UNITED
STATES


SECURITIES
AND EXCHANGE COMMISSION


Washington,
D.C.  20549





Form
10-Q





x      QUARTERLY
REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934





For
the quarterly period ended September 30,
2009






TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934




Commission
file number 333-149978




DIAMOND
INFORMATION INSTITUTE, INC


(Exact
name of registrant as specified in its charter)





New
      Jersey
            
            22-2935867(State
      or other jurisdiction of incorporation or organization)
            
            (I.R.S.
      Employer Identification No.)





12
      Daniel Road EastFairfield,
      New Jersey
            
            07004(Address
      of principal executive offices)
            
            (Zip
      Code)





(973)
227-3230


(Registrant’s
telephone number, including area code)








Indicate
by check mark whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days.


Yes x   No






Indicate
by check mark whether the registrant has submitted electronically and posted on
its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this
chapter) during the preceding 12 months (or for such shorter period that the
registrant was required to submit and post such files).


Yes
   No
x





Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting
company.  See definitions of “large accelerated filer,” “accelerated
filer” and “smaller reporting company” in Ruble 12b-2 of the Exchange
Act.





Large
      accelerated filer  
            Accelerated
      filer  Non-accelerated
      filer   (Do not check if a smaller reporting
      company)
            Smaller
      reporting company  x





Indicate
by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act). Yes     No x





The
number of shares of Common Stock, $0.001 par value, outstanding on November 11,
2009, was 11,863,100 shares (of the 11,863,100 shares 50,000 were issued in
error and are in the process of being cancelled).





PART
I – FINANCIAL INFORMATION





Item
1. Financial Statements.





DIAMOND
      INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIOBALANCE
      SHEETSSeptember 30,
            
            
            December 31,2009
            
            
            
            2008
            *(Unaudited)Assets:Current
      Assets:Accounts
      Receivable – Net
            
            $
            332,231
            
            
            $
            713,194Inventory
            
            
            1,468,506
            
            
            
            1,326,989Prepaid
      Expenses
            
            
            6,752
            
            
            
            39,138Total
      Current Assets
            
            
            1,807,489
            
            
            
            2,079,321Property
      and Equipment – Net
            
            
            174,938
            
            
            
            160,983Other
      Assets:Investment
      in Unconsolidated Affiliate
            
            
            5,000
            
            
            
            5,000Total
      Assets
            
            $
            1,987,427
            
            
            $
            2,245,304*Derived
      from audited financial statements for the year ended December 31, 2008
      (See Form 10-K
              Annual
      Report filed on March 26, 2009 with the Securities and Exchange
      Commission).See
      Notes to Financial Statements.








1


DIAMOND
      INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIOBALANCE
      SHEETSSeptember 30,
            
            
            December 31,2009
            
            
            
            2008
            *(Unaudited)Liabilities
      and Stockholders' Equity (Deficit):Current
      Liabilities:Cash
      Overdraft
            
            $
            24,671
            
            
            $
            7,345Accounts
      Payable and Accrued Expenses
            
            
            469,271
            
            
            
            446,892Bank
      Lines of Credit – Net
            
            
            925,201
            
            
            
            910,449Current
      Maturities of Notes Payable
            
            
            87,273
            
            
            
            82,015Current
      Maturities of Capital Leases
            
            
            21,804
            
            
            
            23,402Advances
      from Stockholder – Net
            
            
            471,078
            
            
            
            394,532Sales
      Returns and Allowances Reserve
            
            
            34,808
            
            
            
            132,353Total
      Current Liabilities
            
            
            2,034,106
            
            
            
            1,996,988Long-Term
      LiabilitiesNotes
      Payable
            
            
            116,987
            
            
            
            97,270Capital
      Leases
            
            
            22,793
            
            
            
            39,092Total
      Long-Term Liabilities
            
            
            139,780
            
            
            
            136,362Commitments
      and Contingencies
            
            
            --
            
            
            
            --Stockholders'
      Equity (Deficit)Common
      Stock - $.001 Par Value, 25,000,000 Shares Authorized, 11,813,100 and
      11,643,100 Shares Issued and Outstanding as of September 30, 2009 and
      December 31, 2008, respectively
            
            
            11,814
            
            
            
            11,643Additional
      Paid-In Capital
            
            
            1,660,535
            
            
            
            1,599,707Accumulated
      Deficit
            
            
            (1,858,808
            )
            
            
            (1,499,396
            )Total
      Stockholders' Equity (Deficit)
            
            
            (186,459
            )
            
            
            111,954Total
      Liabilities and Stockholders' Equity (Deficit)
            
            $
            1,987,427
            
            
            $
            2,245,304*Derived
      from audited financial statements for the year ended December 31, 2008
      (See Form 10-K
              Annual
      Report filed on March 26, 2009 with the Securities and Exchange
      Commission).See
      Notes to Financial Statements.











2


DIAMOND
      INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIOSTATEMENTS
      OF OPERATIONS (Unaudited)Three
      months ended
            
            Nine
      months endedSeptember
      30,
            
            September
      30,2009
            
            2008
            
            2009
            
            2008Sales
      – Net
            $   
      254,652
            
            $   
      33,227
            
            $   
      708,959
            
            $ 
  876,110Cost
      of Sales
            150,231
            
            100,503
            
            511,925
            
            402,632Gross
      Profit
            104,421
            
            132,724
            
            197,034
            
            473,478Selling
      Expenses
            40,065
            
            183,514
            
            170,337
            
            327,279General
      and Administrative Expenses
            82,573
            
            296,178
            
            317,120
            
            1,092,249Total
      Operating Expenses
            122,638
            
            479,692
            
            487,457
            
            1,419,528Loss
      from Operations
            (18,217)
            
            (346,968)
            
            (290,423)
            
            (946,050)Other
      Income [Expense]Interest
      Expense
            (22,420)
            
            (21,187)
            
            (68,067)
            
            (77,436)Other
      Income
            --
            
            --
            
            1,158
            
            1,369Total
      Other Income [Expense]
            (22,420)
            
            (21,187)
            
            (66,909)
            
            (76,067)Loss
      Before Income Tax Provision [Benefit]
            (40,637)
            
            (368,155)
            
            (357,332)
            
            (1,022,117)Income
      Tax Provision [Benefit]
            --
            
            (77,999)
            
            2,080
            
            (246,445)Net
      Loss
            $    
      (40,637)
            
            $  
      (290,156)
            
            $   
      (359,412)
            
            $ 
    (775,672)Net
      Loss Per Common Share - Basic and Diluted
            $         (0.00)
            
            $        (0.03)
            
            $
              (0.03)
            
            $        (0.06)Weighted
      Average Common Shares Outstanding -
              Basic
      and Diluted
            11,813,100
            
            11,490,926
            
            11,790,866
            
            12,659,003








3







DIAMOND INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY
      BERGIOSTATEMENTS
      OF CASH FLOWS (Unaudited)Nine Months Ended September
    30,2009
            
            
            2008Operating
      ActivitiesNet
      Loss
            
            $
            (359,412
            )
            
            $
            (775,672
            )Adjustments
      to Reconcile Net Lossto
      Net Cash Used in Operating Activities:Sales
      Returns and Allowances Reserve
            
            
            (97,545
            )
            
            
            1,068Depreciation
      and Amortization
            
            
            47,670
            
            
            
            46,299Share-Based
      Compensation
            
            
            15,000
            
            
            
            292,500Services
      Rendered for Common Stock
            
            
            46,000
            
            
            
            450,000Amortization
      of Deferred Compensation
            
            
            --
            
            
            
            14,307Deferred
      Tax Benefit
            
            
            --
            
            
            
            (249,652
            )Allowance
      for Doubtful Accounts
            
            
            6,000
            
            
            
            --Changes
      in Assets and Liabilities[Increase]
      Decrease in:Accounts
      Receivable
            
            
            374,963
            
            
            
            244,602Inventory
            
            
            (141,517
            )
            
            
            (68,967
            )Prepaid
      Expenses
            
            
            32,385
            
            
            
            19,115Increase
      [Decrease] in:Accounts
      Payable and Accrued Expenses
            
            
            22,379
            
            
            
            (199,430
            )Total
      Adjustments
            
            
            305,335
            
            
            
            549,842Net
      Cash Used in Operating Activities
            
            
            (54,077
            )
            
            
            (225,830
            )Investing
      Activities:Capital
      Expenditures
            
            
            (61,626
            )
            
            
            --Financing
      Activities:Change
      in Cash Overdraft
            
            
            17,326
            
            
            
            245,089Advances
      from Bank Lines of Credit – Net
            
            
            14,752
            
            
            
            63,734Proceeds
      from Note Payable
            
            
            100,000
            
            
            
            --Repayments
      of Notes Payable
            
            
            (75,025
            )
            
            
            (80,630
            )Advances
      from Stockholder – Net
            
            
            76,547
            
            
            
            11,091Repayments
      of Capital Leases
            
            
            (17,897
            )
            
            
            (14,056
            )Proceeds
      from Private Placements of Common Stock
            
            
            --
            
            
            
            600Net
      Cash Provided by Financing Activities
            
            
            115,703
            
            
            
            225,830Net
      Change in Cash
            
            
            --
            
            
            
            --Cash
      - Beginning of Period
            
            
            --
            
            
            
            --Cash
      - End of Period
            
            $
            --
            
            
            $
            --See
      Notes to Financial Statements.











