UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-QSB

         QUARTERLY REPORT FOR SMALL BUSINESS ISSUERS SUBJECT TO THE 1934
                           ACT REPORTING REQUIREMENTS

        [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES
       EXCHANGE ACT OF 1934 for the quarterly period ended June 30, 2007

                           Commission File No. 0-50621

                              LOGICA HOLDINGS INC.
             (Exact name of registrant as specified in its charter)


        Nevada                                            86-0787790
        ------                                            ----------
(State of organization)                     (I.R.S. Employer Identification No.)



                82 Avenue Road, Toronto, Ontario M5R 2H2, Canada
                ------------------------------------------------
                    (Address of principal executive offices)

                                   416 9295798
                                   -----------
               Registrant's telephone number, including area code

Check whether the issuer (1) filed all reports required to be file by Section 13
or 15(d) of the Exchange Act during the past 12 months and (2) has been subject
to such filing requirements for the past 90 days. Yes [X]

There are 14,552,198 shares of common stock outstanding, as of August 13, 2007.

<PAGE>


PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS



                     LOGICA HOLDINGS, INC. AND SUBSIDIARIES

               INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                         SIX MONTHS ENDED JUNE 30, 2007
                                AND JUNE 30, 2006

                                    UNAUDITED





                                    CONTENTS

Interim Condensed Consolidated Balance Sheets                                  1

Interim Condensed Consolidated Statements of Operations and
 Comprehensive Loss                                                            2

Interim Condensed Consolidated Statements of Stockholders' Deficit             3

Interim Condensed Consolidated Statements of Cash Flows                        4

Notes to Interim Condensed Consolidated Financial Statements              5 - 13




<PAGE>
<TABLE>
<CAPTION>

LOGICA HOLDINGS INC AND SUBSIDIARIES
Interim Condensed Consolidated Balance Sheets
June 30, 2007 and December 31, 2006

                                                                          2007           2006
                                                                   (Unaudited)      (Audited)
<S>                                                                <C>           <C>

                                     ASSETS

Current
    Cash                                                           $    27,927    $    56,974
    Accounts receivable (net of allowance $1,569; 2006 - $2,200)       264,297         69,766
    Inventory                                                            6,058         10,872
                                                                   -----------    -----------

Total Current Assets                                                   298,282        137,612

Equipment, net (note 4)                                                 24,020         22,312
                                                                   -----------    -----------

Total Assets                                                       $   322,302    $   159,924
                                                                   ===========    ===========

                                   LIABILITIES

Current
    Accounts payable                                               $   520,924    $   344,720
    Accrued charges                                                     45,916         42,788
    Liability for unredeemed points (note 5)                            14,886         15,579
    Due to related parties (note 6)                                    525,421        116,000
    Convertible debenture (note 7)                                        --          388,705
    Advances from directors (note 8)                                      --          239,881
                                                                   -----------    -----------

Total Liabilities                                                    1,107,147      1,147,673
                                                                   -----------    -----------




                              STOCKHOLDERS' DEFICIT

Capital Stock (note 9)                                                  36,783         33,677

Additional Paid-In Capital                                           1,627,169      1,208,725

Accumulated Comprehensive Loss                                         (74,413)       (47,559)

Accumulated Deficit                                                 (2,374,384)    (2,182,592)
                                                                   -----------    -----------

Total Stockholders' Deficit                                           (784,845)      (987,749)
                                                                   -----------    -----------

Total Liabilities and Stockholders' Deficit                        $   322,302    $   159,924
                                                                   ===========    ===========
</TABLE>

                 (The accompanying notes are an integral part of
                these interim consolidated financial statements)

                                      - 1 -
<PAGE>
<TABLE>
<CAPTION>

LOGICA HOLDINGS INC.
Interim Consolidated Statements of Operations and Comprehensive Loss
Three Months and Six Months Periods Ended June 30, 2007 and June 30, 2007



                                     Three Months     Three Months      Six Months       Six Months
                                    June 30, 2007    June 30, 2006    June 30, 2007    June 30, 2006
                                    -------------    -------------    -------------    -------------
                                    (Unaudited)       (Unaudited)      (Unaudited)      (Unaudited)
                                    -------------    -------------    -------------    -------------
<S>                                 <C>              <C>              <C>              <C>
Revenue                                   115,117          179,075          192,721          284,292

Cost of Sales                              23,162           54,584           61,652          105,379
                                    -------------    -------------    -------------    -------------
Gross Profit                               91,955          124,491          131,069          178,913

Expenditure

    General and administrative            107,934          276,621          264,108          536,976
    Legal and professional fees            17,000           14,840           35,000           24,840
    Amortization                            2,130            1,577            3,245            2,896
                                    -------------    -------------    -------------    -------------
Total Expense                             127,064          293,038          302,353          564,712

Operating Loss                            (35,109)        (168,548)        (171,284)        (385,799)

Other (Expense)
    Interest                                4,404            4,726           20,508            5,846
    Provision for income tax                 --               --               --

