EX-10.3



 Exhibit 10.3 
 THE USE OF THE FOLLOWING NOTATION IN THIS EXHIBIT INDICATES THAT A CONFIDENTIAL PORTION HAS BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT AND THE OMITTED MATERIAL HAS BEEN FILED
SEPARATELY WITH THE COMMISSION: [****] 
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 EXECUTIVE EMPLOYMENT AGREEMENT 
 This EMPLOYMENT AGREEMENT
(“Agreement”) is made and entered into as of June 22, 2012, by and between AOL INC. (“Company”), a Delaware Corporation with an address at 770 Broadway, New York, New York 10003, and Edward Brody
(“Executive”). 
 WHEREAS, Company retained Executive pursuant to a letter agreement dated October 29,
2009, as amended by the First Amendment to the Employer Letter Agreement dated December 22, 2010, and further amended by the Second Amendment to the Employment Letter Agreement, (the “Prior Agreement”); 

WHEREAS, Company desires to retain the services of Executive as the Chief Executive Officer of Advertising.Com Group, a division
of Company, and as an Executive Vice President of Company; and 
 WHEREAS, Company and Executive desire to enter into
this Agreement, which such Agreement supersedes and replaces the Prior Agreement with Company, to set forth the terms and conditions of the employment relationship between Company and Executive. 

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows: 
 1. Term.
Executive’s term of employment (the “Employment Term”) under this Agreement shall be four (4) years, commencing on June 22, 2012, and shall continue for a period through and including June 21, 2016, (“Term
Date”), subject to the following provisions for extension and the provisions regarding earlier termination set forth in this Agreement. If at the Term Date, Executive’s employment has not been terminated previously in accordance with this
Agreement, and Executive and Company have not agreed to an extension or renewal of this Agreement or to the terms of a new employment agreement, then Executive’s Employment Term shall continue on a month-to-month basis, and Executive shall
continue to be employed by Company pursuant to the terms of this Agreement, subject to termination by either party hereto on 30 days’ written notice delivered to the other party (which notice may be delivered by either party at any time on or
after a date which is 30 days before the Term Date). If Company elects to give notice of termination under this paragraph 1 and the basis for such termination is not one of the grounds for termination set forth in paragraphs 5.B. or 5.C., then
Executive’s termination shall be deemed a termination without Cause under paragraph 5.A. If Executive elects to give notice of termination under this paragraph 1, and the basis for such termination is not one of the grounds for termination set
forth in paragraph 5.E., then Executive’s termination shall be deemed a voluntary resignation not for Good Reason under paragraph 5.D. 

  
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 2. Duties; Responsibilities; Reporting Relationships. Executive (a) shall be the
Chief Executive Officer of “Advertising.Com Group”, a division of Company, which shall include all network properties, which, as of the effective date of this Agreement, includes Advertising.com, 5Min/AOL Video, Go Viral, Studio Now, and
Pictela (collectively, “Ad.com”) and an Executive Vice President of Company, (b) shall perform all duties incident to such positions as well as any other lawful duties as may from time to time be assigned by the Chief Operating
Officer of Company, which duties and authority shall be consistent, and those normally associated, with Executive’s position, and (c) agrees to abide by all Company by-laws, policies, practices, procedures, or rules, including
Company’s Standards of Business Conduct (the “SBC”) that are provided or made available to Executive. Executive shall have independent and autonomous supervisory responsibility for Ad. com, subject to the exercise of the fiduciary
duties of the Chief Executive Officer of Company, Chief Operating Officer of Company and the Board of Directors of Company (the “Board”), which responsibilities shall include (i) determining and implementing Ad.com’s strategic
direction; (ii) managing Ad.com’s day-to-day operations; (iii) creating, proposing and delivering Ad.com’s budget and profit and loss forecasting; (iv) developing and maintaining Ad.com’s internal and external client
relationships; (v) hiring, firing, compensating, promoting and developing Ad.com’s employees; and (vi) overall management of (x) a sales channel strategy (with AOL being one of the sales channels), (y) marketing, and
(z) a matrixed, but dedicated finance team. Further, two times a year, Executive will present a review of Ad.com’s strategy and business to the Board. Executive’s principal place of employment will be at Company’s Washington D.C.
office, subject to such travel as may be required in the performance of Executive’s duties. Executive shall report directly to the Chief Operating Officer of Company. At any time when the position of Chief Operating Officer is vacant, the
function of the Chief Operating Officer as described in this Agreement shall be performed by the Chief Executive Officer. 
 3. Exclusive
Services and Best Efforts. Executive agrees to devote his best efforts, energies, and skill to the discharge of the duties and responsibilities attributable to his position, and to this end, he will devote his full time and attention
exclusively to the business and affairs of Company. Executive is not precluded from performing any charitable or civic duties, provided that such duties do not interfere with the performance of his duties as an employee of Company, do not violate
the SBC or the Confidentiality, Non-Competition and Proprietary Rights Agreement effective as of November 4, 2009 (“Confidentiality Agreement”), or cause a conflict of interest. Executive may sit on the boards of non-Company entities
during employment only if first approved in writing by Business Conduct & Compliance. 
 4. Compensation and Benefits.

 A. Base Salary. During the Employment Term, Company shall pay Executive a base salary at the rate of no less
than $29,166.67 semi-monthly, less applicable withholdings, which is $700,000.08 on an annual basis (“Base Salary”). Executive’s semi-monthly paydays fall on the 15th and the last day of each month. If the 15th or the last day of the
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weekend or bank holiday, the payday is the preceding day. Executive’s Base Salary will be reviewed annually during the Employment Term and may be increased based on Executive’s
individual performance or increases in competitive market conditions. Executive’s Base Salary may be decreased only upon mutual consent of Company and Executive. 
 B. Bonus. 
 (i) Annual Bonus. In addition to
Executive’s Base Salary, Executive will be eligible to participate in Company’s Annual Bonus Plan (the “ABP”), pursuant to its terms as determined by Company from time to time. Pursuant to the ABP, Company will review its overall
performance and Executive’s individual performance and will determine Executive’s bonus under the ABP, if any (“Bonus”). Although as a general matter in cases of satisfactory individual performance, Company would expect to pay a
Bonus at the target level provided for in the ABP where Company has met target performance with respect to the financial metrics measuring performance for a given year, Company does not commit to paying any Bonus, and Executive’s Bonus may be
negatively affected by the exercise of Company’s discretion or by overall Company performance. Although any Bonus (and its amount, if a Bonus is paid) is fully discretionary and subject to the terms of the ABP, Executive’s target Bonus
opportunity during the Employment Term is one-hundred percent (100%) of Executive’s Base Salary. 
 (ii) Ad.com
Bonus. Executive shall receive a payout for the Company’s fiscal quarter ending March 31, 2012 pursuant to the terms of the AOL Inc. Key Employee Ad Revenue Incentive Plan (the “AOL Ad Revenue Plan”), which amount shall
be paid to Executive in accordance with Company’s ordinary practice for the payment of bonuses under the AOL Ad Revenue Plan. Subject to Compensation Committee certification, the payout amount is estimated to be $96,000. Effective April 1,
2012, and until a new bonus plan is implemented for Ad.com, Executive shall no longer participate in the AOL Ad Revenue Plan, but shall participate in the Interim Key Employee Ad Revenue Incentive Plan attached hereto as Exhibit A. 

(iii) Retention Bonus. Executive shall be eligible to receive a retention bonus subject to the terms and conditions of the
retention bonus program attached hereto as Exhibit B. 
 C. Equity Incentive Awards. 

(i) During Executive’s employment, he will participate in Company’s equity incentive plans and will receive grants or awards of
long term equity incentives that are offered to all other Executive Vice Presidents of Company. Executive’s participation in any such programs will be at the same rate as comparable level Executive Vice Presidents of Company. Any such awards or
grants shall be determined in accordance with the terms and conditions of the plans, agreements and notices under which such grants or awards were issued. 
 (ii) All equity awards shall be subject to approval by the Compensation Committee of the Board and the terms and conditions of the applicable equity award agreement and Company’s applicable
equity-based incentive compensation plan. 