4







DIAMOND
      INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIOSTATEMENTS
      OF CASH FLOWS (Unaudited)Nine Months Ended September
    30,2009
            
            
            2008Supplemental Disclosures of Cash Flow
      Information:Cash
      Paid during the years for:Interest
            
            $
            57,000
            
            
            $
            83,000Income
      Taxes
            
            $
            2,000
            
            
            $
            4,000Supplemental Disclosures of Non-Cash Investing and
      Financing Activities:During
      the first six months of 2008, the Company issued 200,000 shares of common
      stock to vendors
              as
      full settlement for accounts payable balances amounting to $200,000. These
      shares were issued as
              consideration
      for payment of accounts payable balances and pre-payments for services to
      be rendered.See
      Notes to Financial Statements.











5


DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]











[1]
Nature of Operations, Basis of Presentation and Business Continuity





Nature of
Operations - Diamond Information Institute Inc. d/b/a Designs by Bergio
[the "Company"] is engaged in the product design, manufacturing, distribution of
fine jewelry throughout the United States and is headquartered from its
corporate office in Fairfield, New Jersey.  Based on the nature of
operations, the Company's sales cycle experiences significant seasonal
volatility with the first two quarters of the year representing 15% - 25% of
annual sales and the remaining two quarters representing the remaining portion
of annual sales.





Basis of
Presentation- Our accounting policies are set forth in Note 2 of our
audited financial statements included in the Diamond Information Institute, Inc.
2008 Form 10-K.





The
accompanying unaudited interim financial statements have been prepared in
accordance with accounting principles generally accepted for interim financial
statement presentation and in accordance with the instructions to Form 10-Q.
Accordingly, they do not include all the information and footnotes required by
accounting principles generally accepted in the United States of America for
complete financial statement presentation. In the opinion of management, the
financial statements contain all adjustments (consisting only of normal
recurring accruals) necessary to present fairly the financial position as of
September 30, 2009 and the results of operations for the three and nine months
ended September 30, 2009 and 2008 and cash flows for the nine months ended
September 30, 2009 and 2008. The results of operations for the nine months ended
September 30, 2009 are not necessarily indicative of the results to be expected
for the full year.





The
Company has evaluated all subsequent events through November 12, 2009, the date
of filing of these unaudited financial statements.





Business
Continuity - As shown in the accompanying financial statements, the
Company has incurred recurring losses from operations and continues to sustain
cash flow deficits.  As of September 30, 2009, the Company’s current
liabilities exceeded its current assets by approximately $227,000 while, its
total liabilities exceeded its total assets by $186,000. Further, through the
nine months ended September 30, 2009, the Company incurred a net loss from
operations of approximately $359,000 and a cash flow deficit from current
operations of approximately $54,000.  These factors raise substantial
doubt about the Company’s ability to continue as a going concern.





The
Company’s management has instituted a cost reduction program that included a
reduction in labor and payroll taxes, promotional expenses and professional
services. In addition, management believes these factors, along with the
issuance of additional equity offerings as a form of financing, will contribute
toward achieving profitability and sustaining working capital needs. However,
there can be no assurance that the Company will be successful in achieving these
objectives. The accompanying financial statements do not include any adjustments
that might be necessary if the Company is unable to continue as a going
concern.








6





DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]





[2]
Recently Issued Accounting Standards




Effective
July 1, 2009, the Accounting Standards Codification became FASB’s
officially recognized source of authoritative U.S. generally accepted accounting
principles applicable to all public and non-public non-governmental entities,
superseding existing FASB, AICPA, EITF and related literature. Rules and
interpretive releases of the SEC under the authority of federal securities laws
are also sources of authoritative GAAP for SEC registrants. All other accounting
literature is considered non-authoritative. The switch to the ASC affects the
away companies refer to U.S. GAAP in financial statements and accounting
policies. Citing particular content in the ASC involves specifying the unique
numeric path to the content through the Topic, Subtopic, Section and Paragraph
structure.




FASB ASC Topic 260, “Earnings Per
Share.”On January 1, 2009, the Corporation adopted new
authoritative accounting guidance under FASB ASC Topic 260, “Earnings Per
Share,” which provides that unvested share-based payment awards that contain
nonforfeitable rights to dividends or dividend equivalents (whether paid or
unpaid) are participating securities and shall be included in the computation of
earnings per share pursuant to the two-class method. See Note 1 - Significant
Accounting Policies.




FASB ASC Topic 320, “Investments -
Debt and Equity Securities.” New authoritative accounting guidance under
ASC Topic 320, “Investments - Debt and Equity Securities,” (i) changes
existing guidance for determining whether an impairment is other than temporary
to debt securities and (ii) replaces the existing requirement that the
entity’s management assert it has both the intent and ability to hold an
impaired security until recovery with a requirement that management assert:
(a) it does not have the intent to sell the security; and (b) it is
more likely than not it will not have to sell the security before recovery of
its cost basis. Under ASC Topic 320, declines in the fair value of
held-to-maturity and available-for-sale securities below their cost that are
deemed to be other than temporary are reflected in earnings as realized losses
to the extent the impairment is related to credit losses. The amount of the
impairment related to other factors is recognized in other comprehensive income.
The Corporation adopted the provisions of the new authoritative accounting
guidance under ASC Topic 320 during the first quarter of 2009. Adoption of the
new guidance did not significantly impact the Corporation’s financial
statements.




FASB ASC Topic 805, “Business
Combinations.” On January 1, 2009, new authoritative accounting
guidance under ASC Topic 805, “Business Combinations,” became applicable to the
Corporation’s accounting for business combinations closing on or after
January 1, 2009. ASC Topic 805 applies to all transactions and other events
in which one entity obtains control over one or more other businesses. ASC Topic
805 requires an acquirer, upon initially obtaining control of another entity, to
recognize the assets, liabilities and any non-controlling interest in the
acquiree at fair value as of the acquisition date. Contingent consideration is
required to be recognized and measured at fair value on the date of acquisition
rather than at a later date when the amount of that consideration may be
determinable beyond a reasonable doubt. This fair value approach replaces the
cost-allocation process required under previous accounting guidance whereby the
cost of an acquisition was allocated to the individual assets acquired and
liabilities assumed based on their estimated fair value. ASC Topic 805 requires
acquirers to expense acquisition-related costs as incurred rather than
allocating such costs to the assets acquired and liabilities








7






DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]




[2]
Recently Issued Accounting Standards (Continued)




assumed,
as was previously the case under prior accounting guidance. Assets acquired and
liabilities assumed in a business combination that arise from contingencies are
to be recognized at fair value if fair value can be reasonably estimated. If
fair value of such an asset or liability cannot be reasonably estimated, the
asset or liability would generally be recognized in accordance with ASC Topic
450, “Contingencies.” Under ASC Topic 805, the requirements of ASC Topic 420,
“Exit or Disposal Cost Obligations,” would have to be met in order to accrue for
a restructuring plan in purchase accounting. Pre-acquisition contingencies are
to be recognized at fair value, unless it is a non-contractual contingency that
is not likely to materialize, in which case, nothing should be recognized in
purchase accounting and, instead, that contingency would be subject to the
probable and estimable recognition criteria of ASC Topic 450,
“Contingencies.”




FASB ASC Topic 810,
“Consolidation.” New authoritative accounting guidance under ASC Topic
810, “Consolidation,” amended prior guidance to establish accounting and
reporting standards for the non-controlling interest in a subsidiary and for the
deconsolidation of a subsidiary. Under ASC Topic 810, a non-controlling interest
in a subsidiary, which is sometimes referred to as minority interest, is an
ownership interest in the consolidated entity that should be reported as a
component of equity in the consolidated financial statements. Among other
requirements, ASC Topic 810 requires consolidated net income  to be
reported at amounts that include the amounts attributable to both the parent and
the non-controlling interest. It also requires disclosure, on the face of the
consolidated income statement, of the amounts of consolidated net income
attributable to the parent and to the non-controlling interest. The new
authoritative accounting guidance under ASC Topic 810 became effective for the
Corporation on January 1, 2009 and did not have a significant impact on the
Corporation’s financial statements.




Further
new authoritative accounting guidance under ASC Topic 810 amends prior guidance
to change how a company determines when an entity that is insufficiently
capitalized or is not controlled through voting (or similar rights) should be
consolidated. The determination of whether a company is required to consolidate
an entity is based on, among other things, an entity’s purpose and design and a
company’s ability to direct the activities of the entity that most significantly
impact the entity’s economic performance. The new authoritative accounting
guidance requires additional disclosures about the reporting entity’s
involvement with variable-interest entities and any significant changes in risk
exposure due to that involvement as well as its affect on the entity’s financial
statements. The new authoritative accounting guidance under ASC Topic 810 will
be effective January 1, 2010 and is not expected to have a significant
impact on the Corporation’s financial statements.




