| Purposes      and Introduction                 | The      2010 Three-Year Performance Incentive Plan for Officers and Key Managers      provides for Stock Options, Restricted Stock and Performance Awards under      the Lance, Inc. 2007 Key Employee Incentive Plan (the “Incentive      Plan”).  Except as otherwise expressly defined herein,      capitalized terms shall be as defined in the Incentive Plan. The      primary purposes of the 2010 Three-Year Performance Incentive Plan for      Officers and Key Managers (the “2010 Plan”) are to: ·           Align      officers’ and managers’ interests with those of stockholders by linking a      substantial portion of compensation to the price of the Company’s Common      Stock and to the Company’s financial performance based on the performance      measures specified below. ·           Provide      a way to attract and retain key executives and managers who are critical      to Lance’s future success. ·           Provide      competitive total compensation for executives and managers commensurate      with Company performance. To      achieve the maximum motivational impact, the Plan and the awards      opportunities will be communicated to participants as soon as practical      after the 2010 Plan is approved by the Compensation Committee of the Board      of Directors. Each      officer will be assigned a Target Incentive based on market and peer group      data and each other participant will be assigned a Target Incentive,      stated as a percent of base salary.  The Chief Executive Officer      is assigned a Target Incentive based on his Employment      Agreement.  Concurrently with the approval of the 2010 Plan, 25%      of the Target Incentive will be awarded in the form of Nonqualified Stock      Options and 25% will be awarded in the form of Restricted      Stock.  The final 50% of the Target Incentive will be in the      form of a Performance Award to be settled in shares of Common Stock after      the completion of the 2010, 2011 and 2012 fiscal years (the “Performance      Period”), based on the attainment of predetermined goals.  For      the 2010 Plan, participants will be eligible to earn the Performance Award      based on the matrix on Exhibit A-1 hereto which incorporates the financial      performance measures on Exhibit A-2 hereto, excluding special items and      any acquisition or divestiture related activity for the first 12 months      after the closing of the acquisition or divestiture, and relative total      shareholder return of the peer companies listed on Exhibit A-3      hereto.  The financial performance measures and relative total      shareholder return are defined as follows: 1.  Net      Revenue (“Net Revenue”) is defined as the cumulative revenue and other      operating revenue, net of returns, allowances, discounts and other sales      deduction items for the 2010, 2011 and 2012 fiscal years, as audited and      reported in the Company’s Forms 10-K for the 2010, 2011 and 2012 fiscal      years. 2.  Corporate      Earnings Per Share (“Corporate EPS”) is defined as the cumulative fully      diluted earnings per share of the Company for the 2010, 2011 and 2012      fiscal years, as audited and reported in the Company’s Forms 10-K for the      2010, 2011 and 2012 fiscal years. 3.  Return      on Invested Capital (“ROIC”) is defined as the average of the ROIC for the      2010, 2011 and 2012 fiscal years, as audited and reported in the Company’s      Forms 10-K for the 2010, 2011 and 2012 fiscal years, calculated as      follows:  Operating Income  x (1 - Tax      Rate)Average Equity + Average Net      Debt Operating      Income shall be the Company’s actual earnings before interest and taxes      and excluding other income and expense. Tax      Rate for ROIC shall be the Company’s actual total effective income tax      rate for each year. Average      Net Debt shall be the Company’s average debt less average cash for each      year. 4.  Relative      Total Shareholder Return (“RTSR”) is defined as the total shareholder      return for Lance relative to a peer group of 24 companies.  Each      peer company, including Lance will be compared to each other and put into      four quadrants ranked from highest total shareholder return to lowest,      with the highest in Quadrant One and the lowest in Quadrant      Four. Total      Shareholder Return is defined as the return of $100 invested in each stock      at the beginning of the period compared to the value of that $100, with      dividends reinvested, at the end of the measurement period.  The      starting number of shares purchased for each peer company, including      Lance, with $100 will be based on the average weekly stock price for the      preceding year (2009). If      any peer company ceases to be publicly traded during the Performance      Period, the Russell 2000 Index will be inserted in its place; if a second      peer company ceases to be publicly traded, the S&P 500 Index will be      inserted in its place. Base      salary shall be the annual rate of base compensation for the 2010 fiscal      year  which is in effect on February 22, 2010; provided that for      any award intended to satisfy the Performance-Based Exception, base salary      shall be the annual rate of base compensation for the fiscal year which is      set no later than March 31 of such fiscal year.  |
