Form of Stock Appreciation Rights Award Agreement



 Exhibit 10.3 
 HEALTH INSURANCE INNOVATIONS, INC. 
 LONG TERM INCENTIVE PLAN

 Stock Appreciation Rights Award Agreement 
 (Non-Employee Director; Stock-Settled) 
 You have been granted Stock
Appreciation Rights (this “Award”) on the following terms and subject to the provisions of Attachment A and the Long Term Incentive Plan (the “Plan”) of Health Insurance Innovations, Inc. (the
“Company”). Unless defined in this Award Agreement (including Attachment A, this “Agreement”), capitalized terms will have the meanings assigned to them in the Plan. In the event of a conflict among the provisions
of the Plan, this Agreement and any descriptive materials provided to you, the provisions of the Plan will prevail. 
  

			
	 Participant
	 	  

		
	 Number of Stock Appreciation Rights
	 	                     (each a “SAR”)
		
	 Exercise Price per SAR
	 	$                  
		
	 Grant Date
	 	                    ,
20        
		
	 Expiration Date
	 	                    ,
20        , subject to earlier termination under Section 2(d) of Attachment A.
	
	 Vesting Schedule
 (subject to Section 2(c) of Attachment A)

		
	 Vesting
	 	Subject to Section 2(c) of Attachment A,         % of the SARs shall vest and become exercisable on
                     of each of
                    .








 Attachment A 
 Stock Appreciation Rights Award Agreement 
 (Non-Employee Director;
Stock-Settled) 
 Terms and Conditions 
 Grant to:
                                 

Section 1. Grant of Stock Appreciation Rights. Subject to the terms and conditions of the Plan and this Agreement,
the Company hereby grants this Award to the Participant on the Grant Date on the terms set forth on the cover page of this Agreement, as more fully described in this Attachment A. This Award is granted under the Plan, which is incorporated herein by
this reference and made a part of this Agreement. 
 Section 2. Terms of SAR. 

(a) Generally. Subject to the terms and conditions of this Agreement and the Plan, each SAR constitutes an unfunded and unsecured
promise of the Company to deliver to Participant, at the time such SAR is validly exercised, an amount, payable in the form of Shares, equal to the excess of (i) the Fair Market Value of one Share on the date of exercise, over (ii) the Exercise
Price per SAR set forth on the cover page of this Agreement (the “Spread”). 
 (b) Exercisability.
Subject to the terms and conditions of this Agreement and the Plan, a SAR may be exercised only after if it has vested and become exercisable under Section 2(c), and only before it has terminated under Section 2(d). 

(c) Vesting. 
 (i) The SARs shall vest and become exercisable in accordance with the Vesting Schedule set forth on the cover page of this Agreement; provided that the SARs shall vest on any date in such Vesting
Schedule only if no Termination of Service occurs with respect to the Participant on or prior to such vesting date. If a Termination of Service occurs, all unvested SARs shall terminate in accordance with Section 2(d)(ii). 

(ii) If the Participant holds unvested SARs at the time a Change in Control occurs, the SARs shall become 100% vested and
exercisable on the date of the Change in Control immediately prior to the consummation thereof. 
 (d) Termination. The
SARs shall terminate at the time of termination set forth below: 
 (i) All of the SARs shall terminate at 5:00
p.m., Eastern time, on the Expiration Date set forth on the cover page of this Agreement, unless earlier terminated under subsections (ii) – (v) below. 

(ii) In the event of the Participant’s Termination of Service at any time and for any reason, the SARs, to the
extent that they are not vested and exercisable at the time of the Termination of Service, shall terminate simultaneously with the Termination of Service. 

  
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 (iii) In the event of the Participant’s Termination of Service for
cause (as determined by the Committee in good faith), all of the SARs shall terminate simultaneously with the Termination of Service, including to the extent that the SARs are otherwise vested and exercisable at the time of the Termination of
Service. 
 (iv) In the event of the Participant’s Termination of Service by reason of his or her death or
Disability, the SARs, to the extent that they are otherwise vested and exercisable at the time of the Termination of Service, shall terminate at 5:00 p.m., Eastern time, on the date that is one year after the date of the Termination of Service.

 (v) In the event of the Participant’s Termination of Service for any reason not specified in
subsections (iii) or (iv) above, the SARs, to the extent that they are otherwise vested and exercisable at the time of the Termination of Service, shall terminate at 5:00 p.m., Eastern time, on the date that is ninety (90) days after the date
of the Termination of Service. 
 Upon termination, all affected SARs shall automatically be forfeited to the Company without consideration,
and, if otherwise vested and exercisable, shall cease to be exercisable. For clarity, in no event shall any SAR be exercisable after the Expiration Date set forth on the cover page of this Agreement. 

