##### Table of Contents

---



UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



---



FORM 10-Q



---



(Mark One)



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------



for the quarterly period ended: March 31, 2005



OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------



for the transition period from
 to



Commission File Number: 000-50887



eCOST.com, Inc.

(Exact name of
registrant as specified in its charter)



|                                                               |  |                                        
|-------------------------------------------------------------- |  | ---------------------------------------
|Delaware                                                       |  | 33-0843777                             
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification Number)



2555 West 190th
Street, Suite 106

Torrance, CA 90504

(address of principal executive offices)



(310) 225-4044

(Registrants telephone number, including area code)



Indicate by check mark whether the Registrant (1) has filed all reports required to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90
days.    Yes  x    No ̈



Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule
12b-2 of the Exchange Act).    Yes ̈No  x



There were 17,465,000 outstanding shares of the Registrants common stock
$0.001 par value, outstanding at May 10, 2005.



---



---

##### Table of Contents

eCOST.com, Inc.



TABLE OF CONTENTS



|                                                                                              |  |   
|--------------------------------------------------------------------------------------------- |  | --
|PART IFINANCIAL INFORMATION                                                                  |  |   
|Item 1. Financial Statements                                                                  |  |   
|Condensed Balance Sheets                                                                      |  | 1 
|Condensed Statements of Operations                                                            |  | 2 
|Statements of Stockholders Equity (Deficit)                                                  |  | 3 
|Condensed Statements of Cash Flows                                                            |  | 4 
|Notes to Condensed Financial Statements                                                       |  | 5 
|Item 2. Managements Discussion and Analysis of Financial Condition and Results of Operations |  | 11
|Item 3. Quantitative and Qualitative Disclosures About Market Risk                            |  | 34
|Item 4. Controls and Procedures                                                               |  | 34
|                                                                                              | 
|PART IIOTHER INFORMATION                                                                     |  |   
|Item 2. Unregistered Sales of Equity Securities, Use of Proceeds                              |  | 35
|Item 6. Exhibits                                                                              |  | 35
|Signature                                                                                     |  | 36
|Certifications                                                                                |  |   



---

##### Table of Contents

PART IFINANCIAL INFORMATION



Item 1. FINANCIAL STATEMENTS



eCOST.com, Inc.



CONDENSED
BALANCE SHEETS



(in thousands, except share data)



|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|----------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------------------- | ------- | - | ---------------- | - | ------- | -
|                                                                                                                                                |  | March 31,2005 (unaudited) |         |   | December 31,2004 |  
|Assets                                                                                                                                          |  |                           |         |   |                  |   |         |  
|Current assets:                                                                                                                                 |  |                           |         |   |                  |   |         |  
|Cash and cash equivalents                                                                                                                       |  | $                         | 5,908   |   |                  | $ | 8,790   |  
|Short-term investments                                                                                                                          |  |                           | 4,875   |   |                  |   | 7,000   |  
|Accounts receivable, net of allowance for doubtful accounts of $185 and $199 at March 31, 2005 and December 31, 2004,
respectively              |  |                           | 1,711   |   |                  |   | 2,039   |  
|Inventories                                                                                                                                     |  |                           | 1,922   |   |                  |   | 1,794   |  
|Prepaid expenses and other current assets                                                                                                       |  |                           | 283     |   |                  |   | 263     |  
|Due from Affiliate, net                                                                                                                         |  |                           | 3,497   |   |                  |   | 813     |  
|Deferred income taxes                                                                                                                           |  |                           | 883     |   |                  |   | 883     |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Total current assets                                                                                                                            |  |                           | 19,079  |   |                  |   | 21,582  |  
|Property and equipment, net                                                                                                                     |  |                           | 1,675   |   |                  |   | 342     |  
|Deferred income taxes                                                                                                                           |  |                           | 5,592   |   |                  |   | 4,467   |  
|Other assets                                                                                                                                    |  |                           | 243     |   |                  |   | 123     |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Total assets                                                                                                                                    |  | $                         | 26,589  |   |                  | $ | 26,514  |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Liabilities and Stockholders Equity                                                                                                            |  |                           |         |   |                  |   |         |  
|Current liabilities:                                                                                                                            |  |                           |         |   |                  |   |         |  
|Accounts payable                                                                                                                                |  | $                         | 590     |   |                  | $ | 585     |  
|Accrued expenses and other current liabilities                                                                                                  |  |                           | 3,841   |   |                  |   | 2,635   |  
|Deferred revenue                                                                                                                                |  |                           | 2,452   |   |                  |   | 2,014   |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Total current liabilities                                                                                                                       |  |                           | 6,883   |   |                  |   | 5,234   |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Total liabilities                                                                                                                               |  |                           | 6,883   |   |                  |   | 5,234   |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Stockholders equity:                                                                                                                           |  |                           |         |   |                  |   |         |  
|Preferred stock, $0.001 par value; 10,000,000 shares authorized; none issued and outstanding                                                    |  |                           |         |   |                  |   |         |  
|Common stock, $0.001 par value; 100,000,000 shares authorized; 17,465,000 shares issued and outstanding at March 31, 2005 and December 31,
2004 |  |                           | 17      |   |                  |   | 17      |  
|Additional paid-in capital                                                                                                                      |  |                           | 33,834  |   |                  |   | 33,834  |  
|Deferred stock-based compensation                                                                                                               |  |                           | (1,208  | ) |                  |   | (1,333  | )
|Accumulated deficit                                                                                                                             |  |                           | (12,937 | ) |                  |   | (11,238 | )
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Total stockholders equity                                                                                                                      |  |                           | 19,706  |   |                  |   | 21,280  |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  
|Total liabilities and stockholders equity                                                                                                      |  | $                         | 26,589  |   |                  | $ | 26,514  |  
|                                                                                                                                                |  |                           |         |   |                  |   |         |  



The accompanying notes
are an integral part of these financial statements.





1



---

##### Table of Contents

eCOST.com, Inc.



CONDENSED
STATEMENTS OF OPERATIONS



(unaudited, in thousands,
except per share data)



|                                                   |  |                             |        |   |      |   |        |  
|-------------------------------------------------- |  | --------------------------- | ------ | - | ---- | - | ------ | -
|                                                   |  | Three months endedMarch 31, |       
|                                                   |  | 2005                        |        |   | 2004 |  
|Net sales                                          |  | $                           | 55,056 |   |      | $ | 38,190 |  
|Cost of goods sold                                 |  |                             | 51,327 |   |      |   | 34,732 |  
|                                                   |  |                             |        |   |      |   |        |  
|Gross profit                                       |  |                             | 3,729  |   |      |   | 3,458  |  
|Selling, general and administrative expense        |  |                             | 6,601  |   |      |   | 3,491  |  
|                                                   |  |                             |        |   |      |   |        |  
|Loss from operations                               |  |                             | (2,872 | ) |      |   | (33    | )
|Interest income                                    |  |                             | (48    | ) |      |   |       |  
|Interest expensePC Mall commercial line of credit |  |                             |       |   |      |   | 401    |  
|Interest incomePC Mall commercial line of credit  |  |                             |       |   |      |   | (401   | )
|                                                   |  |                             |        |   |      |   |        |  
|Loss before income taxes                           |  |                             | (2,824 | ) |      |   | (33    | )
|Benefit for income taxes                           |  |                             | (1,125 | ) |      |   | (13    | )
|                                                   |  |                             |        |   |      |   |        |  
|Net loss                                           |  | $                           | (1,699 | ) |      | $ | (20    | )
|                                                   |  |                             |        |   |      |   |        |  
|Loss per share:                                    |  |                             |        |   |      |   |        |  
|Basic                                              |  | $                           | (0.10  | ) |      | $ | (0.00  | )
|                                                   |  |                             |        |   |      |   |        |  
|Diluted                                            |  | $                           | (0.10  | ) |      | $ | (0.00  | )
|                                                   |  |                             |        |   |      |   |        |  
|Weighted average shares outstanding:               |  |                             |        |   |      |   |        |  
|Basic                                              |  |                             | 17,465 |   |      |   | 14,000 |  
|                                                   |  |                             |        |   |      |   |        |  
|Diluted                                            |  |                             | 17,465 |   |      |   | 14,000 |  
|                                                   |  |                             |        |   |      |   |        |  



The accompanying notes
are an integral part of these financial statements



2



---

##### Table of Contents

eCOST.com, Inc.



STATEMENTS OF
STOCKHOLDERS EQUITY (DEFICIT)



(unaudited, in
thousands)



|                                  |  |              |  |                            |    |                                   |   |        |                                         |   |                     |   |  |       |   |  |   |         |   |  |   |        |  
|--------------------------------- |  | ------------ |  | -------------------------- | -- | --------------------------------- | - | ------ | --------------------------------------- | - | ------------------- | - |  | ----- | - |  | - | ------- | - |  | - | ------ | -
|                                  |  | Common Stock |  | Additional Paid-in Capital |    | Deferred Stock-Based Compensation |   |        | Capital Contribution Due from Affiliate |   | Accumulated Deficit |   |  | Total |  
|                                  |  | Shares       |  | Amount                     |    |                                   |   |        |                                        
|Balance at December 31, 2004      |  | 17,465       |  | $                          | 17 |                                   | $ | 33,834 |                                         | $ | (1,333              | ) |  | $     |  |  | $ | (11,238 | ) |  | $ | 21,280 |  
|Non-cash stock-based compensation |  |             |  |                            |   |                                   |   |       |                                         |   | 125                 |   |  |       |  |  |   |        |   |  |   | 125    |  
|Net loss                          |  |             |  |                            |   |                                   |   |       |                                         |   |                    |   |  |       |  |  |   | (1,699  | ) |  |   | (1,699 | )
|                                  |  |              |  |                            |    |                                   |   |        |                                         |   |                     |   |  |       |   |  |   |         |   |  |   |        |  
|Balance at March 31, 2005         |  | 17,465       |  | $                          | 17 |                                   | $ | 33,834 |                                         | $ | (1,208              | ) |  | $     |  |  | $ | (12,937 | ) |  | $ | 19,706 |  
|                                  |  |              |  |                            |    |                                   |   |        |                                         |   |                     |   |  |       |   |  |   |         |   |  |   |        |  



The accompanying notes
are an integral part of these financial statements.



3



---

##### Table of Contents

eCOST.com, Inc.



CONDENSED
STATEMENTS OF CASH FLOWS



(unaudited, in thousands)



|                                                                                          |  |                                     |        |   |      |   |      |  
|----------------------------------------------------------------------------------------- |  | ----------------------------------- | ------ | - | ---- | - | ---- | -
|                                                                                          |  | For the threemonths ended March 31, |       
|                                                                                          |  | 2005                                |        |   | 2004 |  
|Cash flows from operating activities:                                                     |  |                                     |        |   |      |   |      |  
|Net loss                                                                                  |  | $                                   | (1,699 | ) |      | $ | (20  | )
|Adjustments to reconcile net loss to net cash (used in) provided by operating activities: |  |                                     |        |   |      |   |      |  
|Depreciation and amortization                                                             |  |                                     | 44     |   |      |   | 10   |  
|Deferred income taxes                                                                     |  |                                     | (1,125 | ) |      |   | (13  | )
|Non-cash stock-based compensation                                                         |  |                                     | 125    |   |      |   | 11   |  
|Changes in operating assets and liabilities:                                              |  |                                     |        |   |      |   |      |  
|Accounts receivable                                                                       |  |                                     | 328    |   |      |   | (686 | )
|Inventories                                                                               |  |                                     | (128   | ) |      |   | (116 | )
|Prepaid expenses and other current assets                                                 |  |                                     | (20    | ) |      |   | 6    |  
|Other assets                                                                              |  |                                     | (122   | ) |      |   | (155 | )
|Accounts payable                                                                          |  |                                     | 5      |   |      |   | 226  |  
|Accrued expenses and other current liabilities                                            |  |                                     | 837    |   |      |   | (298 | )
|Deferred revenue                                                                          |  |                                     | 438    |   |      |   | 130  |  
|                                                                                          |  |                                     |        |   |      |   |      |  
|Total adjustments                                                                         |  |                                     | 382    |   |      |   | (885 | )
|                                                                                          |  |                                     |        |   |      |   |      |  
|Net cash used in operating activities                                                     |  |                                     | (1,317 | ) |      |   | (905 | )
|                                                                                          |  |                                     |        |   |      |   |      |  
|Cash flows from investing activities:                                                     |  |                                     |        |   |      |   |      |  
|Purchases of property and equipment                                                       |  |                                     | (1,006 | ) |      |   | (4   | )
|Sale of short-term investments                                                            |  |                                     | 2,125  |   |      |   |     |  
|                                                                                          |  |                                     |        |   |      |   |      |  
|Net cash provided by (used in) investing activities                                       |  |                                     | 1,119  |   |      |   | (4   | )
|                                                                                          |  |                                     |        |   |      |   |      |  
|Cash flows from financing activities:                                                     |  |                                     |        |   |      |   |      |  
|Net (advances to) repayment from Affiliate                                                |  |                                     | (2,684 | ) |      |   | 651  |  
|Book overdraft                                                                            |  |                                     |       |   |      |   | 258  |  
|                                                                                          |  |                                     |        |   |      |   |      |  
|Net cash (used in) provided by financing activities                                       |  |                                     | (2,684 | ) |      |   | 909  |  
|                                                                                          |  |                                     |        |   |      |   |      |  
|Net increase (decrease) in cash and cash equivalents                                      |  |                                     | (2,882 | ) |      |   |     |  
|Cash and cash equivalents:                                                                |  |                                     |        |   |      |   |      |  
|Beginning of period                                                                       |  |                                     | 8,790  |   |      |   |     |  
|                                                                                          |  |                                     |        |   |      |   |      |  
|End of Period                                                                             |  | $                                   | 5,908  |   |      | $ |     |  
|                                                                                          |  |                                     |        |   |      |   |      |  



The accompanying notes
are an integral part of these financial statements





4



---

##### Table of Contents

eCOST.com, Inc.



NOTES TO
CONDENSED FINANCIAL STATEMENTS



(unaudited, in thousands,
except share and per share data)



1. The Company and Summary of
Significant Accounting Policies



The Company



eCOST.com, Inc. (the Company) is a leading multi-category online discount
retailer of new, close-out and refurbished brand-name merchandise and operates in a single business segment, selling products principally to customers in the United States. The Company was incorporated in Delaware in February 1999 as a
wholly-owned subsidiary of PC Mall, Inc. (the Parent). In September 2004, the Company completed an initial public offering (IPO) of 3,465,000 shares of the Companys common stock, leaving the Parent with ownership of
approximately 80.2% of the outstanding shares of the Companys common stock. On April 11, 2005, the Parent distributed its remaining ownership interest in the Company to its common stockholders. The Company refers to this as the
distribution or the spin-off. For purposes of these financial statements and related notes, the Parent and its wholly-owned subsidiaries excluding the Company will collectively be referred to as an Affiliate.



Basis of Presentation



Prior to the distribution, the Company operated as a reporting segment of the Parents
business. Consequently, the Companys interim financial statements have been derived from the consolidated financial statements and accounting records of the Parent in which the Company was reported as a separate segment, using the historical
results of operations and historical basis of assets and liabilities of its business. For the quarter ended March 31, 2004, the statements of operations include expense allocations for certain corporate functions historically provided to the Company
by an Affiliate, including administrative services (accounting, human resources, tax services, legal and treasury), inventory management and order fulfillment, credit card processing, information systems, advertising services, and use of office
space. These allocations were made on a specifically identifiable basis or using the relative percentages, as compared to the Parents other businesses, of net sales, payroll, net cost of goods sold, square footage, headcount or other methods.
The Company has not made a determination of whether these expenses are comparable to those it could have obtained from an unrelated third party. In connection with its IPO, the Company entered into agreements with the Affiliate to provide a variety
of services under a fee arrangement and these services include inventory management and fulfillment, administrative services such as accounting, HR and payroll and information services. The financial results for the quarter ended March 31, 2005
reflect these contractual service arrangements. The Companys expenses as a separate, stand-alone company may be higher or lower than the amounts reflected in the statement of operations. All related activity between the Affiliate and the
Company is reflected as related party payables and receivables on the Companys balance sheet.



