Exhibit



Exhibit 10.1



	
					
	[Letterhead of The Coca-Cola Company]

	COCA-COLA PLAZA
ATLANTA, GEORGIA

	 
	 
	 
	 
	 

	 JAMES R. QUINCEY
	 
	 
	 

	PRESIDENT AND CHIEF OPERATING OFFICER
	 
	 
	ADDRESS REPLY TO:

	THE COCA-COLA COMPANY
	 
	 
	P.O. BOX 1734

	 
	 
	 
	 
	ATLANTA, GA 30301

	 
	 
	 
	 
	 __________

	 
	 
	 
	 
	404 676-9980



	 
	 
	 
	 
	FAX:  404 676-9980



Classified - Confidential
Classified - Confidential
May 18, 2016


Mr. Brian J. Smith
Mexico City, Mexico




Dear Brian,


We are delighted to confirm your new position as President, Europe, Middle East & Africa Group, Job Grade 22G, with an effective date of August 1, 2016.  You will report to me.  The information contained in this letter provides details of your new position.


		
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	Your principal location will be Atlanta, Georgia.




		
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	Your annual base salary for your new position will be $650,000.




		
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	You will continue to be eligible to participate in the annual Performance Incentive Plan.  The target annual incentive for a Job Grade 22G is 125% of annual base salary.  The actual amount of an incentive award may vary and is based on individual performance and the financial performance of the Company. Awards are made at the discretion of the Compensation Committee of the Board of Directors based upon recommendations by Senior Management.  The plan may be modified from time to time. 




		
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	You will continue to be eligible to participate in The Coca-Cola Company’s Long-Term Incentive program.  Awards are made at the discretion of the Compensation Committee of the Board of Directors based upon recommendations by Senior Management.  You will be eligible to receive long-term incentive awards within guidelines for the job grade assigned to your position and based upon your personal performance, Company performance, and leadership potential to add value to the Company in the future.  As a discretionary program, the award timing, frequency, size and mix of award vehicles are variable.  




		
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	You are expected to continue to maintain share ownership pursuant to the Company’s share ownership guidelines at a level equal to four times your base salary.  You will be asked to provide information in December each year on your progress toward your ownership goal, and that information will be reviewed with the Compensation Committee of the Board of Directors the following February.  




		
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	You will continue to be eligible for the Company’s Financial Planning and Counseling program which provides reimbursement of certain financial planning and counseling services, up to $10,000 annually, subject to taxes and withholding. 

















Mr. Brian J. Smith
May 18, 2016
Page 2 of 2 




		
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	You will continue to be eligible for the Emory Executive Health benefit which includes a comprehensive physical exam and one-on-one medical and lifestyle management consultation. 




		
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	This letter is provided as information and does not constitute an employment contract.




Brian, I feel certain that you will continue to find challenge, satisfaction and opportunity in this role and as we continue our journey toward the 2020 Vision.




Sincerely, 






James R. Quincey


c:    Ceree Eberly
Executive Compensation
GBS Executive Services
Global Mobility






I, Brian John Smith, accept this offer:






Signature:     /s/ Brian John Smith            






Date:         20/5/2016