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| Eligibility      and Participation                  | Eligibility      in the Plan is limited to Executive Officers and Key Managers in Salary      Grade 18 and above who are key to Lance’s success. The Compensation      Committee will review and approve participants nominated by the President      and Chief Executive Officer.  An employee hired or promoted into      an eligible position during the Performance Period will not participate in      the 2010 Plan.  Participation in the 2010 Plan does not      guarantee participation in any subsequent long-term incentive plans but      will be reevaluated and determined on an annual basis. Exhibit      A-4 and Exhibit A-5 include the list of 2010 Plan participants approved by      the Compensation Committee on February 22, 2010.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       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| Target      Incentives andPerformance      Measures | Each      participant will be assigned a Target Incentive as specified      above.  Participants, other than officers, will be assigned to a      Performance Tier by Salary Grade. Performance      Tier                                Performance Tier Description 1                      Officer2                      Non-Officer      Vice President                                 3                      Key      Managers For      the Performance Awards, the 2010-2012 financial performance measures are      on Exhibit A-1 attached hereto.  Percent of payout will be      determined according to the matrix on Exhibit A-2 attached hereto which      encompasses RTSR and the financial performance measures. The      performance measures will be communicated to each participant as soon as      practicable after it has been established.  Final Performance      Awards will be calculated after the Compensation Committee has reviewed      the Company’s audited financial statements for 2010, 2011 and 2012 and      determined the performance level achieved. Exhibit      A-4 and Exhibit A-5 list the Target Incentives for each participant for      the 2010 Plan as determined by the Compensation      Com­mittee.  Target Incentives will be communicated to each      participant as close to the beginning of the year as practicable, in      writing.  Target Incentives, except for Officers, will be      calculated by multiplying each participant’s base salary by the      appropriate Performance Tiers and percentages, as described      below. Percentage of Base      SalaryPerformance      Tier                                for 2010 Target Incentives2                                35-45%                                     3                                15-30% Final      Performance Awards will be calculated, paid and granted after the      Compensation Committee has reviewed the Company’s audited financial      statements for 2010, 2011 and 2012 and determined the performance levels      achieved.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| Awards                                              | As      further specified on Exhibit B-1 and Exhibit B-2, the Awards under the      2010 Plan shall be as follows: 1.  Stock      Options.  Each participant shall receive Stock Options equal to      25% in value of his or her Target Incentive.  The number of      Stock Options awarded to each participant will equal the dollar value of      the participant’s Stock Option Incentive divided by the Black-Scholes      value of the Stock Options, with the result rounded up to the nearest      multiple of three shares. The      grant date for Stock Options will be the date the awards are approved by      the Compensation Committee and the exercise price will be the Fair Market      Value of the Common Stock, which is the closing price of the Common Stock,      on the grant date.  Each Stock Option will vest in three      substantially equal annual installments beginning one year after the date      of grant and the term of each Stock Option will be ten years. 2.  Restricted      Stock.  Each participant shall receive Restricted Stock equal to      25% in value of his or her Target Incentive.  The number of      shares of Restricted Stock awarded to each participant will equal the      dollar value of the participant’s Restricted Stock Incentive divided by      the closing price of the Common Stock on the date of award, with the      results rounded up to the nearest multiple of three shares. The      award date for Restricted Stock will be the date the awards are approved      by the Compensation Committee and the value shall be the Fair Market Value      of the Common Stock on the award date.  Each award of Restricted      Stock will vest in three substantially equal annual installments beginning      one year after the date of award. 3.  Performance      Awards.  Each participant shall receive a Performance Award      equal to 50% in value of his or her Target Incentive. As      a Performance Award, the number of shares of the Company’s Common Stock      awarded will equal the applicable dollar value divided by the closing      price for the Company’s Common Stock on the award date, with the result      rounded up to the nearest multiple of three shares.  Such shares      of Common Stock will be fully vested on the award date. For      purposes of the 2010 Plan, the award date for shares of Common Stock as a      Performance Award will be the date established by the Compensation      Committee after completion of the Performance Period and the applicable      performance level has been determined.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| Form      and Timing ofAwards                       | Awards      will be made as soon as practicable after the performance level has been      determined and approved by the Compensation Committee.  