EX-4.29



 Exhibit 4.29 

Medifocus Inc. 
 Code of
Ethics and Business Conduct for Directors, Officers and Employees 
 (Adopted by Action of the Board of Directors Date: December 16,
2015) 
 Introduction 
 This Code of Ethics and Business
Conduct provides general guidance concerning a wide range of business practices and procedures. It does not purport to cover every issue that may arise. Instead, it sets out basic principles that apply to Medifocus’ directors, officers, and
employees. We also expect that others acting as our agents and representatives, including consultants, will comply with the terms of this Code. 
 In some
cases, we may already have adopted more specific policies covering some of the subjects addressed by this Code, and we may adopt additional, specific policies in the future. Where we have adopted or later adopt a policy in a particular area or
covering a particular subject, all Medifocus employees are required to comply with the terms of that specific policy in addition to this Code. In the case of a conflict between the terms of any such policy and this Code, the terms of this Code shall
prevail. 
 If a policy contained in this Code conflicts with any law or governmental regulation, such law or regulation governs and you must comply with
it. However, if this Code conflicts with a local custom or business practice, the Code must govern your actions. If you have any questions or doubts about these conflicts or the applicability or application of the Code in particular circumstances,
you should ask your supervisor how to handle the situation. 
 All of our personnel must conduct themselves in accordance with the terms of the Code and
must seek to avoid even the appearance of improper behavior. Anyone who violates the standards in this Code will be subject to disciplinary action up to and including termination. If you are in a situation that you believe may violate or lead to a
violation of this Code, follow the guidelines described under the heading “Compliance” in this Code. 
 By: The Board of Directors,
Medifocus Inc. 
 Date: December 16, 2015 

  
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 Governing Principles 
  

	1.	Treat in an Ethical Manner Those to Whom We Have an Obligation 

 We are committed to honesty, just
management, fairness, providing a safe and healthy environment and respecting the fundamental dignity due each individual. 
 For the communities in which
we live and work, we are committed to observing sound environmental business practices and to acting generally as responsible neighbors. 
 For our
stockholders, we are committed to pursuing sound growth and earnings objectives and to exercising prudence in the use of our resources. 
 For our suppliers
and partners, we are committed to fair competition and the sense of responsibility required in building and maintaining sound business relationships. 
  

	2.	Promote a Positive, Open Work Environment 

 All employees deserve a workplace where they feel respected,
satisfied, and appreciated. We respect cultural diversity and will not tolerate harassment or discrimination of any kind—especially involving race, color, religion, gender, age, national origin, disability, and veteran or marital status.
Providing an environment that supports honesty, integrity, respect, trust, responsibility, and citizenship permits us the opportunity to achieve excellence in our workplace. While everyone who works for the Company must contribute to the creation
and maintenance of such an environment, our management personnel assume special responsibility for fostering a work environment that is free from the fear of retribution and will bring out the best in each of us. Supervisors are expected to use care
and forethought in words and conduct to avoid placing, or seeming to place, pressure on subordinates that could cause them to deviate from acceptable ethical behavior. 
  

	3.	Protect Yourself, Your Fellow Employees and the World in Which We Live 

 We are committed to providing a
safe and healthy work environment and to observing environmentally sound business practices. Each of us is responsible for compliance with environmental, health and safety laws and regulations. 

 

	4.	Obey the Law 

 Compliance with law, both in letter and in spirit, is the foundation of this
Company’s ethical standards. All personnel must respect and obey the laws of the cities, states, and countries in which we do business. The Company and its personnel are subject to all applicable governmental laws, rules, and regulations,
including those of the U.S. Securities and Exchange Commission (SEC). Although not all personnel are expected to know the details of all of these laws, it is important to know enough to determine when to seek advice from supervisors or other
appropriate personnel. Compliance with the law does not, however, comprise our entire ethical responsibility. Rather, it is a minimum, absolutely essential condition for performance of our duties. 

