THIS WARRANT AND THE SHARES OF COMMON STOCK ISSUABLE UPON EXERCISE OF
         THE WARRANT HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933,
         AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS OPTION AND THE COMMON
         STOCK ISSUABLE UPON EXERCISE OF THIS OPTION MAY NOT BE SOLD, OFFERED
         FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE
         REGISTRATION STATEMENT AS TO THIS OPTION UNDER SAID ACT AND ANY
         APPLICABLE STATE SECURITIES LAWS OR AN OPINION OF COUNSEL REASONABLY
         SATISFACTORY TO BONGIOVI ENTERTAINMENT, INC.

           Right to Purchase up to 2,155,000 Shares of Common Stock of
                          Bongiovi Entertainment, Inc.
                   (subject to adjustment as provided herein)

                                     WARRANT


No. W-1                                              Issue Date:  August 2, 2005

      BONGIOVI ENTERTAINMENT, INC., a corporation organized under the laws of
the State of Nevada ("Company"), hereby certifies that, for value received,
FRANK CRIVELLO SEP IRA., or assigns (the "Holder"), is entitled, subject to the
terms set forth below, to purchase from the Company (as defined herein) from and
after the Issue Date of this Warrant and at any time or from time to time, up to
2,150,000 fully paid and nonassessable shares of Common Stock (as hereinafter
defined), $0.001 par value per share, at the applicable Exercise Price per share
(as defined below). The number and character of such shares of Common Stock and
the applicable Exercise Price per share are subject to adjustment as provided
herein.

      As used herein the following terms, unless the context otherwise requires,
have the following respective meanings:

            (a) The term "Company" shall include Bongiovi Entertainment, Inc.
      and any corporation which shall succeed, or assume the obligations of or
      otherwise acquire, Bongiovi Entertainment, Inc.

            (b) The term "Common Stock" includes (i) the Company's Common Stock,
      par value $0.001 per share; and (ii) any other securities into which or
      for which any of the securities described in (a) may be converted or
      exchanged pursuant to a plan of recapitalization, reorganization, merger,
      sale of assets or otherwise.

            (c) The "Exercise Price" applicable under this Warrant shall be a
      price of $0.001.


<PAGE>


            (d) The term "Other Securities" refers to any stock (other than
      Common Stock) and other securities of the Company or any other person
      (corporate or otherwise) which the holder of the Warrant at any time shall
      be entitled to receive, or shall have received, on the exercise of the
      Warrant, in lieu of or in addition to Common Stock, or which at any time
      shall be issuable or shall have been issued in exchange for or in
      replacement of Common Stock or Other Securities pursuant to Section 4 or
      otherwise.

      1.    Exercise of Warrant.

      1.1 Number of Shares Issuable upon Exercise. From and after the date
hereof, the Holder shall be entitled to receive, upon exercise of this Warrant
in whole or in part, by delivery of an original or fax copy of an exercise
notice in the form attached hereto as Exhibit A (the "Exercise Notice"), shares
of Common Stock of the Company, subject to adjustment pursuant to Section 4.
Notwithstanding anything contained herein to the contrary, the Holder shall not
be entitled to exercise pursuant to the terms of this Warrant an amount that
would be convertible into that number of shares of Common Stock which would
exceed the difference between the number of shares of Common Stock beneficially
owned by such Holder or issuable upon exercise of the warrant held by such
Holder and 4.99% of the outstanding shares of Common Stock of the Company. For
the purposes of the immediately preceding sentence, beneficial ownership shall
be determined in accordance with Section 13(d) of the Exchange Act and
Regulation 13d-3 thereunder. The limitation described in this Section 1.1 shall
automatically become null and void upon 65 days prior notice to the Company.

      1.2 Fair Market Value. For purposes hereof, the "Fair Market Value" of a
share of Common Stock as of a particular date (the "Determination Date") shall
mean:

            (a) If the Company's Common Stock is traded on the American Stock
      Exchange or another national exchange or is quoted on the National or
      SmallCap Market of The Nasdaq Stock Market, Inc.("Nasdaq"), then the
      closing or last sale price, respectively, reported for the last business
      day immediately preceding the Determination Date.

            (b) If the Company's Common Stock is not traded on the American
      Stock Exchange or another national exchange or on the Nasdaq but is traded
      on the NASD OTC Bulletin Board, then the mean of the average of the
      closing bid and asked prices reported for the last business day
      immediately preceding the Determination Date.

