EXHIBIT 4.1


 


LIFEAPPS BRANDS INC.


 


Non-Qualified Stock Option Agreement


Granted Under 2012 Equity Incentive Plan


 


		1.	Grant of Option.



 


This agreement (this
“Agreement”) evidences the grant by LifeApps Brands Inc., a Delaware corporation (the “Company”), on ___________
__, 2016 (the “Grant Date”) to            , an employee, director, consultant or advisor of the Company (the “Participant”),
of an option (the “Option”) to purchase, in whole or in part, on the terms provided herein and in the Company’s
2012 Equity Incentive Plan (the “Plan”), a total of                                 shares (the “Shares”) of the Company’s
common stock, $0.001 par value per share (the “Common Stock”), at $_____ per Share. Unless earlier terminated, this
option shall expire at 5:00 p.m., Eastern Time, on ___________ __, 20__ (the “Final Exercise Date”).


 


It is not intended
that the Option evidenced by this Agreement be an incentive stock option as defined in Section 422 of the Internal Revenue Code
of 1986, as amended, and any regulations promulgated thereunder (the “Code”). Accordingly, the Option shall be treated
as a non-qualified stock option.


 


Except as otherwise
indicated by the context, the term “Participant”, as used in this Agreement, shall be deemed to include any person
who acquires the right to exercise this option validly under its terms.


 


The Participant agrees
to report sales of Shares that were issued pursuant to Option exercises to the Company within five (5) business days after such
sale is concluded. The Participant also agrees to pay to the Company, within ten (10) business days after such sale is concluded,
the amount necessary for the Company to satisfy its withholding requirement required by the Code in the manner specified in Section
13 of the Plan. Nothing herein is intended as a representation that the Shares may be sold without registration under state and
federal securities laws or an exemption therefrom or that such registration or exemption will be available at any specified time.


 


		2.	Vesting Schedule.



 


The Option will vest
and become exercisable as to 25% of the original number of Shares (_____ Shares) on ____________ ___, 2016 and as to an additional
25% of the original number of Shares (_____ Shares) on each of ____________ ___, 2016, ____________ ___, 2017 and ____________
___, 2017.


 


The right of exercise
shall be cumulative so that to the extent the Option is not exercised in any period to the maximum extent permissible it shall
continue to be exercisable, in whole or in part, with respect to all Shares for which it is vested until the earlier of the Final
Exercise Date or as provided in Section 3 hereof or in the Plan.


 




     


     


    

 


		3.	Exercise of Option.



 


(a)          (i)          Manner
of Exercise. Each election to exercise the Option shall be in writing, in substantially the form of Notice of Stock Option
Exercise attached hereto as Exhibit A (the “Exercise Notice”), signed by the Participant, and received by the
Company at its principal office, accompanied by this Agreement, and payment in full in the manner provided herein. The Participant
may purchase less than the number of Shares covered hereby, provided that no partial exercise of the Option may be for any fractional
share.


 


(ii)         Manner
of Payment. Payment of the exercise price may be made in cash, by certified or cashier’s check or on a cashless basis.
The Participant may exercise the Option, in whole or in part, on a cashless basis determined by the following formula:


 


	
        X = Y*(A-B)

        A



 


		Where	X = the number of Shares to be issued to the Participant.



 


Y = the
number of exercised Shares.


 


A = the
Fair Value (as defined below) of one Share (determined at the date of delivery of the Exercise Notice).


 


B = the
Exercise Price (as adjusted to the date of such calculation).


 


(iii)        For
the purposes of Section 3(a)(ii), Fair Value per share of Common Stock shall mean the average Closing Price (as defined below)
per share of Common Stock on the five (5) trading days immediately preceding the date on which the Notice of Exercise is received
by the Company. Closing Price means, for any date, the price determined by the first of the following clauses that applies: (a)
if the Common Stock is then listed or quoted on the New York Stock Exchange, the American Stock Exchange, the NASDAQ Global Select
Market, the NASDAQ Global Market or the NASDAQ Capital Market or any other national securities exchange, the closing price per
share of the Common Stock for such date (or the nearest preceding date) on the primary eligible market or exchange on which the
Common Stock is then listed or quoted; (b) if prices for the Common Stock are then quoted on the OTC Bulletin Board or OTC Markets,
the closing bid price per share of the Common Stock for such date (or the nearest preceding date) so quoted; or (c) if prices for
the Common Stock are then reported in the “Pink Sheets” published by the National Quotation Bureau Incorporated (or
a similar organization or agency succeeding to its functions of reporting prices), the most recent closing bid price per share
of the Common Stock so reported. If the Common Stock is not publicly traded as set forth above, the Fair Value per share of Common
Stock shall be reasonably and in good faith determined by the Board of Directors of the Company as of the date which the Notice
of Exercise is received by the Company.


