<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: right; text-indent: 0.5in"><B>Exhibit 10.1</B></P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: center; text-indent: 0.5in">EMPLOYMENT AGREEMENT</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">EMPLOYMENT AGREEMENT
(this “Employment Agreement”), dated as of December 1, 2010, by and between STEVEN MADDEN, LTD., a Delaware corporation
with offices at 52-16 Barnett Avenue, Long Island City, N.Y. 11104 (the “Company”), and AWADHESH SINHA, an individual
residing at 46 School House Lane, Roslyn Heights, N.Y. 11577 (the “Executive”).</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: center; text-indent: 0.5in">WITNESSETH:</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	WHEREAS, the
Executive has served as the Chief Operating Officer of the Company since July 1, 2005; and</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	WHEREAS, pursuant
to the terms of the Executive’s existing employment agreement, dated June 2005, as amended, the employment agreement will
expire by its terms on December 31, 2010; and</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	WHEREAS, the
Company desires to continue to retain the services of the Executive and the Executive desires to continue his employment with the
Company and, as such, the parties have determined to enter into a new employment agreement, setting forth the terms and conditions
upon which the Executive shall continue to be employed by the Company and upon which the Company shall compensate the Executive
from and after January 1, 2011 (the “Effective Date”);</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">NOW, THEREFORE,
in consideration of the foregoing premises and the mutual promises, terms, provisions and conditions set forth in this Employment
Agreement, the parties hereby agree as follows:</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 1.	<U>Employment</U>.
The Company shall employ the Executive in its business, and the Executive shall continue to work for the Company as its Chief Operating
Officer, subject to the terms and conditions set forth in this Employment Agreement.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 2.	<U>Duties</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">2.1	<U>Duties</U>.
The Executive shall perform such duties as may reasonably be assigned to him from time to time by the Chief Executive Officer of
the Company and agrees to abide by all By-laws, policies, practices, procedures and rules of the Company. During the Term (as defined
below), the Executive shall devote all of his business time to the performance of his duties hereunder unless otherwise authorized
by the Board of Directors. Without limiting any policies, practices, procedures or rules of the Company otherwise applicable, the
Executive also agrees that he shall not take personal advantage of any business opportunities which arise during his employment
and which may benefit the Company. All material facts regarding such opportunities must be promptly reported to the Chief Executive
Officer for consideration by the Company.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">2.2	<U>Service
as Officer</U>. During the Term (as defined below), the Executive shall, if elected or appointed, serve as (a) an officer of any
subsidiaries of the Company and/or entities affiliated with the Company in existence or hereafter created or acquired and (b) a
director of any such subsidiaries of the Company and/or entities affiliated with the Company in existence or hereafter created
or acquired, in each case, without any additional compensation for such services.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 3.	<U>Term
of Employment</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">3.1	<U>Term</U>.
The term of the Executive’s employment, unless sooner terminated in accordance with the provisions set forth herein, shall
be for a period of 3 years commencing on the Effective Date and expiring on December 31, 2013 (the “Initial Term”).
Thereafter, unless sooner terminated in accordance with the provisions set forth herein, this Employment Agreement shall be automatically
renewed for successive one-year terms (each, a “Renewal Term” and the Initial Term and any such Renewal Term, collectively,
the “Term”) on the same terms set forth herein unless at least 120 days prior to the expiration of the Initial Term
or 90 days prior to the expiration of any Renewal Term, either party notifies the other party in writing that he or it is electing
to terminate this Employment Agreement at the expiration of the then-current Term. If the Company notifies the Executive in writing
of its intention not to renew this Employment Agreement (other than for Cause or Total Disability as set forth in Sections 5.3
and 6), the Executive shall receive in cash an amount equal to the then-current Base Salary prorated from the expiration of the
then-current Term through 90 days after the expiration of the then-current Term, payable to the Executive at such regular weekly,
biweekly or semi-monthly time or times as the Company makes payment of its regular payroll in the regular course of business.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">3.2	<U>Expiration</U>.
