Exhibit 10.27


                          e-business Hosting Agreement

                                     between

                                  Bluefly, Inc.

                                       and

                   International Business Machines Corporation


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                          e-business Hosting Agreement

Under this e-business Hosting Agreement ("Agreement") between International
Business Machines Corporation ("IBM") and Bluefly, Inc. ("Customer"), IBM will
provide Web hosting and related services ("Services") to Customer. The Agreement
includes these terms and conditions and the documents referenced herein ("Base
Terms"), e-business hosting services order forms accepted by IBM ("Order
Forms"), and the following attachments:

a.    Attachment A: Facilities Services;

b.    Service Option Attachment for Facilities Services; and

c.    all other applicable attachments referenced in the Order Forms for
      Services options selected by Customer ("Service Option Attachments").

In the event of a conflict between the Base Terms and an attachment, the Base
Terms will govern, except where an attachment or a provision contained therein
expressly states that it will govern over the Base Terms. The Base Terms and the
attachments always govern over any inconsistent provision in an Order Form.

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1.0   Definitions

a.    "Acceptable Use Policy" means the Acceptable Use Policy for IBM e-business
      Services, located on the Internet at http://www.ibm.com/services/
      e-business/aup.html, as of the Effective Date, and any subsequent
      modification in accordance with Section 13.2 below.

b.    "Affiliates" means entities that control, are controlled by, or are under
      common control with a party to this Agreement.

c.    "Base Components" means the hardware and software that IBM makes
      available, if any, as specified in Order Forms and associated Service
      Option Attachments.

d.    "Content" means information, software, and data that Customer provides,
      including, without limitation, any hypertext markup language files,
      scripts, programs, recordings, sound, music, graphics, images, applets or
      servlets that Customer or its Subcontractors or Services Recipients
      create, install, upload or transfer in or through the e-business Hosting
      Environment and/or Customer Components.

e.    "Content Administrator" means an employee or Subcontractor of Customer who
      is authorized by Customer to install, upload and/or maintain Content using
      a User Identification.

f.    "Customer Components" means the hardware, software and other products,
      data and Content that Customer provides, including those specified in
      Service Option Attachments.

g.    "e-business Hosting Environment" means the Base Components and the IBM
      provided Internet access bandwidth, collectively.

h.    "Enterprise" means any legal entity and the subsidiaries it owns by more
      than 50 percent. The term "Enterprise" applies only to the portion of the
      Enterprise physically located within the United States of America.

i.    "IBM e-business Hosting Center" means the facility used by IBM to provide
      the Services.

j.    "Internet" means the public worldwide network of TCP/IP-based networks.

k.    "Materials" means literary or other works of authorship (such as programs,
      program listings, programming tools, documentation, reports, drawings and
      similar works) that IBM may deliver to Customer. "Materials" does not
      include licensed program products available under their own license
      agreements or Base Components.

l.    "Required Consents" means any consents or approvals required to give IBM
      and its Subcontractors the right or license to access, use and/or modify
      in electronic form and in other forms, including derivative works, the
      Customer Components, without infringing the ownership or intellectual
      property rights of the providers, licensors, or owners of such Customer
      Components.

m.    "Service Option Ready Date" means the date that IBM has notified Customer
      that IBM has completed the implementation activities


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      specified in an applicable Service Option Attachment.

n.    "Services Recipients" means any entities or individuals receiving or using
      the Services, or the results or products of the Services.

o.    "Service Option Attachment Start Date" means the day after the date of the
      last signature on an Order Form authorizing the Services under an
      applicable Service Option Attachment.

p.    "Subcontractor" means a contractor, vendor, agent, or consultant selected
      and retained by IBM or Customer, respectively.

q.    "TCP/IP" means Transmission Control Protocol/Internet Protocol.

r.    "User Identification" or "ID" means a string of characters that uniquely
      identifies a Content Administrator.

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2.0   IBM Services Responsibilities

IBM will perform the Services described in Attachment A and applicable Service
Option Attachments.

