FORM 10-Q
             SECURITIES AND EXCHANGE COMMISSION
                   WASHINGTON, D.C. 20549

         Amendment No. 1 to Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934


For Quarter Ending October 4, 1998            Commission file number 0-7831
     (10 Accounting Periods)


                          JOURNAL COMMUNICATIONS, INC.
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


            WISCONSIN                              39-0382060
--------------------------------------------------------------------------------
(State or other jurisdiction of           (I.R.S. Employer Identification No.)
incorporation or organization)     


P.O. Box 661,  333 W. State St.,             Milwaukee, Wisconsin 53203
--------------------------------------------------------------------------------
(Address of principal executive offices)             (Zip Code)



                                  414-224-2728
--------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)


--------------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed 
since last report)


     Indicate by check mark whether the registrant (1) has filed all
     reports required to be filed by Section 13 or 15 (d) of the
     Securities Exchange Act of 1934 during the preceding 12 months
     (or for such shorter period that the registrant was required to file
     such reports, and (2) has been subject to such filing requirements
     for the past 90 days.  YES   X     NO      
Number of shares of Common Stock Outstanding - October 4, 1998
14,000,113


<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


Quarter Ended October 4, 1998                     Commission file number 0-7831


Item  2,  "Management's   Discussion  and  Analysis  of  Consolidated  Financial
Condition  and  Results of  Operations,"  Part I of the  registrant's  Quarterly
Report on Form 10-Q for quarter  ended October 4, 1998 is amended to read in its
entirety as follows:

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

After 10 of the 13 four-week business periods of the year,  consolidated revenue
was $552.1  million,  up 10.5% from 1997.  Consolidated  net earnings were $43.7
million, up 4.4% from last year.

Journal Sentinel Inc. had pre-tax earnings of $33.1 million,  up 11.1% from last
year at this time.  Revenue  was up 4.7% to $179.8  million.  We are seeing some
slowdown in classified  advertising,  which earlier in the year had been showing
double-digit  growth over 1997.  However,  preprints  continue to remain strong;
year-to-date, preprints are almost 26% ahead of a year ago.

Journal  Broadcast  Corporation,  Inc.  had pre-tax  earnings of $21.9  million.
Excluding  the gain on the 1997  exchange  of  KQRC-FM in Kansas  City,  pre-tax
earnings  are up 3% from last year.  Revenue was up 11.7% to $83.1  million.  At
KTNV-TV in Las Vegas,  pre-tax  earnings  grew by 34%. The radio group in Omaha,
Neb.,  enjoyed an 83% growth in pre-tax  earnings  and WKTI-FM was up 9.9%,  but
earnings  were down  substantially  at WSYM-TV  in  Lansing,  Mich.  There was a
pre-tax  loss at the  Knoxville,  Tenn.,  radio  operations,  where  there  were
start-up format projects.

NorthStar Print Group Inc. had  year-to-date  pre-tax  earnings of $1.3 million,
down 39.1%, while revenue slipped 3.5% from 1997 to $42.8 million. Sales dropped
11.5% in  Milwaukee,  where an extensive  reduction in operating  costs has been
implemented. All three NorthStar divisions have focused on sales initiatives and
cost control.

Norlight  Telecommunications  Inc.  had  pre-tax  earnings  soar  98.4% to $16.7
million.  Revenue climbed 36% to $60 million.  The growth has been the result of
strong market conditions and Norlight's ability to effectively use the increased
capital  allocated  to them.  A sharp  focus on sales and  customer  service has
driven consistent success for Norlight in 1998.

At ADD,  Inc.,  year-to-date  pre-tax  earnings were $4.3 million,  a decline of
18.5%  from  1997  excluding  the gain on the sale of the  Warner  Robins,  Ga.,
operation last year. Sales were up 25% to $82.5 million. The earnings decline is
attributed to the loss of

                                       1
<PAGE>

                                   FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


Quarter Ended October 4, 1998                     Commission file number 0-7831

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

several large  commercial  printing  customer and strong  competition in several
geographic regions.

IPC  Communication  Services had a pre-tax loss of $8.3 million,  all due to the
northern California operation. The Eastern Region in St. Joseph, Mich., southern
California and Europe all have been profitable. Without northern California, IPC
would be reporting pre-tax earnings of $1.7 million.  Nevertheless,  the closure
in northern California is being managed well, and, once that has been completed,
we expect IPC to contribute  meaningfully to earnings. The costs associated with
the closure have reached $4.8 million. Year-to-date,  worldwide sales were $94.9
million, up 4.2%.

PrimeNet Marketing  Services reached $386,000 in pre-tax earnings,  after a loss
at this point last year.  Growing  sales,  which has been a focus for this year,
continued  to be  successful,  with an  increase  from  1997 of  15.9%  to $10.4
million.

Total assets have  increased $27 million from December 31, 1997 to $576 million,
while stockholders' equity now exceeds $438 million.

