----

----

**UNITED      STATES**

**SECURITIES      AND EXCHANGE COMMISSION**

**FORM      10-K/A**

**AMENDMENT      NO. 1**

| T | ANNUAL                REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE                ACT OF                1934 |
|---|-----------------------------------------------------------------------------------------------------------------------------------|

| o | TRANSITION                REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE                ACT OF                1934 |
|---|---------------------------------------------------------------------------------------------------------------------------------------|

| **BIG                DOG HOLDINGS, INC.**                                            |
|--------------------------------------------------------------------------------------|
| (EXACT                NAME OF REGISTRANT AS SPECIFIED IN ITS                CHARTER) |

| DELAWARE                                                                           | 52-1868665                                                                           |
|------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------|
| (STATE                  OR OTHER JURISDICTION OF OR                  ORGANIZATION) | (I.R.S.                  EMPLOYER INCORPORATION IDENTIFICATION                  NO.) |

| 121                    GRAY AVENUE, SANTA BARBARA, CALIFORNIA | 93101                         |
|---------------------------------------------------------------|-------------------------------|
| (ADDRESS                    OF PRINCIPAL EXECUTIVE OFFICE)    | (ZIP                    CODE) |

|  (805)                963-8727                                                     |
|-----------------------------------------------------------------------------------------|
| (REGISTRANT’S                TELEPHONE NUMBER INCLUDING AREA                CODE) |

----

----

----

| **Explanatory                    Note**                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| This                    Amendment No. 1 on Form 10-K/A (the “Amendment”) is being filed to provide                    the disclosure required by Part III of Form 10-K.  This                    information was intended to be incorporated by reference from                    our                    Definitive Proxy Statement for our 2007 Annual Meeting of Stockholders                    and                    was omitted from the initial filing pursuant to General Instruction                    G.3 to                    Form 10-K.  Because we now do not expect to file a Definitive                    Proxy Statement prior to the applicable incorporation by reference                    deadline, we are hereby filing this Amendment to provide the                    required                    disclosure for Part III (Items 10 through 14) and to refile certain                    information contained in Part IV                    (Item 15). |

**PART      III**

| ITEM                10. | DIRECTORS,                EXECUTIVE OFFICERS AND CORPORATE                GOVERNANCE |
|-------------------------|--------------------------------------------------------------------------------------|

***Executive      Officers of the Registrant***

| **NAME**                                        |   | **AGE** |   | **POSITION**                                                                                                                                                      |
|-------------------------------------------------|--------|---------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Andrew                              D. Feshbach |   | 46      |   | President,                              Chief Executive Officer and Director                                                                                      |
| Douglas                              N. Nilsen  |   | 58      |   | Executive                              Vice President - Merchandising (Big Dog USA)                                                                               |
| Anthony                              J. Wall    |   | 51      |   | Executive                              Vice President - Business Affairs, General Counsel                              and                              Secretary |
| Roberta                              J. Morris  |   | 47      |   | Chief                              Financial Officer, Treasurer and Assistant Secretary                                                                           |
| Lee                              M. Cox         |   | 38      |   | Senior                              Vice President - Retail Operations                                                                                            |
| Michael                              Grenley    |   | 49      |   | Senior                              Vice President-Merchandising                              (TWC)                                                               |

----

***Board      of Directors***

**Class      I Directors — Term Expiring 2007**

| **Name**                                                                                      |   | **Age** |   | **Year                                            First **Elected**** |
|-----------------------------------------------------------------------------------------------|--------|---------|--------|-----------------------------------------------------------------------|
|      Skip                                            R. Coomber, III |   | 46      |   | 2000                                                                  |
|      Steven                                            C. Good       |   | 64      |   | 1997                                                                  |

**Class      II Director — Term Expiring 2008**

| **Name**                                                                      |   | **Age** |   | **Year                                  First Elected** |
|-------------------------------------------------------------------------------|--------|---------|--------|---------------------------------------------------------|
|      David                                  J. Walsh |   | 47      |   | 1997                                                    |

**Class      III Directors — Term Expiring 2009**

| **Name**                                                            |   | **Age**  |   | **Year                                  First**** Elected** |
|---------------------------------------------------------------------|--------|----------|--------|------------------------------------------------------------------|
|     Fred                                  Kayne |   |  68 |   |    1992                                           |
| Andrew                                  D. Feshbach            |   |  47 |   |    1992                                           |