Upon the expiration of the Term or the earlier termination of the Executive’s employment with the Company for any reason
whatsoever, the Executive shall be deemed to have resigned as an officer of the Company and of each and every subsidiary thereof
for which he serves as an officer.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 4.	<U>Compensation
and Benefits of Executive</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.1	<U>Base Salary</U>.
In consideration of the Executive’s services to the Company during the Term, the Company shall pay to the Executive a base
salary at the rate of Five Hundred Seventy-Five Thousand Dollars ($575,000) per annum (“Base Salary”), less such deductions
as shall be required to be withheld by applicable laws and regulations. The Base Salary payable to the Executive shall be paid
at such regular weekly or semi-monthly intervals as the Company makes payment of its regular payroll in the regular course of business.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.2	<U>Automobile
Allowance</U>. The Company shall, at the direction of the Executive, either reimburse the Executive for, or directly pay the cost
of, the lease of an automobile during the Term and all usual expenditures in collection therewith (i.e. fuel, insurance, parking,
customary maintenance and repairs) in an amount not to exceed $1,750.00 per month, less such deductions as shall be required to
be withheld by applicable law and regulations. Any reimbursements by the Company pursuant to this Section 4.2 shall be subject
to, and made in accordance with, Section 5.7(b) hereof.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.3	<U>Restricted
Stock Award</U>. The Company shall grant to the Executive, as additional compensation, 35,000 shares of the Company’s common
stock, $0.0001 per share, subject to certain restrictions (the “Restricted Common Stock”), such grant to be made under
the Company’s 2006 Stock Incentive Plan, as amended, concurrently with the execution of this Employment Agreement. The terms
and conditions of the Restricted Common Stock shall be as set forth in a Restricted Stock Award Agreement entered into by the Company
and the Executive and the shares of Restricted Common Stock shall vest and cease to be subject to restrictions as to 11,666 shares
on the first anniversary of the grant date and as to 11,667 shares on each of the second and third anniversaries of the grant date.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.4	<U>Bonus</U>.
During the Term, the Executive shall be eligible for such additional annual compensation and/or bonus as shall be determined from
time to time by the Board of Directors of the Company or a committee thereof in its sole discretion.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.5	<U>Clawback
of Incentive Compensation</U>. Notwithstanding any provision in this Employment Agreement to the contrary, the Executive agrees
that any bonus or other incentive-based compensation that the Executive receives, or has received, from the Company during the
period of the Executive’s employment or following the termination of the Executive’s employment with the Company shall
be subject to recovery or “clawback” by the Company and repayment by the Executive, upon demand, if, upon the determination
of the Board of Directors or the Compensation Committee thereof or any applicable governmental or regulatory agency, such bonus
or other incentive-based compensation was based on either (a) materially inaccurate financial statements or any other materially
inaccurate performance metric criteria or (b) financial statements or performance metrics that subsequently are restated or revised
based upon the advice and recommendation of the Company’s internal auditor or independent auditors, or following the Company’s
consultation with the Securities and Exchange Commission; provided that no bonus or other incentive-based compensation or award
shall be subject to clawback more than 3 years after being paid or awarded to the Executive unless such repayment demand is made
based upon the fraud or intentional misconduct of the Executive, in which event the demand period shall not be limited to 3 years.
The Executive shall repay such compensation to the Company within 30 calendar days of receipt of written demand for repayment or
as soon thereafter as is practicable. The Executive shall cooperate with the Company to effect any clawback of compensation required
by this Section 4.5 or any applicable law or regulation. The Company shall be entitled to recovery of its reasonable legal fees
and costs incurred in enforcing its clawback rights. The Executive’s obligations under this Section 4.5 shall survive termination
or expiration of this Employment Agreement and any termination of employment of the Executive.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.6	 <U>Expenses;
Expense Reports</U>. The Company shall pay directly or reimburse the Executive for all reasonable and necessary expenses and disbursements
incurred by the Executive for and on behalf of the Company in the performance of his duties during the Term. The Executive shall
submit to the Company, not less frequently than once in each calendar month, reports of such expenses and disbursements in form
normally used by the Company together with associated receipts or other documentation evidencing such expenses. The Company’s
obligations to pay for or reimburse the Executive for such expenses shall be subject to compliance with this reporting obligation.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.7	<U>Benefits</U>.
