Restricted Stock Unit Notice of Award



 Exhibit 10.1 
 NATIONAL FINANCIAL PARTNERS CORP. 
 2009 STOCK INCENTIVE PLAN

 RESTRICTED STOCK UNIT NOTICE OF AWARD 
 This Restricted Stock Unit Notice of Award (“Notice”) is to certify that the participant named below (the “Participant”) has been granted the number of Restricted Stock
Units (“RSUs”) set forth below under the terms and conditions set forth in this Notice. The award described below (the “Award”) is subject to, and this Notice incorporates by reference, the attached additional terms
and conditions (the “Additional Terms and Conditions”). Please refer to the Additional Terms and Conditions and the National Financial Partners Corp. 2009 Stock Incentive Plan (the “Plan”) for an explanation of the
terms and conditions of the Award and a full description of your rights and obligations. 
  

			
	Award Number:	  	3796
		
	Name of Participant:	  	Douglas W. Hammond
		
	Number of Restricted Stock Units:	  	34,200
		
	Grant Date:	  	May 1, 2012
		
	Vesting Schedule:	  	See Section 2 in Exhibit A attached - Additional Terms and Conditions
		
	Payment of Taxes:	  	See Section 9 in Exhibit A.
		
	Additional Terms:	  	See Exhibit A.

 A copy of the Plan and related Prospectus and additional information regarding the Award, as well as any other awards you
may have previously received from National Financial Partners Corp. (“NFP”), can be viewed on Merrill Lynch’s web site at www.benefits.ml.com. 
 To login you will need the Personal Identification Number (“PIN”) mailed to you by Merrill Lynch. If you cannot locate your PIN or if you encounter any problems with the account creation
process, contact Merrill Lynch Customer Service at 877-767-2404. 







 EXHIBIT A 

ADDITIONAL TERMS AND CONDITIONS 
 OF RESTRICTED STOCK UNIT GRANT 
 These Additional Terms and Conditions shall be construed
in accordance with the provisions of the Plan and any capitalized terms not otherwise defined herein shall have the definitions set forth in the Plan. 
  

	1.	Grant of Award. Pursuant to Section 7(b) of the Plan, the Company grants to the Participant, as of the Grant Date specified in the Notice and subject to the
terms and conditions of the Notice and the Plan, and further subject to the terms and conditions set forth herein, the number of RSUs as shown on the Notice. Record of the Participant’s grant shall be kept on the books of the Company until the
Restricted Period (as defined in Section 2 below) shall have lapsed or the Award shall have been forfeited. 

  

	2.	Vesting. Except as otherwise provided herein and subject to the Participant’s continuous Employment/Service with the Company or a Related Entity, the RSUs
granted to the Participant shall vest and become payable ratably on each of the first three yearly anniversaries of the Grant Date (each such anniversary, a “Vesting Date”); provided that the Company shall have met or exceeded the
annual Adjusted EBITDA incentive compensation threshold amount (as adopted by the Compensation Committee of NFP’s Board of Directors under the Company’s Management Incentive Plan for the fiscal year prior to the applicable Vesting Date)
for the four fiscal quarters immediately preceding the applicable Vesting Date (the “Performance Condition”). The period from the Grant Date to the date the applicable RSU becomes vested and payable shall be referred to herein as
the “Restricted Period.” In the event that the Company fails to satisfy the Performance Condition in any applicable time period, the RSUs scheduled to vest and become payable on the Vesting Date immediately following such time
period, shall be immediately be forfeited and cancelled. For purposes of this Agreement, “Adjusted EBITDA” shall have the same meaning as used for purposes of performance-based bonuses awarded under the Company’s Management Incentive
Plan. 

  

	3.	Form of Payment. Unless otherwise determined by the Committee at the time of payment, and except as provided in Section 8 below, each RSU granted hereunder
shall represent the right to receive one share of Common Stock, which shall be delivered upon the vesting of such RSU. 

