|                                                                                                   |   |                                                      |
|--------------------------------------------------------------------------------------------------------|--------|-----------------------------------------------------------|
| North      Carolina (State      or other jurisdiction of incorporation      or organization) |   | 56-0292920 (I.R.S.      Employer Identification No.) |
|                                                                                                   |   |                                                      |
| 13024      Ballantyne Corporate Place                                                                  |   |                                                      |
| Suite      900                                                                                         |   |                                                      |
| Charlotte,      North Carolina                                                                         |   | 28277                                                     |
| (Address      of principal executive offices)                                                          |   | (Zip      Code)                                           |

----

|  LANCE,      INC. AND SUBSIDIARIES   |
|-------------------------------------------|
|                                      |
|                                      |
| INDEX                                     |
|                                      |
|                                      | Page |
| PART I.  FINANCIAL  INFORMATION |
|                                      |
|                                      | Item 1.  Financial  Statements |
|                                      |   |   |
|                                      | Condensed Consolidated Statements of Income (Unaudited) –      Quarters and Six Months Ended June 26, 2010 and June 27,      2009 | 3 |
|                                      |   |   |
|                                      | Condensed Consolidated Balance Sheets – As of June 26, 2010      (Unaudited) and December 26, 2009 | 4 |
|                                      |   |   |
|                                      | Condensed Consolidated Statements of Cash Flows (Unaudited) –      Six Months Ended June 26, 2010 and June 27, 2009 | 5 |
|                                      |   |   |
|                                      | Notes to the Condensed Consolidated Financial Statements      (Unaudited) | 6 |
|                                      |   |   |
|                                      | Item 2.  Management's Discussion and Analysis of      Financial Condition and Results of Operations | 11 |
|                                      |   |   |
|                                      | Item 3.  Quantitative and Qualitative Disclosures      about Market Risk | 17 |
|                                      |   |   |
|                                      | Item 4.  Controls and Procedures |  17 |
|                                      |   |   |
| PART II.  OTHERINFORMATION      |
|                                      |   |   |
|                                      | Item 1.  Legal Proceedings |   18 |
|                                      |   |   |
|                                      | Item 1A.  Risk Factors |   18 |
|                                      |   |   |
|                                      | Item 2.  Unregistered Sales of Equity Securities      and Use of Proceeds |   18 |
|                                      |   |   |
|                                      | Item 3.  Defaults Upon Senior Securities | 18 |
|                                      |   |   |
|                                      | Item 4.  Removed and Reserved |   19 |
|                                      |   |   |
|                                      | Item 5.  Other Information |   19 |
|                                      |   |   |
|                                      | Item 6.  Exhibits | 19 |
|                                      |   |   |
| SIGNATURE                                 | 20 |

