# Patent

## Title
Providing location information using matrix code

## Abstract

A method for providing a user of a mobile electronic device with information regarding the geographic location of a business entity. The method includes detecting, utilizing the mobile electronic mobile device, a matrix code. The matrix code is encoded with data relating to the business entity. The method further includes retrieving, utilizing the electronic mobile device, GPS data relating to any or all of a current geographic location of the electronic mobile device and a reference geographic location. The method further includes generating, utilizing the electronic mobile device, a request for location information with respect to the business entity.

## Background
FIELD OF THE INVENTION
The present disclosure relates to systems and methods for mobile wireless communications and more particularly to systems and method for providing location and/or navigational data to users of mobile wireless communication devices using matrix code.
SUMMARY
In one embodiment, the present disclosure relates to a method for providing a user of a mobile electronic device with information regarding the geographic location of a business entity. The method includes detecting, utilizing the mobile electronic mobile device, a matrix code. The matrix code is encoded with data relating to the business entity. The method further includes retrieving, utilizing the electronic mobile device, GPS data relating to any or all of a current geographic location of the electronic mobile device and a reference geographic location. The method further includes generating, utilizing the electronic mobile device, a request for location information with respect to the business entity. The request for location information may include business entity identifying information and GPS data.
In one embodiment, the present disclosure relates to a system for providing location information pertaining to a particular business entity. The system includes a mobile device. The mobile device includes an optical input device configured to optically detect a machine readable code, a position determination system configured to acquire GPS data, and a processing unit communicably coupled to the optical input device and the GPS receiver. The machine readable code includes information relating to the particular business entity. The processing unit is provided with computer implemented instructions to decode the machine readable code and generate for transmission over a network a location information request that includes at least a portion of the information relating to the particular business entity and GPS data.
It is to be understood that both the foregoing general description and the following detailed description are for purposes of example and explanation and do not necessarily limit the present disclosure. The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate subject matter of the disclosure. Together, the descriptions and the drawings serve to explain the principles of the disclosure.



BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a block diagram illustrating a system for providing a user with information regarding the geographic location of a business entity or business entity facility using a matrix code.
FIG. 2 is a flow chart illustrating a method for providing a user with location and/or navigational information with respect to one or more of a business entity's facilities in accordance with some embodiments of the present disclosure. This method may be performed by the system of FIG. 1.
FIGS. 3A-3B are diagrams illustrating an example system for providing a user of an electronic device with information regarding the geographic location of a business entity facility. The system may be the system of FIG. 1.



