UNITED
STATES


SECURITIES
AND EXCHANGE COMMISSION


Washington,
D.C. 20549




______________






FORM
10-Q




______________









[X]
      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934




For
the quarterly period ended June 30, 2010




[  ]
      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934




For
the transition period from ____________ to____________





Commission
File Number: 000-53917





GUIDE HOLDINGS,
INC.


(Exact
Name of Registrant as specified in its charter)








Utah
            
            26-1771717(State
      or other jurisdiction of incorporation)
            
            (I.R.S.
      Employer I.D. No.)








2988
Oakwood Drive


Bountiful,
UT  84010


(Address
of Principal Executive Office)





(800)
678-1500


(Registrant’s
Telephone Number, including Area Code)





Indicate
by check mark whether the Registrant (1) has filed all reports required to be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the Registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days. Yes [X] No [  ]





Indicate
by check mark whether the Registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting
company.  See definition of “large accelerated filer,” “accelerated
filer” and “smaller reporting company” in Rule 12b-2 of the Exchange
Act.





Large
      accelerated filer [  ]
            Accelerated
      filer [  ]
            Non-accelerated
      filer [  ]
            Smaller
      reporting company [X]





Indicate
by check mark whether the Registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act). Yes [  ] No [X]





1





APPLICABLE
ONLY TO CORPORATE ISSUERS





Indicate
the number of shares outstanding of each of the issuer’s classes of common
stock, as of the latest practicable date:





The
number of shares outstanding of each of the Registrant’s classes of common
equity, as of the latest practicable date:





Class
            
            Outstanding
      as of August 3, 2010Common
      Capital Voting Stock, $0.001 par value per share
            
            4,800,000
      shares





FORWARD
LOOKING STATEMENTS





This
Quarterly Report on Form 10-Q, Financial Statements and Notes to Financial
Statements contains forward-looking statements that discuss, among other things,
future expectations and projections regarding future developments, operations
and financial conditions. All forward-looking statements are based on
management’s existing beliefs about present and future events outside of
management’s control and on assumptions that may prove to be incorrect. If any
underlying assumptions prove incorrect, our actual results may vary materially
from those anticipated, estimated, projected or intended.





PART
I - FINANCIAL STATEMENTS





Item
1. Financial Statements.





June 30,
2010


C
O N T E N T S









Condensed
      Balance Sheets
            3Condensed
      Statements of Operations
            4Condensed
      Statements of Cash Flows
            5Notes to the
      Unaudited Condensed Financial Statements
            6















2





GUIDE
HOLDINGS, INC.
 Condensed
Balance Sheets
 June
30, 2010 and December 31, 2009
 
 
 June
      30,
              
              
              December
      31,2010
              
              
              2009ASSETS
              
              (Unaudited)Current
      Assets:Cash
              
              $
              6,008
              
              
              $
              19,874Accounts
      Receivable
              
              
              4,993
              
              
              
              7,893(net
      of allowance for doubtful accounts of $6,522 and $7,883)Inventory
              
              
              11,479
              
              
              
              6,934Total
      Current Assets
              
              
              22,480
              
              
              
              34,701Equipment
              
              
              1,545
              
              
              
              1,545Accumulated
      Depreciation
              
              
              (1,545
              )
              
              
              (1,545
              )Net
      Equipment
              
              
              -
              
              
              
              -TOTAL
      ASSETS
              
              $
              22,480
              
              
              $
              34,701LIABILITIES
      & STOCKHOLDERS' EQUITY (DEFICIT)Current
      Liabilities:Accounts
      Payable
              
              $
              5,660
              
              
              $
              1,300Accrued
      Interest - Related Party
              
              
              1,243
              
              
              
              1,048Accrued
      Expenses - Related Party
              
              
              1,280
              
              
              
              1,260Total
      Current Liabilities
              
              
              8,183
              
              
              
              3,608Long-Term
      Liabilities:Notes
      Payable - Related Party
              
              
              25,042
              
              
              
              20,501Total
      Liabilities
              
              
              33,225
              
              
              
              24,109Stockholders'
      Equity (Deficit):Preferred
      Stock at $0.001 par value; authorized 10,000,000 shares;0
      and 0 shares issued and outstanding, respectively
              
              
              -
              
              
              
              -Common
      Stock at $0.001 par value; authorized 90,000,000 shares;
      4,800,000and
      4,800,000 shares issued and outstanding, respectively
              
              
              4,800
              
              
              
              4,800Additional
      Paid-In Capital
              
              
              31,147
              
              
              
              30,747Retained
      Deficit
              
              
              (46,692
              )
              
              
              (24,955
              )Total
      Stockholders' Equity (Deficit)
              
              
              (10,745
              )
              
              
              10,592TOTAL
      LIABILITIES & STOCKHOLDERS' EQUITY (DEFICIT)
              
              $
              22,480
              
              
              $
              34,701
 
 
 The
accompanying notes are an integral part of these financial
statements.
  3








GUIDE
HOLDINGS, INC.


