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                                                                   Exhibit 10.38

                              EMPLOYMENT AGREEMENT


      Employment Agreement, dated the 1st day of May, 2000 by and between
Anthony J. Cherichella (the "Employee") and Boron, LePore & Associates, Inc., a
Delaware corporation (the "Company"). In consideration of the mutual promises
and covenants herein contained, the parties hereto agree as follows:

      1.    Employment.

            Subject to the provisions of Section 6, the Company hereby employs
the Employee and the Employee accepts such employment upon the terms and
conditions hereinafter set forth.

      2.    Term of Employment.

            Subject to the provisions of Section 6, the term of the Employee's
employment pursuant to this Agreement shall commence on and as of the date
hereof (the "Effective Date") and shall terminate on the first anniversary of
the Effective Date; provided, however, that the term of the Employee's
employment pursuant to this Agreement shall be extended automatically for
successive one-year periods ending on the relevant anniversary of the Effective
Date unless either party gives the other notice no later than 90 days prior to
the scheduled termination date (i.e., the first anniversary of the Effective
Date or any later anniversary) of his or its determination not to extend the
term of the Employee's employment pursuant to this Agreement, whereupon such
term of employment shall terminate as of such anniversary date; and provided
further, however, that in the event a Change of Control (as defined in Section
10 hereof) shall occur, then (subject to Sections 6 and 10) such term of
employment shall not expire by reason of non-extension by the Company pursuant
to this Section 2 prior to the date which is 12 months following such Change of
Control. The period during which the Employee serves as an employee of the
Company in accordance with and subject to the provisions of this Agreement is
referred to in this Agreement as the "Term of Employment."

      3.    Duties.

            During the Term of Employment, the Employee (a) shall serve as an
employee of the Company with the titles of Executive Vice President, Chief
Financial Officer, Corporate Secretary and Treasurer, reporting to the President
of the Company, and shall perform such duties and have such responsibilities and
shall have such additional or alternative duties as may be reasonably determined
by the President of the Company, consistent with the general area of the
Employee's experience and skills; (b) upon the request of the Chief Executive
Officer or President of the Company, shall serve as an officer and/or director
of the Company's subsidiaries; and (c) shall render all services reasonably
incident to the foregoing. The Employee hereby accepts such employment, agrees
to serve the Company in the capacities
<PAGE>

indicated, and agrees to use his best efforts in, and shall devote his full
working time, attention, skill and energies to, the advancement of the interests
of the Company and its subsidiaries and the performance of his duties and
responsibilities hereunder.

      4.    Salary and Bonus.

            (a) During the Term of Employment, the Company shall pay the
Employee a salary at the annual rate of $200,000 per annum (the "Base Salary").
Such Base Salary shall be subject to withholding under applicable law, shall be
pro rated for partial years and shall be payable in periodic installments not
less frequently than monthly in accordance with the Company's usual practice for
executives of the Company as in effect from time to time. The Board of Directors
or Compensation Committee of the Company shall review the Base Salary of the
Employee at least annually, but such salary shall not be set at a rate lower
than $200,000 per annum.

            (b) Bonus. Upon execution of this Agreement, the Employee shall
receive a bonus of $15,000, which shall be promptly returned in full to the
Company if the Employee's Employment is terminated pursuant to Section 6(b) or
6(d) below within three months of the date hereof. During 2000, the Employee
shall be entitled to participate in the 2000 Executive Bonus Plan and his target
bonus shall be 40% of his Base Salary (as appropriately pro rated from the date
hereof for the partial year). During the Term of Employment, the Employee shall
be entitled to participate in such executive bonus plan as may be established by
the Company and then in effect, subject to and in accordance with the terms
thereof, provided that the Employee's target bonus, if any, for each year
following 2000 shall be established and approved by the Compensation Committee
of the Company by March 1 of such year.

      5.    Benefits.

            (a) During the Term of Employment, the Employee shall be entitled to
participate in any and all medical, pension, dental and life insurance plans,
disability income plans, stock incentive plans, retirement arrangements and
other employment benefits as in effect from time to time for executive officers
of the Company generally. Such participation shall be subject to (i) the terms
of the applicable plan documents (including, as applicable, provisions granting
discretion to the Board of Directors of the Company or any administrative or
other committee provided for therein or contemplated thereby); and (ii)
generally applicable policies of the Company.