  
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 Specific Policies and Guidelines 

Strictly Comply with Applicable Laws, Rules and Regulations 
  

	1.	Do Not Engage in Speculative or Insider Trading 

 Personnel who have access to confidential information
are not permitted to use or share that information for any purpose other than the conduct of our business. Both federal law and Company policy prohibit our directors, officers and employees, directly or indirectly through their families or others,
from purchasing or selling our stock while in possession of material, non-public information about the Company. This same prohibition also applies to trading in the stock of other public companies on the basis of material, non-public information
that you acquire in the course of your employment with us or that others acquire in the course of their employment and pass along to you. 
 Material,
non-public information is any information that could reasonably be expected to affect the price of a stock. All non- public information about the Company should be considered confidential. If a director, officer or employee is considering buying or
selling stock in whole or in part on the basis of inside information, such information should be considered material as well. 
 Two simple rules provide
invaluable guidance and protection in this area— 
  

	 	•	 	Don’t ever use non-public information for personal gain; and 

  

	 	•	 	Do not pass along non-public information to anyone who does not need the information to do his or her job. 

  

	2.	Enable Prompt, Accurate, Fair and Complete Public Disclosure 

 As a public company, it is our policy to
ensure that the information in our public communications, including SEC filings and stockholders communications, is full, fair, timely, accurate, and understandable. All personnel involved in the Company’s disclosure process are responsible for
furthering and supporting this policy. Our Chief Executive Officer and Chief Financial Officer are particularly charged with maintaining familiarity with the disclosure requirements applicable to Medifocus, and any other officer, director or
employee who has a supervisory role in our disclosure process is obligated to discharge his or her obligations diligently. 
 The securities laws are
vigorously enforced. Violations may result in severe penalties including significant fines against the Company. There may also be sanctions against individual employees, including substantial fines and prison sentences. 

  
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 Our Chief Executive Officer and Chief Financial Officer are required to certify the accuracy of reports filed
with the SEC in accordance with the Sarbanes-Oxley Act of 2002. Officers who knowingly or willfully make false certifications may be subject to criminal penalties or sanctions, including fines and imprisonment. 

 

	3.	Comply with All Prohibitions on and Limitations of Gifts and Payments 

 The federal Foreign Corrupt
Practices Act prohibits giving anything of value, directly or indirectly, to officials of foreign governments or foreign political candidates in order to obtain or retain business. It is our Company policy strictly to prohibit any illegal payments
to government officials of any country. 
 In addition, there are a number of laws and regulations regarding business gratuities that may be accepted by
U.S. government personnel. The promise, offer or delivery to an official or employee of the U.S. government of a gift, favor or other gratuity in violation of these rules would not only violate Company policy but could also be a criminal offense.
State and local governments, as well as foreign governments, may have similar rules. The Company’s Chief Financial Officer can provide guidance to you in this area. 

Safeguard Company Resources 
  

	1.	Protect Confidential and Proprietary Information 

 In carrying out the Company’s business,
directors, officers, and employees often learn confidential information about the Company, its customers and prospective customers, suppliers and prospective suppliers, competitors and others. Company personnel must maintain the confidentiality of
all information entrusted to them, except where disclosure is authorized or legally required. 
 Confidential information includes all non-public
information concerning the Company, including its business, plans, prospects, and financial results and condition, as well as any non-public information provided by a third party with the expectation that such information would be kept confidential
and used only for the business purpose for which it was provided. The obligation to preserve confidential information continues even after employment ends. 

The obligation of personnel to protect the Company’s resources includes the obligation to protect its proprietary information. Proprietary information
includes intellectual property such as trade secrets, patents, trademarks, and copyrights, as well as business, marketing and service plans, engineering and manufacturing ideas, designs, databases, records, salary information, and any unpublished
financial or business data. Unauthorized use or distribution of this information would violate Company policy. It could also be illegal and result in civil or even criminal penalties. 

  
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	2.	Preserve Corporate Opportunities 

 Our directors, officers, and employees owe a duty to advance
Medifocus’ legitimate business interests as and when the opportunity arises. Therefore, Company personnel are prohibited from taking for themselves personally (or directing to a third party), opportunities that are discovered through the use of
corporate property, information, or position without the express, prior, written consent of the Board of Directors. 
 Sometimes the line between personal
and Company benefits is difficult to draw and both personal and Company benefits may be derived from certain activities. Given these ambiguities, our personnel should ensure that any use of Company property or information that is not solely for the
benefit of the Company be approved in advance by more senior management, the Audit Committee or the Board of Directors. 
  

