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                                  EXHIBIT 99.1

               CERTIFICATIONS PURSUANT TO 18 U.S.C. SECTION 1350


                CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350
                ------------------------------------------------

In connection with the accompanying Annual Report on Form 10-K of Bull Run
Corporation (the "Company") for the fiscal year ended June 30, 2002 (the "Annual
Report"), I, Robert S. Prather, Jr., President and Chief Executive Officer of
the Company, hereby certify pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Annual
Report fully complies with the requirements of Section 13(a) or 15(d) of the
Securities Exchange Act of 1934 and that the information contained in the Annual
Report fairly presents, in all material respects, the financial condition and
results of operations of the Company.



Date: October 14, 2002                    /s/ ROBERT S. PRATHER, JR.
                                          -------------------------------------
                                          Robert S. Prather, Jr.
                                          President and Chief Executive Officer





                CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350
                ------------------------------------------------

In connection with the accompanying Annual Report on Form 10-K of Bull Run
Corporation (the "Company") for the fiscal year ended June 30, 2002 (the "Annual
Report"), I, Frederick J. Erickson, Vice President - Finance and Chief Financial
Officer of the Company, hereby certify pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the
Annual Report fully complies with the requirements of Section 13(a) or 15(d) of
the Securities Exchange Act of 1934 and that the information contained in the
Annual Report fairly presents, in all material respects, the financial condition
and results of operations of the Company.



Date: October 14, 2002                    /s/ FREDERICK J. ERICKSON
                                          -------------------------------------
                                          Frederick J. Erickson
                                          Vice President - Finance and
                                          Chief Financial Officer





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                        REPORT OF INDEPENDENT AUDITORS

Board of Directors and Stockholders Gray Communications Systems, Inc.

         We have audited the consolidated balance sheet of Gray Communications
Systems, Inc., as of December 31, 2000 and the related consolidated statements
of operations, stockholders' equity and cash flows for the year then ended (not
presented separately herein). These financial statements are the responsibility
of the Company's management. Our responsibility is to express an opinion on
these financial statements based on our audit.

         We conducted our audit in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audit provides a
reasonable basis for our opinion.

         In our opinion, the financial statements referred to above present
fairly, in all material respects, the consolidated financial position of Gray
Communications Systems, Inc., at December 31, 2000 and the consolidated results
of its operations and its cash flows for the year then ended, in conformity
with accounting principles generally accepted in the United States.


                                             ERNST & YOUNG LLP

Atlanta, Georgia
January 29, 2001


                                      F-1
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The following report is a copy of a report previously issued by Arthur Andersen
LLP and has not been reissued by Arthur Andersen LLP.

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Stockholders of Rawlings Sporting Goods Company, Inc.:

We have audited the consolidated balance sheets of Rawlings Sporting Goods
Company, Inc. (a Delaware corporation) and subsidiaries (the Company) as of
August 31, 2000 and 1999 and the related consolidated statements of income,
stockholders' equity and cash flows for each of the three years in the period
ended August 31, 2000, not presented separately herein. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Rawlings Sporting Goods
Company, Inc. and subsidiaries as of August 31, 2000 and 1999, and the results
of their operations and their cash flows for each of the three years in the
period ended August 31, 2000, in conformity with accounting principles
generally accepted in the United States.


                                             ARTHUR ANDERSEN LLP

ARTHUR ANDERSEN LLP
St. Louis, Missouri
November 15, 2000


                                      F-2