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<PAGE>

            (b) Notwithstanding the foregoing, during the Term of Employment the
Company shall provide the Employee with or reimburse the Employee for a Company
automobile and club dues in accordance with the Company's practices for
executive officers, as in effect from time to time.

            (c) The Company shall promptly reimburse the Employee for all
reasonable business expenses incurred by the Employee during the Term of
Employment in accordance with the Company's practices for executive officers of
the Company with a similar level of responsibility, as in effect from time to
time.

            (d) During the Term of Employment, the Employee shall receive paid
vacation annually in accordance with the Company's practices for executive
officers, as in effect from time to time, but in any event not less than four
(4) weeks per calendar year.

            (e) The Company will purchase on behalf of the Employee a term life
insurance policy providing a death benefit of $1,000,000 in the event of the
Employee's death and naming such person or persons as the Employee may designate
as loss payee or payees. The obligation to purchase and the maintenance of such
life insurance policy during the Term of Employment, however, shall be
contingent upon (i) the Employee's satisfactory completion of all requirements
in connection therewith including, without limitation, a physical examination,
and (ii) the annual premium payments for such policy not exceeding $5,000;
provided, however, that if such amount is not adequate to cover a policy with a
death benefit of $1,000,000, the Company shall purchase a term life insurance
policy providing for the maximum death benefit payable for an annual premium of
$5,000.

            (f) Compliance with the provisions of Section 4(b) or Section 5
shall in no way create or be deemed to create any obligation, express or
implied, on the part of the Company or any of its affiliates with respect to the
continuation of any particular benefit or other plan or arrangement maintained
by them or their subsidiaries as of or prior to the date hereof or the creation
and maintenance of any particular benefit or other plan or arrangement at any
time after the date hereof, except as provided in Sections 5(b), 5(c), 5(d) and
5(e).

      6.    Termination of Employment of the Employee.

            Prior to the expiration of the Term of Employment as provided in
Section 2 hereof, this Agreement may or shall (as applicable) be terminated as
follows:

            (a) At any time by the mutual consent of the Employee and the
Company.


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<PAGE>

            (b) At any time for "cause" by the Company upon written notice to
the Employee. For purposes of this Agreement, a termination shall be for "cause"
if:

                  (i) the Employee shall commit an act of fraud, embezzlement,
            misappropriation or breach of fiduciary duty against the Company or
            any of its subsidiaries, or shall be convicted by a court of
            competent jurisdiction of, or shall plead guilty or nolo contendere
            to, any felony or any crime involving moral turpitude; or

                  (ii) the Employee shall commit a breach of any of the
            covenants, terms or provisions hereof, which breach has not been
            remedied within thirty (30) days after delivery to the Employee by
            the Company of written notice of the facts constituting the breach;
            or

                  (iii) the Employee shall have failed to comply with written
            instructions from the Company's Chief Executive Officer, which are
            reasonable and consistent with Section 3, or shall have
            substantially failed to perform the Employee's duties hereunder for
            a period of thirty (30) days after written notice from the Company.

            Upon termination for cause as provided in this Section 6(b), (A) all
      obligations of the Company under this Agreement shall thereupon
      immediately terminate other than any obligation of the Company with
      respect to earned but unpaid Base Salary and benefits contemplated hereby
      to the extent then accrued or vested, it being understood that upon any
      such termination the Employee shall not be entitled to (1) receive any
      bonus or portion thereof from the Company or any of its affiliates not
      then paid whether pursuant to Section 4 or otherwise, or (2) any
      continuation of benefits except as may be required by law, and (B) the
      Company shall have any and all rights and remedies under this Agreement
      and applicable law; provided, however, that termination of this Agreement
      by the Employee for Good Reason (as defined in Section 10) within 12
      months following a Change of Control shall not be deemed grounds for
      termination pursuant to this Section 6(b).

            (c) Upon the death of the Employee or upon the permanent disability
(as defined below) of the Employee continuing for a period in excess of one
hundred eighty (180) consecutive days. Upon any such termination of the
Employee's employment as provided in this Section 6(c), all obligations of the
Company under this Agreement shall thereupon immediately terminate other than
(i) any obligation of the Company with respect to earned but unpaid Base Salary
and benefits contemplated hereby to the extent accrued or vested through the
date of termination; (ii) the obligation of the Company to pay the Employee or
his estate cash bonuses earned as of the date of termination; and (iii) the
obligation of the Company to pay the Employee or his estate a pro rated portion
of the Employee's target bonus if the criteria for earning such bonus are
achieved by a successor to the Employee following the termination of the
Employee


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pursuant to this Section 6(c). As used herein, the terms "permanent disability"
or "permanently disabled" shall mean the inability of the Employee, by reason of
injury, illness or other similar cause, to perform a major part of his duties
and responsibilities in connection with the conduct of the business and affairs
of the Company, as determined reasonably and in good faith by the Company.

