Form of cash incentive award agreement



 Exhibit 10.4 
 MASSEY ENERGY COMPANY 
 Incentive Award Agreement 

(Based on Cumulative Earnings Before Taxes) 

THIS AGREEMENT dated as of the 23rd day of November, 2010, between MASSEY ENERGY COMPANY, a
Delaware corporation (the “Company”), and [                    ] (“Participant”) is made pursuant and subject to the
provisions of the Massey Energy Company 2006 Stock and Incentive Compensation Plan, as amended from time to time (the “Plan”), a copy of which is attached. All capitalized terms used herein that are defined in the Plan have the same
meaning given them in the Plan. 
 1. Incentive Award. Pursuant to the Plan, the Company, on
November 23, 2010 (the “Grant Date”), awarded to Participant, subject to the terms and conditions of the Plan and subject further to the terms and conditions herein set forth, the opportunity to earn a cash payment based on the
satisfaction of the performance criteria set forth in Paragraph 3 (the “Incentive Award”). 
 2.
Definitions.  
 (a) Earnout Period means the three year period from January 1, 2011
through December 31, 2013 (“Earnout Period”). 
 (b) Performance Period EBT means the
Company’s cumulative earnings before taxes, for the three fiscal years of the Company ending December 31, 2011, December 31, 2012, and December 31, 2013 (the “Performance Period EBT”), all as
confirmed by the Company’s Chief Financial Officer and the Chairman of the Compensation Committee (“Committee”); provided, however, that extraordinary, unusual or infrequently occurring events and transactions, may, in the sole
discretion of the Committee, be excluded pursuant to the Plan in such determination. 
 3. Amount of Award.
Subject to Paragraph 5 and except as provided in Paragraphs 4 and 6, Participant’s Incentive Award will be calculated under the amount and formula shown in column (b) below, based on satisfaction of the criteria set forth in
column (a) below: 
  

									
	 	  	(a)
Performance 
Period EBT	 	 	(b)
Participant’s 
Incentive Award	 
	 High Target
	  	$	[            	] 	 	$	[            	] 
	 Middle Target
	  	$	[            	] 	 	$	[            	] 
	 Low Target
	  	$	[            	] 	 	$	[            	] 

 If the Performance
Period EBT falls between any target amounts, the amount of Participant’s Incentive Award is calculated proportionately between the two nearest target levels. No Incentive Award will be paid if the Performance Period EBT is less than the low
target of $[            ] million and no increase to the Incentive Award will be made for cumulative earnings before taxes above the high target of
$[            ] million. 
 Participant’s
Incentive Award for the Earnout Period, to the extent earned, will be paid in cash no later than the March 15 immediately following the calendar year in which the Earnout Period ends. 







 4. Death or Disability. If Participant dies or becomes permanently and totally
disabled within the meaning of Section 22(e)(3) of the Internal Revenue Code of 1986, as amended (the “Code”), (“Permanently and Totally Disabled”) while in the employ or service of the Company or a Subsidiary within the
Earnout Period, Participant or Participant’s estate will be entitled to receive a pro rata portion of Participant’s Incentive Award as calculated pursuant to Paragraph 3, based on the portion of the Earnout Period elapsed prior to
Participant’s death or becoming Permanently and Totally Disabled. 
 5. Forfeiture. Participant’s right
to receive an Incentive Award is forfeited if Participant’s employment or service with the Company and its Subsidiaries terminates during the Earnout Period for any reason other than on account of Participant’s death or becoming
Permanently and Totally Disabled or as set forth in Paragraph 6. In addition, Participant agrees that this Agreement and the receipt of this Incentive Award are conditioned upon Participant not disclosing the terms of this Agreement or the
receipt of the Incentive Award to anyone other than Participant’s spouse, confidential financial advisor, or senior management of the Company prior to end of the Earnout Period. If Participant discloses such information to any person other than
those named in the prior sentence, except as may be required by law, Participant agrees that this Incentive Award will be forfeited. 
 6. Change in Control. Notwithstanding any other provision of this Agreement, Participant’s right to receive the Incentive Award shall be vested if Participant’s employment is
terminated during the Earnout Period by the Company or an Affiliate without Cause within two years following a Change in Control that occurs on or after the date of this Agreement through the Earnout Period. For purposes of this Agreement, Cause
shall occur upon: 
 (i) the willful and continued failure by Participant substantially to perform Participant’s duties
with the Company or an Affiliate (other than any such failure resulting from Participant’s incapacity due to physical or mental illness) after written demand for substantial performance is delivered to Participant by the Company or an Affiliate
which specifically identifies the manner in which the Company or Affiliate believes that Participant has not substantially performed Participant’s duties, 
 (ii) Participant’s willful breach of fiduciary duty, willful violation of any law, rule, or regulation (other than traffic violations or similar offenses), willful violation of a final cease and
desist order or willfully engaging in any other gross misconduct which is materially and demonstrably injurious to the Company or any Affiliate, or 
 (iii) Participant’s conviction of, or pleading guilty or nolo condentere to, the commission of a felony involving fraud, embezzlement, theft or moral turpitude. 

