# Commission Implementing Regulation (EU) No 737/2013Show full title

Commission Implementing Regulation (EU) No 737/2013 of 30 July 2013 amending Regulation (EC) No 501/2008 laying down detailed            rules for the application of Council Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural            products on the internal market and in third countries         

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U.K.

# Commission Implementing Regulation (EU) No 737/2013                     

# of 30 July 2013

# amending Regulation (EC) No 501/2008 laying down detailed rules for the application of Council Regulation (EC) No 3/2008 on                        information provision and promotion measures for agricultural products on the internal market and in third countries                     

THE EUROPEAN COMMISSION,

Having regard to the Treaty on the Functioning of the European Union,

Having regard to Council Regulation (EC) No 3/2008 of 17 December 2007 on information provision and promotion measures for                           agricultural products on the internal market and in third countries(1), and in particular Articles 4, 5 and 15 thereof,                        

Whereas:

(1)Commission Regulation (EC) No 501/2008(2) establishes rules for the drawing-up, selection, implementation, financing and checking of information provision and promotion                              measures provided for in Regulation (EC) No 3/2008.

(2)The list of themes and products for which measures may be implemented on the internal market in accordance with Article 3(1)                              of Regulation (EC) No 3/2008 is set out in Part A of Annex I to Regulation (EC) No 501/2008 and the list of products which                              may be covered by promotional measures in third countries in accordance with Article 3(2) of Regulation (EC) No 3/2008 is                              set out in Part A of Annex II to Regulation (EC) No 501/2008. Those lists are to be revised every two years.

(3)The guidelines referred to in Article 5(1) of Regulation (EC) No 3/2008 are set out in Part B of Annex I to Regulation (EC)                              No 501/2008.

(4)In the context of the crisis in the sheep meat sector and with a view to raising awareness in relation to sheep meat and its                              production and consumption, trade and inter-trade organisations from the sector should be given the opportunity to receive                              Union co-financing for information and promotion programmes for generic sheep meat of Union origin.

(5)Optional quality terms, introduced by Regulation (EU) No 1151/2012 of the European Parliament and of the Council of 21 November                              2012 on quality schemes for agricultural products and foodstuffs(3), constitute the second tier of quality systems which add value. They can be communicated on the internal market and refer                              to specific horizontal characteristics, with regard to one or more categories of products, farming methods or processing attributes                              which apply in specific areas. In order to complete the availability of promotion programmes on the internal market for all                              current quality schemes,products covered by the scheme for optional quality terms should be included as an eligible product,                              together with products covered by the schemes for protected designations of origin (PDO), protected geographical indications                              (PGI) or traditional specialities guaranteed (TSG).

(6)The reasons for granting the eligibility to poultrymeat are no longer valid, as the period following the avian influenza crisis                              has been sufficiently long for restoring consumer confidence. Therefore, references to poultrymeat should be deleted.

(7)In selecting third countries for inclusion in Part B of Annex II to Regulation (EC) No 501/2008, account is to be taken of                              the markets of third countries where there is actual or potential demand. Due to steadily growing consumption, potential for                              and interest in Union agricultural products as well as further outreach of Union programmes and cooperation projects, new                              countries and areas should be considered as eligible markets for the promotional programmes.

(8)In the context of the accession of Croatia to the Union on 1 July 2013, that country should be removed from the list of eligible                              third countries.

(9)Regulation (EC) No 501/2008 should therefore be amended accordingly.

(10)The measures provided for in this Regulation are in accordance with the opinion of the Management Committee for the Common                              Organisation of Agricultural Markets,

HAS ADOPTED THIS REGULATION:

# Article 1U.K.

Annexes I, II and III to Regulation (EC) No 501/2008 are amended in accordance with the Annex to this Regulation.

# Article 2U.K.

This Regulation shall enter into force on the third day following that of its publication in the *Official Journal of the European Union*.                  

This Regulation shall be binding in its entirety and directly applicable in all Member States.

Done at Brussels, 30 July 2013.

*For the Commission*                            

*The President*                            

José Manuel Barroso                            

## ANNEXU.K.

Annexes I, II and III to Regulation (EC) No 501/2008 are amended as follows:

Annex I is amended as follows:

Part A. ‘List of themes and products’ is amended as follows:

the 13th indent is replaced by the following:
                            -  ‘Products covered by the schemes for protected designations of origin (PDO), protected geographical indications (PGI), traditional                                                         specialties guaranteed (TSG) or optional quality terms in accordance with Regulation (EU) No 1151/2012 of the European Parliament                                                         and of the Council(4)’                                                    

the 15th indent is deleted

the following indent is added:
                            -  ‘Sheep meat’                                                    