----

***Audit      Committee***

***Code      of Ethics***

***Section      16(a) Beneficial Ownership Reporting Compliance***

| ITEM                11. | EXECUTIVE                COMPENSATION |
|-------------------------|---------------------------------------|

***Compensation      Discussion and Analysis***

*Overview.*

*Compensation      Philosophy and Objectives.* We believe that an      effective executive compensation program is one that is designed to reward      the      achievement of specific annual and long-term strategic business goals      established by the Company, which align our executives’ interests with those of      our stockholders, with the ultimate objective of increasing stockholder      value.  Our executive compensation program is designed to motivate and      reward executives for achieving the business goals set by the Company, attract      and retain highly qualified individuals with the skills and experience necessary      for us to achieve these business goals, and to reward over time those      individuals that consistently perform or exceed the performance levels expected      of them.  Our program is also designed to reinforce a sense of      ownership and overall entrepreneurial spirit, to encourage individual      excellence, effective collaboration, teamwork and the willingness to take      prudent risk, and to link rewards to measurable corporate and individual      performance goals.

----

*Base      Salary.*

|   | • | individual                performance of the executive for the prior year as well as the Company’s                overall performance; and |
|--------|---------|--------------------------------------------------------------------------------------------------------------------------------------------------|

|   | • | internal                review of the executive’s compensation relative to other executives to                ensure internal equity. |
|--------|---------|---------------------------------------------------------------------------------------------------------------------------------------------|

*Annual      Performance-Based Cash Bonus Awards.*

*Equity      Incentive Compensation.*

*Benefits.*

----

*Certain Relationships and Related-Party Transactions*

*Employment      Agreements and Change in Control Arrangements.*

*Employment Contracts, Termination of Employment and Change in Control      Arrangements*

*Deductibility      of Executive Compensation.*

*Role      of Executives in Compensation Decisions*
*.  *

***Compensation      Committee Report***

|   | COMPENSATION                  COMMITTEE |
|--------|-----------------------------------------|
|   |                                    |
|   | Fred                  Kayne             |
|   | David                  Walsh            |

***Summary      Compensation Table***

----

| **Name                        and Principal Position**                                                      |   | **Salary                        ($)** |    |   | **Bonus****($)(1)** |   |    | **All                        Other Compensation****($)                        (2)** |   |   | **Total                        ($)** |   |
|-------------------------------------------------------------------------------------------------------------|--------|---------------------------------------|---------|--------|---------------------|--------|---------|-------------------------------------------------------------------------------------|--------|--------|--------------------------------------|--------|
| Andrew                        D. Feshbach*President                        and Chief Executive Officer*     |   | $                                     | 434,617 |   |                | $      | 160,000 |                                                                                |   | $      | 47,076                               |   |   | $ | 641,693 |   |
|                                                                                                        |   |                                  |    |   |                |   |    |                                                                                |   |   |                                 |   |   |   |   |   |
| Roberta                        J. Morris*Chief                        Financial Officer and Treasurer*      |   | $                                     | 254,231 |   |                | $      | 50,000  |                                                                                |   | $      | 11,590                               |   |   | $ | 315,821 |   |
|                                                                                                        |   |                                  |    |   |                |   |    |                                                                                |   |   |                                 |   |   |   |   |   |
| Anthony                        J. Wall*Executive                        Vice President and General Counsel* |   | $                                     | 342,307 |   |                | $      | 55,000  |                                                                                |   | $      | 11,207                               |   |   | $ | 408,514 |   |
|                                                                                                        |   |                                  |    |   |                |   |    |                                                                                |   |   |                                 |   |   |   |   |   |
| Douglas                        N. Nilsen*Executive                        Vice President*                   |   | $                                     | 307,077 |   |                | $      | 50,000  |                                                                                |   | $      | 1,000                                |   |   | $ | 358,077 |   |
|                                                                                                        |   |                                  |    |   |                |   |    |                                                                                |   |   |                                 |   |   |   |   |   |
| Michael                        Grenley*Senior                        Vice President*                        |   | $                                     | 268,077 |   |                | $      | 65,000  |                                                                                |   | $      | 21,836                               |   |   | $ | 354,913 |   |
|                                                                                                        |   |                                  |    |   |                |   |    |                                                                                |   |   |                                 |   |   |   |   |   |
| Lee                        Cox*Senior                        Vice President- Retail*                        |   | $                                     | 266,346 |   |                | $      | 70,000  |                                                                                |   | $      | 1,000                                |   |   | $ | 337,346 |   |