The Executive shall be entitled to participate in such pension, profit sharing, group insurance, option, hospitalization and group
health and benefit plans and all other benefits and plans as the Company generally makes available from time to time to its senior
executives. In addition, the Company shall pay term life insurance premiums on behalf of the Executive of approximately Three Thousand
Five Hundred Dollars ($3,500) per year, less such deductions as shall be required to be withheld by applicable laws and regulations.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.8	<U>Vacation</U>.
The Executive shall be entitled to paid vacation of 4 weeks per year during which period all compensation and benefits shall be
paid in full. The Executive shall take his vacation at such times as the Executive and the Company shall determine is mutually
convenient. Unused vacation time shall accrue or, at the option of the Company, may be canceled in exchange for additional compensation
equal to the Executive’s pro-rata Base Salary equivalent for such unused vacation time.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">4.9	<U>Sick Days
and Personal Days</U>. The Executive shall be entitled to sick and personal days off in accordance with the Company’s usual
policies as set forth in the Company’s Employee Handbook as in effect on the Effective Date, as the same may be amended from
time to time.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 5.	<U>Termination</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.1	<U>Death</U>.
This Employment Agreement shall terminate upon the death of the Executive; provided, however, that the Company shall pay to the
estate of the Executive, within 30 days after his death, Base Salary and all other benefits as set forth herein for the 12-month
period immediately subsequent to the date of the Executive’s death. Thereafter, the Company’s obligations hereunder
shall terminate.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.2	<U>Termination
Due to Total Disability</U>. Subject to the provisions of Section 6.2 hereof, in the event that the Executive is discharged due
to his Total Disability (as defined below), then this Employment Agreement shall be deemed terminated and the Company shall be
released from all obligations to the Executive with respect to this Employment Agreement except obligations accrued prior to such
termination and those obligations provided in Section 6.2 hereof.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.3	<U>Termination
For Cause; Resignation without Good Reason</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(a)	In the event
that the Executive is discharged for Cause (as defined below) or the Executive resigns without Good Reason (as defined below),
this Employment Agreement shall be deemed terminated and the Company shall be released from all obligations to the Executive with
respect to this Employment Agreement, except for obligations accrued prior to such termination. The foregoing shall not be construed
as a limitation of any rights or remedies available to the Company with regard to any acts or omissions of the Executive that gave
rise to the termination for Cause.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(b)	As used herein,
the term “Cause” shall only mean: (i) a deliberate and intentional breach by the Executive of a substantial and material
duty and responsibility under this Employment Agreement that is not remedied, if capable of being remedied, within 30 days after
receipt of written notice by certified mail return receipt requested from the Company specifying such breach; (ii) the Executive’s
conviction of, or pleading guilty or nolo contendere to, any crime constituting a felony in the jurisdiction involved; (iii) the
conviction of the Executive of any crime involving moral turpitude; or (iv) gross negligence or willful misconduct in the conduct
of the Executive’s duties or willful refusal or inability to perform such duties as may be delegated to the Executive which
are consistent with the Executive’s position as in effect just prior to such delegation, and such conduct is not corrected
by the Executive within 30 days following receipt by the Executive of written notice from the Board of Directors or the Chief Executive
Officer, such notice to state with specificity the nature of the breach, failure or refusal, gross negligence or willful misconduct
related to the Executive’s employment with the Company.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	(c)	As used
herein, the term “Good Reason” shall mean the occurrence of any of the following:</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(i)	the assignment
to the Executive, without his consent, of any duties inconsistent in any substantial and negative respect with his positions, duties,
responsibilities and status with the Company as contemplated hereunder or diminution of such position, duties and status, if not
remedied by the Company within thirty (30) days after receipt of written notice thereof from the Executive;</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(ii)	any removal