Condensed
Statements of Operations


For
the Three and Six Months Ended June 30, 2010 and 2009


(Unaudited)








For
      the Three
            
            
            For
      the SixMonths
      ended June 30,
            
            
            Months
      Ended June 30,2010
            
            
            2009
            
            
            2010
            
            
            2009Revenue,
      net
            
            $
            11,196
            
            
            $
            16,102
            
            
            $
            27,106
            
            
            $
            36,894Cost
      of Sales
            
            
            8,028
            
            
            
            8,449
            
            
            
            17,453
            
            
            
            19,087Gross
      Profit
            
            
            3,168
            
            
            
            7,653
            
            
            
            9,653
            
            
            
            17,807Costs
      & Expenses:Selling
      & Administrative
            
            
            11,944
            
            
            
            15,220
            
            
            
            30,773
            
            
            
            25,712Operating
      Loss
            
            
            (8,776
            )
            
            
            (7,567
            )
            
            
            (21,120
            )
            
            
            (7,905
            )Ordinary
      Loss
            
            
            (8,776
            )
            
            
            (7,567
            )
            
            
            (21,120
            )
            
            
            (7,905
            )Other
      Income/(Expense)
            
            
            (331
            )
            
            
            (270
            )
            
            
            (617
            )
            
            
            (558
            )Net
      Loss before provision for income taxes
            
            
            (9,107
            )
            
            
            (7,837
            )
            
            
            (21,737
            )
            
            
            (8,463
            )Provision
      for income taxes
            
            
            -
            
            
            
            -
            
            
            
            -
            
            
            
            -Net
      Loss
            
            $
            (9,107
            )
            
            $
            (7,837
            )
            
            $
            (21,737
            )
            
            $
            (8,463
            )Loss
      per share basic and diluted
            
            $
            (0.01
            )
            
            $
            (0.01
            )
            
            $
            (0.01
            )
            
            $
            (0.01
            )Weighted
      average number of common shares outstanding basic and
    diluted
            
            
            4,800,000
            
            
            
            4,800,000
            
            
            
            4,800,000
            
            
            
            4,800,000











The
accompanying notes are an integral part of these financial
statements.








4





GUIDE
HOLDINGS, INC.
 Condensed
Statements of Cash Flows
 For
the Six Months Ended June 30, 2010 and 2009
 (Unaudited)
 
 
 
 CASH
      FLOWS FROM OPERATING ACTIVITIES
              
              2010
              
              
              2009Net
      Loss
              
              $
              (21,737
              )
              
              $
              (8,463
              )Adjustments
      to reconcile net loss to net cash provided by (used in) operating
      activities:Depreciation
      Expense
              
              
              -
              
              
              
              258Contributed
      Services - Shareholder/Officer
              
              
              400
              
              
              
              -Bad
      Debt Expense
              
              
              (1,361
              )
              
              
              -(Increase)/Decrease
      in Accounts Receivable
              
              
              4,261
              
              
              
              (1,135
              )(Increase)
      in Inventory
              
              
              (4,545
              )
              
              
              (2,134
              )Increase
      in Accounts Payable and Accrued Expenses
              
              
              4,575
              
              
              
              (2,997
              )Net
      Cash (Used in) Provided by Operating Activities
              
              
              (18,407
              )
              
              
              (14,471
              )CASH
      FLOWS FROM INVESTING ACTIVITIESNet
      Cash Provided by Investing Activities
              
              
              -
              
              
              
              -CASH
      FLOWS FROM FINANCING ACTIVITIESAdditional
      Notes Payable - Related Party
              
              
              4,541Principal
      payment of Long-Term Debt
              
              
              -
              
              
              
              (8,004
              )Net
      Cash (Used) Provided by Financing Activities
              
              
              4,541
              
              
              
              (8,004
              )INCREASE/
      (DECREASE) IN CASH:
              
              
              (13,866
              )
              
              
              (22,475
              )CASH
      AT BEGINNING OF PERIOD
              
              
              19,874
              
              
              
              42,390CASH
      AT END OF PERIOD
              
              $
              6,008
              
              
              $
              19,915SUPPLEMENTAL
      SCHEDULE OF CASH FLOW ACTIVITIESCash
      Paid For:Interest
              
              $
              443
              
              
              $
              392Income
      Taxes
              
              $
              -
              
              
              $
              -
 
 
 
 The
accompanying notes are an integral part of these financial
statements.
  5





GUIDE
HOLDINGS, INC.


