UNITED STATES SECURITIES AND EXCHANGE COMMISSION
 Washington, DC 20549
 
 FORM 10-K
 FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934(Mark One)þ

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the Fiscal Year Ended December 31, 2010ORo

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period from                             toCommission File Number 1-34205
 BROADVISION, INC.
 
 (Exact name of registrant as specified in its charter)
 Delaware

94-3184303(State or other jurisdiction of

(I.R.S. Employerincorporation or organization)

Identification No.)
 1600 Seaport Blvd, Suite 550, North Bldg.Redwood City, California

94063(Address of principal executive offices)

(Zip code)(650) 331-1000

(Registrant's telephone number, including area code)Securities registered pursuant to Section 12(b) of the Act:NoneSecurities registered pursuant to Section 12(g) of the Act:Common Stock, $.0001 par value

(Title of Class)
  Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
 Yes o No R
 Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.
 Yes o No R
 Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 Yes R No o
 Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
 Yes o No o
 Indicate by check mark if the disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
 R
 Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 Large accelerated filer o Accelerated filer o  Non-accelerated filer o Smaller reporting company þ
 Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).
 Yes o No R
 
 As of June 30, 2010, based on the closing sales price as quoted by the NASDAQ, 2,066,419 shares of Common Stock, having an aggregate market value of approximately $24,590,386 were held by non-affiliates. For purposes of the above statement only, all directors and executive officers of the registrant are assumed to be affiliates.
 
 As of February 28, 2011, the registrant had 4,481,688 shares of common stock outstanding.
 
 DOCUMENTS INCORPORATED BY REFERENCE




Parts of the Proxy Statement for the registrant's Annual Meeting of Stockholders to be held in June 2011 are incorporated by reference into Part III of this Annual Report on Form 10-K.
 
 
 BROADVISION, INC.
 ANNUAL REPORT ON FORM 10-K
 YEAR ENDED DECEMBER 31, 2010
 
 TABLE OF CONTENTS
 
 Part IItem 1.
Business
1Item 1A.
Risk Factors
5Item 2.
Properties
10Item 3.
Legal Proceedings
11Item 4.
Reserved
11Part IIItem 5.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
11Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operations
12Item 8.
Financial Statements and Supplementary Data
18Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
38Item 9A.
Controls and Procedures
38Item 9B.
Other Information
38Part IIIItem 10.
Directors, Executive Officers and Corporate Governance
39Item 11.
Executive Compensation
39Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
39Item 13.
Certain Relationships and Related Transactions, and Director Independence
39Item 14.
Principal Accountant Fees and Services
39Part IVItem 15.
Exhibits and Financial Statement Schedules
39SIGNATURES
40EXHIBIT 21.1EXHIBIT 23.1EXHIBIT 31.1EXHIBIT 31.2EXHIBIT 32.1
  References in this prospectus to "we", "us" and "our" refer to BroadVision, Inc. and its subsidiaries. BroadVision, BroadVision One-To-One, Interleaf and Interleaf Xtreme are our U.S. registered trademarks.  Trademarks, service marks and trade names of other companies appearing in this report are the property of their respective holders.
 CAUTIONARY STATEMENT PURSUANT TO THE PRIVATE SECURITIES
 LITIGATION REFORM ACT OF 1995
 
 Certain statements set forth or incorporated by reference in this Form 10-K constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by words such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential" or similar terms. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These risks and other factors include those listed under "Risk Factors" and elsewhere in this document. These statements are only predictions based on our current expectations and projections about future events, and we cannot guarantee future results, levels of activity, performance or achievements.
 
 We expressly disclaim any obligation to update or publicly release any revision to these forward-looking statements after the date of this Form 10-K.
 
 Information regarding market and industry statistics contained in the "Business" section of this report is included based on information available to us that we believe is accurate. It is generally based on academic and other publications that are not produced for purposes of securities offerings or economic analysis.
 PART I, ITEM 1 TABLE OF CONTENTS (BUSINESS SECTION)Overview and Industry Background
1Software Products
1Services
2Customers
3Sales and Marketing
3Alliances
3Competition
4Intellectual Property and Other Proprietary Rights
4Employees
4Executive Officers
5
  Table of Contents
  PART I
 ITEM 1. BUSINESS
 Overview and Industry Background
 
 Our Business
  Since 1993, BroadVision has been a pioneer and consistent innovator of e-business solutions. We deliver a combination of technologies and services into the global market that enable customers of all sizes to power mission-critical web initiatives that ultimately deliver high-value to their bottom line. Our offering consists of a robust framework for personalization and self-service, modular applications and agile toolsets that customers use to create e-commerce, portal solutions, and enterprise social networks. As of December 31, 2010, we had licensed our products to about 500 companies - including Baker Hughes, Epson, Fiat, W.W. Grainger, Hilti, Iberia, Indian Railways Catering and Tourism Company, SINA, Sony, U.S. Navy, Vodafone and Xerox.
 
 Corporate Information
 
 We were incorporated in Delaware in 1993 and have been a publicly traded corporation since 1996. From 2001 to date, our annual revenue has declined and as of December 31, 2010, we had an accumulated deficit of approximately $1.2 billion. The majority of our accumulated deficit to date has resulted from non-cash charges associated with our 2000 acquisition of Interleaf, Inc. and restructuring charges related to excess real estate lease obligations.
 
 In February 2006, we announced a subscription-rights offering to existing stockholders. The primary purpose of the rights offering was to allow the holders of BroadVision common stock an opportunity to further invest in BroadVision in order to maintain their proportionate interest in BroadVision common stock, at the same price per share as the price afforded to our Chief Executive Officer, founder and largest stockholder, Dr. Pehong Chen, in connection with a transaction in which we issued shares to Dr. Chen in exchange for the cancellation of notes he held.  The rights offering expired on November 28, 2006. Eligible participants exercised rights to purchase 1.5 million shares, resulting in $15.8 million in net proceeds for us. Then we reduced our total number of authorized shares of common stock from 80,000,000 to 11,200,000 in February 2007. We deregistered the shares not sold in the rights offering and subject to the registration statement we filed in connection with the rights offering.
 
 In order to complete the issuance of shares to Dr. Chen without violating applicable listing NASDAQ standards, we delivered to NASDAQ a notification of voluntary delisting of BroadVision common stock from the NASDAQ National Market effective prior to the opening of trading on March 8, 2006.  Effective as of the opening of trading on October 27, 2008, we effected a one-for-twenty-five reverse split of our common stock.  As of November 10, 2008, we transferred the quotation of our common stock from the OTC Bulletin Board to the NASDAQ Global Market under the trading symbol "BVSN".
 
 The accompanying consolidated financial statements and related financial information contained herein for all periods presented have been retroactively restated to give effect to the stock split in accordance with U.S. generally accepted accounting principles ("U.S. GAAP").
 
 Our principal executive offices are located at 1600 Seaport Boulevard, Suite 550, North Building, Redwood City, CA 94063. Our telephone number is  (650) 331-1000. Our website address is www.broadvision.com. We make available free of charge through our website our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and all amendments to these reports as soon as reasonably practicable after filing, by providing a hyperlink to the Securities and Exchange Commission's website (www.sec.gov) directly to our reports. The contents of our website are not incorporated by reference into this report.
 
 Industry Background
 
 E-business has become an integral part of work life and organizations are looking for ways to reduce costs, improve productivity and increase revenues by moving their business online. More and more households and organizations worldwide have adopted a web paradigm and expect websites to be easy to use and available for their convenience. By providing a way for enterprises to quickly assemble and deploy web-based solutions that tap into their resources, organizations can dramatically reduce the cost and improve the quality of interactions between employees, customers and business partners. A significant number of industry analysts have highlighted the ways in which organizations can reduce costs and improve customer satisfaction by implementing a self-service model, including online shopping and call center operations. In addition to accelerating the response time for the consumer, e-business applications also enable organizations to collect valuable market research data about their customers.
 
 Software Products
 
 Our primary product offerings are software solutions. We also offer a toolkit, framework and library for extending our solutions. Our offerings have the following advantages:
 
 •
Track record -- Proven solutions and methodologies from over 1,000 implementations and 17 years of experience.•
Agility, extensibility and configurability -- Integrated tools for rapidly creating e-business applications with modular out-of-the-box capabilities and custom development.•
Scalability -- Advanced load balancing and multi-layered caching for high concurrent users and transactions.•
Personalization-- Session and event-based observations for dynamic and targeted navigation.•
Secure transaction processing -- A wide range of commercial functions including order processing, discount, incentive, tax computation, shipping and handling charges, payment processing and order tracking.•
Multi-platform -- Support for major operating systems (Linux, Solaris, Windows, HP-UX, and AIX), application servers (WebLogic, WebSphere and Jboss) and databases (Oracle, Sybase, IBM, mySQL and SQL Server).•
Low total cost of ownership-- Support for open source platforms in additional to commercial platforms.•
Cloud -- Hosted SaaS (Software-as-a-Service) with our recent products, Clearvale and Clear, for allowing customers to access enterprise-quality software without traditional IT overhead.
 
 ~1 ~
 Table of Contents
 Solutions
 
 1.
Business Agility Suite is a portal that provides personalized views of information and processes from diverse internal, external and legacy sources.  It supports collaboration both inside and outside the enterprise.  It manages web content throughout its lifecycle: creation, review, approval, version control, deployment, distribution and audit trail.2.
Commerce Agility Suite is our e-commerce system for transacting business on the web, from lead generation, navigation, category management, incentive, shopping cart, order execution, to customer care.  It supports both Business-to-Business (B2B) and Business-to-Consumer (B2C) commerce.  Additionally, it has the full capabilities of our Business Agility Suite.3.
Clearvaleis our new enterprise social network solution, aimed at revolutionizing enterprise knowledge flows.  Beyond individual social networks, it organizes multiple social networks into ecosystems, and manages them coherently.  It has three variations.  Clearvale Express is free, for entry-level capabilities; Clearvale Enterprise is for full capabilities.  We operate these two variations as SaaS over Cloud.   The third variation, Clearvale PaasPort is a platform for partners who want to resell and operate our enterprise social network solution.4.
Clear, formerly named CHRM, is a collaborative human resources management system.  It is a SaaS-based human resources management system solution developed by our subsidiary BroadVision OnDemand, headquartered in Beijing, China, using our Kukini toolkit and Kona framework.  It facilitates collaboration by members of a customer’s organization in each phase of the HR management life cycle.5.
QuickSilveris a high-end publishing system for large and complex documents.  Some typical uses are aircraft manuals, weapon system manuals and massive customizable insurance policies.   It supports multiple output formats, such as HTML, PDF and Postscript.  It also includes a complete XML authoring environment.
 
 Developer Toolkit: Kukini
 
 Kukini is a visual workbench for designing, implementing and deploying e-business applications rapidly.  It facilitates effective collaboration of people with different skills.  Its resulting applications run with a customer's J2EE application environment of choice, and leverage our Kona framework and services library.
 
 Framework: Kona
 
 Kona is the common J2EE-based infrastructure underlying our Business Agility Suite, Commerce Agility Suite and Clear solutions.  It provides a standard-based and portable environment across many operating systems, application servers and databases.  It comes with rich APIs, schemas and utilities needed for building scalable and robust e-business applications.  It allows modular services to be easily added and configured, for extension and integration with other systems.  We often refer to Kukini and Kona together as K2.
 
 Library of Services
 
 These services are modular building blocks that extend the capabilities of our Kona framework.   Some of the services are pre-packaged into our Business Agility Suite, Commerce Agility Suite and Clear.
 a.
Portal Services for organizing and presenting information with navigation hierarchy, content categorization, personalization, and plugable portlets for integration.b.
Commerce Services for transacting business on the web with catalog management, pricing, shopping cart, checkout and order management capabilities.c.
Process Services for transforming people-intensive processes and collaborations into web-based self-service applications rapidly.d.
Content Servicesfor managing web content throughout its lifecycle: creation, review, approval, version control, deployment, distribution and audit trail.e.
Staging Services for moving content from multiple development environments to production environment.f.
eMerchandising for creating, managing, implementing, tracking and analyzing sophisticated sales discounts and incentives.  It can be used with BroadVision or non-BroadVision e-commerce websites.g.
Searchfor full-text and field searching of online content and referenced external files with relevance ranking.  It also supports query searches using a broad spectrum of search operators.
 
 Services
 
 BroadVision provides a full spectrum of global services to contribute to the success of our customers, including business consulting services, implementation services related to our software and related software, migration and performance tuning services and ongoing training and technical support.
 
 Education Services
 
 Coursework is available for Content Managers, Technical Developers and System Administrators through BroadVision Education Services. Customers and partners can arrange for on-site programs, which keep employees at the office, or take advantage of public courses at BroadVision locations.
 
 Support and Maintenance Services
 
 BroadVision offers a tiered support and maintenance program to better serve the needs of our global customer base. Standard Support provides technical assistance during regular business hours; Enterprise Support is designed for customers with mission-critical environments, providing customers with access to support experts 24 hours a day, 7 days a week; and Personalized Support assigns a specific individual to a customer along with other customer specified support services, including on-site support engineers. We have technical support centers in North America, Europe and Asia. Under our standard maintenance agreement, we provide telephone support and upgrade rights to new releases, including patch releases (as necessary) and product enhancements (when and if available).
 
 ~2 ~
 Table of Contents
 Customers
 
 As of December 31, 2010, we had licensed our products to about 500 companies. For the year ended December 31, 2010, no customer accounted for more than 10% of our total revenues.  For the year ended December 2009, one customer in the retail industry accounted for more than 10% of our total revenues. At December 31, 2010, two customers in the foreign travel and online mobile service industry, respectively, accounted for more than 10% of our accounts receivable balance.  At December 31, 2009, one customer in the medical device industry accounted for more than 10% of our accounts receivable balance. We do not believe that the loss of any single customer would have a material adverse effect on our business or results of operations.
 
 Sales and Marketing
 
 We market our products primarily through a direct sales organization with operations in North America, Europe and Asia/Pacific. On December 31, 2010, our direct sales organization included 28 sales representatives, managers and sales support personnel.
 
 We have sales offices located throughout the world to support the sales and marketing of our products. In support of the Americas organizations, offices located in the United States are in California and Massachusetts.
 
 Offices for our Europe region are located in France, Italy, and the United Kingdom.
 
 Our sales and marketing offices in the Asia Pacific/Japan/India region are located in India, China, and Japan. We derive a significant portion of our revenue from our operations outside North America. In the twelve months ended December 31, 2010, approximately 51% of our revenues were derived from international sales. In the twelve months ended December 31, 2009, approximately 45% of our revenue was derived from international sales. If we are unable to manage or grow our existing international operations, we may not generate sufficient revenue required to establish and maintain these operations, which could slow our overall growth and impair our operating margins.
 
 Initial sales activities typically involve discussion and review of the potential business value associated with the implementation of a BroadVision solution, a demonstration of our e-business applications capabilities at the prospect's site, followed by one or more detailed technical reviews. The sales process usually involves collaboration with the prospective customer in order to specify the scope of the solution. Our Worldwide e-business Services Organization helps customers to design, develop and deploy their e-business solutions.
 
 As of December 31, 2010, 5 employees were engaged in a variety of marketing activities, including product planning, marketing material development, public relations, identifying potential customers, establishing and maintaining close relationships with recognized industry analysts and maintaining our website.
 
 Alliances
 
 We recognize that today's organizations require an open, partner-based approach to e-business. Accordingly, we have assembled a global team of best-of-breed partners with the skills, services and value-added products necessary to develop, market, sell and deliver the most competitive e-business solutions available.
 
 Consulting Partners
 
 Our systems integration and consulting services partners deliver strategic business solutions to our global customers. These partners offer deployment experience, strong vertical market expertise, and process-based solutions. Our contractual agreements with these consulting partners motivate them to build a development expertise in our technology and sell our products and services to potential customers, thus enabling us to extend the reach of our products and services.
 
 Technology/OEM Partners
 
 Our technology partners include Value-Added Resellers (VAR) and Independent Software Vendors (ISV) who build and deploy BroadVision-based vertical and horizontal software solutions. Our goal is to create value-added solutions that address a customer's specific business and IT goals. In addition, technology partners include distributors who are authorized representatives that market, distribute, resell and support our products and services or application service providers who develop, host and support value-added application solutions based on our technology. The contracts that govern our relationships with these partners are generally terminable by either party upon 30 to 90 days notice. In most cases, technology/OEM partners license our products to users under the terms of a reseller or distribution agreement. Revenue generated from technology/OEM partners in recent years has not been significant.
 
 ~3 ~
 Table of Contents
 Competition
 
 If we fail to compete successfully with current or future competitors, we may lose market share. The market for e-business is intensely competitive. Our customers' requirements and the technology available to satisfy those requirements will continually change. We expect competition in this market to persist. Our primary competition currently includes:
 
 •
in-house development efforts by prospective customers or partners;•
other vendors of application software or application development platforms and tools directed at interactive commerce and portal applications, such as  EscalateRetail, IBM Corporation, Microsoft, Oracle and SAP.•
other vendors of ESN platforms or solutions, such as Microsoft’s SharePoint, Jive Software, blueKiwi and Salesforce Chatter.•
web content developers that develop custom software or integrate other application software into custom solutions.
 
 The principal competitive factors affecting the market for our products are:
 
 •
depth and breadth of functionality offered;•
availability of knowledgeable developers;•
time required for application deployment;•
reliance on industry standards;•
product reliability;•
proven track record;•
scalability;•
maintainability;•
product quality;•
price; and•
technical support.
 
 Compared to us, many of these competitors and other current and future competitors have longer operating histories and significantly greater financial, technical, sales, marketing and other resources. As a result, they may be able to respond more quickly to new or changing opportunities, technologies and customer requirements. Many of these companies can use their greater name recognition and more extensive customer base to gain market share. Competitors may be able to undertake more extensive promotional activities, adopt more aggressive pricing policies and offer more attractive terms to purchasers. Current and potential competitors may bundle their products to discourage users from purchasing our products. In addition, competitors have established or may establish cooperative relationships among themselves or with third parties to enhance their products. Accordingly, it is possible that new competitors or alliances among competitors may emerge and rapidly acquire significant market share. Competitive pressures may make it difficult for us to acquire and retain customers.
 
 Intellectual Property and Other Proprietary Rights
 
 Our success and ability to compete are dependent to a significant degree on our proprietary technology. We hold a U.S. patent, issued in January 1998 and expiring in August 2015, on elements of the BroadVision One-To-One Enterprise product, which covers e-commerce operations common in today's web business. We also hold a U.S. patent, issued in November 1996 and expiring in February 2014, acquired as part of the Interleaf acquisition, on the elements of the extensible electronic document processing system for creating new classes of active documents. The patent on active documents (associating procedures to elements of an electronic document) is fundamental and hard to avoid by some modern document processing systems. Although we hold these patents, they may not provide an adequate level of intellectual property protection. In addition, litigation may be necessary in the future to enforce our intellectual property rights, to protect our trade secrets, to determine the validity and scope of the proprietary rights of others, or to defend against claims of infringement or invalidity. We cannot guarantee that infringement or other claims will not be asserted or prosecuted against us in the future, whether resulting from our intellectual property or licenses from third parties. Claims or litigation, whether successful or unsuccessful, could result in substantial costs and diversions of resources, either of which could harm our business.
 
 We also rely on copyright, trademark, service mark, trade secret laws and contractual restrictions to protect our proprietary rights in products and services. We have registered "BroadVision", "BroadVision One-To-One", "Interleaf" and "Interleaf Xtreme" as trademarks in the United States and in other countries. It is possible that our competitors or other companies will adopt product names similar to these trademarks, impeding our ability to build brand identity and possibly confusing customers.
 