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3.0   Term and Termination

3.1   Term

This Agreement will be effective beginning on 12:01 a.m., Eastern Time, on the
day after the date of last signature to these Base Terms ("Effective Date") and
ending on the expiration and/or termination of all Service Option Attachments,
unless the Agreement is terminated earlier in accordance with the terms herein.
The term of each Service Option Attachment is as specified on the applicable
Order Form.

3.2   Renewal

Each Service Option Attachment will renew automatically for an additional term
equal in duration to the previous term of the applicable Service Option
Attachment unless either party notifies the other party in writing at least
ninety (90) days prior to the end of the then-current term for the applicable
Service Option Attachment that it has elected to terminate such Service Option
Attachment.

3.3   Termination for Cause

Customer or IBM may terminate this Agreement for material breach of this
Agreement by the other upon written notice containing the specific nature and
dates of the material breach. The breaching party will have thirty (30) days
from receipt of notice to cure such breach, except for nonpayment by Customer,
which must be cured within seven (7) business days from receipt of notice. If
such breach has not been timely cured, then the non-breaching party may
immediately terminate this Agreement upon written notice; provided, however, it
is understood that in the event IBM has so breached this Agreement IBM shall not
be entitled to recover the early termination charges described in Section 3.4(b)
below.

3.4   Termination for Convenience

Customer may terminate this Agreement (including all Service Option Attachments)
or any Service Option Attachment (with the exception of any Service Option
Attachment that is a prerequisite for the provision of Services under a
non-terminated Service Option Attachment) for convenience at the end of any
calendar month by:

a.    providing at least one month's prior written notice to IBM; and

b.    paying the applicable early termination charges, if any, specified in
      Attachment A and applicable Service Option Attachments.

In the event that Customer exercises its rights under this Section 3.4, IBM
shall continue to fulfill all of its duties and obligations following the notice
date and until the final termination date.

3.5   Effect of Termination

Upon the date of termination, all Customer payment obligations accrued hereunder
through the date of termination will become due and payable. The termination of
selected Service Option Attachments will not affect Customer's obligation to pay
charges under other Service Option Attachments.

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4.0   Charges and Payment

4.1   Charges

Charges for applicable Services will be specified in Service Option Attachments
and Order Forms. Charges can be specified as one-time, installment, recurring,
or usage. IBM will invoice such Charges when they begin or are due as set forth
in Service Option Attachments.

4.2   Payment

IBM invoices will specify the amount due. Payment is due upon receipt and
payable as specified in such invoice. Customer agrees to pay accordingly,
including any late payment fees. Payment will be made in United States dollars.

4.3   Taxes


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Customer will pay or provide appropriate exemption documentation for all taxes,
duties, levies, and any other fees (except for taxes based upon IBM's net
income) related to the Services imposed by any governmental authorities. Charges
specified herein (including in an Order Form) are exclusive of any such taxes,
duties, levies or fees.

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5.0   Warranties and Disclaimers

5.1   IBM Representations and Warranties

IBM represents and warrants that:

a.    it will perform the Services using reasonable care and skill and in
      accordance with the applicable Service Option Attachments (which means the
      degree of knowledge, skill and judgment customarily exercised by members
      of the applicable profession with respect to work of a similar nature);
      and that it will provide Customer with competent, fully trained, fully
      qualified and responsible personnel to perform the Services; and

b.    it has the requisite corporate power and authority to execute, deliver and
      perform its obligations under this Agreement.

IBM covenants that it will comply with the laws applicable to IBM's business.

5.2   Exclusivity of Warranties

THE WARRANTIES IN SECTION 5.1 ARE THE EXCLUSIVE WARRANTIES FROM IBM. THEY
REPLACE ALL OTHER WARRANTIES, INCLUDING, WITHOUT LIMITATION, THE IMPLIED
WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, AND FITNESS FOR A
PARTICULAR PURPOSE.

