SECURITIES AND EXCHANGE COMMISSION
                      Washington, D.C.  20549

                           FORM 10-Q

           Quarterly Report Under Section 13 or 15 (d) of
                The Securities Exchange Act of 1934

For Quarter Ended:                     Commission File Number
September 30, 1996				        			0-22852
_______________________________________________________________

                      AFFINITY GROUP, INC. 
     (Exact name of registrant as specified in its charter)

Delaware				     				13-3377709
(State of incorporation                   (I.R.S. Employer o.)
or organization)                           Identification No.)
64 Inverness Drive East					(303) 792-7284
Englewood, CO  80112			(Registrant's telephone 
(Address of principal              number, including area code) 	
executive offices)						 				
_________________________________________________________________

SECURITIES REGISTERED PURSUANT TO SECTION 12 (b) OF THE ACT:  NONE
SECURITIES REGISTERED PURSUANT TO SECTION 12 (g) OF THE ACT:   
              11 1/2% Senior Subordinated Notes Due 2003			

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

                   YES     X   		NO  

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

				       			Outstanding as of
Class			             		      November 1,1996
Common Stock,    $.001 par value	  	      2,000

DOCUMENTS INCORPORATED BY REFERENCE: None            AFFINITY GROUP, INC. and
SUBSIDIARIES
                            INDEX
                             																						  			 Page

Part I.  Financial Information

Item 1: Financial Statements							

Consolidated Balance Sheets	                                1
As of September 30, 1996 and December 31, 1995

Consolidated Statements of Operations	                      2
For the three months ended September 30, 1996 and 1995

Consolidated Statements of Operations	                      3
For the nine months ended September 30, 1996 and 1995

Consolidated Statements of Cash Flows	                      4
For the nine months ended September 30, 1996 and 1995

Notes to Consolidated Financial Statements	                 5
	
Item 2:  Management's Discussion and Analysis of            6
Financial Condition and Results of Operations

Part II. Other Information	                                12

Signatures                          				          			      13

Exhibit	
ITEM: 1
             AFFINITY GROUP, INC. AND SUBSIDIARIES
                CONSOLIDATED BALANCE SHEETS
          September 30, 1996 and DECEMBER 31, 1995
                      (In Thousands)
                        (Unaudited)
                                                         9/30/96      12/31/95
ASSETS
CURRENT ASSETS:
  Cash and cash equivalents                                5,502        3,746
  Investments                                                731        1,514
  Accounts receivable, net of allowance 
       for doubtful accounts                              13,960       15,624
  Notes receivable from affiliate                              0        3,113
  Inventories                                              2,660        4,046
  Prepaid expenses and other assets                       10,224        5,794
  Deferred tax asset- current                              2,435        1,907
                                                          ------       ------
          Total current assets                            35,512       35,744

PROPERTY AND EQUIPMENT                                    10,704       10,876
LOANS RECEIVABLE, net                                      7,277        8,474
INTANGIBLE ASSETS                                        118,391      122,579
DEFERRED TAX ASSET                                        14,040       16,503
RESTRICTED INVESTMENTS                                     2,076        2,015
OTHER ASSETS                                               4,656        4,556
                                                         -------      -------
          Total assets                                   192,656      200,747
                                                         =======      =======
LIABILITIES AND STOCKHOLDER'S DEFICIT
CURRENT LIABILITIES:
  Accounts payable                                         1,144        4,730
  Accrued interest                                         6,419        3,058
  Accrued liabilities                                     12,987       16,582
  Customer deposits                                       12,533       10,974
  Current portion of long-term debt                        4,626        4,665
                                                          ------       ------
          Total current liabilities                       37,709       40,009

DEFERRED REVENUES                                         76,766       71,133
LONG-TERM DEBT                                           147,416      159,831
OTHER LONG-TERM LIABILITIES                                6,847        7,737
                                                         -------      -------
          Total liabilities                              268,738      278,710

COMMITMENTS AND CONTINGENCIES

STOCKHOLDER'S DEFICIT:
  Preferred stock, .001 par value, 
   1,000 shares authorized, none issued or outstanding         0            0
  Common stock .001 par value, 
   2,000 shares authorized, 2,000 shares issued 
   and outstanding                                             1            1
  Additional paid-in capital, net                         12,021       12,021
  Accumulated deficit                                    (88,104)     (89,985)
                                                         --------     --------
          Total stockholder's deficit                    (76,082)     (77,963)

