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# Framed Advertising Print, Welde and Thomas Brewing Co., ca. 1895

National Museum of American History

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                      - Print
                      -     DetailsRelatedObject Details- Description
- This colorful framed print, an ad for the Welde and Thomas Brewing Company, of Philadelphia, also commemorates the 1895 America’s Cup race between the American yacht Defender and the British Valkyrie III. Imagery of the yacht race dominates the print and the American vessel, the ultimate victor in the match, holds primacy of place. Defender’s full sails provide a dramatic canvas for the names of two of the company’s products: Penn and Sanitas Beers. These brands, along with Quaker, were among those brewed by Welde and Thomas.
- Three detailed insets border the print. One shows “Penn’s Brewery of 1682” in Pennsbury, Buck’s County; another shows the Welde and Thomas buildings at Juniper and Fitzwater Streets in Philadelphia; and the third is an image of William Penn holding a bottle of beer. The ad deftly aligns Welde and Thomas beer to icons of American success: the very founding of Philadelphia and its early embrace of brewing as well as an American yacht’s triumphant defense of the America’s Cup.
- German immigrant John Welde established a brewery in Philadelphia in 1884, forming a partnership with Philadelphia businessman John Thomas the following year. In 1886, they moved to the Juniper and Fitzwater Streets location and invested in new equipment, increasing their capacity dramatically. In 1897, Welde and Thomas consolidated operations with five other breweries, organizing under the name Consumer’s Brewing Company. Thomas died in 1899 and Welde in 1901.
- This print is part of a large collection of brewing material donated to the museum in 1967 by former brewmaster Walter Voigt, of Ruxton, Maryland, near Baltimore. Voigt’s collection consists of objects and archival materials reflecting the history of brewing in the mid-Atlantic region between 1870 and the beginnings of consolidation and large-scale, industrial production in the 1960s. His correspondence reveals an interest in preserving the history of brewing in America before brewmasters were “replaced by chemical engineers and highly trained chemists in modern laboratories.” Voigt’s papers are housed in the museum’s Archives Center, Collection #ACNMAH 1195, “Walter H. Voigt Brewing Industry Collection, 1935-1967.”
- Location
- Currently not on view
- Credit Line
- Walter Voigt
- ID Number
- AG.MHI-M-9487
- catalog number
- MHI-M-9487
- accession number
- 276730
- Object Name
- print
- Measurements
- overall: 17 1/2 in x 21 1/2 in x 1 1/2 in; 44.45 cm x 54.61 cm x 3.81 cm
- See more items in
- Work and Industry: Food Technology
- Food
- National Museum of American History
- Record ID
- nmah_856923
- Metadata Usage (text)
- CC0
- GUID (Link to Original Record)
- http://n2t.net/ark:/65665/ng49ca746a6-adc3-704b-e053-15f76fa0b4fa
Related Content-                    Beer in the Smithsonian's Collections                 
  CC0Creative Commons - No Rights Reserved iconUsage Conditions Apply>download icon>          There are restrictions for re-using this image. For more information, visit the Smithsonian's Terms of Use page .        International media Interoperability FrameworkIIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more.View manifestView in Mirador ViewerExpand to view image×                PreviousNext             Footer logo      
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