FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934



For Quarter Ending March 28, 1999             Commission file number    0-7831
                   --------------                                       ------
     (3 Accounting Periods)


                          JOURNAL COMMUNICATIONS, INC.

             (Exact name of registrant as specified in its charter)


           WISCONSIN                                   39-0382060           
 (State or other jurisdiction of         (I.R. S. Employer Identification No.)
  incorporation or organization)


P.O. Box 661,     333 W. State St.,         Milwaukee, Wisconsin        53203
--------------------------------------------------------------------------------
(Address of principal executive offices)                              (Zip Code)



                                  414-224-2728
              (Registrant's telephone number, including area code)





              (Former name, former address and former fiscal year,
                          if changed since last report)


        Indicate by check mark whether the  registrant (1) has filed all reports
        required to be filed by Section 13 or 15 (d) of the Securities  Exchange
        Act of 1934 during the  preceding 12 months (or for such shorter  period
        that the registrant was required to file such reports), and (2) has been
        subject to such filing requirements for the past 90 days. YES X NO

Number of shares of Common Stock Outstanding - March 28, 1999
27,446,081

<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.



Quarter Ended March 28, 1999                       Commission file number 0-7831
              --------------                                              ------



                                      INDEX

                                                                        Page No.
                                                                        --------
Part I.       Financial Information

              Item 1.  Financial Statements (Unaudited)

                   Consolidated Condensed Balance Sheets
                   March 28,1999 and December 31, 1998                     2

                   Consolidated Condensed Statements of Income
                   Three Periods Ended March 28, 1999 and
                   March 22, 1998                                          3

                   Consolidated Condensed Statements of Cash Flows
                   Three Periods Ended March 28, 1999 and
                   March 22, 1998                                          4

                   Notes to Consolidated Condensed
                   Financial Statements                                    5

              Item 2.  Management's Discussion and Analysis of
                       Financial Condition and Results of  Operations      7

              Item 3.  Quantitative and Qualitative Disclosure of
                       Market Risk                                        10


 Part II.     Other Information

              Item 6.  Exhibits and Reports on Form 8-K                   11


                                       1
<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.

For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

                Part 1, Item 1. Financial Statements (Unaudited)
                      Consolidated Condensed Balance Sheets
                      March 28, 1999 and December 31, 1998
                             (Dollars in thousands)
<TABLE>
<CAPTION>

ASSETS                                                          03/28/99                12/31/98
------                                                          --------                --------
                                                               (Unaudited)
Current assets:
<S>                                                             <C>                     <C>     
     Cash and cash equivalents                                  $133,582                $131,051
     Receivables, less allowance for doubtful
       accounts of $4,578 and $4,345                              89,468                  94,823
     Inventories:
          Paper and supplies                                      12,117                  10,910
          Work in process                                          2,373                   2,339
          Finished goods                                           5,170                   6,633
                                                               ---------               ---------
                                                                  19,660                  19,882

     Prepaid expenses                                              9,501                  16,211
     Deferred income taxes                                         6,690                   6,701
                                                               ---------               ---------

         Total current assets                                    258,901                 268,668

Property and equipment, at cost, less  accumulated
     depreciation of $257,080 and $249,279                       177,711                 178,338
Goodwill                                                          59,958                  60,339
FCC licenses                                                      45,326                  45,700
Other intangibles assets                                          16,935                  13,603
Deferred charges and other assets                                 13,029                  17,500
                                                               ---------               ---------

         Total assets                                           $571,860                $584,148
                                                               =========               =========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                           $ 45,622                $ 47,850
     Taxes on income                                               7,284                   5,761
     Accrued compensation                                         20,522                  24,137
     Deferred revenue                                             15,941                  16,092
     Accrued employee benefits                                    26,431                  25,557
     Other current liabilities                                    10,794                  11,456
     Current portion of long-term obligations                      1,423                   1,798
                                                               ---------               ---------

         Total current liabilities                               128,017                 132,651

 Long-term obligations                                             1,898                   1,643
 Deferred income taxes                                             1,970                   1,970
 Stockholders' equity:
      Common stock - authorized and issued
      28,800,000 ($0.125 par value)                                3,600                   3,600
      Retained earnings                                          470,593                 463,110
      Treasury stock, at  cost                                   (34,218)                (18,826)
                                                               ---------               ---------
         Total stockholders' equity                              439,975                 447,884
                                                               ---------               ---------
                                                            
         Total liabilities and stockholders' equity             $571,860                $584,148
                                                               =========               =========

Note:  The balance  sheet at December 31, 1998 has been derived from the audited
financial  statements at that date but does not include all the  information and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements.


