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# Public Engagement

              - Dashboard Home
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The Smithsonian engages with the public through onsite and traveling exhibitions, educational offerings, public programs and events, and media products that tell the American story, explore diverse cultures and communities, and reveal the natural world. It also maintains a network of Affiliate museums, zoos, and other cultural and educational organizations across the United States and beyond.
            - Visits
            - Visitor Experience
            - Exhibitions
            - Educational Outreach
            - Science Education Center
            - Affiliates
            - Traveling Exhibitions

## Visits to Museums and Zoo

17.7MIn-Person VisitsFiscal Year 2023            This metric represents the number of in-person visits. A visitor can visit multiple Smithsonian museums on a given day, and each museum visit is counted as a separate visit. Thus, one visitor who visits three museums on the same day will be counted as three visits.        

More people visit the Smithsonian than any other museum or museum complex in the world. Visitors to the nation’s capital in Washington, D.C. can tour its museums and National Zoo free of charge, 364 days a year. Visitors to Manhattan can see two Smithsonian museums there: the George Gustav Heye Center of the National Museum of the American Indian and the Cooper Hewitt, Smithsonian Design Museum. Learn more about visiting the Smithsonian.

          Graph Information: Monthly trend graph over the past 13 months of the number of visits to the Smithsonian. The data can be filtered by Museums and other locations that officially count visits.      

Visits Trend

Regional Visitors

National Visitors

## Visitor Experience and Diversity

75%Superior + Excellent Overall Experience Rating2015-2016

50Net Promoter Score (% Promoters minus Detractors)2015-2016

33Visitor Median Age2015-2016

81%US Domestic Visitors2015-2016

19%International Visitors2015-2016

43%First-Time Visitors to Smithsonian2015-2016

The Smithsonian’s museums, gardens, and National Zoo provide visitors with opportunities to discover, be inspired, learn, contemplate, celebrate, have fun, socialize, and more. Understanding the experience of visitors helps the Institution shape its exhibitions and programs to better serve the public. The data in this section come from two pan-Institutional surveys, conducted in summer 2004 and across four seasons in 2015-16. In addition, individual units analyze their visitors’ experience on an ongoing basis. The Overall Experience Rating is a five-point rating scale used in Smithsonian visitor surveys since the early 2000s. The Net Promoter Score is a widely-used customer satisfaction metric based on the question, "On a scale from 0 to 10, how likely are you to recommend this museum to a friend?”

          Graph Information: The Overall Experience Rating graph shows the distribution of responses -- “Poor/Fair/Good”, “Excellent” and “Superior” – to the question, “Please rate your overall experience in [Museum] today?” on two Smithsonian-wide visitor surveys in 2004 and 2015/2016.  The Net Promoter graph shows the distribution of responses -- “Promoters” (Rating 9-10), “Passives” (Rating 7-8) and “Detractors” (Rating 0-6) to the question, “On a scale from 0 to 10, how likely are you to recommend [museum] to a friend?” from the Smithsonian-wide visitor survey in 2015/2016.      

Visitor Diversity

## Exhibitions

231Total Exhibitions On Displaythrough Fiscal Year 2023

70New Exhibitions Openedin Fiscal Year 2023

Smithsonian exhibitions showcase the Institution's research and collections to the public. Roughly two thirds are permanent (long-term) exhibitions and one third are temporary exhibitions that often showcase, for a limited period of time, collections items not regularly on display. About two thirds are classified as “major” exhibitions, while the other third consists of small display cases, single items, and other small-scale exhibits. You can explore Smithsonian exhibitions online.

          Graph Information: New Exhibitions opened in the current fiscal year by New Major Exhibitions and New ‘Other’ Exhibitions. New Major Exhibitions are divided into Permanent and Temporary. Also shown are New Virtual Exhibitions available online. The data can be filtered by Unit.      