(e) Transferability. The SARs, and the Participant’s rights under this Agreement, shall not be assigned, sold, transferred or
otherwise be subject to alienation by the Participant, other than by will or the law of descent and distribution, and any purported assignment, sale, transfer or other alienation not permitted hereunder shall be void. During the Participant’s
lifetime, the SARs shall be exercisable only by the Participant. 
 Section 3. Exercise. 

(a) When to Exercise. Except as otherwise provided in the Plan or this Agreement, the Participant (or in the case of exercise
after the Participant’s death or incapacity, the Participant’s guardian, legal representative, heir or legatee, as the case may be) may exercise his or her SARs that are then exercisable under Section 2, in whole or in part, by
following the procedures set forth in this Section 3. If partially exercised, the Participant (or in the case of exercise after the Participant’s death or incapacity, the Participant’s guardian, legal representative, heir or
legatee, as the case may be) may thereafter exercise the remaining unexercised portion of the SARs, to the extent that they are then exercisable under Section 2, by following the procedures set forth in this Section 3. 

(b) Election to Exercise. To exercise the SARs, the Participant (or in the case of exercise after the Participant’s death or
incapacity, the Participant’s guardian, legal representative, heir or legatee, as the case may be) must deliver to the Secretary of the Company (or his or her designee) a written notice (or notice through another previously approved method,
which could include a web-based or e-mail system) which sets forth the number of SARs being exercised, together with any additional documents as the Company may require. Each such notice must 


  
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satisfy whatever then-current procedures apply to the SARs and must contain such representations, warranties and covenants as the Company requires. If someone other than the Participant exercises
the SARs, then such person must submit documentation reasonably acceptable to the Company verifying that such person has the legal right to exercise the SARs. 
 (c) Date of Exercise. The SARs shall be deemed to be exercised on the business day that the Company receives a fully executed and completed exercise notice. If an exercise notice is received on a
day that is not a business day, or is received after 5:00 p.m., Eastern time, on a business day, then the SARs shall be deemed to be exercised on the first business day immediately following the day such notice is received by the Company.

 (d) Settlement. Upon a valid exercise of SARs, the Participant shall be entitled to receive that number of Shares
determined by dividing (i) (1) the total number of SARs then being exercised, multiplied by (2) the Spread on the date of exercise, by (ii) the Fair Market Value of one Share on the date of exercise. 

(e) Fractional Shares. No fractional Shares shall be issued upon exercise of SARs, and if the number of Shares otherwise issuable
under Section 3(d) upon an exercise of SARs includes a fraction of a Share, then upon such exercise the Participant shall be entitled to receive (i) the number of Shares determined under Section 3(d), rounded down to the nearest whole
Share, plus (ii) an amount of cash equal to the Fair Market Value of one Share on the date of exercise, multiplied by such fraction of a Share. 
 (f) Withholding Requirements. The delivery of Shares upon settlement of SARs is conditioned on the Participant making arrangements satisfactory to the Company to enable the Company to satisfy all
tax (or other governmental obligation) withholding requirements. In the event that there is any such withholding requirement upon an exercise of SARs, the Committee may, in its sole discretion and pursuant to such procedures as the Committee may
require, permit the Participant to satisfy any such withholding requirement by having the Company withhold from the number of Shares otherwise issuable to the Participant upon such exercise a number of Shares having an aggregate Fair Market Value
equal to the minimum amount required to be withheld. If the Committee permits the Participant to satisfy any such withholding requirement pursuant to the preceding sentence, the Company shall remit to the Internal Revenue Service and appropriate
state and local revenue agencies, for the credit of the Participant, an amount of cash withholding equal to the Fair Market Value of the Shares withheld by the Company as provided above. 

(g) Compliance with Law and Regulations. The SARs, their exercise and the obligation of the Company to issue Shares in settlement
thereof are subject to all applicable federal and state laws, rules and regulations, including securities laws, to approvals by any government or regulatory agency as may be required, and to the rules, regulations and other requirements of the stock
market or exchange upon which the Shares are then quoted, traded or listed. The Participant may not exercise a SAR if such exercise would violate any securities laws or other applicable law, rule, regulation or requirement. 

  
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 Section 4. No Rights of Stockholder. A holder of a SAR, as such, shall not be
entitled to vote or receive dividends or be deemed the holder of the Shares underlying the SAR for any purpose, nor shall anything contained in this Agreement be construed to confer upon the holder of a SAR, as such, any of the rights or obligations
of a stockholder of the Company, unless and until Shares are actually issued to and held of record by such holder upon settlement of the SARs following valid exercise thereof. 
 Section 5. Change in Control. Without limiting the Committee’s power under the Plan, upon the occurrence of a Change in Control, the Committee is authorized (but not obligated) to make
adjustments to the terms and conditions of the SARs without the need for the consent of the Participant, including, without limitation, the following (or any combination thereof): 

(a) The Committee may provide for the continuation or assumption of the SARs and this Agreement by the acquiring or successor entity (or
parent thereof), including the Company if it is the surviving entity, or for the substitution of the SARs and this Agreement with a substitute award with terms comparable to the SARs and this Agreement (in each case with appropriate adjustments as
to the Exercise Price and the number and type of Shares (or other securities) underlying the Award or substitute award). The determination of such appropriate adjustments and comparability shall be made by the Committee. 