All      awards will be rounded to the nearest multiple of three      shares.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                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| Change      In Status                               | An      employee hired or promoted into an eligible position during the      Performance Period will not participate in the 2010 Plan.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| CertainTerminations      ofEmployment               | Performance      Awards In      the event a participant voluntarily terminates employment (other than by      Retirement) or is terminated involuntarily during or after the end of the      Performance Period but before the applicable award date, the participant      shall not receive any Performance Award hereunder. In      the event of a participant’s death or Disability before the end of the      Performance Period, any Performance Award will be determined on the date      of such event based on target performance and paid out all in cash as soon      as administratively practicable (but in no event more than 75 days) after      the date of such event.  In the event of a participant’s death      or Disability on or after the end of the Performance Period but before the      applicable award date, any Performance Award will be determined based on      actual performance and paid out all in cash on or about the applicable      award date. If      the event of a participant’s Retirement during or after the end of the      Performance Period but before the applicable award date, any Performance      Award will be determined based on actual performance and paid out all in      cash on or about the applicable award date. Stock      Options In      the event a participant voluntarily terminates employment (other than by      Retirement) or is terminated involuntarily or in the event of death,      Disability or Retirement, vesting and the post-termination exercise period      for Stock Options will be as follows: Voluntary termination (other than      Retirement):  Stock Options, whether vested or unvested,      cease to be exercisable as of the date of termination. Involuntary termination:  Vested      Stock Options will remain exercisable for a period of 30 days following      the date of termination (or, if earlier, the original expiration date of      the option); unvested Stock Options will be forfeited as of the date of      termination. Death:  Stock Options will remain      exercisable for a period of one year following the date of death (or, if      earlier, the original expiration date of the option); unvested Stock      Options will become fully vested as of the date of      termination. Disability:  Vested Stock Options      will remain exercisable through the original expiration date of the      option; unvested Stock Options will become fully vested as of the date of      termination. Retirement:  Vested Stock Options      will remain exercisable for a period of three years following retirement      (or, if earlier, the original expiration date of the option); unvested      Stock Options will continue to vest for a period of six months after      Retirement and any remaining unvested Stock Options will be forfeited as      of such date. Restricted      Shares In      the event a participant voluntarily terminates employment (other than by      Retirement) or is terminated involuntarily or in the event of death,      Disability or Retirement, vesting for Restricted Stock (including any      Restricted Stock granted in connection with a Performance Award following      completion of the Performance Period) will be as follows: Voluntary termination (other than      Retirement):  Unvested Restricted Stock will be forfeited      as of the date of termination. Involuntary      termination:  Unvested Restricted Stock will be forfeited      as of the date of termination. Death:  Unvested Restricted Stock      will become fully vested on the date of such event. Disability:  Unvested Restricted      Stock will become fully vested on the date of such event. Retirement:  Unvested Restricted      Stock will become vested pro rata based on the number of full months      elapsed on the date of such event since the award date and any remaining      unvested Restricted Stock will be forfeited as of such date. “Retirement”      is defined under the Incentive Plan to mean the participant’s      termi­nation of employment with the Company either (i) after      attainment of age 65 or (ii) after attainment of age 55 with the prior      consent of the Compensation Committee.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Change      In Control                              | In      the event of a Change in Control, (i) unvested Stock Options and unvested      Restricted Stock will vest as provided in the Incentive Plan and (ii) for      outstanding Performance Awards pro rata payouts will be made all in cash      at the greater of (1) Target Incentive or (2) actual results through the      closing date with such proration based on the number of days in the      Performance Period preceding the closing of the Change in Control      transaction.  Payouts will be made within 30 days after the      relevant transaction has been closed.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     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| Withholding                                         | The      Company shall withhold from awards any Federal, foreign, state or local      income or other taxes required to be withheld.