Exhibit 10.2


 


Execution Version


 


SECURITIES PURCHASE AGREEMENT


 


by and between


 


MDC PARTNERS INC.


 


and


 


STAGWELL AGENCY HOLDINGS LLC


 


Dated as of March 14, 2019


 




    	 	 	 



     


    

 


Table of Contents


 


	 	 	Page
	 	 	 
	ARTICLE I Definitions	1
	 	 	 
	Section 1.01	Definitions	1
	Section 1.02	General Interpretive Principles	11
	 	 	 
	ARTICLE II SALE AND PURCHASE OF THE SHARES	12
	 	 	 
	Section 2.01	Sale and Purchase of the Shares	12
	Section 2.02	Closing	12
	 	 	 
	ARTICLE III REPRESENTATIONS AND WARRANTIES	13
	 	 	 
	Section 3.01	Representations and Warranties of the Company	13
	Section 3.02	Representations and Warranties of the Purchaser	22
	 	 	 
	ARTICLE IV ADDITIONAL AGREEMENTS	25
	 	 	 
	Section 4.01	Taking of Necessary Action	25
	Section 4.02	Restricted Period; Non-Conversion	26
	Section 4.03	Standstill	27
	Section 4.04	Securities Laws	31
	Section 4.05	Regulatory Approvals	31
	Section 4.06	Board Nomination	32
	Section 4.07	Certain Tax Matters	35
	Section 4.08	D&O Indemnification / Insurance Priority Matters	35
	Section 4.09	Conversion Price Matters	35
	Section 4.10	Voting	36
	Section 4.11	Participation Rights	37
	Section 4.12	Consent Rights	38
	Section 4.13	Qualifying Transactions	38
	Section 4.14	Gross-Up for Canadian Withholding Tax	39
	Section 4.15	Stated Capital	41
	Section 4.16	Additional Agreements	41
	Section 4.17	Further Information	41
	Section 4.18	Restricted Persons Procedures	42
	 	 	 
	ARTICLE V REGISTRATION RIGHTS	42
	 	 	 
	Section 5.01	Registration Statement	42
	Section 5.02	Registration Limitations and Obligations	43
	Section 5.03	Registration Procedures	45
	Section 5.04	Expenses	49
	Section 5.05	Registration Indemnification	49


 




    	 	i	 



     


    

  


	Section 5.06	Facilitation of Sales Pursuant to Rule 144	52
	Section 5.07	Material Nonpublic Information	52
	Section 5.08	Piggyback Registration	53
	Section 5.09	Lock-Up	53
	Section 5.10	Limitations on Registration of Other Securities; Representation	54
	Section 5.11	Opt-Out Requests	54
	 	 	 
	ARTICLE VI MISCELLANEOUS	54
	 	 	 
	Section 6.01	Survival of Representations and Warranties	54
	Section 6.02	Notices	55
	Section 6.03	Entire Agreement; Third Party Beneficiaries; Amendment	56
	Section 6.04	Counterparts	56
	Section 6.05	Public Announcements; Use of Name	57
	Section 6.06	Expenses	57
	Section 6.07	Successors and Assigns	58
	Section 6.08	Governing Law; Jurisdiction; Waiver of Jury Trial	58
	Section 6.09	Severability	59
	Section 6.10	Specific Performance	59
	Section 6.11	Headings	59
	Section 6.12	Non-Recourse	60
	Section 6.13	Termination	60


 


	Exhibit A: Form of Joinder	 
	 	 
	Exhibit B: Form of Articles of Amendment	 
	 	 
	Exhibit C: Opinions of Company’s Counsel	 
	 	 
	Exhibit D: Confidentiality Agreement	 
	 	 
	Schedule I: Wire Instructions	 


 




    	 	ii	 



     


    

 


SECURITIES PURCHASE AGREEMENT


 


This SECURITIES PURCHASE AGREEMENT (this “Agreement”),
dated as of March 14, 2019, is by and between MDC Partners Inc., a Canadian corporation (together with any successor or assign
pursuant to Section 6.07, the “Company”), and Stagwell Agency Holdings LLC, a Delaware limited liability company
(together with its successors and any Affiliate that becomes a Purchaser party hereto in accordance with Section 4.02 and Section
6.07, the “Purchaser”). Capitalized terms not otherwise defined where used shall have the meanings ascribed
thereto in Article I.


 


WHEREAS, the Purchaser desires to purchase from
the Company, and the Company desires to issue and sell to the Purchaser, 14,285,714 Class A Shares (referred to herein as the “Common
Shares”) and 50,000 Convertible Preference Shares (referred to herein as the “Preferred Shares” and,
together with the Common Shares, the “Shares”), subject to the terms and conditions of this Agreement; and


 


WHEREAS, the Company and the Purchaser desire
to set forth certain agreements herein.


 


NOW, THEREFORE, in consideration of the premises
and the representations, warranties and agreements herein contained and intending to be legally bound hereby, the parties hereby
agree as follows:


 


ARTICLE
I


 


Definitions


 


Section 1.01         Definitions.
As used in this Agreement, the following terms shall have the meanings set forth below:


 


“2017 Securities Purchase Agreement”
means the Securities Purchase Agreement, dated as of February 14, 2017, by and between MDC Partners Inc. and Broad Street Principal
Investments, L.L.C., as amended, supplemented or otherwise modified from time to time in accordance with its terms.


 


“Additional Amount” has the
meaning set forth in Section 4.14(a).


 


“Additional Investment” has
the meaning set forth in Section 4.11.


 


“Additional Investment Agreement”
has the meaning set forth in Section 4.11.


 


“Additional Securities” has
the meaning set forth in Section 4.11.


 


“Affiliate” means, with respect
to any Person, any other Person which directly or indirectly controls or is controlled by or is under common control with such
Person. Notwithstanding the foregoing, the Company and the Company’s Subsidiaries shall not be considered Affiliates of the
Purchaser or any of its Affiliates. As used in this definition, “control” (including its correlative meanings, “controlled
by” and “under common control with”) shall mean possession, directly or indirectly, of power to direct or cause
the direction of management or policies (whether through ownership of securities or partnership or other ownership interests, by
contract or otherwise).


 




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“Agreement” has the meaning
set forth in the preamble hereto.


 


“Alternative Preference Shares”
has the meaning set forth in the Series 6 Articles of Amendment.


 


“Anti-Money Laundering Laws”
has the meaning set forth in Section 3.01(j)(iii).


 


“Articles of Amendment” means
both (a) the articles of amendment designating the Convertible Preference Shares (the “Series 6 Articles of Amendment”),
and (b) the articles of amendment designating the Alternative Preference Shares (the “Series 7 Articles of Amendment”)
filed by the Company on or prior to the date hereof as contemplated by Section 27(4) of the CBCA in the form attached hereto as
Exhibit B.


 


“Associate” has the meaning
set forth in Rule 12b-2 promulgated by the SEC under the Exchange Act; provided that the Company and the Company’s
Subsidiaries will not be considered Associates of the Purchaser or any of its Affiliates.


 


“Available” means, with respect
to a Registration Statement, that such Registration Statement is effective and there is no stop order with respect thereto and
such Registration Statement does not contain an untrue statement of a material fact or omit to state a material fact required to
be stated therein or necessary to make the statements therein, in light of the circumstances under which they were made, not misleading,
such that such Registration Statement will be available for the resale of Registrable Securities.


 


“Base Liquidation Preference”
has the meaning set forth in the Series 6 Articles of Amendment.


 


“Beneficially Own”, “Beneficially
Owned” or “Beneficial Ownership” has the meaning set forth in Rule 13d-3 of the rules and regulations
promulgated under the Exchange Act, except that for purposes of this Agreement the words “within sixty days” in Rule
13d-3(d)(1)(i) shall not apply, to the effect that a person shall be deemed to be the Beneficial Owner of a security if that person
has the right to acquire beneficial ownership of such security at any time. In addition, if a person is the Receiving Party to
a Derivative Contract with respect to any securities, such person shall be deemed to “Beneficially Own” and have “Beneficial
Ownership” over the Notional Number of securities, as applicable, with respect to such Derivative Contract. Solely for purposes
of determining the number of Class A Shares issuable upon conversion of the Preferred Shares Beneficially Owned by the Purchaser,
the Preferred Shares shall be treated as if any limitations or restrictions on conversion did not apply. For the avoidance of doubt,
for purposes of this Agreement, the Purchaser (or any other person) shall at all times be deemed to have Beneficial Ownership of
Class A Shares issuable upon conversion of the Preferred Shares directly or indirectly held by it, irrespective of any non-conversion
period specified in the Preferred Shares or this Agreement or any restrictions on transfer or voting contained in this Agreement.


 




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“Blackout Period” means (a)
if a Purchaser Designee is serving on the Board of Directors or the Purchaser is an affiliate of the Company (under the Exchange
Act), the Company’s regular quarterly restricted trading period during which directors and executive officers of the Company
are not permitted to trade under the insider trading policy of the Company then in effect and/or (b) in the event that the Company
determines in good faith that any registration or sale pursuant to any registration statement could reasonably be expected to materially
adversely affect or materially and adversely interfere with any bona fide financing of the Company or any bona fide
material transaction under consideration by the Company or would require disclosure of information that has not been, and is not
otherwise then required to be, disclosed to the public, the premature disclosure of which would materially and adversely affect
the Company or the registration statement is otherwise not Available for use (in each case as determined by the Company in good
faith after consultation with outside counsel), a period of up to sixty (60) days; provided that a Blackout Period described
in this clause (b) may not be called by the Company more than twice in any period of twelve (12) consecutive months.


 


“Board of Directors” means
the board of directors of the Company.


 


“Business Day” means any day,
other than a Saturday, Sunday or a day on which banking institutions in The City of New York, New York are authorized or obligated
by law or executive order to remain closed.


 


“CBCA” means the Canada
Business Corporations Act, as amended, and the rules and regulations promulgated thereunder.


 


“Change in Control” means the
occurrence of any of the following events: (a) there occurs a sale, transfer, conveyance or other disposition of all or substantially
all of the consolidated assets of the Company (excluding for purposes of the calculation non-controlling interests and third party
minority interests) other than to a wholly-owned Subsidiary of the Company, (b) any Person or “group” (as such term
is used in Section 13 of the Exchange Act) (in each case excluding the Purchaser or any of its Affiliates), directly or indirectly,
obtains Beneficial Ownership of 50% or more of the outstanding Company Common Shares or (c) the Company consummates any amalgamation,
merger, consolidation or similar transaction, unless the shareholders of the Company immediately prior to the consummation of such
transaction continue to hold (in substantially the same proportion as their ownership of the Company Common Shares immediately
prior to the transaction, other than changes in proportionality as a result of any cash/stock election provided under the terms
of the definitive agreement regarding such transaction) more than 50% of all of the voting power of the outstanding shares of Voting
Stock of the surviving or resulting entity in such transaction immediately following the consummation of such transaction.


 


“Class A Shares” means Class
A Subordinate Voting Shares of the Company.


 


“Class B Shares” means Class
B Shares of the Company.


 


“Closing” has the meaning set
forth in Section 2.02(a).


 


“Closing Date” has the meaning
set forth in Section 2.02(a).


 




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“Common Purchase Price” has
the meaning set forth in Section 2.01(a).


 


“Common Shares” has the meaning
set forth in the preamble hereto.


 


“Company” has the meaning set
forth in the preamble hereto.


 


“Company Common Shares” means
the common shares of the Company outstanding from time to time, including the Class A Shares and the Class B Shares.


 


“Company Reports” has the meaning
set forth in Section 3.01(g)(i).


 


“Competition Act” means the
Competition Act (Canada), as amended, and the rules and regulations promulgated thereunder.


 


“Competitively Sensitive Information”
means information of a competitively sensitive nature, including information with respect to (i) current or anticipated future
pricing, margins, fees or costs, (ii) client- or customer-specific contract terms and pricing information, (iii) current or future
strategic or marketing plans and other strategic planning documents and information and (iv) documents and material information
about pending bids; provided that “Competitively Sensitive Information” shall not include (x) information that
is in the public domain or (y) information that is presented on an aggregated basis such that competitively sensitive information,
including the information set forth in clauses (i)-(iv) above, cannot be identified or derived.


 


“Competitive Portfolio Company”
means any portfolio company of Purchaser or its Subsidiaries from time to time providing to clients services that are the same
or substantially similar to, and directly competitive with, any products or services offered by the Company or its Subsidiaries.


 


“Confidential Information”
has the meaning ascribed to “Proprietary Information” in the Confidentiality Agreement.


 


“Confidentiality Agreement”
means the confidentiality agreement entered into by the Company, on the one hand, and the Purchaser, on the other hand, dated as
of September 21, 2018, as amended from time to time.


 


“Conversion Price” has the
meaning set forth in the Series 6 Articles of Amendment.


 


“Convertible Preference Shares”
means Series 6 convertible preference shares in the capital of the Company having the terms set forth in the Series 6 Articles
of Amendment.


 


“Debt Agreements” means (a)
the Second Amended and Restated Credit Agreement, dated as of May 3, 2016, by and among the Company, certain of its Subsidiaries,
and the lenders party thereto; and (b) the Indenture, dated as of March 23, 2016, by and among the Company, the guarantors party
thereto, and The Bank of New York Mellon, relating to the issuance by the Company of its 6.500% Senior Notes due 2024, each as
amended, restated, modified or refinanced from time to time.


 




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“Derivative Contract” means
a contract between two parties (the “Receiving Party” and the “Counterparty”) that is designed
to produce economic benefits and risks to the Receiving Party that correspond substantially to the ownership by the Receiving Party
of the number of securities specified or referenced in such contract (the number corresponding to such economic benefits and risks,
the “Notional Number”), regardless of whether (a) obligations under such contract are required or permitted
to be settled through the delivery of cash, such securities or other property or (b) such contract conveys any voting rights in
any securities, without regard to any derivative, hedging or similar agreement or arrangement that has the effect of decreasing
the economic interest of the Receiving Party in the securities under the same or any other Derivative Contract. For the avoidance
of doubt, interests in broad-based index options, broad-based index futures and broad-based publicly traded market baskets of securities
approved for trading by the appropriate federal governmental authority shall not be deemed to be Derivative Contracts.


 


“Disqualification Event” has
the meaning set forth in Section 3.02(d)(iii).


 


“Draft 10-K” has the meaning
set forth in Section 3.01.


 


“Enforceability Exceptions”
has the meaning set forth in Section 3.01(c).


 


“Exchange Act” means the U.S.
Securities Exchange Act of 1934, as amended.


 


“Excluded Securities” has the
meaning set forth in Section 4.11.


 


“Export Laws” means all applicable
Laws relating to export control, trade embargoes, and customs regulations, and any and all regulations and orders promulgated or
issued under such authority, including the regulations administered by any of the Office of Foreign Assets Control of the U.S.
Department of the Treasury, the Bureau of Industry and Security and the U.S. Census Bureau of the U.S. Department of Commerce,
the U.S. Department of State, and U.S. Customs and Border Protection of the U.S. Department of Homeland Security.


 


“Extraordinary Transaction”
has the meaning set forth in Section 4.03(a)(v).


 


“Foreign Government Official”
means any officer or employee of a foreign Governmental Entity or any department, agency, or instrumentality thereof, or of a public
international organization, or any person acting in an official capacity for or on behalf of any such government or department,
agency, or instrumentality, or for or on behalf of any such public international organization, or any political party, party official,
or candidate thereof, excluding officials related to the government of the United States.


 


“Free Writing Prospectus” has
the meaning set forth in Section 5.03(a)(iv).


 


“Fundamental Change” shall
be deemed to have occurred at such time as any of the following events shall occur:


 




    	 	5	 



     


    

 


(a)          any
“person” or “group”, other than the Company, its Subsidiaries or any employee benefits plan of the Company
or its Subsidiaries, files, or is required by applicable law to file, a Schedule 13D or Schedule TO (or any successor schedule,
form or report) pursuant to the Exchange Act, disclosing that such person has become the direct or indirect beneficial owner of
shares with a majority of the total voting power of the Company’s outstanding Voting Stock; unless such beneficial ownership
arises solely as a result of a revocable proxy delivered in response to a proxy or consent solicitation made pursuant to the applicable
rules and regulations under the Exchange Act; or


 


(b)          the
Company amalgamates, consolidates with or merges with or into another person (other than a Subsidiary of the Company), or sells,
conveys, transfers, leases or otherwise disposes of all or substantially all of the consolidated properties and assets of the Company
and its Subsidiaries (excluding for purposes of the calculation non-controlling interests and third party minority interests) to
any person (other than a Subsidiary of the Company) or any person (other than a Subsidiary of the Company) consolidates with, amalgamates
or merges with or into the Company, provided that none of the circumstances set forth in this clause (ii) shall be a Fundamental
Change if persons that beneficially own the Voting Stock of the Company immediately prior to the transaction own, directly or indirectly,
shares with a majority of the total voting power of all outstanding Voting Stock of the surviving or transferee person immediately
after the transaction in substantially the same proportion as their ownership of the Company’s Voting Stock immediately prior
to the transaction.


 


“GAAP” means U.S. generally
accepted accounting principles.


 


“Governmental Entity” means
any court, administrative agency or commission or other governmental authority or instrumentality, whether federal, state, provincial,
local or foreign, and any applicable industry self-regulatory organization.


 


“HSR Act” means the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as amended, and the rules and regulations promulgated thereunder.


 


“Indemnified Persons” has the
meaning set forth in Section 5.05(a).


 


“Industry Competitor” means
any Person who is an advertising agency holding company or is otherwise primarily engaged in the business of brand advertising
or public relations services or any Person who directly (including through a Subsidiary), competes in a material respect with the
business of the Company and its Subsidiaries, taken as a whole.


 


“Intellectual Property” has
the meaning set forth in Section 3.01(p)(i).


 


“Investment Canada Act” means
the Investment Canada Act (Canada), as amended, and the rules and regulations promulgated thereunder.


 


“Joinder” means, with respect
to any Person permitted to sign such document in accordance with the terms hereof, a joinder executed and delivered by such Person,
providing, in the case such Person is to have all the rights and obligations of a Purchaser under this Agreement, in the form and
substance substantially as attached hereto as Exhibit A or, otherwise, such other form as may be agreed to by the Company
and the Purchaser to reflect the scope of the rights and obligations being transferred.


 


“Losses” has the meaning set
forth in Section 5.05(a).


 




    	 	6	 



     


    

  


“Material Adverse Effect” means
any events, changes or developments that, individually or in the aggregate, have a material adverse effect on the business, financial
condition or results of operations of the Company and its Subsidiaries, taken as a whole, other than any event, change or development
resulting from or arising out of the following: (a) events, changes or developments generally affecting the economy, the financial
or securities markets, or political, legislative or regulatory conditions, in each case in the United States or elsewhere in the
world, (b) events, changes or developments in the industries in which the Company or any of its Subsidiaries conducts its business,
(c) any adoption, implementation, promulgation, repeal, modification, reinterpretation or proposal of any rule, regulation, ordinance,
order, protocol or any other law of or by any national, regional, state or local Governmental Entity, or market administrator,
(d) any changes in GAAP or accounting standards or interpretations thereof, (e) earthquakes, any weather-related or other force
majeure event or natural disasters or outbreak or escalation of hostilities or acts of war or terrorism, (f) the announcement or
the existence of this Agreement or the transactions contemplated hereby, including the identity of the Purchaser or the Purchaser
Designees and any impact thereof on relationships, contractual or otherwise, with customers, suppliers, distributors, vendors,
clients, investors, shareholders, financing sources, lenders, partners, agencies, agency leadership teams, officers, employees,
contractors, agents, joint venture partners or similar relationships of the Company and its Subsidiaries, including Partner Firms,
or compliance with or performance under this Agreement, (g) any taking of any action at the request of the Purchaser, (h) litigation
arising from or relating to this Agreement or the transactions contemplated thereby or any strategic alternatives considered by
the Company, (i) non-cash impairment charges set forth in the Draft 10-K, (j) changes in working capital of the Company and its
Subsidiaries due to seasonality or shift in media mix, (k) any failure by the Company to meet any financial projections or forecasts
or estimates of revenues, earnings or other financial metrics for any period (provided that the exception in this clause
(k) shall not prevent or otherwise affect a determination that any event, change, effect or development underlying such failure
has resulted in a Material Adverse Effect so long as it is not otherwise excluded by this definition) or (l) any changes in the
share price or trading volume of the Class A Shares or in the Company’s credit rating (provided that the exception
in this clause (l) shall not prevent or otherwise affect a determination that any event, change, effect or development underlying
such change has resulted in a Material Adverse Effect so long as it is not otherwise excluded by this definition); except, in each
case with respect to subclauses (a) through (e), to the extent that such event, change or development disproportionately affects
the Company and its Subsidiaries, taken as a whole, relative to other similarly situated companies in the industry in which the
Company and its Subsidiaries operate.


 


“Material Contract” means,
with respect to any Person, (i) each contract or agreement for the provision of goods and services to which such Person or any
of its Subsidiaries is a party involving aggregate consideration payable to or by such Person or such Subsidiary of $10,000,000
or more (other than purchase orders or client service agreements in the ordinary course of the business of such Person or such
Subsidiary, and other contracts that have a term of less than 90 days or by their terms may be terminated by such Person or Subsidiary
or the other party thereto in the ordinary course of its business upon less than 60 days’ notice without penalty or premium),
and (ii) any other contracts or agreements, the loss of which could reasonably be expected to result in a Material Adverse Effect.


 


“Minimum Ownership Threshold”
has the meaning set forth in Section 4.06(a).


 




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“Minimum Return Tender/Exchange Offer”
has the meaning set forth in Section 4.13(d).


 


“NASDAQ” means the NASDAQ Global
Select Market.


 


“Offer Notice” has the meaning
set forth in Section 4.11.


 


“Opt-Out Request” has the meaning
set forth in Section 5.11.


 


“Participation Notice” has
the meaning set forth in Section 4.11.


 


“Participation Notice Period”
has the meaning set forth in Section 4.11.


 


“Permitted Transfers” has the
meaning set forth in Section 4.02(a).


 


“Partner Firm” has the meaning
assigned thereto in the Draft 10-K.


 


“Person” or “person”
means an individual, corporation, limited liability or unlimited liability company, association, partnership, trust, estate, joint
venture, business trust or unincorporated organization, or a government or any agency or political subdivision thereof, or other
entity of any kind or nature.


 


“Piggyback Notice” has the
meaning set forth in Section 5.08(a).


 


“Piggyback Registration” has
the meaning set forth in Section 5.08(a).


 


“Plan” and collectively, the
“Plans” means all employee benefit plans (as defined in Section 3(3) of ERISA) and all bonus, stock option,
stock purchase, other equity-based profit sharing, savings, disability, incentive, deferred compensation, retirement, severance,
retention, change in control or other employee benefit plans or programs, maintained or contributed to for the benefit of, or relating
to, current employees and former employees of the Company or any of its Significant Subsidiaries, or with respect to which the
Company or any of its Significant Subsidiaries could have any liability.


 


“Preferred Purchase Price”
has the meaning set forth in Section 2.01(b).


 


“Preferred Shares” has the
meaning set forth in the preamble hereto.


 


“Prohibited Transfers” has
the meaning set forth in Section 4.02(a).


 


“Pro Rata Share” has the meaning
set forth in Section 4.11.


 


“Purchase Price” has the meaning
set forth in Section 2.01(b).


 


“Purchaser” has the meaning
set forth in the preamble hereto.


 


“Purchaser Affiliated Director”
means a Purchaser Designee or any other person that is a director or officer of the Purchaser, any of its Affiliates (excluding
for purposes of the definition of Affiliates, any portfolio company of Purchaser or any of its Affiliates, including any dedicated
holding company within the portfolio company structure) or a successor thereto, in each case, that is serving on the Board of Directors.


 




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“Purchaser Affiliates” means
Stagwell Media LP, a Delaware limited partnership, and its controlled Affiliates (other than any portfolio company thereof (including
any dedicated holding company within the portfolio company structure) and Purchaser).


 


“Purchaser Designee” means
an individual then serving on the Board of Directors pursuant to the exercise of the Purchaser’s nomination rights pursuant
to Section 4.06(a) and/or Purchaser’s rights pursuant to Section 4.06(e), together with any designee of the Purchaser who
is then standing for election to the Board of Directors pursuant to Sections 4.06(a) and 4.06(b) or who is being proposed for election
by the Purchaser pursuant to Section 4.06(e).


 


“Purchaser Indemnitors” has
the meaning set forth in Section 4.08.


 


“Qualifying Dividend” has the
meaning set forth in Section 4.14(a).


 


“Qualifying Redemption” has
the meaning set forth in Section 4.14(a).


 


“Qualifying Transaction” has
the meaning set forth in Section 4.12.


 


“Registrable Securities” means
the Subject Securities held by the Purchaser at any time, whether now owned or acquired by the Purchaser at a later time; provided
that any Subject Securities will cease to be Registrable Securities upon the earliest of (a) when such Subject Securities have
been sold or otherwise disposed of pursuant to an effective Registration Statement or in compliance with Rule 144, (b) the date
such Subject Securities (i) are freely transferable under Rule 144 without regard to volume or manner of sale limits or public
information requirements, and (ii) represent less than 1.0% of the outstanding Class A Shares at such time on an as-converted basis,
or (c) when such Subject Securities cease to be outstanding; provided, further, that any securities that have ceased
to be Registrable Securities in accordance with the foregoing definition shall not thereafter become Registrable Securities and
any securities that are issued or distributed in respect of securities that have ceased to be Registrable Securities are not Registrable
Securities.


 


“Registration Expenses” means
all expenses incurred by the Company in complying with Article V, including all registration, filing and listing fees, printing
expenses, fees and disbursements of counsel and independent public accountants for the Company and of a single counsel for the
holders of Registrable Securities, fees and expenses incurred by the Company in connection with complying with state securities
or “blue sky” laws, fees of the Financial Industry Regulatory Authority, Inc., all the Company’s internal expenses,
transfer taxes, and fees of transfer agents and registrars, but excluding any underwriting discounts and commissions, agency fees,
brokers’ commissions and transfer taxes, in each case to the extent applicable to the Registrable Securities of the selling
holders; provided that Registration Expenses shall not include more than $10,000 per offering of fees and disbursements
of counsel and other advisors for the holders of Registrable Securities.


 




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“Registration Statement” means
any registration statement of the Company filed or to be filed with the SEC under the rules and regulations promulgated under the
Securities Act, including the related prospectus, amendments and supplements to such registration statement, and including pre-
and post-effective amendments, and all exhibits and all material incorporated by reference in such registration statement.


 


“Registration Termination Date”
has the meaning set forth in Section 5.01(b).


 


“Restricted Period” means the
period commencing on the Closing Date and ending on the earlier of (a) the date that is one year following the Closing Date and
(b) immediately prior to the consummation of a Change in Control.


 


“Rule 144” means Rule 144 promulgated
by the SEC pursuant to the Securities Act, as such rule may be amended from time to time, or any similar rule or regulation hereafter
adopted by the SEC having substantially the same effect as such rule.


 


“Rule 405” means Rule 405 promulgated
by the SEC pursuant to the Securities Act, as such rule may be amended from time to time, or any similar rule or regulation hereafter
adopted by the SEC having substantially the same effect as such rule.


 


“SEC” means the U.S. Securities
and Exchange Commission.


 


“Securities Act” means the
U.S. Securities Act of 1933, as amended.


