MINUTES OF THE SEPTEMBER 19, 2011, MEETING

OF THE BOARD OF REGENTS

ATTENDANCE

This scheduled meeting of the Board of Regents was held on Monday, September 19, 2011.  The

Board conducted morning and executive sessions in the Regents’ Room in the Smithsonian Castle

Building; the afternoon session consisted of the fourth annual public forum, which was held in the

Hirshhorn Museum and Sculpture Garden’s Ring Auditorium.  Board Chair Patricia Q. Stonesifer

called the meeting to order at 8:30 a.m.  Also present were:  

The Chief Justice 1

Xavier Becerra

Stephen M. Case

Thad Cochran 2

France Córdova

Shirley Ann Jackson

Sam Johnson

Robert P. Kogod

Patrick J. Leahy  

John W. McCarter Jr.

Jack Reed 2

David M. Rubenstein

Roger W. Sant

Alan G. Spoon   

Paul Neely, Smithsonian National Board Chair

Vice President Joseph R. Biden Jr. and Representative Steven LaTourette were unable to attend the

meeting.   

Also present were:  

G. Wayne Clough, Secretary  

Patricia L. Bartlett, Chief of Staff to the Secretary  

Claudine K. Brown, Assistant Secretary for  

Education and Access

Amy Chen, Chief Investment Officer

Virginia B. Clark, Director of Advancement and  

Philanthropic Giving

Bruce Dauer, Interim Chief Financial Officer

Barbara Feininger, Office of the Regents Senior  

Writer‐Editor (recorder)

Richard Kurin, Under Secretary for History, Art,  

and Culture  

John K. Lapiana, Chief of Staff to the Regents  

Judith Leonard, General Counsel  

Evelyn S. Lieberman, Director of Communications

and External Affairs  

Alison McNally, Under Secretary for Finance  

and Administration  

Tom Ott, President of Smithsonian Enterprises

Nell Payne, Director of Government Relations  

Eva J. Pell, Under Secretary for Science  

A. Sprightley Ryan, Inspector General

Jeffrey P. Minear, Counselor to the Chief Justice  

T.A. Hawks, Assistant to Senator Cochran

Kevin McDonald, Assistant to Senator Leahy  

Moira Lenehan‐Razzuri, Assistant to Senator Reed

Melody Gonzales, Assistant to Congressman

Becerra

David Heil, Assistant to Congressman Johnson  

Sarah Cannon, Assistant to Congressman LaTourette

Janet Abrams, Special Advisor for Organizational  

Effectiveness  

Scott Miller, Deputy Under Secretary for Collections

and Interdisciplinary Support

Dennis W. Kelly, Director of the National Zoological Park 3

__________________________________________________

1 The Chancellor, Chief Justice John G. Roberts Jr., attended the afternoon session.

2 Senators Cochran and Reed were unable to participate in the public forum.

3 Mr. Kelly was the keynote speaker for the Regents’ luncheon.
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MORNING SESSION

REPORT OF THE BOARD AND EXECUTIVE COMMITTEE CHAIR

Introductory Remarks Ms. Stonesifer welcomed the attendees and thanked the Regents for their

participation in the previous evening’s donor recognition dinner.  She noted the

pending departure of Inspector General (IG) A. Sprightley Ryan and thanked Ms. Ryan

for her contributions to the improved governance of the Smithsonian.  She also

thanked Under Secretary for Finance and Administration Alison McNally, who will

assume a new Smithsonian position, for her leadership in initiatives to improve the

Smithsonian’s organizational structure and culture.

Ms. Stonesifer directed the Board’s attention to a fact sheet on the Smithsonian

Channel.  Smithsonian Enterprises (SE) President Tom Ott presented the first of three

brief video clips that demonstrated the content and quality of the channel; the other

two were screened later in the meeting.  With over 12 million subscribers and many

others who watch the award‐winning programs online, Smithsonian Channel extends

the reach of the Smithsonian to communities that otherwise might not have access to

the Smithsonian’s resources.

Actions Taken on  

Behalf of the Board

The Executive Committee took three actions on behalf of the Board after the June 27,

2011, Regents’ meeting.  The Secretary was authorized to enter into a lease

agreement for collections storage space; the fiscal year 2013 Federal budget request

was approved for submission to the Office of Management and Budget; and

appointments were approved to the Board of Trustees of the Freer Galley of Art and

the Arthur M. Sackler Gallery.

Minutes of the June 27,

2011, Board of Regents’

Meeting

Mr. Case requested revisions to the draft minutes to clarify two of the Board’s

discussions.  The Board approved the amended minutes.

See attached Resolution 2011.09.01 (Minutes of the Board of Regents, Appendix A).

Purchase of Housing in

Gamboa, Panama

Ms. Stonesifer presented the Executive Committee’s recommendation that the Board

authorize the Secretary to purchase 17 houses in Gamboa from the government of

Panama for the use of Smithsonian Tropical Research Institute (STRI) personnel,

visiting scientists, and qualifying STRI emeriti staff.  Fourteen of the houses would be

sold to STRI staff under conditions that preserve the Smithsonian’s ability to

repurchase the units when the occupants are no longer affiliated with STRI, and three

would be retained to house visiting scientists.  She reported that the Executive

Committee had carefully reviewed the proposal and asked Facilities Committee Chair

Bob Kogod to recap those discussions.

Mr. Kogod explained that providing housing for STRI staff and scholars has been a

longstanding concern.  The terms of the offer from the Panamanian government are

favorable to the Smithsonian, and the terms for reselling the houses to STRI staff,

many of whom currently lease the units, will present little risk to the Smithsonian.  Dr.
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Jackson asked if an environmental assessment had been conducted.  Mr. Kogod said

that both an environmental assessment and due diligence on the structures will be

conducted to protect the interests of the Smithsonian.  The Board approved the

proposed motion.  

See attached Resolution 2011.09.02 (Minutes of the Board of Regents, Appendix A).

REPORT OF THE SECRETARY

Secretary Clough reported that Albert G. Horvath, Under Secretary for Finance and

Administration and Chief Financial Officer designee, would assume his new position

the following week.  He thanked Under Secretary for Finance and Administration

McNally for her leadership, noting that, among other things, she crafted the four‐

pillar strategy for funding the national campaign.  Ms. McNally will be a special

advisor to the Secretary with a focus on the national campaign.

Visitation and Outreach As of August 2011, the number of fiscal year‐to‐date visitors totaled 27,525,437, a

slight decrease of about 400,000 from the previous year.  

Earthquake and  

Hurricane Update  

Smithsonian structures in the greater Washington, D.C., area were impacted by the

recent earthquake and aftershocks.  Although three storage pods at the Museum

Support Center were seriously damaged, nearly all of the collections were unharmed.  

Visitors, staff, and volunteers were evacuated safely, with the exception of one

employee who is recovering at home.  The Secretary expressed his appreciation for

the excellent staff response, which also included round‐the‐clock preparations for the

landfall of Hurricane Irene days later.  Pending further assessments, preliminary repair

costs are estimated to be at least $20 million.  Secretary Clough said that earthquake

response training is needed, as many staff fled their buildings instead of seeking

protective areas within the facilities.

Fiscal Years 2012 and 2013

Federal Budgets

A Continuing Resolution (CR) below the fiscal year 2011 level is likely, and it is

probable that the Smithsonian will begin fiscal year 2012 with a 1.5% reduction to its

current operating budget.  Facilities capital funding for fiscal year 2012 is a concern.  

Funding for facilities capital and for National Museum of African American History and

Culture (NMAAHC) construction was reduced in the House bill.  It is hoped that the

continued support of key members of Congress will enable the Smithsonian to

address its facilities capital and NMAAHC issues.

The fiscal year 2013 Federal budget was submitted to the Office of Management and

Budget.  The Secretary said that Interim Chief Financial Officer Bruce Dauer and Under

Secretary McNally would provide a more in‐depth Federal budget report later in the

meeting.

Trust Budget and the

National Campaign

The Secretary expressed hope that the Smithsonian will achieve its fiscal year 2011

fundraising goal of $175 million, which he characterized as “aggressive.”  As of August

30, 2011, $162 million was raised.  In comparison, year‐to‐date fundraising results in

August 2010 totaled $114 million.  The Secretary said Mr. Dauer and Ms. McNally’s
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report also would review the Trust budget.   

