To David Eun deun@google.com

From Suzie Reder sreider@youtube.com

Cc Figueira Den. Tab

Bce

Received Date 2007-05-20 194700 CST 100

Subject RE Path to YouTube Monetization 5.14.07

another long flight for you

take look at the note from from Jeff Dejelo

we spent while looking at the what 1f for the search results pages

and he captured lot in that doe.

we believe search will be stronger than watch for now- simply because

it will take such long time for all the watch content to be claimed

and for inventory levels to get huge today all watch page inventory

that can be sold is less than 2Omillion impressionsfrnonth so even at

$10 cpm that is $200000 split 70/30 among all partners this will

change as content gets claimed AND we program the user experience

better/more and strive to create more inventory aorund premium content.

new ad concepts are just in early stages as you saw at meeting

the 300x250 in search is really fledble unit any length

commerical/content or static ad can accpet rich media and it can be

targeted. so for now it shows lot more promise.

hope this makes sense.

From David Eun

Sent Sunday May 20 2007 1204 PM

To Suzie Reider

Subject Re Path to YouTube Monetization 5.14.07

Suzie

Hope you are recovering from the Conference

Am about to leave for London and am wondering if you had any

additional/new thoughts youd want me to share.

Im still not clear on what we think the search-driven ads are going to

be such stronger source of ad revenues than from watch pages. Is it

because theres natural packaging inherent in the search results

Drop me line when you get shot.

Thanks

Dave

On 5/14/07 Suzie Reider wrote

you can look at this on the ride West.

DATE. ExHIBIT

DEPONENT bEC

CASE Viacom eta. v. YouTube et al. The Football

Association Premier League et at. v. VouTube et al.

Case Nm. 07-CV-2203 and 07-CV-3582

A. Tgnacio Howard CLR RPR CSR No. 9830

Highly confidential G00001-00907818
its very early look at how to present this. 100-0002

Heres the thing if we give too much info were just inviting

outsiders to critque if we assume ES may hand to those who have his

ear.

So my question is do you really want to show detail or just

really high level that will demonstrate that we do in fact have our act

together on all this.

My gut says high-level

well launch ad in search on july 1st revenue proejctions are

watch page concepts are being tested and the revenue will be

slower in coming as only .14% ot watch pages can currenlly be monetized.

there will be big team selling all this when the sales re-org

is complete early July

it all takes resources and to compete with Myspace Facebook

Yahoot MSN and AOL we need to bLAld world class ad strategy and

programs team within GMS and YouTite.

but you know all that...

anyway have look and Ill either take it to bigger picture

or keep the detail but either way we can represent lot wth good

design and have one pager that we feel good about floating around the

company.

-Suzie

David Eun

NY 212-565-8070

CA 650-253-1993

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