	3.	Conserve Company Assets 

 Personal use of Company property must always be in accordance with corporate
policy. Proper use of Company property, information resources, materials, facilities, and equipment is your responsibility. Use and maintain these assets with the utmost care and respect, guarding against waste and abuse, and never borrow or remove
Company property without management’s permission. 
  

	4.	Maintain Accurate and Complete Business and Financial Records 

 We must maintain honest and accurate
business and financial records in order to make responsible business decisions and to comply with our obligations under various laws, rules, and regulations to which we are subject. For example if you are permitted to use a business expense account,
it must be documented and recorded accurately. If you are not sure whether a particular expense is legitimate, ask your supervisor. 
 All of the
Company’s books, records, accounts, and financial statements must be maintained in reasonable detail, must appropriately reflect the Company’s transactions, and must conform both to applicable legal requirements and to the Company’s
system of internal controls. There are absolutely no circumstances under which transactions should not be fully and fairly characterized and recorded or under which records of transactions, once made and approved in accordance with our internal
procedures, should be altered. 
 Business records and communications that you believe to be confidential may nonetheless become public. Therefore, we
should exercise care and good sense in our writings and should avoid exaggeration, derogatory remarks, guesswork, or inappropriate characterizations of people or companies. This applies equally to written communications, including e-mail, internal
memos, and formal reports. 
 Records should always be retained or destroyed according to the Company’s record retention policies. In accordance with
those policies, in the event of litigation or a governmental investigation, immediately halt any destruction of potentially related documents and immediately consult the Company’s Chief Financial Officer. 

  
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	5.	Avoid Conflicts of Interest 

 Our directors, officers, and employees have an obligation to give their
complete loyalty to the best interests of the Company. Our personnel should avoid any action that may involve, or that even may appear to involve, a conflict of interest with the Company. A “conflict of interest” exists when a
person’s private interest interferes in any way with the interests of the Company. A conflict situation can arise when a director, officer or employee, takes actions or has interests that may make it more difficult to perform his or her Company
work objectively and effectively. Conflicts of interest may also arise when a director, officer or employee, or any member of his or her family, receives personal benefits as a result of his or her position in the Company. 

Our personnel should not have any financial or other business relationships with suppliers, customers, or competitors that could impair, or even could appear
to impair, the independence of any judgment they may need to make on behalf of the Company. Conflicts of interest may arise in many different ways and may take on many different forms, so you should always be looking for them. However, here are some
of the ways a conflict of interest could arise: 
  

	 	•	 	Employment by a competitor, or potential competitor, no matter what the nature or extent of the employment, while employed by us. 

  

	 	•	 	Acceptance of gifts, payments, or services from anyone seeking to do business with us. 

  

	 	•	 	Placement of business with a firm owned or controlled by any of our directors, officers, or employees or a family member of any of them. 


 

	 	•	 	Ownership of, or substantial interest in, a competitor, customer, or supplier. 

  

	 	•	 	Acting as a consultant to a customer or supplier (or, of course, a competitor). 

 Conflicts of interests may
not always be clear-cut, so if you have a question, you should consult with higher levels of management or the Company’s Chief Financial Officer. Any director, officer or employee who becomes aware of a conflict or potential conflict should
bring it to the attention of a supervisor, manager or other appropriate personnel or consult the procedures described under the heading “Compliance” later in this Code. Disclosure of any potential conflict is the key to full compliance
with this policy. 
 Compete Fairly and Ethically for Business Opportunities 

We seek success by competing fairly and honestly. We seek advantage through superior performance and not through unethical or illegal business practices.
Acquiring or using confidential, proprietary information, possessing or using trade secret information that was obtained without the owner’s consent, or inducing such disclosures by past or present employees of other companies, or any other
form of industrial espionage is prohibited. Our personnel should respect the rights of and deal fairly with the Company’s customers, suppliers, and competitors. It is impermissible to take unfair business advantage of anyone through
manipulation, concealment, abuse of privileged information, misrepresentation or any other intentional, unfair, or unethical practice. 

