EX-10.25



 Exhibit 10.25 
 TRADEMARK ASSIGNMENT AND LICENSE AGREEMENT 
 THIS TRADEMARK
ASSIGNMENT AND LICENSE AGREEMENT (this “Agreement”), dated as of December 28, 2011 (the “Effective Date”), is made by and among Bakers Footwear Group, Inc., a Missouri corporation (“Bakers”),
on the one hand, and Steven Madden, Ltd., a Delaware corporation (“Madden”), on the other hand. Madden and Bakers may be referred to herein individually as a “Party” or collectively as the
“Parties.” 
 BACKGROUND 
 A. Bakers is the owner of the Trademarks (as defined below) in the Territory (as defined below); 
 B. Bakers desires to sell, assign and transfer, and Madden desires to purchase and accept the Trademarks; 
 C. Bakers desires to obtain, and Madden desires to grant, a limited license whereby Bakers will be allowed to use the Trademarks in accordance with the terms and conditions set forth in this Agreement;

 NOW, THEREFORE, in consideration of the Purchase Price (as defined below), the mutual promises and covenants set forth herein
and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows: 
 SECTION 1 DEFINITIONS 
  

	 	1.1.	Definitions. 

 The following terms, as used
herein, have the following meanings: 
 “Trademark or Trademarks” shall mean those trademarks and service
marks, and applications and registrations therefor, set forth on Exhibit A, including any renewals and extensions of the registrations that are or may be secured under the laws of the United States and all foreign countries, now or hereafter in
effect, together with the goodwill of the business in connection with which the listed items are used, and all rights of enforcement and recovery for past, present or future infringements or unauthorized uses of the listed items. 

“Liabilities” shall mean and include any direct or indirect indebtedness, guaranty, endorsement, obligation, claim,
loss, damage, deficiency, cost, expense, obligation or responsibility, fixed or unfixed, known or unknown, asserted or unasserted, liquidated or unliquidated, secured or unsecured. 

“Licensed Goods and Services” shall mean those goods and services listed in Exhibit D (as well as any additional goods
and services approved by Madden.) 







 “Liens” shall mean any mortgages, liens (statutory or otherwise), security
interests, licenses, conditional sales contracts, rights of refusal or encumbrances of any nature whatsoever. 

“Bakers’ Knowledge” shall mean actual knowledge of Bakers’ officers and directors, as well as information
that could have been known had reasonable inquiries or investigations been made as warranted by information in the actual knowledge of Bakers’ officers and directors prior to the Effective Date. 

“Territory” shall mean worldwide, except Puerto Rico, the U.S. Virgin Islands, Central and South America, Cuba, the
Dominican Republic, Bahamas, the Lesser Antilles and Jamaica (collectively, the “Excluded Jurisdictions”). 

SECTION 2 ASSIGNMENT OF THE TRADEMARKS 
  

	 	2.1.	Assignment. 

 (a) Simultaneous
with the payment of the Purchase Price by Madden to Bakers, as set out in this Agreement, Bakers does hereby sell, assign and transfer to Madden, and Madden does hereby accept, the entire right, title and interest in and to the Trademarks.

 (b) Concurrently with execution of this Agreement, the Parties shall execute the recordable assignment document attached
hereto as Exhibit B. Upon receipt by Bakers of the Purchase Price, Madden will then submit that recordable assignment document to the United States Trademark Office for recording. 

(c) All proprietary designs, moral rights, patents, copyrightable works, copyrights, copyrighted materials, underlying works of
authorship, trade dress, slogans, marks, graphic designs, and other proprietary rights embodied in or associated with products bearing, or offered in connection with, the Trademarks (collectively, “Product Rights”) will be solely owned by
Madden. Bakers hereby agrees to, hereby assigns, and shall in the future assign any and all Product Rights to Madden. Madden hereby licenses to Bakers such Product Rights during the Term of this Agreement to be used in accordance with the other
terms hereof. Product Rights shall not include any such proprietary rights or interests which Bakers has used or may use with other Bakers goods or services not bearing or associated with the Trademarks, provided such use occurred or occurs prior to
or simultaneously with its first use with the Trademarks (“Non-WP Rights), and provided use of such Non-WP Rights represents a minority of total SKUs in any given selling season. 

 

	 	2.2.	No Assumption of Liabilities. 


Madden will assume no liabilities of Bakers of any kind whatsoever in connection with the assignment of the Trademarks or any
transactions contemplated hereby. Without limiting the generality of the foregoing, (i) Bakers shall be solely responsible for any and all Liabilities arising from and taxes incurred in connection with its activities in connection with the
Trademarks, the licensing, manufacture, marketing and sale of the products sold, and business conducted, by Bakers; (ii) Bakers shall retain any and all Liabilities in respect of any of its current or former employees, whether for compensation,
benefits, employment taxes, severance pay or termination benefits; (iii) Bakers shall retain all Liabilities arising prior to the Effective 

  
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Date in respect of claims of third parties that they own rights in all or any portion of, or compensation relating to or arising from, the Trademarks, but Madden shall assume such Liabilities
arising on or after the Effective Date; and (iv) Bakers shall retain all Liabilities in respect of claims of third parties resulting from or incurred in connection with the termination or non-renewal by Bakers of any trademark license
agreement, distribution agreement, sales representative agreement or other arrangement to which Bakers is or was party. 

SECTION 3 Purchase Price – Payment 
  

	 	3.1.	Purchase Price. 

 (a) The
purchase price (the “Purchase Price”) for the Trademarks will be FOUR MILLION U.S. DOLLARS ($4,000,000). 
  

