STATEMENT OF WORK AND WORK ORDER


Brand Development &
Launch Campaign


Rocky Mountain High Brands,
Inc.


Proposal # 10008


Date Submitted: March,
29th, 2016


 






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OVERVIEW


Rocky Mountain High Brands, Inc. (“RMHB”
or “Client”), the leader in functional, hemp-based beverages and snacks, has lofty ambitions of taking major market
share from competitive brands like Red Bull, Monster, 5 Hour Energy, Arizona, Sobe, and others. And while a great, expanding product
portfolio, tremendous new executive team, and fresh, engaging brand identity put the company in prime position to prosper, going
up against large competitors with significant advertising budgets will require savvy marketing investments, informed by a focused
brand strategy, to effectively disrupt the market.


 


GOAL


To successfully relaunch the Rocky Mountain High
brand to both B2B and B2C audiences through a strategic 6-month marketing campaign to gain brand awareness and increase sales.


 


STRATEGY


Upstart Food Brands is proposing an initial 6-month
brand launch program, designed to accomplish three major objectives; to establish the corporate brand, build the consumer brand,
and engage target audiences with an efficient marketing campaign to build brand loyalty, awareness, and equity. There will be two
phases to the roll out, with an initial roughly 2-month window where strategy will be developed, packaging will be finalized, new
assets developed, and marketing support prepared, with a second 4-month phase of aggressive brand promotion and implementation.


 


The Corporate Brand


To establish Rocky Mountain High Brands as a legitimate
industry leader, the corporate brand must look sharp, professional, and polished. Upstart Food Brands will create a logo that aligns
with the product identity, and apply the approved brand to identity materials (business cards, envelopes, letterhead, email signature,
and corporate brand guidelines).


 


A corporate brand also requires a professional
web presence targeted to B2B audiences, such as retailers, investors, and other stakeholders. This offers an opportunity to educate
interested parties about the company, its history, corporate philosophies, news, and other information that’s not relevant
to a consumer audience. Upstart Food Brands will create a strategy for corporate web content, establishing a site architecture,
and then producing the responsive (mobile ready) site, using the extensible, open source Wordpress platform for ease of use and
management by customizing a theme for efficient implementation. This will include writing/editing of all content, sourcing of images,
and population of all site pages, as well as installation of Google Analytics, writing and configuration of meta data for search
engine optimization, testing to ensure site functions as intended, proofing for grammar, spelling, and contextual accuracy, and
launch on RHMB’s provided hosting environment at rockymountainhighbrands.com.


 






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Upstart Food Brands will write and release three
corporate press releases concerning newsworthy topics via BusinessWire to reach a variety of new sources including prominent national
daily publications such as the New York Times, USA Today, and Wall Street Journal; newsrooms of print, broadcast, and online media;
other newswire services such as the Associated Press, Dow Jones, Thomson Reuters; thousands of websites, databases, and online
news syndicators, including BusinessWire.com, EON (Enhanced Online News), Yahoo! Finance, Google News, and Dow Jones Marketwatch;
and up to 150 selected vertical market trade media categories. Third-party BusinessWire costs, which are around $2,000 per press
release, are included within the scope of this proposal.


 


Another critical aspect of launching a new brand
is ensuring that the sales team has the resources they need to move product. Upstart Food Brands will develop a retail presentation
to ensure that the corporate message and brand identity are aligned when presenting to major retailers such as Walmart. The presentation
will be created in Microsoft PowerPoint (PPT) so that it can easily be updated internally, and will include up to 10 initial pages
that will remain consistent, which focus on the overall company message. The remaining pages can be customized for each prospective
retail target to allow for a more tailored experience.


 


We will also create a corporate folder with five
initial sell sheets; one for the overall Rocky Mountain High brand, one for the main beverage line (energy drinks, lemonade, and
tea), one for the energy shot, one for the spring water, and one for the nutrition bars. These sheets will be two-sided, with the
front side focused on showcasing the features, benefits, and other marketing details of the product line, and the back featuring
nutrition facts, ingredient legends, and product bar codes for quick retail scanning.


