<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549
                            ---- ---- ---- ---- ----

                                    FORM 10-Q

(Mark One)
[ X ]            QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended  June 30, 1998

                                       OR

[ ]              TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______________ to ______________

Commission file number   1-8176

                          LITTLEFIELD, ADAMS & COMPANY
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          New Jersey                                            #22-1469846
--------------------------------------------------------------------------------
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

                  6262 Executive Blvd., Huber Heights, OH 45424
--------------------------------------------------------------------------------
             (Address of principal executive offices, and Zip Code)

Registrant's telephone number, including area code     (937) 236-0660
                                                       --------------

--------------------------------------------------------------------------------
 (Former name, former address and former fiscal year, if changed since last 
                                    report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
YES  X        NO
    ---            ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

              Class                           Outstanding at August 10, 1998
              -----                           ------------------------------
     Common Stock, par value                         2,790,057 shares
         $1.00 per share



<PAGE>   2

                          LITTLEFIELD, ADAMS & COMPANY
                          ----------------------------
<TABLE>
<CAPTION>

                                                          INDEX                        Page No.
                                                          -----                        --------
<S>               <C>               <C>                                                   <C>

Part I.           Financial Information

                  Item 1.           Condensed Financial Statements (Unaudited)            

                                        Condensed Balance Sheets -
                                        June 30, 1998, and December 31, 1997               3

                                        Condensed Statements of Operations -
                                        for the three and six months ended
                                        June 30, 1998, and 1997                            4

                                        Condensed Statements of Cash Flows -
                                        for the six months ended
                                        June 30, 1998, and 1997                            5

                                        Notes to Condensed Financial Statements            6

                  Item 2.           Management's Discussion and Analysis of
                                    Financial Condition and Results of Operations         11


Part II.          Other Information

                  Item 1.           Legal Proceedings                                     17

                  Item 4.           Submission of Matters to a Vote of Security Holders   17

                  Item 5.           Other Information                                     17

                  Item 6.           Exhibits and Reports on Form 8-K                      17

Signatures                                                                                18

</TABLE>

Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q
PAGE 2
<PAGE>   3
                          LITTLEFIELD, ADAMS & COMPANY

                            CONDENSED BALANCE SHEETS

                                   (UNAUDITED)

<TABLE>
<CAPTION>

                                     ASSETS

                                                                         June 30,                    December 31,
                                                                           1998                          1997
                                                                      --------------                --------------
                                                                                  (DOLLARS IN THOUSANDS)
<S>                                                                   <C>                          <C>  
Current assets:
   Cash and cash equivalents                                          $           66               $           57
   Accounts receivable:
      Trade, less allowances of $16 at 6/30/98 and
         $11 at 12/31/97                                                         610                            5
      Due from factor, less allowances of $60 at 6/30/98
         and $0 at 12/31/97                                                    2,001                          182
      Other                                                                       33                           33

   Inventories                                                                 1,145                          641
   Prepaid expenses and other                                                    221                          155
                                                                      --------------               --------------
      Total current assets                                                     4,076                        1,073

Property, plant and equipment, net                                               486                          416
Other assets                                                                      11                            9
                                                                      --------------               --------------
      TOTAL ASSETS                                                    $        4,573               $        1,498
                                                                      ==============               ==============

                   LIABILITIES AND SHAREHOLDERS' INVESTMENT

Current liabilities:
   Notes payable                                                      $            7               $           17
   Factor borrowing                                                            1,053                           11
   Current portion of long-term debt                                             543                          570
   Accounts payable                                                            1,120                          117
   Accrued expenses                                                              408                          337
                                                                      --------------               --------------
      Total current liabilities                                                3,131                        1,052

Long-term debt, less current portion                                              27                           18
Deferred compensation                                                             45                           44
Convertible subordinated debentures                                            1,200                           --

Commitments and  contingencies                                                    --                           --

Shareholders' investment:
   Common stock, $1.00 par; authorized 25,000,000;
     issued 2,808,221 for 1998 and 2,798,221 for 1997;
     outstanding 2,790,057 for 1998 and 2,780,057 for 1997                     2,808                        2,798
   Capital in excess of par value                                              6,320                        6,318
   Accumulated deficit                                                        (8,845)                      (8,619)
                                                                      --------------               --------------
                                                                                 283                          497
   Treasury stock, at cost - shares of 18,164
        for 1998 and 1997.                                                      (113)                        (113)
                                                                      --------------               --------------
                                                                                 170                          384
                                                                      --------------               --------------
      TOTAL LIABILITIES AND SHAREHOLDERS' INVESTMENT                  $        4,573               $        1,498
                                                                      ==============               ==============
</TABLE>


The accompanying notes are an integral part of these condensed financial
statements.

Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 3

<PAGE>   4


                          LITTLEFIELD, ADAMS & COMPANY
                       CONDENSED STATEMENTS OF OPERATIONS

                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                               For the three months ended June 30,         For the six months ended June 30,

                                                    1998                1997                  1998                  1997
                                               -----------------------------------       -----------------------------------
                                                     (DOLLARS IN THOUSANDS,                     (DOLLARS IN THOUSANDS,
                                                    Except per share amounts)                   Except per share amounts)
<S>                                             <C>                  <C>                   <C>                 <C>
Revenues:
  Net product sales                             $    2,908           $       450           $    3,324          $    1,759
                                                ----------           -----------           ----------          ----------
                                                                                               
                                                                                               
Costs and expenses:                                                                            
  Cost of products sold                              2,025                   542                2,452               1,770
  Selling and administrative                           695                   570                1,040               1,193
                                                ----------           -----------           ----------          ----------
                                                                                               
