FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934



For Quarter Ending October 10, 1999                Commission file number 0-7831
                   ----------------                                       ------
     (10 Accounting Periods)


                          JOURNAL COMMUNICATIONS, INC.
--------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


         WISCONSIN                                       39-0382060
--------------------------------------------------------------------------------
(State or other jurisdiction of                       (I.R.S. Employer
incorporation or organization)                       Identification No.)


P.O. Box 661,     333 W. State St.,                Milwaukee, Wisconsin 53203
--------------------------------------------------------------------------------
(Address of principal executive offices)                (Zip Code)


                                  414-224-2728
--------------------------------------------------------------------------------
              (Registrant's telephone number, including area code)



--------------------------------------------------------------------------------
(Former  name,  former  address and former  fiscal year,  if changed  since last
report)


          Indicate by check mark whether the  registrant (1) has filed
          all reports  required to be filed by Section 13 or 15 (d) of
          the Securities  Exchange Act of 1934 during the preceding 12
          months (or for such shorter  period that the  registrant was
          required to file such reports),  and (2) has been subject to
          such filing requirements for the past 90 days. YES _X_  NO ___

Number of shares of Common Stock Outstanding - October 10, 1999
27,156,322
----------

<PAGE>

                               FORM 10-Q
                     JOURNAL COMMUNICATIONS, INC.


Quarter Ended October 10, 1999                    Commission file number 0-7831
              ----------------                                           ------


                                 INDEX

                                                                     Page No.
                                                                     --------
Part I.   Financial Information

          Item 1.   Financial Statements (Unaudited)

               Consolidated Condensed Balance Sheets
               October 10,1999 and December 31, 1998                      2

               Consolidated Condensed Statements of Income
               Ten Periods Ended October 10, 1999 and
               October 4, 1998                                            3

               Consolidated Condensed Statements of Cash Flows
               Ten Periods Ended October 10, 1999 and
               October 4, 1998                                            4

               Notes to Consolidated Condensed                            5
               Financial Statements

          Item 2.   Management's Discussion and Analysis of
                    Financial Condition and Results of  Operations        7

          Item 3.   Quantitative and Qualitative Disclosure of
                    Market Risk                                          10


 Part II. Other Information

          Item 6.   Exhibits and Reports on Form 8-K                     11


                                       1
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
     (10 Accounting Periods)

                Part 1, Item 1. Financial Statements (Unaudited)
                      Consolidated Condensed Balance Sheets
                     October 10, 1999 and December 31, 1998
                             (Dollars in thousands)

ASSETS                                                   10/10/99    12/31/98
------                                                   --------    --------
                                                       (Unaudited)
Current assets:
     Cash and cash equivalents                           $  5,380    $131,051
     Receivables, less allowance for doubtful
       accounts of $5,318 and $4,345                      110,354      94,823
     Inventories:
         Paper and supplies                                10,324      10,910
         Work in process                                    2,998       2,339
         Finished goods                                     5,107       6,633
                                                         --------    --------
                                                           18,429      19,882

     Prepaid expenses                                       8,558      16,211
     Deferred income taxes                                  6,701       6,701
                                                         --------    --------

         Total current assets                             149,422     268,668

Property and equipment, at cost, less  accumulated
     depreciation of $282,697 and $249,279                204,911     178,338
Goodwill                                                   93,508      60,339
FCC licenses                                              125,774      45,700
Other intangibles assets                                   21,431      13,603
Deferred charges and other assets                          13,025      17,500
                                                         --------    --------

         Total assets                                    $608,071    $584,148
                                                         ========    ========

LIABILITIES AND STOCKHOLDERS' EQUITY
------------------------------------

Current liabilities:
     Notes payable to bank                               $ 10,570    $      0
     Accounts payable                                      45,969      47,850
     Taxes on income                                        1,785       5,761
     Accrued compensation                                  25,746      24,137
     Deferred revenue                                      21,257      16,092
     Accrued employee benefits                             29,152      25,557
     Other current liabilities                             10,843      11,456
     Current portion of long-term obligations               1,775       1,798
                                                         --------    --------

