# EUR-Lex - 52011PC0663 - EN

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# 52011PC0663

**Proposal for a REGULATION OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL amending Council Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural products on the internal market and in third countries /* COM/2011/0663 final - 2011/0290 (COD) */**

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EXPLANATORY MEMORANDUM

1. 
CONTEXT OF THE PROPOSAL

Articles 290 and 291 of the Treaty on the
Functioning of the European Union (TFEU) distinguish two different types of
Commission acts:

Article 290 of the TFEU allows the
legislator to delegate to the Commission the power to adopt non-legislative
acts of general application to supplement or amend certain non-essential
elements of a legislative act. Legal acts adopted by the Commission in this way
are referred to in the terminology used by the Treaty as "delegated
acts" (Article 290(3)).

Article 291 of the TFEU allows Member
States to adopt all measures of national law necessary to implement legally
binding Union acts. Those acts can confer implementing powers on the Commission
where uniform conditions for implementing them are needed. Legal acts adopted
by the Commission in this way are referred to in the terminology used by the
Treaty as "implementing acts" (Article 291(4)).

The
objective of the present proposal consists in aligning Council Regulation (EC)
No 3/2008[1]
of 17 December 2007 on information provision and promotion measures for
agricultural products on the internal market and third countries with those
provisions of the TFEU.

Under the
present proposal, the objectives and principles and other essential elements of
the policy on information provision and promotion measures for agricultural
products on the internal market and in third countries are determined by the
Legislator. Thus, the objectives of that particular policy and the principles
of strategic approach, programming, complementarity, consistency and conformity
with other policies of the Union are fixed by the Legislator. Similarly, the
Legislator lays down the principles of partnership, subsidiarity and equality
between men and women and non-discrimination.

The Commission should by means of delegated
acts determine what is meant by an information and promotion programme (Article
1(1)). Similarly, the Commission shall adopt delegated acts to determine the
characteristics with which information and promotion messages for programmes
must comply in order to enhance the objectiveness of these messages as well as
to protect consumers (Article 1(3)). In addition, the Commission shall draw up
lists of the themes, products and third countries that may be covered by these
measures (Article 4). It shall also adopt rules for information and promotion
programmes (Article 5). Furthermore, it shall adopt detailed rules regarding
programmes to be implemented in third countries in collaboration with
international organisations in order to ensure their smooth running (Article
6). In order to ensure the most efficient use of Union funding, it may also
define further priorities for the selection of programmes in addition to those
already laid down by the Legislator (Article 8(1)).

Furthermore, the Legislator should grant
the Commission the power to adopt implementing acts in accordance with Article
291 (2) of the Treaty, as regards the uniform conditions for the pre-selection
of programmes by the Member States (Article 7) and their selection by the
Commission (Article 8), the procedure in case of an absence of programmes
(Article 9), the approval of implementing bodies (Article 11(4)), the use of
material and the monitoring of programmes (Article 12(3)), the financing
modalities of the programmes, the conclusion of contracts for the
implementation of the programmes, the provision of securities, the payment
modalities and the recovery of undue payments, the modalities of checks and
penalties (Article 13(9)).

Finally, some of the powers that have so
far been exercised by the Commission under the powers conferred on it by
Regulation (EC) No 3/2008 have been considered of such importance that they
should be incorporated into that Regulation. This regards (i) the exclusion from
support under Regulation (EC) No 3/2008 of information and promotion measures
on the internal market receiving support under Council Regulation (EC) No
1698/2005 on support for rural development in order to eliminate the risk of
double financing (cf. Article 15[2] of Commission Regulation (EC) No 501/2008[2]); (ii) the principles that, in
order to ensure the sound management of the Union's budget, proposing
organisations should lodge securities in guarantee of a proper implementation
of the programmes (cf. Article 16[3] of Regulation (EC) No 501/2008) and that
(iii) they are liable to penalties if they fail to fulfil their obligations
(cf. Article 27 of Regulation (EC) No 501/2008).