  
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 (iii) Notwithstanding clauses (i) and (ii) of this Section 4.C.,

 (a) Company shall grant to Executive an equity award (the “Equity Award”) that shall have an equity value equal to
$250,000.00 on the date of grant. Based on the equity value on the date of grant, 33.33% of the Equity Award will be in the form of restricted stock units (“RSUs”) (rounded to the nearest whole number of units), 33.33% of the Equity Award
will be in the form of stock options (“Stock Options”) (rounded down to the nearest whole share), and the remaining 33.33% of the Equity Award will be in the form of performance shares based on relative total shareholder return
(“Performance Shares”) (rounded down to the nearest whole share). Equity value of RSUs and Performance Shares will be determined based on the closing price of a share of Company common stock, par value $.01 per share, on the date of grant.
Equity value of Stock Options will be determined based on the standard option valuation formula used by Company. The grant of the RSUs, Stock Options and Performance Shares provided by this subsection shall be made in an administratively reasonable
period of time following the first day of the Employment Term subject to compliance with applicable law and the schedule of the Compensation Committee of the Board. 
 (b) RSUs shall have the following vesting schedule: (A) fifty percent (50%) of the RSUs shall vest on the second (2nd) anniversary from the date of grant; (B) an additional twenty-five
(25%) shall vest on the third (3rd) anniversary from the date of grant; and (C) the remaining twenty-five percent (25%) shall vest on the fourth (4th) anniversary from the date of grant, provided, that Executive is
continuously employed with Company from the grant date to each applicable vesting date. Except as may be otherwise provided in the applicable award agreement, any RSU that is unvested on the date of Executive’s termination for any reason shall
be forfeited on such date of termination. 
 (c) Stock Options shall vest over four (4) years following the date of grant,
with twenty-five percent (25%) of such Stock Options vesting on the first (1st) anniversary of the date of grant, and monthly thereafter, provided, that Executive is continuously employed with Company from the grant date to each applicable
vesting date. Except as may be otherwise provided in the applicable award agreement, any Stock Option that is unvested on the date of Executive’s termination for any reason shall be forfeited on such date of termination. 

(d) Subject to achievement of performance objectives, Performance Shares shall vest following the Committee’s certification of
performance following the end of the three-year performance period, provided, that Executive is continuously employed with Company from the grant date to the vesting date. Except as may be otherwise provided in the applicable award agreement, any
Performance Share that is unvested on the date of Executive’s termination for any reason shall be forfeited on such date of termination. 

  
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 D. Benefit Plans. During the Employment Term and as otherwise provided
herein, Executive shall be entitled to participate in any and all employee health and other welfare benefit plans (including, but not limited to, life insurance, health and medical, dental, and disability plans) and other employee benefit plans,
including, but not limited to, tax qualified retirement plans established by Company from time to time for the benefit of employees of Company. Executive shall be required to comply with the conditions attendant to coverage by such plans, which
terms shall apply to Executive in the same manner as those applicable to executives of Company at the Executive Vice President level who are similarly situated, and Executive shall comply with and be entitled to benefits only in accordance with the
terms and conditions of such plans as they may be amended from time to time. Nothing herein contained shall be construed as requiring Company to establish or continue any particular benefit plan in discharge of its obligations under this Agreement.

 E. Vacation. Executive shall be entitled to not less than four (4) weeks of paid vacation each calendar
year of his employment hereunder, in addition to Company’s recognized holidays and personal days, as well as to such other employment benefits that are or may be extended or provided to all executives at the Executive Vice President level. The
accrual and/or carry-over of paid vacation from one year to the next shall be in accordance with Company policy applicable to the location where Executive’s principal office is located. 
 5. Termination of the Employment Agreement. 
 A. Termination
Without Cause. Notwithstanding anything to the contrary herein, Company reserves the right to terminate Executive’s employment and this Agreement without Cause (defined below). If Company terminates Executive’s employment and this
Agreement without Cause, then, solely in exchange for Executive’s execution and delivery of Company’s then standard separation agreement, which includes, among other obligations, a release of claims against Company and related entities and
persons (sample release language is attached hereto as Exhibit C (the “Separation Agreement”), which language may be modified, but not materially except to comply with any changes in applicable law, by Company in the future), within the
time period specified therein, and upon such agreement becoming effective by its terms, the following terms shall apply: 
 (i) Company will pay to Executive an amount equal to eighteen (18) months of Executive’s then current Base Salary, less applicable withholdings. This amount will be paid in a lump sum on the
sixtieth (60th) day following Executive’s
termination of employment. These payments will not be eligible for deferrals to Company’s 401(k) plan. 

  
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 (ii) Subject to the terms of paragraph 4.B, if Executive is
terminated prior to the payment of a Bonus for any previously completed year under the APB, Company will pay to Executive any such Bonus under the ABP for such previously completed year (“Prior Year”) at the same rate that continuing
employees receive their bonus payments, less applicable tax withholdings, but in no event shall such Bonus exceed 100% of Executive’s target payout for the applicable year; provided that (i) Company pays a Bonus to eligible employees under
Company’s ABP for the Prior Year, (ii) a Bonus has not already been paid to Executive for the Prior Year at the time of termination of Executive’s employment, and (iii) Executive was otherwise eligible for the applicable Bonus
payment if Executive had remained employed through the date of payout. This amount will be paid to Executive in a lump sum on the earlier of the date on which other eligible employees are paid bonuses under the ABP for the Prior Year provided the
Separation Agreement has become effective by its terms, or the sixtieth (60th) day following Executive’s termination of employment. This payment will not be eligible for deferrals to Company’s 401(k) plan. 

(iii) In addition, subject to the terms of paragraph 4.B, Company will pay to Executive a Bonus payment under the ABP for the year in
which Executive’s termination of employment occurs, which shall be paid if and at the same time that bonuses under the APB are paid to other employees, prorated through the effective date of the termination of Executive’s employment, less
applicable withholdings. This amount will not be eligible for deferrals to Company’s 401(k) plan. 
 (iv) If Executive
elects group health plan continuation coverage under the Consolidated Omnibus Budget Reconciliation Act (“COBRA”), Company will pay the cost of Executive’s medical, dental and vision benefit coverage (“group health
coverage”) under COBRA for up to eighteen (18) months, in accordance with COBRA, beginning the first day of the calendar month following Executive’s termination of employment. Executive agrees that Company may impute compensation
income to Executive in an amount equal to 102% of the premium cost for such group health coverage if necessary to avoid adverse income tax consequences to Executive resulting from the application of Section 105(h) of the Internal Revenue Code
of 1986, as amended (the “Code”) to Company’s payment of the cost of such group health coverage. 
 (v) If Executive’s Separation Agreement fails to become effective and irrevocable prior to the sixtieth (60th) day following Executive’s termination of employment due to Executive’s failure to timely deliver the
executed Separation Agreement, Company will have no obligation to make the payments or benefits provided by paragraphs 5.A.(i), (ii), (iii) and (iv) herein, other than to provide Executive with COBRA to the extent required by law.

 (vi) Executive agrees to assist Company upon Company’s reasonable request, in connection with any litigation,
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employee, officer or director of Company, including, but not limited to, meetings with Company representatives and counsel and giving testimony in any legal proceeding involving Company. No later
than ninety (90) days following Company’s receipt of supporting documentation of Executive’s incurrence of such expenses, Company will reimburse Executive for reasonable out-of-pocket expenses incurred in rendering such assistance to
Company (including attorney’s fees incurred in accordance with the applicable provisions of Company’s Bylaws and Certificate of Incorporation). Furthermore, Executive agrees not to affirmatively encourage or assist any person or entity in
litigation against Company or its affiliates, officers, employees and agents in any manner. This provision does not prohibit Executive’s response to a valid subpoena for documents or testimony or other lawful process or limit Executive’s
rights that are not legally waivable; however, Executive agrees to provide Company with prompt notice of said process. 
 (vii)
Executive agrees not to make any disparaging or untruthful remarks or statements about Company or its products, services, officers, directors, or employees. Company shall instruct its senior executives (defined as the Chief Executive Officer and all
direct reports to the Chief Executive Officer) not to make any disparaging or untruthful remarks or statements about Executive’s employment with Company. Nothing in this Agreement prevents Executive or Company from making truthful statements
when required by law, court order, subpoena, or the like, to a governmental agency or body or in connection with any legal proceeding. 
 (viii) Executive shall not be entitled to notice and severance under any policy or plan of Company (the payments set forth in this paragraph 5.A. being given in lieu thereof) and Executive waives all
participation in and claims under such policies and plans. For the avoidance of doubt, the foregoing sentence shall not have any adverse impact on Executive’s rights to indemnification and D&O coverage. 

