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                                                                  Exhibit 10(dd)


                               WMS INDUSTRIES INC.

                      2000 NON-QUALIFIED STOCK OPTION PLAN


                                    ARTICLE I

                               PURPOSE OF THE PLAN

     The 2000 Non-Qualified Stock Option Plan (the "Plan") is intended to
provide a method whereby "Employees," "Directors" and "Consultants and Advisers"
of WMS Industries Inc. (the "Company") and its "Subsidiaries" (as such quoted
terms are hereinafter defined) may be encouraged to acquire a proprietary
interest in the Company and whereby such individuals may realize benefits from
an increase in the value of the shares of Common Stock, $.50 par value per share
("Common Stock"), of the Company; to provide such Employees, Directors and
Consultants and Advisers with greater incentive and to encourage their continued
provision of services to the Company; and, generally, to promote the interests
of the Company and all of its stockholders. Under the Plan, from time to time on
or before April 17, 2010, options to purchase shares of Common Stock and related
Stock Appreciation Rights may be granted to such persons as may be selected in
the manner hereinafter provided on the terms and subject to the conditions
hereinafter set forth. Capitalized terms are defined in Article XV hereof.


                                   ARTICLE II

                           ADMINISTRATION OF THE PLAN

     SECTION 1. Subject to the authority as described herein of the Board of
Directors (the "Board") of the Company, the Plan shall be administered by the
Stock Option Committee of the Board (the "Committee") which is composed of at
least two members of the Board who are Non-Employee Directors. The Committee is
authorized to interpret the Plan and may from time to time adopt such rules and
regulations for carrying out the Plan as it may deem best. All determinations by
the Committee shall be made by the affirmative vote of a majority of its members
but any determination reduced to writing and signed by a majority of its members
shall be fully enforceable and effective as if it had been made by a majority
vote at a meeting duly called and held. Subject to any applicable provisions of
the Plan, all determinations by the Committee or by the Board pursuant to the
provisions of the Plan, and all related orders or resolutions of the Committee
or the Board, shall be final, conclusive and binding on all Persons, including
the Company and its stockholders, employees, directors and optionees.

     SECTION 2. All authority delegated to the Committee pursuant to the Plan
may also be exercised by the Board. Subject to the foregoing, in the event of
any conflict or inconsistency between determinations, orders, resolutions or
other actions of the Committee and the Board, the actions of the Board shall
control.

     SECTION 3. With respect to Section 16 of the 1934 Act, transactions under
the Plan are intended to comply with all applicable conditions of Rule 16b-3 or
its successors under the 1934 Act. To the extent any provision of the Plan or
action by the Committee fails to so comply, it shall be deemed null and void to
the extent permitted by law and deemed advisable by the Committee.




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                                   ARTICLE III

                            STOCK SUBJECT TO THE PLAN

     SECTION 1. The shares to be issued or delivered upon exercise of options or
rights granted under the Plan shall be made available, at the discretion of the
Board, either from the authorized but unissued shares of Common Stock of the
Company or from shares of Common Stock reacquired by the Company, including
shares purchased by the Company in the open market or otherwise obtained.

     SECTION 2. Subject to the provisions of Article X hereof, the aggregate
number of shares of Common Stock which may be purchased pursuant to options
granted at any time under the Plan shall not exceed 1,750,000. Such number shall
be reduced by the aggregate number of shares covered by options in respect of
which Stock Appreciation Rights are exercised.

     SECTION 3. Shares subject to any options which are canceled, lapse or are
otherwise terminated shall be immediately available for reissuance under the
Plan.

     SECTION 4. This Plan is intended to be a "broadly-based" plan, as defined
in Paragraph 312.04(h) of the New York Stock Exchange Listed Company Manual.
Therefore, during the first three years after the date the Plan is adopted, at
least a majority of the shares of Common Stock underlying options granted under
the Plan shall be granted to employees who are not officers or directors of the
Company.


                                   ARTICLE IV

                        PURCHASE PRICE OF OPTIONED SHARES

     Unless the Committee shall fix a greater or lesser purchase price, the
purchase price per share of Common Stock under each option granted to Employees,
Directors, Consultants and Advisers shall be one hundred percent (100%) of the
Fair Market Value (as hereinafter defined) of the Common Stock at the time such
option is granted.