         Total current liabilities                        147,097     132,651

 Long-term obligations                                      5,494       1,643
 Deferred income taxes                                      1,070       1,970
 Stockholders' equity:
      Common stock - authorized and issued
      28,800,000 ($0.125 par value)                         3,600       3,600
      Retained earnings                                   495,308     463,110
      Treasury stock, at cost                             (44,498)    (18,826)
                                                         --------    --------

         Total stockholders' equity                       454,410     447,884
                                                         --------    --------

         Total liabilities and stockholders' equity      $608,071    $584,148
                                                         ========    ========

Note:  The balance  sheet at December 31, 1998 has been derived from the audited
financial  statements at that date but does not include all the  information and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.

     See accompanying notes to consolidated condensed financial statements.

                                       2
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  -----------------                                       ------
     (10 Accounting Periods)

<TABLE>

                   Consolidated Condensed Statements of Income
            (Dollars in thousands except share and per share amounts)
<CAPTION>

                                                               Four Periods Ended                Ten Periods Ended
                                                               ------------------                -----------------
                                                          10/10/99          10/04/98          10/10/99         10/04/98
                                                          --------          --------          --------         --------
                                                         (Unaudited)       (Unaudited)      (Unaudited)       (Unaudited)
<S>                                                      <C>               <C>               <C>              <C>
Net sales                                                $  233,269        $  226,968        $  573,766       $  552,127
                                                         ----------        ----------        ----------       ----------

Operating costs and expenses:
         Cost of sales                                      121,117           123,784           300,601          303,072
         Selling/administrative expenses                     79,064            74,413           187,429          178,848
                                                         ----------        ----------        ----------       ----------
                                                            200,181           198,197           488,030          481,920
                                                         ----------        ----------        ----------       ----------

Operating earnings                                           33,088            28,771            85,736           70,207

     Dividend and interest income, net                          418             1,961             3,924            4,888
     Loss on sale of assets                                    (375)             (610)             (289)            (532)
                                                         ----------        ----------        ----------       ----------

Earnings before income taxes                                 33,131            30,122            89,371           74,563

Provision for income taxes                                   13,571            12,563            36,617           30,863
                                                         ----------        ----------        ----------       ----------

Net income                                               $   19,560        $   17,559        $   52,754       $   43,700
                                                         ==========        ==========        ==========       ==========

Weighted average number of common
         shares outstanding                              27,272,082        28,114,861        27,405,946       28,081,602
                                                         ==========        ==========        ==========       ==========

Earnings per share                                       $     0.72        $     0.62        $     1.92       $     1.56
                                                         ==========        ==========        ==========       ==========

Cash dividend per share                                  $     0.28        $    0.275        $     0.84       $    0.825
                                                         ==========        ==========        ==========       ==========

</TABLE>

See accompanying notes to consolidated condensed financial statements.


                                       3
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  -----------------                                      ------
     (10 Accounting Periods)

                 Consolidated Condensed Statements of Cash Flows
                             (Dollars in thousands)

                                                           Ten Periods Ended
                                                           -----------------
                                                         10/10/99    10/04/98
                                                         --------    --------
                                                       (Unaudited)  (Unaudited)

Cash flow from operating activities:
     Net earnings                                        $ 52,754    $ 43,700
     Adjustments to net earnings for
       non-cash items:
       Depreciation and amortization                       34,355      32,992
       Net loss from sales of assets                          289         532
       Change in:
          Accounts receivable                             (13,094)     (5,474)
          Inventories                                       1,304       1,478
          Accounts payable                                  1,293      (5,111)
          Other current assets and liabilities              9,063      (5,250)
                                                         --------    --------

       Net cash provided by operating activities           85,964      62,867
                                                         --------    --------