 


“Selling Holders” has the meaning
set forth in Section 5.03(a)(i).


 


“Shares” has the meaning set
forth in the preamble hereto.


 


“Significant Subsidiary” means
each Subsidiary of the Company that is a “significant subsidiary” (as defined in Rule 1-02(w) of the SEC’s Regulation
S-X).


 


“Specified Event” has the meaning
set forth in the Series 6 Articles of Amendment.


 


“Specified Guidelines” has
the meaning set forth in Section 4.06(c).


 


“Specified Persons” has the
meaning set forth in Section 6.12.


 


“Standstill Period” means the
period commencing on the Closing Date and ending on the earliest of (a) the one year anniversary of the Closing Date, and (b) immediately
prior to the consummation of a Change in Control.


 


“Subject Securities” means
(a) the Common Shares; (b) the Preferred Shares; (c) the Alternative Preference Shares issuable or issued upon conversion of the
Preferred Shares; (d) the Class A Shares issuable or issued upon conversion of the Preferred Shares or the Alternative Preference
Shares; and (e) any securities issued as (or issuable upon the conversion, exercise or exchange of any warrant, right or other
security that is issued as) a dividend, stock split, combination or any reclassification, recapitalization, merger, consolidation,
exchange or any other distribution or reorganization with respect to, or in exchange for, or in replacement of, the securities
referenced in clause (a), (b), (c) or (d) above or this clause (e).


 




    	 	10	 



     


    

  


“Subsidiary” means, with respect
to any Person, any other Person of which 50% or more of the shares of the voting securities or other voting interests are owned
or controlled, or the ability to select or elect 50% or more of the directors or similar managers is held, directly or indirectly,
by such first Person or one or more of its Subsidiaries, or by such first Person, or by such first Person and one or more of its
Subsidiaries.


 


“Take-Down Notice” has the
meaning set forth in Section 5.02(c).


 


“Target Registration Date”
has the meaning set forth in Section 5.01(a).


 


“Tax” or “Taxes”
means (a) all federal, state, local, and foreign income, excise, gross receipts, gross income, ad valorem, profits, gains, property,
capital, sales, transfer, use, payroll, employment, severance, withholding, duties, intangibles, franchise, backup withholding,
value-added, and other taxes, or other similar levies, charges, duties and assessments imposed by a Governmental Entity, together
with all interest, penalties and additions to tax imposed with respect thereto and (b) any liability for items described in clause
(a) of this definition of another Person as a transferee or successor, by contract, under U.S. Treasury Regulations Section 1.1502-6
(or corresponding or similar provisions of state, local or foreign law), under any indemnification, allocation or sharing agreement
with respect to Taxes, or otherwise.


 


“Tax Return” means a report,
return, claim, form or other document (including any amendments and attachments thereto) supplied or required to be supplied to
a Governmental Entity with respect to Taxes.


 


“Third Party” means a Person
other than the Purchaser or any Purchaser Affiliate (other than any portfolio company thereof, including any dedicated holding
company within the portfolio company structure).


 


“Third Party Tender/Exchange Offer”
has the meaning set forth in Section 4.02(a).


 


“Transactions” has the meaning
set forth in Section 3.01(c).


 


“Underwritten Offering” means
a sale of Registrable Securities to an underwriter or underwriters for reoffering to the public.


 


“Voting Stock” means securities
of any class or kind having the power to vote generally for the election of directors, managers or other voting members of the
governing body of the Company or any successor thereto.


 


Section 1.02         General
Interpretive Principles. Whenever used in this Agreement, except as otherwise expressly provided or unless the context otherwise
requires, any noun or pronoun shall be deemed to include the plural as well as the singular and to cover all genders. The name
assigned to this Agreement and the section captions used herein are for convenience of reference only and shall not be construed
to affect the meaning, construction or effect hereof. Whenever the words “include,” “includes,” or “including”
are used in this Agreement, they shall be deemed to be followed by the words “without limitation.” Unless otherwise
specified, the terms “hereto,” “hereof,” “herein” and similar terms refer to this Agreement
as a whole (including the exhibits, schedules and disclosure statements hereto), and references herein to Articles or Sections
refer to Articles or Sections of this Agreement. All dollar amounts refer to United States currency.


 




    	 	11	 



     


    

  


ARTICLE
II


 


SALE
AND PURCHASE OF THE SHARES


 


Section 2.01         Sale
and Purchase of the Shares.


 


(a)          Subject
to the terms and conditions of this Agreement, at the Closing the Company shall issue and sell to the Purchaser, and the Purchaser
shall purchase and acquire from the Company, the Common Shares for an aggregate purchase price of $50,000,000 (the “Common
Purchase Price”).


 


(b)          Subject
to the terms and conditions of this Agreement, at the Closing the Company shall issue and sell to the Purchaser, and the Purchaser
shall purchase and acquire from the Company, the Preferred Shares for an aggregate purchase price of $50,000,000 (the “Preferred
Purchase Price”; the sum of the Common Purchase Price and the Preferred Purchase Price is referred to herein as the “Purchase
Price”).


 


Section 2.02         Closing.


 


(a)          The
closing (the “Closing”) of the purchase and sale of the Shares hereunder shall take place at the offices of
Simpson Thacher & Bartlett LLP located at 425 Lexington Avenue, New York, NY 10017 substantially simultaneous with the execution
of this Agreement, or at such other place, time or date as may be mutually agreed upon in writing by the Company and the Purchaser
(the date on which the Closing actually occurs, the “Closing Date”).


 


(b)          To
effect the purchase and sale of the Shares, upon the terms and subject to the conditions set forth in this Agreement, at the Closing:


 


(i)          the
Company shall issue to the Purchaser the Common Shares, registered in the name of the Purchaser or as the Purchaser may otherwise
direct in writing, against payment in full by or on behalf of the Purchaser of the Common Purchase Price, and shall deliver to
the Purchaser a certificate representing the Common Shares as promptly as practicable and in any event within five (5) Business
Days after the Closing;


 


(ii)         the
Company shall issue to the Purchaser the Preferred Shares, registered in the name of the Purchaser or as the Purchaser may otherwise
direct in writing, against payment in full by or on behalf of the Purchaser of the Preferred Purchase Price, and shall deliver
to the Purchaser a certificate representing the Preferred Shares as promptly as practicable and in any event within five (5) Business
Days after the Closing; and


 




    	 	12	 



     


    

  


(iii)        the
Purchaser shall cause a wire transfer to be made in same day funds to the account of the Company set forth in the wire instructions
on Schedule I hereto in an amount equal to the Purchase Price.


 


(c)          Simultaneous
with the Closing, the Company shall deliver to Purchaser the following:


 


(i)          the
opinions of the Company’s counsel in the form attached as Exhibit C hereto; and


 


(ii)         an
executed copy of the Confidentiality Agreement in the form attached as Exhibit D hereto (the “Confidentiality Agreement”).


 


(d)          Simultaneous
with the Closing, Purchaser shall deliver to the Company an executed copy of the Confidentiality Agreement.


 


ARTICLE
III


 


REPRESENTATIONS
AND WARRANTIES


 


Section 3.01         Representations
and Warranties of the Company. Except as disclosed in the Company Reports filed with or furnished to the SEC and publicly filed
on or after December 31, 2017 and publicly available at least two (2) Business Days prior to the date of this Agreement (excluding
in each case any disclosures set forth in the risk factors or “forward-looking statements” sections of such reports),
the draft earnings release and annual report on Form 10-K for the fiscal year ended December 31, 2018 prepared by the Company and
delivered to the Purchaser on March 8, 2019 (the “Draft 10-K”) or as otherwise disclosed in a letter delivered
by the Company to the Purchaser prior to the execution of this Agreement, the receipt of which is acknowledged in writing by the
Purchaser (the “Letter”), the Company represents and warrants to the Purchaser, as of the date hereof, as follows:


 


(a)          Existence
and Power.


 


(i)          The
Company has been continued and is validly existing as a corporation in good standing under the laws of Canada and has all requisite
corporate power and authority to own, operate and lease its properties, rights and assets and to carry on its business as it is
being conducted on the date of this Agreement.


 


(ii)         Except
as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect, has been duly qualified
as a foreign corporation for the transaction of business and is in good standing under the laws of each other jurisdiction in which
it owns or leases properties, rights and assets or conducts any business so as to require such qualification.


 




    	 	13	 



     


    

 


(iii)        Except
as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect, each Significant Subsidiary
has been duly organized and is validly existing in good standing (to the extent that the concept of “good standing”
is recognized by the applicable jurisdiction) under the laws of its jurisdiction of organization and has all requisite corporate
power and authority to own, operate and lease its properties, rights and assets and to carry on its business as it is being conducted
on the date of this Agreement.


 


(b)          Capitalization.
Immediately prior to the Closing, the authorized share capital of the Company consists of unlimited Class A Shares, unlimited Class
B Shares, unlimited preference shares, issuable in series, 5,000 Series 1 preference shares, 700,000 Series 2 preference shares,
an unlimited number of Series 3 preference shares, 95,000 Series 4 preference shares, an unlimited number of Series 5 preference
shares, 50,000 Series 6 preference shares, and an unlimited number of Series 7 preference shares. As of March 12, 2019, there were
(i) 57,607,825 Class A Shares issued and outstanding, (ii) 3,755 Class B Shares issued and outstanding, (iii) no Series 1 preference
shares issued and outstanding; (iv) no Series 2 preference shares issued and outstanding; (v) no Series 3 preference shares issued
and outstanding; (vi) 95,000 Series 4 preference shares issued and outstanding; (vii) no Series 5 preference shares issued and
outstanding; (viii) no Series 6 preference shares issued and outstanding; (ix) no Series 7 preference shares issued and outstanding;
(x) 1,873,744 Class A Shares underlying outstanding awards under the Company’s 2005 Stock Incentive Plan, the Company’s
2008 Key Partner Incentive Plan, the Company’s 2011 Stock Incentive Plan, the Company’s 2016 Stock Incentive Plan and
the Company’s Stock Appreciation Rights Plan; (xi) 3,352,622 Class A Shares available for issuance under the Company’s
employee or director employment, compensation, incentive and/or benefit plans, programs, policies, agreements or other arrangements;
and (xii) no outstanding options issued to an independent director under the 2005 Stock Incentive Plan. Since March 12, 2019, (A)
the Company has only issued options, restricted stock units or other rights to acquire Class A Shares, and incurred obligations
to issue Class A Shares as deferred consideration for acquisitions, in the ordinary course of business consistent with past practice
and (B) the only shares of capital stock issued by the Company were pursuant to options, restricted stock units, obligations to
pay deferred consideration for acquisitions and other rights to purchase Class A Shares. All outstanding Company Common Shares
and capital stock of Significant Subsidiaries are duly authorized, validly issued, fully paid and nonassessable, and are not subject
to and were not issued in violation of any preemptive or similar right, purchase option, call or right of first refusal or similar
right. Except as set forth above, the Company has not issued any securities, the holders of which have the right to vote with the
shareholders of the Company on any matter. Except as provided in this Agreement, and except as set forth in or contemplated by
this Section 3.01(b) or as reflected under “redeemable noncontrolling interests” or “noncontrolling interests”
in the unaudited consolidated financial statements of the Company set forth in the Draft 10-K, there are no existing options, warrants,
calls, preemptive (or similar) rights, subscriptions or other rights, agreements or commitments obligating the Company or any Significant
Subsidiary to issue, transfer or sell, or cause to be issued, transferred or sold, any capital stock of the Company or such Significant
Subsidiary or any securities convertible into or exchangeable for such capital stock or similar profit participation rights and
there are no current outstanding contractual obligations of the Company or any Significant Subsidiary to repurchase, redeem or
otherwise acquire any of its shares of capital stock or any securities convertible into or exchangeable for such capital stock
or similar profit participation rights, in each case other than in relation to obligations to pay deferred acquisition consideration
as set forth in the Draft 10-K. The Letter sets forth the Company’s percentage (rounded to the nearest whole number) aggregate
direct or indirect record and beneficial ownership of each Significant Subsidiary as of the date hereof.


 




    	 	14	 



     


    

  


(c)          Authorization.
The execution, delivery and performance of this Agreement, the issuance of the Shares, the consummation of the transactions contemplated
herein (collectively, the “Transactions”) and all other necessary corporate action on the part of the Company
have been duly authorized by the Board of Directors. Assuming this Agreement constitutes the valid and binding obligation of the
Purchaser, this Agreement is a valid and binding obligation of the Company, enforceable against the Company in accordance with
its terms, subject to the limitation of such enforcement by (A) the effect of bankruptcy, insolvency, reorganization, receivership,
conservatorship, arrangement, moratorium or other laws affecting or relating to creditors’ rights generally or (B) the rules
governing the availability of specific performance, injunctive relief or other equitable remedies and general principles of equity,
regardless of whether considered in a proceeding in equity or at law (the “Enforceability Exceptions”). Pursuant
to resolutions previously provided to the Purchaser, the Board of Directors or a committee thereof composed solely of two or more
“non-employee directors” as defined in Rule 16b-3 of the Exchange Act has approved for the express purpose of exempting
each such transaction from Section 16(b) of the Exchange Act, pursuant to Rule 16b-3 thereunder, the transactions contemplated
by this Agreement, including the acquisition of the Shares, any disposition of the Preferred Shares upon the conversion thereof,
any acquisition of Alternative Preference Shares or Class A Shares upon conversion of the Preferred Shares, any deemed acquisition
or disposition in connection therewith, and all transactions related thereto.


 


(d)          General
Solicitation; No Integration. Neither the Company nor any other Person or entity authorized by the Company to act on its behalf
has engaged in a general solicitation or general advertising (within the meaning of Regulation D of the Securities Act) of investors
with respect to offers or sales of the Shares. The Company has not, directly or indirectly, sold, offered for sale, solicited offers
to buy or otherwise negotiated in respect of, any security (as defined in the Securities Act) which, to its knowledge, is or will
be integrated with the Shares sold pursuant to this Agreement.


 


(e)          Valid
Issuance. The Shares have been duly authorized by all necessary corporate action of the Company and, when issued and sold against
receipt of the consideration therefor, the Shares will be validly issued, fully paid, and nonassessable and free of pre-emptive
or similar rights, and will not subject the holders thereof to any personal liability. The Company has available for issuance the
maximum number of Class A Shares and Alternative Preference Shares initially issuable upon conversion of the Preferred Shares if
such conversion were to occur immediately following Closing. The Class A Shares and Alternative Preference Shares to be issued
upon conversion of the Preferred Shares in accordance with the terms of the Series 6 Articles of Amendment have been duly authorized,
and when issued upon conversion of the Preferred Shares, all such Class A Shares and Alternative Preference Shares will be validly
issued, fully paid and nonassessable and free of pre-emptive or similar rights. The Class A Shares to be issued upon conversion
of the Alternative Preference Shares have been duly authorized, and when issued upon conversion of the Alternative Preference Shares,
all such Class A Shares will be validly issued, fully paid and nonassessable and free of pre-emptive or similar rights.


 




    	 	15	 



     


    

  


(f)           Non-Contravention/No
Consents. Assuming the accuracy of the representations of the Purchaser set forth herein, the execution, delivery and performance
of this Agreement, the issuance of the Class A Shares and Alternative Preference Shares upon conversion of the Preferred Shares,
and the issuance of Class A Shares upon conversion of the Alternative Preference Shares in accordance with their terms, in accordance
with the terms of the Articles of Amendment and the consummation by the Company of the Transactions, does not conflict with, violate
or result in a breach of any provision of, or constitute a default (or an event that, with or without notice or lapse of time or
both, would become a default) under, or result in the termination of or accelerate the performance required by, or result in a
right of termination or acceleration under, (i) the articles of amalgamation or bylaws of the Company, (ii) any mortgage, note,
indenture, deed of trust, lease, license, loan agreement or other agreement binding upon the Company or any of its Subsidiaries
or (iii) any permit, government license, judgment, order, decree, ruling, injunction, statute, law, ordinance, rule or regulation
applicable to the Company or any of its Subsidiaries, other than in the cases of clauses (ii) and (iii) as would not, individually
or in the aggregate, reasonably be expected to have a Material Adverse Effect. Assuming the accuracy of the representations of
the Purchaser set forth herein, other than (A) any required filings or approvals under the HSR Act, the Competition Act, the Investment
Canada Act or any foreign antitrust or competition laws, requirements or regulations in connection with the issuance of Class A
Shares upon the conversion of the Preferred Shares and Alternative Preference Shares, (B) the filing and approval of a Listing
of Additional Shares Notification Form with NASDAQ, (C) any required filings pursuant to the Exchange Act or the rules of the SEC
or NASDAQ, (D) any filings, approvals or registrations under blue sky laws, or (E) as have been obtained prior to the date of this
Agreement, no consent, approval, order or authorization of, or registration, declaration or filing with, any Governmental Entity
is required on the part of the Company or any of its Subsidiaries in connection with the execution, delivery and performance by
the Company of this Agreement and the consummation by the Company of the Transactions (in each case other than the transactions
contemplated by Article V), except for any consent, approval, order, authorization, registration, declaration, filing, exemption
or review the failure of which to be obtained or made, individually or in the aggregate, would not reasonably be expected to have
a Material Adverse Effect.


 


(g)          Reports;
Financial Statements.


 


(i)          The
Company has filed or furnished, as applicable, (A) its annual report on Form 10-K for the fiscal year ended December 31, 2017,
(B) its quarterly reports on Form 10-Q for its fiscal quarters ended March 31, 2018, June 30, 2018 and September 30, 2018, (C)
its proxy statement relating to the annual meeting of the shareholders of the Company held in 2018 and (D) all other forms, reports,
schedules and other statements required to be filed or furnished by it with the SEC under the Exchange Act or the Securities Act
since December 31, 2017 (collectively, the “Company Reports”). As of its respective date, and, if amended, as
of the date of the last such amendment, each Company Report complied in all material respects as to form with the applicable requirements
of the Securities Act and the Exchange Act, and any rules and regulations promulgated thereunder applicable to such Company Report.
As of its respective date, and, if amended, as of the date of the last such amendment, no Company Report contained any untrue statement
of a material fact or omitted to state a material fact necessary in order to make the statements made therein, in light of the
circumstances in which they were made, not misleading.


 




    	 	16	 



     


    

  


(ii)         Each
of the consolidated balance sheets, and the related consolidated statements of operations, consolidated statements of comprehensive
loss, consolidated statements of cash flows, and consolidated statements of shareholders’ deficit, included in the Company
Reports filed with the SEC under the Exchange Act (A) have been prepared from, and are in accordance with, the books and records
of the Company and its Subsidiaries, (B) fairly present in all material respects the consolidated financial position of the Company
and its consolidated Subsidiaries as of the dates shown and the results of the consolidated operations, changes in shareholders’
equity and cash flows of the Company and its consolidated Subsidiaries for the respective fiscal periods or as of the respective
dates therein set forth, subject, in the case of any unaudited financial statements, to normal recurring year-end audit adjustments,
(C) have been prepared in accordance with GAAP consistently applied during the periods involved, except as otherwise set forth
therein or in the notes thereto, and in the case of unaudited financial statements except for the absence of footnote disclosure,
and (D) otherwise comply in all material respects with the requirements of the SEC. The estimates of deferred acquisition consideration
in connection with the Company’s acquisitions contained in financial statements in the Company Reports have been prepared
and are presented in accordance with GAAP in all material respects as of the respective dates of such financial statements.


 


(iii)        The
Company maintains a system of “internal control over financial reporting” (as defined in Rules 13a-15(f) and 15d-15(f)
under the Exchange Act) that complies with the requirements of the Exchange Act and has been designed by the Company’s principal
executive officer and principal financial officer, or under their supervision, to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP. The Company’s
internal control over financial reporting as of December 31, 2018, the last date as of which such control was evaluated, was effective,
and the Company is not aware of any material weaknesses or significant deficiency in its internal control over financial reporting.


 


(h)          Absence
of Certain Changes. Since December 31, 2018 until the date hereof, no events, changes or developments have occurred that, individually
or in the aggregate, have had or would reasonably be expected to have a Material Adverse Effect.


 


(i)           No
Undisclosed Liabilities, etc. There are no liabilities of the Company or any of its Subsidiaries, except (i) liabilities reflected
or reserved against in the financial statements contained in the Company Reports or the Draft 10-K, (ii) liabilities incurred since
December 31, 2018 in the ordinary course of business, (iii) liabilities incurred pursuant to this Agreement, and (iv) other liabilities
that would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect.


 




    	 	17	 



     


    

  


(j)           Compliance
with Applicable Law.


 


(i)          Each
of the Company and its Subsidiaries has complied in all respects with, and is not in default or violation in any respect of, any
law, statute, order, rule, regulation, policy or guideline of any Governmental Entity applicable to the Company or such Subsidiary,
other than such non-compliance, defaults or violations that, individually or in the aggregate, have not had and would not reasonably
be expected to have a Material Adverse Effect.


 


(ii)         No
director or officer, nor any agent or employee of the Company or any of its Subsidiaries has in connection with the business activities
of the Company or any of its Subsidiaries made or offered any unlawful contribution, gift, bribe, rebate, payoff, influence payment,
kickback, or other payment of value, regardless of form, whether in money, property, or services, to any Foreign Government Official
in material violation of the Foreign Corrupt Practices Act of 1977, as amended, 15 U.S.C. §§ 78dd-1, et seq., or to any
Person in material violation of any other applicable anti-bribery laws.


 


(iii)        The
operations of the Company and its Subsidiaries are conducted in compliance in all material respects with applicable financial recordkeeping
and reporting requirements of the Currency and Foreign Transactions Reporting Act of 1970, as amended, the applicable anti-money
laundering laws of all applicable jurisdictions, and the rules and regulations thereunder administered or enforced by any Governmental
Entity having jurisdiction over the Company or any of its Subsidiaries (collectively, the “Anti-Money Laundering Laws”);
and no material action, suit or proceeding by or before any such Governmental Entity involving the Company or any of its Subsidiaries
with respect to the Anti-Money Laundering Laws is pending or, to the knowledge of the Company, threatened.


 


(iv)        The
operations of the Company and its Subsidiaries are conducted in compliance in all material respects with all applicable Export
Laws. Neither the Company nor any of its Subsidiaries (i) is a Person described or designated in the Specially Designated Nationals
and Blocked Persons List of the Office of Foreign Assets Control of the U.S. Department of the Treasury or (ii) engages in any
dealings or transactions with any such Person that are in violation of Export Laws.


 


(k)          Legal
Proceedings and Liabilities. Neither the Company nor any of its Subsidiaries is a party to any, and there are no pending, or
to the knowledge of the Company, threatened, legal, administrative, arbitral or other proceedings, claims, actions or governmental
investigations of any nature against the Company or any of its Subsidiaries (i) that, individually or in the aggregate, have had
or would reasonably be expected to have a Material Adverse Effect or (ii) that challenge the validity of or seek to prevent the
Transactions. Neither the Company nor any of its Subsidiaries is subject to any order, judgment or decree of a Governmental Entity
that, individually or in the aggregate, has had or would reasonably be expected to have a Material Adverse Effect. Except as, individually
or in the aggregate, has not had and would not reasonably be expected to have a Material Adverse Effect, to the knowledge of the
Company, there is no investigation or review pending or threatened by any Governmental Entity with respect to the Company or any
of its Subsidiaries.


 




    	 	18	 



     


    

  


(l)           Investment
Company Act. The Company is not, and immediately after receipt of payment for the Shares, and at all times while the Purchaser
continues to hold Common Shares, Preferred Shares or Class A Shares or Alternative Preference Shares issued upon conversion thereof
will not be, an “investment company” within the meaning of the Investment Company Act of 1940, as amended, or will
qualify for the exclusion in Rule 3a-1 thereunder.


 


(m)         Taxes
and Tax Returns. Except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect:


 


(i)          the
Company and each of its Subsidiaries has timely filed (taking into account all applicable extensions) all income and other Tax
Returns required to be filed by it, and all such Tax Returns were correct and complete in all respects, and the Company and each
of its Subsidiaries has timely paid (or has had timely paid on its behalf) to the appropriate Governmental Entity all Taxes that
are required to be paid by it; and


 


(ii)         there
are no audits, disputes, or administrative or judicial proceedings ongoing or pending, or claims asserted in writing, in respect
of Taxes of the Company or any of its Subsidiaries.


 


(n)          No
Piggyback or Preemptive Rights. Other than this Agreement and the 2017 Securities Purchase Agreement, there are no contracts,
agreements or understandings between the Company and any person granting such person the right (other than rights which have been
waived in writing or otherwise satisfied) to (i) require the Company to include in any Registration Statement filed pursuant to
Article V any securities other than the Subject Securities or (ii) preemptive rights to subscribe for Class A Shares and Alternative
Preference Shares issuable upon conversion of the Preferred Shares, except in each case of (i) and (ii), as may have been duly
waived.


 


(o)          Brokers
and Finders. The Company has not retained, utilized or been represented by, or otherwise become obligated to, any broker, placement
agent, financial advisor or finder in connection with the transactions contemplated by this Agreement whose fees the Purchaser
would be required to pay.


 


(p)          Intellectual
Property. Except as, individually or in the aggregate, has not had and would not reasonably be expected to have a Material
Adverse Effect, the Company and its Subsidiaries own or possess sufficient rights to use all patents, patent applications, inventions,
copyrights, know-how, trade secrets, trademarks, service marks and trade names and other technology and intellectual property rights
(collectively, “Intellectual Property”) used in or necessary for the conduct of their respective businesses
as currently conducted. To the Company’s knowledge, the conduct of the respective businesses of the Company and its Subsidiaries
does not infringe the Intellectual Property of others, and to the Company’s knowledge, no third party is infringing any Intellectual
Property owned by the Company or any of its Subsidiaries.


 




    	 	19	 



     


    

  


(q)          Material
Contracts. Except as, individually or in the aggregate, has not had and would not reasonably be expected to have a Material
Adverse Effect, no event or development has occurred, and no fact, circumstance or condition exists, that (with or without notice
or lapse of time or both) could reasonably be expected to (i) result in a violation or breach by the Company or any of its Subsidiaries
or, to the Company’s knowledge, any third party, of any Material Contract to which the Company or any of its Subsidiaries
is a party, (ii) result in the payment by the Company or any of its Subsidiaries of indemnification or similar payments under any
such Material Contract or (iii) give any Person the right to cancel, terminate or modify any such Material Contract. Except as
disclosed in the Company Reports filed with the SEC, neither the Company nor any of its Subsidiaries is a party to any Material
Contract or arrangement with any Affiliate of the Company or its Subsidiaries. Neither the Company nor any of its Subsidiaries
is party to any contract, agreement, arrangement or understanding containing any provision or covenant that purports to, or could
reasonably be expected to, limit in any respect the ability of the Purchaser or any of its Affiliates to (i) sell any products
or services of or to any other Person or in any geographic region, (ii) engage in any line of business, (iii) compete with any
Person or (iv) obtain products or services from any Person.


 


(r)          Solvency.
Immediately after giving effect to the transactions contemplated hereby the Company and each of its Subsidiaries shall be able
to pay their respective debts as they become due and shall own property which has a fair saleable value greater than the amounts
required to pay their respective debts when due (including all contingent liabilities). Immediately after giving effect to the
transactions contemplated hereby, the Company and each of its Subsidiaries shall have adequate capital to carry on their respective
businesses. No transfer of property is being made and no obligation is being incurred in connection with the transactions contemplated
by this Agreement with the intent to hinder, delay or defraud either present or future creditors of the Company and its Subsidiaries.


