# C_2018260EN.01000801.xml

| 24.7.2018 | EN | Official Journal of the European Union | C 260/8 |
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24.7.2018

EN

Official Journal of the European Union

C 260/8

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Prior notification of a concentration

(Case M.9021 — DNB Bank/Orkla/Optimizd)

Candidate case for simplified procedure

(Text with EEA relevance)

(2018/C 260/08)

1.

This notification concerns the following undertakings:

| — | DNB Bank ASA (Norway) |
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DNB Bank ASA (Norway)

| — | Orkla ASA (Norway) |
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Orkla ASA (Norway)

| — | Optimizd AS (Norway). |
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Optimizd AS (Norway).

DNB Bank ASA and Orkla ASA acquire within the meaning of Articles 3(1)(b) and 3(4) of the Merger Regulation joint control of Optimizd AS.

The concentration is accomplished by way of a share capital increase.

2.

| — | DNB Bank ASA provides financial services, i.e. banking and insurance, to retail customers, corporate clients and the public sector. |
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DNB Bank ASA provides financial services, i.e. banking and insurance, to retail customers, corporate clients and the public sector.

| — | Orkla ASA is a supplier of branded consumer goods to the grocery, out-of-home, specialised retail, pharmacy and bakery sectors. In addition, the group has operations organised under the Orkla Investments business area, consisting of investments in Jotun AS, in addition to hydropower and financial assets. |
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Orkla ASA is a supplier of branded consumer goods to the grocery, out-of-home, specialised retail, pharmacy and bakery sectors. In addition, the group has operations organised under the Orkla Investments business area, consisting of investments in Jotun AS, in addition to hydropower and financial assets.

| — | Optimizd AS will facilitate data driven marketing through own-channel marketing and purchased media placements, as well as conducting analysis of data for use in marketing. |
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Optimizd AS will facilitate data driven marketing through own-channel marketing and purchased media placements, as well as conducting analysis of data for use in marketing.

3.

Pursuant to the Commission Notice on a simplified procedure for treatment of certain concentrations under the Council Regulation (EC) No 139/2004 (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.

4.

Observations must reach the Commission not later than 10 days following the date of this publication. The following reference should always be specified:

M.9021 — DNB Bank/Orkla/Optimizd

Observations can be sent to the Commission by email, by fax, or by post. Please use the contact details below:

| E-mail: COMP-MERGER-REGISTRY@ec.europa.eu |
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| Fax: +32 22964301 |
| Postal address: |
| European Commission |
| Directorate-General for Competition |
| Merger Registry |
| 1049 Bruxelles/Brussel |
| BELGIQUE/BELGIË |

E-mail: COMP-MERGER-REGISTRY@ec.europa.eu

Fax: +32 22964301

Postal address:

European Commission

Directorate-General for Competition

Merger Registry

1049 Bruxelles/Brussel

BELGIQUE/BELGIË

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(1)  OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

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(2)  OJ C 366, 14.12.2013, p. 5.

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