of the Executive, without his consent, from any positions or offices the Executive held as contemplated hereunder (except in connection
with the termination of the Executive’s employment by the Company for Cause or on account of Total Disability pursuant to
the requirements of this Employment Agreement), if not remedied by the Company within thirty (30) days after receipt of written
notice thereof from the Executive;</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(iii)	a reduction
by the Company of the Executive’s Base Salary as in effect as contemplated hereunder, except in connection with the termination
of the Executive’s employment by the Company;</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(iv)	any termination
of the Executive’s employment by the Company during the Term that is not effected pursuant to the terms and provisions of
this Employment Agreement;</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(v)	any material
breach by the Company of the terms of this Employment Agreement, which is not remedied by the Company within thirty (30) days after
receipt of written notice thereof from the Executive;</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(vi)	the relocation
of the Executive’s work location, without the Executive’s consent, to a place more than seventy five (75) miles from
the Company’s offices located at 52-16 Barnett Avenue, Long Island City, New York; or</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(vii)	 the failure
by any successor to the Company to expressly assume all obligations of the Company under this Employment Agreement, which failure
is not remedied by the Company within thirty (30) days after receipt of written notice thereof from the Executive.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.4	<U>Termination
other than for Cause or without Good Reason, Death or due to Total Disability</U>. Subject to the terms and conditions of this
Employment Agreement, in the event that the Executive resigns for Good Reason or the Company terminates the employment of the Executive
other than for Cause, then such termination shall be effective 30 days after the Executive’s receipt of notice of termination
or the Company’s receipt of notice of resignation and in either event the Executive shall receive, as liquidated damages,
an amount equal to the Executive’s Base Salary that would have been paid by the Company pursuant to Section 4.1 hereof for
the longer of (i) the remainder of the then-current Term or (ii) 6 months, such amount to be paid to the Executive by the Company
at such regular weekly or semi-monthly intervals as the Company makes payment of its regular payroll in the regular course of business;
provided that, in the event of Executive’s death such amount shall become payable to the Executive’s estate based on
the Company’s regular payroll periods commencing within 90 days following the Executive’s death; provided, further,
that the Executive shall cease to be entitled to any further payments under this Section 5.4 in the event that he becomes engaged
in other full-time employment.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.5	<U>Termination
upon a Change of Control</U>. (a) If, during the period commencing on the 120th day immediately prior to a Change of Control (as
defined below) and ending on the 90th day immediately after a Change of Control, the Executive’s employment shall have been
terminated by the Company (other than for death, Total Disability or Cause) or by the Executive for Good Reason, the Executive
shall receive, in cash, within 10 days of the date of such termination or resignation of employment, an amount equal to three (3)
times the total W-2 compensation received by the Executive pursuant to Sections 4.1 and 4.7 of this Employment Agreement for the
preceding 12-month period ending on the last previous December 31, except that, in lieu of the actual Base Salary component received
during such period under Section 4.1 of this Employment Agreement, there shall be substituted the annual Base Salary to which the
Executive was entitled as of the date of such termination or resignation of employment.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	In the event
that any payment (or portion thereof) to the Executive under this Section 5.5(a) is determined to constitute an “excess parachute
payment” under Sections 280G and 4999 of the Internal Revenue Code of 1986, as amended, the following calculations shall
be made:</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.5in; text-align: justify; text-indent: 0in">	(i)	The
after-tax value to the Executive of the payments under this Section 5.5(a) without any reduction; and</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.5in; text-align: justify; text-indent: 0.5in">(ii) The after-tax
value to the Executive of the payments under this Section 5.5(a) as reduced to the maximum amount (the “Maximum Amount”)
which may be paid to the Executive without any portion of the payments constituting an “excess parachute payment.”</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">If after applying