 


RMHB also plans to exhibit at key trade shows in
2016, which will occur within the window of this contract. In order to ensure that the brand is communicated consistently, and
in an engaging fashion at these exhibitions, in addition to the folder, sell sheets, identity materials, presentation, and other
assets that may be used, Upstart Food Brands will develop updated booth graphics, recommendations for creative ways to engage attendees
and create buzz at the show, and design support for giveaways and apparel.


 


The Consumer Brand


While many of Rocky Mountain High’s competitors
are flawed companies under heavy public scrutiny, they remain largely unchallenged. These companies can invest significant resources
to maintain their positions in the market, and their brands are well integrated into their consumers’ lifestyles. However,
a savvy brand with a superior product has the potential to take significant market share with smart, strategic marketing, and well-devised,
consistent branding. The tactics outlined herein represent an approach designed to maximize brand exposure and awareness at a modest
investment, giving RMHB the edge it needs to disrupt the market.


 


It begins with packaging. Many consumers experience
a brand for the first time at the convenience store cooler door or the grocery shelf. If they can relate to the product, they might
try it. Fail to connect, and the opportunity may pass. This is why execution is crucial. The Rocky Mountain High line extensions
(shots, nutrition bars, and spring water), while part of the overall brand portfolio and experience, are different products that
compete in different competitive environments. Unique considerations must be made within the context of the overall brand to ensure
that each product competes well its own market. Upstart Food Brands will make high-level determinations about each competitive
space, and will adapt the design of each package to ensure the Rocky Mountain High brand is tailored to each ecosystem, and stands
out on the shelf. Once approved, we will send the files to AAS for separations and print coordination.


 






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Once the packaging designs are complete, high-resolution,
professionally-edited custom photos (individual packages and groups) will be produced at Upstart Food Brands’ in-house studio.
Additionally, lifestyle images of the target audience(s) interacting with the product will be developed to provide a relatable
glimpse into the Rocky Mountain High life. 6 Images will be produced, using an energy drink, lemonade, tea, energy shot, water,
and nutrition bar package, and the look of these photos will set the tone for the visual style of the brand.


 


To engage and educate the consumer about hemp and
the Rocky Mountain High brand, a consumer website, featuring the entire line of products, will need to be developed. Because the
consumer audience has distinctly different needs than the corporate audience, this site will be developed at liverockymountainhigh.com
(which can be purchased at GoDaddy.com for only $11.99 for the first year). Upstart Food Brands will create a strategy for consumer-focused
web content, establishing a site architecture, and then producing the responsive (mobile ready) site, using the extensible, open
source Wordpress platform for ease of use and management by customizing a theme for efficient implementation. This will include
writing/editing of all content, sourcing of images, and population of all site pages, as well as installation of Google Analytics,
writing and configuration of meta data for search engine optimization, testing to ensure site functions as intended, proofing for
grammar, spelling, and contextual accuracy, and launch on RHMB’s provided hosting environment.


 


Upstart Food Brands will coordinate with Daniel
Crawford, RMHB’s new social media manager, to ensure the new brand is implemented across social media properties effectively.


 


To support the retail re-launch of the brand, Upstart
Food Brands will develop Point of Sale (POS) materials, including cooler graphics and window clings. We will coordinate printing
of these items, and have them shipped to the desired location for distribution.


 


Marketing Campaign


With branding, packaging, POS materials, website,
and social media presence in place, a grass-roots marketing campaign will be launched to promote the brand, gain awareness, and
move consumers to purchase. While this initial set of tactics will only require a modest investment, the impact will be proportionately
greater, as we will seek to leverage the influence of others to build the brand organically.


 


We will first create a marketing plan that will
delve a little deeper into the engagement strategy and target audiences. Once this is finalized, Upstart Food Brands will implement
the approved plan.


 






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We will begin with a blogger campaign. Based on
the marketing strategy and the established target audiences, we will identify influential bloggers (hemp supporters, beverage enthusiasts,
healthy products consumers, energy drinkers, etc.) that will align with the brand and help to promote it. We will reach out to
these individuals, send them samples of the product, and encourage them to write about and support Rocky Mountain High. By tapping
into existing audiences that fit the Rocky Mountain High profile, and leveraging the influence of the bloggers they follow, we
hope to introduce the brand to a significant number of new customers.


