**Exhibit 31.1**

 

**CERTIFICATION**

 

I, Michael A. Schneider, President and Chief Executive Officer ofAffinity Group, Inc., certify that:

 

1.                                       I have reviewedthis quarterly report on Form 10-Q of Affinity Group, Inc.;

 

2.                                       Based on myknowledge, this quarterly report does not contain any untrue statement of amaterial fact or omit to state a material fact necessary to make the statementsmade, in light of the circumstances under which such statements were made, notmisleading with respect to the period covered by this report;

 

3.                                       Based on myknowledge, the financial statements, and other financial information includedin this report, fairly present in all material respects the financialcondition, results of operations and cash flows of the registrant as of, andfor, the periods presented in this report;

 

4.                                       The registrant’sother certifying officer(s) and I are responsible for establishing andmaintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15eand 15d-15e) for the registrant and we have:

 

(a)               designed such disclosure controls andprocedures or caused such disclosure controls and procedures under oursupervision to ensure that material information relating to the registrant,including its consolidated subsidiaries, is made known to us by others withinthose entities, particularly during the period in which this report is beingprepared;

 

(b)              evaluated the effectiveness of theregistrant’s disclosure controls and procedures;

 

(c)               presented in this report our conclusionsabout the effectiveness of the disclosure controls and procedures as of the endof the period covered by this report based on our evaluation; and

 

(d)              disclosed in this report any change inthe registrant’s internal control over financial reporting that occurred duringthe registrant’s most recent fiscal quarter (the registrant’s fourth quarter inthe case of an annual report) that has materially affected, or is reasonablelikely to materially affect, the registrant’s internal control over financialreporting.

 

5.                                       The registrant’sother certifying officer(s) and I have disclosed, based on our most recentevaluation of internal control over financial reporting, to the registrant’sauditors and the audit committee of registrant’s board of directors (or personsperforming the equivalent functions):

 

(a)               all significant deficiencies andmaterial weaknesses in the design or operation of internal control overfinancial reporting which are reasonable likely to adversely affect theregistrant’s ability to record, process, summarize and report financialinformation; and

 

(b)              any fraud, whether or not material, thatinvolves management or other employees who have a significant role in theregistrant’s internal control over financial reporting.

 
| Date:   May 4, 2005 |   | /s/   Michael A. Schneider       |   |
|-------------------------------|--------|---------------------------------------|--------|
|                          |   | Michael A. Schneider                  |
|                          |   | President and Chief Executive Officer |

 

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