2. 
RESULTS OF CONSULTATIONS WITH THE INTERESTED PARTIES
AND IMPACT ASSESSMENTS

There was no need for consultation of
interested parties or for an impact analysis since the proposal to align
Council Regulation (EC) No 3/2008 with the TFEU is an inter-institutional
matter that will concern all Council Regulations.

3. 
LEGAL ELEMENTS OF THE PROPOSAL

· Summary of the Proposal

Identify the delegated and implementing powers
of the Commission in Council Regulation (EC) No 3/2008 and establish the
corresponding procedure for the adoption of these acts.

Incorporate to Regulation (EC) No 3/2008 some
of the powers that have so far been exercised by the Commission.

· Legal basis

Articles 42 and 43 of the Treaty on the
Functioning of the European Union.

· The principle of subsidiarity

The EU promotion and information policy
usefully supplements and reinforces the schemes run by Member States by
boosting product image in the eyes of consumers in the EU and in third
countries, in particular as regards the quality, nutritional value and safety
of foodstuffs and the methods of production. By helping to open up new markets
in third countries, such action is also likely to have a multiplier effect on
national and private initiatives.

The proposal falls under shared competence
between the EU and the Member States and complies with the subsidiarity
principle.

· The proportionality principle

Due to the increasing liberalisation of trade,
including trade in agricultural and food products, the trade exchange between
EU Member States and third countries becomes more and more important. At the
same time, the support offered to EU producers competing in EU and global
markets with non EU producers has been limited (e.g. export refunds). The
regulation on information provision and promotion measures for agricultural
products on the internal market and in third countries is therefore a crucial
instrument that is consistent with the new framework of the WTO Agreement on
agriculture.

It also naturally falls to the EU to promote
the high quality standards of EU agricultural products and to encourage joint
promotional programmes involving more than one EU country or more than one
agricultural sector.

The proposal complies with the proportionality
principle.

· Choice of legal instrument

Proposed instrument: Regulation of the European
Parliament and of the Council

4. 
BUDGETARY IMPLICATIONS

The proposal has no impact on budgetary
expenditure.

5. 
OPTIONAL ELEMENTS

There are no optional elements.

2011/0290 (COD)

Proposal for a

REGULATION OF THE EUROPEAN PARLIAMENT
AND OF THE COUNCIL

amending Council Regulation (EC) No 3/2008
on information provision and promotion measures for agricultural products on
the internal market and in third countries

THE EUROPEAN PARLIAMENT AND THE
COUNCIL OF THE EUROPEAN UNION,

Having regard to the Treaty on the
Functioning of the European Union, and in particular the first subparagraph of
Article 42 and Article 43(2) thereof,

Having regard to the proposal from the
European Commission[3],

After transmission of the draft legislative
act to the national parliaments,

Having regard to the opinion of the
European Economic and Social Committee[4],

Acting in accordance with the ordinary
legislative procedure[5],

Whereas:

(1) 
Council Regulation (EC) No 3/2008[6] confers competence on the
Commission to adopt detailed rules for the application of that Regulation.

(2) 
As a consequence of the entry into force of the
Lisbon Treaty, the powers conferred under Regulation (EC) No 3/2008 upon the
Commission need to be aligned with Articles 290 and 291 of the Treaty on the
Functioning of the European Union (the Treaty).

(3) 
In order to to ensure the consistency and
effectiveness of the measures provided for in Regulation (EC) No 3/2008, as
well as their sound management and the most efficient use of Union funding, the
power to adopt acts in accordance with Article 290 of the Treaty should be
delegated to the Commission in respect of the definition of an information and
promotion programme, the determination of the characteristics with which
information and promotion messages must comply, the drawing up of lists of the
themes, products and third countries that may be covered by these measures, the
adoption of rules defining the strategy for information and promotion
programmes, the adoption of detailed rules regarding programmes to be
implemented in third countries in collaboration with international organisations
and the definition of further priorities for the selection of programmes in
addition to those already laid down by Regulation (EC) No 3/2008. It is of
particular importance that the Commission carry out appropriate consultations
during its preparatory work, including at expert level. The Commission, when preparing and drawing-up delegated acts, should
ensure a simultaneous, timely and appropriate transmission of relevant
documents to the European Parliament and Council.