5.3   Security

a.    Customer acknowledges that IBM does not control the transfer of data over
      telecommunications facilities, including the Internet.

b.    Subject to the other disclaimers contained herein, IBM will implement the
      security features specified herein, including the IBM perform security
      obligations identified in Section 8.0 of the Facilities Services Service
      Option Attachment. However, IBM does not warrant secure operation of the
      Services or that it will be able to prevent third party disruptions of the
      e-business Hosting Environment or Customer Components.

c.    Customer acknowledges that IBM offers numerous security options, specified
      in Service Option Attachments. Customer is responsible for selecting on
      Order Forms the set of security options that it determines meet Customer's
      needs.

d.    Customer agrees that IBM shall have no liability for any provision of
      security-related services or advice that IBM may voluntarily provide
      outside the scope of selected Service Option Attachments.

5.4   Other Disclaimers

a.    IBM does not warrant uninterrupted or error-free operation of any Service
      or that IBM will correct all defects. open

b.    IBM does not make any representation or warranty as to the capacity,
      performance or scalability of the Services, e-business Hosting
      Environment, or Customer Components.

c.    IBM PROVIDES ALL MATERIALS AND ALL NON-IBM SERVICES, PRODUCTS, DATA,
      APPARATUS AND SOFTWARE "AS IS", WITHOUT WARRANTY OF ANY KIND, INCLUDING,
      WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY,
      SATISFACTORY QUALITY, AND FITNESS FOR A PARTICULAR PURPOSE. Non-IBM
      suppliers may provide their own warranties to you.

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6.0 Confidentiality

All information exchanged between the parties is non-confidential; provided,
however if either or both parties require the exchange of confidential
information, such information will be exchanged under the terms and conditions
of the Agreement for Exchange of Confidential Information executed by IBM on
August 3, 2001 (the "AECI") (it being further agreed as follows: (a) the AECI is
hereby modified so that any information that is disclosed by a party hereto that
a reasonable person would construe, based upon the nature of the information and
the circumstances surrounding the disclosure, as intended to be confidential
shalll be deemed to be confidential Information under the AECI and shall be
accorded all protections of the AECI and (b) after the date hereof the parties
hereto shall enter into a modification of the AECI whereby the provisions of (a)
immediately above are documented and (c) the parties shall also amend the AECI
so as to reflect the following agreement: in the event that a breach or
threatened breach of a party's obligations hereunder shall cause irreparable
harm wherein a remedy at law would


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prove inadequate, the aggrieved party shall have the right to seek and obtain an
injunction so as to prevent any further disclosure of the confidential
Information. With respect to any confidential information contained in or
traveling through the e-business Hosting Environment or Customer Components, the
provisions of Sections 5, 9, and 10 herein will prevail to the extent of any
inconsistent provisions in the confidentiality agreement.

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7.0   Materials

a.    IBM will specify Materials to be delivered to Customer. IBM will identify
      them as being "Type I Materials," "Type II Materials," or otherwise as
      Customer and IBM agree in writing. If not specified, Materials will be
      considered Type II Materials.

b.    Type I Materials are those, created during the Service performance period,
      in which Customer will have all right, title, and interest (including
      ownership of copyright). IBM will retain one copy of the Materials.
      Customer grants to IBM:

      1.    an irrevocable, nonexclusive, worldwide, paid-up license to use,
            execute, reproduce, display, perform, distribute (internally and
            externally) copies of, and prepare derivative works based on Type I
            Materials; and
      2.    the right to authorize others to do any of the same.

c.    Type II Materials are those, created during the Service performance period
      or otherwise (such as those that preexist the Service), in which IBM or
      third parties have all right, title, and interest (including ownership of
      copyright). IBM will deliver one copy of the specified Materials to
      Customer. IBM grants Customer an irrevocable, nonexclusive, worldwide,
      paid-up license to use, execute, reproduce, display, perform, and
      distribute, within Customer's Enterprise only, copies of Type II
      Materials.

d.    The parties agree to reproduce the copyright notice and any other legend
      of ownership on any copies made under the licenses granted in this Section
      7.

