**EXHIBIT 31.1**

 

**SECTION 302 CERTIFICATION OF THE CEO**

 

Certificationof Principal Executive OfficerPursuant to Rule 13a-14(a) /15d-14(a), As Adopted Pursuant ToSection 302 of the Sarbanes-Oxley Act of 2002

 

 

I, John P.Longenecker, Chief Executive Officer of Favrille, Inc. (the “Registrant”),certify that:

 

1.               I have reviewed thisquarterly report on Form 10-Q of the Registrant;

 

2.               Based on my knowledge, thisreport does not contain any untrue statement of a material fact or omit tostate a material fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading withrespect to the period covered by this report;

 

3.               Based on my knowledge, thefinancial statements, and other financial information included in this report,fairly present in all material respects the financial condition, results ofoperations and cash flows of the Registrant as of, and for, the periodspresented in this report;

 

4.               The Registrant’s othercertifying officer(s) and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange ActRules 13a-15(e) and 15d-15(e), for the Registrant and have:

 

a)         Designed such disclosurecontrols and procedures, or caused such disclosure controls and procedures tobe designed under our supervision, to ensure that material information relatingto the Registrant, including its consolidated subsidiaries, is made known to usby others within those entities, particularly during the period in which thisreport is being prepared;

 

b)        Evaluated the effectivenessof the Registrant’s disclosure controls and procedures and presented in thisreport our conclusions about the effectiveness of the disclosure controls andprocedures, as of the end of the period covered by this report based on suchevaluation; and

 

c)         Disclosed in this report anychange in the Registrant’s internal control over financial reporting thatoccurred during the Registrant’s most recent fiscal quarter (the Registrant’sfourth fiscal quarter in the case of an annual report) that has materiallyaffected, or is reasonably likely to materially affect, the Registrant’sinternal control over financial reporting; and

 

5.               The Registrant’s othercertifying officer(s) and I have disclosed, based on our most recent evaluationof internal control over financial reporting, to the Registrant’s auditors andthe audit committee of the Registrant’s board of directors (or personsperforming the equivalent functions):

 

a)         All significant deficienciesand material weaknesses in the design or operation of internal control overfinancial reporting which are reasonably likely to adversely affect theRegistrant’s ability to record, process, summarize and report financialinformation; and

 

b)        Any fraud, whether or notmaterial, that involves management or other employees who have a significantrole in the Registrant’s internal control over financial reporting.

 
| Dated this  14th day of November, 2005. |   |
|-----------------------------------------|--------|
|                                    |   |

 
|   |   |                                  |   | /s/ John P. Longenecker |   |
|--------|--------|---------------------------------------|--------|-------------------------|--------|
|   |   | John P. Longenecker, Ph.D.            |
|   |   | President and Chief Executive Officer |

 

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