<TABLE> <S> <C>

<ARTICLE>                     5
<CIK>                         0000910568
<NAME>                        Royal Grip, Inc.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   SEP-30-1996
<EXCHANGE-RATE>                                                                1
<CASH>                                                                    47,686
<SECURITIES>                                                                   0
<RECEIVABLES>                                                          2,744,655
<ALLOWANCES>                                                             335,637
<INVENTORY>                                                            1,576,541
<CURRENT-ASSETS>                                                       4,072,125
<PP&E>                                                                10,564,080
<DEPRECIATION>                                                         5,348,957
<TOTAL-ASSETS>                                                        10,320,230
<CURRENT-LIABILITIES>                                                  1,663,244
<BONDS>                                                                        0
<PREFERRED-MANDATORY>                                                          0
<PREFERRED>                                                                    0
<COMMON>                                                                   2,735
<OTHER-SE>                                                            12,223,049
<TOTAL-LIABILITY-AND-EQUITY>                                          10,320,230
<SALES>                                                               13,452,432
<TOTAL-REVENUES>                                                      13,452,432
<CGS>                                                                  9,898,502
<TOTAL-COSTS>                                                          4,598,523
<OTHER-EXPENSES>                                                          58,034
<LOSS-PROVISION>                                                               0
<INTEREST-EXPENSE>                                                        35,537
<INCOME-PRETAX>                                                       (1,138,164)
<INCOME-TAX>                                                                   0
<INCOME-CONTINUING>                                                   (1,138,164)
<DISCONTINUED>                                                                 0
<EXTRAORDINARY>                                                                0
<CHANGES>                                                                      0
<NET-INCOME>                                                          (1,138,164)
<EPS-PRIMARY>                                                               (.42)
<EPS-DILUTED>                                                               (.42)
        

</TABLE>