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                                                                   EXHIBIT 10.28

September 17, 1999

Mr. William F. Rolinski
President/CEO
Big Buck Brewery & Steakhouse, Inc.
P.O. Box 1430
550 South Wisconsin Street
Gaylord, MI 49734-5430

      Re:   CONSULTING SERVICES

Dear Mr. Rolinski:

      This letter sets forth the terms and conditions under which Private Equity
("Private Equity") would be willing to engage in consulting services for Big
Buck Brewery & Steakhouse, Inc. ("Big Buck") on a nonexclusive basis.

1. SERVICES PROVIDED. Private Equity shall provide the following investment
banking services, as appropriate and necessary:

      A.    We will provide advice, recommendations and introductions regarding
            financing options, market conditions, program structure and
            strategic options, including acquisitions and mergers.

      B.    We will assemble and package the appropriate documentation, with
            your cooperation, for use in presentations to shareholders and
            investors which will consist of an updated business plan.

      C.    With The Lefko Group, we will analyze Big Buck and provide a
            detailed plan as to cost savings that can be implemented.

      D.    We will introduce Big Buck to brokerage firms, market makers, and
            other strategic investors. Private Equity will maintain regular
            contact with these firms/investors to update them as to Big Buck's
            performance and future activity. We will provide Big Buck with
            weekly updates as to our contacts.

      E.    We will work closely with the Board of Directors and executive
            management to increase the financial stability of the company and
            present a strategic plan to accomplish the same to executive
            management within 60 days of the date of this letter.

2.    EXPENSES. Big Buck shall bear all reasonable costs and expenses approved
      by Big Buck that are incidental to Private Equity's consulting efforts,
      including appraisals; engineering and environmental reports; fees and
      expenses of counsel for Private Equity and Big Buck. In all cases, Private
      Equity will obtain written authorization from Big Buck prior to incurring
      any third party expenses. Private Equity shall provide an itemized invoice
      each month to Big Buck for the previous month's costs and expenses.

3.    COMPENSATION. Upon execution of this agreement, Private Equity will
      receive an unregistered warrant to purchase 150,000 shares of Big Buck
      common stock at an exercise price of $2.00 per share with an expiration
      date of October 1, 2002. Exhibit A, attached hereto and by this reference
      made a part hereof, sets forth the vesting of this warrant. In addition,
      upon execution of this agreement, Big Buck shall issue an unregistered

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Mr. William F. Rolinski
September 17, 2000
Page 2


      warrant to purchase 50,000 shares of Big Buck common stock at an exercise
      price of 1.625 per share with an expiration date of October 1, 2002. Such
      warrant shall immediately vest.

4.    DISCLOSURE. Big Buck agrees to provide Private Equity and/or its
      consultants with all information, including up-to-date financial data on
      its operations. All such information shall be furnished in a timely manner
      and shall be complete and accurate to the best of Big Buck's knowledge.
      Big Buck will allow prospective investors or lenders the opportunity to
      ask questions concerning the operations and financial statements as
      necessary. The executive management of Big Buck may be required to attend
      meetings and conference calls in this respect. Big Buck will disclose to
      Private Equity sources for capital that Big Buck has initiated presently
      and any additional contacts made during the term of this agreement.
      Private Equity will communicate all meetings, discussions and
      presentations made to third parties on behalf of Big Buck as provided in
      Section 1(D).

5.    CONFIDENTIALITY. Private Equity agrees to keep confidential all
      information concerning Big Buck's business including, but not limited to,
      its methods of operation, forms, correspondence and writings concerning
      Big Buck's business disclosed in connection with this transaction. Big
      Buck agrees to keep confidential any information concerning Private
      Equity's business, including Private Equity's industry contacts which it
      may introduce to Big Buck, other than as required by law.

6.    TERM. This agreement shall remain in full force and effect until October
      1, 2003, unless otherwise terminated by either party after 30 days'
      notice. Outstanding warrants not vested at the time of termination of this
      agreement shall immediately expire upon termination of this agreement.