The accompanying unaudited financial statements of the Company for the three months ended March 31, 2005 and 2004 have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission
(SEC) for interim financial reporting. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to
such regulations. The financial statements include all normal recurring adjustments which management believes are necessary to fairly state the Companys financial position however, these results are not necessarily indicative of results for
any other interim period or for the full year. These financial statements should be read in conjunction with the audited financial statements and the notes thereto included in the Companys Annual Report on Form 10-K/A for the year ended
December 31, 2004.



Short-term Investments



The Company had a balance of $4,875 in short-term investments which the company classified
as available-for-sale securities at March 31, 2005, with original maturities exceeding ninety days. Consistent with Statement of Financial Accounting Standards (SFAS) No. 115, Accounting for Certain Investments in Debt and Equity
Securities, the Company has classified these securities as short-term because they all have readily determinable fair values, are highly liquid and the sale of such securities may be required prior to maturity to implement managements
strategies. The Company had available-for-sale securities in Municipal Bonds with credit ratings of AAA at March 31, 2005, with 28 day rollover intervals, maturing in 2024. The Companys investments are reported at fair value, with unrealized
gains and losses, net of taxes, recorded in accumulated other comprehensive income.



Recent Accounting Pronouncements



In December 2004, the FASB
issued Statement of Financial Accounting Standards No. 123 (revised 2004), Share-Based Payment (FAS 123R), that addresses the accounting for share-based payment transactions in which an enterprise receives employee services
in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprises equity instruments or that may be settled by the issuance of such equity instruments. The statement eliminates the
ability to account for share-based compensation transactions using the intrinsic value method as prescribed by APB 25, and generally requires that such transactions be accounted for using a fair-value-based method and recognized as expenses in our
consolidated statements of operations. The statement requires companies to assess the most appropriate model to calculate the value of the options. The Company currently uses the Black-Scholes option pricing model to value options and the Company is
currently assessing which model will be used in the future under the new statement and may deem an alternative model to be the most appropriate. The use of a different model to value options may result in a different fair value than the use of the
Black-Scholes option pricing model. In addition, there are a number of other requirements under the new standard that will result in differing accounting treatment than currently required. These differences include, but are not limited to, the
accounting for the tax benefit on employee stock options. In addition to the appropriate fair value model to be used for valuing share-based payments, the Company will also be required to determine the transition method to be used at the date of
adoption. The allowed transition methods include prospective and retroactive adoption options. Under the retroactive options, prior periods may be restated either as of the beginning of the year of adoption or for all periods presented. The
prospective method requires that compensation expense be recorded for all unvested stock options and restricted stock at the beginning of the first quarter of adoption of FAS 123R, while the retroactive methods would record compensation expense for
all unvested stock options and restricted stock beginning with the first period restated. The SEC extended the implementation date of FAS 123R such that the effective date of the new standard for the Companys financial statements is the first
fiscal quarter of 2006.



5



---

##### Table of Contents

Stock-Based Compensation



The Company accounts for its employee stock option plans using the intrinsic value-based method of accounting prescribed by Accounting Principles Board Opinion No. 25,
Accounting for Stock Issued to Employees, (APB 25) and related interpretations. Under this method, compensation expense is recorded on the date of grant only if the then current market price of the underlying common stock
exceeded the exercise price. Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation, (SFAS 123) established accounting and disclosure requirements using a fair value-based method for
stock option plans. As allowed by SFAS 123, the Company continues to apply the intrinsic value-based method of accounting and has adopted the disclosure requirements of SFAS 123.



Had compensation cost on all grants been determined consistent with SFAS 123, the Companys net income and earnings per share would
have been reduced to the pro forma amounts shown below (in thousands, except per share amounts):



|                                                                                                     |  |                             |        |   |      |   |       |  
|---------------------------------------------------------------------------------------------------- |  | --------------------------- | ------ | - | ---- | - | ----- | -
|                                                                                                     |  | Three months endedMarch 31, |       
|                                                                                                     |  | 2005                        |        |   | 2004 |  
|Net lossas reported                                                                                 |  | $                           | (1,699 | ) |      | $ | (20   | )
|Less: compensation expense as determined under SFAS 123, net of related taxes                        |  |                             | (382   | ) |      |   | (15   | )
|Add: non-cash stock-based compensation expense included in reported net income, net of related taxes |  |                             | 75     |   |      |   | 7     |  
|                                                                                                     |  |                             |        |   |      |   |       |  
|Net losspro forma                                                                                   |  | $                           | (2,006 | ) |      | $ | (28   | )
|                                                                                                     |  |                             |        |   |      |   |       |  
|Basic loss per shareas reported                                                                     |  | $                           | (0.10  | ) |      | $ | (0.00 | )
|                                                                                                     |  |                             |        |   |      |   |       |  
|Basic net loss per sharepro forma                                                                   |  | $                           | (0.11  | ) |      | $ | (0.00 | )
|                                                                                                     |  |                             |        |   |      |   |       |  
|Diluted net loss per shareas reported                                                               |  | $                           | (0.10  | ) |      | $ | (0.00 | )
|                                                                                                     |  |                             |        |   |      |   |       |  
|Diluted net loss per sharepro forma                                                                 |  | $                           | (0.11  | ) |      | $ | (0.00 | )
|                                                                                                     |  |                             |        |   |      |   |       |  



2. Net Income (Loss) Per Share



Basic Earnings Per Share (EPS) excludes dilution and is
computed by dividing net income or loss by the weighted average number of common shares outstanding during the reported periods. Diluted EPS reflects the potential dilution that could occur if stock options and other commitments to issue common
stock were exercised using the treasury stock method.



The computation of Basic
and Diluted EPS is as follows:



|                                     |  |                             |        |   |      |   |        |  
|------------------------------------ |  | --------------------------- | ------ | - | ---- | - | ------ | -
|                                     |  | Three months endedMarch 31, |       
|                                     |  | 2005                        |        |   | 2004 |  
|Net loss                             |  | $                           | (1,699 | ) |      | $ | (20    | )
|Weighted average sharesBasic        |  |                             | 17,465 |   |      |   | 14,000 |  
|Effect of dilutive stock options (a) |  |                             |       |   |      |   |       |  
|                                     |  |                             |        |   |      |   |        |  
|Weighted average sharesDiluted      |  |                             | 17,465 |   |      |   | 14,000 |  
|                                     |  |                             |        |   |      |   |        |  
|Basic loss per share                 |  | $                           | (0.10  | ) |      | $ | (0.00  | )
|                                     |  |                             |        |   |      |   |        |  
|Diluted loss per share               |  | $                           | (0.10  | ) |      | $ | (0.00  | )
|                                     |  |                             |        |   |      |   |        |  

---

(a) Potential common shares of 1,614,400 and 926,800
for the three months ended March 31, 2005 and March 31, 2004, respectively, have been excluded from the loss per share computations because the effect of their inclusion would be anti-dilutive.





6



---

##### Table of Contents

3. Stock-Based Compensation



In March 2004, the Company granted an option under its 1999 Stock Incentive Plan (the 1999 Plan) to purchase 560,000 shares of
common stock to its Chief Executive Officer at an exercise price of $6.43 per share. This grant resulted in the recognition of deferred non-cash, stock-based compensation based on the estimated deemed fair value of the common stock on the date of
grant of $10.00. An aggregate of 25% of the shares of common stock subject to this option vested upon the completion of the Companys IPO. The remainder of the shares of common stock subject to this option vest in equal quarterly installments
over a three-year period, following the Companys IPO. The Company has recorded a non-cash, stock-based compensation charge of $125 for the three months ended March 31, 2005 to reflect the amortization of this expense.



In 2004, the Company adopted its 2004 Stock Incentive Plan. A total of 6,823,950 shares of
the Companys common stock are reserved for issuance under the 2004 Stock Incentive Plan, subject to adjustment for a stock split, or any future stock dividend or other similar change in the common stock or capital structure. On the first
business day of each calendar year beginning in 2005, the number of shares of stock reserved for issuance under the 2004 Stock Incentive Plan are increased annually by a number equal to 3% of the total number of shares outstanding as of December 31
of the immediately preceding year or such lesser number of shares as may be determined by the plan administrator. Consequently, a total of 523,950 shares of common stock were added in January, 2005 to the shares available under the plan.
Notwithstanding the foregoing, of the number of shares specified above, the maximum aggregate number of shares available for grant of incentive stock options shall be 6,300,000 shares, subject to adjustment for a stock split, or any future stock
dividend or other similar change in the common stock or capital structure. As of March 31, 2005, 696,000 shares have been granted under the 2004 Stock Incentive Plan, and therefore 6,127,950 shares of common stock remain available for grant, after
giving effect to the increase as described above.



In accordance with the
Employee Benefit Matters Agreement, dated September 1, 2004 related to the spin-off from PC Mall, all PC Mall stock options that were outstanding on the record date for distribution on April 11, 2005, and that had not been exercised prior to the
distribution date on April 11, 2005, were converted into two stock options: (1) an option to purchase the number of previously unexercised PC Mall stock options as of the record date, and (2) an option to purchase a number of shares of the
Companys common stock equal to the number of previously unexercised PC Mall stock options times a fraction, the numerator of which is the total number of shares of the Companys common stock distributed to PC Mall stockholders in the
distribution and the denominator of which is the total number of PC Mall shares outstanding on the record date for the distribution. Outstanding warrants to purchase PC Mall common stock were similarly adjusted under the terms of the Master
Separation and Distribution Agreement.



The terms of each converted PC Mall
option and each new eCOST.com option (other than the exercise price and the number of shares) remain substantially the same as the original PC Mall options from which they were converted, except that the converted PC Mall options are amended to
allow for vesting based on the continuation of the holders employment with either PC Mall or eCOST.com, or their respective subsidiaries, as the case may be, and will give credit for continuous employment with PC Mall or eCOST.com, or their
respective subsidiaries, prior to the distribution date. All of the eCOST.com options issued in connection with the distribution are non-qualified stock options. The conversion ratio was equal to 1.2071 for each PC Mall option and 2,715,552
eCOST.com options were issued under the 2004 Stock Incentive Plan in connection with this agreement. For a more detailed description of the treatment of outstanding PC Mall options and warrants, please see ManagementEmployee Benefit
PlansTreatment of Outstanding PC Mall Options in our Registration Statement on Form S-1, as amended, initially filed with the SEC on May 5, 2004.



7



---

##### Table of Contents

4. Income Taxes



At March 31, 2005, the Company has recorded deferred tax assets of approximately $6,500, which are comprised primarily of net operating loss carryforwards. The Company
assesses the recoverability of deferred tax assets and the need for a valuation allowance on an ongoing basis. In making this assessment management is required to consider all available positive and negative evidence to determine whether, based on
such evidence, it is more likely than not that some portion or all of the net deferred assets will be realized in future periods. This assessment requires significant judgment and estimates involving projections of future taxable income, the nature
of current and deferred income taxes, tax attributes relating to the interpretation of various tax laws, historical bases of tax attributes associated with certain tangible and intangible assets and limitations surrounding the availability of
deferred tax assets.



During 2003, the Company released the valuation allowance
based on the assessment of both positive and negative evidence with respect to its ability to realize its deferred tax benefits. Specifically, management considered current forecasts and projections supporting the future utilization of deferred tax
benefits, the Companys recent operating results and the fact that net operating losses are not limited with respect to their utilization and are available over a remaining carryover period of approximately 15 to 18 years. Over the latter half
of fiscal 2004 and into the first quarter of 2005, the Company has incurred operating losses, which to a certain extent, have been driven by costs and expenses associated with the Companys September 2004 IPO, including stock-based compensation
charges recorded in connection with the successful completion of the IPO, and costs and expenses associated with the April 2005 spin-off from the Parent. While the Companys current forecasts and projections continue to support the future
utilization of its deferred tax assets, future profitability is dependent on the Companys execution in a number of key areas, including: i) drive overall revenue growth while reasonably controlling customer acquisition and retention costs, ii)
procure merchandise on favorable terms including vendor marketing support programs, fulfill orders in an efficient manner and manage operating expenses, and (iii) successfully complete the separation from the Parent and transition to a stand-alone
company. Although realization of the Companys deferred tax assets is not assured, management believes it is more likely than not that the deferred tax assets will be realized. Management will continue to monitor all available evidence in
accounting for this estimate, and changes to such estimate are reasonably possible in the near term depending on the Companys ability to execute on its strategy, meet its projections and generate future taxable income in order to utilize its
deferred tax benefits.



5. Commitments and Contingencies



Leases



The Company subleases office space from its Parent as more fully described in Note 7. Minimum annual rentals under such lease at March 31,
2005 were as follows:



|                               |  |                  |    
|------------------------------ |  | ---------------- | ---
|                               |  | Operating Leases
|Nine months from April 1, 2005 |  | $                | 82 
|2006                           |  |                  | 142
|2007                           |  |                  | 107
|2008                           |  |                  |   
|Thereafter                     |  |                  |   
|                               |  |                  |    
|Total minimum lease payments   |  | $                | 331
|                               |  |                  |    



Other Contingency



On July 12, 2004, the Company received correspondence from MercExchange LLC alleging
infringement of MercExchanges U.S. patents relating to e-commerce and offering to license its patent portfolio to the Company. On July 15, 2004, the Company received a follow-up letter from MercExchange specifying which of the Companys
technologies MercExchange believes infringe certain of its patents, alone or in combination with technologies provided by third parties. Some of those patents are currently being litigated by third parties, and the Company is not involved in those
proceedings. In addition, three of the four patents identified by MercExchange are under reexamination at the U.S. Patent and Trademark Office, which may or may not result in the modification of those claims. In the July 15 letter, MercExchange also
advised the Company that it has a number of applications pending for additional patents. MercExchange has filed lawsuits alleging infringement of some or all of its patents against third parties, resulting in settlements or verdicts in favor of
MercExchange. At least one such verdict was appealed to the United States Court of Appeals for the Federal Circuit and was affirmed in part. Based on the Companys investigation of this matter to date, the Company believes that its current
operations do not infringe any valid claims of the patents identified by MercExchange in these letters. There can be no assurance, however, that such claims will not be material or adversely affect the Companys business, financial position,
results of operations or cash flows.



8



---

##### Table of Contents

6. Commercial Lines of Credit



Prior to the IPO, the Company was a co-borrower with joint and several liability with PC Mall and certain of its other subsidiaries (the
Borrowing Group) under an asset-based revolving credit facility (the Parent Commercial Line of Credit) and a Term Note. Effective upon the closing of the Companys IPO, the Company was released from all obligations of
the Parent Commercial Line of Credit and Term Note.



Although the Company had
not directly utilized proceeds from the Parent Commercial Line of Credit or the Term Note, because it was legally a borrower under the Parent Commercial Line of Credit and the Term Note, and had joint and several legal liability under their terms,
the entire obligation which was included in the Parents consolidated financial statements is also reflected in the accompanying stand-alone financial statements of the Company for financial reporting purposes for all periods prior to the IPO.
In addition, the Company accrued related interest expense on the obligation and unused commitment fees payable under the arrangement through the closing date of the IPO. However, on a stand-alone basis, prior to the IPO, the Company did not have the
financial wherewithal, resources or collateral to enter into an asset-based credit facility of this size or nature, nor did the Company comply on a stand-alone basis with the financial covenants as provided for under the agreement. As such, the
Company would not have been able to make the required principal and interest payments due on the obligation on a stand-alone basis without reliance upon the Parent to fund such principal and interest payments in an amount and at such times as they
become due. Accordingly, for financial reporting purposes, in the Companys stand-alone financial statements for periods presented prior to the IPO, the Company has recognized a corresponding receivable from the Parent equal to the amount of
principal and interest and unused commitment fees payable under the obligation which is reflective of the operative borrowing arrangement with the bank within the Borrowing Group. As debt is repaid by the Parent, the receivable from the Parent and
the debt outstanding in the Companys financial statements are correspondingly reduced. As a result, the outstanding principal and interest due under the Parent Commercial Line of Credit and the Term Note, at any point in time is offset by a
corresponding receivable from the Parent on the accompanying Balance Sheet, with equal amounts of interest expense recognized under the obligation and interest income recognized on the receivable from the Parent which are presented separately as
interest income and expense in the accompanying Statement of Operations.