 


(s)          Labor
Matters. Except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect, neither
the Company nor any of its Significant Subsidiaries (i) is a party to any collective bargaining agreements or other agreements
with any labor organization or union or other employee organization (and no such agreement is currently being requested by, or
is under discussion by management with, any employee or others) other than the Screen Actors Guild, or (ii) is obligated by, or
subject to, any order of the National Labor Relations Board or other labor board or administration, or any unfair labor practice
decision. Except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect, neither
the Company nor any of its Significant Subsidiaries is a party or subject to any pending or, to the knowledge of the Company, threatened
material labor or civil rights dispute, controversy or grievance or any material unfair labor practice proceeding with respect
to claims of, or obligations of, any employee or group of employees. Except as would not, individually or in the aggregate, reasonably
be expected to have a Material Adverse Effect, neither the Company nor any of its Significant Subsidiaries has received any notice
that any labor representation request is pending or is threatened with respect to any employees of the Company or any of its Significant
Subsidiaries. Except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect,
each of the Company and its Significant Subsidiaries is in compliance in all material respects with all applicable Laws respecting
employment and employment practices, terms and conditions of employment and wages and hours and there are no claims (other than
ordinary claims under Plans), disputes, actions, grievances or disciplinary actions pending or, to the knowledge of the Company,
threatened, by or between the Company or any of its Significant Subsidiaries and any directors, officers and key employees of the
Company and its Significant Subsidiaries (individually and collectively, “Personnel”).


 




    	 	20	 



     


    

  


(t)           Employee
Benefits. Except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect:


 


(i)          each
Plan (i) has been maintained, funded and administered in compliance in all material respects with all applicable laws, orders,
statutes, regulations and rules issued by a Governmental Entity and with any agreement entered into with a union or labor organization
and (ii) has been operated in compliance in all materials respects with its terms;


 


(ii)         no
employees of the Company or any of its Subsidiaries currently participate in any multiemployer plan, as defined in Section 3(37)
of ERISA or any Plan that is subject to Title IV of ERISA;


 


(iii)        neither
the Company nor any of its Subsidiaries has incurred any material liability under Title IV of ERISA that has not been satisfied
in full;


 


(iv)        each
Plan intended to qualify under Section 401(a) of the Code is the subject of a favorable determination letter from the IRS with
respect to its qualified status, and to the knowledge of the Company, the IRS has not taken any action to revoke such determination
letter;


 


(v)         each
Plan that is required to be registered or approved by a foreign Governmental Entity has been registered with, or approved by, and
has been maintained in all material respects in good standing with such Governmental Entity;


 


(vi)        all
contributions required to be made prior to the date hereof with respect to any Plan by applicable law, any order or any Plan document
or other contractual undertaking, and all premiums due or payable prior to the date hereof with respect to any insurance policy
funding any Plan have been timely made; and


 


(vii)       there
are no pending or, to the knowledge of the Company, threatened material actions, proceedings or litigations by or on behalf of
any Plan, any employee or beneficiary covered under any Plan any Governmental Entity involving any Plan, or otherwise involving
any Plan (other than routine claims for benefits).


 




    	 	21	 



     


    

  


(u)          No
Additional Representations.


 


(i)          The
Company acknowledges that the Purchaser makes no representation or warranty as to any matter whatsoever except as expressly set
forth in Section 3.02 and in any certificate delivered by the Purchaser pursuant to this Agreement, and the Company has not relied
on or been induced by such information or any other representations or warranties (whether express or implied or made orally or
in writing) not expressly set forth in Section 3.02 and in any certificate delivered by the Purchaser pursuant to this Agreement.


 


(ii)         The
Company acknowledges and agrees that, except for the representations and warranties expressly set forth in Section 3.02 and in
any certificate delivered by the Purchaser pursuant to this Agreement, (i) no person has been authorized by the Purchaser to make
any representation or warranty relating to the Purchaser or otherwise in connection with the transactions contemplated hereby,
and if made, such representation or warranty must not be relied upon by the Company as having been authorized by the Purchaser,
and (ii) any materials or information provided or addressed to the Company or any of its Affiliates or representatives are not
and shall not be deemed to be or include representations or warranties of the Purchaser.


 


(v)         NASDAQ
Notification. The Company has provided the applicable listing of additional shares notification to NASDAQ, and received notification
from NASDAQ that the listing of additional shares review process has been completed, and NASDAQ has not made any objection (not
subsequently withdrawn) that the consummation of the transactions contemplated by this Agreement would violate NASDAQ listing rules
applicable to the Company and that if not withdrawn would result in the delisting of the Class A Shares.


 


(w)         Company
Board Size. The Board of Directors has taken all necessary action to increase the size of the Board of Directors by one (1)
as of the Closing to permit the appointment of Mark Penn to the Board of Directors as the initial Purchaser Designee effective
as of the Closing in accordance with the terms hereof.


 


Section 3.02         Representations
and Warranties of the Purchaser. The Purchaser represents and warrants to, and agrees with, the Company, as of the date hereof,
as follows:


 


(a)          Organization;
Ownership. The Purchaser is a limited liability company, duly organized, validly existing and in good standing under the laws
of Delaware and has all requisite limited liability company power and authority to own, operate and lease its properties and to
carry on its business as it is being conducted on the date of this Agreement.


 




    	 	22	 



     


    

  


(b)          Authorization;
Sufficient Funds; No Conflicts.


 


(i)          The
Purchaser has full limited liability company power and authority to execute and deliver this Agreement and to consummate the Transactions.
The execution, delivery and performance by the Purchaser of this Agreement and the consummation of the Transactions have been duly
authorized by all necessary limited liability company action on behalf of the Purchaser. No other proceedings on the part of the
Purchaser are necessary to authorize the execution, delivery and performance by the Purchaser of this Agreement and consummation
of the Transactions. This Agreement has been duly and validly executed and delivered by the Purchaser. Assuming this Agreement
constitutes the valid and binding obligation of the Company, this Agreement is a valid and binding obligation of the Purchaser,
enforceable against the Purchaser in accordance with its terms, subject to the limitation of such enforcement by the Enforceability
Exceptions.


 


(ii)         The
Purchaser has cash in immediately available funds in excess of the Purchase Price.


 


(iii)        The
execution, delivery and performance of this Agreement by the Purchaser, the consummation by the Purchaser of the Transactions and
the compliance by the Purchaser with any of the provisions hereof and thereof will not conflict with, violate or result in a breach
of any provision of, or constitute a default under, or result in the termination of or accelerate the performance required by,
or result in a right of termination or acceleration under, (A) any provision of the Purchaser’s organizational documents,
(B) any mortgage, note, indenture, deed of trust, lease, license, loan agreement or other agreement binding upon the Purchaser
or (C) any permit, government license, judgment, order, decree, ruling, injunction, statute, law, ordinance, rule or regulation
applicable to the Purchaser, other than in the cases of clauses (B) and (C) as would not reasonably be expected to materially and
adversely affect or delay the consummation of the Transactions by the Purchaser.


 


(c)          Consents
and Approvals. No consent, approval, order or authorization of, or registration, declaration or filing with, or exemption or
review by, any Governmental Entity is required on the part of the Purchaser in connection with the execution, delivery and performance
by the Purchaser of this Agreement and the consummation by the Purchaser of the Transactions, except for (i) any required filings
or approvals under the HSR Act, Competition Act, Investment Canada Act or any other antitrust or competition laws, requirements
or regulations in connection with the issuance of Class A Shares upon the conversion of the Preferred Shares and Alternative Preference
Shares and (ii) any consent, approval, order, authorization, registration, declaration, filing, exemption or review the failure
of which to be obtained or made, individually or in the aggregate, would not reasonably be expected to materially and adversely
affect or delay the consummation of the Transactions by the Purchaser.


 




    	 	23	 



     


    

  


(d)          Investment
Representations.


 


(i)          The
Purchaser is an accredited investor (as defined in Rule 501 of the Securities Act) and is aware that the sale of the Shares is
being made in reliance on a private placement exemption from registration under the Securities Act. The Purchaser is acquiring
the Shares (and any Class A Shares or Alternative Preference Shares issuable upon conversion of the Preferred Shares) for its own
account, and not with a view toward, or for sale in connection with, any distribution thereof in violation of any federal or state
securities or “blue sky” law, or with any present intention of distributing or selling such Shares (or any Class A
Shares or Alternative Preference Shares issuable upon conversion of the Preferred Shares) in violation of the Securities Act. The
Purchaser is not resident in any jurisdiction of Canada, and is a non-resident of Canada for purposes of the Income Tax Act
(Canada). The Purchaser has sufficient knowledge and experience in financial and business matters so as to be capable of evaluating
the merits and risks of its investment in such Shares (and any Class A Shares or Alternative Preference Shares issuable upon conversion
of the Preferred Shares) and is capable of bearing the economic risks of such investment. The Purchaser has been provided a reasonable
opportunity to undertake and has undertaken such investigation and has been provided with and has evaluated such documents and
information as it has deemed necessary to enable it to make an informed and intelligent decision with respect to the execution,
delivery and performance of this Agreement.


 


(ii)         Neither
the Purchaser nor any of the Purchaser Affiliates is acting in concert, and neither the Purchaser nor any of the Purchaser Affiliates
has any agreement or understanding, with any Person that is not the Purchaser or an Affiliate of the Purchaser, and except with
the Purchaser or an Affiliate of the Purchaser is not otherwise a member of a “group” (as such term is used in Section
13(d)(3) of the Exchange Act), in each case with respect to the Company or its securities, other than with respect to any bona
fide loan from one or more financial institutions.


 


(iii)        Except
as disclosed in writing by the Purchaser to the Company prior to entry into this Agreement, neither the Purchaser, nor any person
who through the Purchaser (including anyone who has investment discretion on the Purchaser’s behalf) Beneficially Owns the
Shares, has been or is subject to any disqualification event described in Rule 506(d)(1)(i)-(viii) of Regulation D under the Securities
Act (a “Disqualification Event”) during the time periods specified in Rule 506(d)(1)(i)-(viii) of Regulation
D under the Securities Act. The Purchaser agrees to provide the Company with prompt written notice of the occurrence of any Disqualification
Event with respect to the Purchaser or any such beneficial owner.


 


(e)          Brokers
and Finders. The Purchaser has not retained, utilized or been represented by, or otherwise become obligated to, any broker,
placement agent, financial advisor or finder in connection with the transactions contemplated by this Agreement whose fees the
Company would be required to pay, except as required by Section 2.02(c)(iii).


 


(f)           Ownership
of Shares. Neither the Purchaser nor the Purchaser Affiliates Beneficially Own any Company Common Shares (without giving effect
to the issuance of the Shares hereunder).


 


(g)          Compliance
with Applicable Law. Except as disclosed in writing by the Purchaser to the Company prior to entry into this Agreement and
assuming the accuracy of Section 3.01(l) on and after the date hereof, the Purchaser has complied in all respects with, and is
not in default or violation in any respect of, any law, statute, order, rule, regulation, policy or guideline of any Governmental
Entity applicable to the Purchaser, except for such failures to comply, defaults or violations that would not reasonably be expected
to materially and adversely affect or delay the consummation of the Transactions by the Purchaser.


 




    	 	24	 



     


    

  


(h)          No
Additional Representations.


 


(i)          The
Purchaser acknowledges that the Company does not make any representation or warranty as to any matter whatsoever except as expressly
set forth in Section 3.01 and in any certificate delivered by the Company pursuant to this Agreement, and specifically (but without
limiting the generality of the foregoing), that, except as expressly set forth in Section 3.01 and in any certificate delivered
by the Company pursuant to this Agreement, the Company makes no representation or warranty with respect to (A) any matters relating
to the Company, its business, financial condition, results of operations, prospects or otherwise, (B) any projections, estimates
or budgets delivered or made available to the Purchaser (or any of its officers, directors, employees or other representatives)
of future revenues, results of operations (or any component thereof), cash flows or financial condition (or any component thereof)
of the Company and its Subsidiaries or (C) the future business and operations of the Company and its Subsidiaries, and the Purchaser
has not relied on or been induced by such information or any other representations or warranties (whether express or implied or
made orally or in writing) not expressly set forth in Section 3.01 and in any certificate delivered by the Company pursuant to
this Agreement.


 


(ii)         The
Purchaser has conducted its own independent review and analysis of the business, operations, assets, liabilities, results of operations,
financial condition and prospects of the Company and its Subsidiaries and acknowledges the Purchaser has been provided with sufficient
access for such purposes. The Purchaser acknowledges and agrees that, except for the representations and warranties expressly set
forth in Section 3.01 and in any certificate delivered by the Company pursuant to this Agreement, (i) no person has been authorized
by the Company to make any representation or warranty relating to itself or its business or otherwise in connection with the transactions
contemplated hereby, and if made, such representation or warranty must not be relied upon by the Purchaser as having been authorized
by the Company, and (ii) any estimates, projections, predictions, data, financial information, memoranda, presentations or any
other materials or information provided or addressed to the Purchaser or any of its representatives are not and shall not be deemed
to be or include representations or warranties of the Company.


 


ARTICLE
IV


 


ADDITIONAL
AGREEMENTS


 


Section 4.01         Taking
of Necessary Action. Each of the parties hereto agrees to use its reasonable efforts promptly to take or cause to be taken
all action, and promptly to do or cause to be done all things necessary, proper or advisable (other than waiving their rights hereunder)
to consummate and make effective the sale and purchase of the Shares hereunder, including under applicable laws and regulations,
subject to the terms and conditions hereof (including Section 2.02(a)) and compliance with applicable law.


 




    	 	25	 



     


    

  


Section 4.02         Restricted
Period; Non-Conversion.


 


(a)          During
the Restricted Period, notwithstanding any rights provided in Article V, the Purchaser shall not, without the Company’s prior
written consent, directly or indirectly, (x) sell, offer, transfer, assign, mortgage, hypothecate, gift, pledge or dispose of,
enter into or agree to enter into any contract, option or other arrangement or understanding with respect to the sale, transfer,
pledge, mortgage, hypothecation, gift, assignment or similar disposition of (any of the foregoing, a “transfer”),
any of the Common Shares, Preferred Shares or any Class A Shares or Alternative Preference Shares issuable or issued upon conversion
of any of the Preferred Shares or (y) enter into or engage in any hedge, swap, short sale, derivative transaction or other agreement
or arrangement that transfers to any Third Party, directly or indirectly, in whole or in part, any of the economic consequences
of ownership of the Common Shares, the Preferred Shares or any Class A Shares or Alternative Preference Shares issuable or issued
upon conversion of any of the Preferred Shares (such actions in clauses (x) and (y), “Prohibited Transfers”);
provided that the foregoing restrictions (I) shall not prohibit Permitted Transfers, (II) shall not apply to any Class A
Shares or Alternative Preference Shares issued upon conversion of Preferred Shares pursuant to Section 5(c) of the Series 6 Articles
of Amendment or to any Class A Shares purchased in the open market after the date hereof and (III) shall not restrict Purchaser
or any of its Affiliates from entering into any such transactions as part of its ordinary risk management policies or for purposes
of engaging in customary interest rate or currency hedging transactions involving the Company (provided that this clause (III)
shall not permit the Purchaser to transfer (including in any short sale) any equity securities of the Company or be party to any
Derivative Contract with respect to any equity securities of the Company). “Permitted Transfers” shall mean
any (i) transfer to a Purchaser Affiliate (other than any portfolio company thereof, including any dedicated holding company within
the portfolio company structure), (ii) transfer to the Company or any of its Subsidiaries, (iii) transfer with the prior written
consent of the Company or (iv) tender of any of the Common Shares, the Preferred Shares or Class A Shares or Alternative Preference
Shares issuable or issued upon conversion of any of the Preferred Shares into a Third Party Tender/Exchange Offer, as defined below
(and any related conversion of Preferred Shares to the extent required to effect such tender or exchange), or any transfer effected
pursuant to any amalgamation, arrangement, merger, consolidation or similar transaction consummated by the Company (for the avoidance
of doubt, if such Third Party Tender/Exchange Offer does not close for any reason, the restrictions on transfer contained herein
shall continue to apply to any Class A Shares or Alternative Preference Shares received pursuant to the conversion of any Preferred
Shares that had previously been converted to participate in any such tender or exchange offer). “Third Party Tender/Exchange
Offer” means any take-over bid, tender or exchange offer made to all of the holders of Class A Shares by a Third Party
for a number of outstanding shares of Voting Stock that, if consummated, would result in a Change in Control solely to the extent
that (x) the Board of Directors has recommended such tender or exchange offer in a Schedule 14D-9 under the Exchange Act or (y)
such tender or exchange offer is either (I) a tender or exchange offer for less than all of the outstanding Class A Shares or (II)
part of a two-step transaction and the consideration to be received in the second step of such transaction is not identical in
the amount or form of consideration (or the election of the type of consideration available to holders of Class A Shares is not
identical in the second-step of such transaction) as the first step of such transaction. During and following the Restricted Period,
the Purchaser shall not transfer any of the Common Shares, the Preferred Shares or any Class A Shares or Alternative Preference
Shares issuable or issued upon conversion of the Preferred Shares to any Purchaser Affiliate that did not execute and deliver to
the Company a Joinder becoming a Purchaser party to this Agreement and the Confidentiality Agreement. Any purported Prohibited
Transfer in violation of this Section 4.02 shall be null and void ab initio.


 




    	 	26	 



     


    

  


(b)          Notwithstanding
anything in this Agreement or elsewhere to the contrary, any sale of Common Shares, Preferred Shares, Alternative Preference Shares
or Class A Shares pursuant to Article V shall be subject to any applicable limitations set forth in this Section 4.02 and Article
V but shall not be subject to any policies, procedures or limitations (other than any applicable federal, state or provincial securities
laws and any other applicable laws) otherwise applicable to the Purchaser Affiliated Directors with respect to trading in the Company’s
securities (other than as set forth in the definition of “Blackout Period”) and the Company acknowledges and agrees
that such policies, procedures or limitations applicable to the Purchaser Affiliated Directors shall not be violated by any such
transfer pursuant to Article V.


 


(c)          For
so long as the Purchaser is entitled (and has not waived its right) to nominate the Purchaser Designees to the Board of Directors
or a Purchaser Affiliated Director is serving on the Board of Directors, the Purchaser will not transfer any securities of the
Company (including any Common Shares, Preferred Shares, Alternative Preference Shares or Company Common Shares) during any closed
trading window that is generally applicable to the Board of Directors and established in good faith, provided that this Section
4.02(c) shall not limit the ability of the Purchaser to exercise its rights under Article V.


 


Section 4.03         Standstill.


 


(a)          The
Purchaser agrees that, during the Standstill Period, it shall not, and shall cause each of the Purchaser Affiliates (other than
any Purchaser Affiliate who, from time to time, is an officer or an employee of the Company or any of its Subsidiaries insofar
as such Purchaser Affiliate is acting in such capacity) not to, directly or indirectly, in any manner, including acting on behalf
of the Purchaser, alone or in concert with others, take any of the following actions without the prior consent of the Company (acting
through a resolution of the Company’s directors not including any Purchaser Affiliated Directors):


 


(i)          make,
engage in, or in any way participate in, directly or indirectly, any “solicitation” of proxies (as such terms are used
in the proxy rules of the SEC but without regard to the exclusion set forth in Rule 14a-1(l)(2)(iv)) or consents to vote, or seek
to advise, encourage or influence any person with respect to the voting of any securities of the Company for the election of individuals
to the Board of Directors (other than in respect of a Purchaser Affiliated Director) or become a “participant” in any
contested “solicitation” (as such terms are defined or used under the Exchange Act) for the election of directors with
respect to the Company, other than a “solicitation” or acting as a “participant” in support of all of the
nominees of the Board of the Directors at any shareholder meeting, or make or be the proponent of any shareholder proposal (pursuant
to the CBCA, Rule 14a-8 under the Exchange Act or otherwise);


 




    	 	27	 



     


    

  


(ii)         form,
join, encourage, influence, advise or in any way participate in any “group” (as such term is defined in Section 13(d)(3)
of the Exchange Act) with any persons who are not Purchaser Affiliates (other than any portfolio company, including any dedicated
holding company within the portfolio company structure) with respect to any securities of the Company or otherwise in any manner
agree, attempt, seek or propose to deposit any securities of the Company or any securities convertible or exchangeable into or
exercisable for any such securities in any voting trust or similar arrangement, or subject any securities of the Company to any
arrangement or agreement with respect to the voting thereof, except as expressly permitted by this Agreement;


 


(iii)        acquire,
offer or propose to acquire, or agree to acquire, directly or indirectly, whether by purchase, take-over bid, tender or exchange
offer, through the acquisition of control of another person, by joining a partnership, limited partnership, syndicate or other
group (including any group of persons that would be treated as a single “person” under Section 13(d) of the Exchange
Act), through swap or hedging transactions or otherwise, any securities of the Company or any rights decoupled from the underlying
securities; provided that nothing herein will require any Common Shares, Preferred Shares, Class A Shares or Alternative
Preference Shares to be sold as the result of increases to the Base Liquidation Preference pursuant to the Series 6 Articles of
Amendment, a share repurchase or any other Company actions that reduces the number of outstanding Company Common Shares;


 


(iv)        transfer,
directly or indirectly, through swap or hedging transactions or otherwise, the Common Shares, the Preferred Shares, Class A Shares
or Alternative Preference Shares Beneficially Owned by the Purchaser or any economic or voting rights decoupled from the underlying
securities held by the Purchaser to any Third Party that, to the knowledge of the Purchaser at the time it enters into such transaction,
would result in such Third Party, together with its Affiliates and Associates, having Beneficial Ownership of Company Common Shares
representing more than 12.5% of the aggregate voting power of the Company Common Shares; provided, that (x) the Purchaser
shall provide written notice to the Company if it has actual knowledge (after good faith inquiry) at the time of such transaction
that such transfer, directly or indirectly, through swap or hedging transactions or otherwise, of its Common Shares, Preferred
Shares, Class A Shares or Alternative Preference Shares to any Third Party would result in such Third Party, together with its
Affiliates and Associates, having Beneficial Ownership in the aggregate of more than 9.9% of the Class A Shares or Alternative
Preference Shares outstanding at such time and (y) nothing in this clause (iv) shall in any way prohibit, limit or restrict any
transfer (A) pursuant to a Third Party Tender/Exchange Offer or pursuant to an amalgamation, merger, consolidation, arrangement
or similar transaction entered into by the Company, or (B) in a bona fide underwritten public offering or in a broker transaction
pursuant to Rule 144 (provided that, in relation to such Rule 144 offering, the Purchaser has not instructed or encouraged
such broker to sell such Common Shares, Preferred Shares, Class A Shares or Alternative Preference Shares to a specific Third Party
or class of Third Parties which would result in a violation of this clause (iv));


 




    	 	28	 



     


    

  


(v)         effect
or seek to effect, offer or propose to effect, cause, or in any way knowingly assist or facilitate any other person to effect or
seek, offer or propose to effect, any take-over bid, tender or exchange offer, amalgamation, merger, consolidation, acquisition,
arrangement, business combination, recapitalization, reorganization, sale or acquisition of all or substantially all assets, liquidation,
dissolution or other extraordinary transaction involving the Company or any of its Subsidiaries or joint ventures or any of their
respective securities (each, an “Extraordinary Transaction”), or make any public statement in violation of the
foregoing with respect to an Extraordinary Transaction; provided, however, that this clause shall not preclude the
tender by the Purchaser or a Purchaser Affiliate of any securities of the Company into any Third Party Tender/Exchange Offer (and
any related conversion of Preferred Shares to the extent required to effect such tender) or the vote by the Purchaser or a Purchaser
Affiliate of any voting securities of the Company with respect to any Extraordinary Transaction;


 


(vi)        
(A) call or seek to call any meeting of shareholders of the Company, including by written consent, (B) seek representation on the
Board of Directors, except as expressly set forth herein, (C) seek the removal of any member of the Board of Directors (other than
a Purchaser Affiliated Director in accordance with Section 4.06), (D) solicit written consents from shareholders or otherwise act
or seek to act by written consent with respect to the Company, (other than in respect of the election of a Purchaser Affiliated
Director), or (E) conduct a referendum of shareholders of the Company;


 


(vii)       make
or be a public proponent of any shareholder proposal that seeks (A) controlling or changing the Board of Directors or management
of the Company, including any plans or proposals to change the number or term of directors or to fill any vacancies on the Board
of Directors (other than in respect of a Purchaser Affiliated Director), (B) any material change in the capitalization or dividend
policy of the Company, (C) any other material change in the Company’s management, business or corporate structure, (D) seeking
to have the Company waive or make amendments or modifications to the Company’s articles of amalgamation or bylaws, or other
actions that may impede or facilitate the acquisition of control of the Company by any person, (E) causing a class of securities
of the Company to be delisted from, or to cease to be authorized to be quoted on, any securities exchange or (F) causing a class
of equity securities of the Company to become eligible for termination of registration pursuant to Section 12(g)(4) of the Exchange
Act;


 




    	 	29	 



     


    

  


(viii)      make
any public disclosure, announcement or statement regarding any intent, purpose, plan or proposal with respect to the Board of Directors,
the Company, its management, policies or affairs, any of its securities or assets or this Agreement that would violate the provisions
of this Section 4.03;


 


(ix)         enter
into any discussions, negotiations, agreements or understandings with any Third Party with respect to any of the foregoing, or
advise, assist, knowingly encourage or seek to persuade any Third Party to take any action or make any statement with respect to
any of the foregoing (other than activities between Purchaser and its Affiliates that would not violate the other provisions of
this Section 4.03); or


 


(x)          request,
directly or indirectly, any amendment, modification or waiver of this Section 4.03 (including this clause (x)).


 


(b)          Notwithstanding
the foregoing or anything in this Agreement to the contrary, the Purchaser and the Purchaser Affiliates shall not be restricted
from (i) acquiring securities with the prior written consent of the Company, (ii) acquiring securities upon conversion of the Preferred
Shares in accordance with the Series 6 Articles of Amendment or pursuant to Section 4.11, (iii) participating in rights or securities
offerings conducted by the Company, (iv) receiving stock dividends or similar distributions made by the Company, (v) tendering
Common Shares, Preferred Shares, Class A Shares or Alternative Preference Shares as permitted by Section 4.02 or after the Restricted
Period, or (vi) disposing of Common Shares, Preferred Shares, Class A Shares or Alternative Preference Shares by operation of a
statutory amalgamation, statutory arrangement or other statutory procedure involving the Company.


 


(c)          The
foregoing provisions of Section 4.03(a) shall not be deemed to prohibit the Purchaser or any Purchaser Affiliates or their respective
directors, executive officers, partners, employees or managing members or agents (acting in such capacity) from communicating privately
with the Company’s directors, officers or advisors so long as such communications are not intended to, and would not reasonably
be expected to, require any public disclosure of such communications; provided that no such person may request, directly
or indirectly, any amendment, modification or waiver of this Section 4.03 (including Section 4.03(c)). In no event shall this Section
4.03 be construed as prohibiting the Purchaser or any Purchaser Affiliates from taking any of the aforementioned actions with respect
to a Third Party that is an owner (“other entity”) of an interest in the Company or any of the Company Subsidiaries,
provided that (x) the Purchaser and the Purchaser Affiliates do not share Confidential Information received from the Company
in violation of this Agreement or the Confidentiality Agreement, and (y) such other entity does not form a group (as such term
is defined in Section 13(d)(3) of the Exchange Act) with either the Purchaser or any Purchaser Affiliate with respect to any securities
of the Company.