            (c) Except as provided in clause (d) below, if the Company's Common
      Stock is not publicly traded, then as the Holder and the Company agree or
      in the absence of agreement by arbitration in accordance with the rules
      then in effect of the American Arbitration Association, before a single
      arbitrator to be chosen from a panel of persons qualified by education and
      training to pass on the matter to be decided.


                                       2
<PAGE>


            (d) If the Determination Date is the date of a liquidation,
      dissolution or winding up, or any event deemed to be a liquidation,
      dissolution or winding up pursuant to the Company's charter, then all
      amounts to be payable per share to holders of the Common Stock pursuant to
      the charter in the event of such liquidation, dissolution or winding up,
      plus all other amounts to be payable per share in respect of the Common
      Stock in liquidation under the charter, assuming for the purposes of this
      clause (d) that all of the shares of Common Stock then issuable upon
      exercise of the Warrant are outstanding at the Determination Date.

      1.3 Company Acknowledgment. The Company will, at the time of the exercise
of the Warrant, upon the request of the holder hereof acknowledge in writing its
continuing obligation to afford to such holder any rights to which such holder
shall continue to be entitled after such exercise in accordance with the
provisions of the Warrant. If the holder shall fail to make any such request,
such failure shall not affect the continuing obligation of the Company to afford
to such holder any such rights.

      1.4 Trustee for Warrant Holders. In the event that a bank or trust company
shall have been appointed as trustee for the holders of the Warrant pursuant to
Subsection 3.2, such bank or trust company shall have all the powers and duties
of an option agent (as hereinafter described) and shall accept, in its own name
for the account of the Company or such successor person as may be entitled
thereto, all amounts otherwise payable to the Company or such successor, as the
case may be, on exercise of this Warrant pursuant to this Section 1.

      2. Procedure for Exercise.

      2.1 Delivery of Stock Certificates, Etc., on Exercise. The Company agrees
that the shares of Common Stock purchased upon exercise of this Warrant shall be
deemed to be issued to the Holder as the record owner of such shares as of the
close of business on the date on which this Warrant shall have been surrendered
and payment made for such shares in accordance herewith. As soon as practicable
after the exercise of this Warrant in full or in part, and in any event within
three (3) business days thereafter, the Company at its expense (including the
payment by it of any applicable issue taxes) will cause to be issued in the name
of and delivered to the Holder, or as such Holder (upon payment by such Holder
of any applicable transfer taxes) may direct in compliance with applicable
securities laws, a certificate or certificates for the number of duly and
validly issued, fully paid and nonassessable shares of Common Stock (or Other
Securities) to which such Holder shall be entitled on such exercise, plus, in
lieu of any fractional share to which such holder would otherwise be entitled,
cash equal to such fraction multiplied by the then Fair Market Value of one full
share, together with any other stock or other securities and property (including
cash, where applicable) to which such Holder is entitled upon such exercise
pursuant to Section 1 or otherwise.

      2.2 Exercise.

            (a) Subject to subsection (b) below, payment shall be made in cash
      or by certified or official bank check payable to the order of the Company
      equal to the applicable aggregate Exercise Price for the number of Common
      Shares specified in such Exercise Notice (as such exercise number shall be
      adjusted to reflect any adjustment in the total number of shares of Common
      Stock issuable to the Holder per the terms of this Warrant) and the Holder
      shall thereupon be entitled to receive the number of duly authorized,
      validly issued, fully-paid and non-assessable shares of Common Stock (or
      Other Securities) determined as provided herein.


                                       3
<PAGE>


            (b) Notwithstanding any provisions herein to the contrary, in the
      event there is no effective registration statement with respect to the
      shares issuable upon exercise of this Warrant, if the Fair Market Value of
      one share of Common Stock is greater than the Exercise Price (at the date
      of calculation as set forth below), in lieu of exercising this Warrant for
      cash, the Holder may elect to receive shares equal to the value (as
      determined below) of this Warrant (or the portion thereof being exercised)
      by surrender of this Warrant at the principal office of the Company
      together with the properly endorsed Exercise Notice in which event the
      Company shall issue to the Holder a number of shares of Common Stock
      computed using the following formula:

      X=Y       (A-B)
                -----
                  A

      Where X =   the number of shares of Common Stock to be issued to the
                  Holder

      Y =         the number of shares of Common Stock purchasable
                  under the Warrant or, if only a portion of the
                  Warrant is being exercised, the portion of the
                  Warrant being exercised (at the date of such
                  calculation)

      A =         the Fair Market  Value of one share of the  Company's  Common
                  Stock (at the date of such calculation)