The
Company has an asset-based line of credit of up to $15,000 with a financial institution, which is collateralized by substantially all of its assets. The credit facility functions as a working capital line of credit with the Companys borrowings
restricted to a percentage of its inventory and accounts receivable. Outstanding amounts under the facility bear interest initially at the prime rate plus 0.25%. Beginning in 2006, outstanding amounts under the facility will bear interest at rates
ranging from the prime rate to the prime rate plus 0.5%, depending on the Companys financial results. The credit facility contains standard terms and conditions customarily found in similar facilities offered to similarly situated borrowers
and has as its sole financial covenant a minimum tangible net worth requirement. As of March 31, 2005, the Company is in compliance with its sole financial covenant. The credit facility will mature in March 2007. In connection with the lease we
entered into for our distribution center based in Memphis, Tennessee we provided the landlord with a letter of credit of $200 to secure the payment obligations under the lease. This letter of credit reduces the availability under the line by that
amount. As of March 31, 2005, the Company had no other borrowings under its asset-based line of credit.



7. Transactions with Affiliate



Since
inception, the Affiliate has provided various services such as administration, warehousing and distribution, information technology and use of its facilities to the Company. Immediately prior to the closing of the IPO, the Company entered into
agreements with the Affiliate, which provide for, among other things, administrative services, office space, inventory management and order fulfillment, information systems operation and administration, employee benefits, intellectual property
matters, and other ongoing relationships. The Affiliate provides the Company with information systems, usage of telecommunications systems and hardware and software systems and information technology services, and related support services under an
agreement with a term expiring in September 2006, which the Company may terminate with six months prior notice. The administrative services agreement has a term of one year and is terminable by us upon 90 days notice. In March 2005, the
administrative services agreement was amended to reduce the scope of services covered by the agreement and reduce the monthly charge for such services, effective as of the date of the spin-off. The inventory management and order fulfillment
agreement terminated upon completion of the spin-off. In addition, the Company purchased a majority of its products from the Affiliate prior to the completion of the spin-off. A more detailed discussion of these agreements is contained in the
Companys Annual Report on Form 10-K/A for the year ended December 31, 2004.



Direct and allocated costs charged from the Affiliate included in the accompanying condensed statements of operations are as follows:



|                                                                          |  |                              |        |      |   |       
|------------------------------------------------------------------------- |  | ---------------------------- | ------ | ---- | - | ------
|                                                                          |  | Three months ended March 31,
|                                                                          |  | 2005                         |        | 2004
|Cost of goods sold (including cost of products, shipping and fulfillment) |  | $                            | 48,970 |      | $ | 31,878
|Selling, general and administrative expenses                              |  |                              | 537    |      |   | 405   
|Interest expense                                                          |  |                              |       |      |   | 401   



9



---

##### Table of Contents

8. Subsequent Events



On April 11, 2005, the Parent completed the spin-off of the Company and consequently is no longer a subsidiary of PC Mall.



As part of that arrangement, approximately 2.7 million eCOST.com stock options were granted
to PC Mall option holders based upon a conversion ratio of approximately 1.2 eCOST.com stock options to 1 PC Mall stock option with a weighted average exercise price of $3.59.



Prior to the spin-off, the Parent managed inventory risk and order fulfillment on behalf of the Company under a contractual fee arrangement.
As a result of the spin-off, the Company manages its own order fulfillment and inventory requirements and consequently now procures and holds a certain level of inventory to meet its business needs.



The Company entered into a lease agreement with Teachers Insurance and Annuity Association of
America for its own distribution center located in Memphis, Tennessee in January 2005. Prior to the spin-off on April 11, 2005, inventory management and order fulfillment operations had been previously provided by PC Mall. In line with the lease
arrangements, upon substantial completion of the build-out of the facility, the Company assumed occupancy of 163,632 rentable square feet on April 1, 2005 and is not required to pay base rent for the first two months. The initial term of the lease
is 70 months following occupancy and the initial monthly base rent is approximately $22 per month, which will increase periodically over the term of the lease to approximately $39. Upon the expiration of the initial term, the Company has an option
to renew the lease for a period of 5 years. The renewal option will be subject to all of the terms and conditions contained in the lease, except that the rent during the renewal term will be determined on the basis of the market rent, as such term
is defined in the lease. The landlord has provided the Company a construction allowance of $369 for equipment installation and office space configuration. The total minimum rental amount under the lease is approximately $2,484 for the initial term.
In addition to the monthly base rent, the Company is required to pay for all of the Companys utilities and operating costs based on the Companys proportionate share of all of the operating costs for the premises, but in no event will
such costs increase by more than 7% per year in the aggregate over the lease term.



Upon execution of the lease in January 2005, the Company provided the landlord with a letter of credit in the amount of $200 to secure the payment obligations under the lease. The Company is required to keep the letter of credit in effect
or replace it with a letter of credit with the same terms until 30 days after the expiration of the term of the lease. The amount of the letter of credit will be reduced periodically over the term of the lease.



In support of the new distribution center, the Company has entered into certain operating
leases for capital equipment commencing April 2005, for a term of 60 months. The payment obligations under these leases are $235.



10



---

##### Table of Contents

Item 2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS



Forward-Looking Statements



This Report, including the Managements Discussion and Analysis that follows, contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are statements that are not historical facts but rather are based on current expectations, estimates and projections
about our industry, our beliefs and assumptions. Forward looking statements in this report include, without limitation, statements regarding: our deferred tax assets; claims that our technologies infringe the intellectual property rights of others;
the measures our management focuses on in evaluating the progress of our business; the principal drivers of our revenue; the critical accounting policies that affect the more significant judgments and estimates used in preparing our financial
statements; the adequacy of our current working capital and other sources of liquidity to support our operations; future impacts of inflation on our operating results; our anticipated need to raise additional capital in the future for expansion of
our operations and other purposes; and our future hiring needs and advertising and marketing expenditures. Words such as anticipate, expect, intend, plan, believe, seek,
estimate, and variations of these words and similar expressions generally identify forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and other factors,
some of which are beyond our control, are difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. These risks and uncertainties include those described in
Risk Factors below and elsewhere in this report. Reference should also be made to the factors set forth from time to time in our SEC reports, including but not limited to, those set forth in the section entitled Risk Factors
in our Annual Report on Form 10-K/A for the year ended December 31, 2004. All forward-looking statements in this report are made as of the date hereof, based on information available to us as of the date hereof, and we assume no obligation to update
or revise any of these forward-looking statements even if experience or future changes show that the indicated results or events will not be realized.



Overview



We are a leading multi-category online discount retailer of high quality new, close-out and refurbished brand-name merchandise. We currently offer over 100,000 products in twelve merchandise categories, including
computer hardware and software, home electronics, digital imaging, watches and jewelry, housewares, DVD movies, video games, travel, bed and bath, apparel and accessories, licensed sports gear and cellular/wireless. We appeal to a broad range of
consumer and small business customers through what we believe is a unique and convenient buying experience offering two shopping formats: every day low price and our proprietary Bargain Countdown. This combination of shopping formats helps attract value-conscious customers looking
for high quality products at low prices to our eCOST.com website. Additionally, we offer a fee-based membership program to develop customer loyalty by providing subscribers exclusive access to preferential offers. We also provide rapid response
customer service utilizing a strategically located distribution center and third-party fulfillment providers, as well as customer support from online and on-call sales representatives. We offer suppliers an efficient sales channel for merchandise in
all stages of the product life cycle. We carry products from leading manufacturers such as Apple, Canon, Citizen, Denon, Hewlett-Packard, Nikon, Onkyo, Seiko and Toshiba and have access to a broad and deep selection of merchandise, including deeply
discounted close-out and refurbished merchandise.



We were incorporated in
Delaware in February 1999, as a wholly-owned subsidiary of PC Mall. We have operated as a reporting segment of PC Malls business since April 1999. In September 2004, we completed an initial public offering of 3,465,000 shares of our common
stock, leaving PC Mall with ownership of approximately 80.2% of the outstanding shares of our common stock. On April 11, 2005, PC Mall distributed its ownership interest in our company to its common stockholders by means of a special dividend.



Our financial results are influenced by factors in the marketplace in which we
operate and our successful execution of our business strategy. Marketplace factors include competition for customers, product pricing, online advertising costs, growth in online shopping, and promotional offers such as coupons and free shipping. We
expect that the online marketplace environment will remain a price competitive and promotion-driven environment where companies that run efficient, high volume operations thrive. Our ability to execute our business strategy successfully will require
us to meet a number of challenges, particularly our ability to:



| |  |  | remain price competitive while maintaining or increasing our gross margins;
| | - |  | ---------------------------------------------------------------------------

| |  |  | establish separate operations, vendor relationships, and inventory management and fulfillment functions;
| | - |  | --------------------------------------------------------------------------------------------------------

| |  |  | continue to find efficient ways to invest in advertising as we grow our customer base;
| | - |  | --------------------------------------------------------------------------------------

| |  |  | maintain or increase our levels of vendor marketing and co-op advertising funds; and
| | - |  | ------------------------------------------------------------------------------------

| |  |  | develop and grow new merchandise categories.
| | - |  | --------------------------------------------





11



---

##### Table of Contents

Basis of Presentation



Our financial statements have been derived from the consolidated financial statements and accounting records of PC Mall, in which we have been reported as a separate
segment, using the historical results of operations and historical basis of assets and liabilities of our business. The statements of operations for the quarter ended March 31, 2004, include expense allocations for certain corporate functions
historically provided to us by PC Mall, including administrative services (accounting, human resources, tax services, legal and treasury), inventory management and order fulfillment, credit card processing, information systems operation and
administration, advertising services, and use of office space. These allocations were made on a specifically identifiable basis or using the relative percentages, as compared to PC Malls other businesses, of net sales, payroll, net cost of
goods sold, square footage, headcount or other. We have not made a determination of whether these expenses are comparable to those that could have been obtained from an unrelated third party. Our expenses as a separate, stand-alone company may be
higher or lower than the amounts reflected in the statements of operations. We entered into contractual fee arrangements for similar services with PC Mall and certain of its subsidiaries in connection with our initial public offering. These
arrangements are reflected through the financial statements for the quarter ended March 31, 2005.



We believe the assumptions underlying the financial statements are reasonable. However, the financial statements may not necessarily reflect our results of operations, financial position and cash flows in the future
or what our results of operations, financial position and cash flows would have been had we been a separate, stand-alone company during the periods presented. The historical financial information presented in this report does not reflect the many
significant changes that will occur in our funding and operations as a result of our becoming a stand-alone public company.



Financial Operations Overview



Our management monitors a variety of financial and non-financial metrics in order to track the progress of our business. We believe that the most important of these
measures include sales, orders shipped, active customers, new customers, number of orders, average order value, gross margin, co-op advertising revenues and customer acquisition costs. Management compares the various metrics against goals and
budgets, and takes appropriate action designed to enhance our performance. Our management also monitors additional measures such as liquidity and cash resources. As we transition to operating our own distribution facility, we will focus on further
measures such as inventory turnover.



We derive our revenue from sales of
products and services to consumers and businesses. Consumer sales consist of orders placed through our eCOST.com website or by inbound telephone orders. Business sales consist of sales made to customers assigned a customer relationship manager. In
addition, business sales include orders placed through customized corporate websites. Sales to unassigned business customers are included in consumer sales. Additionally, our travel and cellular/wireless categories incorporate arrangements with
third party service providers and we receive commissions for products and services purchased by linking through our eCOST.com website. We generate additional revenue from handling fees and shipping fees we charge our customers, as well as other
services. We record our revenue net of returns, coupons, credit card fraud and chargebacks, and other discounts. Our revenues may fluctuate from period to period as a result of special offers we provide such as free shipping, coupons and other
special promotions.



Consumer sales represented 63% and 67% of our total net
sales for the three months ended March 31, 2005 and 2004, respectively. Business sales represented 37% and 33% of our total net sales for the three months ended March 31, 2005 and 2004, respectively. No single customer accounted for more than 2% of
our total net sales for either quarter. Our revenue is dependant in part on sales of HP and HP-related products which represent 27% of our net sales in 2004 and for the three months ended March 31, 2005. We also generate commission-based revenue for
certain products and other marketing and promotional services generated through our eCOST.com website. We use third party fulfillment partners to supply the travel services (such as flights, hotels and rental cars) and cellular phones and service.
For these products and services, we do not have inventory risk or pricing control and do not provide customer service. Therefore, for these sales we are not considered to be the primary obligor, and record only our commission as revenue. We believe
there is a moderate level of seasonality in our business, reflecting fluctuations in online commerce and the general pattern of peak sales for the retail industry during the holiday shopping season.



We believe that the principal drivers of our revenue consist of the average order value
placed by our customers, the number of orders placed by both existing and new customers, special offers we make available that result in incremental orders, our ability to attract new customers and advertising that impacts the aforementioned drivers
of our revenue.



Our net sales are derived primarily from the sale of computer
hardware, software, peripherals, electronics, and other consumer products to individual consumers and businesses through the internet, dedicated telemarketing sales executives, relationship-based telemarketing techniques, direct response catalogs
and advertisements.



12



---

##### Table of Contents

Cost of goods sold primarily consists of the cost of the product, inbound and outbound shipping, fixed and variable
fulfillment costs charged to us by PC Mall and restocking fees on returned products charged to us by PC Mall. Cost of goods sold is reduced by certain vendor consideration, such as market development funds and co-op advertising funds, which have
been sold by our vendor marketing team and allocated and credited to us by PC Mall. For the three months ended March 31, 2005 and 2004, we derived approximately 90% and 88% of our net sales from products sold out of inventory purchased from PC Mall,
and we purchased the remaining inventory from independent suppliers.



Gross
profit consists of net sales less cost of goods sold.



Our gross profit margins
are impacted by a number of factors. Product margins are typically lower for business sales than for consumer sales and are also affected by the category of merchandise. Gross profit margin may vary depending on various additional factors, including
the introduction of new product categories, the mix of sales among our product categories, pricing of products by our vendors, fluctuations in key vendor support programs and price protection, pricing strategies, promotional programs including free
or reduced-cost freight, market conditions, packaging, excess and obsolete inventory charges, and other factors.



Selling, general and administrative (SG&A) expenses consist primarily of advertising expenses, including online marketing activities and the costs of
catalog production; personnel costs; fixed costs, such as rent, common area maintenance and depreciation; variable costs, such as credit card processing charges and bad debt expenditures; legal and accounting fees; administrative service fees from
affiliates of PC Mall; and other costs. As a result of our IPO and our recent spin-off from PC Mall, we have incurred and expect that we will incur additional general and administrative expenses related to operating as a stand-alone public company,
such as increased legal and accounting expenses, increased executive compensation, personnel and employee benefit costs; investor relations costs; non-employee director costs and higher insurance premiums.



Until completion of our initial public offering, we were a co-borrower under PC Malls
$75 million commercial line of credit, which included a $5 million flooring facility. The lenders for these lines released us from all obligations under these credit facilities upon the completion of our initial public offering. PC Mall directly
received all proceeds under this line of credit, and directly paid all principal and interest with respect thereto. Although we did not directly utilize proceeds from this line of credit and separately accounted for amounts we borrowed from PC Mall,
because we were a co-borrower, along with all of the other PC Mall subsidiaries, with joint and several liability under such line of credit, the outstanding balance under the PC Mall commercial line of credit included in PC Malls consolidated
financial statements was included for financial reporting purposes in our stand-alone financial statements. As described below and in our financial statements, our financial statements reflect offsetting interest expense and interest income with
respect to such line of credit for periods prior to completion of our initial public offering.