  

	4.	Dividend Equivalents. The RSUs granted hereunder shall earn dividend equivalents that shall be credited and paid out as follows: 


 

	 	(a)	As of each date on which cash dividends or distributions are paid with respect to Common Stock (a “Dividend Date”), an amount in cash equal to such
cash dividend or distribution shall be credited to the Participant’s account; provided that the record date with respect to such dividend or distribution occurs during the Restricted Period. 


  
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	 	(b)	As of each Vesting Date, dividend equivalents credited pursuant to paragraph (a) above during (i) the period from the Grant Date to the initial Vesting Date
and (ii) each successive one-year period, if any, following the initial Vesting Date (each, an “Applicable Period”) shall, subject to Section 4(c) below, be paid in cash, unless the Committee (or its designee) determines
that such dividend equivalents shall be converted into additional RSUs. If converted into additional RSUs, the number of additional RSUs to be credited to the Participant shall be calculated by aggregating the number of RSUs earned on each Dividend
Date during the Applicable Period. The number of RSUs earned on each such Dividend Date shall be equal to the quotient (rounded to the nearest whole number) obtained by dividing (i) the amount of cash credited to such Participant’s account
as of the record date for such dividend or distribution by (ii) the Fair Market Value of a share of Common Stock as of such Dividend Date. 

  

	 	(c)	Any additional RSUs (or cash, as the case may be) credited pursuant to this Section 4 shall be subject to the same terms and conditions (including vesting,
forfeiture and payment) as are applicable to the RSUs on which they are earned, and any such RSU (or cash) which becomes vested as of each Vesting Date shall be paid within the 90-day period following such Vesting Date. 


 

	5.	Restrictions on Transfer. RSUs may not be transferred or otherwise disposed of by the Participant, including by way of sale, assignment, transfer, pledge,
hypothecation or otherwise, except as permitted by the Committee, or by will or the laws of descent and distribution. No purported sale, assignment, mortgage, hypothecation, transfer, pledge, encumbrance, gift, transfer in trust (voting or other) or
other disposition of, or creation of a security interest in or lien on, any of the RSUs by any holder thereof in violation of the provisions of these Additional Terms and Conditions shall be valid, and the Company will not transfer any of such RSUs
on its books, nor will any dividends be paid thereon, unless and until there has been full compliance with such provisions to the satisfaction of the Company. The foregoing restrictions are in addition to and not in lieu of any other remedies, legal
or equitable, available to enforce such provisions. 

  

	6.	Approvals. No shares of Common Stock shall be issued hereunder unless and until all legal requirements applicable to the issuance of such shares have been
complied with to the satisfaction of the Committee. The issuance of such shares to the Participant is conditioned upon the Participant’s acceptance of such restrictions on the subsequent disposition of such shares as the Committee shall deem
necessary or advisable as a result of any applicable law or regulation. 

  

	7.	 Termination of Employment/Service. Except as otherwise specified in a written and executed agreement between the Participant and the Company
that is then in effect, and subject to Section 8 below, in the event that the Participant’s Employment/Service with the Company and its Related Entities terminates other than because of the Participant’s death or Disability, those
RSUs that have not become vested and payable as of the effective date of such termination shall immediately be forfeited and cancelled. In the event that the Participant’s Employment/Service with the Company and its Related Entities terminates
because of the Participant’s death or Disability, all RSUs that have not 



  
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become vested and payable as of the effective date of such death or Disability, unless such RSUs had not vested and had been previously forfeited and cancelled due to the failure to reach an
applicable Performance Condition, shall, subject to Section 10 below, immediately vest as of the effective date of such death or Disability and be paid or settled within 60 days following such date. 


