**EXHIBIT 31.1**

 

**SECTION 302 CERTIFICATION OF THE CEO**

 

Certificationof Principal Executive OfficerPursuant to Rule 13A-14(a) /15D-14(a), As Adopted Pursuant ToSection 302 of the Sarbanes-Oxley Act of 2002

 

 

I, John P.Longenecker, Chief Executive Officer of Favrille, Inc. (the “Registrant”),certify that: 

 

1.               I have reviewedthis quarterly report on Form 10-Q of the Registrant;

 

2.               Based on myknowledge, this report does not contain any untrue statement of a material factor omit to state a material fact necessary to make the statements made, inlight of the circumstances under which such statements were made, notmisleading with respect to the period covered by this report;

 

3.               Based on myknowledge, the financial statements, and other financial information includedin this report, fairly present in all material respects the financialcondition, results of operations and cash flows of the Registrant as of, andfor, the periods presented in this report;

 

4.               The Registrant’sother certifying officer(s) and I are responsible for establishing andmaintaining disclosure controls and procedures (as defined in Exchange ActRules 13a-15(e) and 15d-15(e), for the Registrant and have:

 

a)         Designed such disclosurecontrols and procedures, or caused such disclosure controls and procedures tobe designed under our supervision, to ensure that material information relatingto the Registrant, including its consolidated subsidiaries, is made known to usby others within those entities, particularly during the period in which thisreport is being prepared;

 

b)        Evaluated theeffectiveness of the Registrant’s disclosure controls and procedures andpresented in this report our conclusions about the effectiveness of thedisclosure controls and procedures, as of the end of the period covered by thisreport based on such evaluation; and

 

c)         Disclosed in this reportany change in the Registrant’s internal control over financial reporting thatoccurred during the Registrant’s most recent fiscal quarter (the Registrant’sfourth fiscal quarter in the case of an annual report) that has materiallyaffected, or is reasonably likely to materially affect, the Registrant’sinternal control over financial reporting; and

 

5.               The Registrant’sother certifying officer(s) and I have disclosed, based on our most recentevaluation of internal control over financial reporting, to the Registrant’sauditors and the audit committee of the Registrant’s board of directors (orpersons performing the equivalent functions):

 

a)         All significantdeficiencies and material weaknesses in the design or operation of internalcontrol over financial reporting which are reasonably likely to adverselyaffect the Registrant’s ability to record, process, summarize and reportfinancial information; and

 

b)        Any fraud, whether or notmaterial, that involves management or other employees who have a significantrole in the Registrant’s internal control over financial reporting.

 
| Dated this  13th day of May, 2005. |                                  |
|------------------------------------|---------------------------------------|
|                               |                                  |
|                               | /s/ John P. Longenecker               |   |
|                               | John P. Longenecker, Ph.D.            |
|                               | President and Chief Executive Officer |

 

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