DETAILED DESCRIPTION OF THE EMBODIMENTS
The description that follows includes sample systems, methods, and computer program products that embody various elements of the present disclosure. However, it should be understood that the described disclosure may be practiced in a variety of forms in addition to those described herein.
The present disclosure relates to systems and methods for mobile wireless communications and more particularly to systems and method for providing location and/or navigational data to users of mobile wireless communication devices using matrix code.
Typically, advertisements are intended to generate consumer interest for a business entity's products and/or services. For an advertising business entity having one or more “brick and mortar” facilities, often times it is necessary for the targeted consumer to travel to one of these facilities to carryout a transaction. Therefore, it is desirable for advertisers to provide the targeted consumer with fast and convenient access to information regarding the location of the “brick and mortar” facilities that are nearest and/or most accessible to the targeted consumer.
Mobile devices carried by consumers often have the ability to determine their location, such as through the use of GPS. Moreover, these mobile devices are often equipped with the capability to transmit and receive data over a network. The present disclosure relates to systems and methods that utilize the GPS and data transmission capabilities of mobile devices to provide consumers with convenient access to information regarding the location of a business entity and/or its facilities.
FIG. 1 is a block diagram illustrating a system 100 for providing a user with information regarding the geographic location of a business entity or business entity facility using a matrix code. As used herein, “business entity” may refer to any type of business such as, for example, retailers, service providers, financial institutions, and the like. In some embodiments, the system 100 may include a mobile device 101, which may be equipped with an optical reading device 103 and a GPS receiver 105, in communication with a server 107 over a network 109.
In various embodiments, the mobile device 101 may be any mobile wireless client device, e.g., a cell phone, pager, a personal digital assistant, a tablet device, a mobile computer, or the like, capable of transmitting data over a network. The mobile device 101 may include one or more processing units 115, one or more non-transitory storage media 117, and one or more presentation devices 119 (such as a display screen, a speaker, and the like). The processing unit 115 may direct the overall operation of mobile device 101. A computer program or set of instructions may be coded or otherwise implemented on the processing unit 115 to enable the processing unit 115 to carry out the device operation. As will be described in more detail below, the processing unit 115 may retrieve and/or process information from the optical reading device 103 and the GPS receiver 105 and transmit this information over the network 109 to the server 107. In one embodiment, an Internet or World Wide Web (“Web”) browser may be coded into, or otherwise accessed by, the processing unit 115 and used as an application for the mobile device 101. Alternatively, any suitable application and/or operating system may be employed.
In illustrative embodiments, the storage media 117 may interface with the processing unit 115 and may store program code and provide storage space for data useful in executing the program code and carrying out mobile device functions. The storage media 117 may take the form of, without limitation: a magnetic storage medium; optical storage medium; magneto-optical storage medium; read only memory; random access memory; erasable programmable memory; flash memory; and so on). The features and functionality of the systems and methods of the present disclosure described below may be implemented using hardware, software or a combination of hardware and software. If implemented as software, the software may run on the one or more of the processing units 115 or be stored in the storage media 117.
In illustrative embodiments, the mobile device 101 may include an optical reading device 103 such as, for example, a camera, a laser scanner, or the like. The optical reading device 103 may be integrated into the mobile device 101 or provided as a separate component in communication with the mobile device 101. The optical reading device 103 may be configured to detect and/or record a machine readable code such as, for example, a matrix code, which has been made available to a user of the mobile device 101. Generally, a “QR code” may refer to a matrix barcode (e.g., two-dimensional code) that is readable by scanners, mobile phones, or other electronic device with optical capabilities, which employs geometrical patterns to convey information as a printed pattern of black and white image. The QR codes may be presented to users of the mobile device 101 on or in conjunction with, for example, billboard ads, in-store displays, business cards, advertisements, and coupons, and may be in print form or in electronic form such as, for example, a television system, a personal computer monitor, a display of a car navigation system or any other electronic device that is capable of displaying a picture being composed of a plurality of images in a time series.
In various embodiments, QR codes may be provided to a user on a display device (e.g., a cathode ray tube display, a liquid crystal display, a plasma display, a computer monitor, etc.) that displays audio/visual content received from an electronic device (e.g., a set top box, a television receiver, etc.). The audio/visual content (e.g., television programming, video on demand, etc.) may be received by the electronic device from a content provider (e.g., a cable television provider, a satellite television provider, a video on demand provider, etc.).
In some embodiments, the content received from the content provider may include one or more QR codes. Alternatively, or additionally, the electronic device that receives the content from the content provider may generate one or more QR codes for incorporation into the content. For example, the electronic device may be a set top box that receives content from a television provider, and the electronic device may generate QR codes that are selectively overlaid on and/or combined with the content provided by the television provider and subsequently displayed to users on the display device.
