**Exhibit 10.1**

**First Chester County Corporation            2009 EXECUTIVE INCENTIVE PLAN            EXHIBIT B - EXECUTIVE ANNUAL INCENTIVE PLAN            Bank Performance Factors and Award Schedule**

**Portions of this exhibit have been redacted and are the subject of a confidential treatment request filed with the Secretary of the Securities and Exchange Commission**
|                                              |
|---------------------------------------------------|
| **Category 1 – CEO and President Position** |
|              |
|-------------------|
| **COMPANY GOALS** |

**Performance Measure            Return on Average Assets**
|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| **%       |   | **%           |   | **%            |   | **%     |   |
|                      |
|---------------------------|
| **AWARDS**(% of Base Pay) |
|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| 5%        |   | **%           |   | **%            |   | 40%     |   |

**Parameters**
|   |   |                                                                                  |
|--------|--------|---------------------------------------------------------------------------------------|
|   | 1.     | Company measure will be Return on Average Assets.                                     |
|   |   |                                                                                  |
|   | 2.     | Will interpolate awards between threshold, budget target, stretch target and maximum. |
|   |   |                                                                                  |
|   | 3.     | Plan award is capped at maximum for 2009.                                             |
|   |   |                                                                                  |
|   | 4.     | Pay is defined as total base pay for the applicable plan year.                        |

**** This portion has been redacted pursuant to a confidential treatment request.**

----

**Exhibit 10.1**

**First Chester County Corporation            2009 EXECUTIVE INCENTIVE PLAN            EXHIBIT B - EXECUTIVE ANNUAL INCENTIVE PLAN            Bank Performance Factors and Award Schedule**

|                                 |
|--------------------------------------|
| **Category 2 – EVP Positions** |

|                      |
|---------------------------|
| **C****OMPANY G****OALS** |

**Performance Measure            Return on Average Assets**

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| **%       |   | **%           |   | **%            |   | **%     |   |

|                                                          |
|---------------------------------------------------------------|
| **COMPANY GOAL AWARD**                        (% of Base Pay) |

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| 3%        |   | **%           |   | **%            |   | 20%     |   |

|                                                                             |
|----------------------------------------------------------------------------------|
| **FUNCTIONAL AREA/INDIVIDUAL GOAL AWARD**                        (% of Base Pay) |

|                |   |               |   |                    |   |
|---------------------|--------|--------------------|--------|-------------------------|--------|
| Minimum Performance |   | Meets Goals/Target |   | Exceptional Performance |   |
|                     |   |                    |   |                         |   |
| 1%                  |   | **%                |   | 10%                     |   |

|                                                                                                             |
|------------------------------------------------------------------------------------------------------------------|
| **TOTAL AWARDS**                        (% of Base Pay – assuming meets goals/target for individual award) |

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| 8%        |   | **%           |   | **%            |   | 25%     |   |

**Parameters**

|   |                                                                                |                                                                                                    |
|--------|-------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------------------|
|   | 1.                                                                                  | Company measure will be Return on Average Assets.                                                       |
|   |                                                                                |                                                                                                    |
|   | 2.                                                                                  | Will interpolate between threshold, budget target, stretch target and maximum.                          |
|   |                                                                                |                                                                                                    |
|   | 3.                                                                                  | Plan award is capped at maximum for 2009.                                                               |
|   |                                                                                |                                                                                                    |
|   | 4.                                                                                  | Pay is defined as total base pay for the applicable plan year.                                          |
|   |                                                                                |                                                                                                    |
|   | 5.                                                                                  | Functional area/individual goals will be established at the beginning of each year.                     |
|   |                                                                                |                                                                                                    |
|   | 6.                                                                                  | Functional area/individual goal award may or may not be paid if company threshold goal is not achieved. |
|   |                                                                                |                                                                                                    |
|   | **** This portion has been redacted pursuant to a confidential treatment request.** |

----

**Exhibit 10.1**

**First Chester County Corporation            2009 EXECUTIVE INCENTIVE PLAN            EXHIBIT B - EXECUTIVE ANNUAL INCENTIVE PLAN            Bank Performance Factors and Award Schedule**

|                                 |
|--------------------------------------|
| **Category 3 – SVP Positions** |

|              |
|-------------------|
| **COMPANY GOALS** |

**Performance Measure            Return on Average Assets**

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| **%       |   | **%           |   | **%            |   | **%     |   |

|                                                          |
|---------------------------------------------------------------|
| **COMPANY GOAL AWARD**                        (% of Base Pay) |

