Exhibit 10.43

EMPLOYMENT AGREEMENT

THIS EMPLOYMENT AGREEMENT (this "Agreement") is made and entered into this 17th day of April, 2001, by and betweenSANDRA
BUFFA("Employee") andMRS. FIELDS' ORIGINAL COOKIES, INC.,a Delaware corporation (the "Company").

RECITAL

This Agreement is made and entered into with reference to the following facts and objectives:

The
Company desires to establish its right to the services of Employee in the capacities described below, on the terms and conditions hereinafter set forth, and Employee is willing to
accept such employment on such terms and conditions.

Therefore,
in consideration of the mutual agreements hereinafter set forth, Employee and the Company have agreed and do hereby agree as follows:

AGREEMENT

1.DUTIES.The Company does hereby hire, engage, and employ the Employee as the Chief Financial Officer and
Senior Vice President of Finance of the Company and Employee does hereby accept and agree to such hiring, engagement, and employment. Employee shall serve the Company in such position fully,
diligently, competently, and in conformity with provisions of this Agreement and the corporate
policies of the Company as they presently exist, and as such policies may be amended, modified, changed, or adopted during the Period of Employment, as hereinafter defined.

During
the Period of Employment Employee shall also serve as the Chief Financial Officer and Senior Vice President of Finance of each subsidiary or affiliate of the Company that is now
or that becomes a part of the Mrs. Fields Company Group. As used in this Agreement, the term the "Mrs. Fields Company Group" shall mean and refer to the Company and the Company's
subsidiaries and affiliates from time to time.

Subject
to specific elaboration by the Board of Directors of the Company as to the duties (which shall be consistent herewith and with Employee offices provided for hereunder) that are
to be performed by Employee and the manner in which such duties are to be performed, the duties of Employee shall entail those duties customarily performed by a Chief Financial Officer and Senior Vice
President of Finance of a company with a sales volume and the number of employees commensurate with those of the Company. Provided, however, that at all times during the Period of Employment, Employee
shall perform those duties and fulfill those responsibilities and refrain from those activities that are reasonably prescribed or proscribed by the Board of Directors of the Company to be performed or
refrained from by her consistent with her positions with the Company.

Employee
shall be responsible and report only to the Company's President and Chief Executive Officer.

Throughout
the Period of Employment, Employee shall devote her full time, energy, and skill to the performance of her duties for the Company and for the benefit of the Company and the
Mrs. Fields Company Group.

Employee
shall exercise due diligence and care in the performance of her duties for and the fulfillment of her obligations to the Company under this Agreement.

The
Company shall furnish Employee with office, secretarial and other facilities and services as are reasonably necessary or appropriate for the performance of Employee's duties
hereunder and consistent with her position as the Chief Financial Officer and Senior Vice President of Finance of the Company.

2.PERIOD OF EMPLOYMENT.The Period of Employment (as defined below) shall, unless sooner terminated as provided
herein, be the two (2) year period commencing on the date of execution of this Agreement.

Unless
the Company gives notice of termination as provided under this Agreement, this Agreement will automatically renew on each annual anniversary from the execution of this Agreement
for a successive two-year period.

3.COMPENSATION.



4.FRINGE BENEFITS.During the Period of Employment, Employee shall be entitled to the following fringe
benefits.



5.BUSINESS EXPENSES AND AUTOMOBILE ALLOWANCE.During the Period of Employment, the Company shall pay, or in
case paid by Employee in the first instance, reimburse Employee for, any and all necessary, customary, and usual expenses incurred by her in connection with the performance of her duties hereunder,
including, without limitation, all traveling expenses, and entertainment expenses, upon submission of appropriate vouchers and documentation.

6.NO OTHER BENEFITS OR COMPENSATION.Employee, as a result of her employment by the Company, shall be entitled
to only the compensation and benefits provided for in this Agreement, subject to the terms thereof, and no others.

7.DEATH OR DISABILITY.



8.TERMINATION BY THE COMPANY.



9.TERMINATION BY EMPLOYEE.