                                    ARTICLE V

                            ELIGIBILITY OF RECIPIENTS

     Options will be granted only to Employees, Directors, Consultants or
Advisers of the Company or a Subsidiary.


                                   ARTICLE VI

                              DURATION OF THE PLAN

     Unless previously terminated by the Committee or the Board, the Plan will
terminate on April 17, 2010. Such termination will not terminate any option or
Stock Appreciation Right then outstanding.


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                                   ARTICLE VII

                         GRANT OF OPTIONS TO EMPLOYEES,
                       DIRECTORS, CONSULTANTS AND ADVISERS

     SECTION 1. Each option granted under the Plan shall constitute a
Non-Qualified Stock Option.

     SECTION 2. The Committee shall from time to time determine the Employees,
Directors, Consultants and Advisers to be granted options, it being understood
that options may be granted at different times to the same person. In addition,
the Committee shall determine subject to the terms of the Plan (a) the number of
shares subject to each option, (b) the time or times when the options will be
granted, (c) whether Stock Appreciation Rights will be granted in connection
with the grant of options, (d) the purchase price of the shares subject to each
option, (e) the time or times when each option and any related Stock
Appreciation Rights may be exercised and (f) any other matters which the
Committee shall deem appropriate.

     SECTION 3. All instruments evidencing options granted to Employees,
Directors, Consultants and Advisers under the Plan shall be in such form as the
Committee shall from time to time determine, which form shall be consistent with
the Plan and any applicable determinations, orders, resolutions or other actions
of the Committee or the Board.

     SECTION 4. The Committee, in its sole discretion, on the granting of an
option to an Employee, Director, Consultant or Adviser under the Plan may also
grant Stock Appreciation Rights relating to any number of shares but, except as
hereinafter provided, not more than fifty percent (50%) of the number of shares
covered by such option shall include Stock Appreciation Rights. Such options
shall be subject to such terms and conditions, not inconsistent with the Plan,
that the Committee shall impose, including the following:

           (i)   Stock Appreciation Rights may be granted only in writing and
     only attached to an underlying option at the time of the grant of the
     option;

           (ii)  Stock Appreciation Rights may be exercised only at the time
     when the option to which it is attached is exercisable;

           (iii) Stock Appreciation Rights shall entitle the optionee (or any
     person entitled to act under the provisions of the Plan) to surrender
     unexercised all or part of the then exercisable portion of the option to
     which the Stock Appreciation Rights are attached to the Company and to
     receive from the Company in exchange therefor a payment in cash equal to
     the excess, if any, of the then value of one share covered by such portion
     over the option price per share specified in such option (which excess is
     herein called the "Appreciated Value"), multiplied by the number of shares
     covered by the portion of the option so surrendered. For purposes of
     computation of the Appreciated Value, the value of one share shall be
     deemed to be the average Fair Market Value of such share during the
     four-week period immediately preceding the date of notice of exercise of
     the Stock Appreciation Rights;

           (iv)  if Stock Appreciation Rights attached to an option are
     exercised, such option shall be deemed to have been canceled to the extent
     of the number of shares surrendered on exercise of the Stock Appreciation
     Rights and no further options may be granted covering such shares; and

           (v)   if an option to which Stock Appreciation Rights are attached is
     exercised, such Stock Appreciation Rights shall be canceled to the extent
     necessary to cause the number of shares to which


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     such Stock Appreciation Rights relate not to exceed the number of remaining
     shares subject to such option.


                                  ARTICLE VIII

                           TRANSFERABILITY OF OPTIONS

     An option may be transferable by the optionee to the extent permitted by
the Committee as specified in the instrument evidencing the option as the same
may be amended from time to time. Except to the extent permitted by such
instrument, no option shall be transferable except by will or by the laws of
descent and distribution.


                                   ARTICLE IX

                               EXERCISE OF OPTIONS

     SECTION 1. Subject to Article XII hereof, each option (and any related
Stock Appreciation Rights) granted under the Plan shall terminate on the date
specified by the Committee which date shall be not later than the expiration of
ten years from the date on which it was granted.