 




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(b)          Continuous
Relationship with the Company Required. Except as otherwise provided in this Section 3, the Option may not be exercised unless
the Participant, at the time he or she exercises the Option, is, and has been at all times since the Grant Date an employee, consultant,
director or advisor of the Company or any parent or subsidiary of the Company as defined in Section 424(e) or (f) of the Code (an
“Eligible Participant”).


 


(c)          Termination
of Relationship with the Company. If the Participant ceases to be an Eligible Participant for any reason, then, except as provided
in paragraphs (d) and (e) below, the right to exercise the Option shall terminate on the Final Exercise Date, provided that
the Option shall be exercisable only to the extent that the Participant was entitled to exercise the Option on the date of such
cessation.


 


(d)          Exercise
Period Upon Disability. If the Participant becomes disabled (within the meaning of Section 22(e)(3) of the Code) prior to the
Final Exercise Date while he or she is an Eligible Participant, the vesting schedule of the Options shall be accelerated so that
all of the Options that have not yet vested as of the date of disability shall vest immediately and the Option shall be exercisable,
within the period of one year following the date of disability of the Participant, by the Participant, provided that the
Option shall not be exercisable after the Final Exercise Date.


 


(e)          Exercise
Period Upon Death. If the Participant dies prior to the final Exercise Date while he or she is an Eligible Participant, the
vesting schedule of the Options shall be accelerated so that all of the Options that have not yet vested as of the date of the
Participant’s death shall vest immediately and this Option shall be exercisable at any time through and including the Final
Exercise Date by an authorized transferee.


 


(f)          Exercise
Upon a Change of Control.


 


(i)          Upon
the occurrence of a Change in Control (as defined in Section 3 of the Plan) in which the employment of the Participant is terminated,
the vesting schedule of the Options shall be accelerated so that all of the Options that have not yet vested as of the date of
termination shall vest immediately. Any termination of the Participant within a year of a Change in Control other than a Termination
For Cause (as defined below) shall similarly result in the acceleration of the vesting schedule for the Options so that all of
the Options that have not yet vested as of the date of termination shall vest immediately. The right to exercise the Option shall
terminate upon the Final Exercise Date.


 




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(ii)         “Termination
for Cause” shall mean termination due to the willful misconduct of the Participant or the willful failure by the Participant
to perform his or her responsibilities to the Company (including, without limitation, breach by the Participant of any provision
of any employment, non-disclosure, non-competition or similar agreement between the Company and the Participant) as determined
by the Company, which determination shall be conclusive.


 


		4.	Tax Matters.



 


(a)          Withholding.
No Shares will be issued pursuant to the exercise of the Option unless and until the Participant pays to the Company, or makes
provision satisfactory to the Company for payment of, any federal, state or local withholding taxes required by law to be withheld
in respect of the Option. Regardless of any action the Company or the Participant take with respect to any or all income tax (including
federal, state, local and foreign tax), social insurance, payroll tax, payment on account or other tax-related items related to
Participant’s participation in the Plan and legally applicable to Participant (“Tax-Related Items”), Participant
acknowledges that the ultimate liability for all Tax-Related Items is and remains Participant’s responsibility and may exceed
the amount actually withheld by the Company.


 


		5.	Transfer Restrictions.



 


(a)          The
Option may not be sold, assigned, transferred, pledged or otherwise encumbered by the Participant, either voluntarily or by operation
of law, except by will or the laws of descent and distribution, and, during the lifetime of the Participant, the Option shall be
exercisable only by the Participant.


 


(b)          The
issuance and transfer of Shares shall be subject to compliance by the Company and Participant with all applicable requirements
of federal, state, local or foreign securities laws and with all applicable requirements of any stock exchange or trading market
on which the Shares may be listed at the time of such issuance or transfer.