 As a matter of our company policy, we enter into confidentiality and assignment agreements with our employees, consultants and vendors. We also control access to and distribution of our software, documents and other proprietary information. Notwithstanding these precautions, it may be possible for an unauthorized third party to copy or otherwise obtain and use our software or other proprietary information or to develop similar software independently. Policing unauthorized use of our products will be difficult, particularly because the global nature of the Internet makes it difficult to control the ultimate destination or security of software and other transmitted data. The laws of other countries may afford us little or no effective protection of our intellectual property.
 
 Employees
 
 As of December 31, 2010, we employed a total of 169 full-time employees, of whom 80 are based in North America, 22 in Europe and 67 in Asia. Of these full-time employees, 33 are in sales and marketing, 80 are in product development, 31 are in global services and client support, and 25 are in operations, administration and finance.
 
 We believe that our future success depends on attracting and retaining highly skilled personnel. We may be unable to attract and retain high-caliber employees. Our employees are not represented by any collective bargaining unit. We have never experienced a work stoppage and consider our employee relations to be good.
 
 ~4 ~
 Table of Contents
 Executive Officers
 
 Our executive officers and their ages and positions as of December 31, 2010 are in the table below.
 
 Name

Age

PositionPehong Chen

53

Chairman, President and Chief Executive OfficerShin-Yuan Tzou

53

Chief Financial Officer
 
 Pehong Chenhas served as our Chairman of the Board, Chief Executive Officer and President since our incorporation in May 1993. From 1992 to 1993, Dr. Chen served as the Vice President of Multimedia Technology at Sybase, a supplier of client-server software products. Dr. Chen founded and, from 1989 to 1992, served as President of Gain Technology, a provider of multimedia applications development systems, which was acquired by Sybase. He received a B.S. in Computer Science from National Taiwan University, an M.S. in Computer Science from Indiana University and a Ph.D. in Computer Science from the University of California at Berkeley.
 
 Shin-Yuan Tzouwas appointed our Chief Financial Officer in January 2008. Most recently, Dr. Tzou served as our Chief of Staff, responsible for our Sarbanes-Oxley compliance taskforce, successfully streamlining all back-office business processes worldwide across finance, legal, HR, IT, etc. He has also served as the Regional General Manager for the Asia-Pacific-Japan region, heading both Sales and BroadVision Professional Services organizations. Dr. Tzou has been with us since 1995, won "Most Valuable Player" award in 1997, and has contributed to the design and development of every version of our self-service suite as our Chief Technology Officer. Prior to BroadVision, Dr. Tzou worked for IBM and Silicon Graphics. He earned his Ph.D. in Computer Science from University of California at Berkeley.
 
 ITEM 1A. RISK FACTORS
 
 The risks and uncertainties described below are not the only ones facing us. Additional risks and uncertainties not presently known to us or that we currently deem immaterial also may impair our business operations. If any of the following risks actually occur, our business could be harmed. In that event, the trading price of our common stock could decline.
 
 Our business currently depends on revenue related to BroadVision e-business solutions, and if the market does not increasingly accept these products and related products and services, our revenue may continue to decline.
 
 We generate our revenue from licenses of BroadVision e-business solutions, including process, commerce, portal and content management and related products and services. We expect that these products, and future upgraded versions, will continue to account for a large portion of our revenue in the foreseeable future. Our future financial performance will depend on increasing acceptance of our current products and on the successful development, introduction and customer acceptance of new and enhanced versions of our products. If new and future versions and updates of our products and services do not gain market acceptance when released commercially, or if we fail to deliver the product enhancements and complementary third party products that customers want, demand for our products and services, and our revenue, may decline. Our future financial performance will also depend on our ability to retain our installed base.  When existing customers move away from us, often due to budget or competition, we lose recurring maintenance revenue and future up-sell opportunities.
 
 We have recently introduced new products, services and technologies and our business will be harmed if we are not successful in selling these offerings to our existing customers and new customers.
 
 We released BroadVision 8.1 in 2007, CHRM*360 in 2008 (which was upgraded and renamed to Clear in 2009), BroadVision 8.2 in 2009 and Clearvale in 2009.  We have spent significant resources in developing these offerings and training our employees to implement and support the offerings, and we plan to add additional sales and marketing resources to support these new products, services and technologies.  We do not yet know whether any of these new offerings will appeal to existing and potential new customers, and if so, whether sales of these new offerings will be sufficient for us to offset the costs of development, implementation, support, operation and marketing. Particularly in difficult economic times when companies are more likely to be managing spending, potential new customers may delay spending decisions and our existing customers may determine that the BroadVision products and services they currently use are sufficient for their purposes, or that the added benefit from these new offerings is not sufficient to merit the additional cost.  As a result we may need to decrease our prices or develop modifications.  Although we have performed extensive testing of our new products and technologies, their broad-based implementation may require more support than we anticipate, which would further increase our expenses. If sales of our new products, services and technologies are lower than we expect, or if we must lower our prices or delay implementation to fix unforeseen problems and develop modifications, our operating margins are likely to decrease and we may not be able to operate profitably.  A failure to operate profitably would significantly harm our business.
 
 We have recently introduced Cloud-based offerings.  Our business will be harmed and our growth potential will be limited, if we are unable to provide reliable, scalable, and cost-efficient Cloud hosting operation.
 
 Traditionally, BroadVision offers perpetual software licenses, with customers responsible for the IT equipment needed for running BroadVision software.   The new Clear and Clearvale products, on the other hand, include Cloud-based offerings, where BroadVision provides hosted IT equipment and operation for subscribing customers.  The Cloud model is also known as Software-as-a-Service, or SaaS.  BroadVision does not have significant prior experience in operating Cloud hosting.   We may be unable to timely provide adequate computing capacity to keep up with business growth and performance requirements.  Our hosted operation may fail due to hardware problems, software problems, power problems, network problems, scalability problems, human errors, hacker attacks, disasters, third-party data center problems and other reasons.  The failures may cause us to compromise security, lose customer data or identity, endure prolonged downtime, etc., all of which will harm our business and limit our growth.   BroadVision does not have significant prior experience in estimating the costs of Cloud hosting.  If we underestimate the costs or under-charge customers, we may not have adequate margins to sustain the Cloud hosting operation.  Clearvale offers customers to use basic functions for free, a business practice gaining popularity in our industry.   If we do not have enough customers upgrading to for-fee premium packages, we may be unable to sustain our Cloud hosting operation economically.
 
 ~5 ~
 Table of Contents
 Current and potential competitors could make it difficult for us to acquire and retain customers now and in the future.
 
 The market for our products is intensely competitive. We expect competition in this market to persist and increase in the future. If we fail to compete successfully with current or future competitors, we may be unable to attract and retain customers. Increased competition could also result in price reductions for our products and lower profit margins and reduced market share, any of which could harm our business, results of operations and financial condition.
 
 Many of our competitors have significantly greater financial, technical, marketing and other resources, greater name recognition, a broader range of products and a larger installed customer base, any of which could provide them with a significant competitive advantage. In addition, new competitors, or alliances among existing and future competitors, may emerge and rapidly gain significant market share. Some of our competitors, particularly established software vendors, may also be able to provide customers with products and services comparable to ours at lower or at aggressively reduced prices in an effort to increase market share or as part of a broader software package they are selling to a customer. We may be unable to match competitor's prices or price reductions, and we may fail to win customers that choose to purchase an information technology solution as part of a broader software and services package. As a result, we may be unable to compete successfully with current or new competitors.
 
 If we are unable to keep pace with the rapid technological changes in online commerce, portal, social networking and enterprise software, our products and services may fail to be competitive.
 
 Our products and services may fail to be competitive if we do not maintain or exceed the pace of technological developments in Internet commerce, portal, social networking and enterprise software. Failure to be competitive could cause our revenue to decline. The information services, software and communications industries are characterized by rapid technological change, changes in customer requirements, frequent new product and service introductions and enhancements and evolving industry standards and practices. The introduction of products and services embodying new technologies and the emergence of new industry standards and practices can render existing products and services obsolete. Our future success will depend, in part, on our ability to:
 
 •
develop leading technologies;•
enhance our existing products and services;•
develop new products and services that address the increasingly sophisticated and varied needs of our prospective customers; and•
respond to technological advances and emerging industry standards and practices on a timely and cost-effective basis.
 
 We have a history of losses and our future profitability on a quarterly or annual basis is uncertain, which could have a harmful effect on our business and the value of BroadVision common stock.
 
 Our quarterly operating results have fluctuated in the past and may fluctuate significantly in the future as a result of a variety of factors, many of which are outside of our control.   As of December 31, 2010, we had an accumulated deficit of approximately $1.2 billion.
 
 Given our planned operating and capital expenditures, for the foreseeable future we expect our results of operations to fluctuate, and during this period we may incur losses and/or negative cash flows. If our revenue does not increase or if we fail to maintain our expenses at an amount less than our projected revenue, we will not be able to achieve or sustain operating profitability on a consistent basis. We are continuing our efforts to reduce and control our expense structure. We believe strict cost containment and expense reductions are essential to achieving positive cash flow and profitability. A number of factors could preclude us from successfully bringing costs and expenses in line with our revenues, including unplanned uses of cash, the inability to accurately forecast business activities and further deterioration of our revenues. If we are not able to effectively reduce our costs and achieve an expense structure commensurate with our business activities and revenues, we may have inadequate levels of cash for operations or for capital requirements, which could significantly harm our ability to operate our business.
 
 Our failure to operate profitably or control negative cash flows on a quarterly or annual basis could harm our business and the value of BroadVision common stock. If the negative cash flow continues, our liquidity and ability to operate our business would be severely and adversely impacted. Additionally, our ability to raise financial capital may be hindered due to our operational losses and negative cash flows, reducing our operating flexibility.
 
 Our quarterly operating results are volatile and difficult to predict, and our stock price may decline if we fail to meet the expectations of securities analysts or investors.
 
 Historically our quarterly operating results have varied significantly from quarter to quarter and are likely to continue to vary significantly in the future. If our revenues, operating results, earnings or projections are below the levels expected by securities analysts or investors, our stock price is likely to decline.
 
 We are likely to continue to experience significant fluctuations in our future results of operations due to a variety of factors, some of which are outside of our control, including:
 
 •
introduction of products and services and enhancements by us and our competitors;•
competitive factors that affect our pricing;•
market acceptance of new products;•
the mix of products sold by us;•
the timing of receipt, fulfillment and recognition as revenue of significant orders;•
changes in our pricing policies or our competitors;•
changes in our sales incentive plans;•
the budgeting cycles of our customers;•
customer order deferrals in anticipation of new products or enhancements by our competitors or us or because of macro-economic conditions;•
nonrenewal of our maintenance agreements, which generally automatically renew for one-year terms unless earlier terminated by either party upon 90-days notice;•
product life cycles;•
changes in strategy;•
seasonal trends;•
the mix of distribution channels through which our products are sold;•
the mix of international and domestic sales;•
the rate at which new sales people become productive;•
changes in the level of operating expenses to support projected growth;•
increase in the amount of third party products and services that we use in our products or resell with royalties attached;•
fluctuations in the recorded value of outstanding common stock warrants that will be based upon changes to the underlying market value of BroadVision common stock; and•
costs associated with litigation, regulatory compliance and other corporate events such as operational reorganizations.
 
 ~6 ~
 Table of Contents
 
 As a result of these factors, we believe that quarter-to-quarter comparisons of our revenue and operating results are not necessarily meaningful, and that these comparisons are not accurate indicators of future performance. Because our staffing and operating expenses are based on anticipated revenue levels, and because a high percentage of our costs are fixed, small variations in the timing of the recognition of specific revenue could cause significant variations in operating results from quarter to quarter. If we were unable to adjust spending in a timely manner to compensate for any revenue shortfall, any significant revenue shortfall would likely have an immediate negative effect on our operating results. If our operating results in one or more future quarters fail to meet the expectations of securities analysts or investors, we would expect to experience an immediate and significant decline in the trading price of our stock.
 
 Our sales and product implementation cycles are lengthy and subject to delay, which make it difficult to predict our quarterly results.
 
 Our sales and product implementation cycles generally span months. Delays in customer orders or product implementations, which are difficult to predict, can affect the timing of revenue recognition and adversely affect our quarterly operating results. Licensing our products is often an enterprise-wide decision by prospective customers. The importance of this decision requires that we engage in a lengthy sales cycle with prospective customers. A successful sales cycle may last up to nine months or longer. Our sales cycle is also affected by a number of other factors, some of which we have little or no control over, including the volatility of the overall software market, the business condition and purchasing cycle of each prospective customer, and the performance of our technology partners, systems integrators and resellers. The implementation of our products can also be time and resource intensive, and subject to unexpected delays. Delays in either product sales or implementations could cause our operating results to vary significantly from quarter to quarter.
 
 Because a significant portion of our sales activity occurs at the end of each fiscal quarter, delays in a relatively small number of license transactions could adversely affect our quarterly operating results.
 
 A significant proportion of our sales are concentrated in the last month of each fiscal quarter. Gross margins are high for our license transactions. Customers and prospective customers may use these conditions in an attempt to obtain more favorable terms. While we endeavor to avoid making concessions that could result in lower margins, the negotiations often result in delays in closing license transactions. Small delays in a relatively small number of license transactions could have a significant impact on our reported operating results for that quarter.
 
 We have substantially modified our business and operations and will need to manage and support these changes effectively in order for our business plan to succeed.
 
 We have substantially expanded and subsequently contracted our business and operations since our inception in 1993. We grew from 652 employees at the end of 1999 to 2,412 employees at the end of 2000 and then reduced our numbers to 214 at the end of 2009. On December 31, 2010, we had 169 employees. As a consequence of our employee base growing and then contracting so rapidly, we entered into significant contracts for facilities space for which we ultimately determined we did not have a future use. We announced during the third and fourth quarters of 2004 that we had agreed with the landlords of various facilities to renegotiate future lease commitments, extinguishing a total of approximately $155 million of future obligations. The management of the expansion and later reduction of our operations has taken a considerable amount of our management's attention during the past several years. As we manage our business to introduce and support new products, we will need to continue to monitor our workforce and make appropriate changes as necessary. If we are unable to support past changes and implement future changes effectively, we may have to divert additional resources away from executing our business plan and toward internal administration. If our expenses significantly outpace our revenues, we may have to make additional changes to our management systems and our business plan may not succeed.
 
 We may face liquidity challenges and need additional financing in the future.
 
 We currently expect to be able to fund our working capital requirements from our existing cash and cash equivalents and our anticipated cash flows from operations and subleases through at least December 31, 2011. However, we could experience unforeseen circumstances, such as an economic downturn, difficulties in retaining customers and/or key employees, or other factors that could increase our use of available cash and require us to seek additional financing. We may find it necessary to obtain additional equity or debt financing due to the factors listed above or in order to support a more rapid expansion, develop new or enhanced products or services, respond to competitive pressures, acquire complementary businesses or technologies or respond to unanticipated requirements.
 
 We may seek to raise additional funds through private or public sales of securities, strategic relationships, bank debt, financing under leasing arrangements or otherwise. If additional funds are raised through the issuance of equity securities, the percentage ownership of our stockholders will be reduced, stockholders may experience additional dilution or any equity securities we sell may have rights, preferences or privileges senior to those of the holders of our common stock. We expect that obtaining additional financing on acceptable terms would be difficult, at best. If adequate funds are not available or are not available on acceptable terms, we may be unable to pay our debts as they become due, develop our products, take advantage of future opportunities or respond to competitive pressures or unanticipated requirements, which could have a material adverse effect on our business, financial condition and future operating results.
 
 If we are unable to maintain our disclosure controls and procedures, including our internal control over financial reporting, our ability to report our financial results on a timely and accurate basis may be adversely affected.
 
 We have evaluated our "disclosure controls and procedures" as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended.  Effective controls are necessary for us to provide reliable financial reports and effectively prevent fraud. If we cannot provide reliable financial reports or prevent fraud, our operating results could be harmed.
 
 Maintaining sufficient expertise and historical institutional knowledge in our accounting and finance organization is dependent upon retaining existing employees and filling any open positions with experienced personnel in a timely fashion. The market for skilled accounting and finance personnel is competitive and we may have continued difficulty in retaining our staff because (1) the region in which we compete consists of many established companies that can offer more lucrative compensation packages and (2) some professionals are reluctant to deal with the complex accounting issues relating to our historical operations. Our inability to staff the department with competent personnel with sufficient training will affect our internal controls over financial reporting to the extent that we may not be able to prevent or detect material misstatements.
 
 ~7 ~
 Table of Contents
 We are dependent on direct sales personnel and third-party distribution channels to achieve revenue growth.
 
 To date, we have sold our products primarily through our direct sales force. Our ability to achieve significant revenue growth in the future largely will depend on our success in recruiting, training and retaining sufficient direct sales personnel and establishing and maintaining relationships with distributors, resellers and systems integrators. Our products and services require a sophisticated sales effort targeted at the senior management of our prospective customers. New hires as well as employees of our distributors, resellers and systems integrators require training and may take a significant amount of time before achieving full productivity. Our recent hires may not become as productive as necessary, and we may be unable to hire and retain sufficient numbers of qualified individuals in the future. We have entered into strategic alliance agreements with partners, under which partners have agreed to resell and support our current BroadVision product suite. These contracts are generally terminable by either party upon 30 days' notice of an uncured material breach or for convenience upon 90 days' notice prior to the end of any annual term. Termination of any of these alliances could harm our expected revenues. We may be unable to expand our other distribution channels, and any expansion may not result in revenue increases. If we fail to maintain and expand our direct sales force or other distribution channels, our revenues may not grow or they may decline. Revenue generated from third-party distributors in recent years has not been significant.
 
 Failure to maintain relationships with third-party systems integrators could harm our ability to achieve our business plan.
 
 Our relationships with third-party systems integrators who deploy our products have been a key factor in our overall business strategy, particularly because many of our current and prospective customers rely on integrators to develop, deploy and manage their online marketplaces. Our efforts to manage our relationships with systems integrators may not succeed, which could harm our ability to achieve our business plan due to a variety of factors, including:
 
 •
Systems integrators may not view their relationships with us as valuable to their own businesses. The related arrangements typically may be terminated by either party with limited notice and in some cases are not covered by a formal agreement.•
Under our business model, we often rely on our system integrators' employees to perform implementations. If we fail to work together effectively, or if these parties perform poorly, our reputation may be harmed and deployment of our products may be delayed or inadequate.•
Systems integrators may attempt to market their own products and services rather than ours.•
Our competitors may have stronger relationships with our systems integrators than us and, as a result, these integrators may recommend a competitor's products and services over ours.•
If we lose our relationships with our systems integrators, we will not have the personnel necessary to deploy our products effectively, and we will need to commit significant additional sales and marketing resources in an effort to reach the markets and customers served by these parties.
 
 We may be unable to manage or grow our international operations and assets, which could impair our overall growth or financial position.
 
 We derive a significant portion of our revenue from our operations outside North America. In the twelve months ended December 31, 2010, approximately 51% of our revenue was derived from international sales. If we are unable to manage or grow our existing international operations, we may not generate sufficient revenue required to establish and maintain these operations, which could slow our overall growth and impair our operating margins.
 
 As we rely materially on our operations outside of North America, we are subject to significant risks of doing business internationally, including:
 
 •
difficulties in staffing and managing foreign operations and safeguarding foreign assets;•
unexpected changes in regulatory requirements;•
export controls relating to encryption technology and other export restrictions;•
tariffs and other trade barriers;•
political and economic instability;•
fluctuations in currency exchange rates;•
reduced protection for intellectual property rights in some countries;•
cultural barriers;•
seasonal reductions in business activity during the summer months in Europe and certain other parts of the world; and•
potentially adverse tax consequences.
 
