Exhibit 10.44

TRADEMARK LICENSE AGREEMENT

THIS AGREEMENTis made and entered into this 2nd day of January, 2002 by and between THE MRS. FIELDS'
BRAND, INC., a Delaware corporation ("MFB"), and Nonni's Food Company, Inc., a Florida corporation
("Nonni's").

RECITALS

WHEREAS, on January 3, 2000 MFB and Nonni's entered into an agreement in which Nonni's received a license
to develop, manufacture, package, distribute and sell under the Mrs. Fields' trademarks, service marks, and trade names a ready-to-eat shelf stable cookie product
through designated retail channels. On February 21, 2001 MFB and Nonni's entered into a second agreement (the "Retail Agreements") in which Nonni's received a license to develop, manufacture,
package, distribute and sell to the food service industry a ready-to-eat pre-baked cookie product through designated food service distribution channels.

WHEREAS, MFB is the sole owner of certain trademarks, service marks, and trade names, which have become associated with high quality food
products;

WHEREAS, Nonni's desires to acquire a separate license from MFB to package, distribute and sell to the food away from home industry
through designated food service distribution channels high quality, frozen cookie dough products utilizing the Mrs. Fields trademarks, service marks and trade names; and

WHEREAS, MFB desires to license to Nonni's the right to package, distribute, market and sell frozen cookie dough products to the food away
from home industry through designated retail distribution channels subject to the provisions of this Agreement;

AGREEMENT

NOW THEREFORE, in consideration of the covenants and agreements contained herein and other valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows:

1.DEFINITIONS



2.GRANT OF LICENSE



3.RESERVATION OF RIGHTS

MFB
reserves all rights with respect to the Licensed Names and Marks not expressly licensed to Nonni's hereunder, and MFB may use or grant licenses to others to use the Licensed Names
and Marks in any other manner or in connection with any goods or services, other than for sale of Royalty Bearing Products in Designated Distribution Channels in the Territory. Without limiting the
foregoing, the license granted pursuant to this Agreement shall be exclusive to Nonni's except that MFB shall not be precluded from, and hereby expressly retains the right to own, operate, and grant,
franchise or license others the right to own and operate Mrs. Fields Cookies stores, kiosks, carts, or display cases which sell cookie, bakery yogurt, beverages and/or ice cream products
(whether or not such products are Royalty Bearing Products) under the Licensed Names and Marks at locations within the Territory on such terms and conditions, as MFB, in its sole discretion, deems
appropriate provided such kiosks, carts or display cases are not located in Designated Distribution Channels.

MFB
agrees that while this Agreement is in effect, it will not enter into a refrigerated dough food service/food away from home license agreement with any third party. MFB agrees not to
enter into a license agreement with a third party granting bake-off rights in grocery stores. If, in the future, MFB decides to license bake-off rights in grocery stores, then
Nonni's shall have the option to have it added to the definition of Designated Distribution Channels at no additional cost.

4.LICENSE TRANSFER

This
Agreement shall be binding upon and inure to the benefit of the parties to this Agreement and their successors or assigns; provided, that the rights of the parties under this
Agreement may only be assigned (i) upon written consent by MFB or (ii) without consent to a parent corporation which owns at least fifty-one percent (51%) of such assigning
party, a fifty-one percent (51%) owned subsidiary corporation of such party, a fifty-one percent (51%) owned subsidiary of a parent of such party if such parent owns at least
fifty-one percent (51%) of such party, or to such other business organization which
shall acquire substantially all of the assets and business of the parties, a parent, or a subsidiary. Nonni's shall not have the right to grant sublicenses under this Agreement. Any assignment,
franchise, sublicense, or transfer, not expressly permitted by this Section 4, is prohibited and will be deemed to be null and void.