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PART 

Item 

Condensed 

|                                                     |   | Quarter      Ended |       |   | Six      Months Ended |   |
|----------------------------------------------------------|--------|--------------------|------------|--------|-----------------------|--------|
|                                                     |   | June      26,2010  |       |   | June      27,2009     |   |   | June      26,2010 |   |   | June      27,2009 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |
| Net      revenue                                         |   | $                  | 235,417    |   |                  | $      | 236,355 |   |   | $ | 457,034 |   |   | $ | 452,163 |   |
| Cost      of sales                                       |   |               | 138,180    |   |                  |   | 139,630 |   |   |   | 276,048 |   |   |   | 271,042 |   |
| Gross      margin                                        |   |               | 97,237     |   |                  |   | 96,725 |   |   |   | 180,986 |   |   |   | 181,121 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |   |   |   |   |
| Selling,      general and administrative                 |   |               | 77,682     |   |                  |   | 80,473 |   |   |   | 158,101 |   |   |   | 153,977 |   |
| Other      expense, net                                  |   |               | 174        |   |                  |   | 547 |   |   |   | 3,785 |   |   |   | 608 |   |
| Earnings      before interest and income taxes           |   |               | 19,381     |   |                  |   | 15,705 |   |   |   | 19,100 |   |   |   | 26,536 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |   |   |   |   |
| Interest      expense, net                               |   |               | 862        |   |                  |   | 910 |   |   |   | 1,722 |   |   |   | 1,722 |   |
| Income      before income taxes                          |   |               | 18,519     |   |                  |   | 14,795 |   |   |   | 17,378 |   |   |   | 24,814 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |   |   |   |   |
| Income      tax expense                                  |   |               | 6,245      |   |                  |   | 5,267 |   |   |   | 5,874 |   |   |   | 8,834 |   |
| Net      income                                          |   | $                  | 12,274     |   |                  | $      | 9,528 |   |   | $ | 11,504 |   |   | $ | 15,980 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |   |   |   |   |
| Basic      earnings per share                            |   | $                  | 0.38       |   |                  | $      | 0.30 |   |   | $ | 0.36 |   |   | $ | 0.51 |   |
| Weighted      average shares outstanding – basic   |   |               | 31,978,000 |   |                  |   | 31,552,000 |   |   |   | 31,868,000 |   |   |   | 31,477,000 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |   |   |   |   |
| Diluted      earnings per share                          |   | $                  | 0.38       |   |                  | $      | 0.30 |   |   | $ | 0.36 |   |   | $ | 0.50 |   |
| Weighted      average shares outstanding – diluted |   |               | 32,502,000 |   |                  |   | 32,293,000 |   |   |   | 32,370,000 |   |   |   | 32,163,000 |   |
|                                                     |   |               |       |   |                  |   |   |   |   |   |   |   |   |   |   |   |
| Cash      dividends declared per share                   |   | $                  | 0.16       |   |                  | $      | 0.16 |   |   | $ | 0.32 |   |   | $ | 0.32 |   |

----

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Condensed 

|                                                                                                       |   | June      26,2010 |    |   | December      26, 2009 |   |
|------------------------------------------------------------------------------------------------------------|--------|-------------------|---------|--------|------------------------|--------|
| ASSETS                                                                                                     |   |              |    |   |                   |   |
|                                                                                                       |   |              |    |   |                   |   |
| Current      assets:                                                                                       |   |              |    |   |                   |   |
|   Cash      and cash equivalents                                                                 |   | $                 | 7,015   |   |                   | $      | 5,418 |   |
|   Accounts      receivable, net of allowances of $1,274 and $972,    respectively                |   |              | 92,401  |   |                   |   | 87,172 |   |
|   Inventories                                                                                    |   |              | 56,209  |   |                   |   | 58,037 |   |
|   Prepaid      income taxes                                                                      |   |              | 3,466   |   |                   |   | 238 |   |
|   Deferred      income taxes                                                                     |   |              | 5,701   |   |                   |   | 9,790 |   |
|   Prepaid      expenses and other current assets                                                 |   |              | 13,258  |   |                   |   | 18,227 |   |
| Total      current assets                                                                                  |   |              | 178,050 |   |                   |   | 178,882 |   |
|                                                                                                       |   |              |    |   |                   |   |   |   |
| Other      assets:                                                                                         |   |              |    |   |                   |   |   |   |
|   Fixed      assets, net of accumulated depreciation of $290,454 and $281,191,      respectively |   |              | 220,168 |   |                   |   | 225,981 |   |
|   Goodwill,      net                                                                             |   |              | 91,464  |   |                   |   | 90,909 |   |
|   Other      intangible assets, net                                                              |   |              | 34,798  |   |                   |   | 35,154 |   |
|   Other      noncurrent assets                                                                   |   |              | 5,807   |   |                   |   | 5,365 |   |
|     Total      assets                                                                  |   | $                 | 530,287 |   |                   | $      | 536,291 |   |
|                                                                                                       |   |              |    |   |                   |   |   |   |
| LIABILITIES AND STOCKHOLDERS'      EQUITY                                                                  |   |              |    |   |                   |   |   |   |
|                                                                                                       |   |              |    |   |                   |   |   |   |
| Current      liabilities:                                                                                  |   |              |    |   |                   |   |   |   |
|   Accounts      payable                                                                          |   | $                 | 29,738  |   |                   | $      | 29,777 |   |
|   Other      payables and accrued liabilities                                                    |   |              | 56,007  |   |                   |   | 66,589 |   |
| Total      current liabilities                                                                             |   |              | 85,745  |   |                   |   | 96,366 |   |
|                                                                                                       |   |              |    |   |                   |   |   |   |
| Other      liabilities:                                                                                    |   |              |    |   |                   |   |   |   |
|   Long-term      debt                                                                            |   |              | 116,000 |   |                   |   | 113,000 |   |
|   Deferred      income taxes                                                                     |   |              | 37,237  |   |                   |   | 35,515 |   |
|   Other      noncurrent liabilities                                                              |   |              | 14,470  |   |                   |   | 16,723 |   |
| Total      liabilities                                                                                     |   |              | 253,452 |   |                   |   | 261,604 |   |
|                                                                                                       |   |              |    |   |                   |   |   |   |
| Commitments      and contingencies                                                                         |   |              | -       |   |                   |   | - |   |
|                                                                                                       |   |              |    |   |                   |   |   |   |
| Stockholders’      equity:                                                                           |   |              |    |   |                   |   |   |   |
|   Common      stock, 32,409,886 and 32,093,193 shares outstanding,      respectively             |   |              | 27,007  |   |                   |   | 26,743 |   |
|   Preferred      stock, no shares outstanding                                                    |   |              | -       |   |                   |   | - |   |
|   Additional      paid-in capital                                                                |   |              | 60,750  |   |                   |   | 60,829 |   |
|   Retained      earnings                                                                         |   |              | 177,511 |   |                   |   | 176,322 |   |
|   Accumulated      other comprehensive income                                                    |   |              | 11,567  |   |                   |   | 10,793 |   |
| Total      stockholders' equity                                                                            |   |              | 276,835 |   |                   |   | 274,687 |   |
|     Total      liabilities and stockholders’ equity                              |   | $                 | 530,287 |   |                   | $      | 536,291 |   |

