**Case T-25/06**

**Alliance One International, Inc.**

**v**

**European Commission**

(Competition – Agreements, decisions and concerted practices – Italian market for the purchase and first processing of raw tobacco – Decision finding an infringement of Article 81 EC – Price-fixing and market‐sharing – Attributability of the unlawful conduct – Fines)

Summary of the Judgment

1.      *Competition – European Union rules – Infringements – Attribution – Parent company and subsidiaries – Criteria for assessment*

*(Arts 81 EC and 82 EC; Council Regulation No 1/2003, Art. 23(2))*

2.      *Competition – Administrative procedure – Observance of the rights of the defence – Statement of objections – Necessary content*

*(Arts 81 EC, 82 EC and 85 EC; Council Regulation No 1/2003, Art. 27(1))*

3.      *Competition – Administrative procedure – Observance of the rights of the defence – Infringement as a result of an error committed
by the Commission – Conditions*

*(Arts 81 EC, 82 EC and 85 EC)*

4.      *Competition – Fines – Amount – Determination – Maximum amount – Calculation – Turnover to be taken into consideration*

*(Arts 81 EC and 82 EC; Council Regulation No 1/2003, Art. 23(2))*

5.      *Competition – European Union rules – Infringements – Attribution – Legal person responsible for the running of the undertaking
at the time of the infringement – Exceptions*

*(Art. 81(1) EC)*

6.      *Competition – Fines – Amount – Determination – Criteria – Deterrent effect – Observance of the principle of proportionality*

*(Arts 81 EC and 82 EC; Council Regulation No 1/2003, Art. 23)*

7.      *Competition – Fines – Amount – Determination – Criteria – Deterrent effect – Application of a multiplier*

*(Arts 81 EC and 82 EC; Council Regulations No 17, Art. 15(2), and No 1/2003, Art. 23; Commission Notice 98/C 9/03, Section
1A, fourth para.)*

1.      In competition matters, where a subsidiary is wholly owned by the parent company, the Commission is entitled to presume that
the parent exercises decisive influence over the conduct of that subsidiary, and is not required to adduce additional evidence
establishing that the parent company actually exercised such influence or was aware of the infringement or of that subsidiary’s
involvement in the infringement. It is a rebuttable presumption, which can be set aside in the face of evidence to the contrary.
It is therefore for the parent company, regarded by the Commission as jointly and severally liable for payment of the fine
imposed on its subsidiary, to rebut that presumption by adducing evidence capable of establishing that its subsidiary decides
independently upon its course of action in the market and that those two companies do not therefore constitute a single economic
entity. If the parent company fails to do so, the exercise of control is demonstrated by the fact that the presumption arising
from 100% ownership of a subsidiary is not rebutted.

In order to assess whether a subsidiary decides independently upon its own conduct on the market, account must be taken of
all the relevant factors relating to the economic, organisational and legal links between the subsidiary and the parent company,
which may vary according to the specific features of each case.

The fact that a subsidiary has its own local management and its own resources does not prove, in itself, that that company
decides upon its conduct on the market independently of its parent company. The entrustment of day-to-day business to the
local management of a wholly‐owned subsidiary is a common practice and is not therefore capable of proving that subsidiaries
have real independence. Indeed, in vertically‐integrated groups, the division of tasks between subsidiaries and their parent
companies is a normal practice, which is not capable of rebutting the presumption that the parent companies in fact exercise
decisive influence over the conduct of the subsidiaries.

(see paras 125-126, 130-131)

2.      Respect for the rights of the defence in the conduct of administrative procedures relating to competition policy requires
that the undertaking concerned must have been afforded the opportunity, during the administrative procedure, to make known
its views on the truth and relevance of the facts and circumstances alleged and on the documents used by the Commission to
support its claim that there has been an infringement of the Treaty. Article 27(1) of Regulation No 1/2003 reflects that principle
in so far as it provides that the parties are to be sent a statement of objections which must clearly set out all the essential
matters on which the Commission relies at that stage of the procedure, to enable the parties concerned properly to identify
the conduct complained of by the Commission and to defend themselves properly before the Commission adopts a final decision.
That obligation is satisfied if the final decision does not allege that the persons concerned have committed infringements
other than those referred to in the statement of objections and takes into consideration only facts on which the persons concerned
have had the opportunity of stating their views.

However, that may be done summarily and the final decision is not necessarily required to be a replica of the statement of
objections, since the statement is a preparatory document containing assessments of fact and of law which are purely provisional
in nature. Thus, it is permissible for the Commission to supplement the statement of objections in the light of the replies
of the parties, whose arguments show that they have actually been able to exercise their rights of defence. The Commission
may also, in the light of the administrative procedure, revise or supplement its arguments of fact or law in support of its
objections.

(see paras 179-181)

3.      In the administrative procedure applying the competition rules, the taking into account of an argument put forward by an undertaking
during the procedure, without it having been given the opportunity to express an opinion in that respect before the adoption
of the final decision, cannot as such constitute an infringement of its rights of defence.

In that regard, the rights of the defence are infringed where it is possible that the outcome of the administrative procedure
conducted by the Commission might have been different as a result of an error committed by it. An undertaking establishes
that there has been such an infringement where it adequately demonstrates, not that the Commission’s decision would have been
different in content, but rather that it would have been better able to ensure its defence had there been no error, for example
because it would have been able to use for its defence documents to which it was denied access during the administrative procedure.

(see paras 182-183)

4.      The upper limit of 10% of turnover laid down in Article 23(2) of Regulation No 1/2003 must be calculated on the basis of the
total turnover of all the companies constituting the economic entity acting as an undertaking for the purposes of Article 81
EC, since only the total turnover of the component companies can constitute an indication of the size and economic power of
the undertaking in question.

(see paras 210-211)

5.      It falls, in principle, to the legal or natural person managing the undertaking in question when the infringement was committed
to answer for that infringement, even if, when the decision finding the infringement was adopted, another person had assumed
responsibility for operating the undertaking.

When an entity that committed an infringement of the competition rules is subject to a legal or organisational change, that
change does not necessarily create a new undertaking free of liability for its predecessor’s infringements of the competition
rules, when, from an economic point of view, the two are identical.

For the effective enforcement of competition law it may become necessary, by way of exception, to attribute a cartel to the
new operator of the entity which participated in the cartel, in a situation where that new entity may, in economic terms,
be regarded as the successor to the original operator.

That ‘economic continuity’ test applies in specific circumstances, such as where the legal person responsible for running
the undertaking has ceased to exist in law after the infringement has been committed.

When an undertaking ceases to exist upon being merged with a purchaser, the latter takes on its assets and liabilities, including
its liabilities for infringements of competition law. In such cases, the liability for the infringement committed by the undertaking
taken over may be attributed to the purchaser.

The principle of personal liability is not called into question by the principle of economic continuity in cases where an
undertaking involved in the cartel has been transferred to an independent third party and there is no structural link between
the initial operator and the new operator.

(see paras 215-218, 220-221)

6.      The purpose of the penalties laid down in Article 23 of Regulation No 1/2003 is to suppress illegal activities and to prevent
any recurrence. Deterrence is therefore one objective of the fine.

The need to ensure that the fine has a sufficient deterrent effect requires that the amount of the fine be adjusted in order
to take account of the desired impact on the undertaking on which it is imposed, so that the fine is not rendered negligible,
or on the other hand excessive, notably by reference to the financial capacity of the undertaking in question, in accordance
with the requirements resulting from, first, the need to ensure that the fine is effective and, second, respect for the principle
of proportionality.

(see paras 234-235)

7.      The application of a deterrent multiplier when calculating the penalties provided for in Article 23 of Regulation No 1/2003
presupposes that the objective characteristics of the participants in the infringement, such as their size and economic resources,
are taken into account. In that regard, the very wording of the fourth paragraph of Section 1A of the Guidelines on the method
of setting fines imposed pursuant to Article 15(2) of Regulation No 17 supports that proposition, inasmuch as the taking into
consideration of the factors which justify the application of a deterrence factor is effected irrespective of the nature of
the infringement, its actual impact on the market and the size of the geographic market.

Where a parent company and its subsidiary constitute a single undertaking under Article 81 EC, the Commission takes account
of the total turnover of the parent company in order to calculate the multiplier, and not solely that of the subsidiaries
concerned.

Where the economic entity has subsequently broken up, each addressee of the Commission’s decision is entitled to have the
ceiling of 10% of its turnover applied individually to it. An undertaking’s overall resources must be assessed, so as properly
to achieve the objective of deterrence, in accordance with the principle of proportionality, at the date when the fine is
imposed.

(see paras 243, 252, 255, 257)

JUDGMENT OF THE GENERAL COURT (Third Chamber)

9 September 2011 (*)

(Competition – Agreements, decisions and concerted practices – Italian market for the purchase and first processing of raw tobacco – Decision finding an infringement of Article 81 EC – Price-fixing and market‐sharing – Attributability of the unlawful conduct – Fines)

In Case T‐25/06,

**Alliance One International, Inc.,**established in Danville, Virginia (United States), represented by C. Osti and A. Prastaro, lawyers,

applicant,

v

**European Commission,**represented initially by É. Gippini Fournier and F. Amato, and subsequently by E. Gippini Fournier and N. Khan, acting as
Agents,

defendant,

APPLICATION for partial annulment of Commission Decision C (2005) 4012 final of 20 October 2005 relating to a proceeding under
Article 81(1) [EC] (Case COMP/C.38.281/B.2 – Raw tobacco – Italy) and, in the alternative, application for a reduction in
the fine imposed on Alliance One International,

THE GENERAL COURT (Third Chamber),

composed of J. Azizi, President, E. Cremona (Rapporteur) and S. Frimodt Nielsen, Judges,

Registrar: C. Kristensen, Administrator,

having regard to the written procedure and further to the hearing on 28 September 2010,

gives the following

**Judgment**

**Background to the dispute**

1        The applicant, Alliance One International, Inc. (‘Alliance One’), is an American company, established in the United States,
and is the head of a group resulting from the merger of Dimon Inc. (‘Dimon Inc.’) group and Standard Commercial Corp. (‘SCC’)
completed on 13 May 2005, after the infringement had come to an end.

2        During the infringement period, Dimon Italia Srl and Transcatab SpA, two of the four main raw tobacco processors established
in Italy (‘the processors’), were wholly-owned subsidiaries of, respectively, Dimon Inc. and SCC, to which Alliance One is
the legal successor.

A –  *Administrative procedure*

3        On 15 January 2002 the Commission of the European Communities sent requests for information, pursuant to Article 11 of Council
Regulation No 17 of 6 February 1962: First Regulation implementing Articles [81 EC] and [82 EC] (OJ English Special Edition
1959-1962, p. 87), concerning the Italian raw tobacco market, to the trade associations of Italian raw tobacco processors
and producers, namely the Associazione professionale transformatori tabacchi italiani (APTI, the Professional Association
of Italian Raw Tobacco Processors) and the Unione italiana tabacco (Unitab, the Italian Tobacco Union) respectively.

4        On 19 February 2002, the Commission received an application for immunity from fines pursuant to the Commission notice on immunity
from fines and reduction of fines in cartel cases (OJ 2002 C 45, p. 3; ‘the Leniency Notice’) from Deltafina SpA, a processor
and a member of APTI. On 6 March 2002, the Commission granted it conditional immunity under point 15 of the Leniency Notice.

5        On 4 April 2002 the Commission received an application from Dimon Italia for immunity from fines under point 8 of the Leniency
Notice and, in the alternative, an application for a reduction in any fine, under points 20 to 27 of the Leniency Notice,
and also an application on the same basis from Transcatab for a reduction in any fine.

6        On 18 and 19 April 2002 the Commission carried out investigations pursuant to Article 14 of Regulation No 17 at the premises
of Dimon Italia and Transcatab and also at the premises of Trestina Azienda Tabacchi SpA. and Romana Tabacchi SpA.

7        On 8 October 2002, the Commission informed Dimon Italia and Transcatab that, as they had been the first and second undertakings,
respectively, to provide evidence of the infringement for the purposes of the Leniency Notice, it proposed to grant them,
at the end of the administrative procedure, a reduction of the amount of the fines that would otherwise have been imposed
on them with respect to any infringements found.

8        On 25 February 2004, the Commission adopted a statement of objections, which it addressed to ten undertakings or associations,
including the processors and the parent companies of certain of them. The addressees of the statement of objections had access
to the administrative file, a CD‐ROM copy of which was sent to them by the Commission. They submitted written observations
in response to the Commission’s objections. An administrative hearing was then held on 22 June 2004.

9        Following the adoption, on 21 December 2004, of an addendum to the statement of objections of 25 February 2004, a second administrative
hearing was held on 1 March 2005.

10      After consulting the Advisory Committee on Restrictive Practices and Monopolies, and in the light of the final report of the
Hearing Officer, the Commission adopted Decision C (2005) 4012 final of 20 October 2005 relating to a proceeding under Article
81(1) [EC] (Case COMP/C.38.281/B.2 – Raw tobacco – Italy) (‘the contested decision’), a summary of which was published in
the *Official Journal of the European Union* of 13 February 2006 (OJ 2006 L 353, p. 45).

B –  *Contested decision*

11      The contested decision relates, first, to a horizontal cartel implemented by the processors on the Italian raw tobacco market
(recital 1 of the contested decision).

12      The Commission found, in the contested decision, that, in the context of that cartel, during the period 1995 to the beginning
of 2002, the processors fixed the trading conditions for the purchase of raw tobacco in Italy, in respect of both direct purchases
from producers and purchases from third packers, in particular by price-fixing and market‐sharing (recital 1 of the contested
decision).

13      The contested decision concerns, second, two other infringements separate from the cartel implemented by the processors, which
took place between the beginning of 1999 and the end of 2001 and consisted, for APTI, in fixing the contract prices which
it would negotiate, on behalf of its members, for the conclusion of interprofessional agreements with Unitab and, for the
latter, in fixing the prices which it would negotiate with APTI, on behalf of its members, for the conclusion of the same
agreements.

14      In the contested decision, the Commission found that the practices of the processors constituted a single and continuous infringement
of Article 81(1) EC (see, in particular, recitals 264 to 269 of the contested decision).

15      In Article 1(1) of the contested decision, the Commission attributed liability for the cartel to the four Italian processors,
to Universal Corp., parent company of Deltafina, and to Alliance One, as the company resulting from the merger between Dimon
Inc. and SCC. The Commission also found, in Article 1(2) of the contested decision, that APTI and Unitab had infringed Article
81(1) EC by adopting decisions on prices which they would negotiate, on behalf of their members, for the conclusion of interprofessional
agreements.

16      In Article 2 of the contested decision, the Commission imposed fines on the undertakings referred to in paragraph 15 above
and on APTI and Unitab (see paragraph 54 below).