      Total costs and expenses                       2,720                 1,112                3,492               2,963
                                                ----------           -----------           ----------          ----------
                                                                                               
        Income (loss) from operations                  188                  (662)                (168)             (1,204)
                                                                                               
Other expense:                                                                                 
  Interest                                             (41)                  (37)                 (58)                (91)
                                                ----------           -----------           ----------          ----------
                                                                                               
Income (loss) before income taxes                      147                  (699)                (226)             (1,295)
                                                                                               
Provision for income taxes                             --                    --                   --                   --
                                                ----------           -----------           ----------          ----------
                                                                                               
     Net income (loss)                          $      147           $      (699)          $     (226)         $   (1,295)
                                                ==========           ===========           ==========          ==========
                                                                                               
                                                                                               
Weighted average common shares for:                                                            
     Basic earnings per share                    2,781,815             2,780,057            2,780,941           2,780,057
                                                                                               
     Diluted earnings per share                  4,255,873             2,780,057            2,780,941           2,780,057
                                                                                               
                                                                                               
Basic earnings per common share:                                                               
     Net earnings (loss) per share              $     0.05           $    (0.25)           $    (0.08)         $    (0.47)
                                                ==========           ==========            ==========          ==========
                                                                                               
Diluted earnings per common share:                                                             
     Net earnings (loss) per share              $     0.04           $    (0.25)           $    (0.08)         $    (0.47)
                                                ==========           ==========            ==========          ==========
</TABLE>                                                                       



The accompanying notes are an integral part of these condensed financial
statements.

Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 4







<PAGE>   5


                          LITTLEFIELD, ADAMS & COMPANY
                       CONDENSED STATEMENTS OF CASH FLOWS

                                   (UNAUDITED)


<TABLE>
<CAPTION>
                                                                                For the six months ended June 30,
                                                                             ----------------------------------------

                                                                                   1998                    1997
                                                                             -----------------       ----------------
                                                                                      (DOLLARS IN THOUSANDS)
<S>                                                                          <C>                     <C>

Cash flows from operating activities:
  Net loss                                                                   $           (226)       $         (1,295)
  Adjustments to reconcile net loss to net cash
     provided by (used in) operating activities:
         Depreciation and amortization                                                     59                     108
         Changes in operating assets and liabilities:
            Accounts and other receivables, net                                        (2,424)                  2,362
            Inventories, net                                                             (504)                    466
            Prepaid expenses and other current assets                                     (66)                    (68)
            Accounts payable                                                            1,003                    (823)
            Accrued expenses                                                               71                    (455)
                                                                             ----------------        ----------------
                Net cash provided by (used in) operating activities                    (2,087)                    295

Cash flows from investing activities:
  Purchase of property and equipment                                                     (129)                    (13)
  Other                                                                                    (2)                     17
                                                                             ----------------        ----------------
                Net cash provided by (used in) investing activities                      (131)                      4

Cash flows from financing activities:
  Proceeds from line of credit and factor borrowings, net                               1,042                    (311)
  Proceeds from bank and other notes                                                      280                      95
  Payments of bank and other notes                                                       (307)                    (78)
  Proceeds from sale of convertible subordinated debentures                             1,200                      --
  Proceeds from sale of common stock                                                       12                      --
                                                                             ----------------        ----------------
                Net cash provided by (used in) financing activities                     2,227                    (294)
                                                                             ----------------        ----------------

                Net increase in cash and cash equivalents                                   9                       5

Cash and cash equivalents at beginning of period                                           57                      54
                                                                             ----------------        ----------------

Cash and cash equivalents at end of period                                   $             66        $             59
                                                                             ================        ================

Supplemental disclosure of cash flows information:
  Cash paid during the period for interest                                   $             42        $             91
  Cash paid during the period for income taxes                               $             --        $             25

</TABLE>






The accompanying notes are an integral part of these condensed financial
statements.

Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 5


<PAGE>   6


                          LITTLEFIELD, ADAMS, & COMPANY
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (UNAUDITED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)



NOTE 1:  BASIS OF PRESENTATION

         The accompanying condensed financial statements include the accounts of
Littlefield, Adams & Company (the "Company," "Littlefield," and the
"Registrant").

         The condensed balance sheet at June 30, 1998, the condensed statements
of operations for the three and six months ended June 30, 1998 and 1997, and the
condensed statements of cash flows for the six months ended June 30, 1998 and
1997, have been prepared by the Company without audit. In the opinion of
management, all adjustments, consisting only of normal recurring adjustments,
necessary to fairly present the financial position, results of operations and
cash flows have been made. However, it should be understood that accounting
measurements at interim dates may be less precise than at year end. The results
of operations for the interim periods are not necessarily indicative of the
operating results for a full year or of future operations.

         Certain information normally included in financial statements prepared
in accordance with generally accepted accounting principles has been condensed
or omitted. The accompanying condensed financial statements should be read in
conjunction with the financial statements and notes thereto included in the
Company's Annual Report on Form 10-K for the year ended December 31, 1997.

         This report contains projections and forward-looking statements that
are based on management's beliefs as well as assumptions made by and information
currently available to management. When used in this report, the words
"anticipate," "estimate," "expect," "predict," "project," "believe," and similar
expressions are intended to identify forward looking statements. The
forward-looking statements were prepared on the basis of assumptions which
relate, among other things, to the market acceptance of the Company's products,
including the Company's licensed and proprietary products; the cost of producing
and marketing the Company's products; the prices at which the Company's products
may be sold; and the Company's market share for its products. Such assumptions
may prove not to be accurate or appropriate, and even if such assumptions do
prove to be accurate and appropriate, the actual results of the Company's
operations in the future may vary widely due to increased competition in the
industry, an increase in interest rates, general economic conditions and other
risks and uncertainties. Accordingly, the actual results of the Company's
operations in the future may vary widely from the forward-looking statements
included herein.

