**EXHIBIT
        31.1**
 
 **CERTIFICATION
        OF THE PRINCIPAL EXECUTIVE OFFICER**
 **PURSUANT
        TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002**
 
 I,
        Leonard Armato, Chief Executive Officer (Principal Executive Officer) of
        AVP,
        Inc., certify that:
  ·  I
        have
        reviewed this quarterly report on Form 10-QSB for the quarter ended September
        30, 2007 of AVP, Inc.
  ·  Based
        on
        my knowledge, this quarterly report does not contain any untrue statement
        of a
        material fact or omit to state a material fact necessary to make the statements
        made, in light of the circumstances under which such statements were made,
        not
        misleading with respect to the period covered by this report;
  ·  Based
        on
        my knowledge, the financial statements, and other financial information included
        in this quarterly report, fairly present in all material respects the financial
        condition, results of operations and cash flows of the small business issuer
        as
        of, and for, the periods presented in this report;
  ·  The
        small
        business issuer’s other certifying officer and I are responsible for
        establishing and maintaining disclosure controls and procedures (as defined
        in
        Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small business issuer
        and
        have:
  ·  designed
        such disclosure controls and procedures to ensure that material information
        relating to the small business issuer, including its consolidated subsidiaries,
        is made known to us by others within those entities, particularly during
        the
        period in which this quarterly report is being prepared;
  ·  evaluated
        the effectiveness of the small business issuer’s disclosure controls and
        procedures and presented in this report our conclusions about the effectiveness
        of the disclosure controls and procedures, as of the end of the period covered
        by this report based on such evaluation; and
  ·  disclosed
        in this report any change in the small business issuer’s internal control over
        financial reporting that occurred during the small business issuer’s most recent
        fiscal year that has materially affected, or is reasonably likely to materially
        affect, the small business issuer’s internal control over financial
        reporting.
  ·  The
        small
        business issuer’s other certifying officer and I have disclosed, based on our
        most recent evaluation of internal control over financial reporting, to the
        small business issuer’s auditors and the audit committee of the small business
        issuer’s board of directors (or persons performing the equivalent
        functions):
  ·  all
        significant deficiencies in the design or operation of internal control over
        financial reporting which are reasonably likely to adversely affect the small
        business issuer’s ability to record, process, summarize and report financial
        information; and
  ·  any
        fraud, whether or not material, that involves management or other employees
        who
        have a significant role in the small business issuer’s internal
        controls.
 Date:
                  November 14, 2007
              By:
              /S/ Leonard
                ArmatoLeonard
                ArmatoChief
                  Executive Officer
                (Principal Executive
                  Officer)