	 	3.2.	Payments. 

 Immediately upon
receipt of this Agreement executed by Bakers, and in no event later than the next business day, Madden shall deliver the Purchase Price by wire transfer, in accordance with Bakers’ wiring instructions. Bakers shall within three
(3) business days thereafter make payment from the proceeds to the entities and in the amounts set out in Exhibit F. 
 The Parties will be executing an Assignment and Assumption Agreement (the “Assignment”) of even date herewith, whereby Bakers will be assigning to Madden (and Madden will be assuming all of the
obligations under) that certain Lease dated as of February 4, 2010 (the “Lease”) pertaining to certain retail premises located at 509 Fifth Avenue, New York, NY, subject to the written consent of the landlord (the
“Landlord”) thereunder (the “Required Consent”). Absent any negligent or willful act or omission by Madden to prevent the Required Consent, if the Required Consent is not obtained on or prior to the 90th day following the date
hereof, then at any time after such 90th day, but prior to the date upon which the Required Consent is obtained, either Party, at its option, may cancel and terminate the Assignment by giving written notice thereof to the other Party, whereupon the
Assignment shall be cancelled and null and void and of no further force and effect, provided, that in such event Bakers agrees to and shall pay to Madden a “break-up fee” in the amount of Five Hundred Thousand Dollars ($500,000). If the
Required Consent is obtained and Assignee’s Contribution (as defined in the Assignment) is delivered to Bakers pursuant to the terms of the Assignment, Bakers shall, within three (3) business days thereafter, pay Two Hundred Fifty Thousand
Dollars ($250,000) to East Mount Shoe Ltd. (For the avoidance of doubt, such payment to East Mount Shoe Ltd. shall be in addition to any amounts set forth on Exhibit F hereto.) 
 SECTION 4 GRANT OF LICENSE TO USE THE TRADEMARKS 
  

	 	4.1.	Grant of License. 

 (a) Subject
to the terms and conditions of this Agreement, Madden hereby grants to Bakers a limited, non-sublicensable, non-exclusive, fully paid-up license to use the Trademarks in connection with the Licensed Goods and Services offered in Bakers and Wild Pair
retail stores (or in retail stores owned by Bakers under such other service marks that Bakers may 

  
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use to rebrand its stores in the future) in the Territory and on bakersshoes.com and other sites or distribution channels exclusively associated with the Bakers or Wild Pair retail stores –
or retail stores owned by Bakers under such other service marks that Bakers may use to rebrand its stores in the future – including without limitation the Bakers retail storefront on amazon.com and the Bakers Facebook page, all solely for
advertising and sales directed to consumers within the Territory. During the Term, Madden will not manufacture for, or promote, distribute or sell to, or authorize others to manufacture for, or promote, distribute or sell to the retail stores
(including without limitation any online retail stores and other retail sites for such stores) listed in Exhibit C (the “Prohibited Store(s)”) any of the Licensed Goods and Services bearing or used in connection with any of the
Trademarks or any marks confusingly similar thereto. Madden shall not use or authorize others to use the Trademarks or any marks confusingly similar thereto as a service mark for retail store services during the Term. 

(b) Payless Shoesource (“Payless”) shall be a Prohibited Store for the first 24 months subsequent to the Effective Date. At any
time after such period, Madden may remove Payless from the list of Prohibited Stores provided it gives six months prior notice to Bakers of such removal. 
 (c) The Parties agree, during each successive 5th year anniversary of the Term, to negotiate in good faith to update the list of Prohibited Stores on Exhibit C to include new stores equivalent to those then existing on Exhibit C, and to remove those
stores no longer in business. Should the Parties be unable to agree on such updated list of Prohibited Stores, the Parties shall submit to binding arbitration in accordance with Section 11.2 to resolve such dispute. 

(d) Madden will not object to Bakers’ use of the terms “Original”, “Authentic” and “since 1972” in
connection with the Trademarks, and if Madden elects to remove Payless from the list of Prohibited Stores, then Madden shall not use such terms, and shall not authorize others to do so (including taking commercially reasonable steps to prohibit use
by its customers), and shall include language prohibiting use of such terms in any licenses of the Trademarks to others in connection with the Trademarks on or in connection with the Licensed Goods & Services during the Term. 

SECTION 5 OWNERSHIP OF TRADEMARKS 
  

	 	5.1.	Ownership. 

 (a) Following
execution of this Agreement, Madden shall have and retain full and complete ownership and control of the Trademarks, all use of the Trademarks shall inure to the sole legal and equitable benefit of Madden as the owner of the Trademarks, and all
rights derived, or that may be derived by Bakers, its subsidiaries or affiliates from the use of the Trademarks shall belong to Madden. Madden shall have the sole right to register or use any domain names comprising or incorporating the Trademarks
or any terms confusingly similar thereto, except as expressly permitted pursuant to Section 6.1(d). 
 (b) Bakers
agrees that nothing in this Agreement shall vest or otherwise transfer, convey or give to Bakers any right, title or interest in the Trademarks unless expressly provided in this Agreement. Bakers further agrees that during the Term or after
Termination, 

  
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neither it, nor its subsidiaries or affiliates, will challenge, contest or question the validity or enforceability of the Trademarks, Madden’s title to or ownership of the Trademarks or any
registrations or any applications for registration thereof by Madden. Bakers shall not register or attempt to register the Trademarks, or any confusingly similar trademark, service mark, trade name, logo or other distinctive sign or identifier, in
any jurisdiction or country, and shall not authorize or assist any person connected to Bakers to do so. Notwithstanding the foregoing, should Bakers, or its subsidiaries or affiliates, be deemed the owner of any trademark, service mark, trade name,
logo or other distinctive sign or identifier in any country or jurisdiction identical to or confusingly similar with any Trademark, Bakers hereby agrees to and hereby assigns, and Bakers shall cause such subsidiary or affiliate to assign, such item
to Madden and take any other acts necessary to fully vest ownership of such item in Madden. 
  

	 	5.2.	Maintenance. 

 The application,
prosecution and maintenance of all applications and registrations of Trademarks in any country or jurisdiction shall be at Madden’s sole discretion and expense. Should Madden elect not to maintain any registration listed in Exhibit A (or such
other registrations for the Trademarks as may exist in the future) for which all statutory and other requirements for maintenance are satisfied, Madden shall provide reasonable notice to Bakers, and Bakers will have the option to pay Madden all
required maintenance fees and provide any evidence required for the maintenance filing, in which case Madden will complete the filing to maintain the registration in Madden’s name. In the event that a pending application to register a Trademark
is rejected or should a Trademark be revoked or no longer be owned by, licensed to, or available for use by Madden, Madden shall provide Bakers with prompt written notice thereof, and Bakers shall cease using such Trademark in the applicable
jurisdiction immediately, or may continue use thereof, subject to its indemnification obligations under Section 8.2(d). Provided, however, if Madden voluntarily assigns the Trademarks to a third party in such jurisdiction, Madden agrees that it
will require such assignee to be bound by the terms of this Agreement. 
  