Notes
to the Condensed Financial Statements


June
30, 2010





NOTE
1 - CONDENSED FINANCIAL STATEMENTS





The
accompanying financial statements have been prepared by the Company without
audit.  In the opinion of management, all adjustments (which include
only normal recurring adjustments) necessary to present fairly the financial
position, results of operations, and cash flows at June 30, 2010, and for all
periods presented herein, have been made.





Certain
information and footnote disclosures normally included in financial statements
prepared in accordance with accounting principles generally accepted in the
United States of America have been condensed or omitted.  It is
suggested that these condensed financial statements be read in conjunction with
the financial statements and notes thereto included in the Company's December
31, 2009, audited financial statements.  The results of operations for
the three and six month periods ended June 30, 2010, are not necessarily
indicative of the operating results for the full year.





NOTE
2 – SIGNIFICANT ACCOUNTING POLICIES





Use of Estimates





The
preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities at the date of the financial statements and the reported amounts of
revenue and expenses during the reporting period. Actual results could differ
from those estimates.




No accounting
standards or interpretations issued or recently adopted are expected to have a
material impact on the Company’s financial position, operations or cash
flows.




NOTE 3 - CONTRIBUTION OF SERVICES
 
 The
President of the Company donates his services to the Company.  Such
services are primarily accounting in nature, but he also consults with the other
officers and directors concerning current company matters.  During the
quarter ended June 30, 2010, the President estimates he donated twenty hours to
the Company at a value of $400.


NOTE 4 - SUBSEQUENT EVENTS





In
accordance with ASC 855-10 the Company has evaluated subsequent events and has
concluded that no recognized or nonrecognized subsequent events have occurred
since the quarter ended June 30, 2010.





6





Item
2. Management’s Discussion and Analysis of Financial Condition and Results of
Operations.





Forward-looking
Statements





Statements
made in this Quarterly Report which are not purely historical are
forward-looking statements with respect to the goals, plan objectives,
intentions, expectations, financial condition, results of operations, future
performance and our business, including, without limitation, (i) our ability to
raise capital, and (ii) statements preceded by, followed by or that include the
words “may,” “would,” “could,” “should,” “expects,” “projects,” “anticipates,”
“believes,” “estimates,” “plans,” “intends,” “targets” or similar
expressions.





Forward-looking
statements involve inherent risks and uncertainties, and important factors (many
of which are beyond our control) that could cause actual results to differ
materially from those set forth in the forward-looking statements, including the
following: general economic or industry conditions, nationally and/or in the
communities in which we may conduct business, changes in the interest rate
environment, legislation or regulatory requirements, conditions of the
securities markets, our ability to raise capital, changes in accounting
principles, policies or guidelines, financial or political instability, acts of
war or terrorism, other economic, competitive, governmental, regulatory and
technical factors affecting our current or potential business and related
matters.





Accordingly,
results actually achieved may differ materially from expected results in these
statements.  Forward-looking statements speak only as of the date they
are made.  We do not undertake, and specifically disclaim, any
obligation to update any forward-looking statements to reflect events or
circumstances occurring after the date of such statements.





Plan
of Operations





Our
primary focus for 2010-2011 is the increased distribution of our existing
“do-it-yourself” manuals by updating and contacting big box retailers and
increasing the impact of our digital manuals, primarily via the
Internet.





Results
of Operations





Three
Months Ended June 30, 2010 Compared to Three Months Ended June 30,
2009





Revenue
for the three month period ended June 30, 2010, and 2009, were $11,196 and
$16,102, respectively, a decrease of $4,906.  The decrease in revenue
was the result of a general slowdown in revenue resulting from current economic
conditions and not from the loss of any specific customers or product
lines.  We believe the softening demand for our books is the result of
increased competition from retailers producing their own similar books, related
information found on the Internet and our need to further distribute our updated
books.