7.    INDEMNIFICATION. Big Buck agrees to indemnify and hold harmless Private
      Equity, its officers, directors, employees and affiliates against any
      loss, claims, damages, and other liabilities, costs and expenses as may be
      incurred (including without limitation, reasonable legal expenses) in
      connection with any negligent or intentional or willful misrepresentation
      by Big Buck. However, Big Buck will not be liable under this paragraph to
      the extent that any loss, claim, damage or liability are finally
      determined by a court of competent jurisdiction to have been the result of
      negligence, willful misconduct, or intentional misrepresentation on the
      part of Private Equity, its employees or affiliates; in which case Private
      Equity shall similarly indemnify Big Buck.

8.    JON AHLBRAND. The parties hereto recognize that Jon Ahlbrand is an
      integral part of this agreement. If Jon Ahlbrand ceases to be a member of
      Private Equity, Big Buck shall have the right to terminate this agreement
      required without the notice under Section 6. Outstanding warrants not
      vested at the time of termination of this agreement shall immediately
      expire upon termination of this agreement.

9.    INTEGRATION. This letter contains all understandings and agreements of the
      parties and supercedes any and all prior communications between the
      parties, oral and written, with the exception of Non-Exclusive Financing
      Agreement dated July 1, 1999, and may be amended only by writing and
      signed by both parties.

10.   BINDING AGREEMENT, NOT A COMMITMENT. This letter shall be a binding
      agreement when executed by the parties.

11.   NOTICE. Any notice to be given pursuant to this agreement may be effected
      in writing by personal delivery, facsimile or by Certified U.S. Mail
      addressed to the other party at the address shown below. Service by mail
      shall be deemed effective at the expiration of the fifth business day
      after mailing. Each

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Mr. William F. Rolinski
September 17, 2000
Page 3

      party may designate a substitute address by giving written notice to the
      other party. Mailed notices shall be addressed as follows:

    PRIVATE EQUITY   20550 Vernier Road, Suite 100
                     Harper Woods, Michigan 48225
                     ATTN: E. Michael Coleman, Director, Capital Markets

    BIG BUCK         P.O. Box 1430
                     550 South Wisconsin Street
                     Gaylord, Michigan 49734-5430
                     ATTN:  William F. Rolinski, President/CEO

12.   MISCELLANEOUS. In the event of a dispute under this agreement, the parties
      agree to submit to binding arbitration under the rules established by the
      American Arbitration Association. The prevailing party will be entitled to
      receive reimbursement for all legal expenses and costs of enforcing this
      agreement. This agreement shall be governed by the laws of the state of
      Michigan.

13.   EXECUTION IN COUNTERPARTS. This letter may be executed in any number of
      counterparts, each of which shall be deemed an original, but such
      counterparts together constitute only one and the same instrument. The
      parties also agree that a duly executed counterpart transmitted by
      facsimile shall have the same force and effect as the signed original.

      This letter is solely for the benefit of the parties and may not be relied
upon by any other person or entity. If this letter correctly sets forth your
understanding of our agreement, please indicate your acceptance by signing and
returning to us the enclosed copy of this letter before October 1, 1999.

                                                    Very truly yours,

                                                    PRIVATE EQUITY LLC


                                                    /s/ E. Michael Coleman
                                                    ----------------------------
                                                    E. Michael Coleman
                                                    Director, Capital Markets

AGREEMENT ACCEPTED AND
AUTHORIZATION GIVEN TO PROCEED BY:


/s /William F. Rolinski                             September 21, 1999
-----------------------------------                 ----------------------------
William F. Rolinski, President/CEO                  Date:
Big Buck Brewery & Steakhouse, Inc.

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                                    EXHIBIT A

WARRANT VESTING SCHEDULE

50,000 Shares when stock attains and closes on The Nasdaq Stock Market at a
price of four dollars ($4.00) for ten (10) consecutive business days.

50,000 Shares when stock attains and closes on The Nasdaq Stock Market at a
price of five dollars ($5.00) for ten (10) consecutive business days.

50,000 Shares when stock attains and closes on The Nasdaq Stock Market at a
price of six dollars ($6.00) for ten (10) consecutive business days.


                                      A-1