            (d) By the Employee on at least 60 days' prior written notice to the
Company. Upon termination by the Employee as provided in this Section 6(d), all
obligations of the Company under this Agreement thereupon immediately shall
terminate other than any obligation of the Company with respect to earned but
unpaid Base Salary and benefits contemplated hereby to the extent accrued or
vested through the date of termination, it being understood that in the event of
such a termination the Employee shall not be entitled to (i) receive any bonus
from the Company or any of its affiliates not then paid whether pursuant to
Section 4 or otherwise with respect to any period during or after the Term of
Employment or (ii) any continuation of benefits except to the extent required by
law.

            (e) At any time without "cause" (as defined in Section 6(b)) by the
Company upon written notice to the Employee. In the event of termination of the
Employee by the Company pursuant to this Section 6(e), the Company shall
continue to make Base Salary payments to the Employee in the manner contemplated
by Section 4(a) from the date of termination through the first anniversary of
the date on which such termination occurs, and the Company shall also remain
obligated to pay the full amount of the target bonus contemplated by Section
4(b) for the year in which such termination occurs, whether or not such bonus is
earned or would otherwise have been paid, at the time it otherwise would have
paid such bonuses; subject, however, to the provisions of Section 10 in the
event any such termination occurs within 12 months following any Change of
Control. Notwithstanding the foregoing, if the Employee's employment terminates
pursuant to Section 6(e) or 6(f) in the 12 months following a Change of Control
and at the time of such termination no target bonus shall be in effect or such
target bonus shall be lower than the higher of the Employee's target bonuses
(whether paid or not) for each of the two most recent years, then in such
circumstances the bonus payment of the Employee's severance which is otherwise
used to determine the amount payable pursuant to this Agreement shall be the
higher of the Employee's target bonuses for the two most recent years and all
amounts due shall be paid promptly following such termination. Such payments of
bonus and Base Salary amounts contemplated by Section 6(e) or 6(f) are agreed by
the parties hereto to be in full satisfaction, compromise and release of any
claims arising out of the Employee's employment or termination thereof pursuant
to this Section 6(e) or Section 6(f). In any case the payment of all such
amounts under Sections 6(e) or 6(f) shall be contingent upon the Employee's
compliance with Section 8 below and the Employee's delivery of a general release
upon termination of employment covering all matters arising under or connection
with this Agreement. Such release shall be in a form reasonably satisfactory to
the Company, it being understood that no severance benefits shall be provided
unless and until the Employee determines to execute and deliver such release.


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<PAGE>

            (f) The Employee shall have the right to terminate his employment
hereunder (i) in the event of a material default by the Company in the
performance of its obligations hereunder, after the Employee has given written
notice to the Company specifying such default by the Company and giving the
Company a reasonable time, not less than 30 days, to conform its performance to
its obligations hereunder or (ii) without limitation of clause (i), for Good
Reason during the 12 months following any Change of Control as contemplated by
Section 10. The rights and obligations of the parties shall be as set forth in
Section 6(e) and Section 10, as applicable, in the event of any such
termination.

            (g) In the event either party gives a notice of non-renewal to be
effective as of any anniversary hereof as contemplated by Section 2, then all
obligations of the parties hereunder shall terminate as of the end of the Term
of Employment except as contemplated by Sections 7, 8, 9, 11, 12, 13 and 14
hereof.

      7.    Confidentiality; Proprietary Rights.

            (a) In the course of performing services hereunder, on behalf of the
Company (for purposes of this Section 7, including all predecessors of the
Company) and its affiliates, the Employee has had and from time to time will
have access to confidential records, data, customer lists, trade secrets and
other confidential information owned or used in the course of business by the
Company and its affiliates (the "Confidential Information"). The Employee agrees
(i) to hold the Confidential Information in strict confidence; (ii) not to
disclose the Confidential Information to any person (other than in the regular
business of the Company or its affiliates); and (iii) not to use, directly or
indirectly, any of the Confidential Information for any competitive or
commercial purpose other than on behalf of the Company and its affiliates;
provided, however, that the limitations set forth above shall not apply to any
Confidential Information which (A) is then generally known to the public; (B)
became or becomes generally known to the public through no fault of the
Employee; or (C) is disclosed in accordance with an order of a court of
competent jurisdiction or applicable law. Upon the termination of the Employee's
employment with the Company for any reason, all Confidential Information
(including, without limitation, all data, memoranda, customer lists, notes,
programs and other papers and items, and reproductions thereof relating to the
foregoing matters) in the Employee's possession or control, shall be immediately
returned to the Company or the applicable affiliate and remain in its or their
possession.

