[Federal Register Volume 87, Number 106 (Thursday, June 2, 2022)]
[Notices]
[Pages 33491-33492]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2022-11773]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60-Day-22-1083; Docket No. CDC-2022-0071]


Proposed Data Collection Submitted for Public Comment and 
Recommendations

AGENCY: Centers for Disease Control and Prevention (CDC), Department of 
Health and Human Services (HHS).

ACTION: Notice with comment period.

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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part 
of its continuing effort to reduce public burden and maximize the 
utility of government information, invites the general public and other 
federal agencies the opportunity to comment on a continuing information 
collection, as required by the Paperwork Reduction Act of 1995. This 
notice invites comment on a proposed information collection project 
titled Extended Evaluation of the National Tobacco Prevention and 
Control Public Education Campaign. This collection is used to evaluate 
the Tips From Former Smokers (Tips) campaign, which encourages smokers 
to quit smoking and to communicate with smokers about the dangers of 
smoking.

DATES: CDC must receive written comments on or before August 1, 2022.

ADDRESSES: You may submit comments, identified by Docket No. CDC-2022-
0071 by either of the following methods:
    <bullet> Federal eRulemaking Portal: www.regulations.gov. Follow 
the instructions for submitting comments.
    <bullet> Mail: Jeffrey M. Zirger, Information Collection Review 
Office, Centers for Disease Control and Prevention, 1600 Clifton Road 
NE, MS H21-8, Atlanta, Georgia 30329.
    Instructions: All submissions received must include the agency name 
and Docket Number. CDC will post, without change, all relevant comments 
to www.regulations.gov.
    Please note: Submit all comments through the Federal eRulemaking 
portal (www.regulations.gov) or by U.S. mail to the address listed 
above.

FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the information collection plan 
and instruments, contact Jeffrey M. Zirger, Information Collection 
Review Office, Centers for Disease Control and Prevention, 1600 Clifton 
Road NE, MS H21-8, Atlanta, Georgia 30329; Telephone: 404-639-7118; 
Email: <a href="/cdn-cgi/l/email-protection#1f70727d5f7c7b7c31787069"><span class="__cf_email__" data-cfemail="4d22202f0d2e292e632a223b">[email protected]</span></a>.

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995 
(PRA) (44 U.S.C. 3501-3520), federal agencies must obtain approval from 
the Office of Management and Budget (OMB) for each collection of 
information they conduct or sponsor. In addition, the PRA also requires 
federal agencies to provide a 60-day notice in the Federal Register 
concerning each proposed collection of information, including each new 
proposed collection, each proposed extension of existing collection of 
information, and each reinstatement of previously approved information 
collection before submitting the collection to the OMB for approval. To 
comply with this requirement, we are publishing this notice of a 
proposed data collection as described below.
    The OMB is particularly interested in comments that will help:
    1. Evaluate whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information will have practical utility;
    2. Evaluate the accuracy of the agency's estimate of the burden of 
the proposed collection of information, including the validity of the 
methodology and assumptions used;
    3. Enhance the quality, utility, and clarity of the information to 
be collected;
    4. Minimize the burden of the collection of information on those 
who are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g., permitting electronic 
submissions of responses; and
    5. Assess information collection costs.

Proposed Project

    Extended Evaluation of the National Tobacco Prevention and Control 
Public Education Campaign (OMB Control No. 0920-1083, Exp. 03/31/
2023)--Revision--National Center for Chronic Disease Prevention and 
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention 
(CDC).

