Sharing the PPT that was shared with Susan Gokul Rajas and Joan today.

Shashi Seth has joined the YT team focused on monetization and led this

discussion.

Hes drMng much of this development and todays check-in as largely so

Susan could hear about development support

Again by early summer we should have the ad concepts baked the

systems/back-end ready to go and large team in place to sell like

crazy.

It feels like it is coming along.

Itll be fun to see the usability testing this week for the instream..

YouTube treasury is referenced in here... dont think we have

one.. it really just means paying the users will need to be done

through adsense.

Were getting closer.

The other tension which Ill highlight in our next quarterly business

review is our commitment to monetize the partner content and the

challenge of low page views on it.

Cc

Bcc

Received Date

Subject

To Tim Armstrong lim@google.com Kurt Abrahamson kurt@google.com

From Suzie Reider sreider@youtube.com

2007-03-21 022400 CST

VT monetithtion March 2007. ppt

Figueira Den. Tab

Attachments

YT monetization March 2007.ppt

Highly confidential GO000i00906824
YouTube Monetization

Strategy

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Highly Cohfdentia. 000001- 00 90 682

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Consolidated Roadmap for YT Monetizatio

Launch. FuU UGC Monedzaton 

PYV Phase II

Test New Ad Formats

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UGC Content MonedzaUon PUot

instream Ads Test

Start DoubeciicktoGAM MqraUon

02 

03

CW Ads on \f Search

Pubflsh resufts from instream Ads and Usabifity

Doub.ecUcktoGAM Mkjration Compiete

GAM to Adsense integraUon Compete

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Highly Confidentiil G00001-00906828
Probem we are addressing

Top useNpubflshers are ookng for ways to monetiz

content

Corn pethors have started revenue sharing and attracti

our taient away

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Goats

We wifi provide patform for our users that wifi aVow 

make Hying out of their creativity

Attract and retain taent on YOUTLthC

Encourage creation of higher quahty and quantity UG

YouTube

Provides top taent carrot for foflowing copyright iaws

Focus the top taent on creating new content and You

take care of business
PHot details

Top 50 users nvited 1.o parficipate

.Aflow users to teD us which content can be monefiz

upbad process or my accounts

Only dspay ads used at this time

Ads served oy CAM

Ensure if at only oriqina content can be monetimd

fingerprinfing and manuareview

Also ensure that duplicated monetizabftcontent cann

upioaded

Provide simpe reportng on daily basis on my acco

Payment through YouTube treasury

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Highly Confidential G0000t- 00 906832
Key Dates and Roadmap

4130/2007

5/30/2007

$/14/2007

froni instream Ad exp

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Launch FuU UGC Revenue Sh

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3/28/2007 Launch PUot
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Highly Confidential Go000l-00906834
Monetization Models

Available Now Available 2

728x90 Display Sanner

CPM $8 Floor CPM TBD

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YouTube Saes Phuosophy

YouTube pursung dftect seies reseivation-based sales strate

DeUvers on promise of VouTube for biue chip brand advertisers

Maximizes revenue and protects vaiue of inventory

Obt.anng sponsoshps ro ndvdua painers arhsts events 

scabie

No proven track record or inventoy forecasts

VouTube becomes Habie for traffic guarantees

GeneraHy low volumes of per partner inventory not aUractive to advertisers

YouTube wifi maximize revenue by leveragnq arger pocs of in

avaflable through content category targefing

AVows increased CPM rates through audience targeting

Creates scalable program sIzes for iarge advertising commitments

Smafler partners benefit from scale of aggregated inventory

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Highly Confidential G0000i.00906838
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nMarch May 2007

March 2007

Apr11 2007

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GAM Mgrafion

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Prernum Content Saes Tran

Key Dates and Roadmap

NOW Monetization of Partner Conte
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Video Ads Test

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TESI severa ad mods icr user response ad pen

and brand effectiveness

First step scaabe innovation contentgeo4arget

enabtina niidsize adverUsers. hiqh bar for creative

Discover optimal models to consider for broader ro

aD models wifi survive this test

Estabflsh performance metrics
I.

Overview and key dates

When week test hi March March 28 tentative

Objecflve Evaiuate user response and ad perform

several ad mods induding combinations of pacem

companion units geo/content-tarqeting

Scope 5i advertisers 5070 videos

Management .Afl campaigns wifi be frequencycapp

tarae.ted to soecific videos and in some cases geot

Measurement Detailed consumption reotdng and 

responsa/brand effectiveness study
What are we testing

Go is to test variety of ad rnods and pursue pote

innovations targeting and adverfiser enabement

Muffipe N. Bumper Post.roll nterstitias

Mods CTP image text video postrolls

/1 CTP videos on search

Companion Banner vs. Overlay

Ita rgefing e.g. Bay Areas Amoeba Records 

Targetinq videos for SF visitors

Keyword targeting Search

Mo nd om Ia W.M BM JA9i

Ad

Enable small/rn idsize brands to create video ads 

Creaton

E.g. Amoeba UGCI American Apparel AG Jean

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Search keywortargeted CTP video ads

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Userinitiated video a

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Key Dates and Next Steps

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219/2007 nit agency meetings 

2112/2007 Create advertiser shorthst

Finahze target videos

Schedue nffia agency/advertis

2/29/2007 FnaUze advertiser commftmen

Cement comm strategy

3/15/2007 AD creative upbaded

AH 3AM campaigns programm

3128/2007 taunch pflot 
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Promote Your Vdeo

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MarketpFace ParUcipants Highy Interested in Pro

As YouTube grows it becomes increasngy dftficuft for co

organicafly discovered quafity content is oftentimes buri

Three types of parUdpants driven by two goals

Revenue

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YouTube needs to surface quaDty content that can be mo

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Empower community partldpants of aD types users 

advertisers to promote their content in variety of 

Strencithen YouTubs compefitive advantacie in de

content to the wgest internet video authence the 

Use promotions and feedback from car paigns to fi

quafity content for consumption

Provide the incentives for participants of tYC for u

engage the marketpace and continuafly feed reven

YouTube

Devebp ongterm monetIzation strategy based o

serve auction mode

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Product detafls

Three tiered promotional model

ReservaUon fl.

Self-serve AucUon

Backup dean pod

Ultimate goal is to have an automated

matcetplace 11

Wifi balance professional I.

parlneriädverflseo and UGC

Explore various forms of promoUon ii

Promote Your Video Slots ii

CHck-To-Play Ads PVA ii

Sponsored Search/Highlighted Resufts

Placement and targeting

Home Search Watch pages

Categories -- Keywords

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Baalc Reporting

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