         Certain prior period amounts have been reclassified for comparative
purposes. The Company considers all highly liquid investments with an original
maturity of three months or less to be cash equivalents.


NOTE 2:  FUTURE OPERATIONS

         In years prior to 1997, the Company was substantially dependent on
sales of Harley-Davidson Motor Co. (Harley-Davidson) licensed products to
generate cash flow from operations and provide funds to meet the Company's
obligations as they became due. The Company's Harley-Davidson license agreement
expired on December 31, 1996 and was not renewed by Harley-Davidson.
Consequently, the Company's product sales in 1997 were dramatically reduced from
levels attained in 1996 and 1995, and the Company incurred a net loss of $1,937
for the year ended December 31, 1997. Sales of Harley-Davidson licensed products
accounted for 90% and 89% of total net product sales for the years ended
December 31, 1996, and 1995. Approximately 29% of total revenues for the year
ended December 31, 1997, related to 1996 Harley-Davidson revenues, representing
sales that were contractually consummated prior to December 31, 1996, but the
accounting recognition of which was deferred to the first quarter of 1997, in
accordance with generally accepted accounting principles. For the six months
ended June 30, 1998, the Company incurred a net loss of $226. The Company is
reporting net income of $147 for the second quarter which ended June 30, 1998,
and has working capital of $945 at June 30, 1998.



Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 6





<PAGE>   7
                         LITTLEFIELD, ADAMS, & COMPANY
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (UNAUDITED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


         The diminished revenues experienced by the Company during 1997 and the
first quarter of 1998 have had a material adverse effect on the results of
operations and financial condition. With net sales of $2,908 in the 1998 second
quarter, the Company generated income from operations of $188 for the quarter.
The significant increase in revenues, plus the $1.2 million in proceeds from the
Company's private offering of 7% Convertible Subordinated Debentures completed
on April 24, 1998, are currently providing sufficient cash flows for the Company
to satisfy its obligations as they become due. Shipments of approximately $2,800
during the month of July 1998 and cancelable bookings, as of July 31, 1998, for
shipments of approximately $7,000 during August and September of 1998 are
indications that the Company can now sustain itself for the foreseeable future.
However, the Company has limited financial resources other than the proceeds of
the Debenture offering and cash flows from sales. As such, in the event that
expected future product sales would be materially adversely effected due to the
cancellation of customers' orders or any other unforeseen events, the Company
would be unable to continue operating as a going concern for any extended period
of time. The ability of the Company to continue as a going concern is dependent
upon the ongoing support of its stockholders, customers and creditors and its
ability to generate sufficient sales to sustain its existing operations and meet
the Company's obligations as they become due. The accompanying financial
statements have been prepared assuming the Company will continue as a going
concern which contemplates the realization of assets and the satisfaction of
liabilities in the normal course of business.

         The Company manufactures and sells imprinted apparel primarily to
national and regional retail discount chains. The success of the Company's
licensed product sales with World Championship Wrestling, The Simpsons, King of
the Hill, Pepsi and Mountain Dew, Miller Brewing Company, Hershey Foods
Corporation and Kawasaki Motors Corp., U.S.A. is an integral part of that
effort. Additionally, the Company has entered into the boxer shorts segment of
the apparel industry with the delivery of approximately $160 of Simpsons' boxer
shorts in May 1998. Marketing strategies include the development of programs
which center around promotional milestones for customers. An example would be
the Company's Father's Day program focusing on Homer Simpson (from "The
Simpsons") and Hank Hill (from "King of the Hill"). Special in-store promotions
that include live appearances by professional wrestlers have been undertaken in
conjunction with WCW.


NOTE 3:  INVENTORIES

         Inventories are stated at lower of cost (determined by the first-in,
first-out method) or market (net realizable value). Costs include direct
materials, direct labor and certain indirect manufacturing overhead expenses.


         Inventories are summarized as follows:
<TABLE>
<CAPTION>

                                                                       June 30,                December 31,
                                                                         1998                      1997
                                                                    --------------            --------------
             <S>                                                    <C>                       <C> 

               Raw materials                                          $    592                  $     700
               Finished goods                                              578                         46
               Allowance for inventory obsolescence                        (25)                      (105)
                                                                      --------                  ---------
                                                                      $  1,145                  $     641
                                                                      ========                  =========
</TABLE>





Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 7

<PAGE>   8
                        LITTLEFIELD, ADAMS, & COMPANY
                   NOTES TO CONDENSED FINANCIAL STATEMENTS
                                 (UNAUDITED)
               (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)





NOTE 4:  DEBT

Long-term debt balances are as follows:
<TABLE>
<CAPTION>

                                                                       June 30,                December 31,
                                                                         1998                      1997
                                                                    --------------           --------------
<S>                                                                   <C>                      <C>   

    Note payable to a bank, principal callable on demand, 
       interest at 9.50%, payable monthly at 0.25% 
       of the outstanding principal balance plus
       accrued interest, collateralized by 
       machinery and equipment and
       furniture and fixtures                                          $     449               $     455

    Note payable to a bank, principal callable on demand, 
       due September 1, 1999, interest at 9.50%, payable 
       monthly, collateralized by machinery and equipment
       and furniture and fixtures                                             69                      96

       Other                                                                  52                      37
                                                                       ---------               ---------
                  Total debt                                                 570                     588

       Less - current portion                                               (543)                   (570)
                                                                       ---------               ---------

                                                                       $      27               $      18
                                                                       =========               =========
</TABLE>


Short-term Loans Payable:

         In March, 1998, certain individuals, which included some officers and
shareholders of Littlefield, loaned an aggregate of $240 to the Company. These
loans were non-interest bearing and payable on demand. The individuals making
these loans were offered the opportunity to participate in a private offering of
7% Convertible Subordinated Debentures, described below, which was completed on
April 24, 1998. In April, 1998, all of the loans were either converted into such
Debentures or repaid.