Cash flow from investing activities:
       Proceeds from sale of assets                           220         224
       Property and equipment expenditures                (46,146)    (32,119)
       Assets of businesses acquired                     (127,784)    (40,415)
       Other-net                                           (1,872)     (3,572)
                                                         --------    --------

       Net cash used by investing activities             (175,582)    (75,882)
                                                         --------    --------

Cash flow from financing activities:
       Net increase in short-term borrowing                10,570           0
       Net (decrease)/increase in long-term obligations      (723)        800
       Net (purchases)/sales of treasury stock            (22,813)      4,932
       Cash dividends                                     (23,087)    (23,339)
                                                         --------    --------

       Net cash used by financing activities              (36,053)    (17,607)
                                                         --------    --------

Net decrease in cash and cash equivalents                (125,671)    (30,622)

Cash and cash equivalents
       Beginning of year                                  131,051     111,002
                                                         --------    --------
       October 10, 1999, and October 4, 1998             $  5,380    $ 80,380
                                                         ========    ========


     See accompanying notes to consolidated condensed financial statements.

                                       4
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
     (10 Accounting Periods)

              Notes to Consolidated Condensed Financial Statements
              ----------------------------------------------------
                        (Unaudited, Dollars in thousands)

1.   Basis of Presentation
     ---------------------
     The accompanying unaudited consolidated condensed financial statements have
     been prepared in accordance with generally accepted  accounting  principles
     for interim  financial  information and with the  instructions to Form 10-Q
     and Article 10 of Regulations S-X. Accordingly,  they do not include all of
     the information  and footnotes  required by generally  accepted  accounting
     principles for complete financial statements. In the opinion of management,
     all  adjustments  (consisting  of  normal  recurring  accruals)  considered
     necessary for a fair  presentation  have been included.  Certain prior year
     amounts  have  been  reclassified  to  conform  to the  1999  presentation.
     Operating  results  for the ten  periods  ended  October  10,  1999 are not
     necessarily  indicative  of the results  that may be expected  for the year
     ended December 31, 1999. For further information, refer to the consolidated
     financial   statements  and  footnotes  thereto  included  in  the  Journal
     Communications, Inc. annual report on Form 10-K for the year ended December
     31, 1998.

2.   Accounting Periods
     ------------------
     The Registrant divides its calendar year into thirteen four-week accounting
     periods,  except  that the first and  thirteenth  periods  may be longer or
     shorter  to the  extent  necessary  to make  each  accounting  year  end on
     December 31.  Registrant  follows a practice of  publishing  its  financial
     statement at the end of the third accounting period (its first quarter), at
     the end of the sixth accounting period (its second quarter), and at the end
     of the tenth accounting period (its third quarter).

3.   Segment Information
     -------------------
                                   Four Periods Ended        Ten Periods Ended
                                   ------------------        -----------------
                                  10/10/99    10/04/98     10/10/99   10/04/98
                                  --------    --------     --------   --------
                                 (Unaudited) (Unaudited) (Unaudited) (Unaudited)
     Revenues by segment
     -------------------
     Publications                 $ 90,941    $ 90,291     $231,605   $223,953
     Broadcast                      44,110      35,036       95,569     83,127
     Printing                       64,740      72,341      162,496    176,020
     Telecommunications             31,047      25,610       77,048     60,037
     Direct Marketing                3,443       4,305        9,255     10,420
     Corporate and eliminations     (1,012)       (615)      (2,207)    (1,430)
                                  --------    --------     --------   --------

                                  $233,269    $226,968     $573,766   $552,127
                                  ========    ========     ========   ========


                                       5
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 10, 1999                Commission file number 0-7831
                  ----------------                                       ------
     (10 Accounting Periods)

              Notes to Consolidated Condensed Financial Statements
              ----------------------------------------------------
                        (Unaudited, Dollars in thousands)