FASB ASC Topic 815, “Derivatives and
Hedging.” New authoritative accounting guidance under ASC Topic 815,
“Derivatives and Hedging,” amends prior guidance to amend and expand the
disclosure requirements for derivatives and hedging activities to provide
greater transparency about (i) how and why an entity uses derivative
instruments, (ii) how derivative instruments and related hedge items are
accounted for under ASC Topic 815, and (iii) how derivative instruments and
related hedged items affect an entity’s financial position, results of
operations and cash flows. To meet those objectives, the new authoritative
accounting guidance requires qualitative disclosures about objectives and
strategies for using derivatives,






8




DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]






[2]
Recently Issued Accounting Standards (Continued)




quantitative
disclosures about fair value amounts of gains and losses on derivative
instruments and disclosures about credit-risk-related contingent features in
derivative agreements. The new authoritative accounting guidance under ASC Topic
815 became effective for the Corporation on January 1, 2009 and the
required disclosures are reported in Note 10 - Derivative Financial
Instruments.




FASB ASC Topic 820, “Fair Value
Measurements and Disclosures.”New authoritative accounting guidance
under ASC Topic 820,”Fair Value Measurements and Disclosures,” affirms that the
objective of fair value when the market for an asset is not active is the price
that would be received to sell the asset in an orderly transaction, and
clarifies and includes additional factors for determining whether there has been
a significant decrease in market activity for an asset when the market for that
asset is not active. ASC Topic 820 requires an entity to base its conclusion
about whether a transaction was not orderly on the weight of the evidence. The
new accounting guidance amended prior guidance to expand certain disclosure
requirements. The Corporation adopted the new authoritative accounting guidance
under ASC Topic 820 during the first quarter of 2009. Adoption of the new
guidance did not significantly impact the Corporation’s financial
statements.




Further
new authoritative accounting guidance (Accounting Standards Update
No. 2009-5) under ASC Topic 820 provides guidance for measuring the fair
value of a liability in circumstances in which a quoted price in an active
market for the identical liability is not available. In such instances, a
reporting entity is required to measure fair value utilizing a valuation
technique that uses (i) the quoted price of the identical liability when
traded as an asset, (ii) quoted prices for similar liabilities or similar
liabilities when traded as assets, or (iii) another valuation technique
that is consistent with the existing principles of ASC Topic 820, such as an
income approach or market approach. The new authoritative accounting guidance
also clarifies that when estimating the fair value of a liability, a reporting
entity is not required to include a separate input or adjustment to other inputs
relating to the existence of a restriction that prevents the transfer of the
liability. The forgoing new authoritative accounting guidance under ASC Topic
820 will be effective for the Corporation’s financial statements beginning
October 1, 2009 and is not expected to have a significant impact on the
Corporation’s financial statements.




FASB ASC Topic 825 “Financial
Instruments.” New authoritative accounting guidance under ASC Topic
825,”Financial Instruments,” requires an entity to provide disclosures about the
fair value of financial instruments in interim financial information and amends
prior guidance to require those disclosures in summarized financial information
at interim reporting periods. The new interim disclosures required under Topic
825 are included in Note 16 - Fair Value Measurements.




FASB ASC Topic 855, “Subsequent
Events.” New authoritative accounting guidance under ASC Topic 855,
“Subsequent Events,” establishes general standards of accounting for and
disclosure of events that occur after the balance sheet date but before
financial statements are issued or available to be issued. ASC Topic 855 defines
(i) the period after the balance sheet date during which a reporting
entity’s management should evaluate events or transactions that may occur for
potential recognition or disclosure in the financial statements,
(ii) the






9




DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]


[2]
Recently Issued Accounting Standards (Continued)




circumstances
under which an entity should recognize events or transactions occurring after
the balance sheet date in its financial statements, and (iii) the
disclosures an entity should make about events or transactions that occurred
after the balance sheet date. The new authoritative accounting guidance under
ASC Topic 855 became effective for the Corporation’s financial statements for
periods ending after June 15, 2009 and did not have a significant impact on
the Corporation’s financial statements.




FASB ASC Topic 860, “Transfers and
Servicing.”New authoritative accounting guidance under ASC Topic 860,
“Transfers and Servicing,” amends prior accounting guidance to enhance reporting
about transfers of financial assets, including securitizations, and where
companies have continuing exposure to the risks related to transferred financial
assets. The new authoritative accounting guidance eliminates the concept of a
“qualifying special-purpose entity” and changes the requirements for
derecognizing financial assets. The new authoritative accounting guidance also
requires additional disclosures about all continuing involvements with
transferred financial assets including information about gains and losses
resulting from transfers during the period. The new authoritative accounting
guidance under ASC Topic 860 will be effective January 1, 2010 and is not
expected to have a significant impact on the Corporation’s financial
statements.





[3]
Notes Payable





September
      30,
            December
      31,2009
            
            2008(Unaudited)Notes
      payable due in equal monthly installments, over 36 months,
              maturing
      through May 2009 at interest rates of 7.25%.  The
      notes
              are
      collateralized by the assets of the Company.
            $             --
            
            $     20,965Notes
      payable due in equal monthly installments, over 60 months,
              maturing
      through May 2011 at interest rates of 7.60%.  The
      notes
              are
      collateralized by the assets of the Company.
            116,993
            
            158,320Notes
      payable due in equal monthly installments, over 60 months,
              maturing
      through December 2013 at interest rates of 9.47%.
      The
              notes
      are collateralized by the assets of the Company.
            87,267
            
            --Total
            204,260
            
            179,285Less:
      Current Maturities Included in Current Liabilities
            87,273
            
            82,015Total
      Long-Term Portion of Debt
            $   116,987
            
            $     97,270











10





DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]





As of
September 30, 2009, maturities of long-term debt are as follows:





2010
            
            $     87,2732011
            
            66,3132012
            
            21,1552013
            
            23,3242014
            
            6,195Total
            
            $    204,260





[4]
Bank Lines of Credit





A summary
of these credit facilities is as follows:





September
      30,
            
            
            December
      31,2009
            
            
            2008(Unaudited)Credit
      Line of $700,000, minimum payment of interest only is due monthly at the
      bank's prime rate plus .75%. At September 30, 2009 and December 31, 2008,
      the interest rate was 4.00%. The Credit Line renews annually in May and is
      collateralized by the assets of the Company.  The Company is in
      negotiations with the bank to renew the terms of the credit line and is
      waiting on funding from other sources.
            
            $
            699,999
            
            
            $
            699,999Credit
      Line of $55,000, minimum payment of interest only is due monthly at the
      bank's prime rate plus .75%. At September 30, 2009 and December 31, 2008,
      the interest rate was 4.00%. The Credit Line renews annually in July 2009
      and is collateralized by the assets of the Company. The Company is in
      negotiations with the bank to renew the terms of the credit line and is
      waiting on funding from other sources.
            
            
            44,707
            
            
            
            45,793Various
      unsecured Credit Cards of $188,200 and $178,700, minimum payment of
      principal and interest are due monthly at the credit card's annual
      interest rate.  At September 30, 2009 and December 31, 2008, the
      interest rates ranged from 3.99% to 24.90% and 4.74% to 13.99%,
      respectively.
            
            
            180,495
            
            
            
            164,656Total Bank Lines of Credit
            
            $
            925,201
            
            
            $
            910,449





The
Company's CEO and majority shareholder also serves as a guarantor of the
Company's debt. The Company is in negotiations with the bank to renew the terms
of the credit line and is waiting on funding from other sources.





The
Company had approximately $10,000 and $9,000 available under the various credit
facilities (not including credit cards) at September 30, 2009 and December 31,
2008, respectively.








11




DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]




[5]
Equipment Held Under Capital Leases





The
Company's equipment held under the capital lease obligations is summarized as
follows:





September
      30,
            
            
            December
      31,2009
            
            
            2008(Unaudited)Showroom
      Equipment
            
            $
            96,000
            
            
            $
            96,000Less:
      Accumulated Amortization
            
            
            50,134
            
            
            
            35,733Equipment
      Held under Capitalized Lease Obligations - Net
            
            $
            45,866
            
            
            $
            60,267





Amortization
related to the equipment held under capital leases for the three months ended
September 30, 2009 and 2008 and the nine months ended September 30, 2009 and
2008 amounted to approximately $5,000, $5,000, $15,000, and $15,000,
respectively.





As of
September 30, 2009, the future minimum lease payments under the capital leases
are as follows:





2010
            
            $
            26,4322011
            
            
            20,6542012
            
            
            1,047Total
            
            
            48,133Less:
      Amount Representing Imputed Interest
            
            
            3,536Present
      Value of Net Minimum Capital Lease Payments
            
            
            44,597Less:
      Current Portion of Capitalized Lease Obligations
            
            
            21,804Non Current Portion of
      Capitalized Lease Obligations
            
            $
            22,793





Interest
expense related to capital leases for the three months ended September 30, 2009
and 2008 and nine months ended September 30, 2009 and 2008 amounted to
approximately $1,000, $2,000, $4,000, and $6,000, respectively.