Net loss
for the three month period ended June 30, 2010, and 2009, was $9,107 and $7,837,
respectively.   Gross profit for the three month period ended
June 30, 2010, and 2009, was $3,168 and $7,653, respectively.  Selling,
general and administrative expenses for the three month period ended June 30,
2010, were $11,944 compared to $15,220 for the three month period ended June 30,
2009.  The decrease in administrative expenses of $3,276 is primarily
due to a decrease in professional fees paid for accounting fees, including fees
paid to the accounting firm in which the Company’s president is also an owner
and officer.





Six
Months Ended June 30, 2010 Compared to Six Months Ended June 30,
2009





Revenue
for the six month period ended June 30, 2010, and 2009, were $27,106 and
$36,894, respectively, a decrease of $9,788.  The decrease in revenue
was the result of a general slowdown in revenue resulting from current economic
conditions and not from the loss of any specific customers or product
lines.    We believe the softening demand for our books is
the result of increased competition from retailers producing their own similar
books, related information found on the Internet and our need to further
distribute our updated books.


7





Net loss
for the six month period ended June 30, 2010, and 2009, was $21,737 and $8,463,
respectively.   Gross profit for the six month period ended June
30, 2010, and 2009, was $9,653 and $17,807, respectively.  Selling, general
and administrative expenses for the six month period ended June 30, 2010, were
$30,773 compared to $25,712 for the six month period ended June 30,
2009.  The increase in administrative expenses of $5,061 is primarily
due to an increase in professional fees paid for accounting fees, including fees
paid to the accounting firm in which the Company’s president is also an owner
and officer.





Liquidity
and Capital Requirements





Management
believes that there will be a shortfall of cash for fiscal 2010 of less than
$10,000, with revenues at our current level.  Our current burn rate is
about $28,000 per year.   However, if revenue decreases more rapidly
than projected, and we are unable to decrease operating expenses, the shortfall
will be greater and we will have to seek additional financing.  The source
of such funds is currently unknown, but may include Kim McReynolds, our
President.





Off-balance
Sheet Arrangements





We have
no off-balance sheet arrangements of any kind.





Item
3.  Quantitative and Qualitative Disclosures About Market
Risk.





Not
required.





Item
4(T).  Controls and Procedures.





Evaluation of Disclosure
Controls and Procedures





Disclosure
controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act)
are designed to ensure that information required to be disclosed in reports
filed or submitted under the Exchange Act is recorded, processed, summarized,
and reported within the time periods specified in rules and forms adopted by the
Securities and Exchange Commission, and that such information is accumulated and
communicated to management, including the President and Secretary, to allow
timely decisions regarding required disclosures.





Under the
supervision and with the participation of our management, including our
President and Treasurer, we evaluated the effectiveness of the design and
operation of our disclosure controls and procedures (as defined in Rule
13a-15(e) under the Exchange Act).  Based upon that evaluation, our
President and Treasurer concluded that, as of the end of the period covered by
this Quarterly Report, our disclosure controls and procedures were
effective.





Changes
in Internal Control Over Financial Reporting





During the fiscal quarter covered by
this Quarterly Report, there has been no change in our internal control over
financial reporting (as defined in Rule 13a-15(f) under the Exchange Act) that
has materially affected, or is reasonably likely to materially affect, our
internal control over financial reporting.





PART II - OTHER
INFORMATION





Item 1. Legal
Proceedings





8





We are
not a party to any pending legal proceeding.  To the knowledge of
management, no federal, state or local governmental agency is presently
contemplating any proceeding against us. No director, executive officer or
affiliate of ours or owner of record or beneficially of more than five percent
of our common stock is a party adverse to us or has a material interest adverse
to us in any proceeding.





Item
1A. Risk Factors





Not
required.





Item
2. Unregistered Sales of Equity Securities and Use of Proceeds





None.





Item
3. Defaults Upon Senior Securities





None.





Item
4. [Removed and Reserved]





Item 5. Other
Information





None.





Item
6. Exhibits





(a)
Exhibits





All Sarbanes-Oxley Certifications
follow the signature line at the end of this Quarterly Report.





(b)
Reports on Form 8-K





None.











SIGNATURES





Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.





GUIDE
HOLDINGS, INC.


(Issuer)





Date:
            August 5, 2010
            
            By:
            /s/Kim McReynoldsKim
      McReynolds, President and Director








Date:
            August
      5, 2010
            
            By:
            /s/Brenda SundwallBrenda
      Sundwall, Secretary, Treasurer
              and
      Director