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Exhibit 10.2
 LANCE, INC.
 2006 Three-Year Incentive Plan for Officers
 Purposes and Introduction
    
    The primary purposes of the 2006 Long-Term Incentive Plan for Officers are
to:
 
    
    Align executives interests with those of stockholders by linking a
substantial portion of compensation to the Companys average Return on
Capital Employed (ROCE) over three fiscal years based on the Companys
2006-2008 Operations Plan.
    
    Provide a way to attract and retain key executives and managers who
are critical to Lances future success.
    
    Provide competitive total compensation for executives and managers
commensurate with Company performance.
 To achieve the maximum motivational impact, performance measures, Plan
goals and the awards that will be received for meeting those goals will be
communicated to participants as soon as practical after the 2006 Plan is
approved by the Compensation Committee of the Board of
Directors.Each participant will be assigned a Target Incentive, stated as a percent
of Base Salary. The Target Incentive Awards, or a greater or lesser
amount, will be granted after the end of the three fiscal years, 2006
through 2008 (the Performance Period), based on the attainment of
predetermined goals.For 2006, participants will be eligible to earn incentive awards based on
the Companys three-year average ROCE against specific goals as described
below.       ROCE is calculated for each fiscal year during the Performance
Period as follows:(Net Income + Interest
Expense) x (1 - Tax Rate)Average Equity + Average Net Debt




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Tax Rate for ROCE shall be the Companys actual total effective income tax
rate.Average Net
Debt shall be the Companys average debt less average cash.Average
amounts for ROCE shall be calculated on a 12-month basis.Base Salary shall be the annual rate of base compensation for the 2006
fiscal year which is set no later than April of such fiscal
year.Performance Period
    
    The period over which performance will be measured is the Companys three
fiscal years, 2006 through 2008.Eligibility and Participation
    
    Eligibility in the Plan is limited to Executive Officers and managers who
are key to Lances success. The Compensation Committee will review and
approve participants nominated by the President and Chief Executive
Officer. Participation in the 2006 Plan does not guarantee participation
in any subsequent long-term incentive plans, but will be reevaluated and
determined on an annual basis.Attachment A includes the list of 2006 Plan participants approved by the
Compensation Committee.Target
Incentives and Performance Measures
    
    Each participant will be assigned a Target Incentive expressed as a
percentage of his or her Base Salary. Participants may be assigned to a
Performance Tier by position, by salary level or based on other factors as
determined by the President and Chief Executive Officer. If the duties of
a participant change significantly during the Performance Period, the
President and Chief Executive Officer, with the approval of the
Compensation Committee, may change the Target Incentive for such
participant for the remaining portion of the Performance Period on a pro
rata basis.The 2006 through 2008 financial performance measure for the Company as a
whole is shown below. Specific goals and related payouts are also shown
below.
 Threshold
    
    Target
    
    MaximumLance, Inc. average ROCE
    
    
    9.5
    %
    
    
    10.5
    %
    
    
    12.5
    %Award Level Funded
    
    
    50
    %
    
    
    100
    %
    
    
    400
    %
 Percent of payout will be determined on a straight line basis between
Threshold and Target and between Target and Maximum. There will be no
payouts unless the Threshold performance
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measure is reached.The performance measure will be communicated to each participant as soon as
practicable after it has been established. Final Target Incentive Awards
will be calculated after the Compensation Committee has reviewed the
Companys audited financial statements for 2006 through 2008 and determined
the performance level achieved.The following definitions for the terms Maximum, Target and Threshold
should help set the goals for the Performance Period, as well as evaluate
the payouts:
 
    
    Maximum: Excellent; deserves payout above Target
    
    Target: Normal or expected performance; deserves Target payout
    
    Threshold: Lowest level of performance deserving a payout
 Attachment A lists the Target Incentives for each participant for the Plan
Years as determined by the Compensation Committee. Target Incentives will
be communicated to each participant as close to the beginning of the year
as practicable, in writing. Target Incentives will be calculated by
multiplying each participants Base Salary by the appropriate percentages,
as described below.Target Incentives shall be calculated as follows:
 Percentage of Base SalaryPerformance Tier
    
    for 2006-2008 Target Incentives1
    
    
    
