<TABLE> <S> <C>

<ARTICLE> 9
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL  STATEMENTS OF EAST TEXAS FINANCIAL  SERVICES,  INC., AT
JUNE 30, 1999,  AND IS QUALIFIED IN ITS  ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          SEP-30-1999
<PERIOD-END>                               JUN-30-1999
<CASH>                                                      700,340
<INT-BEARING-DEPOSITS>                                    5,555,025
<FED-FUNDS-SOLD>                                                  0
<TRADING-ASSETS>                                                  0
<INVESTMENTS-HELD-FOR-SALE>                              36,349,610
<INVESTMENTS-CARRYING>                                   38,376,533
<INVESTMENTS-MARKET>                                     38,356,560
<LOANS>                                                  63,541,008
<ALLOWANCE>                                                 231,971
<TOTAL-ASSETS>                                          151,135,578
<DEPOSITS>                                               87,701,272
<SHORT-TERM>                                             35,229,759
<LIABILITIES-OTHER>                                       1,291,316
<LONG-TERM>                                               7,053,004
<PREFERRED-MANDATORY>                                             0
<PREFERRED>                                                       0
<COMMON>                                                     18,845
<OTHER-SE>                                               19,841,382
<TOTAL-LIABILITIES-AND-EQUITY>                          151,135,578
<INTEREST-LOAN>                                           3,587,918
<INTEREST-INVEST>                                         3,046,383
<INTEREST-OTHER>                                                  0
<INTEREST-TOTAL>                                          6,634,301
<INTEREST-DEPOSIT>                                        3,180,472
<INTEREST-EXPENSE>                                        4,212,546
<INTEREST-INCOME-NET>                                     2,421,755
<LOAN-LOSSES>                                                     0
<SECURITIES-GAINS>                                                0
<EXPENSE-OTHER>                                           2,286,757
<INCOME-PRETAX>                                             457,630
<INCOME-PRE-EXTRAORDINARY>                                  457,630
<EXTRAORDINARY>                                                   0
<CHANGES>                                                         0
<NET-INCOME>                                                282,000
<EPS-BASIC>                                                    0.21
<EPS-DILUTED>                                                  0.21
<YIELD-ACTUAL>                                                 6.70
<LOANS-NON>                                                 387,000
<LOANS-PAST>                                                      0
<LOANS-TROUBLED>                                                  0
<LOANS-PROBLEM>                                             123,000
<ALLOWANCE-OPEN>                                            231,971
<CHARGE-OFFS>                                                     0
<RECOVERIES>                                                      0
<ALLOWANCE-CLOSE>                                           231,971
<ALLOWANCE-DOMESTIC>                                         49,700
<ALLOWANCE-FOREIGN>                                               0
<ALLOWANCE-UNALLOCATED>                                     182,271


</TABLE>