(b) The Committee may provide for the cancellation of all or any portion of the SARs for their Intrinsic Value (payable in the form of
cash, stock, securities, other property or any combination thereof) based upon the price per Share received or to be received by other stockholders of the Company in the Change in Control transaction. If at the time of a Change in Control such
Intrinsic Value is equal to or less than zero (i.e., the Exercise Price of the SARs equals or exceeds the price per Share received or to be received by other stockholders of the Company in the Change in Control transaction), then the Committee may
provide for the cancellation of the SARs without the payment of any consideration therefor. 
 Section 6. Miscellaneous
Provisions. 
 (a) Notices. All notices, requests and other communications under this Agreement (other than a notice
of exercise, which shall be provided in accordance with Section 3) shall be in writing and shall be delivered in person (by courier or otherwise), mailed by certified or registered mail, return receipt requested, or sent by facsimile
transmission, as follows: 
 if to the Company, to: 

Health Insurance Innovations, Inc. 

15438 N. Florida Avenue, Suite 201 

Tampa, Florida, 33613 
 Attention: Michael W. Kosloske 
 Telecopy: (877) 376-5832

 with a copy to (which shall not constitute notice hereunder): 

Gary Raeckers 

  
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 if to the Participant, to the address that the Participant most recently provided to the
Company, 
 or to such other address or facsimile number as such party may hereafter specify for the purpose by notice to the other parties
hereto. All such notices, requests and other communications shall be deemed received on the date of receipt by the recipient thereof if received prior to 5:00 p.m. on a business day in the place of receipt. Otherwise, any such notice, request or
communication shall be deemed received on the next succeeding business day in the place of receipt. 
 (b) Entire
Agreement. This Agreement, the Plan and any other agreements referred to herein and therein and any attachments referred to herein or therein, constitute the entire agreement and understanding between the parties in respect of the subject matter
hereof and supersede all prior and contemporaneous arrangements, agreements and understandings, both oral and written, whether in term sheets, presentations or otherwise, between the parties with respect to the subject matter hereof. 

(c) Amendment; Waiver. No amendment or modification of any provision of this Agreement shall be effective unless signed in writing
by or on behalf of the Company and the Participant, except that the Committee may amend or modify this Agreement without the Participant’s consent in accordance with the provisions of the Plan or as otherwise set forth in this Agreement. No
waiver of any breach or condition of this Agreement shall be deemed to be a waiver of any other or subsequent breach or condition whether of like or different nature. Any amendment or modification of or to any provision of this Agreement, or any
waiver of any provision of this Agreement, shall be effective only in the specific instance and for the specific purpose for which made or given. 
 (d) Successors and Assigns; No Third Party Beneficiaries. This Agreement shall inure to the benefit of and be binding upon the Company and the Participant and their respective heirs, successors,
legal representatives and permitted assigns. Nothing in this Agreement, expressed or implied, is intended to confer on anyone other than the Company and the Participant, and their respective heirs, successors, legal representatives and permitted
assigns, any rights, remedies, obligations or liabilities under or by reason of this Agreement. 
 (e) Counterparts. This
Agreement may be signed in any number of counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. 

(f) Plan. The Participant acknowledges and understands that material definitions and provisions concerning this Award and the
Participant’s rights and obligations with respect thereto are set forth in the Plan. The Participant has read carefully, and understands, the provisions of the Plan. 
 (g) Governing Law. The Agreement shall be governed by the laws of the State of Florida, without application of the conflicts of law principles thereof. 

  
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 (h) No Right to Continued Service. The granting of the Award evidenced hereby and
this Agreement shall impose no obligation on the Company or any Affiliate to continue the service of the Participant and shall not lessen or affect the right that the Company or any Affiliate may have to terminate the service of such Participant.

 (i) WAIVER OF JURY TRIAL. EACH OF THE PARTIES HERETO IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY
LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. 

  
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 IN WITNESS WHEREOF, the parties have executed this Agreement as of the day and year first
written above. 
  

			
	HEALTH INSURANCE INNOVATIONS, INC.
		
	By:	 	 
	Name:	 	 
	Title:	 	 
	
	PARTICIPANT
	
	 
	Name: