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                                                                   EXHIBIT 10.14

                              AFFILIATE LETTER FOR
                           AFFILIATES OF THE COMPANY

                                                              December ___, 2000


Ashford.com, Inc.
3800 Buffalo Speedway
Suite 400
Houston, Texas 77098

Ladies and Gentlemen:

          I have been advised that as of the date of this letter I may be deemed
to be an affiliate of Guild.com, Inc., a Delaware corporation (the "Company"),
as the term "affiliate" is defined for purposes of paragraphs (c) and (d) of
Rule 145 of the rules and regulations (the "Rules and Regulations") of the
Securities and Exchange Commission (the "Commission") under the Securities Act
of 1933, as amended (the "Securities Act").  Pursuant to the terms of the
Agreement and Plan of Reorganization dated as of December ___, 2000 (the "Merger
Agreement") among Ashford.com, Inc., a Delaware corporation ("Ashford"),
Ashford-Guild Merger Corporation, a Delaware corporation ("Merger Sub"), and the
Company, Merger Sub will be merged with and into the Company (the "Merger").
Capitalized terms used in this letter agreement without definition shall have
the meanings assigned to them in the Merger Agreement.

          As a result of the Merger, I may receive common stock, par value
$0.001 per share, of Ashford (the "Ashford Shares").  I would receive such
Ashford Shares in exchange for shares (or upon exercise of options for shares)
of capital stock of the Company (the "Company Shares") owned by me immediately
prior to the Merger.  I have been advised that the issuance of the Ashford
Shares in connection with the Merger is expected to be effected pursuant to an
effective registration statement on Form S-4 under the Securities Act, in which
case the resale of such shares will be subject to restrictions set forth in Rule
145 under the Securities Act (which will not apply if such shares are otherwise
transferred pursuant to an effective registration statement under the Securities
Act or an appropriate exemption from registration).

    1.  I represent, warrant and covenant to Ashford that in the event that I
receive any Ashford Shares as a result of the Merger:

          A.  I am the holder and "beneficial owner" (as defined in Rule 13d-3
of the Securities Exchange Act of 1934, as amended (the "Exchange Act")) of the
Company Shares set forth under my signature below, and I have good and valid
title to such shares, free and clear of any lien, pledge, security interest,
adverse claim, equity, option, proxy, charge, encumbrance or restriction of any
nature that would adversely affect the exercise or fulfillment of the rights and
obligations of the parties to this letter.
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          B.  I have carefully read this letter and the Merger Agreement and
discussed, to the extent I felt necessary, with my counsel or counsel for the
Company the requirements of such documents and other applicable limitations upon
my ability to sell, transfer or otherwise dispose of the Ashford Shares.

          C.  I shall not make any sale, transfer, pledge or other disposition
of the Ashford Shares in violation of the Securities Act or the Rules and
Regulations. Accordingly, I will not offer, sell, transfer, pledge or otherwise
dispose of the Ashford Shares issued to me in the Merger unless at such time:
(i) such offer, sale, transfer or other disposition is made in conformity with
the volume and other limitations of Rule 145 under the Securities Act, (ii) a
registration statement under the Securities Act covering the proposed offer,
sale, transfer, pledge or other disposition shall be effective under the
Securities Act, or (iii) in the written opinion of counsel reasonably acceptable
to Ashford, such offer, sale, transfer or other disposition is otherwise exempt
from registration under the Securities Act.

          D.  I understand that Ashford is under no obligation to register the
sale, transfer, or other disposition of the Ashford Shares by me or on my behalf
under the Securities Act or, except as provided in paragraph 2(A) below, to take
any other action necessary in order to make compliance with an exemption from
such registration available.

          E.  I understand, acknowledge and agree that (i) stop transfer
instructions will be given to Ashford's transfer agent with respect to the
Ashford Shares, and (ii) there will be placed on the certificates for the
Ashford Shares issued to me, or any substitutions therefor, a legend stating in
substance:

          "THE SHARES REPRESENTED BY THIS CERTIFICATE WERE ISSUED IN
          A TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER THE
          SECURITIES ACT OF 1933, AS AMENDED, APPLIES.  THE SHARES
          REPRESENTED BY THIS CERTIFICATE MAY ONLY BE TRANSFERRED
          IN ACCORDANCE WITH SUCH RULE AND IN ACCORDANCE WITH
          THE TERMS OF AN AGREEMENT DATED AS OF DECEMBER ___, 2000
          BETWEEN THE REGISTERED HOLDER HEREOF AND ASHFORD.COM,
          INC., A COPY OF WHICH AGREEMENT IS ON FILE AT THE PRINCIPAL
          OFFICES OF ASHFORD.COM, INC."