| (1) | Amounts                shown represent the bonus earned by the Named Executive Officer during                the                year indicated, whether or not paid in that                year. |
|-----|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| (2) | “All                Other Compensation” includes (i) in regard to Messrs. Feshbach, Wall,                Nilsen and Cox and Ms. Morris the Company’s contribution of $1,000 to each                of the 401(k) accounts of; (ii) supplemental helth isurance benfits                provided to Messrs. Feshbach ($14,515), Wall ($10,207), and Grenley                ($21,836) and Ms. Morris ($10,590), (iii) in regard to Mr. Feshbach,                such                amount also includes a $17,046 benefit of his being allowed to have                family                members accompany him on three business trips in 2006 taken on chartered                flights, and (iv) a car allowance                ($14,515). |
|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

***Outstanding      Equity Awards at Fiscal Year-End***

| **Name**                                                    |   | **Number                                          of Securities Underlying Unexercised Options                                          Exercisable****(#)** |    |   | **Number                                          of Securities Underlying Unexercised Options                                          Unexercisable****(#)** |   |   | **Option                                          Exercise Price****($)** |   | **Option                                          Expiration Date** |
|-------------------------------------------------------------|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|--------|---------------------------------------------------------------------------|--------|---------------------------------------------------------------------|
| Andrew                                          D. Feshbach |   |                                                                                                                                                         | 5,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.625                                                               |   | 6/1/10 |
|                                                        |   |                                                                                                                                                         | 250,000 |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.25                                                                |   | 3/2/11 |
|                                                        |   |                                                                                                                                                         | 5,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.03                                                                |   | 5/31/11 |
|                                                        |   |                                                                                                                                                         | 5,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 3.60                                                                |   | 5/30/12 |
|                                                        |   |                                                                                                                                                         | 5,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 2.90                                                                |   | 6/5/13 |
|                                                        |   |                                                                                                                                                         | 5,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.65                                                                |   | 6/3/14 |
|                                                        |   |                                                                                                                                                         | 5,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 6.90                                                                |   | 6/21/15 |
|                                                        |   |                                                                                                                                                         |    |   |                                                                                                                                                           |   |   |                                                                      |   |                                                                |   |   |
| Roberta                                          J. Morris  |   |                                                                                                                                                         | 15,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 6.50                                                                |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 12,500  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 8.00                                                                |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 12,500  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 10.00                                                               |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 22,500  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 3.50                                                                |   | 12/7/08 |
|                                                        |   |                                                                                                                                                         | 35,000  |   |                                                                                                                                                           |   | 6,000  |                                                                      |   | $                                                                   | 4.25 |   | 3/2/11 |
|                                                        |   |                                                                                                                                                         | 9,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 3.50                                                                |   | 1/4/14 |
|                                                        |   |                                                                                                                                                         |    |   |                                                                                                                                                           |   |   |                                                                      |   |                                                                |   |   |   |
| Anthony                                          J. Wall    |   |                                                                                                                                                         | 20,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 6.50                                                                |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 15,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 8.00                                                                |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 15,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 10.00                                                               |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 27,500  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 3.50                                                                |   | 12/7/08 |
|                                                        |   |                                                                                                                                                         | 40,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.25                                                                |   | 3/2/11 |
|                                                        |   |                                                                                                                                                         | 9,000   |   |                                                                                                                                                           |   | 6,000  |                                                                      |   | $                                                                   | 3.50 |   | 1/4/14 |
|                                                        |   |                                                                                                                                                         | 50,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 7.00                                                                |   | 6/29/15 |
|                                                        |   |                                                                                                                                                         |    |   |                                                                                                                                                           |   |   |                                                                      |   |                                                                |   |   |   |
| Douglas                                          N. Nilsen  |   |                                                                                                                                                         | 40,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 6.50                                                                |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 30,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 8.00                                                                |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 30,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 10.00                                                               |   | 4/6/08 |
|                                                        |   |                                                                                                                                                         | 27,500  |   |                                                                                                                                                           |   | 6,000  |                                                                      |   | $                                                                   | 3.50 |   | 12/7/08 |
|                                                        |   |                                                                                                                                                         | 50,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.25                                                                |   | 3/2/11 |
|                                                        |   |                                                                                                                                                         | 9,000   |   |                                                                                                                                                           | _      |   |                                                                      | $      | 3.50                                                                |   | 1/4/14 |
|                                                        |   |                                                                                                                                                         |    |   |                                                                                                                                                           |   |   |                                                                      |   |                                                                |   |   |   |
| Michael                                          Grenley    |   |                                                                                                                                                         | 36,000  |   |                                                                                                                                                           |   | 24,000 |                                                                      |   | $                                                                   | 5.50 |   | 7/27/14 |
|                                                        |   |                                                                                                                                                         |    |   |                                                                                                                                                           |   |   |                                                                      |   |                                                                |   |   |   |
| Lee                                          M. Cox         |   |                                                                                                                                                         | 25,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 6.50                                                                |   | 1/1/11 |
|                                                        |   |                                                                                                                                                         | 12,500  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 8.00                                                                |   | 1/1/11 |
|                                                        |   |                                                                                                                                                         | 12,500  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 10.00                                                               |   | 1/1/11 |
|                                                        |   |                                                                                                                                                         | 35,000  |   |                                                                                                                                                           | _      |   |                                                                      | $      | 4.25                                                                |   | 3/2/11 |
|                                                        |   |                                                                                                                                                         | 6,000   |   |                                                                                                                                                           |   | 4,000  |                                                                      |   | $                                                                   | 3.50 |   | 1/4/14 |
|                                                        |   |                                                                                                                                                         | 15,000  |   |                                                                                                                                                           |   | 10,000 |                                                                      |   | $                                                                   | 5.50 |   | 7/27/14 |