The Secretary congratulated staff on efforts to shape the national campaign.  To date,

funds raised during the first year of the campaign—its “quiet phase”—total about

$357 million, which is $2 million above the campaign’s fiscal year 2011 goal and

almost 25% of the total campaign goal of $1.5 billion.  Thirty percent of campaign gifts

are for endowments.

Grants and Contracts System and staff improvements have contributed to the Smithsonian’s steady

progress towards achieving its strategic plan goal of doubling the number of grants

and contracts received.  The Secretary said an exceptionally competitive $3 million

Integrative Graduate Education and Research Traineeship (IGERT) grant was awarded

to STRI and the University of Illinois by the National Science Foundation.  The funding

will support vertically integrated training with genomics.   

Construction Update The Secretary directed the Board’s attention to the construction update in the report

prepared by the Office of Policy and Analysis.  Projects included the Arts and

Industries Building stabilization project; the seal and sea lion exhibit at the National

Zoo; the renovation of Cooper‐Hewitt, National Design Museum; and the new

program space at the National Postal Museum.  Two LEED gold projects also were

noted: the Mathias Replacement Laboratory at the Smithsonian Environmental

Research Center and the facility upgrades to support the partnership program

between the Smithsonian Conservation Biology Institute and George Mason

University.

Endowment Update As of August 31, 2011, the Endowment totaled $1.021 billion.  Preliminary fiscal year‐

to‐date performance is 6.0% versus the 5.7% benchmark.  The Secretary thanked the

Investment Committee and Office of Investments staff for their management of the

Endowment.

Smithsonian Enterprises Smithsonian Enterprises is on track to achieve it fifth consecutive year of net gain

growth and may exceed its stretch goal.  The Secretary thanked Mr. Ott for his

leadership.  Vista Research reader/user surveys named Smithsonian magazine’s

website (smithsonian.com) the “most interesting” of its type in the country.  A QVC

show of jewelry from the National Museum of the American Indian did well, and the

Smithsonian Channel launched a successful (and free) app.  The Smithsonian book

Falling to Earth by Apollo 15 astronaut Al Worden is now on the Los Angeles Times

bestseller list.  

Collections The Secretary recognized the efforts of Deputy Under Secretary for Collections and

Interdisciplinary Support Scott Miller and his staff for providing a consistent, pan‐

institutional view of collections.  He said Dr. Miller would present a report on the

collections later in the meeting.  

Education and Reaching

New Audiences

Guests at the previous evening’s donor appreciation dinner viewed the new National

Museum of the American Indian education center.  Innovative education centers also

are being developed at the Hirshhorn Museum and Sculpture Garden, the National

Museum of American History (NMAH), the National Museum of Natural History

(NMNH), and the Smithsonian American Art Museum.  The new Natural History
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Museum center will be 10,000 square feet in size, will be designed to respond to the

Written in Bone exhibition, and will offer hands‐on access to over 20,000 objects from

the collections.

The Office of the Assistant Secretary for Education and Access completed its first

round of Youth Access Planning, Research, and Development grants, which are funded

by a grant from the Bill & Melinda Gates Foundation.  Level one planning grants have

been awarded to 17 units.  Implementation grant proposals have been submitted and

are being evaluated.  The Secretary noted that the earthquake abruptly ended an

education planning meeting with the Secretary, Assistant Secretary for Education and

Access Claudine Brown, Regent representatives, and other senior leadership.

The Smithsonian mobile app is now available in Apple stores.  The online magazine

Mashable recognized the Smithsonian for its use of digital and mobile technologies to

create accessible, interactive, educational, and engaging experiences for users.  

The second version of the Encyclopedia of Life initiative, EOLv2, was launched in

September 2011.  The EOL portal provides access to verified information from over

180 content providers on 700,000 documented species.  English, Arabic, and Spanish

language interfaces are available.

Digital Public Library  

of America

The Smithsonian is partnering with the National Archives and the Library of Congress

to support the creation of an accessible, searchable digital public library.  The group

selected the Smithsonian’s platform for its response.

Recognition and Awards Recent recognition events included the Cooper‐Hewitt’s National Design Awards

luncheon, which was hosted by the First Lady at the White House.  Nancy Knowlton,

NMNH senior scientist and Sant Chair for Marine Science, was awarded the $100,000

Heinz Award for broadening the understanding of ocean biodiversity and the impact

of humans on marine life.  The Edward O. Wilson Biodiversity Technology Pioneer

Award was given to John Kress, director of the Consortia for Biodiversity and NMNH

scientist, for his participation in the development of the Leaf Snap App.  Smithsonian

Astrophysical Observatory scientist Justin Kasper was named one of Popular Science

magazine’s 2011 “Brilliant Ten” young scientists who conduct cutting‐edge research.  

He designed and developed a solar probe that will physically “touch” the sun.

The Secretary noted that the Smithsonian was recognized as the first of 28 Federal

agencies to complete projects funded by the American Recovery and Reinvestment

Act of 2009.   

The National Zoo's chapter of the American Association of Zoo Keepers (AAZK), the

National Capital AAZK Chapter, was selected from a pool of over 90 national chapters

and named AAZK Chapter of the Year.  The award recognizes the Zoo’s commitment

to conservation and dedication to animal care.  

Haiti Recovery Project The Smithsonian’s two‐year recovery and conservation effort in Haiti is in its final

stages.  Over 30,000 objects have been recovered and stabilized and 150 Haitians

have been trained in conservation techniques.  An additional Federal grant might be  

awarded to address some of the unfinished projects.
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SI Redesign The Smithsonian Redesign project is ongoing.  Operational efficiencies have been

achieved that support staff efforts to focus on strategic objectives and identify

opportunities to save money and time.  The results of a pan‐institutional metrics

redesign initiative led by NMNH Director Cristián Samper will be demonstrated to the

Board during its January 2012 meeting.  Called “Presto,” the project will go live on

October 1, 2011.

Update on the Fiscal Year

2011 Organizational Goals  

The Smithsonian is on track to meet nearly all of its fiscal year 2011 goals.  One sub‐

goal experienced significant issues because congressional approval of the Federal

budget was delayed until April 2011, forcing the Smithsonian to operate under a CR.  

A computer database provides daily updates with detailed goal‐tracking reports.

SMITHSONIAN INSTITUTION FISCAL YEARS 2012–2015 PAN‐

INSTITUTIONAL GOALS

Pan‐Institutional Goals for

Fiscal Years 2012–2015

The Secretary presented a new format for the pan‐institutional goals.  Based on the

strategic plan, seven goals were identified for fiscal year 2015:

1. Establish the Smithsonian as national leader in each Grand Challenge area by

pursuing comprehensive strategies that build upon Smithsonian strengths in

research, collections, exhibitions, and education and outreach, and emphasize

interdisciplinary activity

2. Clarify and expand the Smithsonian’s leadership role in education for learners

of all ages

3. Broaden access to reach new and diverse audiences using a variety of tools of

engagement

4. Strengthen collections stewardship to ensure the vitality and accessibility of

the Smithsonian’s vast and diverse collections

5. Build financial strength and ensure accountability

6. Optimize Smithsonian assets by developing and sustaining physical

infrastructure, information technology capabilities, and human capital

7. Cultivate the Smithsonian as a “Learning Organization” committed to

openness, inclusion, innovation, and continuous improvement

Discrete milestones will be established or updated each fiscal year to track progress

towards achieving the seven goals.  The Secretary’s presentation included proposed

goals for fiscal year 2012.  A proposed motion to affirm the goals was included in the

advance meeting materials.

Discussion Revisions to the proposed goals and milestones were discussed.  Mr. Sant noted that,

although efficiency and productivity milestones were included, the plan should clearly

address cost reductions.  Representative Johnson noted the importance of a cost‐

reduction goal, especially with respect to the current financial and political climate.  

Dr. Córdova suggested modifying the fifth goal to include cost reductions.  Mr. Sant

said the milestones also should articulate increased efficiencies in operations, which

comprise over 30% of the total budget.  Ms. Stonesifer agreed that the revised goals

should clearly state the Smithsonian’s commitment to reducing costs.   
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Mr. Case suggested emphasizing collaboration as a core institutional value.  Dr.