     See accompanying notes to consolidated condensed financial statements.
</TABLE>



                                       2
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

<TABLE>
<CAPTION>

                   Consolidated Condensed Statements of Income
            (Dollars in thousands except share and per share amounts)

                                                                            Three Periods Ended
                                                                            -------------------
                                                                      03/28/99               03/22/98
                                                                      --------               --------
                                                                    (Unaudited)             (Unaudited)

<S>                                                              <C>                        <C>         
Net sales                                                        $     165,557              $    154,820
                                                                 -------------              ------------

Operating costs and expenses:
     Cost of sales                                                      88,945                    88,665
     Selling/administrative expenses                                    53,058                    50,748
                                                                 -------------              ------------
                                                                       142,003                   139,413
                                                                 -------------              ------------

Operating earnings                                                      23,554                    15,407

     Dividend and interest income, net                                   1,856                     1,411
     Gain on sale of assets                                                 45                        13
                                                                 -------------              ------------

Earnings before income taxes                                            25,455                    16,831

Provision for income taxes                                              10,451                     6,852
                                                                 -------------              ------------

Net income                                                       $      15,004              $      9,979
                                                                 =============              ============

Weighted average number of common
     shares outstanding                                             27,578,515                27,814,108
                                                                 =============              ============

Earnings per share                                               $        0.54              $       0.36
                                                                 =============              ============

Cash dividend per share                                          $        0.28              $      0.275
                                                                 =============              ============

</TABLE>






     See accompanying notes to consolidated condensed financial statements.


                                       3
<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

                 Consolidated Condensed Statements of Cash Flows
                             (Dollars in thousands)
<TABLE>
<CAPTION>
                                                                           Three Periods Ended
                                                                           -------------------
                                                                        03/28/99         03/22/98
                                                                        --------         --------
                                                                      (Unaudited)       (Unaudited)

Cash flow from operating activities:
<S>                                                                    <C>             <C>       
     Net earnings                                                      $  15,004       $    9,979
     Adjustments to net earnings for
       non-cash items:
       Depreciation and amortization                                       9,394            9,440
       Net gain from sales of assets                                         (45)             (13)
       Change in:
          Accounts receivable                                              5,071            5,479
          Inventories                                                         79            1,245
          Accounts payable                                                   354           (6,110)
          Other current assets and liabilities                             3,518           (5,657)
                                                                       ---------       ----------

       Net cash provided by operating activities                          33,375       $   14,363
                                                                       ---------       ----------

Cash flow from investing activities:
       Proceeds from sale of assets                                            1               13
       Property and equipment expenditures                                (7,872)          (8,684)
       Assets of business acquired                                          (188)          (6,194)
       Other-net                                                             89              (973)
                                                                       ---------       ----------

       Net cash used by investing activities                              (7,970)         (15,838)
                                                                       ---------       ----------

Cash flow from financing activities:
       Net increase (decrease) in long-term obligations                     (342)             172
       Net (purchases)/sales of treasury stock                           (14,804)          15,185
       Cash dividends                                                     (7,728)          (7,844)
                                                                       ---------       ----------

Net cash provided/(used) by financing activities                         (22,874)           7,513
                                                                       ---------       ----------

Net increase in cash and cash equivalents                                  2,531            6,038

Cash and cash equivalents
       Beginning of year                                                 131,051          111,002
                                                                       ---------       ----------
       March 28, 1999, and March 22, 1998                              $ 133,582       $  117,040
                                                                       =========       ==========

     See accompanying notes to consolidated condensed financial statements.
</TABLE>


                                       4
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

              Notes to Consolidated Condensed Financial Statements
                        (Unaudited, Dollars in thousands)