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Condensed 

|                                                                                                |   | Six      Months Ended |    |
|-----------------------------------------------------------------------------------------------------|--------|-----------------------|---------|
|                                                                                                |   | June      26,2010     |    |   | June      27,2009 |   |
|                                                                                                |   |                  |    |   |   |   |
| Operating      activities                                                                           |   |                  |    |   |   |   |
| Net      income                                                                                     |   | $                     | 11,504  |   |   | $ | 15,980 |   |
|   Adjustments      to reconcile net income to cash provided by operating      activities: |   |                  |    |   |   |   |   |   |
|     Depreciation      and amortization                                          |   |                  | 19,188  |   |   |   | 17,162 |   |
|     Stock-based      compensation expense                                       |   |                  | 3,609   |   |   |   | 3,512 |   |
|     Provision      for doubtful accounts                                        |   |                  | 508     |   |   |   | 952 |   |
|     Loss      on sale of fixed assets                                           |   |                  | 195     |   |   |   | 189 |   |
|     Impairment      of long-lived assets                                        |   |                  | 584     |   |   |   | - |   |
|     Changes      in operating assets and liabilities                            |   |                  | (12,675 | ) |   |   | (17,487 | ) |
|   Net      cash provided by operating activities                                          |   |                  | 22,913  |   |   |   | 20,308 |   |
|                                                                                                |   |                  |    |   |   |   |   |   |
| Investing      activities                                                                           |   |                  |    |   |   |   |   |   |
|   Purchases      of fixed assets                                                          |   |                  | (13,220 | ) |   |   | (14,592 | ) |
|   Proceeds      from sale of fixed and intangible assets                                  |   |                  | 224     |   |   |   | 462 |   |
|   Proceeds      from sale of assets held for sale                                         |   |                  | 1,843   |   |   |   | - |   |
| Net      cash used in investing activities                                                          |   |                  | (11,153 | ) |   |   | (14,130 | ) |
|                                                                                                |   |                  |    |   |   |   |   |   |
| Financing      activities                                                                           |   |                  |    |   |   |   |   |   |
|   Dividends      paid                                                                     |   |                  | (10,314 | ) |   |   | (10,158 | ) |
|   Issuances      of common stock                                                          |   |                  | 1,720   |   |   |   | 2,158 |   |
|   Repurchases      of common stock and net-settlement of restricted stock    units        |   |                  | (4,668  | ) |   |   | (127 | ) |
|   Net      proceeds from existing credit facilities                                       |   |                  | 3,000   |   |   |   | 5,000 |   |
| Net      cash used in financing activities                                                          |   |                  | (10,262 | ) |   |   | (3,127 | ) |
|                                                                                                |   |                  |    |   |   |   |   |   |
| Effect      of exchange rate changes on cash                                                        |   |                  | 99      |   |   |   | 150 |   |
|                                                                                                |   |                  |    |   |   |   |   |   |
| Increase      in cash and cash equivalents                                                          |   |                  | 1,597   |   |   |   | 3,201 |   |
| Cash      and cash equivalents at beginning of period                                               |   |                  | 5,418   |   |   |   | 807 |   |
| Cash      and cash equivalents at end of period                                                     |   | $                     | 7,015   |   |   | $ | 4,008 |   |
|                                                                                                |   |                  |    |   |   |   |   |   |
| Supplemental      information:                                                                      |   |                  |    |   |   |   |   |   |
| Cash      paid for income taxes, net of refunds of $22 and $154,      respectively                  |   | $                     | 2,885   |   |   | $ | 3,702 |   |
| Cash      paid for interest                                                                         |   | $                     | 1,689   |   |   | $ | 1,818 |   |