    30
    %2
    
    
    
    45
    %3
    
    
    
    35
    %
 Final Target Incentive Awards will
be calculated and granted after the Compensation Committee has reviewed the Companys audited financial
statements for 2006 through 2008 and determined the performance levels
achieved.Awards
    
    Each participant shall receive cash equal to 25% in value of his or her
award, 50% in value will be in restricted stock and 25% in value in stock
options, except that the President and Chief Executive Officer will receive
cash equal to 100% in value of his award and no restricted stock or stock
options.
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The number of shares of the Companys Common Stock with respect to each
stock option granted pursuant to the 2006 Plan will equal the applicable
dollar value divided by the value of a stock option calculated using the
Black-Scholes or other option valuation model used by the Company as of the
date of grant for financial accounting purposes. Stock options will (i) be
nonqualified, (ii) vest on the date of grant, (iii) have an exercise price
equal to the closing price for the Companys Common Stock on the date of
grant and (iv) be exercisable for five years after the date of grant,
subject to the provisions below regarding termination of
employment.The number of shares of the Companys Common Stock with respect to each
restricted stock grant pursuant to the 2006 Plan will equal the applicable
dollar value divided by the closing price for the Companys Common Stock on
the date of grant. Restricted stock will vest as to 50% of the shares on
the date of grant and the balance one year after the date of grant, subject
to the provisions below regarding termination of employment.For purposes of the 2006 Plan, the date of grant of stock options and
restricted stock will be the date established by the Compensation Committee
after the applicable performance level has been determined.Form and Timing of
Awards
    
    Awards will be made as soon as practicable after performance measures are
calculated and approved by the Compensation Committee. All awards will be
rounded to the nearest multiple of $100 or two shares, as the case
may be.Change In Status
    
    An employee hired into an eligible position during the Performance Period
may participate in the 2006 Plan for the balance of the Performance Period
on a pro rata basis.Certain
Terminations of
Employment
    
    In the event a participant voluntarily terminates employment (other than
retirement) or is terminated involuntarily before the end of the
Performance Period, the participant shall not receive any award hereunder.
In the event of death, permanent disability or retirement before the end of
the Performance Period, any award will be determined after the end of the
Performance Period based on actual performance and paid out on a pro rata
basis all in cash.In the event a participant terminates employment after receiving stock
options or restricted stock pursuant to the 2006 Plan, the post-termination
exercise period for stock options and the vesting of
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restricted stock will
be as follows:
 Voluntary termination (other than retirement)
 Involuntary termination
 Death
 Permanent disability
 Retirement
 For purposes hereof, retirement means the participants termination of
employment with the Company either (i) after attainment of age 65 or (ii)
after attainment of age 55 with the prior consent of the Compensation
Committee.Change In Control
    