5.ROYALTIES



6.INTENTIONALLY OMITTED

7.INTENTIONALLY OMITTED

8.NONNI'S REPORTS



9.DEVELOPMENT OF ROYALTY BEARING PRODUCTS

Nonni's
hereby covenants, agrees, warrants and represents that:



10.ADVERTISING AND PROMOTION REQUIREMENTS

Nonni's
shall market Royalty Bearing Products as premium products or as is otherwise consistent with MFB's then existing image so that such marketing shall not reflect adversely upon
Royalty Bearing Products, the good name of MFB, or the Licensed Names and Marks. MFB shall have a prior to use reasonable right of approval for all promotional, marketing and advertising materials and
concepts for each promotional campaign Nonni's uses to market Royalty Bearing Products. In that regard, MFB shall have a reasonable right of approval, prior to the development of final television,
radio or printed advertisements, the final "story boards" with respect to television advertising, the final "script" with respect to radio spots and the final "layouts" with respect to printed
advertisements. MFB shall also have a reasonable right of approval with respect to the actors or actresses used in connection with any such advertising campaigns; provided, that Nonni's shall have the
right to make minor variations in promotional, marketing and advertising materials used in connection with the approved promotional campaigns. All advertisements and advertising campaigns shall
conform in all material respects to the approvals given by MFB. MFB shall have five (5) business days following the receipt of the proposed promotional, marketing or advertising materials to
send Nonni's written notice of its disapproval which shall include an explanation of the basis for disapproval. If such written disapproval is not received by Nonni's within this five
(5) business day period, the marketing, promotional or advertising material submitted to MFB shall be deemed approved. Any material modifications to any such materials previously approved by
MFB shall be subject to approval pursuant to this Section 10. Once a promotional campaign has been approved by MFB, if no material changes are made to it by Nonni's, MFB shall not rescind its
approval and Nonni's may proceed accordingly on the basis that it is approved.

11.LABELING

Whenever
Nonni's uses the Licensed Names and Marks, Nonni's shall affix the appropriate trademark notice and agrees to use the registration symbol of A7A in connection with its use of
the Licensed Names and Marks, or "TM" where the mark has not been registered federally, and in each instance where appropriate accompanied by the words "Reg. TM of MFB" or a reasonable facsimile
thereof or such other reference as may be designated by MFB from time to time. Where a Licensed Name and Mark is used more than once on packaging, in copy or advertising or on the Royalty Bearing
Products, the "7" or "TM" designation need only be used once either on the most prominent use of the Licensed Name and Mark, or if all uses are of equal prominence, then on the first use of the
Licensed Name and Mark in or on each package, copy, advertisement, or product. Nonni's shall use the Licensed Names and Marks only as trademarks, service marks, or trade names and shall affix the
notice as specified. Nonni's shall not have the right, unless previously agreed in writing by MFB, to use other trademarks, service marks, or trade names in marketing and promoting Royalty Bearing
Products. MFB shall have the right to own and register any such other trademark, service mark, or trade name which is registerable, including a Licensed Name or Mark or "Fields" in any format, and
such trademarks, service marks, and trade names owned or registered by MFB shall be included in the Licensed Names and Marks, and Nonni's shall cooperate with MFB by providing packaging, labeling, and
documentation as may be required to obtain and maintain such registration.



12.USE OF LICENSED NAMES AND MARKS



13.INFRINGEMENT

Nonni's
agrees to assist MFB, at MFB's cost and expense, to the extent necessary in the procurement of any protection or to protect any of MFB's rights to the Licensed Names and Marks,
and MFB, if it so desires, may commence or prosecute any claims or suits in its own name or, with Nonni's consent, in the name of Nonni's or join Nonni's as a party thereto. Nonni's shall notify MFB
in writing of any infringements or imitations by others of the Licensed Names and Marks which may come to Nonni's attention, and MFB shall have the sole right to determine whether or not any action
shall be taken on account of any such infringements or imitations at MFB's cost and expense. Nonni's shall not institute any suit or take any action on account of any such infringements or imitations
without first obtaining the written consent of MFB.