     SECTION 2. A person electing to exercise an option or Stock Appreciation
Rights then exercisable shall give written notice to the Company of such
election and, if electing to exercise an option, of the number of shares of
Common Stock such person has elected to purchase. A person exercising an option
shall at the time of purchase tender the full purchase price of such shares,
which tender, except as provided in Section 3 of this Article IX, shall be made
in cash or cash equivalent (which may be such person's personal check) or, to
the extent permitted by applicable law, in shares of Common Stock already owned
by such person (which shares shall be valued for such purpose on the basis of
their Fair Market Value on the date of exercise), or in any combination thereof;
provided, however, that payment in shares of common stock already owned shall
not be permitted unless the chief financial officer of the Company determines
that such payment will not require the Company to recognize a compensation
expense under applicable accounting rules. In the event of payment in shares of
Common Stock already owned, such shares shall be appropriately endorsed for
transfer to the Company. The Company shall have no obligation to deliver shares
of Common Stock pursuant to the exercise of any option, in whole or in part,
until such payment in full of the purchase price therefor is received by the
Company.

     SECTION 3. In order to assist an optionee in the exercise of an option
granted under the Plan, the Committee or Board may, in its discretion,
authorize, either at the time of the grant of the option or thereafter (a) the
extension of a loan to the optionee by the Company, (b) the payment by the
optionee of the purchase price of the Common Stock in installments, (c) the
guarantee by the Company of a loan obtained by the optionee from a third party
or (d) make such other reasonable arrangements to facilitate the exercise of
options as are in accordance with applicable law. The Committee or Board shall
authorize the terms of any such loan, installment payment arrangement or
guarantee, including the interest rate and terms of repayment thereof, and shall
cause the instrument evidencing any such option to be amended, if required, to
provide for any such extension of credit. Loans, installment payment
arrangements and guarantees may be authorized without security, and the maximum
amount of any such loan or guarantee shall be the purchase price of the Common
Stock being acquired, plus related interest payments.


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     SECTION 4. Each option shall be subject to the requirement that if at any
time the Board shall in its discretion determine that the listing, registration
or qualification of the shares of Common Stock subject to such option upon any
securities exchange or under any state or Federal law, or the consent or
approval of any governmental regulatory body, is necessary or desirable as a
condition of or in connection with, the granting of such option or the issuance
or purchase of shares thereunder, such option may not be exercised in whole or
in part unless such listing, registration, qualification, consent or approval
shall have been effected or obtained free from any conditions not reasonably
acceptable to the Board. Unless at the time of exercise of an option and the
issuance of Common Stock so purchased, there shall be in effect as to such
Common Stock a registration statement under the Act, the optionee shall deliver
a certification (a) acknowledging that such shares of Common Stock may be
"restricted securities" as defined in Rule 144 promulgated under the Act; and
(b) containing such optionee's agreement that such Common Stock may not be sold
or otherwise disposed of except in compliance with applicable provisions of the
Act. In the event that the Common Stock is then listed on a national securities
exchange, the Company shall use its best efforts to cause the listing of the
shares of Common Stock subject to options upon such exchange.

     SECTION 5. The Company may establish appropriate procedures to provide for
payment or withholding of such income or other taxes as may be required by law
to be paid or withheld in connection with the exercise of options or any other
matters under the Plan, and to ensure that the Company receives prompt advice
concerning the occurrence of any event which may create, or affect the timing or
amount of, any obligation to pay or withhold any such taxes or which may make
available to the Company any tax deduction resulting from the occurrence of such
event.


