EX-10.1


 Exhibit 10.1 
  





 
  
  

June 6, 2016 
 Jason Reiser

 c/o Vitamin Shoppe, Inc. 
 300 Harmon Meadow Blvd. 

Secaucus, NJ 07094 
 Re: Offer of
Employment 
 Dear Jason: 
 Vitamin
Shoppe, Inc., a Delaware corporation, and Vitamin Shoppe Industries Inc., a New York Corporation (together the “Companies”) are very pleased to offer you the position of Executive Vice President, Chief Operating Officer. You will
report to Colin Watts, Chief Executive Officer. Your start date will be July 18, 2016, or as otherwise mutually agreed to between you and the Companies. 

Your employment will be governed by the terms of this letter and the policies and plans of the Companies as may be in effect from time to
time, including without limitation, the Standards of Business Conduct, the Health Enthusiast Handbook, the Dispute Resolution Program, the Management Incentive Program, the Executive Severance Pay Policy, and the Vitamin Shoppe 2009 Equity Incentive
Plan, as amended and restated effective April 6, 2012 (the “Plan”) and related agreements. 
 The following will
outline the general terms of our employment offer: 
 1.    Position and Duties.    You will perform the
duties and services assigned to you by the Companies and will have such power and authority as will reasonably be required to enable you to perform your duties hereunder; provided, however, that in exercising such power and authority and performing
such duties, you will at all times be subject to the authority of the Chief Executive Officer. You will devote your full time and attention to the affairs of the Companies and to your duties on the Companies’ behalf and use your best efforts to
perform your duties. You shall not be permitted to engage in outside business activities unless approved by the Companies; provided that you may engage in charitable and community activities and manage your personal investments so long as such
activities do not, individually or in the aggregate, interfere with the performance of your duties to the Companies. 

2.    Compensation.    The Companies will pay you a base salary at a bi-weekly rate of $23,076.92, which is
equivalent to $600,000 on an annualized basis (the “Base Salary”). The Base Salary shall be reviewed and payable in conformity with the Companies’ customary practices for executive compensation; as such practices shall be
established or modified from time to time. 
 3.    Annual Bonus.    You will be eligible to participate in
the Vitamin Shoppe, Inc. Management Incentive Plan (“MIP”), with a target bonus of 65% of your eligible earnings in each calendar year. Your 2016 MIP bonus will be determined based on your eligible earnings from your date of hire
through December 31, 2016 and will not be less than $195,000, less lawful deductions. In all other years, payment of a MIP bonus is made on an annual basis, based upon the Companies’ performance against certain targets as outlined or
approved by the Board of Directors, and can be increased or decreased based on the actual results and your individual performance toward mutually acceptable objectives. Payments, if any, will usually be paid in the first quarter of the following
year, and in all events on or before March 15 of such year, after appropriate approval from the Board of Directors, or the appropriate committee of the Board of Directors. You acknowledge that the Companies reserve the right to change the
structure of the MIP from time to time in their sole discretion. 
  






 4.    Sign-On Cash Bonus.    You will receive a one-time sign-on
cash bonus in the gross amount of $400,000 (“Sign-On Bonus”), less lawful deductions, payable within 30 days of your start date. Additionally, if within one (1) year after the start date, should you resign your employment
for any reason whatsoever, or should your employment be terminated by the Companies due to violation of The Vitamin Shoppe’s Standards of Business Conduct, and/or any other policy governing the ethical performance of your job and/or any other
law applicable to the ethical conduct of business, or any conduct giving rise to immediate discharge (other than performance), then you shall repay to the Company the entire amount of the Sign-On Bonus. If any of the foregoing events shall have
occurred after the first year of your start date but prior the second anniversary of the start date, then you shall repay to the Company 50% of the Sign-on Bonus. The amount owed pursuant to this Section will be deducted from your last pay
check(s); provided that if the amount of your Sign-On Bonus is greater than what was deducted from your paycheck(s), the remaining balance will be due in full upon 90 days from your last date of employment with the Companies. 