      B =         Exercise Price (as adjusted to the date of such calculation)

      3.    Effect of Reorganization, Etc.; Adjustment of Exercise Price.

            3.1 Reorganization, Consolidation, Merger, Etc. In case at any time
      or from time to time, the Company shall (a) effect a reorganization, (b)
      consolidate with or merge into any other person or be acquired by another
      person, or (c) transfer all or substantially all of its properties or
      assets to any other person under any plan or arrangement contemplating the
      dissolution of the Company, then, in each such case, as a condition to the
      consummation of such a transaction, proper and adequate provision shall be
      made by the Company whereby the Holder of this Warrant, on the exercise
      hereof as provided in Section 1 at any time after the consummation of such
      reorganization, consolidation or merger or the effective date of such
      dissolution, as the case may be, shall receive, in lieu of the Common
      Stock (or Other Securities) issuable on such exercise prior to such
      consummation or such effective date, the stock and other securities and
      property (including cash) to which such Holder would have been entitled
      upon such consummation or in connection with such dissolution, as the case
      may be, if such Holder had so exercised this Warrant, immediately prior
      thereto, all subject to further adjustment thereafter as provided in
      Section 4.


                                       4
<PAGE>


            3.2 Dissolution. In the event of any dissolution of the Company
      following the transfer of all or substantially all of its properties or
      assets, the Company, concurrently with any distributions made to holders
      of its Common Stock, shall at its expense deliver or cause to be delivered
      to the Holder the stock and other securities and property (including cash,
      where applicable) receivable by the Holder of the Warrant pursuant to
      Section 3.1.

            3.3 Continuation of Terms. Upon any reorganization, consolidation,
      merger, acquisition or transfer (and any dissolution following any
      transfer) referred to in this Section 3, this Warrant shall continue in
      full force and effect and the terms hereof shall be applicable to the
      shares of stock and other securities and property receivable on the
      exercise of this Warrant after the consummation of such reorganization,
      consolidation or merger or the effective date of dissolution following any
      such transfer, as the case may be, and shall be binding upon the issuer of
      any such stock or other securities, including, in the case of any such
      transfer, the person acquiring all or substantially all of the properties
      or assets of the Company, whether or not such person shall have expressly
      assumed the terms of this Warrant as provided in Section 4. In the event
      this Warrant does not continue in full force and effect after the
      consummation of the transactions described in this Section 3, then the
      Company's securities and property (including cash, where applicable)
      receivable by the Holders of the Warrant will be delivered to Holder as
      contemplated by Section 3.2.

            4. Extraordinary Events Regarding Common Stock. In the event that
      the Company shall (a) issue additional shares of the Common Stock as a
      dividend or other distribution on outstanding Common Stock, (b) subdivide
      its outstanding shares of Common Stock, or (c) combine its outstanding
      shares of the Common Stock into a smaller number of shares of the Common
      Stock, then, in each such event, the Exercise Price shall, simultaneously
      with the happening of such event, be adjusted by multiplying the then
      Exercise Price by a fraction, the numerator of which shall be the number
      of shares of Common Stock outstanding immediately prior to such event and
      the denominator of which shall be the number of shares of Common Stock
      outstanding immediately after such event, and the product so obtained
      shall thereafter be the Exercise Price then in effect. The Exercise Price,
      as so adjusted, shall be readjusted in the same manner upon the happening
      of any successive event or events described herein in this Section 4. The
      number of shares of Common Stock that the holder of this Warrant shall
      thereafter, on the exercise hereof as provided in Section 1, be entitled
      to receive shall be increased to a number determined by multiplying the
      number of shares of Common Stock that would otherwise (but for the
      provisions of this Section 4) be issuable on such exercise by a fraction
      of which (a) the numerator is the Exercise Price that would otherwise (but
      for the provisions of this Section 4) be in effect, and (b) the
      denominator is the Exercise Price in effect on the date of such exercise.


                                       5
<PAGE>


            5. Certificate as to Adjustments. In each case of any adjustment or
      readjustment in the shares of Common Stock (or Other Securities) issuable
      on the exercise of the Warrant, the Company at its expense will promptly
      cause its Chief Financial Officer or other appropriate designee to compute
      such adjustment or readjustment in accordance with the terms of the
      Warrant and prepare a certificate setting forth such adjustment or
      readjustment and showing in detail the facts upon which such adjustment or
      readjustment is based, including a statement of (a) the consideration
      received or receivable by the Company for any additional shares of Common
      Stock (or Other Securities) issued or sold or deemed to have been issued
      or sold, (b) the number of shares of Common Stock (or Other Securities)
      outstanding or deemed to be outstanding, and (c) the Exercise Price and
      the number of shares of Common Stock to be received upon exercise of this
      Warrant, in effect immediately prior to such adjustment or readjustment
      and as adjusted or readjusted as provided in this Warrant. The Company
      will forthwith mail a copy of each such certificate to the holder of this
      Warrant and any Warrant agent of the Company (appointed pursuant to
      Section 10 hereof).