 


		6.	Nature of the Grant.



 


By entering into this
Agreement and accepting the grant of the Option evidenced hereby, Participant acknowledges that: (i) the Plan is established voluntarily
by the Company, it is discretionary in nature and it may be modified, amended, suspended or terminated by the Company at any time
unless otherwise provided in the Plan and this Agreement; (ii) the grant of the Option is voluntary and occasional and does not
create any contractual or other right to receive future grants of options, or benefits in lieu of options; (iii) all decisions
with respect to future grants, if any, will be at the sole discretion of the Company; (iv) Participant’s participation in
the Plan shall not create a right to further employment with the Company and shall not interfere with the ability of the Company
to terminate Participant’s employment relationship at any time; (v) Participant’s participation in the Plan is voluntary;
(vi) the future value of the underlying Shares is unknown and cannot be predicted with certainty, and if the Participant exercises
the Option and obtains Shares, the value of those Shares may increase or decrease in value, even below the exercise price; and
(vii) if the underlying Shares do not increase in value, the Option will have no value.


 




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		7.	409A Disclaimer.



 


This Agreement shall
be interpreted in accordance with, and incorporate the terms and conditions required by, Section 409A of the Code. The Company
reserves the right, to the extent the Company deems necessary or advisable in its sole discretion, to unilaterally amend or modify
this Agreement or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect),
or take any other actions, as the Company determines are necessary or appropriate to ensure that the Option qualifies for exemption
from, or complies with the requirements of, Code Section 409A; provided, however, that the Company makes no representation that
the Option will be exempt from, or will comply with, Section 409A of the Code, and makes no undertakings to preclude Section 409A
of the Code from applying to the Option or to ensure that it complies with Section 409A of the Code. For the avoidance of doubt,
Participant hereby acknowledges and agrees that the Company will have no liability to Participant or any other party if the grant,
vesting, exercise, issuance of shares or any other transaction under this Agreement is not exempt from, or compliant with, Code
Section 409A, or for any action taken by the Company with respect thereto.


 


		8.	Additional Terms.



 


The Company reserves
the right to impose other requirements on Participant’s participation in the Plan, to the extent the Company determines it
is necessary or advisable in order to comply with local law or facilitate the administration of the Plan, and to require Participant
to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing.


 


		9.	Investment Intent.



 


By accepting the Option,
the Participant represents and agrees that none of the Shares of Common Stock purchased upon exercise of the Option will be distributed
in violation of applicable federal and state laws and regulations. In addition, the Company may require, as a condition of exercising
the Option, that the Participant execute an undertaking, in such a form as the Company shall reasonably specify, that the Shares
are being purchased only for investment and without any then-present intention to sell or distribute such shares.


 




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		10.	Adjustments for Stock Splits, Stock Dividends, Etc.



 


(a)          In
the case of any recapitalization, reclassification, consolidation, stock split, stock dividend, subdivision or combination of shares
or like change in the nature of the Common Stock covered by this Agreement, the number of Options and exercise price shall be proportionately
adjusted.


 


(b)          The
existence of the Options shall not affect in any way the right or power of the Company or its shareholders to make or authorize
any adjustments, recapitalizations, reorganizations, or other changes in the Company’s capital structure or its business,
or any merger or consolidation of the Company, or any issue of bonds, debentures, preferred or preference stocks ahead of or affecting
the shares issuable upon exercise of the Options, or the dissolution or liquidation of the Company, or any sale or transfer of
all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or otherwise.


 


		11.	Professional Advice.



 


The acceptance of the
Option, exercise of the Option, and the sale of Common Stock issued following the exercise of Option may have consequences under
federal and state tax and securities laws which may vary depending upon the individual circumstances of the Participant. Accordingly,
the Participant acknowledges that he or she has been advised to consult his or her personal legal and tax advisor in connection
with this Agreement and his or her dealings with respect to the Options. Without limiting other matters to be considered with the
assistance of the Participant’s professional advisors, the Participant should consider: (a) whether upon the exercise of
the Options, the Participant will file an election with the Internal Revenue Service pursuant to Section 83(b) of the Code and
the implications of alternative minimum tax pursuant to the Code; (b) the merits and risks of an investment in the underlying Shares
of Common Stock; and (c) any resale restrictions that might apply under applicable securities laws.