(ix) Executive agrees that if Executive breaches any of Executive’s obligations, to the detriment of Company, under paragraphs
5.A.(vi), 5.A.(vii), 6, 7, or 8 of this Agreement, under the Confidentiality Agreement, or under the Separation Agreement, Company has the right to seek recovery of the full payments made to Executive under subparagraphs 5.A.(i), (ii),
(iii) and (iv) above, and to obtain all other remedies provided by law or equity. 
 B. Termination For
Cause. Notwithstanding anything to the contrary herein, Company reserves the right to terminate Executive’s employment and this Agreement for Cause, as this term is defined below, with or without prior notice to Executive. 

(i) For purposes of this Agreement, “Cause” means: (a) Executive’s conviction of, or nolo contendere or guilty plea
to, a felony (whether any right to appeal has been or may be exercised); (b) Executive’s failure or refusal without proper cause to perform Executive’s lawful duties with Company, including Executive’s express obligations under
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Agreement, if such failure or refusal remains uncured for 15 days after notice to Executive; (c) fraud, embezzlement, misappropriation that is not de minimis, or improper material
destruction of Company property by Executive; (d) Executive’s breach of any statutory or common law duty of loyalty to Company; (e) Executive’s violation of the Confidentiality Agreement or the SBC; (f) Executive’s
improper conduct substantially prejudicial to Company’s business; (g) Executive’s failure to cooperate in any internal or external investigation involving Company; or (h) Executive’s indictment (or its procedural equivalent)
for a felony alleging fraud, embezzlement, misappropriation or destruction of Company property by Executive or alleging fraud, embezzlement, or monetary theft by Executive with respect to another party. 

(ii) If Company terminates Executive’s employment and this Agreement for Cause, Company shall have no further obligation to
Executive other than (a) to pay, within thirty (30) days of the effective date of termination of Executive’s employment with Company, Executive’s Base Salary and any accrued unused vacation, in accordance with Company policy,
through the effective date of termination, and (b) with respect to any rights Executive may have pursuant to any insurance or other benefit plans of Company, but Executive will not be entitled to receive any bonus payments, whether described
under paragraph 4.B. or otherwise. 
 C. Death and Disability. Notwithstanding anything to the contrary herein,
Executive’s employment and this Agreement shall terminate upon Executive’s death, and Company reserves the right to terminate Executive’s employment and this Agreement on account of Executive’s disability (as the term
“disability” is defined in Company’s long-term disability plan, but which definition must also constitute a “disability” for purposes of Section 409A of the Code), and in either case Company shall have no further
obligation to Executive or Executive’s heirs other than (i) to pay Executive’s Base Salary and any accrued unused vacation, in accordance with Company policy, through the effective date of termination, (ii) subject to the terms
of paragraph 4.B, to pay a Bonus payment at the target level under the ABP for the year in which the date of termination occurs, prorated through the effective date of the termination of Executive’s employment, less applicable withholdings,
payable within thirty (30) days of the effective date of Executive’s termination (which payment will not be eligible for deferrals to Company’s 401(k) plan), and (iii) with respect to any rights or benefits Executive may have
pursuant to any insurance, benefit or other applicable plan of Company, but Executive shall not be entitled to receive any other bonus payments. 
 D. Resignation Not For Good Reason. Executive may resign employment with Company at any time. Except as set forth in paragraph 5.F. below, if Executive resigns employment and such
resignation does not constitute a resignation for Good Reason (defined below) within the meaning of paragraph 5.E herein, Company shall have no further obligation to Executive other than (i) to pay within thirty (30) days of the effective
date of termination of Executive’s employment with Company, Executive’s Base Salary and any accrued unused vacation, in accordance with Company policy, through the effective date of the resignation, and


  
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(ii) with respect to any rights Executive may have pursuant to any insurance or other benefit plans of Company, but Executive will not be entitled to receive any bonus payments, whether described
under paragraph 4.B. or otherwise. 
 E. Resignation for Good Reason. Executive also may resign employment with
Company and terminate this Agreement for Good Reason, provided that Executive gives Company written notice of the Good Reason condition within 60 days from the initial existence of the Good Reason condition, which written notice shall provide a
30-day period during which Company may remedy the actions that Executive has identified as the condition constituting grounds for a resignation for Good Reason. If Company has not remedied the Good Reason condition within 30 days following such
notice from Executive, then Executive must resign his employment with Company within 30 days of the end of the remedy period or he will have forever waived his right to resign for Good Reason for such condition upon that occurrence, but not future
occurrences of the same condition. Upon such a termination, Executive will be treated in accordance with paragraph 5.A herein, as if Executive’s employment had been terminated by Company without Cause. For purposes of this Agreement, “Good
Reason” means: (i) Executive no longer reports to the Chief Operating Officer of Company (unless Executive then reports to the Chief Executive Officer of Company); (ii) a relocation of Executive’s principal office at Company to a
location that is more than 100 miles from its location as of the date of this Agreement without Executive’s written consent; (iii) a material diminution in Executive’s duties, responsibilities or authority; (iv) a material
diminution in Executive’s then Base Salary; or (v) Company’s requiring Executive to engage in unlawful conduct upon express direction of the Board. 
 As part of the consideration for entering into this Agreement with Company, by executing and becoming a party to this Agreement, Executive hereby (i) waives any right to resign for “Good
Reason” under the Prior Agreement and/or this Agreement as a result of Executive accepting the position described in this Agreement (including, without limitation, any changes to Executive’s duties, responsibilities, title, offices,
reporting relationship and location) as contemplated by this Agreement. Such waiver shall apply to any and all compensation arrangements, bonus plans, equity award plans or other arrangements established by Company in which the Executive
participates, including, without limitation, this Agreement and the Prior Agreement. 
 F. Retention Payment. In
consideration for waiving any rights that Executive may have under the Prior Agreement and for entering into this Agreement with Company, Executive may resign employment with Company for any reason or no reason and be treated as if his employment
with Company had terminated in accordance with paragraph 5.A. herein, provided that Executive provides Company with at least sixty (60) days prior written notice of his intention to terminate his employment (the “Retention Termination
Notice”), in the following circumstances: (i) if Executive remains continuously employed with Company through December 31, 2012 and then provides a Retention Termination Notice within the period


  
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beginning on January 1, 2013 and ending on January 31, 2013; (ii) if Executive remains continuously employed with Company through June 30, 2013 and then provides a Retention
Termination Notice within the period beginning on July 1, 2013 and ending on July 31, 2013; and (iii) if Executive remains continuously employed with Company through December 31, 2013 and then provides a Retention Termination
Notice within the period beginning on January 1, 2014 and ending on January 31, 2014. For the avoidance of doubt and for purposes of Section 409A of the Code, in the event Executive provides a Retention Termination Notice, Executive
shall remain continuously employed during the notice period set forth in the Retention Termination Notice and the parties agree that the first day as of which Executive’s commitment to perform substantial future services lapses will be the last
day of the notice period set forth in the Retention Termination Notice. For the avoidance of doubt, in the event Executive resigns his employment with Company without Good Reason pursuant to this paragraph 5.F, he shall not be entitled to the
Retention Bonus and shall be required to repay any paid Retention Bonus as described in paragraph 2.B.(iii) and in Exhibit B. 
 6.
Non-Competition Agreements and Restrictive Covenants. 
 A. Executive agrees to execute and abide by the enclosed
Confidentiality Agreement with Company, which is incorporated herein by reference. Any reference in the Confidentiality Agreement to Executive’s “at will” employment status is superseded by this Agreement. 