(4) 
In order to ensure uniform conditions for the
implementation of Regulation (EC) No 3/2008, implementing powers should be
conferred on the Commission. Those powers should be exercised in accordance
with the provisions of Regulation (EU) No 182/2011 of the European Parliament
and the Council of 16 February 2011 laying down the
rules and general principles concerning mechanisms for control by Member States
of the Commission’s exercise of implementing powers[7].

(5) 
Some of the powers that have so far been
exercised by the Commission under the powers conferred on it by Regulation (EC)
No 3/2008 are considered of such importance that they should be incorporated
into that Regulation. This regards (i) the exclusion from support under
Regulation (EC) No 3/2008 of information and promotion measures receiving
support under other Union schemes that could entail the risk of double
financing; (ii) the principle that proposing organisations should lodge
securities in guarantee of a proper implementation of the programmes; and (iii)
the principle that, in order to ensure the sound management of the Union's
budget, these proposing organisations are liable to penalties if they fail to
fulfil their obligations.

(6) 
Regulation (EC) No 3/2008 should
therefore be amended accordingly,

HAVE ADOPTED THIS REGULATION:

Article 1

Regulation (EC) No 3/2008 is amended as
follows:

(1) 
Article 1 is amended as follows:

(a) 
In paragraph 1, the following subparagraph is
added:

'The Commission shall, by means of delegated
acts, determine the characteristics of information and promotion programmes and
the period of their implementation."

(b) 
The following paragraphs are added:

"3.     The Commission shall, by means of
delegated acts, determine the characteristics of information and promotion
messages.

4.       The Commission shall, by means of
implementing acts, adopt rules pertaining to the designation by the Member
States of competent authorities responsible for the implementation of the
measures referred to in paragraph 1."

(2) 
In the first paragraph of Article 4, the first
sentence is replaced by the following text:

'The Commission shall, by means of delegated
acts, draw up lists of the themes and products under Article 3 and the third
countries concerned."

(3) 
Article 5 is replaced by the following:

"Article
5
Strategy for information and promotion
programmes

1.      The Commission shall, by means of
delegated acts, adopt rules to be followed defining the strategy for
information and promotion programmes on the internal market.

These rules shall provide general indications,
in particular concerning:

(a)     objectives and targets to be reached;

(b)     one or more themes to be the subject
of the measures selected;

(c)     the types of measures to be
implemented;

(d)     the duration of programmes;

(e)     the indicative distribution, by market
and type of measure envisaged, of the amount available for the Union’s
financial contribution to programmes.

With regard to the promotion of fresh fruit and
vegetables, particular attention shall be paid to promotion measures intended
for children in schools.

2.      The Commission may, by means of
delegated acts, adopt rules defining the strategy to be followed in proposals
for information and promotion programmes in third countries for some or all of
the products referred to in Article 3(2)."

(4) 
Article 6 is amended as follows:

(a) 
paragraph 1 is replaced by the following:

"1.     To implement the measures
referred to in Article 2(1)(a), (b) and (c), Article 2(2) and Article 2(3)(a),
(b) and (c), in accordance with the delegated acts referred to in Article 5(1)
and subject to paragraph 2 of this Article, the trade and/or inter-trade
organisation(s) representing the sector(s) concerned in one or more Member
States or at Union level shall draw up proposals for information and promotion
programmes of a maximum duration of three years."

(b) 
in paragraph 2, the following subparagraph is
added:

'The Commission shall, by means of delegated
acts, adopt rules regarding the implementation of promotion measures in third
countries implemented in collaboration with international organisations."