 

	8.	Change in Control. In the event of a Change in Control (as defined in paragraph 8(c) below, except if otherwise defined in a written and executed agreement
between the Participant and the Company that is then in effect), the following provisions shall apply to the RSUs that have not become vested and payable as of the effective date of such Change in Control: 


 

	 	(a)	In the event that the RSUs are not expressly assumed by a successor to the Company’s business pursuant to the transaction(s) constituting a Change in Control, all
of the RSUs that have not become vested and payable as of the effective date of such Change in Control shall immediately vest and be paid in cash within 10 business days following such Change in Control. The amount to be so paid to the Participant
shall be calculated by multiplying (i) the number of RSUs then becoming vested and payable by (ii) the per share Fair Market Value of the Common Stock as of the date of the Change in Control. 


 

	 	(b)	Except as otherwise specified in a written and executed agreement between the Participant and the Company that is then in effect, in the event that the RSUs are
expressly assumed by a successor to the Company’s business pursuant to the transaction(s) constituting a Change in Control, the RSUs shall remain subject to their original terms and conditions, except as adjusted by the Committee to provide for
such assumption; provided, however, that in the event the Participant’s Employment/Service with the Company and its Related Entities is terminated either (i) in contemplation of the Change in Control within six months prior
to the Change in Control or (ii) as a result of the Change in Control within 18 months after the Change in Control, in each case, either (x) by the Company or Related Entity if such termination occurs within the six-month period prior to a
Change in Control or by such successor entity or one of its affiliates if the termination occurs within the 18-month period following the Change in Control, other than for Cause, or (y) by the Participant for Good Reason (as defined in
paragraph 8(c) below, except if otherwise defined in a written and executed agreement between the Participant and the Company that is then in effect), those RSUs that have not become vested and payable as of the effective date of such termination
shall, subject to Section 10 below, become immediately vested and payable as of the later to occur of the effective date of the Change in Control or the effective date of such termination. 


 

	 	(c)	Definitions: For purposes of these Additional Terms and Conditions: 

  

	 	(1)	A “Change in Control” shall be deemed to have occurred if: 


 

	 	(A)	any Person, other than the Company or any employee benefit plan sponsored by the Company, becomes a Beneficial Owner of 30% or more of the outstanding shares of common
stock of the Company; 


  
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	 	(B)	the dissolution, or sale to any Person, of all or substantially all of the assets of the Company is consummated, except in the event of a sale of assets to a Person in
which more than 50% of Voting Securities of such Person is owned by shareholders of the Company in substantially the same proportion as their ownership of Voting Securities of the Company immediately prior to the sale; 


 

	 	(C)	a merger or consolidation is consummated after which, (i) the shareholders of the Company immediately prior to the combination do not hold, directly or indirectly,
Voting Securities of the entity or entities, if any, that succeed to the business of the Company having more than 50% of the Voting Power of the combined company in substantially the same proportions as they beneficially owned the Voting Securities
of the Company (there being excluded from the Voting Securities held by such shareholders, but not from the Voting Securities of the combined company, any Voting Securities received by affiliates of such other company in exchange for Voting
Securities of such other company) or (ii) individuals who were Incumbent Members of the Board immediately before such combination do not hold a majority of the seats on the board of directors of the combined company; or


  

	 	(D)	during any period of twelve consecutive months, Incumbent Members cease for any reason to constitute at least a majority of the Board. 


For purposes of the definition of Change in Control: 
 “Beneficial Owner” shall have the meaning ascribed to such term in Rule 13d-3 under the Exchange Act and any successor to such rule (except that a Person shall be deemed to be the
Beneficial Owner of all shares that any such Person has the right to acquire pursuant to any agreement or arrangement or upon exercise of conversion rights, warrants or options or otherwise, without regard to the sixty (60) day period referred
to in Rule 13d-3). 
 “Incumbent Members” shall mean the individuals who, as of the Grant Date, constitute the
Board, provided, however, that any individual who becomes a member of the Board subsequent to the Grant Date whose election or nomination for election by the stockholders of the Company was endorsed by a vote of at least a majority of
the then Incumbent Members (excluding any such individual whose initial assumption of 

