| Nevada                                                         |   | 46-0521269                           |
|----------------------------------------------------------------|--------|--------------------------------------|
| (State or other jurisdiction of incorporation or organization) |   | (I.R.S. Employer Identification No.) |

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| PART I – FINANCIAL INFORMATION                                                                     |  3  |
|----------------------------------------------------------------------------------------------------------|----------|
|                                                                                                     |     |
| Item 1. Financial Statements                                                                             |  3  |
| Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations |  4  |
| Item 3. Quantitative and Qualitative Disclosures About Market Risk                                  |  9  |
| Item 4. Controls and Procedures                                                                     |  9  |
|                                                                                                     |     |
| PART II – OTHER INFORMATION                                                                        |  10 |
|                                                                                                     |     |
| Item 1. Legal Proceedings                                                                           |  10 |
| Item 2. Unregistered Sales of Equity Securities                                                     |  10 |
| Item 3. Defaults Upon Senior Securities                                                             |  10 |
| Item 4. Submission of Matters to a Vote of Security Holders                                         |  10 |
| Item 5. Other Information                                                                           |  10 |
| Item 6. Exhibits                                                                                    |  11 |

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PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

| Balance Sheets                    | F-1 |
|-----------------------------------|-----|
| Statements of Expenses            | F-2 |
| Statements of Cash Flows          | F-3 |
| Notes to the Financial Statements | F-4 |

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|                                                                                                       |   | July 31, 2009 |           |   | January 31, 2009 |   |
|------------------------------------------------------------------------------------------------------------|--------|---------------|----------------|--------|------------------|--------|
|                                                                                                       |   |          |           |   |             |   |
| ASSETS                                                                                                     |   |          |           |   |             |   |
|                                                                                                       |   |          |           |   |             |   |
| Current assets                                                                                             |   |          |           |   |             |   |
|     Cash                                                                               |   | $             | 1,871          |   |             | $      | 3,085 |   |
|     Prepaid fees and expenses                                                          |   |          | -              |   |             |   |  - |   |
|                                                                                                       |   |          |           |   |             |   |   |   |
|                                                                                                       |   |          |           |   |             |   |   |   |
| Total current assets                                                                                       |   | $             | 1,871          |   |             | $      | 3,085 |   |
|                                                                                                       |   |          |           |   |             |   |   |   |
| LIABILITIES AND STOCKHOLDER’S DEFICIT                                                                |   |          |           |   |             |   |   |   |
|                                                                                                       |   |          |           |   |             |   |   |   |
| Current liabilities                                                                                        |   |          |           |   |             |   |   |   |
|     Accounts payable and accrued liabilities                                           |   | $             | 2,016          |   |             | $      | 3,417 |   |
|                                                                                                       |   |          |           |   |             |   |   |   |
|                                                                                                       |   |          |           |   |             |   |   |   |
| Stockholder’s Deficit                                                                                |   |          |           |   |             |   |   |   |
|     Preferred Stock, $0.00001 par value; authorized                                    |   |          |           |   |             |   |   |   |
|     20,000,000 shares, none issued  and outstanding                          |   |          |           |   |             |   |   |   |
|     Common Stock, $0.00001 par value; authorized                                       |   |          |           |   |             |   |   |   |
|     180,000,000 shares, issued and outstanding 39,743,000 and 38,043,000, respectively |   |          | 397            |   |             |   | 380 |   |
|     Additional paid in capital                                                         |   |          | 166,728        |   |             |   | 101,745 |   |
| Deficit accumulated during development stage                                                               |   |          |  (167,270 | )      |             |   |  (102,457 | ) |
|                                                                                                       |   |          |           |   |             |   |   |   |
| Total stockholders’ deficit                                                                          |   |          |  (145     | )      |             |   | (332 | ) |
|                                                                                                       |   |          |           |   |             |   |   |   |
| Total liabilities and stockholder’s deficit                                                          |   | $             | 1,871          |   |             | $      | 3,085 |   |

