|                                                                                                   |   |                                                      |
|--------------------------------------------------------------------------------------------------------|--------|-----------------------------------------------------------|
| North      Carolina (State      or other jurisdiction of incorporation      or organization) |   | 56-0292920 (I.R.S.      Employer Identification No.) |
|                                                                                                   |   |                                                      |
| 13024      Ballantyne Corporate Place                                                                  |   |                                                      |
| Suite      900                                                                                         |   |                                                      |
| Charlotte,      North Carolina                                                                         |   | 28277                                                     |
| (Address      of principal executive offices)                                                          |   | (Zip      Code)                                           |

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|  LANCE,      INC. AND SUBSIDIARIES   |
|-------------------------------------------|
|                                      |
|                                      |
| INDEX                                     |
|                                      |
|                                      | Page |
| PART I.  FINANCIAL  INFORMATION |
|                                      |
|                                      | Item 1.  Financial  Statements |
|                                      |   |   |
|                                      | Condensed Consolidated Statements of Income/(Loss)      (Unaudited) – Quarters Ended March 27, 2010 and March 28,      2009 | 3 |
|                                      |   |   |
|                                      | Condensed Consolidated Balance Sheets – As of March      27, 2010 (Unaudited) and December 26, 2009 | 4 |
|                                      |   |   |
|                                      | Condensed Consolidated Statements of Cash Flows      (Unaudited) – Quarters Ended March 27, 2010 and March 28,      2009 | 5 |
|                                      |   |   |
|                                      | Notes to the Condensed Consolidated Financial Statements      (Unaudited) | 6 |
|                                      |   |   |
|                                      | Item 2.  Management's Discussion and Analysis of      Financial Condition and Results of Operations | 10 |
|                                      |   |   |
|                                      | Item 3.  Quantitative and Qualitative Disclosures      about Market Risk | 14 |
|                                      |   |   |
|                                      | Item 4.  Controls and Procedures |  14 |
|                                      |   |   |
| PART II.  OTHER INFORMATION     |
|                                      |   |   |
|                                      | Item 1.  Legal Proceedings |   15 |
|                                      |   |   |
|                                      | Item 1A.  Risk Factors |   15 |
|                                      |   |   |
|                                      | Item 2.  Unregistered Sales of Equity Securities      and Use of Proceeds |   15 |
|                                      |   |   |
|                                      | Item 6.  Exhibits | 16 |
|                                      |   |   |
| SIGNATURE                                 | 17 |

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Item

Condensed 

|                                                     |   | Quarter      Ended |       |
|----------------------------------------------------------|--------|--------------------|------------|
|                                                     |   | March      27,2010 |       |   | March      28,2009 |   |
|                                                     |   |               |       |   |   |   |
| Net      revenue                                         |   | $                  | 221,617    |   |   | $ | 215,809 |   |
| Cost      of sales                                       |   |               | 137,868    |   |   |   | 131,413 |   |
| Gross      margin                                        |   |               | 83,749     |   |   |   | 84,396 |   |
|                                                     |   |               |       |   |   |   |   |   |
| Selling,      general and administrative                 |   |               | 80,420     |   |   |   | 73,505 |   |
| Other      expense, net                                  |   |               | 3,610      |   |   |   | 61 |   |
| (Loss)/earnings      before interest and income taxes    |   |               | (281       | ) |   |   | 10,830 |   |
|                                                     |   |               |       |   |   |   |   |   |
| Interest      expense, net                               |   |               | 860        |   |   |   | 812 |   |
| (Loss)/income      before income taxes                   |   |               | (1,141     | ) |   |   | 10,018 |   |
|                                                     |   |               |       |   |   |   |   |   |
| Income      tax (benefit)/expense                        |   |               | (371       | ) |   |   | 3,566 |   |
| Net      (loss)/income                                   |   | $                  | (770       | ) |   | $ | 6,452 |   |
|                                                     |   |               |       |   |   |   |   |   |
| Basic      earnings per share                            |   | $                  | (0.02      | ) |   | $ | 0.21 |   |
| Weighted      average shares outstanding – basic   |   |               | 31,758,000 |   |   |   | 31,403,000 |   |
|                                                     |   |               |       |   |   |   |   |   |
| Diluted      earnings per share                          |   | $                  | (0.02      | ) |   | $ | 0.20 |   |
| Weighted      average shares outstanding – diluted |   |               | 31,758,000 |   |   |   | 32,064,000 |   |

