[Federal Register Volume 70, Number 217 (Thursday, November 10, 2005)]
[Notices]
[Pages 68459-68461]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-22440]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60 Day-06-0587]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-4766 or 
send comments to Seleda Perryman, CDC Assistant Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to <a href="/cdn-cgi/l/email-protection#d1bebcb391b2b5b2ffb6bea7"><span class="__cf_email__" data-cfemail="cca3a1ae8cafa8afe2aba3ba">[email protected]</span></a>.
    Comments are invited on: (a) Whether the proposed collection of 
information

[[Page 68460]]

is necessary for the proper performance of the functions of the agency, 
including whether the information shall have practical utility; (b) the 
accuracy of the agency's estimate of the burden of the proposed 
collection of information; (c) ways to enhance the quality, utility, 
and clarity of the information to be collected; and (d) ways to 
minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Outcome Evaluation of CDC's Youth Media Campaign: Continuation of 
Follow-up Survey--Extension-0920-0587--National Center for Chronic 
Disease Prevention and Health Promotion (NCCHPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    In FY 2001, Congress established the Youth Media Campaign at the 
CDC. Specifically, the House Appropriations language said: ``The 
Committee believes that, if we are to have a positive impact on the 
future health of the American population, we must change the behaviors 
of our children and young adults by reaching them with important health 
messages.'' CDC, working in collaboration with federal partners, 
continuing to coordinate an effort to implement and evaluate a campaign 
designed to clearly communicate messages that will help youth develop 
habits that foster good health over a lifetime. The campaign has been 
based on principles that have been shown to enhance success, including: 
Designing messages based on research; testing messages with the 
intended audiences; involving young people in all aspects of campaign 
planning and implementation; enlisting the involvement and support of 
parents and other influencers; refining the messages based on research; 
and measuring the effect of the campaign on the target audiences.
    To measure the effect of the campaign on the target audiences, CDC 
has conducted an annual survey for parent/tween dyads (Youth Media 
Campaign's Longitudinal Survey (YMCLS)) that assessed aspects of the 
knowledge, attitudes, beliefs, and levels of involvement in physical 
activities of tweens (children ages 9-13) and a parent or guardian. The 
baseline survey was conducted prior to the launch of the campaign from 
April 8, 2002, through June 21, 2002. Follow-up surveys were conducted 
in 2003, 2004, and 2005. The methodology was to use a panel design and 
to survey approximately 3000 dyads (3120 parents and 3120 tweens) from 
a nationally representative sample. Additionally, a survey of parent/
tween dyads was conducted in six high-dose communities at baseline, 
2003, 2004, and for a portion of the sample in 2005 (high-dose 
communities were those in which an intensive Youth Media Campaign was 
conducted). The survey was conducted using random digit dialing.
    The next steps in the measurement of effects of the campaign were 
to collect follow-up data one year post baseline survey and two years 
post baseline survey. The same panel members (minus attrition) of 
approximately 6000 parent/tween dyads used in the baseline survey--the 
nationally representative sample and the six high-dose metropolitan 
areas--were re-contacted to complete a survey that was similar to that 
used at baseline. Items on campaign awareness were added to the survey 
to enable segmentation of the respondents by awareness of the campaign. 
The data collection was with a total of approximately 6000 parent/tween 
dyads in spring 2003 and 6000 parent/tween dyads in 2004. Due to lower 
than expected attrition rates, members of the national panel were re-
contacted in 2005 to assess the continued impact of the campaign.
    Due to the large number of parent/tween dyads in the sample, the 
proposed data collection seeks to add an observation five years after 
baseline for a longitudinal data set exploring physical activity 
behaviors for a cohort of tweens as they mature. There is no other 
nationally representative data set that provides longitudinal data on 
physical activity for youth in this age range. The same YMCLS will be 
used. Participants will be contacted by letter to tell them of our 
intent to re-contact them. The burden table reflects time for an 
anticipated 3,120 households (the number that completed the survey in 
2002) to read the letter and to be re-screened by telephone. We 
anticipate 2,000 parent/tween dyads will complete the survey. The 
telephone survey will be conducted with the same parent/tween dyads as 
in the national sample in 2003. There are no costs to respondents other 
than their time to participate in the survey.
    Estimated Annualized Burden:

 
----------------------------------------------------------------------------------------------------------------
                                                                                      Average
                                                     Number of       Number of      burden per       Response
      Type of respondent            Form name       respondents    responses per   response  (in    burden  (in
                                                                    respondent        hours)          hours)
----------------------------------------------------------------------------------------------------------------
Parent........................  Intro Letter and           3,120               1            3/60             156
                                 Screening.
                                YMCLS Parent               2,000               1           15/60             500
                                 Interview.
Tween.........................  YMCLS Child                2,000               1           15/60             500
                                 Interview.
                               -------------------
    Total.....................  ................  ..............  ..............  ..............           1,156
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[[Page 68461]]

    Dated: November 4, 2005.
Betsey S. Dunaway,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 05-22440 Filed 11-9-05; 8:45 am]
BILLING CODE 4163-18-P


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