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                                                                     Exhibit 3.1

                              AMENDED AND RESTATED
                            ARTICLES OF INCORPORATION
                                       OF
                                  JOSTENS, INC.

     The following Amended and Restated Articles of Incorporation of Jostens,
Inc. duly adopted pursuant to the authority and provisions of Minnesota
Statutes, Chapter 302A, as amended, restate and supersede the existing Articles
of Incorporation and all amendments thereto, except that the Certificate of
Designation adopted by the Board of Jostens, Inc. on May 10, 2000, shall remain
in full force and effect.

                                    ARTICLE I

                                      NAME

     The name of the corporation is Jostens, Inc.

                                   ARTICLE II

                                REGISTERED OFFICE

     The registered office of this corporation is located at 5501 Norman Center
Drive, Bloomington, Minnesota 55437.

                                   ARTICLE III

                                     CAPITAL

     The aggregate number of shares of stock that the corporation shall have the
authority to issue is Two Million (2,000,000) shares, par value $.01 per share.

                                   ARTICLE IV

                               CLASSES AND SERIES

     In addition to, and not by way of limitation of, the powers granted to the
Board of Directors by Minnesota Statutes, Chapter 302A, the Board of Directors
of the corporation shall have the power and authority to fix by resolution any
designation, class, series, voting power, preference, right, qualification,
limitation, restriction, dividend, time and price of redemption, and conversion
right with respect to any stock of the corporation. Unless otherwise designated
by the Board of Directors, all issued shares shall be deemed common stock with
equal rights and preferences.

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                                    ARTICLE V

                         WRITTEN ACTION WITHOUT MEETING

     Any action required or permitted to be taken at any meeting of the Board of
Directors of this corporation may be taken without a meeting by written action
signed by a majority of the Board of Directors then in office, except as to
those matters which require shareholder approval, in which case the written
action shall be signed by all members of the Board of Directors then in office.

                                   ARTICLE VI

                            CUMULATIVE VOTING DENIED

     No shareholder of this corporation shall be entitled to any cumulative
voting rights.

                                   ARTICLE VII

                            PRE-EMPTIVE RIGHTS DENIED

     No shareholder of this corporation shall have any preferential,
pre-emptive, or other rights of subscription to any shares of any class or
series of stock of the corporation allotted or sold or to be allotted or sold
and now or hereafter authorized, or to any obligations or securities convertible
into any class or series of stock of the corporation, nor any right of
subscription to any part thereof.

                                  ARTICLE VIII

                      LIMITATION ON LIABILITY OF DIRECTORS

     No director of this corporation shall be personally liable to the
corporation or its shareholders for monetary damages for breach of fiduciary
duty as a director; provided, however, that this Article shall not eliminate or
limit the liability of a director to the extent provided by applicable law (i)
for any breach of the director's duty of loyalty to the corporation or its
shareholders, (ii) for acts or omissions not in good faith or that involve
intentional misconduct or a knowing violation of law, (iii) under Section
302A.559 or 80A.23 of the Minnesota Statutes, and (iv) for any transaction from
which the director derives any improper personal benefit. No amendment to or
repeal of this Article VIII shall apply to or have any effect on the liability
or alleged liability of any director of this corporation for or with respect to
any acts or omissions of such director occurring prior to such amendment or
repeal. If the Minnesota Statutes hereafter are amended to authorize the further
elimination or limitation of the liability of directors, then the liability of a
director of the corporation shall be eliminated or limited to the fullest extent
permitted by the amended Minnesota Statutes.

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     The provisions of this Article VIII shall not be deemed to limit or
preclude indemnification of a director by the corporation for any liability of a
director which has not been eliminated by the provisions of this Article VIII.
If the Minnesota Statutes hereafter are amended to authorize the further
indemnification of directors, then the indemnification of a director of the
corporation shall be provided to the fullest extent permitted by the amended
Minnesota Statutes."

     I swear that the foregoing is true and accurate and that I have the
authority to sign this document on behalf of the corporation.


                                              /s/ John Larsen
                                              ----------------------------------
                                              John Larsen, Treasurer

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