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                                                                    EXHIBIT 10.J







December 27, 2000



VIA OVERNIGHT MAIL

Mr. Gordon Anderson
445 Ventura Place
Vero Beach, FL  32963

Dear Gordon:

This confirms our offer and your acceptance of the position of President and
Chief Executive Officer at Exhibitgroup/Giltspur effective on January 1, 2001.
As an officer of Exhibitgroup, your monthly salary will be $27,083.34 ($325,000
per year), and you will report to Robert H. Bohannon, Chairman, President and
Chief Executive Officer of Viad Corp. Your salary will be reviewed again in
February 2002, with an increase effective April 1, 2002. You will be eligible
for five weeks vacation each year.

As CEO, you will be eligible to participate in the Viad Corp Management
Incentive Plan, with a target bonus of 50% of your base earnings. Your actual
award will be dependent on Exhibitgroup's financial results and your individual
performance. The maximum award under this Plan can be as high as 178.5% of your
target bonus (89.25% of your earnings). You may choose to defer your annual
incentive under our deferred compensation plan. You will also be eligible to
participate in the 2001 - 2003 Performance Unit Plan with a target value of
$150,000, subject to Board approval. The number of units under the Plan will be
determined at the time of the grant based on the average of the high and low of
Viad stock on the grant date. You will be eligible for a stock option grant in
February 2001 and upon hire you will receive a $100,000 grant of Incentive Stock
Options. In addition, you will receive a $150,000 grant of Performance-Based
Restricted Stock in February 2001, also subject to Board approval.

Your salary will be supplemented with a comprehensive benefit program. You will
be eligible for the Senior Executive Medical Plan, Long-Term Disability Plan,
Life Insurance Plan, $100,000 of company-paid Accidental Death and Dismemberment
Insurance. You will be reimbursed for monthly health club dues; the Company will
pay the initiation fee for a lunch club membership and will cover all
business-related expenses. You will receive an annual executive physical,
financial counseling services and tax preparation as well as company-paid
parking, eligibility for first-class air travel and a car allowance of up to
$1,200 per month. You will also be eligible for Schedule B of the Viad Corp
Supplemental Executive Retirement Plan, as well as participation in Supplemental
TRIM.
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In addition, Exhibitgroup will pay roundtrip airfare (Coach class) for you, plus
a gross-up, for your weekly commuting expenses between Illinois and Florida.

You will be paid the sum of $15,000 (grossed up) in the years 2001 and 2002 as
remuneration for the state tax differential between Florida and Illinois.

You will be a participant in the Executive Severance Plan (Golden Parachute).

The Company will provide you with a furnished Corporate apartment, up to a
maximum of $2,500 per month, for your living arrangements while in Chicago. The
apartment will be leased in the Company's name.

You will be subject to our stock ownership guidelines. Your guideline will be
three times your base salary. Meaningful progress should be made annually and
the target value should be reached within five years.

Finally, I want to confirm the terms of certain financial protection that will
be provided to you during your first three years of employment with the Company:

-    We have agreed that if your employment with the Company is terminated by
     Viad or the Company for any reason other than "Cause" during the 36-month
     period following your date of hire, you will receive 24 months base salary,
     plus an amount equal to the greater of the highest annual bonus paid to you
     while employed by the Company, or your target bonus amount at time of
     termination, plus 24 months of benefits coverage at the level you are
     covered at time of termination (including accrual of pension credit and
     participation in the Company's 401(k) program). For purposes hereof, you
     may be terminated for Cause if you are convicted of a felony, or a crime
     involving fraud or dishonesty, or if you commit an act of willful
     misconduct or gross negligence with regard to the Company that has a
     significant adverse effect on its operations or financial condition.

-    We have further agreed that you will be paid an amount equal to the
     foregoing if you elect to terminate your employment with the Company
     following a merger, consolidation, reorganization or similar transaction
     involving the Company and GES Exposition Services, Inc., which transaction
     results in a single operating company unit controlling substantially all
     the assets of the combined companies, of which you are not the Chief
     Executive Officer.

-    In consideration of the amounts to be paid hereunder, you agree that in the
     event your employment with the Company is for any reason terminated, you
     will not for a period of twenty-four (24) months following termination of
     such employment for yourself or for another employee, independent
     contractor, partner, consultant, affiliate or controlling stockholder of
     any person or entity, directly or indirectly, compete with the Company in
     any geographic area where you performed services or were responsible for
     management under this agreement for or on behalf of the Company, and that
     this non-compete covenant specifically includes, but is not limited to,
     contacting the customers, clients and prospective customers and clients of
     the Company. You acknowledge that the restrictions and obligations set
     forth and imposed herein will not prevent you from obtaining gainful
     employment in your field of expertise or cause you undue hardship, and that
     the restrictions imposed herein are reasonable and necessary to protect the
     legitimate business interests of the Company.
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Gordon, it is with a great deal of confidence that this offer is extended to
you. I know that you will find the assignment challenging and rewarding and we
are very pleased that you have decided to come back to the team.

Schedule B of the Viad Corp Retirement Income Plan and Retirement Projection
sheet prepared by Hewitt Associates are included as part of this Employment
Agreement/Offer Letter.

Should you have any questions regarding the items outlined in this letter,
please contact me at 602.207.2817.

Sincerely,

/S/ Suzanne Pearl

Suzanne Pearl
Vice President - Human Resources


                                            APPROVED:

                                            /S/ Robert H. Bohannon

                                            December 27, 2000



                                            AGREED TO AND ACCEPTED BY:

                                            /S/ Gordon Anderson

                                            January 4, 2001




Employment and Compensation can be terminated, with or without cause or notice,
at any time at the option of either the Company or employee. No representative
of the Company other than the Chief Executive Officer of Viad Corp has any
authority to enter into any agreement for employment for any specified period of
time, or make any agreement contrary to the foregoing.