NOTE 5:  CONVERTIBLE SUBORDINATED DEBENTURES

         On April 24, 1998, Littlefield completed a private offering of $1.2
million in principal amount of 7% Convertible Subordinated Debentures (the
"Debentures"). The participants in the private offering included four officers
and directors of the Company and several accredited investors. General terms of
the Debentures include the right to convert, after a period of one year, into
shares of Littlefield common stock at a rate of one and one-third shares of
stock for each dollar of principal amount of the Debentures. Any unconverted
Debentures are payable on demand after eighteen months. Interest is payable
semi-annually on the last day of March and September. The Company, with sixty
days notice, may call the Debentures for a premium after one year. If all of the
Debentures are converted into stock, the additional 1,600,000 shares of common
stock would have represented an increase of 58% in the number of shares
outstanding on the date the Debentures were issued. During the sixty days prior
to April 24, 1998, Littlefield's common stock traded for as low as $0.21 per
share and as high as $2.00 per share as reported on the NASD's Electronic
Bulletin Board.





Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 8


<PAGE>   9

                         LITTLEFIELD, ADAMS, & COMPANY
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (UNAUDITED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


NOTE 6:  EARNINGS PER SHARE

         Effective October 1, 1997, the Company adopted SFAS No. 128, "Earnings
Per Share." All periods prior to October 1, 1997, have been restated to conform
with the requirements of SFAS No. 128. The adoption of SFAS No. 128 had no
effect on previously reported earnings per share presented in these condensed
financial statements.

Diluted earnings per share have been calculated as follows:

<TABLE>
<CAPTION>

                                                    For the three months                 For the six months
                                                       ended June 30,                      ended June 30,
                                               ----------------------------         ----------------------------
                                                  1998              1997 (a)         1998    (a)(b)    1997   (a)
                                               -----------      -----------         -----------      -----------   
<S>                                            <C>              <C>                 <C>              <C> 

Earnings:
  Net income (loss) applicable to
     common stock                              $       147      $      (699)        $      (226)     $    (1,295)
  Net effect of assumed conversion:
          Interest applicable to debentures             16              --                  --               --
                                               -----------      -----------         -----------      -----------
  Net income (loss) for diluted earnings
     per share                                 $       163      $      (699)        $      (226)     $    (1,295)
                                               ===========      ===========         ===========      ===========

Shares:
  Weighted average number of shares
     of common stock outstanding                 2,781,815        2,780,057           2,780,941        2,780,057

  Weighted average impact of
     potential common shares
     applicable to:

        Stock options                              278,453              --                  --               --

        Convertible subordinated
           debentures                            1,195,605              --                  --               --
                                               -----------      -----------         -----------      -----------
  Weighted average shares used for
     computation                                 4,255,873        2,780,057           2,780,941        2,780,057
                                               ===========      ===========         ===========      ===========

Diluted earnings (loss) per common share       $      0.04      $     (0.25)        $     (0.08)     $     (0.47)
                                               ===========      ===========         ===========      ===========
</TABLE>


(a)  The stock options have an antidilutive effect on net loss per share and
     are, therefore, excluded from the computation of diluted earnings per
     share.

(b)  The convertible subordinated debentures have an antidilutive effect on net
     loss per share and are, therefore, excluded from the computation of diluted
     earnings per share.









Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 9


<PAGE>   10





                         LITTLEFIELD, ADAMS, & COMPANY
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (UNAUDITED)
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


         Certain securities that could potentially dilute basic earnings per
share in the future that were not included in the computation of diluted
earnings per share, because to do so would have been antidilutive, were as
follows:

<TABLE>
<CAPTION>

                                                 For the three months                    For the six months
                                                    ended June 30,                         ended June 30,
                                            -----------------------------           ----------------------------
                                                1998             1997                  1998              1997
                                            -----------       -----------           -----------      -----------
<S>                                         <C>              <C>                    <C>              <C> 

Stock options:
      Range of exercise prices
      ------------------------
      $1.00 to $6.88                        $   480,877       $   902,352           $   759,166      $   860,454

Convertible subordinated debentures                 --                --                601,106              --
                                            -----------       -----------           -----------      -----------

           Total                            $   480,877       $   902,352           $ 1,360,272      $   860,454
                                            ===========       ===========           ===========      ===========
</TABLE>


NOTE 7:  COMMON STOCK

         As of June 30, 1998, the Company had issued a total of 2,808,221 shares
of its common stock. Treasury stock consisted of 18,164 shares, making a total
of 2,790,057 shares outstanding.

         Included in the weighted average common shares outstanding used to
calculate net loss per common share for the three and six months ended June 30,
1997, are 485,000 and 17,076 shares of common stock issued in May 1997 in
connection with the class action and derivative action settlements,
respectively. Such shares were considered to be outstanding during all of 1997
for purposes of determining net loss per share (Note 6).

         As of September 8, 1997, the Company's Common Stock trades on the
NASD's OTC Electronic Bulletin Board under the symbol "FUNW." The symbol
reflects FunWear, a registered trademark used by the Company. Prior to September
8, 1997, the Company's Common Stock was traded on the American Stock Exchange
under the symbol "LFA."