Net Loss                                  (39,513)        (173,273)        (191,792)        (391,645)
                                    -------------    -------------    -------------    -------------
    Foreign currency
      translation adjustment              (20,356)             489          (26,854)          (2,701)
Comprehensive Loss                        (59,869)        (172,784)         218,646)        (394,346)
                                    -------------    -------------    -------------    -------------

Basic and Fully Diluted

    Loss per share                           0.03       $     0.08       $     0.10       $     0.19

Basic and Fully Diluted

Weighted Average

    Number of shares outstanding
      during the period                 2,452,198        2,163,460        2,303,600        2,159,540

</TABLE>


                 (The accompanying notes are an integral part of
                these interim consolidated financial statements)

                                      - 2 -
<PAGE>
<TABLE>
<CAPTION>


LOGICA HOLDINGS INC.
Interim Consolidated Statements of Cash Flows
Six Months Ended June 30, 2007 and June 30, 2006

                                                                   2007           2006
                                                            (Unaudited)      (Audited)
<S>                                                        <C>            <C>

Cash Flows from Operating Activities
    Net loss                                               $  (191,792)   $  (391,645)
    Adjustments to reconcile net loss to net cash
       used in operating activities
       Amortization                                              3,245          2,896
       Accounts receivable                                    (194,531)           398
       Inventory                                                 4,814            922
       Prepaid and sundry assets                                  --           (7,037)
       Liability for unredeemed points                            (693)         5,434
       Accounts payable and accrued charges                    179,332         63,336
                                                           -----------    -----------

    Net cash used in operating activities                     (199,625)      (325,696)
                                                           -----------    -----------

Cash Flows from Investing Activities
       Purchase of equipment                                    (4,953)        (5,406)
                                                           -----------    -----------

    Net cash used in investing activities                       (4,953)        (5,406)
                                                           -----------    -----------

Cash Flows from Financing Activities
       (Conversion of) increase in convertible debenture      (388,705)       257,255
       Due to from related parties                             409,421           --
       Due to form Directors                                  (239,881)         6,457
       Proceeds from issuance of capital stock                 421,550         80,000
                                                           -----------    -----------

    Net cash provided by financing activities                  202,385        343,712
                                                           -----------    -----------

Net Increase (Decrease) in Cash                                 (2,193)        12,610)

Foreign Exchange on Cash Balances                              (26,854)       (14,725)

Cash - beginning of period                                      56,974         42,206
                                                           -----------    -----------

Cash - end of period                                       $    27,927    $    40,091
                                                           ===========    ===========

Cash                                                       $    27,927    $    40,091
                                                           -----------    -----------
</TABLE>




                 (The accompanying notes are an integral part of
                these interim consolidated financial statements)

                                      - 3 -
<PAGE>
<TABLE>
<CAPTION>

LOGICA HOLDINGS INC AND SUBSIDIARIES
Interim Condensed Consolidated Statements of Stockholders' Deficit
Six Months Ended June 30, 2007 and Year Ended December 31, 2006


                           Preferred Shares
                              "Series A"              Common Shares
                        ----------------------   -----------------------   Additional    Accumulated                      Total
                          Number                    Number                  Paid-In     Comprehensive   Accumulated   Stockholders'
                        of Shares    Par Value    of Shares    Par Value    Capital         Loss          Deficit        Deficit
                        ----------   ---------   -----------   ---------   ----------   -------------   -----------   -------------
<S>                     <C>          <C>         <C>           <C>         <C>          <C>             <C>           <C>
Balance,
 January 1, 2006         1,000,000       1,000    32,051,900      32,052    1,106,850         (27,030)   (1,313,107)       (200,235)

  Shares issued for
    cash                      --          --         400,000         400       79,600            --            --            80,000

  Shares issued for
    services                  --          --         225,000         225       22,275            --            --            22,500

  Foreign exchange
    on translation            --          --            --          --           --           (20,529)         --           (20,529)

  Net loss                    --          --            --          --           --              --        (869,485)       (869,485)
                        ----------   ---------   -----------   ---------   ----------   -------------   -----------   -------------

Balance,
 December 31, 2006       1,000,000       1,000    32,676,900      32,677    1,208,725         (47,559)   (2,182,592)       (987,749)

  Return of preferred
    shares              (1,000,000)     (1,000)         --          --          1,000            --            --              --
  Shares issued for
    debentures                --          --       4,101,500       4,101      406,049            --            --           410,150

  Shares issued for
    services                  --          --          60,000          60       11,340            --            --            11,400

  Reverse Split               --          --     (34,386,202)        (55)          55            --            --              --

  Foreign exchange
    on translation            --          --            --          --           --           (26,854)         --           (26,854)


  Net loss                    --          --            --          --           --              --        (191,792)       (191,792)
                        ----------   ---------   -----------   ---------   ----------   -------------   -----------   -------------


Balance,
 June 30, 2007                --     $    --       2,452,198   $  36,783   $1,627,169   $     (74,413)  $(2,374,384)  $    (784,845)
                        ==========   =========   ===========   =========   ==========   =============   ===========   =============
</TABLE>