 


(d)          Nothing
in this Section 4.03 shall limit any action that may be taken by any Purchaser Affiliated Director acting solely as a director
or officer of the Company consistent with his or her fiduciary duties as a director or officer of the Company.


 




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Section 4.04         Securities
Laws. The Purchaser acknowledges and agrees that, as of the Closing Date, the Common Shares and the Preferred Shares (and the
Class A Shares or Alternative Preference Shares that are issuable upon conversion of the Preferred Shares) have not been registered
under the Securities Act or the securities laws of any state or province and that they may be sold or otherwise disposed of only
in one or more transactions registered under the Securities Act and, where applicable, such laws, or as to which an exemption from
the registration requirements of the Securities Act and, where applicable, the prospectus requirements of such laws, is available.
The Purchaser acknowledges that it is the responsibility of the Purchaser to determine the applicable resale restrictions and to
comply with such restrictions in connection with any resale, and that except as provided in Article V, the Purchaser has no right
to require the Company or any of its Subsidiaries to register the Common Shares, the Preferred Shares, the Class A Shares or Alternative
Preference Shares that are issuable upon conversion of the Preferred Shares.


 


Section 4.05         Regulatory
Approvals. The Company and the Purchaser acknowledge that one or more filings under the HSR Act, the Competition Act, the Investment
Canada Act or other antitrust laws may be necessary in connection with the issuance of Class A Shares upon conversion of the Preferred
Shares and Alternative Preference Shares. The Purchaser will promptly notify the Company if any such filing is required. To the
extent reasonably requested the Company and the Purchaser will use reasonable efforts to cooperate in timely making or causing
to be made all applications and filings under the HSR Act, Competition Act, Investment Canada Act or any other antitrust requirements
in connection with the issuance of Class A Shares upon conversion of the Preferred Shares and Alternative Preference Shares held
by the Purchaser in a timely manner and as required by the law of the applicable jurisdiction; provided that, notwithstanding
anything in this Agreement to the contrary, the Company shall not have any responsibility or liability for failure of Purchaser
or any of its Affiliates to comply with any applicable law. For as long as there are Preferred Shares and Alternative Preference
Shares outstanding and owned by Purchaser or any of its successors or assigns that succeed to Purchaser’s rights hereunder,
the Company shall as promptly as reasonably practicable provide (no more than four (4) times per calendar year) such information
regarding the Company and its Subsidiaries as such Person may reasonably request in order to determine what antitrust or foreign
investment requirements may exist with respect to any potential conversion of the Preferred Shares and Alternative Preference Shares.
The Purchaser shall be responsible for the payment of the filing fees associated with any such applications or filings.


 




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Section 4.06         Board
Nomination.


 


(a)          The
Company agrees (x) to appoint Mark Penn to the Board of Directors as the initial Purchaser Designee effective as of the Closing
and (y) to appoint to the Board of Directors as an additional Purchaser Designee another individual, selected by the Purchaser
within ten (10) Business Days after the Closing in accordance with Section 4.06(c) and who qualifies as an “independent director”
under the rules of NASDAQ, effective within ten (10) Business Days after such selection, and to take all necessary action at the
effective time of such appointment to increase the size of the Board of Directors by one (1). The Company agrees that, subject
to Section 4.06(c), the Purchaser shall have the right to nominate at each meeting of shareholders at which individuals will be
elected members of the Board of Directors a total of two (2) nominees of the Purchaser, one of whom must qualify as an “independent
director” under the rules of NASDAQ (for the avoidance of doubt, the Purchaser shall have a right to nominate two (2) members
to the Board of Directors if and only so long as the Purchaser does not fall below the Minimum Ownership Threshold (as defined
below) at any point in time). Notwithstanding the foregoing, the Purchaser shall not have a right to nominate any member to the
Board of Directors from and after such time as the Purchaser ceases to meet the Minimum Ownership Threshold. The Purchaser ceases
to meet the “Minimum Ownership Threshold” when the Purchaser ceases to Beneficially Own Class A Shares representing
at least 10% of the aggregate voting power of the outstanding Class A Shares, assuming exercise, conversion or exchange of all
outstanding securities (including the Preferred Shares, the Alternative Preference Shares and the Class B Shares) that are exercisable,
convertible or exchangeable for or into Class A Shares without regard to any limitation or restriction on exercise, conversion
or exchange or any issuance of additional securities of the Company after the Closing (other than securities issued or granted
under the Company’s employee or director employment, compensation, incentive and/or benefit plans, programs, policies, agreements
or other similar arrangements).


 


(b)          Subject
to the terms and conditions of this Section 4.06 and applicable law, the Company agrees to include each Purchaser Designee in its
slate of nominees for election as directors of the Company at each of the Company’s meetings of shareholders at which directors
are to be elected and use its reasonable best efforts to cause the election of each such Purchaser Designee to the Board of Directors
(which shall at a minimum be at least the same efforts expended to elect any other director to the Board of Directors). For the
avoidance of doubt, failure of the shareholders of the Company to elect any Purchaser Designee to the Board of Directors shall
not affect the right of the Purchaser to nominate directors for election pursuant to this Section 4.06 in any future election of
directors.


 


(c)          Each
Purchaser Designee must be reasonably acceptable to the Nominating and Corporate Governance Committee of the Board of Directors
(or any successor thereto) acting in good faith; provided, that the Company acknowledges that Mark Penn is deemed to satisfy
the requirements of, and be acceptable under, this sentence in the absence of any material circumstances arising after the date
of this Agreement, or in existence as of the date of this Agreement but not known to the Company prior to the date of this Agreement,
that in the good faith judgment of the Nominating and Corporate Governance Committee of the Board of Directors (or any successor
thereto) has a material and adverse impact thereon. Any Purchaser Designee nominated to succeed or replace Mark Penn (or any successor
or replacement thereto) must be an officer or employee of the Purchaser or any of its Affiliates (excluding for purposes of the
definition of Affiliates, any portfolio company of a Purchaser or any of its Affiliates, including any dedicated holding company
within the portfolio company structure). As a condition to any Purchaser Designee’s appointment to the Board of Directors
and nomination for election as a director of the Company at the Company’s annual meetings of shareholders (A) the Purchaser
and each Purchaser Designee must in all material respects provide to the Company (1) all information reasonably requested by the
Company that is required to be disclosed for directors, candidates for directors, and their affiliates and representatives in a
proxy statement or other filings under applicable law or regulation or stock exchange rules or listing standards, in each case,
relating to their nomination or election as a director of the Company or the Company’s operations in the ordinary course
of business and (2) information reasonably requested by the Company in connection with satisfying compliance and legal or regulatory
obligations, in each case, relating to their nomination or election as a director of the Company or the Company’s operations
in the ordinary course of business, with respect to the Purchaser, and the applicable Purchaser Designee, (B) each Purchaser Designee
must be qualified to serve as a director of the Company under the CBCA to the same extent as all other directors of the Company
(provided that a Purchaser Designee shall not be required to be a resident Canadian, within the meaning of the CBCA) and (C) each
Purchaser Designee must satisfy the requirements set forth in the Company’s Corporate Governance Guidelines, code of conduct
and securities trading policy (subject to Section 4.02), in each case as currently in effect (the “Specified Guidelines”)
with such changes thereto (or such successor policies) as are applicable to all other directors and as are not targeted towards
any Purchaser Designee, as are adopted in good faith by the Board of Directors, and as are consistent with clause (d) below. The
Company will make all information requests pursuant to this Section 4.06(c) in good faith in a timely manner that allows the Purchaser
and each Purchaser Designee a reasonable amount of time to provide such information, and will cooperate in good faith with the
Purchaser and each Purchaser Designee in connection with their efforts to provide the requested information.


 




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(d)          The
Purchaser acknowledges that at all times while serving as a member of the Board of Directors, each Purchaser Designee (A) will
refrain from serving on the board of directors or similar governing body, or serving as an officer or employee, of any Industry
Competitor (provided, however, that a Purchaser Designee may serve on the board of directors or similar governing body, or serve
as an officer or employee, of Purchaser or any Affiliate of Purchaser other than an Affiliate of Purchaser that is a Competitive
Portfolio Company) and each Purchaser Designee and officer or director of the Purchaser or its Affiliates will refrain from serving
on the board of directors or similar governing body, or serving as an officer or employee, of any Person (including Purchaser and
any Competitive Portfolio Company) under circumstances in which such service while a Purchaser Designee is serving as a member
of the Board of Directors would not comply with applicable law (as reasonably determined by counsel to the Purchaser or such Purchaser
Designee, after reasonable advance consultation with, and consideration in good faith the views of, counsel to the Company) or
if required or requested by any Governmental Entity, and (B) will be required to comply with all policies, procedures, processes,
codes, rules, standards and guidelines applicable to all non-executive members of the Board of Directors that (x) are included
in the Specified Guidelines as currently in effect with such changes (or such successor policies) as are applicable to all other
directors and as are not targeted towards any Purchaser Designee (and the Company acknowledges that changes to the Specified Guidelines
or adoption of successor policies by the Company that would limit the rights of a Purchaser Designee under clause (A) with respect
to serving on the board of directors or similar governing body, or serving as an officer or employee, of Purchaser or any Affiliate
of Purchaser that is not a Competitive Portfolio Company would presumptively be deemed targeted towards a Purchaser Designee),
or (y) relate to the confidentiality of Company business and information, including discussions or matters considered in meetings
of the Board of Directors or committees of the Board of Directors to the extent not disclosed publicly by the Company. Notwithstanding
the foregoing, for so long as a Purchaser Affiliated Director is on the Board of Directors, (i) any share ownership requirement
for any Purchaser Designee serving on the Board of Directors will be deemed satisfied by the securities owned by the Purchaser
and/or its Affiliates and under no circumstances shall any of such policies, procedures, processes, codes, rules, standards and
guidelines impose any restrictions on the Purchaser’s and/or its Affiliates’ transfers of securities pursuant to Article
V (except as otherwise provided therein with respect to Blackout Periods) and (ii) under no circumstances shall any policy, procedure,
code, rule, standard or guideline applicable to the Board of Directors be deemed violated by any Purchaser Designee (x) receiving
compensation from the Purchaser or any of its Affiliates, or (y) failing to offer his or her resignation from the Board of Directors
except as otherwise expressly provided in this Agreement or pursuant to any majority voting policy adopted by the Board of Directors,
and, in each case of (i) and (ii), it is agreed that any such policies in effect from time to time that purport to impose terms
inconsistent with this Section 4.06 shall not apply to the extent inconsistent with this Section 4.06 (but shall otherwise be applicable
to the Purchaser Designees). If the Specified Guidelines are in good faith changed in a manner that is not targeted towards the
Purchaser Designees and results in a Purchaser Designee no longer satisfying the Specified Guidelines in all material respects,
then the Purchaser agrees that it shall not nominate such Purchaser Designee at the next meeting of shareholders of the Company
at which the shareholders of the Company elect the Board of Directors.


 




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(e)          Subject
to the terms and conditions of this Section 4.06, if a vacancy on the Board of Directors is created as a result of a Purchaser
Designee’s death or resignation, in each case for whatever reason, or if the Purchaser desires to nominate a different individual
to replace any then-existing Purchaser Designee, then, at the request of the Purchaser, the Purchaser and the Company (acting through
the Board of Directors) shall work together in good faith to fill such vacancy or replace such nominee as promptly as reasonably
practical with a replacement Purchaser Designee subject to the terms and conditions hereof, and thereafter such individual shall
as promptly as reasonably practical be appointed to the Board of Directors to fill such vacancy and be nominated as a Company nominee
as a “Purchaser Designee” pursuant to this Section 4.06 (as applicable).


 


(f)           For
the avoidance of doubt, notwithstanding anything in this Agreement or the Articles of Amendment to the contrary, Stagwell Agency
Holdings LLC shall have the right, in connection with a transfer, of all the Shares issued to the Purchaser on the Closing Date
or, after conversion of such Preferred Shares, all the Common Shares and all of the Class A Shares and/or Alternative Preference
Shares issued upon conversion of such Preferred Shares, to a single Person who is reasonably acceptable to the Company (such acceptance
not to be unreasonably withheld, conditioned or delayed), to assign the rights of Stagwell Agency Holdings LLC under this Section
4.06 to such transferee Person pursuant to Section 6.07(iii) (it being understood that no rights under this Section 4.06(f) may
be assigned).


 


(g)          Each
Purchaser Designee will be entitled to receive similar reimbursement (including of travel expenses, if applicable), indemnification
and insurance coverage for his or her service as director as the other outside directors of the Company. For the avoidance of doubt,
no Purchaser Designee shall be entitled to receive any compensation for his or her service as a director of the Company. Subject
to Section 4.06(c), the Purchaser Designees may not be removed by the Board of Directors.


 




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Section 4.07         Certain
Tax Matters. Notwithstanding anything herein to the contrary, the Company shall have the right to deduct and withhold from
any payment, dividend or distribution made with respect to the Shares (or upon the redemption of the Shares or Alternative Preference
Shares or the issuance of Class A Shares or Alternative Preference Shares upon conversion of the Preferred Shares) such amounts
as are required to be deducted or withheld with respect to the making of such payment or distribution (or issuance) under any applicable
Tax law; provided that, prior to making any such deduction or withholding the Company shall provide notice to Purchaser
of its intent to withhold and shall provide Purchaser with a reasonable opportunity to eliminate, reduce or otherwise mitigate
any such deduction or withholding requirement and shall cooperate with the Purchaser in obtaining any available treaty relief.
To the extent that any amounts are so deducted or withheld, such deducted or withheld amounts shall be treated for all purposes
of this Agreement as having been paid to the person in respect of which such deduction or withholding was made. In the event the
Company previously remitted any amounts to a Governmental Entity on account of Taxes required to be deducted or withheld in respect
of any payment or distribution (or deemed distribution) on any shares without making a corresponding deduction or withholding from
amounts distributable in respect of the applicable shares, the Company shall be entitled to offset any such amounts against any
amounts otherwise payable in respect of such Shares (or the issuance of Class A Shares or Alternative Preference Shares upon conversion
of the Preferred Shares). Notwithstanding anything herein or in the Articles of Amendment to the contrary, the Company has no intent
under applicable law (including publicly available administrative statements) in effect on the date hereof to make any deduction
or withholding for Taxes in respect of a conversion of the Preferred Shares into Class A Shares pursuant to Sections 5(a) and 5(c)
of the Series 6 Articles of Amendment. The Company further agrees to cooperate with the Purchaser with regard to any other tax
reporting or compliance matters reasonably requested by the Purchaser in connection with the investment contemplated hereby.


 


Section 4.08         D&O
Indemnification / Insurance Priority Matters. The Company acknowledges and agrees that any Purchaser Affiliated Directors may
have certain rights to indemnification, advancement of expenses and/or insurance provided by the Purchaser, its member or manager
and/or their Affiliates (collectively, the “Purchaser Indemnitors”). The Company acknowledges and agrees that,
notwithstanding any other rights to indemnification that the Purchaser Indemnitors may have, the Company shall be the indemnitor
of first resort with respect to any indemnification, advancement of expenses and/or insurance provided in the Company’s articles
of amalgamation, bylaws and/or indemnification agreement (including Section 5.05 hereof) to any Purchaser Affiliated Director in
his or her capacity as a director of the Company or any of its Subsidiaries (such that the Company’s obligations to such
indemnitees in their capacities as directors are primary and any obligation of the Purchaser Indemnitors to advance expenses or
to provide indemnification or insurance for the same expenses or liabilities incurred by such indemnitees are secondary). Such
indemnitees shall, in their capacities as directors, be entitled to all the same rights to indemnification and advancement of expenses
and entitled to insurance as provided to any other directors of the Company (including to the extent provided under the articles
of amalgamation and/or bylaws of the Company as in effect from time to time, without regard to any rights such indemnitees may
have against the Purchaser Indemnitors). No advancement or payment by the Purchaser Indemnitors on behalf of such indemnitees with
respect to any claim for which such indemnitees have sought indemnification, advancement of expenses or insurance from the Company
in their capacities as directors shall affect the foregoing and the Purchaser Indemnitors shall have a right of contribution and/or
be subrogated to the extent of such advancement or payment to all of the rights of recovery of such indemnitees against the Company.


 


Section 4.09         Conversion
Price Matters. The Conversion Price on the Closing Date will equal $5.00.


 




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Section 4.10         Voting.
During the Standstill Period, (a) the Purchaser shall take such action (including, if applicable, through the execution of one
or more written consents if shareholders of the Company are requested to vote through the execution of an action by written consent
in lieu of any such annual or special meeting of shareholders of the Company) at each meeting of the shareholders of the Company
as may be required so that all issued and outstanding Company Common Shares Beneficially Owned, directly or indirectly, by it and/or
by any Purchaser Affiliate (other than Company Common Shares over which it or any Purchaser Affiliate is the Beneficial Owner solely
by reason of the fact that it is the Receiving Party to a Derivative Contract and in respect of which neither it nor any Purchaser
Affiliate has voting power) are voted in the same manner (“for,” “against,” “withheld,” “abstain”
or otherwise) as recommended by the Board of Directors to the other holders of Company Common Shares in connection with any matter
submitted to such holders for a vote (including with respect to director elections), and (b) the Purchaser shall, and shall (to
the extent necessary to comply with this Section 4.10) cause any Purchaser Affiliates holding Subject Securities to be present,
in person or by proxy, at all meetings of the shareholders of the Company so that all issued and outstanding Company Common Shares
Beneficially Owned by it or them from time to time may be counted for the purposes of determining the presence of a quorum and
voted in accordance with the preceding clause (a) at such meetings (including at any adjournments or postponements thereof); provided
that notwithstanding the foregoing this Section 4.10 shall not apply to, and the Purchaser shall not be obligated to vote in accordance
with the recommendation of the Board of Directors in connection with, a vote (i) to increase or decrease the number of authorized
Preferred Shares, or increase the maximum number of authorized shares of a class having rights or privileges on parity with or
superior to the Preferred Shares, (ii) to effect an exchange, reclassification or cancellation of all or part of the Preferred
Shares, (iii) to add, change or remove the rights, privileges, restrictions or conditions attached to the Preferred Shares, (iv)
to increase the rights or privileges of any class of shares having rights or privileges on parity with or superior to the Preferred
Shares, (v) to create a new class of shares on parity with or superior to the Preferred Shares, (vi) to make any class of shares
having rights or privileges inferior to the Preferred Shares of such class on parity with or superior to the Preferred Shares,
(vii) to effect an exchange or create a right of exchange of all or part of the shares of another class into the Preferred Shares,
(viii) to materially constrain the issue, transfer or ownership of the Preferred Shares or (ix) that, in the good faith judgment
of the Purchaser, would be materially contrary to the interests of, or have a material and adverse impact on, the Purchaser and
its Affiliates, taken as a whole. The foregoing provision shall also apply to the execution by such Persons of any written consent
in lieu of a meeting of holders of Company Common Shares.


 




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Section 4.11         Participation
Rights. Until the Purchaser ceases to meet the Minimum Ownership Threshold, whenever the Company proposes to issue any Additional
Securities that are not Excluded Securities (such proposed issuance, an “Additional Investment”), the Company
will consult with the Purchaser reasonably in advance of undertaking such issuance and, if and only if the Purchaser notifies the
Company within 5 Business Days following such consultation of its preliminary interest in receiving an offer to participate in
such issuance (which indication shall not be binding upon the Purchaser), the Company will provide written notice of such proposed
issuance to the Purchaser (an “Offer Notice”) prior to the proposed date of the purchase agreement, investment
agreement or other agreement (the “Additional Investment Agreement”). Each Offer Notice shall include the applicable
purchase price per security for such Additional Investment, the aggregate amount of the proposed Additional Investment and the
proposed closing date and other material terms and conditions of such Additional Investment, which may include a bona fide minimum
and maximum amount of the Additional Investment and the proposed closing date. The Offer Notice shall constitute the Company’s
offer to issue such Additional Securities to the Purchaser substantially on the terms and conditions specified in the Offer Notice,
which offer shall be irrevocable for 5 Business Days following the date the Offer Notice is received by the Purchaser (the “Participation
Notice Period”). The Purchaser may elect to purchase up to its Pro Rata Share of Additional Securities, on the same terms
and at the same price as such Additional Securities are sold to other investors in such Additional Investment. If the Purchaser
elects to purchase Additional Securities in the Additional Investment specified in the Offer Notice, the Purchaser shall deliver
to the Company during the Participation Notice Period a written notice stating the aggregate amount of the proposed Additional
Investment that the Purchaser offers to purchase, not to exceed the Purchaser’s Pro Rata Share of such Additional Investment
(the “Participation Notice”). “Pro Rata Share” means, with respect to the Purchaser, the
quotient of the number of Class A Shares Beneficially Owned by the Purchaser on the date of an Offer Notice divided by the number
of all outstanding Class A Shares on the date of such Offer Notice, assuming exercise, conversion or exchange of all outstanding
securities (including the Preferred Shares, the Alternative Preference Shares and the Class B Shares) that are exercisable, convertible
or exchangeable for or into Class A Shares (other than securities exercisable, convertible or exchangeable for or into Class A
Shares that are issued or granted under the Company’s employee or director employment, compensation, incentive and/or benefit
plans, programs, policies, agreements or other similar arrangements), without regard to any limitation or restriction on exercise,
conversion or exchange. If the Purchaser does not deliver a Participation Notice during the Participation Notice Period (or if,
prior to the expiration of the Participation Notice Period, the Purchaser delivers to the Company a written notice declining to
participate in the Additional Investment specified in the Offer Notice), the Purchaser shall be deemed to have waived its right
to participate in such Additional Investment under this Section 4.11 and the Company shall thereafter be free to issue during the
60 Business Day period following the expiration of the Participation Notice Period (or the receipt by the Company of a written
notice from the Purchaser declining to participate in such Additional Investment) such proposed Additional Investment to one or
more third parties on terms and conditions no more favorable to any such third party than those set forth in the Offer Notice,
unless otherwise agreed by the Purchaser and the Company. Any obligation of the Company and the Purchaser to participate in any
Additional Investment shall in all cases be conditioned on (i) applicable antitrust clearance or approval under antitrust or other
applicable law and (ii) satisfaction of all other legal requirements, with the closing date for such purchase of Additional Securities
by the Purchaser not to occur until at least 5 Business Days after the Purchaser’s receipt of such clearance or approval
and satisfaction of such other legal requirements, unless otherwise agreed by the Purchaser and the Company, each acting reasonably.
Notwithstanding anything herein to the contrary, the Purchaser shall not have the right to make any Additional Investment to the
extent that consummation of such Additional Investment would violate the rules of NASDAQ or such other stock exchange on which
the Company Common Shares are then listed. The issuance of “Additional Securities” means the issuance of any
common shares or preference shares of the Company. The issuance of “Excluded Securities” means any issuance
of (i) Additional Securities as initial and/or deferred consideration to the selling Persons in an acquisition by the Company or
its Subsidiaries, (ii) Additional Securities issued to the Company or its Subsidiaries, (iii) Additional Securities to a third-party
financial institution in connection with a bona fide borrowing by the Company or its Subsidiaries, (iv) Additional Securities to
the Company’s directors, employees, advisors or consultants (including as a result of the exercise of any option to subscribe
for, purchase or otherwise acquire Class A Shares or upon the vesting or delivery of any award of restricted stock units (including
performance-based restricted stock units)), (v) Additional Securities in connection with any stock split, stock combination, stock
dividend, distribution or recapitalization, (vi) Additional Securities issued upon conversion or exchange of, or pursuant to payment-in-kind
provisions of, securities outstanding as of the date thereof, the Preferred Shares or securities issued after the date hereof that
were Excluded Securities or were Additional Securities subject to this Section 4.11, (vii) Additional Securities in a bona fide
underwritten public offering (including a marketed “Rule 144A” offering of debt securities through one or more initial
purchasers) and (viii) Additional Securities issued in connection with a strategic partnership or commercial arrangement, in each
case entered into primarily to enhance the competitiveness of the Company’s products, services, operations, processes, or
sourcing, other than (x) with a private equity firm or similar financial institution or (y) an issuance whose primary purpose is
the provision of financing. If the Purchaser elects to purchase the Additional Securities pursuant to this Section 4.11, the Purchaser
shall make any filings required in connection with such participation under antitrust or other applicable law promptly following
the delivery to the Company of the corresponding Participation Notice and shall use reasonable efforts to obtain applicable antitrust
clearance and/or approval under antitrust or other applicable laws.


 




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Section 4.12         Consent
Rights. Until the Purchaser ceases to hold Preferred Shares representing at least 5% of the aggregate voting power of the outstanding
Class A Shares, assuming exercise, conversion or exchange of all outstanding securities (including the Preferred Shares, the Alternative
Preference Shares and the Class B Shares) that are exercisable, convertible or exchangeable for or into Class A Shares, without
regard to any limitation or restriction on exercise, conversion or exchange or any issuance of additional securities of the Company
after the Closing (other than securities issued or granted under the Company’s employee or director employment, compensation,
incentive and/or benefit plans, programs, policies, agreements or other similar arrangements), the Company shall not become party
to a transaction that constitutes a Fundamental Change (other than (A) a Fundamental Change not approved by the Board of Directors
prior to the consummation thereof or (B) a Qualifying Transaction). A “Qualifying Transaction” has the meaning
assigned to it in the Series 6 Articles of Amendment.


 


Section 4.13         Qualifying
Transactions.


 


(a)          The
Purchaser agrees that during any period in which it holds Preferred Shares, in connection with any Qualifying Transaction approved
by the Board of Directors for which a meeting of any shareholders of the Company is called (and at every adjournment or postponement
thereof) or for which action or approval by written consent of shareholders of the Company is requested, the Purchaser shall, and
shall cause the holder of record of any securities of the Company Beneficially Owned by the Purchaser on any applicable record
date to, vote all securities of the Company Beneficially Owned by the Purchaser on any applicable record date, to the extent such
securities are entitled to be voted, (i) in favor of the approval and adoption of such Qualifying Transaction whether consummated
in one or a series of related transactions, which approval shall include all such related transactions and (ii) in opposition to
any action that is intended, or would reasonably be expected, to impede, delay or adversely affect a Qualifying Transaction. Solely
in connection with the preceding sentences of this Section 4.13(a), in the event that a meeting of shareholders of the Company
is held for the purposes of approving a Qualifying Transaction and only so long as the Purchaser holds Preferred Shares, the Purchaser
shall appear at such meeting (and at every adjournment or postponement thereof) or otherwise cause all securities of the Company
Beneficially Owned by the Purchaser on any applicable record date to be counted as present thereat for purposes of establishing
a quorum.


 




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(b)          During
any period in which the Purchaser holds Preferred Shares, the Purchaser shall not, and shall cause any Purchaser Affiliates holding
Subject Securities not to, directly or indirectly, with respect to any Qualifying Transaction:


 


(i)          deposit
any securities of the Company in a voting trust;


 


(ii)         grant
any proxies with respect to any securities of the Company; or


 


(iii)        subject
any securities of the Company to any arrangement with respect to the voting thereof, other than agreements entered into with the
Company.