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Condensed

|                                                                                                       |   | March      27, 2010 |    |   | December      26, 2009 |   |
|------------------------------------------------------------------------------------------------------------|--------|---------------------|---------|--------|------------------------|--------|
| ASSETS                                                                                                     |   |                |    |   |                   |   |
|                                                                                                       |   |                |    |   |                   |   |
| Current      assets:                                                                                       |   |                |    |   |                   |   |
|   Cash      and cash equivalents                                                                 |   | $                   | 5,826   |   |                   | $      | 5,418 |   |
|   Accounts      receivable, net of allowances of $1,123 and $972,    respectively                |   |                | 87,858  |   |                   |   | 87,172 |   |
|   Inventories                                                                                    |   |                | 53,346  |   |                   |   | 58,037 |   |
|   Prepaid      income taxes                                                                      |   |                | 7,733   |   |                   |   | 238 |   |
|   Deferred      income taxes                                                                     |   |                | 5,181   |   |                   |   | 9,790 |   |
|   Prepaid      expenses and other current assets                                                 |   |                | 17,023  |   |                   |   | 18,227 |   |
| Total      current assets                                                                                  |   |                | 176,967 |   |                   |   | 178,882 |   |
|                                                                                                       |   |                |    |   |                   |   |   |   |
| Other      assets:                                                                                         |   |                |    |   |                   |   |   |   |
|   Fixed      assets, net of accumulated depreciation of $284,633 and $281,191,      respectively |   |                | 224,463 |   |                   |   | 225,981 |   |
|   Goodwill,      net                                                                             |   |                | 91,797  |   |                   |   | 90,909 |   |
|   Other      intangible assets, net                                                              |   |                | 34,976  |   |                   |   | 35,154 |   |
|   Other      noncurrent assets                                                                   |   |                | 5,700   |   |                   |   | 5,365 |   |
|     Total      assets                                                                  |   | $                   | 533,903 |   |                   | $      | 536,291 |   |
|                                                                                                       |   |                |    |   |                   |   |   |   |
| LIABILITIES AND STOCKHOLDERS'      EQUITY                                                                  |   |                |    |   |                   |   |   |   |
|                                                                                                       |   |                |    |   |                   |   |   |   |
| Current      liabilities:                                                                                  |   |                |    |   |                   |   |   |   |
|   Accounts      payable                                                                          |   | $                   | 29,286  |   |                   | $      | 29,777 |   |
|   Other      payables and accrued liabilities                                                    |   |                | 51,901  |   |                   |   | 66,589 |   |
| Total      current liabilities                                                                             |   |                | 81,187  |   |                   |   | 96,366 |   |
|                                                                                                       |   |                |    |   |                   |   |   |   |
| Other      liabilities:                                                                                    |   |                |    |   |                   |   |   |   |
|   Long-term      debt                                                                            |   |                | 128,000 |   |                   |   | 113,000 |   |
|   Deferred      income taxes                                                                     |   |                | 36,896  |   |                   |   | 35,515 |   |
|   Other      noncurrent liabilities                                                              |   |                | 16,392  |   |                   |   | 16,723 |   |
| Total      liabilities                                                                                     |   |                | 262,475 |   |                   |   | 261,604 |   |
|                                                                                                       |   |                |    |   |                   |   |   |   |
| Commitments      and contingencies                                                                         |   |                | -       |   |                   |   | - |   |
|                                                                                                       |   |                |    |   |                   |   |   |   |
| Stockholders’      equity:                                                                           |   |                |    |   |                   |   |   |   |
|   Common      stock, 32,160,055 and 32,093,193 shares outstanding,      respectively             |   |                | 26,799  |   |                   |   | 26,743 |   |
|   Preferred      stock, no shares outstanding                                                    |   |                | -       |   |                   |   | - |   |
|   Additional      paid-in capital                                                                |   |                | 62,039  |   |                   |   | 60,829 |   |
|   Retained      earnings                                                                         |   |                | 170,417 |   |                   |   | 176,322 |   |
|   Accumulated      other comprehensive income                                                    |   |                | 12,173  |   |                   |   | 10,793 |   |
| Total      stockholders' equity                                                                            |   |                | 271,428 |   |                   |   | 274,687 |   |
|     Total      liabilities and stockholders’ equity                              |   | $                   | 533,903 |   |                   | $      |  536,291 |   |