In some embodiments, the information encoded in the QR code (“code data”) may relate to a particular business entity or business entity facility such as, for example, identifying information (e.g., name, unique ID) and/or address information (e.g., street address). Alternatively, the code data may include any information relating to the particular business entity. In further alternatives, the code data may include information relating to a category of business entities (e.g., Honda dealerships, Italian restaurants, etc.) In embodiments in which the code data includes address information, the code data may include, for example, address information for each or a portion of a plurality of facilities of a particular business entity. Alternatively, as will be discussed in further detail below, the relevant address information or a portion of the relevant address information may only be available to the mobile device 101 over the network 109.
In various embodiments, the code data may also include information for transmitting information to the server 107. For example, the code data may include information regarding how the mobile device 101 will transmit the information to the server 107 (such as including a web address, network address, or the like) such that the mobile device 101 may automatically transmit the relevant code data to the server 107. Alternatively, information regarding how the mobile device 101 will transmit the information to the server 107 may be previously stored to a database accessible to the one or more processing units 115. For example, a user of the mobile device 101 may input the information, such as via a user interface of the mobile device 101, or the information may be stored to a storage device accessible to the one or more processing units 115 in conjunction with the installation of one or more software applications.
In illustrative embodiments, the processing unit 115 may be configured such that when a user of the mobile device 101 utilizes the optical reading device 103 to detect and/or record a QR code, the processing unit 115 may decode the QR code to obtain the code data, and may automatically initiate a request to the server 107, based at least in part on the code data, to provide location information pertaining to a particular business entity identified in the code data. Alternatively, the processing unit 115 may store the code data to a database accessible to the processing unit 115, and a request to server 107 may be initiated after manual prompting by a user of the mobile device 101. While the foregoing has been described with respect to embodiments in which the processing unit 115 decode the QR code, it is to be appreciated that the processing unit 115 may transmit the “raw” image data constituting the QR code to another electronic device communicably coupled to the mobile device 101 for decoding such as, for example, to the server 107.
In various embodiments, the mobile device 101 may include a position determination system, or GPS receiver 105 that determines the location of the mobile device 101. The GPS receiver 105 may be integrated into the mobile device 101 or provided as a separate component in communication with the mobile device 101 (e.g., a GPS navigational device in communication with the mobile device 101). Generally, the GPS receiver 105 may determine a location of the mobile device in terms of parameters such as latitude, longitude, height, speed of travel, and other useful location or position parameters (“GPS data”).” While the present disclosure is described with respect to embodiments in which the position determination system employs GPS technology, it is to be understood that any suitable position determination systems such as, for example, triangulation systems, are within the scope of the present disclosure. In various embodiments, after a user of the mobile device 101 utilizes the optical reading device 103 to detect a QR code, the processing unit 115 may retrieve GPS data of the mobile device 101 and may transmit the retrieved GPS data, along with the code data, to the server 107. Alternatively, the code data and the GPS data may be provided in separate transmissions and appropriately linked.
In some embodiments, the GPS data retrieved by the processing unit 115 may include data with respect to the current geographic location of the mobile device 101. Alternatively, or additionally, the GPS data retrieved by the processing unit 115 may include reference GPS data which has been previously stored to a storage device accessible to the processing unit 115. For example, in one embodiment, users of the mobile device 101 may establish reference geographic locations such as, for example, relating to the geographic location of a users primary residence, place of work, or other location of relevance to the user.
In illustrative embodiments, the mobile device 101 may communicate with other devices via a network 109. The network 109 may be a cellular network, satellite network, Bluetooth network, Wi-Fi network, or any other wireless communication network. In addition to communication with other wired or wireless communication devices, the network 109 may permit communication between the mobile device 101 and the server 107.
In various embodiments, the server 107 may be configured to receive information from the mobile device 101. For example, the server 107 may be configured to receive requests from the mobile device 101 to provide location information pertaining to a particular business entity. As discussed above, the request may transmitted from the mobile device 101 and include, for example, code data obtained from a machine readable code (e.g., QR code). The code data may include, for example, information that identifies a particular business entity or a category of business entities. The request may further include GPS data obtained by the GPS receiver 105 associated with the mobile device 101.