 


Social media will be a huge avenue for brand promotion
to an audience with the potential to take great content viral. Upstart Food brands will work with Daniel Crawford to determine
how social media engagement fits into the overall marketing plan. We will provide promotional graphics as needed, within project
scope and budget, to support social media promotion and advertising. We will also develop a mini campaign of up to 6 short (15
second) social videos to provide additional engaging assets that can be leveraged in promotion.


 


We will establish a Search Engine Marketing (SEM)
plan, focused on building website authority to drive users to the consumer site, and to push key searches to the top of search
engine inquiries. We will determine a monthly budget for keyword promotion, and implement the aggressive 4-month plan. We will
measure performance and deliver regular reports for review.


 


We will also develop a strategy for merchandise
and design the pieces according to the approved plan and target audience. Items like shirts, hats, and other pieces can be worn
at trade shows, given away at events, and sold online. The goal will be to produce pieces that people will want to wear/use that
align with brand strategy.


 


Project includes one trip to Dallas, TX to visit
client (date to be determined).


 


 


 


PROJECT SPECIFICATIONS


 


Business & Brand Consulting


Upstart Food Brands will provide ongoing business
and brand consulting over the term of this agreement to ensure a successful brand deployment.


 


Corporate Rocky Mountain High Brands Logo &
Identity Materials


Upstart Food Brands will develop at least three
(3) logo concepts for consideration. We will present the logo concepts to Client for review, and will collect feedback for implementation
into one (1) round of revisions to selected direction. Upstart Food Brands will present final logo design to Client for approval.
Final logo will be provided in appropriate versions (reverse application, 1-color, etc.), and file types (vector EPS, JPG, PNG,
etc.).


 






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Upstart Food Brands will provide a basic identity
standards guide, that will be appended to the consumer identity guide, where logo specifications, color palette, brand typography,
and other basic usage guidelines will be documented. This document, not to exceed ten (10) pages in length will be delivered to
Client in PDF format, through digital means.


 


Upstart Food Brands will also develop a set of
corporate identity materials that will include business cards, envelopes, letterhead, and email signature. We will present concepts
as a set to Client for review, and will collect feedback for implementation into one (1) round of revisions to selected direction.
We will present final designs for approval, and will coordinate printing with selected print vendor.


 


Corporate Website (rockymountainhighbrands.com)


Upstart Food Brands will analyze website content,
and coordinate with Client, to understand the complete scope of needs for site managers, contributors, and the intended target
audiences to ensure optimal organization and positioning for all site users. From this insight we will provide a comprehensive
and strategic site map that establishes the site architecture and identifies the intended user experience. We will deliver the
site map for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will deliver the revised site map to Client for approval.


 


Based on the approved site map, Upstart Food Brands
will begin writing/editing content. Site content will be delivered to Client for review. We will collect feedback for implementation
into one (1) round of revisions, not to exceed 30% of original content. We will deliver the revised site content to Client for
approval.


 


We will identify a responsive, mobile-optimized
Wordpress theme that best aligns with the needs of the company, the site map, the anticipated functionality, and approved content.
We will recommend the theme to Client, and upon approval, will purchase and install the theme on Client’s hosting solution.


 


Upstart Food Brands will work with Client to obtain
any available visual assets (images, video, etc.) that exist, in order to assess their viability for the site. We will edit selected
images, if necessary, to optimize them for web use.


 


Upstart Food Brands will develop the look and feel
of the site, using the available tools in the Wordpress theme. We will present the working site design to Client for review, and
will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present
the revised site design to Client for approval.


 


Upon approval of the site design, Upstart Food
Brands will lay out content into site pages, and will configure functional components such as forms, social sharing, email signup,
and Google Analytics. We will install an SEO plugin, and write and upload meta data, such as title tags, descriptions, and keywords,
to site pages. We will thoroughly proof and test everything, and present final site to Client for review. We will collect feedback
for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present final website to Client
for approval.