                                    ARTICLE X

                                   ADJUSTMENTS

     SECTION 1. New option rights may be substituted for the options granted
under the Plan, or the Company's duties as to options outstanding under the Plan
may be assumed by a corporation other than the Company, or by a parent or
subsidiary of the Company or such corporation, in connection with any merger,
consolidation, acquisition, separation, reorganization, liquidation or other
similar corporate transaction in which the Company is involved. Notwithstanding
the foregoing or the provisions of this Article X, in the event such
corporation, or parent or subsidiary of the Company or such corporation, does
not substitute new option rights for, and substantially equivalent to, the
options granted hereunder, or assume the options granted hereunder, the options
granted hereunder shall terminate and thereupon become null and void (i) upon
dissolution or liquidation of the Company, or similar occurrence, (ii) upon any
merger, consolidation, acquisition, separation, reorganization, or similar
occurrence, where the Company will not be a surviving entity or (iii) upon a
transfer of substantially all of the assets of the Company or more than 80% of
the outstanding Common Stock in a single transaction; provided, however, that
each optionee shall have the right immediately prior to or concurrently with
such dissolution, liquidation, merger, consolidation, acquisition, separation,
reorganization or other similar corporate transaction, to exercise any unexpired
option granted hereunder whether or not then exercisable.

     SECTION 2. In the event that the Committee determines that any dividend or
other distribution (whether in the form of cash, shares, other securities, or
other property), recapitalization, stock split, reverse stock split,
reorganization, merger, consolidation, split-up, spin-off, combination,
repurchase, or exchange of shares or other securities of the Company, issuance
of warrants or other rights to purchase shares or other securities of the
Company, or other corporate transaction or event affects the shares such that an
adjustment is determined by the Committee to be appropriate in order to prevent
dilution or enlargement of the benefits or potential benefits intended to be
made available under the Plan, then, the Committee shall, in such manner as it
may deem equitable,


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adjust any or all of (i) the number of shares of Common Stock or other
securities of the Company (or number and kind of other securities or property)
with respect to which options may be granted and any limitations set forth in
the Plan, (ii) the number of shares of Common Stock or other securities of the
Company (or number and kind of other securities or property) subject to
outstanding options and (iii) the grant or exercise or target price with respect
to any option or, if deemed appropriate, make provision for a cash payment to
the holder of an outstanding option including, if necessary, the termination of
such an option. Without limiting the generality of the foregoing, any such
adjustment shall be deemed to have prevented any dilution and enlargement of an
optionee's rights if such optionee receives in any such adjustment rights which
are substantially similar (after taking into account the fact that the optionee
has not paid the applicable exercise price) to the rights the optionee would
have received had he exercised his outstanding options and become a stockholder
of the Company immediately prior to the event giving rise to such adjustment.

     SECTION 3. Adjustments and elections under this Article X shall be made by
the Committee whose determination as to what adjustments, if any, shall be made
and the extent thereof shall be final, binding and conclusive. Adjustments
required under this Article X shall also be deemed to increase by a like number
the aggregate number of shares authorized for purchase pursuant to options
granted under the Plan as set forth in Section 2 of Article III hereof.


                                   ARTICLE XI

                          PRIVILEGES OF STOCK OWNERSHIP

     No optionee, or legal representative, legatee, distributee or transferee of
such optionee, shall be entitled to any rights or privileges of a stockholder of
the Company in respect of any shares of Common Stock covered by an option until
such shares have been paid for in full and issued and delivered by the Company.


                                   ARTICLE XII

                      TERMINATION OF SERVICE OR EMPLOYMENT

     SECTION 1. In the event that an optionee shall cease his or her
relationship with the Company or a Subsidiary by voluntarily terminating such
relationship without the written consent of the Company, or if the Company or a
Subsidiary shall terminate for cause such relationship, unless otherwise
provided in the instrument evidencing such option, the option and any associated
Stock Appreciation Rights held by such optionee shall terminate forthwith.

     SECTION 2. If an optionee shall voluntarily terminate his or her
relationship with the Company or a Subsidiary with the written consent of the
Company, which written consent expressly sets forth a statement to the effect
that options which are exercisable on the date of such termination shall remain
exercisable, or if the optionee's relationship with the Company or a Subsidiary
shall have terminated by the Company or a Subsidiary for reasons other than
cause, unless otherwise provided in the instrument evidencing such option, such
optionee may exercise his or her option to the extent exercisable at the time of
such termination, at any time prior to the expiration of three months after such
termination or the date of expiration of the option as fixed at the time of
grant, whichever shall first occur. Options granted under the Plan to Employees
shall not be affected by any change in the position of employment so long as the
holder thereof continues to be an Employee, Director, Consultant or Adviser.