----

***Employment      Contracts, Termination of Employment and Change in Control      Arrangements***

| **Name**                                          |   | **Value                                of Accelerated Vesting (1)** |    |
|---------------------------------------------------|--------|---------------------------------------------------------------------|---------|
|                                              |   |                                                                |    |
| Andrew                                D. Feshbach |   |                                                     |    |
|                                              |   |                                                                |    |
| Roberta                                J. Morris  |   | $                                                                   | 77,400  |   |
|                                              |   |                                                                |    |   |
| Anthony                                J. Wall    |   | $                                                                   | 77,400  |   |
|                                              |   |                                                                |    |   |
| Douglas                                N. Nilsen  |   | $                                                                   | 77,400  |   |
|                                              |   |                                                                |    |   |
| Michael                                Grenley    |   | $                                                                   | 261,600 |   |
|                                              |   |                                                                |    |   |
| Lee                                M. Cox         |   | $                                                                   | 186,400 |   |

|   | (1) | The                value of the accelerated vesting equals the difference (if positive)                between the option exercise price and the last reported stock price                for                fiscal 2006, multiplied by the number of options that would have                been                accelerated upon a change in control occurring on December 31,                2006. |
|--------|-----|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

***Compensation      Committee Interlocks and Insider Participation***

***Compensation      of Directors***

|   | (a) | The                annual fee to each non-employee director (excluding Mr. Kayne) was                increased from $20,000 to $35,000 per year (pro rated for 2006) and                each                director also receives $1,000 per meeting attended.  The                pre-existing practice of reimbursing director’s expenses incurred in                connection with attendance at Board or committee meetings will                continue. |
|--------|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (b) | Mr.                Kayne’s fee for acting as Chairman was increased from $12,500 to $15,833                per month. |
|--------|-----|-----------------------------------------------------------------------------------------------------------------------------|

|   | (c) | The                annual grant to directors of an option to purchase 5,000 shares of                Common                Stock was terminated. |
|--------|-----|--------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (d) | The                annual fee for the Chairman of the Audit Committee was increased                from                $10,000 to $15,000.  The other directors who serve on the Audit                Committee will continue to receive their annual fee of $10,000. The                directors who also serve on the Compensation Committee will continue                to                receive their annual fee of $2,500. |
|--------|-----|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