 


(c)          During
any period in which the Purchaser holds Preferred Shares, the Purchaser waives, and agrees not to assert or perfect, any rights
of appraisal or rights to dissent from a Qualifying Transaction that the Purchaser may have by virtue of ownership of securities
of the Company.


 


(d)          The
Purchaser agrees that during any period in which the Purchaser holds Preferred Shares, the Purchaser shall tender (and shall not
withdraw), or cause to be tendered (and not withdrawn), all securities of the Company Beneficially Owned by the Purchaser into
any exchange offer or offer to purchase such securities by any Person in connection with one or more transactions that constitute
a Qualifying Transaction, but subject to the completion of such Qualifying Transaction (any such offer, a “Minimum Return
Tender/Exchange Offer”). During any period in which the Purchaser holds Preferred Shares, no later than five (5) Business
Days prior to the expiration date of any such Minimum Return Tender/Exchange Offer, the Purchaser shall (i) deliver to the depositary
designated in the Minimum Return Tender/Exchange Offer all documents or instruments required to be delivered pursuant to the terms
of the Minimum Return Tender/Exchange Offer and Section 14d-2 of the Exchange Act, and/or (b) instruct its broker or such other
person that is the holder of record of any securities of the Company Beneficially Owned by the Purchaser to tender such securities
pursuant to the terms and conditions of the Minimum Return Tender/Exchange Offer.


 


Section 4.14         Gross-Up
for Canadian Withholding Tax.


 


(a)          If
the Company is required by applicable law to deduct any Canadian Withholding Tax arising as a result of (i) a deemed dividend under
the Income Tax Act (Canada) that arises on the redemption of Preferred Shares pursuant to Section 6 of the Series 6 Articles
of Amendment (a “Qualifying Redemption”), or (ii) an Additional Dividend paid following a Specified Event (a
“Qualifying Dividend”), then (i) the Company shall pay an additional amount (the “Additional Amount”)
such that the net amount payable on the Qualifying Redemption or Qualifying Dividend by the Company after making or allowing for
all required payments for Canadian Withholding Tax is equal to the amount the Purchaser would have received had no payments for
Canadian Withholding Tax been required, (ii) the Company shall make any such deductions required to be made by it under applicable
law and (iii) the Company shall timely pay the full amount required to be deducted to the relevant Governmental Entity in accordance
with applicable law. The Company shall indemnify the Purchaser for any such Canadian Withholding Tax arising on a Qualifying Redemption
or Qualifying Dividend.


 




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(b)          The
Purchaser shall cooperate with the Company and take all steps available to reduce, to the maximum extent possible, the Additional
Amounts and indemnity amounts that are required to be paid in respect of any Qualifying Redemption or Qualifying Dividend, including
any reduction that may arise from an exemption from or reduction of withholding tax under the law of the jurisdiction in which
the Purchaser is resident for tax purposes, or any treaty to which such jurisdiction is a party. Such cooperation includes, but
is not limited to, the Purchaser’s delivery to the Company, as requested by the Company, of such properly completed and executed
documentation prescribed by applicable law as will permit such payments to be made without Canadian Withholding Tax or at a reduced
rate of Canadian Withholding Tax. In addition, the Purchaser, if requested by the Company, shall deliver such other documentation
prescribed by applicable law or reasonably requested by the Company as will enable the Company to determine whether or not such
Purchaser is subject to Canadian Withholding Tax or the amount of such Canadian Withholding Tax.


 


(c)          Notwithstanding
Section 4.14(a), any Additional Amount and any indemnity amounts payable pursuant to Section 4.14(a) shall not exceed the amount
that the Purchaser would be required to pay as an Additional Amount or indemnity amount if the rate of Canadian Withholding Tax
applicable to any Qualifying Dividend or deemed dividend arising under the Income Tax Act (Canada) on a Qualifying Redemption was
fifteen percent (15%). The Company shall be entitled to reduce the amount payable to the Purchaser on a Qualifying Redemption and
Qualifying Dividend by any Canadian Withholding Tax that applies to a deemed dividend or dividend, as the case may be, in excess
of 15%, and will not be required to pay any Additional Amounts or indemnify the Purchaser in respect of such reduction.


 


(d)          If
the Purchaser has received a refund of any Canadian Withholding Tax as to which it has been indemnified by the Company or with
respect to which the Company has paid Additional Amounts pursuant to this Section 4.14 or that, because of the payment of such
Canadian Withholding Tax, the Purchaser has benefited from a reduction in Taxes otherwise payable by it, it shall pay to the Company
an amount equal to such refund or reduction (but only to the extent of the amounts paid by the Company under this Section 4.14
with respect to the Canadian Withholding Tax giving rise to such refund or reduction). The Purchaser shall take all steps necessary
to claim any available refunds, reductions or credits, including filing all applicable Tax Returns and diligently applying for
and pursuing any available refunds.


 


(e)          The
provisions of this Section 4.14 shall terminate upon assignment or transfer of the Purchaser’s rights under this Agreement,
and no transferee of the Preferred Shares shall be entitled to receive any Additional Amounts from the Company or otherwise be
indemnified by the Company for any Canadian Withholding Tax.


 




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(f)           Notwithstanding
Section 9 of the Series 6 Articles of Amendment and Section 7 of the Series 7 Articles of Amendment, Purchaser shall not be responsible
for withholding taxes under Part XIII of the Income Tax Act (Canada), nor have any obligation to indemnify or hold harmless the
Company, in respect of any amounts for which the Company is obligated to pay an Additional Amount.


 


Section 4.15         Stated
Capital. The Company agrees that it shall, upon conversion from time to time of the Preferred Shares into Class A Shares pursuant
to Sections 5(a) and 5(c) of the Series 6 Articles of Amendment, take all steps permitted under applicable Law and within the control
of the Company to ensure that the aggregate paid-up capital (within the meaning of the Income Tax Act (Canada)) of such
Class A Shares does not exceed the aggregate paid-up capital of such Preferred Shares immediately prior to their conversion.


 


Section 4.16         Additional
Agreements.


 


(a)          The
Company agrees that it will not enter into any agreement that contains a non-competition or non-solicitation covenant that binds
the Purchaser or any Purchaser Affiliate (other than any Purchaser Affiliate who, from time to time, is an officer or an employee
of the Company or any of its Subsidiaries, in such capacity).


 


(b)          Nothing
in this Agreement, in the articles of amalgamation or bylaws of the Company or any other agreement entered into from time to time
by the Company or any of the Company Subsidiaries with the Purchaser or its Affiliates shall create a fiduciary duty of the Purchaser
or any of its Affiliates (other than a Purchaser Affiliated Director or any Purchaser Affiliate who, from time to time, is an officer
or an employee of the Company or any of its Subsidiaries, in such capacity) to the Company or its stockholders.


 


(c)          The
Company acknowledges and agrees that, subject to compliance with (i) the other covenants and agreements set forth in this Agreement
and (ii) applicable law, neither Purchaser nor any of its Affiliates shall have any liability for any claim based on, in respect
of, or by reason of, (x) investment by Purchaser or its Affiliates in, or acquisition by Purchaser or its Affiliates of, a Competitive
Portfolio Company, and actions taken by any manager, partner, director, officer, employee, or representative of Purchaser or its
Affiliates to assist any such Competitive Portfolio Company, or (y) breach of fiduciary duty (other than breach of fiduciary duty
by a Purchaser Affiliated Director or any Purchaser Affiliate who, from time to time, is an officer or an employee of the Company
or any of its Subsidiaries, in such capacity), including with respect to business opportunities of the Company or its Subsidiaries.
Nothing in this Section 4.16 shall be deemed to relieve Purchaser of liability for any breach of any representation, warranty,
covenant or agreement set forth in this Agreement.


 


Section 4.17         Further
Information. While a Purchaser Designee is serving on the Board of Directors and the Purchaser continues to own Common Shares,
Preferred Shares or Class A Shares issued on conversion thereof, the Company shall keep the Purchaser informed, on a reasonably
current basis of, and shall reasonably cooperate with the Purchaser and its Affiliates in connection with, any events, discussions,
notices or changes with respect to any tax, criminal or regulatory investigation or action involving the Company or any of its
Subsidiaries that is material to the Company and its Subsidiaries, taken as a whole, except (i) in the case of attorney client
privilege or (ii) as required by law or requested by the applicable regulatory or governmental authority.


 




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Section 4.18         Restricted
Persons Procedures. Each of the Purchaser and the Company will adopt and maintain policies and procedures in such form as shall
be approved by the other party (such approval not to be unreasonably withheld, delayed or conditioned) in consultation with the
parties’ respective outside legal counsels, and once adopted, will not amend such policies and procedures except as shall
be approved by the other party (such approval not to be unreasonably withheld, delayed or conditioned) in consultation with the
parties’ respective outside legal counsels, with respect to (i) disclosure or dissemination of Competitively Sensitive Information
to any Person who is serving as a director, officer, employee or other representative of the Company or its Subsidiaries, including
Mark Penn (such Persons, “Restricted Persons”); and (ii) the participation of Restricted Persons in (x) the
sourcing or evaluation of customer opportunities for Purchaser’s Competitive Portfolio Companies, or (y) investments or acquisitions
for the Company or its Subsidiaries, on the one hand, or Purchaser or its Affiliates, on the other hand (such policies and procedures,
the “Restricted Persons Procedures”).


 


ARTICLE
V


 


REGISTRATION
RIGHTS


 


Section 5.01         Registration
Statement.


 


(a)          The
Company will use reasonable efforts to prepare and file and use reasonable efforts to cause to be declared effective or otherwise
become effective pursuant to the Securities Act in each case no later than the first anniversary of the Closing Date (the “Target
Registration Date”) a Registration Statement in order to provide for resales of Registrable Securities to be made on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act. In addition, the Company will from time to time use
reasonable efforts to file such additional Registration Statements to cover resales of any Registrable Securities that are not
registered for resale pursuant to a pre-existing Registration Statement and will use its reasonable efforts to cause such Registration
Statement to be declared effective or otherwise to become effective under the Securities Act and, subject to Section 5.02, will
use its reasonable efforts to keep the Registration Statement continuously effective under the Securities Act at all times until
the Registration Termination Date. Any Registration Statement filed pursuant to this Article V shall cover only Registrable Securities,
shall be on Form S-3 (or a successor form) if the Company is eligible to use such form, and shall be an automatic shelf registration
statement (as defined in Rule 405 under the Securities Act), if the Company is eligible to use an automatic shelf registration
statement.


 


(b)          Subject
to the provisions of Section 5.02 and further subject to the availability of a Registration Statement on Form S-3 (or any successor
form thereto) to the Company pursuant to the Securities Act and the rules and interpretations of the SEC, the Company will use
its reasonable efforts to keep the Registration Statement (or any replacement Registration Statement) continuously effective until
the earlier of (such earlier date, the “Registration Termination Date”): (i) the date on which all Registrable
Securities covered by the Registration Statement have been sold thereunder; (ii) there otherwise cease to be any Registrable Securities;
and (iii) the 6th anniversary of the Closing Date.


 




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(c)          Notwithstanding
anything herein to the contrary and subject to Section 5.02(e), during such period of time from and after the Target Registration
Date that the Company ceases to be eligible to file or use a Registration Statement on Form S-3 (or any successor form thereto),
upon the written request of any holder of Registrable Securities, the Company shall use its reasonable efforts to file a Registration
Statement on Form S-1 (or any successor form) under the Securities Act covering the Registrable Securities of the requesting party
and use reasonable efforts to cause such Registration Statement to be declared effective pursuant to the Securities Act as soon
as reasonably practicable after filing thereof and file and cause to become effective such amendments thereto as are necessary
in order to keep such Registration Statement continuously available. Each such written request must specify the amount and intended
manner of disposition of such Registrable Securities; provided, that the minimum market value of such Registrable Securities
shall be $25,000,000. When the Company regains the ability to file a Registration Statement on Form S-3 covering the Registrable
Securities it shall as promptly as practicable do so in accordance with Section 5.01(a). The obligations of the Company under this
Section 5.01(c) shall not impact the obligations of the Company under Section 5.01(a) which shall continue to be in force.


 


Section 5.02         Registration
Limitations and Obligations.


 


(a)          Subject
to Section 5.01, the Company will use reasonable efforts to prepare such supplements or amendments (including a post-effective
amendment), if required by applicable law, to each applicable Registration Statement and file any other required document so that
such Registration Statement will be Available at all times during the period for which such Registration Statement is, or is required
pursuant to this Agreement to be, effective; provided, that no such supplement, amendment or filing will be required during
a Blackout Period. In order to facilitate the Company’s determination of whether to initiate a Blackout Period, the Purchaser
shall give the Company notice of a proposed sale of Registrable Securities pursuant to the Registration Statement at least two
(2) Business Days (or, if two Business Days is not practicable, one (1) Business Day) prior to the proposed date of sale (which
notice shall not bind the Purchaser to make any sale).


 


(b)          Notwithstanding
anything to the contrary contained in this Agreement, the Company shall be entitled, from time to time, by providing written notice
to the holders of Registrable Securities, to require such holders of Registrable Securities to suspend the use of the prospectus
for sales of Registrable Securities under the Registration Statement during any Blackout Period. In the event of a Blackout Period,
the Company shall (x) deliver to the holders of Registrable Securities a certificate signed by the chief executive officer, chief
financial officer or general counsel of the Company confirming that the conditions described in the definition of Blackout Period
are met (but which certificate need not specify the nature of the event causing such conditions to have been met), which certificate
shall contain an approximation of the anticipated delay, and (y) notify each holder of Registrable Securities promptly upon each
of the commencement and the termination of each Blackout Period, which notice of termination shall be delivered to each holder
of Registrable Securities no later than the close of business of the last day of the Blackout Period. In connection with the expiration
of any Blackout Period and without any further request from a holder of Registrable Securities, the Company to the extent necessary
and as required by applicable law shall as promptly as reasonably practicable prepare supplements or amendments, including a post-effective
amendment, to the Registration Statement or the prospectus, or any document incorporated therein by reference, or file any other
required document so that the Registration Statement will be Available. A Blackout Period shall be deemed to have expired when
the Company has notified the holders of Registrable Securities that the Blackout Period is over and the Registration Statement
is Available. Notwithstanding anything in this Agreement to the contrary, the absence of an Available Registration Statement at
any time from and after the Target Registration Date shall be considered a Blackout Period and subject to the limitations therein.


 




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(c)          At
any time that a Registration Statement is effective and prior to the Registration Termination Date, if a holder of Registrable
Securities delivers a notice to the Company (a “Take-Down Notice”) stating that it intends to sell Registrable
Securities with a market value of at least $25,000,000 (provided that, if Purchaser and its Affiliates do not own Registrable Securities
with a market value of at least $25,000,000, they shall be permitted to deliver a Take-Down Notice to sell all of the Registrable
Securities held by them (but such amount may not in any case be less than $10,000,000), in each case, pursuant to the Registration
Statement, then, the Company shall amend or supplement the Registration Statement as may be necessary and to the extent required
by law so that the Registration Statement remains Available in order to enable such Registrable Securities to be distributed in
an Underwritten Offering (subject to Section 5.02(b)). In connection with any Underwritten Offering of Registrable Securities for
which a holder delivers a Take-Down Notice and satisfies the dollar thresholds set forth in the first sentence above in this Section
5.02(c), and where the Take-Down Notice contemplates reasonable and customary marketing efforts not to exceed twenty-four (24)
hours by the Company and the underwriters, the Company will use reasonable efforts to cooperate and make its senior officers available
for participation in such marketing efforts (which marketing efforts will not, for the avoidance of doubt, include a “road
show” requiring such officers to travel outside of the city in which they are primarily located). The holder of Registrable
Securities that delivered the applicable Take-Down Notice shall select the underwriter(s) for each Underwritten Offering. Such
holder shall determine the pricing of the Registrable Securities offered pursuant to any such Registration Statement, including
the underwriting discount and fees payable by such holder to the underwriters in such Underwritten Offering. Such holder shall
reasonably determine the timing of any such registration and sale. Such holder shall determine the applicable underwriting discount
and other financial terms, and the holder of the Registrable Securities participating in the Underwritten Offering shall be solely
responsible for all such discounts and fees payable to such underwriters in such Underwritten Offering for the Registrable Securities
sold by such holders. Without the consent of the applicable holder of Registrable Securities subject to an Underwritten Offering,
no Underwritten Offering pursuant to this Agreement shall include any securities other than Registrable Securities.


 


(d)          Notwithstanding
anything herein to the contrary, (i) if holders of Registrable Securities engage or propose to engage in a “distribution”
(as defined in Regulation M under the Exchange Act) of Registrable Securities, such holders shall discuss the timing of such distribution
with the Company reasonably prior to commencing such distribution, and (ii) such distribution must not be for Registrable Securities
with a market value of less than $25,000,000 (provided that, if collectively Purchaser and its Affiliates do not own Registrable
Securities with a market value of at least $25,000,000, they shall be permitted to engage in such distribution with respect to
all of the Registrable Securities held by them (for so long as they collectively hold Registrable Securities with a market value
of at least $10,000,000)).


 




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(e)          Notwithstanding
anything herein to the contrary, in no event shall the Company be obligated to take any action to effect (i) more than two (2)
Underwritten Offerings initiated by holders of Registrable Securities in any consecutive 12-month period, or (ii) more than three
(3) Underwritten Offerings in total.


 


Section 5.03         Registration
Procedures.


 


(a)          If
and whenever the Company is required to use reasonable efforts to effect the registration of any Registrable Securities under the
Securities Act and in connection with any distribution of Registered Securities pursuant thereto as provided in this Agreement
(including any sale referred to in any Take-Down Notice), the Company shall as promptly as reasonably practicable, subject to the
other provisions of this Agreement:


 


(i)          subject
to the provisions of Section 5.01(a), use reasonable efforts to prepare and file with the SEC a Registration Statement to effect
such registration in accordance with the intended method or methods of distribution of such securities and thereafter use reasonable
efforts to cause such Registration Statement to become and remain effective pursuant to the terms of this Article V; provided,
however, that the Company may discontinue any registration of its securities which are not Registrable Securities at any time prior
to the effective date of the Registration Statement relating thereto; provided, further, that before filing such registration statement
or any amendments or supplements thereto, including any prospectus supplements in connection with a sale referred to in a Take-Down
Notice (but excluding amendments and supplements that do nothing more than name Selling Holders (as defined below) and provide
information with respect thereto), the Company will furnish to the holders which are including Registrable Securities in such registration
(“Selling Holders”) and the lead managing underwriter(s), if any, copies of all such documents proposed to be
filed, which documents will be subject to the review and reasonable comment (which comments will be considered in good faith by
the Company) of the counsel (if any) to such holders and counsel (if any) to such underwriter(s), and other documents reasonably
requested by any such counsel, including any comment letters from the SEC, and, if requested by any such counsel, provide such
counsel and the lead managing underwriter(s), if any, reasonable opportunity to participate in the preparation of such Registration
Statement and each prospectus (including any prospectus supplement) included or deemed included therein and such other opportunities
to conduct a customary and reasonable due diligence investigation (in the context of a registered underwritten offering) of the
Company, including reasonable access to (including responses to any reasonable inquiries by the lead managing underwriter(s) and
their counsel) the Company’s books and records, officers, accountants and other advisors, provided that the same is not disruptive
to the business of the Company; provided that such persons shall first agree in writing with the Company that any information that
is reasonably designated by the Company as confidential at the time of delivery shall be kept confidential by such persons subject
to customary exceptions;


 




    	 	45	 



     


    

  


(ii)         subject
to Section 5.02, prepare and file with the SEC such amendments and supplements to such Registration Statement and the prospectus
used in connection therewith as may be necessary and to the extent required by applicable law to keep such Registration Statement
effective and Available pursuant to the terms of this Article V;


 


(iii)        if
requested by the lead managing underwriter(s), promptly include in a prospectus supplement such information as the lead managing
underwriter(s), if any, and such holders may reasonably request in order to permit the intended method of distribution of such
securities and make all required filings of such prospectus supplement or such post-effective amendment as soon as reasonably practicable
after the Company has received such request; provided, however, that the Company shall not be required to take any
actions under this Section 5.03(a)(iii) that are not, in the opinion of counsel for the Company, in compliance with applicable
law;


 


(iv)        furnish
to the Selling Holders and each underwriter, if any, of the securities being sold by such Selling Holders such number of conformed
copies of such Registration Statement and of each amendment and supplement thereto, such number of copies of the prospectus and
any prospectus supplement contained in or deemed part of such Registration Statement (including each preliminary prospectus supplement)
and each free writing prospectus (as defined in Rule 405 of the Securities Act) (a “Free Writing Prospectus”)
utilized in connection therewith and any other prospectus filed under Rule 424 under the Securities Act, in conformity with the
requirements of the Securities Act, and such other documents as such Selling Holders and underwriter(s), if any, may reasonably
request in order to facilitate the public sale or other disposition of the Registrable Securities owned by such Selling Holders;


 


(v)         if
such Registrable Securities are Class A Shares, use reasonable efforts to cause such Class A Shares to be listed on NASDAQ (or
if the Class A Shares are no longer listed on NASDAQ, on such other national securities exchange on which the Class A Shares may
then be listed), provided that, notwithstanding any other provision of this Agreement, the Company shall not be required to seek
or obtain any shareholder approval in order to satisfy any stock exchange requirements in connection with such listing;


 


(vi)        use
reasonable efforts to provide and cause to be maintained a transfer agent and registrar (which may be the Company) for all Registrable
Securities covered by such Registration Statement from and after a date not later than the effective date of such Registration
Statement;


 




    	 	46	 



     


    

 


(vii)       as
promptly as practicable notify in writing the holders of Registrable Securities and the underwriters, if any, of the following
events: (A) the filing of the Registration Statement, any amendment thereto, the prospectus or any prospectus supplement related
thereto or post-effective amendment to such Registration Statement or any Free Writing Prospectus utilized in connection therewith,
and, with respect to such Registration Statement or any post-effective amendment thereto, when the same has become effective; (B)
any request by the SEC or any other U.S. or state governmental authority for amendments or supplements to such Registration Statement
or the prospectus; (C) the issuance by the SEC of any stop order suspending the effectiveness of such Registration Statement or
the initiation of any proceedings by any person for that purpose; (D) the receipt by the Company of any notification with respect
to the suspension of the qualification of any Registrable Securities for sale under the securities or “blue sky” laws
of any jurisdiction or the initiation or threat of any proceeding for such purpose; (E) if at any time the representations and
warranties of the Company contained in any agreement (including any underwriting agreement) related to such registration cease
to be true and correct in any material respect; and (F) upon the happening of any event that makes any statement made in such Registration
Statement or related prospectus or any document incorporated or deemed to be incorporated therein by reference untrue in any material
respect, or that requires the making of any changes in such registration statement, prospectus or documents so that, in the case
of such Registration Statement, it will not contain any untrue statement of a material fact or omit to state any material fact
required to be stated therein or necessary to make the statements therein not misleading, and that in the case of the prospectus,
it will not contain any untrue statement of a material fact or omit to state any material fact necessary in order to make the statements
therein, in light of the circumstances under which they were made, not misleading; provided, in the case of clause (F), that such
notice need not include the nature or details concerning such event;


 


(viii)      use
reasonable efforts to obtain the withdrawal of any order suspending the effectiveness of such Registration Statement, or the lifting
of any suspension of the qualification (or exemption from qualification) of any of the Registrable Securities for sale in any jurisdiction
at the earliest reasonable practicable date, except that the Company shall not for any such purpose be required to (A) qualify
generally to do business as a foreign corporation or as a dealer in securities in any jurisdiction wherein it would not but for
the requirements of this clause (viii) be obligated to be so qualified, (B) subject itself to taxation in any such jurisdiction
or (C) file a general consent to service of process in any such jurisdiction;


 


(ix)         cooperate
with each seller of Registrable Securities and each underwriter or agent participating in the disposition of such Registrable Securities
and their respective counsel in connection with any filings required to be made with the Financial Industry Regulatory Authority,
Inc.;


 




    	 	47	 



     


    

 


(x)          prior
to any public offering of Registrable Securities, use reasonable efforts to register or qualify or cooperate with the Selling Holders
in connection with the registration or qualification (or exemption from such registration or qualification) of such Registrable
Securities for offer and sale under the applicable state securities or “blue sky” laws of those jurisdictions within
the United States as any holder reasonably requests in writing to keep each such registration or qualification (or exemption therefrom)
effective until the Registration Termination Date; provided, that the Company will not be required to (A) qualify generally
to do business as a foreign corporation or as a dealer in securities in any jurisdiction wherein it would not but for the requirements
of this clause (x) be obligated to be so qualified, (B) subject itself to taxation in any such jurisdiction or (C) file a general
consent to service of process in any such jurisdiction;


 


(xi)         use
reasonable efforts to cooperate with the holders to facilitate the timely preparation and delivery of certificates or book-entry
securities representing Registrable Securities to be delivered to a transferee pursuant to the Registration Statements, which certificates
or book-entry securities shall be free, to the extent permitted by applicable law, of all restrictive legends, and to enable such
Registrable Securities to be in such denominations and registered in such names as any such holders may request in writing; and
in connection therewith, if required by the Company’s transfer agent, the Company will promptly after the effectiveness of
the Registration Statement cause to be delivered to its transfer agent when and as required by such transfer agent from time to
time, any authorizations, certificates, directions and other evidence required by the transfer agent which authorize and direct
the transfer agent to issue such Registrable Securities without legends upon sale by the holder of such shares of Registrable Securities
under the Registration Statement; and


 


(xii)        agrees
with each holder of Registrable Securities that, in connection with any Underwritten Offering or other resale pursuant to the Registration
Statement in accordance with the terms hereof, it will use reasonable efforts to negotiate in good faith and execute all customary
indemnities, underwriting agreements and other documents reasonably required under the terms of such underwriting arrangements
(in each case on terms reasonably acceptable to the Company), including using reasonable efforts to procure customary legal opinions,
including a 10b-5 letter, and auditor “comfort” letters, and shall furnish to the Purchaser upon its request such documents.


 


(b)          The
Company may require each Selling Holder and each underwriter, if any, to (i) furnish the Company in writing such information regarding
each Selling Holder or underwriter and the distribution of such Registrable Securities as the Company may from time to time reasonably
request in writing to complete or amend the information required by such Registration Statement and/or any other documents relating
to such registered offering, and (ii) execute and deliver, or cause the execution and delivery of, and to perform under, or cause
the performance under, any agreements and instruments reasonably requested by the Company to effectuate such registered offering,
including, without limitation, opinions of counsel and questionnaires. If the Company requests that the holders of Registrable
Securities take any of the actions referred to in this Section 5.03(b), such holders shall take such action promptly and as soon
as reasonably practicable following the date of such request.


 




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(c)          Each
Selling Holder agrees that upon receipt of any notice from the Company of the happening of any event of the kind described in clauses
(B), (C), (D), (E) and (F) of Section 5.03(a)(vii), such Selling Holder shall forthwith discontinue such Selling Holder’s
disposition of Registrable Securities pursuant to the applicable Registration Statement and prospectus relating thereto until such
Selling Holder is advised in writing by the Company that the use of the applicable prospectus may be resumed, and has received
copies of any additional or supplemental filings that are incorporated or deemed to be incorporated by reference in such prospectus.
The Company shall use reasonable efforts to cure the events described in clauses (B), (C), (D), (E) and (F) of Section 5.03(a)(vii)
so that the use of the applicable prospectus may be resumed at the earliest reasonably practicable moment.