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8.0   Indemnification

8.1   Indemnification by IBM

If a third party claims or threatens a claim that Materials or Base Components
IBM provides to Customer or uses in connection with the performance of the
Services infringe that party's patent, trademark, copyright, or trade secret,
then IBM will indemnify, defend and hold harmless the Customer, its Enterprise
and their respective employees, officers, agents and directors against that
claim or threatened claim at IBM's expense and pay all costs, damages, penalties
and reasonable attorneys' fees that a court finally awards in connection with
that claim (or which IBM agrees in any final settlement) provided that Customer:

a.    promptly notifies IBM in writing of the claim; and

b.    allows IBM to control, and cooperates with IBM in, the defense and any
      related settlement negotiations (it being understood and agreed that if
      Customer incurs any costs in connection with such cooperation, over and
      above nominal costs, IBM shall reimburse Customer therefor, such costs to
      potentially include, without limitation, the costs incurred by Customer in
      connection with depositions, responses to interrogatories, or testimony at
      trial or any similar proceeding, and travel costs in connection therewith;
      provided, however, such obligation of IBM as set forth in this
      parenthetical is conditioned upon Customer first obtaining IBM's consent
      to the incurring of such costs, such consent to be reasonably granted). If
      such a claim is made or appears likely to be made, Customer agrees to
      permit IBM to enable Customer to continue to use the Materials or Base
      Components, or to modify them, or replace them with non-infringing
      Materials or Base Components that are at least functionally equivalent. If
      IBM determines that none of these alternatives is reasonably available,
      Customer agrees to return the Materials or Base Components (if in
      Customer's possession) to IBM on IBM's written request. IBM will give
      Customer a credit equal to the amount Customer paid IBM for the applicable
      Materials or for use of the applicable Base Components up to a maximum of
      twelve (12) months of applicable charges. This is IBM's entire obligation
      to Customer with regard to any claim of infringement. Notwithstanding the
      foregoing, IBM is not responsible for third party claims based on:

      1.    anything Customer provides which is incorporated into the Materials;

      2.    Customer's modification of the Materials;


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      3.    the combination, operation, or use of the Materials with any
            product, data, or apparatus that IBM did not provide; or

      4.    non-IBM hardware, software, or data, including those that may be in
            the Base Components.

8.2   Indemnification by Customer

a.    Customer will defend IBM and its Enterprise and their employees, officers,
      and directors against any third party claim (and pay all damages that a
      court of competent jurisdiction awards, or which Customer agrees in any
      final settlement to such third party and any reasonable attorneys' fees
      and expenses of defense incurred by IBM):

      1.    that Content or Customer's use of the Services violates Customer's
            obligation in Section 11.2(b);

      2.    that Customer Components infringe that party's patent or copyright;

      3.    that is brought by a Services Recipient and is related, directly or
            indirectly, to the Services; or

      4.    arising out of or related to a mechanics' lien Customer is required
            to cancel and discharge pursuant to this Agreement.

b.    For indemnification under this Section 8.2, IBM will:

      1.    promptly notify Customer in writing of the claim; and

      2.    allow Customer to control, and will cooperate with Customer in, the
            defense and any related settlement negotiations.

c.    Notwithstanding anything else to the contrary contained herein, Customer
      shall be relieved of its indemnification duty or obligation to the extent
      that IBM's bad faith, willful misconduct or gross negligence. breach of
      its contractual obligations hereunder is a cause of the damages suffered
      by the Services Recipient.

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9.0   Limitation of Liability

9.1   IBM's Limitation of Liability

Circumstances may arise where, because of a default on IBM's part or other
liability, Customer is entitled to recover damages from IBM. Regardless of the
basis on which Customer is entitled to claim damages from IBM (including
fundamental breach, negligence, misrepresentation, or other contract or tort
claim), IBM is liable for no more than:

a.    indemnification payments as provided in Section 8.1;

b.    damages for bodily injury (including death) and damage to real property
      and tangible personal property; and

c.    the amount of any other actual direct damages, up to the greater of
      $100,000 or the charges paid by Customer to IBM for the Services in the
      twelve (12) months immediately preceding the accrual of the first claim
      related to the Services. The foregoing limit also applies to any of IBM's
      Affiliates and Subcontractors. It is the cumulative maximum for which IBM
      and its Affiliates and Subcontractors are collectively responsible. Under
      no circumstances is IBM, its Affiliates or its Subcontractors liable for
      any of the following:

      1.    third party claims against Customer for damages (other than those
            expressly provided in Subsections 9.1(a) and 9.1(b)); or

      2.    loss of, or damage to, Customer's or any other entity's records or
            data.