Córdova added that collaborative activities offer revenue‐generating potential.   

Ms. Stonesifer noted the goals reflect a bottom‐up collaborative process that included

significant input from unit directors.  The goals shape the development of the Federal

budget, as well as scenario planning for both decreases and increases in Federal

appropriations.   

The Board agreed the goals were on track, but should be revised and presented to the

Executive Committee for affirmation on behalf of the Board.  Ms. Stonesifer said the

revisions should include modification of goal five to include specific objectives around

cost controls; strengthened objectives around collaboration; and expanded

philanthropic milestones that include the development of philanthropic pipelines.  Dr.

Córdova added that goal six should clearly state the Smithsonian’s commitment to

identifying and managing safety risks.  Ms. Stonesifer thanked the Board for its

contributions to the development of the goals.

BRANDING INITIATIVE UPDATE

Progress and  

Planning Update  

Mrs. Lieberman thanked the Board for the opportunity to give a branding update,

answer questions, and solicit feedback.  The meeting materials included responses to

the Regents’ prior questions about the brand strategy.  She announced the

appointment of Pherabe Kolb as Associate Director for Strategic Communications.  

Ms. Kolb will oversee the branding project and internal communications, including

business branding.

Mrs. Lieberman said that staff and stakeholders’ initial response to the branding

strategy has been positive, and unit directors are eager to launch the branding

initiative.  Since June 2011, over a dozen workshops have been conducted with unit

directors, communications staff, and development officers.  The purpose of the

workshops is to ensure that staff understand the brand strategy and know how to

apply it to everyday activities.  The summer workshops also addressed the overlap

between the branding initiative and the national campaign.  More workshops are

scheduled to support the collaboration and participation of every unit and staff

member in the branding initiative.  The outcome of these efforts will be the

development of strategies and guidelines that shape and measure the work done

every day at the Smithsonian.

Staff will be introduced to the branding initiative at an internal launch event currently

scheduled for October 19, 2011.  The event will be in the Reynolds Building’s Kogod

Courtyard and webcast on PRISM for staff unable to attend.  Its purpose will be to

revitalize excitement about working for the Smithsonian, explain the vision for the

Smithsonian’s future, and demonstrate that staff commitment and engagement is

needed to realize that vision.  Mrs. Lieberman said staff may begin the judicious use

of the brand tagline “Seriously Amazing” after the internal launch.

The internal launch event being funded by Target and developed by staff and Target’s
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ad agency, Wieden & Kennedy.  Smithsonian branding consultant Wolff Olins also is

contributing to the internal and external launch of the branding initiative.  The

internal implementation of the branding initiative will lay the groundwork for its

external implementation, including an advertising launch scheduled for spring 2012.

Discussion Ms. Stonesifer asked about using SE media vehicles, such as Smithsonian Channel and

Smithsonian magazine, to support the momentum of the branding initiative.  Mrs.

Lieberman said branding staff have met with SE President Tom Ott, and SE staff will

contribute to the implementation of the branding initiative.

Mr. McCarter asked if special efforts are being made to engage curatorial staff in the

branding effort.  Mrs. Lieberman said one of the goals of the branding strategy is to

“bring to life” the work of Smithsonian curators.  The internal implementation of the

brand strategy will include targeted work with curators to expand their engagement

with the public and increase public understanding of the important work they do.

Dr. Jackson inquired if there are plans to beta test the brand strategy’s messages with

key supporters.  Mrs. Lieberman said metrics are being developed to beta test

messages with the audiences the Smithsonian is trying to reach.   

Mr. Spoon asked about the development of a media budget, noting that the defined

ambitions and scope of the branding initiative will determine the minimal media

budget required and guide fundraising efforts in support of that budget.  Mrs.

Lieberman said the spring 2012 advertising launch will receive support from Target.  

Some television spots, outdoor advertising, and print ads also will receive backing

from Target.  Mrs. Lieberman noted that both staffing and funding for the branding

initiative are limited, and said Director of Advancement and Philanthropic Giving

Ginny Clark has offered guidance on strategies to raise funds to support the branding

initiative.

Mr. Rubenstein said the initiative is actually a “rebranding” of the Smithsonian, and

noted that a rebranding effort is more challenging as it requires changing, not

creating, perceptions.  He said that the Smithsonian must demonstrate its serious

commitment to the success of the branding initiative.  He asked if the branding

initiative and the national campaign will use different logos and noted their potential

for confusion, given that both will be released at about the same time.

Senator Leahy agreed with Mr. Rubenstein’s remarks about rebranding.  He compared

the deep budgets that fund commercial branding campaigns and the limited

resources available for the Smithsonian’s branding initiative, and said the Smithsonian

must consistently present “over the top” experiences that are “Seriously Amazing.”  

Mr. Case said the response to the Regents’ previous comments on the brand strategy

progress was excellent.  He noted the importance of separating “what we say” from

“what we do,” adding that the latter is the most critical.  He suggested the external

launch schedule be flexible to ensure that criteria are first established to determine

what qualifies as “Seriously Amazing,” as well as to make certain that the Smithsonian

is prepared to present a significant quantity of “Seriously Amazing” content.
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Ms. Stonesifer said considerable progress has been made on the branding initiative

and asked that the Board receive an update during its January 2012 meeting.  The

report should address two issues: the scope and content of an extended media plan,

including realistic goals for funding it, and the criteria for determining which

Smithsonian projects are “Seriously Amazing” in both their substance and their ability

to generate attention for and enthusiasm about the Smithsonian brand.

SMITHSONIAN NATIONAL COLLECTIONS

Introduction Ms. Stonesifer said the collections report would focus on the responsibilities and

challenges presented by the stewardship of the Smithsonian’s collections.  She said

the in‐depth review was prompted by both the Smithsonian’s commitment to the

care of its collections and recent Office of the Inspector General (OIG) reports on

collections care deficits.  She added that the Audit and Review Committee continues

to closely monitor the improvements and the challenges to the care of the collections.

Deputy Under Secretary for

Collections and

Interdisciplinary Support

Scott Miller

Secretary Clough introduced Deputy Under Secretary for Collections and

Interdisciplinary Support Scott Miller, and said his appointment supports the first‐ever

pan‐institutional view of the national collections.  Dr. Miller’s extensive experience in

science collections, as well as his training in entomology, provides a unique

perspective for the stewardship of the Smithsonian’s collection of 137 million objects,

126 million of which are scientific specimens.  Noting that the Federal government

has placed increased emphasis on the care of national treasures, the Secretary added

that Dr. Miller is cochair of the Interagency Working Group on Scientific Collections.   

Dr. Miller thanked the Board for the opportunity to discuss the national collections,

saying the collections are both the Smithsonian’s greatest asset and its biggest

challenge.  The collections are notable for their size and the diversity of materials,

uses, and units that utilize them.  There also are differences in their management.

Collections Prioritization

and Management Processes

The pan‐institutional management of the Smithsonian’s collections requires a

strategic and pragmatic approach that includes assessing both objects and discrete

collections, developing long‐term funding plans, and prioritizing both when and how

issues will be addressed.  Dr. Miller explained that there are three parallel

prioritization and management processes under way:

1. Collections care assessment and prioritization (e.g., care at the object level)

2. Digitization assessment and prioritization

3. Collections space survey and planning, including 2.1 million square of space

supporting collections management‐related activities

Significant progress has been made in upgrading the Smithsonian’s collections spaces,

especially over the last five years.  The Smithsonian has done well by securing

appropriations to support these efforts, and over $400 million has been directed to

strengthening the foundation for effective collections stewardship.  These upgrades,

Dr. Miller noted, prevented extensive damage to the collections during the recent

earthquake and hurricane.  The majority of the structural damage was to older,  

unrenovated Museum Support Center storage pods.
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OIG Audits Dr. Miller reported on the OIG audit recommendations.  Federal budget requests for

fiscal years 2011–2013 have included funding to address issues identified in OIG

reports, and some fiscal year 2011 monies were redirected to support improvements

at NMAH.   

