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Introduction to Content

SQUAD

Googe Sa3es Conference 2007

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UI
Key Points

Content SQUAD Overview

Team Tree

Vital Stats

Copyright In Depth

Live Site

Policies

Enforcement

Product Features

Education and Innovation

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Overview

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VIta Stats

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800 of Help Center emails 1500 of videos taken down

received day day for general TOU violations

18 hours week email TAT 13000 It of Flagged Videos

reviewed day

14000 emaHs received week

this It includes spam Copyright 5000 It of proactive reviews

Help Center and Policy emaHs such as Browse day

230 It of Policy emails received 1/2 minutes how fast we get to

day Flagged Video

900 It of DMCAs received day 50 minutes how fast we take

down Copyright videos

3700 of videos removed for

afleged Copyright violations day

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Process

DMCA

YouTube respects the rights of copyright holders and pubUshers. We comply

with the Digital Mfllennium Copyright Act DMCA and promptly remove

content when properly notified.

How to file DMCA

Copyright Verification Program

Partners can become copyright cops which aflows them to mass flag videos

You can reach the Copyright team by emaifing

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Policies

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Generafly prohibited content includes.

Sexuafly Explicit or Pornographic rnaleriak

Instructional or immitatable bomb making and drug abuse

Graphic content intended to shock or disgust

Violence which is graphic gratuitous or humfliating

Hate Speech

Stalking harassment posting of others personally identifying information

Some prohibitions specific to children are...

Any content deemed to be exploitive of child

Content endangering the safety or privacy of child

Drug use of any kind dangerous use of fire or explosives by minor

Videos of interest to child predators

Inappropriate provocative behavior by children

Fights involving minors or taking place at school or playground

Predatory behavior induding the aggregation or posting of content containing children for

the purpose of obtaining or eliciting sexual gratification

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Policies continued

Age Restricted Content

Content marked Restricted can only be viewed by users 18 and over

Viewers must be logged in to view this content

An interstitial warning screen is displayed and users must click to confirm that

they wish to view potentially objectionable materials before being able to view

restricted content

Restricted videos do not appear in video browse pages

Only content that is not prohibited by other content policies can be restricted

videos involving children are never restricted

Minors on VouTube

YouTube Terms ot Use prohibits users under the age of 13 and requires the

permission of parent or legal guardian for users under 18

Users entering an age less than 13 are informed that they are ineligible to join

YouTube and permanent blocking cookie is set

Once an account is created the age cannot be changed

Users age is displayed next to video when being reviewed by administrators

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SexuaUy exphct

Mature over onb conteni

herfrms of Use violation

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Enforcement

Community flagging

Users police YouTube by flagging inappropriate content for review

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AU flagged videos are reviewed by the Youlube Content SQUAD 24 hours

day 365 days year

Flagged videos are routed into queues team members are able to coflaborate

and escalate difficult decisions to higher tiers

75% of all flagged videos are reviewed within three minutes most are reviewed

within 30 seconds

Child pornography typically flagged and removed within minutes of being

uploaded

Pornography is typically flagged and removed within the first 100 views

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Enforcement confinued

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Help Center

Incident of harassment safety issues and other policy violations that cannot be

conveyed through video flagging are reported by users via our Help Center

Subject luserharassnent kJ

idea in Quetion

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User in QUe.tiOn

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detail aC pos.sbie

Safety Incident Reporting

Policy violations involving children are reported to designated team member

who is able to further investigate the users and content involved

Child Pornography incidents are escalated and reported to the NCMEC

Cyberlipline

fouTube works closely with local and federal law enforcement to proactively

respond to threats secure support for suicidal users victims of crime and

others in need of assistance

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Product Features

Abuse Prevention

Digital hashing detects duplicate file uploads and globally blocks rejected

content

Policy violators received stdkes repeat violators are automatically terminated

and their email address is permanently banned

Child safety exploitation and harassment pollcy offenses result in immediate

termination and banning

Privacy Features

Videos may be uploaded as Private to be shared with family and friends

YouTube Content SQUAD regularly reviews private videos for policy violations

Users may opt to not to display information such as name age or location on

their profile

Users can block specific users from interacting with them or choose to only

allow their friends to communicate with them

Users can choose to allow pre-screen or disable commenting for each of their

videos

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Education and nnovafion

Educaflon

Safety lips

Communay GuideUnes aka Code of Conduct

Help tnfo

Heb Center Devfler APis CopyrdiN1n

Meo Tholbox lety Tips Code of Conduct

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Continued devebpment of safety pro-active and reactive safely features

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Speaker Notes Slide

Content Squad is VouTubes ConOps team

Policy Content Policies Legal Compliance Law Enforcement relations etc.

Abuse Harassment privacy child safety through email and Live Site escalations

Copyright reactive

Live Site flagged content

Speaker Notes Slide

Stats that may pertain to Sales highlighted in red

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