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Notes 

| 1.   | BASIS      OF PRESENTATION |
|----------------|----------------------------|

| 2.   | EARNINGS      PER SHARE |
|----------------|-------------------------|

|                                                                                                                                            |   | Quarter      Ended |   |   | SixMonths    Ended |   |
|-------------------------------------------------------------------------------------------------------------------------------------------------|--------|--------------------|--------|--------|--------------------|--------|
|  (in      thousands)                                                                                                                       |   | June      26,2010  |   |   | June      27,2009  |   |   | June      26,2010 |   |   | June      27,2009 |   |
|                                                                                                                                            |   |               |   |   |               |   |   |   |   |   |   |   |
| Weighted      average number of common  shares      used for basic earnings per share                                                 |   |               | 31,978 |   |               |   | 31,552 |   |   |   | 31,868 |   |   |   | 31,477 |   |
| Effect      of potential dilutive shares                                                                                                        |   |               | 524    |   |               |   | 741 |   |   |   | 502 |   |   |   | 686 |   |
| Weighted      average number of common  shares      and potential dilutive shares used  for      diluted earnings per share |   |               | 32,502 |   |               |   | 32,293 |   |   |   | 32,370 |   |   |   | 32,163 |   |
| Anti-dilutive      shares excluded from the  above      reconciliation                                                                |   |               | 733    |   |               |   | 251 |   |   |   | 466 |   |   |   | 251 |   |

| 3.   | EQUITY-BASED      INCENTIVES |
|----------------|------------------------------|

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| 4.   | INVENTORIES |
|----------------|-------------|

|  (in      thousands)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |   | June      26,2010 |   |   | December      26,2009 |   |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|-------------------|--------|--------|-----------------------|--------|
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |   |              |   |   |                  |   |
| Finished      goods                                                                                                                                               |   | $                 | 34,388 |   |                  | $      | 33,060 |   |
| Raw      materials                                                                                                                                                |   |              | 10,064 |   |                  |   | 11,732 |   |
| Supplies,      etc.                                                                                                                                               |   |              | 17,917 |   |                  |   | 19,081 |   |
|   Total      inventories at FIFO      cost.                                                                                                             |   |              | 62,369 |   |                  |   | 63,873 |   |
| Less      adjustments to reduce FIFO cost to LIFO      cost                                                                                                       |   |              | (6,160 | )      |                  |   | (5,836 | ) |
|    Total      inventories                                                                                                                          |   | $                 | 56,209 |   |                  | $      | 58,037 |   |