                                   Four Periods Ended        Ten Periods Ended
                                   ------------------        -----------------
                                  10/10/99    10/04/98     10/10/99   10/04/98
                                  --------    --------     --------   --------
                                 (Unaudited) (Unaudited) (Unaudited) (Unaudited)
Earnings (losses) before
------------------------
income taxes by segment
-----------------------
Publications                      $ 12,626    $ 12,537     $ 33,635   $ 33,075
Broadcast                            8,146       9,454       21,235     21,870
Printing                             2,736         504        7,163        (10)
Telecommunications                   9,825       7,572       24,283     16,670
Direct Marketing                      (901)         83       (1,139)       386
Corporate and eliminations             281      (1,989)         270     (2,316)

Net interest and dividends             418       1,961        3,924      4,888
                                  --------    --------     --------   --------

                                  $ 33,131    $ 30,122     $ 89,371   $ 74,563
                                  ========    ========     ========   ========



                                  10/10/99    12/31/98
                                  --------    --------
                                 (Unaudited)

Total assets by segment
Publications                      $125,602    $120,949
Broadcast                          261,758     127,598
Printing                            99,651     108,900
Telecommunications                  81,085      61,849
Direct Marketing                    14,687      15,292
Corporate and eliminations          25,288     149,560
                                  --------    --------

                                  $608,071    $584,148
                                  ========    ========


4.   Comprehensive Income
     --------------------
     Total  comprehensive  income was  $19,637  and $52,423 for the four and ten
     periods  ended  October 10, 1999,  and $17,686 and $43,900 for the four and
     ten periods ended October 4, 1998.


                                       6
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
     (10 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations
                  ---------------------------------------------

Results of Operations
---------------------

After three  quarters  of the year (10 of the 13  four-week  business  periods),
consolidated  net  earnings  were  $52.8  million,  up  20.7%  over a year  ago.
Consolidated revenue was $573.8 million, up a modest 3.9%.

Norlight  Telecommunications,  Inc. had  year-to-date  pre-tax earnings of $24.3
million,  up 45.7%,  on a 28.3% revenue  increase to $77.0 million.  Part of the
network  build  into  Michigan  was  brought  into  service  early in the fourth
quarter.  The rest of the Michigan  network should be up by the end of the year,
producing an increase in that revenue stream.

IPC  Communication  Services had pre-tax earnings of $1.6 million,  after a $5.7
million  loss last year at this time.  Revenue  was  lower,  down 16.3% to $79.5
million, due to the closure of the northern California operation.

At Journal Sentinel Inc., pre-tax earnings were up 6.9% to $35.4 million,  while
sales reached $184.8 million, up just 2.8%. Even through classified  advertising
revenue  continued to decline,  particularly  in the  employment and real estate
categories, retail run-of-press advertising has been substantially ahead of last
year.

Pre-tax  earnings at Journal  Broadcast  Group  slipped  2.9% to $21.2  million,
although  revenue was up nearly 15% to $95.6 million with the first full quarter
of the addition of 13 radio stations in Wichita,  Omaha,  Tulsa and Springfield,
Mo. In Lansing, Mich.,  year-to-date earnings at WSYM-TV were up almost $500,000
over a year  ago on a 13.3%  revenue  increase.  We have  experienced  difficult
market conditions in Las Vegas, where pre-tax earnings trailed last year by $2.3
million at KTNV-TV. New leadership is now in place at the station.

Add Inc. had pre-tax earnings of $3.2 million, down from $4.3 million last year,
while  revenue was up 3.6% to $85.4  million.  Add Inc. has focused on improving
its  lagging  Florida   operation,   and  during  the  quarter  has  closed  the
Jacksonville  (Fla.)  Shopping  Guide and won the rights to publish the official
publication for the Kings Bay Naval Submarine Base.

NorthStar Print Group Inc. had pre-tax  earnings of $643,000,  just half of what
it was a year ago, as sales increased 3.9% to $44.5 million. While the Milwaukee
plant is having a solid year, the Norway-Watertown  operation has slipped due to
slower than  expected  new account  activity  and new product  sales.  The Label
Products & Design plant in Green Bay also has suffered  from soft demand for its
products.


