Exhibit 10.17


 


ASSET
PURCHASE & SALE AGREEMENT


 


A.
PARTIES


 


This
agreement (“agreement”) is entered into this ___ day of September, 2019 by and between Neu-Ventures Inc, a California
limited liability company (“NEU” or “buyer”) and Pineapple Express, Inc. (“SELLER”), a Wyoming
Public Company. Buyer and seller will be referred to at times as “the parties.” This agreement shall supersede any
prior agreements executed by the parties.


 


B.
RECITALS AND SUMMARY


 


SELLER
owns the URL www.THC.com (the “Asset”).


 


NEU
is purchasing the Asset of the business “free and clear,” including, but not limited to, license rights, ownership,
and control. The parties understand that the Asset is currently being licensed to a 3rd party. Buyer shall adhere to
the licensing agreement with that other party and assume a Licensor relationship with 3rd party Licensee, once this
Asset acquisition transaction is finalized.


 


Buyer
is not offering to purchase any debt or legal obligation of seller, except as may be expressly agreed upon prior to closing.


 


C.
PURCHASE & SALE; PRICE AND TERMS; CLOSING


 


Purchase
& Sale:


 


Subject
to the terms set forth in this agreement, seller hereby sells and NEU hereby purchases title of seller to the Asset. NEU, in acquiring
full right and title to the Asset and all rights of any nature thereto, is free to utilize all such rights and title to the fullest
extent permitted by law, subject to any licensing agreements seller has with 3rd parties.


 


Price
and Terms:


 


One
Million USD ($1,000,000) paid at execution through a reduction of monies owed to Buyer and Buyer Principal, Jaime Ortega, as well
as Mr. Ortega’s affiliated entities, from Seller.


 


The
parties understand that the Asset is currently being licensed to a 3rd party. Buyer shall adhere to the licensing agreement
with that other party and assume a Licensor relationship with 3rd party Licensee, once this Asset acquisition transaction
is finalized. Licensing Agreement attached as Exhibit “A”.


 




    	 



    	 



    

 


Closing:


 


This
transaction shall close the next business day after payment in full has been confirmed by Seller and transfer of ownership of
the domain has occurred after release of any registrar locks on the Asset have been resolved in favor SELLER (“Closing”
or “Closing Date”).


 


D.
RESPONSIBILITIES OF THE PARTIES


 


The
parties agree to complete all required steps toward a possible conclusion of this proposed transaction in a good faith, timely
manner.


 


The
parties agree to hold, protect and preserve all materials and information received in the course of the Due Diligence period.
All such material and information is strictly confidential and for the private use of the parties only, to be viewed and utilized
only by the parties and their respective professional advisors.


 


E.
REPRESENTATIONS AND WARRANTIES OF BUYER


 


Buyer
represents and warrants that it is a company in good standing in the state of California and has the legal right and authority,
including all necessary approvals from its members, to enter into and conclude this transaction.


 


Buyer
represents and warrants that it knows of no reason (economic, legal or otherwise) why it should not enter into this Agreement.
Buyer acknowledges an existing registrar lock on the URL until resolution by the mutual agreement of parties or a court order/judgment
in the matter of Hit Channel v. Pineapple Express, bearing LASC Case No. 19STCV09006. Buyer has


 


F.
MISCELLANEOUS LEGAL CONSIDERATIONS


 


1.
Modifications and Amendments. The terms and conditions of this agreement may be amended at any time and from time to time, in
whole and in part, upon written agreement signed by a duly authorized representative of the buyer and seller.


 


2.
Expenses. Each party shall bear its own respective costs, fees and expenses associated with entering into and executing its duties
under this agreement.


 


3.
Indemnification. Each party, if an offending party, agrees to indemnify and hold harmless the other party from any claim of damage
of any party or non--party arising out of any act or omission of the offending party arising from this agreement.


 




    	 



    	 



    

 


4.
Notices. Any notice, request, proposal, statement or other communication required or permitted to be given hereunder shall be
in writing and shall be deemed given when personally delivered or confirmed by email or five (5) days after mailed by certified
mail, postage prepaid, to the parties at their respective addresses first set forth above or to such other address of which a
party shall have theretofore notified the other by a notice given in accordance with this Paragraph 4 as follows:


 


If
to the Buyer:


 


Neu-Ventures,
Inc.