                 (The accompanying notes are an integral part of
                these interim consolidated financial statements)

                                      - 4 -
<PAGE>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


1.    Operations and Business

      Logica Holdings, Inc. ("Logica"), and Subsidiaries (the "Company"),
      formerly known as Maximum Awards Inc ("Maximum") and prior to that Rising
      Fortune Incorporated, was incorporated in the State of Nevada on March 7,
      1995. The Company was inactive between fiscal 1996 and fiscal 2003. On
      November 19, 2003, the Company amended its Articles of Incorporation to
      change its name to Maximum Awards, Inc. On July 27, 2007, the Company
      amended its Articles of Incorporation to change its name to Logica
      Holdings, Inc.

      On December 9, 2003, the Company entered into a definitive Share Exchange
      Agreement (the "Agreement") with Maximum Awards (Pty) Ltd., ("Maximum
      Awards") an Australian corporation operating a consumer rewards program,
      whereby Maximum acquired all of the issued and outstanding shares of the
      Maximum Awards in exchange for 22,000,000 common shares and 1,000,000
      preferred shares Series "A" of the Company in a reverse merger
      transaction. The preferred shares Series "A" are non-participating, but
      each share is entitled to 50 votes in a general meeting. In addition, the
      Company issued 2,200,000 common shares as a finder's fee for assistance in
      the acquisition of Maximum Awards. As a result of the Agreement, the
      principal shareholder of Maximum Awards controls 96% of Maximum. While the
      "Company" is the legal parent, as a result of the reverse takeover,
      Maximum Awards became the parent company for accounting purposes.

      On June 1, 2004, the "Company" acquired 100% of the issued and outstanding
      share capital of both Global Business Group Australia Pty Ltd. ("Global
      Business") and Travel Easy Holidays Pty Ltd. ("Travel Easy") from the
      shareholders of the respective companies for $1.00 each. At the time of
      the transaction Maximum Awards, Global Business, Travel Easy and the
      "Company" were companies under common control. As such, this transfer of
      equity interests between common controlled entities is accounted for as a
      recapitalization of Maximum Awards with the net assets of Global Business
      and Travel Easy brought forward at their historical basis.

      The Company operates a consumer rewards points program known as Maximum
      Awards ("Maximum Awards Program"). Under this program, consumers earn
      points by purchasing products and services from a range offered by Global
      Business, Travel Easy, or program partners. Accumulated points then can be
      redeemed to acquire additional desired products or services from the same
      list of such items offered by Global Business or Travel Easy.

      Global Business, maintains a catalog of available goods and services which
      a member can purchase, or acquire through the redemption of points. Travel
      Easy is a licensed travel agency which services the public and also allows
      members to purchase travel services or redeem points for airline tickets
      or travel packages.


                                      - 5 -
<PAGE>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited



      On May 14, 2007, the "Company" finalized an irrevocable heads of agreement
      with Plays On The Net Plc ("POTN") for the purchase of 100% of the common
      stock of POTN and its subsidiary through the issuance of 12,000,000 common
      shares. The acquisition was completed on July 9, 2007. These accounts do
      not include the financial statements of POTN, as the acquisition occurred
      after the reporting period.

2.    Going Concern

      The accompanying interim condensed consolidated financial statements have
      been prepared in accordance with accounting principles generally accepted
      in the United States of America, with the assumption that the Company will
      be able to realize its assets and discharge its liabilities in the normal
      course of business.

      The Company has sustained operating losses since inception, has raised
      minimal capital and has no long-term contracts related to its business
      plans. The Company's continuation as a going concern is uncertain and
      dependant on successfully bringing its services to market, achieving
      future profitable operations and obtaining additional sources of financing
      to sustain its operations. In the event the Company cannot obtain the
      necessary funds, it will be necessary to delay, curtail or cancel the
      further development of its products and services. Though the business plan
      indicates profitable operation in the coming year, these profits are
      contingent on completing and fulfillment of contracts with various
      providers of goods and services throughout the world to provide the
      Company with a cash flow to sustain operations.

      The interim condensed consolidated financial statements do not include any
      adjustments to reflect the possible future effects on the recoverability
      and classification of assets or the amounts and classification of
      liabilities that may result from the possible inability of the Company to
      continue as a going concern.

3.    Summary of Significant Accounting Policies

The accompanying unaudited interim condensed consolidated financial statements
have been prepared in accordance with accounting principles generally accepted
in the United States of America for interim financial information and with the
instructions to Form 10-QSB. Accordingly, they do not include all of the
information and footnotes required by accounting principles generally accepted
in the United States of America for complete financial statements. In the
opinion of management, all adjustments (consisting of normal recurring accruals)
considered necessary for a fair presentation have been included. Interim results
are not necessarily indicative of the results that may be expected for a full
year. There have been no significant changes of accounting policies since
December 31, 2006. These interim condensed consolidated financial statements
should be read in conjunction with the audited consolidated financial statements
and notes thereto included in the Company's Annual Report to Stockholders on
Form 10-KSB for the fiscal year ended December 31, 2006, as filed with the
Securities and Exchange Commission.