1.     *Addressees of the contested decision*

17      Section 2.4 of the contested decision deals with the determination of the addressees of that decision.

18      The Commission referred, by way of a preliminary point, to the settled case-law that the term ‘undertaking’ must be understood
in competition law as designating an economic unit for the purpose of the subject‐matter of the agreement in question even
if, in law, that economic unit consists of several persons, natural or legal (recital 325 of the contested decision).

19      Next, the Commission stated that it was established that Deltafina, Dimon Italia (subsequently renamed Mindo), Transcatab
and Romana Tabacchi, as well as APTI and Unitab, had participated, during the respective periods of the infringements, directly
in the infringements found and that, consequently, each of those undertakings and associations was an addressee of the contested
decision (recital 327 of the contested decision).

20      The Commission continued its analysis by examining the question of the attributability of the unlawful conduct of certain
subsidiaries (Deltafina, Dimon Italia and Transcatab) to their respective parent companies. In that regard, the Commission
observed that, during the infringement period, Deltafina was a wholly-owned subsidiary of Universal, Dimon Italia, a wholly‐owned
subsidiary of Dimon Inc. and Transcatab a wholly-owned subsidiary of SCC (recital 328 of the contested decision).

21      The Commission stated inter alia that, according to case‐law, a parent company could be held liable for the unlawful conduct
of its subsidiary where the subsidiary is not capable of determining its conduct on the market independently. In this respect,
the Commission recalled that it could be presumed that where a parent company holds the entire share capital of a subsidiary
it exercises decisive influence over the conduct of that subsidiary when the subsidiary infringes Article 81(1) EC (recitals
329 and 330 of the contested decision).

22      In recital 331 of the contested decision, the Commission concluded that, in the case of Deltafina, Dimon Italia and Transcatab,
it could be legitimately presumed that they ‘[lacked] autonomy’ given that they were or, in the case of Dimon Italia, had
been wholly owned by their respective parent companies.

23      Rejecting the argument, put forward by those companies in their replies to the statement of objections, that further elements
are necessary, other than that of 100% ownership, in order to indicate the exercise of a decisive influence, the Commission
stated that any presumption of such influence in the case of a wholly‐owned subsidiary remained rebuttable. Proof to the contrary
must be adduced by the party wishing to rebut such a presumption in the form of ‘solid evidence’, which cannot be merely general
assertions unsupported by convincing evidence (recital 334 of the contested decision).

24      In that regard, it examined, in turn, the arguments submitted by the parent companies to which the contested decision was
addressed.

25      The Commission rejected, first of all, the general argument put forward by the parent companies concerned that the local management
was wholly responsible for the activities of their respective subsidiaries. The Commission maintains that the fact that Dimon
Inc. and SCC left the existing management in place when they wholly acquired their respective subsidiaries cannot preclude
their having exercised decisive influence over their respective Italian subsidiaries, since it is common practice to entrust
the day-to-day business to the local management of a wholly-owned subsidiary (recital 338 of the contested decision).

26      In the Commission’s submission, none of those undertakings demonstrated, in general, any specific feature within its group
which would have rendered the activities of its subsidiary significantly independent of the parent company’s influence (recital
339 of the contested decision).

27      In that regard, the Commission examined the solidity of the economic links between Deltafina, Dimon Italia and Transcatab
and their respective parent companies, which, it found, show that the Italian subsidiaries constituted an economic unit with
the rest of their group. The Commission noted in that regard that the groups in question were the largest tobacco leaf merchants
in the world and that they often acquired and marketed the tobacco bought by their Italian subsidiaries (recital 340 of the
contested decision).

28      With respect to Dimon Inc. and SCC, the Commission noted that, before they acquired the entire capital of Dimon Italia and
Transcatab, those two undertakings already controlled the latter companies jointly with their respective Italian partners.
The fact that they had ‘not change[d] the management’ of the subsidiaries after acquiring them could not therefore be regarded
as evidence that they had not exercised any influence over the management after becoming sole owners. The Commission further
stated that, in the case of Dimon Italia, the board of directors consisted solely of representatives of the Dimon group and
that one of them was fully involved in the day-to-day management of the undertaking. As concerns the delegation of executive
powers to the chief executive officer of Transcatab, the Commission stated that it had no information enabling it to find
that he was not appointed by SCC, like the other members of the board (recitals 341 and 342 of the contested decision).

29      The Commission then rejected Dimon Inc.’s and SCC’s argument that there were no lines of communication between them and their
subsidiaries (recitals 343 to 346 of the contested decision).

30      First, the Commission examined possible lines of communication between Transcatab and SCC. It observed in that regard that
Transcatab’s activities had been regarded as being the activities of Standard Commercial Tobacco Co., Inc. (SCTC), a holding
company within the SCC group and wholly owned by SCC, and that they had been analysed within the scope of the group’s activities,
including the SCC group’s sales to cigarette manufacturers. The Commission inferred that the results of Transcatab’s activities
had been reported to higher levels within the group and had then been consolidated (recital 344 of the contested decision).

31      Second, the Commission examined the situation of Dimon Italia and Dimon Inc. It observed that the subsidiary drafted periodic
reports containing confidential information on its strategy and results, reports which were addressed to companies within
the group which bought from Dimon Italia. The Commission also observed that other documents indicated direct intervention
by the management of Dimon International Inc. and other companies in the Dimon group in the activities of Dimon Italia. The
Commission added that Dimon Inc. was often referred to as ‘Dimon International Inc.’, which signifies that it actually operated
at the highest level in the group on behalf of the parent company. The Commission concluded that there could be no doubt that
there were lines of communication between Dimon Italia and Dimon Inc., even though they communicated through Dimon International
(recital 345 of the contested decision).

32      The Commission rejected the argument that Dimon Inc. was not the direct parent company of Dimon Italia, on the ground that
no evidence had been provided about the role of Intabex Netherlands BV (‘Intabex’), or about any lines of communication between
that undertaking and Dimon Italia and between Intabex and Dimon Inc. Moreover, it appeared that Intabex acted solely as a
financial intermediate holding and maintained no link with the operational aspects of Dimon Italia’s activities (recital 346
of the contested decision).

33      The Commission stated that, since the groups to which Transcatab and Dimon Italia belonged during the infringement period
had ceased to exist following their merger in the new entity Alliance One, that entity, as the legal successor of those two
groups, was the addressee of the contested decision. The same applied to Dimon Italia, which had been sold by Intabex to certain
individuals who renamed it Mindo (recitals 349 and 350 of the contested decision).

34      In the light of those various elements, the Commission concluded, in recital 351 of the contested decision, that Deltafina,
Universal, Mindo (formerly Dimon Italia), Transcatab, Alliance One, Romana Tabacchi, APTI and Unitab had to be held liable
for the infringements and had to be the addressees of the contested decision.

2.     *Determination of the amount of the fines*

35      In recitals 356 to 404 of the contested decision the Commission determined the fines to be imposed on the addressees of the
decision.

36      First, the Commission examined the gravity of the infringement. After observing that, in order to evaluate that factor, it
had to take into consideration the nature of the infringement, its actual impact on the market, where this can be measured,
and the size of the relevant geographic market, it concluded, in recital 369 of the contested decision, that the processors’
infringement had to be qualified as very serious.

37      Second, in recitals 370 to 376 of the contested decision, the Commission examined the question of ‘specific weight’ and ‘deterrence’.
In this respect, it stated that it was necessary to take account of the ‘specific weight of each of the undertakings involved
and the likely effect of its unlawful behaviour’.

38      First of all, the Commission maintained that the fines had to be set according to the market position occupied by each of
the parties involved (recital 371 of the contested decision).

39      In that regard, the Commission considered that Deltafina should receive the highest starting amount of the fine because it
appeared to be the biggest purchaser with a market share of around 25% in 2001 (recital 372 of the contested decision).

40      Since Transcatab, Dimon Italia and Romana Tabacchi held smaller shares in the market in question, around 9% to 11% in 2001,
the Commission considered that they ‘should be grouped together’ and that the starting amount of their fines should be lower
(recital 373 of the contested decision).

41      The Commission considered however that a starting amount merely reflecting the market position would not be a sufficient deterrent
in respect of Deltafina, Dimon Italia (Mindo) and Transcatab because, despite their relatively small turnovers, these three
companies belonged – or, in the case of Mindo, had belonged – to multinational groups of considerable economic and financial
strength, representing the biggest tobacco merchants in the world and operating at different levels of business in the tobacco
industry and in different geographic markets (recital 374 of the contested decision).

42      Therefore, in order to ensure that the fine was deterrent, the Commission considered that it was necessary to apply a multiplier
of 1.5 – an increase of 50% – to the starting amount of the fine set for Deltafina, and of 1.25 – an increase of 25% – to
the starting amount of the fine set for Dimon Italia (Mindo) and Transcatab (recital 375 of the contested decision).

43      Thus, in recital 376 of the contested decision, the Commission set the starting amounts of the fines as follows:

–        Deltafina:          EUR 37.5 million;

–        Transcatab:          EUR 12.5 million;

–        Dimon Italia (Mindo): EUR 12.5 million;

–        Romana Tabacchi: EUR 10 million.

44      Third, the Commission examined the question of the duration of the infringement.

45      It is apparent inter alia from recitals 377 to 379 of the contested decision that the Commission increased the starting amounts
of the fines by 10% per full year of infringement and by 5% for any additional period of six months or more. Thus, the starting
amount of the fine was increased by 60%, corresponding to an infringement period of six years and four months, for Deltafina,
Dimon Italia (Mindo) and Transcatab, and by 25%, corresponding to an infringement period of two years and eight months, for
Romana Tabacchi.

46      The basic amounts of the fines imposed on the addressees of the contested decision were therefore set as follows:

–        Deltafina:          EUR 60 million;

–        Transcatab:          EUR 20 million;

–        Dimon Italia (Mindo): EUR 20 million;

–        Romana Tabacchi: EUR12.5 million.

47      Fourth, the Commission considered, in recitals 380 to 398 of the contested decision, whether any attenuating circumstances
should be taken into consideration. As regards, in particular, the situation of Dimon Italia and of Transcatab, the Commission
rejected all their arguments alleging attenuating circumstances in their case.

48      Fifth, the Commission determined the amount of the fines resulting from the application of attenuating circumstances, by reducing,
by 50% and 30% respectively, the basic amounts of the fines imposed on Deltafina and on Romana Tabacchi, and examined whether
it was necessary to adjust the basic amounts for the various addressees so that those amounts did not exceed the limit of
10% of turnover laid down in Article 23(2) of Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation
of the rules on competition laid down in Articles 81 [EC] and 82 [EC] (OJ 2003 L 1, p. 1) (recitals 399 to 404 of the contested
decision).

49      In this respect, the Commission stated that, in cases where the undertakings in question belong to a group, where it is established
that those undertakings are under the decisive influence of their parent companies and where, consequently, the latter are
jointly and severally liable for the fines imposed on the subsidiary, it is the worldwide group turnover that must be taken
into account for the purpose of determining the limit of 10% referred to above (recital 401 of the contested decision).

50      On that basis, the Commission stated that the fine to be imposed on Romana Tabacchi was not to exceed EUR 2.05 million and
that there was no need to reduce the other fines by reference to that provision (recitals 402 and 403 of the contested decision).

51      The Commission concluded its analysis of the upper limit of the fine by limiting Mindo’s joint and several liability to 10%
of its turnover for the most recent business year, that is to say, EUR 3.99 million, because at the time of adoption of the
contested decision that undertaking maintained no links with the former Dimon group, now Alliance One (recital 404 of the
contested decision).

52      Sixth, the Commission dealt with the application of the Leniency Notice (recitals 405 to 500 of the contested decision).

53      After having established that Dimon Italia and Transcatab had satisfied the conditions imposed on them under their application
for a reduction in the fine, the Commission inferred from the evidence adduced and from their cooperation during the procedure
that they should benefit from the highest rates of reduction available within the brackets indicated to them following their
application for a reduction, that is to say, 50% and 30% respectively (recitals 492 to 499 of the contested decision). By
contrast, no immunity or reduction in the fine was granted to Deltafina.

54      In accordance with Article 23(2) of Regulation No 1/2003, the Commission set, in Article 2 of the contested decision, the
amount of the fines to be imposed on the undertakings and associations of undertakings to which the contested decision was
addressed as follows:

–        Deltafina and Universal, jointly and severally: EUR 30 million;

–        Dimon Italia (Mindo) and Alliance One: EUR 10 million, Alliance One being responsible for the whole fine and Mindo being jointly
and severally responsible for only EUR 3.99 million;

–        Transcatab and Alliance One, jointly and severally: EUR 14 million;

–        Romana Tabacchi: EUR 2.05 million;

–        APTI: EUR 1 000;

–        Unitab: EUR 1 000.

**Procedure and forms of order sought by the parties**

55      By application lodged at the Court Registry on 24 January 2006, Alliance One brought the present action.

56      In the application, Alliance One requested that the present case be joined with those relating to the applications lodged
by Mindo and Transcatab (see paragraphs 57 and 58 below).

57      On 20 January 2006, Mindo brought an action for partial annulment of the contested decision and, in the alternative, a reduction
in the fine imposed on it by the contested decision (Case T‐19/06).

58      On 3 February 2006, Transcatab also brought an action for partial annulment of the contested decision and, in the alternative,
a reduction in the fine imposed on it by the contested decision (Case T-39/06), requesting that that case be joined with the
present case.

59      By separate document lodged at the Court Registry on 27 July 2006, Mindo requested that Case T‐19/06 be joined with the present
case. On 21 August 2006 Alliance One presented its observations on that application for joinder and stated that it was in
favour of the cases being joined.

60      By letter lodged at the Court Registry on 21 August 2006, the Commission stated that it considered that the joinder of those
cases would not enable the procedure to be significantly more effective and was leaving the issue to the wisdom of the Court.

61      The Court did not grant the application for joinder.

62      On 24 November 2009, the Court, in the context of the measures of organisation of procedure provided for in Article 64 of
its Rules of Procedure, put a written question to Alliance One, which replied within the prescribed period. On 2 February
2010, the Commission submitted its observations on the reply of Alliance One.

63      Upon hearing the report of the Judge-Rapporteur, the Court (Third Chamber) decided to open the oral procedure and, in the
context of the measures of organisation of procedure laid down in Article 64 of its Rules of Procedure, requested the parties
to produce certain documents. The parties complied with that request within the time-limit set.

64      The parties presented oral argument and their answers to the questions put by the Court at the hearing on 28 September 2010.

65      Alliance One claims that the Court should:

–        annul Article 1(1) of the contested decision, in so far as it relates to SCC, Dimon Inc. and Alliance One;

–        accordingly reduce the fines imposed on Transcatab and on Dimon Italia (Mindo) so that the fines do not exceed 10% of their
turnover in the latest financial year;

–        in the alternative, reduce the fine imposed on Transcatab and Dimon Italia (Mindo) as the multiplying factor is not applicable;

–        order the Commission to pay the costs.