6700
Fallbrook Ave. Suite 289


West
Hills, CA 91307


Jaime@pineappleventuresinc.com


 


If
to Seller:


 


Pineapple
Express, Inc.


10351
Santa Monica Blvd. #420


Los
Angeles, CA 90025


MatthewF@pineappleexpress.com


 


5.
Breach. In the event of a breach of this agreement, the breaching party shall be notified by the other party by written notice
within ten (10) days of reasonable discovery of the breach. The breach shall be cured within fifteen (15) days of written notice.
If the breach is not cured within this period, the non-breaching party may take appropriate legal action consistent with the terms
of this agreement.


 


6.
Assignment. The provisions of this agreement shall be binding upon and inure to the benefit of the buyer and seller and their
respective successors, assigns and personal representatives. If the buyer and/or seller shall at any time be merged or consolidated
into or with any other corporation or the company’s capital ownership units or substantially all of its Asset are transferred
to another entity, the provisions of this agreement shall be binding upon and inure to the benefit of the buyer or the seller
(as the case may be) and the entity resulting from such merger or consolidation or to which such capital ownership units or Asset
shall be transferred, and this provision shall apply in the event of any subsequent merger, consolidation or transfer.


 


7.
Entire Agreement. This agreement is the full and complete, integrated agreement of the parties, superseding all previous written
and/or oral agreements and representations between the parties, and is amendable only as provided for above. This agreement shall
be interpreted as if the parties participated equally in its drafting.


 




    	 



    	 



    

 


8.
Governing Law. This agreement shall be governed by the laws of the State of California applicable to contracts made to be performed
entirely therein, and each party agrees to submit to the personal jurisdiction of any Court of competent jurisdiction and venue
in Los Angeles County and to all the rules and orders of such Court, and the laws of the State of California.


 


9.
Waiver. Any waiver by either party of any provision of this agreement or any right hereunder shall not be deemed a continuing
waiver and shall not prevent or stop such party from thereafter enforcing such provision, and the failure of either party to insist
in any one or more instances upon the strict performance of any of the provisions of this Agreement by the other party shall not
be construed as a waiver or relinquishment for the future performance of any such term or provision, but the same shall continue
in full force and effect.


 


10.
Enforcement. If the parties cannot settle any dispute arising out of or relating to this Agreement, or the breach thereof, in
a reasonable and timely fashion, and a mediation session has failed, either party may file for binding arbitration within Los
Angeles County, California. Arbitration shall be governed by the rules of ADR Services, Inc. and judgment upon the award may be
entered in any Court within Los Angeles County having jurisdiction thereof. However, the parties agree to reserve the right to
obtain a preliminary injunction from a court of competent jurisdiction if necessary in the event of a material breach arising
from this agreement.


 


11.
Headings. The headings in this agreement are solely for convenience of reference and shall not affect its interpretation.


 


12.
Possible Invalidity. In case any provision of this agreement should be held to be contrary to, or invalid under, the law of any
state or other jurisdiction in which enforcement is sought or challenged, such illegality or invalidity shall not affect in any
way any of the other provisions hereof, this Agreement in such event to be construed as though the offending provision had been
deleted or modified in such a manner as to make it enforceable to the maximum extent possible to reflect the parties’ intent
hereunder, and all of the provisions hereof nevertheless shall continue unmodified and in full force and effect in any state or
other jurisdiction.


 


13.
Counterparts. This agreement may be executed in counterparts, each of which shall be deemed an original and all of which together
shall constitute one and the same agreement. Facsimile signatures shall be considered as valid and binding as original.


 


14.
Independent Covenants: Each of the respective rights and obligations of the parties hereunder shall be deemed independent and
may be enforced independently irrespective of any of the other rights and obligations set forth herein.


 




    	 



    	 



    

 


IN
WITNESS WHEREOF, the parties hereto have executed (this agreement, on the date written above.


 


SELLER


 


	 	/s/
    Matthew Feinstein	 
	Printed
    Name:	Matthew
    Feinstein 	 
	Title:	Director
    & Senior Executive	 
	Company:	Pineapple
    Express, Inc., A Wyoming Corporation 	 


 


BUYER


 


	 	/s/
    Jaime Ortega	 
	Printed
    Name:	Jaime
    Ortega	 
	Title:
    	CEO	 
	 	NEU-Ventures,
    Inc.