                                       7
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
     (10 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations
                  ---------------------------------------------

The revenue dropoff grew to 11.2% at PrimeNet  Marketing  Services,  which had a
year-to-date  pre-tax loss of $1.1 million.  Recent additions to the sales force
in  Clearwater,  Fla.,  should  help grow  that  business,  particularly  in the
automotive category.

Our  commitment  to  growth  is  reflected  on the  cash  flow  statement  with,
year-to-date,  $127.8 million  invested in acquisitions  and an additional $46.1
million  in  capital  expenditures.  Our cash  flow from  continuing  operations
reached $86.0 million. Total assets of $608.1 million increased $23.9 million or
4.1% from  December 31, 1998.  At the end of the  quarter,  our total  borrowing
against our new debt facility was $10.6 million.  Stockholders' equity has grown
to $454.4 million.

YEAR 2000 ISSUES

Project Overview
----------------

Journal  Communications  initiated an enterprise-wide  effort in 1997 to address
the issues related to the ability of computer  programs and embedded  technology
to properly  distinguish between years beginning with "20" and "19". The project
plan includes 6 phases:

1.   An awareness  phase,  to educate and prepare  staff at all levels,  for the
     effort required to complete the project;
2.   A planning phase, during which a comprehensive  inventory of all technology
     is completed, assessed for risk, investigated for known compliance, vendors
     and  suppliers  surveyed,  and  strategies  for upgrade or  replacement  of
     non-compliant systems planned;
3.   A remediation  phase,  during which corrective actions planned in the prior
     phase are completed;
4.   A testing phase,  during which both corrected systems and those believed to
     be compliant are verified for correct handling of the year calculations;
5.   An  implementation  phase,  which includes  placing into  production  those
     systems that passed tests successfully, and
6.   A contingency planning phase, which includes planning for individual system
     issues as well as each  company's  planning  for Year 2000  related  issues
     outside of their control.

Current Status of the Year 2000 Project
---------------------------------------

The awareness  phase is a continuing  effort that has been underway  since 1997.
The  inventory is  substantially  complete,  including an assessment of the risk
associated  with  each item and  vendor.  Vendor  surveys  have been sent to the
critical  suppliers of the Company,  and a majority of the  responses  have been
received. Through these efforts and


                                       8
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
     (10 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations
                  ---------------------------------------------

those of a consultant  contracted in 1998 to assist with the planning phase, the
compliance status of technology  considered  critical to our operations has been
documented and corrective  action for systems impacted by the Year 2000 has been
planned.

Corrective  actions were complete for a majority of the critical  systems of the
Company by December 31, 1998. These included  systems  impacting the delivery of
goods or services,  safety, or revenues of the Company. The Company continues to
replace or upgrade all critical, date-impacted technology and should be complete
by December 1, 1999. Non-critical systems are generally in the assessment phase,
and replacements or upgrades are expected to be complete by December 1, 1999. In
both cases, the Company plans to use internal and external resources to make the
needed corrections to software and embedded technologies.

Communications  with vendors and  suppliers  have been reviewed to determine the
extent to which the Company may be vulnerable to the failure of these  suppliers
to  resolve  their  own Year 2000  issues.  As of this  time,  all  vendors  and
suppliers that would have a material  impact on operations  have been contacted.
Where a response  has not been  received,  or is  inadequate,  replacements  for
critical  vendors  and  suppliers  have been  identified,  or plans to  increase
inventory of critical  supplies have been prepared.  In the area of utilities or
other suppliers of on-demand services,  we have prepared  contingency plans that
permit continued operations in the event of interruptions in those services.