5.    Restricted Stock.    You will be eligible to participate in the Plan. Whether or not restricted stock
grants are made, and, if so, the amount of such grants is determined by the Compensation Committee of the Board of Directors from time-to-time. Restricted stock grants, if awarded, are subject to the terms of the Plan and the related equity award
agreements, which may include terms regarding time-based and/or performance-based vesting over a period of continued employment, and forfeiture and repayment provisions if you breach certain covenants regarding confidentiality, trade secrets,
non-competition or have engaged in fraud. 
 6.    Sign-On Equity Grant.    Subject to the approval of the
Compensation Committee of the Board of Directors, upon your start date you will receive a one-time sign-on grant/award of equity. The one-time grant will be subject to terms and conditions of the Plan and the related equity award agreements and
shall be composed as follows: 
  

	 	a.	Restricted Stock – You will receive restricted stock valued at $500,000 as of the grant date, which shall vest 50% on the second anniversary of the award date, and 50% on the third anniversary of the award
date. 

  

	 	b.	Performance Stock Units – You will receive Performance Share Units (“PSU”s) valued at $500,000, which shall be subject to vesting terms and conditions as set forth the equity award
agreement. 

 7.    Relocation.    No later than September 30, 2018, you will be required
to relocate within a reasonable commuting distance to the Companies’ headquarters in Secaucus, New Jersey. To assist with your relocation, the Companies will offer the following: 

 

	 	a.	 To defray the cost of your travel to and from the Companies’ headquarters and your home prior to your
relocation, you will receive a one-time travel sign-on cash bonus in the gross amount of $10,000, less lawful deductions, payable within 30 days of your start date. 



  
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	 	b.	Assistance for the reasonable transactional costs associated with your relocation from North Carolina to a reasonable commuting distance to the Companies’ headquarters in Secaucus, New Jersey as outlined in the
attached Relocation Policy. Notwithstanding anything to the contrary in the Relocation Policy or and the Employee Relocation Agreement attached thereto, you hereby acknowledge and agree that the two-year period during which you may be required to
repay relocation benefits provided to you by the Companies in the event your employment ends shall be measured from the date each relocation benefit is actually provided rather your start date. 


 

	 	c.	Arrange and pay for temporary housing accommodations for up to 90 days. This relocation assistance is subject to the terms and conditions set forth in the Relocation Policy. 


8.    Paid Time Off.    You will be eligible to accrue paid time off (“PTO”) based on weeks worked,
up to a maximum of 27 PTO days annually. Accrual, carryover, use and forfeiture of PTO is subject to applicable policies. 

9.    Holidays.    You will be eligible for paid holidays. The Companies observe the following holidays:
Memorial Day, July 4th, Labor Day, Thanksgiving Day, Christmas Day, and New Year’s Day. 
 10.    Reimbursement of
Expenses.    The Companies shall reimburse you for any and all out-of-pocket expenses reasonably incurred by you during your employment in connection with your duties and responsibilities, provided that you comply with the
policies, practices and procedures of the Companies regarding expense reimbursement, including submission of expense reports, receipts or similar documentation of such expenses. All reimbursements under this Section 10 shall be made as soon as
practicable following submission of a reimbursement request, but no later than the end of the calendar year following the year during which the underlying expense was incurred. 

11.    Other Employee Benefits.    You will be eligible for additional employee benefits, including: 

 

	 	•	 	Partially subsidized health insurance, including dental, beginning on the first day of the month following one full calendar month of employment. Dependent coverage is also available. Available plans require employee
contributions. To defray the cost of your COBRA premium to continue your health benefits from your former employer during the period before you become eligible for the Companies’ health insurance benefits, you will receive a one-time cash bonus
in a net amount equal to your COBRA premium, less lawful deductions, payable within 30 days after you have provided the Companies evidence that you have paid such premium. 


 

	 	•	 	401(k) eligibility on the first day of the month following one full calendar month of employment. Following one full year of employment, the Companies will match 100% of the first 3% and 50% of the next 2% of your
contribution. You will be eligible to receive the Companies match on the first day of the month following your anniversary date. 

  

	 	•	 	Company-paid basic life insurance and AD&D coverage in the amount of $500,000. 

  

	 	•	 	Company-paid Long Term Disability insurance. 

 Please be aware that the employee benefits offered by the
Companies are subject to change from time to time. 

  
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 12.    At-Will Employment.    Your employment will be
“employment-at-will,” which means it is not for any definite period of time and the terms and conditions of employment may be modified or employment may be terminated by either you or by the Companies at any time, for any reason, or for no
reason. Your employment-at-will status will apply throughout your employment with the Companies and cannot be modified except by an express, written contract that is executed by the Chief Executive Officer and you. 