In some embodiments, subsequent to receiving a request from the mobile device 101, the server 107 may process the request. Processing of the request may include, for example, any or all of: identifying a particular business entity or category of business entities from the code data; retrieving address data accessible to the server 107 relating to one or more geographic locations of the particular business entity or business entities in the category; and relating and/or comparing the retrieved address data to the GPS data; as well as similar operations.
In illustrative embodiments, based at least in part on the processed request, the server 107 may generate a response for transmission back to the mobile device 101. The response may include information relating to the geographic locations of a particular business entity identified in the code data, or a particular business entity from the category identified in the code data. For example, the response may include address information (e.g., street address) and/or navigation information with respect to one or more of the identified business entity's facilities. The navigation information may include text instructions for reaching a particular location, a combination of textual and graphical information for reaching a particular location, a map segment, an icon that represents a location of the mobile device 101 or one or more reference locations on the map segment, an icon that represents a location of an identified location of the particular business entity on the map segment, and/or other navigation information.
In embodiments in which the business entity identified in the code data operates a plurality of facilities or in which a category (e.g., Honda dealerships) identified in the code data corresponds to a plurality of facilities, the server 107 may identify the closest facility, or identify one or more of the facilities within a pre-defined proximity relative to the GPS data. In embodiments in which the server 107 identifies facilities within a pre-defined proximity, the server 107 may additionally categorize the identified facilities such as by, for example, distance, travel time, and the like.
In some embodiments, the server 107 may transmit the response to the mobile device 101 such that the location and/or navigation information may be presented to the user via the one or presentation devices 119 of the mobile device 101 and/or a presentation device of a electronic device communicably coupled to the mobile device 101. The response may be configured such that it is presentable via the one or more presentation devices textually, graphically, audibly, or any combination thereof. The server 107 may include one or more processing units which execute instructions stored in one or more non-transitory storage media in order to perform the above described functions. The server 107 may also include or be in communication with one or more databases 111 having data relating to the geographical locations of the business entities for which the QR codes of the present disclosure have been created, which may be retrieved by the server 107. While the foregoing has been described with respect to embodiments in which the processing operations are carried out by a single server 107, it is to be appreciated that the processing operations could be carried by any number of servers that are communicably coupled.
In some embodiments, the server 107 may interface with one or more third party services accessible over the network 109 to generate the location and/or navigation information. For example, portions of the location and/or navigation information may be supplied to the server 107 by an online supplier of maps and directions (e.g., MapQuest, GoogleMaps, etc.).
In alternative embodiments, one or more of the processing operations described above as being carried out by the server 107 may be carried out by the mobile device 101. For example, in embodiments in which the response communicated from the server 107 includes only address data, the processing unit 115 of the mobile device 101 may be configured to relate GPS data to the address data, and/or generate location and/or navigation information to one or more facilities of the particular business entity. Alternatively, the mobile device 101 may be in communication with a GPS navigation device (e.g., handheld, integrated vehicle) which may perform one or more of the processing operations. For example, the mobile device 101 may communicate address data received from the server 107 to the GPS navigation device and the GPS navigation device may relate GPS data to the address data and/or generate location and/or navigation information for display to a user.
In further alternatives, the mobile device 101 may be configured to provide location and/or navigation information in the absence of communication with the server 107. For example, in embodiments in which all or a portion of the relevant address information is embedded in the QR code, either or both of the mobile device 101 and a GPS navigation device in communication with the mobile device may be configured to relate GPS data to the address data supplied by the QR code and/or generate location and/or navigation information for display to a user.
FIG. 2 illustrates a method 200 for providing a user with location and/or navigational information with respect to a business entity and/or one or more of the business entity's facilities in accordance with some embodiments of the present disclosure. The method 200 may be performed by the system 100 of FIG. 1. The flow begins at block 201 and may proceed to block 202 where a user of the mobile device 101 may employ the optical reading device 103 to detect and/or record a matrix code, which has been made available to a user of the mobile device 101. As discussed above, the matrix code may be provided in print or electronic form on or in conjunction with, for example, an advertisement. The flow then proceeds to block 203 where the one or more processing units 115 of the mobile device 101 decode the matrix code. Decoding the detected matrix code may include, for example, decoding information regarding a specific business entity or business entity facilities and/or information regarding how the mobile device 101 will transmit a request to the server 107. The flow may then proceed to block 204 where the mobile device retrieves GPS data. The GPS data may be retrieved from the GPS receiver 105 (e.g., current GPS data) and/or one or more storage devices accessible to the processing units 115 (e.g., reference GPS data).