  
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 The purpose of business entertainment and gifts is to create goodwill and foster sound, productive working
relationships, not to gain unfair advantage. The sale and marketing of our products should always be free from even the perception that favorable treatment was sought, received, or given in exchange for the furnishing or receipt of business
courtesies. Our officers, directors, and employees will neither give nor accept business courtesies that constitute, or could reasonably be perceived to constitute, unfair business inducements, bribes or kickbacks, violate any law, regulation, or
policy of the Company, or could cause embarrassment to or reflect negatively on the Company’s reputation. 
 Compliance 

You should feel free to talk to supervisors or other appropriate personnel about observed behavior that you believe may be illegal or unethical and about the
best course of action in a particular situation. It has been the policy of the Company not to allow retaliation for reports of misconduct made in good faith by our personnel. This policy is also mandated by the newly adopted Sarbanes-Oxley Act of
2002, which requires protection of whistleblowers. 
 We must all work to ensure prompt and consistent action against violations of this Code. However, in
some situations it may be difficult to know right from wrong. Since we cannot anticipate every situation that will arise, it is important that we have a process for addressing each situation. These are the principles and steps to keep in mind: 

 

	 	•	 	Make sure you have all the facts. In order to reach informed, principled conclusions, we must be as fully informed as possible. 

  

	 	•	 	Ask yourself: What specifically am I being asked to do? Does it seem unethical or improper and why, in particular, does it make me feel uncomfortable? This will enable you to focus on the specific question(s) facing
you, and the available alternatives. Use your good judgment and common sense. If something makes you uncomfortable because it seems unethical or improper, it probably is. 


 

	 	•	 	Clarify your responsibility and role. In most situations, there is shared responsibility. Are your colleagues informed? It may help to get others involved and discuss the problem, keeping in mind the tenets of
confidentiality and respect for others set forth in this Code. 

  

	 	•	 	Discuss the problem with your supervisor. This is the basic guidance for all situations. In many cases, your supervisor will be more knowledgeable about the question and will appreciate being brought into the
decision-making process. Remember that it is your supervisor’s responsibility to help solve problems. In the rare case where it may not be appropriate to discuss an issue with your immediate supervisor, or where you do not feel comfortable
approaching your immediate supervisor with your question, you may discuss it with our Chief Financial Officer or contact the Audit Committee. 


  
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	 	•	 	Always ask first, act later. If you are unsure of what to do in any situation, seek guidance before you act. 

  

	 	•	 	Familiarize yourself with our Whistleblower Policy. This Policy provides protection for those employees who raise concerns regarding accounting, auditing matters, the reporting of fraudulent financial information and
other matters in an effort to ensure open and effective lines of communication. 

  

	 	•	 	If you become aware of an action or failure to take action that you believe is or will result in a violation of this Code, you must report such action or failure to act either to your immediate supervisor, the Chief
Financial Officer or the Audit Committee pursuant to our Whistleblower Policy. 

 Board Oversight; Waiver 

Our Board of Directors has charged the Audit Committee with enforcement of this Code of Business Conduct and Ethics. Any waiver of this Code for directors or
executive officers must be approved by our Board of Directors and will be disclosed promptly in a SEC Form 8-K within five days and/or as otherwise required by law or the rules of any stock exchange on which our stock trades. 

Enforcement; Disciplinary Measures 
 The Company will
consistently enforce this Code of Ethics and Business Conduct through appropriate disciplinary means. Potential violations of the Code promptly will be reported to the Audit Committee. Pursuant to procedures adopted by it, the Audit Committee will
determine whether violations of the Code have occurred and, if so, will determine the disciplinary measures to be taken against any director, officer, employee, or agent of the Company who has violated the Code. Disciplinary measures, which may be
invoked at the discretion of the Audit Committee include, but are not limited to, counseling, oral or written reprimands, warnings, probation or suspension without pay, demotions, reductions in salary, termination of employment and restitution.
Persons subject to disciplinary measures include, in addition to each actual violator, others involved in the wrongdoing such as: 
  

	 	•	 	individuals who fail to use reasonable care to detect a violation; 

  

	 	•	 	individuals who, if requested to divulge information, withhold material information regarding a violation; and 

  

	 	•	 	supervisors who approve or condone violations or attempt to retaliate against those reporting violations or violators. 


  
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