The Company  plans to complete all phases of its Year 2000 project on time based
upon the results to date and certain  assumptions of future events including the
continued  availability  of resources,  suppliers  meeting their  commitments to
deliver needed  upgrades or  replacements,  and other factors.  However,  actual
results could differ materially from those planned.  Specific factors that might
cause  such  material   differences   include,  but  are  not  limited  to,  the
availability and cost of personnel  needed to complete the project,  the ability
to locate and correct all impacted technology, and similar uncertainties.

Costs Associated with the Year 2000 Project
-------------------------------------------

Based upon presently available  information,  the Company has estimated that the
operating  costs  associated  with the Year 2000 project to date will total $2.8
million.  This includes the cost of third-party  resources used to assist in the
assessment  of  technology  at each of the  subsidiaries  and an estimate of the
internal labor costs associated with the project.

The total  estimated  capital  costs,  much of which  would  have been  incurred
regardless of Year 2000 issues,  were $5.9 million  through the end of 1998. The
Company  estimates  capital  costs for 1999 and  through the  completion  of the
project to be $1.2 million.


                                       9
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
     (10 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations
                  ---------------------------------------------

Labor and other  operating  costs  associated  with the project are estimated at
$2.8 million for the same period.  At this time, the Company does not anticipate
delaying any major information systems projects due to the Year 2000 project.

Risks Associated with Year 2000
-------------------------------

The Year 2000 is a complex and significant project, and,  accordingly,  contains
the risk of underestimating the tasks, resources,  and costs associated with its
successful completion. The risk of not finding a material Year 2000 problem that
may impact normal  business  activities or  operations  also exists.  Due to the
general  uncertainty  inherent in the Year 2000 problem,  resulting in part from
the  uncertainty  of the Year 2000  readiness of suppliers  and  customers,  the
Company is unable to determine at this time whether the consequences of the Year
2000  failures  will  have  a  material  impact  on  the  Company's  results  of
operations,  cash flows or financial condition.  Through the efforts of the Year
2000  project,  the  Company  is making  every  effort  to  reduce  the level of
uncertainty  about the Year 2000 problem and,  through its contingency  planning
efforts, mitigate the associated risks.

Contingency Plans
-----------------

Each of the operating companies is expected to complete  contingency planning at
the system  and  company  level.  In part,  the  contingency  plan's  goal is to
minimize identified  third-party  exposures.  With the assistance of consultants
contracted  to  facilitate,  this  effort  is  nearly  complete  at  all  of the
companies. The finalized plans are expected by December 1, 1999, with testing to
continue during December 1999.

         Item 3. Quantitative and Qualitative Disclosure of Market Risk
         --------------------------------------------------------------

There have been no material changes in the reported market risks since 12/31/98.


                                       10
<PAGE>
                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
   (10 Accounting Periods)


                           Part II. Other Information

                   Item 6 - Exhibits and Reports on Form 8-K
                   -----------------------------------------

     (b)  Reports on Form 8-K. On June 30,  1999, a report on Form 8-K
          was filed for the  acquisition of the issued and outstanding
          capital stock of Great Empire Broadcasting,  Inc. ("GEB"), a
          Kansas  corporation,  pursuant to a Stock Purchase Agreement
          dated August 24, 1998.

                                   Signatures
                                   ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                      JOURNAL COMMUNICATIONS, INC.
                                      ----------------------------
                                      Registrant



Date    November 19, 1999             /s/ Steven J. Smith
        -----------------             -----------------------------------------
                                      Steven J. Smith, Chairman and Chief
                                      Executive Officer



Date    November 19, 1999             /s/ Paul M. Bonaiuto
        -----------------             -----------------------------------------
                                      Paul M. Bonaiuto, Executive Vice President
                                      And Chief Financial Officer


                                       11
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended October 10, 1999                 Commission file number 0-7831
                  ----------------                                        ------
   (10 Accounting Periods)


                                 EXHIBIT INDEX

EXHIBIT NO.         DESCRIPTION

    27            FINANCIAL DATA SCHEDULE




                                       12