                                      - 6 -
<PAGE>
<TABLE>
<CAPTION>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


3.    Summary of Significant Accounting Policies (cont'd)

      Recent Accounting Pronouncement

      In February 2007, the FASB issued SFAS No. 159, "The Fair Value Option for
      Financial Assets and Financial Liabilities Including an Amendment of FASB
      Statement No. 115". This statement permits entities to choose to measure
      many financial instruments and certain other items at fair value. The
      objective is to improve financial reporting by providing entities with the
      opportunity to mitigate volatility in reported earnings caused by
      measuring related assets and liabilities differently without having to
      apply complex hedge accounting provisions. This statement is expected to
      expand the use of fair value measurement, which is consistent with the
      Board's long-term measurement objectives for accounting for financial
      instruments. This statement also establishes presentation and disclosure
      requirements designed to facilitate comparisons between entities that
      choose different measurement attributes for similar types of assets and
      liabilities. This statement does not affect any existing accounting
      literature that requires certain assets and liabilities to be carried at
      fair value. This statement does not establish requirements for recognizing
      and measuring dividend income, interest income, or interest expense. This
      statement does not eliminate disclosure requirements included in other
      accounting standards, including requirements for disclosures about fair
      value measurements included in FASB Statements No. 157, "Fair Value
      Measurements", and No. 107, "Disclosures about Fair Value of Financial
      Instruments." This statement is effective as of the beginning of the
      entity's first fiscal year that begins after November 15, 2007. The
      Company is currently reviewing the effect, if any, the proposed guidance
      will have on its financial statements.
4.       Equipment, net
                                                         June 30,                  December 31,
                                                             2007                          2006
                                                      Accumulated                   Accumulated
                                              Cost   Depreciation           Cost   Depreciation
                                      ------------   ------------   ------------   ------------
<S>                                   <C>            <C>            <C>            <C>


      Furniture and equipment         $     34,883   $     15,125   $     30,358   $     12,332
      Computer software                      5,988          1,726          5,560          1,274
                                      ------------   ------------   ------------   ------------


                                      $     40,871   $     16,851   $     35,918   $     13,606
                                      ------------   ------------   ------------   ------------


      Net carrying amount                            $     24,020                  $     22,312
                                                     ------------                  ------------
</TABLE>




                                      - 7 -
<PAGE>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


      Consumer Reward Points Program

      The Company operates a consumer reward program, as described in Note 1,
      whereby consumers earn points by purchasing goods and services with
      various vendors, whom are registered with the program. When a consumer
      purchases a good or service, the vendor remits a cash amount for the
      amount of points earned by the consumer to the Company. The Company does
      not maintain a separate escrow account for unredeemed points. The
      liability for unredeemed points is determined based on management's
      knowledge of the industry, historical trends and competitor's valuations
      in similar industries.

6.    Due to Related Party

      The amount due to related party is owed to a shareholder of the Company
      for consulting services provided. The amount is non-interest bearing and
      unsecured.

7.    Convertible Debenture

      During 2006, the Company sold convertible debentures to The Winterman
      Group totaling $388,705. These debentures were secured by the assets of
      the Company as per a general security agreement, bore interest at 10% per
      annum and were payable on demand after January 31, 2007. The debenture and
      interest was converted into common stock on March 21, 2007 through the
      issuance of 273,433 common shares.

8.    Advances from Directors

                                                  June 30,    December 31,
                                                      2007            2006


          Maxwell Thomas                       $         -    $     89,184
          Michael Sullivan                               -         150,697
                                               -----------    ------------

                                               $         -    $    239,881
                                               -----------    ------------

      Mr Thomas and Sullivan resigned as directors during the quarter. Advances
      due Mr Thomas and Sullivan are reflected under Related Party Loans. The
      advances reflected as outstanding at December 31, 2006 are non-interest
      bearing and unsecured.



                                      - 8 -
<PAGE>
<TABLE>
<CAPTION>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


9.    Capital Stock

        Authorized
        ----------

           10,000,000   Preferred shares, rights to be granted at the
                        discretion of the Board of Directors

           100,000,000 Common shares, par value of $0.015 per share
                       (2006 - $0.001 per share)

                                                                          June 30,    December 31,
                                                                              2007            2006
<S>                                                                    <C>             <C>
        Issued
        ------

        Nil Preferred shares, Series "A"
           (December 31, 2006 - 1,000,000)                             $          -    $      1,000
            2,452,198 Common shares (December 31, 2006 - 2,178,460)          36,783          32,677
                                                                       ------------    ------------

                                                                       $     36,783    $     33,677
                                                                       ------------    ------------
</TABLE>

      The following transactions occurred during 2006 and 2007:

      a)    On January 19, 2006 the Company  issued  20,000  common shares for a
            cash consideration of $30,000

      b)    On February 16, 2006 the Company  issued  6,667 common  shares for a
            cash consideration of $50,000

      c)    On December 15, 2006 the Company  issued  15,000 common shares for a
            legal services valued at $22,500

      d)    On March 21,  2007,  a director  of the Company  returned  1,000,000
            preferred  shares,  Series "A" for no consideration  and the Company
            cancelled  the  shares.

      e)    On March 21, 2007 the Company  issued  273,433 common shares for the
            conversion of a note held in the company.  The shares were issued at
            $1.50 per share.

      f)    On March 28,  2007 the  Company  issued  4,000  common  shares  (pre
            reverse split) for a cash consideration of $11,400.