 Our international sales growth could be limited if we are unable to establish additional foreign operations, expand international sales channel management and support, hire additional personnel, customize products for local markets and develop relationships with international service providers, distributors and system integrators. Even if we are able to successfully expand our international operations, we may not succeed in maintaining or expanding international market demand for our products.
 
 Our success and competitive position will depend on our ability to protect our proprietary technology.
 
 Our success and ability to compete are dependent to a significant degree on our proprietary technology. We hold a U.S. patent, issued in January 1998, on elements of the BroadVision platform, which covers electronic commerce operations common in today's web business. We also hold a U.S. patent, issued in November 1996, acquired as part of the Interleaf acquisition on the elements of the extensible electronic document processing system for creating new classes of active documents. Although we hold these patents, they may not provide an adequate level of intellectual property protection. In addition, litigation may be necessary in the future to enforce our intellectual property rights, to protect our trade secrets, or to determine the validity and scope of the proprietary rights of others. It is also possible that third parties may claim we have infringed their patent, trademark, copyright or other proprietary rights. Claims may be made for indemnification resulting from allegations of infringement. Intellectual property infringement claims may be asserted against us as a result of the use by third parties of our products. Claims or litigation, with or without merit, could result in substantial costs and diversions of resources, either of which could harm our business.
 
 We also rely on copyright, trademark, service mark, trade secret laws and contractual restrictions to protect our proprietary rights in products and services. We have registered "BroadVision",  "Interleaf" and "Interleaf Xtreme" as trademarks in the United States and in other countries. It is possible that our competitors or other companies will adopt product names similar to these trademarks, impeding our ability to build brand identity and possibly confusing customers.
 
 As a matter of our company policy, we enter into confidentiality and assignment agreements with our employees, consultants and vendors. We also control access to and distribution of our software, documents and other proprietary information. Notwithstanding these precautions, it may be possible for an unauthorized third party to copy or otherwise obtain and use our software or other proprietary information or to develop similar software independently. Policing unauthorized use of our products will be difficult, particularly because the global nature of the Internet makes it difficult to control the ultimate destination or security of software and other transmitted data. The laws of other countries may afford us little or no effective protection of our intellectual property.
 
 ~8 ~
 Table of Contents
 A breach of the encryption technology that we use could expose us to liability and harm our reputation, causing a loss of customers.
 
 If any breach of the security technology embedded in our products or hosted Cloud operation were to occur, we would be exposed to liability and our reputation could be harmed, which could cause us to lose customers. A significant barrier to online commerce, portal, social networking and enterprise software the secure exchange of valuable and confidential information over public networks. We rely on encryption and authentication technology, such as Open SSL, public key cryptography, encryption algorithms RC2 and MD5, digital certificates and HTTPS, to provide the security and authentication necessary to affect the secure exchange of confidential information. Advances in computer capabilities, new discoveries in the field of cryptography, new hacking methods, security holes in 3rd-party components (such as operating system bugs) or other events or developments could cause a breach of the above measures that we use to protect customer data and identity.
 
 The loss or malfunction of technology from third parties could delay the introduction of our products and services.
 
 We rely in part on technology that we license from third parties or we obtain from open sources, including relational database management systems from Oracle, Microsoft and MySQL object request broker software from IONA Technologies PLC, J2EE from Oracle, JBoss application server from open source, and others. The loss or malfunction of any third-party technology could harm our business. We integrate or sublicense third-party technology with internally developed software to perform key functions. For example, our products and services incorporate data encryption and authentication technology from Open SSL. Third-party technology might not continue to be available to us on commercially reasonable terms, or at all. Moreover, third-party technology may contain defects that we cannot control. Problems with third-party technology could cause delays in introducing our products or services until equivalent technology, if available, is identified, licensed or obtained, and integrated. Delays in introducing our products and services could adversely affect our results of operations.
 
 Our officers, key employees and highly skilled technical and managerial personnel are critical to our business, and they may not remain with us in the future.
 
 Our performance substantially depends on the performance of our officers and key employees. We also rely on our ability to retain and motivate qualified personnel, especially our management and highly skilled development teams. The loss of the services of any of our officers or key employees, particularly our founder and Chief Executive Officer, Dr. Pehong Chen, could cause us to incur increased operating expenses and divert senior management resources in searching for replacements. The loss of their services also could harm our reputation if our customers were to become concerned about our future operations. We do not carry "key person" life insurance policies on any of our employees. Our future success also depends on our continuing ability to identify, hire, train and retain other highly qualified technical and managerial personnel. Competition for these personnel is intense, especially in the Internet industry. We have in the past experienced, and may continue to experience, difficulty in hiring and retaining sufficient numbers of highly skilled employees. The significant downturn in our business over the past several years has had and may continue to have a negative impact on our operations. We have restructured our operations by reducing our workforce and implementing other cost containment activities. These actions could lead to disruptions in our business, reduced employee morale and productivity, increased attrition, and problems with retaining existing and recruiting future employees.
 
 Limitations on the online collection of profile information could impair the effectiveness of our products.
 
 Online users' resistance to providing personal data, and laws and regulations prohibiting use of personal data gathered online without express consent or requiring businesses to notify their web site visitors of the possible dissemination of their personal data, could limit the effectiveness of our products. This in turn could adversely affect our sales and results of operations.
 
 One of the principal features of our products is the ability to develop and maintain profiles of online users to assist business managers in determining the nature of the content to be provided to these online users. Typically, profile information is captured when consumers, business customers and employees visit a web site and volunteer information in response to survey questions concerning their backgrounds, interests and preferences. Profiles can be augmented over time through the subsequent collection of usage data. Although our products are designed to enable the development of applications that permit web site visitors to prevent the distribution of any of their personal data beyond that specific web site, privacy concerns may nevertheless cause visitors to resist providing the personal data necessary to support this profiling capability. The mere perception by prospective customers that substantial security and privacy concerns exist among online users, whether or not valid, may indirectly inhibit market acceptance of our products.
 
 In addition, new laws and regulations could heighten privacy concerns by requiring businesses to notify web site users that the data captured from them while online may be used by marketing entities to direct product messages to them. We are subject to increasing regulation at the federal and state levels relating to online privacy and the use of personal user information. Several states have proposed legislation that would limit the uses of personal user information gathered online or require online services to establish privacy policies. In addition, the U.S. Federal Trade Commission, or FTC, has urged Congress to adopt legislation regarding the collection and use of personal identifying information obtained from individuals when accessing web sites. The FTC has settled several proceedings resulting in consent decrees in which Internet companies have been required to establish programs regarding the manner in which personal information is collected from users and provided to third parties. We could become a party to a similar enforcement proceeding. These regulatory and enforcement efforts could also harm our customers' ability to collect demographic and personal information from users, which could impair the effectiveness of our products.
 
 We may not have adequate back-up systems, and natural or manmade disasters could damage our operations, reduce our revenue and lead to a loss of customers.
 
 We do not have fully redundant systems for service at an alternate site. A disaster could severely harm our business because our service could be interrupted for an indeterminate length of time. Our operations depend upon our ability to maintain and protect our computer systems at our facility in Redwood City, California, which reside on or near known earthquake fault zones. Although these systems are designed to be fault tolerant, they are vulnerable to damage from fire, floods, earthquakes, power loss, acts of terrorism, telecommunications failures and similar events. In addition, our facilities in California could be subject to electrical blackouts if California faces another power shortage similar to that of 2001. Although we do have a backup generator that would maintain critical operations, this generator could fail. We also have significantly reduced our workforce in a short period of time, which has placed different requirements on our systems and has caused us to lose personnel knowledgeable about our systems, both of which could make it more difficult to quickly resolve system disruptions. Disruptions in our internal business operations could harm our business by resulting in delays, disruption of our customers' business, loss of data, and loss of customer confidence.
 
 ~9 ~
 Table of Contents
 We are subject to foreign currency exchange risk.
 
 A total of 51% and 45% our fiscal year 2010 and 2009 revenues, respectively, were derived from international operations. Our revenues outside the United States may be adversely affected by fluctuations in foreign currency exchange rates. In addition, a total of 29% of our cash and cash equivalents as well as investments are denominated in foreign currencies. A discussion of the financial impact of exchange rate fluctuations and the ways and extent to which we may attempt to address any impact is contained in  Management’s Discussion of Financial Condition and Results of Operations. We do not engage in any hedging activities in order to manage any potential adverse financial impact resulting from unfavorable changes in foreign currency exchange rates. We cannot predict with any certainty changes in foreign currency exchange rates or the degree to which we can address these risks
 
 Risks related to BroadVision common stock
 
 One stockholder beneficially owns a substantial portion of the outstanding BroadVision common stock, and as a result exerts substantial control over us.
 
 As of December 31, 2010, Dr. Pehong Chen, our Chairman and Chief Executive Officer (“CEO”), beneficially owned approximately 1.6 million shares of our common stock, which represents approximately 36% of the outstanding common stock as of such date. As a result, Dr. Chen exerts substantial control over all matters coming to a vote of our stockholders, including with respect to:
 
 •
the composition of our board of directors and, through it, any determination with respect to our business direction and policies, including the appointment and removal of officers;•
any determinations with respect to mergers and other business combinations;•
our acquisition or disposition of assets;•
our financing activities; and•
the payment of dividends on our capital stock.
 
 This control by Dr. Chen could depress the market price of our common stock or delay or prevent a change in control of BroadVision.
 
 Our stock price has been highly volatile.
 
 The trading price of BroadVision common stock has been highly volatile. For example, the trading price of BroadVision common stock has ranged from $9.81 per share to $18.00 per share between January 1, 2009 and December 31, 2010. On December 31, 2010 the closing price of BroadVision common stock was $12.50 per share. Our stock price is subject to wide fluctuations in response to a variety of factors, including:
 
 •
quarterly variations in operating results;•
announcements of technological innovations;•
announcements of new software or services by us or our competitors;•
changes in financial estimates by securities analysts;•
low trading volume on the NASDAQ Global Market;•
general economic conditions; or•
other events or factors that are beyond our control.
 
 In addition, the stock market has experienced significant price and volume fluctuations that have particularly affected the trading prices of equity securities of many technology companies. These fluctuations have often been unrelated or disproportionate to the operating performance of these companies. Any negative change in the public's perception of the prospects of Internet or electronic commerce companies could further depress our stock price regardless of our results. Other broad market fluctuations may decrease the trading price of BroadVision common stock. In the past, following declines in the market price of a company's securities, securities class action litigation, such as the class action lawsuits filed against us and certain of our officers and directors in early 2001, has often been instituted against that company. Litigation could result in substantial costs and a diversion of management's attention and resources.
 
 ITEM 2. PROPERTIES
 
 As of December 31, 2010, we leased approximately 72,275 square feet of office space, of which approximately 73% was in the United States. We occupied or subleased 69% of our leased office space as of December 31, 2010.
 
 In September 2006, we decided not to exercise a $4.5 million buy-out option for a 50,000 square foot lease for 66 months from January 1, 2007 through June 30, 2012 at Pacific Shores Center in Redwood City, California. Our worldwide headquarters at Pacific Shores Center occupies approximately 27,000 square feet of office facilities used for research and development, technical support, sales, marketing, consulting, training and administration. We subleased the remaining approximately 22,500 square feet to our subtenant Dexterra Inc., effective on January 8, 2007.   In May 2009, we received written notice from Dexterra Inc. exercising its right of early termination of the sublease , which grants us a right to receive payment of a termination fee equal to three months’ base rent, effective January 7, 2010. We did not find a subtenant as of December 31, 2010.  Further details related to our restructuring charges and activities are provided in Note 7 – Restructuring in the Notes to our Consolidated Financial Statements.
 
 Our additional leased domestic facilities include an office located in Waltham, MA, which is primarily used for sales, marketing and customer service activities. Leased facilities of significant size located outside of the United States and used primarily for sales, marketing, customer support and administrative functions include facilities located in Paris, France; Reading, UK; Milan, Italy; Tokyo, Japan; Beijing, China; and Bangalore, India.
 
 We believe our facilities are suitable for their respective uses and are adequate to support our current and anticipated volume of business. We believe that suitable additional space will be available to accommodate any necessary or currently anticipated expansion of our operations.
 
 ~10 ~
 Table of Contents
 ITEM 3. LEGAL PROCEEDINGS
 
 We are subject from time to time to various legal actions and other claims arising in the ordinary course of business. We are not presently a party to any material legal proceedings.
 
 ITEM 4. RESERVED
 
 PART II
 
 ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
 
 Until our delisting on March 8, 2006, our common stock had been quoted on the NASDAQ National Market. From March 8, 2006 to May 24, 2007, our common stock was quoted on the Pink Sheets®. From May 25, 2007 to October 24, 2008, our common stock was trading on the OTC Bulletin Board. Effective as of the open of trading on October 27, 2008, we effected a one-for-twenty-five reverse split of our common stock.  Effective as of November 10, 2008, we have transferred the quotation of our common stock from the OTC Bulletin Board to the NASDAQ Global Market under the trading symbol "BVSN".  The following table shows high and low sale prices per share of our common stock as reported on the NASDAQ Global Market:
 
 High


LowFiscal Year 2010First Quarter

$
14.50


$
12.60Second Quarter


14.25



11.61Third Quarter


12.21



9.86Fourth Quarter


13.80



9.81Fiscal Year 2009First Quarter


14.50



9.91Second Quarter


16.27



12.25Third Quarter


16.66



12.35Fourth Quarter


18.00



13.22
 
 As of February 28, 2011, there were 79 record holders (not including beneficial holders of common stock held in street name) of record of BroadVision common stock. On March 3, 2011, the last sale price reported on the NASDAQ Global Market for BroadVision common stock was $13.00 per share.
 
 We have never declared or paid cash dividends on our common stock, and currently do not plan to pay any cash dividends in the foreseeable future.
 
 Unregistered Sales of Equity Securities
 
 None.
 
 Issuer Purchases of Equity Securities
 
 None.
 
 ~11 ~
 Table of Contents
 ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
 You should read this discussion and analysis in conjunction with our Consolidated Financial Statements and the related Notes appearing elsewhere in this report. In addition to the historical consolidated information, the following discussion contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to the "safe harbor" created by those sections. These forward-looking statements are generally identified by words such as "expect", "anticipate", "intend", "believe", "hope", "assume", "estimate", "plan", "will" and other similar words and expressions. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in the forward-looking statements as a result of certain factors. Factors that could cause or contribute to differences include those discussed below and elsewhere in this Form 10-K, particularly in Item 1A, "Risk Factors." We undertake no obligation to publicly release any revisions to the forward-looking statements or to reflect events and circumstances after the date of this document.
 
 Overview
 
 Since 1993, BroadVision has been a pioneer and consistent innovator of e-business solutions. We deliver a combination of technologies and services into the global market that enable customers of all sizes to power mission-critical web initiatives that ultimately deliver high-value to their bottom line. Our offering consists of a robust framework for personalization and self-service, modular applications and agile toolsets that customers use to create e-commerce, portal solutions, and Enterprise Social Networks. As of December 31, 2010, we had licensed our products to about 500 companies - including Baker Hughes, Epson, Fiat, W.W. Grainger, Hilti, Iberia, Indian Railways Catering and Tourism Company, SINA, Sony, U.S. Navy, Vodafone, and Xerox.
 
 Our objective is to further our position as a global supplier of web-based, self-service applications. This will require us to continue to build new functionality into our applications that offer our customers a compelling value proposition to license our products rather than design and build custom solutions.
 
 We generate revenue from fees for licenses of our software products and related maintenance, consulting services and customer training. We generally charge fees for licenses of our software products based on (1) the number of persons registered to use the product; (2) the number of CPUs utilized by the machines on which the product is installed; or (3) usage of SaaS (Software-as-a-Service), a software model in which vendors host software that customers access remotely. Payment terms are generally 30 days from the date the software products are delivered, the maintenance or subscription contracts are booked, or the consulting services are provided.
 
 From 2001 to 2005, we incurred significant losses and negative cash flows from operations. In fiscal years 2004 and 2005, we incurred significant cash usage related to the termination of excess real estate obligations, certain reductions in workforce and the execution and subsequent termination of an acquisition agreement.
 
 We generated net income in year 2006, 2007 and 2009; and net loss in year 2008 and 2010. Our ability to generate profits or positive cash flows in future periods remains uncertain.
 
 Our operations in 2010 faced three major challenges: severe worldwide recession, continued consolidation of the enterprise software industry, and maturity of our major revenue-generating products.  Consequently, revenues declined significantly as compared to previous years.  We managed these challenges by: rigorously controlling costs; diligently caring for and serving our installed base to improve customer loyalty; and heavily investing in new products, most notably the cloud-based Clearvale Enterprise Social Network.   We made important progresses with Clearvale in 2010, including (1) in research and development, (2) general availability of new versions of Clearvale SaaS, and (3) channel development.  Clearvale did not generate material revenue in 2010.  It will take time for revenue from sales of Clearvale to grow.
 
 We strive to anticipate changes in the demand for our services, and manage our costs appropriately.  As part of our budgeting process, cross-functional management participates in the planning, reviewing and managing of our business plans. This process is intended to allow us to adjust our cost structures to changing market needs, competitive landscapes and economic factors.
 
 Company Structure
 
 In February 2006, we announced a subscription rights offering to existing stockholders. The primary purpose of the rights offering was to allow the holders of BroadVision common stock on the record date an opportunity to further invest in BroadVision in order to maintain their proportionate interest in BroadVision common stock, at the same price per share as the per share price afforded to our Chief Executive Officer, founder and largest stockholder, Dr. Pehong Chen, in connection with a transaction in which we issued shares to Dr. Chen in exchange for the cancellation of notes he held. The rights offering expired on November 28, 2006. Eligible participants exercised rights to purchase 1.5 million shares, resulting in $15.8 million in net proceeds. We deregistered the shares not sold in the rights offering and subject to the registration statement we filed in connection with the rights offering.  Then we reduced our total number of authorized shares of common stock from 80,000,000 to 11,200,000 in February 2007. Dr. Chen's ownership was approximately 39% as a result of closing the rights offering in the fourth quarter of 2006. As of December 31, 2010, Dr. Chen's ownership was approximately 36%.
 
 In order to complete the issuance of shares to Dr. Chen without violating NASDAQ applicable listing standards, we delivered to NASDAQ a notification of voluntary delisting of BroadVision common stock from the NASDAQ National Market effective prior to the opening of trading on March 8, 2006. Effective as of the opening of trading on October 27, 2008, we effected a one-for-twenty-five reverse split of our common stock.  As of November 10, 2008, we transferred the quotation of our common stock from the OTC Bulletin Board to the NASDAQ Global Market under the trading symbol "BVSN".
 
 On November 14, 2008, BroadVision (Delaware) LLC, a Delaware limited liability company ("BVD"), which was then our wholly owned subsidiary, entered into a Share Purchase Agreement with CHRM LLC, a Delaware limited liability company, and we and CHRM LLC then entered into an Amended and Restated Operating Agreement of BroadVision (Delaware) LLC dated as of November 14, 2008 (the "BVD Operating Agreement"). Under these agreements, CHRM LLC received, in exchange for the assignment of certain intellectual property rights, 20 Class B Shares of BVD, representing the right to receive 20% of any "net profit" from a "capital transaction" (as such terms are defined in the BVD Operating Agreement) of BroadVision (Barbados) Limited ("BVB"). A "capital transaction" under that agreement is any merger or sale of substantially all of the assets of BVB as a result of which the members of BVB will no longer have an interest in BVB or the assets of BVB will be distributed to its members.
 
