# C_2011155EN.01002001.xml

| 25.5.2011 | EN | Official Journal of the European Union | C 155/20 |
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25.5.2011

EN

Official Journal of the European Union

C 155/20

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Prior notification of a concentration

(Case COMP/M.6220 — General Mills/Yoplait)

Candidate case for simplified procedure

(Text with EEA relevance)

2011/C 155/07

| 1. | On 18 May 2011, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking General Mills Inc. (‘General Mills’, United States of America), a publicly traded company on the New York Stock Exchange, acquires within the meaning of Article 3(1)(b) of the Merger Regulation control of the Yoplait group (‘Yoplait’, France) by way of purchase of shares. |
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1.

On 18 May 2011, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking General Mills Inc. (‘General Mills’, United States of America), a publicly traded company on the New York Stock Exchange, acquires within the meaning of Article 3(1)(b) of the Merger Regulation control of the Yoplait group (‘Yoplait’, France) by way of purchase of shares.

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| 2. | The business activities of the undertakings concerned are:






  — | for General Mills: manufacturing and sale of consumer food products such as ready-to-eat cereals, main meals, frozen foods, side dishes, desserts, ice-creams, flour and baking mixes, and snacks. In the US, General Mills has been Yoplait’s franchisee since 1977, |
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2.

The business activities of the undertakings concerned are:

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for General Mills: manufacturing and sale of consumer food products such as ready-to-eat cereals, main meals, frozen foods, side dishes, desserts, ice-creams, flour and baking mixes, and snacks. In the US, General Mills has been Yoplait’s franchisee since 1977,

| — | for Yoplait: manufacturing and sale of fresh dairy products such as yoghurts, dairy desserts, fresh cheese and cream. |
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for Yoplait: manufacturing and sale of fresh dairy products such as yoghurts, dairy desserts, fresh cheese and cream.

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the EC Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the EC Merger Regulation (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice. |
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3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the EC Merger Regulation. However, the final decision on this point is reserved. Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the EC Merger Regulation (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

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| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.6220 — General Mills/Yoplait, to the following address:





  European Commission |
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| Directorate-General for Competition |
| Merger Registry |
| J-70 |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by email to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.6220 — General Mills/Yoplait, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

J-70

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘EC Merger Regulation’).

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(2)  OJ C 56, 5.3.2005, p. 32 (‘Notice on a simplified procedure’).

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