FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934



For Quarter Ending October 4, 1998            Commission file number    0-7831
                   ---------------                                      ------
               (10 Accounting Periods)


                          JOURNAL COMMUNICATIONS, INC.
             (Exact name of registrant as specified in its charter)


          WISCONSIN                                     39-0382060         
(State or other jurisdiction of            (I.R. S. Employer Identification No.)
 incorporation or organization)           



P.O. Box 661,  333 W. State St.,                   Milwaukee, Wisconsin 53203
(Address of principal executive offices)                              (Zip Code)



                                  414-224-2728
              (Registrant's telephone number, including area code)





              (Former name, former address and former fiscal year,
                          if changed since last report)


          Indicate  by check  mark  whether  the  registrant  (1) has  filed all
          reports required to be filed by Section 13 or 15 (d) of the Securities
          Exchange  Act of 1934  during  the  preceding  12 months  (or for such
          shorter  period that the registrant was required to file such reports,
          and (2) has been subject to such filing  requirements  for the past 90
          days. YES X NO

Number of shares of Common Stock Outstanding - October 4, 1998
14,000,113


<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.



Quarter Ended October 4, 1998                     Commission file number 0-7831
              ---------------                                            ------



                                      INDEX

                                                                    Page No.

Part I.       Financial Information

              Consolidated Condensed Balance Sheets
              October 4, 1998 and December 31, 1997                     1

              Consolidated Condensed Statements of Income
              Ten Periods Ended October 4, 1998 and
              October 5, 1997                                           2

              Consolidated Condensed Statements of Cash Flows
              Ten Periods Ended October 4, 1998 and
              October 5, 1997                                           3

              Notes to Consolidated Condensed
              Financial Statements                                      4

              Management's Discussion and Analysis of
              Financial Condition and Results of  Operations          5-6


 Part II.     Other Information                                         7


<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended October 4, 1998                 Commission file number 0-7831
                  ---------------                                        ------
              (10 Accounting Periods)

                      Consolidated Condensed Balance Sheets
                      October 4, 1998 and December 31, 1997
                             (Dollars in thousands)

ASSETS                                                 10/4/98     12/31/97
                                                    (Unaudited)
Current Assets:
     Cash and Cash Equivalents                       $  80,380    $ 111,002
     Receivables, less allowance for doubtful
       accounts of $5,867 and $3,444                   104,309       98,366
     Inventories:
          Paper and Supplies                            11,240       13,453
          Work in Process                                4,171        4,242
          Finished Goods                                 7,179        5,970
                                                     ---------    ---------
                                                        22,590       23,665

     Prepaid expenses                                   22,305       10,355
     Deferred income taxes                               5,111        5,111
                                                     ---------    ---------

         Total current assets                          234,695      248,499

Property and equipment, at cost, less
     accumulated depreciation of $250,048
     and $245,793                                      181,339      173,312
Goodwill                                                60,355       51,680
Other intangibles assets                                65,888       43,008
Deferred charges and other assets                       33,831       32,275
                                                     ---------    ---------

         Total Assets                                $ 576,108    $ 548,774
                                                     =========    =========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                $  45,753    $  54,765
     Taxes on income                                     4,474        3,611
     Accrued compensation                               24,927       23,850
     Deferred revenue                                   21,618       17,418
     Accrued employee benefits                          26,328       25,249
     Other current liabilities                          10,767        8,342
     Current portion of long-term 
         obligations                                     1,750        1,556
                                                     ---------    ---------

         Total current liabilities                     135,617      134,791

 Long-term obligations                                   2,128        1,112
 Deferred income taxes                                     132          132
 Stockholders' equity:
      Common stock - Authorized and
         issued 14,400,000 ($0.25
         par value)                                      3,600        3,600
      Retained earnings                                453,390      430,553
      Treasury stock, at cost                          (18,759)     (21,414)
                                                     ---------    ---------
             Total stockholders' equity                438,231      412,739
                                                     ---------    ---------

             Total liabilities and 
               stockholders' equity                  $ 576,108    $ 548,774
                                                     =========    =========

Note:  The balance  sheet at December 31, 1997 has been derived from the audited
financial  statements at that date but does not include all the  information and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.

     See accompanying notes to consolidated condensed financial statements.