13.    Confidentiality and Restrictive Covenants.    You agree that in your work for the Company, you will not
use or disclose any confidential information, including trade secrets of any current or former employer or third party to whom you have any obligation of confidentiality. You further agree that you can perform your duties to the Company without
reliance on any such confidential information or trade secrets of any current or former employer or third party. You agree that you will not bring onto the Company’s premises, or transmit or store using any electronic communication equipment or
computer network or system of the Company, any unpublished documents or property belonging to any current or former employer or third party to whom you have any obligation of confidentiality, including any documents or property containing
confidential information or trade secrets. You represent and agree that in connection with your anticipated employment with the Company, including during your discussions with the Company, you (i) have not breached any restrictive covenant
agreement to which you are bound, and (ii) have complied with all of your fiduciary obligations to any current or former employer or third party to whom you have any such obligations. 

14.    Intellectual Property.    You acknowledge and agree that all writings, inventions, improvements,
processes, procedures, programs, techniques and other data and information that are furnished to you by the Companies or that you design, generate or develop within the scope of your employment with the Companies or related to the business of the
Companies, whether on the Companies’ property or otherwise, whether alone or with others, are and will remain the sole and confidential property of the Companies. You specifically agree that all materials that you design, generate or develop
within the scope of your employment with the Companies, related to the business of the Companies or using any confidential or proprietary information of the Companies will be considered “works made for hire” under applicable law and that
all such material will be owned exclusively by the Companies. You hereby assign and transfer to the Companies all right, title and interest that you may have in and to such materials under patent, copyright, trade secret, trademark and other
applicable laws. 
 15.    Key Man Life Insurance.    The Companies may apply for and obtain and maintain a
“Key Man” life insurance policy in your name in such amount as the Companies may determine, the beneficiary of which shall be the Companies. You agree to submit to physical examinations and answer reasonable questions in connection with
the application for and, if obtained, the maintenance of, such insurance policy. 
 16.    General Provisions. 

a.    All payments hereunder are subject to applicable federal, state and local withholding, payroll and other taxes and
other deductions. 

  
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 b.    This letter and the terms of your employment with the Companies shall
be governed by and construed in accordance with the laws of the state of New Jersey, without giving effect to any conflict of law provisions thereof. Except as provided in the Dispute Resolution Policy, disputes hereunder shall be heard by the state
or federal courts located in Hudson county, New Jersey. 
 c.    This letter, together with the documents referenced
herein, sets forth the entire agreement and understanding between you and the Companies relating to its subject matter and supersedes all prior verbal and written discussions between us. 

d.    You acknowledge that the services to be rendered by you are unique and personal. Accordingly, you may not assign any
of your rights or delegate any of your duties or obligations under this letter. The Companies shall have the right to assign this letter to its successors and assigns, and the rights and obligations of the Companies under this letter shall inure to
the benefit of, and shall be binding upon, the successors and assigns of the Companies. 
 The Companies supports a Drug Free Work
Environment. Your employment is contingent upon successful completion of a drug test. Instructions for the drug test will be provided to you. Testing must be completed within twenty-four hours of acceptance of this offer. Any questions regarding our
drug policy may be directed to the Human Resources Department, which is available weekdays from 9 A.M. to 6 P.M. or by calling 201-868-5959. 

The offer is also contingent on: (i) a successful background check; and (ii) your completion of Section 1 of the Form I-9 on or
before the end of your first day of employment and your presentation of your original documentation verifying your work eligibility and identification on or before the third day of employment. 

We look forward to our working relationship. 
  

									
	VITAMIN SHOPPE, INC.	 		 	VITAMIN SHOPPE INDUSTRIES INC.
					
	By:	 	/s/ Colin Watts	 		 	By:	 	/s/ Colin Watts
	Name:	 	Colin Watts	 		 	Name:	 	Colin Watts
	Its:	 	Chief Executive Officer	 		 	Its:	 	Chief Executive Officer


  
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 Acceptance: 

I understand and accept the terms of my employment with Vitamin Shoppe, Inc. and Vitamin Shoppe Industries Inc. as set forth herein. I understand that by
accepting employment with the Companies, I agree to arbitrate any disputes arising out of my employment as set forth in the Companies’ Dispute Resolution Program, which I will be required to sign prior to beginning my employment. I further
understand that my employment with the Companies is at-will, which means that either I or the Companies may terminate the employment relationship at any time, for any reason, with or without cause. 

 

							
				
	 	 		 	Date signed:	 	 
	Jason Reiser	 		 		 	


  
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