Survey Data Map

Variable Label

Respondent_ID Respondent ID

EndDate End Date

Duration_in_seconds Duration (in seconds)

Random_order Yes, No order

Reverse_order Reverse order

Q.A What is your gender? (SELECT ONE RESPONSE)

Q.B What is your age? (SELECT ONE RESPONSE)

Q.C Please enter the ZIP code of your home address.

Q.Region Region

Q.D_1 In the next 12 months, which, if any, of the following are you likely to register or sign up for, either for you or for a child? For each, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH) - Sports leagues or teams

Q.D_2 In the next 12 months, which, if any, of the following are you likely to register or sign up for, either for you or for a child? For each, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH) - Music lessons

Q.D_3 In the next 12 months, which, if any, of the following are you likely to register or sign up for, either for you or for a child? For each, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH) - Dance classes

Q.D_4 In the next 12 months, which, if any, of the following are you likely to register or sign up for, either for you or for a child? For each, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH) - Volunteer activities or services

Q.E_1 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Flag football

Q.E_2 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Basketball

Q.E_3 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Ice hockey

Q.E_4 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Pickleball

Q.E_5 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Soccer

Q.E_6 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Softball

Q.E_7 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Singles tennis

Variable Information

Exhibit 9 - Botner Expert Report Page 1

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 1 of 8 PageID #: 2836
Survey Data Map

Variable Label

Variable Information

Q.E_8 In the next 12 months, which, if any, of the following types of sports leagues or teams are you likely to register or sign up for, either for 

you or for a child? For each type of sports league or team, please answer yes, no, or you don’t know. (SELECT ONE RESPONSE FOR EACH 

TYPE OF SPORTS LEAGUE OR TEAM) - Volleyball

Q.F For quality control purposes, please select the number seven from the list below. (SELECT ONE RESPONSE)

Q.G Please indicate the type of device you are using to take this survey. (SELECT ONE RESPONSE)

Q.Cell Cell

Q.I Please imagine that you are using Google to search for “flag football events.” The image below shows the web page on Google with the 

search term “flag football events” entered in the search bar.

Because this is an image, any links in the image are not active.

Please look at the web page as you normally would if you saw it while searching on Google for flag football events. You may need to scroll 

to see the entire web page.

Do you see the web page clearly? (SELECT ONE RESPONSE)

Q.J Imagine that your search on Google for “flag football events” provided the search results shown in the image below.

Because this is an image, any links in the image are not active.

Please look at the search results as you normally would if you saw these results after your Google search for “flag football events.” You 

may need to scroll to see all of the search results. There will be a slight delay before you can proceed in the survey. 

Do you see the search results clearly? (SELECT ONE RESPONSE)

Q.M Did you see all of the web pages clearly? (SELECT ONE RESPONSE)

Q.1 Below are pictures of the web pages you just viewed. Do you think that any of these web pages are owned or operated by the same 

company or organization? Please answer yes, no, or you don’t know. (SELECT ONE RESPONSE)

Q.2_1 Below are pictures of the web pages you just viewed. Please select the web pages that you think are owned or operated by the same 

company or organization, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When you are 

done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - USA Football

Q.2_2 Below are pictures of the web pages you just viewed. Please select the web pages that you think are owned or operated by the same 

company or organization, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When you are 

done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - USA Flag

Q.2_3 Below are pictures of the web pages you just viewed. Please select the web pages that you think are owned or operated by the same 

company or organization, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When you are 

done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - NFL Flag

Q.2_4 Below are pictures of the web pages you just viewed. Please select the web pages that you think are owned or operated by the same 

company or organization, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When you are 

done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - American Flag Football League

Q.2_5 Below are pictures of the web pages you just viewed. Please select the web pages that you think are owned or operated by the same 

company or organization, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When you are 

done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - I don't know

Exhibit 9 - Botner Expert Report Page 2

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 2 of 8 PageID #: 2837
Survey Data Map

Variable Label

Variable Information

Q.3_TEXT You indicated that the two web pages below are owned or operated by the same company or organization. What makes you think that? 