	 	5.3.	New Registrations 

 Should
Bakers wish to have a Trademark registered in a jurisdiction (other than the Excluded Jurisdictions) for goods and services beyond the scope of the existing registrations for that Trademark in such jurisdiction, Bakers shall submit a written request
to Madden and provide payment to Madden sufficient for Madden to have all appropriate trademark searching conducted. If use and registration of the Trademark as set forth in Bakers’ request would not conflict with any third party rights or
otherwise expose Madden to any liability or risk of claims, then Madden shall apply for registration of the Trademark, with Bakers to pay all associated filing, prosecution and maintenance fees and costs for that application and any resulting
registration. However, if Madden should simultaneously or subsequently begin use of the Trademarks in such jurisdiction, the Parties shall share equally in the expense of prosecuting and maintaining such applications or registrations. If the
registration issues, Madden will notify Bakers in writing upon receipt of confirmation of such registration. 
 Should Bakers
begin to use the Trademarks in any jurisdiction not currently listed on Exhibit E, Bakers shall notify Madden thereof. If Bakers wishes to register the Trademarks in such jurisdiction, then the prior paragraph shall apply. Any use of the Trademarks
by Bakers 

  
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without, or prior to, registration shall be subject to Section 8.2(d). If Bakers does not wish to register the Trademarks, but Madden in its discretion wishes to register the Trademarks in
such jurisdiction, then Madden shall pay all costs and fees associated with filing, prosecuting and maintaining the application and resulting registration. 
 SECTION 6 QUALITY CONTROL 
  

	 	6.1.	Form of Use of the Marks. 

 (a)
Bakers shall use the Trademarks only in such form and manner as currently used as of the date of this Agreement or in such other form and manner in keeping with the quality standards set out in this Agreement. 

(b) Bakers shall not use the Trademarks in connection with the creation of a composite trademark. Bakers agrees not
to dilute or tarnish the Trademarks. Bakers shall mark each use of the Trademarks with the statutory
“®” notice, the “TM” notice or other notice, as appropriate in accordance with
applicable laws in the Territory. 
 (c) Bakers shall observe and comply with all laws, rules, and regulations applicable to the
manufacturing, packaging, storing, handling, and sale of products, and provision of services, in connection with the Trademarks and shall, at its own cost and expense, secure all necessary governmental permits and approvals necessary to manufacture,
package and sell such products. Bakers shall promptly report to Madden any claim by a governmental agency concerning any of the products or services offered in connection with the Trademarks. Madden will provide Bakers with documentation as required
by any governmental or other entity necessary to demonstrate and maintain Bakers’ authorized use of the Trademarks hereunder. 
 (d) Bakers shall not, without the prior written consent of Madden, register or use any domain names that comprise or incorporate the Trademarks or any terms confusingly similar thereto. With respect to
any such domain names registered or used by Bakers with the prior written consent of Madden, Bakers shall cause such domain names to be transferred to Madden at Bakers’ sole cost and expense upon Termination. In the event that Bakers or any
party under its control registers such a domain name without prior written consent, Bakers shall immediately cause such domain name to be transferred to Madden at Bakers’ sole cost and expense. 

 

	 	6.2.	Quality Control 

 (a) Bakers
shall maintain high quality standards consistent with its past practices in the offering, distribution and/or sale of the Licensed Goods and Services in connection with the Trademarks, and in any related marketing or promotional activities.

 (b) Bakers shall submit to Madden or an authorized representative thereof for approval, representative samples of all
products, packages, labels, advertising and other materials on which the Trademarks appear upon the request of Madden, but not more than twice in any on which the Trademarks appear upon the request of Madden, but not more than twice in any calendar
year (namely on January 31 and July 31 for products sold in the prior season) unless Bakers is not meeting the obligations of Section 6.2(a) or is otherwise in breach of this


  
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Agreement. If any such items are rejected, Bakers shall promptly implement all changes reasonably required by Madden and applicable to items Bakers will be continuing to use, and resubmit such
items to Madden for approval. 
 SECTION 7 POLICING AND ENFORCEMENT 

 

	 	7.1.	Notification. 

 Bakers agrees to
immediately notify Madden upon becoming aware of any potentially infringing or other use by a third party of any term identical or potentially confusingly similar to any Trademark that may adversely affect the Trademarks or Madden’s rights, and
further agrees to take no action of any kind with respect thereto, except as expressly stated in this Agreement. 
  

	 	7.2.	Enforcement. 

 Madden shall have
the sole right, but not the obligation, to, in its sole discretion, take whatever steps it deems necessary or desirable to protect the Trademarks from any infringement or other adverse use, and shall have the sole right to control any litigation or
other proceeding undertaken by it for any such purpose. Bakers agrees to cooperate fully with Madden at Madden’s expense in the event such action entails litigation or other similar proceedings. Any monetary damages or settlements recovered in
connection with enforcing the Trademarks pursuant to this Section 7.2 will belong to Madden. Should Madden decide to take no action against a potentially infringing or adverse mark, it shall notify Bakers, and Bakers may proceed to
litigate the matter, subject to Madden’s approval of counsel, litigation strategy and any proposed final settlement, which approval shall not be unreasonably withheld or delayed. Madden will cooperate with Bakers in such litigation, at
Bakers’ expense. 
 SECTION 8 REPRESENTATIONS, WARRANTIES AND INDEMNITIES 

 

	 	8.1.	Limitation on Representations, Warranties and Indemnities. 

 EXCEPT AS EXPRESSLY STATED IN SECTION 8.2(b), 8.2(c) and 8.2(d), MADDEN DOES NOT MAKE ANY WARRANTIES, GUARANTEES, REPRESENTATIONS, INDEMNITIES OR CONDITIONS, EXPRESS OR IMPLIED, WHETHER UNDER COMMON LAW,
STATUTE OR OTHERWISE INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF QUIET ENJOYMENT, NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR ANY GENERAL OR PARTICULAR PURPOSE AND BAKERS HEREBY WAIVES SAME. 