the agreed upon calculations set forth above, it is determined that the after-tax value determined under clause (ii) above is greater
than the after-tax value determined under clause (i) above, the payments to the Executive under Section 5.5(a) shall be reduced
to the Maximum Amount.”</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	(b)	“Change
of Control” as used herein, shall mean:</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.5in; text-align: justify; text-indent: 0.5in">(i)	when
any “person” as defined in Section 3(a)(9) of the Securities Exchange Act of 1934, as amended (the “Exchange
Act”), and as used in Section 13(d) and 14(d) thereof, including a “group” as defined in Section l3(d) of the
Exchange Act, but excluding the Company or any subsidiary or any affiliate or the Company or any employee benefit plan sponsored
or maintained by the Company or any subsidiary of the Company (including any trustee of such plan acting as trustee) becomes the
“beneficial owner” (as defined in Rule l3d-3 under the Exchange Act) of securities of the Company representing 30%
or more of the combined voting power of the Company’s then outstanding securities; or</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.5in; text-align: justify; text-indent: 0.5in">(ii)	when,
during any period of 12 consecutive months, the individuals who, at the beginning of such period, constitute the Board of Directors
(the “Incumbent Directors”) cease for any reason other than death to constitute at least a majority thereof; provided,
however, that a director who was not a director at the beginning of such 12-month period shall be deemed to have satisfied such
12-month requirement (and be an Incumbent Director) if such director was elected by, or on the recommendation of or with the approval
of, at least a majority of the directors who then qualified as Incumbent Directors either actually (because they were directors
at the beginning of such 12-month period) or through the operation of this proviso; or</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt 0.5in; text-align: justify; text-indent: 0.5in">(iii)	the
occurrence of a transaction requiring stockholder approval for the acquisition of the Company by an entity other than the Company
or a subsidiary or an affiliate of the Company through purchase of assets, or by merger, or otherwise.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.6	<U>Release</U>.
Payment of severance hereunder is conditioned on the Executive’s execution and delivery of a general release in form and
substance as shall be reasonably requested by the Company. The Company shall also execute a similar release in favor of the Executive.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">5.7	<U>Delayed
Payments; Reimbursement of Costs and Expenses</U>. (a) Any amount payable under this Employment Agreement prior to the first date
on which such payment is permitted under Section 409A of the Internal Revenue Code of 1986, as amended, shall instead be paid at
the earliest date on which such payment may be made in compliance with Section 409A.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	(b) With regard
to any provision herein that provides for reimbursement of costs and expenses or in-kind benefits, except as permitted by Section
409A of the Internal Revenue Code of 1986, as amended, (i) the right to reimbursement or in-kind benefits shall not be subject
to liquidation or exchange for another benefit, (ii) the amount of expenses eligible for reimbursement, or in-kind benefits, provided
during any taxable year shall not affect the expenses eligible for reimbursement, or in-kind benefits to be provided, not be violated
with regard to expenses reimbursed under any arrangement covered by Section 105(b) of the Internal Revenue Code of 1986, as amended,
solely because such expenses are subject to a limit related to the period the arrangement is in effect, and (iii) such payments
shall be made on or before the last day of Executive’s taxable year following the taxable year in which the expense was incurred.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 6.	<U>Disability</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">6.1	<U>Total
Disability</U>. In the event that after the Executive has failed to have performed his regular and customary duties for a period
of 90 consecutive days or for any 180 days out of any 360-day period and before the Executive has become Rehabilitated (as defined
below), a majority of the members of the Board of Directors of the Company (exclusive of the Executive if the Executive shall then
be a director) may vote to determine that the Executive is mentally or physically incapable or unable to continue to perform such
regular and customary duties of employment and upon the date of written notice to the Executive by certified mail, return receipt
requested, of such majority vote, the Executive shall be deemed to be suffering from a “Total Disability.” As used
herein, the term “Rehabilitated” shall mean such time as the Executive is able and willing to return to full-time employment