B. Executive acknowledges that the services to be performed under this Agreement are of a special, unique, unusual, extraordinary and
intellectual character. Executive further acknowledges that the business of Company is international in scope, that its products and services are marketed throughout the world, that Company competes in nearly all of its business activities with
other entities that are or could be located in nearly any part of the world and that the nature of Executive’s services, position and expertise are such that Executive is capable of competing with Company from nearly any location in the world.

 C. Executive also agrees that, in addition to Executive’s obligations under the Confidentiality Agreement, while
Executive is employed by Company and for twelve (12) months following termination of his employment for any reason, Executive shall not, directly or indirectly, except as a shareholder holding less than a one percent (1%) interest in a
corporation whose shares are traded on a national securities exchange, participate in the ownership, control, or management of, or perform any services for or be employed by Time Warner, Inc., Yahoo!, Inc., Google, Inc., including its YouTube
subsidiary, Microsoft Corporation, IAC/Interactive Corp., News Corp, Facebook, Inc., LinkedIn Corporation, Yelp Inc. and Twitter Inc. or any entity that engages in any line of business that is substantially the same as any line of business which
Company engages in, conducts or, to Executive’s knowledge, has definitive plans to engage in or conduct, and has not ceased to engage in or conduct, or any of their respective subsidiaries, affiliates or successors. 

  
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 D. Executive acknowledges that the geographic boundaries, scope of prohibited
activities, and time duration of the preceding paragraphs are reasonable in nature and are no broader than are necessary to maintain the confidential information, trade secrets and the goodwill of Company and to protect the other legitimate business
interests of Company and are not unduly restrictive on Executive. 
 E. The parties agree and intend that the covenants
contained in this Agreement, including but not limited to the covenants set forth in this paragraph 6, shall be deemed to be a series of separate covenants and agreements, one for each and every county or political subdivision of each applicable
state of the United States and each country of the world. It is the desire and intent of the parties hereto that the provisions of this Agreement be enforced to the fullest extent permissible under the governing laws and public policies of the State
of New York, and to the extent applicable, each jurisdiction in which enforcement is sought. Accordingly, if any provision in this Agreement or deemed to be included herein shall be adjudicated to be invalid or unenforceable, such provision, without
any action on the part of the parties hereto, shall be deemed amended to delete or to modify (including, without limitation, a reduction in duration, geographical area or prohibited business activities) the portion adjudicated to be invalid or
unenforceable, such deletion or modification to apply only with respect to the operation of such provision in the particular jurisdiction in which such adjudication is made, and such deletion or modification to be made only to the extent necessary
to cause the provision as amended to be valid and enforceable. 
 7. Representations and Warranties of Executive. Executive hereby
represents and warrants to Company as follows: (i) Executive has the legal capacity and unrestricted right to execute and deliver this Agreement and to perform all of his obligations hereunder; (ii) the execution and delivery of this
Agreement by Executive and the performance of Executive’s obligations hereunder will not violate or be in conflict with any fiduciary or other duty, instrument, agreement, document, arrangement, or other understanding to which Executive is a
party or by which Executive is or may be bound or subject; (iii) the execution and delivery of, and Executive’s performance under, this Agreement and as an employee of Company does not and will not breach any agreement to keep in
confidence proprietary information, knowledge or data acquired by Executive prior to his employment with Company; (iv) the execution and delivery of, and Executive’s performance under, this Agreement and as an employee of Company does not
and will not breach any prior agreement not to compete with the business of any other company; (v) Executive will not disclose to Company or induce Company to use any confidential or proprietary information or material belonging to any previous
employer or other person or entity; (vi) Executive is not a party to any other agreement that will interfere with Executive’s full compliance with this Agreement; and (vii) Executive will not enter into any agreement, whether written
or oral, in conflict with the provisions of this Agreement. 

  
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 8. Employment Obligations. 

A. Company Property. All records, files, lists, including computer-generated lists, drawings, documents, equipment, and
similar items relating to Company’s business that Executive shall prepare or receive from Company shall remain Company’s sole and exclusive property. Upon termination of this Agreement, or upon Company’s request, Executive shall
promptly return to Company all property of Company in his possession. Executive further represents that he will not copy, cause to be copied, print out, or cause to be printed out any software, documents, or other materials originating with or
belonging to Company. Executive additionally represents that, upon termination of his employment with Company, he will not retain in his possession any such software, documents, or other materials. 

B. Cooperation. Executive agrees that during his employment he shall, at the request of Company, render all assistance and
perform all lawful acts that Company considers necessary or advisable in connection with any litigation involving Company or any director, officer, employee, shareholder, agent, representative, consultant, client, or vendor of Company.
Executive’s reasonable expenses in connection therewith shall be paid by Company, including attorney’s fees in accordance with the applicable provisions of Company’s Bylaws and Certificate of Incorporation. 

9. Arbitration. Except as provided in paragraph 10.B. herein or as otherwise excluded herein, any dispute or controversy arising under or
relating to this Agreement and Executive’s employment hereunder (whether based on contract or tort or other common law or upon any federal, state or local statute or regulation, including, without limitation, claims of discrimination,
harassment and retaliation under Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, the Age Discrimination in Employment Act and similar federal, state and local fair employment practices laws) shall, at the election of
either Executive or Company, be submitted to JAMS for resolution in arbitration in accordance with the then-current rules and procedures of JAMS for employment-related disputes. Either party shall make such election by delivering written notice
thereof to the other party at any time (but not later than 30 days after such party receives notice of the commencement of any administrative or regulatory proceeding or the filing of any lawsuit relating to any such dispute or controversy), and
thereupon any such dispute or controversy shall be resolved only in accordance with the provisions of this paragraph 9. Any such arbitration proceedings shall take place in New York, New York before a single arbitrator (rather than a panel of
arbitrators), pursuant to any available streamlined or expedited (rather than a comprehensive) arbitration process and in accordance with an arbitration process which, in the judgment of such arbitrator, shall have the effect of reasonably limiting
or reducing the cost of such arbitration for both parties. The resolution of any such dispute or controversy by the arbitrator appointed in accordance with the procedures of JAMS shall be final and binding. Judgment upon the award rendered by such
arbitrator may be entered in any court having jurisdiction thereof, and the parties consent to the jurisdiction of the courts of New York for this purpose; provided, however, the parties may agree after the commencement of a proceeding to hold the


  
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arbitration in another jurisdiction. If at the time any dispute or controversy arises with respect to this Agreement JAMS is no longer providing arbitration services, then the American
Arbitration Association shall be substituted for JAMS for purposes of this paragraph 9, and the arbitration will be conducted in accordance with the then current AAA Employment Arbitration Rules & Mediation Procedures. 

10. Miscellaneous. 
 A. Captions. The section, paragraph and subparagraph headings contained herein are for reference purposes only and shall not in any way affect the meaning or interpretation of this
Agreement. 
 B. Specific Remedy. In addition to such other rights and remedies as Company may have at equity or
in law with respect to any breach of this Agreement, if Executive commits a material breach of any provision of this Agreement or the Confidentiality Agreement, Company shall have the right and remedy to have such provision specifically enforced by
any court having competent jurisdiction, it being acknowledged that any such breach or threatened breach will cause irreparable injury to Company. 
 C. Governing Law. This Agreement shall be governed by, construed, and enforced in accordance with the laws of the State of New York, without regard to the conflicts of law rules thereof.

 D. Jurisdiction. Each of the parties hereto hereby irrevocably consents and submits to the jurisdiction of the
Supreme Court of the State of New York, in New York, New York, and the United States District Court for the Southern District of New York in connection with any suit, action, arbitration or other proceeding concerning the interpretation of this
Agreement or enforcement of paragraph 6 of this Agreement. Executive waives and agrees not to assert any defense of lack of jurisdiction, that venue is improper, inconvenient forum, or otherwise. To the extent allowable by law, Executive waives the
right to a jury trial and agrees to accept service of process by certified mail at Executive’s last known address. 
 E.
Successors and Assigns. Neither this Agreement, nor any of Executive’s rights, powers, duties, or obligations hereunder, may be assigned by Executive. This Agreement shall be binding upon and inure to the benefit of Executive and
his heirs and legal representatives and Company and its successors. Successors of Company shall include, without limitation, any company or companies acquiring, directly or indirectly, all or substantially all of the assets of Company, whether by
merger, consolidation, purchase, lease, or otherwise, and such successor shall thereafter be deemed “Company” for the purpose hereof. 