10.MEANS AND EFFECT OF TERMINATION.Any termination of Employee's employment under this Agreement shall be
communicated by written notice of termination from the terminating party to the other party. The notice of termination shall indicate the specific provision(s) of this Agreement relied upon in
effecting the termination and shall set forth in reasonable detail the facts and circumstances alleged to provide a basis for termination, if any such basis is required by the applicable provision(s)
of this Agreement. Any notice of termination by the Company shall be approved by a resolution duly adopted by a majority of the directors of the Company then in office. The burden of establishing the
existence of "cause" or Good Reason shall be upon the terminating party. If Employee's employment is terminated by either party, then promptly after the effective date of such termination or in the
manner and at the time or times provided in the relevant Section of this Agreement, the Company promptly shall provide and pay to Employee, or in case of her death her estate or heirs, all
compensation, benefits, and reimbursements due or payable to Employee for the period to the effective date of the termination. To the extent permitted by applicable law, the calendar month in which
Employee's employment is terminated shall be counted as a full month in determining amount and vesting of any benefits under benefit plans of the Company.

11.TRANSITION PERIOD SERVICES.In the event Employee's employment is terminated by the Company pursuant to
section 8(b) ("Termination by the CompanyTermination Without Cause") or by Employee pursuant to Section 9(a) ("Termination by EmployeeWithout Good Reason"), if
requested by the Company in writing, Employee shall render such services, on a part-time basis for a period not to exceed sixty (60) days after the effective date of the notice of
termination (whether given by the Company or by Employee), as the Company's Board of Directors reasonably requests for transition purposes. Employee shall receive no compensation for such services, other than the payment of Base Salary as provided in Section 8(b) ("Termination by the
CompanyTermination Without Cause") and reimbursement for expenses incurred by Employee in providing such services as provided in, and subject to the provisions of, Section 5
("Business Expenses and Automobile Allowance")

12.NON COMPETITION.For a period of one year from the date of the termination of Employee's employment
hereunder, Employee shall not become an employee, owner (except for passive investments of not more than three percent (3%) of the outstanding shares of, or any other equity interest in, any company
or entity listed or traded on a national securities exchange or in an over-the-counter securities market), officer, agent or director of any firm or person which either
directly competes with a line or lines of business (which shall be defined as cookies, pretzels, or frozen desserts only) of the Company accounting for ten percent (10%) or more of the Company's gross
sales, revenues or earnings before taxes. If, in any judicial proceeding, a court shall refuse to enforce all of the separate covenants deemed included in this paragraph, the parties intend that those
of such covenants which, if eliminated, would permit the remaining separate covenants to be enforced in such proceedings shall, for the purpose of such proceedings, be deemed eliminated from the
provisions of this Section 12.

In
addition to any other remedies that may otherwise be available for a breach of Section 12 hereof by Employee, Employee agrees that in the event of such breach she shall
irrevocably forfeit any right she may have to any remaining severance payment to be made under Section 8(b) ("Termination by the CompanyTermination Without Cause") subsequent to
such breach.

13.ASSIGNMENT.This Agreement is personal in its nature and neither of the parties hereto shall, without the
consent of the other, assign or transfer this Agreement or any rights or obligations hereunder; provided, however, that, in the event of the merger, consolidation, or transfer or sale of all or
substantially all of the assets of the Company with or to any other individual or entity, this Agreement shall, subject to the provisions hereof, be binding upon and inure to the benefit of such
successor and such successor shall discharge and perform all the promises, covenants, duties, and obligations of the Company hereunder.

14.GOVERNING LAW.This Agreement and the legal relations hereby created between the parties hereto shall be
governed by and construed under and in accordance with the internal laws of the State of Utah, which internal laws exclude any law or rule of the State of Utah, or any interpretation thereof, that
would require or call for the application of the laws of any other state or jurisdiction hereto.

