Exhibit 10.2


 


Francesca’s Holdings Corporation

EXECUTIVE BONUS PLAN


 


		1.	Purpose.



 


The purpose of this Francesca’s Holdings Corporation
Executive Bonus Plan (this “Bonus Plan”) is to promote the success of Francesca’s Holdings Corporation,
a Delaware corporation, (the “Corporation”) by (i) compensating and rewarding participating executives (each,
a “Participant”) with bonuses for the achievement of pre-established performance goals and (ii) motivating such
executives by giving them opportunities to receive bonuses directly related to such performance. For Participants who are expected
to be impacted by the deductibility limits of Section 162(m) (“Section 162(m)”) of the United States Internal
Revenue Code of 1986, as amended (the “Code”) (each, a “Section 162(m) Officer”), this Bonus
Plan is intended to provide bonuses that qualify as performance-based compensation within the meaning of Section 162(m). With respect
to Section 162(m) Officers, this Bonus Plan is adopted under Section 5.2 of the Corporation’s 2015 Equity Incentive Plan
(the “Plan”), and bonuses payable under this Bonus Plan to such Section 162(m) Officers shall be subject to
all of the terms and conditions of the Plan applicable to Performance-Based Awards. Capitalized terms are defined in the Plan if
not defined herein.


 


		2.	Administration of the Plan. 



 


		2.1	Authority of the Committee. This Bonus Plan shall be administered by the Compensation Committee of the Board
(the “Committee”), which shall consist solely of two or more members of the Board who are “outside directors”
within the meaning of Section 162(m). Action of the Committee with respect to the administration of this Bonus Plan shall be taken
pursuant to a majority vote or by the unanimous written consent of its members. The Committee shall have the authority to construe
and interpret this Bonus Plan and any agreements or other document relating to awards under this Bonus Plan (each, an “Award”),
and may adopt rules and regulations relating to the administration of this Bonus Plan as specified in the Plan.



 


		2.2	Effect of Determination. Any determinations made by the Committee, including, without limitation, determinations
with respect to attainment of Performance Goals and Bonus amount, shall be binding, final and conclusive on each Participant.



 


		3.	Awards. 



 


		3.1	Award Grants. Each Participant will be granted an Award under this Bonus Plan. Each Award granted to a Participant
represents the opportunity to receive a payment for the Corporation’s relevant fiscal year (the “Performance Period”)
determined under the terms and conditions of this Bonus Plan (a “Bonus”). The Committee shall establish (i)
the target amount of each Participant’s Bonus and (ii) the applicable performance goals for such Performance Period (the
“Performance Goals”) during the first ninety (90) days of the Performance Period, although the target Bonus
amount for Participants selected to participate in this Bonus Plan after this period may be established at a later date.



 






    1


     


    

 


		3.2	Performance Goals. The actual amount of the Bonus paid to each Participant for the Performance Period
will be calculated based on the Participant’s achievement of the Performance Goals established by the Committee
pursuant to Section 3.1 above for the applicable Performance Period. In the case of Section 162(m) Officers, such Performance Goals
shall be limited to those included in Section 5.2.2 of the Plan.



 


		3.3	Maximum Bonus Amounts. In no case shall the amount of any Bonus paid to a Section 162(m) Officer exceed
the applicable limit set forth in Section 5.2.3 of the Plan.



 


		3.4	Determination of Performance.  The determination as to whether the Corporation has attained the
Performance Goals with respect to the Performance Period shall be made by the Committee acting in good faith.



 


		3.5	Negative Discretion. Notwithstanding the foregoing provisions, the Committee
retains discretion to reduce (but not increase) the Bonus otherwise payable to any one or more Section 162(m) Officers pursuant
to Section 3.1.  The Committee may exercise such discretion on any basis it deems appropriate (including, but not limited
to, its assessment of the Corporation’s performance relative to its operating or strategic goals for the Performance Period
and/or the Section 162(m) Officer’s individual performance for such period).  For purposes of clarity, if the Committee
exercises its discretion to reduce the amount of any Bonus payable hereunder, it shall not allocate the amount of such reduction
to Bonuses payable to other Section 162(m) Officers.



 


		4.	Newly Hired Participants. If
any Participant is selected to participate in this Bonus Plan after the first quarter of the Performance Period has elapsed, the
Committee shall have the discretion to make appropriate pro-rata adjustments to the target amount of the Participant’s Bonus
and to any of the other terms and conditions of this Bonus Plan as they relate to such newly hired Participant.



 


		5.	Committee Determination and Certification. As soon
as practicable after the end of the Performance Period, the Committee shall determine whether the Corporation has attained the
Performance Goals with respect to the Performance Period. At this time, the Committee shall also determine the amount of each Participant’s
Bonus payable pursuant to this Bonus Plan. No Bonus shall be paid to a Section 162(m) Officer unless and until the Committee has
certified, by resolution or other appropriate action in writing, (1) that the Performance Goals have been achieved, (2) the amount
of the Bonus earned by each Section 162(m) Officer and (3) that any other material terms previously established by the Committee
or set forth in this Bonus Plan applicable to the Bonus were in fact satisfied. 



 


		6.	Payment of Bonuses. Any Bonuses shall be paid (subject to tax withholding pursuant to Section 10.6)
as soon as practicable following the Committee’s determination of the final Bonus amount (after giving effect to any exercise
of its discretion to reduce Bonuses pursuant to Section 3.5) and, for Section 162(m) Officers, certification of the Committee’s
findings under Section 5, but in no event later than 74 calendar days following the end of the Performance Period.



