<PAGE>

                                    EXHIBIT 10.10

                            ACKERLEY COMMUNICATIONS, INC.
                                 AMENDED AND RESTATED
                             EMPLOYEES STOCK OPTION PLAN

                                (AS OF MARCH 4, 1996)


     1.   PURPOSE.  This Plan (the "Plan") is intended as an incentive for, and
to encourage stock ownership by, key employees of Ackerley Incorporated or its
subsidiaries (the "Company") in order to provide such employees with a
proprietary interest or to increase their proprietary interest in the Company's
success.

       The word "Company" when used in the Plan with reference to
employment shall include subsidiaries of the Company.  The word "subsidiary"
when used herein shall mean any corporation, 50% or more of the voting stock of
which is owned or controlled, directly or indirectly, by the Company.  The term
"incentive stock option" shall mean an option described in Section 422(b) of the
Internal Revenue Code of 1986, as amended.  Both incentive and non-incentive
stock options may be granted under this Plan, and the relevant stock option
agreement will specify the type of option granted.

       2.   ADMINISTRATION.  The Company's Board of Directors (the "Board")
shall administer the Plan and perform such other functions as may be reasonable
or necessary under the Plan.  The Board is authorized, subject to the provisions
of the Plan, from time to time to establish such rules and regulations as it may
deem appropriate for the proper administration of the Plan, and to make such
determinations under, and such interpretations of, and to take such steps in
connection with, the Plan or the options granted thereunder as it may deem
necessary or advisable.

       3.   STOCK.  The stock to be optioned under the Plan shall be shares of
the Company's common stock, $0.01 par value per share ("Stock"), and may be
either authorized and unissued or held in the treasury of the Company.  The
total amount of Stock on which options may be granted under the Plan shall not
exceed 500,000 shares.  Such number of shares is subject to adjustment in
accordance with the provisions of Article 10 hereof.  The shares involved in the
unexercised portion of any terminated or expired options under the Plan may
again be subjected to options under the Plan.

       4.   AWARD OF OPTIONS.

            a.   OPTION AWARD.  The Board, at any time and from time to time
prior to May 1, 2003, may authorize the granting of options to such employees of
the Company as it may select and for such numbers of shares as it shall
designate subject to the 


                                        - 1 -

<PAGE>


provisions of Article 4(b) hereof and Article 3 hereof; and subject to
adjustment in accordance with the provisions of Article 10 hereof.  The date on
which an option shall be granted shall be the date of the Board's authorization
of such grant. 

          b.   STOCK OPTION AGREEMENT.  Each option shall be evidenced by a
stock option agreement in such form and containing such provisions not
inconsistent with the provisions of the Plan as the Board from time to time
shall approve.  Among the provisions which the Board may, at its option, include
in the terms of a stock option agreement is a provision affecting incentive
stock options granted prior to January 1, 1987 that prohibits the exercise of
any such option while there is outstanding any incentive stock option granted
before the granting of the new incentive stock option to the employee.  Each
stock option agreement shall state whether the option is an incentive stock
option or a nonincentive stock option and the number of shares subject to
option.  Any number of options may be granted to a single eligible employee at
any time and from time to time, except that, in the case of incentive stock
options, the aggregate fair market value (determined as of the time each option
is granted) of all shares of stock with respect to which incentive stock options
become exercisable for the first time by such employee in any one calendar year
(under all incentive stock option plans of the Company, and all of its
affiliated companies taken together) shall not exceed $100,000.

       5.   OPTION PRICE.

            a.   INCENTIVE STOCK OPTIONS.  The purchase price of shares subject
to options qualifying as incentive stock options awarded to qualified Company
employees shall not be less than 100% of the fair market value of such shares at
the time of grant of the options; provided, however, that such price shall not
be less than 110% of the fair market value of the shares subject to the options
for any incentive stock options granted to any individual who, at the time such
an option is granted, owns shares possessing more than ten percent (10%) of the
total combined voting power of all classes of stock of the Company.

            b.   NONINCENTIVE STOCK OPTIONS.  The purchase price of shares
subject to options not qualifying as incentive stock options shall be determined
by the Board in its sole discretion.

            c.   IN GENERAL.  The Board shall determine the fair market value of
shares on the date of grant of any option, and, subject to the restrictions
contained in this Article 5, the Board shall determine the purchase price of the
shares covered by each option.  The purchase price specified in each option will
remain constant during the term of such option, subject to adjustment pursuant
to Article 10. 