          F.  I understand that unless a sale or transfer is made in conformity
with the provisions of Rule 145 under the Securities Act, or pursuant to a
registration statement, Ashford reserves the right to put the following legend
on the certificates issued to my transferee:

          "THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
          REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED
          (THE "ACT"), AND WERE ACQUIRED FROM A PERSON WHO
          RECEIVED SUCH SHARES IN A TRANSACTION TO WHICH RULE 145
          PROMULGATED UNDER THE ACT APPLIES.  THE SHARES HAVE BEEN
          ACQUIRED BY THE HOLDER NOT WITH A VIEW TO, OR FOR RESALE
          IN CONNECTION WITH, ANY DISTRIBUTION THEREOF WITHIN THE
          MEANING OF THE ACT AND MAY NOT BE SOLD, PLEDGED OR
          OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE WITH AN
          EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE
          ACT."

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          G.  Execution of this letter should not be considered an admission on
my part that I am an affiliate of the Company as described in the first
paragraph of this letter, or as a waiver of any rights that I may have to object
to any claim that I am such an affiliate on or after the date of this letter.

    2.    By Ashford's acceptance of this letter, Ashford hereby agrees with me
as follows:

          A.  For so long as and to the extent necessary to permit me to sell
the Ashford Shares pursuant to Rule 145 and, to the extent applicable, Rule 144
under the Securities Act, Ashford shall (a) use its reasonable efforts to (i)
file, on a timely basis, all reports and data required to be filed with the
Commission by it pursuant to Section 13 of the Exchange Act, and (ii) furnish to
me upon request a written statement as to whether or not Ashford has complied
with such reporting requirements during the twelve months preceding any proposed
sale of the Ashford Shares by me pursuant to Rule 145, and (b) otherwise use its
reasonable efforts to permit such sales pursuant to Rule 145 and Rule 144.
Ashford hereby represents to me that it has filed all reports required to be
filed with the Commission under Section 13 of the Exchange Act during the
preceding twelve months (or such shorter period that Ashford has been required
to file such reports).

          B.  It is understood and agreed that certificates with the legends
set forth in paragraphs 1(E) and 1(F) above will be substituted by delivery of
certificates without such legends if (i) one year shall have elapsed from the
date I acquired the Ashford Shares received in the Merger and the provisions of
Rule 145(d)(2) are then available to me, (ii) two years shall have elapsed from
the date I acquired the Ashford Shares received in the Merger and the provisions
of Rule 145(d)(3) are then applicable to me, or (iii) Ashford has received
either a written opinion of counsel, which opinion of counsel shall be
reasonably satisfactory to Ashford , or a "no action" letter obtained by me from
the staff of the Commission, to the effect that the restrictions imposed by Rule
145 under the Securities Act no longer apply to me.

    3.    Ashford and I hereby further agree that:

          A.  Irreparable damage would occur in the event that any provision of
this letter was not performed in accordance with its specific terms or was
otherwise breached. I agree that, in the event of any breach or threatened
breach by me of any covenant or obligation contained in this letter, each of
Ashford and the Company shall be entitled (in addition to any other remedy that
may be available to it, including monetary damages) to seek and obtain (i) a
decree or order of specific performance to enforce the observance and
performance of such covenant or obligation and (ii) an injunction restraining
such breach or threatened breach.

          B.  This letter shall be construed in accordance with, and governed
in all respects by, the laws of the State of Delaware, without giving effect to
principles of conflicts of laws.

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          C.  This letter may be executed in one or more counterparts, each of
which shall
be deemed an original, but all of which together shall constitute one and the
same document.

          D.  If a court of competent jurisdiction determines that any
provision of this letter is not enforceable or enforceable only if limited in
time and/or scope, this letter shall continue in full force and effect with such
provision stricken or so limited.

          E.  Counsel to and accountants for the parties hereto shall be
entitled to rely upon this letter as needed.

          F.  This letter shall be enforceable by, and shall inure to the
benefit of and be binding upon, the parties hereto and their respective
successors and assigns. As used herein, the term "successors and assigns" shall
mean, where the context so permits, heirs, executors, administrators, trustees
and successor trustees, and personal and other representatives.

          G.  This letter shall not be modified or amended, or any right
hereunder waived or any obligation excused, except by a written agreement signed
by both parties hereto.

          H.  If any legal action or other legal proceeding relating to the
enforcement of any provision of this letter is brought against me, the
prevailing party shall be entitled to recover reasonable attorneys' fees, costs
and disbursements (in addition to any other relief to which the prevailing party
may be entitled).

          I.  Each of the representations, warranties, covenants and
obligations contained in this letter shall survive the consummation of the
Merger.

                                      Very truly yours,



                                      ----------------------------------------
                                      Name:

Agreed to and accepted this ____
day of December, 2000 by

Ashford.com, Inc.

By:
   ---------------------------------
    Name:  Kenneth E. Kurtzman
    Title: Chief Executive Officer

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