                                      - 9 -
<PAGE>
<TABLE>
<CAPTION>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


      g)  On April 23, 2007, the Company agreed to undertake the reverse split
          of its authorized common stock at a ratio of fifteen to one. The
          issued and outstanding common stock was reduced from 36,838,400 to
          2,452,198 with an amended par value of $0.015 per common stock.

10.   Related Party Loans and transactions


                                      June 2007   Dec 2006
                                      ---------   --------
      M Thomas                        $ 109,725          -
      M Sullivan                         14,232          -
      S Stockdale                        90,000          -
      Posthaste Pty Ltd                 167,639          -
      K Murray                          143,825    116,000
                                      ---------   --------
      Total                             525,421    116,000
                                      =========   ========



      During the period,  the Company paid  salaries to a director in the amount
      of $nil (2006 - $50,000).

      During the period, the Company also paid consulting fees to shareholders
      in the amount of $5,325 (2006 - $18,600). These fees have been included in
      general and administrative expenses.

      These transactions were in the normal course of business and recorded at
      an exchange value established and agreed upon by the related parties.


11.   Segmented Information
                                                     Qtr          Qtr       6 Mths       6 Mths
                                                    June         June         June         June
                                                    2007         2006         2007         2006
                                              ----------   ----------   ----------   ----------
<S>                                           <C>          <C>          <C>          <C>
      Revenues by Segment:

      Maximum Awards - rewards program            14,652          858       14,652        4,453
      Travel Easy - travel agency                 67,695      122,312       99,619      173,855
      Global Business - online shopping           32,770       55,905       78,450      105,984
                                              ----------   ----------   ----------   ----------
      Consolidated revenues                      115,117      179,075      192,721      284,292
                                              ==========   ==========   ==========   ==========

      Operating Earnings (Loss) by Segment:
      Maximum Awards - rewards program           (59,593)    (213,937)    (138,169)    (384,939)
      Travel Easy - travel agency                 39,069       51,583      (21,827)       3,224
      Global Business - online shopping          (14,585)     (10,919)     (11,288)      (9,930)
                                              ----------   ----------   ----------   ----------
      Consolidated operating loss               (35,109)      (99,095)    (171,284)    (391,645)
                                              ==========   ==========   ==========   ==========

</TABLE>



                                     - 10 -
<PAGE>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


                                                June 30, 2007   June 30, 2006
                                                -------------   -------------
      Total Assets by Segment:
      Maximum Awards - rewards program                 33,759          33,471
      Travel Easy -Travel agency                      270,600          63,275
      Global Business - online shopping                17,943          36,794
                                                -------------   -------------
      Total gross assets                              322,302         133,540
                                                =============   =============

      Total Liabilities by Segment
      Maximum Awards - rewards program                689,266         637,543
      Travel Easy -Travel agency                      360,749           4,347
      Global Business - online shopping                57,132           6,230
                                                -------------   -------------
      Total liabilities                             1,107,147         648,120
                                                =============   =============


      Geographical information is not presented as the Company's consolidated
      operations are conducted in Australia.

      The Company does not earn any significant revenues from a single customer.

12.   Income Taxes

      The Company accounts for income taxes pursuant to SFAS No. 109,
      "Accounting for Income Taxes" ("SFAS 109"). This standard prescribes the
      use of the liability method whereby deferred tax asset and liability
      account balances are determined based on differences between financial
      reporting and tax bases of assets and liabilities and are measured using
      the enacted tax rates.

      Under SFAS No. 109  income  taxes are  recognized  for the  following:  a)
      amount  of  tax  payable  for  the  current  year,  and  b)  deferred  tax
      liabilities  and assets for future tax  consequences  of events  that have
      been  recognized  differently  in the  financial  statements  than for tax
      purposes.