  
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 F. Notices. All notices, requests, demands, and other communications
hereunder must be in writing and shall be deemed to have been duly given if delivered by hand or mailed within the continental United States by first class, registered mail, return receipt requested, postage and registry fees prepaid, to the
applicable party and addressed as follows: 
 Company: 

AOL Inc. 
 770
Broadway 
 New York, NY 10003 
 Attn: General Counsel 
 Executive: 

At the address shown on the records of Company for Executive 
 With a copy (which shall not constitute notice) to: 
 Morrison Cohen LLP

 909 Third Avenue 
 New York, NY 10022 
 Attn: Jeff Laska 

Addresses may be changed by notice in writing signed by the addressee. 

G. Amendment. This Agreement may be amended, modified, superseded, cancelled, renewed or extended, and the terms or
covenants hereof may be waived, only by a written instrument executed by Executive and the CEO or the General Counsel, subject to, if necessary, approval of the Compensation Committee of the Board. 

H. Waiver. Any waiver or consent from Company with respect to any term or provision of this Agreement or any other aspect
of Executive’s conduct or employment shall be effective only in the specific instance and for the specific purpose for which given and shall not be deemed, regardless of frequency given, to be a further or continuing waiver or consent. The
failure or delay of Company at any time or times to require performance of, or to exercise any of its powers, rights, or remedies with respect to, any term or provision of this Agreement or any other aspect of Executive’s conduct or employment
in no manner (except as otherwise expressly provided herein) shall affect Company’s right at a later time to enforce any such term or provision. 
 I. Severability. In addition to the provisions set forth in paragraph 6.E., if any provision of this Agreement is held to be invalid, the remainder of this Agreement shall not be affected
thereby. 

  
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 J. Survival. Paragraphs 5.A., 5.C., 5.E. and 5.F., and paragraphs 6, 7, 8,
9, 10, 11 and 12 shall survive termination of this Agreement. 
 K. Entire Agreement. 

(i) This Agreement, including Exhibit A, Exhibit B, Exhibit C and the Confidentiality Agreement, embodies the entire agreement of the
parties hereto with respect to its subject matter and merges with and supersedes all prior discussions, agreements, commitments, or understandings of every kind and nature relating thereto, whether oral or written, between Executive and Company,
including but not limited to the Prior Agreement. Neither party shall be bound by any term or condition of this Agreement other than as is expressly set forth herein. If there is any conflict between the express terms of this Agreement and the
Confidentiality Agreement, the terms of this Agreement shall prevail. 
 (ii) Executive represents and agrees that he fully
understands his right, and Company has advised Executive, to discuss all aspects of this Agreement with Executive’s attorney, that to the extent he desired, he availed himself of this right, that he has carefully read and fully understands all
of the provisions of the Agreement, that he is competent to execute this Agreement, that his decision to execute this Agreement has not been obtained by any duress, that he freely and voluntarily enters into this Agreement, and that he has read this
document in its entirety and fully understands the meaning, intent, and consequences of this Agreement. 
 L.
Counterparts. This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument. 

M. Tax Withholding. Company may withhold from any and all amounts payable under this Agreement such federal, state and
local taxes as may be required to be withheld pursuant to any applicable law or regulation. 
 11. Limitation on Certain
Payments.  
 A. Calculation and Possible Benefit Reduction. If at any time or from time to time, it shall
be determined by independent tax professionals selected by Company (“Tax Professional”) that any payment or other benefit to Executive pursuant to paragraph 5 of this Agreement or otherwise (“Potential Parachute Payment”) is or
will, but for the provisions of this paragraph 11, become subject to the excise tax imposed by Section 4999 of the Code or any similar tax payable under any state, local, foreign or other law, but expressly excluding any income taxes and
penalties or interest imposed pursuant to Section 409A of the Code (“Excise Taxes”), then Executive’s Potential Parachute Payment shall be either (a) provided to Executive in full, or (b) provided to Executive as to
such lesser extent which would result in no portion of 

  
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such benefits being subject to the Excise Taxes, whichever of the foregoing amounts, after taking into account applicable federal, state, local and foreign income and employment taxes, the Excise
Tax, and any other applicable taxes, results in the receipt by Executive, on an after-tax basis, of the greatest amount of benefits, notwithstanding that all or some portion of such benefits may be taxable under the Excise Taxes
(“Payments”). 
 B. Implementation and Any Benefit Reduction Under Paragraph 11.A. In the event of a
reduction of benefits pursuant to paragraph 11.A., the Tax Professional shall determine which benefits shall be reduced so as to achieve the principle set forth in paragraph 11.A. For purposes of making the calculations required by paragraph 11.A.,
the Tax Professional may make reasonable assumptions and approximations concerning applicable taxes and may rely on reasonable, good faith interpretations concerning the application of the Code and other applicable legal authority. Company and
Executive shall furnish to the Tax Professional such information and documents as the Tax Professional may reasonably request in order to make a determination under paragraph 11.A. Company shall bear all costs the Tax Professional may reasonably
incur in connection with any calculations contemplated by paragraph 11.A. 
 C. Potential Subsequent Adjustments.

 (i) If, notwithstanding any calculations performed or reduction in benefits imposed as described in paragraph 11.A., the IRS
determines that Executive is liable for Excise Taxes as a result of the receipt of any payments made pursuant to paragraph 5 of this Agreement or otherwise, then Executive shall be obligated to pay back to Company, within thirty (30) days after
a final IRS determination or in the event that Executive challenges the final IRS determination, a final judicial determination, a portion of the Payments equal to the “Repayment Amount.” The Repayment Amount shall be the smallest such
amount, if any, as shall be required to be paid to Company so that Executive’s net after-tax proceeds with respect to the Payments (after taking into account the payment of the Excise Taxes and all other applicable taxes imposed on such
benefits) shall be maximized. The Repayment Amount shall be zero if a Repayment Amount of more than zero would not result in Executive’s net after-tax proceeds with respect to the Payments being maximized. If the Excise Taxes are not eliminated
pursuant to this paragraph 11.C., Executive shall pay the Excise Taxes. 
 (ii) Notwithstanding any other provision of this
paragraph 11, if (i) there is a reduction in the payments to Executive as described above in this paragraph 11, (ii) the IRS later determines that Executive is liable for Excise Taxes, the payment of which would result in the maximization
of Executive’s net after-tax proceeds (calculated based on the full amount of the Potential Parachute Payment and as if Executive’s benefits had not previously been reduced), and (iii) Executive pays the Excise Tax, then Company shall
pay to Executive those payments which were reduced pursuant to paragraph 11.A. or subparagraph 11.C.(i) as soon as administratively possible after Executive pays the Excise Taxes to the extent that Executive’s net after-tax proceeds with
respect to the payment of the Payments are maximized 

  
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 12. Code Section 409A. This Agreement is intended to be exempt from Section 409A
of the Code, as amended and will be interpreted in a manner intended to reflect that intention. 
 A. Notwithstanding anything
herein to the contrary, if any amounts payable pursuant to this Agreement are determined to be subject to Section 409A of the Code, then with respect to such amounts: (i) if at the time of Executive’s separation from service from
Company, Executive is a “specified employee” as defined in Section 409A of the Code (and any related regulations or other pronouncements thereunder) and the deferral of the commencement of the payment of such amounts on account of
such separation from service is necessary in order to prevent any accelerated or additional tax under Section 409A of the Code, then Company will defer the commencement of the payment of any such amounts hereunder (without any reduction in such
payments or benefits ultimately paid or provided to Executive) until the date that is six months following Executive’s separation from service from Company (or the earliest date as is permitted under Section 409A of the Code), and
(ii) each payment of two or more installment payments made under this Agreement shall be designated as a “separate payment” within the meaning of Section 409A of the Code. Any amounts of deferred compensation that are payable by
reason of Executive’s termination of employment shall not be paid unless such termination of employment also constitutes a “separation from service” for purposes of Section 409A of the Code and references to the employee’s
“termination,” or “termination of employment” and words and phrases of similar meaning shall be construed to require a “separation from service” for purposes of Section 409A of the Code. 