Dr. Miller said that the audits of NMAH and Cooper‐Hewitt, National Design Museum

(CHNDM) collections demonstrate pan‐institutional differences in collections care and

management.  Some museum collections, such as those at NMAH, are large and old,

and have problems that have accumulated over a significant span of time.  CHNDM is

a smaller museum undergoing renovations that required the relocation of collections.  

The assessments and documentation of CHNDM collections have been conducted

according to industry standards.

Collections Standards Dr. Miller spoke of the Smithsonian’s role in the development of national and

international collections standards.  The Smithsonian is especially involved in Federal

initiatives, and a Smithsonian‐led committee provided collections stewardship

recommendations that were included in the America Competes bill approved in 2010.

Challenges and Risks In discussing challenges and risks to the national collections, Dr. Miller said it is

important to recognize that many collections‐related problems, especially in older

museums, have accumulated over many years.  Although many collections met prior

standards of care, some units have been unable to keep current with changing

industry standards.  The greatest contributor to this problem has been ongoing

budget erosion, which has resulted in the weakening of collections management.  The

infrastructure for information management has become vulnerable, and the

Smithsonian’s depth of expertise has been diminished.

The Smithsonian also is challenged by limitations in the ability to describe collections

stewardship issues, as wide recognition of industry standards does not yet exist.  In

addition, some collections require specialized care and infrastructure, especially in

response to ongoing changes in technology.

The Smithsonian’s care of its collections must be holistic and include assessments of

space, object care, curatorial knowledge, and cost‐effectiveness.  Dr. Miller noted the

challenge of balancing the centralization of services, such as digitization, with the

need for supporting unit‐based areas of expertise and activities.   

Discussion Mr. Rubenstein asked if the quantity of objects in the national collections is necessary

and if deaccession efforts would help control stewardship expenses.  Dr. Miller

explained that significant numbers of objects have been deaccessioned, or are being

considered for deaccession, as part of ongoing reviews of collections; he cited the

process of reviewing and moving National Air and Space Museum collections from the

Garber Facility to the Udzar‐Hazy Facility as an example.  He noted, however, that

object‐handling expenses incurred during a deaccession sometimes are greater than

the cost of keeping an object.

Mr. McCarter said the Smithsonian will continue to be confronted with an ever‐

expanding collection.  Its research‐based collections present limited deaccession

opportunities and major quantities of materials are submitted for accession each day,
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such as the collections of universities moving away from collections‐based research.  

A strategic framework is necessary to support the Smithsonian’s ability to acquire

collections in a focused, strategic, and restrained manner.  Mr. McCarter commented

that rapid developments in research technology continue to transform how museums

operate, how research is conducted, and what types of analysis are now possible.

Dr. Miller said the Smithsonian has well‐defined policies about what it will or will not

acquire.  Many objects and collections are refused, but some must be accessioned to

support Smithsonian research, staff, and exhibitions, as well as to serve the greater

community.  The Secretary commented on the issues presented by legacy collections.  

He noted that NMNH is reassessing many historical collections, such as the collection

of artifacts from the Wilkes Expedition of 1838–1842, and that NMAH is sharing many

objects from its military uniform collections with other military museums.

Mr. McCarter said the Audit and Review Committee has devoted more time on

collections stewardship than on any other issue.  He said the Smithsonian and the

Board are benefitting from pan‐institutional oversight of the collections, that Dr.

Miller’s progress report was excellent, and that the collections stewardship plans for

2012 are solid.  He also expressed his appreciation for the efforts of IG Ryan and her

staff, noting that they have both challenged and supported the Smithsonian’s care of

the national collections.   

Mr. Kogod agreed much progress has been made but said the Smithsonian must

develop a better understanding of its collections capacity and develop plans for

dealing with it.  Ms. Stonesifer asked if the fiscal year 2012 collections plan, which

includes digitization and collections space plans, will address that concern.  Dr. Miller

said the plan will support progress in collections initiatives but that unit responses will

vary because of the diversity of their collections.  Ms. Stonesifer suggested the

development of a dashboard‐like tool to help the Board track progress in collections

initiatives.

Dr. Jackson asked if new models are needed for collections management and

curation, such as archival standards for time‐based art.  She said the strategic plan

includes the goal “Strengthening Collections” but noted that the implications for pan‐

institutional curation and collections management are unclear.  Responding to Dr.

Jackson’s comments, Ms. Stonesifer asked Dr. Miller to provide another report to the

Board at its April 2012 meeting.  She asked that the update provide material for a

forward‐looking discussion about the collections; the benefits and challenges of new

technologies on research and collections care; and the processes and approaches to

effective collections stewardship.   

Dr. Miller ended his remarks by noting the tremendous impact of technology on

collections care and research.  In addition to enhancing the ability to capture images

of and share information about objects, technological advances now allow

researchers to extract new information from older collections, such as biology

collections.  These capabilities, Dr. Miller said, are being applied elsewhere, creating

an exciting but challenging time in the stewardship of the national collections.
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FINANCIAL SNAPSHOT AND BUDGET OUTLOOK

Financial Snapshot Under Secretary McNally provided the fiscal year 2011 financial snapshot for the

period ending June 30, 2011, and an updated year‐end forecast.  Two revenue

changes resulted in adjustments to the annual plan.  The fiscal year 2011 fundraising

target was revised from $175 million to $168 million to reflect a slight slowdown in

fundraising results and, because of improved media and catalog activity in the third

quarter, SE is now likely to reach, if not surpass, its fiscal year 2011 net gain target.

The Smithsonian’s annual plan for expenses was adjusted to reflect lower Federal

appropriations for fiscal year 2011.  The fiscal year 2011 Central Trust, however, is in

balance.  In an attempt to better define the Smithsonian’s true overhead costs,

mission‐enabling facility costs were separated from non‐facility operational costs.   

Federal Budget Outlook Interim Chief Financial Officer Bruce Dauer first discussed the Federal budget outlook

for fiscal year 2012.  The Smithsonian is positioned to respond to different budget

scenarios but the threat of reduced facilities capital funding is of significant concern,

especially with regard to the construction of the National Museum of African

American History and Culture (NMAAHC).  The debt ceiling debate, however, resulted

in a higher total than the House mark, and Senate staff appear to recognize the

negative consequences of reductions to Smithsonian facilities capital funding.

The Office of Management and Budget (OMB) received the Smithsonian’s fiscal year

2013 budget submission, which is based on strategic plan priorities.  Mr. Dauer said

the best‐case scenario for the fiscal year 2013 Federal budget would be a flat budget

at the fiscal year 2012 level, and the worst case would reflect a 5% overall reduction

in Federal funding from the fiscal year 2012 level.   

Mr. Dauer discussed the process used to create a 5% reduction budget.  The units

submitted budget proposals over two years ago that addressed both increases and

decreases in Federal funding.  The proposals were reviewed and refined, particularly

with regard to their ability to support strategic plan priorities.  The fiscal years 2011

and 2012 budgets also contained increases in funding for strategic plan initiatives;

these increases were protected in the 5% reduction scenario.   

The impact of potential reductions in the fiscal years 2012 and 2013 budgets were

reviewed.  Funding for facilities capital and maintenance reflect the deepest cuts and

are of the greatest concern.  Maintaining NMAAHC’s construction schedule could

require earlier infusions of Trust funding than planned, which would increase interest

expenses and require redirection of private funding to the museum’s infrastructure.  

The Smithsonian has historically directed private funding to programmatic activities,

such as exhibitions, and Federal funding has been applied to infrastructure

requirements.

REPORT OF THE FINANCE COMMITTEE

Fiscal Year 2012 Budget Finance Committee Chair David Rubenstein reported the committee met in August
13

2011 to review the third quarter financial report, the fiscal year 2012 budget plan,

and the fiscal year 2013 Federal budget submission to OMB.  The committee also

agreed to recommend that the Board approve the fiscal year 2012 budget for

appropriated and Trust funds and, barring material changes in program plans,

authorize the Secretary to expend such funds.  With regard to Federal funding, Ms.

Stonesifer reminded the Board that a CR is anticipated.  The Secretary noted the

Smithsonian is pursuing Federal support for earthquake repairs.  The motion was

approved.

See attached Resolution 2011.09.03 (Minutes of the Board of Regents, Appendix A).