 


Section 5.04         Expenses.
The Company shall pay all Registration Expenses in connection with a registration pursuant to this Article V, provided that each
holder of Registrable Securities participating in an offering shall pay all applicable underwriting discounts and commissions,
agency fees, brokers’ commissions and transfer taxes, if any, on the Registrable Securities sold by such holder, and similar
charges.


 


Section 5.05         Registration
Indemnification.


 


(a)          The
Company agrees, without limitation as to time, to indemnify and hold harmless, to the fullest extent permitted by law, each Selling
Holder and its Affiliates and their respective officers, directors, members, shareholders, employees, managers, partners, accountants,
attorneys, advisors and agents and each Person who controls (within the meaning of Section 15 of the Securities Act and Section
20 of the Exchange Act) such Selling Holder or such other indemnified Person and the officers, directors, members, shareholders,
employees, managers, partners, accountants, attorneys, advisors and agents of each such controlling Person, each underwriter, if
any, and each Person who controls (within the meaning of Section 15 of the Securities Act and Section 20 of the Exchange Act) such
underwriter (collectively, the “Indemnified Persons”), from and against all losses, claims, damages, liabilities,
costs, expenses (including reasonable expenses of investigation and reasonable attorneys’ fees and expenses), judgments,
fines, penalties, charges and amounts paid in settlement (collectively, the “Losses”), as incurred, arising
out of, caused by, resulting from or relating to (i) any untrue statement (or alleged untrue statement) of a material fact contained
in any Registration Statement in connection with an offering of Registrable Securities or any amendment thereto, together with
the documents incorporated by reference therein, or any omission (or alleged omission) of a material fact required to be stated
therein or necessary to make the statements therein, not misleading, (ii) any untrue statement (or alleged untrue statement) of
a material fact contained in prospectus or preliminary prospectus or Free Writing Prospectus, in each case related to such Registration
Statement, or any amendment or supplement thereto, together with the documents incorporated by reference therein, or any omission
(or alleged omission) of a material fact required to be stated therein or necessary to make the statements therein, in light of
the circumstances under which they were made, not misleading, (iii) any untrue statement or alleged untrue statement of a material
fact in the information conveyed by the Company to any purchaser in an offering of Registrable Securities at the time of the sale
to such purchaser, or the omission or alleged omission to state therein a material fact required to be stated therein, or (iv)
any violation by the Company of any federal, state or common law rule or regulation applicable to the Company and relating to action
required of or inaction by the Company in connection with any such offering of Registrable Securities, and (without limitation
of the preceding portions of this Section 5.05(a)) will reimburse each such Selling Holder, each of its Affiliates, and each of
their respective officers, directors, members, shareholders, employees, managers, partners, accountants, attorneys, advisors and
agents and each such Person who controls each such Selling Holder and the officers, directors, members, shareholders, employees,
managers, partners, accountants, attorneys, advisors and agents of each such controlling Person, each such underwriter and each
such Person who controls any such underwriter, for any legal and any other expenses reasonably incurred in connection with investigating
and defending or settling any such claim, Loss, damage, liability or action, except insofar as the same are caused by any information
regarding a holder of Registrable Securities or underwriter furnished in writing to the Company by any such person or any Selling
Holder or underwriter expressly for use therein.


 




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(b)          In
connection with any Registration Statement in which a Selling Holder is participating, without limitation as to time, each such
Selling Holder shall, severally and not jointly, indemnify the Company, its directors and officers, and each Person who controls
(within the meaning of Section 15 of the Securities Act and Section 20 of the Exchange Act) the Company, from and against all Losses,
as incurred, arising out of, caused by, resulting from or relating to any untrue statement (or alleged untrue statement) of a material
fact contained in the Registration Statement, prospectus or preliminary prospectus or Free Writing Prospectus or any amendment
or supplement thereto or any omission (or alleged omission) of a material fact required to be stated therein or necessary to make
the statements therein, in light of the circumstances under which they were made, not misleading, and (without limitation of the
preceding portions of this Section 5.05(b)) will reimburse the Company, its directors and officers and each Person who controls
the Company (within the meaning of Section 15 of the Securities Act and Section 20 of the Exchange Act) for any legal and any other
expenses reasonably incurred in connection with investigating and defending or settling any such claim, Loss, damage, liability
or action, in each case solely to the extent, but only to the extent, that such untrue statement or omission is made in such registration
statement, prospectus or preliminary prospectus or Free Writing Prospectus or any amendment or supplement thereto in reliance upon
and in conformity with written information regarding the Selling Holder furnished to the Company by such Selling Holder for inclusion
in such registration statement, prospectus or preliminary prospectus or Free Writing Prospectus or any amendment or supplement
thereto. Notwithstanding any other provision of this Agreement, no holder of Registrable Securities shall be liable, in connection
with any Registration Statement in which a Selling Holder participates, to the Company, its directors and officers and each Person
who controls (within the meaning of Section 15 of the Securities Act and Section 20 of the Exchange Act) the Company, for, in the
aggregate, any amount in excess of its net proceeds from the sale of the Registrable Securities subject to any actions or proceedings
over the amount of any damages, indemnity or contribution that such holder has otherwise been required to pay by reason of such
untrue or alleged untrue statement or omission or alleged omission in aggregate amount in excess of its net proceeds from the sale
of the Registrable Securities when combined with any contribution pursuant to Section 5.05(f).


 


(c)          Any
Person entitled to indemnification hereunder shall give prompt written notice to the indemnifying party of any claim with respect
to which it seeks indemnification; provided, however, the failure to give such notice shall not release the indemnifying
party from its obligation, except to the extent that the indemnifying party has been actually and materially prejudiced by such
failure to provide such notice on a timely basis.


 




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(d)          In
any case in which any such action is brought against any indemnified party, the indemnified party shall promptly notify in writing
the indemnifying party of the commencement thereof, and the indemnifying party will be entitled to participate therein, and, to
the extent that it may wish, to assume the defense thereof, with counsel reasonably satisfactory to such indemnified party, and
after notice from the indemnifying party to such indemnified party of its election so to assume the defense thereof and acknowledging
the obligations of the indemnifying party with respect to such proceeding, the indemnifying party will not (so long as it shall
continue to have the right to defend, contest, litigate and settle the matter in question in accordance with this paragraph) be
liable to such indemnified party hereunder for any legal or other expense subsequently incurred by such indemnified party in connection
with the defense thereof other than reasonable costs of investigation, supervision and monitoring (unless (i) such indemnified
party reasonably objects to such assumption on the grounds that there may be defenses available to it which are different from
or in addition to the defenses available to such indemnifying party or a conflict of interest otherwise exists or (ii) the indemnifying
party shall have failed within a reasonable period of time to assume such defense and the indemnified party is or would reasonably
be expected to be materially prejudiced by such delay, in either event the indemnified party shall be promptly reimbursed by the
indemnifying party for the expenses incurred in connection with retaining one separate legal counsel (for the avoidance of doubt,
for all indemnified parties in connection therewith)). For the avoidance of doubt, notwithstanding any such assumption by an indemnifying
party, the indemnified party shall have the right to employ separate counsel in any such matter and participate in the defense
thereof, but the fees and expenses of such counsel shall be at the expense of such indemnified party except as provided in the
previous sentence. An indemnifying party shall not be liable for any settlement of an action or claim effected without its consent
(which consent shall not be unreasonably withheld, conditioned or delayed). No matter shall be settled by an indemnifying party
without the consent of the indemnified party (which consent shall not be unreasonably withheld, conditioned or delayed), unless
such settlement (x) includes an unconditional release of such indemnified party from all liability on claims that are the subject
matter of such claim or proceeding, (y) does not include any statement as to or any admission of fault, culpability or a failure
to act by or on behalf of any indemnified party and (z) is settled solely for cash for which the indemnified party would be entitled
to indemnification hereunder. The failure of an indemnified party to give notice to an indemnifying party of any action brought
against such indemnified party shall not relieve the indemnifying party of its obligations or liabilities pursuant to this Agreement,
except to the extent such failure adversely prejudices the indemnifying party.


 


(e)          The
indemnification provided for under this Agreement shall survive the sale or other transfer of the Registrable Securities and the
termination of this Agreement.


 




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(f)           If
recovery is not available under the foregoing indemnification provisions for any reason or reasons other than as specified therein,
any Person who would otherwise be entitled to indemnification by the terms thereof shall nevertheless be entitled to contribution
with respect to any Losses with respect to which such Person would be entitled to such indemnification but for such reason or reasons,
in such proportion as is appropriate to reflect the relative fault of the indemnifying party, on the one hand, and such indemnified
party, on the other hand, in connection with the actions, statements or omissions that resulted in such Losses as well as any other
relevant equitable considerations. The relative fault of the indemnifying party and of the indemnified party shall be determined
by reference to, among other things, whether the untrue or alleged untrue statement of a material fact or the omission to state
a material fact relates to information supplied by the indemnifying party or by the indemnified party, the Persons’ relative
knowledge and access to information concerning the matter with respect to which the claim was asserted, the opportunity to correct
and prevent any statement or omission, and other equitable considerations appropriate under the circumstances. It is hereby agreed
that it would not necessarily be equitable if the amount of such contribution were determined by pro rata or per capita allocation
that does not take into account the equitable considerations referred to in the immediately preceding sentence. Notwithstanding
any other provision of this Agreement, no holder of Registrable Securities shall be required to contribute, in the aggregate, any
amount in excess of its net proceeds from the sale of the Registrable Securities when combined with any indemnification pursuant
to Section 5.05(b). No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act)
shall be entitled to contribution from any Person who was not found guilty of such fraudulent misrepresentation.


 


(g)          The
indemnification and contribution agreements contained in this Section 5.05 are in addition to any liability that the indemnifying
party may have to the indemnified party and do not limit other provisions of this Agreement that provide for indemnification.


 


Section 5.06         Facilitation
of Sales Pursuant to Rule 144. For as long as the Purchaser or its Affiliates Beneficially Owns Common Shares, Preferred Shares
or any Class A Shares issued or issuable upon conversion thereof, to the extent it shall be required to do so under the Exchange
Act, the Company shall use reasonable efforts to timely file the reports required to be filed by it under the Exchange Act or the
Securities Act (including the reports under Sections 13 and 15(d) of the Exchange Act referred to in subparagraph (c)(1) of Rule
144) and submit all required Interactive Data Files (as defined in Rule 11 of Regulation S-T of the SEC), and shall use reasonable
efforts to take such further necessary action as any holder of Subject Securities may reasonably request in connection with the
removal of any restrictive legend on the Subject Securities being sold, all to the extent required from time to time to enable
such holder to sell the Subject Securities without registration under the Securities Act within the limitations of the exemption
provided by Rule 144.


 


Section 5.07         Material
Nonpublic Information. Subject to Section 5.11, the Purchaser acknowledges that certain information provided to the Purchaser
in connection with this Article V may constitute material nonpublic information under applicable securities laws (which may include
the fact that a potential registration or offering is contemplated). The Purchaser has customary policies and procedures in place
that are reasonably designed to ensure compliance with applicable securities laws.


 




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Section 5.08         Piggyback
Registration.


 


(a)          If,
at any time following the Restricted Period, the Company proposes to sell Class A Shares for its own account with a market value
of at least $25,000,000 in an Underwritten Offering (other than pursuant to Section 5.01 and other than Class A Shares issued or
issuable upon conversion, exercise or exchange of securities other than Preferred Shares), and the Registration Statement to be
filed may be used for the registration or qualification for distribution of Registrable Securities, then the Company shall use
reasonable efforts to give written notice of such filing to the Purchaser at least ten (10) Business Days before the anticipated
filing date (or such later date as it becomes commercially reasonable to provide such notice) (the “Piggyback Notice”).
The Piggyback Notice shall offer the Purchaser the opportunity to include in such registration statement, subject to the terms
and conditions of this Agreement, the number of Registrable Securities as it may reasonably request (a “Piggyback Registration”).
Subject to the terms and conditions of this Agreement, the Company shall use its reasonable efforts to include in each such Piggyback
Registration all Registrable Securities that are Class A Shares with respect to which the Company has received from the Purchaser
written requests for inclusion therein within five (5) Business Days following receipt of any Piggyback Notice by the Purchaser,
which request shall specify the maximum number of Registrable Securities intended to be disposed of by the Purchaser and the intended
method of distribution. The Company may terminate or withdraw any registration under this Section 5.08 prior to the effectiveness
of such registration or the pricing of such Underwritten Offering, whether or not the Purchaser has elected to include Registrable
Securities in such registration. In connection with the foregoing, the Purchaser agrees that it will (together with the Company
and the other persons distributing their securities through such underwriting) enter into an underwriting agreement in customary
form with the underwriter or underwriters selected for such underwriting by the Company.


 


(b)          If
the managing underwriter(s) advise the Company in writing that it is their good faith opinion that the total amount of Registrable
Securities requested to be so included in such Piggyback Registration exceeds the total number or dollar amount of such securities
that can be sold without having an adverse effect on the price, timing or distribution of the Registrable Securities, the Company
shall include in such Underwritten Offering the number or dollar amount of Registrable Securities that in the good faith opinion
of such managing underwriter(s) can be sold without so adversely affecting such offering, and such number of Registrable Securities
and other Class A Shares shall be allocated for inclusion as follows: (i) first, the securities the Company proposes to sell; and
(ii) second, Registrable Securities requested to be included in such registration by the Purchaser and any other third parties,
on a pro rata basis based on the number of Class A Shares requested to be sold.


 


Section 5.09         Lock-Up.
If requested by the managing underwriter of an underwritten offering of equity securities or convertible securities of the Company
(and, if such offering is of Class A Shares and occurs after expiration of the Restricted Period, the Purchaser has an opportunity
to participate in such offering), the Purchaser shall not (i) sell, contract to sell, sell any option or contract to purchase,
assign, mortgage, hypothecate, gift, pledge, lend, dispose of, offer for sale, grant any option for the purchase of, or otherwise
transfer, directly or indirectly, any Class A Shares or securities convertible into or exchangeable for Class A Shares, whether
now owned or hereafter acquired, or (ii) enter into any swap, hedging or other arrangement that transfers to another, in whole
or in part, any of the economic consequences of ownership of Class A Shares, in each case without the prior written consent of
such managing underwriter for a period designated by such managing underwriter in writing to the Purchaser, which shall begin the
earlier of the date of the applicable underwriting agreement and the commencement of marketing efforts, and shall not in any event
last longer than 90 days following such effective date; provided that the foregoing obligation will not apply to any Class
A Shares purchased in the open market after the date hereof. If requested by the managing underwriter of any such underwritten
offering, the Purchaser shall execute a separate agreement to the foregoing effect; provided, that if any such lock-up agreement
(x) for any shareholder provides for exceptions from any restrictions contained therein, such exceptions shall automatically apply
equally to the Purchaser or (y) is terminated or waived in whole or in part for any shareholder, other than a de minimis waiver,
such termination or waiver shall automatically apply to the Purchaser on a pro rata basis based on the number of Class A Shares
owned by such shareholder and the Purchaser. The obligations of the Purchaser under this Section 5.09 are not in limitation of
lock-up or transfer restrictions that may otherwise apply to any Registrable Securities.


 




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Section 5.10         Limitations
on Registration of Other Securities; Representation. While the Purchaser holds any Registrable Securities, the Company shall
not, without the prior written consent of the Purchaser, enter into any agreement with any holder or prospective holder of any
equity securities of the Company giving such holder or prospective holder any registration rights with respect to underwritten
or other offerings (whether demand or piggyback rights) the terms of which are more favorable taken as a whole than the registration
rights granted to the Purchaser hereunder.


 


Section 5.11         Opt-Out
Requests. The Purchaser shall have the right, at any time and from time to time when no Purchaser Affiliated Director is serving
on the Board of Directors (including after receiving information regarding any potential public offering), to elect to not receive
any Piggyback Notice or any notice of a Blackout Period that the Company otherwise is required to deliver pursuant to this Agreement
by delivering to the Company a written statement signed by the Purchaser that it does not want to receive any such notices hereunder
(an “Opt-Out Request”); in which case and notwithstanding anything to the contrary in this Agreement the Company
shall not be required to, and shall not, deliver any such notice or other information required to be provided to the Purchaser
hereunder to the extent that the Company reasonably expects would result in the Purchaser acquiring material non-public information
within the meaning of Regulation FD promulgated under the Exchange Act. An Opt-Out Request may state a date on which it expires
or, if no such date is specified, shall remain in effect indefinitely. An Opt-Out Request may be revoked by the Purchaser at any
time, and there shall be no limit on the ability of the Purchaser to issue and revoke subsequent Opt-Out Requests; provided
that the Purchaser shall use commercially reasonable efforts to minimize the administrative burden on the Company arising in connection
with any such Opt-Out Requests. While an Opt-Out Request is in effect, the Purchaser shall not sell any Registrable Securities
pursuant to a Registration Statement (including a Piggyback Registration).


 


ARTICLE
VI


 


MISCELLANEOUS


 


Section 6.01         Survival
of Representations and Warranties. The covenants and agreements contained herein shall survive the Closing. Except for the
warranties and representations contained in clauses (a), (b), (c), (d) and (e) of Section 3.01 and the representations and warranties
contained in clauses (a), (b)(i), (b)(iii), (d), (e) and (h) of Section 3.02, the warranties and representations made herein shall
survive for one (1) year following the Closing Date and shall then expire and the warranties and representations contained in clauses
(a), (b), (c), (d) and (e) of Section 3.01 and the representations and warranties contained in clauses (a), (b)(i), (b)(iii), (d),
(e) and (h) of Section 3.02 shall survive until the statute of limitations applicable thereto and shall then expire; provided
that nothing herein shall relieve any party of liability for any inaccuracy or breach of such representation or warranty to the
extent that any good faith allegation of such inaccuracy or breach is made in writing prior to such expiration.


 




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Section 6.02         Notices.
All notices and other communications hereunder shall be in writing and shall be deemed to have been duly given if delivered personally,
by facsimile, sent by overnight courier or sent via email (with receipt confirmed) as follows:


 


(a)          If
to Purchaser, to:


 


Stagwell Agency Holdings LLC


c/o The Stagwell Group LLC


1808 Eye Street, NW, Sixth Floor


Washington, DC 20006


Attention: Mark J. Penn


Email: mjp@stagwellgroup.com


 


With a copy (which shall not constitute actual or constructive
notice) to:


 


Harris, Wiltshire & Grannis LLP


1919 M Street, NW, Eighth Floor


Washington, DC 20036


Attention: Jonathan B. Mirsky


Email:jmirsky@hwglaw.com


 


(b)          If
to the Company, to:


 


MDC Partners Inc.


745 Fifth Avenue


New York, NY 10151


Attention: Mitchell Gendel


Email: Mgendel@mdc-partners.com


 


and:


 


With a copy (which shall not constitute actual or constructive
notice) to:


 


Simpson Thacher & Bartlett LLP


425 Lexington Avenue


New York, NY 10017


Attention: Michael Wolfson


Fax: +1 (212) 455-2502


Email: mwolfson@stblaw.com


 




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and:


 


Simpson Thacher & Bartlett LLP


2475 Hanover Street


Palo Alto, CA 94304


Attention: Daniel N. Webb


Fax: +1 (650) 251-5002


Email: dwebb@stblaw.com


 


or to such other address or addresses as shall be designated in
writing. All notices shall be deemed effective (a) when delivered personally (with written confirmation of receipt, by other than
automatic means, whether electronic or otherwise), (b) when sent by facsimile or e-mail (with written confirmation of receipt,
other than an automated response communicating “out of office” status or other present limited availability) or (c)
one (1) Business Day following the day sent by overnight courier.


 


Section 6.03         Entire
Agreement; Third Party Beneficiaries; Amendment. This Agreement, together with the Confidentiality Agreement, and the terms
of the Preferred Shares and Alternative Preference Shares set forth the entire agreement between the parties hereto with respect
to the Transactions, and is not intended to and shall not confer upon any person other than the parties hereto, their successors
and permitted assigns any rights or remedies hereunder, provided that (i) Section 5.05 shall be for the benefit of and fully
enforceable by each of the Indemnified Persons and (ii) Section 6.12 shall be for the benefit of and fully enforceable by each
of the Specified Persons. Any provision of this Agreement may be amended or modified in whole or in part at any time by an agreement
in writing between the parties hereto executed in the same manner as this Agreement. No failure on the part of any party to exercise,
and no delay in exercising, any right shall operate as a waiver thereof nor shall any single or partial exercise by any party of
any right preclude any other or future exercise thereof or the exercise of any other right.


 


Section 6.04         Counterparts.
This Agreement may be executed in one or more counterparts, each of which shall be deemed to constitute any original, but all of
which together shall constitute one and the same document. Signatures to this Agreement transmitted by facsimile transmission,
by electronic mail in “portable document format” (“.pdf”) form, or by any other electronic means intended
to preserve the original graphic and pictorial appearance of a document will have the same effect as physical delivery of the paper
document bearing the original signature.


 




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Section 6.05         Public
Announcements; Use of Name.


 


(a)          The
initial press release of the parties announcing the execution of this Agreement and the Closing shall be a joint press release
mutually agreed upon by Purchaser and the Company. Thereafter, no press release or public announcement related to this Agreement
or the transactions contemplated herein shall be issued or made by the Purchaser or its Affiliates without the prior written approval
of the Company, unless required by law or the rules or regulations of any securities exchange (based on the advice of counsel)
in which case the Company shall have the right to review and reasonably comment on such press release, announcement or communication
prior to issuance, distribution or publication. Notwithstanding the foregoing (but subject to the terms of the Confidentiality
Agreement), the Purchaser and its Affiliates shall not be restricted from communicating with their respective investors and potential
investors in connection with marketing, informational or reporting activities; provided that the recipient of such information
is subject to a customary obligation to keep such information confidential. The Company may issue or make one or more press releases
or public announcements (in which case the Purchaser shall have the right to review and reasonably comment on such press release,
announcement or communication prior to issuance, distribution or publication) and may file this Agreement with the SEC and may
provide information about the subject matter of this Agreement in connection with equity or debt issuances, share repurchases,
or marketing, informational or reporting activities.


 


(b)          The
Company agrees that it will not (and will not cause its Affiliates to), without the prior written consent of the Purchaser, use
in connection with any public announcement, posting of information on a website or written news release, advertising publicity
or otherwise, the name of the Purchaser, any of its Affiliates, or any partner or employee thereof, nor represent, directly or
indirectly, that any product or service provided by the Company has been approved or endorsed by the Purchaser or any of its Affiliates.


 


(c)          The
Company grants Purchaser permission to use the names and logos of the Company and its affiliates in connection with any public
announcement, posting of information on a website or written news release, advertising, publicity or other marketing materials.
Purchaser shall include a trademark attribution notice giving notice of the Company’s ownership of its trademarks in the
marketing materials in which the Company’s name and logo appear.


 


Section 6.06         Expenses.
Except as otherwise expressly provided herein (including Section 4.05, Section 4.08, Section 5.04 and Section 5.05), each party
hereto shall bear its own costs and expenses (including attorneys’ fees) incurred in connection with this Agreement and the
Transactions; provided, that within five (5) Business Days after the Closing Date, the Company shall reimburse the Purchaser
and its Affiliates in same day funds for their reasonable and documented out-of-pocket expenses (including fees and expenses of
attorneys, accountants, investment bankers and consultants) incurred in connection with the execution of this Agreement and the
purchase by the Purchaser of the Shares pursuant to this Agreement, provided that such reimbursable expenses shall not exceed $500,000
in the aggregate.


 




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Section 6.07         Successors
and Assigns. Except as otherwise expressly provided herein, the provisions hereof shall inure to the benefit of, and be binding
upon, the Company’s successors and assigns and Purchaser’s successors and assigns, and no other person; provided,
that neither the Company nor the Purchaser may assign its respective rights or delegate its respective obligations under this Agreement,
whether by operation of law or otherwise, and any assignment by the Company or the Purchaser in contravention hereof shall be null
and void; provided, that (i) if the Company amalgamates, consolidates or merges with or into any Person and the Class A
Shares are, in whole or in part, converted into or exchanged for securities of a different issuer in a transaction that does not
constitute a Qualifying Transaction, then the Company will cause such issuer to assume all of the Company’s rights and obligations
under this Agreement in a written instrument delivered to the Purchaser, (ii) subject to Section 4.02 and Section 4.03, the rights
of Purchaser (including as a holder of Registrable Securities) under Section 4.05, Section 4.11, Section 4.12 and Article V may
be transferred (x) in a transfer of (1) Preferred Shares with an initial liquidation preference of at least $25,000,000 or Class
A Shares or other Subject Securities issued or issuable upon conversion of at least such minimum amount of Preferred Shares or
(y) to a Purchaser Affiliate (other than any portfolio company thereof, including any dedicated holding company within the portfolio
company structure) that executes and delivers to the Company a Joinder (subject to Section 4.02(a)), and (iii) subject to Section
4.02 and Section 4.03, the rights of Stagwell Agency Holdings LLC under Section 4.06 (other than Section 4.06(f)) and Section 4.08
may be transferred but only in a single transfer to a transferee in accordance with Section 4.06(f), after which transfer the transferor
will no longer have any rights under Section 4.06, and provided that such transferee executes and delivers to the Company a Joinder
in which such transferee becomes subject to and obligated under Section 4.13 as a Purchaser and enters into a confidentiality agreement
with the Company that is no less protective of Confidential Information than the Confidentiality Agreement (it being understood
for the avoidance of doubt that upon any such transfer pursuant to this clause (iii) the transferor shall have no further rights
under Section 4.06 and shall cause any Purchaser Affiliated Director of such transferor to resign or be removed from the Board
of Directors immediately prior to closing of such transfer). For the avoidance of doubt, no Third Party to whom any of the Preferred
Shares or Company Common Shares are transferred shall have any rights or obligations under this Agreement except (and then only
to the extent of) any rights and obligations under the provisions identified in this Section 6.07 to the extent transferable in
accordance with this Section 6.07.


 


Section 6.08         Governing
Law; Jurisdiction; Waiver of Jury Trial.


 


(a)          This
Agreement shall be governed by and construed in accordance with the laws of the State of New York. In addition, each of the parties
hereto irrevocably agrees that any legal action or proceeding with respect to this Agreement and the rights and obligations arising
hereunder, or for recognition and enforcement of any judgment in respect of this Agreement and the rights and obligations arising
hereunder brought by the other party hereto or its successors or assigns, shall be brought and determined exclusively in the United
States District Court for the Southern District of New York and any state appellate court therefrom within the State of New York
(or, solely if the United States District Court for the Southern District of New York declines to accept jurisdiction over a particular
matter, any state or federal court within the State of New York). Each of the parties hereto hereby irrevocably submits with regard
to any such action or proceeding for itself and in respect of its property, generally and unconditionally, to the personal jurisdiction
of the aforesaid courts and agrees that it will not bring any action relating to this Agreement or any of the transactions contemplated
by this Agreement in any court other than the aforesaid courts. Each of the parties hereto hereby irrevocably waives, and agrees
not to assert as a defense, counterclaim or otherwise, in any action or proceeding with respect to this Agreement, (i) any claim
that it is not personally subject to the jurisdiction of the above named courts for any reason other than the failure to serve
in accordance with this Section 6.08(a), (ii) any claim that it or its property is exempt or immune from the jurisdiction of any
such court or from any legal process commenced in such courts (whether through service of notice, attachment prior to judgment,
attachment in aid of execution of judgment, execution of judgment or otherwise) and (iii) to the fullest extent permitted by the
applicable law, any claim that (A) the suit, action or proceeding in such court is brought in an inconvenient forum, (B) the venue
of such suit, action or proceeding is improper or (C) this Agreement, or the subject matter hereof, may not be enforced in or by
such courts. Each of the parties hereby agrees that service of any process, summons, notice or document by U.S. registered mail
to the respective addresses set forth in Section 6.02 shall be effective service of process for any suit or proceeding in connection
with this Agreement or the transactions contemplated hereby.