Please be as specific as possible. - , - Text

Q.3_Code1 Q.3 Code = 1 (see Exhibit 10)

Q.3_Code2 Q.3 Code = 2 (see Exhibit 10)

Q.3_Code3 Q.3 Code = 3 (see Exhibit 10)

Q.3_Code9 Q.3 Code = 9 (see Exhibit 10)

Q.3_Code10 Q.3 Code = 10 (see Exhibit 10)

Q.4 Below are pictures of the web pages you just viewed. Do you think that any of these web pages are from companies or organizations that 

are connected or affiliated with each other? Please answer yes, no, or you don’t know. (SELECT ONE RESPONSE)

Q.5_1 Below are pictures of the web pages you just viewed. Please select the web pages from companies or organizations that you think are 

connected or affiliated with each other, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When 

you are done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - USA Football

Q.5_2 Below are pictures of the web pages you just viewed. Please select the web pages from companies or organizations that you think are 

connected or affiliated with each other, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When 

you are done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - USA Flag

Q.5_3 Below are pictures of the web pages you just viewed. Please select the web pages from companies or organizations that you think are 

connected or affiliated with each other, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When 

you are done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - NFL Flag

Q.5_4 Below are pictures of the web pages you just viewed. Please select the web pages from companies or organizations that you think are 

connected or affiliated with each other, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When 

you are done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - American Flag Football League

Q.5_5 Below are pictures of the web pages you just viewed. Please select the web pages from companies or organizations that you think are 

connected or affiliated with each other, or you may select “I don’t know.” To select a response, click or tap the check box next to it. When 

you are done, please click or tap the “Next” button at the bottom of the screen. (SELECT ALL THAT APPLY) - I don't know

Q.6_TEXT You indicated that the two web pages below are from companies or organizations that are connected or affiliated. What makes you think 

that? Please be as specific as possible. - , - Text

Q.6_Code1 Q.6 Code = 1 (see Exhibit 10)

Q.6_Code2 Q.6 Code = 2 (see Exhibit 10)

Q.6_Code3 Q.6 Code = 3 (see Exhibit 10)

Q.6_Code9 Q.6 Code = 9 (see Exhibit 10)

Q.6_Code10 Q.6 Code = 10 (see Exhibit 10)

Q.7 You may or may not be aware that the International Olympic Committee approved the addition of flag football to the Olympic program 

for the 2028 summer games in Los Angeles. With that in mind, please answer the following question.

Below are the pictures of the web pages from companies or organizations that you viewed earlier in this survey. Which, if any, web page 

below do you think is from the company or organization that will organize and lead the U.S. National Flag Football Team? Please select 

one web page, or you may select “none” or “I don’t know.” (SELECT ONE RESPONSE)

Q.8_1 Do you or does any member of your household work for any of the following types of companies? For each type of company, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH TYPE OF COMPANY) - An advertising or public relations agency

Exhibit 9 - Botner Expert Report Page 3

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 3 of 8 PageID #: 2838
Survey Data Map

Variable Label

Variable Information

Q.8_2 Do you or does any member of your household work for any of the following types of companies? For each type of company, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH TYPE OF COMPANY) - A marketing research agency

Q.8_3 Do you or does any member of your household work for any of the following types of companies? For each type of company, please 

answer yes, no, or you don't know. (SELECT ONE RESPONSE FOR EACH TYPE OF COMPANY) - A company that operates or organizes flag 

football events

Q.9 How many surveys about flag football have you participated in during the past 30 days? (SELECT ONE RESPONSE)

Q.10 Please re-enter the ZIP code of your home address.

Q.11 To verify, please re-enter the ZIP code of your home address.

Q.12 Please read the statement that follows and click or tap either “I agree” or “I disagree.” If any portion of the statement is not true, please 

click or tap “I disagree.” 

STATEMENT

I am the person who was invited to participate in this survey. I completed this survey myself, without assistance or advice from any other 

person or source, and in accordance with the instructions provided in the survey. The answers I have provided are truthful expressions of 

my situation and opinions.

Exhibit 9 - Botner Expert Report Page 4

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 4 of 8 PageID #: 2839
Survey Data Map

Value ID Label

1 Yes-No order

2 No-Yes order

1 Questionnaire order

2 Reverse order

1 Male

2 Female

3 Non-binary or other

4 Prefer not to answer

1 17 years old or younger

2 18 to 34 years old

3 35 to 54 years old

4 55 years old or older

5 Prefer not to answer

Q.C Enter response

1 Midwest

2 Northeast

3 South

4 West

1 Yes, I am likely to register or sign up for this in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

Q.Region

Variable Values

Random_order

Reverse_order

Q.A

Q.B

Q.E_2

Q.E_3

Q.D_1

Q.D_2

Q.D_3

Q.D_4

Q.E_1

Exhibit 9 - Botner Expert Report Page 5

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 5 of 8 PageID #: 2840
Survey Data Map