and commences to devote his time and energies to the duties of his position and the affairs of the Company to a reasonable extent
and in a similar manner that he did prior to the disability.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">6.2	<U>Payment
during Disability</U>. In the event that the Executive is unable to perform his duties hereunder by reason of a disability, prior
to the time such disability is deemed a Total Disability in accordance with the provisions of Section 6.1 above, the Company shall
continue to pay the Executive his Base Salary and benefits pursuant to this Employment Agreement during the continuance of any
such disability. Upon a determination of Total Disability pursuant to the provisions of Section 6.1 above, the Company shall pay
to the Executive his Base Salary pursuant to this Employment Agreement for the 12-month period immediately subsequent to the date
of determination of Total Disability.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 7.	<U>Disclosure
of Confidential Information</U>. The Executive recognizes that he will have access to secret and confidential information regarding
the Company including, but not limited to, its customer lists, products, know-how and business plans. The Executive acknowledges
that such information is of great value to the Company, is the sole property of the Company and has been and will be acquired by
him in confidence. In consideration of the obligations undertaken by the Company herein, the Executive agrees to hold all such
information in strict confidence and will not, at any time, during his employment with the Company and thereafter, reveal, divulge
or make known to any person, any information concerning the Company acquired by the Executive during the course of his employment
that is treated as confidential by the Company; provided, that such information is not otherwise in the public domain or information
that the Executive could have and did learn separate and apart from his duties set forth herein.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 8.	<U>Covenant
Not to Compete</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">8.1	<U>Covenant
Not to Compete</U>. The Executive recognizes that the services to be performed by him hereunder are special, unique and extraordinary.
The parties acknowledge and agree that it is reasonably necessary for the protection of the Company that the Executive agree and,
accordingly, the Executive does hereby agree that, except as provided in Section 8.4, the Executive shall not, directly or indirectly,
at any time during the Restricted Period (as defined below) within the Restricted Area (as defined below), engage in any Competitive
Business (as defined below), either on his own behalf or as an officer, director, stockholder, partner, principal, trustee, investor,
consultant, associate, employee, owner, agent, creditor. independent contractor, co-venturer of any third party or in any other
relationship or capacity.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">8.2	<U>Applicable
Definitions</U>. For purposes of this Employment Agreement, (i) “Restricted Period” shall mean (A) in the event of
a termination of the Executive’s employment by the Company for Cause or by the resignation of the Executive without Good
Reason, the period of the Executive’s actual employment hereunder plus 6 months after the date the Executive is no longer
employed by the Company and (B) in the event of a termination of the Executive’s employment by the Company due to the Executive’s
Total Disability or without Cause (including termination resulting from a Change of Control) or by the resignation of the Executive
for Good Reason, the period of the Executive’s actual employment hereunder; (ii) “Restricted Area” shall mean
anywhere in the United States; and (iii) “Competitive Business” shall mean the design, manufacture, sale, marketing
or distribution of (A) branded or designer footwear, apparel, accessories and other products in the categories of products sold
by, or under license from, the Company or any of its affiliates and (B) other branded products related to fashion or lifestyle.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">8.3	<U>Covenant
Not to Solicit</U>. The Executive hereby agrees that the Executive will not, directly or indirectly, for or on behalf of himself
or any third party, at any time during the Restricted Period (i) solicit any customers of the Company or (ii) solicit, employ or
engage, or cause, encourage or authorize, directly or indirectly, to be employed or engaged, for or on behalf of himself or any
third party, any employee or agent of the Company or any of its subsidiaries.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">8.4	<U>Exception</U>.
This Section 8 shall not be construed to prevent the Executive from owning, directly and indirectly, in the aggregate, an amount
not exceeding one percent (1%) of the issued and outstanding voting securities of any class of any company whose voting capital
stock is traded on a national securities exchange or in the over-the-counter market.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">8.5	<U>Severability</U>.