            (b) The Employee recognizes that the Company and its affiliates
possess a proprietary interest in all of the information described in Section
7(a), subject to the provisions and limitations thereof, and have the exclusive
right and privilege to use, protect by copyright, patent or trademark, or
otherwise exploit the processes, ideas and concepts described therein to the
exclusion of the Employee, except as otherwise agreed between the Company and
the Employee in writing. The Employee expressly agrees that any products,
inventions, discoveries or improvements made by the Employee or his agents or
affiliates in the course of the Employee's employment, including any of the
foregoing which is based on or arises out of the


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<PAGE>

information described in Section 7(a), shall be the property of and inure to the
exclusive benefit of the Company. The Employee further agrees that any and all
products, inventions, discoveries or improvements developed by the Employee
(whether or not able to be protected by copyright, patent or trademark) during
the course of his employment, or involving the use of the time, materials or
other resources of the Company or any of its affiliates, shall be promptly
disclosed to the Company and shall become the exclusive property of the Company,
and the Employee shall execute and deliver any and all documents necessary or
appropriate to implement the foregoing.

            (c) The Employee agrees, while he is employed by the Company, to
offer or otherwise make known or available to it, as directed by the President
of the Company and without additional compensation or consideration, any
business prospects, contacts or other business opportunities that he may
discover, find, develop or otherwise have available to him in any field in which
the Company or its affiliates are engaged.

      8.    Non-Competition.

            In view of the fact that any activity of the Employee in violation
of the terms hereof would deprive the Company and its subsidiaries, if any, of
the benefits of their bargain under this Agreement, as a material inducement to
and a condition precedent of the Company's payment obligations hereunder and the
other covenants set forth herein, and to preserve the goodwill associated with
the Boron, LePore business, the Employee hereby agrees that during the term of
the Employee's employment with the Company and its subsidiaries and thereafter
for a period of one year following the termination of the Employee's employment
with the Company, regardless of the circumstances of termination, he will not,
without the express written consent of the Company, directly or indirectly,
anywhere in the United States, engage in any activity which is, or participate
or invest in, or provide or facilitate the provision of financing to, or assist
(whether as owner, part-owner, shareholder, partner, director, officer, trustee,
employee, agent or consultant, or in any other capacity), any business,
organization or person other than the Company (or any affiliate of the Company),
whose business, activities, products or services are competitive with any of the
business, activities, products or services conducted or offered by the Company
and its subsidiaries at the time of the termination of Employee's employment
with the Company, which business, activities, products and services shall
include in any event peer influence meetings, telemarketing activities, contract
sales, field force logistics services and outsource marketing involving
pharmaceutical and healthcare companies. Without implied limitation, the
foregoing covenant shall include hiring or engaging or attempting to hire or
engage for or on behalf of himself or any such competitor, any officer or
employee of the Company or any of its direct and/or indirect subsidiaries,
encouraging for or on behalf of himself or any such competitor, any such officer
or employee to terminate his or her relationship or employment with the Company
or any of its direct or indirect subsidiaries, soliciting for or on behalf of
himself or any such competitor any client of the Company or any of its direct or
indirect subsidiaries and diverting to any person (as defined in Section 14) any
client or business opportunity of the Company or any of any of its direct or
indirect subsidiaries.


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<PAGE>

      Notwithstanding anything herein to the contrary, the Employee may make
passive investments in any enterprise the shares of which are publicly traded if
such investment constitutes less than five (5%) percent of the equity of such
enterprise.

      The Employee acknowledges that neither the Employee nor any business
entity controlled by him is a party to any contract, commitment, arrangement or
agreement which could, following the date hereof, restrain or restrict the
Company or any subsidiary or affiliate of the Company from carrying on its
business or restrain or restrict the Employee from performing his obligations
under this Agreement and as of the date of this Agreement the Employee has no
business interests in or relating to the pharmaceutical industry whatsoever
other than his interest in the Company, or interests in public companies of less
than five (5%) percent. The Employee further acknowledges that he will not bring
to the premises of the Company any copies or other tangible embodiments of
non-public information belonging to or obtained from any previous employment or
other party.