 ~12 ~
 Table of Contents
 Change in Filer Status
 
 Commencing with this annual report on Form 10-K, we are filing as a "smaller reporting company" (as defined in Rule 12b-2 of the Securities Exchange Act of 1934, as amended) because our public float was below the required threshold as of the last business day of our second fiscal quarter of 2010. As a result of becoming a smaller reporting company, we are not required to provide an attestation report of our registered public accounting firm regarding our internal control over financial reporting.
 
 RECENT ACCOUNTING PRONOUNCEMENTS
 
 See Note 1 to the Consolidated Financial Statements for a full description of recent accounting pronouncements, including the expected dates of adoption and estimated effects on results of operations and financial condition, which is incorporated herein by reference.
 
 Critical Accounting Policies, Judgments and Estimates
 
 This management's discussion and analysis of our financial condition and results of operations is based upon our Consolidated Financial Statements, which have been prepared in accordance with U.S. GAAP. In preparing these financial statements, we are required to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including those related to receivable reserves, stock-based compensation, investments, income taxes and restructuring, as well as contingencies and litigation. We base our estimates on historical experience and on various other assumptions that we believe are reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates using different assumptions or conditions. We believe the following critical accounting policies reflect the more significant judgments and estimates used in the preparation of our Consolidated Financial Statements.
 
 Revenue Recognition
 
 Overview
 
 Our revenue consists of fees for licenses of our software products, maintenance, consulting services and customer training. We generally charge fees for licenses of our software products either based on the number of persons using the product or based on the number of CPUs on which the product is installed. Licenses for software for which fees are charged based upon the number of persons using the product include licenses for development use and licenses for use by registered users of the customer's website (deployment use). Licenses for software for which fees are charged on a per-CPU basis differentiate between development and deployment usage. Our revenue recognition policies comply with Accounting Standards Codificationä("ASC") 985-605, Software: Revenue Recognition("ASC 985-605"), and Staff Accounting Bulletin ("SAB") 104, Revenue Recognition("SAB 104"). We apply the separation criteria in ASC 605-25, Revenue Recognition: Multiple-Element Arrangements("ASC 605-25"), to determine whether our arrangements with multiple deliverables should be treated as separate units of accounting. ASC 605-25 indicates that revenue recognized for any multiple-element contract is to be allocated to each element of the arrangement based on the relative fair value of each element. The determination of the fair value of each element is based on our analysis of objective evidence from comparable sales of the individual element.
 
 Revenues for consulting services are generally recognized as the services are performed. If there is a significant uncertainty about the project completion or receipt of payment for the consulting services, revenue is deferred until the uncertainty is sufficiently resolved. For the "fixed" or "not to exceed" fees contracts, revenues are recognized based on ASC 605-35, Revenue Recognition: Construction-Type and Production-Type Contracts("ASC 605-35").  We estimate the proportional performance on contracts on a basis of utilizing hours incurred to date as a percentage of total estimated hours to complete the project.
 
 Software License Revenue
 
 We license our products through our direct sales force and indirectly through resellers and Application Service Providers ("ASP"). In general, software license revenues are recognized when a non-cancelable license agreement has been signed and the customer acknowledges an unconditional obligation to pay, the software product has been delivered, there are no uncertainties surrounding product acceptance, the fees are fixed and determinable and collection is reasonably assured. Delivery is considered to have occurred when title and risk of loss have been transferred to the customer, which generally occurs when media containing the licensed programs is provided to a common carrier. In case of electronic delivery, delivery occurs when the customer is given access to the licensed programs. For products that cannot be used without a licensing key, the delivery requirement is met when the licensing key is made available to the customer. If collectability is not reasonably assured, revenue is recognized when the fee is collected. Subscription-based license revenues are recognized ratably over the subscription period. We enter into reseller arrangements that typically provide for sublicense fees payable to us based upon a percentage of list prices. We do not grant resellers the right of return.
  We recognize revenue using the residual method pursuant to the requirements of ASC 985-605. Revenues recognized from multiple-element software arrangements are allocated to each element of the arrangement based on the fair values of the elements, such as licenses for software products, maintenance, consulting services or customer training. The determination of fair value is based on vendor-specific objective evidence, which is specific to us. We limit our assessment of objective evidence for each element to either the price charged when the same element is sold separately or the price established by management having the relevant authority to do so, for an element not yet sold separately. If evidence of fair value of all undelivered elements exists but evidence does not exist for one or more delivered elements, then revenue is recognized using the residual method. Under the residual method, the fair value of the undelivered elements is deferred and the remaining portion of the arrangement fee is recognized as revenue.  We have not yet adopted Accounting Standards Update ("ASU") 2009-13 (an update to ASC 605-25), Revenue Recognition: Multiple-Element Arrangements ("ASU 2009-13"), and do not expect the adoption to have a material impact on our Consolidated Financial Statements.  We will apply ASU 2009-13 on a prospective basis for revenue arrangements entered into or materially modified beginning on or after January 1, 2011.  We have not yet determined the effect on our Consolidated Financial Statements if any, upon the adoption of ASU 2009-13.
 We record unearned revenue for software license agreements when cash has been received from the customer and the agreement does not qualify for revenue recognition under our revenue recognition policy. We record accounts receivable for software license agreements when the agreement qualifies for revenue recognition but cash or other consideration has not been received from the customer.
 
 Services Revenue
 
 Consulting services revenues and customer training revenues are recognized as such services are performed.
 
 Maintenance revenues, which include revenues bundled with software license agreements that entitle the customers to technical support and future unspecified enhancements to our products, are deferred and recognized ratably over the related agreement period, generally twelve months.
 
 Our consulting services, which consist of consulting, maintenance and training, are delivered through the Worldwide E-Business Solution Organization ("WebSo").   The services that we provide are not essential to the functionality of the software. We record reimbursement from our customers for out-of-pocket expenses as an increase to services revenues.
 
 ~13 ~
 Table of Contents
 Receivable Reserves
 
 Occasionally, our customers experience financial difficulty after we record the sale but before payment has been received. We maintain receivable reserves for estimated losses resulting from the inability of our customers to make required payments. Our normal payment terms are generally 30 to 90 days from the invoice date. If the financial condition of our customers were to deteriorate, resulting in their inability to make the contractual payments, additional reserves may be required. Losses from customer receivables in the two-year period ended December 31, 2010, have not been significant. If all efforts to collect a receivable fail, and the receivable is considered uncollectible, we would write off against the receivable reserve.
 
 Research and Development and Software Development Costs
 
 ASC 985-20, Costs of Software to be Sold, Leased, or Marketed("ASC 985-20"), requires capitalization of certain software development costs subsequent to the establishment of technological feasibility. Based on our product development process, technological feasibility is established upon the completion of a working model. To date, costs incurred by us between the completion of the working model and the point at which the product is ready for general release have been insignificant. Accordingly, we have charged all such costs to research and development expense in the period incurred.
 
 Income Taxes and Deferred Tax Assets
 
 Income taxes are computed using an asset and liability approach in accordance with ASC 740-10, Income Taxes("ASC 740-10"), which requires the recognition of taxes payable or refundable for the current year and deferred tax assets and liabilities for the future tax consequences of events that have been recognized in our Consolidated Financial Statements or tax returns. The measurement of current and deferred tax assets and liabilities is based on provisions of the enacted tax law; the effects of future changes in tax laws or rates are not anticipated. The measurement of deferred tax assets is reduced, if necessary, by the amount of any tax benefits that, based on available evidence, is not expected to be realized.
 
 We analyze our deferred tax assets with regard to potential realization. We have established a valuation allowance on our deferred tax assets to the extent that management has determined that it is more likely than not that some portion or all of the deferred tax asset will not be realized based upon the uncertainty of their realization. We consider the effects of estimated future taxable income, current economic conditions and ongoing prudent and feasible tax planning strategies in assessing the amount of the valuation allowance.
 
 Stock-Based Compensation
  Effective January 1, 2006, we adopted ASC 718-10, Compensation – Stock Compensation ("ASC 718-10"), using the modified-prospective transition method. Under ASC 718-10, share-based compensation cost is estimated at the grant date based on the fair value of the award and is recognized as expense, net of estimated pre-vesting forfeitures, ratably over the vesting period of the award.
 We adopted the alternative transition method provided in ASC 718-10 for calculating the tax effects of stock-based compensation pursuant to ASC 718-10 in the fourth quarter of fiscal 2006. The alternative transition method includes simplified methods to establish the beginning balance of the additional paid-in capital pool ("APIC pool") related to the tax effects of employee stock-based compensation, and to determine the subsequent impact on the APIC pool and Consolidated Statements of Cash Flows of the tax effects of employee stock-based compensation awards that are outstanding upon adoption of ASC 718-10. The adoption did not have a material impact on our results of operations and financial condition.
 
 We did not recognize any significant share-based employee compensation costs in our statements of operations prior to January 1, 2006, as options granted to employees and non-employee members of the board of directors generally had an exercise price equal to the fair value of the underlying common stock on the date of grant. Prior to the adoption of ASC 718-10, we provided pro forma disclosure of net income (loss) applicable to common stockholders as if the fair-value-based method had been applied. In the pro forma information for periods prior to 2006, we accounted for pre-vesting forfeitures as they occurred. Our operating results for prior periods have not been restated.
 
 Further details related to our Stock Benefit Plans and our adoption of ASC 718-10 are provided in Note 8 – Stockholders' Equity (Deficit) in the Notes to our Consolidated Financial Statements.
 
 Restructuring
 
 Through December 31, 2010, we have approved restructuring plans to, among other things, reduce our workforce and consolidate facilities. Restructuring and asset impairment charges were taken to align our cost structure with changing market conditions and to create a more efficient organization. Our restructuring charges are comprised primarily of: (i) lease termination costs and/or costs associated with permanently vacating our facilities; and (ii) other incremental costs incurred as a direct result of the restructuring plan. We account for each of these costs in accordance with ASC 420-10, Exit or Disposal of Cost Obligations ("ASC 420-10 ").
 
 Excess Facilities Costs.  We account for excess facilities costs as follows:
 
 •
For exit or disposal activities, we account for lease termination and/or abandonment costs in accordance with ASC 420-10, which requires that a liability for such costs be recognized and measured initially at fair value on the cease use date of the facility.
 
 Inherent in the estimation of the costs related to our restructuring efforts are assessments related to the most likely expected outcome of the significant actions to accomplish the restructuring. In determining the charges related to the restructurings to date, the majority of estimates made by management have related to charges for excess facilities. In determining the charges for excess facilities, we were required to estimate future sublease income, future net operating expenses of the facilities, and brokerage commissions, among other expenses. The most significant of these estimates have related to the timing and extent of future sublease income in which to reduce our lease obligations. We based our estimates of sublease income, in part, current market conditions and rental rates, an assessment of the time period over which reasonable estimates could be made, the status of negotiations with potential subtenants, and the location of the respective facility, among other factors. We have recorded the low-end of a range of assumptions modeled for restructuring charges.  Adjustments to the facilities accrual will be required if actual lease exit costs or sublease income differ from amounts currently expected. We will review the status of restructuring activities on a quarterly basis and, if appropriate, record changes to our restructuring obligations in current operations based on management's most current estimates.
 
 Further details related to our Restructuring charges and activities are provided in Note 7 – Restructuring in the Notes to our Consolidated Financial Statements.
 
 ~14 ~
 Table of Contents
 Statements of Operations as a Percent of Total Revenues
 
 The following table sets forth certain items reflected in our Consolidated Statements of Operations expressed as a percent of total revenues for the periods indicated.
 
 Year Ended December 31,2010


2009Revenues:Software licenses


29
%


36
%Services


71



64Total revenues


100



100Cost of revenues:Cost of software licenses


-



-Cost of services


29



24Total cost of revenues


29



24Gross profit


71



76Operating expenses:Research and development


33



28Sales and marketing


33



26General and administrative


20



15Restructuring charges, net


4



-Total operating expenses


90



69Operating (loss) income


(19
)


7Other income


7



5(Loss) income before income taxes


(12
)


12Income taxes (expense) benefit


(1
)


-Net (loss) income


(13
) %


12
%
 
 Results of Operations
 
 Revenues.     License revenue from the sales of software licenses for December 31, 2010 was $6.4 million, down $4.8 million, or 42% from $11.2 million the prior year. Maintenance revenue, which is generally derived from maintenance contracts sold with initial customer licenses and from subsequent contract renewals, declined from $14.9 million for the year ended 2009, down 24%, to $11.4 million for the year ended December 31, 2010.  Consulting revenue, which is generally related to services in connection with our licensed software, declined by $1 million, or 20%, from $5.0 million for the year ended December 31, 2009, to $4.0 million for the year ended December 31, 2010.  The decrease was due to product transitioning.  We are investing heavily in our new product, Clearvale, while our older products mature.  It will take time for the new product revenue to ramp up.
 
 Cost of software licenses.    Cost of software licenses includes the net costs of product media, duplication, packaging, and other manufacturing costs as well as royalties payable to third parties for software that is either embedded in, or bundled and sold with, our products.  Cost of software licenses for the year ended December 31, 2010 decreased $11,000, or 35%, on a year-over-year basis. The decrease was roughly proportional to the decrease of  license revenue.
 
 Cost of services.    Cost of services consists primarily of employee-related costs, third-party consultant fees incurred on consulting projects, post-contract customer support and instructional training services.  Cost of services was $7.5 million for the year ended December 31, 2009, down $1.2 million, or 16%, to $6.3 million for the year ended December 31, 2010. This decrease was mainly due to our overall cost control efforts in response to lower revenues.
 
 Research and development.    The research and development expenses consist primarily of salaries, employee-related benefit costs and consulting fees incurred in association with the development of our products. Research and development expenses were $8.6 million for the year ended 2009, down $1.3 million, or 15%, to $7.3 million for the year ended 2010. This decrease was mainly due to our overall cost control efforts in response to lower revenues.
 
 Sales and marketing.    The sales and marketing expenses consist primarily of salaries, employee-related benefit costs, commissions and other incentive compensation, travel and entertainment and marketing program-related expenditures such as for collateral materials, trade shows, public relations, advertising and creative services. Sales and marketing expenses decreased $0.8 million, or 11% in 2010 compared to 2009.  The decrease was mainly due to our overall cost control efforts in response to lower revenues, offset by increased marketing expenditures related to Clearvale.
 
 General and administrative.   The general and administrative expenses consist primarily of salaries, employee-related benefit costs, provisions and credits related to uncollectible accounts receivable, professional service fees and legal fees.  Our general and administrative expenses in 2010 and year 2009 were relatively flat around $4.5 million.
 
 Restructuring charges, net.   The restructuring charges include charges for excess facilities and were recorded under the provisions of ASC 420-10.  During 2010 our net restructuring charge of $850,000 consisted of a $607,000 charge resulting from a sublease income assumption adjustment for our vacant Redwood City, California facilities and a $419,000 charge related to rent payments made by us resulting from our inability to sublease the facilities in the period, offset by the collection of $176,000 from our former subtenant from our New York City facilities.  During 2009 we recorded a restructuring charge of $71,000 relating to our facilities in Redwood City, California and New York, New York.  This is the result of the recalculation of our restructuring liability due to the early termination of our sublease in our Redwood City facility.
 
 Interest income, net.   Net interest income includes interest income on invested funds. We generated $404,000 in interest income from our cash and cash equivalents as well as short-term investment balances in 2010.  Due to a decline in interest rates, our interest income decreased by $307,000 in 2010 as compared to 2009.
 
 Income from revaluation of warrants.Income from revaluation of warrants in 2010 was zero.  All warrants have expired as of September 30, 2010. Income from revaluation of warrants in 2009 included $155,000 from the revaluation of the warrants issued in connection with senior subordinated secured convertible notes we issued in November 2004 and a real estate transaction in August 2004.
 
 Other income, net.   Other income, net increased from $528,000 in 2009 to $1,234,000 in 2010. In 2010, other income, net included a return of capital of $1,322,000 from a cost method investment written off in 2002, a reversal of royalty liability accrual of $1,086,000 due to the expiration of the statue of limitations in December 2010, and an unrealized loss of $1,320,000 from currency rate fluctuations on our Euro cash and short-term investments. In 2009, other income, net was primarily a result of unrealized currency rate fluctuations on our Euro assets.
 
 Income taxes.We recorded income tax provisions (benefits) of $263,000 and ($27,000) for the years ended December 31, 2010 and 2009, respectively. The tax provision from 2010 was primarily due to a true up of Federal tax liability for the 2009 tax year, the foreign provision for the 2010 tax year, and the income tax reserve related to imputed interest from a prior year. The tax benefit from 2009 was primarily due to the reversal of the prior period tax reserve and true up of California tax liability for the 2008 tax year.
 
 ~15 ~
 Table of Contents
 Liquidity and Capital Resources
 
 Background and Overview
 
 At December 31, 2010, our current assets exceeded our current liabilities by approximately $55.0 million. Our management believes that cash resources at December 31, 2010 will be sufficient to fund operations through at least December 31, 2011. If our existing cash resources are not sufficient to meet our obligations, we will seek to raise additional capital through public or private equity financing or from other sources. If adequate funds are not available or are not available on acceptable terms as needed, we may be unable to pay our debts as they become due, develop our products, take advantage of future opportunities or respond to competitive pressures or unanticipated requirements.
 
 We continued to maintain our cash and cash equivalents position on our Consolidated Balance Sheet throughout 2009 and 2010.  As of December 31, 2010, we had $33.0 million of cash and $27.8 of short-term investments, with no long-term debt borrowings.  The combined cash and short-term investment balances at December 31, 2010 is comparable to December 31, 2009 levels.
 
 Revenues in year 2010 of $21.8 million were down 30% from 2009 revenues of $31.0 million. The decrease was due to product transitioning.  We are investing heavily in our new product, Clearvale, while our older products mature.  It will take time for the new product revenue to ramp up.
 
 The following table represents our liquidity at December 31, 2010 and 2009 (dollars in thousands):
 
 December 31,2010


2009Cash and cash equivalents

$
32,966


$
21,580Short-term investments

$
27,857


$
40,209Restricted cash, current portion

$
-


$
20Restricted cash, net of current portion

$
1,000


$
1,000Working capital

$
54,900


$
55,977Working capital ratio


5.70



4.70
 
 Cash (Used for) Provided By Operating Activities
 
 Cash used for operating activities was $3.0 million for fiscal 2010. Net cash used by operating activities in this period consisted primarily of a $3.5 million operating loss excluding restructuring charges, offset by adjustments from non-cash items of $0.7 million.
 
 Cash provided by operating activities was $122,000 for fiscal 2009.  Net cash provided by operating activities in this period consisted primarily of $3.1 million in operating profit (excluding restructuring charges and revaluation of warrants) mainly generated from company-wide cost reduction efforts and adjusted for non-cash items such as $196,000 depreciation and amortization expenses and $1.1 million of stock-based compensation expenses. These amounts were partially offset by an increase in unearned revenue accounts of $5.3 million.
 
 Cash Provided By (Used for) Investing Activities
 
 Cash provided by investing activities in fiscal 2010 was $13.6 million, primarily as a result of maturity of short-term investments of $54.0 million offset by purchasing of short-term investments in the amount of $41.6 million and a return of capital of $1.3 million from a cost method investment written off in 2002. Cash used for investing activities in fiscal 2009 was $31.3 million, primarily as a result of purchasing short-term investments of $61.4 million offset by maturities of such short-term investments of $30.2 million.   Our capital expenditures substantially consist of purchases of operating resources to manage our operations and included computer hardware and software, office furniture and fixtures and leasehold improvements.
 
 Cash Provided By Financing Activities
 
 Cash provided by financing activities was $438,000 in fiscal 2010, primarily due to cash received in connection with employee purchases of common stock under the Employee Stock Purchase Plan and employee exercise of stock options. Cash provided by financing activities was $537,000 in fiscal 2009, primarily due to cash received in connection with employee purchases of common stock under the Employee Stock Purchase Plan.
 