Interest income reflects interest income from our investment of the net proceeds of our initial public offering proceeds in investment grade, interest-bearing marketable securities.



Interest expensePC Mall commercial line of credit represents PC Malls
consolidated interest expense for advances under its commercial line of credit made to PC Mall to fund the operations of its consolidated group.



Interest incomePC Mall commercial line of credit represents our recognition of interest income from PC Mall to reimburse us for the consolidated debt
obligation that we record in our financial statements and that reflects PC Malls cost to fund the operations of its consolidated group. All costs associated with PC Malls borrowings to fund our operations are recorded under
Interest expensePC Mall.



Income taxes were calculated as if
we filed separate tax returns. However, PC Mall has managed its tax position for the benefit of its entire portfolio of businesses, and its tax strategies are not necessarily reflective of the tax strategies that we would have followed or will
follow as a stand-alone company.



In March 2004, we granted an option to
purchase 560,000 shares of common stock to our Chief Executive Officer at an exercise price of $6.43 per share. This grant resulted in the recognition of deferred, non-cash, stock-based compensation based on the estimated deemed fair value of the
common stock on the date of grant of $10.00. An aggregate of 25% of the shares of common stock subject to this option vested upon the completion of our initial public offering with the remainder vesting in equal quarterly installments over a three
year period following the completion of the offering. The non-cash charge is amortized over the corresponding vesting period.





13



---

##### Table of Contents

Critical Accounting Policies and Estimates



Our financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America. The
preparation of our financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, net sales and expenses, as well as the disclosure of contingent assets and liabilities. We base our
estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about carrying values of our assets and liabilities that are not
readily apparent from other sources. Actual results could differ from those estimates, and we include any revisions to our estimates in our results for the period in which the actual amounts become known.



Our management considers an accounting estimate to be critical if:



- it requires assumptions to be made that were uncertain at the time the estimate was made;
and



- changes in the estimate or different estimates that could have been
selected could have a material impact on our results of operations or financial condition.



We believe the critical accounting policies described below affect the more significant judgments and estimates used in the preparation of our financial statements:



Revenue Recognition. We adhere to the revised guidelines and principles of sales
recognition described in Staff Accounting Bulletin No. 104, Revenue Recognition (SAB 104). Under SAB 104, sales are recognized when the title and risk of loss are passed to the customer, there is persuasive evidence of an
arrangement for the sale, delivery has occurred and/or services have been rendered, the sales price is fixed or determinable and collectibility is reasonably assured. Under these guidelines, we recognize a majority of our sales, including revenue
from product sales and gross outbound shipping and handling charges, upon receipt of the product by the customer. For all product sales shipped directly from suppliers to customers, we are the primary obligor in the transaction, and we take title to
the products sold upon shipment, bear credit risk, and bear inventory risk for returned products that are not successfully returned to suppliers; therefore, we recognize these revenues as gross sales. Sales are reported net of estimated returns and
allowances, coupon redemptions and credit card fraud and chargebacks, all of which are estimated based upon recent historical information such as return and redemption rates, fraud and chargeback experience. Management also considers any other
current information and trends in making estimates. Our coupon redemptions are based upon the quantity of eligible orders transacted during the period and the estimated redemption rate, using historical experience rates for similar products or
coupon amounts. Estimated redemption rates and the related coupon expense and liability are regularly adjusted as actual coupon redemptions for the program are processed. If actual sales returns, allowances, discounts, coupon redemptions, credit
card fraud and chargebacks are greater than estimated by management, additional expense may be incurred.



Allowance for Doubtful Accounts Receivable. We maintain an allowance for doubtful accounts receivable based upon estimates of future collection. We extend credit to our business customers based upon an
evaluation of each business customers financial condition and credit history, and generally do not require collateral. Our business customers financial conditions and credit and payment histories are evaluated in determining the adequacy
of our allowance for doubtful accounts. If estimated allowances for uncollectible accounts subsequently prove insufficient, additional allowance may be required.



Reserve for Inventory Obsolescence. PC Mall maintained allowances for the valuation of inventory by estimating the obsolete or
unmarketable inventory based on the difference between inventory cost and market value determined by general market conditions, nature, age and type of each product. As we establish our own inventory management and order fulfillment facilities, we
plan to use a similar methodology for determining our inventory reserves. PC Mall allocated and charged a portion of such allowance to us in the form of a restocking fee, and regularly evaluated the adequacy of its inventory reserve and determined
the amount of such reserve to allocate and charge to us. If the inventory reserve subsequently proves insufficient, additional inventory write-downs may be required, which is recorded as an increase in cost of goods sold. This additional write-down
amounted to $0.2 million and $0.1 million in the three months ended March 31, 2005 and 2004, respectively.





14



---

##### Table of Contents

Income Taxes. Our income tax provision is computed as if a separate company tax return were being filed. However,
PC Mall files a consolidated federal income tax return and a combined state income tax return that include our operating results. This will no longer be the practice after the year end December 31, 2005. We account for income taxes under the
liability method, under which we recognize deferred income taxes by applying enacted statutory tax rates applicable to future years to differences between the tax bases and financial reporting amounts of our existing assets and liabilities. At March
31, 2005, the Company has recorded deferred tax assets of approximately $6.5 million, which are comprised primarily of net operating loss carryforwards. The Company assesses the recoverability of deferred tax assets and the need for a valuation
allowance on an ongoing basis. In making this assessment, management is required to consider all available positive and negative evidence to determine whether, based on such evidence, it is more likely than not that some portion or all of the net
deferred assets will be realized in future periods. This assessment requires significant judgment and estimates involving projections of future taxable income, the nature of current and deferred income taxes, tax attributes relating to the
interpretation of various tax laws, historical bases of tax attributes associated with certain tangible and intangible assets and limitations surrounding the availability of deferred tax assets.



During 2003, the Company released the valuation allowance based on the assessment of both
positive and negative evidence with respect to the ability to realize its deferred tax benefits. Specifically, management considered current forecasts and projections supporting the future utilization of deferred tax benefits, the Companys
recent operating results and the fact that net operating losses are not limited with respect to their utilization and are available over a remaining carryover period of approximately 15 to 18 years. Over the latter half of fiscal 2004 and into the
first quarter of 2005, the Company has incurred operating losses, which to a certain extent, have been driven by costs and expenses associated with the Companys September 2004 IPO, including stock-based compensation charges recorded in
connection with the successful completion of the IPO, and costs and expenses associated with the April 2005 spin-off from the Parent. While the Companys current forecasts and projections continue to support the future utilization of its
deferred tax assets, future profitability is dependent on the Companys execution in a number of key areas, including: i) drive overall revenue growth while reasonably controlling customer acquisition and retention costs, ii) procure
merchandise on favorable terms including vendor marketing support programs, fulfill orders in an efficient manner and manage operating expenses, and iii) successfully complete the separation from the Parent and transition to a stand-alone company.
Although realization of the Companys deferred tax assets is not assured, management believes it is more likely than not that all of the deferred tax assets will be realized. Management will continue to monitor all available evidence in
accounting for this estimate, and changes to such estimate are reasonably possible in the near term depending on the Companys ability to execute on its strategy, meet its projections and generate future taxable income in order to utilize its
deferred tax benefits.



Short-term Investments. We had a balance of $4.9
million in short-term investments which we classified as available-for-sale securities at March 31, 2005, with original maturities exceeding ninety days. Consistent with Statement of Financial Accounting Standards (SFAS) No. 115,
Accounting for Certain Investments in Debt and Equity Securities, we have classified these securities as short-term because they all have readily determinable fair values, are highly liquid and the sale of such securities may be required
prior to maturity to implement managements strategies. We had available-for-sale securities in Municipal Bonds with credit ratings of AAA at March 31, 2005, with 28 day rollover intervals, maturing in 2024. Our investments are reported at fair
value, with unrealized gains and losses, net of taxes, recorded in accumulated other comprehensive income.



Recent Accounting Pronouncements



In
December 2004, the FASB issued Statement of Financial Accounting Standards No. 123 (revised 2004), Share-Based Payment (FAS 123R), that addresses the accounting for share-based payment transactions in which an enterprise
receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprises equity instruments or that may be settled by the issuance of such equity instruments. The
statement eliminates the ability to account for share-based compensation transactions using the intrinsic value method as prescribed by APB 25, and generally requires that such transactions be accounted for using a fair-value-based method and
recognized as expenses in our consolidated statements of operations. The statement requires companies to assess the most appropriate model to calculate the value of the options. The Company currently uses the Black-Scholes option pricing model to
value options and the Company is currently assessing which model will be used in the future under the new statement and may deem an alternative model to be the most appropriate. The use of a different model to value options may result in a different
fair value than the use of the Black-Scholes option pricing model. In addition, there are a number of other requirements under the new standard that will result in differing accounting treatment than currently required. These differences include,
but are not limited to, the accounting for the tax benefit on employee stock options. In addition to the appropriate fair value model to be used for valuing share-based payments, the Company will also be required to determine the transition method
to be used at the date of adoption. The allowed transition methods include prospective and retroactive adoption options. Under the retroactive options, prior periods may be restated either as of the beginning of the year of adoption or for all
periods presented. The prospective method requires that compensation expense be recorded for all unvested stock options and restricted stock at the beginning of the first quarter of adoption of FAS 123R, while the retroactive methods would record
compensation expense for all unvested stock options and restricted stock beginning with the first period restated. The SEC extended the implementation date of FAS 123R such that the effective date of the new standard for the Companys financial
statements is the first fiscal quarter of 2006.





15



---

##### Table of Contents

Our Relationship with and Separation from PC Mall



As a subsidiary of PC Mall, we have received services provided by PC Mall, including administrative services (accounting, human resources,
tax services, legal and treasury), inventory management and order fulfillment, credit card processing, information systems operation and administration, advertising services, and use of office space. In consideration for these services, PC Mall has
historically allocated and charged to us a portion of its related overhead costs. In connection with our initial public offering, we entered into service fee agreements with PC Mall and/or its affiliates related to the separation of our business
operations from PC Mall and certain ongoing relationships between us and PC Mall following the IPO. These agreements covered administrative services, office space, inventory management and order fulfillment, information systems operation and
administration, employee benefits, intellectual property matters, and other ongoing relationships. In the transition to operating as a stand-alone, publiclytraded company, we have incurred certain costs that exceed the costs that we
historically incurred or were charged to us by PC Mall. These costs include certain administrative costs for services historically performed for us by PC Mall, as well as other incremental costs we will incur, including increased legal and
accounting expenses; increased executive compensation; personnel and employee benefit costs; investor relations costs; non-employee director costs and higher insurance premiums. In addition, in January 2005, we entered into a lease for our own
distribution center located in Memphis, Tennessee in order to assume full responsibility for our own inventory management and order fulfillment operations following the spin-off. We assumed responsibility for this lease on April 1, 2005 and will
amortize lease payments commencing on this date over the lease term of 70 months. As a result of our spin-off from PC Mall, we may have additional costs for software and systems to the extent they are not available on terms as favorable as those we
received as a subsidiary of PC Mall.



We currently rely on PC Mall for
telecommunications systems and hardware and software systems usage, information technology services and related support services, including maintaining our management information and reporting systems and hosting our website. PC Mall provides these
services and resources through our Information Technology Systems Usage and Services Agreement with a subsidiary of PC Mall. To the extent we need to upgrade or expand the capacity of our systems, we are responsible for purchasing any such
additional capacity or hardware. The agreement has a term expiring in September 2006, but either party may terminate the agreement earlier by providing the other party 180 days prior written notice of such termination. We will need to transition to
performing these functions on our own prior to the expiration of the agreement or sooner in the event PC Mall exercises its right to terminate the agreement. We may not be successful in quickly and cost effectively implementing these systems or
processes and transitioning data from PC Malls systems to our own. The transition to and implementation of new or upgraded hardware or software systems may result in system delays or failures. Any failure or significant downtime in the systems
or processes provided to us by PC Mall could prevent us from taking customer orders, shipping products or billing customers. In addition, PC Malls and our systems and processes require the services of employees with extensive knowledge of
these information systems and processes and the business environment in which we operate. In order to successfully implement and operate our systems and processes, we will need to attract and retain a significant number of skilled employees. We may
not be able to attract and retain the skilled personnel required to implement, maintain, and operate our information systems and processes.



Results of Operations



Three Months Ended March 31, 2005 Compared to the Three Months Ended March 31, 2004



Net Sales. Net sales in the three months ended March 31, 2005 were $55.1 million, an increase of $16.9 million, or 44%, over the comparable period in 2004. The
sales increase was primarily the result of a 54% increase in advertising expenditures and a related increase of 70% in our twelve months active customers from the same quarter last year. Sales to customers assigned to a relationship manager
increased 61% over the comparable prior year period primarily due to an increase in the number of accounts managed by a relationship manager. Product categories experiencing the most significant change were computers, up approximately $7.9 million;
digital photography, up approximately $1.8 million and home electronics, up approximately $4.2 million over the prior year comparable period. Sales were lower sequentially from the fourth quarter of 2004 due in part to first quarter seasonality
following the traditionally strong holiday period and the management resources and attention required during the quarter to achieve the separation from PC Mall on April 11, 2005.



Gross Profit. Gross profit in the three months ended March 31, 2005 was $3.7 million, an increase of $0.3 million, or 7.8% over the
comparable prior year period. The increase in gross profit resulted from an increase in sales. Gross profit as a percentage of sales decreased to 6.8% from 9.1% in the prior year, primarily due to the result of a higher proportion of sales to
business customers as a percentage of total sales which carry lower gross margins than consumer sales, reduced vendor consideration and increased freight costs. Gross profit may be influenced from period to period by changes in vendor support
programs (including price protection, rebates and return policies), product mix, pricing strategies, competition and other factors. In preparation for our spin-off from PC Mall on April 11, 2005, work associated with the systems separation caused
intermittent website availability and efficiency issues. Consequently, we experienced a reduction in consumer sales as a percentage of net sales in the quarter ended March 31, 2005 which adversely affected our gross margin due to the sales mix and
the related loss of vendor marketing support programs.



16



---

##### Table of Contents

Selling, General and Administrative Expenses. SG&A expenses in the three months ended March 31, 2005 were $6.6
million, an increase of $3.1 million, or 89% over the comparable prior year period. The increase was primarily due to additional personnel costs of $1.1 million related to operating as a stand-alone company and as a public company, increased
variable administrative expenses of $1.1 million, which includes additional consulting costs of audit fees and legal expenses, processing fees, and administrative service fees from PC Mall, and an increase of $0.7 million in advertising costs. As a
percentage of net sales, SG&A expenses in the three months ended March 31, 2005 were 12% of net sales, versus 9.1% of net sales in the comparable prior year period. The increase in SG&A expenses as a percentage of net sales was primarily due
to the increase in personnel costs of 1.5% of net sales, and the increase in variable administrative costs which accounted for 1% of net sales. The additional variable administrative costs were attributable to the expenses for outside services such
as audit fees and legal services. Variable administrative charges include the administrative service charges from PC Mall. For the three months ended March 31, 2004, these expenses have been generally allocated and charged to us using several
factors, including net sales, cost of goods sold, square footage, systems utilization, headcount. For the three months ended March 31, 2005, administrative service charges were based on monthly fees pursuant to our Administrative Services Agreement
and Information Technology Systems Usage and Services Agreement with PC Mall.