                                        - 2 -

<PAGE>



     6.   TERM OF OPTIONS.  Each option granted under the Plan shall be
exercisable on such date or dates and during such periods and for such numbers
of shares as shall be determined pursuant to the provisions of the stock option
agreement with respect to such option; provided, however, that no option granted
under the Plan shall be exercised beyond 10 years from the date of grant of the
option; provided, further, that no option qualifying as an incentive stock
option shall be exercised beyond five years from the date of grant if the
optionee at the time the option is granted owns shares possessing more than ten
percent (10%) of the total combined voting power of all classes of stock of the
Company.

       7.   NONTRANSFERABILITY OF OPTION RIGHTS.  No option shall be
transferable by an optionee otherwise than by will or the laws of descent and
distribution.  During the lifetime of an optionee the option shall be
exercisable only by the optionee.

       8.   EFFECT OF TERMINATION OF EMPLOYMENT.

            a.   EMPLOYMENT TERMINATION.  Except as provided in subsections b.
or c. of this Section of the Plan, if, prior to the date that any option shall
be exercised, the optionee shall cease for any reason to be an employee of the
Company, the optionee's right to exercise such option shall terminate and all
rights thereunder shall cease, except that any stock option agreement may
provide that any funds placed in escrow by an optionee towards payment of the
option price shall be returned to the optionee in the event the optionee ceases
to be an employee of the Company.

            b.   RETIREMENT OF EMPLOYEE.  If an optionee's status as an employee
is terminated at any time during the option period by reason of retirement of
such employee at age 57 years or older, and if said optionee had been an
employee at all times between the date of grant of the option and the
termination of his or her status as an employee, the employee's incentive stock
option shall terminate on the earlier of (i) one year after the date of
termination of his or her status as an employee, or (ii) the expiration date
otherwise provided in the employee's stock option agreement.

            c.   DISABILITY OF EMPLOYEE.  If an optionee's status as an employee
is terminated at any time during the option period by reason of a disability
(within the meaning of Section 22(e)(3) of the Internal Revenue Code of 1986,
as amended) and if said optionee had been an employee at all times between the
date of grant of the option and the termination of his or her status as an
employee, the employee's incentive stock option shall terminate on the earlier
of (i) one year after the date of termination of his or her status as an
employee, or (ii) the 


                                        - 3 -

<PAGE>


expiration date otherwise provided in the employee's stock option agreement.

            d.   DEATH OF EMPLOYEE.  If an optionee shall die while an employee
of the Company, the executor or administrator of the estate of the deceased
optionee or the person or persons to whom an option shall have validly
transferred by the executor or the administrator pursuant to will or the laws of
descent and distribution, shall have the right, within one year from the date of
the optionee's death, to exercise the option to the extent that it is then
exercisable, but not exercised, at the date of death, subject to the other
limitation on the exercise of the option in effect at the date of exercise. 
Such one-year period shall not extend the time during which the option can be
exercised.

       9.   PAYMENT FOR SHARES.  In the discretion of the Board of Directors,
the stock option agreement with respect to any option granted under the Plan may
require that the option price be paid in cash or check, or may give the optionee
the choice of paying in cash, check, in Stock of the Company, or a combination
thereof.  The option price must be paid to the Company in full on or before the
exercise of any option under this Plan.  Shares of Stock of an option shall be
valued at the mean of the highest and lowest quoted selling price for the Stock
on the date of exercise, or, if such price is unavailable, the mean of the bid
and asked prices for the Stock on the date of exercise, or, if such price is
also unavailable, the fair value of the Stock as determined by the Board of
Directors, including, without limitation, as determined by a formula provided in
the relevant stock option agreement.

       10.  STOCK DIVIDEND, RECLASSIFICATION, MERGER, CONSOLIDATION, ETC.  The
total amount of Stock on which options may be granted under the plan, and option
rights (both as to the number of shares of Stock and the option price) shall be
appropriately adjusted for any increase or decrease in the number of outstanding
shares of Stock resulting from a subdivision or combination of shares of Stock,
or a reclassification of Stock.

