Exhibit 11

                       JAMES RIVER CORPORATION of Virginia

                        COMPUTATION OF EARNINGS PER SHARE
          For the Quarters (13 Weeks) and Nine Months (39 Weeks) Ended
                    September 29, 1996 and September 24, 1995
                     (in millions, except per share amounts)

                                             Third Quarter         Nine Months
PRIMARY:                                    1996       1995       1996     1995

Net earnings applicable
  to common shares                     $    62.8  $    22.7  $    78.0  $  61.0

Weighted average number of common
  shares and common share equivalents:

  Common shares outstanding                 85.5       83.4       85.1     82.4

  Issuable upon exercise of outstanding
    stock options and pursuant to a
    deferred stock award plan                1.9        3.7        2.0      5.0

  Assumed conversion of dilutive
    convertible preferred stock             15.4

  Less assumed acquisition of common
    shares, using proceeds from stock
    options and the impact of a deferred
    stock award plan, under the treasury
    stock method                            (1.4)      (2.3)      (1.4)    (3.2)

                                           101.4       84.8       85.7     84.2
 
Primary earnings per common share       $    .62   $    .27   $    .91  $   .73



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Exhibit 11 (continued)

                       JAMES RIVER CORPORATION of Virginia

                        COMPUTATION OF EARNINGS PER SHARE
          For the Quarters (13 Weeks) and Nine Months (39 Weeks) Ended
                    September 29, 1996 and September 24, 1995
                     (in millions, except per share amounts)

                                           Third Quarter          Nine Months
Fully Diluted:                            1996       1995       1996       1995

Net Earnings Applicable
  To Common Shares                     $  69.0    $  22.7    $  78.0    $  61.0

Weighted Average Number Of Common
  Shares And Common Share Equivalents:

  Common Shares Outstanding               85.5       83.4       85.1       82.4

  Issuable Upon Exercise Of Outstanding
    Stock Options And Pursuant To A
    Deferred Stock Award Plan              3.2        3.7        2.6        5.0

  Assumed Conversion Of Dilutive
    Convertible Preferred Stock           27.5

  Less Assumed Acquisition Of Common
    Shares, Using Proceeds From Stock
    Options And The Impact Of A Deferred
    Stock Award Plan, Under The Treasury
    Stock Method                          (2.6)      (2.3)      (1.9)      (3.2)

                                         113.6       84.8       85.8       84.2

Fully Diluted Earnings Per Common Share $  .61   $    .27   $    .91        .73




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Exhibit 11 (continued)

                       JAMES RIVER CORPORATION of Virginia

                        NOTES TO COMPUTATIONS OF EARNINGS
                                    PER SHARE


     Primary earnings per common share is computed by dividing net income, after
deducting  dividends on outstanding  preferred  shares,  by the weighted average
number of common shares and dilutive common share equivalents outstanding during
the period.  Common share  equivalents  consist of shares  issuable  pursuant to
stock  options,  a  deferred  stock  award  plan  and  Series  P  9%  Cumulative
Convertible  Preferred  Stock,  and are calculated using an average market price
for the period.

     Fully diluted  earnings per common share is computed  using the same method
as for the primary  computation  except that (i) common  share  equivalents  are
computed  using the higher of the  market  price at the end of the period or the
average  market  price for the  period,  and (ii) the  average  number of common
shares and dilutive  common share  equivalents  outstanding  is increased by the
assumed  conversion,  if dilutive,  of the Company's Series K $3.375  Cumulative
Convertible  Exchangeable  Preferred  Stock,  its  Series  L  $14.00  Cumulative
Convertible  Exchangeable  Preferred  Stock,  its  Series  N  $14.00  Cumulative
Convertible  Exchangeable  Preferred  Stock,  and  its  Series  P 9%  Cumulative
Convertible  Preferred  Stock.  Conversions of all convertible  preferred stocks
have been  assumed  for the  third  quarter  of 1996,  as such  conversions  are
dilutive;  however,  such  conversions  are not dilutive  for the other  periods
presented.