Interest Income or Expense. Interest income for the three months ended March 31, 2005 reflects interest earned on the investment of our net IPO proceeds in investment-grade, interest-bearing, marketable securities. Interest
expense-PC Mall commercial line of credit is offset in the reported period by Interest income-PC Mall commercial line of credit. These amounts were calculated based on the monthly applicable prime rate multiplied by the cumulative
balance due to PC Mall, net of approximately one months inventory purchases (to approximate standard vendor terms).



We recorded an income tax benefit for the three months ended March 31, 2005 of $1.1 million and a benefit of $13,000 for the three months ended March 31, 2004. We
utilized an effective tax rate of 39.8% for the three months ended March 31, 2005 and 2004.



Net loss was $1.7 million, or ($0.10) per share, for the three months ended March 31, 2005 compared to net loss of $20,000, or $0.00 per share, for the three months ended March 31, 2004.



Selected Operating Data



|                       |  |                             |           |      |   |          
|---------------------- |  | --------------------------- | --------- | ---- | - | ---------
|                       |  | Three months endedMarch 31,
|                       |  | 2005                        |           | 2004
|Total customers(1)     |  |                             | 1,212,119 |      |   | 793,407  
|Active customers(2)    |  |                             | 521,999   |      |   | 300,670  
|New customers(3)       |  |                             | 123,783   |      |   | 72,985   
|Number of orders(4)    |  |                             | 190,642   |      |   | 119,192  
|Average order value(5) |  | $                           | 302       |      | $ | 333      
|Advertising expense(6) |  | $                           | 2,010,000 |      | $ | 1,306,000

---

|(1) | Total customers have been calculated as the cumulative number of customers for which orders have been taken from our inception to the end of the reported period.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Active customers consist of the number of customers who placed orders during the 12 months prior to the end of the reported period.
|--- | -----------------------------------------------------------------------------------------------------------------------------------



|(3) | New customers represent the number of persons that established a new account and placed an order during the reported period.
|--- | ----------------------------------------------------------------------------------------------------------------------------



|(4) | Number of orders represents the total number of orders shipped during the reported period (not reflecting returns).
|--- | -------------------------------------------------------------------------------------------------------------------



|(5) | Average order value has been calculated as gross sales divided by the total number of orders during the period presented. The impact of returns is not reflected in average order
value.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(6) | Advertising expense includes the total dollars spent on advertising during the reported period, including Internet, direct mail, print and e-mail advertising, as well as customer
list enhancement services.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



17



---

##### Table of Contents

Liquidity and Capital Resources



Historically, our primary sources of financing have come from cash flows from operations and investments from PC Mall. In September 2004, we
completed an initial public offering of 3,465,000 shares of our common stock, which yielded net proceeds of $16.7 million after underwriting discounts and commissions and offering expenses. In April 2004, PC Mall agreed to extend a line of credit to
us of up to $10.0 million for necessary working capital requirements, which obligation terminated upon completion of our IPO. Following the IPO, PC Mall no longer had an obligation to support our working capital needs. Prior to the IPO, we
participated in PC Malls cash management program, whereby our trade cash receipts were handled by PC Mall and swept daily from our account. Such cash was re-advanced by PC Mall for our working capital needs. Accordingly, we have reported no
cash or cash equivalents historically. Since the completion of our IPO, we have performed our own cash management functions.



The following table sets forth elements of our cash flows for the periods indicated (dollars in thousands):



|                                                    |  |                             |        |   |      |   |      |  
|--------------------------------------------------- |  | --------------------------- | ------ | - | ---- | - | ---- | -
|                                                    |  | Three MonthsEnded March 31, |       
|                                                    |  | 2005                        |        |   | 2004 |  
|Net cash used in operating activities               |  | $                           | (1,317 | ) |      | $ | (905 | )
|Net cash provided by (used in) investing activities |  |                             | 1,119  |   |      |   | (4   | )
|Net cash (used in) provided by financing activities |  |                             | (2,684 | ) |      |   | 909  |  



Accounts receivable, which include
trade and credit card receivables, decreased to $1.7 million at March 31, 2005, from $2.0 million at December 31, 2004, primarily due to improved collections activity. Inventories, which represent only inventory already shipped from our suppliers,
but not yet received by customers, increased to $1.9 million at March 31, 2005, from $1.8 million at December 31, 2004, resulting mainly from the timing of the sales shipped to customers pertaining to the respective period end. As of March 31, 2005,
we had $12.2 million of working capital, compared to $16.3 million at December 31, 2004, due to our losses in the quarter and investment in property and equipment. Receivables from PC Mall at March 31, 2005 increased $2.7 million to $3.5 million
from December 31, 2004 due mainly to certain of our receivable funds being paid into PC Malls bank account. Accounts payable remained virtually flat from December 31, 2004.



Prior to the completion of the spin-off, PC Mall provided inventory management and order fulfillment services to us. In January 2005, we
signed a lease for our own distribution facility located near the FedEx main hub in Memphis, Tennessee and commenced operations at this facility on April 1, 2005. As a result of the spin-off and our assumption of our own inventory purchasing and
order fulfillment functions, we will use our capital resources to purchase and store inventory at our own distribution facilities and expect that our inventory balances will be substantially higher than periods prior to the spin-off.



We have an asset-based line of credit of up to $15 million with a financial institution,
which is collateralized by substantially all of our assets. The credit facility functions as a working capital line of credit with our borrowings under the facility limited to a percentage of our inventory and accounts receivable. Outstanding
amounts under the facility bear interest initially at the prime rate plus 0.25%. Beginning in 2006, outstanding amounts under the facility will bear interest at rates ranging from the prime rate to the prime rate plus 0.5%, depending on our
financial results. In connection with the line of credit, we entered into a cash management arrangement whereby our operating accounts are swept and used to repay outstanding amounts under the line of credit. The credit facility contains standard
terms and conditions customarily found in similar facilities offered to similarly situated borrowers. The credit facility limits our ability to make acquisitions above pre-defined dollar thresholds, requires us to use the proceeds from any future
stock issuances to repay outstanding amounts under the facility, and has as its sole financial covenant a minimum tangible net worth requirement. As of March 31, 2005, we are in compliance with our sole financial covenant. Borrowing availability is
subject to satisfaction of certain standard conditions. The credit facility will mature in March 2007. In connection with the lease we entered into for our distribution center based in Memphis, Tennessee we provided the landlord with a letter of
credit of $0.2 million to secure the payment obligations under the lease. This letter of credit reduces the availability under the line. As of March 31, 2005, we had no other borrowings under our asset-based line of credit.



Third parties have asserted, and may in the future assert that our business or the
technologies we use infringe their intellectual property rights. Although we have not been subject to legal proceedings in the past, we may be subject to intellectual property legal proceedings and claims in the ordinary course of our business. For
example, in July 2004 we received letters from a third party alleging that we infringe certain of its patents. Based on our investigation of this matter to date, we believe that our current operations do not infringe any valid claims of the patents
identified in these letters. If we are forced to defend against this or any other third-party infringement claims, we could face expensive and time-consuming litigation and be required to pay monetary damages, which could include treble damages and
attorneys fees for any infringement that is found to be willful, and either be enjoined or required to pay ongoing royalties with respect to any technologies found to infringe. Further, as a result of infringement claims either against us or
against those who license technology to us, we may be required, or deem it advisable, to develop non-infringing technology, which could be costly and time-consuming, or enter into costly royalty or licensing agreements.



We believe that current working capital, together with cash flows from operations and
borrowings available under our credit facility will be adequate to support our current operating plans for the next 12 months.





18



---

##### Table of Contents



Contractual Obligations



We have entered into agreements with PC Mall and its affiliates which provide for, among
other things, administrative services, office space, inventory management and order fulfillment, information systems operation and administration, employee benefits, intellectual property matters, and other ongoing relationships. PC Mall and its
affiliates provide us with information systems usage of telecommunications systems and hardware and software systems and information technology services, and related support services under an agreement with a term ending in September 2006, which
either party may terminate with six months prior notice. The administrative services agreement was amended and reduced in scope and fees in March 2005 and has a term ending in September 2005; it is terminable by either party upon 90 days notice. Our
inventory management and order fulfillment agreement expired upon completion of the spin-off on April 11, 2005. Our aggregate fixed payment obligations to PC Mall under these agreements for the 12 months ending March 31, 2006 (assuming no earlier
termination by either party) is $0.6 million. This amount does not include rent or charges for our proportionate share of common area maintenance under our sublease with PC Mall or our use of telecommunications and systems and hardware and software
systems. A more detailed discussion of these agreements with PC Mall is contained under the heading Certain Relationships and Related Transactions in our Annual Report on Form 10-K/A for year the ended December 31, 2004.



Additionally, in January 2005, we signed a lease for our own distribution center located in
Memphis, Tennessee. We took occupancy on April 1, 2005 and are committed under a lease term of 70 months. The amortized lease expense commences in April and our aggregate payment obligations over the next twelve months are $0.2 million.



Inflation



Inflation has not had a material impact upon operating results, and we do not expect it to have such an impact in the near future. There can
be no assurances, however, that our business will not be so affected by inflation.





19



---

##### Table of Contents

RISK FACTORS



This report, including the section entitled Managements Discussion and Analysis of Financial Condition and
Results of Operations, contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We face a number of risks and uncertainties which could cause
actual results or events to differ materially from those contained in any forward-looking statement. Factors that could cause or contribute to such differences include, but are not limited to, the following:



Risks Relating to Our Business



Our limited operating history makes evaluation of our business difficult.



We were originally organized in February 1999 and launched our website in
April 1999. Our limited operating history makes it difficult for investors to evaluate our business and future operating results. Investors must consider our business and prospects in light of the risks and difficulties we may face as an early stage
company with limited operating history. These risks and difficulties include challenges in accurate financial planning as a result of limited historical data and the uncertainties resulting from having had a relatively limited time period in which
to implement and evaluate our business strategies as compared to older companies with longer operating histories.



Our historical financial information may not be representative of what our actual results would have been if we were an independent company or indicative of what our
future results may be.



Our financial results are
presented in this annual report on a stand-alone basis. Prior to the completion of the distribution, PC Mall accounted for our business for financial reporting purposes as a segment within its consolidated financial statements. The historical
financial information we have included in this report does not necessarily reflect what our financial position, results of operations and cash flows would have been had we been a separate, stand-alone entity and not part of PC Malls
consolidated group during the periods presented. The historical costs and expenses reflected in our financial statements include charges for certain corporate functions historically provided by PC Mall, including administrative services (accounting,
human resources, tax services, legal and treasury), inventory management and order fulfillment, credit card processing, information systems operation and administration, advertising services and use of office space. These allocated charges were
based on what we and PC Mall considered to be reasonable reflections of the historical utilization levels of these services required in support of our business. We have not made a determination of whether these expenses are comparable to those we
could have obtained from an unrelated third party. The historical financial information is not necessarily indicative of what our results of operations, financial position and cash flows will be in the future and does not reflect many significant
changes that have and will occur in our capital structure, funding and operations as a result of our separation from PC Mall. For example, we may face increased costs for leases, senior management, insurance, technology software and support,
employee benefits, financing and increased costs associated with being a publicly traded, stand-alone company.



We may not be able to achieve or maintain profitability.



We have invested heavily in our website development, advertising, hiring of personnel and startup costs. We have reported a net loss for the quarter ended
March 31, 2005 of $1.7 million and had an accumulated deficit of approximately $12.9 million at March 31, 2005. Our ability to achieve or maintain profitability given our planned business strategy depends upon a number of factors, including our
ability to achieve or maintain vendor relationships, procure merchandise and fulfill orders in an efficient manner, leverage our fixed cost structure, maintain adequate levels of vendor funding, and maintain customer acquisition costs at acceptable
levels. We may not be able to achieve or maintain profitability on a quarterly or an annual basis.



Our ability to achieve or maintain profitability will also depend on our ability to manage and control operating expenses and to generate and sustain
increased levels of revenue. We have incurred and expect to incur significant operating expenses and capital expenditures to establish ourselves as an independent company, including increased general and administrative costs to support our
operations and the increased costs of being a public company, and costs to transition from an outsourced inventory management and order fulfillment function provided by PC Mall to performing such functions on our own. We also expect to incur
significant operating expenses and capital expenditures to:



| |  |  | increase our customer base;
| | - |  | ---------------------------



| |  |  | expand our marketing efforts to enhance our brand image;
| | - |  | --------------------------------------------------------



| |  |  | further improve our order processing systems and capabilities;
| | - |  | --------------------------------------------------------------



20



---

##### Table of Contents

| |  |  | acquire and enhance software and hardware systems necessary for the operation of our business;
| | - |  | ----------------------------------------------------------------------------------------------



| |  |  | develop enhanced technologies and features;
| | - |  | -------------------------------------------



| |  |  | increase the size of our staff; and
| | - |  | -----------------------------------



| |  |  | expand our customer service capabilities to better serve our customers needs.
| | - |  | ------------------------------------------------------------------------------



Because we will incur many of these expenses before we receive any revenues from our efforts, it will be more difficult for
us to achieve or maintain profitability than it may otherwise have been if we developed our business more slowly. Further, we base our expenses in large part on our operating plans, current business strategies and future revenue projections. Many of
our expenses are fixed in the short term, and we may not be able to quickly reduce spending if our revenues are lower than we project. In addition, we may find that these efforts are more expensive than we currently anticipate. Therefore, the timing
of these expenses may contribute to fluctuations in our quarterly operating results.



Our operating results are difficult to predict and may adversely affect our stock price.



Our operating results have fluctuated in the past and are likely to vary significantly in the future based upon a number of factors, many of which we
cannot control. We operate in a highly dynamic industry and future results could be subject to significant fluctuations. These fluctuations could cause us to fail to meet or exceed financial expectations of investors, which could cause our stock
price to decline rapidly and significantly. Revenue and expenses in future periods may be greater or less than revenue and expenses in the immediately preceding period or in the comparable period of the prior year. Therefore, period-to-period
comparisons of our operating results are not necessarily a good indication of our future performance. Some of the factors that could cause our operating results to fluctuate include:



| |  |  | the costs of establishing ourselves as an independent public company;
| | - |  | ---------------------------------------------------------------------



| |  |  | the amount and timing of operating costs and capital expenditures relating to the expansion of our business operations and infrastructure;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | price competition that results in lower sales volumes, lower profit margins, or net losses;
| | - |  | -------------------------------------------------------------------------------------------



| |  |  | fluctuations in coupon redemption rates;
| | - |  | ----------------------------------------



| |  |  | the amount and timing of advertising and marketing costs;
| | - |  | ---------------------------------------------------------



| |  |  | our ability to successfully integrate operations and technologies from any future acquisitions or other business combinations;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------



| |  |  | changes in the number of visitors to our website or our inability to convert those visitors into customers;
| | - |  | -----------------------------------------------------------------------------------------------------------



| |  |  | technical difficulties, including system or Internet failures;
| | - |  | --------------------------------------------------------------



| |  |  | fluctuations in the demand for our products or overstocking or understocking of our products;
| | - |  | ---------------------------------------------------------------------------------------------



| |  |  | introduction of new or enhanced services or products by us or our competitors;
| | - |  | ------------------------------------------------------------------------------



| |  |  | fluctuations in shipping costs, particularly during the holiday season;
| | - |  | -----------------------------------------------------------------------



| |  |  | economic conditions generally or economic conditions specific to the Internet, online commerce, the retail industry or the mail order industry;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | changes in the mix of products that we sell; and
| | - |  | ------------------------------------------------



| |  |  | fluctuations in levels of inventory theft, damage or obsolescence.
| | - |  | ------------------------------------------------------------------



21



---

##### Table of Contents

If we fail to successfully manage or expand our inventory management and order fulfillment operations, we may be
unable to meet customer demand for our products and may incur higher expenses or additional costs.