EXCEPT AS EXPRESSLY STATED IN SECTION 8.2(a), 8.2(c) and 8.2(d), BAKERS DOES NOT MAKE ANY WARRANTIES, GUARANTEES, REPRESENTATIONS,
INDEMNITIES OR CONDITIONS, EXPRESS OR IMPLIED, WHETHER UNDER COMMON LAW, STATUTE OR OTHERWISE INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF QUIET ENJOYMENT, NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR ANY GENERAL OR PARTICULAR PURPOSE AND
MADDEN HEREBY WAIVES SAME. 

  
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	 	8.2.	Representations, Warranties and Indemnification. 

 (a) Bakers makes the following representations and warranties to Madden: 
 (i) Bakers is a corporation duly organized, validly existing and in good standing under the laws of the State of Missouri. Bakers has all requisite corporate power and authority to enter into this
Agreement and to carry out the transactions contemplated hereby. 
 (ii) By entering this Agreement, Bakers will
not violate any obligation or agreement that it may have with a third party. 
 (iii) Exhibit A contains a
correct and complete list of all applications and registrations for the Trademarks worldwide. Exhibit D includes, along with goods and services offered by Bakers in the recent past, all goods and services currently offered by Bakers bearing or used
in connection with the Trademarks. Exhibit E contains a complete list of all countries in which Bakers is selling goods or providing services on or in connection with the Trademarks in the Territory. All registrations in the U.S. are concurrent use
registrations subject to the Concurrent Use Agreement as defined below. Bakers hereby assigns, and Madden hereby accepts, all of Bakers’ rights and obligations under the Concurrent Use Agreement to the extent related to the Trademarks. Bakers
has received no notice of any pending, existing or currently threatened opposition, cancellation, or other legal or governmental proceedings against or involving the Trademarks. 

(iv) To Bakers’ Knowledge, none of the Trademarks are currently infringing, nor have any of the Trademarks or any
use thereof infringed, nor will Madden’s ownership and continued use of the Trademarks in the same manner as previously used by Bakers infringe any currently existing intellectual property or other proprietary rights of another, in the U.S.
(although Bakers makes no warranties or representations as to the U.S. portions of the Excluded Jurisdictions). Bakers has received no notice of any pending, existing or currently threatened trademark infringement, dilution or similar dispute or
action against or involving the Trademarks. Further, to Bakers’ Knowledge, no person is currently infringing any of the Trademarks in the U.S. (although Bakers makes no warranties or representations as to the U.S. portions of the Excluded
Jurisdictions). 
 (v) To Bakers’ Knowledge, Bakers is the sole and exclusive owner of all right, title and
interest in and to Canadian Reg. No. TMA249,138 and the Trademarks in the U.S., except in the Excluded Jurisdictions pursuant to a Concurrent Use Agreement with Novus, Inc. (the “Concurrent Use Agreement”), and has not granted any license
or made any assignment of any of the Trademarks. The Trademarks in the U.S. and Canadian Reg. No. TMA249,138 are free and clear of all Liens (although Bakers makes no warranties or representations as to the U.S. portions of the Excluded
Jurisdictions), except as 

  
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expressly set out in Exhibit G hereto. Bakers has not entered into any agreement which restricts its use of the Trademarks other than the Concurrent Use Agreement. To Bakers’ Knowledge there
are no equitable defenses to enforcement of the Trademarks in the U.S. based on any act or omission of Bakers (although Bakers makes no warranties or representations as to the U.S. portions of the Excluded Jurisdictions). 

(vi) All registrations and applications that have been made for the Trademarks have been properly made and filed
(although the Canadian registration set out in Exhibit A is currently in the name of Bakers former name, Weiss Neuman Shoe Co., and Bakers shall amend such registration as soon as possible to reflect ownership in the name of Bakers, with the
appropriate name change filing made prior to the Effective Date) and all fees relating to the registrations and applications are current. All Trademarks in the U.S. and Canadian Reg. No. TMA249,138 are valid and subsisting (although Bakers makes no
warranties or representations as to the U.S. portions of the Excluded Jurisdictions), although the stylized versions of the marks set in Exhibit A may have been updated from time to time, but such updates (except as expressly set out in Exhibit A)
have not jeopardized the validity or subsistence of the Trademarks in the U.S. and Canadian Reg. No. TMA249,138 (although Bakers makes no warranties or representations as to the U.S. portions of the Excluded Jurisdictions). 

(vii) Bakers’ representations and warranties under Section 8.2 (a)(vi) shall terminate on the third anniversary
of the Effective Date. 
 (b) Madden makes the following representations and warranties to Madden: 

(i) Madden is a corporation duly organized, validly existing and in good standing under the laws of the State of
Delaware. Madden has all requisite corporate power and authority to enter into this Agreement and to carry out the transactions contemplated hereby. 
 (ii) By entering this Agreement, Madden will not violate any obligation or agreement that it may have with a third party. 
 (c) Each Party (“Indemnitor”) hereby indemnifies, defends, and holds the other Party and its subsidiaries, affiliates, officers, employees and contractors (“Indemnitees”)
harmless from and against any and all claims, suits, obligations, causes of action, liabilities, costs, and damages (including without limitation attorney’s fees and court costs, injuries to persons (including death) and damages to property,
products liability claims, and claims for environmental harms) based upon, arising out of, or directly or indirectly related to the operations, performance, nonperformance, or business of Indemnitor under, or related to, this Agreement (including,
without limitation, the design, testing, manufacture, sale, distribution, marketing, use, display, advertising or promotion of products in connection with the Trademarks) and whether or not based upon any act or omission, negligence, strict
liability or liability without fault; provided, however, that such indemnity shall not apply to the extent 

  
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claims: 1) are proven in a court of law to be related to any of the Indemnitees’ negligence or willful misconduct or claims; or 2) are based on allegations that the Trademarks assigned to
Madden pursuant to this agreement infringe or otherwise violate third party rights in instances where Madden would otherwise be the Indemnitor, except as expressly set out in Section 8.2(d). Said indemnity shall further extend to the
Indemnitor’s performance or nonperformance under this Agreement, including any default on the part of the Indemnitor, whether or not any such violation or failure to comply has been disclosed to Indemnitees. 