B. If any other payments of money or other benefits due to Executive hereunder could cause the application of an accelerated or
additional tax under Section 409A of the Code, such payments or other benefits shall be deferred if deferral will make such payment or other benefits compliant under Section 409A of the Code, or otherwise such payment or other benefits
shall be restructured, to the extent possible, in a manner, determined by Company, that does not cause such an accelerated or additional tax. 
 C. To the extent any reimbursements or in-kind benefits due Executive under this Agreement constitutes “deferred compensation” under Section 409A of the Code, any such reimbursements or
in-kind benefits shall be paid to Executive in a manner consistent with Treas. Reg. Section 1.409A-3(i)(1)(iv). 
 D.
Company shall consult with Executive in good faith regarding the implementation of the provisions of this paragraph; provided that neither Company nor any of its employees or representatives shall have any liability to Executive with respect
thereto. 
 (Signature Page to Follow) 

  
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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
date first written above. 
  

			
	AOL INC.
		
	By:	 	 /s/ John B. Reid-Dodick

	Name:	 	 John B. Reid-Dodick

	Title:	 	 Executive Vice President

	
	EDWARD BRODY
	
	 /s/ Edward Brody




  
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 EXHIBIT A 
 INTERIM KEY EMPLOYEE AD REVENUE INCENTIVE PLAN 
 AOL Inc. 

Interim 

Key Employee Ad Revenue Incentive Plan 
  





 

  
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 1. Introduction 
 This AOL Inc. Interim Key Employee Ad Revenue Incentive Plan (“Plan”) sets forth the terms and conditions under which one or more key employees selected by the Compensation Committee of
AOL’s Board of Directors (each a “Participant”), will be paid bonuses based upon Global Third Party network revenue for the portion of AOL’s 2012 fiscal year that begins April 1, 2012. This Plan document supersedes in full
any and all previous discussions, negotiations, agreements, or contracts, if any, between AOL and a Participant or any other party relating to sales incentive compensation for the Participant (including, for the avoidance of doubt, the AOL Inc. Key
Employee Ad Revenue Incentive Plan). 
 PLAN PURPOSE 
 The purpose of the Plan is to reward Participants for their efforts towards the achievement of Global Third Party network revenue objectives. The Plan comprises part of a competitive compensation package
for Participants that also includes base salary, annual bonus and long-term equity incentives. 
 PLAN DESCRIPTION 

Ad Revenue Incentive Bonuses under the Plan are earned based on increases in Quarterly network revenue from Ad.com, Sponsored Listings,
Video, Canada, EU, and goviral (excluding Japan Mitsui Ad.com). 
 EFFECTIVE DATE 

The Plan shall be effective upon its approval by the Board and shall apply for the portion of calendar year 2012 that begins April 1,
2012 (the “Effective Date”). 

  
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 2. Definitions 
 AD REVENUE INCENTIVE BONUS 
 “Ad Revenue Incentive Bonus” means,
the cash bonus payable to a Participant under the Plan, subject to the terms and conditions set forth in the Plan. 
 AOL 

“AOL” means, AOL Inc. 

ANNUAL CALCULATED AMOUNT 

“Annual Calculated Amount” means, the aggregate annual Bonus amount potentially payable to a Participant for FY 2012, as
determined by the application of the formula set forth in Section 3 of the Plan. 
 BONUS 

“Bonus” means, an Ad Revenue Incentive Bonus. 
 BONUS LIMIT 
 “Bonus Limit” has the meaning set forth in
Section 3. 
 CALCULATED AMOUNT 
 “Calculated Amount” means, the Bonus amount potentially payable to a Participant with respect to a Quarter, as determined by the application of the formula set forth in Section 3 of the
Plan. 
 COMMITTEE 
 “Committee” means, the Compensation Committee of the Board of Directors of AOL Inc. 

FIRST HALF BONUS 

“First Half Bonus” means, the Bonus amount payable under the Plan in respect of Q2 of FY 2012. 

FY 2012 
 “FY
2012” means, the 2012 fiscal year of AOL. 
 GLOBAL MARGIN THRESHOLD 

“Global Margin Threshold” means, for any Quarter, a margin of [****]% on Network Revenue, as such margin is determined for AOL
financial planning and budgeting purposes. The Global Margin Threshold is the minimum margin on Network Revenue that must be attained for a Quarter in order for any Participant to be eligible for a Bonus amount for such Quarter. 

  
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 GLOBAL THIRD PARTY NETWORK 

“Global Third Party Network” means, Ad.com, Sponsored Listings, Video, Canada, EU, and goviral (excluding Japan Mitsui Ad.com),
as such terms are used by AOL for financial planning and budgeting purposes. 
 MAXIMUM AMOUNT 

“Maximum Amount” means, the maximum amount that may be paid to a Participant as a Bonus in respect of a Quarter or for all of FY
2012, as applicable, as set forth in Section 5 of the Plan. 
 NETWORK REVENUE 

“Network Revenue” means, all third-party revenue from the Global Third Party Network, determined net of agency fees, as such
terms are used by AOL for financial planning and budgeting purposes. 
 NETWORK REVENUE GROWTH PERCENTAGE 

“Network Revenue Growth Percentage” means, for any Quarter, the percentage, to the nearest decimal place, by which Network
Revenue for the Quarter has either increased, or increased from the corresponding Quarter for the prior fiscal year. 
 PARTICIPANT

 “Participant” means, any key employee of AOL selected by the Committee to participate in the Interim Key
Employee Ad Revenue Incentive Plan. 
 SECOND HALF BONUS 
 “Second Half Bonus” means, the Bonus amount payable under the Plan in respect of Q3 and Q4 of FY 2012. 
 QUARTER 
 “Quarter” means, a fiscal quarter of AOL’s fiscal
year commencing on or after the Effective Date. 
 YEAR 
 “Year” means, the fiscal year of AOL and the Plan year, which is the calendar year. 

  
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 3. Ad Revenue Incentive Bonus 

The Committee has established that, with respect to each Quarter, provided that (i) the Global Margin Threshold has been attained
([****]%) and (ii) Network Revenue has not decreased from the corresponding Quarter in AOL’s prior fiscal year, then if the quarterly year-over-year pro forma Network Revenue Growth Percentage is positive, for each percentage increase in
Network Revenue (rounded to the nearest whole percentage point), a Participant shall be eligible to earn $14,000 (the “Calculated Amount”). 
 Quarterly Results Example: 
 14.1% year-over-year Network Revenue growth
@$14k per incremental % point, rounded to the nearest whole percentage point = $196k 
 Following the close of Q2 and the close
of FY 2012, the Committee shall determine whether the requirements under the Plan for payment of a First Half Bonus and a Second Half Bonus, respectively, to Participants have been satisfied. The Committee shall certify, in writing, whether and the
extent to which Network Revenue for each applicable Quarter either increased or decreased Quarter over the Quarter for the prior fiscal year and determine the amount of a Bonus, if any is payable, as provided below. 

A Participant’s actual First Half Bonus or Second Half Bonus shall be determined by the Committee based upon (i) the Calculated
Amount for the applicable Quarter(s) and (ii) any adjustment that the Committee determines to make, such adjustment to be in the sole discretion of the Committee. In determining the amount of any adjustment of the Calculated Amount for any
applicable Quarter, the Committee may give consideration to the contribution made by the Participant to achievement of AOL’s established objectives, the results of any review conducted by the Company’s independent auditors as to the
calculation of Network Revenue, and such other matters as it shall deem relevant in exercising such discretion. In no event may a Participant’s aggregate annual Bonus amount exceed the lesser of the Annual Calculated Amount or the Maximum
Amount for the Plan year. In no event may any bonus amount with respect to a Quarter exceed the lesser of (x) the Calculated Amount for such Quarter, or (y) the Maximum Amount for such Quarter (the lesser of (x) and (y) being the
“Quarterly Bonus Limit”). 