 






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Upon Approval, Upstart Food Brands will deploy
site to live hosting environment.


 


Press Releases (3)


Upstart Food Brands will work with Client to identify
newsworthy topics, and will write and distribute three (3) press releases, to be delivered through BusinessWire.com. We will present
each release to Client for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed
30% of original content. We will present final press releases for approval, and deliver to BusinessWire for distribution. We will
follow up with BusinessWire do determine success of releases, and deliver report to Client.


 


Anticipated BusinessWire costs are included within
this scope of work (amounting to $6,000, or roughly 23% of the total financial cost of this project).


 


Retail Presentation


Upstart Food Brands will develop a retail presentation
in PowerPoint for use in retailer meetings. We will create a branded template, leveraging existing brand assets, identity standards,
and imagery, and will develop up to ten (10) pages of content to create a compelling case for retailers to carry the Rocky Mountain
High brand. We will present the content to Client for review, and will collect feedback for implementation into one (1) round of
revisions to the template and content, not to exceed 30% of original content. We will present the final presentation to Client
for approval, and will deliver the PPT presentation to client digitally.


 


Folder & Sell Sheets (5)


Upstart Food Brands will design a corporate folder
that will accommodate sell sheets and other documents. We will present the folder deign to Client for review, and will collect
feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present the final folder
design to Client for approval.


 


We will develop up to five (5) two-sided sell sheets;
one each focused on general company information, the beverage/energy drink line, energy shots, nutrition bars, and spring water.
We will present the designs to Client for review, and will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. We will present final sell sheets to Client for approval.


 


Trade Show Support


Upstart Food Brands will work with Client to determine
a trade show strategy, and booth graphic plan for key trade shows that will occur within the 6-month window of this project. We
will create updated booth graphics with new branding and messaging, and will present to Client for review. We will collect feedback
for implementation into one (1) found of revisions, not to exceed 30% of original content. We will present final booth graphics
to Client for approval.


 






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We will also provide design support for other approved
trade show promotions (giveaways, apparel, sponsorships, etc.). We will present these designs to Client for review, and will collect
feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present final designs
to Client for approval.


 


Packaging Design (Energy Shot, 3 Nutrition Bars, Spring Water)


Upstart Food Brands will provide adaptations of
the Rocky Mountain High brand identity to the energy shot, nutrition bar, and spring water packages, focusing on the principal
display panel (PDP), and will present to Client for review. We will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. Upstart Food Brands will present final packaging concepts to Client for approval.


 


Once approved, Upstart Food Brands will collect
remaining packaging assets from Client (UPC code, Ingredient Legends, Nutrition Facts Statements, etc.), and will lay out complete
packaging designs for five (5) anticipated SKUs (1 energy shot, 3 nutrition bars, and 1 spring water) into printer templates, extending
approved concepts to finished production layouts. We will present full packaging layouts to Client for review, and will collect
feedback for implementation into one (1) round of revisions, not to exceed 10% of original content. Upstart Food Brands will present
finished packaging layouts to Client for approval.


 


Custom Photography (Product & Lifestyle)


Based on brand strategy, Upstart Food Brands will
develop a shot list for up to six (6) lifestyle photos, and will present to Client for review. Upon approval, we will schedule
and conduct photo shoot to obtain photos on the approved list.


 


Upstart Food Brands will also produce strip-out
images of the new products for promotional and public relations use; one (1) shot of each individual package and up to three (3)
group shots. We will professionally edit images, and deliver them to Client in high-resolution (JPG) format, through digital means.


 


Consumer Website (liverockymountainhigh.com)


Upstart Food Brands will analyze website content,
and coordinate with Client, to understand the complete scope of needs for site managers, contributors, and the intended target
audiences to ensure optimal organization and positioning for all site users. From this insight we will provide a comprehensive
and strategic site map that establishes the site architecture and identifies the intended user experience. We will deliver the
site map for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will deliver the revised site map to Client for approval.


 


Based on the approved site map, Upstart Food Brands
will begin writing/editing content. Site content will be delivered to Client for review. We will collect feedback for implementation
into one (1) round of revisions, not to exceed 30% of original content. We will deliver the revised site content to Client for
approval.