(d) Madden will indemnify and hold Bakers and its Indemnitess harmless from any claim arising in a jurisdiction in which Madden has
obtained a registration (other than those existing registrations as set out in Exhibit A hereto obtained through assignment from Bakers under this Agreement) sufficient to encompass Bakers’ use in that jurisdiction, involving infringement of
third party trademark rights through Bakers’ use of the Trademarks in accordance with the terms and conditions of this Agreement. Bakers will indemnify and hold Madden and its Indemnitees harmless from any claims arising in a jurisdiction
involving infringement of third party trademark rights through Bakers’ use of the Trademarks in a jurisdiction for which registration has not been obtained pursuant to Section 5.3., and for which no registration owned by Madden (other than
those existing registrations as set out in Exhibit A hereto obtained through assignment from Bakers under this Agreement) sufficient to encompass Bakers’ use in that jurisdiction exists in such jurisdiction. 

SECTION 9 TERM AND TERMINATION 
  

	 	9.1.	Term. 

 This Agreement shall be
effective from the Effective Date and shall remain in effect perpetually unless otherwise earlier terminated or cancelled in accordance with Section 9.2 of this Agreement (the “Term”). 

 

	 	9.2.	Termination. 

 (a) This
Agreement may be terminated by mutual written consent of the Parties. 
 (b) This Agreement may be terminated by either Party,
if after a material breach of this Agreement, notice is provided by the non-breaching Party, and the breaching Party has not remedied the underlying breach and repaired any damage caused thereby within sixty (60) days after receiving notice.

 (c) Termination, cancellation, or expiration of this Agreement (collectively “Termination”), shall not
affect any rights or obligations accrued prior to the effective date of such Termination. Upon Termination of this Agreement, all rights granted to Bakers hereunder will cease and revert to Madden, Bakers will have no further right or license to use
the Trademarks, and will immediately cease all use of the Trademarks, except that, so long as such continued sales do not violate any terms or conditions of this agreement, and are not made at prices lower than those set by Bakers during the Term,
Bakers may continue to sell existing inventory bearing the Trademarks until the earlier of: 1) exhaustion of that existing inventory; or 2) ninety (90) days after Termination. 

  
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 (d) Notwithstanding Termination, all provisions of this Agreement, to the extent necessary
to interpret the rights and obligations of the Parties prior to such Termination, and/or enforce same, and in particular the last two sentences of Section 3.2, and Sections 5, 6.1(d), and 8, shall survive Termination. 

SECTION 10 NOTICES 
 All notices or other communications permitted or required under this Agreement shall be in writing and shall be sufficiently given if and when hand delivered to the persons set forth below or if sent by
documented overnight delivery service or registered or certified mail, postage prepaid, return receipt requested, or by telegram, telex or telecopy e-mail receipt or refusal acknowledged, addressed as set forth below or to such other person or
persons and/or at such other address or addresses as shall be furnished in writing by any Party hereto to the other Party hereto. Any such notice or communication shall be deemed to have been given as of the date received, in the case of personal
delivery, or on the date shown on the receipt or confirmation therefor in all other cases. 
 To Bakers: 

Peter Edison 

Bakers footwear Group, Inc. 
 2815 Scott Avenue 
 St. Louis, MO 63103 

Facsimile: 314-641-0390 
 E-mail: PEdison@bfgstl.com 
 (with a copy to) 

Alan S. Nemes 

Husch Blackwell LLP 
 190 Carondelet Plaza, Suite 600 
 St. Louis, MO 63105 

Facsimile: 314-480-1505 
 E-mail: alan.nemes@huschblackwell.com 
 To Madden: 

Steven Madden, Ltd. 
 52-16 Barnett Ave. 
 Long Island City, NY 11104 

Attention: Edward R. Rosenfeld 
 Facsimile: (718) 308-8993 
 E-mail: 

(with a copy to) 
 Foley & Lardner LLP 
 500 Woodward Ave., Suite 2700 

Detroit, MI 48226 
 Attention: Daljit S. Doogal 
 Facsimile: (313) 234-2800 

E-mail: 

  
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 SECTION 11 Miscellaneous 

 

	 	11.1.	Governing Law. 

 This Agreement
is made pursuant to, and shall be construed and enforced in accordance with, the laws of New York (and the United States federal law, to the extent applicable), irrespective of the principal place of business, residence or domicile of the Parties
hereto, and without giving effect to otherwise applicable principles of conflicts of law. Nothing contained herein shall prevent or delay any party hereto from seeking, in any court of competent jurisdiction, specific performance or other equitable
remedies in the event of any breach or intended breach by another party of any of its obligations hereunder. 
  

	 	11.2.	Consent to Jurisdiction. 

 Each
Party hereto irrevocably submits to the exclusive jurisdiction of (a) the courts of New York and (b) the United States District Court for the Southern District of New York, for purposes of any claim, action or proceeding arising out of
this Agreement or any transaction contemplated hereby. Each Party hereto agrees to commence any such claim, action or proceeding only in the United States District Court for the Southern District of New York or, if such claim, action or proceeding
cannot be brought in such court for jurisdictional reasons, in the state courts of New York. Each of the Parties hereby waives, and agrees not to assert in any such dispute, to the fullest extent permitted by applicable law, any claim that
(a) such Party is not personally subject to the jurisdiction of such courts, (b) such Party and such Party’s property is immune from any legal process issued by such courts or (c) any claim, action or proceeding commenced in such
courts is brought in an inconvenient forum. 
 Notwithstanding the foregoing, in the event a dispute arises between the Parties
as set out in Section 4.1(c), and the Parties are unable to resolve the dispute through their own good faith negotiations within 60 days, the Parties agree to submit the dispute to binding arbitration in New York, New York, or such other
location agreed upon by the Parties, in accordance with and pursuant to the then existing rules of the American Arbitration Association (AAA). Each Party shall pay its own expenses associated with such arbitration. The arbitrator’s decision
shall be final and binding upon the Parties. The service of any notice, process, motion or other document in connection with an arbitration under this Agreement may be effectuated by personal service upon a Party or other service as permitted by the
AAA. 
  

	 	11.3.	Construction. 

 This Agreement
has been jointly drafted by the Parties, and each Party confirms that both it and its counsel have reviewed, negotiated and adopted this Agreement as the joint agreement and understanding of the Parties. The language used in this Agreement shall be
deemed to be the language chosen by the Parties to express their mutual intent, and no rule of strict construction shall be applied against any Party. 

  
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	 	11.4.	Amendment and Waiver. 