(5) 
Article 7 is amended as follows:

(a) 
In paragraph 1, the second subparagraph is
replaced by the following:

'The Member State(s) concerned shall examine
the suitability of proposals for programmes and shall verify conformity with
this Regulation, the delegated acts referred to in Article 5 and the relevant
specifications. They shall also check that the programme offers value for
money.'

(b) 
In paragraph 2, the second and third
subparagraphs are replaced by the following:

"If the Commission finds that a programme
which has been submitted or some of the measures therein are not in line with
Union rules or, for the measures to be carried out on the internal market, with
the delegated acts referred to in Article 5, or they do not offer value for
money, it shall notify the Member State(s) concerned of the ineligibility of
all or part of that programme, within a determined time limit. Once this time
limit has been exceeded and no such notification is sent, the programme shall
be deemed eligible.

Member State(s) shall take account of any
observations made by the Commission and shall forward to it the revised
programmes in accordance with the proposing organisation(s) referred to in
Article 6(1) within a set time limit."

(c) 
The following paragraph 3 is added:

"3.     The Commission shall, by means of
implementing acts, define:

(a)     the rules relating to the submission
of the proposals of programmes to the Member States,

(b)     the requirements with which the
programmes must comply and the criteria against which the programmes must be
checked,

(c)     rules pertaining to the procedure of
pre-selection by the Member States and selection by the Commission and related
time limits."

(6) 
Article 8 is replaced by the following text:

"Article
8
Selection of information and promotion
programmes

1.      When selecting programmes, priority
shall be given to the programmes proposed by several Member States or providing
for measures in several Member States or third countries.

The Commission may, by means of delegated acts,
define further priorities for the selection of programmes.

2.      The Commission shall, by means of
implementing acts, decide which specific programmes are to be selected, any
modifications thereof and the corresponding budgets."

(7) 
Article 9 is amended as follows:

(a) 
paragraph 1 is replaced by the following:

"1.     In the absence of programmes to
be carried out on the internal market for one or more of the information
measures referred to in Article 2(1)(b) submitted in accordance with Article
6(1), each Member State concerned shall draw up, on the basis of the delegated
acts referred to in Article 5(1), a programme and its specification and shall
select through a public call for tenders the implementing body for the
programme it undertakes to co-finance."

(b) 
in paragraph 2, the first subparagraph is
replaced by the following:

"In the absence of programmes to be
carried out in third countries for one or more of the information measures
referred to in Article 2(1)(a), (b) and (c), submitted in accordance with
Article 6(1), each Member State concerned shall draw up, on the basis of the
delegated acts referred to in Article 5(2), a programme and its specification
and shall select through a public call for tenders the implementing body for
the programme it undertakes to co-finance."

(c) 
in paragraph 3, point (b) is replaced by the
following:

"b)     the conformity of the programme
and the proposed body with this Regulation and, where necessary, with the
applicable delegated acts;"

(d) 
paragraph 4 is replaced by the following:

"4.     For the purposes of the
Commission's examination of the programmes, Article 7(2) and Article 8 shall
apply."

(e) 
paragraph 5 is deleted.

(8) 
In Article 10, the introductory sentence is
replaced by the following text:

"After informing the committee referred to
in Article 16b(1) or, where necessary, the committee for organic farming set up
by Article 38e of Council Regulation (EC) No 834/2007 of 28 June 2007 on
organic production and labelling of organic products* or the Agricultural
Product Quality Policy Committee set up by Article [54] of Regulation of the
European Parliament and of the Council No XXX/201X of XX Xxxxx 201X on
agricultural product quality schemes**, the Commission may decide to carry out
one or more of the following measures:

- OJ L 189, 20.7.2007, p. 1.

**OJ L ...."

(9) 
Article 11 shall be amended as follows:

(a) 
In paragraph 2, the second subparagraph is
deleted.