9.2   Customer's Limitation of Liability

Circumstances may arise where, because of a default on Customer's part or other
liability, IBM is entitled to recover damages from Customer. Regardless of the
basis on which IBM is entitled to claim damages from Customer (including
fundamental breach, negligence, misrepresentation, or other contract or tort
claim), Customer is liable for no more than:

a.    Indemnification payments as provided in Section 8.2;

b.    damages for bodily injury (including death) and damage to real property
      and tangible personal property; and

(c) the amount of any other actual direct damages, up to the greater of $100,000
or the charges paid by Customer to IBM for the Services in the twelve (12)
months immediately preceding the accrual of the first claim related to the
Services. The foregoing limit also applies to any of Customer's Affiliates. It
is the cumulative maximum for which Customer and its Affiliates are collectively
responsible. Under no circumstances is Customer or its Affiliates liable for any
third party claims against IBM for damages (other than those


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expressly provided in Subsections 9.2(a) and 9.2(b)).

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10.0  Disclaimer of Consequential Damages

a.    In no event will either party be liable to the other for special,
      incidental, or indirect damages or for any consequential damages
      (including lost profits or savings), even if they are informed of the
      possibility; provided that this Section 10 does not apply to Customer's
      failure to pay any amounts owing to IBM under this Agreement (including
      amounts owing for Services that would have been rendered but for
      Customer's breach of this Agreement).

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11.0  Other Customer Obligations

11.1  Services Support

Customer will comply with its responsibilities to support the Services as
specified in Attachment A and in applicable Service Option Attachments. Such
obligations are to be performed at no charge to IBM. IBM's obligations are
contingent on Customer meeting such support obligations.

11.2 Representations and Warranties

Customer represents and warrants that:

a.    it has the requisite corporate power and authority to execute, deliver and
      perform its obligations under this Agreement; Customer has no contractual
      or other obligation that (i) restricts or prohibits Customer's execution
      or performance of this Agreement, or (ii) Customer will breach in
      connection with the execution or performance of this Agreement; and

b.    its use of the Services and all Content will comply with the Acceptable
      Use Policy.

11.3  Suspected Violations

IBM reserves the right to investigate potential violations of the
representations and warranties in Subsection 11.2(b). If IBM reasonably
determines that a breach of any such warranty has occurred, then IBM may, in its
sole and reasonable discretion:

a.    restrict Customer's access to the Services;

b.    remove or require removal of any offending Content;

c.    terminate this Agreement for cause; and/or

d.    exercise other rights and remedies, at law or in equity.

Except in an emergency or as may otherwise be required by law, before
undertaking the activities in Subsection 11.3(a) or 11.3(b), IBM will attempt to
notify Customer by any reasonably practical means under the circumstances, such
as, without limitation, by telephone or e-mail.

Customer will promptly notify IBM of any event or circumstance related to this
Agreement, Customer's use of the Services, or Content of which Customer becomes
aware that could lead to a claim or demand against IBM, and Customer will
provide all relevant information relating to such event or circumstance to IBM
at IBM's request.

11.4  Required Consents

Customer will promptly obtain and upon request provide to IBM evidence of such
Required Consents necessary for IBM to provide the Services. IBM will be
relieved of its obligations to the extent that they are affected by Customer's
failure to obtain and provide promptly to IBM any Required Consents.

11.5  Capacity Planning

Customer is responsible for determining whether the Base Components, IBM
provided Internet access bandwidth, Customer Components and their combination
will meet Customer's capacity or performance needs. Customer is responsible for
planning for and requesting changes to the Base Components or IBM provided
Internet access bandwidth, as determined by Customer, including any additional
capacity required to support anticipated peaks in demand that may significantly
increase Web site hits, transaction volumes, or otherwise increase system
resource utilization.

11.6  Content and Digital Certificates

Customer is solely responsible for:

a.    all Content including, without limitation, its selection, licensing,
      accuracy, performance, maintenance, and support; and

b.    the selection, management and use of any public and private keys and
      digital certificates it may use with the Services.