Part B. ‘Guidelines’ is amended as follows:

in the guidelines on ‘FRESH, CHILLED OR FROZEN MEAT, PRODUCED IN ACCORDANCE WITH A COMMUNITY OR NATIONAL QUALITY SCHEME’,                                                in point 2. ‘Goals’, the words ‘PDO/PGI/TSG and organic farming’ are replaced by the words ‘PDO/PGI/TSG, optional quality                                                terms and organic farming’                                             

the guidelines on ‘PRODUCTS WITH A PROTECTED DESIGNATION OF ORIGIN (PDO), A PROTECTED GEOGRAPHICAL INDICATION (PGI) OR TRADITIONAL                                                SPECIALITY GUARANTEED (TSG)’ are replaced by the following:                                             

### ‘PRODUCTS COVERED BY THE SCHEMES FOR PROTECTED DESIGNATIONS OF ORIGIN (PDO), PROTECTED GEOGRAPHICAL INDICATIONS (PGI), TRADITIONAL                                                      SPECIALITIES GUARANTEED (TSG) OR OPTIONAL QUALITY TERMS IN ACCORDANCE WITH REGULATION (EU) No 1151/2012

#### 1.**Overview of the situation**

The Union system for protecting product names provided for in Regulation (EU) No 1151/2012 is a priority in the implementation                                                   of the quality strand of the common agricultural policy. It is therefore necessary to continue previous efforts to run campaigns                                                   by which the denominations, the products covered by the protected names and optional quality terms are made known to all potential                                                   actors in the chain of production, preparation, marketing and consumption of those products.                                             

#### 2.**Goals**

Information and promotion campaigns should not focus on one or only a very limited number of product names, but rather on                                                   groups of names either of certain product categories or of products produced in one or several regions in one or several Member                                                   States.                                             

The objectives of those campaigns should be to:                                             
                            -  provide comprehensive information on the content, the operation and the Union nature of the schemes and, in particular, on                                                         their effects on the commercial value of the products with protected names or optional quality terms which after registration                                                         benefit from the protection granted by those schemes,                                                    
                            -  enhance knowledge of the Union symbols for products covered by the schemes for PDO/PGI/TSG or optional quality terms among                                                         consumers, distributors and food professionals,                                                    
                            -  encourage producer/processor groups not yet taking part in those schemes to register the names of products which satisfy the                                                         basic requirements and to apply optional quality terms,                                                    
                            -  encourage producers and processors in the regions concerned but not yet taking part in the schemes to participate in the production                                                         of the products bearing the registered names by conforming to the approved specifications and inspection requirements laid                                                         down for the various protected names,                                                    
                            -  stimulate demand for the products concerned by informing consumers and distributors of the existence, significance and benefits                                                         of the schemes, and of the logos, the criteria for awarding designations, the relevant checks and controls, and the traceability                                                         system.                                                    

#### 3.**Target groups**

                            -  Producers and processors                                                    
                            -  Distributors (supermarkets, wholesalers, retailers, caterers, canteens, restaurants)                                                    
                            -  Consumers and consumer associations                                                    
                            -  Opinion multipliers                                                    

#### 4.**Main messages**

                            -  The products bearing the protected names have specific characteristics associated with their geographical origin; in the case                                                         of products with a PDO, the quality or characteristics of the products are essentially or exclusively linked to the particular                                                         geographical environment with its inherent natural and human factors. In the case of products with a PGI, the products possess                                                         a specific quality or reputation which can be attributed to the geographical origin; the geographical link must occur in at                                                         least one of the stages of production, processing or preparation                                                    
                            -  The products with a TSG have specific characteristics associated with their particular traditional methods of production or                                                         with the use of traditional raw materials                                                    
                            -  The Union symbols for PDO, PGI and TSG are symbols that are understood throughout the Union as designating products meeting                                                         specific conditions of production linked to their geographical origin or to their tradition and subject to inspection                                                    
                            -  Optional quality terms relate to a characteristic of one or more categories of products, or to a farming or processing attribute                                                         which applies in specific areas                                                    
                            -  The use of the optional quality term adds value to the product as compared to products of a similar type                                                    
                            -  Optional quality terms have a Union’s dimension                                                    
                            -  The presentation of some products covered by the schemes for PDO, PGI, TSG or optional quality terms as examples for the potential                                                         of successful commercial enhancement of products whose names are registered under the protection schemes                                                    
                            -  These protection schemes support the Union cultural heritage, support the diversity of agricultural production and the maintenance                                                         of the countryside                                                    

#### 5.**Main channels**

                            -  Internet and other electronic means                                                    
                            -  Public relations contacts with the media (specialised, women’s and culinary press)                                                    
                            -  Contacts with consumer associations                                                    
                            -  Point of sale information and demonstrations                                                    
                            -  Audiovisual media (specific television spots, etc.)                                                    
                            -  Printed documents (leaflets, brochures, etc.)                                                    
                            -  Participation at trade fairs and shows                                                    
                            -  Information and training seminars and actions on the functioning of the Union schemes for PDO, PGI, TSG or optional quality                                                         terms                                                    