If any of the restrictions contained in this Section 8 shall be deemed to be unenforceable by reason of the extent, duration or
geographical scope thereof, or otherwise, then the court making such determination shall have the right to reduce such extent,
duration, geographical scope, or other provisions hereof, and in its reduced form this Section 8 shall then be enforceable in the
manner contemplated hereby.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">8.6	<U>Survival</U>.
The provisions of this Section 8 shall survive the termination of the Executive’s employment as provided hereunder.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 9.	<U>Injunctive
Relief; Remedies</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">9.1	<U>Injunctive
Relief</U>. The Executive acknowledges and agrees that, in the event that the Executive shall violate or threaten to violate any
of the restrictions of Sections 7 or 8 hereof, the Company will be without an adequate remedy at law and, therefore, shall have
the right to seek monetary damages for any past breach and equitable relief including specific performance and temporary or permanent
injunctive or mandatory relief against the Executive and/or any and all persons acting directly or indirectly or under the direction
of the Executive to prevent or restrain any such breach in any court of competent jurisdiction without the necessity of proving
damages or posting any bond or other security, and without prejudice to any other remedies that the Company may have at law or
in equity.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">9.2	<U>Additional
Rights and Remedies</U>. The Executive further agrees that the Company shall have the following additional rights and remedies:</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(a)	to recover
all monies and other consideration derived or received by the Executive as the result of any transactions constituting a breach
of any of the provisions of Section 10.1, which the Executive hereby agrees to account for and pay over to the Company; and</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">(b)	to recover
reasonable attorneys’ fees incurred in any action or proceeding in which it seeks to enforce its rights under Sections 7
or 8.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Each of the rights
and remedies enumerated above shall be independent of the other, and shall be severally enforceable, and all of such rights and
remedies shall be in addition to, and not in lieu of, any other rights and remedies available to the Company under law or in equity.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 10.	<U>No
Restrictions</U>. The Executive hereby represents that neither the execution of this Employment Agreement nor his performance hereunder
will (i) violate, conflict with or result in a breach of any provision of, or constitute a default (or an event which, with notice
or lapse of time or both, would constitute a default) under the terms, conditions or provisions of any contract, Employment Agreement
or other instrument or obligation to which the Executive is a party, or by which he may be bound, or (ii) violate any order, judgment,
writ, injunction or decree applicable to the Executive. In the event of a breach hereof, in addition to the Company’s right
to terminate this Employment Agreement, the Executive shall indemnify the Company and hold it harmless from and against any and
all claims, losses, liabilities, costs and expenses (including reasonable attorneys’ fees) incurred or suffered in connection
with or as a result of the Company’s entering into this Employment Agreement or employing the Executive hereunder.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 11.	<U>Arbitration</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">11.1	<U>Matters
Subject to Arbitration</U>. Except with regard to any other matters that are not a proper subject of arbitration, all disputes
between the parties hereto concerning the performance, breach, construction or interpretation of this Employment Agreement or any
portion thereof, or in any manner arising out of this Employment Agreement or the performance thereof, shall be submitted to binding
arbitration, in accordance with the rules of the American Arbitration Association. The arbitration proceeding shall take place
at a mutually agreeable location in New York County, New York or such other location as agreed to by the parties.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">11.2	<U>Award
Binding</U>. The award rendered by the arbitrator shall be final, binding and conclusive, shall be specifically enforceable, and
judgment may be entered upon it in accordance with applicable law in the appropriate court in the State of New York, with no right
of appeal therefrom.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">11.3	<U>Expenses
of Arbitration</U>. Each party shall pay its or his own expenses of arbitration, and the expenses of the arbitrator and the arbitration
proceeding shall be equally shared.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">Section 12.	<U>General
Provisions</U>.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.1	<U>Assignment</U>.	This
Employment Agreement, as it relates to the employment of the Executive, is a personal contract and neither this Employment Agreement
nor any right or interest may be assigned by the Executive without the prior written consent of the Company.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.2	<U>Entire
Employment Agreement</U>. This Employment Agreement constitutes and embodies the full and complete understanding and Employment
Agreement of the parties with respect to the Executive’s employment by the Company superseding all prior understanding and
Employment Agreements, whether oral or written, between the Executive and the Company.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.3	<U>Amendments</U>.