 Off-Balance Sheet Arrangements
 
 As of December 31, 2010, we had no off-balance sheet arrangements (as defined in Item 303(a)(4)(ii) of Regulation S-K under the Securities Exchange Act of 1934, as amended) that create potential material risks for us and that are not recognized on our balance sheets.
 
 ~16 ~
 Table of Contents
 Leases and Other Contractual Obligations
 
 We lease our headquarters and other facilities under non-cancelable operating lease agreements expiring 2016. Under the terms of the agreements, we are required to pay lease costs, property taxes, insurance, and normal maintenance costs.
 
 We expect to incur significant operating expenses for the foreseeable future in order to execute our business plan.  As of December 31, 2010, total future minimum lease payments are $2.5 million under non-cancelable operating lease agreements.
 
 As of December 31, 2010, we have accrued $0.5 million of estimated future facilities costs as a restructuring accrual. This accrual includes the above minimum lease payments that are related to excess space under lease and certain lease related allowances, fees and expenses, partially offset by estimated future sublease income (See Note 7 – Restructuring in the Notes to our Consolidated Financial Statements).
 
 Additional Factors That May Affect Future Liquidity
 
 The following table summarizes our contractual obligations as of December 31, 2010 and the effect such obligations are expected to have on our liquidity and cash flows in future years. Restricted cash represents the collateral for our letter of credit.
 
 Total


1 Year


1-3 Years


4-5 Years


Over 5 Years(In millions)Letter of credit

$
1.0


$
-


$
1.0


$
-


$
-
 
 We anticipate that future operating expenses and cash payments under operating leases will constitute a material use of our existing cash resources. As a result, our net cash flows will depend heavily on the level of future revenues, and our ability to manage infrastructure costs.
 
 ~17 ~
 Table of Contents
 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
 The following Consolidated Financial Statements and the related Notes thereto of BroadVision, Inc. and the Report of the Company’s Independent Registered Public Accounting Firm are filed as a part of this Form 10-K.
 
 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
 Board of Directors and Stockholders of
 BroadVision, Inc.
 
 Board of Directors and Stockholders of
 BroadVision, Inc.
 
 We have audited the accompanying consolidated balance sheets of BroadVision, Inc. and its subsidiaries as of December 31, 2010 and 2009 and the related consolidated statements of operations, stockholders' equity (deficit) and comprehensive income (loss), and cash flows for each of the years in the two-year period ended December 31, 2010. In connection with our audits of the financial statements, we have also audited the financial statement schedule listed in the accompanying index at item 15(a)2.  These financial statements and schedule are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements and schedule based on our audits.
 
 We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement.  The Company has determined that it is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements and schedule.  We believe that our audits provide a reasonable basis for our opinion.
 
 In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of BroadVision, Inc. as of December 31, 2010 and 2009, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2010, in conformity with U.S generally accepted accounting principles.  Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein.
 
 
 /s/ Odenberg Ullakko Muranishi & Co. LLP
 San Francisco, California
 ~18 ~
 Table of Contents
 
 BROADVISION, INC. AND SUBSIDIARIES
 CONSOLIDATED BALANCE SHEETS
 (In thousands, except par value amounts)
 December 31,2010


2009ASSETSCurrent assets:Cash and cash equivalents

$
32,966


$
21,580Short-term investments


27,857



40,209Accounts receivable, net of reserves of  $78 and $274 as of December 31, 2010 and 2009, respectively


4,277



7,099Restricted cash


-



20Prepaids and other


1,469



2,190Total current assets


66,569



71,098Property and equipment, net


264



384Restricted cash, net of current portion


1,000



1,000Other non-current assets


319



385Total assets

$
68,152


$
72,867LIABILITIES AND STOCKHOLDERS' EQUITYCurrent liabilities:Accounts payable

$
654


$
788Accrued expenses


3,194



4,827Unearned revenue


2,333



2,010Deferred maintenance


5,488



7,496Total current liabilities


11,669



15,121Other non-current liabilities


2,126



2,353Total liabilities


13,795



17,474Commitments and contingencies (Note 6)Stockholders' equity:Convertible preferred stock, $0.0001 par value; 1,000 shares authorized; none issued and outstanding


-



-Common stock, $0.0001 par value; 11,200 shares authorized; 4,482 and 4,433 shares issued and outstanding as of December 31, 2010 and 2009, respectively


-



-Additional paid-in capital


1,261,800



1,260,257Accumulated other comprehensive loss


(890
)


(1,195
)Accumulated deficit


(1,206,553
)


(1,203,669
)Total stockholders' equity


54,357



55,393Total liabilities and stockholders' equity

$
68,152


$
72,867
 
 The accompanying Notes are an integral part of these Consolidated Financial Statements
 
 ~19 ~
 Table of Contents
 
 BROADVISION, INC. AND SUBSIDIARIES
 CONSOLIDATED STATEMENTS OF OPERATIONS
 (In thousands, except per share amounts)
 
 Years Ended December 31,2010


2009Revenues:Software licenses

$
6,422


$
11,154Services


15,395



19,807Total revenues


21,817



30,961Cost of revenues:Cost of software licenses


21



32Cost of services


6,332



7,531Total cost of revenues


6,353



7,563Gross profit


15,464



23,398Operating expenses:Research and development


7,296



8,573Sales and marketing


7,096



7,932General and administrative


4,481



4,509Restructuring charges, net


850



71Total operating expenses


19,723



21,085Operating (loss) income


(4,259
)


2,313Other income:Interest income, net


404



711Income from revaluation of warrants


-



155Other income, net


1,234



528Total other income


1,638



1,394(Loss) income before income taxes


(2,621
)


3,707Income taxes (expense) benefit


(263
)


27Net (loss) income

$
(2,884
)

$
3,734Basic net (loss) income per share

$
(0.65
)

$
0.85Diluted net (loss) income per share

$
(0.65
)

$
0.85Shares used in computing basic net (loss) income  per share


4,458



4,406Shares used in computing diluted net (loss) income per share


4,458



4,407
 
 The accompanying Notes are an integral part of these Consolidated Financial Statements
 
 ~20 ~
 Table of Contents
 BROADVISION, INC. AND SUBSIDIARIES
 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
 AND COMPREHENSIVE INCOME (LOSS)
 (In thousands)
 Common StockAccumulated








TotalAdditional


Other








Stockholders'Paid-in


Comprehensive


Accumulated


Comprehensive


EquityShares


Amount


Capital


Loss


Deficit


Income (Loss)


(Deficit)Balances as of December 31, 2008


4,376


$
-


$
1,258,604


$
(483
)

$
(1,207,403
)




$
50,718Comprehensive income:Net income






-











3,734


$
3,734



3,734Foreign currency translations






-







(712
)






(712
)


(712
)Total comprehensive income





















$
3,022Stock-based compensation






-



1,116















1,116Issuance of common stock from restricted stocks awards


3



-



-















-Issuance of common stock under employee stock purchase plan


54



-



537















537Issuance of common stock from exercise of options


-



-



-















-Balances as of December 31, 2009


4,433



-



1,260,257



(1,195
)


(1,203,669
)






55,393Comprehensive loss:Net loss






-











(2,884
)

$
(2,884
)


(2,884
)Foreign currency translations






-







305







305



305Total comprehensive loss






-














$
(2,579
)Stock-based compensation






-



1,105















1,105Issuance of common stock from restricted stocks awards


5



-



-















-Issuance of common stock under employee stock purchase plan


39



-



374















374Issuance of common stock from exercise of options


5



-



64















64Balances as of December 31, 2010


4,482


$
-


$
1,261,800


$
(890
)

$
(1,206,553
)





$
54,357
 
 The accompanying Notes are an integral part of these Consolidated Financial Statements
 
 ~21 ~
 Table of Contents
 
 BROADVISION, INC. AND SUBSIDIARIES
 CONSOLIDATED STATEMENTS OF CASH FLOWS
 (In thousands)
 Years Ended December 31,2010


2009Cash flows from operating activities:Net (loss) income

$
(2,884
)

$
3,734Adjustments to reconcile net (loss) income to net cash (used for) provided by operating activities:Depreciation and amortization


164



196Stock-based compensation


1,105



1,116(Release of) Provision for receivable reserves


(17
)


32Proceeds received from cost method investments


(1,331
)


(22
)Loss on sale or abandonment of fixed assets


5



2Restructuring charge


850



71Income from revaluation of warrants


-



(155
)Changes in operating assets and liabilities:Accounts receivable


2,839



1,036Restricted Cash


20



-Prepaids and other


721



395Other non-current assets


66



178Accounts payable and accrued expenses


(1,869
)


(870
)Restructuring accrual


(715
)


(517
)Unearned revenue and deferred maintenance


(1,685
)


(5,263
)Other non-current liabilities


(260
)


189Net cash (used for) provided by operating activities


(2,991
)


122Cash flows from investing activities:Purchase of property and equipment


(49
)


(68
)Proceeds received from cost method investments


1,331



22Purchase of short-term investments


(41,620
)


(61,385
)Maturities of short-term investments


53,972



30,180Net cash provided by (used for) investing activities


13,634



(31,251
)Cash flows from financing activities:Proceeds from issuance of common stock, net


374



537Proceeds from exercise of common stock options, net


64



-Net cash provided by financing activities


438



537Effect of exchange rates on cash and cash equivalents


305



(712
)Net increase (decrease) in cash and cash equivalents


11,386



(31,304
)Cash and cash equivalents, beginning of year


21,580



52,884Cash and cash equivalents, end of year

$
32,966


$
21,580Supplemental cash flows disclosures:Cash paid for income taxes

$
17


$
91Supplemental information of noncash financing and investing activities:Retirement of fully depreciated property and equipment

$
1,249


$
1,131
 
 The accompanying Notes are an integral part of these Consolidated Financial Statements
 
 ~22 ~
 Table of Contents
 
 BROADVISION, INC. AND SUBSIDIARIES
 
 Notes to Consolidated Financial Statements
 
 Note 1---Organization and Summary of Significant Accounting Policies
 
 Nature of Business
 
 BroadVision, Inc. (collectively with its subsidiaries, "BroadVision" or "we") was incorporated in the state of Delaware on May 13, 1993 and has been a publicly traded corporation since 1996. We develop, market, and support enterprise portal applications that enable companies to unify their e-business infrastructure and conduct both interactions and transactions with employees, partners, and customers through a personalized self-service model that increases revenues, reduces costs, and improves productivity.
 
 Principles of Consolidation
 
 The accompanying Consolidated Financial Statements include our and our subsidiaries’ accounts. All significant intercompany accounts and transactions have been eliminated in consolidation.
 
 Use of Estimates
 
 The preparation of Consolidated Financial Statements in conformity with U.S. GAAP requires management to make certain assumptions and estimates that affect reported amounts of assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an ongoing basis, we evaluate the reasonableness of our estimates, including those related to receivable reserves, stock-based compensation, investments, income taxes and restructuring, as well as contingencies and litigation. We base our estimates on historical experience and on various other assumptions that we believe are reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates using different assumptions or conditions. We believe the following critical accounting policies reflect the more significant judgments and estimates used in the preparation of our Consolidated Financial Statements.
 
 Revenue Recognition
 
 Overview
 
 Our revenue consists of fees for licenses of our software products, maintenance, consulting services and customer training. We generally charge fees for licenses of our software products either based on the number of persons using the product or based on the number of CPUs on which the product is installed. Licenses for software for which fees are charged based upon the number of persons using the product include licenses for development use and licenses for use by registered users of the customer's website (deployment use). Licenses for software for which fees are charged on a per-CPU basis differentiate between development and deployment usage. Our revenue recognition policies comply with Accounting Standards Codificationä(“ASC”) 985-605, Software: Revenue Recognition("ASC 985-605") and Staff Accounting Bulletin ("SAB") 104, Revenue Recognition("SAB 104"). We apply the separation criteria in ASC 605-25, Revenue Recognition: Multiple-Element Arrangements("ASC 605-25"), to determine whether our arrangements with multiple deliverables should be treated as separate units of accounting. ASC 985-605 indicates that revenue recognized for any multiple-element contract is to be allocated to each element of the arrangement based on the relative fair value of each element. The determination of the fair value of each element is based on our analysis of objective evidence from comparable sales of the individual element.
 
 Revenues for consulting services are generally recognized as the services are performed. If there is a significant uncertainty about the project completion or receipt of payment for the consulting services, revenue is deferred until the uncertainty is sufficiently resolved. For the "fixed" or "not to exceed" fees contracts, revenues are recognized based on ASC 605-35, Revenue Recognition: Construction-Type and Production-Type Contracts("ASC 605-35").   We estimate the proportional performance on contracts on a basis of utilizing hours incurred to date as a percentage of total estimated hours to complete the project.
 
 Software License Revenue
 
 We license our products through our direct sales force and indirectly through resellers and Application Service Providers ("ASP"). In general, software license revenues are recognized when a non-cancelable license agreement has been signed and the customer acknowledges an unconditional obligation to pay, the software product has been delivered, there are no uncertainties surrounding product acceptance, the fees are fixed and determinable and collection is reasonably assured. Delivery is considered to have occurred when title and risk of loss have been transferred to the customer, which generally occurs when media containing the licensed programs is provided to a common carrier. In the case of electronic delivery, delivery occurs when the customer is given access to the licensed programs. For products that cannot be used without a licensing key, the delivery requirement is met when the licensing key is made available to the customer. If collectability is not reasonably assured, revenue is recognized when the fee is collected. Subscription-based license revenues are recognized ratably over the subscription period. We enter into reseller arrangements that typically provide for sublicense fees payable to us based upon a percentage of list prices. We do not grant resellers the right of return.
 
 We recognize revenue using the residual method pursuant to the requirements of ASC 985-605. Revenues recognized from multiple-element software arrangements are allocated to each element of the arrangement based on the fair values of the elements, such as licenses for software products, maintenance, consulting services or customer training. The determination of fair value is based on vendor-specific objective evidence, which is specific to us. We limit our assessment of objective evidence for each element to either the price charged when the same element is sold separately or the price established by management having the relevant authority to do so, for an element not yet sold separately. If evidence of fair value of all undelivered elements exists but evidence does not exist for one or more delivered elements, then revenue is recognized using the residual method. Under the residual method, the fair value of the undelivered elements is deferred and the remaining portion of the arrangement fee is recognized as revenue.  We have not yet adopted Accounting Standards Update ("ASU") 2009-13 (an update to ASC 605-25), Revenue Recognition: Multiple-Element Arrangements ("ASU 2009-13").  We will apply ASU 2009-13 on a prospective basis for revenue arrangements entered into or materially modified beginning on or after January 1, 2011.  We have not yet determined the effect on our Consolidated Financial Statements if any, upon the adoption of ASU 2009-13.
 
 We record unearned revenue for software license agreements when cash has been received from the customer and the agreement does not qualify for revenue recognition under our revenue recognition policy. We record accounts receivable for software license agreements when the agreement qualifies for revenue recognition but cash or other consideration has not been received from the customer.
 
 ~23 ~
 Table of Contents
 Services Revenue
 
 Consulting services revenues and customer training revenues are recognized as such services are performed.
 
 Maintenance revenues, which include revenues bundled with software license agreements that entitle the customers to technical support and future unspecified enhancements to our products, are deferred and recognized ratably over the related agreement period, generally twelve months.
 
 Our consulting services, which consist of consulting, maintenance and training, are delivered through Worldwide E-Business Solution Organization ("WebSo").   The services that we provide are not essential to the functionality of the software. We record reimbursement from our customers for out-of-pocket expenses as an increase to services revenues.
 
 Cash and Cash Equivalents, Restricted Cash, and Short-term Investments
 
 We consider all debt and equity securities with remaining maturities of three months or less at the date of purchase to be cash equivalents. Short-term investments consist of debt and equity securities that have a remaining maturity of less than one year as of the date of the balance sheet. Cash and cash equivalents that serve as collateral for financial instruments such as letters of credit are classified as restricted cash. Restricted cash in which the underlying instrument has a term of greater than twelve months from the balance sheet date are classified as non-current. At December 31, 2010, a letter of credit of $1.0 million secured by an equal amount of restricted cash is available to the landlord securing certain facilities leases as more fully described in Note 6 – Commitments and Contingencies in the Notes to our Consolidated Financial Statements.
 
 Management determines the appropriate classification of short-term investments at the time of purchase and evaluates such designation as of each balance sheet date. All short-term investments to date have been classified as held-to-maturity and carried at amortized cost, which approximates fair market value, on our Consolidated Balance Sheets. Our short-term investments’ contractual maturities occur  before November 2011.  Total realized gains during fiscal years 2010 and 2009 were $404,000 and $720,000, respectively, and are included in other income in the accompanying Consolidated Statements of Operations.
 
 Our cash and cash equivalents, restricted cash, and short-term investments consisted of the following as of December 31, 2010 and 2009 (in thousands):
 
 Classified on Consolidated Balance Sheet as:Purchase/


Gross


Gross






Cash and






Restricted


RestrictedAmortized


Unrealized


Unrealized


Aggregate


Cash


Short-Term


Cash,


Cash,Cost


Gains


Losses


Fair Value


Equivalents


Investment


Current


Non-CurrentAs of December 31, 2010:Cash and cash equivalents
$
26,580


$
-


$
-


$
26,580


$
25,580


$
-


$
-


$
1,000Money market


7,386



-



-



7,386



7,386



-



-



-Held-to-maturity securities (Short-term Bonds and Certificates of deposit)


27,857



-



-



27,857



-



27,857



-



-Total

$
61,823


$
-


$
-


$
61,823


$
32,966


$
27,857


$
-


$
1,000As of December 31, 2009:Cash and cash equivalents

$
6,690


$
-


$
-


$
6,690


$
5,670


$
-


$
20


$
1,000Money market funds


15,910



-



-



15,910



15,910



-



-



-Held-to-maturity securities (Short-term Bonds and Certificates of deposit)


40,209



-



-



40,209



-



40,209



-



-Total

$
62,809


$
-


$
-


$
62,809


$
21,580


$
40,209


$
20


$
1,000
 
 Research and Development and Software Development Costs
 
 ASC 985-20, Cost of Software to be Sold, Leased, or Marketed("ASC 985-20"), requires capitalization of certain software development costs subsequent to the establishment of technological feasibility. Based on our product development process, technological feasibility is established upon the completion of a working model. To date, costs incurred by us from the completion of the working model to the point at which the product is ready for general release have been insignificant. Accordingly, we have charged all such costs to research and development expense in the period incurred.
 
 Advertising Costs
 
 Advertising costs are expensed as incurred. Advertising expense, which is included in sales and marketing expense in the accompanying Consolidated Statements of Operations, amounted to $20,000 and $45,000 in 2010 and 2009, respectively.
 
 ~24 ~
 Table of Contents
 Prepaid Royalties
 
 Prepaid royalties relating to purchased software to be incorporated and sold with our software products are amortized as a cost of software licenses either on a straight-line basis over the remaining term of the royalty agreement or on the basis of projected product revenues, whichever results in greater amortization.
 
 Receivable Reserves
 
 Occasionally, our customers experience financial difficulty after we record the revenue but before payment has been received. We maintain receivable reserves for estimated losses resulting from the inability of our customers to make required payments. Our normal payment terms are generally 30 to 90 days from the invoice date. If the financial condition of our customers were to deteriorate, resulting in their inability to make the contractual payments, additional reserves may be required. Losses from customer receivables in the two-year period ended December 31, 2010, have not been significant. If all efforts to collect a receivable fail, and the receivable is considered uncollectible, such receivable would be written off against the receivable reserve.
 