Exhibitions Details

## Educational Outreach

15.5MParticipations in Education ProgramsFiscal Year 2023            This metric represents the number of participations in educational programs. If the same person participates in multiple programs, each instance is counted as a separate participation. Thus, a person who participates in three programs and will be counted three times.        

19.6MCopies of Educator-Created Publications DistributedFiscal Year 2023            This metric represents the total number of manually distributed, mailed, or downloaded copies of educator-created publications in hard-copy or digital format, such as a printed publication or PDF.        

Smithsonian educational offerings include docent-led tours and other onsite programs, internships and fellowships, digital learning resources for homes and classrooms, special events such as the annual Folklife Festival on the National Mall, educator-created publications, and much more. The Smithsonian Science Education Center’s inquiry-based science curriculum is helping students in every U.S. state and dozens of countries worldwide to understand science and engineering at a deep level. Visit the Smithsonian's education page for more information.

          Graph Information: Graphic shows historical trend over the last five fiscal years in participations and distributions. The data can be filtered by Unit using the pull-down menu.      

## Science Education Center

2.9MStudents Directly ReachedFiscal Year 2023            Estimated number of students using SSEC curriculum in the classroom.        

92.0KTeachers Directly ReachedFiscal Year 2023            Estimated number of teachers using SSEC curriculum in the classroom or participating in SSEC professional and leadership development programs.        

1.8MStudents Indirectly ReachedFiscal Year 2023            Estimated number of students reached by educator participants in SSEC professional and leadership development programs.        

102.1KTeachers Indirectly ReachedFiscal Year 2023            Estimated number of teachers reached by SSEC professional and leadership development programs where the focus is on training trainers or developing infrastructure that supports schools, districts, regions, or states.        

The Smithsonian Science Education Center (SSEC) mission of "Transforming K-12 Education Through Science" in collaboration with communities across the globe involves promoting inquiry-based, integrated science, technology, engineering, and math (STEM) education; supporting diversity, equity, accessibility, and inclusion in STEM education; advancing STEM education for sustainable development; and translating Smithsonian research and collections into resources for teachers and students. SSEC works toward these goals by building support for science education among school leadership, furthering the professional growth of educators, and developing exemplary curriculum materials and digital resources. At the heart of these efforts is the idea that all children should have opportunities to learn about science and to be part of a scientifically literate global citizenry.

          Graph Information: Display shows key performance indicators illustrating the reach of Smithsonian Science Education Center.      

SSEC Introduction Video

## Affiliates

210Affiliate Membersat end of Fiscal Year 2023

48U.S. States, plus Puerto Rico and Panamaat end of Fiscal Year 2023

Through its Affiliations program, the Smithsonian forges long-term relationships with a network of museums and similar organizations to share resources, expertise, and ideas. Affiliates, which are selected in a rigorous application process, collaborate with the Institution to bring the Smithsonian to their community in numerous ways. Through its more than 200 Affiliates, the Smithsonian reaches about 30 million visitors each year—roughly equal to the number who visit the Smithsonian’s museums in a non-pandemic year—by working with Affiliates to create hundreds of public programs, host dozens of Smithsonian exhibitions, and display thousands of Smithsonian artifacts.

          Graph Information: Number of current Affiliates and number of Affiliates by State.       

Affiliates Details

## Traveling Exhibitions

52U.S. States and TerritoriesFiscal Year 2023

34Countries Other Than the U.S.Fiscal Year 2023

Another way the Smithsonian shares its collections and expertise with the nation and the world is through traveling exhibitions. The Smithsonian Institution Traveling Exhibition Service (SITES) develops and circulates an extensive range of exhibitions and educational resources about art, science, history, and popular culture to exhibitors across America and beyond, from major urban museums to small rural community centers. Visit SITES for more information.

          Graph Information: The number of Traveling Exhibitions, number of Locations, number of States plus DC and Puerto Rico, number of Countries outside the U.S., and estimated number of Attendees.       

Posters in U.S.

Posters Worldwide

ODT Smithsonian Organization and Audience Research/OCIO

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