#### 6.**Duration and scope of the programmes**

Twelve to 36 months, giving priority to multiannual programmes that set clear objectives and a strategy for each phase.’                                             

the guidelines on ‘POULTRYMEAT’ are deleted

the following new guidelines on ‘SHEEP MEAT’ are added:

### ‘SHEEP MEAT

#### 1.**Overview of the situation**

The sheep meat sector is a very fragile sector and experiencing a crisis: consumption, production and prices of sheep meat                                                   are in decline, whilst costs (introduction of electronic identification, feed prices, traditional production as transhumance)                                                   are on the rise. Moreover, supply of sheep meat from third countries is increasing. Given the worsening profitability, many                                                   producers are obliged to leave the production, which can have negative consequence on the variety of the meat in the Union                                                   and on further abandonment of the countryside. Sheep meat is an important part of the culinary heritage in the Union and its                                                   production plays in fact a special role especially in areas with difficult farming conditions, in terms of landscape preservation                                                   and socioeconomic impact.                                             

#### 2.**Goals**

                            -  To increase awareness of the target groups about the quality, the sustainable production conditions of the sheep meat and                                                         the special role it plays in the culinary heritage in the Union                                                    
                            -  To increase sheep meat consumption                                                    

#### 3.**Target groups**

                            -  Producers and processors                                                    
                            -  Distributors (supermarkets, wholesalers, retailers, caterers, canteens, restaurants)                                                    
                            -  Consumers (especially the young ones, aged 18 to 40 years) and consumer associations                                                    
                            -  Opinion multipliers, journalists, gastronomic experts                                                    

#### 4.**Main messages**

                            -  Environmentally friendly and traditional production methods                                                    
                            -  Traceability (electronic identification)                                                    
                            -  The labeling of meats allows the consumer to identify the origin and the characteristics of the products                                                    
                            -  Inform consumers of the diversity and organoleptic and nutritional properties of sheep meat                                                    
                            -  Advice for use, recipes                                                    
                            -  The information and promotion campaigns are restricted to products from the Union                                                    

#### 5.**Main channels**

                            -  Internet and other electronic means                                                    
                            -  Promotion at points of sale (tasting, recipes, information)                                                    
                            -  Press relations and public relations (events, participation in consumer fairs, etc.)                                                    
                            -  Publicity (or publicity editorials) in the press                                                    
                            -  Audiovisual media (television and radio)                                                    
                            -  Participation in trade fairs                                                    
                            -  Other channels                                                    

#### 6.**Duration and scope of the programmes**

Twelve to 36 months, giving priority to multiannual programmes that set clear objectives and a strategy for each phase and                                                   are organised by two or several Member States and implemented in at least two new markets.’                                             

Annex II is amended as follows:

Part A. ‘**LIST OF PRODUCTS WHICH MAY BE COVERED BY PROMOTIONAL MEASURES**’ is amended as follows:                                    

the 11th indent is replaced by the following:
                            -  ‘Products covered by the schemes for protected designations of origin (PDO), protected geographical indications (PGI), or traditional                                                         specialities guaranteed (TSG) in accordance with Regulation (EU) No 1151/2012’                                                    

the following new indent is added:
                            -  ‘Sheep meat’                                                    

Part B. ‘**LIST OF THIRD COUNTRY MARKETS IN WHICH PROMOTIONAL MEASURES MAY BE CARRIED OUT**’ is amended as follows:                                    

Section A. ‘Countries’ is amended as follows:
                            -  the indents for South Africa and Croatia are deleted 
                            -  the following new indents are added:                                -  ‘Albania                                                          
                              -  Armenia                                                          
                              -  Azerbaijan                                                          
                              -  Belarus                                                          
                              -  Georgia                                                          
                              -  Kazakhstan                                                          
                              -  Moldova                                                          
                              -  Uzbekistan’ 

Section B. ‘Geographical areas’ is amended as follows:
                            -  the indent for North Africa is deleted 
                            -  the following new indent is added:                                -  ‘Africa’ 

Annex III is amended as follows:

point 12 is replaced by the following:

### ‘12.Products covered by the schemes for protected designations of origin (PDO), protected geographical indications (PGI), traditional                                             specialities guaranteed (TSG) or optional quality terms in accordance with Regulation (EU) No 1151/2012: EUR 3 million’

point 15 is deleted

the following point 16 is added:

### ‘16.Sheep meat: p.m.’

1

OJ L 3, 5.1.2008, p. 1.                           

2

OJ L 147, 6.6.2008, p. 3.                           

3

OJ L 343, 14.12.2012, p. 1.                           

4

OJ L 343, 14.12.2012, p. 1.’