 Concentrations of Credit Risk
 
 Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash and cash equivalents, short-term investments, and accounts receivable. We maintain our cash and cash equivalents and short-term investments with high-quality institutions. Our management performs ongoing credit evaluations of our customers and requires certain of these customers to provide security deposits or letters of credit.
 
 Cash deposits and cash equivalents in foreign countries of approximately $6.8 million and $6.1 million on December 31, 2010 and 2009, respectively, are subject to local banking laws and may bear higher or lower risk than cash deposited in the United States. As part of our cash and investment management processes, we perform periodic evaluations of the credit standing of the financial institutions and we have not sustained any credit losses from instruments held at these financial institutions. From time to time, our financial instruments maintained in our foreign subsidiaries may be subject to political risks or instability that may arise in foreign countries where we operate.
 
 At December 31, 2010, two customers in the foreign travel and online mobile service industry, respectively, accounted for 10% of our accounts receivable balance. As of December 31, 2009, one customer in the medical device industry accounted for more than 10% of our accounts receivable balance.   For the year ended December 31, 2010, no customer accounted for 10% of our total revenues.  For the years ended December 31, 2009, one customer in the retail industry accounted for 10% or more of our total revenues.
 
 Restructuring
 
 Through December 31, 2010, we have approved certain restructuring plans to, among other things, reduce our workforce and consolidate facilities. Restructuring and asset impairment charges were taken to align our cost structure with changing market conditions and to create a more efficient organization. Our restructuring charges are comprised primarily of: (1) lease termination costs and/or costs associated with permanently vacating and sub-leasing our facilities; and (2) other incremental costs incurred as a direct result of the restructuring plan. We account for each of these costs in accordance with ASC 420-10, Exit or Disposal of Cost Obligations ("ASC 420-10 ").
 
 We record the costs associated with lease termination and/or abandonment when the leased property has no substantive future use or benefit to us. We record the liability associated with lease termination and/or abandonment as the sum of the total remaining lease costs and related exit costs, less probable sublease income. Under ASC 420-10, we record a liability for lease termination and/or abandonment cost initially at fair value on the cease-use date of that facility.
 
 Inherent in the estimation of the costs related to our restructuring efforts are assessments related to the most likely expected outcome of the significant actions to accomplish the restructuring.  In determining the charge related to the restructuring, the majority of estimates made by management were related to the charge for excess facilities. In determining the charge for excess facilities, we were required to estimate future sublease income, future net operating expenses of the facilities, and brokerage commissions, among other expenses. The most significant of these estimates related to the timing and extent of future sublease income that may reduce our lease obligations. We based our estimates of sublease income, in part, current market conditions and rental rates, an assessment of the time period over which reasonable estimates could be made, the status of negotiations with potential subtenants, and the location of the respective facility, among other factors.
 
 We have recorded restructuring charges at the low-end of a range of assumptions modeled for restructuring charges. Adjustments to the facilities accrual will be required if actual lease exit costs or sublease income differ from amounts currently expected. We will review the status of restructuring activities on a quarterly basis and, if appropriate, record changes to our restructuring obligations in current operations based on management's most current estimates.
 
 Property and Equipment
 
 Property and equipment are stated at cost and depreciated on a straight-line basis over their estimated useful lives (generally two years for software, three years for computer equipment and four years for furniture and fixtures). Leasehold improvements are amortized over the lesser of the remaining life of the lease term or their estimated useful lives.
 
 Maintenance and repairs are charged to operations as incurred. When assets are retired or otherwise disposed of, the cost and accumulated depreciation and amortization are removed from the accounts and any resulting gain or loss is reflected in operations in the period realized.
 
 ~25 ~
 Table of Contents
 Fair Value of Financial Instruments
 
 Effective January 1, 2008, we adopted the provisions of ASC 820-10, Fair Value Measurement ("ASC 820-10 ").  ASC 820-10 establishes a framework for measuring fair value and requires disclosures about fair value measurements by establishing a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and lowest priority to unobservable inputs (Level 3 measurements). The three levels of the fair value hierarchy are described below:
 
 •
Level 1 – Quoted prices in active markets for identical assets or liabilities.•
Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.•
Level 3 — Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
 
 We measure the following financial assets at fair value on a recurring basis. The fair value of these financial assets as of December 31, 2010 and 2009 (in thousands) were as follows:
 
 Fair Value at Reporting Date UsingDecember 31, 2010


Quoted Prices in Active Markets for Identical Assets  (Level 1)


Significant Other Observable Inputs (Level 2)


Significant Unobservable Input  (Level 3)Cash and cash equivalents:Cash

$
25,580


$
25,580


$
-


$
-Money market fund


7,386



7,386



-



-Total cash and cash equivalents

$
32,966


$
32,966


$
-


$
-Fixed income securities:Certificates of deposit

$
13,472


$
13,472


$
-


$
-Corporate bonds - financial


8,699



-



8,699



-Corporate bonds - industrial


4,666



-



4,666



-Corporate bonds - utility


766



-



766



-International bonds - financial


254



-



254



-Total fixed income securities

$
27,857


$
13,472


$
14,385


$
-
 
 
 Fair Value at Reporting Date UsingDecember 31, 2009


Quoted Prices in Active Markets for Identical Assets  (Level 1)


Significant Other

Observable Inputs

(Level 2)



Significant

Unobservable Input

(Level 3)Cash and cash equivalents:Cash

$
6,817


$
6,817


$
-


$
-Money market fund


12,763



12,763



-



-Commercial paper


2,000



2,000



-



-Total cash and cash equivalents

$
21,580


$
21,580


$



$Fixed income securities:Certificates of deposit

$
12,843


$
12,843


$
-


$
-Corporate bonds - financial


9,580



-



9,580



-Corporate bonds - industrial


10,721



-



10,721



-Corporate bonds - utility


2,843



-



2,843



-Corporate bonds - international


4,222



-



4,222



-Total fixed income securities

$
40,209


$
12,843


$
27,366


$
-
 
 Level 2 securities are priced using quoted market prices for similar instruments, nonbinding market prices that are corroborated by observable market data, or discounted cash flow techniques.  There have been $11.9 million of transfers from Level 2 to Level 1 measurements.  Our maturing bond holdings were not renewed due to the low corporate coupon rate for corporate bonds during the year ended December 31, 2010 and were thus converted back to cash.
 
 The fair value of cash and cash equivalents, short-term investments, accounts receivable and accounts payable for all periods presented approximates their respective carrying amounts due to the short-term nature of these balances.
 
 ~26 ~
 Table of Contents
 Employee Benefit Plans
 
 Amended and Restated 2006 Equity Incentive Plan: At our 2006 annual meeting held on August 8, 2006, our stockholders approved the adoption of our 2006 Equity Incentive Plan (the "Equity Plan"). At that time, our 1996 Equity Incentive Plan (the "Prior Equity Plan") was terminated and replaced by the Equity Plan. On January 21, 2009, our Board of Directors adopted the Amended and Restated BroadVision, Inc. 2006 Equity Incentive Plan (the "Amended and Restated Plan"), which was subsequently approved by our stockholders on April 30, 2009.  The Amended and Restated Plan includes an "evergreen" provision that provides for automatic annual increases in the number of shares authorized for issuance.  As of December 31, 2010, we had 570,625 shares of our Common Stock reserved for issuance under the plan.  In addition, the number of shares of our Common Stock available for issuance under the Plan will automatically increase on January 1st of each year for a period of ten (10) years, commencing on January 1, 2010 and ending on (and including) January 1, 2019. Further, our Board of Directors may grant incentive or nonqualified stock options at prices not less than 100% of the fair market value of our common stock, as determined by the Board of Directors, at the date of grant. The vesting of individual options may vary but in each case at least 20% of the total number of shares subject to vesting will become exercisable per year. These options generally expire ten years after the grant date. When an employee option is exercised prior to vesting, any unvested shares so purchased are subject to repurchase by us at the original purchase price of the stock upon termination of employment. Our right to repurchase lapses at a minimum rate of 20% per year over five years from the date the option was granted or, for new employees, the date of hire. Such right is exercisable only within 90 days following termination of employment. During the years ended December 31, 2010 and 2009, no shares were repurchased since no options were exercised prior to vesting.
 
 2000 Non-Officer Plan: In February 2000, we adopted our 2000 Non-Officer Plan under which 106,666 shares of common stock were reserved for issuance to selected employees, consultants, and our affiliates who are not Officers or Directors. As of December 31, 2010, we had 53,295 shares available for issuance under the 2000 Non-Officer Plan. Under the 2000 Non-Officer Plan, we may grant non-statutory stock options at prices not less than 85% of the fair market value of our common stock at the date of grant. Options granted under the 2000 Non-Officer Plan generally vest over two years and are exercisable for not more than ten years.
 
 Employee Stock Purchase Plan:We also have a compensatory Employee Stock Purchase Plan (the "Purchase Plan") that enables employees to purchase, through payroll deductions, shares of our common stock at a discount from the market price of the stock at the time of purchase. The Board of Directors has authorized sequential one-year offerings beginning on July 1 of each year and extending until June 30 of the following year.  Commencing on the first day of the fiscal year that begins on January 1, 2004 and ending on (and including) the first day of the fiscal year that begins on January 1, 2014 (each such day, a "Calculation Date"), our Purchase Plan's reserved shares can be increased by a number equal to the lesser of (i) one and one-half percent (1.5%) of the shares of Common Stock outstanding on each such Calculation Date (rounded down to the nearest whole share); or (ii) thirty two thousand (32,000) shares of Common Stock.
 
 As of December 31, 2010, we had 50,414 shares available for issuance under the Purchase Plan. The Purchase Plan permits eligible employees to purchase common stock with a value equivalent to a percentage of the employee's earnings, not to exceed the lesser of 15% of the employee's earnings or $25,000, at a price equal to the lesser of 85% of the fair market value of the common stock on the date of the offering or the date of purchase. Upon adoption of ASC 718-10,Compensation – Stock Compensation ("ASC 718-10"), we began recording stock-based compensation expense related to the fair value of the employee purchase rights in our Consolidated Statements of Operations.  During 2010 and 2009, we received a total of $374,000 and $537,000, respectively, primarily from the purchase of shares under the Purchase Plan.
 
 Stock-Based Compensation
 
 Effective January 1, 2006, we adopted the fair value recognition provisions of ASC 718-10, using the modified-prospective transition method. Under the fair value recognition provisions of ASC 718-10, share-based compensation cost is estimated at the grant date based on the fair value of the award and is recognized as expense, net of estimated pre-vesting forfeitures, ratably over the vesting period of the award. In addition, the adoption of ASC 718-10 requires additional accounting related to the income tax effects and disclosure regarding the cash flow effects resulting from share-based payment arrangements. Calculating share-based compensation expense requires the input of highly subjective assumptions, including the expected term of the share-based awards, stock price volatility, dividend yield, risk free interest rates, and pre-vesting forfeitures. The assumptions used in calculating the fair value of stock-based awards represent our best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and we use different assumptions, our share-based compensation expense could be materially different in the future. In addition, we are required to estimate the expected pre-vesting forfeiture rate and only recognize expense for those shares expected to vest. If our actual forfeiture rate is materially different from our estimate, our share-based compensation expense could be significantly different from what we have recorded in the current period. The total amount of stock-based compensation expense recognized during the years ended December 31, 2010 and 2009 are as follows:
 
 Years Ended December 31,2010


2009Cost of services

$
119,062


$
115,693Research and development


369,272



411,236Sales and marketing


290,278



245,143General and administrative


326,055



343,837$
1,104,667


$
1,115,909
 
 We adopted the alternative transition method for calculating the tax effects of stock-based compensation pursuant to ASC 718-10 in the fourth quarter of fiscal 2006. The alternative transition method includes simplified methods to establish the beginning balance of the additional paid-in capital pool ("APIC pool") related to the tax effects of employee stock-based compensation, and to determine the subsequent impact on the APIC pool and Consolidated Statements of Cash Flows of the tax effects of employee stock-based compensation awards that are outstanding upon adoption of ASC 718-10. The adoption did not have a material impact on our Consolidated Financial Statements.
 
 The fair value of each option award is estimated on the date of grant using the Black-Scholes option valuation model based on assumptions noted in the following table below. The expected term of our options represents the period that our stock-based awards are expected to be outstanding based on the simplified method provided for in SAB 107, as amended by SAB No. 110, Share-Based Payment. Because we do not have sufficient historical exercise data, we used the simplified method for estimating the stock option expected term.  The risk-free interest rate for periods related to the expected life of the options is based on the U.S. Treasury yield curve in effect at the time of grant.  The expected volatility is based on historical volatilities of our stock over the expected life of the option.  The expected dividend yield is zero, as we do not anticipate paying dividends in the near future. During the years ended December 31, 2010 and 2009, we used forfeiture rates of 20%, based on an analysis of historical data as we reasonably approximate the currently anticipated rate of forfeiture for granted and outstanding options that have not vested.
 
 ~27 ~
 Table of Contents
 The following assumptions were used to determine stock-based compensation during the years ended December 31, 2010 and 2009:
 
 Years Ended December 31,2010


2009Weighted average expected volatility


82
%


83
%Expected dividends


-
%


-
%Expected term (in years)


6.25



6.25Risk free interest rate


3
%


2
%Forfeiture rate


20
%


20
%
 
 The following assumptions were used to determine the expense related to the Employee Stock Purchase Plan:
 
 Years Ended December 31,2010


2009Expected volatility


34
%


52
%Weighted average volatility


30
%


81
%Risk-free interest rate


0.2
%


0.2
%Expected term (in years)


1



1Expected dividend yield


-
%


-
%
 
 The weighted-average fair value of the purchase rights granted in the years ended December 31, 2010 and 2009, was $2.65 and $4.29, respectively.
 
 Earnings Per Share Information
 
 Basic (loss) income per share is computed using the weighted-average number of shares of common stock outstanding, less shares subject to repurchase. Diluted (loss) income per share is computed using the weighted-average number of shares of common stock outstanding and, when dilutive, common equivalent shares from outstanding stock options and warrants using the treasury stock method. The following table sets forth the basic and diluted net (loss) income per share computational data for the periods presented (in thousands, except per share amounts):
 
 Years Ended December 31,2010


2009Net (loss) income

$
(2,884
)

$
3,734Weighted-average common shares outstanding used to compute basic (loss) income per share


4,458



4,406Weighted-average common equivalent shares from outstanding common stock options and warrants


-



1Total weighted-average common and common equivalent shares outstanding used to compute diluted (loss) income per share


4,458



4,407Basic (loss) income per share

$
(0.65
)

$
0.85Diluted (loss) income per share

$
(0.65
)

$
0.85
 
 In the years ended December 31, 2010 and 2009, there were 619,229 and 596,128 common shares, respectively, issuable upon the exercise of stock options and warrants excluded from the above earnings per share calculations as their effect was anti-dilutive.
 
 Foreign Currency Transactions
 
 The functional currencies of all foreign subsidiaries are the local currencies of the respective countries.Assets and liabilities of these subsidiaries are translated into U.S. dollars at the balance sheet date. Income and expense items are translated at average exchange rates for the period. Foreign exchange gains and losses resulting from the remeasurement of foreign currency assets and liabilities are included as other income, net in the Consolidated Statements of Operations.  During 2009, three of our foreign subsidiaries' operations had substantially ceased and were effectively liquidated. As a result in year 2009, we wrote off $175,000 of related cumulative translation adjustments which were recorded as income to other income, net in the accompanying Consolidated Statements of Operations.  For the years ended December 31, 2010 and 2009, translation gain (loss) was $305,000 and ($712,000), respectively, and is included in the Comprehensive income  (loss) account in the Consolidated Statements of Stockholder's Equity (Deficit).
 
 ~28 ~
 Table of Contents
 Comprehensive (Loss) Income
 
 Comprehensive (loss) income includes net (loss) income and other comprehensive income (loss), which may consist of unrealized gains and losses on available-for-sale securities and cumulative translation adjustments. Total comprehensive income (loss) is presented in the accompanying Consolidated Statement of Stockholders' Equity (Deficit). Total accumulated other comprehensive loss is displayed as a separate component of Consolidated Statement of Stockholder's Equity (Deficit) in the accompanying Consolidated Balance Sheets. The accumulated balance of other comprehensive loss, consisting primarily of foreign currency translation, net of taxes is as follows (in thousands):
 
 Accumulated

Other

Comprehensive

LossBalance, December 31, 2009

$
(1,195
)Net change during the year


305Balance, December 31, 2010

$
(890
)
 
 Income Taxes and Deferred Tax Assets
 
 Income taxes are computed using an asset and liability approach in accordance with ASC 740-10,Income Taxes("ASC 740-10"), which requires the recognition of taxes payable or refundable for the current year and deferred tax assets and liabilities for the future tax consequences of events that have been recognized in our Consolidated Financial Statements or tax returns. The measurement of current and deferred tax assets and liabilities is based on provisions of the enacted tax law; the effects of future changes in tax laws or rates are not anticipated. The measurement of deferred tax assets is reduced, if necessary, by the amount of any tax benefits that, based on available evidence, is not expected to be realized.
 
 We analyze our deferred tax assets with regard to potential realization. We have established a valuation allowance on our deferred tax assets to the extent that management has determined that it is more likely than not that some portion or all of the deferred tax asset will not be realized based upon the uncertainty of their realization. We consider the effects of estimated future taxable income, current economic conditions and ongoing prudent and feasible tax planning strategies in assessing the amount of the valuation allowance.
 
 Segment and Geographic Information
 
 We operate in one segment, electronic commerce business solutions. Our chief operating decision maker is considered to be our CEO. The CEO reviews financial information presented on a consolidated basis accompanied by disaggregated information about revenues by geographic region and by product for purposes of making operating decisions and assessing financial performance.
 
 Recent Accounting Pronouncements
 
 In January 2010, the FASB issued new accounting guidance related to the disclosure requirements for fair value measurements and provides clarification for existing disclosure requirements. More specifically, this update will require (a) an entity to disclose separately the amounts of significant transfers in and out of Levels 1 and 2 fair value measurements and to describe the reasons for the transfers; and (b) information about purchases, sales, issuances and settlements to be presented separately (i.e. present the activity on a gross basis rather than net) in the reconciliation for fair value measurements using significant unobservable inputs (Level 3 inputs). This guidance clarifies existing disclosure requirements for the level of disaggregation used for classes of assets and liabilities measured at fair value and requires disclosures about the valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements using Level 2 and Level 3 inputs. The new disclosures and clarifications of existing disclosure are effective for fiscal years beginning after December 15, 2009, except for the disclosure requirements related to the purchases, sales, issuances and settlements in the rollforward activity of Level 3 fair value measurements. Those disclosure requirements are effective for fiscal years ending after December 31, 2010. We have provided the additional required disclosures effective January 1, 2010.
 
 In October 2009, the FASB issued ASU 2009-13 (an update to ASC 605-25), Revenue Recognition: Multiple-Element Arrangements ("ASU 2009-13") which is effective for annual periods beginning on or after June 15, 2010; however, early adoption is permitted. In arrangements with multiple deliverables, ASU 2009-13 permits entities to use management’s best estimate of selling price to value individual deliverables when those deliverables have never been sold separately or when third-party evidence is not available. In addition, any discounts provided in multiple element arrangements will be allocated on the basis of the relative selling price of each deliverable. We will apply ASU 2009-13 on a prospective basis for revenue arrangements entered into or materially modified beginning on or after January 1, 2011.  We have not yet determined the effect on our Consolidated Financial Statements if any, upon the adoption of ASU 2009-13.
 
