Letter Agreement, dated April 23, 2012



 Exhibit 4.43 
 eLong, Inc. (the “Company”) 
 4th Floor, Hutchence David Century Garden

 George Town, Grand Cayman 
 Cayman
Islands 
 Beijing eLong Information Technology Co., Ltd. 
 2th Floor, Xingke Plaza Tower C Building, 10 Middle JiuXianQiao Road, 
 Chaoyang District

 Beijing, China 
 Guangfu Cui

 No.1, XiangHongqi Street 
 Haidian
District 
 Beijing, China 
 ID number:
110108196902010857 
 Jason Xie 
 Room
1001, No. 68 Lane 600,Yingkou Road, 
 Yangpu District 
 Shanghai, China 
 ID No.: 3206241197612080517 

Letter Agreement 
 Whereas Guangfu Cui is a shareholder of Beijing Asia Media Interactive Advertising Co., Ltd. (“Asia Media”) , Guangfu Cui and Jason Xie are the sole shareholders of Beijing eLong
Information Technology Co., Ltd. (“Beijing Information”); and 
 Whereas Guangfu Cui and Jason Xie have entered
into certain agreements with the Company and with other subsidiaries, affiliates and variable interest entities (the “Prior Agreements”). 
 Now, therefore, the shareholders of Asia Media and the shareholders of Beijing Information, effective April 1, 2012, wish to clarify our mutual understandings of the following terms and agree to:

 1. Unless required by PRC law, the shareholders of Beijing Information and Asia Media will not declare dividends or distribute bonuses during
the contract period of the Loan Agreement. In the event any of the shareholders receives any profit, bonus, distribution or dividend from Beijing Information or Asia Media, the shareholder immediately shall return such profit, bonus, distribution or
dividend to the Company or to any party designated by the Company. 
 2. Pursuant to the Exclusive Purchase Right Agreement, the shareholders of
Beijing Information and Asia Media confirm that total consideration received from the transfer of the shares or sale of assets of Beijing Information and Asia Media shall first be applied to the outstanding loan balance under the Loan agreement. Any
remaining consideration, after full repayment of the loan, will be remitted in full to eLong, Inc. as a nonreciprocal transfer. If such transfer is prohibited by PRC law, the shareholders will remit the consideration to the Company or its designees
in a manner permitted under applicable law. 
 3. The Company agrees to provide Beijing Information (and its subsidiaries) and Asia Media
financial support (which requires no repayment from Beijing Information and Asia Media) in the event, but not limited to Beijing Information and Asia Media incurring losses from their operations. 

4. If PRC law requires Beijing Information or Asia Media to be dissolved or liquidated, Beijing Information and Asia Media shall sell all of their assets
to the Company or other qualifying entity designated by the Company, at the lowest selling price permitted by applicable PRC law, any proceeds received from the transfer shall be refund to the Company to repay the loan promptly. 







 5. After mandatory liquidation described in Section 4 above, the shareholders of Beijing Information
and Asia Media will remit in full to the Company any residual interest they receive in a nonreciprocal transfer. If such transfer is prohibited by PRC law, the shareholders of Beijing Information and Asia Media will remit the consideration to the
Company or its designees in a manner permitted under applicable law. 
 6. Any material changes to the Prior Agreements shall require the
preapproval of the Company. 
 In the event of any conflict between the terms of this Letter Agreement and the Prior Agreements, the terms of
this Letter Agreement shall prevail. 
  

							
	 Signed:
	 	 /s/    SamiFarhad
	  	Signed:	 	 /s/    Guangfu Cui

			
	 eLong, Inc.
	 		  	Guangfu Cui
				
	 Signed:
	 	 /s/    Mike
Doyle            
	  	Signed:	 	 /s/    Jason Xie

		
	 Beijing eLong Information Technology Co., Ltd.
	  	Jason Xie