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12.0  Base Components

12.1  License

IBM grants Customer a nonexclusive, revocable license to use the Base Components
solely in connection with the Services as provided under this Agreement.
Customer agrees not to download or otherwise copy, reverse assemble, reverse
compile, or otherwise translate the software


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portions of the Base Components, other than to make one copy for backup
purposes.

12.2  Maintenance of Base Components

For Base Components provided hereunder, IBM will provide, at no additional cost
to Customer, maintenance as reasonably determined by IBM and upon notice to
Customer. Unless otherwise specified in an SOA, such maintenance excludes
upgrades to Base Components. Call back response times for Base Component
failures through issue resolution is designated in the relevant Service Option
Attachment.

12.3  No Sale or Lease of Goods

As between Customer and IBM, IBM retains all right, title and interest in the
Base Components. No goods are sold or leased by IBM under this Agreement. If
Customer desires to purchase or to lease goods from IBM, such purchase or lease
will be governed by a separate mutually acceptable written agreement between
Customer and IBM or an IBM Affiliate.

12.4  No Lease of Real Property

This Agreement is a services agreement and not a lease of any real property.

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13.0  Changes

13.1  Services

IBM, in its reasonable discretion, may change the terms and conditions of
Attachment A and/or Service Option Attachments, upon at least ninety (90) days
prior notice to Customer. IBM may change the prices of Service Option
Attachments after twelve (12) months following the applicable Service Option
Attachment Start Date upon at least ninety (90) days prior written notice to
Customer. Any such changes will not apply retroactively. If Customer disagrees
with any such changes, Customer may in its sole discretion terminate this
Agreement (or some or all of the affected Service Option Attachments) without
the payment of termination charges upon notice to IBM at least thirty (30) days
prior to the effective date of the applicable change.

13.2 Acceptable Use Policy

IBM, in its reasonable discretion, may modify the Acceptable Use Policy upon
thirty (30) days' notice to Customer.

13.3 Amendments

Except for changes pursuant to Sections 13.1 and 13.2, this Agreement may be
amended only by a writing signed by authorized representatives of both parties.

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14.0  General

14.1  Headings

The headings of the various sections of this Agreement have been inserted for
convenience only and shall not affect the interpretation of this Agreement.

14.2  Survival

Any of these terms and conditions which by their nature extend beyond the
Agreement termination or expiration remain in effect until fulfilled, including,
without limitation, Sections 3.5, 4, 5, 6, 7, 8, 9, 10, 11.2, 11.3, 11.6, 12.2,
12.3, and 14, and apply to both Customer's and IBM's respective successors and
assignees.

14.3  Choice of Law

This Agreement will be governed by the substantive laws of the State of New
York, without regard for its conflict of laws provisions.

14.4  Waiver of Jury Trial

The parties waive any right to a jury trial in any proceeding arising out of or
related to this Agreement.

14.5  Severability

If any provision of this Agreement shall be held by a court of competent
jurisdiction to be invalid, illegal, or unenforceable, the validity, legality,
and enforceability of the remaining provisions of this Agreement shall in no way
be affected or impaired thereby, so long as the remaining provisions of this
Agreement still express the original intent of the parties. If the original
intent of the parties can not be preserved, this Agreement shall either be
renegotiated or terminated.

14.6  Publicity and Trademarks

Neither party grants the other the right to use its or any of its Affiliates'
trademarks, trade names, or other designations in any promotion, publication, or
Web site without prior written consent. Except as may be required by law or as
may be required by IBM to perform the Services, neither party may disclose to
any third party the terms and conditions of this Agreement, without prior
written consent.

14.7  No Third-Party Beneficiaries

Except as expressly provided in Section 8, this Agreement does not create any
intended third party beneficiary rights.

14.8 Personnel

Each party is responsible for the supervision, direction, and control of its
respective personnel. IBM reserves the right to determine the assignment of its
personnel. IBM may subcontract portions of


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the Services to Subcontractors and Affiliates selected by IBM.

14.9  No Agency

This Agreement does not create an agency, joint venture, or partnership between
the parties.