 In June 2009, the FASB issued the FASB Accounting Standards Codificationä (the "Codification ") which was effective for us in the third quarter ended September 30, 2009. The Codification became the single authoritative source for U.S. GAAP. Accordingly, we no longer use previous references to U.S. GAAP in our disclosures included in these Notes to our Consolidated Financial Statements. The Codification did not have a significant impact on the reporting of our Consolidated Financial Statements.
 
 In May 2009, the FASB issued ASC 855-10, Subsequent Events("ASC 855-10"). ASC 855-10 establishes accounting principles and requirements for subsequent events. We adopted this standard effective as of June 30, 2009.
 
 In April 2009, we adopted ASC 820-10, Fair Value Measurements and Disclosures ("ASC 820-10"),and ASC 825, Financial Instruments ("ASC 825-10").  We also adopted ASC 320-10, Investment – Debt and Equity Securities("ASC 320-10"), which provides guidance on determining other-than-temporary impairments for debt securities. These adoptions did not have a material impact on our Consolidated Financial Statements.
 
 ~29 ~
 Table of Contents
 Note 2---Property and Equipment
 
 December 31,2010


2009Furniture and fixtures

$
445


$
548Computer and software


3,605



3,956Leasehold improvements


520



1,275Total property and equipment


4,570



5,779Less accumulated depreciation and amortization


(4,306
)


(5,395
)Property and equipment, net

$
264


$
384
 
 Depreciation and amortization expense for the years ended December 31, 2010 and 2009 was $164,000 and $196,000, respectively. In 2010, we retired $1.2 million in property and equipment and wrote off $1.2 million in related accumulated depreciation. In 2009, we retired $1.1 million in property and equipment and wrote off $1.1 million in related accumulated depreciation.
 
 Note 3---Accrued Expenses
 
 Accrued expenses consisted of the following (in thousands):
 
 December 31,2010


2009Employee benefits

$
903


$
1,033Commissions and bonuses


274



975Sales and other taxes


554



743Income tax and tax contingency reserves


312



75Restructuring


348



244Customer advances


86



81Royalty


-



1,086Other


717



590Total accrued expenses

$
3,194


$
4,827
 
 We had accrued royalty liability on our books historically related to our legacy products.  There has been no claim from the third party since our initial recording of the accrual, and the statute of limitations relating to the liability expired in December 2010.   Subsequent to the expiration, we removed the $1.1 million liability from our books, and recognized this as other income in the accompanying Consolidate Statement of Operation.  We also reversed $0.4 million of bonus accrual in year 2010 after we determined that it’s unlikely that the full payout of the bonus accrual will occur.
 
 Note 4---Other Non-Current Liabilities
 
 Other non-current liabilities consist of the following (in thousands):
 
 December 31,2010


2009Restructuring

$
186


$
155Deferred maintenance and unearned revenue


1,358



1,444Other


582



754Total other non-current liabilities

$
2,126


$
2,353
 
 ~30 ~
 Table of Contents
 Note 5---Income Taxes
 
 Pretax (loss) income is as follows (in thousands):
 
 Years Ended December 31,2010


2009Domestic

$
(897
)

$
(8,389
)Foreign


(1,724
)


12,096(Loss) income before income tax

$
(2,621
)

$
3,707
 
 The components of (expense) benefit for income taxes are as follows (in thousands):
 
 Years Ended December 31,2010


2009Current:Federal

$
(169
)

$
23State


(27
)


201Foreign


(67
)


(197
)Total current


(263
)


27Deferred:Federal


-



-State


-



-Total deferred


-



-Income tax (expense) benefit

$
(263
)

$
27
 
 The differences between the (expense) benefit for income taxes computed at the federal statutory rate of 35% and our actual income tax (expense) benefit for the periods presented are as follows (in thousands):
 
 Years Ended December 31,2010


2009Expected income tax benefit (expense)

$
917


$
(1,304
)Expected state income taxes (expense) benefit, net of federal tax benefit


(16
)


157Research and development credit


103



129Foreign taxes and foreign loss not benefited


(669
)


4,037Change in valuation allowance


1,803



3,567Stock based compensation and warrants revaluation


(5
)


(26
)True-ups


(1,727
)


(938
)Unrealized tax benefits


(439
)


(894
)Tax credits and other permanent items


409



(376
)Expired federal capital loss carryover


(544
)


(2,405
)Disallowed loss from foreign investment


0



(1,883
)Others


(95
)


(37
)Income tax (expense) benefit

$
(263
)

$
27
 
 The individual components of our deferred tax assets are as follows (in thousands):
 
 December 31,2010


2009Deferred tax assets:Depreciation and amortization

$
1,433


$
1,613Accrued, allowance and others


5,390



8,059Capitalized research and development


419



637Net operating losses


204,900



204,430Tax credits


7,210



7,017Unrealized losses on marketable securities


1,492



1,500Total deferred tax assets


220,844



223,256Less: valuation allowance


(220,844
)


(223,256
)Net deferred tax assets

$
-


$
-
 
 ~31 ~
 Table of Contents
 We have provided a valuation allowance for all of our deferred tax assets as of December 31, 2010 and 2009, due to the uncertainty regarding their future realization. The total valuation allowance decreased $2,412,000 from December 31, 2009 to December 31, 2010.
 
 As of December 31, 2010, we had federal and state net operating loss ("NOL") carryforwards of approximately $542,280,000 and $158,252,000, net of Section 382 of the Internal Revenue Code ("IRC") limitations respectively, available to offset future regular and alternative minimum taxable income. The NOLs include deductions for stock based compensation for which a benefit would be recorded in additional paid-in capital when realized of $1,799,000 and $1,447,000 respectively.   Our federal net operating loss carryforwards expire in various years from 2016 through 2030, if not used. The state net operating loss carryforwards expire in various years from 2016 to 2021, if not used.
 
 In addition, we had federal and state research and development credit carryforwards of approximately $5,844,000 and $4,565,000 as of December 31, 2010, respectively, available to offset future tax liabilities.  We had federal and state research and development credit carryforwards of approximately $5,774,000 and $4,294,000 as of December 31, 2009, respectively, available to offset future tax liabilities.  The federal tax credit carryforwards expire in the tax years 2010 through 2030, if not utilized. The state research and development credits can be carried forward indefinitely.
 
 Federal and state tax laws impose substantial restrictions on the utilization of net operating loss (“NOL”) and credit carryforwards in the event of an "ownership change" for tax purposes, as defined in IRC Section 382. Based on an IRC Section 382 study completed in February 2007, we determined that there were ownership changes during the year 1998. Consequently, a portion of our tax carryforwards will expire before they can be fully utilized. Based on an updated study completed in January 2009, we determined that there were no additional ownership changes through December 2008.  Since the 2009 study, percentage holdings of 5%+ shareholders and the public group remained approximately the same.
 
 Effective January 1, 2007, we adopted ASC 740-10-25, Income Taxes: Recognition ("ASC 740-10-25"). The cumulative effect of adopting ASC 740-10-25 was  recognized as a change in accounting principle, recorded as an adjustment to the opening balance of retained earnings on the adoption date.
 
 Our total amount of unrecognized tax benefits as of December 31, 2010 and December 31, 2009 were $2,565,000 and $2,421,000, respectively. The total amount of unrecognized tax benefits that, if recognized, would affect its effective tax rate were $320,000 and $273,000 as of December 31, 2010 and 2009, respectively.
 
 A reconciliation of the beginning and ending balances of the total amounts of unrecognized tax benefits for the year ended December 31, 2010 is as follows:
 
 Balance at January 1, 2010

$
2,421Additions based on tax positions related to the current year


94Additions for tax positions of prior year


50Balance at December 31, 2010

$
2,565
 
 We recognize interest and penalties accrued related to unrecognized tax benefits in our provision for income taxes. During the years ended December 31, 2010 and 2009, we recognized approximately $17,000 and $17,000, respectively, for interest and penalties.
 
 We are subject to taxation in the United States and various foreign jurisdictions. Our tax years 1996 to 2010 remain open in several jurisdictions due to the NOL carryover from those tax years.
 
 It is possible that the amount of our liability for unrecognized tax benefits may change within the next 12 months.  However, an estimate of the range of possible changes cannot be made at this time.  In addition, over the next twelve months, our existing tax positions will continue to generate an increase in liabilities for unrecognized tax benefits.
 
 ~32 ~
 Table of Contents
 Note 6 - Commitments and Contingencies
 
 Warranties and Indemnification
 
 We provide a warranty to our perpetual license customers that our software will perform substantially in accordance with the documentation we provide with the software, typically for a period of 90 days following receipt of the software. Historically, costs related to these warranties have been immaterial. Accordingly, we have not recorded any warranty liabilities as of December 31, 2010 and 2009, respectively.
 
 Our perpetual software license agreements typically provide for indemnification of customers for intellectual property infringement claims caused by use of a current release of our software consistent with the terms of the license agreement. The term of these indemnification clauses is generally perpetual. The potential future payments we could be required to make under these indemnification clauses is generally limited to the amount the customer paid for the software. Historically, costs related to these indemnification provisions have been immaterial. We also maintain liability insurance that limits our exposure. As a result, we believe the potential liability of these indemnification clauses is minimal. We rarely have litigation initiated against us by customers.  However, during the year ended 2010, we entered into a litigation settlement agreement with one customer that resulted in a non-cash credit redeemable for our products worth $300,000.  Pursuant to the settlement agreement, any remaining unused credits shall expire after the second anniversary of the agreement.  We have recorded this credit as an addition to operating expense and liability in the accompanying 2010 Consolidated Financial Statements.  In 2009 we did not record any operating expenses or liabilities related to settlement agreements.
 
 We entered into agreements whereby we indemnify our officers and directors for certain events or occurrences while the officer is, or was, serving in such capacity. The term of the indemnification period is for so long as such officer or director is subject to an indemnifiable event by reason of the fact that such person was serving in such capacity. The maximum potential amount of future payments we could be required to make under these indemnification agreements may be unlimited; however, we have a director and officer insurance policy that limits our exposure and enables us to recover a portion of any future amounts paid. As a result of our insurance policy coverage, we believe the estimated fair value of these indemnification agreements is insignificant. Accordingly, we have no liabilities recorded for these agreements as of either December 31, 2010 or December 31, 2009. We assess the need for an indemnification reserve on a quarterly basis and there can be no guarantee that an indemnification reserve will not become necessary in the future.
 
 Leases
 
 We lease our headquarters facility and our other facilities under noncancelable operating lease agreements expiring through the year 2016. Under the terms of the agreements, we are required to pay property taxes, insurance and normal maintenance costs.
 
 A summary of total future minimum lease payments under noncancelable operating lease agreements is as follows (in millions):
 
 Years ending December 31,

Operating

Leases2011

$
1.42012


0.82013


0.12014


0.12015 and thereafter


0.1Total minimum lease payments

$
2.5
 
 These future minimum lease payments exclude approximately $108,000 of sublease income to be received under non-cancelable sublease agreements. As of December 31, 2010 we have accrued $0.5 million of estimated future facilities costs as a restructuring accrual.
 
 Rent expense for the years ended December 31, 2010, and 2009 was $1,583,000 and $1,606,000, respectively.
 
 Standby Letter of Credit Commitments
 
 Commitments totaling $1.0 million as of December 31, 2010, and 2009, respectively, in the form of standby letters of credit, were issued on our behalf from financial institutions, in favor of our various landlords to secure obligations under our facility leases.
 
 Legal Proceedings
 
 We are subject from time to time to various legal actions and other claims arising in the ordinary course of business. We are not presently a party to any material legal proceedings.
 
 ~33 ~
 Table of Contents
 Note 7---Restructuring
 
 The following table summarizes the restructuring accrual activity recorded during the two-years ended December 31, 2010 (in thousands):
 
 Facilities/

Excess

AssetsAccrual balances, December 31, 2009


399Restructuring charges


850Cash payments


(715)Accrual balances, December 31, 2010

$
534
 
 The facilities/excess assets accrual for each period includes future minimum lease payments, fees and expenses, net of estimated sublease income and planned Company occupancy, and related leasehold improvement amounts payable subsequent to the balance sheet date for which the provisions of ASC 420-10, as applicable, were satisfied. In determining estimated future sublease income, the following factors were considered, among others: current market conditions and rental rates, an assessment of the time period over which reasonable estimates could be made, the status of negotiations with potential subtenants, and the location of the respective facilities.
 
 In September 2006, we decided not to exercise a $4.5 million buy-out option for a 50,000 square foot lease for 66 months from January 1, 2007 through June 30, 2012 at Pacific Shores Center in Redwood City, California. We instead decided to occupy a portion of the new space and sub-lease the remaining excess space. In January 2007, we moved into our current worldwide headquarters at Pacific Shores Center, occupying approximately 27,000 square feet of office facilities used for research and development, technical support, sales, marketing, consulting, training and administration. We subleased approximately 22,500 square feet effective on January 8, 2007 and our subtenant signed early termination agreement for this sublease with us in year 2009.
 
 In connection with one of the buyout transactions, we issued to the landlord a five-year warrant to purchase approximately 28,000 shares of our common stock at an exercise price of $125.00 per share, exercisable beginning in August 2005. The shares underlying the warrants issued in connection with a real estate buyout transaction in August 2004 were not exercised and expired in July 2009. See Note 8 – Stockholders’ Equity (Deficit) in the Notes to our Consolidated Financial Statements.
 
 The nature of the charges and credits in 2010 were as follows:
 
 •
Facilities/excess assets–The net restructuring charge of $850,000 for year 2010 consists of a $607,000 charge resulting from a sublease income assumption adjustment made for our vacant Redwood City, California facilities and a $419,000 charge related to rent payments made by us resulting from our inability to sublease the facilities in the period, offset by the collection of $176,000 from our former subtenant from our New York City facilities.
 
 The nature of the charges and credits in 2009 were as follows:
 
 •
Facilities/excess assets – During 2009, we signed a Sublease Termination and Release Agreement (the "Sublease Termination Agreement") with our subtenant Dexterra Inc.  Under the terms of the Sublease Termination Agreement, Dexterra Inc. was to (i) surrender the premises, on an as-is basis, and all of its rights and interest in the premises, (ii) pay a termination fee to us and (iii) be entitled to a partial refund of the termination fee if any party subleases the office space during the period from June 10, 2009 through January 7, 2010. In addition to the termination fee, we retained Dexterra Inc.'s security deposit of $128,000. The termination fee of $678,000 (less the retained security deposit of $128,000) is payable in two installments. Dexterra Inc. paid the first installment of $472,000 to us on June 10, 2009, and shall pay the second installment of $78,000 on June 10, 2010, subject to certain conditions set forth in the Sublease Termination Agreement. The second installment of the termination fee is being amortized into restructuring charges over the remaining term of the lease, which will expire on June 30, 2012.  Because of the early termination of our sublease agreement, we recalculated our restructuring liability in accordance with ASC 420-10.  As a result, we recognized restructuring charges of $71,000 as operating expenses in our Consolidated Statements of Operations. As of March 5, 2010, the 22,500 square feet of formerly subleased space remains vacant.  We are making the lease payments and paying operating expenses, and actively seeking to sublease the space.
 
 As of December 31, 2010, we have remaining lease obligations of approximately $2.5 million.
 
 As of December 31, 2010, the total restructuring accrual of $534,000 consisted of the following (in thousands):
 
 Current


Non-Current


TotalExcess facilities

$
348


$
186


$
534
 
 The following table summarizes the activity related to the restructuring plans and accounted for in accordance with ASC 420-10 (in thousands):
 
 Accrued Restructuring Costs, Beginning


Amounts Charged to Restructuring Costs and Other


Amounts Reversed to Restructuring Costs and Other


Amounts Paid or Written Off


Accrued Restructuring Costs, EndingYear Ended December 31, 2010:Lease cancellations and commitments

$
399


$
850


$
-


$
(715
)

$
534Year Ended December 31, 2009:Lease cancellations and commitments

$
845


$
71


$
(100
)

$
(417
)

$
399
 
 ~34 ~
 Table of Contents
 Note 8---Stockholders' Equity (Deficit)
 
 Convertible Preferred Stock
 
 As of December 31, 2010, there were no outstanding shares of convertible preferred stock.  Our Board of Directors and our stockholders have authorized 1,000,000 shares of convertible preferred stock that are available for issuance.
 
 Common Stock
 
 As of December 31, 2010, we had reserved 480,583 common shares for future issuance upon the exercise of stock options.
 
 Our CEO has options to purchase 48,176 shares of common stock at a weighted average exercise price of $744 per share. The table below is a summary of shares granted through December 31, 2010:
 
 Date Granted

Options Granted


Options Price


Vested


Vesting Period (Months)5/25/2001


20,000


$
1,662.75



20,000



4811/27/2001


177


$
875.25



177



242/19/2002


2,222


$
465.75



2,222



4810/30/2002


25,777


$
54.00



25,777



48Totals


48,176







48,176
 
 Activity in the Amended and Restated Plan is as follows:
 Years Ended December 31, 2010Options (000's)

Weighted-Average Exercise Price


Weighted-Average Remaining Contractual Term


Aggregate Intrinsic ValueOutstanding at beginning of period
264

$
183.42







-Granted
39

$
13.44







-Exercised
-

$
-







-Forfeited
(10)

$
28.00







-Expired
(29)

$
91.71







-Outstanding at end of period
264

$
174.18



5.45



-Options exercisable at end of period
218

$
207.48



4.71



-Option vested and expected to vest at end of period
254

$
180.54



5.30



-Weighted-average fair value of options granted

during the period


$
10
 
 The weighted-average fair market value per share of options granted under the Amended and Restated Plan during fiscal 2010 and 2009 including assumed options was $10.00. No options were exercised during fiscal years 2010 or 2009.
 
 We granted 3,864 shares of restricted stock to the non-employee members of our Board of Directors in April 2009, and recorded a stock-based compensation expense of $53,626.  We granted 4,744 shares of restricted stock to the non-employee members of our Board of Directors in 2010, and recorded a stock-based compensation expense of $53,140. These restricted stock will vest over a one-year period measured from the date of the annual meeting of stockholders with one quarter of the shares included in such Director Grant vesting on each of the dates that are three months, six months, nine months and twelve months from the annual meeting, so long as each board member continues to serve as a member of our board of directors on such vesting date.
 
 The following table summarizes stock options outstanding under the Amended and Restated Plan as of December 31, 2010:
 
 Range of Exercise Prices


Options (000's)


Outstanding Weighted-Average Remaining Contractual Life in Years


Weighted Exercise Price


Exercisable Options (000's)


Weighted Exercise Price$
13.30
-
$
13.60



39



9.23


$
13.44



-


$
-$
14.25
-
$
14.25



65



5.17


$
14.25



65


$
14.25$
15.04
-
$
28.25



22



6.34


$
21.83



21


$
21.89$
29.25
-
$
29.25



59



7.29


$
29.25



53


$
29.25$
33.50
-
$
63.75



44



3.06


$
52.69



44


$
52.69$
68.00
-
$
2,179.69



35



1.00


$
1,163.01



35


$
1,163.01$
13.30
-
$
2,179.69



264



5.45


$
174.18



218


$
207.48
 
 ~35 ~
 Table of Contents
 We grant options outside of our Amended and Restated Plan (2000 Non-Officer Plan and Non-Plan Grants). The terms of these options are generally identical to those granted under our Amended and Restated Plan. A summary of options granted outside of the plan is presented below:
 
 Years Ended December 31, 2010Options (000's)


Weighted-Average Exercise Price


Weighted Average Remaining Contractual Term


Aggregate Intrinsic ValueOutstanding at beginning of period
39


$
127.16Granted
-


$
-







-Exercised
(5
)

$
11.38






$
13,464Forfeited
(2
)

$
24.75







-Expired
(6
)

$
653.94







-Outstanding at end of period
26


$
47.93



5.39



-Options exercisable at end of period
24


$
48.96



5.29



-Option vested and expected to vest at end of period
26


$
47.97



5.39



-Weighted-average fair value of options granted during the period



$
-
 
 No options were granted outside our Amended and Restated Plan during fiscal years 2010 or 2009. The total intrinsic value of options exercised during fiscal 2010 and 2009 was $13,464 and zero, respectively.
 