Our order fulfillment and distribution operations are located in Memphis, Tennessee. PC Mall provided inventory management and order fulfillment services
to us until the completion of the spin-off in April 2005. In January 2005, we signed a lease for our own distribution facility located near the FedEx main hub in Memphis, Tennessee and commenced operations at this facility in April 2005. We have no
prior experience managing inventory management and order fulfillment operations, and we cannot assure you that we will be successful in this endeavor. Any failure in managing our inventory management and order fulfillment operations would require us
to find one or more parties to provide these services for us and could seriously disrupt our operations and cause us to be unable to meet customer demand for our products. If we are required to engage one or more service providers to provide these
services, we could incur higher fulfillment expenses than anticipated or incur additional costs for balancing product inventories among multiple distribution facilities. Further, we may need to expand our inventory management and order fulfillment
operations in the future to accommodate increases in customer orders.



If we
fail to accurately predict our inventory risk, our margins may decline as a result of write downs of our inventory due to lower prices obtained from older or obsolete products.



We assume the inventory damage, theft and obsolescence risks, as well as price erosion risks for products that are sold out
of inventory stocked at our distribution facility. Some of the products we sell on our website are characterized by rapid technological change, obsolescence and price erosion (for example, computer hardware, software and consumer electronics), and
because our distribution center may sometimes stock large quantities of particular types of inventory, inventory reserves may be required or may subsequently prove insufficient, additional inventory write-downs may be required. We currently have
limited return rights with respect to certain products we purchase, but these rights vary by product line, are subject to specified conditions and limitations, and can be terminated or changed at any time.



Our ability to offer a broad selection of products at competitive prices is dependent on
our ability to maintain existing and build new relationships with manufacturers and vendors. We do not have long-term agreements with our manufacturers or vendors, and some of our manufacturers and vendors compete directly with us.



We purchase products for resale both directly from manufacturers and
indirectly through distributors and other sources, all of whom we consider our vendors. We have historically relied on PC Mall for substantially all of our vendor relationships. During 2004, we offered products on our website from over 1,000
third-party manufacturers. We do not have any long-term agreements with any of these vendors. Any agreements with vendors governing our purchase of products are generally terminable by either party upon 30 days notice or less. In general, we
agree to offer products on our website and the vendors agree to provide us with information about their products and honor our customer service policies. PC Mall has historically provided us with vendor consideration in connection with its inventory
management and order fulfillment functions. As we have recently transitioned to performing inventory management and order fulfillment functions on our own, we will need to continue to establish and build our own relationships with vendors and obtain
favorable product pricing and vendor consideration. Vendor terms may not be as favorable as those obtained through PC Mall for a number of reasons, including lower product volumes, limited credit history, and a limited history of independently doing
business with these vendors. If we do not maintain our existing relationships or build new relationships with vendors on acceptable terms, including favorable product pricing and vendor consideration, we may not be able to offer a broad selection of
products or continue to offer products at competitive prices, and customers may refuse to shop at our website. In addition, some vendors may decide not to offer particular products for sale on the Internet, and others may avoid offering their new
products to retailers such as us who offer a mix of close-out and refurbished products in addition to new products. From time to time, vendors may terminate our right to sell some or all of their products, change the applicable terms and conditions
of sale or reduce or discontinue the incentives or vendor consideration that they offer us. Any such termination or the implementation of such changes could have a negative impact on our operating results. Additionally, some products are subject to
manufacturer or distributor allocation, which limits the number of units of those products that are available to us and other resellers.



Our revenue is dependent on sales of products from a small number of key manufacturers, and a decline in sales of products from these manufacturers could materially
harm our business.



Our revenue is dependent on sales of
products from a small number of key manufacturers. For example, sales of HP and HP-related products represented 21% of our net sales in 2003 and 27% in 2004. A decline in sales of any of our key manufacturers products, whether due to decreases
in supply of or demand for their products, termination of any of our agreements with them, or otherwise, could have a material adverse impact on our sales and operating results.



22



---

##### Table of Contents

We may need additional financing and may not be able to raise additional financing on favorable terms or at all, which
could increase our costs, limit our ability to grow and dilute the ownership interests of existing stockholders.



We anticipate that we may need to raise additional capital in the future to facilitate long-term expansion, to respond to competitive pressures or to
respond to unanticipated financial requirements. We cannot be certain that we will be able to obtain additional financing on commercially reasonable terms or at all. If we raise additional funds through the issuance of equity, equity-related or debt
securities, such securities may have rights, preferences or privileges senior to those of the rights of our common stock and our stockholders will experience dilution of their ownership interests. Our agreements with PC Mall will limit our ability
to issue our equity securities in the future without PC Malls consent for up to three years following the distribution. For a description of these limitations, please see Risk FactorsWe may be required to indemnify PC Mall for
taxes arising in connection with the spin-off, and the tax consequences of the spin-off may interfere with our ability to engage in desirable strategic transactions or issue our equity securities.



Our failure to obtain additional financing or our inability to obtain
financing on acceptable terms could require us to incur indebtedness that has high rates of interest or substantial restrictive covenants, issue equity securities that will dilute the ownership interests of existing stockholders, scale back our
operations, or fail to address opportunities for expansion or enhancement of our operations.



If we do not successfully expand our website and processing systems to accommodate higher levels of traffic and changing customer demands, we could lose customers and our revenues could decline.



To remain competitive, we must continue to enhance and improve the
functionality and features of our website. If we fail to upgrade our website in a timely manner to accommodate higher volumes of traffic, our website performance could suffer and we may lose customers. In addition, if we fail to expand the computer
systems that we use to process and ship customer orders and process customer payments, we may not be able to fulfill customer orders successfully. As a result, we could lose customers and our revenues could decline. The Internet and the e-commerce
industry are subject to rapid technological change. If competitors introduce new features and website enhancements embodying new technologies, or if new industry standards and practices emerge, our existing website and systems may become obsolete or
unattractive. Developing our website and other systems entails significant technical and business risks. We may face material delays in introducing new services, products and enhancements. If this happens, our customers may forgo the use of our
website and use those of our competitors. We may use new technologies ineffectively, or we may fail to adapt our website, our transaction processing systems and our computer network to meet customer requirements or emerging industry standards.



If we fail to successfully expand our merchandise categories and product
offerings in a cost-effective and timely manner, our reputation and the value of our new and existing brands could be harmed, customer demand for our products could decline and our profit margins could decrease.



We have generated the substantial majority of our revenues during the past
five years from the sale of computer hardware, software and accessories and consumer electronics products. In the past 18 months we launched several new product categories, including digital imaging, watches and jewelry, housewares, DVD movies,
video games, travel, bed and bath, apparel and accessories, licensed sports gear and cellular/wireless. While our merchandising platform has been incorporated into and tested in the online computer and consumer electronics retail markets, we cannot
predict with certainty whether it can be successfully applied to other product categories. In addition, expansion of our business strategy into new product categories may require us to incur significant marketing expenses, develop relationships with
new vendors and comply with new regulations. We may lack the necessary expertise in a new product category to realize the expected benefits of that new category. These requirements could strain our managerial, financial and operational resources.
Additional challenges that may affect our ability to expand into new product categories include our ability to:



| |  |  | establish or increase awareness of our new brands and product categories;
| | - |  | -------------------------------------------------------------------------



| |  |  | acquire, attract and retain customers at a reasonable cost;
| | - |  | -----------------------------------------------------------



| |  |  | achieve and maintain a critical mass of customers and orders across all of our product categories;
| | - |  | --------------------------------------------------------------------------------------------------



| |  |  | attract a sufficient number of new customers to whom our new product categories are targeted;
| | - |  | ---------------------------------------------------------------------------------------------



| |  |  | successfully market our new product offerings to existing customers;
| | - |  | --------------------------------------------------------------------



| |  |  | maintain or improve our gross margins and fulfillment costs;
| | - |  | ------------------------------------------------------------



23



---

##### Table of Contents

| |  |  | attract and retain vendors to provide our expanded line of products to our customers on terms that are acceptable to us; and
| | - |  | ----------------------------------------------------------------------------------------------------------------------------



| |  |  | manage our inventory in new product categories.
| | - |  | -----------------------------------------------



We cannot be certain that we will be able to successfully address any or all of these challenges in a manner that will enable us to expand our business
into new product categories in a cost-effective or timely manner. If our new categories of products or services are not received favorably, or if our suppliers fail to meet our customers expectations, our results of operations would suffer and
our reputation and the value of the applicable new brand and our other brands could be damaged. The lack of market acceptance of our new product categories or our inability to generate satisfactory revenues from any expanded product categories to
offset their cost could harm our business. An investor in our common stock must consider the risks, uncertainties and difficulties frequently encountered by companies in new and rapidly evolving online markets such as those we have targeted.



The loss of key personnel or any inability to attract and retain additional
personnel could affect our ability to successfully grow our business.



Our performance is substantially dependent on the continued services and the performance of our senior management, particularly our Chief Executive Officer, Adam Shaffer, our President, Gary Guy and our Executive Vice
President and Chief Financial Officer, Elizabeth Murray. Our performance also depends on our ability to retain and motivate other officers and key employees. We do not have employment agreements with any of our key executives other than Mr. Shaffer
and Ms. Murray. We do not maintain key person life insurance policies on any of our key employees. Our future success also depends on our ability to identify, attract, hire, train, retain and motivate other highly-skilled technical,
managerial, editorial, merchandising, marketing and customer service personnel. Competition for such personnel is intense, and we may not be able to successfully grow our business if we are unable to successfully attract, assimilate or retain
sufficiently qualified personnel.



Our senior management team has not worked
together as a group for a significant period of time, and may not be able to effectively manage our business.



Our Chief Executive Officer joined our company in March 2004, and we appointed a new Chief Financial Officer in January 2005. As a result, our senior
management team lacks a history of working together as a group. Our senior management teams lack of shared experience could have an adverse effect on its ability to quickly and efficiently respond to problems and effectively manage our
business.



Our ability to effectively manage our growth may prevent us from
successfully expanding our business.



We have rapidly and
significantly expanded our operations, and anticipate that further significant expansion will be required to address potential growth in our customer base and market opportunities. This expansion has placed, and is expected to continue to place, a
significant strain on our managerial, operational and financial resources. Some of our officers have no prior senior management experience at public companies. We have added and expect to add additional key employees in the near future including
managerial, technical, financial and operations personnel who will have to be integrated into our operations, particularly in connection with our transition to becoming an independent company as a result of the spin-off. To manage the expected
growth of our operations and personnel, we will be required to improve existing operational and financial systems, procedures and controls, and to expand, train and manage our employee base.



We are dependent on the success of our advertising and marketing efforts, which are costly
and may not achieve desired results, and on our ability to attract customers on cost-effective terms.



Our revenues depend on our ability to advertise and market our products effectively through our website, our eCOST.com catalog sent to selected customers,
and our other advertising and marketing efforts. We expect to increase spending on advertising and marketing in the future. Increases in the cost of advertising and marketing, including costs of online advertising, paper and postage costs, costs and
fees of third-party service providers and the costs of complying with applicable regulations, may limit our ability to advertise and market our business without impacting our profitability. If our advertising and marketing efforts prove ineffective
or do not produce a sufficient level of sales to cover their costs, or if we decrease our advertising or marketing activities due to increased costs, restrictions enacted by regulatory agencies or for any other reason, our revenues and profit
margins may decrease.



Our success depends on our ability to
attract customers on cost-effective terms. We have relationships with online services, search engines, shopping engines, directories and other websites and e-commerce businesses through which we provide advertising banners and other links that
direct customers to our website. We expect to rely on these relationships as significant sources of traffic to our website and to generate new customers. If we are unable to develop or maintain these relationships on acceptable terms, our ability to
attract new customers on a cost-effective basis could be harmed. In addition, certain of our existing online marketing agreements require us to pay fixed placement fees or fees for directing visits to our website, neither of which may convert into
sales.



24



---

##### Table of Contents

Increased product returns or a failure to accurately predict product returns could decrease our revenues and impact
profitability.



We make allowances for product returns in
our financial statements based on historical return rates. We are responsible for returns of certain products ordered through our website from our distribution center as well as products that are shipped to our customers directly from our vendors.
If our actual product returns significantly exceed our allowances for returns, especially as we expand into new product categories, our revenues and profitability could decrease. In addition, because our allowances are based on historical return
rates, the introduction of new merchandise categories, new products, changes in our product mix, or other factors may cause actual returns to exceed return allowances, perhaps significantly. In addition, any policies intended to reduce the number of
product returns may result in customer dissatisfaction and fewer repeat customers.



Because we experience seasonal fluctuations in our revenues, our quarterly results may fluctuate.



Our business is moderately seasonal, reflecting the general pattern of peak sales for the retail industry during the holiday shopping season. Typically, a
larger portion of our revenues occur during our first and fourth fiscal quarters. We believe that our historical revenue growth makes it difficult to predict the effect of seasonality on our future revenues and results of operations. In anticipation
of increased sales activity during the first and fourth quarter, we incur additional expenses, including higher inventory and staffing costs. If sales for the first and fourth quarter do not meet anticipated levels, then increased expenses may not
be offset, which could decrease our profitability. If we were to experience lower than expected sales during our first or fourth quarter, for any reason, it would decrease our profitability.



If we fail to offer a broad selection of products that customers find attractive, our
revenues and profit margins could decrease.



In order to
meet our strategic goals, we must successfully offer, on a continuous basis, a broad selection of appealing products that reflect our customers tastes and preferences. Consumer tastes are subject to frequent, significant and sometimes
unpredictable changes. Our products must satisfy the diverse tastes of our customers and potential customers. To be successful, our product offerings must be broad and deep in scope, affordable, well-made, innovative and attractive to a wide range
of consumers whose preferences may change regularly. We cannot predict with certainty that we will be successful in offering products that meet these requirements. If our product offerings fail to satisfy customers tastes or respond to changes
in customer preferences, our revenues could decline and we could be required to mark down unsold inventory, which would decrease our profit margins. In addition, any failure to offer products in line with customers preferences could allow our
competitors to gain market share.



If we are unable to provide satisfactory
customer service, we could lose customers.



Our ability to
provide satisfactory levels of customer service depends, to a large degree, on the efficient and uninterrupted operation of our customer service operations. Any material disruption or slowdown in our order processing systems resulting from labor
disputes, telephone or Internet failures, power or service outages, natural disasters or other events could make it difficult or impossible to provide adequate customer service and support. Further, we may be unable to attract and retain adequate
numbers of competent customer service representatives and relationship managers for our business customers, each of which is essential in creating a favorable interactive customer experience. Due to increased customer service needs during the
holiday shopping season, we hire temporary employees during our third and fourth fiscal quarters. As a result, we may have difficulty properly staffing our customer service operations during our peak sales season. Further, temporary employees may
not have the same levels of training or professional responsibility as full-time employees and, as a result, may be more likely to provide unsatisfactory service to our customers and potential customers. If we are unable to continually provide
adequate staffing and training for our customer service operations, our reputation could be seriously harmed and we could lose customers. In addition, if our e-mail and telephone call volumes exceed our present system capacities, we could experience
delays in placing orders, responding to customer inquiries and addressing customer concerns. Our customer service facility currently accommodates customer service representatives at close to its capacity during our peak sales period, so we may be
required to expand our customer service facility in the near future. We may not be able to find additional suitable office space on acceptable terms or at all, which could seriously hinder our ability to provide satisfactory levels of customer
service. Because our success depends in large part on keeping our customers satisfied, any failure to provide high levels of customer service would likely impair our reputation and decrease our revenues.



25



---

##### Table of Contents

Implementation of a membership fee for access to premium offers and services may cause some of our customers to reduce
or quit buying products from us.



As part of our growth
strategy, we recently began to offer memberships to our customers allowing them to access premium features of our website for an annual fee. Customers who pay such membership fee are eligible for certain exclusive offers, benefits and services which
are not available to our other customers who are not members. We have not previously implemented or operated a membership program, and we cannot predict with certainty the rate or extent to which our existing customers will sign up for and renew
premium memberships. Implementation of our membership program could adversely affect the volume and frequency of purchases by customers who do not become members.



Our business may be harmed by fraudulent activities on our website.