***Director      Compensation Table***

----

| **Name**                                                             |   | **Fees                        Earned or Paid in Cash ($)** |    |   | **Total ($)** |   |
|----------------------------------------------------------------------|--------|------------------------------------------------------------|---------|--------|--------------------|--------|
| Fred                        Kayne (1)                                |   | $                                                          | 167,500 |   |               | $      | 167,500 |   |
| Andrew                        D. Feshbach                        (2) |   |                                            |    |   |    |   |
| Skip                        R. Coomber, III (3)(4)                   |   | $                                                          | 34,916  |   |               | $      | 34,916 |   |
| Steven                        C. Good                        (3)(5)  |   | $                                                          | 37,833  |   |               | $      | 37,833 |   |
| David                        J. Walsh (3)(4)(6)                      |   | $                                                          | 58,094  |   |               | $      | 58,094 |   |

|   | (1) | Pursuant                to changes as drafted by the Board effective June 6, 2006, Fred Kayne,                the                Company’s Chairman is paid $190,000 per year for acting as Chairman of the                Board. |
|--------|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (2) | Andrew                D. Feshbach, our President and Chief Executive Officer, was not paid                any                additional compensation for his services as a                director. |
|--------|-----|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (3) | Pursuant                to changes as drafted by the Board effective June 6, 2006, each                non-employee director, other than Fred Kayne receives an annual fee                of                $35,000 and $1,000 for each meeting of the Board                attended. |
|--------|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (4) | Skip                R. Coomber, III and David J. Walsh each receive $10,000 per year                for being                a member of the Audit Committee. |
|--------|-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------|

|   | (5) | Steven                C. Good receive $15,000 per year for his role as Chairman of the                Audit                Committee. |
|--------|-----|---------------------------------------------------------------------------------------------------------------------------------------|

|  | (6)  |  David                Walsh receives $2,500 per year for serving on the Compensation                Committee. |
|--|-----------|---------------------------------------------------------------------------------------------------------------------|

| ITEM                12. | SECURITY                OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED                STOCKHOLDER MATTERS |
|-------------------------|------------------------------------------------------------------------------------------------------------------------------|

***Equity      Compensation Plan Information***

| **Plan                            category**                                          |   | **Number                            of securities to be issued upon exercise of outstanding                            options, warrants                            and rights** |      |   | **Weighted-                            average exercise price of outstanding options, warrants                            and                            rights** |   |   | **Number                            of securities remaining available for future issuance                            under equity                            compensation plans (excluding securities reflected in                            first                            column)** |   |
|---------------------------------------------------------------------------------------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|
|                                                                                  |   |                                                                                                                                                                             |      |   |                                                                                                                                                              |   |   |                                                                                                                                                                                                                                                                                     |   |
| Equity                            compensation plans approved by security holders     |   |                                                                                                                                                                             | 1,891,866 |   |                                                                                                                                                              | $      | 5.39   |                                                                                                                                                                                                                                                                                     |   |   | 750,400 |   |
|                                                                                  |   |                                                                                                                                                                             |      |   |                                                                                                                                                              |   |   |                                                                                                                                                                                                                                                                                     |   |   |   |   |
| Equity                            compensation plans not approved by security holders |   |                                                                                                                                                                             | -         |   |                                                                                                                                                              |   |   |                                                                                                                                                                                                                                                                                     |   |   |   |   |
|                                                                                  |   |                                                                                                                                                                             |      |   |                                                                                                                                                              |   |   |                                                                                                                                                                                                                                                                                     |   |   |   |   |
| Total                                                                                 |   |                                                                                                                                                                             | 1,891,866 |   |                                                                                                                                                              | $      | 5.39   |                                                                                                                                                                                                                                                                                     |   |   | 750,400 |   |