This Employment Agreement shall not be amended, modified or changed except by an instrument in writing executed by the party to
be charged. The invalidity of one or more provisions of this Employment Agreement shall not invalidate any other provision of this
Employment Agreement.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.4	<U>Binding
Effect</U>. This Employment Agreement shall inure to the benefit of, be binding upon and enforceable against, the parties hereto
and their respective successors, heirs, beneficiaries and permitted assigns.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.5	<U>Headings</U>.
The headings and captions under sections and paragraphs of this Employment Agreement are for convenience of reference only and
do not in any way modify, interpret or construe the intent of the parties or affect any of the provisions of this Employment Agreement.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.6	<U>Notices</U>.
All notices, requests, demands and other communications required or permitted to be given hereunder shall be in writing and shall
be deemed to have been duly given when delivered by hand or sent by certified or registered mail, return receipt requested and
postage prepaid, overnight mail or courier or telecopier, addressed, if to the Company, to the Company’s principal offices,
Attn: Chief Executive Officer, and if to the Executive, at the address of the Executive’s personal residence as maintained
in the Company’s records, or at such other address as any party shall designate by notice to the other party given in accordance
with this Section 12.6.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.7	<U>Governing
Law</U>. This Employment Agreement shall be governed by and construed in accordance with the laws of the State of New York without
giving effect to such State’s conflicts of laws provisions and each of the parties hereto irrevocably consents to the jurisdiction
and venue of the federal and state courts located in the State of New York, County of New York.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.8	<U>Counterparts</U>.
This Employment Agreement may be executed in two or more counterparts, each of which shall be deemed and original, but all of which
taken together shall constitute one of the same instrument.</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.9	<U>Waiver
of Breach; Partial Invalidity</U>. The waiver by either party of a breach of any provision of this Employment Agreement shall not
operate or be construed as a waiver of any subsequent breach. If any provision, or part thereof, of this Employment Agreement shall
be held to be invalid or unenforceable, such invalidity or unenforceability shall attach only to such provision and not in any
way affect or render invalid or unenforceable any other provisions of this Employment Agreement, and this Employment Agreement
shall be carried out as if such invalid or unenforceable provision, or part thereof, had been reformed, and any court of competent
jurisdiction or arbitrators, as the case may be, are authorized to so reform such invalid or unenforceable provision, or part thereof,
so that it would be valid, legal and enforceable to the fullest extent permitted by applicable law.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.10	<U>Facsimile
or Electronic Mail Signatures</U>. Signatures hereon which are transmitted via facsimile or electronic mail shall be deemed original
signatures.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.11	<U>Representation
by Counsel; Interpretation</U>. The Executive acknowledges that the Executive has been represented by counsel, or has been afforded
the opportunity to be represented by counsel, in connection with this Employment Agreement. Accordingly, any rule or law or any
legal decision that would require the interpretation of any claimed ambiguities in this Employment Agreement against the party
that drafted it has no application and is expressly waived by the Executive. The provisions of this Employment Agreement shall
be interpreted in a reasonable manner to give effect to the intent of the parties hereto.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">12.12	<U>Construction</U>.
Whenever the word “including” or any variant thereof is used herein, it shall mean “including, without limitation.”</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: center; text-indent: 0.5in">[Signature page follows]</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">IN WITNESS WHEREOF,
the parties hereto have executed this Employment Agreement as of the date first set forth above.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in">	STEVEN MADDEN,
LTD.</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">	By<U> /s/ Edward R.
Rosenfeld	</U></P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">	 Name: Edward R. Rosenfeld</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">	 Title: Chief Executive
Officer</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">	EXECUTIVE</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">	<U>/s/ Awadhesh Sinha	</U></P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">	Awadhesh Sinha</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"> </P>


<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-align: justify; text-indent: 0.5in"></P>