We have received in the past, and anticipate that we will receive in the future, communications from customers due to
purported fraudulent activities on our website. Negative publicity generated as a result of fraudulent conduct by third parties could damage our reputation and diminish the value of our brand name. Fraudulent activities on our website could also
subject us to losses. We expect to continue to receive requests from customers for reimbursement due to purportedly fraudulent activities or threats of legal action against us if no reimbursement is made.



Our facilities and systems are vulnerable to natural disasters or other catastrophic
events.



Our headquarters, customer service center and the
majority of our infrastructure, including computer servers, are located in California, an area that is susceptible to earthquakes and other natural disasters. Our new distribution facility located in Memphis, Tennessee, houses or will house
substantially all of the product inventory from which a substantial majority of our orders are shipped. A natural disaster or other catastrophic event, such as an earthquake, fire, flood, severe storm, break-in, terrorist attack or other comparable
problems could cause interruptions or delays in our business and loss of data or render us unable to accept and fulfill customer orders in a timely manner, or at all. Our systems are not fully redundant, and we do not have duplicate geographic
locations or earthquake insurance. California has in the past experienced power outages as a result of limited electrical power supplies. These outages may recur in the future and could disrupt the operation of our business. Because our inventory
and distribution facility is located in an area that is susceptible to harsh weather, a major storm, heavy snowfall or other similar event could prevent us from delivering products in a timely manner. We currently have no formal disaster recovery
plan and our business interruption insurance may not adequately compensate us for losses that may occur.



Delivery of our products could be delayed or disrupted by factors beyond our control, and we could lose customers as a result.



We rely upon third party carriers for timely delivery of our product shipments. As a result, we are subject to carrier
disruptions and increased costs due to factors that are beyond our control, including employee strikes, inclement weather and increased fuel costs. Any failure to deliver products to our customers in a timely and accurate manner may damage our
reputation and brand and could cause us to lose customers. We do not have a written long-term agreement with any of these third party carriers, and we cannot be sure that these relationships will continue on terms favorable to us, if at all. If our
relationship with any of these third party carriers is terminated or impaired or if any of these third parties is unable to deliver products for us, we would be required to use alternative carriers for the shipment of products to our customers. We
may be unable to engage alternative carriers on a timely basis or on terms favorable to us, if at all. Potential adverse consequences include:



| |  |  | reduced visibility of order status and package tracking;
| | - |  | --------------------------------------------------------



| |  |  | delays in order processing and product delivery;
| | - |  | ------------------------------------------------



| |  |  | increased cost of delivery, resulting in reduced margins; and
| | - |  | -------------------------------------------------------------



| |  |  | reduced shipment quality, which may result in damaged products and customer dissatisfaction.
| | - |  | --------------------------------------------------------------------------------------------



26



---

##### Table of Contents

We may not be able to compete successfully against existing or future competitors; PC Mall and some of our largest
vendors currently compete with us.



The market for online
sales of the products we offer is intensely competitive and rapidly evolving. We principally compete with a variety of online retailers, specialty retailers and other businesses that offer products similar to or the same as our products. Increased
competition is likely to result in price reductions, reduced revenue and gross margins and loss of market share. We expect competition to intensify in the future because current and new competitors can enter our market with little difficulty and can
launch new websites at a relatively low cost. In addition, some of our product vendors have sold, and continue to intensify their efforts to sell, their products directly to customers. We currently or potentially compete with a variety of
businesses, including:



| |  |  | other multi-category online retailers such as Amazon.com and Buy.com;
| | - |  | ---------------------------------------------------------------------



| |  |  | online discount retailers of computer and consumer electronics merchandise such as Computers4Sure, NewEgg and TigerDirect;
| | - |  | --------------------------------------------------------------------------------------------------------------------------



| |  |  | liquidation e-tailers such as Overstock.com and SmartBargains.com;
| | - |  | ------------------------------------------------------------------



| |  |  | consumer electronics and office supply superstores such as Best Buy, Circuit City, CompUSA, Office Depot, OfficeMax and Staples; and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------



| |  |  | manufacturers such as Apple, Dell, Gateway, Hewlett-Packard and IBM, that sell directly to customers.
| | - |  | -----------------------------------------------------------------------------------------------------



Many of our current and potential competitors described above have longer operating histories, larger customer bases,
greater brand recognition and significantly greater financial, marketing and other resources than we do. In addition, online retailers may be acquired by, receive investments from or enter into other commercial relationships with larger,
well-established and well-financed companies. Some of our competitors may be able to secure products from manufacturers or vendors on more favorable terms, devote greater resources to marketing and promotional campaigns, adopt more aggressive
pricing or inventory availability policies and devote substantially more resources to website and systems development than we are able to. PC Mall currently offers many of the same products for sale as we offer, and PC Mall is not restricted from
competing with us in the future.



If the protection of our trademarks and
proprietary rights is inadequate, our brand and reputation could be impaired and we could lose customers.



We have six trademarks that we consider to be material to the successful operation of business: eCOST®, eCOST.com®, eCOST.com Bargain Countdown, eCOST.com Your Online Discount Superstore!, Bargain Countdown and Bargain Countdown Platinum Club. We currently use all of these marks in connection with telephone, mail order, catalog and online retail services. We also have several additional
pending trademark applications. We rely on trademark and copyright law, trade secret protection and confidentiality agreements with our employees, consultants, suppliers and others to protect our proprietary rights. Our applications may not be
granted, and we may not be able to secure significant protection for our service marks or trademarks. Our competitors or others could adopt trademarks or service marks similar to our marks, or try to prevent us from using our marks, thereby impeding
our ability to build brand identity and possibly leading to customer confusion. Any claim by another party against us for customer confusion caused by our use of our trademarks or service marks, or our failure to obtain registrations for our marks,
could negatively affect our competitive position and could cause us to lose customers.



We have also filed an application with the U.S. Patent and Trademark Office for patent protection for our proprietary Bargain Countdown technology. We may not be granted a patent for this technology and may not be able to enforce our patent rights if our
competitors or others use infringing technology. If this occurs, our competitive position, revenues and profitability could be negatively affected.



Effective trademark, service mark, patent, copyright and trade secret protection may not be available in every country in which we will sell our products
and offer our services. In addition, the relationship between regulations governing domain names and laws protecting trademarks and similar proprietary rights is unclear. Therefore, we may be unable to prevent third parties from acquiring domain
names that are similar to, infringe upon or otherwise decrease the value of our trademarks and other proprietary rights. If we are unable to protect or preserve the value of our trademarks, copyrights, trade secrets or other proprietary rights for
any reason, our competitive position could be negatively affected and we could lose customers.



27



---

##### Table of Contents

We also rely on technologies that we license from related and third parties. These licenses may not
continue to be available to us on commercially reasonable terms, or at all, in the future. As a result, we may be required to develop or obtain substitute technology of lower quality or at greater cost, which could negatively affect our competitive
position, cause us to lose customers and decrease our profitability.



If
third parties claim we are infringing their intellectual property rights, we could incur significant litigation costs, be required to pay damages, or change our business or incur licensing expenses.



Third parties have asserted, and may in the future assert, that our business
or the technologies we use infringe on their intellectual property rights. As a result, we may be subject to intellectual property legal proceedings and claims in the ordinary course of our business. We cannot predict whether third parties will
assert additional claims of infringement against us in the future or whether any future claims will prevent us from offering popular products or services or operating our business as planned.



On July 12, 2004, we received correspondence from MercExchange LLC alleging
infringement of its U.S. patents relating to e-commerce and offering to license its patent portfolio to us. On July 15, 2004, we received a follow-up letter from MercExchange specifying which of our technologies it believes infringe certain of its
patents, alone or in combination with technologies provided by third parties. Some of those patents are currently being litigated by third parties, and we are not involved in those proceedings. In addition, three of the four patents identified by
MercExchange are under reexamination at the U.S. Patent and Trademark Office, which may or may not result in the modification of the claims. In the July 15thletter, MercExchange also advised us that it has a number of applications pending for additional patents. MercExchange has filed lawsuits alleging infringement of some or all of its patents against
third parties, resulting in settlements or verdicts in favor of MercExchange. At least one such verdict was appealed to the United States Court of Appeals for the Federal Circuit and was affirmed in part.



If we are forced to defend against these or any other third-party
infringement claims, whether they are with or without merit or are determined in our favor, we could face expensive and time-consuming litigation, which could result in the imposition of a preliminary injunction preventing us from continuing to
operate our business as currently conducted throughout the duration of the litigation or distract our technical and management personnel. If we are found to infringe, we may be required to pay monetary damages, which could include treble damages and
attorneys fees for any infringement that is found to be willful, and either be enjoined or required to pay ongoing royalties with respect to any technologies found to infringe. Further, as a result of infringement claims either against us or
against those who license technology to us, we may be required, or deem it advisable, to develop non-infringing technology, which could be costly and time consuming, or enter into costly royalty or licensing agreements. Such royalty or licensing
agreements, if required, may be unavailable on terms that are acceptable to us, or at all. We expect that participants in our market will be increasingly subject to infringement claims as the number of competitors in our industry grows. If a third
party successfully asserts an infringement claim against us and we are enjoined or required to pay monetary damages or royalties or we are unable to develop suitable non-infringing alternatives or license the infringed or similar technology on
reasonable terms on a timely basis, our business, results of operations and financial condition could be materially harmed.



We may be liable for misappropriation of our customers personal information.



Data security laws are becoming more stringent in the United States and abroad. Third parties are engaging in increased
cyber attacks against companies doing business on the Internet and individuals are increasingly subjected to identity and credit card theft on the Internet. If third parties or unauthorized employees are able to penetrate our network security or
otherwise misappropriate our customers personal information or credit card information, or if we give third parties or our employees improper access to our customers personal information or credit card information, we could be subject to
liability. This liability could include claims for unauthorized purchases with credit card information, impersonation or other similar fraud claims. This liability could also include claims for other misuses of personal information, including
unauthorized marketing purposes. Liability for misappropriation of this information could decrease our profitability. In such circumstances, we also could be liable for failing to provide timely notice of a data security breach affecting certain
types of personal information. In addition, the Federal Trade Commission and state agencies have brought numerous enforcement actions against Internet companies for alleged deficiencies in those companies privacy and data security practices,
and they may continue to bring such actions. We could incur additional expenses if new regulations regarding the collection, use or storage of personal information are introduced or if government agencies investigate our privacy or security
practices.



28



---

##### Table of Contents

We rely on encryption and authentication technology licensed from third parties to provide the security
and authentication necessary to effect secure transmission of sensitive customer information such as customer credit card numbers. Advances in computer capabilities, new discoveries in the field of cryptography or other events or developments may
result in a compromise or breach of the algorithms that we use to protect customer transaction data. If any such compromise of our security were to occur, it could subject us to liability, damage our reputation and diminish the value of our
brand-name. A party who is able to circumvent our security measures could misappropriate proprietary information or cause interruptions in our operations. We may be required to expend significant capital and other resources to protect against such
security breaches or to alleviate problems caused by such breaches. Our security measures are designed to prevent security breaches, but our failure to prevent such security breaches could subject us to liability, damage our reputation and diminish
the value of our brand-name.



Moreover, for the convenience of
our customers, we provide non-secured channels for our customers to communicate with us. Despite the increased security risks, customers may use such channels to send personal information and other sensitive data to us. In addition,
phishing incidents are on the rise. Phishing involves an online companys customers being tricked into providing their credit card numbers or account information to someone pretending to be the online companys representative.
Such incidents have recently given rise to litigation against online companies for failing to take sufficient steps to police against such activities by third parties, and may discourage customers from using online services.



We may be subject to product liability claims that could be costly and time consuming.



We sell products manufactured and distributed by third
parties, some of which may be defective. If any product that we sell were to cause physical injury or damage to property, the injured party or parties could bring claims against us as the retailer of the product. Our insurance coverage may not be
adequate to cover every claim that could be asserted. If a successful claim were brought against us in excess of our insurance coverage, it could expose us to significant liability. Even unsuccessful claims could result in the expenditure of funds
and management time and could decrease our profitability.



If we fail to
achieve and maintain adequate internal controls we may not be able to produce reliable financial reports in a timely manner or prevent financial fraud.



We will be required to document and test our internal control procedures in order to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of
2002, which requires annual management assessments of the effectiveness of our internal controls over financial reporting and a report by our independent registered public accounting firm addressing these assessments. During the course of our
testing we may identify deficiencies which we may not be able to remediate in time to meet the deadline imposed by the Sarbanes-Oxley Act of 2002 for compliance with the requirements of Section 404. In addition, if we fail to achieve and maintain
the adequacy of our internal controls, as such standards are modified, supplemented or amended from time to time, we may not be able to ensure that we can conclude on an ongoing basis that we have effective internal controls over financial reporting
in accordance with Section 404 of the Sarbanes-Oxley Act of 2002. Moreover, effective internal controls, particularly those related to revenue recognition, are necessary for us to produce reliable financial reports and are important in helping
prevent financial fraud. If we cannot provide reliable financial reports on a timely basis or prevent financial fraud, our business and operating results could be harmed, investors could lose confidence in our reported financial information, and the
trading price of our stock could drop significantly.



Our stock price may be
volatile and you may lose all or a part of your investment.



The market price of our common stock may be subject to significant fluctuations. It is possible that our future results of operations may be below the expectations of investors and, to the extent our company is followed by securities
analysts, the expectations of these analysts. If this occurs, our stock price may decline. Factors that could affect our stock price include the following:



| |  |  | changes in securities analysts recommendations or estimates of, if any, our financial performance;
| | - |  | ---------------------------------------------------------------------------------------------------



| |  |  | publication of research reports by analysts, if any;
| | - |  | ----------------------------------------------------



| |  |  | changes in market valuations of similar companies;
| | - |  | --------------------------------------------------



| |  |  | announcements by us or our competitors of significant contracts, acquisitions, commercial relationships, joint ventures or capital commitments;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | actual or anticipated fluctuations in our operating results;
| | - |  | ------------------------------------------------------------



29



---

##### Table of Contents

| |  |  | litigation developments; or
| | - |  | ---------------------------



| |  |  | general market conditions or other economic factors unrelated to our performance.
| | - |  | ---------------------------------------------------------------------------------



In addition, the stock markets have experienced significant price and trading volume fluctuations and the market prices of
retail companies generally and technology and e-commerce companies in particular have been extremely volatile and have recently experienced sharp share price and trading volume changes. These broad market fluctuations may adversely affect the
trading price of our common stock. In the past, following periods of volatility in the market price of a public companys securities, securities class action litigation has often been instituted against that company. Such litigation could
result in substantial costs to us and a likely diversion of our managements attention.



We currently rely to some extent on PC Malls operational and administrative infrastructure, and our ability to operate our business will suffer if we do not develop our own infrastructure quickly and
cost-effectively.



We currently use the systems, processes
and personnel of PC Mall to support some of our operations, including human resources, payroll and internal computing and telecommunication operations. As part of our transition to becoming a stand-alone company, we have focused resources in an
effort to create our own operational and administrative infrastructure to replace most of the services PC Mall currently provides to us. We may not be successful in quickly and cost effectively implementing these systems or processes and
transitioning data from PC Malls systems to our own. In addition to the costs associated with system upgrades, the transition to and implementation of new or upgraded hardware or software systems may result in system delays or failures. The
management information systems we utilize are run on a HP3000 Enterprise System, and Hewlett-Packard has indicated that it will support this system until 2006, by which time we expect that we will need to seek third party support for such systems or
upgrade our management information systems hardware and software. Any failure or significant downtime in the systems or processes provided to us by PC Mall could prevent us from taking customer orders, shipping products or billing customers. In
addition, PC Malls and our systems and processes require the services of employees with extensive knowledge of these information systems and processes and the business environment in which we operate. In order to successfully implement and
operate our systems and processes, we must be able to attract and retain a significant number of skilled employees. We may not be able to attract and retain the skilled personnel required to implement, maintain, and operate our information systems
and processes.