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Condensed

|                                                                                    |   | Quarter      Ended  |    |
|-----------------------------------------------------------------------------------------|--------|---------------------|---------|
|                                                                                    |   | March      27, 2010 |    |   | March      28, 2009 |   |
|                                                                                    |   |                |    |   |   |   |
| Operating      activities                                                               |   |                |    |   |   |   |
| Net      (loss)/income                                                                  |   | $                   | (770    | ) |   | $ | 6,452 |   |
|   Adjustments      to reconcile net income to cash from operating activities: |   |                |    |   |   |   |   |   |
|     Depreciation      and amortization                              |   |                | 9,596   |   |   |   | 8,501 |   |
|     Stock-based      compensation expense                           |   |                | 1,821   |   |   |   | 1,575 |   |
|     Loss      on sale of fixed assets                               |   |                | 54      |   |   |   | 54 |   |
|     Impairment      of long-lived assets                            |   |                | 584     |   |   |   | - |   |
|     Changes      in operating assets and liabilities                |   |                | (12,819 | ) |   |   | (20,458 | ) |
|   Net      cash used in operating activities                                  |   |                | (1,534  | ) |   |   | (3,876 | ) |
|                                                                                    |   |                |    |   |   |   |   |   |
| Investing      activities                                                               |   |                |    |   |   |   |   |   |
|   Purchases      of fixed assets                                              |   |                | (7,605  | ) |   |   | (5,238 | ) |
|   Proceeds      from sale of fixed assets                                     |   |                | 61      |   |   |   | 206 |   |
| Net      cash used in investing activities                                              |   |                | (7,544  | ) |   |   | (5,032 | ) |
|                                                                                    |   |                |    |   |   |   |   |   |
| Financing      activities                                                               |   |                |    |   |   |   |   |   |
|   Dividends      paid                                                         |   |                | (5,134  | ) |   |   | (5,049 | ) |
|   Issuances      of common stock                                              |   |                | 748     |   |   |   | 1,734 |   |
|   Repurchases      of common stock                                            |   |                | (1,261  | ) |   |   | (127 | ) |
|   Net      proceeds from existing credit facilities                           |   |                | 15,000  |   |   |   | 14,000 |   |
| Net      cash provided by financing activities                                          |   |                | 9,353   |   |   |   | 10,558 |   |
|                                                                                    |   |                |    |   |   |   |   |   |
| Effect      of exchange rate changes on cash                                            |   |                | 133     |   |   |   | (8 | ) |
|                                                                                    |   |                |    |   |   |   |   |   |
| Increase      in cash and cash equivalents                                              |   |                | 408     |   |   |   | 1,642 |   |
| Cash      and cash equivalents at beginning of period                                   |   |                | 5,418   |   |   |   | 807 |   |
| Cash      and cash equivalents at end of period                                         |   | $                   | 5,826   |   |   | $ | 2,449 |   |
|                                                                                    |   |                |    |   |   |   |   |   |
| Supplemental      information:                                                          |   |                |    |   |   |   |   |   |
| Cash      paid for income taxes, net of refunds of $12 and $115,      respectively      |   | $                   | 842     |   |   | $ | 608 |   |
| Cash      paid for interest                                                             |   | $                   | 831     |   |   | $ | 856 |   |

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Notes

| 1.   | BASIS      OF PRESENTATION |
|----------------|----------------------------|

| 2.   | EARNINGS      PER SHARE |
|----------------|-------------------------|

|                                                                                                                                       |   | Quarters      Ended |   |
|--------------------------------------------------------------------------------------------------------------------------------------------|--------|---------------------|--------|
|  (in      thousands)                                                                                                                  |   | March      27,2010  |   |   | March      28,2009 |   |
|                                                                                                                                       |   |                |   |   |   |   |
| Weighted      average number of common shares used for basic earnings per      share                                                       |   |                | 31,758 |   |   |   | 31,403 |   |
| Effect      of potential dilutive shares                                                                                                   |   |                | -      |   |   |   | 661 |   |
| Weighted      average number of common shares and potential dilutive shares used      for   diluted      earnings per share |   |                | 31,758 |   |   |   | 32,064 |   |

| 3.   | EQUITY-BASED      INCENTIVES |
|----------------|------------------------------|

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| 4.   | INVENTORIES |
|----------------|-------------|