66      The Commission contends that the Court should:

–        dismiss the application;

–        order Alliance One to pay the costs.

**Law**

67      In support of its application, Alliance One puts forward, in substance, three pleas, which may be further broken down into
a number of parts. The first plea, relied on principally, alleges breach of the rules governing the imputability to a parent
company of the infringements committed by its subsidiary and also breach of the rights of the defence. The second plea alleges
breach of Article 23(2) of Regulation No 1/2003, in that the amount of the fine imposed exceeds 10% of the turnover achieved
in 2005 by Transcatab and Dimon Italia respectively, and also breach of the principle of proportionality in setting the final
amount of the fine. Alliance One also puts forward, in the alternative, a third plea alleging an error of law and of fact,
and also breach of the principle of proportionality and failure to state reasons in determining the multiplier.

A –  *First plea: breach of the rules governing the imputability to a parent company of the infringements committed by its subsidiary,
and also breach of the rights of the defence*

68      This plea can be broken down into four parts. In the first part, Alliance One claims that the Commission breached the rules
governing the imputability to the parent company of the practices of its subsidiary. In the second part, Alliance One claims
that SCC and Dimon Inc. provided the Commission with evidence that they did not exercise decisive influence over their subsidiaries,
which the Commission essentially disregarded. In the third part, Alliance One alleges that the Commission breached SCC’s and
Dimon Inc.’s rights of defence by using, in order to contest evidence adduced by them, documents not mentioned in the statement
of objections and non-accessible documents. In the fourth part, Alliance One claims that the Commission breached the rules
on the burden of proof.

1.     *First part: the Commission breached the rules governing the imputability to the parent company of the practices of its subsidiary*

a)     Arguments of the parties

69      Alliance One claims that the Commission erred by finding that SCC and Dimon Inc. exercised decisive influence over Transcatab
and Dimon Italia respectively during the infringement period and thereby holding the applicant jointly and severally liable
for the infringement committed by those subsidiaries.

70      According to Alliance One, the contested decision is based on a misinterpretation of the relevant case-law, inasmuch as that
decision finds that a parent company holding all the shares in a subsidiary may be presumed to exercise decisive influence
over the subsidiary’s commercial conduct. In support of its proposition, Alliance One relies on a number of judgments of the
Court of Justice, the Opinions of the Advocates General in certain of the cases which gave rise to those judgments, and also
certain judgments of this Court. It submits that it is apparent, in particular, from Case C‐286/98 P *Stora Kopparbergs Bergslags*v*Commission* [2000] ECR I‐9925, which has been confirmed by other judgments, that it is always necessary to adduce evidence in addition
to the mere possession by the parent company of all the shares in a subsidiary at the time when the subsidiary infringed Article
81(1) EC in order to presume that the parent company exercised decisive influence over the conduct of its subsidiary and thus
to hold the parent company jointly and severally liable for the infringement committed by the subsidiary.

71      In addition, the applicant submits that it has been the Commission’s practice when adopting decisions to assert on many occasions
that the mere fact that an undertaking owns 100% of the shares in a subsidiary directly involved in the infringement of competition
law is not in itself sufficient to establish the liability of the parent company and that, consequently, additional evidence
is necessary in order to establish with certainty that a group is liable for the conduct of one of its subsidiaries where
the parent company did not participate directly in the infringement.

72      In particular, Alliance One refers to cases in which the Commission did not declare the parent company liable for the conduct
of its subsidiary (in particular, to the approach taken by the Commission in the case leading to the Decision of 20 October
2004 in the Raw Tobacco Spain case (COMP/38.238/B.2)), declared the parent company liable on account of its direct participation
in the cartel or relied on other elements in order to establish the parent company’s liability.

73      It is apparent, in particular from examination of the Commission’s practice when taking decisions that the Commission also
requires ‘other factors’ in addition to the mere fact that a company owns 100% of the shares in its subsidiary, such as:

–        the direct involvement of the parent company in the infringements;

–        the parent company’s responsibility for the implementation of the infringement;

–        the parent company’s participation in meetings during which anti‐competitive practices were discussed;

–        the parent company’s failure to assert or give an indication of its subsidiary’s independence;

–        the fact that the parent company has presented itself as the sole interlocutor during the procedure;

–        elements indicating that the parent company was ‘aware’ of the agreements or the fact that it did not expressly deny that
it was aware of the unlawful conduct.

74      All in all, it follows from the analysis of the case-law and of the Commission’s practice when taking decisions that:

–        the Commission has the burden of proving that the parent company exercised decisive influence over its subsidiary;

–        the burden of proof is not reversed but merely eased when the subsidiary is 100% controlled, provided that other elements
or indicia have been found to support that conclusion;

–        it is only where the parent company holds 100% of the subsidiary and where there are other indicia of its involvement that
the liability of the parent company can be presumed and the burden of proving that it was not involved is transferred to the
parent company;

–        that presumption may always be rebutted if Alliance One is able to adduce sufficient evidence to prove that, although it could
have exercised decisive influence, it did not do so in the particular case.

75      Alliance One thus disputes the way in which the Commission interpreted the case-law in the contested decision and emphasises
that during the procedure the Commission claimed only that SCC and Dimon Inc. had held all the shares in their Italian subsidiaries,
which the Commission considered sufficient for the burden of proof to be transferred to the parties.

76      By unduly transferring the burden of proof to SCC and Dimon Inc., the Commission therefore transformed a presumption *iuris tantum* into a presumption *iuris et de iure*, namely a presumption that cannot be rebutted by adducing evidence to the contrary.

77      Thus, the burden of proving that a parent company exercised decisive influence over its subsidiary is not reversed where the
subsidiary is wholly owned. In the present case, that burden could have been transferred to Alliance One only if the Commission
had provided convincing indicia that Transcatab and Dimon Italia were under the decisive influence of their respective parent
companies during the infringement period.

78      According to the applicant, the Commission therefore erred in law when it presumed the liability of Dimon Inc. and SCC for
the conduct of their respective subsidiaries.

79      The Commission contends that this part of the first plea should be rejected.

b)     Findings of the Court

80      It should be observed that competition law refers to the activities of ‘undertakings’ (Joined Cases C‐204/00 P, C‐205/00 P,
C‐211/00 P, C‐213/00 P, C‐217/00 P and C‐219/00 P *Aalborg Portland and Others*v*Commission* [2004] ECR I‐123, paragraph 59) and that the concept of an undertaking refers to any entity engaged in an economic activity,
regardless of its legal status and the way in which it is financed (Joined Cases C‐189/02 P, C‐202/02 P, C‐205/02 P to C‐208/02 P
and C‐213/02 P *Dansk Rørindustri and Others* v *Commission* [2005] ECR I‐5425, paragraph 112, and Case C‐97/08 P *Akzo Nobel and Others*v*Commission* [2009] ECR I‐8237, paragraph 54).

81      According to the case‐law, in the same context, the concept of an undertaking must be understood as denoting an economic unit
even if in law that economic unit consists of several persons, natural or legal (Case C‐217/05 *Confederación Española de Empresarios de Estaciones de Servicio* [2006] ECR I‐11987, paragraph 40, and *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 55; Case T‐325/01 *DaimlerChrysler* v *Commission* [2005] ECR II‐3319, paragraph 85).

82      Where such an economic entity infringes the rules of competition, it falls to that entity, in accordance with the principle
of personal responsibility, to answer for that infringement (see, to that effect, Case C‐49/92 P *Commission*v *Anic Partecipazioni* [1999] ECR I‐4125, paragraph 145; Case C‐280/06 *ETI and Others* [2007] ECR I‐10893, paragraph 39, and *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 56).

83      The infringement of Community competition law must be attributed unequivocally to a legal person on whom fines may be imposed.
For the purposes of applying and enforcing Commission competition law decisions, it is necessary to identify, as addressee,
an entity having legal personality (see, to that effect, Joined Cases T‐305/94 to T‐307/94, T‐313/94 to T‐316/94, T‐318/94,
T‐325/94, T‐328/94, T‐329/94 and T‐335/94 *Limburgse Vinyl Maatschappij and Others*v *Commission* [1999] ECR II‐931, paragraph 978).

84      It is clear from settled case-law that the conduct of a subsidiary may be attributed to the parent company in particular where
that subsidiary, despite having a separate legal personality, does not decide independently upon its own conduct on the market,
but carries out, in all material respects, the instructions given to it by the parent company, regard being had in particular
to the economic, organisational and legal links between those two legal entities (see *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 58 and the case-law cited).

85      In such a situation, since the parent company and its subsidiary form a single economic unit and therefore form a single undertaking
for the purposes of Article 81 EC, the Commission may address a decision imposing fines on the parent company, without having
to establish the personal involvement of the latter in the infringement (see, to that effect, *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 59).

86      It is also apparent from the case‐law that, in the specific case where a parent company has a 100% shareholding in a subsidiary
which has infringed the competition rules, the parent company is able to exercise decisive influence over the conduct of the
subsidiary and there is a rebuttable presumption that the parent company does in fact exercise such influence (see A*kzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 60 and the case-law cited).

87      In those circumstances, it is sufficient for the Commission to prove that the subsidiary is wholly owned by the parent company
in order to avail itself of the presumption that the parent exercises decisive influence over the commercial policy of the
subsidiary. The Commission will then be able to regard the parent company as jointly and severally liable for payment of the
fine imposed on its subsidiary, unless the parent company, which has the burden of rebutting that presumption, adduces sufficient
evidence to show that its subsidiary acts independently on the market (see, to that effect, *Stora Kopparbergs Bergslags*v *Commission*, paragraph 70 above, paragraph 29, and *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 61).

88      While it is true that at paragraphs 28 and 29 of *Stora Kopparbergs Bergslags*v*Commission*, paragraph 70 above, the Court of Justice referred, not only to the fact that the parent company owned 100% of the capital
of the subsidiary, but also to other circumstances, such as the fact that it was not disputed that the parent company exercised
influence over the commercial policy of its subsidiary or that both companies were jointly represented during the administrative
procedure, the fact remains that those circumstances were mentioned by the Court of Justice for the sole purpose of identifying
all the elements on which the General Court had based its reasoning, and not to make the application of the presumption referred
to in paragraph 86 above subject to the production of additional indicia relating to the actual exercise of influence by the
parent company (see *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 62 and the case-law cited; Case T‐69/04 *Schunk and Schunk Kohlenstoff-Technik* v *Commission* [2008] ECR II‐2567, paragraph 57).

89      It is apparent from the contested decision that, in order to attribute liability to a parent company for the infringement
on the part of its subsidiary, the Commission took as its starting point the premiss that such attribution is possible where
the parent company and its subsidiary form a single economic unit and, as a consequence, constitute a single undertaking for
the purposes of Article 81 EC (recital 325 of the contested decision).

90      The central feature on which the Commission relied in order to establish that the parent company could be held liable for
the unlawful conduct of its subsidiary is the subsidiary’s lack of independence in deciding upon its own conduct on the market.
That lack of independence is the corollary of the exercise by the parent company of ‘decisive influence’ over the conduct
of the subsidiary, and the actual exercise of such an influence can be presumed, according to the case‐law, where a parent
company holds the entire share capital of its subsidiary (see recitals 329 and 330 of the contested decision).

91      In recital 331 of the contested decision, the Commission thus considered that, in the present case, Deltafina, Dimon Italia
and Transcatab ‘[lacked] autonomy’ given that they were wholly owned by their respective parent companies.

92      Contrary to Alliance One’s submission, namely that, in the present case, the Commission transformed a presumption *iuris tantum* into a presumption *iuris et de iure*, the Commission’s reasoning does not depart from the logic of a rebuttable presumption. Thus, as in the case of other rebuttable
presumptions in competition law, if a fact can be lawfully presumed by the Commission, it is considered to be established,
provided that the undertaking concerned does not rebut the presumption by adducing conclusive evidence to the contrary (see
*Commission* v *Anic Partecipazioni*, paragraph 82 above, paragraphs 121 and 126, and Case C‐199/92 P *Hüls* v *Commission*[1999] ECR I‐4287, paragraphs 162 and 167). Moreover, given its rebuttable nature, that presumption, which may be rebutted
in an individual case, does not lead to the automatic attribution of liability to a parent company holding 100% of the capital
of its subsidiary, which would be contrary to the principle of personal liability on which competition law is based.

93      The Commission did not therefore breach the rules governing the imputability to a parent company of the conduct of its subsidiary
by essentially holding SCC and Dimon Inc., to which Alliance One is the legal successor as the company resulting from their
merger, liable for the infringement committed by their subsidiaries Transcatab and Dimon Italia.

94      That conclusion cannot be called in question by the arguments put forward by Alliance One in reply to the Court’s written
question regarding the consequences to be inferred from *Akzo Nobel and Others*v*Commission*, paragraph 80 above. According to Alliance One, first, in that judgment, the Court of Justice misinterpreted the earlier
case‐law, in particular the judgment in *Stora Kopparbergs Bergslags*v*Commission*, paragraph 70 above, and, in any event, the case‐law is not unequivocal in this respect. Second, according to Alliance One,
the facts of *Akzo Nobel and Others*v*Commission*, paragraph 80 above, can be distinguished from the facts of the present case, since in the Akzo Nobel case a number of subsidiaries
were involved in the cartel and, consequently, it was more difficult to show that the parent company was not aware of the
anti‐competitive activities. With respect to the first argument, it is sufficient to note that it is apparent from *Akzo Nobel and Others*v*Commission*, paragraph 80 above (see also, to that effect, the Opinion of Advocate General Kokott in *Akzo Nobel and Others*v*Commission*, paragraph 80 above, ECR I‐8241, points 60 and 61) that the Court of Justice not only took into consideration the case‐law
on which Alliance One bases a large part of its reasoning, and, in particular, *Stora Kopparbergs Bergslags* v *Commission*, paragraph 70 above, but also gave an unequivocal interpretation of the earlier case-law (*Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraphs 58 to 62). As regards the second argument, it is sufficient to note that the alleged difference
between *Akzo Nobel and Others*v*Commission*, paragraph 80 above, and the present case is irrelevant, since the criterion used to attribute liability in the former case
was definitely not that of direct or indirect knowledge on the part of the parent company of the activities implemented by
the subsidiary or subsidiaries. In any event, as the Commission correctly observes, such a factor was not taken into consideration
at all in that judgment.

95      In the light of all the foregoing considerations, the Court rejects the first part of the first plea as unfounded.

2.     *Second part: the Commission ignored the evidence supplied by SCC and Dimon Inc. for the purposes of rebutting the presumption*

a)     Arguments of the parties

96      Alliance One maintains that, although they were under no obligation to do so, SCC and Dimon Inc. adduced wide and complete
evidence showing that they had neither participated in the cartel nor exercised any influence over the conduct of their subsidiaries,
and clearly established that none of the situations in which penalties had been imposed by the case-law existed in the present
case. That evidence therefore proves that SCC and Dimon Inc. did not exercise decisive influence over their Italian subsidiaries
and were not in a position to do so.

