Exhibit 10.1 Consulting Services Plan

THIS  CONSULTING SERVICES PLAN (the "Plan") is made as of the 23 day of February
2001, by BEAUTYMERCHANT.COM, Inc. (the "Company"), for the Company's consultants
and  employees  ("the  recipients).

R  E  C  I  T  A  L  S:
The  Company  desires  under  agreement  to  grant compensation to recipients in
exchange for services provided to the Company, shares of the common stock of the
Company  (the  "Common  Stock"),  pursuant  to  the provisions set forth herein;

1.Grant  of Shares.  The Company shall grant to the Recipients from time to time
the  following  shares  of  Common  Stock  (the  "Shares")  in  the  Company.

Class  of  Stock                                  Number  of  Shares
--------------------------------------------------------------------
Common     1,000,000

2.  Services.  Recipients shall provide bona fide services to the Company not in
connection  with  capital  raising  activities.

3.   Compensation.  Recipient's  compensation  is  the Shares identified herein.
The  parties  agree
the  Shares  are  valued  at  $._____  each.  Recipients are responsible for all
income  taxes.

           4.  Registration  or  Exemption.  Notwithstanding  anything  to  the
contrary  contained  herein,  the  Shares  will  be  registered  on  Form  S-8
Registration  Statement  dated  February  3,2001.

5.  Delivery  of Shares.  The Company shall deliver to the Recipient such shares
for  services pursuant to the agreement for services between the Company and the
recipient.

     6.  Waiver.   No waiver is enforceable unless in writing and signed by such
waiving  party,  and  any  waiver  shall
not  be  construed  as a waiver by any other party or of any other or subsequent
breach.

     7.  Amendments.  This  Plan may not be amended unless by the mutual Consent
of  all  of  the  parties  hereto  in  writing.

     8.  Governing Law.  This Plan shall be governed by the laws of the State of
Florida,  and  the  sole  venue  for  any
action  arising  hereunder  shall  be  Palm  Beach  County,  Florida.

     9. Assignment and Binding Effect.  Neither this Plan nor any of the rights,
interests or obligations hereunder shall be assigned by any party hereto without
the  prior  written  Consent  of  the  other parties hereto, except as otherwise
provided  herein.  This  Plan  shall  be binding upon and for the benefit of the
parties  hereto and their respective heirs, permitted successors, assigns and/or
delegates.

     10.  Integration and Captions.  This Plan includes the entire understanding
of  the  parties  hereto  with  respect  to  the
subject  matter  hereof.  The  captions herein are for convenience and shall not
control  the  interpretation  of  this  Plan.

     11.  Legal  Representation.  Each party has been represented by independent
legal  counsel  in connection with this Plan, or each has had the opportunity to
obtain  independent  legal  counsel and has waived such right, and no tax advice
has  been  provided  to  any  party.

     12.  Construction.  Each  party  acknowledges  and  agrees  having  had the
opportunity  to  review,  negotiate  and
approve  all  of  the  provisions  of  this  Plan.

     13.  Cooperation.  The  parties  agree to execute such reasonable necessary
documents  upon  advice  of  legal  counsel
                  in  order  to carry out the intent and purpose of this Plan as
set  forth  herein  above.

     14.  Hand-Written  Provisions.  Any hand-written provisions hereon, if any,
or  attached  hereto,  which  have  been  initialed
                  by  all  of  the parties hereto, shall control all typewritten
provisions  in  conflict  therewith.

     15.  Fees, Costs and Expenses.  Each of the parties hereto acknowledges and
agrees  to  pay,  without  reimbursement
 from  the other party(ies), the fees, costs, and expenses incurred by each such
party  incident  to  this  Plan.

16.Consents  and  Authorizations.  By  the  execution  herein  below, each party
acknowledges  and  agrees  that each such party has the full right, power, legal
capacity and authority to enter into this Plan, and the same constitutes a valid
and  legally  binding  Plan  of  each  such  party in accordance with the terms,
conditions  and  other  provisions  contained  herein.