      9.    Specific Performance; Severability.

            It is specifically understood and agreed that any breach of the
provisions of Section 7 or 8 hereof by the Employee is likely to result in
irreparable injury to the Company and/or its affiliates, that the remedy at law
alone will be an inadequate remedy for such breach and that, in addition to any
other remedy it may have, the Company shall be entitled to enforce the specific
performance of this Agreement by the Employee and to seek both temporary and
permanent injunctive relief (to the extent permitted by law), without the
necessity of posting a bond or proving actual damages. In case any of the
provisions contained in this Agreement shall for any reason be held to be
invalid, illegal or unenforceable in any respect, any such invalidity,
illegality or unenforceability shall not affect any other provision of this
Agreement, but this Agreement shall be construed as if such invalid, illegal or
unenforceable provision had been limited or modified (consistent with its
general intent) to the extent necessary to make it valid, legal and enforceable,
or if it shall not be possible to so limit or modify such invalid, illegal or
unenforceable provision or part of a provision, this Agreement shall be
construed as if such invalid, illegal or unenforceable provision or part of a
provision had never been contained in this Agreement.

      10.   Assignability; Change of Control.

      This Agreement shall inure to the benefit of, and be binding upon and
assignable to, successors of the Company by way of merger, reorganization,
consolidation or other sale. In addition, if the Company sells all or
substantially all of its assets, the Company will cause this Agreement to be
assumed by the buyer and if the buyer does not assume this Agreement, such
non-assumption shall be treated as a material breach under Section 6(f). This
Agreement may not be assigned by the Employee. Notwithstanding the foregoing or
any other provision of this Agreement to the contrary, in the event of (a) the
sale of all or substantially all of the assets of the Company and its
Subsidiaries to another person or entity; (b) a merger, reorganization or
consolidation in which the holders of the Company's outstanding voting power
immediately


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<PAGE>

prior to such transaction do not own a majority of the outstanding voting power
of the surviving or resulting entity immediately upon completion of such
transaction; (c) the sale of all or substantially all of the outstanding stock
of the Company to an unrelated person or entity in which the holders of the
Company's outstanding voting power immediately prior to such transaction do not
own a majority of the outstanding voting power of the surviving or resulting
entity immediately upon completion of such transaction; or (d) any other
transaction or series of transactions where the owners of the Company's
outstanding voting power immediately prior to such transaction do not own a
majority of the outstanding voting power of the surviving or resulting entity
immediately upon completion of such transaction (collectively, a "Change of
Control"), if, and within the 12 months thereafter, the Company terminates the
Employee's employment pursuant to Section 6(e) or the Employee terminates his
employment pursuant to Section 6(f), including for Good Reason (as hereinafter
defined), the Employee shall receive severance of two years Base Salary rather
than one year, payable through the second anniversary of such termination, in
addition to two times the bonus payment contemplated by Section 6(e). For
purposes of this Agreement, "Good Reason" shall mean the occurrence of any of
the following events: (A) a substantial adverse change in the nature or scope of
the Employee's responsibilities, authorities, title, powers, functions, or
duties; (B) a reduction in the Employee's annual base salary except for
across-the-board salary reductions similarly affecting all or substantially all
executive officers; or (C) the relocation of the offices at which the Employee
is principally employed to a location more than fifty (50) miles from Fair Lawn,
New Jersey.

      11.   Notices.

            All notices, requests, demands and other communications hereunder
shall be in writing and shall be deemed to have been duly given if faxed (with
transmission acknowledgment received), delivered personally or mailed by
certified or registered mail (return receipt requested) as follows:

To the Company:   Boron, LePore & Associates, Inc.
                  17-17 Route 208 North
                  Fair Lawn, New Jersey  07410
                  Attention: Steven Freeman, President

To the Employee:  Anthony J. Cherichella
                  c/o Boron, LePore & Associates, Inc.
                  17-17 Route 208 North
                  Fair Lawn, New Jersey  07410

or to such other address or fax number of which any party may notify the other
parties as provided above. Notices shall be effective as of the date of such
delivery, mailing or fax.