<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                 Commission file number 0-7831
                  ----------------                                       ------
              (10 Accounting Periods)


<TABLE>
                   Consolidated Condensed Statement of Income
            (Dollars in thousands except share and per share amounts)
<CAPTION>
                                            Four Periods Ended            Ten Periods Ended 
                                           10/4/98        10/5/97       10/4/98         10/5/97
                                         (Unaudited)   (Unaudited)   (Unaudited)       (Unaudited)

<S>                                    <C>             <C>            <C>             <C>         
Net Sales                              $    226,968    $    203,205   $    552,127    $    499,550
                                       ------------    ------------   ------------    ------------

Operating costs and expenses:
   Cost of sales                            123,784         115,099        303,072         277,081
   Selling/administrative expenses           74,413          66,792        178,848         164,452
                                       ------------    ------------   ------------    ------------
                                            198,197         181,891        481,920         441,533
                                       ------------    ------------   ------------    ------------

Operating Earnings                           28,771          21,314         70,207          58,017

   Dividend and interest income, net          1,961           2,044          4,888           4,689
   (Loss)/gain on sale of assets               (610)          8,237           (532)         10,179
                                       ------------    ------------   ------------    ------------

Earnings before income taxes                 30,122          31,595         74,563          72,885

Provision for income taxes                   12,563          13,590         30,863          31,025
                                       ------------    ------------   ------------    ------------

Net Income                             $     17,559    $     18,005   $     43,700    $     41,860
                                       ============    ============   ============    ============

Weighted average number of common
   shares outstanding                    14,057,431      13,648,413     14,040,801      13,655,460
                                       ============    ============   ============    ============

Earnings per share                     $       1.25    $       1.32   $       3.11    $       3.07
                                       ============    ============   ============    ============

Cash dividend per share                $       0.55    $       0.55   $       1.65    $       1.65
                                       ============    ============   ============    ============
</TABLE>



     See accompanying notes to consolidated condensed financial statements.

<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                  Commission file number 0-7831
                  ----------------                                        ------
              (10 Accounting Periods)

                 Consolidated Condensed Statement of Cash Flows
                             (Dollars in thousands)

                                                   Ten Periods Ended   
                                                 10/4/98       10/5/97
                                               (Unaudited)    (Unaudited)

Cash flow from operating activities:
  Net Earnings                                  $  43,700    $  41,860
  Adjustments to net earnings for
    non-cash items:
    Depreciation and amortization                  32,992       31,508
    Net (gain)/loss from sales of assets              532      (10,179)
    Change in:
       Accounts receivable                         (5,474)        (991)
       Inventories                                  1,478        3,558
       Accounts payable                            (5,111)       3,574
       Other current assets and liabilities        (5,250)       4,572
                                                ---------    ---------
    Net cash provided by operating activities      62,867       73,902
                                                ---------    ---------

Cash flow from investing activities:
    Proceeds from sale of assets                      224        3,637
    Property and equipment expenditures           (32,119)     (30,347)
    Assets of businesses acquired                 (40,415)     (20,494)
    Other-net                                      (3,572)      (1,307)
                                                ---------    ---------
    Net cash used by investing activities         (75,882)     (48,511)
                                                ---------    ---------

Cash flow from financing activities:
     Net increase/(decrease) in long-term
      obligations                                     800       (1,102)
     Net sales of treasury stock                    4,932       18,024
     Cash dividends                               (23,339)     (22,604)
                                                ---------    ---------
     Net cash used for financing activities       (17,607)      (5,682)
                                                ---------    ---------

Net increase/(decrease) in cash and
     cash equivalents                             (30,622)      19,709
Cash and cash equivalents
    Beginning of year                             111,002       65,283
                                                ---------    ---------
    October 4, 1998                             $  80,380    $  84,992
                                                =========    =========


     See accompanying notes to consolidated condensed financial statements.


<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                 Commission file number 0-7831
                  ---------------                                        ------
             (10 Accounting Periods)


              Notes to Consolidated Condensed Financial Statements
                                   (Unaudited)


1.   The accompanying unaudited consolidated condensed financial statements have
     been prepared in accordance with generally accepted  accounting  principles
     for interim  financial  information and with the  instructions to Form 10-Q
     and Article 10 of Regulations S-X. Accordingly,  they do not include all of
     the information  and footnotes  required by generally  accepted  accounting
     principles for complete financial statements. In the opinion of management,
     all  adjustments  (consisting  of  normal  recurring  accruals)  considered
     necessary for a fair  presentation  have been included.  Certain amounts in
     the  December  31,  1997  balance  sheet have been  restated  to conform to
     classifications  made in the  October  4,  1998  balance  sheet.  Operating
     results  for the ten periods  ended  October 4, 1998,  are not  necessarily
     indicative of the results that may be expected for the year ended  December
     31, 1998.  For further  information,  refer to the  consolidated  financial
     statements and footnotes  thereto  included in the Journal  Communications,
     Inc. annual report on Form 10-K for the year ended December 31, 1997.