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|                                          |   |               |       |   |             |   |       |          |   |   |       |   |   | October 16, |       |
|-----------------------------------------------|--------|--------------------|------------|--------|------------------|--------|------------|---------------|--------|--------|------------|--------|--------|-------------|------------|
|                                          |   |               |       |   |             |   |       | 2007 (Date of |   |
|                                          |   | Three months ended |       |   | Six months ended |   |       | Inception) to |   |
|                                          |   | July 31,           |       |   | July 31,         |   |       | July 31,      |   |
|                                          |   | 2009               |       |   | 2008             |   |       | 2009          |   |   | 2008       |   |   | 2009        |       |
|                                          |   |               |       |   |             |   |       |          |   |   |       |   |   |        |       |
| Expenses                                      |   |               |       |   |             |   |       |          |   |   |       |   |   |        |       |
| Research and development                      |   | $                  | -          |   |             | $      | -          |          |   | $      | -          |   |   | $           | -          |   |   | $ | 8.000 |   |
| General and administrative                    |   |               | 58,428     |   |             |   | 15,320     |          |   |   | 64,813     |   |   |        | 35,304     |   |   |   | 159,270 |   |
|                                          |   |               |       |   |             |   |       |          |   |   |       |   |   |        |       |   |   |   |   |   |
| Net loss for the period                       |   | $                  | (58,428    | )      |             | $      | (15,320    | )             |   | $      | (64,813    | )      |   | $           | (35,304    | ) |   | $ | (167,270 | ) |
|                                          |   |               |       |   |             |   |       |          |   |   |       |   |   |        |       |   |   |   |   |   |
| Basic and diluted loss per share              |   | $                  | (0.00      | )      |             | $      | (0.00      | )             |   | $      | (0.00      | )      |   | $           | (0.00      | ) |   |   | N/A |   |
|                                          |   |               |       |   |             |   |       |          |   |   |       |   |   |        |       |   |   |   |   |   |
| Weighted average number of shares outstanding |   |               | 38,152,890 |   |             |   | 38,043,000 |          |   |   | 38,098,249 |   |   |        | 38,034,690 |   |   |   | N/A |   |

----

|                                                                        |   |             |    |   |          |   |    | October 16, |   |
|-----------------------------------------------------------------------------|--------|------------------|---------|--------|---------------|--------|---------|-------------|--------|
|                                                                        |   |             |    |   | 2007 (Date of |   |
|                                                                        |   | Six months ended |    |   | Inception) to |   |
|                                                                        |   | July 31,         |    |   | July 31,      |   |
|                                                                        |   | 2009             |    |   | 2008          |   |    | 2009        |   |
|                                                                        |   |             |    |   |          |   |    |        |   |
| Cash Flows used in Operating Activities                                     |   |             |    |   |          |   |    |        |   |
| Net loss                                                                    |   | $                | (64,813 | )      |          | $      | (35,304 | )           |   | $ | (167,270 | ) |
| Adjustments to reconcile net loss to net cash used in operating activities: |   |             |    |   |          |   |    |        |   |   |   |   |
| Changes:                                                                    |   |             |    |   |          |   |    |        |   |   |   |   |
|          Prepaid expenses      |   |             |    |   |          |   | 2,167   |        |   |   |   |   |
| Accounts payable and accrued liabilities                                    |   |             | (1,401  | )      |          |   | 2,771   |        |   |   | 2,016 |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Net cash used in operating activities                                       |   |             | (66,214 | )      |          |   | (30,366 | )           |   |   | (165,254 | ) |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Financing Activities                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
|      Proceeds from Related Party Loan              |   |             | 10,000  |   |          |   |    |        |   |   | 10,000 |   |
|      Principal payments on Related Party Loan      |   |             | (10,000 | )      |          |   |    |        |   |   | (10,000 | ) |
| Proceeds on sale of common stock                                            |   |             | 65,000  |   |          |   | 16,625  |        |   |   | 167,125 |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Net cash provided by financing activities                                   |   |             | 65,000  |   |          |   | 16,625  |        |   |   | 167,125 |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Net change in cash                                                          |   |             | (1,214  | )      |          |   | (13,741 | )           |   |   | 1,871 |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Cash, beginning of the period                                               |   |             | 3,085   |   |          |   | 39,427  |        |   |   | - |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Cash, end of the period                                                     |   | $                | 1,871   |   |          | $      | 25,686  |        |   | $ | 1,871 |   |
|                                                                        |   |             |    |   |          |   |    |        |   |   |   |   |
| Supplementary disclosure of cash flow information:                          |   |             |    |   |          |   |    |        |   |   |   |   |
| Cash paid for interest                                                      |   | $                | -       |   |          | $      | -       |        |   | $ | - |   |

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| (a) | During the six months ended July 31, 2009, the former company president and shareholder loaned the company $10,000.  The loan is non-interest bearing and has no repayment terms.  This loan was repaid in full on July 7, 2009. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (b) | On July 31, 2009, the Company cancelled 23,000,000 shares of common stock held by the former president of the Company Jerry Boyd as part of a share financing agreement. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (c) | On July 6, 2009, the Company cancelled 5,000,000 shares of common stock held by the spouse of the former president of the Company as part of the financing agreement with Fullead Overseas Limited. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (a) | On July 7, 2009, the Company sold 32,500,000 shares of common stock at $.002 a share for total proceeds of $65,000. |
|-----|---------------------------------------------------------------------------------------------------------------------|

| (b) | On July 6, 2009, the Company cancelled 5,000,000 shares of common stock held by the spouse of the former president of the Company as part of the financing agreement with Fullead Overseas Limited. |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (c) | On July 6, 2009, the Company cancelled 23,000,000 shares of common stock held by the former president of the Company as part of the financing agreement with Fullead Overseas Limited. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (d) | On July 6, 2009, the Company cancelled 2,800,000 shares of common stock held by Samson Chang as part of the financing agreement with Fullead Overseas Limited. |
|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------|