Background and Brief Description

    In 2012, HHS/CDC launched the National Tobacco Prevention and 
Control Public Education Campaign, Tips From Former Smokers (Tips) 
campaign. The primary objectives of the Tips campaign are to encourage 
smokers to quit smoking and to encourage nonsmokers to communicate with 
smokers about the dangers of smoking. Tips airs annually in all U.S. 
media markets on broadcast and national cable TV as well as other media 
channels including digital video, online display and banners, radio, 
billboards, and other formats. Tips ads rely on evidence-based paid 
media advertising that highlights the negative health consequences of 
smoking. Tips primary target audience is adult smokers; adult 
nonsmokers constitute the secondary audience. Tips paid advertisements 
are aimed at providing motivation and support to smokers to quit, with 
information and other resources to increase smokers' chances of success 
in their attempts to quit smoking. A key objective for the nonsmoker 
audience is to encourage nonsmokers to communicate with smokers they 
may know (including family and friends) about the dangers of smoking 
and to encourage them to quit. Tips ads also focus on increasing 
audience's knowledge of smoking-related diseases, intentions to quit, 
and other related outcomes.
    The goal of the proposed information collection is to evaluate the 
reach of the Tips campaign among intended audiences and to examine the 
effectiveness of these efforts in impacting specific outcomes that are 
targeted by Tips, including quit attempts and intentions to quit among 
smokers, nonsmokers' communications about the dangers of smoking, and 
knowledge of smoking-related diseases among both audiences. This will 
require customized surveys that will capture all unique messages and 
components of Tips. Information will be collected through Web-based 
surveys to be self-administered by adults 18 and over on computers in 
the respondent's home or in another convenient location. Evaluating the 
impact of the Tips campaign on behavioral outcomes is necessary to 
determine campaign cost effectiveness and to allow program planning for 
the most effective campaign outcomes. Because Tips content changes, it 
is necessary to evaluate each yearly implementation of the Tips 
campaign.
    The proposed information collection will include three survey 
collections per year (nine surveys in total) generally conducted 
before, during, and after the Tips campaign in each year. Using the 
same methods outlined in the currently approved information collection 
(OMB

[[Page 33492]]

Control No. 0920-1083, Exp. 3/31/2023), participants will be recruited 
from two sources: (1) An online longitudinal cohort of adult smokers 
and nonsmokers, sampled randomly from postal mailing addresses in the 
United States (address-based sample, or ABS); and (2) the existing GfK/
Ipsos KnowledgePanel, an established long-term online panel of U.S. 
adults. All online surveys, regardless of sample source, will be 
conducted via the GfK/Ipsos KnowledgePanel Web portal for self-
administered surveys.
    Information collected by these surveys include smokers' and 
nonsmokers' awareness of and exposure to specific Tips advertisements; 
knowledge, attitudes, beliefs related to smoking and secondhand smoke; 
and other marketing exposures. The surveys will also measure behaviors 
related to smoking cessation (among the smokers in the sample) and 
behaviors related to nonsmokers' encouragement of smokers to quit 
smoking, recommendations of cessation services, and attitudes about 
other tobacco and nicotine products.
    It is important to evaluate the Tips campaign in a context that 
assesses the dynamic nature of tobacco product marketing and uptake of 
various tobacco products, particularly since these may affect 
successful cessation rates. Survey instruments may be updated to 
include new or revised items on relevant topics, including cigars, 
noncombustible tobacco products, and other emerging trends in tobacco 
use.
    The total response burden is estimated at 9,308 annual hours. 
Approval is requested for three years between early fall 2023 and 
December 2026. Participation is voluntary and there are no costs to 
respondents other than their time.

                                        Estimated Annualized Burden Hours
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                                                                     Number of    Average burden
      Type of respondents           Form name        Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)      (in hours)
----------------------------------------------------------------------------------------------------------------
General Population............  Screening &               16,667               1            5/60           1,389
                                 Consent.
Adult Smokers, ages 18-54, in   Smoker Survey              2,668               1           20/60             889
 the United States.              Wave A.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave B.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave C.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave D.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave E.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave F.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave G.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave H.
                                Smoker Survey              1,667               1           20/60             556
                                 Wave I.
Adult Nonsmokers, ages 18-54,   Nonsmoker Survey           1,100               1           20/60             366
 in the United States.           Wave A.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave B.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave C.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave D.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave E.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave F.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave G.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave H.
                                Nonsmoker Survey             835               1           20/60             277
                                 Wave I.
                                                 ---------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............           9,308
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Scientific 
Integrity, Office of Science, Centers for Disease Control and 
Prevention.
[FR Doc. 2022-11773 Filed 6-1-22; 8:45 am]
BILLING CODE 4163-18-P


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