2.   The Registrant divides its calendar year into thirteen four-week accounting
     periods,  except  that the first and  thirteenth  periods  may be longer or
     shorter  to the  extent  necessary  to make  each  accounting  year  end on
     December 31.  Registrant  follows a practice of  publishing  its  financial
     statements at the end of the third  accounting  period (its first  quarter)
     and at the end of the sixth accounting period (its second quarter),  and at
     the end of the tenth accounting period (its third quarter).



<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                 Commission file number 0-7831
                  ---------------                                        ------
             (10 Accounting Periods)


              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations



After 10 of the 13 four-week business periods of the year,  consolidated revenue
was $552.1  million,  up 10.5% from 1997.  Consolidated  net earnings were $43.7
million, up 4.4% from last year.

Journal Sentinel Inc. had pre-tax earnings of $33.1 million,  up 11.1% from last
year at this time.  Revenue  was up 4.7% to $179.8  million.  We are seeing some
slowdown in classified  advertising,  which earlier in the year had been showing
double-digit  growth over 1997.  However,  preprints  continue to remain strong;
year-to-date, preprints are almost 26% ahead of a year ago.

Journal  Broadcast  Corporation,  Inc.  had pre-tax  earnings of $21.9  million.
Excluding  the gain on the 1997  exchange  of  KQRC-FM in Kansas  City,  pre-tax
earnings  are up 3% from last year.  Revenue was up 11.7% to $83.1  million.  At
KTNV-TV in Las Vegas,  pre-tax  earnings  grew by 34%. The radio group in Omaha,
Neb.,  enjoyed an 83% growth in pre-tax  earnings  and WKTI-FM was up 9.9%,  but
earnings  were down  substantially  at WSYM-TV  in  Lansing,  Mich.  There was a
pre-tax  loss at the  Knoxville,  Tenn.,  radio  operations,  where  there  were
start-up format projects.

NorthStar Print Group Inc. had  year-to-date  pre-tax  earnings of $1.3 million,
down 39.1%, while revenue slipped 3.5% from 1997 to $42.8 million. Sales dropped
11.5% in  Milwaukee,  where an extensive  reduction in operating  costs has been
implemented. All three NorthStar divisions have focused on sales initiatives and
cost control.

Norlight  Telecommunications  Inc.  had  pre-tax  earnings  soar  98.4% to $16.7
million.  Revenue climbed 36% to $60 million.  The growth has been the result of
strong market conditions and Norlight's ability to effectively use the increased
capital  allocated  to them.  A sharp  focus on sales and  customer  service has
driven consistent success for Norlight in 1998.

At ADD,  Inc.,  year-to-date  pre-tax  earnings were $4.3 million,  a decline of
18.5%  from  1997  excluding  the gain on the sale of the  Warner  Robins,  Ga.,
operation last year. Sales were up 25% to $82.5 million. The earnings decline is
attributed to the loss of several large commercial printing customers and strong
competition in several geographic regions.



<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                 Commission file number 0-7831
                  ---------------                                        ------
              (10 Accounting Periods)

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations



IPC  Communication  Services had a pre-tax loss of $8.3 million,  all due to the
northern California operation. The Eastern Region in St. Joseph, Mich., southern
California and Europe all have been profitable. Without northern California, IPC
would be reporting pre-tax earnings of $1.7 million.  Nevertheless,  the closure
in northern California is being managed well, and, once that has been completed,
we expect IPC to contribute  meaningfully to earnings. The costs associated with
the closure have reached $4.8 million. Year-to-date,  worldwide sales were $94.9
million, up 4.2%.

PrimeNet Marketing  Services reached $386,000 in pre-tax earnings,  after a loss
at this point last year.  Growing  sales,  which has been a focus for this year,
continued  to be  successful,  with an  increase  from  1997 of  15.9%  to $10.4
million.

Total assets have  increased $27 million from December 31, 1997 to $576 million,
while stockholders' equity now exceeds $438 million.




<PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 4, 1998                  Commission file number 0-7831
                  ---------------                                         ------
             (10 Accounting Periods)


                           Part II. Other Information

Item 6 - Exhibits and Reports on Form 8-K

(b)  Reports  on Form 8-K.  There  were no reports on Form 8-K filed for the ten
     accounting periods ended October 4, 1998.


                                   Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                        JOURNAL COMMUNICATIONS, INC.
                                          Registrant




Date     November 17, 1998             /S/ Steven J. Smith
                                       Steven J. Smith, President and Chief
                                       Executive Officer




Date     November 17, 1998             /s/ Paul M. Bonaiuto
                                       Paul M. Bonaiuto,
                                       Executive Vice President
                                       And Chief Financial Officer


<PAGE>

                                 EXHIBIT INDEX


EXHIBIT NO.         DESCRIPTION

    27            FINANCIAL DATA SCHEDULE