Endowment Payout Mr. Rubenstein said the committee agreed to recommend that the Board approve the

proposed Endowment payout ratio for fiscal year 2012.  Current policy is to pay out,

on an annual basis, 5% of the average market value per share over the previous five

years.  As was done in fiscal year 2011, the proposed payout includes additional

funding to support the national campaign.  The motion was approved.

See attached Resolution 2011.09.04 (Minutes of the Board of Regents, Appendix A).

REPORT OF THE INVESTMENT COMMITTEE

As of June 30, 2011, the Endowment enjoyed strong performance on a one‐year

trailing basis of 18.8% versus 18.3% for the policy benchmark.  Mr. Sant asked for an

update on the Endowment’s performance through August 2011.  Whereas the

Endowment’s fiscal year‐to‐date performance (October 2010 through August 2011)

was 6.0% against a benchmark of 5.7%, its performance dropped 4.2% in August.  In

comparison, Standard & Poor’s index dropped 5.4% during the same period.   

DISCUSSION OF THE FISCAL YEAR 2013 BUDGET OUTLOOK

Ms. Stonesifer asked the Board to discuss the anticipated budget challenges for fiscal

year 2013.  She asked the congressional Regents to advise the Secretary on how to

best proceed with Federal budget negotiations, particularly with regard to securing

funding for NMAAHC and assuring that no more than a 5% budget reduction is

applied to the Smithsonian’s Federal budget.

Senator Cochran noted the challenges in the appropriations process but said the

there is bipartisan support for the Smithsonian.  Senator Leahy commented on the

“hot button items” in the Smithsonian’s appropriations but said that outreach efforts,

such as the Secretary’s visits to Congress, have generated support for the

Smithsonian.  He advised that the Smithsonian continue to keep congressional offices

informed about new exhibitions and programs, which cultivates constituents’

appreciation for the Smithsonian.  Updates are provided weekly to congressional

offices and daily updates are available via the new Smithsonian app.
14

Senator Reed agreed the Secretary’s efforts have had an impact on the House of

Representatives and that there is bipartisan support for the Smithsonian.  The key

issue, he said, is the construction of NMAAHC and funding reductions for existing

facilities capital and maintenance projects.  He said there appears to be Senate

support for increasing the House mark of $50 million for NMAAHC in the fiscal year

2012 budget but did not think any increases could reach the requested level of $125

million.  Although the Senate’s proposed appropriation for the Smithsonian is better

than the House mark, it is still 4% lower than the Smithsonian’s fiscal year 2011

appropriation.  He speculated that negotiations will result in the development of

several House and Senate bills by November 18, 2011.  He expressed support for

increasing the NMAAHC appropriation and suggested authorizing the Secretary to

enter into contracts that will move forward the museum’s development while

developing funding over several years.

Representative Johnson said, and Representative Becerra agreed, that the

Smithsonian’s approach to securing Federal funding is on the right track.  

Representative Becerra said members of Congress recognize Secretary Clough’s

outreach initiatives and the Smithsonian’s good‐faith efforts in the development of

Federal budgets.  What Congress ultimately allocates for the museum, he said, will be

largely influenced by the Smithsonian’s demonstrated commitment to opening

NMAAHC in 2015.  He noted the historic significance of the date, and its influence on

fundraising efforts, and said that all of the congressional Regents are committed to

trying to achieve that milestone.

Ms. Stonesifer expressed her appreciation for the congressional Regents’ support, the

work of Mr. Dauer and his staff, and the outreach efforts of the Secretary.  Mr. Case

asked when the outlook will be clear about the Smithsonian’s ability to secure, on an

incremental basis, the $450 million in Federal funding necessary to achieve

NMAAHC’s planned opening.  Senator Reed said the impact of the fiscal year 2012

Federal budget on NMAAHC will be known by November 18.  Appropriations,

however, must be negotiated each fiscal year.  Achieving a better fiscal year 2012

appropriation would lay the best foundation for future NMAAHC appropriations.

It will take two‐and‐a‐half years to construct NMAAHC and install its exhibitions.  

Representative Becerra suggested taking members of Congress on hardhat tours of

the construction site as soon as possible.  The museum’s groundbreaking is scheduled

for February 2012.  Mrs. Lieberman said the museum’s advisory council, the Regents,

and major donors will be invited and that a larger celebration will occur in June 2012.  

Preliminary approval of the building design and permission to proceed with sitework

is expected within the next two months.   

With regard to overall funding, Mr. Case noted the potential of fundraising updates to

strengthen interest in the Smithsonian’s priorities and to cultivate new stakeholders.  

He suggested that Smithsonian communications, such as weekly reports to the Hill

and the Smithsonian app, chart the Smithsonian’s fundraising progress.  Ms.

Stonesifer thanked the Regents for their contributions to the discussion.
15

REPORT OF THE FACILITIES COMMITTEE

Facilities Committee Chair Robert Kogod said the committee met on August 8, 2011,

and reviewed Office of Facilities Engineering and Operations (OFEO) updates to the

report on projected facilities capital and maintenance requirements for fiscal years

2008–2017.  The updates help OFEO track progress on long‐term facilities activities

while addressing immediate challenges and averting facilities‐based crises.  The

updates also inform efforts to deal with disproportionate cuts to facilities capital and

maintenance budgets.  The committee discussed the projected facilities capital and

maintenance budgets for fiscal years 2012 and 2013.  OFEO also provided a status

report on major construction and renovation projects.

The committee guided OFEO’s successful negotiations for the new Apollo Drive lease

and service agreement, which was approved by the Executive Committee on behalf of

the Board and previously discussed in the report of the Chair.  General Counsel Judith

Leonard also updated the committee on the Rancheria litigation.  

REPORT OF THE ADVANCEMENT COMMITTEE

Update on the  

National Campaign

Advancement Committee Chair Alan Spoon reported much progress on the national

campaign, which is concluding the first year of its quiet phase.  Over $355 million has

been raised towards campaign priorities.  Thirty percent of those gifts have been

directed towards endowments.

The spirit and themes of the campaign are taking shape.  The campaign case will be

finalized in fiscal year 2012.  The case will be straightforward and encompass projects

and initiatives that aspire to:

• tell America’s whole story

• inspire lifelong learning

• reach people everywhere

• spark discovery

Campaign projects and gift opportunities will focus on:

• people

• places

• programs

• treasures

Units have developed giving opportunities.  Campaign names are under

consideration.  Experienced staff have been hired and are enthusiastic about

contributing to the campaign.  Additional staff will be added.   

Advancement Committee members, other Regents, and the Secretary are attending

unit advisory board meetings to help inform and support the boards’ participation in

the campaign.  The number of unit‐based development committees is increasing.  Mr.
16

Spoon commented on NMAH Acting Director Marc Pachter’s compelling ability to “tell

America’s story.”

Mr. Rubenstein said work has begun on identifying potential leaders for the

campaign.  Diversity is desired for the co‐chairs and honorary chairs of the campaign.  

It is anticipated that some of the selections will be made before the April 2012

Regents’ meeting, if not earlier.

It is anticipated that corporate giving to the campaign will account for about 25% of

the campaign goal.  Advancement staff conducted a careful review of the

Smithsonian’s corporate sponsorship policy to ensure the Smithsonian’s policy is

competitive with similar organizations, clear about sponsorship benefits, and

consistent across all units.  Mr. Spoon assured the Board that corporate sponsorship

benefits will be appropriate and not compromise the integrity of the Smithsonian.  

Fundraising Update Total fiscal year 2011 gifts will likely reach $165–167 million, less than the goal of

$175 million.  However, the gift pipeline includes a significant number of verbal

commitments that will likely arrive in the first quarter of fiscal year 2012.  The number

of gifts for $1 million or above increased from 18 in fiscal year 2010 to 28 in fiscal year

2011.  Seven of the 28 gifts are $5 million or more.   

Gift Actions Mr. Spoon presented nine proposed gift actions for the Board’s approval.  Two gifts

further education, four support learning and scholarship, and three support campaign

priorities.  Mr. Spoon acknowledged a generous gift recently received from

Smithsonian National Board (SNB) Chair Paul Neely.  The motions were approved en

bloc.

See attached Resolutions 2011.09.05–2011.09.13 (Minutes of the Board of Regents,

Appendix A).