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| 2%        |   | *%            |   | *%             |   | 14%     |   |

|                                                                             |
|----------------------------------------------------------------------------------|
| **FUNCTIONAL AREA/INDIVIDUAL GOAL AWARD**                        (% of Base Pay) |

|                |   |               |   |                    |   |
|---------------------|--------|--------------------|--------|-------------------------|--------|
| Minimum Performance |   | Meets Goals/Target |   | Exceptional Performance |   |
|                     |   |                    |   |                         |   |
| 2%                  |   | *%                 |   | 8%                      |   |

|                                                                                                     |
|----------------------------------------------------------------------------------------------------------|
| **TOTAL AWARDS**                        (% of Base Pay assuming meets goals/target for individual award) |

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| 6%        |   | *%            |   | *%             |   | 18%     |   |

**Parameters**

|   |                                                                                |                                                                                                    |
|--------|-------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------------------|
|   | 1.                                                                                  | Company measure will be Return on Average Assets.                                                       |
|   |                                                                                |                                                                                                    |
|   | 2.                                                                                  | Will interpolate between threshold, budget target, stretch target and maximum.                          |
|   |                                                                                |                                                                                                    |
|   | 3.                                                                                  | Plan award is capped at maximum for 2009.                                                               |
|   |                                                                                |                                                                                                    |
|   | 4.                                                                                  | Pay is defined as total base pay for the applicable plan year.                                          |
|   |                                                                                |                                                                                                    |
|   | 5.                                                                                  | Functional area/individual goals will be established at the beginning of each year.                     |
|   |                                                                                |                                                                                                    |
|   | 6.                                                                                  | Functional area/individual goal award may or may not be paid if company threshold goal is not achieved. |
|   |                                                                                |                                                                                                    |
|   | **** This portion has been redacted pursuant to a confidential treatment request.** |

----

**Exhibit 10.1**

**First Chester County Corporation            2009 EXECUTIVE INCENTIVE PLAN            EXHIBIT B - EXECUTIVE ANNUAL INCENTIVE PLAN            Bank Performance Factors and Award Schedule**

|                                 |
|--------------------------------------|
| **Category 4 – AHB Positions** |

|           |
|----------------|
| **FCCC GOALS** |

**Performance Measure            Return on Average Assets**

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| **%       |   | **%           |   | **%            |   | **%     |   |

|                                                       |
|------------------------------------------------------------|
| **FCCC GOAL AWARD**                        (% of Base Pay) |

|                                    |   |          |   |           |   |                  |   |
|-----------------------------------------|--------|---------------|--------|----------------|--------|-----------------------|--------|
| Threshold                               |   | Budget Target |   | Stretch Target |   | Maximum               |   |
|                                         |   |               |   |                |   |                       |   |
| J. Deitch     1.25% |   | **%           |   | **%            |   |    10% |   |
| A. Smith     1.25%       |   | **%           |   | **%            |   | 9.25%                 |   |

|                                                                                                                          |
|-------------------------------------------------------------------------------------------------------------------------------|
| **AHB G****OALS                        Performance Measures                        Total Revenue Minus Compensation Expense** |

|      |   |          |   |           |   |    |   |
|-----------|--------|---------------|--------|----------------|--------|---------|--------|
| Threshold |   | Budget Target |   | Stretch Target |   | Maximum |   |
|           |   |               |   |                |   |         |   |
| $**       |   | $ **          |   | $**            |   | $**     |   |

|                                                                                                       |
|------------------------------------------------------------------------------------------------------------|
| **AHB GOAL AWARD**                        (% of Base Pay assuming meets goals/target for individual award) |

|                                    |   |          |   |           |   |                              |   |
|-----------------------------------------|--------|---------------|--------|----------------|--------|-----------------------------------|--------|
| Threshold                               |   | Budget Target |   | Stretch Target |   | Maximum                           |   |
|                                         |   |               |   |                |   |                                   |   |
| J. Deitch     3.75% |   | **%           |   | **%            |   |      30% |   |
|  A. Smith    3.75%  |   | **%           |   | **%            |   | 27.75%                            |   |

**Parameters**

|   |   |                                                                           |
|--------|--------|--------------------------------------------------------------------------------|
|   | 1.     | Company measure will be Return on Average Assets.                              |
|   |   |                                                                           |
|   | 2.     | Will interpolate between threshold, budget target, stretch target and maximum. |
|   |   |                                                                           |
|   | 3.     | Plan award is capped at maximum for 2009.                                      |
|   |   |                                                                           |
|   | 4.     | Pay is defined as total base pay for the applicable plan year.                 |

**** This portion has been redacted pursuant to a confidential treatment request.**

----