12







DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]





[6]
Income Taxes





The
income tax provision [benefit] is as follows:





Three
      Months Ended
            
            Nine
      Months EndedSeptember
      30,
            
            September
      30,2009
            
            2008
            
            2009
            
            2008(Unaudited)
            
            (Unaudited)
            
            (Unaudited)
            
            (Unaudited)Current:Federal
            $           --
            
            $            --
            
            $           --
            
            $           --State
            --
            
            276
            
            2,080
            
            3,207Totals
            --
            
            276
            
            2,080
            
            3,207Deferred:Federal
            --
            
            (53,980)
            
            --
            
            (184,181)State
            --
            
            (24,295)
            
            --
            
            (65,471)Totals
            --
            
            (78,275)
            
            --
            
            (249,652)Totals
            $           --
            
            $(77,999)
            
            $     2,080
            
            $(246,445)





Deferred
income tax assets [liabilities] are as follows:





September
      30,
            
            December
      31,2009
            
            2008(Unaudited)Deferred
      Income Tax Assets:Net
      Operating Loss Carryforwards
            $           562,157
            
            $    590,514Allowance
      for Doubtful Accounts
            34,511
            
            32,115Allowance for Sales
      Returns
            13,903
            
            52,862Totals
            610,571
            
            675,491Deferred
      Income Tax Liabilities:Property
      and Equipment
            $        (25,925)
            
            $   (25,546)Election
      to Change from Cash to Accrual Basis of Income Tax
    Accounting
            (341,434)
            
            (374,879)Totals
            (367,359)
            
            (400,425)Gross
      Deferred Tax Asset
            243,212
            
            275,066Valuation
      Allowance for Deferred Taxes
            (243,212)
            
            (275,066)Net
      Deferred Tax Asset [Liability]
            $              --
            
            $              --








13








DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]





[6]
Income Taxes [Continued]





Effective
with the 2008 tax year, management voluntarily elected a change in its method of
tax accounting to the accrual basis as required by Section 481 of the Internal
Revenue Code (the "IRC").  In management's opinion, based on
provisions of the IRC, a voluntary election to the accrual basis of tax
reporting should not subject the Company to tax examinations for previous years
that income tax returns have been filed and prompt an uncertain tax position in
accordance with the accounting for uncertainty in income taxes.  As a
result, no contingent liability has been recorded for the anticipated change in
tax reporting. Further, the resulting tax liability from the change in tax
accounting method will be reduced by operating losses previously
incurred.





At
December 31, 2008, the Company had approximately $1,482,000 of federal net
operating tax loss carryforwards expiring at various dates through
2028.  The Tax Reform Act of 1986 enacted a complex set of rules which
limits a company's ability to utilize net operating loss carryforwards and tax
credit carryforwards in periods following an ownership change. These rules
define an ownership change as a greater than 50 percent point change in stock
ownership within a defined testing period which is generally a three-year
period. As a result of stock which may be issued by us from time to time and the
conversion of warrants, options or the result of other changes in ownership of
our outstanding stock, the Company may experience an ownership change and
consequently our utilization of net operating loss carryforwards could be
significantly limited.





Based
upon the net losses historically incurred and, the prospective global economic
conditions, management believes that it is not more likely than not that the
deferred tax asset will be realized and has provided a valuation allowance of
100% of the deferred tax asset.





[7]
Stockholders' (Deficit) Equity





Articles of
Incorporation Amendment and Stock Split-The Company's Certificate
of Incorporation, as amended, authorizes the issuance of up to 25,000,000 shares
of common stock at a par value of $.001 per share.  Over the course of
2007, the Company's Board of Directors ratified two forward stock splits. The
first stock split, for 1.725 to 1 and the second for 10,000 to 1.





This
resulted in common stock outstanding increasing from 1,000 to 17,250,000 which
were all owned by the Company's founder and CEO. The per share data for all
periods presented has been retroactively adjusted due to each of the stock
splits.









14





DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]








Subsequent
to the forward stock splits, the Company's founder and CEO transferred a total
of 2,250,000 shares to the Company's President and an Advisory Panel
member.  Upon resignation of the Company’s President and Advisory
Panel Member in late 2007, the Company cancelled 2,200,000 of the shares
previously issued to those individuals along with, 5,000,000 shares held by the
CEO and principal stockholder.  These shares were cancelled in
February 2008.





The share
and per share data for all periods presented has been retroactively adjusted to
reflect the stock splits.





[7]
Stockholders' (Deficit) Equity [Continued]





Debt
Conversions-In
April 2007, the Company entered into a Debt Conversion Agreement (the
"Agreement") and issued 100,000 shares of common stock at $1 per share to a
vendor as full satisfaction for accounts payable previously due and future
services to be rendered.  Of the total $100,000 of common stock
issued, $55,000 was to satisfy previous account payable balances and $45,000 was
issued as consideration for future services to be rendered and
was  reflected in the Deferred Compensation caption of the
Stockholders' Equity section of the Balance Sheet, of which approximately
$14,000 was expensed in 2008. The shares have a one year restriction from sale
or offering.





Restricted Share
Issuances-In
January 2008, two Advisory Panel members and a Board of Director member received
restricted common stock for services to be rendered throughout
2008.  The two Advisory Panel members received 50,000 and 100,000
shares, respectively, with a fair value of $1.00 per share or $150,000 while the
Board of Director member received 50,000 shares with a fair value of $1.00 per
share or $50,000.  The share-based compensation expense for the three
and nine months ended September 30, 2008 amounted to $25,000 and $175,000,
respectively.





Also in
January 2008, the Company issued 117,500 shares of restricted common stock with
a fair value of $1.00 per share or $117,500 to employees.  Shares
issued in connection with the Board of Director consent, were dispersed ratably
over the first two quarters of 2008 as authorized in the consent. The
Share-based Compensation expense for the three and nine months ended September
30, 2008 amounted to $0, and $117,500, respectively.





Additionally,
in January and February 2008, the Company sold 600 shares of common stock at
$1.00 per share to individual investees.





For the
year ended December 31, 2008, the Company issued to its SEC counsel, 450,000
shares of restricted common stock with a fair value of $1.00 per share or
$450,000 for services in connection with the effective filing of Form S-1 with
the SEC.





In
January 2009, the Company agreed to issue its SEC counsel, 100,000 shares of
restricted common stock with a fair value of $0.40 per share or $40,000 for
services in connection with the effective filing of Form 15c-211 and submittal
to FINRA through a market maker. The Share-Based Compensation expense for the
three and nine months ended September 30, 2009 amounted to $0 and $40,000,
respectively.





In
February 2009, the Company issued to its CEO 50,000 shares of restricted common
stock with a fair value of $0.40 per share or $20,000 for services as a Board of
Directors member throughout 2009.  The Share-based Compensation
expense for the three and nine months ended September 30, 2009 amounted to
$5,000 and $15,000, respectively.








15




DIAMOND
INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 NOTES TO FINANCIAL STATEMENTS
[UNAUDITED]


In
February 2009, the Company issued its SEC counsel 20,000 shares of restricted
common stock with a fair value of $0.40 per share or $8,000 for legal services
to be provided for the





[7]
Stockholders' (Deficit) Equity [Continued]





Company’s
SEC filings for the 2009 reporting year.  The common stock issued for
professional services expense for the three and nine months ended September 30,
2009 amounted to $2,000 and $6,000, respectively.





[8]
Related Party Transactions





The
Company receives periodic advances from its principal stockholder based upon the
Company's cash flow needs. At September 30, 2009 and December 31, 2008, $471,078
and $394,532, respectively was due to the shareholder.  Interest
expense is accrued at an average annual market rate of interest which was 3.35%
and 4.99% at September 30, 2009 and December 31, 2008, respectively. No terms
for repayment have been established. As a result, the amount is classified as a
Current Liability.





During
2009, the Company obtained a $100,000 note payable for settlement of IT
implementation services to an Advisory Panel member.





[9]
Subsequent Events





On
September 25, 2009, the Company executed an Asset Purchase Agreement with Mario
Panelli & C. s.a.s (“Seller”) and Mario Panelli and Mogni Viviana (“Owner”),
wherein the Company agreed to purchase from the Seller substantially all the
assets of Seller (Acquired Assets) used in the conduct of its business on the
Closing Date, September 30, 2009.  The business currently being
conducted by the Seller is the distribution of high-end jewelry under the
registered trademark of Mario Panelli & C s.a.s.  The Company will
pay the Seller an amount equal to 100% of the Book Value of Seller’s inventory
determined in accordance with GAAP, valuing each item at the lower of the cost
paid for such item by Seller or the fair market wholesale value on such item as
of the Closing Date.  As of the date of the agreement, the parties
estimate 100% of the Book Value of the inventory to be approximately $945,000.00
Euros or $1,382,440.50 US Dollars.  The Company agreed to pay the
Seller upon funding of the Company.  The Company anticipated the
closing to occur by December 2009.





Effective
October 19, 2009, as approved at our shareholder meeting on October 8, 2009, we
entered into a Share Exchange Agreement with Alba Mineral Exploration, Inc.
(“Alba”), a Delaware Corporation (the “Agreement”).  Pursuant to the
Agreement, Alba agreed to issue our shareholders a total of 2,585,175 shares of
common stock in Alba in proportion to their holdings in our
company.  Following the transaction described in the Agreement and
other accompanying transactions, our shareholders will ultimately own 60% of the
common stock issued and outstanding in Alba.  As a result of the
transaction the company becomes a wholly-owned subsidiary of Alba.