At block 205, the processing units 115 may transmit a request to the server 107 to provide information regarding the geographic location of a business entity identified from the code data. The request may include, for example, information identifying the business entity and/or GPS data. Upon receipt of the request at the server 107, the flow may proceed to block 206 where the server 107 retrieves information from the databases 111 regarding the geographic location of one or more facilities of the identified business entity. The flow may then proceed to block 207.
At block 207, the server 107 may relate and/or compare the geographic location information of one or more facilities of the identified business entity to the GPS data. The flow may then proceed to block 208 where the server 107 may, based at least in part on the comparison, generate a response to the request that includes, for example, location and/or navigation information with respect to one or more facilities of the business entity identified from the code data. For example, the request may include a street address of one or more facilities and/or textual and/or graphical navigational instructions to reach one or more of the facilities. The flow may then proceed to block 209.
At block 209, the server 107 may transmit the response to the processing unit 115 of the mobile device 101. The flow may then proceed to block 210 where the processing units 115 receives and subsequently transmits at least the portion of the response corresponding to the location and/or navigational information the to the presentation device 119, or to another electronic device in communication with the mobile device 101 (e.g., GPS navigational device) for display to a user. The flow may then proceed to block 211 and end.
It should be understood that the specific steps as well as the specific order or hierarchy of steps described in method 200 is an example of a sample approach. In other implementations, some of the specific steps as well as the specific order or hierarchy of steps in the method may be rearranged while remaining within the disclosed subject matter.
FIGS. 3A-3B illustrate an example system 300A-300B for providing a user 301A-301B of a mobile device 304A-304B device with information regarding the geographic location of a business entity. The system may be the system of FIG. 1. As illustrated in FIG. 3A, a user 301A is viewing an advertisement of a business entity that is being displayed on a television screen 302A of a television 305A. Also as illustrated, the user 301A possesses a mobile device 304A which he may utilize to capture one or more matrix codes 306 displayed in conjunction with the television advertisement. The mobile device 304A is equipped with a GPS receiver that determines the location of the mobile device 304A. In order to receive information regarding the geographic location of the advertising business entity, the user 301A takes a picture of the QR code 306 on the screen 302A of the television 305A with the mobile device 304A that is executing a QR code reader program. The QR code reader program detects and decodes the QR code. Based on the decoded information, the mobile device 304A transmits decoded information specific to the advertising business entity and information received from the GPS receiver to a server. The server may process the information received from the mobile device 304A and generate a response related to a geographic location of the advertising business entity that is nearest to the user. FIG. 3B depicts a response from the server received by the mobile device 304B and displayed to the user 301B on a display screen 307B.
In the present disclosure, the methods disclosed may be implemented as sets of instructions or software readable by a device. Further, it is understood that the specific order or hierarchy of steps in the methods disclosed are examples of sample approaches. In other embodiments, the specific order or hierarchy of steps in the method can be rearranged while remaining within the disclosed subject matter. The accompanying method claims present elements of the various steps in a sample order, and are not necessarily meant to be limited to the specific order or hierarchy presented.
The described disclosure may be provided as a computer program product, or software, that may include a non-transitory machine-readable medium having stored thereon instructions, which may be used to program a computer system (or other electronic devices) to perform a process according to the present disclosure. A non-transitory machine-readable medium includes any mechanism for storing information in a form (e.g., software, processing application) readable by a machine (e.g., a computer). The non-transitory machine-readable medium may take the form of, but is not limited to, a magnetic storage medium (e.g., floppy diskette, video cassette, and so on); optical storage medium (e.g., CD-ROM); magneto-optical storage medium; read only memory (ROM); random access memory (RAM); erasable programmable memory (e.g., EPROM and EEPROM); flash memory; and so on.
It is believed that the present disclosure and many of its attendant advantages will be understood by the foregoing description, and it will be apparent that various changes may be made in the form, construction and arrangement of the components without departing from the disclosed subject matter or without sacrificing all of its material advantages. The form described is merely explanatory, and it is the intention of the following claims to encompass and include such changes.
While the present disclosure has been described with reference to various embodiments, it will be understood that these embodiments are illustrative and that the scope of the disclosure is not limited to them. Many variations, modifications, additions, and improvements are possible. More generally, embodiments in accordance with the present disclosure have been described in the context or particular embodiments. Functionality may be separated or combined in blocks differently in various embodiments of the disclosure or described with different terminology. These and other variations, modifications, additions, and improvements may fall within the scope of the disclosure as defined in the claims that follow.