     17.  Gender  and Number.  Unless the context otherwise requires, references
in  this  Plan  in  any  gender  shall  be
construed  to  include  all  other  genders, references in the singular shall be
construed  to  include  the  singular.

18.Severability.   In  the  event  anyone or more of the provisions of this Plan
shall  be  deemed  unenforceable  by any court of competent jurisdiction for any
reason  whatsoever,  this  Plan  shall  be  construed  as  if such unenforceable
provision  had  never  been  contained  herein.

<PAGE>

EXHIBIT  "A"

Item  1  -  Plan  Information

(a)  General  Plan  Information
 1.  The  title  of the Plan is:  BEAUTYMERCHANT.COM, Inc.-Year 2001 stock award
plan  ("Plan") and the name of the registrant whose securities are to be offered
pursuant  to  the  Plan  is  BEAUTYMERCHANT.COM,  Inc.  ("Company").

2.  The  general  nature  and  purpose  of  the  Plan  is to grant Employees and
Consultants  1,000,000  shares  of  the  Company  as  compensation  for services
rendered  and  service  to  be  rendered  to  the  Company.

3.  To  the  best  of Company's knowledge, the Plan is not subject to any of the
provisions  of  the  Employee  Retirement  Income  Security  Act  of  1974.

4.  The  Company  shall  act  as  Plan  Administrator.  The
Company's  address  is:  BEAUTYMERCHANT.COM,  INC.
4818West  Commercial  Blvd.,  Fort  Lauderdale,  and  FL  33319
The  telephone  number  of  the  Company  is  954-717-8680.

(a)  The  Company,  as  administrator  of  the  Plan,  will  merely issue to the
employees  and  Consultant  shares  of Common Stock pursuant to the terms of the
Plan.

(b)  Securities to be offered.  Pursuant to the terms of the Plan, shares of the
Company's  common  stock  will  be  offered.

(c)  Employees  Who  May Participate in the Plan.  Employees and Consultants who
provide bona fide services to the Company may participate in the plan. Employees
and  Consultants  are eligible to receive the securities provided the securities
have been registered or are exempt from registration under the Securities Act of
1933,  as  amended  (the  "Act").

(d)   Purchase of Securities Pursuant to the Plan.   The Company shall issue and
deliver  the  securities  to  Employees  and Consultants as soon as practicable.

(e)  Resale  Restrictions.  Employees  and  Consultants,  after  receipt  of the
Shares,  may assign, sell, convey or otherwise transfer the securities received,
subject  to  the  requirements  of  the  Act.

(f) Tax Effects of Plan Participation.  The BEAUTYMERCHANT.COM, Inc. - Year 2001
Stock Award Plan is not qualified under Sec. 401 of the Internal Revenue Code of
1986,  as  amended.

(g)  Investment  of  Funds.  n/a

(h) Withdrawal from the Plan; Assignment of Interest.  Withdrawal or termination
as  to  the Plan may occur upon mutual written Consent of the parties. Employees
and  Consultants  have  the  right  to  assign  or  hypothecate  Employees  or
Consultant's  interest  in  the  Plan,  subject  to  Plan  provisions.

(i)  Forfeitures  and  Penalties.  n/a

(j)  Charges  and  Deductions  and  Liens  Therefore.  n/a

Item  2  -Registrant  Information  and  Employee  Plan  Annual  Information.

Registrant,  upon  oral  or  written request by Employees and Consultants, shall
provide,  without  charge,  the  documents incorporated by reference in Part II,
Item  3 of Company's Form S-8 Registration Statement for the securities  as well
as  any other documents required to be delivered pursuant to SEC Rule 428(b) (17
CFR  Section 230.428(b)).  All requests are to be directed to the Company at the
address  provided  in  paragraph  (a)(4)  above.