 






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We will identify a responsive, mobile-optimized
Wordpress theme that best aligns with the needs of the brand, the site map, the anticipated functionality, and approved content.
We will recommend the theme to Client, and upon approval, will purchase and install the theme on Client’s hosting solution.


 


Upstart Food Brands will work with Client to obtain
any available visual assets (images, video, etc.) that exist, in order to assess their viability for the site. We will edit selected
images, if necessary, to optimize them for web use.


 


Upstart Food Brands will develop the look and feel
of the site, using the available tools in the Wordpress theme. We will present the working site design to Client for review, and
will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present
the revised site design to Client for approval.


 


Upon approval of the site design, Upstart Food
Brands will lay out content into site pages, and will configure functional components such as forms, social sharing, email signup,
and Google Analytics. We will install an SEO plugin, and write and upload meta data, such as title tags, descriptions, and keywords,
to site pages. We will thoroughly proof and test everything, and present final site to Client for review. We will collect feedback
for implementation into one (1) round of revisions, not to exceed 30% of original content. We will present final website to Client
for approval.


 


Upon Approval, Upstart Food Brands will deploy
site to live hosting environment.


 


Social Media Brand Strategy & Support


Upstart Food Brands will work with Daniel Crawford
to develop strategy for branding social media properties, and will provide files, content, and direction for consistent application
of brand identity and story.


 


Point of Sale Materials (Cooler Graphics & Window Clings)


Upstart Food Brands will develop cooler graphics
and window clings for retail Point of Sale use. We will present designs to Client for review, and will collect feedback for implementation
into one (1) round of revisions, not to exceed 30% of original content. We will present final designs to Client for approval.


 


Marketing Plan/Engagement Strategy


Upstart Food Brands will develop a high-level marketing
plan/engagement strategy, and present to Client for review. We will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. We will present final marketing plan to Client for approval, and will deliver in PDF format
digitally.


 






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Blogger Campaign


Upstart Food Brands will develop a strategy for
targeting influential bloggers to solicit positive reviews and support for Rocky Mountain High products. We will present the plan
to Client for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will present the final plan to Client for approval, and execute the plan, finding and engaging with target bloggers,
and ensuring that product is shipped to them.


 


Social Media Content


Upstart Food Brands will produce content and creative
for social media engagement in collaboration with Daniel Crawford within project scope and budget.


 


We will also produce up to six (6) short, 15-second
social videos. Upstart Food Brands will develop strategy for videos and present to Client for review. We will collect feedback
for implementation into one (1) round of revisions to social video strategy, not to exceed 30% of original content. We will present
final strategy to Client for approval.


 


Upon approval, Upstart Food Brands will produce
videos, and send to Client for review. We will collect feedback for implementation into one (1) round of revisions, not to exceed
30% of original content. We will present final videos to Client for approval, and will coordinate with Daniel Crawford for social
media implementation.


 


4-Month SEM Campaign


Upstart Food Brands will develop a keyword strategy
for a 4-month Search Engine Marketing campaign to improve search traffic to new web properties. We will present the strategy to
Client for review, and will collect feedback for implementation into one (1) round of revisions, not to exceed 30% of original
content. We will present final plan to Client for approval, and will manage campaign according to the strategy, making adjustments
as necessary. We will deliver monthly reports to Client to demonstrate performance.


 


Merchandise Strategy & Design


Upstart Food Brands will develop a strategy for
branded merchandise. We will present ideas to Client, and will collect feedback for implementation into one (1) round of revisions,
not to exceed 30% of original content. We will present the merchandise strategy to Client for approval.


 


Upstart Food Brands will design the merchandise
according to approved strategy, and will present designs to Client for review. We will collect feedback for implementation into
one (1) round of revisions, not to exceed 30% of original content. We will present final merchandise designs to Client for approval.





 



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Print Coordination


Upstart Food Brands will coordinate printing and
production of all pieces outlined herein, including identity materials, packaging, folder, sell sheets, trade show graphics, merchandise,
and POS materials to ensure all designs are reproduced as intended.