          Total liabilities and stockholder's deficit    192,656      200,747
                                                         =======      =======
See Notes to Consolidated Financial Statements
                 
                  AFFINITY GROUP, INC. AND SUBSIDIARIES	
                  CONSOLIDATED STATEMENTS OF OPERATIONS				
                             (In Thousands)
                               (Unaudited)

                                                          THREE MONTHS ENDED	
                                                        9/30/96        9/30/95
REVENUES:
      Membership services                                26,440        27,095 
      Publications                                        6,988         6,642
                                                         ------        ------ 
                                                         33,428        33,737 

COSTS AND EXPENSES:		
      Membership services                                16,466        14,350 
      Publications                                        4,552         5,654 
      General and administrative                          4,737         4,353 
      Depreciation and amortization                       2,153         2,370
                                                         ------        ------ 
                                                         27,908        26,727 
                                                         ------        ------
INCOME FROM OPERATIONS                                    5,520         7,010 

NON-OPERATING EXPENSES:										
      Interest expense, net                              (4,099)       (4,206)
      Other net non-operating                                -            (14)
                                                         -------       -------
                                                         (4,099)       (4,220)
                                                         -------       -------
NET INCOME BEFORE INCOME TAXES                            1,421         2,790 

INCOME TAX PROVISION                                       (736)       (1,500)
                                                         -------       -------
NET INCOME                                                  685         1,290 
                                                         =======       ======  
                  
                                         											

See Notes to Consolidated Financial Statements.
											
                   AFFINITY GROUP, INC. AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF OPERATIONS
                              (In Thousands)
                                (Unaudited)

                                                          NINE MONTHS ENDED
                                                       9/30/96         9/30/95
 REVENUES:
    Membership services                                 78,354         79,190
    Publications                                        22,959         22,395
                                                       -------        -------
                                                       101,313        101,585

 COSTS AND EXPENSES:
    Membership services                                 47,029         43,695
    Publications                                        17,884         17,853
    General and administrative                          13,753         14,452
    Depreciation and amortization                        6,367          7,204
                                                        ------         ------
                                                        85,033         83,204

INCOME FROM OPERATIONS                                  16,280         18,381

 NON-OPERATING EXPENSES:
    Interest expense, net                              (12,459)       (12,268)
    Other net non-operating                                 (1)            58
                                                       --------       --------
                                                       (12,460)       (12,210)

 NET INCOME BEFORE INCOME TAXES                          3,820          6,171

 INCOME TAX PROVISION                                   (1,945)        (3,200)
                                                        -------        -------
 NET INCOME                                              1,875          2,971
                                                        =======        =======


 See Notes to Consolidated Financial Statements.
<PAGE>
                 AFFINITY GROUP, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (In thousands)
                              (Unaudited)
                                                           NINE MONTHS ENDED
                                            	         9/30/96       9/30/95
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                               1,875        2,971
  Adjustments to reconcile net income to net cash
    provided (used in) operating activities:
     Depreciation and amortization                         6,367        7,204
     Deferred Income Taxes                                 1,945        3,200
     Provision for losses on accounts receivable             518          459
     Deferred phantom stock compensation                     -            640
     Gain (Loss) on disposal of property and equipment         1          (54)
     Changes in assets and liabilities:
        Accounts receivable                                1,146          851
        Inventories                                        1,386           52
        Prepaids and other assets                         (4,530)      (4,026)
        Loans receivable                                   1,197           -
        Restricted investments                               (61)          -
        Accounts payable                                  (3,586)      (1,069)
        Accrued and other liabilities                     (1,130)      (1,540)
        Customer deposits                                  1,559           -
        Deferred revenues                                  5,633        5,333
                                                          ------       ------
             Net cash provided by operating activities    12,320       14,021

CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                    (1,311)      (2,250)
  Change in intangible assets                               (697)        (364)
  Sale of investments                                        783           -
  Prepaid lease                                               -        (1,600)
  Note receivable from affiliate                           3,113           -
  Proceeds from sale of property and equipment                 2          263
                                                           -----       -------
  Net cash provided by (used) in investing activities      1,890       (3,951)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Dividends paid                                              -        (9,000)
  Borrowings on long-term debt                            26,550      103,247
  Principal payments of long-term debt                   (39,004)    (104,663)
                                                         --------    ---------
                Net cash used in financing activities    (12,454)     (10,416)