|  (in      thousands)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |   | March      27, 2010 |   |   | December      26,2009 |   |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|---------------------|--------|--------|-----------------------|--------|
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |   |                |   |   |                  |   |
| Finished      goods                                                                                                                                               |   | $                   | 30,893 |   |                  | $      | 33,060 |   |
| Raw      materials                                                                                                                                                |   |                | 9,808  |   |                  |   | 11,732 |   |
| Supplies,      etc.                                                                                                                                               |   |                | 18,607 |   |                  |   | 19,081 |   |
|   Total      inventories at FIFO      cost.                                                                                                             |   |                | 59,308 |   |                  |   | 63,873 |   |
| Less      adjustments to reduce FIFO cost to LIFO      cost                                                                                                       |   |                | (5,962 | )      |                  |   | (5,836 | ) |
|    Total      inventories                                                                                                                          |   | $                   | 53,346 |   |                  | $      | 58,037 |   |

| 5.   | TARGETED      ACQUISITION COSTS |
|----------------|---------------------------------|

| 6.   | EQUITY      INVESTMENT |
|----------------|------------------------|

| 7.   | INCOME      TAXES |
|----------------|-------------------|

| Jurisdiction            | Open      Years       |
|-------------------------|-----------------------|
| US      federal         | 2007      and forward |
| Canada      federal     | 2005      and forward |
| Ontario      provincial | 2004      and forward |
| Massachusetts           | 2001      and forward |
| North      Carolina     | 2006      and forward |
| Iowa                    | 2006      and forward |

| 8.   | FAIR      VALUE MEASUREMENTS |
|----------------|------------------------------|

| Level      1 | - quoted      prices in active markets for identical assets and    liabilities.                                                        |
|--------------|---------------------------------------------------------------------------------------------------------------------------------------------|
| Level      2 | - observable      inputs other than quoted prices for identical assets and      liabilities                                            |
| Level      3 | - unobservable      inputs in which there is little or no market data available, which      requires us to develop our ownassumptions. |

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| 9.   | DERIVATIVE      INSTRUMENTS |
|----------------|-----------------------------|

|                                                                                              |   | Quarter      Ended  |   |
|---------------------------------------------------------------------------------------------------|--------|---------------------|--------|
|  (in      thousands)                                                                         |   | March      27, 2010 |   |   | March      28, 2009 |   |
|                                                                                              |   |                |   |   |   |   |
| Interest      rate swaps (included in Interest expense, net)                                      |   | $                   | (614   | ) |   | $ | (544 | ) |
| Foreign      currency forwards (included in Net revenue)                                          |   |                | 636    |   |   |   | (783 | ) |
| Foreign      currency forwards (included in Other expense, net)                                   |   |                | (8     | ) |   |   | (23 | ) |
|      Total      net pre-tax income/(expense) from derivative instruments |   | $                   | 14     |   |   | $ | (1,350 | ) |

|                                                                                        |   | Fair      Value of Asset/(Liability) at |   |
|---------------------------------------------------------------------------------------------|--------|-----------------------------------------|--------|
|  (in      thousands)                                                                   |   | March      27, 2010                     |   |   | December      26, 2009 |   |
|                                                                                        |   |                                    |   |   |   |   |
| Interest      rate swaps (included in Other noncurrent liabilities)                         |   | $                                       | (3,205 | ) |   | $ | (3,461 | ) |
| Foreign      currency forwards (included in Prepaid expenses and other current      assets) |   |                                    | 471    |   |   |   | 839 |   |
|    Total      fair value of derivative instruments                           |   | $                                       | (2,734 | ) |   | $ | (2,622 | ) |

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|                                                                                                                                    |   | Quarter      Ended  |   |
|-----------------------------------------------------------------------------------------------------------------------------------------|--------|---------------------|--------|
|  (in      thousands)                                                                                                               |   | March      27, 2010 |   |   | March      28, 2009 |   |
|                                                                                                                                    |   |                |   |   |   |   |
| Interest      rate swaps                                                                                                                |   | $                   | 256    |   |   | $ | (38 | ) |
| Foreign      currency forwards                                                                                                          |   |                | (368   | ) |   |   | 526 |   |
|  Total      change in unrealized pre-tax (losses)/gains from derivative      instruments   (effective      portion) |   | $                   | (112   | ) |   | $ | 488 |   |