97      In addition, Alliance One takes issue with the Commission for having misinterpreted the evidence adduced by SCC and Dimon
Inc. It refers in that respect not only to the various passages of the contested decision in which the Commission examines
and rejects that evidence, but also to the Commission’s use of supporting documents.

98      According to the applicant, SCC’s and Dimon Inc.’s replies to the statement of objections made it quite clear that the two
groups were structured in a very decentralised manner, especially in the light of the specific features of the Italian raw
tobacco market. Thus, the exercise of decisive influence by the parent company would be incompatible with the needs of the
market. Furthermore, the fact that those two groups have subsidiaries on the national tobacco market of several countries,
each with its specific features, makes it impossible for them to exercise commercial influence on the subsidiaries in any
form whatsoever.

99      Transcatab and Dimon Italia, for their part, explained that they had always been autonomous companies in the market in question
and that they determined their own commercial policies in that field. As regards sales of processed tobacco, Alliance One
observes that the subsidiaries operated as independent companies vis-à-vis their customers. On that point, the applicant observes
that sales of processed tobacco within the group between September 1995 and June 2001 represented only a minimum part of Dimon
Italia’s total sales (between 20 and 30%), as most of its tobacco was sold directly to other customers.

100    In the reply, Alliance One also submits that, contrary to the Commission’s contention, there is no precedent in case‐law that
requires the parties to proceedings to demonstrate a specific feature of their group as justification for the autonomy of
a subsidiary. Moreover, SCC and Dimon Inc. clearly demonstrated that none of those elements required by the case‐law was present
in their case.

101    As regards, more specifically, the evidence which SCC provided in order to demonstrate the absence of any decisive influence
over its Italian subsidiary Transcatab, Alliance One recalls that:

–        Transcatab’s board of directors was composed mainly of Italian accountants and none of them had any previous or subsequent,
direct or indirect, link with SCC. Furthermore, SCC’s role in selecting the members of the board was limited to formally appointing
individuals designated by Transcatab’s chief executive officer, who was himself completely independent of SCC;

–        in accordance with Article 19 of Transcatab’s by-laws, its board of directors enjoyed the widest possible powers to run the
company;

–        from 4 August 1994, that is to say, before SCC acquired sole control of Transcatab, Transcatab’s conduct was determined solely
by its Chief Executive Officer (CEO), on whom, as shown in the transcript of the meeting of Transcatab’s board of directors
held on the same date, the board conferred all the powers set out in Article 19 of the by-laws relating to the management
of the ordinary and extraordinary business of the company; that situation was never altered by SCC and the CEO has always
been the same person;

–        Transcatab’s business policy was therefore determined exclusively by its CEO, as the transcripts of the meetings of the board
of directors confirm, at which, as a general rule, the CEO merely informed the other board members of the company’s commercial
situation and those board members gave their formal approval *ex post facto* to the acts of the CEO.

102    Those elements are sufficient to rebut the Commission’s presumption.

103    Alliance One disputes, next, the Commission’s argument that: (i) SCC has not been able to prove that Transcatab’s CEO was
not an emanation of SCC; (ii) in any event, the other members of Transcatab’s board of directors had executive powers; and
(iii) SCC has not proved that those members were chosen by the CEO and not appointed by SCC.

104    As regards, first, the independence of the CEO, Alliance One reiterates that it has shown that there was no link between that
officer, who had been appointed well before the acquisition of the subsidiary by SCC, and SCC. In any event, it was for the
Commission to prove that Transcatab’s management had been appointed by SCC before the latter acquired full control of Transcatab.

105    As regards, second, the executive powers of the other members of the board of directors, Alliance One observes, in the first
place, that the delegation to the CEO of ordinary and extraordinary powers to run the company was not disputed by the Commission.
In the second place, Alliance One rejects the alleged detailed evidence showing that other members of the board of directors,
for example Mr. S.M., held executive posts, and does not regard them as significant, since (i) they do not indicate that there
was shared power to run Transcatab’s business and (ii) do not show any intervention by the members of the board of directors
in the definition of Transcatab’s purchasing policy. In any event, those documents cannot assist the Commission, since they
predate the beginning of the cartel in issue.

106    It follows, moreover, from an example of the transcript of meetings of the board of directors, placed on the file by Alliance
One, that the CEO informed the other board members of the company’s commercial situation and that the board members automatically
approved *ex post facto* all the acts of the CEO. Conversely, there is no evidence that the other members of the board of directors were involved
in the company’s commercial policy.

107    Third, Alliance One maintains that the question as to whether the members of Transcatab’s board of directors were appointed
by SCC is irrelevant since, even if other members of the board had been appointed by SCC, they would have had no powers to
run Transcatab’s business.

108    It follows, moreover, from certain documents on the file that the shareholders merely approved the annual reports. Nor is
there any evidence that the CEO discussed Transcatab’s purchasing policy with the other board members, still less with the
parent company. The existence of certain contacts, which were necessary but wholly unconnected with management of local activities,
cannot constitute a criterion of proof that influence was exercised by the parent company over its subsidiary.

109    As regards, on the other hand, the evidence which Dimon Inc. provided in order to prove that it had no decisive influence
over its subsidiary Dimon Italia, Alliance One observes that:

–        Dimon Italia’s board of directors was composed of experts on the Italian raw tobacco market and Dimon Inc. did not appoint
any members of that board after acquiring control of Dimon Italia, with the exception of two persons who performed tasks linked
to financial aspects and Mr V.R. (appointed in 1998), who was senior executive of Reditab Srl., a company owned as to 50%
by his family, the other 50% being owned by Dibrell Brothers Inc., which had been acquired by Dimon Inc. at the end of 1995;
Dimon Inc. therefore delegated control of Dimon Italia to persons with great knowledge of the local market;

–        the managers responsible for purchases, namely Mr V.R. and Mr F.R. (members of the R. family) and Mr B. (former manager of
Dibrell Italia) enjoyed complete autonomy in determining Dimon Italia’s purchasing strategy, even after Dimon Inc. had acquired
control;

–        there was no overlap between, on the one hand, Dimon Italia’s management and purchasing team and, on the other, the managers
of Dimon Inc. or any other company in the Dimon group and none of the members of the board of directors was ever a member
of the board of directors of any other company in the group or held any managerial or executive post in those companies.

110    In the reply, Alliance One rejects as unfounded the Commission’s argument that Alliance One does not deny that Dimon Inc appointed
the members of the board after it acquired sole control of Dimon Italia.

111    In that regard, first, Alliance One takes issue with the Commission for having failed to mention that when Dimon Inc. acquired
Dimon Italia (at that time Reditab), the three members of Reditab’s board of directors were retained in their posts and that
no new member was appointed to Dimon Italia’s board of directors before 1 January 1996. It was on that date that the number
of board members was increased from three to five and Dimon Inc. appointed Mr V.R., the previous senior executive of Reditab
and a member of the family that founded the company, and Mr N., a purchasing expert who had never previously had any contact
with the Dimon group.

112    Following the full acquisition of Dimon Italia, Dimon Inc. appointed only two financial experts (Mr W.M., subsequently replaced
by Mr C.), who were not involved in the subsidiary’s purchasing policy and were not on the board of directors of any other
companies in the Dimon group, and, in 1998, Mr F.R., who had been connected with the company before it was acquired by Dimon
Inc.

113    Contrary to the Commission’s assertion, Mr W.M. was an employee of Dimon International Services Ltd, a sister company of Dimon
Italia, and had no connection with Dimon Inc. and had never exercised executive powers within Dimon Italia. Consequently,
the appointment of Mr W.M. cannot prove that Dimon Inc. ‘exercised’ control over Dimon Italia’s commercial policy.

114    Second, Alliance One disputes the Commission’s argument that it is sufficient to demonstrate that the parent company appointed
a single member of the board of directors to prove that it exercised actual control over its subsidiary’s conduct. According
to the case-law, the only relevant elements are whether the person appointed had the power to direct the subsidiary’s business
and whether at the same time he was also a member of the board of directors of other companies in the group. That is not true
of the persons appointed by Dimon Inc.

115    Third, Alliance One draws attention to the role played by the R family. Contrary to the Commission’s assertion, Mr V.R., as
a member of that family that previously owned Reditab, was running that company’s business at the time of its acquisition
by Dimon Inc. and continued to do so afterwards, first as purchasing manager and then as a member of the board of directors.

116    Fourth, Alliance One observes that Mr B. was a member of the board of directors before the company was acquired by Dimon Inc.
and that there is no evidence of other links between him and Dimon Inc. The fact that Mr B., as the Commission asserts, was
involved in the cartel says nothing about any links with the parent company and does not prove that the parent company was
involved in or aware of the anti‐competitive practices.

117    Fifth, the applicant takes issue with the Commission for having disregarded the fact that there was no overlap between the
management and purchasing team of Dimon Italia and the management of Dimon Inc. or that of any other company in the Dimon
group.

118    As regards, last, the documents mentioned in the contested decision relating to the alleged existence of lines of communication
between Dimon Italia and the rest of the Dimon group, Alliance One claims, first of all, that those documents are insufficient
to impute to Dimon Inc. liability for the conduct of its subsidiary, since those lines of communication do not concern Dimon
Italia’s commercial policy.

119    In particular, Alliance One claims that the documents connected with the APTI meeting are of a very general nature and do
not reflect Dimon Italia’s commercial policy. The email from Mr C. to Mr S. of 12 February 2002 indicates solely that Dimon
Italia acted as an autonomous entity on the national raw tobacco market. As regards the email from Mr B. to Mr S. of 10 May
2001, Alliance One disputes the Commission’s interpretation of that document in its defence, namely that the document shows
that Dimon Inc. was aware of the cartel, since this is a new objection and is therefore inadmissible. Nor does the document
explain or prove the Commission’s assertion that Mr S. was aware of the cartel. That assertion is also wholly unfounded, since
it is clear from the document that it refers to sales of processed tobacco (and not to purchases of raw tobacco) and since
the main objective of the meeting proposed in the document was to discuss a tobacco manufacturer customer. As regards the
documents which are intended to substantiate the Commission’s assertion that Dimon Italia drafted periodic crop reports for
other companies in the Dimon group, Alliance One disputes the conclusion which the Commission draws from them, since the Commission
relies on a wholly unfounded presumption. Nor do those documents support the conclusion that Dimon Italia was under Dimon
Inc.’s influence in determining its purchasing policy, since they relate to a different market (the market for sales of processed
tobacco) and provide only information on sales and on the general economic situation in Italy, without making any reference
to suppliers, prices or agreements with competitors. In particular, the documents make no mention of Dimon Italia’s raw tobacco
purchasing policy. Alliance One observes that, whereas in the contested decision the Commission mentions documents 2892 and
2893 as further proof of communications between the parent company and its subsidiary, in its defence it also mentions, for
the first time, documents 2894 to 2902. As those documents were produced within the context of a possible merger between Dimon
Italia and Transcatab, they cannot show that Dimon Inc. intervened in the ‘management’ of Dimon Italia and that the latter’s
commercial policy was defined at group level. As regards the email containing an evaluation by Dimon Inc. of Dimon Italia’s
business and the report drawn up by Mr N. attached thereto, it is in actual fact only a ‘last will’ of an outgoing chairman
describing the general situation of Dimon Italia. As regards, lastly, the email from Mr B. to Mr S., relating to the annual
meeting of the board of directors, Alliance One claims that it provides an overview of the company’s situation, as established
during an annual meeting of the board of directors, and that it does not in any way prove that Dimon Inc. usually received
‘detailed information’ from Dimon Italia.

120    Alliance One disputes, last, the conclusion which the Commission draws from the two new documents annexed to its defence,
namely that Mr S. was ‘a very highly placed executive at the very top of the Dimon Group’ and that Alliance One attempted
to minimise his role. In Alliance One’s submission, those documents merely confirm that Mr S. was responsible for the co-ordination
of sales of processed tobacco in Europe.

121    All in all, it follows from those documents that Dimon Italia was autonomous with respect to the definition of its commercial
policy and that the only information exchanged between it and the group was general in nature or related, at most, to specific
issues unconnected with its commercial policy.

122    Alliance One maintains, in conclusion, that it has shown that the documents on which the Commission relied in order to assert
that SCC and Dimon Inc. were responsible fail to show that the two companies were in a position to influence, or did in fact
influence, the conduct of Transcatab and Dimon Italia, respectively. Those documents do not even support the conclusion that
there were direct lines of communication between those companies.

123    In Alliance One’s submission, the documents to which the Commission refers are general documents which do not prove that the
parent companies were aware of the cartel at issue. The Commission has found no document showing that SCC or Dimon Inc. gave
instructions to their Italian subsidiaries or requested, or even received, information about their purchasing policies.

124    The Commission contends that this part of the first plea should be rejected.

b)     Findings of the Court

125    As a preliminary point, the Court observes that, as was recalled in paragraphs 86 and 87 above, where a subsidiary is wholly
owned by the parent company, the Commission is entitled to presume that the parent exercises decisive influence over the conduct
of that subsidiary, and is not required to adduce additional evidence establishing that the parent company actually exercised
such influence or was aware of the infringement or of that subsidiary’s involvement in the infringement. It is a rebuttable
presumption, which can be set aside in the face of evidence to the contrary. It is therefore for the parent company, regarded
by the Commission as jointly and severally liable for payment of the fine imposed on its subsidiary, to rebut that presumption
by adducing evidence capable of establishing that its subsidiary decides independently upon its course of action in the market
and that those two companies do not therefore constitute a single economic entity. If the parent company fails to do so, the
exercise of control is demonstrated by the fact that the presumption arising from 100% ownership of a subsidiary has not been
rebutted (see, to that effect, *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraphs 60 to 62, and the case-law cited; judgment of 30 September 2009 in Case T‐175/05 *Akzo Nobel and Others*v*Commission*, not published in the ECR, paragraph 93).

126    In order to assess whether a subsidiary decides independently upon its own conduct on the market, account must be taken of
all the relevant factors relating to the economic, organisational and legal links between the subsidiary and the parent company,
which may vary according to the specific features of each case (see, to that effect, Case C‐97/08 P *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 74, and Case C‐407/08 P *Knauf Gips* v *Commission*[2010] ECR I‐0000, paragraph 100).

127    In the present case, it is therefore necessary to ascertain whether the Commission committed an error of assessment in so
far as it considered that the arguments and evidence put forward for the purposes of showing that Transcatab and Dimon Italia
were independent in the implementation of their commercial policy, were not capable of showing that those subsidiaries conducted
themselves independently of their parent companies and that they did not constitute a single economic entity with those parent
companies.