16


FORWARD-LOOKING
STATEMENTS





This
document contains “forward-looking statements”.  All statements other
than statements of historical fact are “forward-looking statements” for purposes
of federal and state securities laws, including, but not limited to, any
projections of earnings, revenue or other financial items; any statements of the
plans, strategies and objections of management for future operations; any
statements concerning proposed new services or developments; any statements
regarding future economic conditions or performance; any statements or belief;
and any statements of assumptions underlying any of the foregoing.





Forward-looking
statements may include the words “may,” “could,” “estimate,” “intend,”
“continue,” “believe,” “expect” or “anticipate” or other similar
words.  These forward-looking statements present our estimates and
assumptions only as of the date of this report.  Accordingly, readers
are cautioned not to place undue reliance on forward-looking statements, which
speak only as of the dates on which they are made.  Except for our
ongoing securities laws, we do not intend, and undertake no obligation, to
update any forward-looking statement.  You should, however, consult
further disclosures we make in future filings of our Annual Report on Form 10-K,
Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.





Although
we believe the expectations reflected in any of our forward-looking statements
are reasonable, actual results could differ materially from those projected or
assumed in any of our forward-looking statements.  Our future
financial condition and results of operations, as well as any forward-looking
statements, are subject to change and inherent risks and
uncertainties.  The factors impacting these risks and uncertainties
include, but are not limited to:





·
            our
      current lack of working capital;


·
            increased
      competitive pressures from existing competitors and new
      entrants;


·
            increases
      in interest rates or our cost of borrowing or default under any material
      debt agreements;


·
            inability
      to raise additional financing;


·
            deterioration
      in general or regional economic
conditions;


·
            adverse
      state or federal legislation or regulation that increases the costs of
      compliance, or adverse findings by a regulator with respect to existing
      operations;


·
            changes
      in U.S. GAAP or in the legal, regulatory and legislative environments in
      the markets in which we operate;


·
            the
      fact that our accounting policies and methods are fundamental to how we
      report our financial condition and results of operations, and they may
      require management to make estimates about matters that are inherently
      uncertain;


·
            inability
      to efficiently manage our
operations;


·
            loss
      of customers or sales weakness;


·
            inability
      to achieve future sales levels or other operating
  results;


·
            key
      management or other unanticipated personnel
  changes;


·
            the
      unavailability of funds for capital expenditures;
  and


·
            operational
      inefficiencies in distribution or other
systems.







17





For a
detailed description of these and other factors that could cause actual results
to differ materially from those expressed in any forward-looking statement,
please see Item 1A. Risk Factors in this document and in our Annual Report on
Form 10-K for the year ended December 31, 2008.





AVAILABLE
INFORMATION





Our
securities as of September 8, 2008 are registered under the Securities Act of
1933, and we will file reports and other information with the Securities and
Exchange Commission as a result. Additionally, we shall file supplementary and
periodic information, documents and reports that are required under section
13(a) and Section 15(d) of the Exchange Act, as amended.





All of
our reports will be able to be reviewed through the SEC’s Electronic Data
Gathering Analysis and Retrieval System (EDGAR) which is publicly available
through the SEC’s website (http://www.sec.gov)
or they can be inspected and copied at the public reference facility maintained
by the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549-0405.
Information regarding the public reference facilities may be obtained from the
SEC by telephoning 1-800-SEC-0330. Copies of such materials may also be obtained
by mail from the public reference section of the SEC at 100 F Street, N.E., Room
1580, Washington, D.C. 20549-0405 at prescribed rates.





Item
2. Management’s Discussion and Analysis of Financial Condition and Results of
Operation





OVERVIEW





Diamond
Information Institute, Inc. was incorporated in the State of New Jersey in
October 1988 and had minimal activity until 1995 when it began in the business
of jewelry manufacturing under the name Diamond Information Institute (d/b/a
“Bergio”).  Since 1995 Diamond has been engaged in the design and
manufacture of upscale jewelry through its trade name of “Bergio” and in 2002
launched its “Bergio Bridal Collection”.  The Company sells to
approximately 150 independent jewelry retailers across the United States and has
incurred a significant amount of capital resources in creating brand recognition
in the jewelry industry.





OVERVIEW
OF CURRENT OPERATIONS





Diamond’s
products consist of a wide range of unique styles and designs made from precious
metals such as, gold, platinum, and Karat gold, as well as diamonds and other
precious stones.  Diamond has approximately 50 to 75 product styles in
its inventory, with prices ranging from $400 to
$200,000.  Additionally, Diamond has manufacturing control over its
line as a result of having a manufacturing facility in New Jersey as well as
subcontracts with facilities in Italy and Bangkok.








18





In
September of 2008, Diamond’s S-1 registration statement became effective with
the SEC.  Diamond believes that in becoming a public company, it will
provide the Company increased flexibility in being able to acquire smaller
jewelry manufacturers while also being able to consolidate overlapping
expenses.  It is Diamond’s intention to establish itself as a holding
company for the purpose of acquiring established jewelry design and
manufacturing firms who possess branded product lines.  Branded
product lines are products and/or collections whereby the jewelry manufacturers
have established their products within the industry through advertising in
consumer and trade magazines as well as possibly obtaining federally registered
trademarks of their products and collections.  This is in line with
the Company’s strategy and belief that a brand name can create an association
with innovation, design and quality which helps add value to the individual
products as well as facilitate the introduction of new products.





Diamond
intends to acquire, design and manufacturing firms throughout the United States
and Europe.  If and when Diamond pursues any potential acquisition
candidates, it intends to target the top 10% of the world’s jewelry manufactures
that have already created an identity and brand in the jewelry
industry.  Diamond intends to locate potential candidates through its
relationships in the industry and expects to structure the acquisition through
the payment of cash, which will most likely be provided from third party
financing, as well as Diamond’s common stock and not cash generated from
Diamond’s operations.  In the event, Diamond obtains financing from
third parties for any potential acquisitions; Diamond may agree to issue
Diamond’s common stock in exchange for the capital received.  However,
as of the date of this periodic report Diamond does not have any binding
agreements with any potential acquisition candidates or arrangements with any
third parties for financing.





Diamond’s management believes that the
jewelry industry competes in the global marketplace and therefore must be
adaptable to ensure a competitive measure.  Recently the U.S. economy
has encountered a slowdown and Diamond anticipates the U.S. economy will most
likely remain weak at least through all of 2009.  Consumer spending
for discretionary goods such as jewelry is sensitive to changes in consumer
confidence and ultimately consumer confidence is affected by general business
considerations in the U.S. economy.  Consumer spending for
discretionary spending generally decline during times of falling consumer
confidence, which may affect Diamond’s retail sale of its
products.  U.S. consumer confidence reflected these slowing conditions
during the last quarter of 2007 and has been carried forward throughout the year
of 2008.  Therefore, Diamond intends to make strong efforts to
maintain its brand in the industry through its focus on the innovation and
design of its products as well as being able to consolidate and increase cost
efficiency when possible through acquisitions.





Diamond
intends to make strong efforts to maintain its brand in the industry through its
focus on the innovation and design of its products as well as being able to
consolidate and increase cost efficiency when possible through
acquisitions.











19








Result
of Operations for the Three and Nine Months Ended September 30, 2009 and
2008





The
following income and operating expenses tables summarize selected items from the
statement of operations for the three months ended September 30, 2009 compared
to the three months ended September 30, 2008 and nine months ended September 30,
2009 compared to the nine months ended September 30, 2008.





INCOME:





Three
      Months Ended
              September
      30,
            
            
            Nine
      Months Ended
              September
      30,2009
            
            
            2008
            
            
            2009
            
            
            2008(Unaudited)
            
            
            (Unaudited)
            
            
            (Unaudited)
            
            
            (Unaudited)Sales
            
            $
            254,652
            
            
            $
            233,227
            
            
            $
            708,959
            
            
            $
            876,110Cost
      of Sales
            
            
            150,231
            
            
            
            100,503
            
            
            
            511,925
            
            
            
            402,632Gross
      Profit
            
            $
            104,421
            
            
            $
            132,724
            
            
            $
            197,034
            
            
            $
            473,478Gross
      Profit Percentage of Revenue
            
            
            41
            %
            
            
            57
            %
            
            
            28
            %
            
            
            54
            %





Sales





Sales for
the three months ended September 30, 2009 were $254,652 compared to $233,227 for
the three months ended September 30, 2008.  This resulted in an
increase of $21,425 or 9%.  Sales were higher despite the continuing
tough economic conditions. Sales for the nine months ended September 30, 2009
were $708,959 compared to $876,110 for the nine months ended September 30, 2008.
This resulted in a decrease of $167,151 or 19% from the comparable period of
2009 to 2008. The nine month decrease is primarily due to the increase in sales
discounts during the first quarter of 2009 as discussed below.





Due to
the unfavorable economic environment we increased our sales discounts to our
customers. Aggregate sales discounts in the nine months ended September 30, 2009
and 2008 amounted to approximately $80,000 and $16,000, respectively. The
increased sales discounts in 2009 were to move product and increase our
liquidity.  We incurred $75,000 of the $80,000 in 2009 in sales
discounts during the first quarter of 2009. We anticipate sales discounts and
gross profits to return to historical levels as soon as the economic environment
begins to turnaround and sustain growth.