(b) 
The following paragraph 4 is added:

"4.     The Commission shall, by means of
implementing acts, define the conditions for the approval by the Member states
of the selected implementing bodies as well as the conditions under which the
proposing organisation may be authorised to implement certain parts of the
programme itself."

(10) 
In Article 12, the following paragraph 3 is
added:

"3.     The Commission shall, by means of
implementing acts, adopt rules pertaining to the use of information and
promotion material and the monitoring of programmes."

(11) 
Article 13 is amended as follows:

(a) 
Paragraph 6 is replaced by the following:

"6.     By way of derogation from Article
[XXX old 180 of Regulation 1234/2007] of Regulation (EU) XXXX/20.. of the
European Parliament and of the Council* of .... [establishing a common
organisation of the market in agricultural products (Single CMO Regulation)]
[aligned sCMO] and Article 3 of Council Regulation (EC) No 1184/2006 of 24 July
2006 applying certain rules of competition to the production of and trade in
certain agricultural products**, Articles 107, 108 and 109 of the Treaty shall
not apply to payments made by Member States, including their financial
participations, nor to the financial participations from parafiscal charges or
mandatory contributions of Member States or proposing organisations for
programmes eligible for Union support under Article 42 of the Treaty, that the
Commission has selected in accordance with Article 8 of this Regulation.

- OJ L.......

** OJ L 214, 4.8.2006, p. 7"

(b) 
the following paragraphs are added:

"7.     Information and promotion
operations receiving support under Council Regulation (EC) No 1698/2005 of 20
September 2005 on support for rural development by the European Agricultural
Fund for Rural Development (EAFRD) * shall not be eligible for a European Union
financial contribution under this Regulation.

8.       Securities shall be lodged by
proposing organisations in order to ensure the proper implementation of the
programmes and penalties shall be imposed on proposing organisations if they
fail to fulfil their obligations.

9.       The Commission shall, by means of
implementing acts, adopt rules pertaining to:

(a)     the modalities of financing the
programmes approved under this Regulation,

(b)     the conclusion of contracts for the
implementation of the programmes approved under this Regulation,

(c)     the provision of securities by the
proposing organisations and the modalities of their release,

(d)     the payment modalities and the
recovery of undue payments,

(e)     the modalities of the checks to be
performed by the Member States and the penalties to which proposing
organisations are liable.

- OJ L 277, 21.10.2005, p. 1."

(12) 
Articles 15 and 16 are deleted.

(13) 
The following Articles 15a, 16a and 16b are
inserted:

"Article
15a
Commission powers

When powers are granted to the Commission to
adopt delegated acts, Article 16a shall apply.

When powers are granted to the Commission to
adopt implementing acts, it shall act in accordance with the examination
procedure referred to in Article 16b.

Article 16a
Exercise of the delegation

1.      The power to adopt delegated acts is
conferred on the Commission subject to the conditions laid down in this
Article.

2.      The delegation of power referred to in
this Regulation shall be conferred for an indeterminate period of time.

3.      The delegation of powers referred to
in this Regulation may be revoked at any time by the European Parliament or by
the Council. A decision of revocation shall put an end to the delegation of the
power specified in that decision. It shall take effect the day following the
publication of the decision in the Official Journal of the European Union or at
a later date specified therein. It shall not affect the validity of any
delegated acts already in force.

4.      As soon as it adopts a delegated act,
the Commission shall notify it simultaneously to the European Parliament and to
the Council.

5.      A delegated act adopted pursuant to
this Regulation shall enter into force only if no objection has been expressed
either by the European Parliament or the Council within a period of 2 months of
notification of that act to the European Parliament and the Council or if,
before the expiry of that period, the European Parliament and the Council have
both informed the Commission that they will not object. That period shall be
extended by 2 months at the initiative of the European Parliament or the
Council.