14.INSURANCE

Nonni's
shall obtain and keep in force, at its sole expense, product liability insurance

providing
adequate insurance for MFB against any claims and suits involving product liability arising out of, or with respect to, the transactions contemplated by this Agreement and the
Retail Agreements, in no less than Ten million dollars ($10,000,000.00) combined single limit on bodily injuries and/or property damage in the aggregate. Within thirty (30) days after the date
of this Agreement, Nonni's shall submit to MFB a certificate of insurance naming MFB as an additional insured and providing that any cancellation or material change or alteration which reduces
coverage or any benefits accruing to MFB shall become effective only upon thirty (30) days prior notice to MFB. The requirements of this Section 14 are acknowledged by Nonni's to be a
material term of this Agreement as defined in paragraph 16(b)(ii).



15.CONFIDENTIALITY



16.TERM AND TERMINATION



17.DISPOSAL OF INVENTORY UPON EXPIRATION

For
a period of six (6) months following the termination or expiration of this Agreement, Nonni's shall have the right to sell any Royalty Bearing Products in Nonni's inventory.
Any sales of Royalty Bearing Products under this Section shall be, at all times, in accordance with the policies, prices, and standards established for marketing and distribution of Royalty Bearing
Products pursuant to this Agreement, and shall include payment of all Running Royalties accrued in accordance with Section 5 hereof.

18.FINAL STATEMENT UPON TERMINATION OR EXPIRATIONAs soon as practicable after termination or expiration of the license
granted hereunder, but in no event more than thirty (30) days thereafter, Nonni's shall deliver to MFB a statement indicating the number and description of Royalty Bearing Products packaged in
packaging using the Licensed Names and Marks then in Nonni's inventory. MFB shall have the option to conduct a physical inventory to ascertain or verify such statement.

19.REPRESENTATIONS AND WARRANTIES



20.INDEMNIFICATION



21.NOTICES

All
notices provided by this Agreement shall be in writing and shall be given by facsimile or registered mail, postage prepaid, or by personal delivery, by one party to the other,
addressed to such other Party at the applicable address set forth below, or to such other addresses as may be given for such purpose by such other party by notice duly given hereunder. Notice shall be
deemed properly given on the date of a confirmed facsimile transmission, three (3) days after the date mailed if given by first class mail. or on the date of delivery, which ever applies:

|            |  |                                                                                                                                               
|----------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------
|To MFB:     |  | The Mrs. Fields' Brand, Inc.
2855 E. Cottonwood Parkway, Suite 400
Salt Lake City, UT 84121
Attention: Legal Department
Fax No: (801) 736-5944
|To Nonni's: |  | Nonni's Food Company, Inc.
601 South Boulder, Suite 900
Tulsa, OK 74119
Fax: (918) 560-4108                                                   

22.  GENERAL PROVISIONS

(a)No Fiduciary or Other Relationship. It is understood and agreed by the parties hereto that this Agreement does not create
a fiduciary relationship between them, that MFB and Nonni's are and shall be independent contractors and that nothing in this Agreement is intended to make either party a general or special agent,
joint venturer, partner or employee of the other for any purpose whatsoever.

(b)Use of Licensed Names and Marks in Contracts. Nonni's shall not employ any of the Licensed Names and Marks in signing any
contract or applying for any license or permit or in a manner that may result in MFB's liability for any of Nonni's indebtedness or obligations, nor may Nonni's use the Licensed Names and Marks in any
way not expressly authorized by MFB. Except as expressly authorized in writing, neither MFB nor Nonni's shall make any express or implied agreements, warranties, guarantees or representations or incur
any debt in the name or on behalf of the other, represent that their relationship is other than licensor and licensee or be obligated by or have any liability under any agreements or representations
made by the other that are not expressly authorized in writing.