       In the event of a merger or consolidation involving the Company, or an
acquisition of the Company, the Board of Directors of the Company in its sole
discretion, and upon reasonable notice to the optionee, shall be entitled:  (a)
(i) to permit any optionee, even as to any option not then exercisable by its
terms, to exercise such option and (ii) notwithstanding the terms of the
relevant stock option agreement, to require such optionee to complete the
exercise of any option by the effective date of such merger, consolidation or
acquisition, on which date all rights of the optionee as 'to any unexercised
portion of any option shall cease; (b) to provide for the assumption by the 


                                        - 4 -

<PAGE>


surviving or acquiring entity of any or all of the outstanding options of the
Company upon such terms as the Board of Directors of the Company shall decide;
or (c) to take such other action as the Board may decide. 

     The foregoing adjustments or other actions and the manner of application of
the foregoing provisions shall be determined by the Board in its sole
discretion.  Any such adjustment or other actions may provide for the
elimination of any fractional share which might otherwise become subject to an
option. 

     11.  RIGHTS AS A STOCKHOLDER.  An optionee or a transferee of an option
shall have no rights as a stockholder with respect to any share covered by
option until the optionee shall have become the holder of record of such share,
and no adjustments shall be made for dividends (ordinary or extraordinary,
whether in cash, securities, or other property) or distributions or other rights
in respect of such share for which the record date is prior to the date on which
the optionee shall have become the holder of record thereof; except that the
holders of options as of June 24, 1987 became entitled to participate with
shareholders of record in the Class B Common Stock dividend as declared and paid
and further, that the holders of such options have been and shall be entitled to
receive such Class B Common Stock dividend upon the exercise of such options and
becoming shareholders of record with respect to the option shares. 

     12.  AMENDMENT, MODIFICATION, AND TERMINATION OF THE PLAN.  The Board may
at any time terminate, and at any time and from time to time, and in any
respect, may amend or modify the Plan or options issued thereunder; provided,
however, that no such action of the Board without approval of the stockholders
may (a) increase the total amount of Stock on which options may be granted under
the Plan, except as contemplated in Article 10, or (b) change the criteria for
determining the option price; and provided, further, that no amendment,
modification or termination of the Plan shall in any manner affect any option
theretofore granted under the Plan without the consent of the optionee or the
transferee of the option.  The Board may amend or modify options issued under
the Plan provided that no incentive stock option shall be adjusted by the Board
pursuant to this Section 12 in a manner which causes the option to fail to
continue to qualify as an incentive stock option within the meaning of Section
422 of the Internal Revenue Code of 1986, as amended; and provided, further,
that no amendment or modification of an option shall grant the optionee
additional benefits under the option such that the optionee will be deemed to
have received a grant of a new option, without the consent of the optionee or
the transferee of the option. 

     13.  CONDITIONS TO EXERCISE OF OPTIONS.  The Board may, in



                                        - 5 -

<PAGE>


its discretion, provide that:  (a) options hereunder shall not be exercisable
unless their exercise and the issuance and delivery of shares thereunder shall,
in the opinion of counsel for the Company, comply with all relevant provisions
of law, including, without limitation, any applicable state or federal
securities laws and regulations; and (b) in the event that the Company is unable
without unreasonable expense to obtain the necessary authority form all
regulatory bodies having jurisdiction, the Company shall not have any liability
to any optionee for the failure to issue shares. 

     The Board may, in its discretion, require as a condition to the exercise of
options and the issuance of shares thereunder that the optionee (i) shall have
represented, warranted and agreed in form and substance satisfactory to the
Company, at the time of exercising the option that the optionee is acquiring the
shares for the optionee's own account, for investment and not with a view to or
in connection with any distribution thereof, (ii) shall have agreed to
restrictions on transfer in form and substance satisfactory to the Company, and
(iii) shall have agreed to an endorsement which makes appropriate reference to
such representations, warranties, agreements and restrictions on the
certificates representing the shares. 

     14.  FINALITY OF DETERMINATIONS.  Each determination, interpretation or
other action made or taken pursuant to the provisions of the Plan by the Board
shall be final and shall be binding and conclusive for all purposes and upon all
persons, including but without limitation thereto the Company, the stockholders
and the directors, officers and employees of the Company and its subsidiaries,
the optionees and their respective successors in interest. 

     15.  LAW GOVERNING.  This Plan shall be governed by and construed in
accordance with the laws of the State of Washington. 

     Plan Approved by the Board
      of Directors:                             December 17, 1993

     Plan Approved by Shareholders:                April 15, 1994


                                        - 6 -