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     SECTION 3. The Committee or Board may also cancel, suspend, withhold or
otherwise limit or restrict any unexpired option and any Stock Appreciation
Right held by an optionee at any time if the optionee (i) is not in compliance
with all applicable provisions of the instrument evidencing the option or Stock
Appreciation Right; or (ii) engages in any activity in competition with any
activity of the Company or any Subsidiary, or inimical, contrary or harmful to
the interests of the Company and its Subsidiaries, including, but not limited
to: (A) conduct related to the optionee's employment for which either criminal
or civil penalties against the optionee may be sought, (B) violation of any
policies of the Company, including, without limitation, the Company's insider
trading policy or anti-harassment policies, (C) accepting employment with or
serving as a consultant, advisor or in any other capacity to an employer that is
in competition with or acting against the interests of the Company or any
Subsidiary, including employing or recruiting any present, former or future
employee of the Company or any Subsidiary, (D) disclosing or misusing any
confidential information or material concerning the Company or any Subsidiary or
(E) participating in a hostile takeover attempt against the Company.

     SECTION 4. Should an optionee die during the existence of the optionee's
relationship with the Company or after the cessation of the optionee's
relationship with the Company, unless otherwise provided in the instrument
evidencing such option, all of the optionee's options shall be terminated,
except that any option (and any related Stock Appreciation Rights), to the
extent exercisable by the optionee at the time of such death, may be exercised
within one year after the date of such death but not later than the expiration
of the option solely in accordance with all of the terms and conditions of the
Plan by the optionee's personal representatives or by the person or persons to
whom the optionee's rights under the option shall pass by will or by the
applicable laws of descent and distribution.


                                  ARTICLE XIII

                             AMENDMENTS TO THE PLAN

     The Board may at any time terminate or from time to time amend, modify or
suspend the Plan. The amendment or termination of the Plan shall not, without
the written consent of an optionee, adversely affect any rights or obligations
under any option theretofore granted to such optionee under the Plan.


                                   ARTICLE XIV

                           EFFECTIVE DATE OF THE PLAN

     The Plan shall be effective on April 18, 2000.


                                   ARTICLE XV

                                   DEFINITIONS

     For the purposes of this Plan, the following terms shall have the meanings
indicated:

     Act: The Securities Act of 1933, as amended, and the rules and regulations
promulgated thereunder.

     Code: The Internal Revenue Code of 1986, as amended and the regulations
promulgated thereunder.



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     Committee: Such term is defined in Article II, Section 1 hereof.

     Common Stock: Such term is defined in Article I hereof.

     Consultants and Advisers: Such term includes any third party retained or
engaged by the Company or any Subsidiary to provide services to the Company or
such Subsidiary, including any employee of such third party providing such
services.

     Director: Such term includes any director of the Company.

     Employee: Such term includes any officer as well as any full-time salaried
executive, managerial, professional, administrative or other employee of the
Company or a Subsidiary. Such term also includes an employee on approved leave
of absence provided such employee's right to continue employment with the
Company or a Subsidiary upon expiration of such employee's leave of absence is
guaranteed either by statute or by contract with or by a policy of the Company
or a Subsidiary and any consultant, independent contractor, professional advisor
or other person who is paid by the Company or a Subsidiary for rendering
services or furnishing materials or goods to the Company or a Subsidiary.

     Fair Market Value: The fair market value as of any date shall be determined
by the Committee or Board after giving consideration to the price of the Common
Stock in the public market and shall be determined otherwise in a manner
consistent with the provisions of the Code.

     1934 Act: The Securities Exchange Act of 1934, as amended and the rules and
regulations promulgated thereunder.

     Non-Employee Director: Any director of the Company who is a Non-Employee
Director as that term is defined in Rule 16b-3 promulgated under the 1934 Act,
except as otherwise determined by the Board of Directors.

     Non-Qualified Stock Option: An option which does not qualify under Section
422 of the Code.

     Person: Such term shall have the meaning ascribed to it under the 1934 Act.

     Plan: Such term is defined in Article I hereof and includes all amendments
hereof.

     Stock Appreciation Rights: The rights granted by the Committee pursuant to
Section 4 of Article VII hereof.

     Subsidiary: A "Subsidiary Corporation" of the Company as defined in Section
424 of the Code.




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