NOTE 8:  COMPREHENSIVE INCOME

         In July 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, "Reporting Comprehensive Income"
("SFAS 130"). SFAS 130 establishes standards for reporting and display of
comprehensive income and its components in a full set of financial statements.
The objective of SFAS 130 is to report a measure of all changes in the equity of
an enterprise that result from transactions and other economic events of the
period other than transactions with shareholders. Comprehensive income is the
total of net income and all other non-shareholder changes in equity. Effective
January 1, 1998, the Company adopted SFAS 130. The Company has no items of other
comprehensive income in any period presented in these condensed financial
statements.







Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 10



<PAGE>   11

                          LITTLEFIELD, ADAMS, & COMPANY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS


         The following discussion provides information which management believes
is relevant to assessing and understanding the Registrant's results of
operations and financial condition. This discussion should be read in
conjunction with the condensed financial statements included in this Quarterly
Report on Form 10-Q and their accompanying notes, and also in conjunction with
the Registrant's 1997 Annual Report on Form 10-K.


RESULTS OF OPERATIONS

         The following table sets forth, for the periods indicated, certain
items related to the Company's results of operations as a percentage of net
product sales.


<TABLE>
<CAPTION>

                                             For the three months                    For the six months
                                                ended June 30,                         ended June 30,
                                        -----------------------------           -----------------------------
                                           1998              1997                  1998              1997
                                        -----------       -----------           ----------       ------------
<S>                                     <C>               <C>                   <C>              <C>

Net product sales (in thousands)        $    2,908        $      450            $    3,324       $     1,759
                                             100.0%            100.0%                100.0%            100.0%

  Less:  Cost of products sold                69.6%            120.4%                 73.8%            100.6%
             Selling and administrative
                expenses                      23.9%            126.7%                 31.3%             67.8%
                                        ----------        ----------            ----------       -----------

        Income (loss) from operations   $      6.5%       $   (147.1)%          $     (5.1)%     $     (68.4)%
                                        ==========        ==========            ==========       ===========
</TABLE>


         In years prior to 1997, the Company was substantially dependent on
sales of Harley-Davidson Motor Co. (Harley-Davidson) licensed products to
generate cash flow from operations and provide funds to meet the Company's
obligations as they became due. The Company's Harley-Davidson license agreement
expired on December 31, 1996 and was not renewed by Harley-Davidson.
Consequently, the Company's product sales in 1997 were dramatically reduced from
levels attained in 1996 and 1995, and the Company incurred a net loss of
$1,937,000 for the year ended December 31, 1997. Sales of Harley-Davidson
licensed products accounted for 90% and 89% of total net product sales for the
years ended December 31, 1996, and 1995. Approximately 29% of total revenues for
the year ended December 31, 1997, related to 1996 Harley-Davidson revenues,
representing sales that were contractually consummated prior to December 31,
1996, but the accounting recognition of which was deferred to the first quarter
of 1997, in accordance with generally accepted accounting principles. For the
six months ended June 30, 1998, the Company incurred a net loss of $226,000. The
Company is reporting net income of $147,000 for the second quarter which ended
June 30, 1998, and has working capital of $945,000 at June 30, 1998.

         The diminished revenues experienced by the Company during 1997 and the
first quarter of 1998 have had a material adverse effect on the results of
operations and financial condition. With net sales of $2,908,000 in the 1998
second quarter, the Company generated income from operations of $188,000 for the
quarter. The significant increase in revenues, plus the $1.2 million in proceeds
from the Company's private offering of 7% Convertible Subordinated Debentures
completed on April 24, 1998, are currently providing sufficient cash flows for
the Company to satisfy its obligations as they become due. Shipments of
approximately $2,800,000 during the month of July 1998 and cancelable bookings,
as of July 31, 1998, for shipments of approximately $7,000,000 during August and
September of 1998 are indications that the Company can now sustain itself for
the foreseeable future. However, the Company has limited financial resources
other than the proceeds of the Debenture offering and cash flows from sales. As
such, in the event that expected future product sales would be materially
adversely effected due to the cancellation of customers' orders or 






Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 11




<PAGE>   12


                         LITTLEFIELD, ADAMS, & COMPANY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS


any other unforeseen events, the Company would be unable to continue operating
as a going concern for any extended period of time. The ability of the Company
to continue as a going concern is dependent upon the ongoing support of its
stockholders, customers and creditors and its ability to generate sufficient
sales to sustain its existing operations and meet the Company's obligations as
they become due. The accompanying financial statements have been prepared
assuming the Company will continue as a going concern which contemplates the
realization of assets and the satisfaction of liabilities in the normal course
of business.


FOR THE THREE MONTHS ENDED JUNE 30:  1998 COMPARED TO 1997


   Net Product Sales

         Second quarter net product sales for 1998 were $2,908,000, an increase
of $2,458,000 (546%) compared to the 1997 second quarter. The significant
increase was primarily due to the enthusiastic demand for World Championship
Wrestling (WCW) licensed products. During April 1998, the Company and World
Championship Wrestling, Inc., a Time Warner Company, finalized a license
agreement for the names, likenesses, characters, trademarks and/or copyrights of
World Championship Wrestling ("WCW") and New World Order ("nWo"). The license
agreement runs through March 15, 2001. Sales of WCW products, which commenced in
late April 1998, accounted for approximately 71% of second quarter sales.
Shipments of licensed products relating to the two licensing agreements the
Company has with Twentieth Century Fox ("The Simpsons" and "King of the Hill")
made up the remaining 29% of sales for the three months ended June 30, 1998. The
Company's average selling price for goods sold in the 1998 second quarter was
12.5% higher than the average selling price in the second quarter of 1997.