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS       1,754         (346)

CASH AND CASH EQUIVALENTS AT BEGINNING OF THE PERIOD       3,746          346
                                                           -----         -----
CASH AND CASH EQUIVALENTS AT END OF THE PERIOD             5,502           -
                                                           =====         =====
Supplemental disclosures of cash flow information:
Cash paid during the period for:
  Interest                                                 9,343       10,293
  Income taxes                                               472          281

See Notes to Consolidated Financial Statements.
              AFFINITY GROUP, INC. AND SUBSIDIARIES
            Notes to Consolidated Financial Statements
                          (Unaudited)


(1)  BASIS OF PRESENTATION



The financial statements included herein include the results of Affinity Group,
Inc. and subsidiaries (the Company) without audit, in accordance with 
generally accepted accounting principles, and pursuant to the rules and
regulations of the Securities and Exchange Commission.  These interim
consolidated financial statements should be read in conjunction with the
consolidated financial statements and notes in the Company's 10-K report for
the year ended December 31, 1995 as filed with the Securities and Exchange 
Commission. In the opinion of management of the Company, these consolidated
financial statements contain all adjustments of a normal recurring nature
necessary to present fairly the financial position, results of operations and
cash flows of the Company for the interim periods presented. 


(2)  PENDING ACQUISITION

On August 28, 1996, the Company entered into a Stock Purchase Agreement to
purchase all of the issued and outstanding voting securities of Ehlert 
Publishing Group, Inc. and Expositions Group, Inc., a recreation and sports
publishing group, headquartered in Minnetonka, Minnesota.  The purchase price
(subject to adjustment under certain circumstances) is $22.3 million.  
Closing of the transactions contemplated under the Stock Purchase Agreement 
is expected to occur in January 1997.

                      AFFINITY GROUP INC. AND SUBSIDIARIES
ITEM 2:         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

The following table is derived from the Company's Consolidated Statements of 
Operations and expresses the results from operations as a percentage of 
revenues and reflects the net increase/(decrease) between periods:

                                                   THREE MONTHS ENDED
                                           9/30/96     9/30/95     INC/(DEC)
REVENUES:
        Membership services                 79.10       80.31          (2.42)
        Publications                        20.90       19.69           5.21
                                           ------      ------          ------
                                           100.00      100.00          (0.92)
COSTS AND EXPENSES:
        Membership services                 49.26       42.54          14.75
        Publications                        13.62       16.76         (19.49)
        General and administrative          14.17       12.90           8.82
        Depreciation and amortization        6.44        7.02          (9.16)
                                            -----       -----         -------
                                            83.49       79.22           4.42 

INCOME FROM OPERATIONS                      16.51       20.78         (21.26)

NON-OPERATING EXPENSES:
        Interest expense, net               12.26       12.47          (2.54)
        Other net non-operating              0.00        0.04        (100.00)
                                            -----       -----        --------
                                            12.26       12.51          (2.87)

NET INCOME BEFORE INCOME TAXES               4.25        8.27         (49.07)

INCOME TAX PROVISION                         2.20        4.45         (50.93)
                                            -----        ----         -------
NET INCOME                                   2.05        3.82         (46.90)
                                            =====        ====         =======
                                          
                                                    NINE MONTHS ENDED
                                           9/30/96       9/30/95     INC/(DEC)
REVENUES:
        Membership services                 77.34       77.95          (1.06)
        Publications                        22.66       22.05           2.52
                                           ------      ------          ------
                                           100.00      100.00          (0.27)
COSTS AND EXPENSES:
        Membership services                 46.42       43.01           7.63 
        Publications                        17.65       17.57           0.17
        General and administrative          13.57       14.23          (4.84)
        Depreciation and amortization        6.28        7.09         (11.62)
                                            -----       -----         -------
                                            83.93       81.91           2.20 

INCOME FROM OPERATIONS                      16.07       18.09         (11.43)