  
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office occurs as a result of either an actual or threatened election contest (as such terms are used in Rule 14a-11 under the Exchange Act) or other actual or threatened solicitation of proxies
or consents by or on behalf of any person other than the Board) shall be considered as though such individual were an Incumbent Member. 
 “Person” shall have the meaning ascribed to such term in Section 3(a)(9) of the Exchange Act and used in Sections 13(d) and 14(d) thereof, and shall include a
“group” as defined in Section 13(d) thereof. 
 “Voting Securities” shall mean any
securities or other ownership interests of an entity entitled, or which may be entitled, to matters submitted to Persons holding such securities or other ownership interests in such entity generally (whether or not entitled to vote in the general
election of directors), or securities or other ownership interests which are convertible into, or exercisable in exchange for, such Voting Securities, whether or not subject to the passage of time or any contingency. 

“Voting Power” shall mean the number of votes available to be cast (determined by reference to the maximum number of
votes entitled to be cast by the holders of such Voting Securities, or by the holders of any other Voting Securities into which such other Voting Securities may be convertible, exercisable or exchangeable for, upon any matter submitted to
stockholders where the holders of all Voting Securities vote together as a single class) by the holders of Voting Securities. 
  

	 	(2)	“Good Reason” shall mean any of the following without the consent of the Participant: (i) a material diminution in Participant’s position,
duties or responsibilities from those held, exercised and/or assigned to Participant immediately prior to a Change in Control, (ii) a substantial reduction, in the aggregate, of current base salary, bonus opportunity, incentive compensation and
benefits provided to the Participant other than an across-the-board reduction which applies to other similarly situated Participants or (iii) any requirement that the Participant’s services be rendered primarily at a location or locations
more than 50 miles from the Participant’s principal place of Employment/Service as of the date of a Change in Control. 

  

	9.	 Taxes. The Participant (and not the Company) shall be responsible for any tax liability that may arise as a result of the transactions
contemplated by this Award. At the time the Participant recognizes taxable income from the payment in respect of the RSUs, the Participant shall pay to the Company an amount equal to the federal, state and/or local taxes the Company determines it is
required to withhold under applicable tax laws with respect to the payment in respect of the RSUs (e.g. in the case of a Participant who is an employee). To satisfy the foregoing requirement, the Company shall withhold a portion of the RSUs, or a
portion of the shares of Common Stock to be received hereunder, having a value approximately equal to the minimum amount required to be withheld, or, 



  
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at the Committee’s discretion, the Participant may satisfy the foregoing requirement by one or a combination of the following methods: (i) making a payment to the Company in cash or
cash equivalents or (ii) by authorizing the Company to withhold cash otherwise due to the Participant. In the event the Company determines it is not required to withhold under applicable tax laws with respect to the payment in respect of the
RSUs (e.g. in the case of a Participant who is an independent contractor), the Participant shall be responsible for the remittance of any federal, state and/or local taxes to the proper authorities, and the Company shall issue a Form 1099 to report
such taxable income. The Company cannot provide tax advice and the Participant is encouraged to consult an independent tax professional. 

  

	10.	Section 409A Compliance. The intent of the parties is that payments and benefits under these Additional Terms and Conditions comply with (or be exempt from)
Section 409A of the Code and, accordingly, to the maximum extent permitted, these Additional Terms and Conditions shall be interpreted and be administered to be in compliance therewith. Notwithstanding anything contained herein to the contrary,
to the extent required in order to avoid accelerated taxation and/or tax penalties under Section 409A of the Code, the Participant shall not be considered to have terminated Employment/Service with the Company and its Related Entities for
purposes of these Additional Terms and Conditions and no payment shall be due to the Participant under these Additional Terms and Conditions until the Participant would be considered to have incurred a “separation from service” from the
Company within the meaning of Section 409A of the Code. Any payments described in these Additional Terms and Conditions or the Plan that are due within the “short-term deferral period” as defined in Section 409A of the Code shall
not be treated as deferred compensation unless applicable law requires otherwise. Notwithstanding anything to the contrary in these Additional Terms and Conditions or the Plan, to the extent that any RSUs are payable upon a separation from service
and such payment would result in the imposition of any individual excise tax and late interest charges imposed under Section 409A of the Code, the settlement and payment of such awards shall instead be made on the first business day after the
date that is six months following such separation from service (or death, if earlier). 