         Sales during the month of July 1998 were approximately $2,800,000. As
of July 31, 1998, the Company had bookings for shipments during August and
September of 1998 which totaled approximately $7,000,000. Not all "bookings"
constitute contractual commitments, and may therefore be subject to cancellation
or modification by customers. The Company has participated in special promotions
with WCW, including live appearances by professional wrestlers. Additional
promotions involving live appearances by professional wrestlers are scheduled
during the 1998 third quarter.

   Cost of Products Sold

         Gross profit margin, as a percentage of net sales, was 30.4% in the
second quarter of 1998 as compared to (20.4)% in the second quarter of 1997.
With the much lower sales volume in the 1997 second quarter, the cost of
products sold exceeded net product sales due to the unabsorbed overhead. Certain
expenses required to be included in the cost of products sold are more fixed in
nature, and do not necessarily increase or decrease with changes in sales
volume.

   Selling and Administrative Expenses

         In the 1998 second quarter, selling and administrative expenses were
$125,000 greater than during the 1997 second quarter. Royalty expenses were up
$267,000 due to the increase in the sales of licensed products. Decreases in
overhead moderated the net increase in selling and administrative expenses. As a
percentage of net sales, selling and administrative expenses were 24% in the
1998 second quarter as compared to 127% in the 1997 second quarter. Lack of
sales leverage in the 1997 second quarter caused the percentage reported to be
abnormally high.







Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 12


<PAGE>   13



                         LITTLEFIELD, ADAMS, & COMPANY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS


   Interest Expense

         Second quarter interest expense on short-term debt was less in 1998
compared to 1997, but overall interest was up slightly due to accrued interest
of $16,000 on the 7% Convertible Subordinated Debentures which were issued on
April 24, 1998. Interest rates on short-term debt experienced by the Company in
the second quarters of 1998 and 1997 did not vary significantly. The interest
rate of 7% on the Debentures is considerably lower than the interest rates
experienced by the Company on short-term debt.


FOR THE SIX MONTHS ENDED JUNE 30:  1998 COMPARED TO 1997


   Net Product Sales

         Net product sales for the six months ended June 30 were $3,324,000 in
1998 compared to $1,759,000 in 1997, an increase of 89%. The significant
increase in sales volume related to the Company's new WCW license. Sales of WCW
products realized in the second quarter of 1998 were the primary reason for the
increase. Sales of WCW licensed products represented approximately 62% of total
sales for the first half of 1998. The Simpsons and King of the Hill licensed
products accounted for approximately 32% of sales for the first six months of
1998, while sales of generic goods represented another 3%. Year-to-date as of
June 30, the Company's average selling price for goods sold in 1998 was 3% lower
than in the same period in 1997. The sales of lower-priced generic goods in the
1998 first quarter contributed to the lower average selling price.

   Cost of Products Sold

         For the six months ended June 30, gross profit margin, as a percentage
of net sales, was 26.2% in 1998 versus (0.6)% in 1997. The cost of goods sold
during the six months ended June 30, 1997 exceeded net product sales due to the
unabsorbed overhead. Certain expenses required to be included in the cost of
products sold are more fixed in nature, and do not necessarily increase or
decrease with changes in sales volume. The year-to-date gross profit margin in
1998 was significantly affected by the very large increase in sales volume that
occurred during the 1998 second quarter.

   Selling and Administrative Expenses

         Selling and administrative expenses were $153,000 lower for the first
six months of 1998 as compared to the first six months of 1997. While royalties
were up $250,000 due to the increase in sales of licensed products, the overall
reduction in overhead during 1998 caused a net decrease in selling and
administrative expenses. As a percentage of net sales, selling and
administrative expenses were 31% for the six months ended June 30, 1998 as
compared to 68% for the six months ended June 30, 1997. The diminished revenues
experienced in 1997 caused the percentage reported to be abnormally high.

   Interest Expense

         For the six-month periods ended June 30, interest expense declined by
$33,000 from 1997 to 1998. This reflects the reduced borrowing of short-term
debt during 1998 due to reduced overhead and the $1.2 million raised in the
private offering of 7% Convertible Subordinated Debentures completed on April
24, 1998. Interest expense related to the Debentures amounted to $16,000 for the
six months ended June 30, 1998. The Company incurs interest on the Debentures at
a rate of 7%, which is considerably lower than the interest rates experienced by
the Company on short-term debt.






Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 13


<PAGE>   14




                         LITTLEFIELD, ADAMS, & COMPANY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS


   Inventories

         Purchases of new inventories required to support the significant
increases in sales volume during 1998 caused an increase in the level of
inventories. The balance of net inventories increased $504,000 from December 31,
1997 to June 30, 1998, with all of the increase being attributable to the
activities during the second quarter. The annualized inventory turnover rate for
the six months ended June 30, 1998 was up to 4.3 turns per year compared to an
annualized rate of 3.2 turns per year for the six months ended June 30, 1997.
The 89% increase in sales volume was primarily responsible for the increase in
annualized inventory turns.

   Accounts Receivable

         Net trade and factor receivables increased from $187,000 at December
31, 1997 to $2,611,000 at June 30, 1998. The significant increase in sales
volume during the 1998 second quarter, and particularly within the last one-half
of the second quarter, produced the great increase in receivables. Management
believes the receivables will be collected within the terms of the sales.