NON-OPERATING EXPENSES:
        Interest expense, net               12.30       12.08           1.56 
        Other net non-operating              0.00       (0.06)       (101.72)
                                            -----       ------       --------
                                            12.30       12.02           2.05 

NET INCOME BEFORE INCOME TAXES               3.77        6.07         (38.10)

INCOME TAX PROVISION                         1.92        3.16         (39.22)
                                             ----        ----         -------
NET INCOME                                   1.85        2.90         (36.89)
                                             ====        ====         =======





<PAGE>
                      RESULTS OF OPERATIONS


Three Months Ended September 30, 1996 
Compared With Three Months Ended September 30, 1995

Revenues of $33.4 million for the third quarter of 1996 decreased by 
approximately $300,000 or 0.9% from the comparable period in 1995.

Membership services revenue of $26.4 million for the third quarter of 1996 
decreased by $655,000 from the comparable period in 1995 due to an aggregate 
decrease of $2,040,000 in club membership revenue which was offset by 
increases of only $1,385,000 in other membership activities.  The decrease in
membership revenue is primarily a result of a decline in the number of 
members in the Coast to Coast and the National Association for Female 
Executives ("NAFE") clubs.  Due to a continuing decline in the private 
campground industry, it is anticipated the membership of Coast to Coast will 
also continue to decline. The decline in NAFE membership is the result of a 
decision to reduce new member acquisition mailings.  With improved member 
benefits and new member acquisition methods, it is anticipated NAFE 
membership will increase during 1997.  The increases in other membership 
revenue consisted of additional revenue of $263,000 from Affinity Thrift & 
Loan (ATL) and Affinity Insurance Group (AINS), operations acquired in the 
second half of 1995, an increase of $730,000 in revenues from Samboree 
events, and an increase of $392,000 in marketing and commission fee income
primarily from a new mechanical breakdown program and VIP insurance.

Publication revenue of $7.0 million for the third quarter of 1996 increased 
by $346,000 from the comparable period in 1995.  Increases of $590,000 from 
MotorHome, Woodall Publishing and other publication revenues were partially 
offset by decreases of $244,000 in Campground Directory and RV Shopper 
revenues.  The increases in publication revenues are largely a result of 
increased advertising income.

Costs and expenses totaled $27.9 million for the third quarter of 1996, an 
increase of $1,181,000 or 4.4% over the comparable period in 1995.  Costs and
expenses of ATL and AINS accounted for $734,000 of such increase.

Membership services costs and expenses, excluding ATL and AINS expenses, 
increased by $1,382,000 to $15.7 million in the third quarter of 1996 
compared to $14.3 million in 1995.  Such increase was largely a result of 
increased marketing and promotional expenses for existing membership services
as well as cost associated with the development of new services.

Publication costs and expenses of $4.6 million for the third quarter of 1996 
decreased $1.1 million or 19.5% compared to the third quarter of 1995.  Such 
decrease was primarily due to a net decrease in Campground Directory expenses
resulting from reduced marketing cost.

General and administrative costs and expenses for the third quarter of 1996 
increased $384,000 or 8.8% to 4.7 million, compared to $4.4 million in the 
third quarter of 1995.  Such increase was due to an increased number of 
employees. Depreciation and amortization expense of $2.2 million decreased
$217,000 or 9.2% primarily due to customer list and other intangibles having
been fully amortized in prior periods.

Income from operations for the third quarter of 1996 decreased $1.5 million 
or 21.3% to $5.5 million compared to $7.0 million for the third quarter of 
1995.  Such decrease was primarily due to the 1.0% decrease in total 
revenues, coupled with increased marketing and member services associated 
with the development of additional club benefits.

Non-operating expenses were $4.1 million for the third quarter of 1996, 
compared to $4.2 million for the same period in 1995.  Such decrease of 
approximately $100,000, or 2.5%, was largely due to lower interest rates 
during the third quarter of 1996 compared to the same period in 1995.

Net income before taxes in the third quarter of 1996 was $1.4 million 
compared to $2.8 million for the third quarter of 1995.  The increases in 
expenses identified above accounted for such decrease.

Net income for the third quarter of 1996 was $685,000, compared to $1,290,000
for the same period in 1995.  The decrease of $605,000 was composed of a 
decrease of $2,300,000 in net revenue from club membership services, $471,000
in net operating losses for ATL and AINS, and an increase of $46,000 in all 
other costs and expenses, which were only partially offset by an increase of
$1,448,000 in net publications revenue, and a $764,000 corresponding decrease
in income taxes.


