**Exhibit 31.1**

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**SARBANES-OXLEY SECTION 302(a) CERTIFICATION**

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I, Stephen Russo, Chief Executive Officer of Mrs. FieldsFamous Brands, LLC, certify that:

1.                     I have reviewed this quarterly report on Form 10-Q of Mrs. Fields FamousBrands, LLC;

2.                     Based on my knowledge, this report does not contain any untrue statement ofa material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements weremade, not misleading with respect to the period covered by this report;

3.                     Based on my knowledge, the financial statements, and other financialinformation included in this report, fairly present in all material respectsthe financial condition, results of operations and cash flows of the registrantas of, and for, the periods presented in this report;

4.                     The registrant's other certifying officer and I are responsible forestablishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a)              Designed such disclosure controls and procedures, or caused such disclosurecontrols and procedures to be designed under our supervision, to ensure thatmaterial information relating to the registrant, including its consolidated subsidiaries,is made known to us by others within those entities, particularly during theperiod in which this report is being prepared;

b)             Evaluated the effectiveness of the registrant's disclosure controls andprocedures and presented in this report our conclusions about the effectivenessof the disclosure controls and procedures, as of the end of the period coveredby this report based on such evaluation; and

c)              Disclosed in this report any change in the registrant's internal controlover financial reporting that occurred during the registrant's most recentfiscal quarter (the registrant's fourth fiscal quarter in the case of an annualreport) that has materially affected, or is reasonably likely to materiallyaffect, the registrant's internal control over financial reporting; and

5.                     The registrant's other certifying officer and I have disclosed, based onour most recent evaluation of internal control overfinancial reporting, to the registrant's auditors and the audit committee ofregistrant's board of directors (or persons performing the equivalentfunctions):

a)                    All significant deficiencies and material weaknesses in the design oroperation of internal control over financial reporting which are reasonablylikely to adversely affect the registrant's ability to record, process,summarize and report financial information; and

b)                   Any fraud, whether or not material, that involves management or otheremployees who have a significant role in the registrant's internal control overfinancial reporting.

 
|     | Date:    | November 13, 2007 |                                  |   |
|----------|----------|-------------------|---------------------------------------|--------|
|     |     |              | /s/ Stephen Russo                     |
|     |     |              | Stephen Russo                         |
|     |     |              | President and Chief Executive Officer |
| * * | * * | * *          | *(Principal Executive Officer)*       |

 

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