Amendment No. 2 to the Listings and Sales Agreement by and among Yahoo! Inc.



 Exhibit 10.2 
 [***] Indicates confidential material that has been omitted pursuant to a Confidential Treatment Request filed with the Securities and Exchange Commission. A complete copy of this agreement has been
separately filed with the Securities and Exchange Commission. 
  
 AMENDMENT NO. 2 
 TO THE LISTING AND SALES AGREEMENT 

This Amendment No. 2 to the Listing and Sales Agreement dated July 2, 2010 (the “Agreement”) among Yahoo! Inc., and
Yahoo Realty Inc. (collectively “Yahoo”), on the one hand, and Zillow Inc. (“Zillow”), on the other hand, is entered into as of February 9, 2012 (“Second Amendment Effective Date”) and modifies certain terms of the
Agreement. Unless otherwise specified, all defined terms used herein shall have the meanings ascribed to them in the Agreement. 

For good and valuable consideration, the receipt of which is hereby acknowledged, the parties hereby agree to amend the Agreement as set
forth below: 
  

	 	1.	The definition of Display Ads is amended to add the following sentence at the end: 


“Display Ads will also include any advertisements displayed on the Yahoo-Zillow Mobile Apps (as defined below).” 

 

	 	2.	The definition of Leads is amended to add the phrase “and mobile application” to the first sentence, directly after the phrase “means the email”.


  

	 	3.	The definition of “Yahoo Properties” is amended to add the following sentence at the end: 


“For clarity, Yahoo Properties will include Yahoo’s or its Affiliates’ worldwide properties, software, products, services,
sites and pages accessible in whole or in part through mobile and tablet devices.” 
  

	 	4.	Section 2.2 is amended to add the following new section 2.2.4: 


“2.2.4 Mobile Applications. 
  

	 	(a)	Yahoo-Zillow Mobile Apps. Zillow will develop and customize Yahoo branded applications that will be substantially similar, but not identical to, the Zillow home
listings applications, into which Zillow will incorporate Leads and Zillow Content (each, individually a Yahoo-Zillow Mobile App, collectively, the “Yahoo-Zillow Mobile Apps”). No later than the dates listed in Exhibit A, Zillow will
provide Yahoo-Zillow Mobile Apps based on the Zillow home listings applications for each of the Android, iPhone and iPad platforms, and, upon the mutual agreement of Yahoo and Zillow, for other operating platforms. The Yahoo-Zillow Mobile Apps shall
include the features and functionality set forth on Exhibit A. Zillow branding on the Yahoo-Zillow Mobile Apps will be limited to a “Powered by Zillow” in plain text, the location of which will be determined at the sole discretion of
Yahoo. Zillow will provide Yahoo-Zillow Mobile Apps based on the Zillow mortgage applications only in the event that Zillow and Yahoo mutually agree that Zillow will provide such applications. 


 

	 	(b)	Delivery Format of Yahoo-Zillow Mobile Apps. Zillow will deliver the application code for each Yahoo-Zillow Mobile App in a final format. Yahoo will be
responsible for testing each Yahoo-Zillow Mobile App and Zillow will correct material bugs within a commercially reasonable time. The final format of the Yahoo-Zillow Mobile Apps will be: (i) [***]and (ii) [***]. Zillow will deliver an
[***]. Yahoo will provide [***]. Yahoo may elect to send [***]. For the Android platform, Zillow will [***]. Yahoo will be [***]. 









	 	(c)	Promotion of the Yahoo-Zillow Mobile Apps. Yahoo will be solely responsible for negotiations with each platform operator relating to the promotion and
distribution of the Yahoo-Zillow Mobile Apps, as well as any corresponding distribution channel management.” 

  

	 	5.	Section 2.2.1 is amended to add the following new section 2.2.1(g): 

 “(g) Updates to Yahoo-Zillow Mobile Apps. No later than the next regularly scheduled release after the end of a calendar quarter, Zillow will update the Yahoo-Zillow Mobile Apps with any
updates made by Zillow to the Zillow branded version of the application during such quarter. Zillow will fix any significant bug in a Yahoo-Zillow Mobile App that materially affects the operation of such application within five (5) business
days after any such fix is made to the Zillow branded version of the application.” 
  

	 	6.	Section 3.2 is amended to add the following new section 3.2.6: 

 “3.2.6 Zillow may not [***]: (a) [***], or (b) [***].” 
  