            6. Reservation of Stock, Etc., Issuable on Exercise of Warrant. The
      Company will at all times reserve and keep available, solely for issuance
      and delivery on the exercise of the Warrant, shares of Common Stock (or
      Other Securities) from time to time issuable on the exercise of the
      Warrant.

            7. Assignment; Exchange of Warrant. Subject to compliance with
      applicable securities laws, this Warrant, and the rights evidenced hereby,
      may be transferred by any registered holder hereof (a "Transferor") in
      whole or in part. On the surrender for exchange of this Warrant, with the
      Transferor's endorsement in the form of Exhibit B attached hereto (the
      "Transferor Endorsement Form") and together with evidence reasonably
      satisfactory to the Company demonstrating compliance with applicable
      securities laws, which shall include, without limitation, the provision of
      a legal opinion from the Transferor's counsel (at the Company's expense)
      that such transfer is exempt from the registration requirements of
      applicable securities laws, and with payment by the Transferor of any
      applicable transfer taxes) will issue and deliver to or on the order of
      the Transferor thereof a new Warrant of like tenor, in the name of the
      Transferor and/or the transferee(s) specified in such Transferor
      Endorsement Form (each a "Transferee"), calling in the aggregate on the
      face or faces thereof for the number of shares of Common Stock called for
      on the face or faces of the Warrant so surrendered by the Transferor.

            8. Replacement of Warrant. On receipt of evidence reasonably
      satisfactory to the Company of the loss, theft, destruction or mutilation
      of this Warrant and, in the case of any such loss, theft or destruction of
      this Warrant, on delivery of an indemnity agreement or security reasonably
      satisfactory in form and amount to the Company or, in the case of any such
      mutilation, on surrender and cancellation of this Warrant, the Company at
      its expense will execute and deliver, in lieu thereof, a new Warrant of
      like tenor.

            9. Registration Rights. The Holder of this Warrant has been granted
      certain registration rights by the Company. These registration rights are
      set forth in a Registration Rights Agreement entered into by the Company
      and Holder dated as of even date of this Warrant.


                                       6
<PAGE>


            10. Warrant Agent. The Company may, by written notice to each Holder
      of the Warrant, appoint an agent for the purpose of issuing Common Stock
      (or Other Securities) on the exercise of this Warrant pursuant to Section
      1, exchanging this Warrant pursuant to Section 7, and replacing this
      Warrant pursuant to Section 8, or any of the foregoing, and thereafter any
      such issuance, exchange or replacement, as the case may be, shall be made
      at such office by such agent.

            11. Transfer on the Company's Books. Until this Warrant is
      transferred on the books of the Company, the Company may treat the
      registered holder hereof as the absolute owner hereof for all purposes,
      notwithstanding any notice to the contrary.

            12. Notices, Etc. All notices and other communications from the
      Company to the Holder of this Warrant shall be mailed by first class
      registered or certified mail, postage prepaid, at such address as may have
      been furnished to the Company in writing by such Holder or, until any such
      Holder furnishes to the Company an address, then to, and at the address
      of, the last Holder of this Warrant who has so furnished an address to the
      Company.

            13. Miscellaneous. This Warrant and any term hereof may be changed,
      waived, discharged or terminated only by an instrument in writing signed
      by the party against which enforcement of such change, waiver, discharge
      or termination is sought. This Warrant shall be governed by and construed
      in accordance with the laws of State of New York without regard to
      principles of conflicts of laws. Any action brought concerning the
      transactions contemplated by this Warrant shall be brought only in the
      state courts of New York or in the federal courts located in the state of
      New York; provided, however, that the Holder may choose to waive this
      provision and bring an action outside the state of New York. The
      individuals executing this Warrant on behalf of the Company agree to
      submit to the jurisdiction of such courts and waive trial by jury. The
      prevailing party shall be entitled to recover from the other party its
      reasonable attorney's fees and costs. In the event that any provision of
      this Warrant is invalid or unenforceable under any applicable statute or
      rule of law, then such provision shall be deemed inoperative to the extent
      that it may conflict therewith and shall be deemed modified to conform
      with such statute or rule of law. Any such provision which may prove
      invalid or unenforceable under any law shall not affect the validity or
      enforceability of any other provision of this Warrant. The headings in
      this Warrant are for purposes of reference only, and shall not limit or
      otherwise affect any of the terms hereof. The invalidity or
      unenforceability of any provision hereof shall in no way affect the
      validity or enforceability of any other provision hereof. The Company
      acknowledges that legal counsel participated in the preparation of this
      Warrant and, therefore, stipulates that the rule of construction that
      ambiguities are to be resolved against the drafting party shall not be
      applied in the interpretation of this Warrant to favor any party against
      the other party.


