EXHIBIT 12

EXHIBIT 12

JOSTENS, INC. AND SUBSIDIARIES

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)



|                                                                                              |  | Three months ended |         |   | Years ended   
|--------------------------------------------------------------------------------------------- |  | ------------------ | ------- | - | --------------
|Dollars in thousands                                                                          |  | March 29, 2003     |         |   | March 30, 2002
|Earnings                                                                                      |  |                    |         |   |               
|Income (loss) from continuing operations before income taxes                                  |  | $                  | (14,619 | ) |               
|Interest expense (excluding capitalized interest)                                             |  |                    | 13,989  |   |               
|Portion of rent expense under long-term operating leases representative of an interest
factor |  |                    | 325     |   |               
|                                                                                              |  |                    |         |   |               
|Total earnings                                                                                |  | $                  | (305    | ) |               
|                                                                                              |  |                    |         |   |               
|                                                                                             
|Fixed charges                                                                                 |  |                    |         |   |               
|Interest expense (including capitalized interest)                                             |  | $                  | 13,989  |   |               
|Portion of rent expense under long-term operating leases representative of an interest
factor |  |                    | 325     |   |               
|                                                                                              |  |                    |         |   |               
|Total fixed charges                                                                           |  | $                  | 14,314  |   |               
|                                                                                              |  |                    |         |   |               
|                                                                                             
|Ratio of earnings to fixed charges                                                            |  |                    | 1      |   |               

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|1 |  | For the three months ended March 29, 2003 and March 30, 2002, earnings did not cover fixed charges by $14.6 million and $11.1 million, respectively.
|- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------

|2 |  | For the year ended December 30, 2000, earnings did not cover fixed charges by $10.5 million.
|- |  | --------------------------------------------------------------------------------------------