Typically,
revenues experience significant seasonal volatility in the jewelry
industry.  The first two quarters of any given year typically
represent approximately 15%-25% of total year revenues, based on historic
results.  The holiday buying season during the last two quarters of
every year typically account for the remainder of annual sales.









20





Cost of
Sales





Cost of
sales for the three months ended September 30, 2009 were $150,231 or 59% of
sales compared to $100,503 or 43% of sales for the three months ended September
30, 2008.  Cost of sales for the nine months ended September 30, 2009
were $511,925 or 72% of sales compared to $402,632 or 46% of sales for the nine
months ended September 30, 2008.





Gross
Profit:





Gross
profit for the three months ended September 30, 2009 were $104,421 or 41% of
sales compared to $132,724 or 57% of sales for the three months ended September
30, 2008. Gross profit for the nine months ended September 30, 2009 were
$197,034 or 28% of sales compared to $473,478 or 54% of sales for the nine
months ended September 30, 2008.  Our decreased gross profit margin
during the year of 2009 was principally due to the increased sales discounts
given to our customers in the first quarter of 2009.





OPERATING
EXPENSES:





Three
      Months Ended
              September
      30,
            
            
            Nine
      Months Ended
              September
      30,2009
            
            
            2008
            
            
            2009
            
            
            2008(Unaudited)
            
            
            (Unaudited)
            
            
            (Unaudited)
            
            
            (Unaudited)Selling
      Expenses
            
            $
            40,065
            
            
            $
            183,514
            
            
            $
            170,337
            
            
            $
            327,279Total
      General and Administrative Expenses
            
            
            82,573
            
            
            
            296,178
            
            
            
            317,120
            
            
            
            1,092,249Total
      Operating Expenses
            
            $
            122,638
            
            
            $
            479,692
            
            
            $
            487,457
            
            
            $
            1,419,528Net
      Loss
            
            $
            (40,637
            )
            
            $
            (290,156
            )
            
            $
            (359,412
            )
            
            $
            (775,672
            )





Selling
Expenses





Total selling expenses for the three
months ended September 30, 2009 were $40,065 compared to $183,514 for the three
months ended September 30, 2008. This resulted in a decrease of $143,449, or
78%. Total selling expenses for the nine months ended September 30, 2009 were
$170,337 compared to $327,279 for the nine months ended September 30, 2008. This
resulted in a decrease of $156,942, or 48%, from the comparable period of 2009
to 2008. Selling expenses have decreased for the three and nine months ended
September 30, 2009 compared to 2008 due to our commitment to reduce costs as we
try to grow revenues.











21











General and Administrative
Expenses





General
and administrative expenses for the three months ended September 30, 2009 were
$82,573 compared to $296,178 for the three months ended September 30, 2008 in a
decrease of $213,605, or 72%. The decrease in general and administrative
expenses in 2009 is due primarily to a decrease in non-cash charges related to
stock-based compensation of approximately $218,000.





General
and administrative expenses for the nine months ended September 30, 2009 were
$317,120 compared to $1,092,249 for the nine months ended September 30, 2008.
This resulted in a decrease of $775,129, or 71%, from the comparable period of
2009 to 2008. The decrease in general and administrative expenses in 2009 is due
primarily to a decrease in non-cash charges related to stock-based compensation
of approximately $681,000.





Loss from
Operations





Losses
from operations for the three months ended September 30, 2009 were $18,217
compared to $346,968 for the three months ended September 30, 2008. This
resulted in a decrease of $328,751, or 95%.  Loss from operations for
the nine months ended September 30, 2009 were $290,423 compared to $946,050 for
the nine months ended September 30, 2008. This resulted in a decrease of
$655,627, or 69%, from the comparable period of 2009 to 2008.





Other
Income  (Expense)





Other
Income (Expense) for the three months ended September 30, 2009 were ($22,420)
compared to ($21,187) for the three months ended September 30, 2008. This
resulted in an increase of ($1,233), or 6%. Other Income (Expense) for the nine
months ended September 30, 2009 were $(66,909) compared to $(76,067) for the
nine months ended September 30, 2008. This resulted in a decrease of $9,158, or
12%, from the comparable period of 2009 to 2008.  Other Income
(Expense) is comprised primarily of interest incurred on bank lines of credit,
corporate credit cards, term loans and capital leases in connection with
operations related to manufacturing and indirect operating expenses offset by
miscellaneous income.  We attribute the decrease in our other
(expense) / income during the nine months ended September 30, 2009 when compared
to the nine months ended September 30, 2008 as a result of a reduction in
interest expense of approximately $9,000. Interest expense in 2009 primarily
decreased due to lower interest rates on lines of credit and credit
cards.





Income Tax Provision
(Benefit)





We reported no income tax provision for
the three months ended September 30, 2009 as compared to an income tax benefit
of $77,999 for the three months ended September 30, 2008.  We reported
an income tax provision of $2,080 for the nine months ended September 30, 2009
as compared to an income tax benefit of $246,445 for the nine months ended
September 30, 2008. In 2009 and the fourth quarter of 2008, we recorded a full
valuation allowance against our deferred tax assets as we believe it is not more
likely than not, they will be utilized.






22






Net Loss





Net loss
for the three months ended September 30, 2009 was $40,637 compared to $290,156
for the three months ended September 30, 2008. This resulted in a decrease of
$249,519, or 86%. Net loss for the nine months ended September 30, 2009 was
$359,412 compared to $775,672 for the nine months ended September 30, 2008. This
resulted in a decrease of $416,260, or 54%.





Liquidity
and Capital Resources





The
following table summarizes working capital at September 30, 2009 compared to
December 31, 2008.





September
      30, 2009
              (Unaudited)
            December
      31, 2008
            Increase
      / (Decrease)$Current
      Assets
            $1,807,489
            $2,079,321
            $(271,832)Current
      Liabilities
            2,034,106
            1,996,988
            37,118Working
      Capital
            $(226,617)
            $82,333
            $(308,950)





As of
September 30, 2009, we had a cash overdraft of $24,671, compared to a cash
overdraft of $7,345 at December 31, 2008.  It is anticipated that we
will need to sell additional equity or debt securities or obtain credit
facilities from financial institutions to meet our long-term liquidity and
capital requirements, which include strategic growth through mergers and
acquisitions.  There is no assurance that we will be able to obtain
additional capital or financing in amounts or on terms acceptable to us, if at
all or on a timely basis.





Accounts
receivable at September 30, 2009 was $332,231 and $713,194 at December 31, 2008,
representing a decrease 53%.  We typically offer our customers 60, 90
or 120 day payment terms on sales, depending upon the product mix
purchased.  When setting terms with our customers, we also consider
the term of the relationship with individual customers and management’s assessed
credit risk of the respective customer, and may at management’s discretion,
increase or decrease payment terms based on those considerations.





Inventory at September 30, 2009 was
$1,468,506 and $1,326,989 at December 31, 2008. Our management seeks to maintain
a very consistent inventory level that it believes is commensurate with current
market conditions and manufacturing requirements related to anticipated sales
volume.  We historically have not had an inventory reserve for slow
moving or obsolete products due to the nature of our inventory of precious
metals and stones.  This allows us to resell or recast these materials
into new products and/or designs as the market changes.









23


Accounts payable and accrued expenses
at September 30, 2009 were $469,271 compared to $446,892 at December 31, 2008,
which represents a 5% decrease. The slight increase is due to normal operating
cycles.





Bank Lines of Credit and
Notes Payable





Our indebtedness is comprised of
various bank credit lines, term loans, capital leases and credit cards intended
to provide capital for the ongoing manufacturing of our jewelry line, in advance
of receipt of the payment from our retail distributors.  As of
September 30, 2009, we had two outstanding term loans.  One of the
loans is a $300,000 term loan with JPMorgan Chase, which is payable in monthly
installments and matures in May 2011.  The note bears an annual
interest rate of 7.60% and as of September 30, 2009 there was an outstanding
balance of $116,993.  We also have a $100,000 term loan with Leaf
Financial Corporation, which is payable in monthly installments and matures in
December 2013.  The note bears an annual interest rate of 9.47% and as
of September 30, 2009 there was an outstanding balance of
$87,267.  Both of these notes are collateralized by our assets as well
as a personal guarantee by our CEO, Berge Abajian.





In
addition to the notes payable, we utilize bank lines of credit to support
working capital needs. As of September 30, 2009, we had two lines of credit. One
bank line of credit is for $700,000 with Columbia Bank and requires minimum
monthly payment of interest only. The interest is calculated at the bank’s prime
rate plus 0.75%.  As of September 30, 2009, we had an outstanding
balance of $699,999 at an effective annual interest rate of
4.00%.  Additionally, we have a bank line of credit of $55,000 with
JPMorgan Chase Bank, which also requires a monthly payment of interest
only.  The interest rate is calculated at the bank’s prime rate plus
0.75%.  As of September 30, 2009, we had an outstanding balance of
$44,707 at an effective annual interest rate of 4.00%.  Each credit
line renews annually and is collateralized by our assets as well as a personal
guarantee by our CEO, Berge Abajian.  The Company is in negotiations
with the bank to renew the terms of the credit line and is waiting on funding
from other sources.