| 5.   | RESTRUCTURING |
|----------------|---------------|

| 6.   | EQUITY      INVESTMENT |
|----------------|------------------------|

| 7.   | INCOME      TAXES |
|----------------|-------------------|

| Jurisdiction            | Open      Years       |
|-------------------------|-----------------------|
| US      federal         | 2007      and forward |
| Canada      federal     | 2005      and forward |
| Ontario      provincial | 2004      and forward |
| Massachusetts           | 2001      and forward |
| North      Carolina     | 2006      and forward |
| Iowa                    | 2006      and forward |

| 8.   | FAIR      VALUE MEASUREMENTS |
|----------------|------------------------------|

| Level      1 | - quoted      prices in active markets for identical assets and    liabilities.                                                        |
|--------------|---------------------------------------------------------------------------------------------------------------------------------------------|
| Level      2 | - observable      inputs other than quoted prices for identical assets and      liabilities.                                           |
| Level      3 | - unobservable      inputs in which there is little or no market data available, which      requires us to develop our ownassumptions. |

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| 9.   | DERIVATIVE      INSTRUMENTS |
|----------------|-----------------------------|

|                                                                                                                                         |   | Quarter      Ended |   |   | SixMonths    Ended |   |
|----------------------------------------------------------------------------------------------------------------------------------------------|--------|--------------------|--------|--------|--------------------|--------|
|  (in      thousands)                                                                                                                    |   | June      26,2010  |   |   | June      27,2009  |   |   | June      26,2010 |   |   | June      27,2009 |   |
|                                                                                                                                         |   |               |   |   |               |   |   |   |   |   |   |   |
| Interest      rate swaps (included in Interest   expense,      net)                                                           |   | $                  | (604   | )      |               | $      | (588 | ) |   | $ | (1,218 | ) |   | $ | (1,132 | ) |
| Foreign      currency forwards (included in Net    revenue)                                                              |   |               | 467    |   |               |   | (479 | ) |   |   | 1,103 |   |   |   | (1,262 | ) |
| Foreign      currency forwards (included in Other   expense,      net)                                                        |   |               | (94    | )      |               |   | (30 | ) |   |   | (102 | ) |   |   | (53 | ) |
|      Total      net pre-tax expense from        derivative      instruments |   | $                  | (231   | )      |               | $      | (1,097 | ) |   | $ | (217 | ) |   | $ | (2,447 | ) |

|                                                                                        |   | Fair      Value of Asset/(Liability) at |   |
|---------------------------------------------------------------------------------------------|--------|-----------------------------------------|--------|
|  (in      thousands)                                                                   |   | June      26,2010                       |   |   | December      26, 2009 |   |
|                                                                                        |   |                                    |   |   |   |   |
| Interest      rate swaps (included in Other noncurrent liabilities)                         |   | $                                       | (2,865 | ) |   | $ | (3,461 | ) |
| Foreign      currency forwards (included in Prepaid expenses and other current      assets) |   |                                    | 122    |   |   |   | 839 |   |
|    Total      fair value of derivative instruments                           |   | $                                       | (2,743 | ) |   | $ | (2,622 | ) |

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|                                                                                                                                                     |   | Quarter      Ended |   |   | SixMonths    Ended |   |
|----------------------------------------------------------------------------------------------------------------------------------------------------------|--------|--------------------|--------|--------|--------------------|--------|
|  (in      thousands)                                                                                                                                |   | June      26,2010  |   |   | June      27,2009  |   |   | June      26,2010 |   |   | June      27,2009 |   |
|                                                                                                                                                     |   |               |   |   |               |   |   |   |   |   |   |   |
| Interest      rate swaps                                                                                                                                 |   | $                  | 340    |   |               | $      | 623 |   |   | $ | 596 |   |   | $ | 585 |   |
| Foreign      currency forwards                                                                                                                           |   |               | (349   | )      |               |   | 1,610 |   |   |   | (717 | ) |   |   | 2,136 |   |
|  Total      change in unrealized pre-tax   gains/(losses)      from derivative instruments   (effective      portion) |   | $                  | (9     | )      |               | $      | 2,233 |   |   | $ | (121 | ) |   | $ | 2,721 |   |