Year 2000
Project  Phases - The Company  initiated  an  enterprise-wide  effort in 1997 to
address  the issues  related to the ability of computer  programs  and  embedded
technology to properly  distinguish  between years beginning with "20" and "19".
The project plan includes six phases:

1.   An  awareness  phase,  to educate and  prepare  staff at all levels for the
     effort required to complete the project;

2.   A planning phase, during which a comprehensive  inventory of all technology
     is completed, assessed for risk, investigated for known compliance, vendors
     and  suppliers  surveyed,  and  strategies  for upgrade or  replacement  of
     non-compliant systems planned;

3.   A remediation  phase,  during which corrective actions planned in the prior
     phase are completed;

4.   A testing phase,  during which both corrected systems and those believed to
     be compliant are verified for correct handling of the year calculations;

5.   An  implementation  phase,  which includes  placing into  production  those
     systems that passed tests successfully, and


                                       2
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


Quarter Ended October 4, 1998                     Commission file number 0-7831

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

6.   A contingency planning phase, which includes planning for individual system
     issues as well as each  company's  planning  for Year 2000  related  issues
     outside of their control.

Current  Status of the Year 2000  Project  - By the end of 1998,  the  awareness
phase  had been  under  way for more than a year and was  expected  to  continue
throughout the project.  The inventory was substantially  completed including an
assessment of the risk associated with each item and vendor.  Vendor surveys had
been sent to approximately 80% of the critical  suppliers of the Company,  and a
majority of the responses had been received.  Through these efforts and those of
a  consultant  contracted  in  1998 to  assist  with  the  planning  phase,  the
compliance  status of over 80% of the  inventory's  technology  was known.  As a
result,   corrective  action  for  approximately  two-thirds  of  the  Company's
technology impacted by the Year 2000 had been planned.

Corrective  actions were complete for a majority of the critical  systems of the
Company by December 31, 1998. These included  systems  impacting the delivery of
goods or  services,  safety or revenues  of the  Company.  The Company  plans to
replace or  upgrade  all  critical,  date-impacted  technology  by July 1, 1999.
Non-critical  systems are generally in the planning  phase.  In both cases,  the
Company  plans to use both  internal and  external  resources to make the needed
corrections to software and embedded technologies.

Communications  with vendors and suppliers  are being  reviewed to determine the
extent to which the Company may be vulnerable to the failure of these  suppliers
to resolve  their own Year 2000  issues.  The Company will assess and attempt to
mitigate its risks with respect to the failure of these entities to be Year 2000
ready through a variety of options,  including  contingency  planning and vendor
selection, where practical.

The Company  plans to complete all phases of its Year 2000 project on time based
upon the results to date and certain assumptions of future events, including the
continued  availability  of resources,  suppliers  meeting their  commitments to
deliver  needed  upgrades or  replacements  and other factors.  However,  actual
results could differ materially from those planned.  Specific factors that might
cause  such  material   differences   include,  but  are  not  limited  to,  the
availability and cost of personnel  needed to complete the project,  the ability
to locate and correct all impacted technology and similar uncertainties.

Costs - Based on the  assessment  to date,  the Company has  estimated  that the
operating


                                       3
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


Quarter Ended October 4, 1998                     Commission file number 0-7831

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

costs associated with the Year 2000 project to date have been $2.3 million. This
includes the cost of  third-party  resources used to assist in the assessment of
technology  at each of the  subsidiaries  and an estimate of the internal  labor
costs  associated with the project.The  total estimated  capital costs,  much of
which would have been incurred regardless of Year 2000 issues, were $5.9 million
through the end of 1998.

The Company  estimates  capital costs for 1999 and through the completion of the
project to be $1.2 million.  Labor and other operating costs associated with the
project are  estimated at $2.7 million for the same  period.  At this time,  the
Company does not anticipate  delaying any major information systems projects due
to the Year 2000 project.

Risks - The Year 2000 is a complex and significant  project,  and,  accordingly,
contains the risk of underestimating  the tasks,  resources and costs associated
with its  successful  completion.  The risk of not finding a material  Year 2000
problem that may impact normal business activities or operation also exists. Due
to the general uncertainty inherent in the Year 2000 problem,  resulting in part
from the uncertainty of the Year 2000 readiness of suppliers and customers,  the
Company is unable to determine at this time whether the consequences of the Year
2000  failures  will  have  a  material  impact  on  the  Company's  results  of
operations,  cash flows or financial condition.  Through the efforts of the Year
2000  project,  the  Company  is making  every  effort  to  reduce  the level of
uncertainty  about the Year 2000 problem and,  through its contingency  planning
efforts, mitigate the associated risks.

Contingency  Plan - Each of the  operating  companies  is  expected  to complete
contingency  planning at the system and company level.  In part, the contingency
plan's goal is to attempt to minimize identified  third-party  exposures.  While
some of the subsidiaries have begun this effort, a majority of the companies are
expected to begin this effort in earnest in the latter half of 1999.



                                       4
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                  Commission file number 0-7831
  (10 Accounting Periods) 


                     Part II. Other Information

Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  amendment  to be signed on its behalf by the
undersigned thereunto duly authorized.



                                   JOURNAL COMMUNICATIONS, INC.
                                   Registrant



Date    March 18, 1999             /s/ Steven J. Smith
                                   Steven J. Smith, Chairman and Chief
                                   Executive Officer



Date    March 18, 1999             /s/ Paul M. Bonaiuto
                                   Paul M. Bonaiuto, Executive Vice President
                                   and Chief Financial Officer