In
addition to the bank lines of credit and term loans, we have a number of various
unsecured credit cards.  These credit cards require minimal monthly
payments of interest only and as of September 30, 2009 have interest rates
ranging from 3.99% to 24.90%.  As of September 30, 2009, we have
outstanding balances of $180,495.





Satisfaction
of our cash obligations for the next 12 months.





For the
nine months ended September 30, 2009 and the nine months ended June 30, 2008, we
have incurred net losses of approximately $359,000  and
$776,000  respectively. We have funded our working capital needs
primarily from revenues, a private placement equity offering and advances from
our CEO and principal stockholder. Our plan is to acquire design and
manufacturing companies throughout the United States and Europe. If and when we
pursue any potential business acquisitions, we intend to target the top 10% of
the world’s jewelry manufacturers that have already created an identity and
brand in the jewelry business. We plan to fund these potential business
acquisitions from additional equity and/or debt financing, and joint venture
partnerships.  However, we have no binding agreements or
understandings with any potential acquisition targets. There is no assurance
that we will be able to obtain additional capital in the amount or, on terms
acceptable to us, in the required timeframe.









24








A
critical component of our operating plan impacting our continued existence is to
efficiently manage the production of our jewelry lines and successfully develop
new lines through our Company or through possible acquisitions and/or mergers.
Our ability to obtain capital through additional equity and/or debt financing,
and joint venture partnerships will also be important to our expansion plans. In
the event we experience any significant problems assimilating acquired assets
into our operations or cannot obtain the necessary capital to pursue our
strategic plan, we may have to reduce the planned future growth of our
operations.





Over the
next twelve months we believe we have the required working capital needs to fund
our current operations through revenues. However, any expansion or future
business acquisitions will require us to raise capital through an equity
offering.





Summary
of product and research and development that we will perform for the term of our
plan.





We are
not anticipating significant research and development expenditures in the near
future.





Expected
purchase or sale of plant and significant equipment.





We do not
anticipate the purchase or sale of any plant or significant equipment; as such
items are not required by us at this time.





Significant
changes in the number of employees.





As
previously mentioned, we currently have 3 full-time employees and 2 part-time
employees.  We do not anticipate a significant change in the number of
full time employees over the next 12 months.  None of our employees
are subject to any collective bargaining agreements.





Off-Balance
Sheet Arrangements





We do not
have any off-balance sheet arrangements that have or are reasonably likely to
have a current or future effect on our financial condition, results or
operations, liquidity, capital expenditures or capital resources that is deemed
material.





Critical
Accounting Policies





The
Company prepares its financial statements in accordance with accounting
principles generally accepted in the United States of America. Preparing
financial statements in accordance with generally accepted accounting principles
requires the Company to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosures of contingent assets and
liabilities as of the date of the financial statements and the reported amounts
of revenue and expenses during the reported period.









25








Accounts
Receivable.  Management periodically performs a detailed review
of amounts due from customers to determine if accounts receivable balances are
impaired based on factors affecting the collectability of those
balances.  Management has provided an allowance for doubtful accounts
of approximately $86,000 at September 30, 2009 and $80,000 at December 31,
2008.





Long-Lived
Assets.  In accordance with current Accounting Principles
long-lived tangible assets subject to depreciation or amortization are reviewed
for impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable.  If an asset is
determined to be impaired, the loss is measured by the excess of the carrying
amount of the asset over its fair value as determined by an estimate of
undiscounted future cash flows.  As these factors are difficult to
predict and are subject to future events that may alter management’s
assumptions, the future cash flows estimated by management in their impairment
analyses may not be achieved.





Revenue Recognition. The
Company’s management recognizes revenue when realized or realizable and
earned.  In connection with revenue recorded, the Company establishes
a sales returns and allowances reserve for anticipated merchandise to be
returned.  The estimated percentage of sales to be returned is based
on the Company’s historical experience of returned merchandise. Also, management
calculates an estimated gross profit margin on returned merchandise deriving a
cost for the anticipated returned merchandise also based on the Company’s
historical operations.





The
Company’s sole revenue producing activity as a manufacturer and distributor of
upscale jewelry is affected by movement in fashion trends and customer desire
for new designs, varying economic conditions affecting consumer spending and
changing product demand by retailers affecting their desired inventory
levels.





Therefore,
management’s estimation process for merchandise returns can result in actual
amounts differing from those estimates.  This estimation process is
susceptible to variation and uncertainty due to the challenges faced by
management to comprehensively discern all conditions affecting future
merchandise returns whether prompted by fashion, the economy or customer
relationships.  Ultimately, management believes historical factors
provide the best indicator of future conditions based on the Company’s
responsiveness to changes in fashion trends, the cyclical nature of the economy
in conjunction with the number of years in business and consistency and
longevity of its customer mix.





Item
3. Quantitative and Qualitative Disclosures About Market Risk.





This item in not applicable as we are
currently considered a smaller reporting company.











26





Item
4T. Controls and Procedures.





Evaluation
of Disclosure Controls and Procedures





Our Chief
Executive Officer and Principal Financial Officer, Berge Abajian, has evaluated
the effectiveness of our disclosure controls and procedures (as defined in Rule
13a-15(e) under the Securities Exchange Act of 1934, as amended) as of the end
of the period covered by this Report.  Based on that evaluation, Mr.
Abajian concluded that our disclosure controls and procedures are effective in
timely alerting him to material information relating to us required to be
included in our periodic SEC filings and in ensuring that information required
to be disclosed by us in the reports that we file or submit under the Act is
accumulated and communicated to our management, including our principal
executive and principal financial officer, or persons performing similar
functions, as appropriate to allow timely decisions regarding required
disclosure.





Changes
in Internal Control Over Financial Reporting





There
were no changes in our internal control over financial reporting that occurred
during our most recent fiscal quarter that have materially affected, or
reasonably likely to materially affect, our internal control over financial
reporting.





PART
II – OTHER INFORMATION





Item
1. Legal Proceedings.





From time
to time, we may become involved in various lawsuits and legal proceedings which
arise in the ordinary course of business. However, litigation is subject to
inherent uncertainties, and an adverse result in these or other matters may
arise from time to time that may harm our business. We are not presently a party
to any material litigation, nor to the knowledge of management is any litigation
threatened against us, which may materially affect us.





Item
1A. Risk Factors.





Risks Relating with Our
Business and Marketplace





Diamond
will need additional capital in the future to finance its operations or any
future acquisitions, which it may not be able to raise or it may only be
available on terms unfavorable to current non-affiliate
shareholders.  This may result in Diamond’s inability to fund its
working capital requirements and ultimately harm its operational
results.





Diamond
has and expects to continue to have substantial capital expenditure and working
capital needs. For the nine months ended September 30, 2009 and 2008, Diamond
had sales of $708,959 and $876,110, respectively and net loss of $359,412 and
$775,672, respectively.  While management believes that its financial
policies have been prudent, the Company will be reliant on future potential
equity and/or debt raises to expand its current business and assist in any
future acquisitions, if and when those opportunities occur.






27





There can
be no assurance that Diamond will be successful in continuing to meet its cash
requirements from existing operations, or in raising a sufficient amount of
additional capital in future finance offerings.  Additional financing
might not be available on terms favorable to Diamond, or at all. If adequate
funds were not available or were not available on acceptable terms, Diamond’s
ability to fund its operations, take advantage of unanticipated opportunities,
develop or enhance its business or otherwise respond to competitive pressures
would be significantly limited.





A
decline in discretionary consumer spending may adversely affect Diamond’s
industry, its operations, and ultimately its profitability.





Luxury products, such as fine jewelry,
are discretionary purchases for consumers.  Any reduction in consumer
discretionary spending or disposable income may affect the jewelry industry more
significantly than other industries.  Many economic factors outside of
Diamond’s control could affect consumer discretionary spending, including the
financial markets, consumer credit availability, prevailing interest rates,
energy costs, employment levels, salary levels, and tax rates.  Any
reduction in discretionary consumer spending could materially adversely affect
Diamond’s business and financial condition.





Diamond
is highly dependent on its key executive officers for the success of its
business plan and may be dependent on the efforts and relationships of the
principals of future acquisitions and mergers.  If any of these
individuals become unable to continue in their role, the company’s business
could be adversely affected.





Diamond believes its success will
depend, to a significant extent, on the efforts and abilities of Berge Abajian,
its CEO.  If Diamond lost Mr. Abajian, it would be forced to expend
significant time and money in the pursuit of a replacement, which would result
in both a delay in the implementation of its business plan and the diversion of
limited working capital. Diamond can give you no assurance that it could find a
satisfactory replacement for Mr. Abajian at all, or on terms that are not unduly
expensive or burdensome.





If
Diamond grows and implements its business plan, it will need to add managerial
talent to support its business plan.  There is no guarantee that
Diamond will be successful in adding such managerial talent.  These
professionals are regularly recruited by other companies and may choose to
change companies.  Given Diamond’s relatively small size compared to
some of its competitors, the performance of its business may be more adversely
affected than its competitors would be if Diamond loses well-performing
employees and are unable to attract new ones.








28








Diamond
may acquire assets or other businesses in the future.