The Board was asked to support the establishment of a charitable trust in the United

Kingdom.  Mr. Spoon explained the benefits and potential liabilities of the

arrangement.  The trust will allow the Smithsonian to solicit and accept gifts from

United Kingdom while providing tax advantages for substantial donations.  It also

would require the purchase of liability insurance for the Director of Advancement,

who would serve as an ex officio, non‐voting trustee.  Mr. Spoon noted the proposal

was carefully reviewed by the General Counsel.  The motion was approved.

See attached Resolution 2011.09.14 (Minutes of the Board of Regents, Appendix A).

REPORT OF THE AUDIT AND REVIEW COMMITTEE

Audit and Review Committee Chair John McCarter updated the Board on the

committee’s activities, including its September 14, 2011, meeting.  He said the next

submission of the Smithsonian’s IRS Form 990 will be timelier, more transparent, and

provide increased opportunity for comment by the Board.  He distributed copies of  
17

the fiscal years 2011 and 2012 collections management plans and noted their

emphasis on digitizing the collections.   

Mr. McCarter said an OIG report critical of NMAH collections management would

soon be released.   

The committee reviewed the Smithsonian’s audit plans with the Smithsonian’s

external auditors, KPMG.  The committee also met with IG Ryan.  The committee

discussed the internal leak of an OIG review of SE.  Although both OIG and SE agree

on some of the report’s findings, some issues remain in dispute, such as cost

allocations between individual museums and SE.  SE is working to resolve the

identified issues.   

The committee also reviewed the OIG audit plan for 2012.  Mr. McCarter expressed

his respect and appreciation for IG Ryan.  He thanked Ms. Ryan for her efforts on

behalf of the American public, the United States government, the Smithsonian, and

the Regents’ Audit and Review Committee.

REPORT OF THE STRATEGIC PLANNING AND PROGRAMS COMMITTEE

Potential Acquisition of the

Collection of the American

Folk Art Museum

Strategic Planning and Programs Committee Chair France Córdova directed the

Board’s attention to a report on Smithsonian programs and initiatives that are

currently under review by the committee.  Under Secretary Kurin updated the

Regents on the potential acquisition of the renowned collection of the American Folk

Art Museum in New York City.  The addition of the collection to the holdings of the

Smithsonian American Art Museum would result in the finest representation of

American folk art in the world.  A partnership agreement with the Brooklyn Museum

is being explored to support the collection’s ongoing presence in new York.

Review of Pan‐Institutional

Exhibition Calendar

Dr. Córdova discussed the committee’s review of a pan‐institutional exhibition

calendar.  Two exhibitions were identified for potentially sensitive content, both of

which consider different aspects of President Thomas Jefferson’s life.  NMAH will

open an exhibition dedicated to the “Jefferson Bible” on November 11, 2011, and the

National Museum of African American History and Culture will open Jefferson and

Slavery at Monticello: Paradox of Liberty on January 12, 2012, also at NMAH.  The

latter is being organized in conjunction with the Thomas Jefferson Foundation.  Both

exhibitions will receive a combined SD 603 review.  Ms. Stonesifer thanked Dr.

Córdova for leading the committee’s response to the lessons learned from the

Hide/Seek exhibition and its advance review of Smithsonian exhibitions.

REPORT OF THE GOVERNANCE AND NOMINATING COMMITTEE

Reports of the Government

Accountability Office

Governance and Nominating Committee Chair Shirley Ann Jackson reported the

Smithsonian received written confirmation that the Government Accountability Office

(GAO) has closed its review of the Smithsonian’s governance.  She thanked Mr. Sant

and Ms. Stonesifer for their leadership in the reformation of the Smithsonian’s
18

governance.  Dr. Jackson said the remaining recommendations of the GAO report on

Smithsonian facilities also had been closed, including the recommendation that the

Smithsonian articulate how the national campaign will address the challenge of

longstanding facilities maintenance and revitalization issues.  She recognized the

contributions of Facilities Committee Chair Kogod, as well as those of Secretary

Clough and Smithsonian staff.

Leadership Succession

Planning

Dr. Jackson noted upcoming changes in the membership of the Board of Regents.  She

reminded the Board that Mr. Spoon will step off of the Board in May 2012, although

he will remain closely involved in the national campaign.  Mr. Sant and Ms. Stonesifer

will conclude their second terms in November and December 2013, respectively.  The

committee is beginning the process of identifying candidates to fill Mr. Spoon’s

position and will present its findings to the Board at its January 2012 meeting.  The

results of the Regents’ annual self‐assessment also will be reviewed at that meeting.   

Advisory Board

Appointments

Proposed appointments or reappointments of members to 11 Smithsonian advisory

boards were presented for the Board’s approval.  The proposed slate of candidates

includes Sakurako Fisher as vice chair of SNB.  SNB Chair Neely noted Ms. Fisher’s

many contributions to SNB and to the Regents’ Advancement Committee, where she

serves as a non‐Regent member.  The motions were approved en bloc.

See attached Resolutions 2011.09.15–2011.09.25 (Minutes of the Board of Regents,

Appendix A).

Designation of a Regent

Representative on NMAAHC

Council

Dr. Jackson said the statutory charter for the NMAAHC Council calls for the

designation of a representative from the Board of Regents to serve as a member.  She

reported that Representative Becerra, if so‐designated, had agreed to serve on the

Council.  As a member of the bipartisan congressional “Super Committee,” Mr.

Becerra will be able to provide wise counsel as the museum seeks necessary Federal

appropriations.  The lead House sponsor for the establishment of a Smithsonian

Museum of the American Latino, he also is especially sensitive to the mission and

purpose of museums that recognize the unique cultures and contributions of different

American populations.  A motion for Representative Becerra’s designation was

approved.

See attached Resolution 2011.09.26 (Minutes of the Board of Regents, Appendix A).

SE President Ott presented the third Smithsonian Channel video clip.  Ms. Stonesifer

noted the role of the Board of Regents in the creation of the channel, and that its

success provides critical support to the strategic plan goal of expanding access.  The

Board then conducted an executive session.

EXECUTIVE SESSION

The Board considered three recommendations from the Governance and Nominating

Committee regarding the 2012 Board leadership.  As Dr. Córdova, Ms. Stonesifer, and

Dr. Jackson respectively recused themselves, the Regents approved motions to elect
19

Dr. Córdova as Board Chair, Ms. Stonesifer as Board Vice Chair, and Dr. Jackson as a

member of the Executive Committee, all effective January 24, 2012.

See attached Resolutions 2011.09.27–2011.09.29 (Minutes of the Board of Regents,

Appendix A).

The morning session adjourned at 1:05 p.m.  National Zoological Park Director Dennis

Kelly provided a luncheon presentation on the Zoo’s contributions to the increase and

diffusion of knowledge, particularly with regard to the Grand Challenges

“Understanding and Sustaining a Biodiverse Planet” and “Valuing World Cultures.”  He

also noted the key challenges and opportunities presented in the advancement of Zoo

initiatives.  Following the luncheon, Mrs. Lieberman briefed the Board on the public

forum.

   
20

AFTERNOON SESSION

FOURTH ANNUAL PUBLIC FORUM WITH THE BOARD OF REGENTS

The theme of the fourth annual public forum was “Strength in Austerity.”  

Smithsonian Chancellor John G. Roberts Jr., the Chief Justice of the Unites States,

called the forum to order at 2:30 p.m. in the Hirshhorn Museum and Sculpture

Garden’s Ring Auditorium.

The Chancellor provided a brief overview of the Board, its responsibilities, and the

role of the Smithsonian Chancellor, and announced the Board leadership for 2012.  

The Regents introduced themselves, after which Board Chair Stonesifer explained the

purpose of the public forums and provided a summary of the morning business

meeting.  She noted the majority of the meeting had been devoted to discussions

about how to protect and advance the financial and mission strength of the

Smithsonian during a time of constrained resources.  The Secretary summarized his

morning report to the Board.  His report recognized the many contributions of

Smithsonian staff.

Ms. Stonesifer said that, like the morning discussions of the Board, the forum’s

theme—“Strength in Austerity”—would consider how to help the Smithsonian thrive

during a time of decreases in Federal support and rising uncertainty about the

economy and its impact on philanthropy, the second largest source of funding for the

Smithsonian.  She said she would pose targeted questions to the Board before

opening the meeting for questions and feedback from forum attendees and online

participants.

