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EXHIBIT 10.10

                               SEVERANCE AGREEMENT

This Agreement, dated as of 31 August 1999, is made by and between Rayovac
Corporation (the "Company"), a Wisconsin corporation with its principal business
address at 601 Rayovac Drive, Madison, Wisconsin 53711, and Luis A. Cancio, an
individual residing at 3 Ridgewood Drive, Bridgewater, Connecticut 06752 (the
"Executive").

                                   BACKGROUND

The Executive has been, and continues to be, privy to important confidential
information of the Company, and has developed substantial skills and knowledge
related to the Company's industry, which skills and knowledge would be of
substantial value to the Company's competition.

The Company considers it essential to the best interests of its shareholders to
foster the continued employment of key managers, and to limit their ability to
compete with the Company after their employment terminates.

The Executive and the Company wish to execute this Agreement to formalize
additional terms of the Executive's employment.

                                  UNDERTAKINGS

Now therefore, the parties agree:


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1.  TERM OF AGREEMENT. The term of this Agreement (the "Term") shall commence on
    the date hereof and shall continue in effect through 30 September 1999;
    provided, however, that commencing on 1 October 1999 and each year
    thereafter, the Term shall automatically extend one additional year unless,
    not later than 30 days prior to the end of the preceding Term, the Company
    or the Executive shall give notice not to extend the Term.

2.  SEVERANCE PAYMENTS.

    2.1  If the Executive's employment is terminated during the Term (a) by the
         Company without Cause (as defined below) or (b) by reason of death or
         Disability (as defined below), then the Company shall pay the Executive
         the amounts, and provide the Executive the benefits, described in
         Section 2.2 (the "Severance Payments").

    2.2  (a)  The Company shall pay to the Executive as severance, an amount in
              cash equal to two times the sum of (i) the Executive's base salary
              as in effect for the fiscal year ending immediately prior to the
              fiscal year in which such termination occurs, and (ii) the annual
              bonus (if any) earned by the Executive pursuant to any annual
              bonus or incentive plan maintained by the Company in respect of
              the fiscal year ending immediately prior to the fiscal year in
              which the termination occurs, such cash amount to be paid to the
              Executive ratably monthly in arrears over the Non-Competition
              Period (as defined below).

         (b)  For the 12-month period immediately following such termination,
              the Company shall arrange to provide the Executive and his
              dependents insurance benefits substantially similar to those


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              provided to the Executive and his dependents immediately prior to
              the date of termination, at no greater cost to the Executive than
              the cost to the Executive immediately prior to such date. Benefits
              otherwise receivable by the Executive pursuant to this Section
              2.2(b) shall cease immediately upon the discovery by the Company
              of the Executive's breach of the covenants contained in Sections 5
              or 6 hereof. In addition, benefits otherwise receivable by the
              Executive pursuant to this Section 2.2(b) shall be reduced to the
              extent benefits of the same type are received by or made available
              to the Executive during the 12-month period following the
              Executive's termination of employment (and any such benefits
              received by or made available to the Executive shall be reported
              to the Company by the Executive); provided, however, that the
              Company shall reimburse the Executive for the excess, if any, of
              the cost of such benefits to the Executive over such cost
              immediately prior to the date of termination.

    2.3  Any payments provided for hereunder shall be paid net of any applicable
         withholding required under federal, state, or local law and any
         additional withholding to which the Executive has agreed.

    2.4  If the Executive's employment with the Company terminates during the
         Term, the Executive shall not be required to seek other employment or
         to attempt in any way to reduce any amounts payable to the Executive by
         the Company pursuant to this Section 2.

3.  TERMINATION PROCEDURES. During the Term, any purported termination of the
    Executive's employment (other than by reason of death) shall be communicated
    by written notice of termination from one party to the other


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    in accordance with Section 8 hereof. The notice of termination shall
    indicate the specific termination provision in this Agreement relied upon
    and shall set forth in reasonable detail the facts and circumstances claimed
    to provide a basis for termination of the Executive's employment under the
    provision so indicated.

4.  NO RIGHTS TO EMPLOYMENT. This Agreement shall not be construed as creating
    an express or implied contract of employment, and except as otherwise agreed
    in writing between the Executive and the Company and authorized by the Board
    of Directors of the Company, the Executive shall not have any right to be
    retained in the employ of the Company.