15.ENTIRE AGREEMENT.Except with respect to final agreement regarding those open incentive compensation matters
described in Section 3(b) ("CompensationIncentive Compensation") and the equity plan or arrangement contemplated under Section 4(b) ("Fringe BenefitsEquity
Plan"), this Agreement embodies the entire agreement of the parties hereto respecting the matters within its scope. This Agreement supersedes all prior agreements of the parties hereto on the subject
matter hereof. Any prior negotiations, correspondence, agreements, proposals, or understandings relating to the subject matter hereof shall be deemed to be merged into this Agreement and to the extent
inconsistent herewith, such negotiations, correspondence, agreements, proposals, or understandings shall be deemed to be of no force or effect. There are no representations, warranties, or agreements,
whether express or implied, or oral or written, with respect to the subject matter hereof, except as set forth herein.

This
Agreement shall not be modified by any oral agreement, either express or implied, and all modifications hereof shall be in writing and be signed by the parties hereto. The
provisions of this and the immediately preceding sentence themselves may not be modified, either orally or by conduct, either express or implied, and it is the declared intention of the parties hereto
that no provision of this Agreement, including said two sentences, shall be modifiable in any way or manner whatsoever other than through a written document signed by the parties hereto.

16.WAIVER.Failure to insist upon strict compliance with any of the terms, covenants, or conditions hereof
shall not be deemed a waiver of such term, covenant, or condition, nor shall any waiver or relinquishment of, or failure to insist upon strict compliance with, any right or power hereunder at any one
or more times be deemed a waiver or relinquishment of such right or power at any other time or times.

17.NUMBER AND GENDER.Where the context requires, the singular shall include the plural, the plural shall
include the singular, and any gender shall include all other genders.

18.SECTION HEADINGS.The section headings in this Agreement are for the purpose of convenience only and shall
not limit or otherwise affect any of the terms hereof.

19.DISPUTE RESOLUTION.



20.LIQUIDATED DAMAGESBREACH BY THE COMPANY.Because the damages suffered by Employee in such an
event would be difficult or impossible to estimate, establish, ascertain, or prove, and in order to provide Employee with a remedy in such an event without the necessity and associated cost of
Employee having to establish or prove the damages suffered by Employee as a result thereof (which remedy the parties hereto have and do agree would be appropriate and adequate compensation to Employee
in such event), in the event that this Agreement and Employee's employment hereunder shall be terminated (whether by the Company or Employee) and thereafter Employee shall prevail in any dispute
between Employee and the Company relative to, involving, or concerning the legality of or justification for the termination of this Agreement and Employee's employment hereunder and any other issues
or matters directly or indirectly arising out of or in connection with such termination and Employee's employment by the Company, subject to Section 12 ("Non Competition") Employee shall be
entitled to the continued payment of the Base Salary as provided in Section 8(b) ("Termination by the CompanyTermination Without Cause") as liquidated and exclusive damages and not
as a penalty, and in such case this Agreement and Employee's employment hereunder, shall for all purposes be treated as having been terminated by the Company without 46 cause pursuant to
Section 8(b) ("Termination by the CompanyTermination Without Cause").

In
the event Employee files any claim, complaint, charge, action, or lawsuit against the Company or its employees, agents, officers, directors, or any other person affiliated or
associated with the Company, with any governmental agency, any state or federal court, or any mediation or arbitration body or group, for or with respect to a matter, claim, or incident, known or unknown, which has occurred or arisen or which shall hereafter occur or arise relative to, involving, or concerning the
termination of this Agreement and Employee's employment hereunder (whether as a result of action of Employee or the Company) and any other issues or matters directly or indirectly arising out of or in
connection with such termination and Employee's employment by the Company, and in such claim, complaint, action, charge, or lawsuit, Employee alleges or asserts the right to recover, receive, or be
awarded damages from the Company or its employees, agents, officers, directors, or any other person affiliated or associated with the Company in addition to or in lieu of the liquidated damages
expressly provided for in this Section 20, Employee hereby stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice, of any such claim, complaint, action, charge, or
lawsuit (collectively, a "Dismissible Claim"). In the event that Employee files any Dismissible Claim, Employee shall be liable to the party or parties against whom the Dismissible Claim is filed (the
"Nonfiling Party") and shall indemnify and save the Nonfiling Party harmless from all costs and expenses, including, but not limited to, attorneys fees, incurred by the Nonfiling Party and/or the
Nonfiling Party's officers, agents, employees, directors, and/or any other person affiliated or associated with the Nonfiling Party, if any, in defending or responding to any such Dismissible Claim,
regardless of whether such defense or response is before a state or federal court or administrative agency or a mediation or arbitration body and regardless of who might ultimately be deemed to be the
prevailing party as to any such Dismissible Claim.