| 10.   | COMMITMENTS      AND CONTINGENCIES |
|-----------------|------------------------------------|

| 11.   | COMPREHENSIVE      INCOME |
|-----------------|---------------------------|

|                                                                                   |   | Quarter      Ended  |   |
|----------------------------------------------------------------------------------------|--------|---------------------|--------|
|  (in      thousands)                                                              |   | March      27, 2010 |   |   | March      28, 2009 |   |
|                                                                                   |   |                |   |   |   |   |
| Net      (loss)/income                                                                 |   | $                   | (770   | ) |   | $ | 6,452 |   |
| Foreign      currency translation adjustment                                           |   |                | 1,476  |   |   |   | (889 | ) |
| Net      unrealized (loss)/gain on derivatives, net of tax effect of $16 and      $159 |   |                | (96    | ) |   |   | 329 |   |
| Actuarial      loss recognized in net income, net of tax effect of $0 and    $21       |   |                | -      |   |   |   | (36 | ) |
|  Total      comprehensive income                                                  |   | $                   | 610    |   |   | $ | 5,856 |   |

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|                                                       |   | Quarter      Ended  |    |   |                |   |
|------------------------------------------------------------|--------|---------------------|---------|--------|---------------------|--------|
|  (dollars      in thousands)                          |   | March      27, 2010 |    |   | March      28, 2009 |   |   | Favorable/(Unfavorable)Variance |   |
|                                                       |   |                |    |   |                |   |   |   |   |   |   |   |   |   |   |   |   |   |
| Net      revenue                                           |   | $                   | 221,617 |   |                |   | 100.0 | % |   | $ | 215,809 |   |   |   | 100.0 | % |   | $ | 5,808 |   |   |   | 2.7 | % |
| Cost      of sales                                         |   |                | 137,868 |   |                |   | 62.2 | % |   |   | 131,413 |   |   |   | 60.9 | % |   |   | (6,455 | ) |   |   | -4.9 | % |
|   Gross      margin                              |   |                | 83,749  |   |                |   | 37.8 | % |   |   | 84,396 |   |   |   | 39.1 | % |   |   | (647 | ) |   |   | -0.8 | % |
| Selling,      general and administrative                   |   |                | 80,420  |   |                |   | 36.3 | % |   |   | 73,505 |   |   |   | 34.1 | % |   |   | (6,915 | ) |   |   | -9.4 | % |
| Other      expense, net                                    |   |                | 3,610   |   |                |   | 1.6 | % |   |   | 61 |   |   |   | - |   |   |   | (3,549 | ) |   | nm |   |
|   (Loss)/earnings      before interest and taxes |   |                | (281    | )      |                |   | -0.1 | % |   |   | 10,830 |   |   |   | 5.0 | % |   |   | (11,111 | ) |   |   | -102.6 | % |
| Interest      expense, net                                 |   |                | 860     |   |                |   | 0.4 | % |   |   | 812 |   |   |   | 0.4 | % |   |   | (48 | ) |   |   | -5.9 | % |
| Income      tax (benefit)/expense                          |   |                | (371    | )      |                |   | -0.2 | % |   |   | 3,566 |   |   |   | 1.7 | % |   |   | 3,937 |   |   |   | 110.4 | % |
|   Net      (loss)/income                         |   | $                   | (770    | )      |                |   | -0.3 | % |   | $ | 6,452 |   |   |   | 3.0 | % |   | $ | (7,222 | ) |   |   | -111.9 | % |
|                                                       |   |
| nm      = not meaningful.                                  |   |

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| (dollars      in millions)           |   | Quarter      EndedMarch      27, 2010 |   |   | Change      from Quarter Ended March 28, 2009 |   |
|--------------------------------------|--------|---------------------------------------|--------|--------|-----------------------------------------------|--------|
|                                 |   |                                  |   |   |                                          |   |
| Branded      Products                |   | $                                     | 126.6  |   |                                          |   | -1 | % |
| Non-Branded      Products            |   |                                  | 95.0   |   |                                          |   | 7 | % |
|    Total      Revenue |   | $                                     | 221.6  |   |                                          |   | 3 | % |

|                                 |   | Quarter      Ended  |   |
|--------------------------------------|--------|---------------------|--------|
|                                 |   | March      27, 2010 |   |   | March      28, 2009 |   |
|                                 |   |                |   |   |   |   |
| Branded      Products                |   |                | 57     | % |   |   | 59 | % |
| Non-Branded      Products            |   |                | 43     | % |   |   | 41 | % |
|    Total      Revenue |   |                | 100    | % |   |   | 100 | % |