5.  EXECUTIVE'S COVENANT NOT TO COMPETE.

    5.1  During the Non-Competition Period, the Executive will not, directly or
         indirectly, in any capacity, either separately, jointly, or in
         association with others, as an officer, director, consultant, agent,
         employee, owner, principal, partner, or stockholder of any business, or
         in any other capacity, engage or have a financial interest in any
         business which is involved in the design, manufacturing, marketing, or
         sale of batteries or battery operated lighting devices (excepting only
         the ownership of not more than 5% of the outstanding securities of an
         class listed on an exchange or the Nasdaq Stock Market). For purposes
         of this Agreement, the "Non-Competition Period" means the period
         beginning on the date hereof and continuing until the date which is the
         two-year anniversary of the later to occur of (a) the end of the Term
         and (b) the date of termination.

    5.2  Without limiting the generality of Section 5.1 above, during the
         Non-Competition Period the Executive will not, directly or indirectly,
         in any


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         capacity, either separately, jointly, or in association with others,
         solicit or otherwise contact any of the Company's customers or
         prospects that were customers or prospects of the Company at any time
         during the Non-Competition Period if such solicitation or contact is
         for the general purpose of selling products that satisfy the same
         general needs as any products that the Company had available for sale
         to its customers or prospects during the Non-Competition Period.

    5.3  During the Non-Competition Period, the Executive shall not, other than
         in connection with employment for the Company, solicit the employment
         or services of any employee of the Company who is or was an employee of
         the Company at any time during the Non-Competition Period. During the
         Non-Competition Period, the Executive shall not hire any employee of
         Company for any other business.

    5.4  If a court determines that the foregoing restrictions are too broad or
         otherwise unreasonable under applicable law, including with respect to
         time or space, the court is hereby requested and authorized by the
         parties to revise the foregoing restrictions to include the maximum
         restrictions allowed under the applicable law.

    5.5  For purposes of this Section 5 and Section 6, the "Company" refers to
         the Company and any incorporated or unincorporated affiliates of the
         Company.

6.  SECRET PROCESSES AND CONFIDENTIAL INFORMATION.

    6.1  The Executive will hold in strict confidence and, except as the Company
         may authorize or direct, not disclose to any person or use


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         (except in the performance of his services hereunder) any confidential
         information or materials received by the Executive from the Company or
         any confidential information or materials of other parties received by
         the Executive in connection with the performance of his duties
         hereunder. For purposes of this Section 6.1, confidential information
         or materials shall include existing and potential customer information,
         existing and potential supplier information, product information,
         design and construction information, pricing and profitability
         information, financial information, sales and marketing strategies and
         techniques, and business ideas or practices. The restriction on the
         Executive's use or disclosure of the confidential information or
         materials shall remain in force until such information is of general
         knowledge in the industry through no fault of the Executive or any
         agent of the Executive. The Executive also will return to the Company
         promptly upon its request any Company information or materials in the
         Executive's possession or under the Executive's control.

    6.2  The Executive will promptly disclose to the Company and to no other
         person, firm or entity all inventions, discoveries, improvements, trade
         secrets, formulas, techniques, processes, know-how and similar matters,
         whether or not patentable and whether or not reduced to practice, which
         are conceived or learned by the Executive during the period of the
         Executive's employment with the Company, either alone or with others,
         which relate to or result from the actual or anticipated business or
         research of the Company or which result, to any extent, from the
         Executive's use of the Company's premises or property (collectively
         called the "Inventions"). The Executive acknowledges and agrees that
         all Inventions shall be the sole property of the Company, and the
         Executive hereby assigns to the Company all of


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         the Executive's rights and interests in and to all of the Inventions,
         it being acknowledged and agreed by the Executive that all the
         Inventions are works made for hire. The Company shall be the sole owner
         of all domestic and foreign rights and interests in the Inventions. The
         Executive will assist the Company at the Company's expense to obtain
         and from time to time enforce patents and copyrights on the Inventions.

    6.3  Upon the request of, and, in any event, upon termination of the
         Executive's employment with the Company, the Executive shall promptly
         deliver to the Company all documents, data, records, notes, drawings,
         manuals, and all other tangible information in whatever form which
         pertains to the Company, and the Executive will not retain any such
         information or any reproduction or excerpt thereof.

7.  SUCCESSORS; BINDING AGREEMENT

    7.1  In addition to any obligations imposed by law upon any successor to the
         Company, the Company will require any successor (whether direct or
         indirect, by purchase, merger, consolidation or otherwise) to all or
         substantially all of the business or assets of the Company to expressly
         assume and agree to perform this Agreement in the same manner and to
         the same extent that the Company would be required to perform it if no
         such succession had taken place. Failure of the Company to obtain such
         assumption and agreement prior to the effectiveness of any such
         succession shall be a breach of this Agreement and shall entitle the
         Executive to the Severance Payments, except that, for purposes of
         implementing the foregoing, the date on which any such succession
         becomes effective shall be deemed the date of termination. For purposes
         of this Agreement,


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         "Company" shall mean Rayovac Corporation, a Wisconsin corporation, and
         shall include any successor to its business or assets which assumes and
         agrees to perform this Agreement by operation of law, or otherwise.