21.ATTORNEY'S FEES.Employee and the Company agree that in any dispute resolution proceedings arising out of
this Agreement, the prevailing party shall be entitled to its or her reasonable attorney's fees and costs incurred by it or her in connection with resolution of the dispute in addition to any other
relief granted.

22.INDEMNIFICATION.If Employee is made a party to, is threatened to be made a party to, or is otherwise
involved in any action, suit, or proceeding, whether civil, criminal, administrative or investigative (a "Proceeding") by reason of the fact that she is or was a director, officer, or employee of the
Company or is or was serving at the request of the Company as a director, officer, employee, or agent of another corporation or of a partnership, joint venture, trust, or other enterprise, including
service with respect to employee benefit plans, whether before, during or after expiration or termination of this Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or may hereafter be amended (but, in the case of any such amendment, only to the extent that such amendment permits the
Company to provide broader indemnification rights than such law permitted the Company to provide prior to such amendment), against all expense, liability, and loss (including attorneys fees, judgment
fines, ERISA excise taxes or penalties and amounts paid in settlement) reasonably incurred or suffered by Employee in connection therewith, and such indemnification shall continue after Employee
ceases to be a director, officer, employee, or agent of the Company and shall inure to the benefit of Employee's heirs, executors, and administrators. The right to indemnification conferred hereby
shall include the right to be paid by the Company the reasonable expenses incurred in defending any Proceeding in advance of its final disposition as such expenses are incurred. The indemnification
provided herein shall not be deemed exclusive of any other rights to which Employee may be entitled under the Certificate of Incorporation, Bylaws, any agreement, or vote of stockholders or
disinterested directors of the Company, or otherwise, both as to action in her official capacity and as to action in another capacity while holding such office or position, and shall continue with
respect to action in such capacities even if Employee has thereafter ceased to be a director, officer, employee, or agent of the Company, and shall
inure to the benefit of Employee's heirs, executors and administrators. Except in the case of fraudulent conduct or theft, embezzlement, or other criminal misappropriation of funds by Employee, then
nothing in this Agreement waives the Company's obligations under this paragraph, even if Employee is terminated.

23.SEVERABILITY.In the event that a court of competent jurisdiction determines that any portion of this
Agreement is in violation of any statute or public policy, then only the portions of this Agreement which violate such statute or public policy shall be stricken, All portions of this Agreement which
do not violate any statute or public policy shall continue in full force and effect. Furthermore, any court order striking any portion of this Agreement shall modify the stricken terms as narrowly as
possible to give as much effect as possible to the intentions of the parties under this Agreement.

24.NOTICES.All notices under this Agreement shall be in writing and shall be either personally delivered or
mailed postage prepaid, by certified mail, return receipt requested, (a) if to the Company, to it at 2855 East Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 Attention: President or
(b) if to Employee to her at 2855 East Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 by the same means, or in either party's case to such other address or to the attention of such
person as the party has specified by prior written notice to the other party. Notice shall be effective when personally delivered, or five (5) business days after being so mailed.

25.COUNTERPARTS.This Agreement may be executed in counterparts collectively containing the signatures of each
of the parties.

IN
WITNESS WHEREOF, the Company has caused this Agreement to be executed by duly authorized officer, and Employee has hereunto signed this Agreement, on the date first written above.

| |  | MRS. FIELDS' ORIGINAL COOKIES, INC.,a Delaware Corporation (the "Company")
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| |  | By:                                                                       
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| |  | By:                                                                       
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