Ms. Stonesifer asked how the Smithsonian can make the most compelling case to

Congress for Federal funding.  Representative Becerra said the best advocates for the

Smithsonian are its visitors, and that citizens must express their strong support for the

Smithsonian to their congressional representatives.  Representative Johnson noted

the important contributions of the Smithsonian to the lives of all Americans,

especially children, and commended Smithsonian leadership for its efforts to respond

to reductions in Federal support.  He said the congressional Regents are committed to

helping the Smithsonian protect and advance its mission strength.  Senator Leahy said

the Smithsonian must increase publicity to both the Congress and the public about

the importance of Smithsonian resources and the impact of reduced funding on the

Smithsonian’s ability to sustain its programs.

Ms. Stonesifer asked how the Smithsonian can cultivate significant and dependable

increases in philanthropic support during a time of economic uncertainty.  Mr. Spoon

said that, despite current economic conditions, the Smithsonian can successfully

achieve its fundraising goals.  Noting that the goals and aspirations of the strategic

plan support a compelling fundraising case, he said the development of a national

campaign will systematically expand fundraising efforts.  Mr. Rubenstein said the

current economic environment is not as challenging as it was in 2007 and 2008, when

philanthropic giving experienced a modest drop, and noted the national campaign will
21

be a long‐term effort.  Both Mr. Spoon and Mr. Rubenstein noted that, unlike

universities, the Smithsonian does not have an alumni donor base but that it does

have a broad, historically deep appeal to most Americans.

Mr. Kogod was asked how the Smithsonian can ensure continued progress on the

facilities revitalization and maintenance initiatives of the last 10 years, especially in

light of the fact that these efforts rely heavily upon Federal support.  Mr. Kogod noted

the challenge of raising private funds to support the Smithsonian’s infrastructure,

adding that the development of the national campaign addresses this issue.  He said

the Board is hopeful that current appropriation shortfalls are only short term and that

Congress will again provide sufficient funding for facilities revitalization and

maintenance.  The Smithsonian’s administration and Board recognize their

responsibility to maintain the Smithsonian’s infrastructure, and will continue to

closely monitor Smithsonian properties and pursue all available options to protect

America’s treasures.

Drs. Córdova and Jackson discussed the possible impact of reduced Federal funding

on the Smithsonian’s scientific research, as well as what measures could be taken to

increase, or at least maintain, Federal and private support for these programs.  Dr.

Córdova said the Smithsonian should further interdisciplinary research in support of

the four Grand Challenges and expand the scope of its partnerships with universities

and other countries.  She said the Smithsonian must communicate its assets and

successes more effectively, as well as foster scientific literacy among youth through

more on‐site and online educational opportunities.  Dr. Jackson said scientific

research benefits from a strategic focus, and that the strategic plan provides a

framework to support that focus.  Both Dr. Jackson and Dr. Córdova agreed that the

Smithsonian has long been recognized for its ability to attract and retain key leaders

in their fields.  A fundamental priority is investing in and better leveraging the

Smithsonian’s intellectual capital, including the facilities that support such work.

Mr. Sant, who is a member of the NMNH advisory board, said potential NMNH donors

respond to the museum’s strategic focus on “big ideas,” and then welcome the

opportunity to contribute to exciting initiatives that have the potential to change the

world.  He said the strategic plan focuses the Smithsonian’s ambitions, and the

redesign initiative has put it in a stronger position to deal with austere times.

Ms. Stonesifer posed an overarching question: How can the Smithsonian, given

current fiscal restraints, continue to deliver on its ambitious strategic plan?  She first

asked Mr. McCarter how this question applies to the stewardship of the national

collections.  Mr. McCarter said the Smithsonian’s focus on its collections has been

strengthened by the appointment of a Deputy Under Secretary for Collections and

Interdisciplinary Support, as well as a pan‐institutional commitment to research and

sharing the collections.   

Mr. Case was asked how the Smithsonian can ensure the success of its education and

outreach ambitions.  Mr. Case said a blended business model that supports

philanthropic giving and increases business and grant revenue will add to the

Smithsonian’s foundation of Federal support.  He also advocated increased

collaboration within and outside of the Smithsonian, and said that the expanded use
22

of digital technology will take the Smithsonian’s ideas to more places and more

people, including to philanthropic and business leaders.  Mr. Neely added that few

people are aware of the scope and significance of the Smithsonian’s activities, and

said the Smithsonian must tell better stories, and tell them in better ways.  

The Board then addressed questions from the auditorium and online audiences.  The

Board responded to a question about the importance of the branding initiative and its

ability to reach new audiences and convey the Smithsonian’s message in new and

meaningful ways.  Online access to the whole of the Smithsonian was discussed.  

Secretary Clough noted the new pan‐institutional app and its ability to enhance

visitors’ experiences and then collect information to support the visits of future

stakeholders.  Mr. McCarter spoke of the rapidly expanding online EOL initiative.  The

Smithsonian‐led global enterprise currently contains over 700,000 web pages on

individual species, is multilingual, and supports the contributions of citizen scientists.

Two questions were received about the gift shops’ sale of objects that are not made

in America.  Secretary Clough noted that each museum gift shop reflects that

museum’s experience.  He emphasized the Smithsonian’s commitment to selling more

American‐made objects but also explained the difficulty in offering items that are

manufactured entirely in the America and priced to support the broad demographic

range of Smithsonian visitors, many of whom want low‐priced souvenirs.

A participant asked about the Smithsonian’s role in the future of education.  Dr.

Córdova said that, under the leadership of the Assistant Secretary for Education and

Access, an education strategic plan is under development.  The plan will integrate

many of the successful educational programs across the Smithsonian while

encouraging the efforts of individual initiatives.

The Board was asked if the Smithsonian should charge admission to its museums.  

Both Senator Leahy and Representative Becerra expressed their strong opposition to

the idea, noting that visiting the Smithsonian is a once‐in‐a‐lifetime experience for

many visitors, many of whom could not afford to come if admission were charged.  

They noted that citizens already pay admission through their tax dollars.

A question was asked about how the Board can help the Smithsonian increase the

diversity of its staff and programs.  Ms. Stonesifer commended the Secretary’s focus

on diversity and said the strategic plan’s emphasis on collaboration supports a culture

of inclusion.  She also noted that the 2012 Executive Committee will include three

females with diverse backgrounds.  Mr. Sant said the Board is nonetheless dissatisfied

with the status quo and will continue to advocate for increased diversity in

Smithsonian staff and programs.  Dr. Jackson said the Grand Challenge

“Understanding the American Experience” recognizes the diverse citizenry of the

United States.  She added that the creation of NMAAHC and legislation to create a

National Museum of the American Latino both offer opportunities for meaningful

focus on individual cultures.

A participant acknowledged the Smithsonian’s efforts to broaden access through

technology but asked the Board about its commitment to the Smithsonian’s national

programs, such as Smithsonian Affiliates and the Smithsonian Institution Traveling
23

Exhibition Service (SITES).  Mr. McCarter agreed that the Smithsonian experience

can’t be focused on the National Mall and that many museums have benefited from

the exhibitions and individual objects that come from the Smithsonian.  He noted the

power of sharing the real objects and expertise of the Smithsonian.

The Board was asked if the Smithsonian is a leader in digital culture.  Mr. Case

responded that, although progress has been made and many good initiatives are

under way, there is still work to be done.  He said the next five to 10 years will offer

significant opportunities for the Smithsonian to position itself in more global and

interactive ways.  Another participant asked why the Smithsonian Channel didn’t

increase its visibility by providing free access.  Ms. Stonesifer responded that the

majority of programs are available for free on online sites such as YouTube.  She

noted, however, that the subscriptions fund the quality of the channel’s content and

are another example of the Smithsonian’s efforts to find and blend revenue sources.

A question about sustainability and the use of green technology in the Smithsonian’s

facilities and maintenance plans was directed to Mr. Kogod.  He explained that each

revitalization and restoration project makes use of opportunities to employ green

technology, and that all new Smithsonian construction will be green.  He noted the

challenge of making older facilities more energy efficient.