Value ID Label

Variable Values

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 Yes, I am likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

2 No, I am not likely to register or sign up for this type of sports league or team in the next 12 months, either for me or for a child

3 I don't know

1 1

2 3

3 5

4 7

5 9

1 Desktop computer

2 Laptop computer

3 Tablet

4 Smartphone

5 Some other type of device not listed above

6 I don't know

1 Test: USA Football web page (Image 003); USA Flag web page (Test Image 106); NFL Flag web page (Image 004); American Flag Football 

League (Image 005)

2 Control: USA Football web page (Image 003); FFWCT web page (Control Image 206); NFL Flag web page (Image 004); American Flag 

Football League (Image 005)

1 Yes, I do see the web page clearly

2 No, I do not see the web page clearly

3 I don’t know

Q.Cell

Q.I

Q.E_6

Q.E_7

Q.E_8

Q.F

Q.G

Q.E_4

Q.E_5

Exhibit 9 - Botner Expert Report Page 6

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 6 of 8 PageID #: 2841
Survey Data Map

Value ID Label

Variable Values

1 Yes, I do see the search results clearly

2 No, I do not see the search results clearly

3 I don’t know

1 Yes, I did see all of the web pages clearly

2 No, I did not see all of the web pages clearly

3 I don’t know

1 Yes, some of these web pages are owned or operated by the same company or organization

2 No, none of these web pages are owned or operated by the same company or organization

3 I don't know

Q.2_1 1 Selected USA Football web page (Image 003) 

Q.2_2 1 Selected USA Flag web page (Test Image 106)/FFWCT web page (Control Image 206) 

Q.2_3 1 Selected NFL Flag web page (Image 004) 

Q.2_4 1 Selected American Flag Football League (Image 005) 

Q.2_5 1 Selected I don't know 

Q.3_TEXT Enter response

0 Not mentioned

1 Mentioned

0 Not mentioned

1 Mentioned

0 Not mentioned

1 Mentioned

0 Not mentioned

1 Mentioned

0 Not mentioned

1 Mentioned

1 Yes, some of these web pages are from companies or organizations that are connected or affiliated

2 No, none of these web pages are from companies or organizations that are connected or affiliated

3 I don't know

Q.5_1 1 Selected USA Football web page (Image 003) 

Q.5_2 1 Selected USA Flag web page (Test Image 106)/FFWCT web page (Control Image 206) 

Q.5_3 1 Selected NFL Flag web page (Image 004) 

Q.5_4 1 Selected American Flag Football League (Image 005) 

Q.5_5 1 Selected I don't know 

Q.6_TEXT 1 Enter response

0 Not mentioned

1 Mentioned

0 Not mentioned

1 Mentioned

0 Not mentioned

Q.3_Code10

Q.3_Code9

Q.3_Code3

Q.3_Code2

Q.3_Code1

Q.6_Code1

Q.6_Code2

Q.6_Code3

Q.4

Q.J

Q.M

Q.1

Exhibit 9 - Botner Expert Report Page 7

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 7 of 8 PageID #: 2842
Survey Data Map

Value ID Label

Variable Values

1 Mentioned

0 Not mentioned

1 Mentioned

0 Not mentioned

1 Mentioned

1 USA Football web page (Image 003) 

2 USA Flag web page (Test Image 106)/FFWCT web page (Control Image 206) 

3 NFL Flag web page (Image 004) 

4 American Flag Football League (Image 005) 

5 None of these web pages 

6 I don't know 

1 Yes, someone in my household works for this type of company

2 No, no one in my household works for this type of company

3 I don't know

1 Yes, someone in my household works for this type of company

2 No, no one in my household works for this type of company

3 I don't know

1 Yes, someone in my household works for this type of company

2 No, no one in my household works for this type of company

3 I don't know

1 None

2 1 to 2

3 3 or more

4 I don’t know

Q.10 Enter response

Q.11 Enter response

1 I agree

2 I disagree

Q.9

Q.12

Q.7

Q.6_Code9

Q.6_Code10

Q.8_1

Q.8_2

Q.8_3

Exhibit 9 - Botner Expert Report Page 8

Case 4:23-cv-00465-ALM Document 75-19 Filed 06/22/24 Page 8 of 8 PageID #: 2843