For purposes hereof, no act, or failure to act, on Participant’s part described in clause (i) or (ii) above shall be considered
“willful” unless done, or omitted to be done, by Participant not in good faith and without reasonable belief that Participant’s action or omission was in the best interest of the Company and its Affiliates. The fact that Participant
is or shortly may be “retirement eligible” and thus eligible for or entitled to post-retirement benefits from any plan, arrangement or program sponsored, participated in or contributed to by the Company or an Affiliate shall not prevent
Participant’s termination from being considered for Cause. 

  
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 7. Notice. Any notice or other communications given pursuant to this Agreement
shall be in writing and shall be personally delivered or mailed by United States registered or certified mail, postage prepaid, return receipt requested, to the following addresses: 

 

			
	If to the Company:	  	
		
	 By hand-delivery:
	  	By mail:
	 Massey Energy Company
	  	Massey Energy Company
	 Attention: Corporate Secretary
	  	Attention: Corporate Secretary
	 4 North Fourth Street
	  	P.O. Box 26765
	 Richmond, Virginia 23219
	  	Richmond, Virginia 23261
		
	If to Participant:	  	
		
	 [Name]
	  	
	 [Address]
	  	
	 [Address]
	  	

 8. No Right to Continued Employment or Service. This Agreement does not confer upon
Participant any right to continue in the employ or service of the Company or a Subsidiary, nor shall it interfere in any way with the right of the Company or a Subsidiary to terminate such employment or service at any time. 

9. Governing Law. This Agreement shall be governed by the laws of the State of Delaware. 

10. Conflicts. In the event of any conflict between the provisions of the Plan as in effect on the date hereof and the
provisions of this Agreement, the provisions of the Plan shall govern. All references herein to the Plan shall mean the Plan as in effect on the date hereof or as duly amended. 

11. Participant Bound by Plan. Participant hereby acknowledges receipt of a copy of the Plan and agrees to be bound by all
the terms and provisions thereof. 
 12. Binding Effect. Subject to the limitations stated above and in the Plan,
this Agreement shall be binding upon and inure to the benefit of the legatees, distributees, and personal representatives of Participant and the successors of the Company. 
 13. Employment and Service. In determining cessation of employment or service, transfers between the Company and/or any Subsidiary shall be disregarded, and changes in status between that of
a Member, a Non-Employee Service Provider and a Non-Employee Director shall be disregarded. 
 14. Taxes.
Participant shall make arrangements acceptable to the Company for the satisfaction of income and employment tax withholding requirements attributable to the vesting or payment of this Award. 

  
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 IN WITNESS WHEREOF, the Company has caused this Agreement to be signed by a duly authorized
officer, and Participant has affixed his or her signature hereto. 
  

			
	MASSEY ENERGY COMPANY
		
	By:	 	  

	Name: Baxter F. Phillips, Jr.
	Its: President
	
	  

	[Participant]



  
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