Article
16b
Implementing acts - committee

1.      The Commission shall be assisted by
the Committee for the Common Organisation of the Agricultural Markets set up by Article 323(2)
of Regulation (EU) XXXX/20.. of the European Parliament and of the Council* of
.... [establishing a common organisation of the market in
agricultural products (Single CMO Regulation)] [aligned
sCMO]. That committee shall be a committee within
the meaning of Regulation (EU) No 182/2011 of the
European Parliament and of the Council of 16 February
2011 laying down the rules and general principles concerning mechanisms for
control by Member States of the Commission’s exercise of implementing powers**.

2.      Where reference is made to this
paragraph, Article 5 of Regulation (EU) No 182/2011 shall apply.

- OJ L.......

** OJ L 55, 28.2.2011, p.13."

(14) 
Article 17 is replaced by the following text:

"Article
17
Consultation

Before adopting delegated acts or implementing
acts referred to in this Regulation, the Commission may consult:

(a)     the Advisory Group on Promotion of
Agricultural Products set up by Commission Decision 2004/391/EC;

(b)     ad hoc technical working groups
comprised of members of the committee or experts in promotion and advertising."

Article 2

This Regulation shall enter into force on
the twentieth day following its publication in the Official Journal of the
European Union.

This
Regulation shall be binding in its entirety and directly applicable in all Member
States.

Done at Brussels,

For the European Parliament                       For
the Council

The
President                                                 The President

FINANCIAL STATEMENT ||

||

1. || BUDGET HEADING: Chapter 05: agriculture and rural development || APPROPRIATIONS: CA: EUR 57 292 184 763 PA: EUR 55 269 004 060

2. || TITLE: Proposal for a Regulation of the European Parliament and of the Council amending Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural products on the internal market and in third countries

3. || LEGAL BASIS: Article 43 TFEU

4. || AIMS: Identify the delegated and implementing powers of the Commission in Council Regulation (EC) No 3/2008 and establish the corresponding procedure for the adoption of these acts (alignment of the regulation with the Treaty of Lisbon).

5. || FINANCIAL IMPLICATIONS || 12 MONTH PERIOD (EUR million) || CURRENT FINANCIAL YEAR [2011] (EUR million) || FOLLOWING FINANCIAL YEAR [2012] (EUR million)

5.0 || EXPENDITURE CHARGED TO -               CHARGED TO THE EU BUDGET (REFUNDS/INTERVENTIONS) -               NATIONAL BUDGETS -               OTHER || - || - || -

5.1 || REVENUE -               OWN RESOURCES OF THE EU (LEVIES/CUSTOMS DUTIES) -               NATIONAL || - || - || -

|| || [2013] || [2014] || [2015] || [2016]

5.0.1 || ESTIMATED EXPENDITURE || - || - || - || -

5.1.1 || ESTIMATED REVENUE || - || - || - || -

5.2 || METHOD OF CALCULATION:

6.0 || CAN THE PROJECT BE FINANCED FROM APPROPRIATIONS ENTERED IN THE RELEVANT CHAPTER OF THE CURRENT BUDGET? || YES NO

6.1 || CAN THE PROJECT BE FINANCED BY TRANSFER BETWEEN CHAPTERS OF THE CURRENT BUDGET? || YES NO

6.2 || WILL A SUPPLEMENTARY BUDGET BE NECESSARY? || YES NO

6.3 || WILL APPROPRIATIONS NEED TO BE ENTERED IN FUTURE BUDGETS? || YES NO

OBSERVATIONS: The objective of this proposal is to align the Council Regulation with the Treaty of Lisbon; it is therefore without impact on budgetary expenditure.

[1]               OJ L 3, 5.1.2008, p. 1.

[2]               OJ L 147, 6.6.2008, p. 3

[3]               OJ C , , p. .

[4]               OJ C , , p. .

[5]               OJ C , , p. .

[6]               OJ L 3, 5.1.2008, p. 1.

[7]               OJ L 55, 28.2.2011, p.13.