  
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 4. Payment 
 Ad Revenue Incentive Bonus amounts that have been earned during Q2, Q3 and/or Q4 for FY 2012 shall be paid two times each year for each half year period of performance to Plan: 

The First Half Bonus, if any is payable, will be made in July 2012 – for performance to Plan April 1 through June 30, 2012

 The Second Half Bonus, if any is payable, will be made in January 2013 – for performance to Plan July 1 through
December 31, 2012 
 Any Ad Revenue Incentive Bonus is not earned until it is paid. Except as provided below, a Participant
must be actively employed through the last day of the applicable half year period in order to be eligible to receive an Ad Revenue Incentive Bonus. Prior to any payment of an Ad Revenue Incentive Bonus, the Committee shall have certified that the Ad
Revenue Incentive Bonus in respect of the applicable Quarter(s) has been earned and the Committee has determined the actual amount to be paid. 
 If a Participant’s employment is terminated by AOL for “Cause” or by the Participant without “Good Reason” (each as defined in the Participant’s employment agreement) during
a Quarter, and the Committee certifies (as provided in Section 3) that a Bonus is payable for the applicable half-year period, the bonus amount relating to such Quarter shall be determined by reference to a Quarterly Bonus Limit that is
prorated to reflect the actual number of days that the Participant is employed by AOL during such Quarter. 
 If a
Participant’s employment is terminated during a Quarter for any reason other than as specified in the preceding paragraph, the Participant will be eligible to receive the full bonus amount that he would have otherwise been eligible to receive
in respect of such Quarter had his employment not been terminated. 
 No bonus amounts will be payable to a Participant in
respect of any Quarter in which the Participant is not employed by AOL. 

  
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 5. Maximum Annual Amount 

The maximum amount that is payable to a Participant under the Plan for any Quarter is $650,000 and $1,950,000 for FY 2012. 

  
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 6. Administrative Guidelines 
 A. GENERAL PROVISIONS 
 Administration 

The Plan shall be administered by the Committee or a subcommittee thereof. The Committee shall have plenary authority to interpret the
Plan, to prescribe, amend and rescind the rules and regulations relating to it and to make, in its discretion, all other determinations deemed necessary or advisable for the administration of the Plan. The determinations of the Committee on the all
matters relating to the Plan shall be conclusive. 
 Amendment and Termination 

The Committee reserves the right at its sole discretion to amend, restate or terminate the Plan or any of its provisions at any time at
AOL’s sole discretion. 
 No Right to Employment 

A Participant’s employment with AOL is at-will, meaning that the Participant or AOL may terminate the Participant’s employment
at any time for any reason not prohibited by law, with or without prior notice, subject to the terms and conditions of any employment agreement between AOL and a Participant that may exist from time to time. Nothing in this Plan is intended to
create a contract for employment or guarantee of continued employment with AOL for any Participant. Subject to any employment agreement between AOL and a Participant, AOL reserves the right to change other terms and conditions of a
Participant’s employment at any time for any reason not prohibited by law, with or without notice to the Participant. 

Non-Exclusivity of the Plan 
 Neither the adoption of the Plan by the Committee or the Board nor the submission of the Plan to the stockholders of AOL for approval shall be construed as creating any limitations on the power of the
Committee or the Board to adopt such other incentive arrangements as it may deem desirable, including, without limitation, the granting of stock options, RSUs, or other stock-based awards, the payment of cash in an annual or long-term incentive
arrangement or otherwise, or the payment or providing of other benefits outside of the Plan, and such arrangements may be either generally applicable or applicable only in specific cases. The payment or provision of certain of such incentive
arrangements and benefits may or may not be deductible by AOL. None of the provisions of this Plan shall be deemed to be an amendment to or incorporated in any employment agreement between AOL and the Participant. 

Payments to a Participant’s Estate 
 In the event that a Participant dies prior to the payment of a Bonus that the Committee has awarded to him, such Bonus payment will shall be paid to the Participant’s estate. 

Bonuses Are Discretionary 
 Any incentive payment made pursuant to this Plan is at AOL’s sole discretion. For the avoidance of doubt, there is no guarantee that any incentive payment will be made pursuant to this Plan.


  
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 Compliance with Code Section 409A 

It is intended that the provisions of the Plan comply with the requirements of the short-term deferral exception of Section 409A of
the Code and Treasury Regulations Section 1.409A-1(b)(4). Accordingly, to the extent there is any ambiguity as to whether one or more provisions of the Plan would otherwise contravene the requirements or limitations of Code Section 409A
applicable to such short-term deferral exception, then those provisions shall be interpreted and applied in a manner that does not result in a violation of the requirements or limitations of Code Section 409A and the Treasury Regulations
thereunder that apply to such exception. 
 B. PLAN IS UNFUNDED 
 The Plan and incentive opportunities under the Plan will constitute an unfunded obligation of AOL. Participant has no legal or equitable interest of any kind in any revenue (including without limitation
any Network Revenue) realized by AOL. Participant has no rights under the Plan as a creditor of AOL. No provision of the Plan will require AOL, for the purpose of satisfying any obligations under the Plan, to purchase assets or place any assets in a
trust or other entity to which contributions are made or otherwise to segregate any assets, nor will AOL maintain separate bank accounts, books, records or other evidence of the existence of a segregated or separately maintained or administered fund
for such purposes. No incentive opportunity under the Plan may be sold, transferred, pledged or assigned and Participant has no right to assign, pledge, or otherwise transfer any Bonus which he has been awarded under the Plan. 

C. TAX TREATMENT 
 All
Bonus payments will be net of deductions for taxes and other appropriate withholdings. The Participant authorizes AOL to deduct any monies owed to AOL from incentive payments, unless prohibited by law. 

Any Bonus payment will be referenced and included in the Participant’s regularly scheduled paycheck. All taxes applicable to any
incentive payments (e.g., federal income tax, FICA, state and local taxes) are deducted when the payment is made. The payout is considered income at the time it is received. 
 D. GOVERNING LAW 
 The Plan shall be governed by, and construed in
accordance with, the laws of the State of New York, without regard to principles of conflicts of laws. 

  
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 EXHIBIT B 
 RETENTION BONUS PROGRAM 
  

			
	TO:	  	Edward Brody
		
	FROM:	  	John Reid-Dodick
		
	DATE:	  	June 22, 2012
		
	SUBJECT:	  	Retention Bonus Program

  
  

 
 You’re eligible to participate in a
one-time retention bonus program (“Bonus Program”) with AOL Inc. and its subsidiaries, (“AOL” or “the Company”). The details and terms and conditions of the Bonus Program are set forth below. 

 

	1.	The Bonus Program 

  

	 	a.	Bonus Period. The Bonus Period begins May 1, 2012 and ends on November 1, 2013 (the “End Date”). 


 

	 	b.	Bonus Amount. Subject to the Conditions to Payment below, the total bonus amount for which you are eligible is $750,000.00, less applicable withholdings.


  

	 	•	 	 You will receive a one-time payment of $375,000.00, less applicable withholdings (the “First Bonus Payment”), on the second regularly
scheduled pay date following the date you execute the employment agreement between you and AOL dated June 22, 2012 (the “Employment Agreement”); and 



 

	 	•	 	 You will receive a one-time payment of $375,000.00, less applicable withholdings (the “Second Bonus Payment”), on the second regularly
scheduled pay date following the End Date. 


  

	2.	Conditions to Payment 

 To be eligible for
a Bonus Payment, you must satisfy the below conditions: 
  

	 	a.	Employment. You must be a full-time, active employee of AOL through the End Date, except: 


 

	 	(i)	 If AOL terminates your employment for “Cause” (as defined in the Employment Agreement) or you resign for any reason other than for “Good
Reason” (as defined in the Employment Agreement) before February 1, 2013, you (x) will not be eligible to receive the Second Bonus Payment, and (y) agree that you will repay a portion of the net amount of the First Bonus Payment
– such amount to 



  
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be equal to the net amount of (A) $41,666, multiplied by (B) the number of full months between the date of your resignation or termination of employment and February 1, 2013, and
to be re-paid to the Company within 30 days of your resignation or termination for Cause. By way of example, if your employment is terminated by the Company for Cause or you resign for any reason other than for Good Reason on December 1, 2012,
you will be required to pay to the Company an amount equal to $83,332 (i.e., $41,666 x 2), minus applicable withholding taxes, no later than December 31, 2012. 


