# C_2010154EN.01000701.xml

| 12.6.2010 | EN | Official Journal of the European Union | C 154/7 |
| --- | --- | --- | --- |

12.6.2010

EN

Official Journal of the European Union

C 154/7

---

Prior notification of a concentration

(Case COMP/M.5859 — Whirlpool/Privileg Rights)

(Text with EEA relevance)

2010/C 154/05

| 1. | On 2 June 2010, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking Whirlpool Corporation (‘Whirlpool’, US) acquires within the meaning of Article 3(1)(b) of the Merger Regulation control of trademarks, trademark applications and domains comprising the name ‘Privileg’ (the ‘Privileg Rights’). |
| --- | --- |

1.

On 2 June 2010, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1) by which the undertaking Whirlpool Corporation (‘Whirlpool’, US) acquires within the meaning of Article 3(1)(b) of the Merger Regulation control of trademarks, trademark applications and domains comprising the name ‘Privileg’ (the ‘Privileg Rights’).

1

| 2. | The business activities of the undertakings concerned are:






  — | Whirlpool: Manufacturing and marketing of domestic appliances, primarily for home use. Whirlpool’s principal products are major domestic appliances, such as laundry appliances, refrigerators, cooking appliances, and dishwashers, |
| --- | --- | --- |

2.

The business activities of the undertakings concerned are:

—

Whirlpool: Manufacturing and marketing of domestic appliances, primarily for home use. Whirlpool’s principal products are major domestic appliances, such as laundry appliances, refrigerators, cooking appliances, and dishwashers,

| — | Privileg Rights: These rights have previously been used to market large domestic appliances and small domestic appliances, in particular in Germany and Austria. |
| --- | --- |

—

Privileg Rights: These rights have previously been used to market large domestic appliances and small domestic appliances, in particular in Germany and Austria.

| 3. | On preliminary examination, the Commission finds that the notified transaction could fall within the scope the EC Merger Regulation. However, the final decision on this point is reserved. |
| --- | --- |

3.

On preliminary examination, the Commission finds that the notified transaction could fall within the scope the EC Merger Regulation. However, the final decision on this point is reserved.

| 4. | The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.
  Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by e-mail to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.5859 — Whirlpool/Privileg Rights, to the following address:





  European Commission |
| --- | --- |
| Directorate-General for Competition |
| Merger Registry |
| J-70 |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

4.

The Commission invites interested third parties to submit their possible observations on the proposed operation to the Commission.

Observations must reach the Commission not later than 10 days following the date of this publication. Observations can be sent to the Commission by fax (+32 22964301), by e-mail to COMP-MERGER-REGISTRY@ec.europa.eu or by post, under reference number COMP/M.5859 — Whirlpool/Privileg Rights, to the following address:

European Commission

Directorate-General for Competition

Merger Registry

J-70

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

---

(1)  OJ L 24, 29.1.2004, p. 1 (the ‘EC Merger Regulation’).

1

---