Exhibit 10.2

FORM OF NON-QUALIFIED STOCK OPTION NOTICE  FOR UK EMPLOYEES

[RECIPIENT
NAME]
[RECIPIENT ADDRESS]

This
Option Notice (the "Notice") dated as of [GRANT DATE] (the "Grant Date") is being sent to you by Virgin Media Inc. (including any successor company,
the "Company"). As you are presently serving as an employee of Virgin Media Inc. or one of its subsidiary corporations, in recognition of your services and pursuant to the Virgin
Media Inc. 2006 Stock Incentive Plan (the "Plan") the Company has granted you the Option provided for in this Notice. This Option is subject to the terms and conditions set forth in the Plan,
which is incorporated herein by reference, and defined terms used but not defined in this Notice shall have the meaning set forth in the Plan.

1.Grant of Option.The Company hereby irrevocably grants to you, as of the Grant Date,
an option to purchase up to [NUMBER] shares of the Company's Common Stock at a price of $[EXERCISE PRICE] per share. This Option is not intended to
qualify as an Incentive Stock Option under U.S. tax laws and it is not intended to qualify as an approved Option under U.K. tax laws.

2.Vesting.This Option shall vest [TERMS OF VESTING].

3.Exercise Period.Generally, this Option may not be exercised unless you are at the
time of exercise an employee of the Company, a subsidiary corporation or a parent corporation and unless you have remained continuously so employed since the Grant Date. This Option shall stop vesting
immediately upon the termination of your employment and your right to exercise the Option, to the extent vested, shall terminate on the earlier of the following dates: (a) three months after
your termination other than for Cause; (b) one year after your termination resulting from your retirement, disability or death; (c) the
date on which your employment is terminated for Cause; or (d) [FINAL MATURITY DATE].

4.Condition to Exercise.This Option may not be exercised in any circumstances unless
and until the Company is satisfied that you have entered into a binding election in the form prescribed by the Company (the "Election") pursuant to which you assume liability for the whole of the
employers' National Insurance contributions due in respect of share option gains arising from this Option.

5.Manner of Exercise.This Option may be exercised by delivery to the Company of a
written notice signed by the person entitled to exercise the Option, specifying the number of shares which such person wishes to purchase, together with a certified bank cheque or cash (or such other
manner of payment as permitted by the Plan) for the aggregate option price for that number of shares and any required withholding (including a payment sufficient to indemnify the Company or any
subsidiary of the Company in full against any and all liability to account for any tax, employee's National Insurance contributions, or duty payable and arising by reason of the exercise of the
Option) and the amount necessary to meet the employers' National Insurance liability referred to in paragraph 4 of this Notice.

6.Transferability.Neither this Option nor any interest in this Option may be
transferred other than by will or the laws of descent or distribution.

| |  | VIRGIN MEDIA INC.
| |  | -----------------
| |  | By:              
| |  | Name:            
| |  | Title:           

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