      The Company's current income taxes are as follows:

                                                        Six Months   Six Months
                                                             Ended        Ended
                                                          June 31,     June 30,
                                                              2007         2006

      Expected Income tax recovery at statutory tax
        rate of 34%                                     $  (65,209)  $ (133,159)
      Australian income taxes                                    -            -
      Valuation allowance                                   65,209      133,159
                                                        ----------   ----------
      Current income taxes                              $        -   $        -
                                                        ==========   ==========



                                     - 11 -
<PAGE>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited



      The Company has deferred income tax assets as follows:
                                                        June 30,     June 30,
                                                            2007         2006

      Deferred income tax assets                       $ 847,984    $ 579,615
      Valuation allowance                               (847,984)    (579,615)
                                                       ---------    ---------

                                                       $       -    $       -


      As of June 30, 2007, the Company had a net operating loss carry forwards
      for income tax reporting purposes of approximately $2,494,000 that may be
      offset against future taxable income indefinitely. Current tax laws limit
      the amount of loss available to be offset against future taxable income
      when a substantial change in ownership occurs or a change in the nature of
      the business. Therefore, the amount available to offset future taxable
      income may be limited. No tax benefit has been reported in the financial
      statements, because the Company believes there is a 50% or greater chance
      the carry forwards will expire unused. Accordingly, the potential tax
      benefits of the loss carry forwards are offset by a valuation allowance of
      the same amount.


13.   Supplemental Disclosure of Cash Flow Information

                                                        Six Months   Six Months
                                                             Ended        Ended
                                                          June 31,     June 30,
                                                              2007         2006
       Cash paid during the period for:

       Interest paid                                    $    6,833   $        -
       Income taxes paid                                         -            -


14.   Comparative Information

Certain of the prior year balances have been reclassified to conform wit the
current year's financial statement presentation.


15.   Subsequent Events

On July 9, 2007, the Company finalized the acquisition of Plays On The Net Plc
("POTN"), Anne's World and Curtain Rising through the purchase of 100% of the
common stock of POTN and its subsidiary through the issuance of 12,000,000
common shares.


                                     - 12 -
<PAGE>

LOGICA HOLDINGS, INC. AND SUBSIDIARIES
Notes to Interim Consolidated Financial Statements
June 30, 2007
Unaudited


On July 16, 2007 the Company issued 100,000 common shares for consulting
services rendered to the Company.

On July 27th, 2007 the company changed its name from Maximum Awards Inc to
Logica Holdings Inc. The company also received a new ticker symbol and CUSIP
number which are "LGHL" and 54141A104 respectively.




                                     - 13 -
<PAGE>


ITEM 2. MANAGAMENT DISCUSSION AND ANALYSIS

The company was incorporated on March 7, 1995 under the name Rising Fortune
Incorporated. In December 2003, the Company changed its name to Maximum Awards
Inc. On July 27th, 2007, the Company changed it name Logica Holdings Inc.

On December 9, 2003, the company acquired 100% of the outstanding shares of
Maximum Awards Pty Ltd., an Australian company engaged in the business of
operating a consumer rewards program known as Maximum Awards. Under the Maximum
Awards program, consumers earn points by purchasing products and services
offered by the company and its program partners. Accumulated points then can be
redeemed in order to acquire additional desired products or services from the
same list of such items offered by the company. The company operates its program
in Australia and has done so since October 2002. In anticipation of this
transaction the company's articles of incorporation were amended on November 19,
2003 to change the name of the company to Maximum Awards, Inc.

The acquisition of Maximum Awards Pty Ltd resulted in a change of control of the
company and was accounted for as a recapitalization of Maximum Awards Pty
Limited. The business of Maximum Awards Pty Ltd is now the business of the
company.

On June 1, 2004, the company acquired 100% of the issued and outstanding shares
of Travel Easy Holidays Pty Ltd ("Travel Easy") and Global Business Group Pty
Ltd ("Global Business"). These corporations are involved in the travel industry
and mail order industries and were acquired to add to the company's rewards
program operations by providing an in-house travel agency and a consumer
products retailer.

Travel Easy is an Australian proprietary limited corporation. Travel Easy was
organized under the law of the Province of Queensland, Australia on July 19,
2002. Travel Easy is engaged in the business of providing travel agent services
and its operations are located in the company's offices in Brisbane, Queensland,
Australia. Prior June 1, 2004, Travel Easy was owned by Maxwell Thomas, the
company's chief executive officer, and Michael Sullivan, a director of the
company. Mr. Thomas owned 60% of Travel Easy and Mr. Sullivan owned 40%. Under
terms of the acquisition agreement between the company and Mr. Thomas, the
company acquired Travel Easy for $1.00 Australian. Travel Easy now is a
wholly-owned subsidiary of the company.

Global Business also is an Australian proprietary limited corporation. Global
Business was organized under the law of the Province of Queensland, Australia in
June 2003. Global Business does business under the name Easy Shopper Direct and
is engaged in the business of selling consumer goods on-line and through
published catalogs and its operations are located in the company's offices in
Brisbane, Queensland, Australia. Prior to June 1, 2004, Global Business was
owned by Maxwell Thomas, the company's chief executive officer, and Michael
Sullivan, a director of the company. Mr. Thomas owned 60% of Global Business and
Mr. Sullivan owned 40%. Under terms of the acquisition agreement between the
company and Mr. Thomas, the company acquired Global Business for $1.00
Australian. Global Business now is a wholly-owned subsidiary of the company.