1.     Basis of Presentation

       The accompanying  unaudited  consolidated  condensed financial statements
       have been  prepared in  accordance  with  generally  accepted  accounting
       principles for interim financial information and with the instructions to
       Form 10-Q and Article 10 of  Regulations  S-X.  Accordingly,  they do not
       include  all of the  information  and  footnotes  required  by  generally
       accepted accounting principles for complete financial statements.  In the
       opinion of management,  all adjustments  (consisting of normal  recurring
       accruals)   considered  necessary  for  a  fair  presentation  have  been
       included.  Certain  amounts in the December  31, 1998 balance  sheet have
       been  restated to conform to  classifications  made in the March 28, 1999
       balance  sheet.  Operating  results for the three periods ended March 28,
       1999, are not necessarily  indicative of the results that may be expected
       for the year ended December 31, 1999. For further  information,  refer to
       the consolidated  financial  statements and footnotes thereto included in
       the Journal Communications,  Inc. annual report on Form 10-K for the year
       ended December 31, 1998.

2.     Accounting Periods

       The  Registrant   divides  its  calendar  year  into  thirteen  four-week
       accounting  periods,  except that the first and thirteenth periods may be
       longer or shorter to the extent  necessary to make each  accounting  year
       end on  December  31.  Registrant  follows a practice of  publishing  its
       financial  statement at the end of the third accounting period (its first
       quarter), at the end of the sixth accounting period (its second quarter),
       and at the end of the tenth accounting period (its third quarter).

3.     Segment Information

                                                    Three Periods Ended
                                                    -------------------
                                             03/28/99              03/22/98
                                             --------              ---------
                                           (Unaudited)            (Unaudited)
     Revenues by segment
     Publications                          $   74,158             $   67,255
     Broadcast                                 23,346                 20,734
     Printing                                  42,449                 48,075
     Telecommunications                        23,174                 16,254
     Direct Marketing                           3,173                  2,883
     Corporate and eliminations                  (743)                  (381)
                                           ----------             ----------

                                           $  165,557             $  154,820
                                           ==========             ==========


                                       5
<PAGE>

                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

              Notes to Consolidated Condensed Financial Statements
                        (Unaudited, Dollars in thousands)
<TABLE>
<CAPTION>

                                                                             Three Periods Ended
                                                                             -------------------
                                                                      03/28/99                03/22/98
                                                                      --------                --------
                                                                    (Unaudited)              (Unaudited)

     Earnings (losses) before income taxes by segment
<S>                                                                   <C>                      <C>      
     Publications                                                     $    9,598               $   8,246
     Broadcast                                                             4,985                   3,649
     Printing                                                              1,142                  (1,017)
     Telecommunications                                                    7,760                   4,157
     Direct Marketing                                                        110                      65
     Corporate and eliminations                                                5                     320

     Net interest and dividends                                            1,855                   1,411
                                                                      ----------               ---------

                                                                      $   25,455               $  16,831
                                                                      ==========               =========


<CAPTION>


                                                                             Three Periods Ended
                                                                             -------------------
                                                                      03/28/99                12/31/98
                                                                      --------                --------
                                                                    (Unaudited)              (Unaudited)
     Total assets by segment
<S>                                                                   <C>                      <C>      
     Publications                                                     $  119,009               $ 120,949
     Broadcast                                                           125,196                 127,598
     Printing                                                            101,521                 108,900
     Telecommunications                                                   63,222                  61,849
     Direct Marketing                                                     15,436                  15,292
     Corporate and eliminations                                          147,476                 149,560
                                                                      ----------               ---------

                                                                      $  571,860               $ 584,148
                                                                      ==========               =========
</TABLE>


4.     Comprehensive Income

       Total comprehensive  income was $14,621 for the three periods ended March
       28, 1999, and $9,849 for the three periods ended March 22, 1998.


                                       6
<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

          Item 2. Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations

Results of Operations

During the first  quarter,  consolidated  net earnings were up 50.4% over a year
ago to $15  million.  These  results  came on first  quarter  revenue  of $165.6
million, up 6.9%.

Retail  advertising  and shared and solo mail drove a 21.4%  increase in pre-tax
earnings at Journal  Sentinel Inc. to $10.8 million,  on sales of $57.7 million,
up 9.4%.  The  increase  in retail  revenue  offset a  softening  in  classified
employment  advertising,  compared  to last  year.  Newsprint  costs  were about
$470,000 below 1998's first quarter costs and are expected to be below last year
for the  remainder of 1999.  Journal  Sentinel also got a boost this year by the
extra six days in the first quarter,  compared with 1998,  because that included
an additional Sunday newspaper in Milwaukee.