 Any
provision of this Agreement may be amended, modified, waived or extended if, but only if, such amendment, modification, waiver or extension is in writing and is signed by Madden and Bakers. The waiver by a Party of any breach of any provision of
this Agreement shall not constitute or operate as a waiver of any other breach of such provision or of any other provision hereof, nor shall any failure to enforce any provision hereof operate as a waiver of such provision or of any other provision
hereof. 
  

	 	11.5.	Section Headings, Defined Terms and Interpretation. 

 (a) The section headings contained herein are for reference purposes only and shall not in any way affect the meaning or interpretation of this Agreement. The terms defined herein include the plural as
well as the singular and the singular as well as the plural. 
 (b) Except as otherwise provided or unless the context otherwise
requires, whenever used in this Agreement, (i) any noun or pronoun shall be deemed to include the plural and the singular, (ii) the use of masculine pronouns shall include the feminine and neuter, (iii) the terms “include”
and “including” shall be deemed to be followed by the phrase “without limitation,” (iv) the word “or” shall be inclusive and not exclusive, (v) all references to Sections refer to the Sections of this
Agreement and all references to Exhibits refer to the Exhibits attached to this Agreement, each of which is made a part of this Agreement for all purposes, and (vi) each reference to “herein” means a reference to “in this
Agreement.” 
  

	 	11.6.	Severability. 

 If any provision
of this Agreement is, becomes or is deemed to be unenforceable in any jurisdiction: 
 (a) such provision will be deemed amended
to conform to applicable laws of such jurisdiction so as to be valid and enforceable, or, if it cannot be so amended without materially altering the intention of the Parties, it will be stricken and a new provision will be negotiated consistent with
the purpose and intent of this Agreement; 
 (b) the validity, legality and enforceability of such provision will not in any way
be affected or impaired thereby in any other jurisdiction; and 
 (c) the remainder of this Agreement will remain in full force
and effect. 
  

	 	11.7.	Assignment. 

 Except as
expressly stated herein, neither this Agreement nor any of the rights, interests or obligations hereunder may be assigned, by operation of law or otherwise, by Bakers to any other person without the prior written consent of Madden, not to be
unreasonably withheld or delayed, and any such attempted assignment effected without prior written consent will be 

  
 13 









 
null and void. Notwithstanding the foregoing, or any other provision of this Agreement, Bakers may assign or transfer its rights, interests or obligations without consent in connection with
(1) a sale of the majority voting stock of Bakers or (2) a sale of all or substantially all the assets of Bakers as an operating company, but not a liquidation of such assets, and only to the extent required by Bank of America, N.A. (the
“Bank”) pursuant to the terms of that certain Second Amended and Restated Loan Agreement dated as of August 31, 2006 (as amended and in effect) between Bakers and the Bank. This Agreement and the rights and obligations set forth
herein shall inure to the benefit of, and be binding upon, the Parties hereto, and each of their respective permitted successors, heirs, and assigns. 
  

	 	11.8.	Damages and Remedies. 

 (a)
EXCEPT FOR DAMAGES ARISING UNDER EACH PARTY’S INDEMNIFICATION FOR THIRD PARTY CLAIMS AS SET OUT IN SECTION 8.2, NEITHER PARTY WILL BE LIABLE TO THE OTHER PARTY, UNDER ANY LEGAL OR EQUITABLE THEORY, FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL,
PUNITIVE OR INDIRECT DAMAGES OF ANY KIND, SUFFERED BY OR OTHERWISE COMPENSABLE TO THE OTHER, ARISING OUT OF, UNDER OR RELATING TO THIS AGREEMENT, WHETHER OR NOT ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 

(b) Each Party recognizes that, if it fails to perform, observe or discharge any of its obligations under this Agreement, no remedy at
law will provide adequate relief to the other Party. Each Party may obtain specific performance of this Agreement, and is entitled to preliminary and permanent injunctive relief, upon appropriate notice and hearing as required by a court of
competent jurisdiction at any time when the other Party fails to comply with the provisions of this Agreement. 
  

	 	11.9.	Force Majeure. 

 Notwithstanding
anything to the contrary in this Agreement, a Party shall not be in breach of this Agreement for failing to perform any obligation hereunder (other than failure to make a payment due under this Agreement on account of insufficient funds) as a result
of natural disasters, strikes, transport, shortages, outages, or acts of war, or any other similar or dissimilar reason beyond the reasonable control of such Party, provided that such Party takes reasonable steps to diligently complete its
performance as soon as reasonably possible thereafter. 
  

	 	11.10.	Entire Agreement. 

 This
Agreement constitutes the entire understanding between the parties regarding the Trademarks, and supersedes and replaces all prior discussions, writings and agreements relating to same. 

 

	 	11.11.	Counterparts. 

 This Agreement
may be executed in two or more counterparts, including by facsimile or electronic transmission, each of which shall be deemed an original, but all of such counterparts together shall be deemed to be one and the same agreement. 

  
 14 









 IN WITNESS WHEREOF, the Parties hereto have caused this Agreement, to be signed the day and
year first above written. 
  

					
	MADDEN:
	
	Steven Madden, Ltd.
		
	By:	 	 /s/ Edward Rosenfeld

		 	Name:	 	Edward R. Rosenfeld
		 	Title:	 	Chief Executive Officer
	
	BAKERS:
	
	Bakers Footwear Group, Inc.
		
	By:	 	  

		 	Name:	 	Peter Edison
		 	Title:	 	Chairman and Chief Executive Officer



  
 15 









 IN WITNESS WHEREOF, the Parties hereto have caused this Agreement, to be signed the day and
year first above written. 
  

					
	MADDEN:
	
	Steven Madden, Ltd.
		
	By:	 	  

		 	Name:	 	Edward R. Rosenfeld
		 	Title:	 	Chief Executive Officer
	
	BAKERS:
	
	Bakers Footwear Group, Inc.
		
