**EXHIBIT31.1**

**SECTION 302 CERTIFICATION OF THE CEO**

Certification of Principal Executive OfficerPursuant to Rule 13a-14(a) /15d-14(a), As Adopted Pursuant ToSection 302 of the Sarbanes-Oxley Act of 2002

I, John P.Longenecker, Chief Executive Officer of Favrille, Inc. (the “Registrant”),certify that:

1.     I have reviewed this quarterlyreport on Form 10-Q of the Registrant;

2.     Based on my knowledge, this reportdoes not contain any untrue statement of a material fact or omit to state amaterial fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading withrespect to the period covered by this report;

3.     Based on my knowledge, the financialstatements, and other financial information included in this report, fairlypresent in all material respects the financial condition, results of operationsand cash flows of the Registrant as of, and for, the periods presented in thisreport;

4.     The Registrant’s other certifyingofficer(s) and I are responsible for establishing and maintaining disclosurecontrols and procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)), for the Registrant and have:

a)   Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to be designedunder our supervision, to ensure that material information relating to theRegistrant, including its consolidated subsidiaries, is made known to us byothers within those entities, particularly during the period in which this reportis being prepared;

b)   Evaluated the effectiveness of theRegistrant’s disclosure controls and procedures and presented in this reportour conclusions about the effectiveness of the disclosure controls andprocedures, as of the end of the period covered by this report based on suchevaluation; and

c)   Disclosed in this report anychange in the Registrant’s internal control over financial reporting thatoccurred during the Registrant’s most recent fiscal quarter (the Registrant’sfourth fiscal quarter in the case of an annual report) that has materiallyaffected, or is reasonably likely to materially affect, the Registrant’sinternal control over financial reporting; and

5.     The Registrant’s other certifyingofficer(s) and I have disclosed, based on our most recent evaluation ofinternal control over financial reporting, to the Registrant’s auditors and theaudit committee of the Registrant’s board of directors (or persons performingthe equivalent functions):

a)   All significant deficiencies andmaterial weaknesses in the design or operation of internal control overfinancial reporting which are reasonably likely to adversely affect theRegistrant’s ability to record, process, summarize and report financialinformation; and

b)   Any fraud,whether or not material, that involves management or other employees who have asignificant role in the Registrant’s internal control over financial reporting.
| Dated this 14th day of November, 2006. |                                  |
|---------------------------------------------|---------------------------------------|
|                                        |                                  |
|                                        | /s/ John P. Longenecker               |   |
|                                        | John P. Longenecker, Ph.D.            |
|                                        | President and Chief Executive Officer |

 

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