## Claims

1. A method for providing a user of a mobile electronic device with information regarding the geographic location of a business entity, the method comprising:
detecting, utilizing the mobile electronic device, a matrix code displayed with an advertisement for the business entity, wherein the matrix code is encoded with data relating to the business entity;
decoding, at the mobile electronic device, the matrix code to retrieve the data relating to the business entity
retrieving, utilizing the mobile electronic device, global positioning system (GPS) data relating to at least one of a current geographic location of the electronic mobile device or a reference geographic location;
generating, utilizing the mobile electronic device, a request for location the business entity, the request for location information including business entity identifying information retrieved from the decoded code and the GPS data previously retrieved;
transmitting over a network, utilizing the mobile electronic device, the request for location information to a server for processing;
receiving at the mobile electronic device, a response to the request, wherein the response comprises the geographic location of one or more establishments of the business entity from a plurality of establishments of the business entity, wherein the one or more establishments from the plurality of establishments are selected within a predefined proximity relative to the retrieved GPS data relating to at least one of the current geographic location of the electronic mobile device or the reference geographic location; and
displaying, utilizing the mobile electronic device or an electronic device communicatively coupled to the mobile electronic device, the response, wherein the display categorizes the one or more establishments by one or both of distance and travel time.

2. The method of claim 1, further comprising processing, utilizing the server, the request for location information.

3. The method of claim 2, wherein the business entity identifying information comprises a unique identifier.

4. The method of claim 3, further comprising retrieving, utilizing the server, information regarding the geographic location of the business entity from a storage device accessible to the server.

5. The method of claim 4, wherein processing the request for location information comprises comparing the information regarding the geographic location of the business entity to the GPS data.

6. The method of claim 5, further comprising generating, utilizing the server, a response to the request based at least in part on the comparison.

7. The method of claim 1, wherein generating the request is carried out automatically after the matrix code is detected.

8. The method of claim 1, wherein the matrix code comprises a quick response (QR) code.

9. The method of claim 1, wherein the mobile device is a wireless communications device.

10. The method of claim 1, wherein the retrieved GPS data relates to a reference geographic location previously established by a user, and saved in the mobile electronic device, for use in the request, and further wherein the establishment from the plurality of establishments is selected based on its proximity to the reference geographic location.

11. The method of claim 1, wherein the matrix code is detected on a display device that displays matrix codes received electronically from a content provider.

12. A system for providing location information pertaining to a particular business entity, comprising:
a mobile device comprising:
an optical input device configured to optically detect a machine readable code, wherein the machine readable code includes information relating to the particular business entity;
a position determination system configured to acquire global positioning system (GPS) data; and
a processing unit communicably coupled to the optical input device and the position determination system;

wherein the processing unit is provided with computer implemented instructions to:
decode the machine readable code;
generate for transmission over a network a request that includes at least a portion of the information relating to the particular business entity from the decoded machine readable code and the GPS data previously acquired;
transmit over the network the request for location information to a server for processing;
receive a response to the request, wherein the response comprises the geographic location of one or more establishments of the business entity from a plurality of establishments of the business entity, wherein the one or more establishments from the plurality of establishments are selected within a predefined proximity relative to the retrieved GPS data; and
display the response, wherein the display categorizes the one or more establishments by one or both of distance and travel time.

13. The system of claim 12, further comprising a server communicably coupled to the processing unit and configured to receive the location information request and based at least in part on the information relating to the particular business entity and the GPS data, generate a response that includes location information for the particular business entity.

14. The system of claim 12, wherein the GPS data comprises either or both of GPS data corresponding to the current geographical location of the mobile device and GPS data corresponding to a reference geographical location.

15. The system of claim 12, wherein the machine readable code comprises a quick response (QR) code.

16. The system of claim 15, wherein the QR code is encoded with information for identifying the particular business entity.

17. The system of claim 15, wherein the QR code is encoded with information for transmitting the request to the server.

18. The system of claim 12, wherein the response includes either or both of address information and navigation information with respect to one or more facilities of the particular business entity.

19. The system of claim 12, wherein the response is generated automatically upon detection of the machine readable code.

20. The system of claim 12, wherein the mobile device is a wireless communications device.