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

|                                        |   | Three Months EndedJuly 31, 2009($) |       |   | Three Months EndedJuly 31, 2008($) |   |       | Six Months EndedJuly 31, 2009($) |   |   | Six Months EndedJuly 31, 2008($) |   |   | October 16, 2007(Date of Inception) toJuly 31, 2009($) |       |
|---------------------------------------------|--------|------------------------------------|------------|--------|------------------------------------|--------|------------|----------------------------------|--------|--------|----------------------------------|--------|--------|--------------------------------------------------------|------------|
| Costs and Expenses                          |   |                               | 58,428     |   |                               |   | 15,320     |                             |   |   | 64,813                           |   |   |                                                   | 35,304     |   |   |   | 167,270 |   |
| Net Loss                                    |   |                               | 58,428     |   |                               |   | 15,320     |                             |   |   | 64,813                           |   |   |                                                   | 35,304     |   |   |   | 167,270 |   |
| Net Loss per Share –Basic and Diluted |   |                               | 0.00       |   |                               |   | 0.00       |                             |   |   | 0.00                             |   |   |                                                   | 0.00       |   |   |   | N/A |   |
| Weighted Average Shares Outstanding         |   |                               | 38,152,890 |   |                               |   | 38,043,000 |                             |   |   | 38,098,249                       |   |   |                                                   | 38,034,690 |   |   |   | N/A |   |

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| Description                                                        | Target completion date or, if not known, number of months to complete | Our cost to complete ($) |
|--------------------------------------------------------------------|-----------------------------------------------------------------------|-------------------------------|
| Development of Ankle Armor                                         | September 2009                                                        | 40,000                        |
| Development of website                                             | September 2009                                                        | 5,000                         |
| Manufacture initial prototypes                                     | October 2009                                                          | 10,000                        |
| Patent protection application                                      | December 2009                                                         | 60,000                        |
| Setup of a product line and manufacturing                          | January 2010                                                          | 550,000                       |
| Acquisitions of other injury protection technologies or businesses | April 2010                                                            | 60,000                        |
| Sales and marketing                                                | 12 months                                                             | 100,000                       |
| Professional fees                                                  | 12 months                                                             | 100,000                       |
| Consulting expenses                                                | 12 months                                                             | 55,000                        |
| Corporate communications and investor relations                    | 12 months                                                             | 60,000                        |
| General and administration expenses                                | 12 months                                                             | 50,000                        |
| Total                                                              |                                                                  | 1,090,000                     |

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Item 3. Quantitative and Qualitative Disclosures About Market Risk

Item 4. Controls and Procedures

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PART II – OTHER INFORMATION

Item 1. Legal Proceedings

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Item 6. Exhibits

| ExhibitNumber | ExhibitDescription                                                                                                                                                                            |
|---------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 3.1           | Certificate of Amendment filed with the Nevada Secretary of State on August 6, 2009. (1)                                                                                                      |
| 10.1          | Share Purchase Agreement with Fullead Overseas Limited dated July 7, 2009. (2)                                                                                                                |
| 10.2          | Share Cancellation Agreement with Jerry Boyd dated July 6, 2009. (2)                                                                                                                          |
| 10.3          | Share Cancellation Agreement with Francine Boyd dated July 6, 2009. (2)                                                                                                                       |
| 10.4          | Share Cancellation Agreement with Samson Chang dated July 6, 2009. (2)                                                                                                                        |
| 31.1          | Certification of Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 |
| 31.2          | Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 |
| 32.1          | Certification of Chief Executive Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                                                     |
| 32.2          | Certification of Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                                                     |

|   | (1) | Originally filed as an exhibit to our Current Report on Form 8-K on August 14, 2009 |
|--------|-----|-------------------------------------------------------------------------------------|

|   | (2) | Originally filed as an exhibit to our Current Report on Form 8-K on July 10, 2009 |
|--------|-----|-----------------------------------------------------------------------------------|

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|                     | China Media Inc.                                      |
|--------------------------|-------------------------------------------------------|
|                     | (Registrant)                                          |
|                     |                                                  |
|                     | /s/Dean Li                                            |
| Date: September 16, 2009 | Dean Li                                               |
|                     | President, Chief Executive Officer                    |
|                     |                                                  |
|                     | /s/Ying Xue                                           |
| Date: September 16, 2009 | Ying Xue                                              |
|                     | Chief Financial Officer, Principal Accounting Officer |
|                     |                                                  |