Nine Months Ended September 30, 1996 
Compared With Nine MonthsEnded September 30, 1995.

Revenues of $101.3 million for the nine months ended September 30, 1996 
decreased by $272,000 from $101.6 million for the same period in 1995 due to
an $836,000 decrease in membership services revenue which was partially 
offset by a $564,000 increase in publication revenue.

The $836,000 decrease in membership services revenue resulted from a net 
decrease of $2,809,000 in club membership revenue which was partially offset
by $752,000 in additional revenue from the ATL and AINS operations acquired 
in the second half of 1995, a $906,000 net increase in marketing and 
commission fee income largely from RV financing, various insurance programs, 
mechanical breakdown and emergency road service programs and a $315,000 
increase in Samborees revenue.

Publication revenue of $23.0 million for the first nine months of 1996 
increased by $564,000 or 2.5% over the comparable period in 1995, due to an 
aggregate increase of $1,358,000 in revenues from Trailer Life, Motorhome, 
Roads To Adventure (established in 1996), and Woodall Publishing.  This 
increase was offset by an aggregate decrease of $794,000 in revenues from 
RV Shopper, Rider, other publications and sale of books.  These increases and
decreases in publication revenues are largely a result of changes in 
advertising income.

Costs and expenses totaled $85.0 million for the nine months ended 
September 30, 1996, an increase of $1,829,000 or 2.2% over the comparable 
period in 1995.  Costs and expenses of ATL and AINS were $1,964,000 during 
the first nine months of 1996.  Excluding the expenses of ATL and AINS 
operations, costs and expenses in the first nine months of 1996 decreased by 
$135,000.

Membership services costs and expenses, excluding ATL and AINS expenses, were
$45.1  million for the first nine months of 1996, a $1.4 million or 3.1% 
increase over such costs and expenses for the comparable period in 1995.  
Increased expenses of $836,000 associated with the development of an Internet
Web site, introduction of a mechanical breakdown program, and club development
costs, increased marketing, promotional and overhead expenses of $830,000 for
other membership services and increased club expenses of $634,000 were only 
partially offset by reduction of expenses due to discontinuance of a direct mail
catalog in 1996 and a $423,000 reduction of expenses for member benefit 
insurance and financial services programs.

Publication costs and expenses totaled $17.9 million in the first nine months
of 1996, the same as such expenses in the first nine months of 1995.  
Increases of approximately $1.0 million in publication costs and expenses for
four publications were offset by decreases in such expenses for other 
publications.  The increase in publication expenses are largely a result of 
increased per item production costs, primarily mailing costs.  The decreases
result largely from an approximately $540,000 reduction in publication 
expenses for RV Shopper which was substantially scaled back in size and 
number of issues, as well as an approximately $440,0000 reduction in 
marketing cost for Campground Directory.


General and administrative costs and expenses of $13.8 million in the first 
nine months of 1996 decreased by $700,000 or 4.8% compared to the same period 
in 1996. This decrease was attributed to recording no phantom stock expenses 
in the first nine months of 1996 compared to $500,000 in such expenses in the
comparable 1995 period, and a net decrease of $200,000 in other 
administrative costs in the first nine months of 1996.   Depreciation and 
amortization costs of $6.4 million decreased $837,000 or 11.6% in 1996 due to
the full amortization of certain customer lists and other intangibles prior to
the current period.

Income from operations of $16.3 million for the first nine months ended 
September 30, 1995, decreased $2.1 million or 11.4% compared to the same 
period in 1995.  This decrease is a result of a slight decrease in revenues 
while cost and expenses increased 2.2% as discussed above.

Non-operating expenses of $12.5 million in the first nine months of 1996 
increased by $250,000 or 2.0% compared to the comparable period in 1995. 
Such increase resulted from an increase in interest expense largely due to 
higher average borrowings partially offset by lower interest rates during 
the first nine months of 1996 compared to the same period in 1995.

Net income before taxes was $3.8 million for the first nine months of 1996, 
compared to $6.2 million for the first nine months of 1995. The increases in
costs and expenses identified above account for this decrease.