 The following table summarizes stock options, granted outside the Amended and Restated Plan (2000 Non-Officer Plan and non-plan grants), outstanding as of December 31, 2010:
 
 Range of Exercise Prices


Options (000's)


Outstanding Weighted-Average Remaining Contractual Life in Years


Weighted Exercise Price


Exercisable Options (000's)


Weighted Exercise Price$
12.00
-
$
12.75



2



6.87


$
12.47



2


$
12.47$
14.25
-
$
14.25



4



5.17


$
14.25



4


$
14.25$
29.25
-
$
29.25



12



7.29


$
29.25



10


$
29.25$
37.50
-
$
37.50



5



1.81


$
37.50



5


$
37.50$
52.50
-
$
198.00



2



2.43


$
153.59



2


$
153.59$
875.25
-
$
875.25



1



0.91


$
875.25



1


$
875.25$
12.00
-
$
875.25



26



5.39


$
47.93



24


$
48.96
 
 As of December 31, 2010, total unrecognized compensation cost related to unvested stock options was $509,358, which is expected to be recognized over the remaining weighted-average vesting periods of 1.19 years. During the year ended December 31, 2010 and 2009, we have received cash of $438,000 and $537,000, respectively from the exercise of stock options and employee stock purchases.
 
 Warrants
 
 Effective January 1, 2007, we adopted ASC 815-40, Contracts in Entity’s Own Equity("ASC 815-40"). ASC 815-40 addresses how to account for registration payment arrangements and clarifies that a financial instrument subject to a registration payment arrangement should be accounted for in accordance with other GAAP without regard to the contingent obligation to transfer consideration pursuant to the registration payment arrangement. This accounting pronouncement further clarifies that a liability for liquidated damages resulting from registration payment obligations should be recorded in accordance with ASC 450, Contingencies("ASC 450"), when the payment of liquidated damages becomes probable and can be reasonably estimated.
 As of December 31, 2010, no warrants to purchase our common stock were outstanding.  The following warrants to purchase our common stock were outstanding in 2009 and 2010 (dollars in thousands, except shares and per share data).
 
 Shares at

December 31,


Price per

Share


Fair Value at

December 31,Description

2010


2009





2010


2009Issued to landlord in real estate buyout transaction in August 2004


-



-


$
125.00


$
-


$
-Issued to convertible debenture investors in November 2004


-



154,631


$
37.00



-



-Total


-



154,631






$
-


$
-
 
 The warrants issued in connection with a real estate buyout in August 2004 were not exercised and expired in July 2009. The warrants issued to convertible notes investors in November 2004 were not exercised and expired in May 2010.
 
 ~36 ~
 Table of Contents
 Note 9---Geographic, Segment and Significant Customer Information
 
 We operate in one segment: electronic business solutions. Our reportable segment includes our facilities in North and South America (Americas), Europe and Asia Pacific and the Middle East (Asia/Pacific). Our chief operating decision maker is considered to be the CEO. The CEO reviews financial information presented on a consolidated basis accompanied by disaggregated information about revenues by geographic region and by product for purposes of making operating decisions and assessing financial performance. The disaggregated revenue information reviewed by the CEO is as follows (in thousands):
 
 Years Ended December 31,2010


2009Software licenses

$
6,422


$
11,154Services


4,045



4,957Maintenance


11,350



14,850Total revenues

$
21,817


$
30,961
 
 We sell our products and provide services worldwide through a direct sales force and through a channel of independent distributors, value-added resellers ("VARs") and Application Service Providers ("ASPs"). In addition, the sales of our products are promoted through independent professional consulting organizations known as systems integrators ("SIs"). We provide services worldwide through our BroadVision WEBSO and indirectly through distributors, VARs, ASPs, and SIs. We currently operate in three primary geographical territories.
 
 Disaggregated financial information regarding our products and services and geographic revenues is as follows (in thousands):
 
 Years Ended December 31,2010


2009Revenues:Americas

$
10,662


$
17,027Europe


6,842



10,531Asia/ Pacific


4,313



3,403Total Company

$
21,817


$
30,961
 
 In 2010, license sales through independent distributors, VARs, ASPs, and SIs became significant.  Although it was immaterial in the Americas and Europe, license sales via these channels accounted for 78% in Asia Pacific in 2010.
 
 The following represents property and equipment (long-lived assets) by geographic region (in thousands):
 
 December 31,2010


2009Long-Lived Assets:Americas

$
147


$
265Europe


9



12Asia/ Pacific


108



107Total Company

$
264


$
384
 
 The long-lived assets at December 31, 2010 compared to 2009 decreased by $120,000, primarily due to the continuous depreciation on the existing property and equipment.
 
 ~37 ~
 Table of Contents
 Note 10---Related Party Transactions
 
 On November 14, 2008, BroadVision (Delaware) LLC, a Delaware limited liability company ("BVD"), which was then our wholly owned subsidiary, entered into a Share Purchase Agreement with CHRM LLC, a Delaware limited liability company, that is controlled by Dr. Pehong Chen, our CEO and largest stockholder.  We and CHRM LLC then entered into an Amended and Restated Operating Agreement of BroadVision (Delaware) LLC dated as of November 14, 2008 (the "BVD Operating Agreement"). Under these agreements, CHRM LLC received, in exchange for the assignment of certain intellectual property rights, 20 Class B Shares of BVD, representing the right to receive 20% of any "net profit" from a "capital transaction" (as such terms are defined in the BVD Operating Agreement) of BroadVision (Barbados) Limited ("BVB"), an entity wholly owned by BVD.  A "capital transaction" under that agreement is any merger or sale of substantially all of the assets of BVB as a result of which the members of BVB will no longer have an interest in BVB or the assets of BVB will be distributed to its members.
 
 In 2010, we executed a renewal contract with a third party of which Dr. Pehong Chen, our CEO and largest stockholder, is a board member.   The total renewal license value associated with that contract is $104,000.  We recognized $78,000 and $14,000 of license revenue related to this contract for fiscal years 2010 and 2009, respectively. We received payment of  $104,000 for the renewal contract as of December 31, 2010.  We incurred $14,000 in direct costs and expenses relating to this contract.
 
 In 2009, we executed a renewal contract with a third party in which Dr. Pehong Chen, our CEO and largest stockholder, is a board member.   The total renewal license value $103,000. For the year ended December 31, 2009, $89,000 was recognized as license revenue. We have received payment of  $103,000 for the renewal contract as of December 31, 2009.  We incurred $35,000 in direct costs and expenses relating to this contract.
 
 Note 11---Employee Benefit Plan
 
 We provide for a defined contribution employee retirement plan in accordance with section 401(k) of the Internal Revenue Code. Eligible employees are entitled to contribute up to 50% of their annual compensation, subject to certain limitations. The Plan allows for discretionary contributions by us. We made no contributions during each of the two years ended December 31, 2010.
 
 ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
 
 None.
 
 ITEM 9A. CONTROLS AND PROCEDURES
 
 Management's Annual Report on Internal Control Over Financial Reporting
 
 Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). Our internal control system is designed to provide reasonable assurance regarding the preparation and fair presentation of financial statements for external purposes in accordance with generally accepted accounting principles. All internal control systems, no matter how well designed, have inherent limitations and can provide only reasonable assurance that the objectives of the internal control system are met.
 
 Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting, based on criteria established in Internal Control Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on our evaluation, we concluded that our internal control over financial reporting was effective as of December 31, 2010.
 
 Evaluation of Disclosure Controls and Procedures
 
 An evaluation as of December 31, 2010 was carried out under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, of the effectiveness of the design and operation of our "disclosure controls and procedures," which are defined under the Securities and Exchange Commission’s rules as controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within required time periods. Based upon that evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures were effective as of December 31, 2010.
 
 Our management, including our Chief Executive Officer and Chief Financial Officer, has evaluated any changes in our internal control over financial reporting that occurred during the year ended December 31, 2010, and has concluded that there was no change during such year that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 
 This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management’s report in this annual report. Management’s report shall not be deemed to be filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.
 
 Inherent Limitations on Effectiveness of Controls
 
 As a result of being a smaller reporting company, we are not required to provide an attestation report of our registered public accounting firm regarding our internal control over financial reporting. We have elected to not include such an attestation report in this annual report, which election was approved by the Audit Committee of our Board of Directors.
 
 ITEM 9B. OTHER INFORMATION
 
 None.
 
 ~38 ~
 Table of Contents
 PART III
 
 ITEM 10.DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
 
 The information required by this Item is incorporated by reference to sections of our Definitive Proxy Statement to be filed with the Securities and Exchange Commission pursuant to Regulation 14A in connection with the Annual Meeting of Stockholders to be held in June 2011 (the Proxy Statement) under the sections captioned "Proposal 1 -- Election of Directors", "Executive Compensation", "Information about the Board of Directors -- Code of Business Ethics and Conduct", "Board Committees and Meetings" and "Section 16(a) Beneficial Ownership Reporting Compliance".
 
 ITEM 11. EXECUTIVE COMPENSATION
 
 The information required by this Item is incorporated by reference to the Proxy Statement under the sections captioned "Executive Compensation"  and "Overview of Director Compensation and Procedures".
 
 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
 
 The information required by this Item is incorporated by reference to the Proxy Statement under the sections captioned "Security Ownership of Certain Beneficial Owners and Management" and "Equity Compensation Plan Information".
 
 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
 
 The information required by this Item is incorporated by reference to the Proxy Statement under the sections captioned "Certain Relationships and Related Party Transactions" and "Information about the Board of Directors".
 
 ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES
 
 The information required by this Item is incorporated by reference to the Proxy Statement under the section captioned "Principal Accountant Fees and Services".
 
 
 PART IV
 
 ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
 (a) The following documents are filed as a part of this Report.
 
 
 1. Consolidated Financial Statements. The following Consolidated Financial Statements are included at Part II, Item 8, of this Annual Report on Form 10-K
 Reports of Independent Registered Public Accounting Firm
 Consolidated Balance Sheets as of December 31, 2010 and 2009
 Consolidated Statements of Operations for each of the two years in the period ended December 31, 2010
 Consolidated Statements of Stockholders' Equity (Deficit) and Comprehensive Income (Loss) for each of the years in the two-year period ended December 31, 2010
 Consolidated Statements of Cash Flows for each of the two years in the period ended December 31, 2010
 Notes to Consolidated Financial Statements
 
 2. Financial Statement Schedule. Attached to this Annual Report on Form 10-K.
 Schedule II---Valuation and Qualifying Accounts
 
 3. Exhibits. The exhibits listed on the accompanying Index to Exhibits immediately following the consolidated financial statement schedule are filed as part of, or incorporated by reference into, this Annual Report on Form 10-K.


~39 ~
 Table of Contents


SIGNATURES





Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in Redwood City, State of California, on this 4th day of March 2011
  BROADVISION, INC.
  By:
/s/ PEHONG CHENPehong ChenChairman of the Board, President, and Chief Executive Officer
  ~40 ~
 Table of Contents
  POWER OF ATTORNEY
 KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Pehong Chen to sign any amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that the said attorney-in-fact, or his substitute or substitutes, may do or cause to be done by virtue hereof.  Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
  Signature

Title

Date/s/  Pehong Chen



March 4, 2011Pehong Chen

Chairman of the Board, President and Chief Executive Officer (Principal Executive Officer)/s/  Shin-Yuan TzouShin-Yuan Tzou

Chief Financial Officer

(Principal Financial and Accounting Officer)

March 4, 2011/s/  Francois Stieger



March 4, 2011Francois Stieger

Director/s/  James D. Dixon



March 4, 2011James D. Dixon

Director/s/  Robert Lee



March 4, 2011Robert Lee

Director
  ~41 ~
 Table of Contents
 BROADVISION, INC. AND SUBSIDIARIES
 SCHEDULE II---VALUATION AND QUALIFYING ACCOUNTS
 (In thousands)
  Balance at Beginning of Period


Charged (Credited) to Costs and Expenses


Deductions(1)


Balance at End of PeriodReceivable reserves:Year Ended December 31, 2010

$
274


$
(17
)

$
(179
)

$
78Year Ended December 31, 2009

$
366


$
32


$
(124
)

$
274
 (1) Represents net charge-offs of specific receivables.
  ~42 ~
 Table of Contents
 BROADVISION, INC. ANNUAL REPORT ON FORM 10-K DECEMBER 31, 2010
 
 INDEX TO EXHIBITS
 Exhibit
Description3.1(1)
Amended and Restated Certificate of Incorporation.3.2(18)
Certificate of Amendment of Certificate of Incorporation.3.3(6)
Certificate of Amendment of Certificate of Incorporation.3.4(14)
Amended and Restated Bylaws.4.1(1)
References are hereby made to Exhibits 3.1 to 3.4.4.2(16)
Registration Rights Agreement, dated November 10, 2004, among the Company and certain investors listed on Exhibit A thereto.4.3(21)
Registration Rights Agreement, dated March 8, 2006, between the Company and Honu Holdings LLC.10.1(8)(a)
Equity Incentive Plan, as amended (the "2000 Equity Incentive Plan").10.2(1)(a)
Form of Incentive Stock Option under the 2000 Equity Incentive Plan.10.3(1)(a)
Form of Nonstatutory Stock Option under the 2000 Equity Incentive Plan.10.4(1)(a)
Form of Nonstatutory Stock Option (Performance-Based) under 2000 Equity Incentive Plan.10.5(2)(a)
1996 Employee Stock Purchase Plan, as amended.10.6(1)(b)
Terms and Conditions, dated January 1, 1995, between the Company and IONA Technologies LTD.10.7(5)
BroadVision, Inc. Severance Benefit Plan, as amended, effective October 21, 2009.10.8(10)
Lease Termination Agreement, dated November 6, 2007, by and between the Company and The Board of Trustees of The Leland Stanford Junior University.10.9(3)(a)
2000 Non-Officer Equity Incentive Plan, as amended.10.10(4)(b)
Independent Software Vendor Agreement, effective January 1, 1998, between the Company and IONA Technologies, PLC, as amended.10.11(7)
Form of Indemnity Agreement between the Company and each of its directors and executive officers.10.12(9)
BroadVision, Inc. Change of Control Severance Benefit Plan, established effective May 22, 2003.10.13(9)
BroadVision, Inc. Executive Severance Benefit Plan, established effective May 22, 2003.10.14(11)
Assignment and Assumption of Master Lease, Partial Termination of Master Lease and Assignment and Assumption of Subleases, dated July 7, 2004, between Pacific Shores Investors, LLC and the Company.10.15(11)
Warrant to Purchase up to 28,000 share of common stock, dated July 7, 2004, issued to Pacific Shores Investors, LLC.10.16(11)
Triple Net Space Lease, dated as of July 7, 2004, between Pacific Shores Investors, LLC and the Company.10.17(12)
Securities Purchase Agreement, dated as of November 10, 2004, by and among the Company and the investors listed on Exhibit A thereto.10.18(20)
Agreement to Restructure Lease and To Assign Subleases, dated as of October 1, 2004, between VEF III Funding, LLC and the Company.10.19(15)
Amendment No. 5 to IONA Independent Software Vendor Agreement, dated December 20, 2004, between IONA Technologies, Inc. and the Company.10.20(13)
Debt Conversion Agreement, dated as of December 20, 2005, between the Company and Honu Holdings, LLC.10.21(17)
Sublease, dated as of December 21, 2006, between the Company and Dexterra, Inc.10.22(19)
Share Purchase Agreement, dated November 14, 2008, between BroadVision (Delaware) LLC and CHRM LLC.10.23(22)
Amended & Restated 2006 Equity Incentive Plan, as amended (the "Amended & Restated   Plan").10.24(23)(a)
2009 Employee Profit Sharing Plan.10.25(24)
Form of Restricted Stock Bonus Agreement under the Amended and Restated Plan.10.26(25)
Form of Option Grant Notice under the Amended and Restated Plan.10.27(26)
Form of Stock Option Agreement under the Amended & Restated Plan.10.28(27)
Sublease Termination and Release Agreement, dated June 10, 2009, by and between the Company and Dexterra, Inc.21.1
Subsidiaries of the Company.23.1
Consent of Odenberg, Ullakko, Muranishi & Co. LLP, an independent registered public accounting firm.24.1
Power of Attorney, pursuant to which amendments to this Annual Report on Form 10-K may be filed, is included on the signature pages hereto.31.1
Certification of the Chief Executive Officer of the Company.31.2
Certification of the Chief Financial Officer of the Company.32.1
Certification of the Chief Executive Officer and Chief Financial Officer of the Company pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
  (a) Represents a management contract or compensatory plan or arrangement.(b) Confidential treatment requested.(1) Incorporated by reference to the Company's Registration Statement on Form S-1 filed on April 19, 1996 as amended by Amendment No. 1 filed on May 9, 1996, Amendment No. 2 filed on May 29, 1996 and Amendment No. 3 filed on June 17, 1996.(2) Incorporated by reference to the Company's Registration Statement on Form S-8 filed on August 29, 2007.(3) Incorporated by reference to the Company's Registration Statement on Form S-8 filed on October 15, 2003(4) Incorporated by reference to the Company's Form 10-Q for the quarter ended June 30, 2001 filed on August 14, 2001.(5) Incorporated by reference to the Company's Current Report on Form 8-K filed on October 27, 2009.(6) Incorporated by reference to the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2008, filed on November 6, 2008.(7) Incorporated by reference to the Company's Form 10-Q for the quarter ended September 30, 2002 filed on November 14, 2002.(8) Incorporated by reference to the Company's Registration Statement on Form S-8 filed on August 1, 2002.(9) Incorporated by reference to the Company's Form 10-Q for the quarter ended June 30, 2003 filed on August 14, 2003.(10) Incorporated by reference to the Company's Current Report on Form 8-K filed on November 09, 2007.(11) Incorporated by reference to the Company's Current Report on Form 8-K filed on August 9, 2004.(12) Incorporated by reference to the Company's Current Report on Form 8-K filed on November 10, 2004.(13) Incorporated by reference to the Company's Current Report on Form 8-K filed on December 22, 2005.(14) Incorporated by reference to the Company's Current Report on Form 8-K filed on October 16, 2008.(15) Incorporated by reference to the Company's Current Report on Form 8-K filed on December 23, 2004.(16) Incorporated by reference to the Company's Registration Statement on Form S-1 filed on December 17, 2004.(17) Incorporated by reference to the Company's Current Report on Form 8-K filed on January 10, 2007.(18) Incorporated by reference to the Company's Form 10-K for the fiscal year ended December 31, 2006 filed on March 27, 2007.(19) Incorporated by reference to the Company’s Current Report on Form 8-K filed on November 18, 2008.(20) Incorporated by reference to the Company’s Current Report on Form 8-K filed on November 19, 2004.(21) Incorporated by reference to the Company’s Form 10-K for the fiscal year ended December 31, 2005 filed on June 9, 2006.(22) Incorporated by reference to the Company's Proxy Statement filed on March 17, 2009.(23) Incorporated by reference to the Company's Current Report on Form 8-K filed on July 23, 2009.(24) Incorporated by reference to the Company’s Current Report on Form 8-K filed on March 30, 2007.(25) Incorporated by reference to the Company’s Registration Statement on Form S-8 filed on November 6, 2006.(26) Incorporated by reference to the Company’s Registration Statement on Form S-8 filed on May 8, 2009.(27) Incorporated by reference to the Company's Current Report on Form 8-K filed on June 5, 2009.