<TABLE> <S> <C>


<ARTICLE>                                           BD
<LEGEND> 
                                                                   Exhibit 27.01

                   Smith Barney Holdings Inc. and Subsidiaries
                            Financial Data Schedule

THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
SEPTEMBER 30, 1996 CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF SMITH BARNEY
HOLDINGS INC. AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER>                                 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-END>                                   SEP-30-1996
<CASH>                                          1,387 <F1>   
<RECEIVABLES>                                   7,307 <F2>   
<SECURITIES-RESALE>                            14,130        
<SECURITIES-BORROWED>                           9,018        
<INSTRUMENTS-OWNED>                            10,806        
<PP&E>                                            445        
<TOTAL-ASSETS>                                 45,985        
<SHORT-TERM>                                    2,781        
<PAYABLES>                                      3,779 <F3>   
<REPOS-SOLD>                                   18,683        
<SECURITIES-LOANED>                             4,650        
<INSTRUMENTS-SOLD>                              6,812        
<LONG-TERM>                                     2,271 <F4>   
<PREFERRED-MANDATORY>                               0 <F5>   
<PREFERRED>                                         0 <F5>   
<COMMON>                                            0 <F5>   
<OTHER-SE>                                      2,635 <F6>   
<TOTAL-LIABILITY-AND-EQUITY>                   45,985        
<TRADING-REVENUE>                                 786        
<INTEREST-DIVIDENDS>                            1,396        
<COMMISSIONS>                                   1,680        
<INVESTMENT-BANKING-REVENUES>                     864        
<FEE-REVENUE>                                     991        
<INTEREST-EXPENSE>                              1,095        
<COMPENSATION>                                  2,655        
<INCOME-PRETAX>                                 1,081        
<INCOME-PRE-EXTRAORDINARY>                      1,081        
<EXTRAORDINARY>                                     0 <F5>   
<CHANGES>                                           0 <F5>   
<NET-INCOME>                                      659        
<EPS-PRIMARY>                                       0 <F5>   
<EPS-DILUTED>                                       0 <F5>   

<FN>
<F1>    Includes the following items from the financial statements: Cash and
        cash equivalents $264; Cash segregated and on deposit for Federal and
        other regulations $1,123.

<F2>    Includes the following items from the financial statements: Receivable
        from brokers and dealers $742; Receivable from customers $6,565.

<F3>    Includes the following items from the financial statements: Payable to
        brokers and dealers $204; Payable to customers $3,575.

<F4>    Includes the following items from the financial statements: Notes
        payable $2,026; Subordinated indebtedness $245.

<F5>    Items which are inapplicable relative to the underlying financial
        statements are indicated with a zero as required.

<F6>    Includes the following items from the financial statements: Additional
        paid-in capital $1,803; Retained earnings $827; Cumulative translation
        adjustment $5.
</FN>
        


</TABLE>