    7.2  This Agreement shall inure to the benefit of and be enforceable by the
         Executive's personal or legal representatives, executors,
         administrators, successors, heirs, distributees, devisees and legatees.
         If the Executive shall die while any amount would still be payable to
         the Executive hereunder (other than amounts which, by their terms,
         terminate upon the death of the Executive) if the Executive had
         continued to live, all such amounts, unless otherwise provided herein,
         shall be paid in accordance with the terms of this Agreement to the
         executors, personal representatives or administrators of the
         Executive's estate.

8.  NOTICES. For the purpose of this Agreement, notices and all other
    communications provided for in the Agreement shall be in writing and shall
    be deemed to have been duly given (a) when delivered personally, (b) upon
    confirmation of receipt when such notice or other communication is sent by
    facsimile or telex, (c) one day after delivery to an overnight delivery
    courier, or (d) on the fifth day following the date of deposit in the United
    States mail if sent first class, postage prepaid, by registered or certified
    mail.

9.  SURVIVAL. The obligations of the Company and the Executive under this
    Agreement which by their nature may require either partial or total
    performance after the expiration of the Term (including, without limitation,
    those under Sections 2, 5 and 6 hereof) shall survive such expiration.


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10. AMENDMENT; WAIVER. This Agreement may be amended, modified, superseded, or
    canceled, and the terms hereof may be waived, only by a written instrument
    executed by all of the parties hereto or, in the case of a waiver, by the
    party waiving compliance. The failure of any party at any time or times to
    require performance of any provision hereof shall in no manner affect the
    right at a later time to enforce the same. No waiver by any party of the
    breach of any term or covenant contained in this Agreement, whether by
    conduct or otherwise, in any one or more instances, shall be deemed to be,
    or construed as, a further or continuing waiver of any such breach, or a
    waiver of the breach of any other term or covenant contained in this
    Agreement.

11. EQUITABLE RELIEF. Breach of any provision of Sections 5 or 6 of this
    Agreement would result in irreparable injuries to the Company, the remedy at
    law for any such breach will be inadequate, and upon breach of such
    provisions, the Company, in addition to all other available remedies, shall
    be entitled as a matter of right to injunctive relief in any court of
    competent jurisdiction without the necessity of proving the actual damage to
    the Company.

12. ENTIRE AGREEMENT. This Agreement constitutes the entire understanding of the
    parties hereto with respect to the subject matter hereof and supersedes all
    prior negotiations, discussions, writings, and agreements between them.

13. VALIDITY. The invalidity or unenforceability of any provision of this
    Agreement shall not affect the validity or enforceability of any other
    provision of this Agreement, which shall remain in full force and effect.


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14. COUNTERPARTS. This Agreement may be executed in two counterparts, each of
    which shall be deemed to be an original but both of which together will
    constitute one and the same instrument.

15. DEFINITIONS. For purposes of this Agreement, the following terms shall have
    the meanings indicated below:

    (a)  "Cause" for termination by the Company of the Executive's employment
         shall mean (i) the commission by the Executive of any fraud,
         embezzlement or other material act of dishonesty with respect to the
         Company or any of its affiliates (including the unauthorized disclosure
         of confidential or proprietary information of the Company or any of its
         affiliates or subsidiaries); (ii) Executive's conviction of, or plea of
         guilty or NOLO CONTENDERE to, a felony or other crime involving moral
         turpitude; (iii) Executive's willful misconduct; (iv) willful failure
         or refusal by Executive to perform his duties and responsibilities to
         the Company or any of its affiliates which failure or refusal to
         perform is not remedied within 30 days after receipt of a written
         notice from the Company detailing such failure or refusal to perform;
         or (v) Executive's breach of any of the terms of this Agreement or any
         other agreement between Executive and the Company which breach is not
         cured within 30 days subsequent to notice from the Company to Executive
         of such breach.

    (b)  "Disability" shall be deemed the reason for the termination by the
         Company of the Executive's employment, if, as a result of the
         Executive's inability to perform his duties by reason of any mental,
         physical or other disability for a period of at least 6 consecutive
         months (for purposes hereof, "disability" has the same meaning as in
         the Company's disability policy), the Company shall have given the


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         Executive a notice of termination for Disability, and, within 30 days
         after such notice of termination is given, the Executive shall not
         have returned to the full-time performance of the Executive's duties.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

RAYOVAC CORPORATION                              EXECUTIVE

By: /s/ Kent J. Hussey                           /s/ Luis A. Cancio
    -------------------------------------        ----------------------------
    Kent J. Hussey                               Luis A. Cancio
    President and Chief Operating Officer