(c)Severability. Except as expressly provided to the contrary herein, each Section, paragraph, term and provision of this
Agreement, and any portion thereof, shall be considered severable and if, for any reason, any such provision of this Agreement is held to be invalid, contrary to or in conflict with any applicable
present or future law or regulation in a final, unappealable ruling issued by any court, agency or tribunal with competent jurisdiction in a proceeding to which MFB is a party, that ruling shall not
impair the operation of, or have any other effect upon, such other portions of this Agreement as may remain otherwise intelligible, which shall continue to be given full force and effect and bind the
parties hereto, although any portion held to be invalid shall be deemed not to be a part of this Agreement from the date the time for appeal expires, if Nonni's is a party thereto, otherwise upon
Nonni's receipt of a notice of non-enforcement thereof from MFB. If any covenant herein which restricts competitive activity is deemed unenforceable by virtue of its scope in terms of
area, business activity prohibited and/or length of time, but would be enforceable by reducing any part or all thereof, Nonni's and MFB agree that the same shall be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction in which enforcement is sought.

(d)Substitution of Provisions. If any applicable and binding law or rule of any jurisdiction requires a greater prior notice
of the termination of this Agreement than is required hereunder, or the taking of some other action not required hereunder, or if, under any applicable and binding law or rule of any jurisdiction, any
provision of this Agreement is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the comparable provisions hereof. Nonni's agrees to
be bound by any promise or covenant imposing the maximum duty permitted by law which is subsumed within the terms of any provision hereof, as though it were separately articulated in and made a part
of this Agreement, that may result from striking from any of the provisions hereof, any portion or portions which a court may hold to be unenforceable in a final decision to which MFB is a party, or
from reducing the scope of any promise or covenant to the extent required to comply with such a court order. Such modifications to this Agreement shall be effective only in such jurisdiction,
unless MFB elects to give them greater applicability, and shall be enforced as originally made and entered into in all other jurisdictions.

(e)Waiver. MFB and Nonni's may by written instrument unilaterally waive or reduce any obligation of or restriction upon the
other under this Agreement, effective upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Any waiver so granted by the waiving party shall
be without prejudice to any other rights the waiving party may have, will be subject to continuing review by the waiving party and may be revoked, in the waiving party's sole discretion, at any time
and for any reason, effective upon delivery to the other party of ten (10) days' prior written notice.

(f)Waiver by Custom or Practice. MFB and Nonni's shall not be deemed to have waived or impaired any right, power or option
reserved by this Agreement (including, without limitation, the right to demand exact compliance with every term, condition and covenant herein or to declare any breach thereof to be a default and to
terminate this Agreement prior to the expiration of its term) by virtue of any custom or practice of the parties at variance with the terms hereof; any failure, refusal or neglect of MFB or Nonni's to
exercise any right under this Agreement or to insist upon exact compliance by the other with its obligations hereunder; any waiver, forbearance, delay, failure or omission by MFB or Nonni's to
exercise any right, power or option, whether of the same, similar or different nature, or MFB's acceptance of any payments due from Nonni's after any breach of this Agreement.

(g)Force Majeure. Neither MFB nor Nonni's shall be liable for loss or damage or deemed to be in breach of this Agreement if
their failure to perform obligations results from:



Any
delay resulting from any of said causes shall extend performance accordingly or excuse performance, in whole or in part, as may be reasonable, except that said causes shall not excuse payments of
amounts owed at the time of such occurrence or payment of any Running Royalties or Guaranteed Amounts for Royalty Bearing Products due on any sales thereafter.

(h)Press Release. Unless consented to by MFB in advance or required by law, regulation, statute, etc., Nonni's agrees not to
issue any formal press release prior to the introduction of Royalty Bearing Products through the Designated Distribution Channels.

(i)Temporary Restraining Orders. Notwithstanding anything to the contrary contained in this Agreement, MFB and Nonni's shall
each have the right in a proper case to obtain temporary restraining orders and temporary or preliminary injunctive relief from a court of competent jurisdiction.

(j)Rights Cumulative. The rights of MFB and Nonni's hereunder are cumulative and no exercise or enforcement by MFB or
Nonni's of any right or remedy hereunder shall preclude the exercise or enforcement by MFB or Nonni's of any other right or remedy hereunder which MFB or Nonni's is entitled by law to enforce.