Liquidity and Capital Sources

         Effective February 1, 1996, the Company entered into a discount
factoring agreement with Merchant Factors Corp., which was to expire in August
1997. On July 15, 1997, the Company renewed and amended both its factoring and
accounts receivable financing agreements with Merchant Factors Corp., extending
the renewal dates to December 31, 1998. All of the Company's accounts receivable
which Merchant Factors Corp. approves for credit, excluding Wal-Mart, are being
factored at the rate of 1 1/8%. Accounts that are credit approved by Merchant
Factors Corp. are at its risk, which minimizes the Company's credit risk. The
Company, at its option, can factor at a rate of 1 1/8%, with recourse, accounts
that Merchant Factors Corp. does not approve for credit. The servicing of all
factored accounts is done by Merchant Factors Corp. Under the factoring
agreement, the Company may borrow up to 75% of the net accounts receivable at an
annual interest rate of prime plus 2.5%. By letter dated March 24, 1998,
Merchant Factors Corp. informed the Company that the Company may borrow up to
85% of the net accounts receivable. Borrowings are secured by the Company's
accounts receivable and inventories. At June 30, 1998, and December 31, 1997,
the Company had net factored receivables amounting to $2,001,000 and $182,000,
respectively, most of which had been approved for credit by Merchant Factors
Corp.

         In addition, the Company has an accounts receivable financing
arrangement with Merchant Factors Corp. covering only its accounts receivable
from Wal-Mart, which amounted to $610,000 and $5,000, respectively, at June 30,
1998, and December 31, 1997. This agreement allowed the Company to borrow up to
75% of its net receivables from Wal-Mart at an annual interest rate of prime
plus 5%. By letter dated March 24, 1998, Merchant Factors Corp. informed the
Company that the Company may borrow up to 85% of the net accounts receivable. In
a letter dated July 24, 1998, Merchant Factors Corp. informed the Company that
effective August 1, 1998, sales to Kmart would be covered by this accounts
receivable financing arrangement. Prior to August 1, 1998, receivables from
Kmart were factored. Borrowings are secured by the Company's accounts receivable
and inventories. The Company does not pay any factoring fees for the financing
of the Wal-Mart accounts receivable.

         Merchant Factors Corp. has periodically issued purchase guarantees
and/or letters of credit against the factoring and accounts receivable financing
agreements. At June 30, 1998, there were $634,000 of outstanding purchase
guarantees and/or letters of credit issued by Merchant Factors Corp.. At June
30, 1998, the combined remaining borrowing availability from Merchant Factors
Corp., after considering the above guarantees, was approximately $596,000, as
compared to $138,000 at December 31, 1997.





Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q; 
Page 14




<PAGE>   15



                         LITTLEFIELD, ADAMS, & COMPANY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS



         For the six months ended June 30, 1998, operating activities used cash
of $2,087,000, while $131,000 was used in investing activities. The Company
borrowed a total of $3,400,000 during the six months ended June 30, 1998, and
repaid $1,185,000. Additionally, the Company received $12,000 from the sale of
common stock upon exercise of stock options. This resulted in net cash provided
by financing activities of $2,227,000. During the first six months of 1998,
there was a net increase in cash of $9,000.

         At June 30, 1998, the Company had working capital of $945,000 and a
working capital ratio of 1.30/1. This compares to December 31, 1997, when the
Company had net working capital of $21,000 and a working capital ratio of
1.02/1.

         The availability of cash flow from operations subsequent to June 30,
1998 is dependent on the ability of the Company to acquire and sell licensed and
proprietary products throughout 1998 and beyond. In order to generate the funds
needed to acquire and develop the Company's new license with WCW and support
general operations, management raised $1.2 million with a private offering of 7%
Convertible Subordinated Debentures (the "Debentures") completed on April 24,
1998. Based on the Company's estimates which include the funds from the
Debentures, the sales and bookings subsequent to June 30,1998 discussed above,
the Company believes it can sustain itself for the foreseeable future.

         The Company manufactures and sells imprinted apparel primarily to
national and regional retail discount chains. The success of the Company's
licensed product sales with World Championship Wrestling, The Simpsons, King of
the Hill, Pepsi and Mountain Dew, Miller Brewing Company, Hershey Foods
Corporation and Kawasaki Motors Corp., U.S.A. is an integral part of that
effort. Additionally, the Company has entered into the boxer shorts segment of
the apparel industry with the delivery of approximately $160,000 of Simpsons'
boxer shorts in May 1998. Marketing strategies include the development of
programs which center around promotional milestones for customers. An example
would be the Company's Father's Day program focusing on Homer Simpson (from "The
Simpsons") and Hank Hill (from "King of the Hill"). Special in-store promotions
that include live appearances by professional wrestlers have been undertaken in
conjunction with WCW.

YEAR 2000 READINESS

         The Year 2000 issue exists because many computer systems and
applications currently use a two-digit year field to represent a four-digit
year, such as 98 to represent 1998. Computer systems that incorrectly process
dates occurring for the year 2000 and beyond can either fail or yield unreliable
and erroneous information. The Company is continuing to assess its Year 2000
readiness with regards to information technology ("IT") systems, which include
the Company's computer systems and applications that provide accounting and
financial reporting, and its non-IT systems, which include the Company's
production, shipping and office equipment.


<TABLE>
<CAPTION>

                                                                    Projected                 Estimated
                                            Year 2000               Year 2000                  Cost of
                                            Readiness               Readiness                 Year 2000
                                             Status                   Date                    Readiness
                                        --------------           --------------          --------------------
<S>                                      <C>                      <C>                     <C>    

IT Systems:
     Computer Hardware                   Not ready                May 1999                $ 2,000 - $ 25,000
     Operating software                  Not ready                May 1999                $ 5,000 - $ 15,000
     Application software                Not ready                May 1999                $ 2,000 - $ 50,000

Non-IT Systems:
     Production equipment                Ready
     Shipping equipment                  Ready
     Office Equipment                    Not assessed             June 1999               $     0 - $ 20,000


</TABLE>

Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q;
Page 15


<PAGE>   16


                          LITTLEFIELD, ADAMS, & COMPANY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS


         In the third quarter of 1998, the Company plans to begin testing, in
conjunction with its largest customer and third-party network providers, it's
Electronic Data Interchange ("EDI") systems. The EDI systems are used to
transact business electronically with the Company's larger customers. The
Company anticipates that the EDI systems will be Year 2000 ready in June 1999.