***Security      Ownership of Principal Shareholders and Management***

----

| **Name                                              and Address**                                                                                                                                                                      |   | **Number                                              of Shares Owned1** |      |   | **Options2** |   |      | **Total** |   |   | **Percent                                              of Class3** |   |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|--------------------------------------------------------------------------|-----------|--------|--------------|--------|-----------|-----------|--------|--------|--------------------------------------------------------------------|--------|
| Fred                                            Kayne                                                                                                                                                                                  |   |                                                                     | 5,348,332 | 4      |         |   | 30,000    |      |   |   | 5,378,332                                                          |   |   |   | 48.5 | % |
|  c/o                                              Fortune Financial 1800                                              Avenue of the Stars, Suite 310 Los                                              Angeles, CA 90067 |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Andrew                                            D. Feshbach                                                                                                                                                                          |   |                                                                     | 660,931   | 5      |         |   | 280,000   |      |   |   | 940,931                                                            |   |   |   | 8.3 | % |
|  c/o                                              Big Dog Holdings, Inc. 121                                              Gray Avenue Santa                                              Barbara, CA 9310               |   |                                                                     |           |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Douglas                                              N. Nilsen                                                                                                                                                                         |   |                                                                     | 58,221    |   |         |   | 186,500   |      |   |   | 244,721                                                            |   |   |   | 2.1 | % |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Anthony                                              J. Wall                                                                                                                                                                           |   |                                                                     | 65,216    |   |         |   | 176,500   |      |   |   | 241,716                                                            |   |   |   | 2.1 | % |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Roberta                                              J. Morris.                                                                                                                                                                        |   |                                                                     | 41,904    |   |         |   | 106,500   |      |   |   | 148,404                                                            |   |   |   | 1.3 | % |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Lee                                              M. Cox                                                                                                                                                                                |   |                                                                     | 14,184    |   |         |   | 88,000    |      |   |   | 102,184                                                            |   |   |   | --- |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| David                                              C. Walsh                                                                                                                                                                            |   |                                                                     | 21,400    |   |         |   | 50,000    |      |   |   | 71,400                                                             |   |   |   | --- |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Steven                                              C. Good                                                                                                                                                                            |   |                                                                     | 3,480     |   |         |   | 50,000    |      |   |   | 53,480                                                             |   |   |   | --- |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Skip                                              R. Coomber, III                                                                                                                                                                      |   |                                                                     | 1,200     |   |         |   | 35,000    |      |   |   | 36,200                                                             |   |   |   | --- |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| Michael                                              Grenley                                                                                                                                                                           |   |                                                                     |      |   |         |   | 36,000    |      |   |   | 36,000                                                             |   |   |   | --- |   |
|                                                                                                                                                                                                                                   |   |                                                                     |      |   |         |   |      |      |   |   |                                                               |   |   |   |   |   |
| All                                              directors and Named Executive Officers                                              as a Group (10                                              persons)                              |   |                                                                     | 6,214,868 |   |         |   | 1,038,500 |      |   |   | 7,253,368                                                          |   |   |   | 60.0 | % |

| 1 | Unless                  otherwise indicated, each person has sole voting and dispositive                  power                  with respect to the shares shown. |
|---|--------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 2 | Represents                  shares subject to options held by directors and Named Executive                  Officers                  that are exercisable as of March 31, 2007 or become exercisable                  within 60 days thereof. |
|---|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 3 | Based                  on 11,068,842 shares outstanding. Percentage information is omitted                  for                  individuals who own less than one percent of the outstanding shares                  of                  Common Stock and the shares deemed outstanding due to exercisable                  options. |
|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 4 | All                  such shares are owned by the Fred and Lenore Kayne Family Trust,                  of which                  Mr. Kayne and his wife are                  co-trustees. |
|---|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|

| 5 | All                  such shares are owned by the Feshbach Family Trust, of which Mr.                  Feshbach                  and his wife are co-trustees |
|---|---------------------------------------------------------------------------------------------------------------------------------------------------------------|

----

| ITEM                13. | CERTAIN                RELATIONSHIPS, RELATED TRANSACTIONS AND DIRECTOR                INDEPENDENCE |
|-------------------------|-----------------------------------------------------------------------------------------------------|

***Policies      and Procedures Regarding Related-Party Transactions***

* *

***Certain      Relationships and Related-Party Transactions***

**.**

***Director      Independence.***

----

| ITEM                14. | PRINCIPAL                ACCOUNTING FEES AND SERVICES |
|-------------------------|-------------------------------------------------------|

|                                    |   | **2006** |    |   | **2005** |   |
|-----------------------------------------|--------|----------|---------|--------|----------|--------|
|                                    |   |     |    |   |     |   |   |   |
| Audit                      Fees         |   | $        | 219,000 |   |     | $      | 135,643 |   |
|                                    |   |     |    |   |     |   |   |   |
| Audit-Related                      Fees |   |     | 0       |   |     |   | 0 |   |
|                                    |   |     |    |   |     |   |   |   |
| Tax                      Fees           |   |     | 0       |   |     |   | 0 |   |
|                                    |   |     |    |   |     |   |   |   |
| All                      Other Fees     |   |     | 0       |   |     |   | 0 |   |