  

	11.	Compliance with Law and Regulations. These Additional Terms and Conditions, the Award granted hereby and any obligation of the Company hereunder shall be subject
to all applicable federal, state and local laws, rules and regulations and to such approvals by any government or regulatory agency as may be required. 

  

	12.	Incorporation of Plan. These Additional Terms and Conditions are governed by the provisions of the Plan (which is incorporated herein by reference) and shall be
interpreted in a manner consistent with it. To the extent that these Additional Terms and Conditions are silent with respect to, or in any way inconsistent with, the terms of the Plan, the provisions of the Plan shall govern and these Additional
Terms and Conditions shall be deemed to be modified accordingly. 

  

	13.	 Notices. Any notices required or permitted hereunder shall be addressed to Office of the General Counsel, National Financial Partners Corp., 340
Madison Avenue, 20th Floor, New York, New York 10173, or to the Participant at the postal address then on record 



  
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with the Company or by electronic communication, as the case may be, and deposited, postage prepaid, in the United States mail or delivered by electronic communication. Either party may, by
notice to the other given in the manner aforesaid, change his/her or its address for future notices. 

  

	14.	Binding Agreement; Successors. These Additional Terms and Conditions shall bind and inure to the benefit of the Company, its successors and assigns, and the
Participant and the Participant’s personal representatives and beneficiaries. 

  

	15.	Governing Law. These Additional Terms and Conditions shall be governed by and construed in accordance with the laws of the State of Delaware without giving
effect to any principles thereof relating to the conflict of laws. The Committee shall have final authority to interpret and construe the Plan and these Additional Terms and Conditions and to make any and all determinations under them, and its
decision shall be binding and conclusive upon all Persons. 

  

	16.	Amendment. These Additional Terms and Conditions may be amended or modified by the Company at any time in accordance with the Plan; provided, that notice
is provided to the Participant in accordance with Section 13 hereof; and provided, further, that no amendment or modification that is adverse to the rights of the Participant as provided by the Notice and these Additional Terms
and Conditions shall be effective unless set forth in a writing signed by the Participant and the Company. 

  

	17.	Headings. The captions used in these Additional Terms and Conditions are inserted for convenience and shall not be deemed a part of the Additional Terms and
Conditions for construction or interpretation. 

  

	18.	Dispute Resolution. The provisions of this Section 18 shall be the exclusive means of resolving disputes arising out of or relating to the Notice, the Plan
and these Additional Terms and Conditions. Any dispute or controversy between the parties relating to or arising out the Notice, the Plan or these Additional Terms and Conditions shall be determined by arbitration in New York, New York by and
pursuant to the rules then prevailing of the American Arbitration Association. The arbitration award shall be final and binding upon the parties and judgment may be entered thereon by any court of competent jurisdiction. The service of any notice,
process, motion or other document in connection with any arbitration under the Notice, the Plan or these Additional Terms and Conditions or the enforcement of any arbitration award hereunder may be effectuated either by personal service upon a party
or by certified mail duly addressed to him or to his executors, administrators, personal representatives, next of kin, successors or assigns, at the last known address or addresses of such party or Parties. If any one or more provisions of this
Section 18 shall for any reason be held invalid or unenforceable, it is the specific intent of the parties that such provisions shall be modified to the minimum extent necessary to make it or its application valid and enforceable.



  
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