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                                                                   Exhibit 10(u)

August 23, 2001

Mr. Gary Schneiderman
20 Camberley
Laguna Niguel, CA 92677

Re:  Employment at Ashworth, Inc.

Dear Mr. Schneiderman,

In accordance with our recent discussions, we are pleased to confirm our offer
to you of a position with Ashworth, Inc. (the "Company") upon the following
terms and conditions:

1.       Position; Reporting; Commencement. The position shall be Vice President
         Callaway Golf Apparel Sales and you shall report to Randy Herrel in his
         position of President/CEO regarding general business issues, sales
         strategy and distribution strategy and to Eddie Fadel, Vice President
         of Merchandising, regarding issues such as product development,
         merchandising and line plans. You shall commence employment on August
         30, 2001. The position includes sales and management responsibilities
         for domestic off-course, sporting goods stores and department
         store/specialty store distribution channels. The position is also
         responsible for the same channels for Canada. You will also be
         responsible to manage Ashworth's retail distribution channels
         (department store and specialty store). Existing retail sales
         representatives will report directly to you. You will be required to
         observe the Company's personnel and business policies and procedures.
         In the event of any conflict, the terms of this letter will control.

2.       Base Salary; Reviews. You will receive a yearly salary of $145,000.00,
         less applicable withholding and deductions, which is payable every
         other Friday. Employees are generally given performance reviews in or
         about January of each year.

3.       Bonus Program. You have an opportunity to receive a bonus based on net
         sales goals specified in attachment A. The Company guarantees that for
         the Year 2002 your minimum bonus will be $8,000.00 bi-annually.

4.       Stock Options. The Company will grant you 20,000 options to purchase
         shares of the Company's common stock at an exercise price equal to the
         closing share price the day your employment commences. The options will
         vest over a four-year period, i.e. 5,000 vesting on the one-year
         anniversary of employment commencement; 5,000 vesting on the two-year
         anniversary of employment commencement; 5,000 vesting on the three-year
         anniversary of employment commencement; and 5,000 vesting on the
         four-year anniversary of employment commencement. Options will be
         exercisable for a period of time from the vesting date as defined by
         the Company's Stock Option Plan. You have an opportunity to receive
         additional stock options each year during the annual review process.

5.       Insurance Benefits. The Company will provide you with coverage under
         its group medical, dental and life insurance policies as more
         specifically described in the group insurance materials, which will be
         provided to you upon your commencement of employment. The cost of the
         medical and dental

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August 23, 2001
Mr. Gary Schneiderman

         coverage will be shared between you and the Company, depending on your
         plan and coverage election. Under the current provisions, you will be
         eligible as of October 1, 2001. The Company reserves the right to
         change, modify or eliminate such benefits or coverage in its
         discretion. You will also be eligible for Ashworth's Exec-U-Care health
         benefits as well.

6.       Savings Plan. You will be eligible to participate in the Company's
         401(k) Plan at the first entry date following the completion of six
         months continuous employment with the Company. Under the current
         provisions, you will be eligible as on July 1, 2002.

7.       Business Expenses, Cellular Phone, Clothing Allowance, Auto Allowance.
         You will receive reimbursement for normal, ordinary and reasonable
         business expenses upon your submission of receipts substantiating the
         expenses claimed in accordance with Company policy. You will receive a
         Company paid cellular phone; usage will be in accordance with Company
         policy. As a sales executive, you will be provided an annual
         promotional budget, which will be established to provide an adequate
         amount of free clothing. You will receive an annual auto allowance of
         $6,000.00 paid bi-weekly less applicable withholding.

8.       Confidentiality; Use of Licensed Software; Solicitation of Employees;
         Return of Property; Termination. You acknowledge that, in the course of
         your employment with the Company, you will have access to confidential
         information concerning the organization and functioning of the business
         of the Company, and that such information is a valuable trade secret
         and the sole property of the Company. Accordingly, except as required
         by law, legal process, or in connection with any litigation between the
         parties hereto with respect to matters arising out of this agreement,
         you agree that you will not, at any time during your employment with
         the Company or after such employment, whether such employment is
         terminated as a result of your resignation or discharge, disclose or
         furnish any such information to any person other than an officer of the
         Company, and you will make no use of any such information for your
         personal benefit.

         The Company licenses the use of computer software from a variety of
         outside companies and, unless authorized by the software developer,
         does not have the right to reproduce it. You may use software only in
         accordance with the license agreement, whether on local area networks
         or on multiple machines. If you learn of any misuse of software or
         related documentation within the Company, you must notify your
         department manager. If you make, acquire or use unauthorized copies of
         such computer software, you shall be disciplined as appropriate under
         the circumstances. Such discipline may include termination.

         You agree that for a period of two years from the date of voluntary or
         involuntary termination, you will not solicit on your behalf, or on
         behalf of a third party, any then current employee of the Company, to
         leave his or her employment with the Company for employment with
         another employer.

         You further agree that in the event of such termination, whether
         voluntary or involuntary, you will not remove from the offices of the
         Company any personal property that does not rightfully and legally
         belong to you and that you will return on the date of your said
         termination, to an authorized representative of the Company, any and
         all property belonging to the Company. You also agree that you will
         provide passwords on request for personal computer files.

9.       At-Will Employment. You understand and agree that you are being
         employed for an unspecified term and that this is an "at-will"
         employment relationship. This means that either you or the Company may
         terminate your employment at will at any time with or without cause or
         notice.

         If the Company terminates your employment for any reason other than
         cause (cause is defined as gross negligence, misconduct or failure to
         meet two consecutive, semi-annual agreed upon sales goals) the Company
         agrees to enter into a Consulting Agreement with you for a period of
         six months from termination date. Consultant fees will be equal to your
         salary at termination and will be paid

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August 23, 2001
Mr. Gary Schneiderman

         monthly. This Consulting Agreement will include a non-compete clause to
         ensure that during the consulting period you will not engage in
         employment or consulting services with another company that currently
         sells or plans to sell in the golf apparel market.

         The Company agrees to pay you an amount equivalent to six months of
         your base salary (payable in six equal monthly payments) if any one of
         the following occurs: dissolution of the Callaway licensing agreement
         and you are terminated, Ashworth is acquired by another company and you
         are terminated, if you are terminated for any reason other than cause
         (see definition of cause on page 2, section 9). You will also receive
         six months of base salary (payable in six equal monthly payments) if
         you suffer any reduction of compensation or a material change in title,
         scope of responsibility or in the event that you are reporting to an
         individual with equal or lesser title than you hold.

         This at-will aspect of your employment, which includes the right of the
         Company to transfer, discipline, demote and/or reassign, may not be
         modified, amended or rescinded except by an individual written
         agreement signed by both you and the Company's President. This letter
         sets forth the entire agreement between the parties and there are no
         prior or contemporaneous representations, promises or conditions,
         whether oral or written, to the contrary.

This offer of employment is contingent upon the satisfactory completion of a
background check, verifying that the information provided by you on your
application and resume is accurate and correct. The Company reserves the right
to withdraw an offer of employment, or to terminate employment, at any time
based on information arising from the background check.

If you are in agreement with the terms of this letter, please sign and return
one copy of the enclosed letter to the Human Resource Department to effect the
commencement of your employment. If you have any questions, please contact me at
your earliest convenience.

Sincerely,

/S/ RANDALL L. HERREL, SR.
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Randall L. Herrel, Sr.
Chairman, President & CEO


ACCEPTED AND AGREED TO THIS
23RD DAY OF AUGUST 2001

/S/ GARY SCHNEIDERMAN
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GARY Schneiderman

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