 


 


 


DELIVERABLES:


 


• Corporate Rocky Mountain High Brands Logo


• Corporate Identity Materials (Business Cards,
Letterhead, Envelopes, & Email Signature)


• Corporate Website (rockymountainhighbrands.com)


• Three (3) Press Releases (delivered via
BusinessWire - costs included)


• Retail Presentation


• Corporate Folder & Five (5) Sell Sheets


• Trade Show Booth Graphics & Design Support


• Packaging Design (Energy Shot, 3 Nutrition
Bars, Spring Water)


• Product Photography (5 strip out images,
3 group shots)


• Lifestyle Photography (6 photos)


• Consumer Website (liverockymountainhigh.com)


• Social Media Brand Strategy & Support


• Point Of Sale Materials (cooler graphics,
window clings)


• Marketing Plan/Engagement Strategy


• Blogger Campaign


• Social Media Content


• 4-Month SEM Campaign


• Merchandise Strategy & Design


• Print Coordination


• Brand Consulting





 



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Contract Terms


 


Ownership / Rights


Client owns all final files in the format they
were delivered in. Upstart Food Brands retains rights to working files, as they represent our intellectual property.


 


Delivery Method / Type


As a standard delivery method, Upstart Food Brands
makes final files available for download via secure web link. If this project requires alternate or additional methods of file
transfer due to file size or type limitations, Upstart Food Brands will specify an alternate means of delivery at the appropriate
project milestones or upon completion of the implementation phase of this project.


 


Travel


This estimate does not cover costs for travel.
Travel-related expenses will be billed separately, upon Client approval.


 


Billable Expenses


This estimate does not include costs for billable
expenses such as royalties, taxes, courier fees, or shipping.


 


Third-Party Costs


This estimate does not cover costs for stock photography,
research, and font purchases. All third party purchases related to this project and approved by Client, such as printing, media,
reports, hosting, and stock photography, will be billed directly to Client from the vendor, with no markup by Upstart Food Brands.


 


Archiving


Files will be stored at no charge for a period
of one (1) year and then moved to an archive. A fee may be required for retrieval.


 


Budget Adjustments


Cost is based upon information and requirements
provided. Should the project scope or deliverables change at any point throughout the project, we may adjust this estimate accordingly
and present a revised estimate for your approval.


 


Delay; Suspension of Services


In the event that Client becomes unresponsive to
UFB's requests for a period of thirty (30) days or greater; Client requests a suspension of work or modification of the established
delivery schedule or timeline; or the project becomes delayed for any reason beyond the reasonable control of UFB for a period
of thirty (30) days or greater, such projects shall be deemed stalled, at which time UFB shall be entitled to immediately suspend
any and all services without prior written notice to Client, and UFB may require a Change Order to reinstate the project.





 



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WORK ORDER


 


THIS WORK ORDER is made this day, by and between
Upstart Food Brands, LLC, ("UFB") and Rocky Mountain High Brands, INC (“Client”) pursuant to the Agreement
for Services dated March 10, 2016 that UFB and Client executed and of which this Work Order forms an integral part.


 


Project Payment Schedule


In consideration of UFB's agreement to provide
the Services, Client agrees to pay UFB a Project Fee according to the following schedule.


 


1 | Payment | 200,000 shares of RMHB stock | Upon
Agreement


2 | Payment | $4,365 | Upon Agreement


3 | Payment | $4,365 | May 1, 2016


4 | Payment | $4,365 | June 1, 2016


5 | Payment | $4,365 | July 1, 2016


6 | Payment | $4,365 | August 1, 2016


7 | Payment | $4,365 | September 1, 2016




Total: 200,000 shares of RMHB stock + $26,190


 


 


IN WITNESS WHEREOF, UFB and Client cause this Work
Order to be executed by their duly authorized representatives the day and year first above written.


 


 


On behalf of Client ____________________________________________________________


authorized signature


 


____________________________________________________________________________


name  title date


 


 


 


On behalf of Upstart Food Brands, LLC _____________________________________________


authorized signature


 


____________________________________________________________________________


name  title  effective date


 








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