    In the event of a Change in Control, pro rata payouts will be made all in
cash at the greater of (1) Target Incentive or (2) actual results for the
completed fiscal years preceding the Change in Control, with such pro
ration based on the number of days in the Performance Period preceding the
Change in Control. Payouts will be made within 30 days after the relevant
transaction has been completed.Also, in the event of a Change in Control, the vesting of restricted stock
will be accelerated to fully vest upon the effective date of a Change in
Control.
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Change in Control means, and shall be deemed to have occurred upon, the
first to occur of any of the following events:(i) Any Outside Person becomes the Beneficial Owner, directly or
indirectly, of securities of the Company representing twenty-five percent
(25%) or more of the combined voting power of the Companys then
outstanding securities; or(ii) During any period of two (2) consecutive years (not including any
period prior to the date hereof), individuals who at the beginning of such
period constitute the Board (and any new Director, whose nomination for
election by the Companys stockholders was approved by a vote of at least
two-thirds (2/3) of the Directors then in office who either were Directors
at the beginning of the period or whose nomination for election was so
approved) cease for any reason to constitute a majority of the members of
the Board; or(iii) The stockholders of the Company approve: (i) a plan of complete
liquidation of the Company; or (ii) an agreement for the sale or
disposition of all or substantially all of the Companys assets other than
a sale or disposition of all or substantially all of the Companys assets
to an entity at least sixty percent (60%) of the combined voting power of
the voting securities of which are owned by the stockholders of the Company
in substantially the same proportions as their ownership of the Company
immediately prior to such sale or disposition; or(iv) The stockholders of the Company approve a merger, consolidation, or
reorganization of the Company with or involving any other corporation,
other than a merger, consolidation, or reorganization that would result in
the voting securities of the Company outstanding immediately prior thereto
continuing to represent (either by remaining outstanding or by being
converted into voting securities of the surviving entity or any parent
thereof) at least sixty percent (60%) of the combined voting power of the
voting securities of the Company (or such surviving entity) outstanding
immediately after such merger, consolidation, or reorganization.However, in no event shall a Change in Control be deemed to have occurred
with respect to a Participant if that Participant is part of a purchasing
group which consummates the Change in Control transaction. A Participant
shall be deemed part of a purchasing group for purposes of the preceding
sentence if the Participant is
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an equity participant in the acquiring
company or group or surviving entity (the Purchaser) except for ownership
of less than one percent (1%) of the equity of the Purchaser.Beneficial Owner has the meaning ascribed to such term in Section 13(d)
of the Exchange Act and Rule 13d-3 of the General Rules and Regulations
under the Exchange Act.Board
means the Board of Directors of the Company.Director
means a member of the Board.Member of the Van Every Family means (i) a lineal descendant of Salem A.
Van Every, Sr., including adopted persons as well as persons related by
blood, (ii) a spouse of an individual described in clause (i) of this
Paragraph or (iii) a trust, estate, custodian and other fiduciary or
similar account for an individual described in clause (i) or (ii) of this
Paragraph.Outside Person means any Person other than (i) a Member of the Van Every
Family, (ii) a trustee or other fiduciary holding securities under an
employee benefit plan of the Company or (iii) a corporation owned directly
or indirectly by the stockholders of the Company in substantially the same
proportions as their ownership of the Company.Participant means an employee of the Company who is granted an Award
under this Plan.Withholding
    
    The Company shall withhold from awards any Federal, foreign, state or local
income or other taxes required to be withheld.Communications
    
    Progress reports should be made to participants annually, showing
performance results.Executive Officers
    
    Notwithstanding any provisions to the contrary above, participation, awards
and prorations for Executive Officers, including the President and Chief
Executive Officer, shall be approved by the Compensation
Committee.Governance
    
    The Compensation Committee of the Board of Directors of Lance, Inc. is
ultimately responsible for the administration and governance of the Plan.
Actions requiring Committee approval include final determination of plan
eligibility and participation, identification of performance measures and
goals, final award components and determination and amendments to the Plan.
The Committee retains
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the discretion to adjust any award due to
extraordinary events such as acquisitions, dispositions, required
accounting adjustments or similar events; anomalies affecting the
calculations under a performance measure or where fairness to participants
or the Company require an adjustment. The decisions of the Committee shall
be conclusive and binding on all participants.
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Attachment A
2006 Three-Year Incentive Plan for Officers
 Award
    
    TargetName
    
    Title
    
    Percentage
    
    IncentiveDavid V. Singer
    
    President and Chief
    
    
    30
    %
    
    $
    150,000Executive OfficerH. D. Fields
    
    Vice President and
    
    
    *
    %
    
    $
    *President, VistaBakery, Inc.R. D. Puckett
    
    Executive Vice President,
    
    
    45
    %
    
    $
    157,500Chief Financial Officerand SecretaryGlenn A. Patcha
    
    Senior Vice President 
    
    
    *
    %
    
    $
    *(Effective January 8, 2007)
    
    Sales and MarketingE. D. Leake
    
    Vice President
    
    
    45
    %
    
    $
    90,000 Human ResourcesF. I. Lewis
    
    Vice President  Sales
    
    
    45
    %
    
    $
    114,750B. W. Thompson
    
    Vice President 
    
    
    45
    %
    
    $
    112,500Supply ChainM. E. Wicklund
    
    Controller and
    
    
    *
    %
    
    $
    *Assistant Secretary
 
 *
    
    Amounts are omitted for participants other than the Chief Executive Officer, the Chief
Financial Officer and the other executive officers who were named in the Summary Compensation
Table of the Companys Proxy Statement for the 2007 Annual
Meeting of Stockholders.