The last question to the Board was about how a 165‐year‐old institution can be made

relevant to a 25 year old.  Ms. Stonesifer commented on the diversity of the

Smithsonian’s visitors and the importance of telling the Smithsonian story in ways

that appeal to all ages.  Mr. Spoon said new technology allows content to be endlessly

rearranged and presented in ways that are more meaningful for different

constituents.  This ability, he said, has allowed the Smithsonian get closer than it ever

has to its young adult stakeholders.  

ADJOURNMENT

On behalf of the Regents, the Chancellor thanked the audience for their participation.  

He noted the Regents’ commitment to the Smithsonian and thanked them for their

many contributions.  The forum was adjourned at 3:45 p.m.

Respectfully submitted,

G. Wayne Clough

Secretary

   

APPENDIX A: APPROVED RESOLUTIONS OF THE

SEPTEMBER 19, 2011, MEETING OF THE BOARD OF REGENTS

VOTED that the Board of Regents approves the minutes of the June 27, 2011, meeting of the

Board of Regents.  [2011.09.01]

VOTED that the Board of Regents authorizes the Secretary, through the Smithsonian Tropical

Research Institute (STRI), to purchase certain houses in Gamboa, Panama, from the

Government of Panama; to retain some houses for use by STRI; to resell the remainder of the

houses to current STRI staff, research associates, or emeriti staff members who are designated

emeriti for this purpose according to specified criteria with the approval of the Under Secretary

for Science for renewable three‐year periods; and to preserve STRI’s ability to reacquire the

houses after the buyers are no longer associated (including as designated emeriti) with STRI.  

[2011.09.02]

VOTED that the Board of Regents approves the budget of appropriated funds for fiscal year

2012 when signed into law by the President, the institutional budget for Trust funds for fiscal

year 2012 reflected in this report, and authorizes expenditures by the Secretary in accordance

therewith.  Any material changes in program plans incorporated into this budget shall be made

only with the approval of the Board of Regents or its Executive Committee.  [2011.09.03]

VOTED that the Board of Regents approves a payout rate of up to $47.00 per share for all

Endowment funds for fiscal year 2012.  This represents $39.17 per share for programs and

operating costs and up to $7.83 per share for the National Campaign.  [2011.09.04]

VOTED that the Board of Regents recognizes the generosity of UnitedHealth Group to the

National Museum of African American History and Culture and accepts the terms of the gift

agreement.  [2011.09.05]

VOTED that the Board of Regents recognizes the generosity of the State Farm Mutual

Automobile Insurance Company to the National Zoological Park and the Friends of the National

Zoo, and accepts the terms of the sponsorship agreement.  [2011.09.06]

VOTED that the Board of Regents recognizes the generosity of Earl W. and Amanda Stafford to

the National Museum of African American History and Culture and names its media arts center

the Earl W. and Amanda Stafford Center for African American Media Arts in their honor for 25

years from the date of the public opening of the museum.  [2011.09.07]

VOTED that the Board of Regents recognizes the generosity of an anonymous donor to Cooper‐

Hewitt, National Design Museum, and names the Fred and Rae S. Friedman Rare Book Room for

a period of 40 years or until the next major renovation of the space, whichever occurs last.  

[2011.09.08]
2

VOTED that the Board of Regents recognizes the generosity of A. James Clark to the National

Museum of American History and names the A. James Clark Excellence in History Teaching

Program until all funds from the gift are expended.  [2011.09.09]

VOTED that the Board of Regents recognizes the generosity of Edgar M. and Margery Masinter

and creates and names the Margery and Edgar Masinter Exhibitions Fund, an endowment to

provide financial support for Smithsonian American Art Museum exhibitions that present new

insights into American art.  [2011.09.10]

VOTED that the Board of Regents recognizes the generosity of Mary Brunot to the Smithsonian

and creates and names the Mary Brunot Endowment to support the Smithsonian’s mission.  

[2011.09.11]

VOTED that the Board of Regents recognizes the generosity of Ruth O. Selig to the National

Museum of Natural History and creates and names the Ruth Osterweis Selig and Rollyn

Osterweis Krichbaum Endowment for the Public Understanding of Research about Nature and

Culture to support the wider dissemination and public understanding of National Museum of

Natural History staff research about nature and culture.  [2011.09.12]

VOTED that the Board of Regents recognizes the generosity of the Iran Heritage Foundation to

the Freer Gallery of Art and the Arthur M. Sackler Gallery and approves the creation and

naming of the Iran Heritage Foundation Curatorial Fellowship, a fellowship in the arts and

cultures of Iran that will foster deeper knowledge and understanding of the artistic and cultural

legacy of Iran.  [2011.09.13]

VOTED that the Board of Regents approves the establishment of a trust in the United Kingdom

for the benefit of the Smithsonian; that the Smithsonian Director of Advancement and

Philanthropic Giving serve as an ex officio, non‐voting trustee; and that the appointment of

future trustees be approved by the Board of Regents.  [2011.09.14]

VOTED that the Board of Regents appoints Sakurako D. Fisher as vice chair of the Smithsonian

National Board for a three‐year term effective October 1, 2011.  [2011.09.15]

VOTED that the Board of Regents appoints Perry Amsellem, Linda Lichtenberg Kaplan, and

Martin E. O’Brien and reappoints Gerald E. Buck, Edward O. Cabot, Martha J. Fleischman, and

Diane A. Fogg to the Board of Trustees of the Archives of American Art for three‐year terms

effective immediately.  [2011.09.16]

VOTED that the Board of Regents reappoints Amita Chatterjee, Karen A. Phillips, and Judy F.

Zankel to the Board of Trustees of Cooper‐Hewitt, National Design Museum for three‐year

terms effective immediately.  [2011.09.17]

VOTED that the Board of Regents appoints David J. Bronczek and Robert A. Milton to the Board

of the National Air and Space Museum for three‐year terms effective October 1, 2011.  

[2011.09.18]
3

VOTED that the Board of Regents appoints Marcella Jones and Renee Stout to the Advisory

Board of the National Museum of African Art for three‐year terms effective immediately.  

[2011.09.19]

VOTED that the Board of Regents appoints Matthew K. Rose to the Board of the National

Museum of American History for a three‐year term effective October 13, 2011.  [2011.09.20]

VOTED that the Board of Regents appoints Marshall Turner and reappoints Whitney MacMillan

to the Advisory Board of the National Museum of Natural History for three‐year terms effective

immediately.  [2011.09.21]

VOTED that the Board of Regents appoints Anna Chavez, Julia Leach, Daniel Okrent, Clara Shin,

and Timothy Sullivan to the Commission of the National Portrait Gallery for four‐year terms

effective immediately.  [2011.09.22]

VOTED that the Board of Regents appoints Marshall P. Cloyd and Gay F. Wray to the newly

established Advisory Board of the Smithsonian Astrophysical Observatory for three‐year terms

effective immediately.  [2011.09.23]

VOTED that the Board of Regents appoints Roland A. DeSilva, Nancy L. Eaton, Barbara W. Joynt,

and Lowell W. Robinson and reappoints Jerrell W. Shelton and Winfred O’Neil to the Advisory

Board of the Smithsonian Institution Libraries for three‐year terms effective January 1, 2012.  

[2011.09.24]

VOTED that the Board of Regents appoints Robert Unánue to the Smithsonian National Latino

Board of the Smithsonian Latino Center for a three‐year term effective October 1, 2011.  

[2011.09.25]

VOTED that the Board of Regents, in accordance with the Charter of the National Museum of

African American History and Culture, designates Xavier Becerra as its representative on the

Museum’s Council, effective immediately.  [2011.09.26]

VOTED that the Board of Regents elects France Córdova as Chair of the Smithsonian Board of

Regents for a one‐year term effective January 24, 2012.  [2011.09.27]

VOTED that the Board of Regents elects Patricia Q. Stonesifer as Vice Chair of the Smithsonian

Board of Regents for a one‐year term effective January 24, 2012.  [2011.09.28]

VOTED that the Board of Regents elects Shirley Ann Jackson as a member of the Smithsonian

Board of Regents’ Executive Committee for a one‐year term effective January 24, 2012.  

[2011.09.29]