We may
consider acquisitions of assets or other business. Any acquisition involves a
number of risks that could fail to meet our expectations and adversely affect
our profitability. For example:





·
            The
      acquired assets or business may not achieve expected
    results;


·
            We
      may incur substantial, unanticipated costs, delays or other operational or
      financial problems when integrating the acquired
  assets;


·
            We
      may not be able to retain key personnel of an acquired
      business;


·
            Our
      management’s attention may be diverted;
or


·
            Our
      management may not be able to manage the acquired assets or combined
      entity effectively or to make acquisitions and grow our business
      internally at the same time.





If these
problems arise we may not realize the expected benefits of an
acquisition.


The
jewelry industry in general is affected by fluctuations in the prices of
precious metals and precious and semi-precious stones.





The availability and prices of gold,
diamonds, and other precious metals and precious and semi-precious stones may be
influenced by cartels, political instability in exporting countries and
inflation.  Shortages of these materials or sharp changes in their
prices could have a material adverse effect on Diamond’s results of operations
or financial condition.  A significant change in prices of key
commodities, including gold, could adversely affect its business or reduce
operating margins and impact consumer demand if retail prices increased
significantly, even though Diamond historically incorporates any increases in
the purchase of raw materials to its consumers.  Additionally, a
significant disruption in our supply of gold or other commodities could decrease
the production and shipping levels of our products, which may materially
increase our operating costs and ultimately affect our profit
margins.





Diamond
depends on its ability to identify and respond to fashion trends.





The jewelry industry is subject to
rapidly changing fashion trends and shifting consumer
demands.  Accordingly, Diamond’s success may depend on the priority
that its target customers place on fashion and its ability to anticipate,
identify, and capitalize upon emerging fashion trends.  If Diamond
misjudges fashion trends or are unable to adjust its products in a timely
manner, its net sales may decline or fail to meet expectations and any excess
inventory may be sold at lower prices.





Diamond’s
ability to maintain or increase its revenues could be harmed if Diamond is
unable to strengthen and maintain its brand image.





Diamond has spent significant amounts
in branding its Bergio and Bergio Bridal lines.  Diamond believes that
primary factors in determining customer buying decisions, especially in the
jewelry industry, are determined by price, confidence in the merchandise and
quality associated with a brand.  The ability to differentiate
products from competitors of Diamond has been a factor in attracting
consumers.  However, if Diamond’s ability to promote its brand fails
to garner brand recognition, its ability to generate revenues may
suffer.  If Diamond fails to differentiate its products, its ability
to sell its products wholesale will be adversely affected.  These
factors could result in lower selling prices and sales volumes, which could
adversely affect its financial condition and results of operations.






29





Diamond
maintains a relatively large inventory of its raw materials and if this
inventory is lost due to theft, its results of operations would be negatively
impacted.





We purchase large volumes of precious
metals and store significant quantities of raw materials and jewelry products at
our facility in New Jersey.  Although we have an insurance policy with
Lloyd’s of London, if we were to encounter significant inventory losses due to
third party or employee theft from our facility which required us to implement
additional security measures, this would increase our operating
costs.  Also such losses of inventory could exceed the limits of, or
be subject to an exclusion from, coverage under our current insurance
policy.  Claims filed by us under our insurance policies could lead to
increases in the insurance premiums payable by us or possible termination of
coverage under the relevant policy.





If
Diamond were to experience substantial defaults by its customers on accounts
receivable, this could have a material adverse affect on Diamond’s liquidity and
results of operations.





A significant portion of our working
capital consists of accounts receivable from customers.  If customers
responsible for a large amount of accounts receivable were to become insolvent
or otherwise unable to pay for our products, or to make payments in a timely
manner, Diamond’s liquidity and results of operations could be materially
adversely affected.  An economic or industry downturn could materially
affect the ability to collect these accounts receivable, which could then result
in longer payment cycles, increased collections costs and defaults in excess of
management’s expectations.  A significant deterioration in the ability
to collect on accounts receivable could affect the cash flow and working capital
position of Diamond.





Risks Relating to our Common
Stock





If
we fail to remain current on our reporting requirements, we could be removed
from the OTC Bulletin Board which would limit the ability of broker-dealers to
sell our securities and the ability of stockholders to sell their securities in
the secondary market.





Companies
trading on the OTC Bulletin Board, such as us, must be reporting issuers under
Section 12 of the Securities Exchange Act of 1934, as amended, and must be
current in their reports under Section 13, in order to maintain price quotation
privileges on the OTC Bulletin Board.  More specifically, the
Financial Industry Regulatory Authority (“FINRA”) has enacted Rule 6530, which
determines eligibility of issuers quoted on the OTC Bulletin Board by requiring
an issuer to be current in its filings with the Commission.  Pursuant
to Rule 6530(e), if we file our reports late with the Commission three times in
a two-year period or our securities are removed from the OTC Bulletin Board for
failure to timely file twice in a two-year period then we will be ineligible for
quotation on the OTC Bulletin Board.  As a result, the market
liquidity for our securities could be severely adversely affected by limiting
the ability of broker-dealers to sell our securities and the ability of
stockholders to sell their securities in the secondary market.  We
have not been late in any of our SEC reports through December 31,
2008.








30





Our
common stock could be deemed a low-priced “Penny” stock which could make it
cumbersome for brokers and dealers to trade in our common stock, making the
market for our common stock less liquid and negatively affect the price of our
stock.





In the
event where our securities are accepted for trading in the over-the-counter
market, trading of our common stock may be subject to certain provisions of the
Securities Exchange act of 1934, commonly referred to as the “penny stock” as
defined in Rule 3a51-1.  A penny stock is generally defined to be any
equity security that has a market price less than $5.00 per share, subject to
certain exceptions.  If our stock is deemed to be a penny stock,
trading will be subject to additional sales practice requirements of
broker-dealers.  These require a broker-dealer to:





·
            Deliver
      to the customer, and obtain a written receipt for, a disclosure
      document;


·
            Disclose
      certain price information about the
stock;


·
            Disclose
      the amount of compensation received by the broker-dealer or any associated
      person of the broker-dealer;


·
            Send
      monthly statements to customers with market and price information about
      the penny stock; and


·
            In
      some circumstances, approve the purchaser’s account under certain
      standards and deliver written statements to the customer with information
      specified in the rules.





Consequently,
penny stock rules may restrict the ability or willingness of broker-dealers to
trade and/or maintain a market in our common stock.  Also, prospective
investors may not want to get involved with the additional administrative
requirements, which may have a material adverse effect on the trading of our
shares.





FINRA
sales practice requirements may also limit a stockholder's ability to buy and
sell our stock.





In
addition to the “penny stock” rules described above, FINRA has adopted rules
that require that in recommending an investment to a customer, a broker-dealer
must have reasonable grounds for believing that the investment is suitable for
that customer. Prior to recommending speculative low priced securities to their
non-institutional customers, broker-dealers must make reasonable efforts to
obtain information about the customer's financial status, tax status, investment
objectives and other information. Under interpretations of these rules, the
FINRA believes that there is a high probability that speculative low priced
securities will not be suitable for at least some customers. The FINRA
requirements make it more difficult for broker-dealers to recommend that their
customers buy our common stock, which may limit your ability to buy and sell our
stock and have an adverse effect on the market for our shares.





Our
current chief executive officer and sole director, Mr. Berge Abajian, owns a
significant percentage of our company and will be able to exercise significant
influence over our company.




31






Berge Abajian, our chief executive
officer and sole director, beneficially owns approximately 88% of our common
stock.  Accordingly, Mr. Abajian will be able to determine the
composition of our board of directors, will retain the effective voting power to
approve all matters requiring shareholder approval, will prevail in matters
requiring shareholder approval, including, in particular the election and
removal of directors, and will continue to have significant influence over our
business.  As a result of his ownership and position in the Company,
Mr. Abajian is able to influence all matters requiring shareholder action,
including significant corporate transactions.  In addition, sales of
significant amount of shares held by Mr. Abajian, or the prospect of these
sales, could adversely affect the market price of our common stock.





Item
2. Unregistered Sales of Equity Securities and Use of Proceeds.





During the quarter ended September 30,
2009 and currently, we have no recent sales of unregistered
securities.





Issuer
Purchases of Equity Securities





We did not repurchase any of our
securities during the quarter ended September 30, 2009.





Item
3. Defaults Upon Senior Securities.





None.





Item
4. Submission of Matters to a Vote of Security Holders.





None.





Item
5. Other Information.





None.





Item
6. Exhibits.






Exhibit
              Number
            Description
      of Exhibit31.1
            Certification of Chief Executive Officer pursuant to 18
      U.S.C. Section 1350, as adopted pursuant to Section 302 of the
      Sarbanes-Oxley Act of 200231.2
            Certification of Chief Financial Officer pursuant to 18
      U.S.C. Section 1350, as adopted pursuant to Section 302 of the
      Sarbanes-Oxley Act of 200232.1
            Certification of Chief Executive Officer and Chief
      Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant
      to Section 906 of the Sarbanes-Oxley Act of
  2002

















SIGNATURES





Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.





DIAMOND INFORMATION
INSTITUTE, INC.


(Registrant)











By: /s/Berge
Abajian


Berge
Abajian, President &


Chief
Executive Officer (On behalf of


the
registrant and as principal accounting


officer)





Date:
November 12, 2009