 




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(b)          EACH
OF THE PARTIES TO THIS AGREEMENT HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO A TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM
ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. EACH PARTY MAKES THIS WAIVER VOLUNTARILY
AND SUCH PARTY HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS CONTAINED IN THIS SECTION
6.08.


 


Section 6.09         Severability.
If any provision of this Agreement is determined to be invalid, illegal or unenforceable, the remaining provisions of this Agreement
shall remain in full force and effect, provided that the economic and legal substance of any of the Transactions is not
affected in any manner materially adverse to any party. In the event of any such determination, the parties agree to negotiate
in good faith to modify this Agreement to fulfill as closely as possible the original intent and purpose hereof. To the extent
permitted by law, the parties hereby to the same extent waive any provision of law that renders any provision hereof prohibited
or unenforceable in any respect.


 


Section 6.10         Specific
Performance. The parties agree that irreparable damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise breached. Accordingly, each party agrees that in the
event of any breach or threatened breach by any other party of any covenant or obligation contained in this Agreement, the non-breaching
party shall be entitled (in addition to any other remedy that may be available to it, whether in law or equity) to seek (i) a decree
or order of specific performance to enforce the observance and performance of such covenant or obligation, and (ii) an injunction
restraining such breach or threatened breach. Each of the parties agrees that it will not oppose the granting of an injunction,
specific performance and other equitable relief on the basis that any other party has an adequate remedy at law or that any award
of specific performance is not an appropriate remedy for any reason at law or in equity. Any party seeking an injunction or injunctions
to prevent breaches of this Agreement and to enforce specifically the terms and provisions of this Agreement shall not be required
to provide any bond or other security in connection with any such order or injunction.


 


Section 6.11         Headings.
The headings of Articles and Sections contained in this Agreement are for reference purposes only and are not part of this Agreement.


 




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Section 6.12         Non-Recourse.
This Agreement may only be enforced against, and any claim or cause of action based upon, arising out of, or related to this Agreement
or the transactions contemplated hereby may only be brought against the entities that are expressly named as parties hereto and
their respective successors and assigns (including any Person that executes and delivers a Joinder). Except as set forth in the
immediately preceding sentence, no past, present or future director, officer, employee, incorporator, member, partner, shareholder,
Affiliate, agent, attorney, advisor or representative of any party hereto (collectively, the “Specified Persons”)
shall have any liability for any obligations or liabilities of any party hereto under this Agreement or for any claim based on,
in respect of, or by reason of, the transactions contemplated hereby.


 


Section 6.13         Termination.
Notwithstanding anything to the contrary contained herein, this Agreement, and all rights and obligations of the parties to this
Agreement provided herein, shall terminate, and be of no further force or effect, upon the closing of a Qualifying Transaction;
provided, that no such termination shall relieve any party hereto of liability for any breach or default under this Agreement
by such party that occurred prior to such termination; provided, further, Section 6.12 of this Agreement shall survive
any termination of this Agreement.


 


[Remainder of page intentionally left
blank.]


 




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IN WITNESS WHEREOF, this Agreement has been executed
by the parties hereto or by their respective duly authorized officers, all as of the date first above written.


 


	 	MDC PARTNERS INC.
	 	 	 
	 	By:	 
	 		Name: Mitchell Gendel
	 		Title:   General Counsel


 


[Signature Page to Securities Purchase
Agreement]


 




    	 	 	 



     


    

  


	 	STAGWELL AGENCY HOLDINGS LLC
	 	 
	 	By: The Stagwell Group LLC, its Manager


 


	 	By:	 
	 		Name: Mark Penn
	 		Title:   Manager


 


[Signature Page to Securities Purchase
Agreement]


 




    	 	 	 



     


    

 


EXHIBIT A


 


FORM OF JOINDER


 


The undersigned is executing and delivering this
Joinder pursuant to that certain Securities Purchase Agreement, dated as of March 14, 2019 (as amended, restated, supplemented
or otherwise modified in accordance with the terms thereof, the “Purchase Agreement”), by and between MDC Partners
Inc., Stagwell Agency Holdings LLC and any other Persons who become a party thereto in accordance with the terms thereof. Capitalized
terms used but not defined in this Joinder shall have the respective meanings ascribed to such terms in the Purchase Agreement.


 


By executing and delivering this Joinder to the
Purchase Agreement, the undersigned hereby adopts and approves the Purchase Agreement and agrees, effective commencing on the date
hereof, to become a party to, and to be bound by and comply with the provisions of, the Purchase Agreement applicable to the Purchaser
in the same manner as if the undersigned were an original Purchaser signatory to the Purchaser Agreement.


 


The undersigned acknowledges and agrees that Sections
6.02, 6.03, 6.07, 6.08 and 6.12 of the Purchase Agreement are incorporated herein by reference, mutatis mutandis.


 


[Remainder of page intentionally left blank]


 




    	 	 	 



     


    

 


Accordingly, the undersigned has executed and
delivered this Joinder as of the ____ day of ____________, _____.


 


	 	 


 


	 	By:	 
	 	 	Name:
	 	 	Title:


 


	 	Address:	 





	 	 





	 	 





	 	Telephone:	 





	 	Facsimile:	 





	 	Email:	 


 




    	 	 	 



     


    

 


EXHIBIT B


 


FORM OF ARTICLES OF AMENDMENT


 




    	 	 	 



     


    

 


ARTICLES OF AMENDMENT


 


PROVISIONS ATTACHING TO THE 


SERIES 6 CONVERTIBLE PREFERENCE SHARES


 


To increase the authorized capital of the Corporation
by creating a sixth series of preference shares of the Corporation (the “Preference Shares”), which shall consist
of 50,000 shares designated as the “Series 6 Convertible Preference Shares” (the “Convertible Preference Shares”).
The Convertible Preference Shares shall have the following rights, privileges, restrictions and conditions. Capitalized terms not
defined where used shall have the meanings ascribed to such terms in SECTION 8.


 


SECTION 1.        Dividends.


 


(a)          Participating
Dividends.


 


(i)          Each
holder of issued and outstanding Convertible Preference Shares will be entitled to receive, when, as and if declared by the Board
of Directors, out of funds legally available for the payment of dividends for each Convertible Preference Share, dividends of the
same type as any dividends or other distribution, whether in cash, in kind or in other property, payable or to be made on outstanding
Class A Subordinate Voting Shares of the Corporation (the “Class A Shares”), in an amount equal to the amount
of such dividends or other distribution as would be made on the number of Class A Shares into which such Convertible Preference
Shares could be converted on the applicable record date for such dividends or other distribution on the Class A Shares, without
giving effect to the limitations set forth in SECTION 5(b) after aggregating all shares held by the same holder (the “Participating
Dividends”) and disregarding any rounding for fractional amounts; provided, however, that notwithstanding
the above, the holders of Convertible Preference Shares shall not be entitled to receive any dividends or distributions for which
an adjustment to the Conversion Price (as defined below) shall be made pursuant to SECTION 5(f)(i)(A) or SECTION 5(f)(ii) (and
such dividends or distributions that are not payable to the holders of Convertible Preference Shares as a result of this proviso
shall not be deemed to be Participating Dividends).


 


(ii)         Participating
Dividends are payable at the same time as and when such dividends or other distributions on the Class A Shares are paid to the
holders of Class A Shares and are payable to holders of record of Convertible Preference Shares on the record date for the corresponding
dividend or distribution on the Class A Shares.


 


(b)          Additional
Dividends.


 


(i)          Following
the occurrence of a Specified Event, each holder of issued and outstanding Convertible Preference Shares will be entitled to receive,
when, as and if declared by the Board of Directors, out of funds legally available for the payment of dividends for each Convertible
Preference Share, with respect to each Dividend Period, dividends at a rate per annum equal to the Additional Rate multiplied by
the Base Liquidation Preference per Convertible Preference Share (the “Additional Dividends” and, together with
Participating Dividends, the “Dividends”). Any Additional Dividends payable pursuant to this SECTION 1(b) shall
be in addition to any Participating Dividends, as applicable, payable pursuant to SECTION 1(a) hereof.


 


(ii)         Additional
Dividends will accrue on a daily basis and be cumulative from the date on which a Specified Event occurs and are payable in arrears
on each Dividend Payment Date.


 




    	 	 	 



     


    

  


(iii)        Additional
Dividends in respect of any Dividend Period shall be computed on the basis of a 360-day year consisting of twelve 30-day months.
The amount of Additional Dividends payable for any Dividend Period shorter or longer than a full quarterly Dividend Period will
be computed on the basis of a 360-day year consisting of twelve 30-day months.


 


(iv)        Additional
Dividends that are declared and payable on a Dividend Payment Date will be paid to the holders of record of Convertible Preference
Shares as they appear in the records of the Corporation at the close of business on the 15th day of the calendar month prior to
the month in which the applicable Dividend Payment Date falls, provided that Additional Dividends payable upon redemption or conversion
of Convertible Preference Shares will be payable to the holder of record on the Redemption Date or the Conversion Date, as applicable.
Any payment of an Additional Dividend will first be credited against the earliest accumulated but unpaid Additional Dividend due
with respect to each share that remains payable.


 


(v)         Additional
Dividends are payable only in cash. Additional Dividends will accrue and cumulate whether or not the Corporation has earnings or
profits, whether or not there are funds legally available for the payment of Additional Dividends and whether or not Additional
Dividends are declared.


 


(vi)        After
a Specified Event has occurred and while any Convertible Preference Shares remain outstanding, unless all Additional Dividends
accrued to the end of all completed Dividend Periods have been paid in full, neither the Corporation nor any of its subsidiaries
may (A) declare, pay or set aside for payment any dividends or distributions on any Junior Securities or (B) repurchase, redeem
or otherwise acquire any Junior Securities.


 


(vii)       The
provisions of SECTION 1(b)(vi) shall not prohibit:


 


(A)         the
repurchase, redemption, retirement or other acquisition of vested or unvested Common Shares held by any future, present or former
officer, director, employee, manager or consultant (or their respective permitted transferees) of the Corporation or any subsidiary
of the Corporation pursuant to any equity incentive grant, plan, program or arrangement, any severance agreement or any stock subscription
or equityholder agreement, in each case solely to the extent required by the terms thereof;


 


(B)         payments
made or expected to be made by the Corporation in respect of withholding or similar taxes payable in connection with the exercise
or vesting of Common Shares or Class A Equivalents by any future, present or former officer, director, employee, manager or consultant
(or their respective permitted transferees) of the Corporation or any subsidiary of the Corporation and repurchases or withholdings
of Common Shares or Class A Equivalents in connection with any exercise or vesting of Common Shares or Class A Equivalents if such
Common Shares or Class A Equivalents represent all or a portion of the exercise price of, or withholding obligation with respect
to, such Common Shares or Class A Equivalents;


 


(C)         cash
payments made in lieu of issuing fractional Common Shares in connection with the exercise or vesting of Common Shares or Class
A Equivalents;


 


(D)         payments
arising from agreements of the Corporation or a subsidiary of the Corporation providing for adjustment of purchase price, deferred
consideration, earn outs or similar obligations, in each case incurred in connection with the purchase or investment by the Corporation
or a subsidiary of the Corporation of or in assets or capital stock of a third party; or


 




    	 	 	 



     


    

  


(E)         payments
or distributions made pursuant to any plan or proposal for the liquidation or dissolution of the Corporation or pursuant to any
decree or order for relief or made by any custodian of the Corporation in connection with any voluntary case or proceeding under
Title 11 of the U.S. Code or any similar federal, state, Canadian, provincial or other non-U.S. law for the relief of debtors.


 


(c)          The
Corporation shall pay Dividends (less any tax required to be deducted and withheld by the Corporation), except in case of redemption
or conversion in which case payment of Dividends shall be made on surrender of the certificate, if any, representing the Convertible
Preference Shares to be redeemed or converted, by electronic funds transfer or by sending to each holder of Convertible Preference
Shares a check for such Dividends payable to the order of such holder or, in the case of joint holders, to the order of all such
holders failing written instructions from them to the contrary or in such other manner, not contrary to applicable law, as the
Corporation shall reasonably determine. The making of such payment or the posting or delivery of such check on or before the date
on which such Dividend is to be paid to a holder shall be deemed to be payment and shall satisfy and discharge all liabilities
for the payment of such Dividends to the extent of the sum represented thereby (plus the amount of any tax required to be and in
fact deducted and withheld by the Corporation from the related Dividends as aforesaid and remitted to the proper taxing authority)
unless such check is not honored when presented for payment. Subject to applicable law, Dividends which are represented by a check
which has not been presented to the Corporation’s bankers for payment or that otherwise remain unclaimed for a period of
six years from the date on which they were declared to be payable shall be forfeited to the Corporation.


 


(d)          Holders
of the Convertible Preference Shares are not entitled to any dividend, whether payable in cash, in kind or other property, in excess
of the Participating Dividends and, if applicable, the Additional Dividends, as provided in this SECTION 1.


 


SECTION 2.        Liquidation
Preference.


 


(a)          Upon
any voluntary or involuntary liquidation, dissolution or winding up of the Corporation, each Convertible Preference Share entitles
the holder thereof to receive and to be paid out of the assets of the Corporation available for distribution, before any distribution
or payment may be made to a holder of any Class A Shares, any Class B Shares of the Corporation (the “Class B Shares”)
or any other shares ranking junior as to capital to the Convertible Preference Shares, an amount per Convertible Preference Share
equal to the greater of (i) the Base Liquidation Preference (as defined below), as increased by the Accretion Rate (as defined
below) from the most recent Quarterly Compounding Date to the date of such liquidation, dissolution or winding up (without duplication
of changes to the Base Liquidation Preference as provided for in SECTION 2(b)) plus any accrued but unpaid Dividends with respect
thereto, and (ii) an amount equal to the amount the holders of the Convertible Preference Shares would have received per Convertible
Preference Share upon liquidation, dissolution or winding up of the Corporation had such holders converted their Convertible Preference
Shares into Class A Shares immediately prior thereto, without giving effect to the limitations set forth in SECTION 5(b) and disregarding
any rounding for fractional amounts (the greater of the amount in clause (i) and clause (ii), the “Liquidation Preference”).
Notwithstanding the foregoing or anything in these Articles of Amendment to the contrary, immediately prior to and conditioned
upon the consummation of any voluntary or involuntary liquidation, dissolution or winding up of the Corporation, if the amount
set forth in clause (i) above is greater than the amount set forth in clause (ii) above, any holder of outstanding Convertible
Preference Shares shall have the right to convert its Convertible Preference Shares into Class A Shares by substituting the Fair
Market Value of a Class A Share for the then-applicable Conversion Price and without giving effect to the limitations set forth
in SECTION 5(b) and disregarding any rounding for fractional amounts.


 




    	 	 	 



     


    

  


(b)          The
“Base Liquidation Preference” per Convertible Preference Share shall initially be equal to the Original Purchase
Price. From and after the Series 6 Original Issuance Date, the Base Liquidation Preference of each Convertible Preference Share
shall increase on a daily basis, on the basis of a 360-day year consisting of twelve 30-day months, at a rate of 8.0% per annum
(the “Accretion Rate”) of the then-applicable Base Liquidation Preference, the amount of which increase shall
compound quarterly on each March 31, June 30, September 30 and December 31 (each, a “Quarterly Compounding Date”)
from the Series 6 Original Issuance Date through the fifth anniversary thereof, following which the Accretion Rate will decrease
to 0% per annum and the Base Liquidation Preference per Convertible Preference Share will not increase during any period subsequent
to such fifth anniversary. The Base Liquidation Preference shall be proportionally adjusted for any stock dividends, splits, combinations
and similar events on the Convertible Preference Shares.


 


(c)          After
payment to the holders of the Convertible Preference Shares of the full Liquidation Preference to which they are entitled, the
Convertible Preference Shares as such will have no right or claim to any of the assets of the Corporation.


 


(d)          The
value of any property not consisting of cash that is distributed by the Corporation to the holders of the Convertible Preference
Shares will equal the Fair Market Value thereof on the date of distribution.


 


(e)          For
the purposes of this SECTION 2, a Fundamental Change (in and of itself) shall not be deemed to be a liquidation, dissolution
or winding up of the Corporation subject to this SECTION 2 (it being understood that an actual liquidation, dissolution or winding
up of the Corporation in connection with a Fundamental Change will be subject to this SECTION 2).


 


SECTION 3.        Voting
Rights. The holders of the Convertible Preference Shares shall not be entitled as such, except as required by law, to receive
notice of or to attend any meeting of the shareholders of the Corporation or to vote at any such meeting but shall be entitled
to receive notice of meetings of shareholders of the Corporation called for the purpose of authorizing the dissolution of the Corporation
or the sale of its undertaking or a substantial part thereof. The approval of the holders of the Convertible Preference Shares
with respect to any and all matters referred to in these Articles of Amendment may be given in writing by all of the holders of
the Convertible Preference Shares outstanding or by resolution duly passed and carried as may then be required by the Canada
Business Corporations Act at a meeting of the holders of the Convertible Preference Shares duly called and held for the purpose
of considering the subject matter of such resolution and at which holders of not less than a majority of all Convertible Preference
Shares then outstanding are present in person or represented by proxy in accordance with the by-laws of the Corporation; provided,
however, that if at any such meeting, when originally held, the holders of at least a majority of all Convertible Preference
Shares then outstanding are not present in person or so represented by proxy within 30 minutes after the time fixed for the meeting,
then the meeting shall be adjourned to such date, being not less than fifteen (15) days later, and to such time and place as may
be fixed by the chairman of such meeting, and at such adjourned meeting the holders of Convertible Preference Shares present in
person or so represented by proxy, whether or not they hold a majority of all Convertible Preference Shares then outstanding, may
transact the business for which the meeting was originally called, and a resolution duly passed and carried as may then be required
by the Canada Business Corporations Act at such adjourned meeting shall constitute the approval of the holders of the Convertible
Preference Shares. Notice of any such original meeting of the holders of the Convertible Preference Shares shall be given not less
than twenty-one (21) days prior to the date fixed for such meeting and shall specify in general terms the purpose for which the
meeting is called, and notice of any such adjourned meeting shall be given not less than ten (10) days prior to the date fixed
for such adjourned meeting, but it shall not be necessary to specify in such notice the purpose for which the adjourned meeting
is called. The formalities to be observed with respect to the giving of notice of any such original meeting or adjourned meeting
and the conduct of it shall be those from time to time prescribed in the by-laws of the Corporation with respect to meetings of
shareholders. On every poll taken at any such original meeting or adjourned meeting, each holder of Convertible Preference Shares
present in person or represented by proxy shall be entitled to one vote for each of the Convertible Preference Shares held by such
holder.


 




    	 	 	 



     


    

  


SECTION 4.        Purchase
for Cancellation. Subject to such provisions of the Canada Business Corporations Act as may be applicable, the Corporation
may at any time or times purchase (if obtainable) for cancellation all or any part of the Convertible Preference Shares outstanding
from time to time: (a) through the facilities of any Exchange or market on which the Convertible Preference Shares are listed,
(b) by invitation for tenders addressed to all the holders of record of the Convertible Preference Shares outstanding, or (c) in
any other manner, in each case at the lowest price or prices at which, in the opinion of the Board of Directors, such shares are
obtainable.


 


SECTION 5.        Conversion.


 


Each Convertible Preference Share is convertible
into Class A Shares as provided in this SECTION 5.


 


(a)          Conversion
at the Option of Holders of Convertible Preference Shares. Subject to SECTION 5(b), each holder of Convertible Preference Shares
is entitled to convert, in whole or in part at any time and from time to time, at the option and election of such holder upon receipt
of all antitrust approvals required in connection with such conversion (or the lapse of any applicable waiting period relating
to such required antitrust approvals), any or all outstanding Convertible Preference Shares held by such holder into a number of
duly authorized, validly issued, fully paid and nonassessable Class A Shares equal to the number (the “Conversion Amount”)
determined by dividing (i) the Base Liquidation Preference (as adjusted pursuant to SECTION 2(b) to the date immediately preceding
the Conversion Date (as defined below)) for each Convertible Preference Share to be converted by (ii) the Conversion Price
in effect at the time of conversion. The “Conversion Price” initially is $5.00 per share, as adjusted from time
to time as provided in SECTION 5(f). In order to convert the Convertible Preference Shares into Class A Shares, the holder
must surrender the certificates representing such Convertible Preference Shares, accompanied by transfer instruments satisfactory
to the Corporation, free of any adverse interest or liens at the office of the Corporation’s transfer agent for the Convertible
Preference Shares, together with written notice that such holder elects to convert all or such number of shares represented by
such certificates as specified therein. With respect to a conversion pursuant to this SECTION 5(a), the date of receipt of such
certificates, together with such notice and such other information or documents as may be required by the Corporation (including
any certificates delivered pursuant to SECTION 5(b)), by the transfer agent or the Corporation will be the date of conversion (the
“Conversion Date”) and the Conversion Date with respect to a conversion pursuant to SECTION 5(c) will be as
provided in such section.


 




    	 	 	 



     


    

  


(b)          Limitations
on Conversion. Notwithstanding SECTION 5(a) or SECTION 5(c) but subject to SECTION 7, the Corporation shall not effect any
conversion of the Convertible Preference Shares or otherwise issue Class A Shares pursuant to SECTION 5(a) or SECTION 5(c), and
no holder of Convertible Preference Shares will be permitted to convert Convertible Preference Shares into Class A Shares if, and
to the extent that, following such conversion, either (i) such holder’s aggregate voting power on a matter being voted on
by holders of Class A Shares would exceed 19.9% of the Maximum Voting Power (as defined below) or (ii) such holder would Beneficially
Own more than 19.9% of the then outstanding Common Shares; provided, however, that such conversion restriction shall
not apply to any conversion in connection with and subject to completion of (A) a public sale of the Class A Shares to be issued
upon such conversion, if following consummation of such public sale such holder will not Beneficially Own in excess of 19.9% of
the then outstanding Class A Shares or (B) a bona fide third party tender offer for the Class A Shares issuable thereupon.
For purposes of the foregoing sentence, the number of Class A Shares Beneficially Owned by a holder shall include the number of
Class A Shares issuable upon conversion of the Convertible Preference Shares with respect to which a conversion notice has been
given, but shall exclude the number of Class A Shares which would be issuable upon conversion or exercise of the remaining, unconverted
portion of the Convertible Preference Shares and any Alternative Preference Shares Beneficially Owned by such holder. Upon the
written request of the holder, the Corporation shall within two (2) Business Days confirm in writing (which may be by email) to
any holder the number of Class A Shares and Class B Shares then outstanding. In connection with any conversion and as a condition
to the Corporation effecting such conversion, upon request of the Corporation, a holder of Convertible Preference Shares shall
deliver to the Corporation a certificate, signed by a duly authorized officer of such holder, no less than twelve (12) Business
Days prior to the applicable conversion, certifying that, after giving effect to such conversion, (i) such holder’s aggregate
voting power on a matter being voted on by holders of Class A Shares will not exceed 19.9% of the Maximum Voting Power or (ii)
such holder will not Beneficially Own more than 19.9% of the then outstanding Common Shares. For purposes hereof, “Maximum
Voting Power” means, at the time of determination of the Maximum Voting Power, the total number of votes which may be
cast by all shares of the Corporation’s capital on a matter subject to the vote of the Common Shares and any other securities
that constitute Voting Stock voting together as a single class and after giving effect to any limitation on voting power set forth
herein and the articles of amendment or other similar document governing other Voting Stock. For purposes of this SECTION 5(b),
the aggregate voting power and Beneficial Ownership of Common Shares held by the Affiliates of a holder shall be attributed to
such holder.


 


(c)          Conversion
at the Option of the Corporation. Subject to SECTION 5(b) and SECTION 7, on and after the two (2) year anniversary of the Series
6 Original Issuance Date, at the Corporation’s option and election and upon its compliance with this SECTION 5(c), and in
the case of the Investor and any Permitted Transferee upon receipt of all antitrust approvals required in connection with such
conversion (or the lapse of any applicable waiting period relating to such required antitrust approvals), all outstanding Convertible
Preference Shares shall be converted automatically into a number of duly authorized, validly issued, fully paid and nonassessable
Class A Shares equal to the Conversion Amount following written notice by the Corporation to the holders of Convertible Preference
Shares notifying such holders of the conversion contemplated by this SECTION 5(c), which conversion shall occur on the date specified
in such notice, which shall not be less than ten (10) Business Days following the date of such notice (or in the case of the Investor
and any Permitted Transferee the later of (A) the date of receipt of all antitrust approvals required in connection with such conversion
(or the lapse of any applicable waiting period relating to such required antitrust approvals)) and (B) ten (10) Business Days following
the date of such notice), provided, that (i) prior to the five-year anniversary of the Series 6 Original Issuance Date,
such notice may be delivered by the Corporation (and such Convertible Preference Shares may be converted into Class A Shares pursuant
to this SECTION 5(c)) only if the Closing Price per Class A Share for the thirty (30) consecutive Trading Day period ending on
the Trading Day immediately prior to delivery of a notice of conversion pursuant to this SECTION 5(c) was at or above 125% of the
then-applicable Conversion Price and (ii) following the five-year anniversary of the Series 6 Original Issuance Date, such notice
may be delivered by the Corporation (and such Convertible Preference Shares may be converted into Class A Shares pursuant to this
SECTION 5(c)) only if the Closing Price per Class A Share for the thirty (30) consecutive Trading Day period ending on the Trading
Day immediately prior to delivery of a notice of conversion pursuant to this SECTION 5(c) was at or above 100% of the then-applicable
Conversion Price; provided further, that following a Specified Event, the Corporation shall not be entitled to convert the
Convertible Preference Shares.


 




    	 	 	 



     


    

  


Notwithstanding the foregoing, the holders of
Convertible Preference Shares shall continue to have the right to convert their Convertible Preference Shares pursuant to SECTION
5(a) until and through the Conversion Date contemplated in this SECTION 5(c) and if such Convertible Preference Shares are converted
pursuant to SECTION 5(a) such shares shall no longer be converted pursuant to this SECTION 5(c) and the Corporation’s notice
delivered to the holders pursuant to this SECTION 5(c) shall be of no effect with respect to such shares converted pursuant to
SECTION 5(a).


 


(d)          Fractional
Shares. No fractional Class A Shares will be issued upon conversion of the Convertible Preference Shares. In lieu of fractional
shares, the Corporation shall round, to the nearest whole number, the number of Class A Shares to be issued upon conversion of
the Convertible Preference Shares. If more than one Convertible Preference Share is being converted at one time by or for the benefit
of the same holder, then the number of full shares issuable upon conversion will be calculated on the basis of the aggregate number
of Convertible Preference Shares converted by or for the benefit of such holder at such time.


 


(e)          Mechanics
of Conversion.