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 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| Communications                                      | Progress      reports should be made to participants annually, showing performance      results.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     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| Executive      Officers                             | Notwithstanding      any provisions to the contrary above, participation, awards  and      prorations for Executive Officers, including the President and Chief      Executive Officer, shall be approved by the Compensation      Committee.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| StockholderApproval                                 | The      2010 Plan and the awards hereunder are made pursuant to the Incentive      Plan, which was approved by the Company’s stockholders at the Annual      Meeting of Stockholders held on April 26, 2007.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        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| Governance                                          | The      Compensation Committee of the Board of Directors of Lance, Inc. is      ultimately responsible for the administration and governance of the      Plan.  Actions requiring Committee approval include final      determination of plan eligibility and participation, identification of      performance measures and goals, final award components and determination      and amendments to the Plan.  For purposes of the Plan,      acquisition performance will be excluded for the first twelve months after      the acquisition and included in the results thereafter.  The      Committee may adjust any award due to extraordinary events such as      acquisitions, dispositions, required accounting adjustments or similar      events, all as specified in Section 11(d) of the Incentive Plan; provided,      however, that the Committee shall at all times be required to exercise      this discretionary power in a manner, and subject to such limitations, as      will permit all payments under the Plan to “covered employees,” as defined      in Section 162(m) of the Internal Revenue Code, to continue to qualify as      “performance-based compensation” for purposes of Section 162(m) of the      Code.  In addition, under the Incentive Plan, the Committee      retains the discretion to reduce any award amount from the amount      otherwise determined under the applicable formula.  Subject to      the foregoing, the decisions of the Committee shall be conclusive and      binding on all participants.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |

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|                 | RELATIVE      SHAREHOLDER RETURN QUADRANT |
|----------------------|-------------------------------------------|
|                 | Attainment                                | Quartile      4 | Quartile      3 | Quartile      2 | Quartile      1 |
| FINANCIAL            | PARAMETER                                 | PERFORMANCE | Maximum | 75% | 100% | 175% | 250% |
| Target               | 50%                                       | 75% | 100% | 150% |
| Threshold            | 25%                                       | 50% | 75% | 100% |
| Below      Threshold | 0%                                        | 25% | 50% | 75% |

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|                                                                          |   | 2010      Three Year Plan |   |
|-------------------------------------------------------------------------------|--------|---------------------------|--------|
|                                                                          |   | Weighting                 |   |   | Threshold@50% |   |   | Target@100% |   |   | Maximum@200% |   |
| Net      Revenue     Cumulative      for 2010 - 2012 |   |                      | 50     | % |   | $ | 2,860 |   |   | $ | 3,044 |   |   | $ | 3,328 |   |
|                                                                          |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| EPS     Cumulative      for 2010 - 2012              |   |                      | 30     | % |   | $ | 3.97 |   |   | $ | 4.80 |   |   | $ | 5.79 |   |
|                                                                          |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |   |
| ROIC      Average      for 2010 - 2012          |   |                      | 20     | % |   |   | 9.0 | % |   |   | 12.0 | % |   |   | 15.0 | % |
|                                                                          |   |                      |   |   |   |   |   |   |   |   |   |   |   |   |   |   |

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|                                | Cap      Size |   | Ticker |   |   | 2006      Avg Weekly Price |   |   | 2009      Avg Weekly Price |   |   | 3      Yr Investment of $100 is worth |   |   | 2009      Quartile Rank |   |
|-------------------------------------|---------------|--------|--------|--------|--------|----------------------------|--------|--------|----------------------------|--------|--------|---------------------------------------|--------|--------|-------------------------|--------|
| American      Italian Pasta Company | Mid           |   | AIPC   |   |   | $                          | 7.31   |   |                       | $      | 29.76  |                                  |   | $      | 475.76                  |   |   |   | 1 |   |