	By:	 	 /s/ Peter Edison

		 	Name:	 	Peter Edison
		 	Title:	 	Chairman and Chief Executive Officer



  
 15 









 EXHIBIT A TO THE TRADEMARK ASSIGNMENT AND LICENSE AGREEMENT 

Trademarks 
  

													
	 Country
	 	 Mark
	 	 App. No.
	 	 Reg. Date
	 	 Reg. No.
	 	 Status
	 	 Goods/Services

	Canada	 	THE WILD PAIR	 		 	08/08/1980	 	TMA249,138	 	Registered	 	Shoes; Retail store services dealing with the sale of shoes and accessories
							
	United States	 	THE WILD PAIR	 	72/434,835	 	01/22/1974	 	977,532	 	Registered	 	Retail store services dealing with the sale of shoes and accessories
							
	United States	 	THE WILD PAIR	 	72/416,136	 	03/20/1973	 	955,819	 	Registered	 	Shoes
							
	United States	 	 THE WILD PAIR & Design *
  






	 	73/685,191	 	07/12/1988	 	1,495,801	 	Registered	 	Handbags; hosiery, sweatshirts, pantyhose, socks, shirts, and belts
							
	United States	 	WILD PAIR	 	78/115,938	 	11/16/2010	 	3,876,304	 	Registered	 	Shoes
							
	United States	 	WILD PAIR	 	78/115,969	 	11/16/2010	 	3,876,305	 	Registered	 	Retail store services featuring shoes and accessories
							
	United States	 	 WILD PAIR
  
 




	 	73/304,622	 	06/15/1982	 	1,198,008	 	Registered	 	Shoes
							
	United States	 	 WILD PAIR (Stylized)
 




	 	78/115,958	 	01/28/2003	 	2,681,306	 	Registered	 	Shoes
							
	United States	 	 WILD PAIR (Stylized)
 




	 	78/115,979	 	11/16/2010	 	3,876,306	 	Registered	 	Handbags; hosiery, pantyhose, socks, and belts

  

	*	Notwithstanding anything to the contrary in this Agreement, in the event Bakers’ current updated version of this stylized mark is deemed a material change to the
registered mark, the U.S Trademark Office may cancel this particular stylized registration for non-use. 


  
 16 









 The rights underlying the registrations listed above, as well as any other rights to the marks Wild Pair or
The Wild Pair in use on an unregistered basis by Bakers in the U.S. portions of the Territory. 
 Whatever additional right, title, and interest
Bakers may have, (beyond the registrations listed above and the underlying rights thereto, as well as any rights to the marks Wild Pair or The Wild Pair in use on an unregistered basis by Bakers in the U.S. portions of the Territory) if any, taken
on a quitclaim basis and without warranty, in and to the following marks anywhere in the Territory: 
  

			
	1.	  	WILD PAIR
		
	2.	  	THE WILD PAIR
		
	3.	  	




		
	4.	  	




		
	5.	  	






  
 17 









 EXHIBIT B TO THE TRADEMARK ASSIGNMENT AND LICENSE AGREEMENT 

Recordable Trademark Assignment 
 This Recordable Trademark Assignment (this “Assignment”) is effective and entered into on this      day of December, 2011, by and between Bakers Footwear Group, Inc.,
a Missouri corporation (“Assignor”), on the one hand, and Steven Madden, Ltd., a Delaware corporation (“Assignee”), on the other hand. 
 WHEREAS, Assignor was the owner of the trademark registrations and applications listed on the attached Schedule A and all associated rights (such trademarks and service marks being referred to
herein as the “Marks”); 
 WHEREAS, Assignee wished to acquire the Marks together with the goodwill of the
business in connection with which the Marks are used; 
 WHEREAS, Assignor and Assignee have entered into a Trademark Assignment
and License Agreement effective as of the date of this Assignment, assigning the applications and registrations listed on the attached Schedule A to Assignee; and 
 WHEREAS, Assignor and Assignee are desirous of making this assignment a matter of record in the U.S. Patent and Trademark Office and with any other appropriate foreign or international office or
registrar. 
 NOW, THEREFORE, in consideration of the foregoing and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, Assignor does hereby sell, assign and transfer to Assignee, and Assignee does hereby accept, the entire right, title and interest of Assignor in and to the Marks, including any renewals and extensions of
the registrations that are or may be secured under the laws of the United States and all foreign countries, now or hereafter in effect, together with the goodwill of the business in connection with which the Marks are used and all rights of
enforcement and recovery for past, present or future infringements or unauthorized uses of the Marks. 
 Assignor will cooperate
with Assignee, including performance of any actions, and the execution and delivery of any documents necessary or appropriate to give effect to the intent and terms of this Assignment. 

This Agreement may be executed in counterpart copies and receipt by electronic or facsimile transmission of executed copies will be
legally binding. 
 IN TESTIMONY WHEREOF, the parties hereto have, through their duly authorized representatives,
executed this Assignment as of the dates written below. 
  

									
	BAKERS FOOTWEAR GROUP, INC.	 		 	STEVEN MADDEN, LTD.
					
	By:	 	  
	 		 	By:	 	  

	Name:	 	  
	 		 	Name:	 	  

	Title:	 	  
	 		 	Title:	 	  

	Date:	 	  
	 		 	Date:	 	  



  
 18 









 Schedule A to the Recordable Trademark Assignment 

 

													
	 Country
	 	 Mark
	 	 App. No.
	 	 Reg. Date
	 	 Reg. No.
	 	 Status
	 	 Goods/Services

	Canada	 	THE WILD PAIR	 		 	08/08/1980	 	TMA249,138	 	Registered	 	Shoes; Retail store services dealing with the sale of shoes and accessories
							
	United States	 	THE WILD PAIR	 	72/434,835	 	01/22/1974	 	977,532	 	Registered	 	Retail store services dealing with the sale of shoes and accessories
							
	United States	 	THE WILD PAIR	 	72/416,136	 	03/20/1973	 	955,819	 	Registered	 	Shoes
							
	United States	 	THE WILD PAIR & Design	 	73/685,191	 	07/12/1988	 	1,495,801	 	Registered	 	Handbags; hosiery, sweatshirts, pantyhose, socks, shirts, and belts
							
	United States	 	WILD PAIR	 	78/115,938	 	11/16/2010	 	3,876,304	 	Registered	 	Shoes
							
	United States	 	WILD PAIR	 	78/115,969	 	11/16/2010	 	3,876,305	 	Registered	 	Retail store services featuring shoes and accessories
							
	United States	 	WILD PAIR	 	73/304,622	 	06/15/1982	 	1,198,008	 	Registered	 	Shoes
							
	United States	 	WILD PAIR (Stylized)	 	78/115,958	 	01/28/2003	 	2,681,306	 	Registered	 	Shoes
							
