[Federal Register Volume 87, Number 136 (Monday, July 18, 2022)]
[Notices]
[Pages 42730-42731]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2022-15235]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

[Document Identifier OS-0990-0476]


Agency Information Collection Request; 30-Day Public Comment 
Request

AGENCY: Office of the Secretary, HHS.

ACTION: Notice.

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SUMMARY: In compliance with the requirement of the Paperwork Reduction 
Act of 1995, the Office of the Secretary (OS), Department of Health and 
Human Services, is publishing the following summary of a proposed 
collection for public comment. This Federal Register notice seeks 
public comment on the revision recently submitted to OMB for review and 
approval. These comments will be reviewed and taken into consideration 
if the Department intends to make any revisions to the information 
collection request approved under [0990-0476]. Interested persons are 
invited to submit comments regarding the aforementioned non-substantive 
changes or any other aspect of this collection of information, 
including: the necessity and utility of the proposed information 
collection for the proper performance of the agency's functions, the 
accuracy of the estimated burden, ways to enhance the quality, utility 
and clarity of the information to be collected, and the use of 
automated collection techniques or other forms of information 
technology to minimize the information collection burden.

DATES: Comments on the ICR must be received on or before August 17, 
2022.

ADDRESSES: Written comments and recommendations for the proposed 
information collection should be sent within 30 days of publication of 
this notice. To be assured consideration, comments and recommendations 
must be submitted www.reginfo.gov/public/do/PRAMain. Find this 
particular information collection by selecting ``Currently under 30-day 
Review--Open for Public Comments'' or by using the search function.

FOR FURTHER INFORMATION CONTACT: Sherrette Funn, <a href="/cdn-cgi/l/email-protection#693a010c1b1b0c1d1d0c472f1c07072901011a470e061f"><span class="__cf_email__" data-cfemail="96c5fef3e4e4f3e2e2f3b8d0e3f8f8d6fefee5b8f1f9e0">[email protected]</span></a> 
or (202) 264-0041. When submitting comments or requesting information, 
please include the document identifier 0990-0476-30D and project title 
for reference.

SUPPLEMENTARY INFORMATION: Interested persons are invited to send 
comments regarding this burden estimate or any other aspect of this 
collection of information, including any of the following subjects: (1) 
The necessity and utility of the proposed information

[[Page 42731]]

collection for the proper performance of the agency's functions; (2) 
the accuracy of the estimated burden; (3) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (4) the 
use of automated collection techniques or other forms of information 
technology to minimize the information collection burden.
    Title of the Collection: ASPA COVID-19 Public Education Campaign 
Market Research.
    Type of Collection: Revision.
    OMB No. 0990-0476--Office of the Assistant Secretary for Public 
Affairs (ASPA) within Office of the Secretary.

Abstract

    The Office of the Assistant Secretary for Public Affairs (ASPA), 
U.S. Department of Health and Human Services (HHS) is requesting a 
revision on a currently approved collection including three components: 
1. Current Events Tracker (CET), 2. Qualitative data collection in the 
form of focus groups, interviews, and dyads, and 3. Copy testing 
surveys. This revision supports continuation of the approved data 
collection by adding burden and iterations to support the program 
during the ongoing COVID-19 public health emergency and through the 
expiration of the package 0990-0476 in early 2024. Together, these 
efforts support the development and execution of the COVID-19 Public 
Education Campaign. The broad purpose of each effort is as follows:

Current Events Tracker

    The primary purpose of the COVID-19 Current Events Tracker (CET) 
survey is to continuously track key metrics of importance to the 
Campaign, including vaccine confidence and uptake, familiarity with and 
trust in HHS and other trusted messengers, and the impact of external 
events on key attitudes and behaviors. This information will inform 
Campaign development and execution including changes in messaging 
strategies necessary to effectively reach the entire U.S. population or 
specific subgroups.

Focus Groups/Interviews/Dyads

    ASPA is collecting information qualitatively to inform the Campaign 
about audience risk knowledge, perceptions, current behaviors, and 
barriers and motivators to healthy behaviors (including COVID-19 
vaccination). Ultimately these focus groups, interviews, and/or dyads 
will provide in-depth insights regarding information needed by Campaign 
audiences as well as their attitudes and behaviors related to COVID-19 
and the COVID-19 vaccines. These will be used to inform the development 
of Campaign messages and strategy.

Copy Testing Surveys

    Prior to placing Campaign advertisements in market, ASPA will 
conduct copy testing surveys to ensure the final Campaign messages have 
the intended effect on target attitudes and behaviors. Copy testing 
surveys will be conducted with sample members who comprise the target 
audiences; these surveys will assess perceived effectiveness of the 
advertisements as well as the effect of exposure to an ad on key 
attitudes and behavioral intentions. The results from these surveys 
will be used internally by ASPA to inform decisions on Campaign 
messages and materials; for example, to identify revisions to the 
materials or determine which advertisement to move to market.

                                        Estimated Annualized Burden Table
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                                                                                      Average
                                                     Number of        Number        burden per     Total burden
      Type of respondent            Form name       respondents    responses per   response  (in       hours
                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
CET...........................  CET                  \a\ 138,000               1          7.2/60          16,560
                                 Questionnaire.
Foundational Focus Groups,      Screener and          \c\ 50,000               1          9.3/60           7,750
 Interviews, and/or Dyads \b\.   Interview.
Copy Testing Survey...........  Screener and         \d\ 540,000               1         3.78/60          34,020
                                 Survey.
                                                 ---------------------------------------------------------------
    Sum of All Studies........  ................         728,000  ..............  ..............          58,330
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Sherrette A. Funn,
Paperwork Reduction Act Reports Clearance Officer, Office of the 
Secretary.
[FR Doc. 2022-15235 Filed 7-15-22; 8:45 am]
BILLING CODE 4150-25-P


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