	 	7.	Section 4.1 is amended to add the following new section 4.1.5 as follows: 

 “4.1.5 Yahoo-Zillow Mobile Apps. Zillow grants Yahoo a non-exclusive, worldwide, royalty free right to distribute the Yahoo-Zillow Mobile Apps. Solely to the extent necessary for Yahoo to
exercise the foregoing right, Zillow grants Yahoo the right to use and copy the software underlying the Yahoo-Zillow Mobile Apps during the Term. ” 
  

	 	8.	Section 5.1 is amended to add the following new section 5.1.4: 

 “5.1.4 Mortgage Products Revenue Share. In the event that Zillow provides Yahoo-Zillow Mobile Apps based on the Zillow mortgage applications, Zillow will pay to Yahoo [***] ([***]%) of [***]
recognized by Zillow from Leads generated through the Yahoo-Zillow Mobile Apps for mortgages.” 
  

	 	9.	Section 10.1 is hereby deleted and replaced with the following new section 10.1: 


“10.1 Term. This Agreement will commence upon the Effective Date and, unless terminated as provided herein, will remain in
effect for a period of forty-two (42) months from the Launch Date (“Term”). If delivery of the Yahoo-Zillow Mobile Apps does not meet the dates set forth on Exhibit A, the Term will be reduced as follows: for each day that
delivery of a Yahoo-Zillow Mobile App is delayed (as a result of Zillow’s actions or inactions, within Zillow’s reasonable control) past the corresponding launch date in Exhibit A, the Term will be reduced by a one (1) day period, up
to a maximum reduction of ninety (90) days (the “Max Reduction”). In the event that the Term is reduced by the Max Reduction, Yahoo and Zillow may mutually agree to terminate this Amendment, in which case the terms of the Agreement
immediately prior to the Second Amendment Effective Date will govern the relationship between Yahoo and Zillow.” 
  

	 	10.	Section 10 is amended to add the following new section 10.4:  


“10.4 Effect of Termination of Amendment No. 2. 

Yahoo may elect to terminate Amendment No. 2 upon ten (10) days’ written notice to Zillow. In the event of such termination
of Amendment No. 2, or termination of the Agreement for any reason, a one (1) year wind-down period (the “Mobile Transition Period”) will occur during which the Parties’ rights and obligations with respect to
Amendment No. 2 will remain in effect. Yahoo may migrate users to a new mobile application at any point during the Mobile Transition Period. For clarity, Yahoo will own the relationship with users who downloaded the Yahoo-Zillow Mobile App and
will have the opportunity to migrate them to any new Yahoo mobile application. Beginning on the last day of the Mobile Transition Period, Zillow will discontinue powering the Yahoo-Zillow Mobile Apps, such that any attempt to use a Yahoo-Zillow
Mobile App will result in loading an error message.” 

  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
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	 	11.	Section 11.3 of the Agreement is amended to add the following phrase at the beginning of the first sentence, such that it reads: 


“No Joint Works. Except as provided in Section 11.5, the Parties do not intend that any joint works under U.S. copyright
law be made in connection with this Agreement.” 
  

	 	12.	Section 11 of the Agreement is amended to add the following new section 11.5: 


“11.5 Joint Ownership in Custom Works Made by Zillow for Yahoo. Between Zillow and Yahoo, Zillow will be the sole owner of all
Intellectual Property Rights in the software and other technology relating to the Yahoo-Zillow Mobile Apps, except as provided herein and except for any Yahoo branding or Yahoo Brand Features. In the event that Yahoo provides Zillow with a request
for a customization of a Yahoo-Zillow Mobile App and Zillow, in turn, customizes the Yahoo-Zillow Mobile App in a form that is substantially similar to the customization requested by Yahoo, Yahoo and Zillow will jointly own any resulting
Intellectual Property Rights in the Yahoo requested customizations. For clarity, this Section 11.5 shall not be deemed to grant Zillow joint ownership in any of Yahoo’s bona fide Intellectual Property.” 

13. Except as modified hereby, the Agreement shall remain in full force and effect and is hereby ratified by Zillow and Yahoo. 

14. Zillow and Yahoo each represent and warrant to the other that it has the right, power and authority to enter into this Amendment.

  

	 	15.	Zillow and Yahoo hereby agree that facsimile signatures hereto are valid and binding. 


IN WITNESS WHEREOF, the Parties hereto have caused the foregoing Amendment to be signed by a duly authorized agent of each party, the day
and year first above written. 
  