                                     - 14 -
<PAGE>

Because both Travel Easy and Global Business were acquisitions under common
control, the financial statements have been prepared by including the accounts
of both Travel Easy and Global Business and have been accounted as a business
combination with the net assets of Maximum Awards (Pty) Ltd. and the Company
brought forward at their historical basis. . The financial statements, including
the comparatives, reflect the accounts of Maximum Awards, Travel Easy and Global
Business.

On May 14, 2007, the Company finalized an irrevocable heads of agreement with
Plays On The Net Plc ("POTN") for the purchase of 100% of the common stock of
POTN and its subsidiary through the issuance of 12,000,000 common shares. The
acquisition was completed on July 9, 2007. These accounts do not include the
financial statements of POTN, as the acquisition occurred after the reporting
period.

Playsonthenet.com is an online database for unpublished playwrights - a platform
for writers to share their work, to communicate with fellow dramatists and to
explore new ideas. The company secured the license to sell titles from the
archives of BBC Audio books in April 2006.

Anne's World, through a licensing agreement with annesdiary.com, offers the
first secure social networking site for children: an interactive virtual world
for young people, secured with cutting-edge biometric technology in the form of
a personal fingerprint reader.

Curtainrising.com is an online database for theatres. Organized by city, the
concept was a user-friendly search engine which would enable theatregoers to
locate productions, venues and information with ease. It has developed into an
extensive worldwide directory of plays and theatres and a tight-knit community
created by, and utilized by theatres, actors, producers and individuals with an
interest in performing arts.

Results for the three months ended June 30, 2006.

Revenues for the three months ended June 30, 2006 decreased by $63,958 from
$179,075 for the three months ended June 30, 2006 to $115,117 for the three
months ended June 30, 2007. The decrease was due to a decrease in travel income
of $54,617, a decrease in online shopping of $23,135 offset by an increase in
reward program income of $13,794. The decrease in travel and online shopping
income was a result of a reduction in sales with the Commonwealth Bank of
Australia because of a contract dispute. The decrease in online shopping was a
result of the competitive market and limited advertising and marketing
expenditure die to financial constraints. The increase in Awards income was the
result of the company securing a consulting contract with MasterCard.

Cost of sales decreased from 30.4% of sales for the three months ended June 30,
2006 to 20.1% of sales for the three months ended June 30, 2007. Gross profit
reduced by $32,536 from $124,491 for the three months ended June 30, 2006 to
$91,955 for the three months ended June 30, 2007. The improved gross profit
percentage was mainly due to an improvement in travel commission income which
has limited cost of sales expense, and has resulted in an improved gross margin.
Overall gross profit reduction was a result of lower sales.

Overhead costs for the quarter reduced by $165,974 from $293,038 for the quarter
June 30, 2006 to $127,064 for the quarter ended June 30, 2007. General and
administration costs reduced by $40,304 mainly due to reduced contract
consultants in Easy travel, advertising costs reduced by $8,323 due to CBA bank
reduction, salaries reduced by $105,101 due to the elimination of the COO and
administrative positions and no salary paid to the directors of the Company and
Premises costs increased by $5,834 as the Company moved to new premises. Travel
expense reduced by $18,633 due to the Europe expansion being on hold.
Amortization increased by $553.

                                     - 15 -
<PAGE>


Interest expense reduced by $322 from $4,726 for the quarter ended June 2006 to
$4,404 for the quarter ended June 2007. The increase was due to an increase in
notes payable.

We incurred a net loss of $39,513 or $(0.03) per share based on 2,452,198
weighted average shares outstanding for the quarter ended June 30 2007 compared
to a loss of $173,273 or $(0.08) per share based on 2,163,460 weighted average
shares outstanding for the quarter ended June 30,2006.


Results for the six months ended June 30, 2007.

Revenues for the six months ended June 30, 2007 decreased by $91,571 from
$284,292 for the six months ended June 30, 2006 to $192,721 for the six months
ended June 30, 2007. The decrease was due to a decrease in travel income of
$74,236, a decrease in online shopping income of $27,534 offset by an increase
in reward program income of $10,197. The decrease in travel income was due to
problems encountered with the CBA contract, while the decrease in online shopper
income was due to limited advertising due to cash constraints. The increase in
rewards income was a result of a consulting contract awarded by MasterCard.

Cost of sales reduced from 37.0% of sales for the six months ended June 30, 2006
to 31.9% of sales for the six months ended June 30, 2007. Gross profit reduced
by $47,844 from $178,913 for the six months ended June 30, 2006 to $131,069 for
the six months ended June 30, 2007. The improved gross margin was due to an
increase in travel commissions which has a lower cost of sales component. The
reduced gross profit was a result of lower sales.

Overhead costs for the six months reduced by $262,359 from $564,712 for the six
months ended June 30, 2006 to $302,353 for the six months ended June 30, 2007.
General and administration costs decreased by $42,846 mainly due reduced
consulting costs, Legal and professional fees increased by $17,843 due to
increased audit fees, advertising costs reduced by $9,621 due to bank contracts,
salaries reduced by $176,597 mainly due to the termination of the COO and
administrative positions and the elimination of directors salaries. Travel
expenditure reduced by 50,789 as the Company re-evaluates its European
commitments. Depreciation increased by $349 due to fixed assets additions.