 


		12.	Provisions of the Plan.



 


The terms of the Options
are subject to the provisions of the Plan, as the same may from time to time be amended, and any inconsistencies between this Agreement
and the Plan, as the same may be from time to time amended, shall be governed by the provisions of the Plan, a copy of which has
been delivered to the Participant, and which is available for inspection at the principal offices of the Company.


 


		13.	Miscellaneous.



 


(a)          Disputes.
Any dispute or disagreement that may arise under or as a result of this Agreement, or any question as to the interpretation of
this Agreement, may be determined by the Company’s Board of Directors in its absolute and uncontrolled discretion, and any
such determination shall be final, binding, and conclusive on all affected persons.


 


(b)          Notices.
Any notice that a party may be required or permitted to give to the other shall be in writing, and may be delivered personally,
by overnight courier or by certified or registered mail, postage prepaid, addressed to the parties at their current principal addresses,
or such other address as either party, by notice to the other, may designate in writing from time to time.


 




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(c)          Law
Governing. This Agreement shall be governed by and construed in accordance with the laws of the State of New York.


 


(d)          Agreement
Binding. This Agreement shall be binding upon the heirs, executors, administrators, successors and assigns of the parties hereto.


 


(e)          Further
Action. The parties hereto shall execute and deliver all documents, provide all information and take or forbear from all such
action as may be necessary or appropriate to achieve the purposes of the Agreement.


 


(f)          Parties
of Interest. Nothing herein shall be construed to be to the benefit of any third party, nor is it intended that any provision
shall be for the benefit of any third party.


 


(g)          Savings
Clause. If any provision of this Agreement, or the application of such provision to any person or circumstance, shall be held
invalid, the remainder of this Agreement, or the application of such provision to persons or circumstances other than those as
to which it is held invalid, shall not be affected thereby.


 


[signature
page follows]


 




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IN WITNESS WHEREOF, the Company has caused
this Agreement to be executed under its corporate seal by its duly authorized officer. This Agreement shall take effect as a sealed
instrument.


 


	 	LIFEAPPS BRANDS INC.
	 	 
	 	By:	 
	 	Name:
	 	Title:


 




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PARTICIPANT’S ACCEPTANCE


 


The undersigned hereby
accepts the foregoing Option and agrees to the terms and conditions thereof. The undersigned hereby acknowledges receipt of a copy
of the Company’s 2012 Equity Incentive Plan.


 


 


	 	PARTICIPANT:	 
	 	 	 
	 	Signature:	 	 
	 	Name:	 	 	 
	 	 	 
	 	Address:	 
	 	 	 
	 	 	 
	 	 	 


 




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EXHIBIT A


 


To:


 


LifeApps Brands, Inc.


Polo Plaza, 3790 Via De La Valle, # 116E


Del Mar, CA 92014


Attention: Chief Financial Officer


 


Notice of Election to Exercise


 


This Notice of Election
to Exercise shall constitute proper notice pursuant Section 3(a)(i) of that certain Non-Qualified Stock Option Agreement (the “Agreement”),
dated as of __________ __, 2016, between LifeApps Brands, Inc. (the “Company”) and the undersigned.


 


The undersigned hereby
elects to exercise Participant’s option to purchase __________ shares of common stock of the Company at a price of $______
per share, for aggregate consideration of US$__________, on the terms and conditions set forth in the Agreement and the 2012 Equity
Incentive Plan.


 


Payment is to be made as follows:


 


		 ̈	Cash



		 ̈	Bank or Certified Check



		 ̈	Cashless Exercise Pursuant to Section 3(a)(ii) of this
Agreement, if applicable



 


The undersigned hereby
directs the Company to issue, register and deliver the certificates representing the shares as follows:


 


	Registration Information:	 	Delivery Instructions:	 
	 	 	 	 
	(Name to appear on certificates)	 	Name	 
	Address:	 	Address:	 
	 	 	 	 
	 	 	 	 
	 	 	Telephone Number:	 	 


 


DATED at                                                                                             , the ____ day of _________, 20__.


 


	 	 
	 	(Name of Optionee – Please type or print)
	 	 
	 	 
	 	(Signature and, if applicable, Title)
	 	 
	 	 
	 	(Address of Optionee)
	 	 
	 	 
	 	(City, State and Zip Code of Optionee)


 




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