 






    2


     


    

 


		7.	Termination of Employment. In the event that a Participant’s employment with the Corporation
and its Subsidiaries terminates (regardless of the reason for such termination of employment, whether voluntarily or involuntarily,
with or without cause, or due to the Participant’s death or disability) at any time during the Performance Period applicable
to an Award, such Award shall immediately terminate upon such termination of employment, and the Participant shall not be entitled
to any Bonus payment in respect of such Award, unless otherwise expressly provided under a written contract with the Corporation.



 


		8.	Adjustments. The Committee shall adjust the performance measures, performance goals, relative
weights of the measures, and other provisions of then-outstanding Awards under this Bonus Plan to the extent (if any) it determines
that the adjustment is necessary or advisable to preserve the intended incentives and benefits to reflect (1) any material change
in corporate capitalization, any material corporate transaction (such as a reorganization, combination, separation, merger, acquisition,
or any combination of the foregoing), or any complete or partial liquidation of the Corporation, (2) any change in accounting policies
or practices, (3) the effects of any special charges to the Corporation’s earnings, or (4) any other similar special circumstances.
Notwithstanding any other provision herein, each Award shall be subject to termination in connection with certain corporate transactions
as provided in Section 7.2 of the Plan.



 


		9.	Recoupment of Bonus Payments. Any Bonuses becoming payable pursuant to this Bonus Plan shall
be subject to the terms of the Corporation’s recoupment, clawback or similar policy as it may be in effect from time to time,
as well as any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture
of the Bonuses. 



 


		10.	General Provisions.



 


		10.1	Rights of Participants.



 


		(a)	No Right to Awards or Continued Employment. Nothing contained in this Bonus Plan (or in any other documents under this
Bonus Plan or in any Award) shall confer upon any Participant any right to continue in the employ or other service of the Corporation
or one of its Subsidiaries, constitute any contract or agreement of employment or other service or affect an employee’s status
as an employee at will, nor shall interfere in any way with the right of the Corporation or one of its Subsidiaries to change a
person’s compensation or other benefits, or to terminate his or her employment or other service, with or without cause. Nothing
in this Section 10.1(a), however, is intended to adversely affect any express independent right of such person under a separate
employment or service contract other than an award agreement.



 


		(b)	Plan Not Funded. Awards payable under this Bonus Plan shall be payable from the general assets of the Corporation, and
no special or separate reserve, fund or deposit shall be made to assure payment of such awards. No Participant, beneficiary or
other person shall have any right, title or interest in any fund or in any specific asset of the Corporation or one of its Subsidiaries
by reason of any award hereunder. Neither the provisions of this Bonus Plan (or of any related documents), nor the creation or
adoption of this Bonus Plan, nor any action taken pursuant to the provisions of this Bonus Plan shall create, or be construed to
create, a trust of any kind or a fiduciary relationship between the Corporation or one of its Subsidiaries and any Participant,
beneficiary or other person. To the extent that a Participant, beneficiary or other person acquires a right to receive payment
pursuant to any Award, such right shall be no greater than the right of any unsecured general creditor of the Corporation.



 






    3


     


    

 


		10.2	Non-Transferability of Benefits and Interests. Except as expressly provided by the Committee in accordance with
the provisions of Section 162(m), all Awards are non-transferable, and no benefit payable under this Bonus Plan shall be subject
in any manner to sale, transfer, anticipation, alienation, assignment, pledge, encumbrance or charge. This Section 10.2 shall not
apply to an assignment of a contingency or payment due (a) after the death of a Participant to the deceased Participant’s
legal representative or beneficiary or (b) after the disability of a Participant to the disabled Participant’s personal representative.



 


		10.3	Force and Effect. The various provisions herein are severable in their entirety. Any determination of
invalidity or unenforceability of any one provision will have no effect on the continuing force and effect of the remaining provisions.



 


		10.4	Governing Law. This Bonus Plan will be construed under the laws of the State of Delaware.



 


		10.5	Construction.



 


		(a)	Section 162(m). It is the intent of the Corporation that this Bonus Plan, Awards, and Bonuses paid hereunder will qualify
as performance-based compensation or will otherwise be exempt from deductibility limitations under Section 162(m). Any provision,
application or interpretation of this Bonus Plan inconsistent with this intent to satisfy the standards in Section 162(m) shall
be disregarded.



 


		(b)	Section 409A. It is intended that Awards granted and Bonuses paid under this Bonus Plan qualify as “short-term
deferrals” within the meaning of the guidance provided by the Internal Revenue Service under Section 409A of the Code and
this Bonus Plan shall be interpreted consistent with that intent.



 


		10.6	Tax Withholding. Upon the payment of any Bonus, the Corporation shall have the right to deduct the amount of
any federal, state or local taxes that the Corporation or any Subsidiary may be required to withhold with respect to such payment.



 


		10.7	Amendments, Suspension or Termination of Plan. The Board or the Committee may at any time terminate, amend,
modify or suspend this Bonus Plan, in whole or in part, in each case, without the consent of Participants. Notwithstanding the
foregoing, no amendment may be effective without Board and/or stockholder approval if such approval is necessary to comply with
the applicable rules of Section 162(m) and no amendment shall be effective that would violate Section 162(m).



 






    4


     


    

 


		10.8	Effective Date. This Bonus Plan is effective as of March 15, 2016.



 


		10.9	Captions. Captions and headings are given to the sections and subsections of this Bonus Plan solely as a convenience
to facilitate reference. Such headings shall not be deemed in any way material or relevant to the construction or interpretation
of this Bonus Plan or any provision thereof.



 


		10.10	Non-Exclusivity of Plan. Subject to compliance with Section 162(m), nothing in this Bonus Plan shall limit or
be deemed to limit the authority of the Board or the Committee to grant awards or authorize any other compensation under any other
plan or authority.



 






    5