Our other publishing  operation,  Add Inc., had a first quarter revenue increase
of 11.4% to $24.3 million,  but pre-tax earnings dropped from $502,000 last year
to  $68,000 in 1999.  Much of the  earnings  shortfall  was due to losses at two
Florida operations,  Clay Today in Orange Park and the Jacksonville  shopper, as
we invested in turnaround plans at both publications.

At Journal Broadcast Group Inc.,  pre-tax earnings grew 36.6% to $5 million,  on
sales of $23.3 million, up 12.6%. Earnings growth was particularly impressive at
WTMJ-TV in Milwaukee and at the radio operations in Omaha and Tucson.

Norlight Telecommunications Inc. continued its impressive growth, with a pre-tax
earnings  increase  from $4.2  million in 1998 to $7.8  million in 1999's  first
quarter,  an 86.7%  increase.  Revenue  was up 42.6% to $23.2  million.  Carrier
results have been  particularly  strong and should  continue  through the second
quarter.  The expansion of the fiber network into Michigan and Indiana should be
completed by the end of 1999.

A dramatic  turnaround  was reported at IPC  Communication  Services  with first
quarter  pre-tax  earnings of $234,000,  compared to a loss of $2.5 million last
year. Revenue in 1999 was $22.4 million, down 19.5% due to the closure last year
of the unsuccessful northern California plant.

At NorthStar Print Group Inc., the pre-tax loss was $338,000,  after last year's
first quarter positive  results of $329,000.  Bookings at Milwaukee were strong,
but Norway / Watertown  continued with year-to-date volume behind last year as a
result of the economic turmoil in Brazil. Label Products & Design was working to
gain back lost accounts in the face of aggressive pricing by competitors.



                                       7
<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations


PrimeNet Marketing Services had pre-tax earnings growth of 68.4% to $110,000 for
the first quarter on sales of $3.2 million, up 10%.

Cash  generated  from  operations  during the first  quarter was a strong  $33.4
million. Capital expenditures in the first quarter were $7.9 million, while $7.7
million was paid out in quarterly  dividends to  unitholders,  and $14.8 million
was  used to  repurchase  treasury  stock  that  should  quickly  be  resold  to
employees.

Total assets have decreased $12 million from December 31, 1998, to $572 million,
while stockholders' equity is $440 million.

YEAR 2000 ISSUES

Project Overview
Journal  Communications  initiated an enterprise-wide  effort in 1997 to address
the issues related to the ability of computer  programs and embedded  technology
to properly distinguish between years beginning with "20" and "19".
The project plan includes six phases:
1.     An awareness  phase,  to educate and prepare  staff at all levels for the
       effort required to complete the project;
2.     A  planning  phase,  during  which  a  comprehensive   inventory  of  all
       technology  is  completed,  assessed  for  risk,  investigated  for known
       compliance, vendors and suppliers surveyed, and strategies for upgrade or
       replacement of non-compliant systems planned;
3.     A remediation phase, during which corrective actions planned in the prior
       phase are completed;
4.     A testing phase,  during which both corrected  systems and those believed
       to  be  compliant   are  verified  for  correct   handling  of  the  year
       calculations;
5.     An  implementation  phase,  which includes  placing into production those
       systems that passed tests successfully, and
6.     A contingency  planning  phase,  which  includes  planning for individual
       system  issues as well as each  company's  planning for Year 2000 related
       issues outside of their control.


                                       8
<PAGE>




                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations


Current Status of the Year 2000 Project

The awareness  phase is a continuing  effort that has been underway  since 1997.
The  inventory is  substantially  complete  including an  assessment of the risk
associated with each item and vendor.  The noted exception is new  acquisitions,
for which an inventory and assessment  effort is in the planning  phase.  Vendor
surveys have been sent to  approximately  90% of the  critical  suppliers of the
Company,  and a majority of the  responses  have been  received.  Through  these
efforts and those of a consultant contracted in 1998 to assist with the planning
phase, the compliance status of over 90% of the inventoried technology is known.
As a result, corrective action for over 3/4 of the Company's technology impacted
by the Year 2000 has been planned.