| Diamond      Foods                  | Mid           |   | DMND   |   |   | $                          | 16.97  |   |                       | $      | 27.91  |                                  |   | $      | 209.22                  |   |   |   | 1 |   |
| Green      Mountain                 | Mid           |   | GMCR   |   |   | $                          | 11.14  |   |                       | $      | 60.52  |                                  |   | $      | 202.25                  |   |   |   | 1 |   |
| Church      & Dwight            | Mid           |   | CHD    |   |   | $                          | 37.57  |   |                       | $      | 54.85  |                                  |   | $      | 160.89                  |   |   |   | 1 |   |
| TreeHouse      Foods                | Mid           |   | THS    |   |   | $                          | 25.15  |   |                       | $      | 31.35  |                                  |   | $      | 154.50                  |   |   |   | 1 |   |
| Smuckers                            | Mid           |   | SJM    |   |   | $                          | 44.38  |   |                       | $      | 47.78  |                                  |   | $      | 139.13                  |   |   |   | 1 |   |
| Ralcorp                             | Mid           |   | RAH    |   |   | $                          | 43.91  |   |                       | $      | 58.75  |                                  |   | $      | 136.00                  |   |   |   | 2 |   |
| General      Mills                  | Large         |   | GIS    |   |   | $                          | 52.34  |   |                       | $      | 58.73  |                                  |   | $      | 134.35                  |   |   |   | 2 |   |
| Lance                               | Mid           |   | LNCE   |   |   | $                          | 21.79  |   |                       | $      | 23.26  |                                  |   | $      | 120.71                  |   |   |   | 2 |   |
| J&J      Snacks                 | Mid           |   | JJSF   |   |   | $                          | 33.36  |   |                       | $      | 38.12  |                                  |   | $      | 119.77                  |   |   |   | 2 |   |
| Lancaster      Colony Group         | Mid           |   | LANC   |   |   | $                          | 41.50  |   |                       | $      | 45.14  |                                  |   | $      | 119.71                  |   |   |   | 2 |   |
| Kellogg                             | Large         |   | K      |   | $      | 47.35                      |   |   | $                          | 45.86  |   |                                  | $      | 112.36 |                    |   |   | 2 |   |
| Hormel      Foods                   | Mid           |   | HRL    |   |   | $                          | 35.60  |   |                       | $      | 34.55  |                                  |   | $      | 107.35                  |   |   |   | 3 |   |
| Heinz                               | Large         |   | HNZ    |   |   | $                          | 40.56  |   |                       | $      | 37.48  |                                  |   | $      | 105.43                  |   |   |   | 3 |   |
| DelMonte      Foods                 | Mid           |   | DLM    |   |   | $                          | 11.04  |   |                       | $      | 9.20   |                                  |   | $      | 102.31                  |   |   |   | 3 |   |
| ConAgra                             | Large         |   | CAG    |   |   | $                          | 22.91  |   |                       | $      | 19.30  |                                  |   | $      | 99.72                   |   |   |   | 3 |   |
| Campbells                           | Large         |   | CPB    |   |   | $                          | 34.90  |   |                       | $      | 30.17  |                                  |   | $      | 96.86                   |   |   |   | 3 |   |
| Flowers                             | Mid           |   | FLO    |   |   | $                          | 27.68  |   |                       | $      | 23.22  |                                  |   | $      | 85.85                   |   |   |   | 3 |   |
| Kraft                               | Large         |   | KFT    |   |   | $                          | 32.18  |   |                       | $      | 26.02  |                                  |   | $      | 84.46                   |   |   |   | 4 |   |
| Sara      Lee                       | Large         |   | SLE    |   |   | $                          | 17.12  |   |                       | $      | 10.12  |                                  |   | $      | 71.15                   |   |   |   | 4 |   |
| Hershey      Co                     | Large         |   | HSY    |   |   | $                          | 53.12  |   |                       | $      | 36.75  |                                  |   | $      | 67.37                   |   |   |   | 4 |   |
| Alberto      Culver                 | Mid           |   | ACV    |   |   | $                          | 43.67  |   |                       | $      | 25.22  |                                  |   | $      | 67.07                   |   |   |   | 4 |   |
| Hain      Celestial                 | Mid           |   | HAIN   |   |   | $                          | 25.69  |   |                       | $      | 16.52  |                                  |   | $      | 66.18                   |   |   |   | 4 |   |