| 10.   | COMMITMENTS      AND CONTINGENCIES |
|-----------------|------------------------------------|

| 11.   | COMPREHENSIVE      INCOME |
|-----------------|---------------------------|

|                                                       |   | Quarter      Ended |   |   | Six      Months Ended |   |
|------------------------------------------------------------|--------|--------------------|--------|--------|-----------------------|--------|
|  (in      thousands)                                  |   | June      26,2010  |   |   | June      27,2009     |   |   | June      26,2010 |   |   | June      27,2009 |   |
|                                                       |   |               |   |   |                  |   |   |   |   |   |   |   |
| Net      income                                            |   | $                  | 12,274 |   |                  | $      | 9,528 |   |   | $ | 11,504 |   |   | $ | 15,980 |   |
| Foreign      currency translation adjustment               |   |               | (575   | )      |                  |   | 4,216 |   |   |   | 901 |   |   |   | 3,327 |   |
| Net      unrealized (loss)/gain on derivatives, net of tax |   |               | (31    | )      |                  |   | 1,552 |   |   |   | (127 | ) |   |   | 1,881 |   |
| Actuarial      loss recognized in net income, net of tax   |   |               | -      |   |                  |   | (37 | ) |   |   | - |   |   |   | (73 | ) |
|  Total      comprehensive income                      |   | $                  | 11,668 |   |                  | $      | 15,259 |   |   | $ | 12,278 |   |   | $ | 21,115 |   |

| 12.   | SUBSEQUENT      EVENT |
|-----------------|-----------------------|

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Item 

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|                                                |   | Quarter      Ended |    |   |               |   |
|-----------------------------------------------------|--------|--------------------|---------|--------|--------------------|--------|
|  (In      thousands)                           |   | June      26, 2010 |    |   | June      27, 2009 |   |   | Favorable/(Unfavorable)Variance |   |
|                                                |   |               |    |   |               |   |   |   |   |   |   |   |   |   |   |
| Net      revenue                                    |   | $                  | 235,417 |   |               | 100.0  | % |   | $ | 236,355 |   |   | 100.0 | % |   | $ | (938 | ) |   | -0.4 | % |
| Cost      of sales                                  |   |               | 138,180 |   |               | 58.7   | % |   |   | 139,630 |   |   | 59.1 | % |   |   | 1,450 |   |   | 1.0 | % |
|   Gross      margin                       |   |               | 97,237  |   |               | 41.3   | % |   |   | 96,725 |   |   | 40.9 | % |   |   | 512 |   |   | 0.5 | % |
| Selling,      general and administrative            |   |               | 77,682  |   |               | 33.0   | % |   |   | 80,473 |   |   | 34.0 | % |   |   | 2,791 |   |   | 3.5 | % |
| Other      expense, net                             |   |               | 174     |   |               | 0.1    | % |   |   | 547 |   |   | 0.2 | % |   |   | 373 |   | nm |   |
|   Earnings      before interest and taxes |   |               | 19,381  |   |               | 8.2    | % |   |   | 15,705 |   |   | 6.6 | % |   |   | 3,676 |   |   | 23.4 | % |
| Interest      expense, net                          |   |               | 862     |   |               | 0.4    | % |   |   | 910 |   |   | 0.4 | % |   |   | 48 |   |   | 5.3 | % |
| Income      tax expense                             |   |               | 6,245   |   |               | 2.7    | % |   |   | 5,267 |   |   | 2.2 | % |   |   | (978 | ) |   | -18.6 | % |
|   Net      income                         |   | $                  | 12,274  |   |               | 5.2    | % |   | $ | 9,528 |   |   | 4.0 | % |   | $ | 2,746 |   |   | 28.8 | % |
|                                                |   |
| nm      = not meaningful.                           |   |

| (dollars      in millions)           |   | Quarter      EndedJune      26, 2010 |   |   | Change      from Quarter Ended June 27, 2009 |   |
|--------------------------------------|--------|--------------------------------------|--------|--------|----------------------------------------------|--------|
|                                 |   |                                 |   |   |                                         |   |
| Branded      Products                |   | $                                    | 140.4  |   |                                         |   | 1 | % |
| Non-Branded      Products            |   |                                 | 95.0   |   |                                         |   | -2 | % |
|    Total      Revenue |   | $                                    | 235.4  |   |                                         |   | 0 | % |