                                       7
<PAGE>


                   [BALANCE OF PAGE INTENTIONALLY LEFT BLANK;
                            SIGNATURE PAGE FOLLOWS.]


                                       8
<PAGE>


      IN WITNESS WHEREOF, the Company has executed this Warrant as of the date
first written above.

                                      BONGIOVI ENTERTAINMENT, INC.

WITNESS:
/s/ Marlene LaRose                    By:        /s/ John King
                                      ------------------------
                                      Name:      John King
                                      Title:     CEO


                                       9
<PAGE>


                                    EXHIBIT A

                              FORM OF SUBSCRIPTION

                   (To Be Signed Only On Exercise Of Warrants)

TO:       Bongiovi Entertainment, Inc.

         Attention:  Chief Financial Officer

         The undersigned, pursuant to the provisions set forth in the attached
Warrant (No. ____), hereby irrevocably elects to purchase (check applicable
box):

________        ________ shares of the Common Stock covered by such Warrant; or

________        the maximum number of shares of Common Stock covered by such
                Warrant pursuant to the cashless exercise procedure set forth
                in Section 2.

         The undersigned herewith makes payment of the full Exercise Price for
such shares at the price per share provided for in such Warrant, which is
$___________. Such payment takes the form of (check applicable box or boxes):

________        $__________ in lawful money of the United States; and/or

________        the cancellation of such portion of the attached Warrant as is
                exercisable for a total of _______  shares of Common  Stock
                (using a Fair Market Value of $_______ per share for purposes of
                this calculation); and/or

________        the  cancellation  of such number of shares of Common Stock as
                is necessary,  in accordance  with the  formula  set forth in
                Section  2.2, to exercise  this  Warrant  with  respect to the
                maximum number of shares of Common Stock  purchasable  pursuant
                to the cashless  exercise  procedure  set forth in Section 2.

      The undersigned requests that the certificates for such shares be issued
in the name of, and delivered to ____________________________________________
whose address is ____________________________________________.


<PAGE>


      The undersigned represents and warrants that all offers and sales by the
undersigned of the securities issuable upon exercise of the within Warrant shall
be made pursuant to registration of the Common Stock under the Securities Act of
1933, as amended (the "Securities Act") or pursuant to an exemption from
registration under the Securities Act.

Dated:________       _________________________________________________________
                     (Signature must conform to name of holder as specified on
                     the face of the Warrant)

                     Address: ________________________________________________

                              ________________________________________________


                                       11
<PAGE>


                                    EXHIBIT B

                         FORM OF TRANSFEROR ENDORSEMENT

                   (To Be Signed Only On Transfer Of Warrant)

      For value received, the undersigned hereby sells, assigns, and transfers
unto the person(s) named below under the heading "Transferees" the right
represented by the within Warrant to purchase the percentage and number of
shares of Common Stock of Bongiovi Entertainment, Inc. into which the within
Warrant relates specified under the headings "Percentage Transferred" and
"Number Transferred," respectively, opposite the name(s) of such person(s) and
appoints each such person Attorney to transfer its respective right on the books
of Bongiovi Entertainment, Inc. with full power of substitution in the premises.

                                        Percentage          Number
Transferees         Address             Transferred         Transferred

------------------  ------------------  ------------------  ------------------

------------------  ------------------  ------------------  ------------------

------------------  ------------------  ------------------  ------------------

------------------  ------------------  ------------------  ------------------


Dated:________       _________________________________________________________
                     (Signature must conform to name of holder as specified on
                     the face of the Warrant)

                     Address: ________________________________________________

                              ________________________________________________


                     SIGNED IN THE PRESENCE OF:
                     __________________________
                     (Name)

ACCEPTED AND AGREED:
[TRANSFEREE]

-----------------------------
           (Name)