128    The Commission devotes recitals 335 to 346 of the contested decision to an examination of the arguments and evidence put forward
by SCC and Dimon Inc., in their replies to the statement of objections, in order to prove that they did not exercise decisive
influence over the commercial policy of their subsidiaries. In particular, in recitals 335 to 340, the Commission examines
and rejects the arguments of a general nature that SCC and Dimon Inc. derive from the fact that their subsidiaries had a totally
independent local management. Next, in recitals 341 to 346 of the contested decision, the Commission examines and rejects
the more specific arguments put forward by SCC and Dimon Inc. in order to rebut that presumption.

The factors of a general nature relied on for the purposes of rebutting the presumption

129    First of all, Alliance One claims that the SCC and Dimon Inc. groups were structured in a very decentralised manner, had their
own totally independent local management, to which all functions were delegated, in the light of the specific features of
the raw tobacco markets of each Member State. Alliance One submits that producers of tobacco need, inter alia, to create a
personal relationship with their customers, namely the processors, which, *de facto*, makes the exercise of decisive influence by the parent company incompatible with the needs of the market.

130    However, as the Commission rightly stated in recital 338 of the contested decision, the fact that a subsidiary has its own
local management and its own resources does not prove, in itself, that that company decides upon its conduct on the market
independently of its parent company. The entrustment of day-to-day business to the local management of a wholly‐owned subsidiary
is a common practice and is not therefore capable of proving that subsidiaries have real independence. The same is true of
the argument that SCC and Dimon Inc. are active in dozens of countries.

131    Moreover, it should be noted that, as the Commission observed, SCC and Dimon Inc. were at the head of vertically integrated
groups, the subsidiaries concentrating on the purchase of raw tobacco and the parent companies taking responsibility for the
marketing of the processed tobacco, which tends rather to prove that Dimon Italia and Transcatab constituted a single economic
entity with their respective parent companies (see, to that effect and by analogy, Case T‐11/89 *Shell* v *Commission* [1992] ECR II‐757, paragraph 312). In this respect, no conclusion can be drawn from the fact that the parent companies operated
on separate markets and had no links in terms of customer-supplier relationships. Indeed, the division of tasks between subsidiaries
and their parent companies is a normal practice in vertically‐integrated groups which is not capable of rebutting the presumption
that SCC and Dimon Inc. in fact exercised decisive influence over the conduct of Transcatab and Dimon Italia respectively.
As regards, moreover, the argument that Dimon Italia did not sell all its production to other companies in the Dimon group,
suffice it to note that, to the extent that the table set out in the reply confirms that, between 1995 and 2000, its sales
within the group represented between 20 and 30% of its total sales, that data does not contradict the Commission’s finding
in recital 340 of the contested decision, namely that the groups in question ‘often acquire and trade the tobacco bought by
their Italian subsidiaries’.

132    As regards the argument that there is no precedent that requires parties to demonstrate a specific feature of their group
as justification for the autonomy of a subsidiary, it is sufficient to note, first, that the precedents cited by Alliance
One all concern cases in which the parent company was held liable and not cases in which the presumption was rebutted. Second,
although it is true that, in recital 339 of the contested decision, the Commission stated that SCC and Dimon Inc. had not
adduced evidence of any specific feature within their group, the fact remains that the Commission did not require at all that
such evidence be adduced. The Commission merely found, after examining the general arguments put forward by SCC and Dimon
Inc., that they had put forward evidence which was not capable of showing that their groups were in a specific situation,
namely a special situation which was out of the ordinary – the presumption being a rule based on general experience – which
would have enabled it to be inferred that the activities of the Italian subsidiaries were independent of the influence of
their parent companies. From that perspective, the characteristics of the Italian raw tobacco market do not, in themselves,
warrant the conclusion that such a specific feature existed.

The specific factors relied on for the purposes of rebutting the presumption

133    Alliance One also relies on specific arguments concerning the relationship between SCC and Transcatab, and the relationship
between Dimon Inc. and Dimon Italia, which prove, in its submission, that neither SCC nor Dimon Inc. exercised decisive influence
over their Italian subsidiaries.

–       The relationship between SCC and Transcatab

134    First, Alliance One observes that Transcatab’s board of directors was composed mainly of Italian accountants, who had no direct
or indirect link with SCC and that SCC limited itself to formally appointing individuals designated by Transcatab’s chief
executive officer, who was also completely independent of SCC.

135    Second, it submits that, from 4 August 1994, that is to say, even before SCC acquired sole control of Transcatab, the commercial
policy and, in general, the ‘conduct’ of Transcatab were determined by its CEO (presidente del consiglio di amministrazione
e amministratore delegato), on whom Transcatab’s board of directors conferred all the powers which it was authorised to do
under Article 19 of its by‐laws. Essentially, according to Alliance One, the fact that the chief executive officer at the
time of the infringement was appointed before the acquisition of Transcatab by SCC demonstrates, in the light primarily of
the wide powers at the disposal of the CEO, that SCC never influenced the conduct of its Italian subsidiary.

136    It must be stated that that argument, which corresponds almost verbatim with what SCC submitted in its reply to the statement
of objections, was examined by the Commission, in particular in recitals 341 and 342 of the contested decision. The Commission
states in those recitals that, before it acquired the entire capital of Transcatab, SCC already controlled that company with
its Italian partner and that the fact that it had not changed the management of that company after taking control of it could
not therefore be regarded as evidence that it did not exercise any influence over its subsidiary after becoming sole owner
of it. Moreover, the Commission maintained that the delegation of executive powers to Transcatab’s chief executive officer,
who, in the absence of evidence to the contrary, could be reasonably presumed to be an appointee of SCC, had not prevented
other members of the board from holding executive positions and exercising executive functions.

137    The Court observes that the Commission was correct, in the absence of any explanation by SCC, to attribute significance to
the fact that SCC, which, when it became sole shareholder, had all the powers necessary to renew partially or totally the
board of directors, took no steps to that effect. It follows that the fact that the members of the board and, in particular,
Mr J., remained in office can be attributed only to a decision by SCC, as sole shareholder of Transcatab. Moreover, the nationality
or identity of the members of the board is of no relevance whatsoever to the assessment of whether or not there was an economic
unit between SCC and Transcatab.

138    Furthermore, the fact that one person alone, namely the CEO, has considerable powers which were delegated to him by the board
might, on the contrary, demonstrate that the parent company wished to simplify the exercise of its control over its subsidiary,
specifically by confining the role of the board to marginal activities and by concentrating all the powers in the hands of
a man they trust. It is not credible that a multinational company would delegate all the powers of a subsidiary operating
on a national market, as is the case with Transcatab – or would accept, as Alliance One seems to suggest, a delegation of
powers predating the acquisition of sole control – to a natural person who, operating with complete independence and without
allegedly having been appointed by the sole shareholder, in turn chooses the members of the board, thereby depriving any other
person of any influence whatsoever over the management of the company, and who, if Alliance One’s proposition were to be accepted,
would not, *de facto*, be accountable for his actions to anyone.

139    Thus, and given also that a delegation of powers to the CEO of a subsidiary is not at all uncommon, that argument is not capable
of rebutting the presumption of control exercised by the parent company over Transcatab.

140    Moreover, the Commission, when assessing certain evidence adduced by SCC in reply to the statement of objections, was right
to take into consideration, in order to verify the credibility of SCC’s assertions, documents, such as those referred to in
recital 342 of the contested decision, indicating that, at the very least, another member of the board, Mr S.M., Executive
Vice President of the company, organised weekly meetings with the heads of all the departments of the company in order to
discuss company policy and gave instructions on a large number of issues whilst Mr J. was the CEO of the company. Alliance
One’s claim that those documents predate the infringement period cannot succeed. The Court notes that they were used by the
Commission in order to assess the credibility of the argument, submitted by SCC in its reply to the statement of objections
and reproduced by Alliance One in its written pleadings, that the delegation of powers to the CEO had the effect of depriving
any other person of any influence whatsoever over the management of the company. In so far as those documents show that, at
a point in time when the delegation of the powers to Mr J. had already been effected, another member of the Transcatab board,
in this instance Mr S.M., played a significant role in the management of Transcatab’s commercial policy, the fact that they
relate to a period preceding the infringement is of no account.

–       The relationship between Dimon Inc. and Dimon Italia

141    As regards the relationship between Dimon Inc. and Dimon Italia, Alliance One submits, first, that, when Dimon Inc. acquired
control of its Italian subsidiary, it did not appoint any of its subsidiary’s board members, with the exception of two individuals,
who performed tasks primarily related to financial aspects and had nothing to do with the purchasing policy of the company.
It asserts, second, that there was no overlapping of staff between the two companies, in particular between the managers,
the purchase team or the board members of Dimon Italia and the managers or board members of Dimon Inc. or of any other company
of the Dimon Group. It submits, lastly, that no central team of Dimon Inc. directed the purchasing strategy of its subsidiaries.
All those considerations indicate that it did not exercise decisive influence over its Italian subsidiary.

142    However, the Commission was also right to raise as an objection to Dimon Inc., in recital 341 of the contested decision, that
Dimon Inc. already had control of Dimon Italia before acquiring the entire capital of the latter. The fact that Dimon Inc.
did not change the management of Dimon Italia after taking control of it cannot therefore be regarded as evidence that Dimon
Inc. did not exercise any influence over the management of Dimon Italia after becoming sole owner of it.

143    Also in recital 341, *in fine*, of the contested decision, the Commission observes, moreover, that ‘it also appears from [Dimon Inc.’s] reply to the [statement
of objections] that after 1995 the board only comprised appointees of the Dimon group and that one of them [Mr B.] was fully
involved in the daily management of the company’. Furthermore, it is apparent from the documents in the file that, even after
the appointment of Mr F.R. to the board of Dimon Italia, Mr B. was associated with all aspects of the management of the company,
including the performance of contracts for the purchase of raw tobacco.

144    As the Commission states in the defence, that finding is sufficient in itself to prove, even without recourse to the presumption
in question, that Dimon Inc. exercised its power of control over Dimon Italia. Moreover, like Dimon Inc. in its reply to the
statement of objections, Alliance One does not appear to dispute that the board members of Dimon Italia were appointed by
Dimon Inc. after the latter acquired sole control of it.

145    As regards the argument based on the origin and the local market expertise of the board members, reference is made to the
considerations set out in paragraph 130 above. In particular, the claim that ‘[a]ll functions and responsibilities regarding
the purchase of raw tobacco in Italy were delegated to the local management of Dimon Italia’ is irrelevant. Even if it were
correct, the circumstance referred to by Alliance One does not mean that Dimon Inc. was not in a position to exercise, or
did not in fact exercise, decisive influence over Dimon Italia’s commercial conduct, in particular as regards Dimon Italia’s
activities other than purchases of raw tobacco on the Italian market. The same is true of the argument that there was no overlap
between Dimon Italia’s management and purchasing team and the managers of Dimon Inc. or any other company in the Dimon group.

The material allegedly used by the Commission to confirm Transcatab’s and Dimon Italia’s lack of independence

146    Alliance One examines recitals 343 to 346 of the contested decision and submits that the documents on which the Commission
relied in the present case are irrelevant.

147    It concludes that those documents do not prove that the parent companies were able to influence or did influence the conduct
of Transcatab and of Dimon Italia and also that they are general documents that do not prove the parent companies were aware
of the cartel in question.

148    However, as was stated in paragraph 125 above, the Commission is entitled to presume that a parent company in fact exercises
decisive influence over the conduct of a wholly‐owned subsidiary, and is not required to adduce additional evidence establishing
that the parent company actually exercised such influence or was aware of the infringement or of that subsidiary’s involvement
in the infringement.

149    Contrary to Alliance One’s claim, the documents mentioned in those recitals of the contested decision were not intended to
prove that the parent companies were able to influence or did in practice influence the conduct of their Italian subsidiaries,
nor, still less, to prove that the parent companies were aware of the cartel in question. On the contrary, the Commission
limited itself to using certain documents which were part of the administrative file in order to establish the degree of credibility
of the evidence and arguments put forward by SCC and Dimon Inc. in their replies to the statement of objections for the purposes
of rebutting the presumption of decisive influence over their respective subsidiaries.

150    In this respect, the Court would point out that the Commission did not err in referring, in those recitals, to evidence aimed
at establishing the existence of ‘lines of communication’ between parent companies and subsidiaries.

151    It is apparent from the documents in the file that several factors demonstrate the existence of such lines of communication.

152    As regards, in the first place, the existence of lines of communication between Transcatab and SCC, the Commission is right
to make reference, in recital 344 and in footnote 281 of the contested decision, to documents which were found in Mr J.’s
office indicating that Transcatab’s activities were regarded as being the activities of SCTC, Transcatab being referred to
either as part of the SCC group or as an SCTC company, and that they were analysed within the scope of the group’s activities,
including the SCC group’s sales to cigarette manufacturers. In this respect, the fact that those documents were not mentioned
in the statement of objections is of no importance, since those documents are intended merely to contradict the argument that
there were no lines of communication between subsidiary and parent company. As regards Alliance One’s argument that the information
in those documents was to be used by SCC to consolidate Transcatab’s results, it is sufficient to state, as the Commission
does, that the documents in question are not accounting documents intended for the preparation of the group’s annual reports,
but documents on commercial activities whose purpose was certainly not to enable SCC to consolidate the results of Transcatab.

153    As regards, in the second place, the existence of lines of communication between Dimon Italia and Dimon Inc., the Commission
is also right to make reference, in recital 345 and in footnotes 282 and 283 of the contested decision, to periodic crop reports,
providing information on the results obtained by Dimon Italia in Italy, addressed to companies within the Dimon group which
bought from Dimon Italia, and to other documents indicating direct intervention by the management of Dimon International and
other companies in the Dimon group in the activities of Dimon Italia.

154    As regards, first, the ‘crop reports’, and the ‘Dimon Country Profile – Italy’ of January 2000 (see footnote 282 of the contested
decision), the Court observes that the Commission was right to consider that, given that purchases are principally made within
the group (recital 340 of the contested decision), those documents were compiled for the benefit of the companies in the Dimon
group responsible for purchases. Even if it is accepted that Alliance One’s assertion that those documents were sent to customers
outside the Dimon group is correct, the fact remains that Alliance One does not state to whom they were sent, especially as
those reports contained detailed information on the purchase of raw tabacco and confidential information on the strategy and
results of Dimon Italia.

155    As regards, second, the document prepared by Dimon International comparing Dimon Italia’s and Transcatab’s facilities (see
footnote 283 of the contested decision), the Court observes that, irrespective of its content, namely the planned joint venture
in Italy between Transcatab and Dimon, it indicates that strategic questions impacting on the commercial policy of Dimon Italia
were dealt with at group level. Accordingly, that document was correctly taken into consideration in order to establish, for
the purposes of contradicting the argument advanced by Dimon Inc., the existence of lines of communication between Dimon Italia
and Dimon Inc. and not, as Alliance One claims, in order to establish that Dimon Inc. exercised decisive influence over the
commercial policy of Dimon Italia.

