**EXHIBIT 31.1**

 

**CERTIFICATION PURSUANT TO SECTION 302**

**OF THE SARBANES-OXLEY ACT OF 2002**

 

I, Marc L. Reisch,certify that:

 

1.               I have reviewed this quarterly report onForm 10-Q of Visant Holding Corp. and Visant Corporation;

 

2.               Based on my knowledge, this report doesnot contain any untrue statement of a material fact or omit to state a materialfact necessary to make the statements made, in light of the circumstances underwhich such statements were made, not misleading with respect to the periodcovered by this report;

 

3.               Based on my knowledge, the financialstatements, and other financial information included in this report, fairlypresent in all material respects the financial condition, results of operationsand cash flows of each registrant as of, and for, the periods presented in thisreport;

 

4.               Each registrant’s other certifyingofficer and I are responsible for establishing and maintaining disclosurecontrols and procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) for each such registrant and we have:

 

a)              Designed such disclosure controls andprocedures, or caused such disclosure controls and procedures to be designedunder our supervision, to ensure that material information relating to suchregistrant, including its consolidated subsidiaries, is made known to us byothers within those entities, particularly during this period in which thisreport is being prepared;

 

b)             Evaluated the effectiveness of suchregistrant’s disclosure controls and procedures and presented in this report ourconclusions about the effectiveness of the disclosure controls and proceduresas of the end of the period covered by this report based on such evaluation;and

 

c)              Disclosed in this report any change insuch registrant’s internal control over financial reporting that occurredduring the registrant’s most recent fiscal quarter (the registrant’s fourthfiscal quarter in the case of an annual report) that has materially affected,or is reasonably likely to materially affect, such registrant’s internal controlover financial reporting; and

 

5.               Each registrant’s other certifyingofficer and I have disclosed, based on our most recent evaluation of internalcontrol over financial reporting, to the registrant’s auditors and the auditcommittee of such registrant’s board of directors (or persons performing theequivalent functions):

 

a)              All significant deficiencies and materialweaknesses in the design or operation of internal control over financialreporting which are reasonably likely to adversely affect such registrant’sability to record, process, summarize and report financial information; and

 

b)             Any fraud, whether or not material, thatinvolves management or other employees who have a significant role in suchregistrant’s internal control over financial reporting.

 

 
| Date:    |  May 17, 2005        | /s/ Marc L. Reisch |
|----------|---------------------------|--------------------|
|     | Marc L. Reisch            |
| * * | *President and*           |
| * * | *Chief Executive Officer* |

 

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