Corrective  actions were complete for a majority of the critical  systems of the
Company by December 31, 1998. These included  systems  impacting the delivery of
goods or  services,  safety,  or revenues of the Company.  The Company  plans to
replace or upgrade all critical,  date-impacted technology by September 1, 1999.
Non-critical  systems are generally in the planning  phase.  In both cases,  the
Company  plans to use both  internal and  external  resources to make the needed
corrections to software and embedded technologies.

Communications  with vendors and suppliers  are being  reviewed to determine the
extent to which the Company may be vulnerable to the failure of these  suppliers
to resolve  their own Year 2000  issues.  The Company will assess and attempt to
mitigate its risks with respect to the failure of these entities to be Year 2000
ready through a variety of options,  including  contingency  planning and vendor
selection, where practical.

The Company  plans to complete all phases of its Year 2000 project on time based
upon the results to date and certain  assumptions of future events including the
continued  availability  of resources,  suppliers  meeting their  commitments to
deliver needed  upgrades or  replacements,  and other factors.  However,  actual
results could differ materially from those planned.  Specific factors that might
cause  such  material   differences   include,  but  are  not  limited  to,  the
availability and cost of personnel  needed to complete the project,  the ability
to locate and correct all impacted technology, and similar uncertainties.


                                       9
<PAGE>



                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

              Management's Discussion and Analysis of Consolidated
                  Financial Condition and Results of Operations


Costs Associated with the Year 2000 Project

Based upon presently available  information,  the Company has estimated that the
operating  costs  associated  with the Year 2000  project to date have been $2.3
million.  This includes the cost of third-party  resources used to assist in the
assessment  of  technology  at each of the  subsidiaries  and an estimate of the
internal labor costs associated with the project.

The total  estimated  capital  costs,  much of which  would  have been  incurred
regardless of Year 2000 issues,  were $5.9 million  through the end of 1998. The
Company  estimates  capital  costs for 1999 and  through the  completion  of the
project to be $1.2 million.  Labor and other operating costs associated with the
project are  estimated at $2.7 million for the same  period.  At this time,  the
Company does not anticipate  delaying any major information systems projects due
the Year 2000 project.

Risks Associated with Year 2000

The Year 2000 is a complex and significant  project and,  accordingly,  contains
the risk of underestimating the tasks, resources,  and costs associated with its
successful completion. The risk of not finding a material Year 2000 problem that
may impact normal  business  activities or  operations  also exists.  Due to the
general  uncertainty  inherent in the Year 2000 problem,  resulting in part from
the  uncertainty  of the Year 2000  readiness of suppliers  and  customers,  the
Company is unable to determine at this time whether the consequences of the Year
2000  failures  will  have  a  material  impact  on  the  Company's  results  of
operations,  cash flows or financial condition.  Through the efforts of the Year
2000  project,  the  Company  is making  every  effort  to  reduce  the level of
uncertainty  about the Year 2000 problem and,  through its contingency  planning
efforts, mitigate the associated risks.

Contingency Plans

Each of the operating companies is expected to complete  contingency planning at
the system and company level. In part, the contingency plan's goal is to attempt
to minimize  identified  third-party  exposures.  While some of the subsidiaries
have begun this effort,  a majority of the  companies are expected to begin this
effort in earnest in the second quarter of 1999.

         Item 3. Quantitative and Qualitative Disclosure of Market Risk

There have been no material changes in the reported market risks since 12/31/98.



                                       10
<PAGE>


                                    FORM 10-Q
                          JOURNAL COMMUNICATIONS, INC.


For Quarter Ended March 28, 1999                   Commission file number 0-7831
                  --------------                                          ------
     (3 Accounting Periods)

                           Part II. Other Information

                    Item 6 - Exhibits and Reports on Form 8-K

       (b)    Reports  on Form 8-K.  There were no reports on Form 8-K filed for
              the three accounting periods ended March 28, 1999.


                                   Signatures

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                     JOURNAL COMMUNICATIONS, INC.
                                     Registrant




Date       May 11, 1999              /s/Steven J. Smith
                                     Steven J. Smith, Chairman and Chief
                                     Executive Officer




Date       May 11, 1999              /s/Paul M.Bonaiuto
                                     Paul M. Bonaiuto, Executive Vice President
                                     And Chief Financial Officer


                                       11