Third parties may seek to hold us responsible for
liabilities of PC Mall that we did not assume in our agreements.



In connection with our separation from PC Mall, PC Mall agreed to retain all of its liabilities that we did not expressly assume under our agreements with PC Mall. Third parties may seek to hold us responsible for PC Malls retained
liabilities. Under our agreements with PC Mall, PC Mall has agreed to indemnify us for claims and losses relating to these retained liabilities. However, if those liabilities are significant and we are ultimately held liable for them, we cannot
assure you that we will be able to recover the full amount of our losses from PC Mall.



Our executive officers who own PC Mall common stock or options to acquire PC Mall common stock may have potential conflicts of interest.



Ownership of PC Mall common stock, options to acquire PC Mall common stock and other equity securities by our officers could create, or appear to create,
potential conflicts of interest when our officers are faced with decisions that could have different implications for PC Mall than they do for us.



30



---

##### Table of Contents

We may be required to indemnify PC Mall for taxes arising in connection with the spin-off, and the tax characteristics
of the spin-off may interfere with our ability to engage in desirable strategic transactions and issue our equity securities.



Unless Section 355(e) of the Internal Revenue Code, discussed below, applies to the distribution of our stock in the spin-off, the distribution will be
tax-free to PC Mall if the contribution and the distribution, taken together, qualify under section 355, 368(a)(1)(D) and related provisions of the Internal Revenue Code. PC Mall has received an opinion of counsel to the effect that the contribution
and the distribution, taken together, will qualify under Sections 355, 368(a)(1)(D) and related provisions of the Internal Revenue Code. However, the opinion is based on certain representations by us and PC Mall. We are not aware of any facts or
circumstances that would cause any of those representations to be untrue. Nonetheless, if the contribution and the distribution are taxable to PC Mall as a result of representations being untrue that relate to an action or omission by us that occurs
after the distribution, we must indemnify PC Mall for any resulting tax-related liabilities.



Even if the contribution and the distribution, taken together, qualify as a reorganization under Sections 355, 368(a)(1)(D) and related provisions of the Internal Revenue Code, it will be taxable to PC Mall if Section
355(e) of the Internal Revenue Code applies to the distribution. Section 355(e) will apply if 50% or more of PC Mall stock or our stock, by vote or value, is acquired by one or more persons, other than PC Malls historic stockholders who
receive our common stock in the distribution, acting pursuant to a plan or a series of related transactions that includes the distribution. Any shares of our stock acquired directly or indirectly within two years before or after the distribution
generally are presumed to be part of such a plan unless we can rebut that presumption. If Section 355(e) applies to the distribution because of some action or omission by us after the distribution, then we must indemnify PC Mall for any resulting
tax-related liabilities. To prevent applicability of Section 355(e) or to otherwise prevent the contribution and the distribution from failing to qualify as a reorganization under Sections 355, 368(a)(1)(D) and related provisions of the Internal
Revenue Code, we have also agreed that, until three years after the distribution, we will not take any of the following actions unless prior to taking such action we have obtained (and provided to PC Mall) a written opinion of tax counsel reasonably
acceptable to PC Mall or a ruling from the Internal Revenue Service to the effect that such action will not cause the distribution to be taxable to PC Mall:



| |  |  | engage in certain stock issuance transactions that, when combined with the shares issued in our public offering, comprise 40% of our stock;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | merge or consolidate with another corporation;
| | - |  | ----------------------------------------------



| |  |  | liquidate or partially liquidate;
| | - |  | ---------------------------------



| |  |  | sell or transfer 60% or more of the gross assets of our business (other than ordinary course sales of inventory) or substantially all of the assets transferred to us as part of the
contribution;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | redeem or repurchase our stock (except in certain limited circumstances); or
| | - |  | ----------------------------------------------------------------------------



| |  |  | take any other action which could reasonably be expected to cause Section 355(e) to apply to the distribution.
| | - |  | --------------------------------------------------------------------------------------------------------------



We will have to indemnify PC Mall if the contribution and the distribution,
taken together, become taxable to PC Mall by failing to qualify under Sections 355, 368(a)(1)(D) and related provisions of the Internal Revenue Code or from the application of Section 355(e) of the Internal Revenue Code as a result of these or any
other transactions that we undertake after the distribution. This obligation may also discourage, delay or prevent a merger, change of control, or other strategic or capital raising transactions involving our outstanding equity or our issuance of
equity securities. If we cannot engage in equity financing transactions because of these constraints, we may not be able to fund our working capital, capital expenditure and research and development requirements, as well as to make other
investments.



Many of our competitors are not subject to
similar restrictions and may issue their stock to complete acquisitions, expand their product offerings and speed the development of new technology. Therefore, these competitors may have a competitive advantage over us. In addition, substantial
uncertainty exists on the scope of Section 355(e).



31



---

##### Table of Contents

Provisions of Delaware law and of our charter and by-laws may make a takeover more difficult.



Provisions in our amended and restated certificate of incorporation and
by-laws and in the Delaware corporation law may make it difficult and expensive for a third party to pursue a tender offer, change in control or takeover attempt that our management and board of directors oppose. Public stockholders that might
desire to participate in one of these transactions may not have an opportunity to do so. For example, our amended and restated certificate of incorporation and by-laws contain provisions:



| |  |  | reserving to our board of directors the exclusive right to change the number of directors and fill vacancies on our board of directors, which could make it more difficult for a
third party to obtain control of our board of directors;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | authorizing the issuance of preferred stock which can be created and issued by the board of directors without prior stockholder approval, commonly referred to as blank
check preferred stock, with rights senior to those of our common stock, which could make it more difficult or expensive for a third party to obtain voting control;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | establishing advance notice requirements for director nominations or other proposals at stockholder meetings;
| | - |  | -------------------------------------------------------------------------------------------------------------



| |  |  | prohibiting stockholder action by written consent, except that PC Mall may take action by written consent as long as it or its affiliates own a majority of our outstanding shares;
and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | generally requiring the affirmative vote of holders of at least 66 2/3% of the voting power of our outstanding voting stock to amend any provision in our by-laws, and requiring the
affirmative vote of 80% of the outstanding voting stock to amend certain provisions of our amended and restated certificate of incorporation and by-laws, which could make it more difficult for a third party to remove the provisions we have included
to prevent or delay a change of control.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



These
anti-takeover provisions could substantially impede the ability of public stockholders to benefit from a change in control or to change our management and board of directors.



Risks Relating to our Industry



Our success is tied to the continued use of the Internet and the adequacy of the Internet infrastructure.



Our future revenues and profits, if any, substantially depend upon the
continued widespread use of the Internet as an effective medium of business and communication. If use of the Internet declines or the Internet infrastructure becomes an ineffective medium for business transactions and communication, we may not be
able to effectively implement our growth strategy and we could lose customers. Widespread use of the Internet could decline as a result of disruptions, computer viruses or other damage to Internet servers or users computers. Additionally, if
the Internets infrastructure does not expand fast enough to meet increasing levels of use, it may become a less effective medium of business transactions and communications.



The security risks of e-commerce may discourage customers from purchasing goods from us.



In order for the e-commerce market to develop successfully, we and other
market participants must be able to transmit confidential information securely over public networks. Third parties may have the technology or know-how to breach the security of customer transaction data. Any breach could cause customers to lose
confidence in the security of our website and choose not to purchase from our website. If someone is able to circumvent our security measures, he or she could destroy or steal valuable information or disrupt our operations. Concerns about the
security and privacy of transactions over the Internet could inhibit the growth of the Internet and e-commerce. Our security measures may not effectively prohibit others from obtaining improper access to our information. Any security breach could
expose us to risks of loss, litigation and liability and could seriously disrupt our operations.



Credit card fraud could decrease our revenues and profitability.



We do not carry insurance against the risk of credit card fraud, so the failure to adequately control fraudulent credit card transactions could reduce our
revenues and our gross margin. We may in the future suffer losses as a result of orders placed with fraudulent credit card data even though the associated financial institution approved payment of the orders. Under current credit card practices, we
may be liable for fraudulent credit card transactions because we do not obtain a cardholders signature. If we are unable to detect or control credit card fraud, or if credit card companies require more burdensome terms or refuse to accept
credit card charges from us, our revenues and profitability could decrease.



32



---

##### Table of Contents

If one or more states successfully assert that we should collect sales or other taxes on the sale of our products or
the products of third parties that we offer for sale on our website, our revenues and profitability could decrease.



In accordance with current industry practice, we do not currently collect sales or other similar taxes for physical shipments of goods into states other
than California and Tennessee. One or more local, state or foreign jurisdictions may seek to impose sales tax collection obligations on us and other out-of-state companies that engage in online commerce. If sales tax obligations are successfully
imposed upon us by a state or other jurisdiction, we could be exposed to substantial tax liabilities for past sales and penalties and fines for failure to collect sales taxes and we could suffer decreased sales in that state or jurisdiction as the
effective cost of purchasing goods from us increases for those residing in that state or jurisdiction. Currently, decisions of the U.S. Supreme Court appear to restrict the imposition of obligations to collect state and local sales and use taxes
with respect to sales made over the Internet. However, a number of states, as well as the U.S. Congress, have been considering various initiatives that could limit or supersede the Supreme Courts apparent position regarding sales and use taxes
on Internet sales. If any of these initiatives are enacted, we could be required to collect sales and use taxes in states other than California and Tennessee. The imposition by state and local governments of various taxes upon Internet commerce
could create administrative burdens for us and our revenues and profitability could decrease.



Existing or future government regulation could expose us to liabilities and costly changes in our business operations, and could reduce customer demand for our products.



We are subject to general business regulations and laws, as well as
regulations and laws specifically governing the Internet and e-commerce. Such existing and future laws and regulations may impede the growth of the Internet or other online services. These regulations and laws may cover taxation, user privacy,
marketing and promotional practices, database protection, pricing, content, copyrights, distribution, electronic contracts, email and other communications, consumer protection, product safety, the provision of online payment services, intellectual
property rights, unauthorized access (including the Computer Fraud and Abuse Act), and the characteristics and quality of products and services. It is unclear how existing laws governing issues such as property ownership, sales and other taxes,
libel, trespass, data mining and collection, and personal privacy apply to the Internet and e-commerce. Unfavorable resolution of these issues may expose us to liabilities and costly changes in our business operations, and could reduce customer
demand for our products. The growth and demand for online commerce has and may continue to result in more stringent consumer protection laws that impose additional compliance burdens on online companies. For example, California law requires us to
notify our California customers if certain personal information about them is obtained by an unauthorized person, such as a computer hacker. These consumer protection laws could result in substantial compliance costs and could decrease our
profitability.



Laws or regulations relating to privacy and data protection
may adversely affect the growth of our Internet business or our marketing efforts.



We are subject to increasing regulation relating to privacy and the use of personal user information. For example, we are subject to various telemarketing and anti-spam laws that regulate the manner in which we may
solicit future suppliers and customers. Such regulations, along with increased governmental or private enforcement, may increase the cost of growing our business. In addition, several jurisdictions, including California, have adopted legislation
limiting the uses of personal user information gathered online or require online services to establish privacy policies. Pursuant to the Childrens Online Privacy Protection Act, the Federal Trade Commission has adopted regulations regarding
the collection and use of personal identifying information obtained from children under 13 years of age. Increasingly, federal, state and foreign laws and regulations extend online privacy protection to adults. Moreover, in jurisdictions where we do
business, there is a trend toward requiring companies to establish procedures to notify users of privacy and security policies, to obtain prior consent from users for the collection, use and disclosure of personal information (even disclosure to
affiliates), and to provide users with the ability to access, correct and delete personal information stored by companies. These data protection regulations and enforcement efforts may restrict our ability to collect, use or transfer demographic and
personal information from users, which could be costly or harm our marketing efforts. Further, any violation of privacy or data protection laws and regulations may subject us to fines, penalties and damages, as well as harm to our reputation, which
could decrease our revenues and profitability.



33



---

##### Table of Contents

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK



It is our policy not to enter into derivative financial instruments. We do not have any significant foreign currency exposure since we do not transact business in foreign currencies. Therefore, we do not have
significant overall currency exposure at March 31, 2005.



Item 4. CONTROLS AND PROCEDURES



As of the end of
the period covered by this report, we carried out an evaluation, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls
and procedures. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective in timely alerting them to material information required to be included in this
report.



There has been no change in our internal control over financial
reporting that occurred during our most recent fiscal quarter that has materially affected or is reasonably likely to materially affect our internal control over financial reporting.



34



---

##### Table of Contents

PART IIOTHER INFORMATION



Item 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS



On August 27, 2004, the Securities and Exchange Commission declared effective our Registration Statement on Form S-1 (File No. 333-115199). The Registration Statement covered the sale of 3,465,000 shares of our common
stock at an offering price of $5.80 per share, which was completed on September 1, 2004. Our net proceeds of the offering were $16.7 million, after deducting underwriting discounts and commissions and our offering expenses. Through March 31, 2005,
approximately $1 million of the net proceeds have been used for capital expenditures and approximately $3 million for working capital.



Item 6. EXHIBITS



|               |  |                                                                                                                                                                                                                                                            
|-------------- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit Number |  | Description                                                                                                                                                                                                                                                
|               | 
|10.4(b)        |  | Amendment to Administrative Services Agreement, dated March 17, 2005 (incorporated by reference to our Annual Report on Form 10-K filed with the SEC on March 31, 2005)                                                                                    
|               | 
|10.20          |  | Lease, dated January 14, 2005, by and between us and Teachers Insurance and Annuity Association of America for the benefit of its separate real estate account (incorporated by reference to
our report on Form 8-K filed with the SEC on January 18, 2005)
|               | 
|31.1           |  | Certification of the Chief Executive Officer of the Registrant pursuant to Exchange Act Rule 13a-14(a)                                                                                                                                                     
|               | 
|31.2           |  | Certification of the Chief Financial Officer of the Registrant pursuant to Exchange Act Rule 13a-14(a)                                                                                                                                                     
|               | 
|32.1           |  | Certification of the Chief Executive Officer of Registrant furnished pursuant to 18 U.S.C. 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002                                                                                               
|               | 
|32.2           |  | Certification of the Chief Financial Officer of Registrant furnished pursuant to 18 U.S.C. 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002                                                                                               





35



---

##### Table of Contents

SIGNATURE



Pursuant to the requirements of the
Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



Date: May 12, 2005

eCOST.COM, INC.By:

/s/    ELIZABETH MURRAYElizabeth Murray Chief Financial Officer
(Duly Authorized Officer of the Registrant and Principal Financial Officer)






36



---

##### Table of Contents

eCOST.Com, Inc.



EXHIBIT INDEX



|              |  |                                                                                                                                                                                                                                                            
|------------- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|ExhibitNumber |  | Description                                                                                                                                                                                                                                                
|              | 
|10.4(b)       |  | Amendment to Administrative Services Agreement, dated March 17, 2005 (incorporated by reference to our Annual Report on Form 10-K filed with the SEC on March 31, 2005)                                                                                    
|              | 
|10.20         |  | Lease, dated January 14, 2005, by and between us and Teachers Insurance and Annuity Association of America for the benefit of its separate real estate account (incorporated by reference to
our report on Form 8-K filed with the SEC on January 18, 2005)
|              | 
|31.1          |  | Certification of the Chief Executive Officer of the Registrant pursuant to Exchange Act Rule 13a-14(a)                                                                                                                                                     
|              | 
|31.2          |  | Certification of the Chief Financial Officer of the Registrant pursuant to Exchange Act Rule 13a-14(a)                                                                                                                                                     
|              | 
|32.1          |  | Certification of the Chief Executive Officer of Registrant furnished pursuant to 18 U.S.C. 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002                                                                                               
|              | 
|32.2          |  | Certification of the Chief Financial Officer of Registrant furnished pursuant to 18 U.S.C. 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002