(k)Costs and Attorney Fees. If a claim for amounts owed by Nonni's to MFB or its affiliates is asserted in any judicial
proceeding or appeal thereof, or if MFB or Nonni's is required to enforce this Agreement in any judicial proceeding or appeal thereof, the party prevailing in such proceeding shall be entitled to
reimbursement of its reasonable costs and expenses, including reasonable accounting and legal fees, whether incurred prior to, in preparation for, or in contemplation of the filing of any written
demand, claim, action, hearing or proceeding to enforce the obligations of this Agreement. If MFB incurs expenses in connection with Nonni's failure to pay when due amounts owing to MFB, to submit
when due any reports, information or supporting records or otherwise to comply with this Agreement, or if Nonni's incurs expenses in connection with MFB's failure to comply with this Agreement,
including, but not limited to legal and accounting fees, the party incurring the expense shall be reimbursed by the other party for any such reasonable costs and expenses which it incurs.

(l)Governing Law. Except to the extent governed by the United States Trademark Act of 1946 (Lanham Act, 15 U.S.C. "1051 et seq.) or other federal law, this Agreement, and
the relationship between Nonni's and MFB, shall be governed by the laws of the State of Utah.

(m)Jurisdiction. Nonni's and MFB hereby irrevocably consent and agree that any legal action, suit or proceeding arising out
of or in any way in connection with this Agreement may be instituted or brought in the United States District Court for the District of Utah. Nonni's and MFB hereby irrevocably consent and submit to,
for themselves and in respect of their property, generally and unconditionally, the jurisdiction of such Court, and to all proceedings in such Court. Further, Nonni's and MFB irrevocably consent to
actual receipt of any summons and/or legal process at their respective addresses as set forth in this Agreement as constituting in every respect sufficient and effective service of process in any such
legal action or proceeding. Nonni's and MFB further agree that final judgment in any such legal action, suit or proceeding shall be conclusive and may be enforced in any other jurisdiction,
whether within or outside the United States of America, by suit under judgment, a certified or exemplified copy of which will be conclusive evidence of the fact and the amount of the liability.

(n)Waiver of Punitive Damages. Except with respect to the indemnification obligations of the parties hereunder, the parties
waive to the fullest extent permitted by law any right to or claim for any punitive or exemplary damages against the other and agree that, in the event of a dispute between them, the party making a
claim shall be limited to recovery of any actual damages it sustains.

(o)Headings. The headings of the several sections and paragraphs hereof are for convenience only and do not define, limit or
construe the contents of such sections or paragraphs.

(p)Entire Agreement. This Agreement and the Exhibits hereto represent the entire agreement between MFB and Nonni's with
respect to the subject matter hereof and supersede any prior agreements and negotiations between the parties. This Agreement does not affect my rights or obligations of the parties under the Retail
Agreement.

(q)Exhibits. All Exhibits hereto form part of this Agreement.

(r)Counterparts. This Agreement may be executed simultaneously in two counterparts, each of which shall be deemed an
original, but both of which together shall constitute one and the same agreement, binding upon both parties hereto, notwithstanding that both parties are not signatories to the original or the same counterpart.

(s)Expenses. Each party shall bear its own expenses (including attorneys' fees and expenses) in connection with the
preparation, negotiation, execution, and delivery of this Agreement.

IN WITNESS THEREOF, this Agreement has been executed by the Parties hereto as of the date and year first written above.

| |  | NONNI'S FOOD COMPANY, INC.  
| |  | ----------------------------
| |  | By:                         
| |  | THE MRS. FIELDS' BRAND, INC.
| |  | By:                         



EXHIBIT "A"

[To Trademark License Agreement]

LICENSED NAMES AND MARKS

Mrs. Fields

Mrs. Fields
Cookies



EXHIBIT "B"

[To Trademark License Agreement]

ROYALTY BEARING PRODUCTS

Frozen Cookie Dough Products manufactured by MFB's supplier.