156    As regards, third, the report entitled ‘The Present and Future of Dimon Italia’, by the former president of the company, Mr
N., the Court observes that it concerns, inter alia, the cost and quality of purchases from producers, the weaknesses of the
company, its facilities, the need to recruit a new factory manager and to train him in ‘Dimon’s best run factory in S. America
or Africa’, the professional abilities of the members of its purchasing team and its management structure. As is stated in
footnote 283 of the contested decision, that report, which was sent to Dimon International and was brought to the attention
of the highest‐placed managers in the Dimon group, shows that detailed information concerning the Italian subsidiary and its
commercial policy circulated at group level. In this respect, the Court would also point out that, at page 4 of that report,
Mr N. complains about the ‘new and, to [his] mind, exaggerated reporting requirements of DIMON International on every aspect
of [the subsidiary’s] activities’. On the same page, Mr N. states that, although Mr B. is one of the best men in Europe for
customer relations, that advantage of the company ‘has become of less and less importance as DIMON UK organisation increases
its grip on the sales of all DIMON affiliates’. Moreover, in the email accompanying the report it is stated that the issues
arising currently at the level of Dimon Italia can be resolved by its management ‘with authority from DIMON International’
and it is proposed to ‘empower DIMON Italia Management to further reorganize the Company’. The fact, mentioned by Alliance
One, that that report was prepared by the president of Dimon Italia in order to take stock of his time in office does not
detract from the finding that, even in the light of its content, it demonstrates the existence of ‘lines of communication’
between Dimon Italia and its parent company.

157    As regards, fourth, exchanges between Dimon Italia and Mr S., it should be noted that, as the Commission correctly states
in footnote 283 of the contested decision, it is apparent from the documents in the file that those communications included
detailed information on the activities of Dimon Italia and instructions received by the latter on certain commercial activities.

158    In this respect, the Court would point out, first of all, that, as regards Mr S.’s role within the Dimon group, the contested
decision does not go beyond what Alliance One itself admits, when it states that Mr S. was responsible for the co-ordination
of sales of processed tobacco in Europe. It is also apparent from the documents in the file that Mr S.’s role within the group
was that of ‘Regional Executive – Europe’ (see, for example, the ‘Dimon Country Profile – Italy’ of January 2000) and that,
as such, he was one of the executive officers running the Dimon group. It is also apparent from an email sent to him by Mr
B., chairman of Dimon Italia, that Mr S. would meet with the chairman of Deltafina and discuss with him ‘future opportunities’.

159    Although, admittedly, Mr S. was formally only an employee in one of the companies of the Dimon group, as Alliance One claims,
the fact remains that the duties and responsibilities that he exercised within the Dimon group were at a very high level,
in particular since they concerned one of the main sectors of activity of that group and the whole of Europe.

160    The fact that Mr S., given his role within the group, was kept directly and personally informed of the activities of Dimon
Italia can therefore only confirm that there were significant lines of communication between Dimon Italia and its parent company.

161    In this respect, as regards, first, the email sent by Mr B. to Mr S., referring to an annual board meeting, it should be pointed
out that, contrary to Alliance One’s submission, that document is obviously not related to the preparation or consolidation
of Dimon Italia’s accounts, and contains strategic information about the business of the latter and its position compared
to competitors.

162    As regards, second, the document containing a power point presentation prepared for a meeting at APTI, also from Mr B. to
Mr S., it is sufficient to note that, contrary to Alliance One’s claim, it is apparent from that document that discussions
on prices took place at that meeting (see, in this respect, recital 213 of the contested decision). Moreover, in the accompanying
email Mr B. informs Mr S. of the purpose of that meeting and also mentions a meeting between Mr M., of Deltafina, and Mr S.
in this respect.

163    As regards, third, the email from Mr C. to Mr S. and Mr B., the Court notes that it states, establishing a link between purchases
and sales, as follows:

‘[Dimon Italia’s] new purchasing strategy will require the support and involvement of Dimon’s [E]uropean executive management
as it could have a big impact on our sales’.

164    As regards, lastly, the email from Mr B. to Mr S. on 10 May 2001 (see also recital 209 of the contested decision), the Court
would point out that it shows that Mr S. received detailed information on Dimon Italia’s commercial policy, relating, inter
alia, to purchasing activities, including relevant aspects for the purposes of the cartel.

Interpretation of the evidence capable of rebutting the presumption in the light of the case-law

165    According to Alliance One, Case C‐97/08 P *Akzo Nobel and Others*v*Commission*, paragraph 80 above, brought clarification to ‘what kind of evidence/arguments a parent company must submit to rebut the
presumption’. In this respect, it identifies two groups of factors, the first group relating to the conduct of the subsidiary
on the market and the second to the economic, organisational and legal links between the subsidiary and the parent company,
and submits that, with respect to the first group of factors, it is not disputed that SCC and Dimon Inc. demonstrated that
their respective subsidiaries had acted independently on the market.

166    In this respect, it is sufficient to note that the only relevant factors mentioned in Case C‐97/08 P *Akzo Nobel and Others v Commission*, paragraph 80 above, are the ‘the economic, organisational and legal links’ between the parent company and its subsidiary
(see paragraph 126 above).

167    The suggestion by Alliance One that the factors inherent in those links should be read in the light of Joined Cases T‐339/94
to T‐342/94 *Metsä-Serla and Others* v *Commission*[1998] ECR II‐1727) and Case C‐196/99 P *Aristrain* v *Commission*[2003] ECR I‐11005, and *Dansk Rørindustri and Others* v *Commission*, paragraph 80 above, must be rejected. In Alliance One’s submission, it follows from those judgments that it is not the case
that any economic, organisational or legal link is sufficient for a finding that the parent company is liable for the conduct
of its subsidiary, but that only links of that kind that are capable of tying the subsidiary’s conduct to the parent company’s
instructions are sufficient.

168    As regards, first, the passages from *Metsä‐Serla and Others* v *Commission*, paragraph 167 above, it should be recalled that that case concerned an association, Finnboard, which, by definition, was
not a subsidiary and could not form part of an undertaking or even have a commercial policy (see, with respect to the precise
nature of the legal relationship between that association and its members, Case T‐338/94 *Finnboard* v *Commission*[1998] ECR II‐1617, paragraphs 271 to 281). As regards, second, the passages from *Dansk Rørindustri* v *Commission*, paragraph 80 above, and *Aristrain* v *Commission*, paragraph 167 above, the Court observes that they do not relate to the issue of the attribution of liability to a parent
company. *Dansk Rørindustri*, paragraph 80 above, concerns the liability of companies, Henss and Isoplus, which did not have a common parent company (see,
in this respect, Case T‐9/99 *HFB and Others* v *Commission*[2002] ECR II‐1487, paragraphs 55 to 61). Similarly, in *Aristrain* v *Commission*, paragraph 167 above, the Court of Justice refused to attribute liability for the conduct of a subsidiary to a ‘sister’ company
which had not been identified as the legal person at the head of that group (see, inter alia, to that effect, *Aristrain* v *Commission*, paragraph 167 above, paragraph 98).

169    In the final analysis, as the Commission correctly states, the cases which gave rise to the three judgments relied on by Alliance
One do not relate at all to the issue of attributability of liability for the unlawful conduct of a subsidiary to its parent
company. Those three judgments merely bring clarification in the context of other situations in which joint and several liability
may be incurred, even in the absence of any relationship of control between the companies. They cannot therefore be relied
on by Alliance One.

170    In the light of all the foregoing considerations, the Court holds that the presumption that SCC and Dimon Inc. in fact exercised
decisive influence over the conduct of their subsidiaries has not been rebutted by sufficient evidence. The second part of
this plea must therefore be rejected.

3.     *Third part: breach of the rights of the defence*

171    The third part of the first plea can essentially be broken down into two complaints. The first complaint alleges that the
Commission based the contested decision, as regards the liability of the parent companies, on documents which it had not even
mentioned in the statement of objections. The second complaint alleges that the Commission also breached SCC’s and Dimon Inc.’s
rights of defence by using non‐accessible documents to demonstrate that they were liable.

172    In reply to a question put by the General Court at the hearing, Alliance One however stated that it was withdrawing the second
complaint, formal note of which was taken in the minutes of the hearing. There is therefore no longer any need to examine
that complaint.

a)     Arguments of the parties

173    Alliance One disputes the arguments which the Commission put forward in the contested decision to refute the evidence provided
by SCC and Dimon Inc. It maintains that the Commission breached the rights of defence of those undertakings and thus of Alliance
One itself. In particular, Alliance One claims that the Commission based its decision that the parent companies were liable
on documents which had not even been mentioned in the statement of objections.

174    In that regard, the applicant observes, first, that neither SCC nor Dimon Inc. was able to express its opinion on those documents,
since the Commission never informed them of the significance it might attach to them. SCC and Dimon Inc. therefore considered
that those documents were irrelevant in the present case and did not comment on them in their replies to the statement of
objections. It follows, in accordance with the case-law of the Court of Justice, that such documents are not admissible evidence
as against Alliance One, since it was never given the opportunity to express its views on them, the fact that the parties
were familiar with those documents not being sufficient to support the conclusion that they could have commented on them in
their replies to the statement of objections.

175    In the reply, Alliance One disputes the Commission’s argument that the nature of the objections remains unaltered. Comparing
the statement of objections and the contested decision, Alliance One emphasises that, especially in recitals 339 to 343 of
the contested decision, the Commission added several elements and referred to documents which had not been mentioned previously.
The ‘nature of the objections’ thus changed from a general presumption of decisive influence to a finding, based on those
new documents, that such influence had actually been exercised; yet, according to the case-law, however, the Commission cannot
rely on evidence which is not in the statement of objections without giving the undertakings in question the opportunity to
comment on those new documents. Since those documents are, in Alliance One’s submission, the only evidence on which the Commission
relies, the liability of the parent companies is not proved and the contested decision should be annulled on that point.

176    In the reply, Alliance One further asserts (i) that documents 2894 to 2902, on which the Commission relies for the first time
in the defence, are new documents and therefore inadmissible and (ii) that by freely reinterpreting in the defence the email
sent by Mr B. to Mr S. on 10 May 2001, in the sense that it contains evidence that Dimon Inc. was informed of the cartel’s
activities, the Commission is introducing an objection which is completely new and therefore inadmissible.

177    The Commission contends that this part of the first plea should be rejected.

b)     Findings of the Court

178    The Court would recall that respect for the rights of the defence in the conduct of administrative procedures relating to
competition policy constitutes a general principle of European Union law whose observance the European Union Courts ensure
(see Case C‐534/07 P *Prym and Prym Consumer* v *Commission*[2009] ECR I‐7415, paragraph 26 and the case-law cited).

179    According to settled case‐law, respect for the rights of the defence requires that the undertaking concerned must have been
afforded the opportunity, during the administrative procedure, to make known its views on the truth and relevance of the facts
and circumstances alleged and on the documents used by the Commission to support its claim that there has been an infringement
of the Treaty (Joined Cases 100/80 to 103/80 *Musique Diffusion française and Others* v *Commission* [1983] ECR 1825, paragraph 10; Case C‐310/93 P *BPB Industries and British Gypsum* v *Commission* [1995] ECR I‐865, paragraph 21).

180    Article 27(1) of Regulation No 1/2003 reflects that principle in so far as it provides that the parties are to be sent a statement
of objections which must clearly set out all the essential matters on which the Commission relies at that stage of the procedure
(see, to that effect, *Aalborg Portland and Others* v *Commission*, paragraph 80 above, paragraph 67), to enable the parties concerned properly to identify the conduct complained of by the
Commission and to defend themselves properly before the Commission adopts a final decision. That obligation is satisfied if
the final decision does not allege that the persons concerned have committed infringements other than those referred to in
the statement of objections and takes into consideration only facts on which the persons concerned have had the opportunity
of stating their views (see, to that effect, Case T‐213/00 *CMA CGM and Others* v *Commission* [2003] ECR II‐913, paragraph 109 and the case-law cited).

181    However, that may be done summarily and the decision is not necessarily required to be a replica of the statement of objections
(*Musique Diffusion française and Others* v *Commission*, paragraph 179 above, paragraph 14), since the statement is a preparatory document containing assessments of fact and of
law which are purely provisional in nature (see, to that effect, Joined Cases 142/84 and 156/84 *British American Tobacco and Reynolds Industries* v *Commission*[1987] ECR 4487, paragraph 70). Thus, it is permissible for the Commission to supplement the statement of objections in the
light of the parties’ replies, whose arguments show that they have actually been able to exercise their rights of defence.
The Commission may also, in the light of the administrative procedure, revise or supplement its arguments of fact or law in
support of its objections (see, to that effect, Case T‐86/95 *Compagnie Générale Maritime and Others* v *Commission* [2002] ECR II‐1011, paragraph 448, and Case T‐310/01 *Schneider Electric* v *Commission*[2002] ECR II‐4071, paragraph 438).

182    Moreover, the Court of Justice has stated that the taking into account of an argument put forward by an undertaking during
the administrative procedure, without it having been given the opportunity to express an opinion in that respect before the
adoption of the final decision, cannot as such constitute an infringement of its rights of defence (order in Case C‐497/99 P
*Irish Sugar* v *Commission*[2001] ECR I‐5333, paragraph 24).

183    Lastly, it should be recalled that, according to the case-law, the rights of the defence are infringed where it is possible
that the outcome of the administrative procedure conducted by the Commission might have been different as a result of an error
committed by it. An applicant undertaking establishes that there has been such an infringement where it adequately demonstrates,
not that the Commission’s decision would have been different in content, but rather that it would have been better able to
ensure its defence had there been no error, for example because it would have been able to use for its defence documents to
which it was denied access during the administrative procedure (see, to that effect, Case C‐194/99 P *Thyssen Stahl* v *Commission*[2003] ECR I‐10821, paragraph 31 and the case-law cited, and *Knauf Gips* v *Commission*, paragraph 126 above, paragraph 28).

184    In the present case, Alliance One alleges that the Commission relied, in the contested decision, on documents which were not
mentioned in the statement of objections. In the reply, it adds that the Commission relied in the defence on new documents,
which are therefore inadmissible, and that the Commission also freely reinterpreted a document, which Alliance One submits
is a new objection and therefore inadmissible.

185    The Court observes that, in the statement of objections, the Commission, in order to justify attributing to SCC and Dimon
Inc. liability for the cartel offences of their wholly‐owned Italian subsidiaries, was entitled, in principle, in the light
of the case‐law set out in paragraphs 86 to 88 above, to limit itself to establishing the distribution of the capital between
subsidiaries and parent companies (see points 336 to 338 of the statement of objections). Pursuant to that case‐law, in its
final decision, the Commission was required to adopt a position on the arguments relied on by the parties in reply to that
statement of objections (see recitals 335 et seq. of the contested decision), by which they sought to rebut the presumption
in question.