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|                                 |   | Quarter      Ended |   |
|--------------------------------------|--------|--------------------|--------|
|                                 |   | June      26, 2010 |   |   | June      27, 2009 |   |
|                                 |   |               |   |   |   |   |
| Branded      Products                |   |               | 60     | % |   |   | 59 | % |
| Non-Branded      Products            |   |               | 40     | % |   |   | 41 | % |
|    Total      Revenue |   |               | 100    | % |   |   | 100 | % |

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|                                                |   | Six      Months Ended |    |   |               |   |
|-----------------------------------------------------|--------|-----------------------|---------|--------|--------------------|--------|
|  (In      thousands)                           |   | June      26, 2010    |    |   | June      27, 2009 |   |   | Favorable/(Unfavorable)Variance |   |
|                                                |   |                  |    |   |               |   |   |   |   |   |   |   |   |   |   |   |   |
| Net      revenue                                    |   | $                     | 457,034 |   |               |   | 100.0 | % |   | $ | 452,163 |   |   |   | 100.0 | % |   | $ | 4,871 |   |   | 1.1 | % |
| Cost      of sales                                  |   |                  | 276,048 |   |               |   | 60.4 | % |   |   | 271,042 |   |   |   | 59.9 | % |   |   | (5,006 | ) |   | -1.8 | % |
|   Gross      margin                       |   |                  | 180,986 |   |               |   | 39.6 | % |   |   | 181,121 |   |   |   | 40.1 | % |   |   | (135 | ) |   | -0.1 | % |
| Selling,      general and administrative            |   |                  | 158,101 |   |               |   | 34.6 | % |   |   | 153,977 |   |   |   | 34.1 | % |   |   | (4,124 | ) |   | -2.7 | % |
| Other      expense, net                             |   |                  | 3,785   |   |               |   | 0.8 | % |   |   | 608 |   |   |   | 0.1 | % |   |   | (3,177 | ) | nm |   |
|   Earnings      before interest and taxes |   |                  | 19,100  |   |               |   | 4.2 | % |   |   | 26,536 |   |   |   | 5.9 | % |   |   | (7,436 | ) |   | -28.0 | % |
| Interest      expense, net                          |   |                  | 1,722   |   |               |   | 0.4 | % |   |   | 1,722 |   |   |   | 0.4 | % |   |   | - |   |   | 0.0 | % |
| Income      tax expense                             |   |                  | 5,874   |   |               |   | 1.3 | % |   |   | 8,834 |   |   |   | 2.0 | % |   |   | 2,960 |   |   | 33.5 | % |
|   Net      income                         |   | $                     | 11,504  |   |               |   | 2.5 | % |   | $ | 15,980 |   |   |   | 3.5 | % |   | $ | (4,476 | ) |   | -28.0 | % |
|                                                |   |
| nm      = not meaningful.                           |   |

| (dollars      in millions)           |   | Six      Months EndedJune      26, 2010 |   |   | Change      from Six Months Ended June 27, 2009 |   |
|--------------------------------------|--------|-----------------------------------------|--------|--------|-------------------------------------------------|--------|
|                                 |   |                                    |   |   |                                            |   |
| Branded      Products                |   | $                                       | 267.0  |   |                                            |   | 0 | % |
| Non-Branded      Products            |   |                                    | 190.0  |   |                                            |   | 3 | % |
|    Total      Revenue |   | $                                       | 457.0  |   |                                            |   | 1 | % |

|                                 |   | Six      Months Ended |   |
|--------------------------------------|--------|-----------------------|--------|
|                                 |   | June      26, 2010    |   |   | June      27, 2009 |   |
|                                 |   |                  |   |   |   |   |
| Branded      Products                |   |                  | 58     | % |   |   | 59 | % |
| Non-Branded      Products            |   |                  | 42     | % |   |   | 41 | % |
|    Total      Revenue |   |                  | 100    | % |   |   | 100 | % |