      12. Dispute Resolution. In the event of a dispute between the parties
concerning the breach, termination, negotiation, or validity of this Agreement
or any stock option


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agreement to which the Employee and Company are party and/or a dispute
concerning the rights or obligations of the parties arising out of or relating
to this Agreement or any stock option agreement, that the parties are unable to
resolve amicably between themselves within sixty (60) days of proper notice from
one party to another, such dispute shall be settled by arbitration in the State
of New Jersey in an expedited manner in accordance with the J.A.M.S./Endispute
Comprehensive Arbitration Rules and Procedures by a duly registered arbitrator
to be selected jointly by the parties. The arbitration shall be governed by the
United States Arbitration Act, 9 U.S.C. ss.ss. 1-16. The decision of the
arbitrator shall be final and binding upon the parties.

      Each of the parties irrevocably submits to the jurisdiction of the courts
of New Jersey for the purpose of enforcing the dispute resolution provision of
this Section 12. Each party further irrevocably waives any objection to
proceeding before J.A.M.S./Endispute based upon lack of personal jurisdiction or
to the laying of venue and further irrevocably and unconditionally waives and
agrees not to make a claim in any court that dispute resolution before
J.A.M.S./Endispute has been brought in an inconvenient forum. Each of the
parties hereto consents to service of process by registered mail at the address
to which notices are to be given. Each of the parties hereto agrees that his or
its submission to jurisdiction and his or its consent to service of process by
mail is made for the express benefit of the other parties hereto.
Notwithstanding anything to the contrary herein, the provisions of this Section
12 shall not apply to any equitable remedies to which any party may be entitled
to hereunder.

      13.   Litigation and Regulatory Cooperation.

            During and after Employee's employment, the Employee shall
reasonably cooperate with the Company in the defense or prosecution of any
claims or actions now in existence or which may be brought in the future against
or on behalf of the Company which relate to events or occurrences that
transpired while the Employee was employed by the Company; provided, however,
that such cooperation shall not materially and adversely affect the Employee or
expose the Employee to an increased probability of civil or criminal litigation.
The Employee's cooperation in connection with such claims or actions shall
include, but not be limited to, being available to meet with counsel to prepare
for discovery or trial and to act as a witness on behalf of the Company at
mutually convenient times. During and after the Employee's employment, the
Employee also shall cooperate fully with the Company in connection with any
investigation or review of any federal, state or local regulatory authority as
any such investigation or review relates to events or occurrences that
transpired while the Employee was employed by the Company. The Company shall
also provide the Employee with compensation on an hourly basis calculated at his
final base compensation rate (calculated by taking the final base compensation
rate divided by 48 weeks of 40 hours each) for requested litigation and
regulatory cooperation that occurs after his termination of employment, and
reimburse the Employee for all costs and expenses incurred in connection with
his performance under this Paragraph 13, including, but not limited to,
reasonable attorneys' fees and costs.

      14.   Miscellaneous.


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<PAGE>

            This Agreement shall be governed by and construed under the laws of
the State of New Jersey, and shall not be amended, modified or discharged in
whole or in part except by an agreement in writing signed by both of the parties
hereto. The failure of either of the parties to require the performance of a
term or obligation or to exercise any right under this Agreement or the waiver
of any breach hereunder shall not prevent subsequent enforcement of such term or
obligation or exercise of such right or the enforcement at any time of any other
right hereunder or be deemed a waiver of any subsequent breach of the provision
so breached, or of any other breach hereunder. This Agreement supersedes,
terminates and in all respects replaces all prior understandings and agreements,
written or oral, between the parties relating to the subject matter hereof (but
not including any Stock Option Agreements between the Company and the Employee).
For purposes of this Agreement, the term "person" means an individual,
corporation, partnership, association, trust or any unincorporated organization;
a "subsidiary" of a person means any corporation more than 50 percent of whose
outstanding voting securities, or any partnership, joint venture or other entity
more than 50 percent of whose total equity interest, is directly or indirectly
owned by such person; and an "affiliate" of a person shall mean, with respect to
a person or entity, any person or entity which directly or indirectly controls,
is controlled by, or is under common control with such person or entity.


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      IN WITNESS WHEREOF, the parties have executed this Agreement under seal as
of the date first set forth above.

      BORON, LePORE & ASSOCIATES, INC.


      By: /s/Steven M. Freeman
         ----------------------------------
            Steven Freeman, President


      /s/ Anthony J. Cherichella
      -------------------------------------
      ANTHONY J. CHERICHELLA


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