	United States	 	WILD PAIR(Stylized)	 	78/115,979	 	11/16/2010	 	3,876,306	 	Registered	 	Handbags; hosiery, pantyhose, socks, and belts


  
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 EXHIBIT C TO THE TRADEMARK ASSIGNMENT AND LICENSE AGREEMENT 

Prohibited Stores 
  

	1.	Abercrombie & Finch 


	2.	Aeropostale 


	3.	Aerosoles 


	4.	Aix Armani Exchange 


	5.	Aldo 


	6.	American Eagle 


	7.	Ann Taylor 


	8.	Anthropologie 


	9.	Arden B 


	10.	Banana Republic 


	11.	Bebe 


	12.	Billabong 


	13.	Buckle 


	14.	Cache’ 


	15.	Call it Spring 


	16.	Cathy Jean 


	17.	Charlotte Russe 


	18.	Charming Charlie 


	19.	Club Monaco 


	20.	dELiA*s 


	21.	Diesel 


	22.	Ed Hardy 


	23.	Express 


	24.	Forever 21 


	25.	Fossil 


	26.	Free People 


	27.	Gap 


	28.	Guess 


	29.	GUESS by Marciano 


	30.	H&M 


	31.	Hollister 


	32.	Hot Topic 


	33.	Intermix 


	34.	J. Crew 


	35.	Journeys 


	36.	Juicy Couture 


	37.	Kenneth Cole 


	38.	Marmi 


  
 20 










	39.	Love Culture 


	40.	Mango 


	41.	Miss Sixty/Energie 


	42.	New York & Company 


	43.	Nine West 


	44.	O’ shoes by AGACI’ 


	45.	Pac Sun 


	46.	Papaya 


	47.	Quicksilver 


	48.	Rebel 


	49.	Rockport 


	50.	Roxy 


	51.	Shi 


	52.	Shiekh Shoes 


	53.	Shoe Box 


	54.	Skechers 


	55.	Spring 


	56.	The Limited 


	57.	True Religion Brand Jeans 


	58.	Urban Outfitters 


	59.	Underground Station 


	60.	Victoria Secret 


	61.	Wet Seal 


	62.	White House/Black Market 


	63.	Windsor Fashions 


	64.	Zara 


	65.	X.O.T. Shoes 


	66.	Any Chain operated by Aldo or Genesco. 


  
 21 









 EXHIBIT D Goods & Services 

 

	1.	All goods and services listed in Exhibit A 

  

	2.	Apparel accessories 

  

	3.	Wallets 

  

	4.	Phone and personal electronics accessories

  

	5.	Cosmetic cases, mirrors and accessories

  

	6.	Jewelry

  

	7.	Scarves 

  

	8.	Socks

  

	9.	Hosiery

  

	10.	Jeggings/Leggings 

  

	11.	Skirts 

  

	12.	Tops 

  

	13.	Leg warmers 

  

	14.	Belts 

  

	15.	Headwear 

  

	16.	Shoe care products 

  

	17.	Shoe accessories 

  

	18.	Hair accessories

  

	19.	Outerwear 

  

	20.	Retail store services featuring footwear, apparel accessories and the other goods listed above


  
 22 









 EXHIBIT E- Countries 
 Australia 
 Austria 

Belgium 
 Bermuda

 Canada 

Cyprus 
 Czech
Republic 
 Denmark 
 Finland 
 France 

Germany 
 Ireland

 Italy 

Japan 
 Kuwait

 Luxembourg 
 Mexico 
 Moldova 

Netherlands 
 New
Zealand 
 Norway 
 Philippines 
 Portugal 

Qatar 
 Singapore

 Spain 

Sweden 

Switzerland 

Turkey 
 United
Arab Emirates 
 United Kingdom 
 United States (except U.S. portions of Excluded Jurisdictions) 

  
 23 









 EXHIBIT F 
 3 Dee International Inc. - $ 456,652.80 
 Max Smart Ltd - $ 539,520.00 

Adesso-Madden, Inc. - $ 120,368.01 
 East Mount Shoe Ltd - $ 883,459.19 

  
 24 









 EXHIBIT G 
 Certain of the registrations for the Trademarks in the U.S. as set out in Exhibit A have recorded in the Assignment Branch of the U.S. Patent and Trademark Office (USPTO) (“Assignment Branch”)
assignments/security interests which are unenforceable either due to bankruptcy of the debtor and approved sale of the Trademarks by the bankruptcy court (in the case of Edison Brothers Stores, Inc.), or have been fully satisfied but not removed,
released or corrected from the Trademark Office records. Such assignments/security interests for one or more of such registrations have been recorded in the USPTO on behalf of the following entities: BankAmerica Business Credit, Inc.; Congress
Financial Corporation; Private Equity Management Group, Inc. (“PEM”); Banco Popular de Puerto Rico. While Bakers has satisfied its obligations under its warranties and representations regarding the absence of Liens as set out in
Section 8.2 (a) (v), Bakers shall use commercially reasonable efforts to diligently remove, release or correct the Assignment Branch records and filings regarding such security interests and chain of title, as well as the Uniform
Commercial Code (“UCC”) filings for PEM, and shall indemnify Madden for any claims brought against Madden relating to such recordations or filings until removed, released or corrected, in keeping with its obligations under Section 8.2
(c). 
 Bakers has obtained a release of the security interests granted to Fleet Retail Finance, Inc. (“Fleet”) from its successor in
interest, namely, Bank of America, N.A. or its subsidiary or affiliate (“Bank”) in connection with the Trademarks and the Lease. Bakers shall work diligently in cooperation with the Bank to file same in the Assignment Branch and to effect
an amendment of the UCC filing therefor in the name of Fleet (or in the name of Bank expressly as successor in interest to Fleet) to release same as soon as possible after the Effective Date. Bakers shall indemnify Madden for any claims brought
against Madden relating to such recordations or filings until removed, released or corrected in keeping with its obligations under Section 8.2 (c). 
 Bakers represents and warrants that the security interests referenced in the Concurrent Use Agreement to the extent relating to the Trademarks (but for the avoidance of doubt excluding any other marks or
applications or registrations for Wild Pair or The Wild Pair outside the Territory) have been terminated and/or are not enforceable; Bakers shall indemnify Madden for any claims brought against it Madden arising from such security interests.


  
 25