For the nine months ended September 30, 1996, the Company recognized a $1.9 
million income tax provision compared to $3.2 million in the comparable 
period in 1995.  The effective income tax rate in both periods is 
approximately 51% which reflects the amortization of non-deductible goodwill.

Net income for the nine months ended September 30, 1996 was to $1.9 million 
compared to $3.0 million in the comparable period in 1995.  This decrease of
$1.1 million or 36.9% was composed of a decrease of $5,382,000 in net revenue
from club membership services, an increase of $533,000 in net publications 
revenue, $1,212,000 in net operating losses for ATL and AINS, a decrease of 
$1,286,000 in all other costs and expenses, and by a $1,255,000 corresponding
decrease in income taxes. 


LIQUIDITY AND CAPITAL RESOURCES

At September 30, 1996, the Company had $12.5 million available under its 
revolving credit facility, compared to $3.5 million at December 31, 1995.  
The decline in the outstanding revolver borrowings in the nine months of 1996
is primarily attributable to receipt in the first quarter of 1996 of the 
annual VIP Insurance bonus for 1995 and the repayment of an affiliate note 
receivable, which in the aggregate, totaled $5.8 million.

Cash, cash equivalents and investments totaling $6.2 million at September 30,
1996 are primarily restricted for use by the ATL and AINS subsidiaries and 
are subject to regulatory restrictions on dividends or other distributions to
the Company and are unavailable to reduce the revolving credit facility.

The operations of Affinity Thrift and Loan, although required to be 
consolidated with the Company, are recognized as an "unrestricted" or 
non-guarantying subsidiary as defined in the senior credit facility and the 
Indenture under which the Company's 11 1/2 % senior subordinated notes were 
issued.  All assets, liabilities and operations of ATL are excluded from the 
calculation of covenants under the terms of the respective debt agreements.

During the nine months ended September 30, 1996, payments under the terms of
several phantom stock agreements totaled $2.2 million. Additional phantom 
stock payments of $1.4 million are scheduled to be made over the next twelve 
months.

Capital expenditures in the nine months ended September 30, 1996 totaled $1.3 
million compared to capital expenditures of $2.3 million during the same 
period in 1995.  It is anticipated the Company will incur an additional 
$500,000 to $1,500,000 in capital expenditures during the remainder of 
calendar year 1996 to further develop its membership management database 
systems.

Management believes that funds generated by operations together with 
available borrowings under its revolving credit facility will be sufficient 
to satisfy the Company's operating cash needs, debt obligations and capital 
requirements of its existing operations during the next twelve months.

On August 28, 1996, the Company entered into a Stock Purchase Agreement to 
purchase all of the issued and outstanding voting securities of Ehlert 
Publishing Group, Inc. and Expositions Group, Inc., a recreation and sports 
publishing group, headquartered in Minnetonka, Minnesota.  The purchase price
(subject to adjustment under certain circumstances) is $22.3 million.  
Closing of the transactions contemplated under the Stock Purchase Agreement 
is expected to occur in January 1997.  It is currently anticipated this 
acquistion will be funded through new senior debt or a combination of senior
debt and capital provided by Affinity Group Holding, Inc. the Company's 
parent.

PART II:  OTHER INFORMATION


Items 1-4:  Not Applicable

Item 5:     Other Events

On August 28, 1996, Andris A. Baltins, a director of the registrant, 
tendered his resignation as a director, which resignation was accepted by the
registrant and its sole shareholder.  There was no disagreement between the 
registrant and the director in respect of any matters relating to the 
registrant's operations, policies or practices.

Item 6:     Exhibits and Reports on Form 8-K: 

     (a) Exhibits:
    	    Exhibit 10.1 Purchase Agreement - Ehlert Publishing                  
         Group, Inc.

     (b) Report on Form 8-K:  None
		
	
	
SIGNATURES:


Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrants have duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

								

                          							AFFINITY GROUP, INC.



Date:  November 14, 1996         Mark J. Bogggess
                                 Senior Vice President
                                 Chief Financial Officer                   


Exhibit 10.1

                        STOCK PURCHASE AGREEMENT

Exhibit 10.1 has been filed with the SEC in a paper format under a Temporary 
Hardship Exemption due to technical difficulties with the electronic format.