									
	YAHOO! INC.:	 		 		 	
					
	By:	 	 /s/ BRANDON HUFF
	 		 		 	
					
	Title:	 	 VP, Commerce
	 		 		 	
					
	Printed Name:	 	 Brandon Huff
	 		 		 	
					
	Date:	 	 2/16/12
	 		 		 	
			
	YAHOO! REALTY INC.:	 		 	ZILLOW, INC.
					
	By:	 	 /s/ AMAN KOTHARI
	 		 	By:	 	 /s/ GREG SCHWARTZ

					
	Title:	 	 SVP, Global Controller, CAO
	 		 	Title:	 	 Chief Revenue Officer

					
	Printed Name:	 	 Aman Kothari
	 		 	Printed Name:	 	 Greg Schwartz

					
	Date:	 	  
	 		 	Date:	 	 02/15/12



  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
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 EXHIBIT A 
 Implementation Plan 
 This implementation plan sets forth the deliverables that Zillow
shall complete and deliver to Yahoo as defined below, to enable Yahoo to launch the new features as defined in Exhibit B of this Agreement. This implementation plan shall be governed by the terms and conditions of the Agreement and is fully
incorporated in the Agreement by this reference. Any capitalized terms not defined herein shall have the meanings set forth in the Agreement. Note: [***] 
  

	1.	Mobile Applications 

  

							
	 S. No.
	  	 Deliverable / Feature
	  	Owner	  	Target completion
date
	 1.1
	  	[***]	  	Z	  	[***]
	 1.2
	  	[***]	  	Z	  	[***]
	 1.3
	  	[***]	  	Z	  	[***]


  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
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 Exhibit B: Technical Specification 
 Yahoo-Zillow Mobile Apps 
  

			
	Spec Version	  	1.0
		
	Spec Stage	  	Preliminary
		
	Designer	  	N/A
		
	Biz Owner	  	Greg Schwartz / Garrett McCauliffe
		
	Dev Owners	  	Sunil G.
		
	Test Owners	  	Yahoo!
		
	Ops Owners	  	N/A
		
	Content Owner	  	Yahoo!
		
	Code Complete	  	Quarterly releases
		
	Target Release	  	1.0


  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
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 Table of Contents 
  

							
	 1. Overview
	 	 	vii	  
	 2. Product Features
	 	 	vii	  
		 	 Homescreen
	 	 	vii	  
		 	 Search Homes
	 	 	vii	  
		 	 Search Filters
	 	 	vii	  
		 	 Nearby Homes
	 	 	vii	  
		 	 Favorite Homes
	 	 	vii	  
		 	 Saved Searches
	 	 	vii	  
		 	 Mortgage Rate and Calculators
	 	 	vii	  
		 	 Home Details Page
	 	 	viii	  
		 	 Exclusions
	 	 	viii	  
	 3. Yahoo Customization Opportunities
	 	 	viii	  
		 	 General
	 	 	viii	  
		 	 Homescreen
	 	 	viii	  
		 	 Emails
	 	 	viii	  
	 4. Yahoo! Responsibilities
	 	 	viii	  
	 We expect Yahoo to provide:
	 			
	 We also agreed that Yahoo will handle all:
	 			
	 5. Analytics and Reporting Requirements
	 	 	viii	  


  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
 vi 









 1. Overview 
 The Yahoo-Zillow Mobile Apps will be powered by existing Zillow back-end systems and services and existing Zillow Real Estate iPhone features. 
 After first release, additional quarterly updates may be released. Additional and new features will be determined on case by case basis. Deliverables will be [***] 

Not all functionality of the existing and future Zillow mobile apps may be available to transfer to the Yahoo-Zillow Mobile Apps. 

2. Product Features 
 Homescreen

 Allow easy access to popular features: 
 [***] 
 Search Homes 
 [***] 
 Search Filters 
 [***] 
 Will not include: 
 [***] 
 Nearby Homes 
 [***] 
 Favorite Homes 
 [***] 
 Will not include 
 [***] 
 Saved Searches 
 [***] 
 Will not include 
 [***] 
 Mortgage Rate and Calculators 

  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
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 [***] 
 Home Details Page 
 [***] 
 Will not include 
 [***] 
 Exclusions 
 [***] 
 3. Yahoo Customization Opportunities 
 General 

[***] 
 Homescreen 

[***] 
 Emails 

[***] 
 4. Yahoo! Responsibilities

 Yahoo will provide 
 [***]

 Yahoo will handle all: 
 [***]

 5. Analytics & Reporting Requirements 
 [***] 

  
 [***] Certain information has
been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. 


  
 viii