186    Moreover, it must be stated that, contrary to Alliance One’s submission, the Commission did not change in any way at all in
the contested decision, either in terms of the law or the facts, the objections, the criterion used to attribute liability
to SCC and Dimon Inc. or the evidence on which it relies. In this respect, it is apparent from recitals 328 to 334 of the
contested decision, read together, that the Commission maintained its conclusion, clearly set out in points 336 to 338 of
the statement of objections, that SCC and Dimon Inc.’s liability resulted, in principle, from the fact they had 100% control
of their subsidiaries, which, moreover, is not disputed by Alliance One. It is only in the context of the assessment of the
arguments and evidence put forward by the parties during the administrative procedure, in the exercise of their rights of
defence, that the Commission deals, in recitals 335 to 346 of the contested decision, with certain specific aspects and documents
concerning the relationships between SCC and Transcatab, and Dimon Inc. and Dimon Italia, respectively and, in doing so, refers
to the documents in the administrative file. The assessment of those aspects and documents was thus not capable of affecting
the efficacy of the exercise of SCC’s and Dimon Inc.’s rights of defence, especially as they had access to those documents
– which were in any event already in their possession – during the administrative procedure.

187    Moreover, it is apparent from the documents in the file that SCC and Dimon Inc., to which Alliance One is the legal successor,
were able to respond to the objection expressly set out in the statement of objections addressed to them and to set out their
defence at the administrative hearing before the Hearing Officer. The rule that the parties should be heard was therefore
observed during the administrative procedure.

188    In any event, it should also be recalled that, as the Court of Justice has held, since the Commission is not required, as
regards the imputability of the infringement, to submit, at the stage of the statement of objections, evidence other than
proof of the shareholding of the parent company in its subsidiaries, the argument relating to the infringement of the rights
of defence cannot be accepted (see, to that effect, Case C‐97/08 P *Akzo Nobel and Others*v*Commission*, paragraph 80 above, paragraph 64).

189    Lastly, the argument, raised in the reply, alleging that certain documents placed in the file by the Commission were inadmissible,
and that the Commission freely reinterpreted one of those documents, cannot succeed. That argument is based on the incorrect
premiss that the Commission is using those documents as another means of substantiating its finding that the parent companies
were liable. Moreover, the Court notes that, contrary to what Alliance One submits, the documents prepared by Dimon International
comparing Dimon Italia’s and Transcatab’s facilities were cited in footnote 283 of the contested decision.

190    The third part of this plea must therefore be rejected.

4.     *Fourth part: breach of the rules relating to allocation of the burden of proof*

a)     Arguments of the parties

191    Alliance One observes, first of all, that since the Commission has been unable to prove that the parent companies were involved
in the cartel, the burden of proof remains with the Commission.

192    Even if one were to accept that the presumption is applicable in the present case, the fact none the less remains that, in
the light of the evidence which SCC and Dimon Inc. submitted in their replies to the statement of objections, it was still
for the Commission to prove their liability.

193    In effect, that evidence rebutted the Commission’s presumptions. The Commission, on the other hand, instead of adducing sufficient
evidence to refute SCC’s and Dimon Inc.’s allegations and thereby establish their liability, relied in substance on other
presumptions to refute their arguments or to deny that the evidence which they had adduced had any value.

194    By rejecting all the evidence and all the arguments put forward by SCC and Dimon Inc. on the sole basis of general statements
about their inability to convince it, the Commission failed to develop adequate reasoning with respect to that evidence and
those arguments. It is therefore not easy to know what elements, other than those already submitted, should be presented by
an undertaking in order to convince the Commission that it did not exercise any influence over its wholly‐owned subsidiary.

195    What the Commission therefore requires is in reality a *probatio diabolica*, in other words proof that it is in practice impossible to provide in so far as it should be ‘negative’ proof that the undertakings
in question did not intervene in the decisions taken by their subsidiaries.

196    The Commission contends that this part of the first plea should be rejected.

b)     Findings of the Court

197    Alliance One essentially submits that it is not possible for a parent company to adduce direct, ‘positive’ and irrefutable
evidence that it did not exercise any influence over the conduct of its subsidiary on the market, since that would amount
to requiring a *probatio diabolica*.

198    In this respect, it is sufficient to point out that, contrary to Alliance One’s claim, the parties concerned are not required
to adduce direct and irrefutable evidence of the independence of the subsidiary’s conduct on the market but only to submit
evidence capable of demonstrating that independence (see paragraph 125 above).

199    The fact that, in the present case, for the purposes of rebutting the presumption of liability, Alliance One did not succeed
in demonstrating that the subsidiaries of the parent companies, to which it is the legal successor, decided independently
upon their conduct on the market does not mean, contrary to Alliance One’s claim, that that presumption cannot under any circumstances
be rebutted.

200    Furthermore, the Court would also point out that, given the nature of the presumption, which makes it possible to infer from
a known fact proof of an unknown fact, it is entirely logical that the person against whom the presumption applies should
have, in principle, to prove that the fact presumed is incorrect. However, that does not mean that the presumption becomes
irrebuttable, since, in the case in point, that proof has to be sought within the sphere of the person against whom the presumption
applies.

201    It follows that Alliance One’s argument is not well founded and must be rejected.

202    It is also necessary to reject the claim, made by Alliance One in reply to a written question put by the Court that, according
to Case C‐97/08 P *Akzo Nobel and Others*v*Commission*, paragraph 80 above, the only consequence deriving from the presumption in question is the reversal of the burden of proof,
and not, as the Commission allegedly contends, that such burden is more onerous for the other party than the burden resting
on the Commission.

203    In the present case, the Commission did not indicate what ‘level’ of proof was required, but merely found that the evidence
adduced by SCC and Dimon Inc. was not capable of rebutting the presumption.

204    The fourth part of this plea must therefore also be rejected.

205    In the light of the foregoing considerations, the first plea must be rejected in its entirety.

B –  *Second plea: breach of Article 23(2) of Regulation No 1/2003 and also breach of the principle of proportionality in the fixing
of the final amount of the fine*

1.     *Arguments of the parties*

206    According to Alliance One, the amount of the fine imposed jointly and severally on Transcatab, Dimon Italia and itself, as
the legal successor of SCC and Dimon Inc., breaches Article 23(2) of Regulation No 1/2003, in so far as the fine exceeds the
threshold of 10% of the turnover of each subsidiary. In view of their respective turnovers, the maximum amount of the fines
that the Commission was entitled to impose was EUR 3.23 million in Transcatab’s case and EUR 3.99 million in Dimon Italia’s
case, instead of EUR 14 million and EUR 10 million, respectively.

207    Alliance One further claims that by imposing a total fine of EUR 24 million on it, the Commission breached the principle of
proportionality. In particular, the Commission disregarded, when fixing the starting amount, the fact that SCC and Dimon Inc.
had already merged at the time of the adoption of the contested decision and that, therefore, only Transcatab was still part
of the new group whereas Dimon Italia (with its 10% market share) had been sold to third parties. Since it was left with only
a 10% market share, Alliance One criticises the Commission for having breached the principle of proportionality by setting
the starting amount of its fine at an amount similar to that imposed on Deltafina (Universal), notwithstanding that the latter
held 25% of the market.

208    The Commission contends that this plea should be rejected.

2.     *Findings of the Court*

209    There are two parts to this plea. Alliance One complains that the Commission exceeded the threshold of 10% of the turnover
of Transcatab and Dimon Italia. Moreover, it complains that the Commission breached the principle of proportionality, in so
far as the starting amount of its fine approaches that of Deltafina (Universal), notwithstanding the significant difference
between the two groups in terms of market share.

210    The Court observes that the first part of this plea is closely connected with the first plea, in so far as the rejection of
the first plea necessarily has an effect on the merits of this part. Consequently, in the light of the considerations which
gave rise to the rejection of the first plea, the Court concludes that the Commission did not err in taking the consolidated
turnover of Dimon Inc. (parent company of Dimon Italia during the infringement) and of SCC (parent company of Transcatab during
the infringement), which merged on 13 May 2005 into the new entity Alliance One, as reference points for the calculation of
the upper limit of 10% of turnover laid down in Article 23(2) of Regulation No 1/2003 (see, to that effect, Case T‐175/05
*Akzo Nobel and Others*v*Commission*, paragraph 125 above, paragraph 114).

211    That maximum amount must be calculated on the basis of the total turnover of all the companies constituting the economic entity
acting as an undertaking for the purposes of Article 81 EC, since only the total turnover of the component companies can constitute
an indication of the size and economic power of the undertaking in question (see, to that effect, *HFB and Others* v *Commission*, paragraph 168 above, paragraphs 528 and 529, and Case T‐175/05 *Akzo Nobel and Others*v*Commission*, paragraph 125 above, paragraph 114).

212    The first part of the second plea must therefore be rejected as unfounded.

213    As regards the second part of this plea, alleging breach of the principle of proportionality, the Court observes, as the Commission
rightly states, that, under the guise of breach of the principle of proportionality, Alliance One is in reality raising a
question of the succession of undertakings. Alliance One is suggesting, in substance, that it should be held liable only for
the fine imposed on Transcatab (SCC) and not for the fine imposed on Dimon Italia, since the latter – which held 10% of market
share during the infringement period – does not belong to the new group, having been sold to third parties before the adoption
of the contested decision.

214    In this respect, it is not disputed that Alliance One was held liable for the infringement in its capacity as legal successor
of the parent companies SCC and Dimon Inc. Moreover, that is also apparent from recital 349 of the contested decision, according
to which, since Alliance One is the legal successor of the (SCC and Dimon Inc.) groups to which Transcatab and Dimon Italia
belonged during the infringement period, it is on that basis that it is considered an addressee of the contested decision.

215    According to settled case-law, it falls, in principle, to the legal or natural person managing the undertaking in question
when the infringement was committed to answer for that infringement, even if, when the decision finding the infringement was
adopted, another person had assumed responsibility for operating the undertaking (*Stora Kopparbergs Bergslags* v *Commission*, paragraph 70 above, paragraph 37; *HFB and Others* v *Commission*, paragraph 168 above, paragraph 103, and Case T‐161/05 *Hoechst* v *Commission*[2009] ECR II‐3555, paragraph 50).

216    The Court of Justice has also stated that when an entity that committed an infringement of the competition rules is subject
to a legal or organisational change, that change does not necessarily create a new undertaking free of liability for its predecessor’s
infringements of the competition rules, when, from an economic point of view, the two are identical (see *ETI and Others*, paragraph 82 above, paragraph 42 and the case-law cited).

217    For the effective enforcement of competition law it may become necessary, by way of exception, to attribute a cartel to the
new operator of the entity which participated in the cartel, in a situation where that new entity may, in economic terms,
be regarded as the successor to the original operator (see, to that effect, the Opinion of Advocate General Kokott in *ETI and Others*, paragraph 82 above, points 75 to 78).

218    That ‘economic continuity’ test applies in specific circumstances, such as where the legal person responsible for running
the undertaking has ceased to exist in law after the infringement has been committed (*Commission* v *Anic Partecipazioni*, paragraph 82 above, paragraph 145).

219    In the present case, it is undisputed that the infringement in question was committed by the entities managed, at the material
time, by SCC and Dimon Inc. Those two entities ceased to exist in law after the infringement was committed, inasmuch as they
produced, following their merger in 2005, the new entity Alliance One.

220    When an undertaking ceases to exist upon being merged with a purchaser, the latter takes on its assets and liabilities for
infringements of competition law. In such cases, the liability for the infringement committed by the undertaking taken over
may be attributed to the purchaser (see Joined Cases T‐259/02 to T‐264/02 and T‐271/02 *Raiffeisen Zentralbank Österreich and Others* v *Commission*[2006] ECR II‐5169, paragraph 326 and the case-law cited).

221    It is on the basis of those principles that Alliance One remains liable for the infringement committed by Dimon Italia, notwithstanding
the fact that Dimon Italia was transferred to third parties. The situation of Mindo is different in this respect, since, as
the case‐law has made clear, the principle of personal liability is not called into question by the principle of economic
continuity in cases where, as in the present case, an undertaking involved in the cartel has been transferred to an independent
third party and there is no structural link between the initial operator and the new operator (see, to that effect and by
analogy, *Hoechst* v *Commission*, paragraph 215 above, paragraph 61).

222    It follows that, in the present case, the Commission was entitled to attribute liability for the infringement committed by
Transcatab (SCC) and Dimon Italia (Dimon Inc.) to Alliance One.

223    Moreover, it should be added that, as the Commission maintains, it is not relevant to refer to Alliance One’s market share
at the time when the contested decision was adopted, as Alliance One submits, since the market shares used to determine the
starting amount of the fines were, as is apparent from recitals 372 and 373 of the contested decision, those of the undertakings
involved at the end of the infringement, namely in 2001.

224    The second part of this plea must therefore also be rejected.

225    In the light of the foregoing considerations, the second plea must be rejected in its entirety.

C –  *The third plea: error of law and of fact and also breach of the principle of proportionality and failure to state reasons
in determining the multiplier*

226    The third plea may be broken down into three parts. The first part is based, in substance, on the ‘sufficient deterrent effect’
of the fine and also to the Commission’s practice in taking decisions. The second part alleges breach of the principle of
proportionality and also failure to state reasons in that the multiplier applied to Alliance One International is higher than
that applied to Deltafina. The third part alleges inconsistency in the Commission’s reasoning when applying the multiplier
to Mindo.

227    In reply to a question put by the Court at the hearing, Alliance One stated however that the second part of this plea was
the result of a clerical error and that it was withdrawing it, formal note of which was taken in the minutes of the hearing.
Accordingly, there is no longer any need to examine it.

1.     *First part: the sufficient deterrent effect and the Commission’s practice in adopting decisions imposing fines*

a)     Arguments of the parties

228    Alliance One disputes the application of a multiplier of 1.25 to the starting amount of the fines imposed on Transcatab and
Dimon Italia, which were set at EUR 10 million.

229    In particular, the applicant maintains that the turnovers of their parent companies did not justify the application of a multiplier
and that, in view of the size of SCC and Dimon Inc. and the fact that they were not aware of their Italian subsidiaries’ practices
on the raw tobacco market, a fine of EUR 10 million was sufficiently deterrent in the present case. In addition, the Commission
should also have taken into account the small size of the geographic market concerned by the infringement.

230    Alliance One refers, next, to the Commission’s practice in taking decisions and compares the turnovers of SCC and Dimon Inc.
and the level of the fines imposed on their subsidiaries with those of the undertakings on which sanctions were imposed by
the Commission in the cases to which it refers, in order to demonstrate that the application of a multiplier was not justified
in the present case by the need to achieve a sufficient deterrent effect.