| Hansen      Natural                 | Mid           |   | HANS   |   |   | $                          | 84.60  |   |                       | $      | 35.04  |                                  |   | $      | 45.39                   |   |   |   | 4 |   |

----

| Name                      | Title                                                                                |   | Target Incentive |      |
|---------------------------|--------------------------------------------------------------------------------------|--------|------------------|-----------|
|                      |                                                                                 |   |             |      |
| David      V. Singer      | President      and Chief Executive Officer                                           |   | $                | 1,600,000 |   |
| Rick      D. Puckett      | Executive      Vice President, Chief Financial Officer, Secretary and      Treasurer |   | $                | 475,000   |   |
| Glenn      A. Patcha      | Senior      Vice President – Sales      and Marketing                          |   | $                | 420,000   |   |
| Blake      W. Thompson    | Senior      Vice President – Supply      Chain                                 |   | $                | 350,000   |   |
| Kevin      A. Henry       | Senior      Vice President and Chief Human Resources Officer                         |   | $                | **        |   |
| Margaret      E. Wicklund | Vice      President, Controller and Assistant Secretary                              |   | $                | **        |   |

| ** | Amounts      are omitted for participants other than the Chief Executive Officer, Chief      Financial Officer and other executive officers who were named in the      Summary Compensation Table of the Company’s Proxy Statement for the 2010      Annual Meeting of Stockholders. |
|----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

|   Name           |   | Stock      Option  Incentive |    |   | NonqualifiedStockOptions |   |   | Restricted Stock Awards |   |   | Restricted Stock       Shares |   |   | Performance Award      Opportunity |   |
|----------------------------|--------|-----------------------------------|---------|--------|--------------------------|--------|--------|-----------------------------------|--------|--------|-----------------------------------------|--------|--------|-----------------------------------------|--------|
|                       |   |                              |    |   |                     |   |   |                              |   |   |                                    |   |   |                                    |   |
| David      V. Singer  |   | $                                 | 400,000 |   |                     |   | 85,287 |                              |   | $      | 400,000                                 |   |   |                                    | 18,198 |   |   | $ | 800,000 |   |
| Rick      D. Puckett       |   | $                                 | 118,750 |   |                     |   | 25,320 |                              |   | $      | 118,750                                 |   |   |                                    | 5,403  |   |   | $ | 237,500 |   |
|                       |   |                              |    |   |                     |   |   |                              |   |   |                                    |   |   |                                    |   |   |   |   |   |   |
| Glenn      A. Patcha       |   | $                                 | 105,000 |   |                     |   | 22,389 |                              |   | $      | 105,000                                 |   |   |                                    | 4,776  |   |   | $ | 210,000 |   |
|                       |   |                              |    |   |                     |   |   |                              |   |   |                                    |   |   |                                    |   |   |   |   |   |   |
| Blake      W. Thompson     |   | $                                 | 87,500  |   |                     |   | 18,657 |                              |   | $      | 87,500                                  |   |   |                                    | 3,981  |   |   | $ | 175,000 |   |
|                       |   |                              |    |   |                     |   |   |                              |   |   |                                    |   |   |                                    |   |   |   |   |   |   |
| Kevin      A. Henry        |   | $                                 |    | **     |                     |   | **     |                              |   | $      |                                    | **     |   |                                    | **     |   |   | $ |   | ** |
|                       |   |                              |    |   |                     |   |   |                              |   |   |                                    |   |   |                                    |   |   |   |   |   |   |
| Margaret      E. Wicklund  |   | $                                 |    | **     |                     |   | **     |                              |   | $      |                                    | **     |   |                                    | **     |   |   | $ |   | ** |

| ** | Amounts      are omitted for participants other than the Chief Executive Officer, Chief      Financial Officer and other executive officers who were named in the      Summary Compensation Table of the Company’s Proxy Statement for the 2010      Annual Meeting of Stockholders. |
|----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|