**PART      IV**

| ITEM                15. | EXHIBITS,                FINANCIAL STATEMENT SCHEDULES. |
|-------------------------|---------------------------------------------------------|

| Exhibit                    Number |   | Description                                                                                                                                                                                                                                                                  |
|-----------------------------------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                              |   |                                                                                                                                                                                                                                                                         |
| 31.1                              |   | Certification                    of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley                    Act of 2002                                                                                                                                     |
|                              |   |                                                                                                                                                                                                                                                                         |
| 31.2                              |   | Certification                    of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley                    Act of 2002                                                                                                                                     |
|                              |   |                                                                                                                                                                                                                                                                         |
| 32.1                              |   | Certification                    of Chief Executive Officer and Chief Financial Officer Pursuant                    to 18                    U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the                    Sarbanes-Oxley Act of                    2002 |

----

**SIGNATURES**

|   | BIG                    DOG HOLDINGS, INC.  |
|--------|-------------------------------------------------|
|   |                                            |
|   | By                                         | /s/                  Andrew D. Feshbach |   |
|   |                                            | Andrew                    D. Feshbach |
|   |                                            | Chief                    Executive Officer and                    President |

| **SIGNATURE**                                                 |   | **TITLE**                                                                                |   | **                                           DATE**                                         |
|---------------------------------------------------------------|--------|------------------------------------------------------------------------------------------|--------|--------------------------------------------------------------------------------------------------|
|                                                          |   |                                                                                     |   |                                                                                             |
| /s/                                        Andrew D. Feshbach |   | Chief                                          Executive Officer, President and Director |   |                                                                                             |
| Andrew                                          D. Feshbach   |   | (Principal                                        Executive Officer)                     |   | April                                          30, 2007                                          |
|                                                          |   |                                                                                     |   |                                                                                             |
| /s/                                        Roberta J. Morris  |   | Chief Financial Officer, Treasurer and Assistant Secretary |   |                                                                                             |
| Roberta                                          J. Morris    |   | (Principal                                        Financial and Accounting Officer)      |   | April                                          30, 2007                                          |
|                                                          |   |                                                                                     |   |                                                                                             |
| *                                                             |   |                                                                                     |   |                                                                                             |
| Fred                                          Kayne           |   | Chairman                                          of the Board                           |   | April                                          30, 2007                                          |
|                                                          |   |                                                                                     |   |                                                                                             |
| *                                                             |   |                                                                                     |   |                                                                                             |
| Skip                                          R. Coomber, III |   | Director                                                                                 |   | April                                          30, 2007                                          |
|                                                          |   |                                                                                     |   |                                                                                             |
| *                                                             |   |                                                                                     |   |                                                                                             |
| Steven                                          C. Good       |   | Director                                                                                 |   | April                                          30, 2007                                          |
|                                                          |   |                                                                                     |   |                                                                                             |
| *                                                             |   |                                                                                     |   |                                                                                             |
| David                                          J. Walsh       |   | Director                                                                                 |   | April                                          30,                                          2007 |

|    * | By:    | /s/                    Anthony Wall |   |
|---------------------|--------|-------------------------------------|--------|
|                |   | Attorney                    in Fact |   |

----

| Exhibit                    Number |   | Description                                                                                                                                                                                                                                                                  |
|-----------------------------------|--------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                              |   |                                                                                                                                                                                                                                                                         |
| 31.1                              |   | Certification                    of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley                    Act of 2002                                                                                                                                     |
|                              |   |                                                                                                                                                                                                                                                                         |
| 31.2                              |   | Certification                    of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley                    Act o\f 2002                                                                                                                                    |
|                              |   |                                                                                                                                                                                                                                                                         |
| 32.1                              |   | Certification                    of Chief Executive Officer and Chief Financial Officer Pursuant                    to 18                    U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the                    Sarbanes-Oxley Act of                    2002 |

----