231    In the reply, Alliance One further submits that by applying a multiplier separately to Transcatab and to Dimon Italia, the
Commission exceeded the limits of its discretion and also departed from the Guidelines on the method of setting fines imposed
pursuant to Article 15(2) of Regulation No 17 and Article 65(5) [CS] (OJ 1998 C 9, p. 3; ‘the Guidelines’), which state that
an adjustment of the basic amount of the fine should not be applied automatically in the case of multinational companies but
should be applied only if the need to ensure a sufficient deterrent effect so requires.

232    Alliance One thus concludes that the application of a multiplier of 1.25 to Transcatab and Dimon Italia is not justified and
it requests the Court to reduce the amount of the fines accordingly.

233    The Commission disputes Alliance One’s arguments.

b)     Findings of the Court

234    It must be borne in mind that the purpose of the penalties laid down in Article 23 of Regulation No 1/2003 is to suppress
illegal activities and to prevent any recurrence. Deterrence is therefore one objective of the fine (see, to that effect,
Case T‐15/02 *BASF* v *Commission*[2006] ECR II‐497, paragraphs 218 and 219 and the case-law cited, and Case T‐175/05 *Akzo Nobel and Others*v*Commission*, paragraph 125 above, paragraph 150).

235    The need to ensure that the fine has a sufficient deterrent effect requires that the amount of the fine be adjusted in order
to take account of the desired impact on the undertaking on which it is imposed, so that the fine is not rendered negligible,
or on the other hand excessive, notably by reference to the financial capacity of the undertaking in question, in accordance
with the requirements resulting from, first, the need to ensure that the fine is effective and, second, respect for the principle
of proportionality (Case T‐279/02 *Degussa* v *Commission*[2006] ECR II‐897, paragraph 283; *Hoechst* v *Commission*, paragraph 215 above, paragraph 379, and Case T‐175/05 *Akzo Nobel and Others*v*Commission*, paragraph 125 above, paragraph 154).

236    The Court notes that, in the present case, the Commission applied the method laid down in the Guidelines, even if it did not
make express reference to them, which mention the deterrent purpose in Section 1A thereof dealing with the gravity of infringements.
More specifically, the fourth paragraph of that section states that it will be necessary ‘to set the fine at a level which
ensures that it has a sufficiently deterrent effect’.

237    That purpose is mentioned in the heading of section 2.6.3.2 of the contested decision (‘Individual weight and deterrence’)
and, in particular, in recitals 374 and 375 thereof. The Commission decided to apply a multiplier of 1.5 – an increase of
50% – to the starting amount of the fine set for Deltafina (Universal), and of 1.25 – an increase of 25% – to the starting
amount of the fine set for Dimon Italia (Dimon Inc.) and Transcatab (SCC) in order to ensure that the fine had a sufficiently
deterrent effect; that effect would be lacking if the starting amount were to be limited to reflecting solely the market position
of those undertakings. The Commission relied, in particular on their respective worldwide turnovers of USD 3.276 billion,
USD 1.311 billion and USD 0.896 billion in 2005, in order to take account of the ‘considerable economic and financial strength’
of those groups, in the light of the fact that they also represent the biggest tobacco merchants in the world and operate
at different levels of business in the tobacco industry and in different geographic markets.

238    First, in arguing that the starting amount of EUR 10 million is already sufficiently deterrent, Alliance One does not substantiate
its assertion that the amount of the fine, had it been determined without taking into account the multiplier for deterrent
effect, would have been sufficient to ensure that the fine had such effect (see, to that effect, Case C‐413/08 P *Lafarge* v *Commission*[2010] ECR I‐0000, paragraph 107).

239    In any event, the Court would point out that that argument is based on a false premiss, namely that the increase of the fine
in question is based on an assessment that a particular amount of a fine is appropriate to the deterrent objective of the
fine assessed in the light of the size and overall resources of the undertakings.

240    It is not apparent from the contested decision that the operation whereby account is taken of size and overall resources for
the purposes of deterrence is part of such an assessment. By the increase in the starting amounts set out in recital 376 of
the contested decision, the Commission, regardless of the size of those amounts, in reality merely applied – to ensure the
deterrent objective of the fines – differential treatment to the participants in the same cartel to take account of the way
in which they are actually affected by the fine. That differentiation is carried out by means of multipliers set in the light
of the size and overall resources of the undertakings, irrespective of the size of the amounts to which those multipliers
are applied (see, to that effect, *BASF* v *Commission*, paragraph 234 above, paragraph 241).

241    The Commission was therefore right to find that, given the size and overall resources of the SCC and Dimon Inc. groups, assessed
on the basis of the total turnover for the business year ending on 31 March 2005, it was appropriate to increase for the purposes
of deterrence the fine to be imposed on them and that, contrary to Alliance One’s claim, the question whether they were aware
of the practices of their Italian subsidiaries could not be considered to be of any importance in this connection (see, in
this respect, paragraph 125 above).

242    As regards, second, the argument based on sufficient deterrent effect in the light of the Commission’s practice when setting
multipliers, it is sufficient to point out that the Commission’s practice in earlier decisions does not itself serve as a
legal framework for fines imposed in competition matters, since that framework is defined solely in Regulation No 1/2003 and
the Guidelines (see, to that effect, Joined Cases C‐125/07 P, C‐133/07 P, C‐135/07 P and C‐137/07 P *Erste Group Bank and Others* v *Commission*[2009] ECR I‐8681, paragraph 233 and the case‐law cited, and Case T‐203/01 *Michelin* v *Commission*[2003] ECR II‐4071, paragraph 292).

243    As regards, third, the argument based on the very limited size of the geographic market, in the first place, the Court would
point out that the cartel in question was national and was not limited, contrary to what Alliance One seems to suggest, to
the tobacco-producing regions. The cartel established by the processors concerned the purchasing market and not the production
market, which is concentrated in certain regions of the Italian peninsula (see recital 83 of the contested decision). In the
second place and in any event, the Court observes that that issue has no connection with the application of the multiplier.
The size of the geographic market is a factor that the Commission takes into consideration when assessing the gravity of the
infringement (see, in the present case, recitals 365 and 366 of the contested decision). That factor corresponds to an objective
and intrinsic feature of the infringement, whereas the application of a multiplier for the purposes of deterrence presupposes
that the objective characteristics of the participants, such as their size and economic resources, are taken into account.
Moreover, the very wording of the fourth paragraph of Section 1A of the Guidelines supports that proposition, inasmuch as
the taking into consideration of the factors which justify the application of a deterrence factor is effected irrespective
of the nature of the infringement, its actual impact on the market and the size of the geographic market (see, to that effect,
*Degussa* v *Commission*, paragraph 235 above, paragraph 273). That argument must, therefore, be rejected as ineffective.

244    As regards, fourth, the argument in the reply that the Commission departed in the present case from the Guidelines, in so
far as those guidelines prevent the application of an automatic increase in the basic amount of the fine to multinational
groups, the Court finds that that argument has no factual basis. It is apparent from the contested decision that, when setting
the starting amount, the Commission first of all assessed the specific weight of each undertaking, according to its market
share, and then took into account the economic and financial power of the multinational groups to which the undertakings which
committed the infringement belonged, in order to ensure that that amount had a sufficiently deterrent effect. Thus, the increase
in that amount was not applied automatically at all.

245    In the light of those considerations, the Court concludes that the Commission did not err in increasing the starting amount
of the fines imposed on SCC and Dimon Inc. in order to ensure that they had a sufficiently deterrent effect.

2.     *Third part: inconsistency in the reasoning which the Commission employed when applying the multiplier to Mindo*

a)     Arguments of the parties

246    Alliance One takes issue with the Commission for having employed inconsistent reasoning in not applying a multiplier to Mindo,
on the ground that Mindo no longer had any ties with it and was therefore a separate undertaking. Since Alliance One International
is liable for the fine imposed on Dimon Italia (Mindo), if a multiplier is not applicable to Dimon Italia (Mindo) it is even
less applicable to Alliance One.

247    By applying a multiplier separately to Dimon Italia and to Transcatab on the ground that they belonged to two multinational
groups at the time of the infringement, the Commission failed to take account of the fact that at the time when the contested
decision was adopted and the fine was payable, only Transcatab still formed part of a multinational group, while Dimon Italia
had been sold in the meantime.

248    Furthermore, in view of the deterrent effect pursued by the application of the multiplier, the application of such a multiplier
is justified only with respect to the company which committed the unlawful act and not to a company which was wholly unconnected
with the cartel and whose sole link with the company directly involved is that it held that company’s shares in the past.

249    Since Mindo has not ceased to exist, any multiplier should be applied to it, in its capacity as a direct participant in the
cartel. An unacceptable consequence of the criterion used by the Commission is, according to Alliance One, that the company
that directly committed the infringement receives a lighter penalty than the company that previously controlled it, which
not only did not participate in the infringement and was not even aware of its existence, but no longer even has any links
with that company.

250    All in all, in Alliance One’s submission, the Commission cannot hold two companies jointly and severally liable for different
and separate amounts of the same fine, as it has done in the present case.

251    The Commission disputes Alliance One’s arguments.

b)     Findings of the Court

252    First of all, the Court would point out that in the present case the Commission rightly took account of the total turnover
of the parent companies, namely Dimon Inc. and SCC, in order to calculate the multiplier, and not solely that of the subsidiaries
concerned, given that parent company and subsidiary, as was observed in the analysis of the first plea, constituted a single
undertaking under Article 81 EC (see, to that effect, Joined Cases T‐101/05 and T‐111/05 *BASF and UCB* v *Commission*[2007] ECR II‐4949, paragraph 49, and Case T‐410/03 *Hoechst* v *Commission*[2008] ECR II‐881, paragraph 379). Moreover, the application of a multiplier in respect of deterrent effect was justified
in the present case specifically by the fact that the undertakings which committed the infringement belonged to multinational
groups (see recital 374 of the contested decision).

253    In footnote 291 in recital 374 of the contested decision, the Commission states that the application of a multiplier in respect
of the fine imposed on Mindo (formerly Dimon Italia) is justified on the basis of the joint and several liability of Alliance
One, whereas as far as Mindo’s own liability is concerned, the application of a multiplier to it would not be justified as
it has severed all ties with its shareholder. However, in view of the capping of Mindo’s liability within 10% of its turnover,
the Commission concluded that it was unnecessary to calculate a separate starting amount in its respect. It follows that the
argument that the Commission did not take account of the situation at the time of the adoption of its decision has no factual
basis.

254    In recitals 403 and 404 of the contested decision (in section 2.6.3.6, entitled ‘Resulting fines and application of the upper
limit to the fine’), the Commission clarifies Mindo’s situation. In particular, in recital 404 of the contested decision,
it states:

‘... the joint and several liability of Mindo (which currently maintains no links with the former Dimon group) should be apportioned
within the 10% of its turnover in its most recent business year (that is to say, EUR 3[.]99 million)’.

255    Where the economic entity has subsequently broken up, each addressee of the decision is entitled to have that ceiling applied
individually to it (judgment of 15 June 2005 in Joined Cases T‐71/03, T‐74/03, T‐87/03 and T‐91/03 *Tokai Carbon and Others* v *Commission*, not published in the ECR, paragraph 390, and judgment of 13 September 2010 in Case T‐26/06 *Trioplast Wittenheim* v *Commission*, not published in the ECR, paragraph 113).

256    However, it must be stated that, in the present case, the question of the application of a multiplier in respect of deterrence
to Mindo was of no practical consequence because its fine was limited to 10% of its turnover. Alliance One’s argument is therefore
ineffective.

257    In any event, an undertaking’s overall resources must be assessed, so as properly to achieve the objective of deterrence,
in accordance with the principle of proportionality, at the date when the fine is imposed, which Alliance One does not moreover
contest (see, to that effect, *Deguss*a v *Commission*, paragraph 235 above, paragraph 285).

258    The Commission cannot therefore be criticised for having taken into consideration, when determining the increase in respect
of deterrent effect, the turnover achieved by the groups whose merger occurred between the end of the infringement and the
adoption of the contested decision.

259    The Commission was also right to hold Mindo jointly and severally liable for payment of the fine with Alliance One to the
extent of EUR 3.99 million, while Alliance One remains liable for payment of the total amount of the fine, namely EUR 10 million.

260    It follows from all those considerations that this plea must also be rejected.

261    It follows that the action must be dismissed in its entirety, and there is no need, in the present case, to examine the admissibility
of the second and third heads of claim put forward by Alliance One.

**Costs**

262    Under Article 87(2) of the Rules of Procedure, the unsuccessful party is to be ordered to pay the costs if they have been
applied for in the successful party’s pleadings. Since Alliance One has been unsuccessful, it must be ordered to pay the costs,
in accordance with the form of order sought by the Commission.

On those grounds,

THE GENERAL COURT (Third Chamber)

hereby:

1.      **Dismisses the action;**

2.      **Orders Alliance One International, Inc. to pay the costs.**

| Azizi | Cremona | Frimodt Nielsen |
| ----- | ------- | --------------- |

Delivered in open court in Luxembourg on 9 September 2011.

[Signatures]

Table of contents

Background to the dispute

A –  Administrative procedure

B –  Contested decision

1.  Addressees of the contested decision

2.  Determination of the amount of the fines

Procedure and forms of order sought by the parties

Law

A –  First plea: breach of the rules governing the imputability to a parent company of the infringements committed by its
subsidiary, and also breach of the rights of the defence

1.  First part: the Commission breached the rules governing the imputability to the parent company of the practices of its
subsidiary

a)  Arguments of the parties

b)  Findings of the Court

2.  Second part: the Commission ignored the evidence supplied by SCC and Dimon Inc. for the purposes of rebutting the presumption

a)  Arguments of the parties

b)  Findings of the Court

The factors of a general nature relied on for the purposes of rebutting the presumption

The specific factors relied on for the purposes of rebutting the presumption

–  The relationship between SCC and Transcatab

–  The relationship between Dimon Inc. and Dimon Italia

The material allegedly used by the Commission to confirm Transcatab’s and Dimon Italia’s lack of independence

Interpretation of the evidence capable of rebutting the presumption in the light of the case-law

3.  Third part: breach of the rights of the defence

a)  Arguments of the parties

b)  Findings of the Court

4.  Fourth part: breach of the rules relating to allocation of the burden of proof

a)  Arguments of the parties

b)  Findings of the Court

B –  Second plea: breach of Article 23(2) of Regulation No 1/2003 and also breach of the principle of proportionality in the
fixing of the final amount of the fine

1.  Arguments of the parties

2.  Findings of the Court

C –  The third plea: error of law and of fact and also breach of the principle of proportionality and failure to state reasons
in determining the multiplier

1.  First part: the sufficient deterrent effect and the Commission’s practice in adopting decisions imposing fines

a)  Arguments of the parties

b)  Findings of the Court

2.  Third part: inconsistency in the reasoning which the Commission employed when applying the multiplier to Mindo

a)  Arguments of the parties

b)  Findings of the Court

Costs

---

- Language of the case: English.