The interest expense increased by $14,661, this was due to an increase in notes
and other debt.

We incurred a net loss of $191,792 or $(0.10) per share based on 2,303,600
weighted average shares outstanding for the six months ended June 30, 2007
compared to a loss of $391,645 or $(0.19) per share based on 2,159,540 weighted
average shares outstanding for the six months ended June 30,2006.

Through the six months ended June 30, 2007 we have relied on advances of
approximately $169,540 from our principal shareholders, trade payables of
approximately $179,332, proceeds of $80,000 from the sale of common stock and
the conversion of a note payable in the amount of $388,705 to support our
operations. As of June 30, 2007, the Company had approximately $27,927 of its
own cash and cash equivalents.

                                     - 16 -
<PAGE>


We plan to seek additional equity or debt financing which we plan to use to use
for working capital and to implement a marketing program to increase awareness
of our business and to expand our recently acquired Plays on The Net, Anne's
World and Curtain Rising acquisitions.


LIQUIDITY AND CAPITAL RESERVES

The Company has operated its loyalty and rewards program in Australia since
October 2002 in the Australian market. These operations have not yet proven to
be successful, and while the loss from operations has shown an improvement,
management is skeptical as to the long term viability of these operations.

The Company plans to further develop the POTN, Anne's World and Curtain Rising
web sites and bring them to commercialization. The company anticipates that this
expansion will be funded principally through the issuance of equity or debt
securities or by entering into other financial arrangements, including
relationships with corporate and other partners, in order to raise additional
capital. Depending upon market conditions, the company may not be successful in
raising sufficient additional capital for it to achieve its business objectives.
In such event, the business, prospects, financial condition, and results of
operations could be materially adversely affected.

"Plays on the Net" (POTN) currently has a staff of ten, and operates out of
premises located in Toronto.

The company's operation in Brisbane, Queensland, Australia currently employs
four people. The number of employees in Australia is not expected to increase
through the remainder of 2007.

During the next 12 months the Company expects to further expand its websites and
customer base, and establish new product.

In order to meet its cash requirements for the next twelve months, the Company
plans to raise capital through private placements and through working capital
generated from operations.

There is no guarantee that the Company will be successful in its attempt to
raise capital sufficient to meet its cash requirements for the next twelve
months. If the company is not successful in its effort to raise sufficient
capital to meet its cash requirements, the business will fail and the company
will cease to do business.


Item 3. Controls and Procedures.

(a) Disclosure controls and procedures. The Company did not evaluate the
effectiveness of the design and operation of its disclosure controls and
procedures. All controls and procedures are the controls and other procedures
that it designed to ensure that it records, processes, summarizes and reports in
a timely manner the information it must disclose in reports that it files with
or submits to the Securities and Exchange Commission are submitted in accordance
with practices utilized by management of the company at the time. Based on this
evaluation, by the board of directors; the board has concluded that as of the


                                     - 17 -
<PAGE>


date of their evaluation, the Company's disclosure controls and procedures were
not effective and will implement a review of the accounting practiced utilized
by management. (b) Internal controls. Since the date of the evaluation described
above, there have not been any significant changes in the Company's internal
accounting controls or in other factors that could significantly affect those
controls.


PART II - OTHER INFORMATION

ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS

None


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(a)      Exhibits: Exhibits required to be attached by Item 601 of Regulation
         S-B are listed below:

           31.1 Certification of Chief Executive Officer Pursuant to
                 Rule 13a-14(a) or Rule 15d-14(a).

           31.2  Certification of Chief Financial Officer Pursuant to
                 Rule 13a-14(a) or Rule 15d-14(a).

           32.1  Certification of Chief Executive Officer Pursuant to Rule
                 13a-14(b) or Rule 15d-14(b) and 18 U.S.C. Section 1350, as
                 Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of
                 2002.

           32.2  Certification of Chief Financial Officer Pursuant to Rule
                 13a-14(b) or Rule 15d-14(b) and 18 U.S.C. Section 1350, as
                 Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of
                 2002.


Reports on Form 8-K:

During the quarter, the Company filed a Form 8K to announce the pending
acquisition of Plays on the Net, the resignation of Mr Max Thomas as a director
and the CEO of the Company, and the appointment of Mr Giuseppe Pino Baldassarre
as the Chief Executive Officer of the Company.



                                   SIGNATURES

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized August 14th, 2007.

                                             Logica Holdings Inc.

                                              BY:  /s/ Giuseppe Pino Baldassarre
                                                   -----------------------------
                                                   Giuseppe Pino Baldassarre
                                                   Chief Executive Officer

                                              BY:  /s/ Enzo Taddei
                                                   -----------------------------
                                                   Enzo Taddei
                                                   Chief Financial Officer






                                     - 18 -