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|                                            |   | Total      Numberof      Shares Purchased |   |   | Average      Price Paid Per Share |   |   | Total      Number of SharesRepurchased      as Part of PublicallyAnnounced      Plans or Programs |   |   | Maximum      Number of SharesThat      May Yet to be PurchasedUnder      the Plans or Programs |   |
|-------------------------------------------------|--------|-------------------------------------------|--------|--------|-----------------------------------|--------|--------|---------------------------------------------------------------------------------------------------|--------|--------|------------------------------------------------------------------------------------------------|--------|
| December      27, 2009 – January 23, 2010 |   |                                      | 6,726  |   |                              | $      | 24.34  |                                                                                              |   |   | -                                                                                              |   |   |   | 86,533 |   |
| January      24, 2010 – February 20, 2010 |   |                                      | -      |   |                              |   | -      |                                                                                              |   |   | -                                                                                              |   |   |   | 86,533 |   |
| February      21, 2010 – March 27, 2010   |   |                                      | 49,426 |   |                              | $      | 22.19  |                                                                                              |   |   | -                                                                                              |   |   |   | 37,107 |   |

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Item

| No.                                                             |   | Description                                                                                                                                                                                                                                                                                                                                  |
|-----------------------------------------------------------------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 3.1                                                             |   | Restated      Articles of Incorporation of Lance, Inc. as amended through April 17,      1998, incorporated herein by reference to Exhibit 3 to the Registrant's      Quarterly Report on Form 10-Q for the twelve weeks ended June 13, 1998      (File No. 0-398).                                                                          |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 3.2                                                             |   | Bylaws      of Lance, Inc., as amended through November 1, 2007, incorporated herein      by reference to Exhibit 3.1 to the Registrant’s Current Report on Form 8-K      filed on November 7, 2007 (File No. 0-398).                                                                                                                  |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 10.1*                                                           |   | 2010      Annual Performance Incentive Plan for Officers, filed      herewith.                                                                                                                                                                                                                                                               |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 10.2*                                                           |   | 2010      Three-Year Performance Incentive Plan for Officers and Key Managers, filed      herewith.                                                                                                                                                                                                                                          |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 10.3*                                                           |   | Retirement      Agreement, effective January 15, 2010, between the Registrant and Earl D.      Leake, filed herewith.                                                                                                                                                                                                                        |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 10.4                                                            |   | First      Amendment, dated March 19, 2010, to the Credit Agreement dated as of      October 20, 2006, among the Registrant, Tamming Foods, Ltd., Bank of      America, National Association, Wells Fargo  Securities, LLC      (formally Wachovia Capital Markets, LLC) and the other lenders named      therein, filed herewith. |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 31.1                                                            |   | Certification      of Chief Executive Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a),      filed herewith.                                                                                                                                                                                                                             |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 31.2                                                            |   | Certification      of Chief Financial Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a),      filed herewith.                                                                                                                                                                                                                             |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| 32                                                              |   | Certification      pursuant to Rule 13a-14(b), as required by 18 U.S.C. Section 1350, as      adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, filed      herewith.                                                                                                                                                        |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| *      Management contract.                                     |
|                                                            |   |                                                                                                                                                                                                                                                                                                                                         |
| Items      3, 4 and 5 are not applicable and have been omitted. |
|                                                            |

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Table of Contents

|  Signature                                                                                                                                                                                          |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Pursuant      to the requirements of the Securities Exchange Act of 1934, the registrant      has duly caused this report to be signed on its behalf by the undersigned      thereunto duly authorized.  |
|                                                                                                                                                                                                          | LANCE,      INC. |
|                                                                                                                                                                                                          |   |
|                                                                                                                                                                                                          |   |
|                                                                                                                                                                                                          | By: |        /s/ Rick D. Puckett |
|                                                                                                                                                                                                          |   | Rick      D. Puckett |
|                                                                                                                                                                                                          |   | Executive      Vice President, Chief Financial Officer, |
|                                                                                                                                                                                                          |   | Treasurer      and Secretary |
|                                                                                                                                                                                                          |
|                                                                                                                                                                                                          |
| Dated:  May      5, 2010                                                                                                                                                                            |

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