 

	 	(ii)	If AOL terminates your employment for Cause or you resign for any reason other than for Good Reason on or after February 1, 2013 but prior to the End Date, you
(x) will not be eligible to receive the Second Bonus Payment, but (y) will not be required to re-pay any portion of the First Bonus Payment. 

  

	 	(iii)	If AOL terminates your employment without Cause or you resign your employment for Good Reason before the End Date, in exchange for your execution and delivery of
AOL’s standard separation agreement, you (x) will receive the Second Bonus Payment as described below, and (y) will not be required to re-pay any portion of the First Bonus Payment. 


 

	 	b.	CNPR Agreement/Non-Disparagement. You agree to comply with the Confidentiality, Non-Competition and Proprietary Rights Agreement effective Nov. 4, 2009 between
you and AOL, and also agree to comply with the Standards of Business Conduct and all other Company policies. In addition, you agree not to make any disparaging or untruthful remarks or statements about the Company, its operations, officers,
directors, employees or agents. 

  

	3.	Other Terms 

  

	 	a.	 Payment Date and Withholding. Any bonus payment for which you are eligible under the Bonus Program will be paid, less applicable withholdings,
as described in paragraph 1 above, unless local law requires that it be paid sooner. If AOL terminates your employment without Cause or you resign for Good Reason before the End Date, AOL will pay the Second Bonus Payment, less applicable
withholdings, on the sixtieth (60th) day following
your termination date. However, your separation agreement must become effective and irrevocable prior to the sixtieth
(60th) day following your termination date in order
for you to receive this payment. 


  

	 	b.	Section 409A. This Bonus Program is intended to be exempt from Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”),
which is how the Company intends to administer and interpret the Bonus Program. The Company is not liable for any tax, interest or penalties that may be imposed on you by Section 409A of the Code or any damages for failing to comply with
Section 409A of the Code. In this Agreement, a “termination” or a “termination of employment” means a “separation from service” under Section 409A of the Code and its regulations. 


  
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 EXHIBIT C 
 RELEASE AND WAIVER 

In exchange and consideration for the Company’s payment to me of the amounts due under paragraph 5.A. of my Executive Employment
Agreement dated June 22, 2012 (the “Agreement”) and other valuable consideration, I, Edward Brody, agree to release and discharge unconditionally the Company and its past and present subsidiaries, affiliates, related entities,
successors, predecessors, assigns, merged entities and parent entities, and its and their respective past and present officers, directors, stockholders, employees, benefit plans and their administrators and trustees, agents, attorneys, insurers,
representatives, affiliates, and all of their respective successors and assigns, in their individual and official capacities, from any and all claims, actions, causes of action, demands, obligations or damages of any kind arising from my employment
with the Company and my separation from employment or otherwise, whether known or unknown by me, which I ever had or now have upon or by reason of any matter, cause or thing, up to an including the day I sign this Release and Waiver. Without
limiting the generality of the foregoing, the claims I am waiving include, but are not limited to, all claims arising out of or related to any stock options held by me or granted to me by the Company; all claims for unreimbursed business-related
expenses (except in California); all claims under Title VII of the Civil Rights Act of 1964, as amended; all claims under the Worker Adjustment and Retraining Notification Act (WARN) and similar state and local statutes, all as amended; all claims
under the Americans with Disabilities Act, as amended; all claims under the Age Discrimination in Employment Act (“ADEA”), as amended; all claims under the Older Workers Benefit Protection Act (“OWBPA”), as amended; all claims
under the National Labor Relations Act, as amended; all claims under the Family and Medical Leave Act and similar state and local leave laws, all as amended; all claims under the Employee Retirement Income Security Act, as amended (except with
respect to accrued vested benefits under any retirement or 401(k) plan in accordance with the terms of such plan and applicable law); all claims under 42 U.S.C. § 1981, as amended; all claims under the Sarbanes-Oxley Act of 2002, as
amended; all claims of discrimination, harassment, and retaliation in connection with my employment, the terms and conditions of such employment and my separation from employment under any federal, state and local fair employment, non-discrimination
or civil rights law or regulation, including, without limitation, the New York State and City Human Rights Laws, the Texas Human Rights law, the Illinois Human Rights Act, the Chicago Human Rights Ordinance, the Cook County Human Rights Ordinance,
the Illinois Equal Pay Act, and the Illinois Worker’s Compensation Retaliation Law, all as amended; all claims of whistle blowing and retaliation under federal, state and local laws, including, without limitation, the New Jersey Conscientious
Employee Protection Act and the Illinois Whistleblower Act, as amended and applicable; all claims under other analogous foreign, federal, state, and local laws, regulation, statutes and ordinances; all claims under any principle of common law or
sounding in tort or contract; all claims concerning any right to reinstatement; and all claims for any type of relief from the Company, whether foreign, federal, state or local, whether statutory, regulatory or common law, and whether tort, contract
or otherwise, to the fullest extent permitted by law, through the date I sign this Release and Waiver. Further, each of the persons and entities released herein is intended to be a third-party beneficiary of this Agreement. 

  
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 This release of claims does not affect and I do not release or waive any claim for
(i) payments and benefits provided under the Agreement that are contingent upon the execution by me of this Release and Waiver or otherwise expressly survive termination thereof, (ii) any indemnification rights I may have in accordance
with Company’s governance instruments or under any director and officer liability insurance maintained by Company with respect to liabilities arising as a result of my service as an officer and employee of Company, (iii) workers’
compensation benefits, unemployment benefits, or other legally non-waivable rights or claims, (iv) my vested rights, if any, in the Company’s 401(k) plan in accordance with the terms of such plan and applicable law, (v) my rights to
own and exercise any and all Company stock options or other equity awards held by me in accordance with all other terms of those options and awards and plans, agreements, and notices under which such awards were granted, or (vi) claims related
to the enforcement of the Agreement. Additionally, nothing in this Release and Waiver waives or limits my right to file a charge with, provide information to or cooperate in any investigation of or proceeding brought by a government agency,
including without limitation the EEOC, (though I acknowledge I am not entitled to recover money or other relief with respect to the claims waived in this Waiver and Release). 
 I agree that I have been paid and/or received all leave (paid or unpaid), compensation, wages, bonuses, severance or termination pay, commissions, notice period, and/or benefits to which I may have been
entitled and that no other remuneration or benefits are due to me, except for the payments and benefits that are described in the immediately preceding paragraph that I have not yet received. I affirm that I have had no known workplace injuries
or occupational diseases. I also represent that I have disclosed to the Company any information I have concerning any fraudulent or unlawful conduct involving the persons and entities I am releasing herein. 

Pursuant to the OWBPA, I acknowledge and warrant the following: (i) that I am waiving rights and claims for age discrimination under
the ADEA and OWBPA, in exchange for the consideration described above, which is not otherwise due to me; (ii) I am hereby advised to consult and have had the opportunity to consult with an attorney before signing this Release and Waiver;
(iii) I am not waiving rights or claims for age discrimination that may arise after the effective date of this Release and Waiver; (iv) I have been given a period of at least twenty-one (21) days in which to consider this
Release and Waiver and the waiver of any claims I have or may have under law, including my rights under the ADEA and OWBPA, before signing below; and (v) I understand that I may revoke the waiver of my age discrimination claims under the
ADEA and OWBPA within seven (7) days after my execution of this Release and Waiver, and that such waiver shall not become effective or enforceable until seven (7) days after the date on which I execute this Release and Waiver. Any
such revocation must be made in writing and delivered by certified mail to both the Chairman & Chief Executive Officer and the General Counsel of AOL Inc., at the following address: AOL Inc., 770 Broadway, New York, New York 10003. If
I do not revoke my waiver of my age discrimination claims under the ADEA and OWBPA according to the terms herein within seven (7) days, the eighth day following my execution will be the “effective date” of this Release and
Waiver. 

  
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 By signing below, I acknowledge that I have carefully reviewed and considered this Release
and Waiver; that I fully understand all of its terms; and that I voluntarily agree to them. 
  

	
	  

	Edward Brody
	
	Date:


  
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