14.10 Assignment

Customer will not assign this Agreement or any of its rights hereunder without
the prior written consent of IBM, such consent not to be unreasonably withheld.
Notwithstanding the foregoing, Customer may assign this Agreement to a successor
organization by merger, consolidation or acquisition. Any attempted assignment
in violation of the foregoing will be void. In any permitted assignment,
Customer will remain liable for its obligations hereunder.

14.11 No Resale

Customer shall not resell the Services, in whole or in part.

14.12 Risk of Loss

Risk of loss for all Base Components shall at all times remain with IBM. Risk of
loss for all Customer Components shall at all times remain with Customer.

14.13 Force Majeure

Except for payment obligations hereunder, neither party is responsible to
fulfill its obligations to the extent due to causes beyond its control.

14.14 Actions Period

Neither party will bring a legal action related to this Agreement more than two
years after the cause of action accrued.

14.15 Waiver

The failure of one party to insist upon strict adherence to any term of this
Agreement on any occasion shall not be considered a waiver, nor shall it deprive
that party of the right to insist later on adherence thereto. Any waiver must be
in writing and signed by an authorized representative of the waiving party.

14.16 Freedom of Action

Each party is free to enter into similar agreements with others.

14.17 Limitation of Licenses

Each of us grants only the licenses expressly specified herein. No other
licenses or rights (including licenses or rights under patents) are granted.

14.18 Data Protection

You agree to allow International Business Machines Corporation and entities
within its Enterprise to store and use your contact information, including
names, phone numbers, and e-mail addresses, anywhere they do business. Such
information will be processed and used in connection with our business
relationship, and may be provided to contractors, Business Partners, and
assignees of IBM Corp. and entities within its Enterprise for uses consistent
with their collective business activities, including communicating with you (for
example, for processing orders, for promotions, and for marketing research). For
personal information processed by IBM on your behalf as part of the Services,
IBM will act in accordance with your instructions by following such processing
and security obligations as are contained in this Agreement. You also confirm
that you are solely responsible for ensuring that any processing and security
obligations comply with applicable data protection laws. Your contact
information shall not be considered personal information processed on your
behalf.

14.19 Geographic Scope

Although it is possible that Services Recipients outside of the United States of
America may access Customer's Web site, IBM's delivery of the Services will only
occur within the United States of America, and IBM's obligations hereunder are
valid only in the United States of America.

14.20 Notices

Any notices required or permitted hereunder will be effective upon receipt and
will be personally delivered; mailed via the postal service; sent by reliable
overnight courier; or transmitted by confirmed facsimile. Except for notices
under Section 11.3, all notices will be in writing and addressed to the
applicable party's designated representative at the address specified in this
Agreement. Except as to notices permitted or required under Sections 3 or 8, the
parties agree that electronic mail messages sent between them using security
procedures sufficient to reasonably authenticate them will be deemed writings.
In addition, IBM may provide notice under Section 13.2 by a posting to the Web
site identified in Section 1.0(a).


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Customer and IBM agree that this Agreement, including the Base Terms and
applicable attachments and Order Forms, is the complete agreement between the
parties relating to the subject matter hereof. This Agreement replaces and
supersedes any other prior or contemporaneous agreements or communications
between the parties related to the subject matter hereof.

Agreed and Accepted:

Bluefly Inc.                                     International Business Machines
                                                 Corporation

By: /s/ Patrick C. Barry                         By: /s/ Maura Lynch Gray
  -----------------------------                     ----------------------------
  Customer Authorized Signature                        Authorized Signature

Patrick C. Barry         1/9/02                  Maura Lynch Gray        1/14/02
-------------------------------                  -------------------------------
Name (type or print)      Date                   Name (type or print)       Date

Chief Financial Officer and Chief
Operating Officer                                Business Unit Executive
---------------------------------                -------------------------------
Title                                            Title

Customer number:                                 Agreement number:
Customer address:
42 West 39th Street
9th Floor
NY,NY 10018

                                                 Engagement number:
                                                 IBM contract representative:
                                                 IBM Services identifier:  FL

After signing, please return a copy of this Agreement to the following address:

IBM Global Services
3109 W. Dr. M. L. King, Jr. Blvd.
Tampa, FL 33607
Attention:  Order Fulfillment Services


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