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| ·   | employees      may experience uncertainty, which might adversely affect our ability to      retain, recruit and motivate keypersonnel; |
|--------------------|----------------------------------------------------------------------------------------------------------------------------------------|

| ·   | management’s      attention and other company resources may be directed toward the      completion of the merger and may be diverted from day-to-day business      operations, including pursuing other opportunities beneficial to      Lance; |
|--------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | vendors,      suppliers, customers and other third parties with business relationships      with us may seek to terminate and/or renegotiate their relationships as a      result of the merger; |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | the      outcomes of any legal proceedings to the extent initiated against Lance or      Snyder’s or its respective directors or officers following the      announcement of the merger are uncertain;and |
|--------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | failure      to complete the merger may require us to pay a termination fee or      negatively impact our stock price. |
|--------------------|------------------------------------------------------------------------------------------------------------------------|

| ·   | we      may not be able to fully realize the anticipated synergies and benefits of      the merger; |
|--------------------|-----------------------------------------------------------------------------------------------------|

| ·   | we      may incur significant expenses or charges  in connection with      the closing of the merger, including expenses under our employee incentive      plans if a change in control is deemed to occur under those      plans; |
|--------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | we      may be unable to integrate our businesses and workforce      successfully; |
|--------------------|------------------------------------------------------------------------------------|

| ·   | the      completion of the merger will require us to obtain a waiver under or      refinance our existing credit facilities, and we may be forced to raise      funds in an alternative manner which could be more costly or      unavailable; |
|--------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | the      merger will result in changes to our board of directors and management      that may affect the combined company’s strategy;  and |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | we      may not be able to retain key employees after the  merger. |
|--------------------|--------------------------------------------------------------------|

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| No.    |   | Description                                                                                                                                                                                                                                                         |
|--------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|   |   |                                                                                                                                                                                                                                                                |
| 3.1    |   | Restated      Articles of Incorporation of Lance, Inc. as amended through April 17,      1998, incorporated herein by reference to Exhibit 3 to the Registrant's      Quarterly Report on Form 10-Q for the twelve weeks ended June 13, 1998      (File No. 0-398). |
|   |   |                                                                                                                                                                                                                                                                |
| 3.2    |   | Bylaws      of Lance, Inc., as amended through November 1, 2007, incorporated herein      by reference to Exhibit 3.1 to the Registrant’s Current Report on Form 8-K      filed on November 7, 2007 (File No. 0-398).                                         |
|   |   |                                                                                                                                                                                                                                                                |
| 31.1   |   | Certification      of Chief Executive Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a),      filed herewith.                                                                                                                                                    |
|   |   |                                                                                                                                                                                                                                                                |
| 31.2   |   | Certification      of Chief Financial Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a),      filed herewith.                                                                                                                                                    |
|   |   |                                                                                                                                                                                                                                                                |
| 32     |   | Certification      pursuant to Rule 13a-14(b), as required by 18 U.S.C. Section 1350, as      adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, filed      herewith.                                                                               |

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|  Signature                                                                                                                                                                                    |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Pursuant      to the requirements of the Securities Exchange Act of 1934, the registrant      has duly caused this report to be signed on its behalf by the undersigned      thereunto duly authorized. |
|                                                                                                                                                                                                    |   |
|                                                                                                                                                                                                    | LANCE,      INC. |
|                                                                                                                                                                                                    |   |
|                                                                                                                                                                                                    |   |
|                                                                                                                                                                                                    | By: |        /s/ Rick D. Puckett |
|                                                                                                                                                                                                    |   | Rick      D. Puckett |
|                                                                                                                                                                                                    |   | Executive      Vice President, Chief Financial Officer, |
|                                                                                                                                                                                                    |   | Treasurer      and Secretary |
|                                                                                                                                                                                                    |
|                                                                                                                                                                                                    |
| Dated:  July      26, 2010                                                                                                                                                                    |

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