         In addition to the Company's internal Year 2000 readiness, the Company
plans to initiate, in the third quarter of 1998, a communication process with
third parties including its lending and financial institutions and its largest
customers and vendors, to assess their Year 2000 readiness and the potential
risk to the Company. The Company's largest customers have established Year 2000
readiness plans and have communicated their expected readiness.

         Currently, the Company does not anticipate an interruption in business
as the millennium approaches due to the relatively minor nature of its internal
Year 2000 deficiencies, the sufficient time available to correct those
deficiencies and the ability of the Company's largest customers, possessing
substantial financial resources, to timely become Year 2000 ready. Failure of
the Company and/or third parties to be adequately Year 2000 ready would likely
have a negative effect on the Company's operations. The Company plans to begin
developing Year 2000 contingency responses as specific predicaments are
examined.


         This report contains projections and forward-looking statements that
are based on management's beliefs as well as assumptions made by and information
currently available to management. When used in this report, the words
"anticipate," "estimate," "expect," "predict," "project," "believe," and similar
expressions are intended to identify forward looking statements. The
forward-looking statements were prepared on the basis of assumptions which
relate, among other things, to the market acceptance of the Company's products,
including the Company's licensed and proprietary products; the cost of producing
and marketing the Company's products; the prices at which the Company's products
may be sold; and the Company's market share for its products. Such assumptions
may prove not to be accurate or appropriate, and even if such assumptions do
prove to be accurate and appropriate, the actual results of the Company's
operations in the future may vary widely due to increased competition in the
industry, an increase in interest rates, general economic conditions and other
risks and uncertainties. Accordingly, the actual results of the Company's
operations in the future may vary widely from the forward-looking statements
included herein.












Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q;
Page 16



<PAGE>   17



                          LITTLEFIELD, ADAMS & COMPANY
                          ----------------------------

                           PART II - OTHER INFORMATION
                           ---------------------------


Item 1.           LEGAL PROCEEDINGS
                  -----------------

                  The Company is currently not involved in any litigation or
                  other reportable legal proceedings.

Item 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                  ---------------------------------------------------

                  (a)      The 1998 Annual Meeting of Shareholders was held on
                           June 12, 1998, with a quorum of more than 50% of the
                           outstanding shares represented by proxy or in person.

                  (b)      At the 1998 Annual Meeting of Stockholders, William
                           E. Goettelman and Michael B. Balber were elected as
                           directors to serve for a three-year term until the
                           annual meeting in the year 2001. Additionally, Warren
                           L. Rawls was elected as a director to serve for a
                           two-year term until the Annual Meeting in the year
                           2000. Directors Martin B. Shifrin and Stanley I.
                           Halbreich, previously elected as directors for terms
                           ending at the Annual Meeting of Stockholders for 2000
                           and 1999, respectively, continue to serve as
                           directors of the Company.

                  (c)      The votes cast for the election of Messrs.
                           Goettelman, Balber and Rawls were as follows:

<TABLE>
<CAPTION>

                                                                    Number of                     Number of
                                                                    Votes For                  Votes Withheld
                                                                   ----------                  --------------
                              <S>                                   <C>                            <C>  

                              William E. Goettelman                 2,100,109                      37,601
                              Michael B. Balber                     2,100,209                      37,501
                              Warren L. Rawls                       2,099,052                      38,658
</TABLE>


                  (d)      Proposal No. 2, to amend the Littlefield, Adams & 
                           Company Incentive Plan was approved.

                  (e)      There were 1,996,387 votes cast for Proposal No. 2, 
                           while 133,310 votes were cast against, 8,013 votes 
                           abstained, and there were 650,547 broker non-votes.

Item 5.           OTHER INFORMATION
                  -----------------

                  Any shareholder proposal submitted with respect to the
                  Company's 1999 Annual Meeting of Shareholders, which proposal
                  is submitted outside the requirements of Rule 14a-8 under the
                  Securities Exchange Act of 1934, as amended (the "Exchange
                  Act"), will be considered untimely for purposes of Rule 14a-4
                  and 14a-5 under the Exchange Act if notice thereof is received
                  by the Company after March 21, 1999

Item 6.           EXHIBITS AND REPORTS ON FORM 8-K
                  --------------------------------

                  (a)      Exhibits required by Item 601 of Regulation S-K

                           10.1  Letter from Merchant Factors Corp. dated July
                                 24, 1998, informing the Company that effective
                                 August 1, 1998, sales to Kmart would be covered
                                 by the accounts receivable financing
                                 arrangement.

                           27.   Financial Data Schedule

                  (b)      Reports on Form 8-K

                           None.



Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q;
Page 17
<PAGE>   18


                                   SIGNATURES
                                   ----------


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                LITTLEFIELD, ADAMS & COMPANY
                                ----------------------------
                                         (Registrant)



Date:    August 10, 1998        /s/ Michael B Balber
                                -------------------------
                                Michael B. Balber
                                Executive Vice President


Date:    August 10, 1998        /s/ Warren L. Rawls
                                -------------------------
                                Warren L. Rawls
                                Chief Financial Officer, Treasurer and Secretary
                                (principal financial & accounting officer)























Littlefield, Adams & Company, June 30, 1998 Quarterly Report on Form 10-Q;
Page 18