 


(i)          Promptly
after the Conversion Date (and in any event within three (3) Business Days), the Corporation shall (A) issue and deliver to such
holder the number of Class A Shares to which such holder is entitled in exchange for the certificates formerly representing Convertible
Preference Shares and (B) pay to such holder, to the extent of funds legally available therefor, all declared and unpaid Dividends
on the Convertible Preference Shares that are being converted into Class A Shares; provided, that any accrued and unpaid
Dividends not paid to such holder pursuant to the foregoing clause (B) shall, subject to SECTION 5(b), be converted into a number
of duly authorized, validly issued, fully paid and nonassessable Class A Shares equal to the number determined by dividing (x)
the aggregate amount of such accrued and unpaid Dividends on the Convertible Preference Shares that are being converted by (y)
the then current Conversion Price. Such conversion will be deemed to have been made on the Conversion Date, and the person entitled
to receive the Class A Shares issuable upon such conversion shall be treated for all purposes as the record holder of such Class
A Shares on such Conversion Date. In case fewer than all the shares represented by any such certificate are to be converted, a
new certificate shall be issued representing the unconverted shares without cost to the holder thereof, except for any documentary,
stamp or similar issue or transfer tax due because any certificates for Class A Shares or Convertible Preference Shares are issued
in a name other than the name of the converting holder. The Corporation shall pay any documentary, stamp or similar issue or transfer
tax due on the issue of Class A Shares upon conversion or due upon the issuance of a new certificate for any Convertible Preference
Shares not converted other than any such tax due because Class A Shares or a certificate for Convertible Preference Shares are
issued in a name other than the name of the converting holder.


 


(ii)         From
and after the Conversion Date, the Convertible Preference Shares to be converted on such Conversion Date will no longer be deemed
to be outstanding, and all rights of the holder thereof as a holder of Convertible Preference Shares (except the right to receive
from the Corporation the Class A Shares upon conversion, together with the right to receive any accrued and unpaid Dividends thereon)
shall cease and terminate with respect to such shares; provided, that in the event that a Convertible Preference Share is
not converted, such Convertible Preference Share will remain outstanding and will be entitled to all of the rights as provided
herein.


 


(iii)        If
the conversion is in connection with any sale, transfer or other disposition of the Class A Shares issuable upon conversion of
the Convertible Preference Shares, the conversion may, at the option of any holder tendering any Convertible Preference Share for
conversion, be conditioned upon the closing of the sale, transfer or the disposition of Class A Shares issuable upon conversion
of Convertible Preference Shares with the underwriter, transferee or other acquirer in such sale, transfer or disposition, in which
event such conversion of such Convertible Preference Shares shall not be deemed to have occurred until immediately prior to the
closing of such sale, transfer or other disposition.


 




    	 	 	 



     


    

  


(iv)        All
Class A Shares issued upon conversion of the Convertible Preference Shares will, upon issuance by the Corporation, be duly and
validly issued, fully paid and nonassessable.


 


(f)           Adjustments
to Conversion Price.


 


(i)          Adjustment
for Change In Share Capital.


 


(A)         If
the Corporation shall, at any time and from time to time while any Convertible Preference Shares are outstanding, issue a dividend
or make a distribution on its Class A Shares payable in its Class A Shares to all or substantially all holders of its Class A Shares,
then the Conversion Price at the opening of business on the Ex-Dividend Date for such dividend or distribution will be adjusted
by multiplying such Conversion Price by a fraction:


 


(1)         the
numerator of which shall be the number of Class A Shares outstanding at the close of business on the Business Day immediately preceding
such Ex-Dividend Date; and


 


(2)         the
denominator of which shall be the sum of the number of Class A Shares outstanding at the close of business on the Business Day
immediately preceding the Ex-Dividend Date for such dividend or distribution, plus the total number of Class A Shares constituting
such dividend or other distribution.


 


If any dividend or distribution of the type
described in this SECTION 5(f)(i)(A) is declared but not so paid or made, the Conversion Price shall again be adjusted to the Conversion
Price which would then be in effect if such dividend or distribution had not been declared. Except as set forth in the preceding
sentence, in no event shall the Conversion Price be increased pursuant to this SECTION 5(f)(i)(A).


 


(B)         If
the Corporation shall, at any time or from time to time while any of the Convertible Preference Shares are outstanding, subdivide
or reclassify its outstanding Class A Shares into a greater number of Class A Shares, then the Conversion Price in effect at the
opening of business on the day upon which such subdivision becomes effective shall be proportionately decreased, and conversely,
if the Corporation shall, at any time or from time to time while any of the Convertible Preference Shares are outstanding, combine
or reclassify its outstanding Class A Shares into a smaller number of Class A Shares, then the Conversion Price in effect at the
opening of business on the day upon which such combination or reclassification becomes effective shall be proportionately increased.
In each such case, the Conversion Price shall be adjusted by multiplying such Conversion Price by a fraction, the numerator of
which shall be the number of Class A Shares outstanding immediately prior to such subdivision or combination and the denominator
of which shall be the number of Class A Shares outstanding immediately after giving effect to such subdivision, combination or
reclassification. Such increase or reduction, as the case may be, shall become effective immediately after the opening of business
on the day upon which such subdivision, combination or reclassification becomes effective.


 


(ii)         Adjustment
for Rights Issue. If the Corporation shall, at any time or from time to time, while any Convertible Preference Shares are outstanding,
distribute rights, options or warrants to all or substantially all holders of its Class A Shares entitling them, for a period expiring
within sixty (60) days after the record date for such distribution, to purchase Class A Shares, or securities convertible into,
or exchangeable or exercisable for, Class A Shares, in either case, at less than the average of the Closing Prices for the five
(5) consecutive Trading Days immediately preceding the first public announcement of the distribution, then the Conversion Price
shall be adjusted so that the same shall equal the rate determined by multiplying the Conversion Price in effect at the opening
of business on the Ex-Dividend Date for such distribution by a fraction:


 




    	 	 	 



     


    

  


(A)         the
numerator of which shall be the sum of (1) the number of Class A Shares Outstanding on the close of business on the Business Day
immediately preceding the Ex-Dividend Date for such distribution, plus (2) the number of Class A Shares that the aggregate offering
price of the total number of Class A Shares issuable pursuant to such rights, options or warrants would purchase at the Current
Market Price of the Class A Shares on the declaration date for such distribution (determined by multiplying such total number of
Class A Shares so offered by the exercise price of such rights, options or warrants and dividing the product so obtained by such
Current Market Price); and


 


(B)         the
denominator of which shall be the number of Class A Shares Outstanding at the close of business on the Business Day immediately
preceding the Ex-Dividend Date for such distribution, plus the total number of additional Class A Shares issuable pursuant to such
rights, options or warrants.


 


The term “Class A Shares Outstanding”
shall mean, without duplication, and include the following, and the following shall be included whether vested or unvested, whether
contingent or non-contingent and whether exercisable or not yet exercisable, and without regard to any other limitations or restrictions
on conversion or exercise:


 


(1)          the
number of Class A Shares and Class B Shares then outstanding;


 


(2)          all
Class A Shares issuable upon conversion of outstanding Convertible Preference Shares; and


 


(3)          all
Class A Shares issuable upon exercise of outstanding options and any other Convertible Security.


 


Such adjustment shall become effective immediately
after the opening of business on the Ex-Dividend Date for such distribution.


 


To the extent that Class A Shares are not delivered
pursuant to such rights, options or warrants or upon the expiration or termination of such rights, options or warrants, the Conversion
Price shall be readjusted to the Conversion Price that would then be in effect had the adjustments made upon the issuance of such
rights, options or warrants been made on the basis of the delivery of only the number of Class A Shares actually delivered. In
the event that such rights, options or warrants are not so distributed, the Conversion Price shall again be adjusted to be the
Conversion Price which would then be in effect if the Ex-Dividend Date for such distribution had not occurred. In determining whether
any rights, options or warrants entitle the holders to purchase Class A Shares at less than the average of the Closing Prices for
the five (5) consecutive Trading Days immediately preceding the first public announcement of the relevant distribution, and in
determining the aggregate offering price of such Class A Shares, there shall be taken into account any consideration received for
such rights, options or warrants and the value of such consideration if other than cash, to be determined in good faith by the
Board of Directors. Except as set forth in this paragraph, in no event shall the Conversion Price be increased pursuant to this
SECTION 5(f)(ii).


 




    	 	 	 



     


    

  


(iii)        Adjustment
for Certain Tender Offers or Exchange Offers. In case the Corporation or any of its Subsidiaries shall, at any time or from
time to time, while any Convertible Preference Shares are outstanding, distribute cash or other consideration in respect of a tender
offer or an exchange offer (that is treated as a “tender offer” under U.S. federal securities laws) made by
the Corporation or any Subsidiary for all or any portion of the Class A Shares, where the sum of the aggregate amount of such cash
distributed and the aggregate Fair Market Value, as of the Expiration Date (as defined below), of such other consideration distributed
(such sum, the “Aggregate Amount”) expressed as an amount per Class A Share validly tendered or exchanged, and
not withdrawn, pursuant to such tender offer or exchange offer as of the Expiration Time (as defined below) (such tendered or exchanged
Class A Shares, the “Purchased Shares”) exceeds the Closing Price per share of the Class A Shares on the Trading
Day immediately following the last date (such last date, the “Expiration Date”) on which tenders or exchanges
could have been made pursuant to such tender offer or exchange offer (as the same may be amended through the Expiration Date),
then, and in each case, immediately after the close of business on such date, the Conversion Price shall be decreased so that the
same shall equal the rate determined by multiplying the Conversion Price in effect immediately prior to the close of business on
the Trading Day immediately following the Expiration Date by a fraction:


 


(A)         the
numerator of which shall be equal to the product of (1) the number of Class A Shares outstanding as of the last time (the
“Expiration Time”) at which tenders or exchanges could have been made pursuant to such tender offer or exchange
offer (including all Purchased Shares) and (2) the Closing Price per share of the Class A Shares on the Trading Day immediately
following the Expiration Date; and


 


(B)         the
denominator of which is equal to the sum of (x) the Aggregate Amount and (y) the product of (I) an amount equal
to (1) the number of Class A Shares outstanding as of the Expiration Time, less (2) the Purchased Shares and (II) the
Closing Price per share of the Class A Shares on the Trading Day immediately following the Expiration Date.


 


An adjustment, if any, to the Conversion Price
pursuant to this SECTION 5(f)(iii) shall become effective immediately prior to the opening of business on the second Trading Day
immediately following the Expiration Date. In the event that the Corporation or a Subsidiary is obligated to purchase Class A Shares
pursuant to any such tender offer or exchange offer, but the Corporation or such Subsidiary is permanently prevented by applicable
law from effecting any such purchases, or all such purchases are rescinded, then the Conversion Price shall again be adjusted to
be the Conversion Price which would then be in effect if such tender offer or exchange offer had not been made. Except as set forth
in the preceding sentence, if the application of this SECTION 5(f)(iii) to any tender offer or exchange offer would result in an
increase in the Conversion Price, no adjustment shall be made for such tender offer or exchange offer under this SECTION 5(f)(iii).


 


(iv)        Disposition
Events.


 


(A)         If
any of the following events (any such event, a “Disposition Event”) occurs:


 


(1)         any
reclassification or exchange of the Class A Shares (other than as a result of a subdivision or combination);


 


(2)         any
merger, amalgamation, consolidation or other combination to which the Corporation is a constituent party; or


 


(3)         any
sale, conveyance, lease, or other disposal of all or substantially all the properties and assets of the Corporation to any other
person;


 




    	 	 	 



     


    

  


in each case, as a result of which all of the holders of Class A
Shares shall be entitled to receive cash, securities or other property for their Class A Shares, the Convertible Preference Shares
converted following the effective date of any Disposition Event shall be converted, in lieu of the Class A Shares otherwise deliverable,
into the same amount and type (in the same proportion) of cash, securities or other property received by holders of Class A Shares
in the relevant event (collectively, “Reference Property”) received upon the occurrence of such Disposition
Event by a holder of Class A Shares holding, immediately prior to the transaction, a number of Class A Shares equal to the Conversion
Amount (without giving effect to any limitations on conversion set forth in SECTION 5(b)) immediately prior to such Disposition
Event; provided that if the Disposition Event provides the holders of Class A Shares with the right to receive more than
a single type of consideration determined based in part upon any form of stockholder election, the Reference Property shall be
comprised of the weighted average of the types and amounts of consideration received by the holders of the Class A Shares.


 


(B)         The
above provisions of this SECTION 5(f)(iv) shall similarly apply to successive Disposition Events. If this SECTION 5(f)(iv) applies
to any event or occurrence, neither SECTION 5(f)(i) nor SECTION 5(f)(iii) shall apply; provided, however, that this
SECTION 5(f)(iv) shall not apply to any share split or combination to which SECTION 5(f)(i) is applicable or to a liquidation,
dissolution or winding up to which SECTION 2 applies. To the extent that equity securities of a company are received by the holders
of Class A Shares in connection with a Disposition Event, the portion of the Convertible Preference Shares which will be convertible
into such equity securities will continue to be subject to the anti-dilution adjustments set forth in this SECTION 5(f).


 


(v)         Adjustment
for Certain Issuances of Additional Class A Shares.


 


(A)         Other
than in respect of an issuance or distribution in respect of which SECTION 5(f)(ii) applies, in the event the Corporation shall
at any time after the Series 6 Original Issuance Date while the Convertible Preference Shares are outstanding issue Additional
Class A Shares, without consideration or for a consideration per share less than the applicable Conversion Price immediately prior
to such issuance in effect on the date of and immediately prior to such issue, then and in such event, such Conversion Price shall
be reduced, concurrently with such issuance, to a price determined by multiplying such Conversion Price by a fraction:


 


(1)         the
numerator of which shall be (a) the number of Class A Shares Outstanding (as defined below) immediately prior to such issuance
plus (b) the number of Class A Shares which the aggregate consideration received or to be received by the Corporation for the total
number of Class A Shares so issued would purchase at such Conversion Price; and


 


(2)         the
denominator of which shall be (a) the number of Class A Shares Outstanding immediately prior to such issue plus (b) the number
of such Additional Class A Shares so issued.


 


(B)         For
purposes of this SECTION 5(f)(v), the term “Additional Class A Shares” means any Class A Shares or Convertible
Security (collectively, “Class A Equivalents”) issued by the Corporation after the Series 6 Original Issuance
Date, provided that Additional Class A Shares will not include any of the following:


 


(1)         Class
A Equivalents issued in a transaction for which an adjustment to the Conversion Price is made pursuant to SECTION 5(f)(i), SECTION
5(f)(iii) or SECTION 5(f)(iv);


 




    	 	 	 



     


    

  


(2)         Class
A Equivalents issued or issuable upon conversion of Convertible Preference Shares or Alternative Preference Shares or pursuant
to the terms of any other Convertible Security issued and outstanding on the Series 6 Original Issuance Date;


 


(3)         All
Class A Shares, as adjusted for share dividends, splits, combinations and similar events, validly reserved on the Series 6 Original
Issuance Date and issued or issuable upon the exercise of options or rights issued to employees, officers or directors of, or consultants,
advisors or service providers to, the Corporation or any of its majority- or wholly-owned subsidiaries pursuant to any current
equity incentive plans, programs or arrangements of or adopted by the Corporation, including the Corporation’s 2005 Stock
Incentive Plan, the Corporation’s 2011 Stock Incentive Plan, the Corporation’s 2016 Stock Incentive Plan and the Corporation’s
Amended and Restated Stock Appreciation Rights Plan;


 


(4)         An
unlimited number of Class A Equivalents issued pursuant to future equity incentive grants, plans, programs or arrangements adopted
by the Corporation to the extent that any Class A Equivalents issued pursuant to this clause (4) shall not exceed three percent
(3%) of the Corporation’s diluted weighted average number of common shares outstanding (as calculated for the Corporation’s
financial reporting purposes) in any fiscal year, with any unused amounts in any fiscal year being carried over to succeeding fiscal
years;


 


(5)         Class
A Equivalents issued in connection with bona fide acquisitions of any entities, businesses and/or related assets or other
business combinations by the Corporation, whether by merger, consolidation, sale of assets, sale or exchange of stock or otherwise,
or settlement of deferred liabilities in connection therewith; or


 


(6)         Class
A Equivalents issued in a transaction with respect to which holders of a majority of the Convertible Preference Shares purchased
securities pursuant to Section 4.11 of the Securities Purchase Agreement or otherwise.


 


In the case of the issuance of Additional Class
A Shares for cash, the consideration shall be deemed to be the amount of cash paid therefor before deducting any reasonable discounts,
commissions or other expenses allowed, paid or incurred by the Corporation for any underwriting or otherwise in connection with
the issuance and sale thereof. In the case of the issuance of Additional Class A Shares for consideration in whole or in part other
than cash, the consideration other than cash shall be deemed to be the Fair Market Value thereof. In the case of the issuance of
Convertible Securities, the aggregate maximum number of Class A Shares deliverable upon exercise, conversion or exchange of such
Convertible Securities shall be deemed to have been issued at the time such Convertible Securities were issued and for a consideration
equal to the consideration (determined in the manner provided in this paragraph) if any, received by the Corporation upon the issuance
of such Convertible Securities plus the minimum additional consideration payable pursuant to the terms of such Convertible Securities
for the Class A Shares covered thereby, but no further adjustment shall be made for the actual issuance of Class A Shares upon
the exercise, conversion or exchange of any such Convertible Securities. In the event of any change in the number of Class A Shares
deliverable upon exercise, conversion or exchange of Convertible Securities subject to this SECTION 5(f)(v), including, but not
limited to, a change resulting from the anti-dilution provisions thereof, the Conversion Price shall forthwith be readjusted to
such Conversion Price as would have been obtained had the adjustment that was made upon the issuance of such Convertible Securities
not exercised, converted or exchanged prior to such change been made upon the basis of such change. Upon the expiration or forfeiture
of any Additional Class A Shares consisting of options, warrants or other rights to acquire Class A Shares or Convertible Securities,
the termination of any such rights to convert or exchange or the expiration or forfeiture of any options or rights related to such
convertible or exchangeable securities, the Conversion Price, to the extent in any way affected by or computed using such options,
rights or securities or options or rights related to such securities, shall be recomputed to reflect the issuance of only the number
of Class A Shares (and Convertible Securities that remain in effect) actually issued upon the exercise of such options, warrants
or rights, upon the conversion or exchange of such securities or upon the exercise of the options or rights related to such securities.


 




    	 	 	 



     


    

  


(vi)        Minimum
Adjustment. Notwithstanding the foregoing, the Conversion Price will not be reduced if the amount of such reduction would be
an amount less than $0.01, but any such amount will be carried forward and reduction with respect thereto will be made at the time
that such amount, together with any subsequent amounts so carried forward, aggregates to $0.01 or more.


 


(vii)       When
No Adjustment Required. Notwithstanding anything herein to the contrary, no adjustment to the Conversion Price need be made:


 


(A)         for
a transaction referred to in SECTION 5(f)(i) or SECTION 5(f)(ii) if the Convertible Preference Shares participate, without conversion,
in the transaction or event that would otherwise give rise to an adjustment pursuant to such Section at the same time as holders
of the Class A Shares participate with respect to such transaction or event and on the same terms as holders of the Class A Shares
participate with respect to such transaction or event as if the holders of Convertible Preference Shares, at such time, held a
number of Class A Shares equal to the Conversion Amount at such time;


 


(B)         for
rights to purchase Class A Shares pursuant to any present or future plan by the Corporation for reinvestment of dividends or interest
payable on the Corporation’s securities and the investment of additional optional amounts in Class A Shares under any plan;
or


 


(C)         for
any event otherwise requiring an adjustment under this SECTION 5 if such event is not consummated.


 


(viii)      Rules
of Calculation; Treasury Shares. All calculations will be made to the nearest one-hundredth of a cent or to the nearest one-ten
thousandth of a share. Except as explicitly provided herein, the number of Class A Shares outstanding will be calculated on the
basis of the number of issued and outstanding Class A Shares.


 


(ix)         Waiver.
Notwithstanding the foregoing, the Conversion Price will not be reduced if the Corporation receives, prior to the effective time
of the adjustment to the Conversion Price, written notice from the holders representing at least a majority of the then outstanding
Convertible Preference Shares, voting together as a separate class, that no adjustment is to be made as the result of a particular
issuance of Class A Shares or other dividend or other distribution on Class A Shares. This waiver will be limited in scope and
will not be valid for any issuance of Class A Shares or other dividend or other distribution on Class A Shares not specifically
provided for in such notice.


 


(x)          Tax
Adjustment. Anything in this SECTION 5 notwithstanding, the Corporation shall be entitled to make such downward adjustments
in the Conversion Price, in addition to those required by this SECTION 5, as the Board of Directors in its sole discretion shall
determine to be advisable in order that any event treated for U.S. federal income tax purposes as a dividend or share split will
not be taxable to the holders of Class A Shares.


 


(xi)         No
Duplication. If any action would require adjustment of the Conversion Price pursuant to more than one of the provisions described
in this SECTION 5 in a manner such that such adjustments are duplicative, only one adjustment shall be made.


 




    	 	 	 



     


    

  


(xii)        Provisions
Governing Adjustment to Conversion Price.  Rights, options or warrants distributed by the Corporation to all or substantially
all holders of Class A Shares entitling the holders thereof to subscribe for or purchase shares of the Corporation’s capital
(either initially or under certain circumstances), which rights, options or warrants, until the occurrence of a specified event
or events (“Rights Trigger”): (A) are deemed to be transferred with such Class A Shares; (B) are not
exercisable; and (C) are also issued in respect of future issuances of Class A Shares, shall be deemed not to have been distributed
for purposes of SECTION 5(f)(i), (ii), (iii), (iv) or (v) (and no adjustment to the Conversion Price under SECTION 5(f)(i), (ii),
(iii), (iv) or (v) will be required) until the occurrence of the earliest Rights Trigger, whereupon such rights, options and warrants
shall be deemed to have been distributed, and (x) if and to the extent such rights, options and warrants are exercisable for Class
A Shares or the equivalents thereof, an appropriate adjustment (if any is required) to the Conversion Price shall be made under
SECTION 5(f)(ii) (without giving effect to the sixty (60) day limit on the exercisability of rights, options and warrants ordinarily
subject to such SECTION 5(f)(ii)), and/or (y) if and to the extent such rights, options and warrants are exercisable for cash and/or
any shares of the Corporation’s capital other than Class A Shares or Class A Share equivalents, shall be subject to the provisions
of SECTION 1(a) applicable to Participating Dividends and shall be distributed to the holders of Convertible Preference Shares. 
If any such right, option or warrant, including any such existing rights, options or warrants distributed prior to the Series 6
Original Issuance Date, are subject to events, upon the occurrence of which such rights, options or warrants become exercisable
to purchase different securities, evidences of indebtedness or other assets, then the date of the occurrence of any and each such
event shall be deemed to be the date of distribution and Ex-Dividend Date with respect to new rights, options or warrants with
such rights (and a termination or expiration of the existing rights, options or warrants without exercise by any of the holders
thereof).  In addition, in the event of any distribution (or deemed distribution) of rights, options or warrants, or any Rights
Trigger or other event (of the type described in the preceding sentence) with respect thereto that was counted for purposes of
calculating a distribution amount for which an adjustment to the Conversion Price under SECTION 5(f)(i), (ii), (iii), (iv) or (v)
was made, (1) in the case of any such rights, options or warrants that shall all have been redeemed or repurchased without
exercise by any holders thereof, the Conversion Price shall be readjusted at the opening of business of the Corporation immediately
following such final redemption or repurchase by multiplying such Conversion Price by a fraction (x) the numerator of which shall
be the Current Market Price per Class A Share on such date, less the amount equal to the per share redemption or repurchase
price received by a holder or holders of Class A Shares with respect to such rights, options or warrants (assuming such holder
had retained such rights, options or warrants), made to all or substantially all holders of Class A Shares as of the date of such
redemption or repurchase and (y) the denominator of which shall be the Current Market Price, and (2) in the case of such rights,
options or warrants that shall have expired or been terminated without exercise by any holders thereof, the Conversion Price shall
be readjusted as if such rights, options and warrants had not been issued. Notwithstanding the foregoing, (A) to the extent any
such rights, options or warrants are redeemed by the Corporation prior to a Rights Trigger or are exchanged by the Corporation,
in either case for Class A Shares, the Conversion Price shall be appropriately readjusted (if and to the extent previously adjusted
pursuant to this SECTION 5(f)(xii)) as if such rights, options or warrants had not been issued, and instead the Conversion Price
will be adjusted as if the Corporation had issued the Class A Shares issued upon such redemption or exchange as a dividend or distribution
of Class A Shares subject to SECTION 5(f)(i)(A) and (B) to the extent any such rights, options or warrants are redeemed by the
Corporation prior to a Rights Trigger or are exchanged by the Corporation, in either case for any shares of the Corporation’s
capital (other than Class A Shares) or any other assets of the Corporation, such redemption or exchange shall be deemed to be a
distribution and shall be subject to, and paid to the holders of Convertible Preference Shares pursuant to, the provisions of SECTION
1(a) applicable to Participating Dividends.


 




    	 	 	 



     


    

  


(xiii)       Notwithstanding
anything herein to the contrary, any adjustment of the Conversion Price or entitlement to acquire Class A Shares pursuant to these
Articles of Amendment shall be subject to the rules of the Exchange to the extent required to comply with such rules. If after
the Series 6 Original Issuance Date there is a change in the applicable rules of the Exchange on which the Class A Shares are listed
at the time such change becomes effective or in the interpretation of such applicable rules that would cause the Class A Shares
to be delisted by such Exchange as a result of the terms of these Articles of Amendment, the rights of the holders of the Convertible
Preference Shares set forth in these Articles of Amendment shall thereafter be limited to the extent required by such changed rules
in order for the Class A Shares to continue to be listed on such Exchange. Notwithstanding anything to the contrary in these Articles
of Amendment, in no event shall the Conversion Price be adjusted pursuant to Section 5(f)(v) to a price that is less than the lower
of: (i) the closing price of the Class A Shares (as reflected on Nasdaq.com) immediately preceding the signing of the Securities
Purchase Agreement; or (ii) the average closing price of the Class A Shares (as reflected on Nasdaq.com) for the five trading days
immediately preceding the signing of the Securities Purchase Agreement.


 


(xiv)      Notwithstanding
anything to the contrary in these Articles of Amendment, if an adjustment to the Conversion Price becomes effective on any Ex-Dividend
Date as described herein, and a holder of Convertible Preference Shares that have been converted on or after such Ex-Dividend Date
and on or prior to the related record date would be treated as the record holder of Class A Shares as of the related Conversion
Date based on an adjusted Conversion Price for such Ex-Dividend Date, then, notwithstanding such Conversion Price adjustment provisions,
the Conversion Price adjustment relating to such Ex-Dividend Date will not be made for such converted Convertible Preference Shares.
Instead, the holder of such converted Convertible Preference Shares will be treated as if such holder were the record owner of
the Class A Shares on an unadjusted basis and participate in the related dividend, distribution or other event giving rise to such
adjustment.


 


(g)          Notice
of Record Date. In the event of:


 


(i)          any
share split or combination of the outstanding Class A Shares;


 


(ii)         any
declaration or making of a dividend or other distribution to holders of Class A Shares in additional Class A Shares, any other
share capital, other securities or other property (including, but not limited to, cash and evidences of indebtedness);


 


(iii)        any
reclassification or change to which SECTION 5(f)(i)(B) applies;


 


(iv)        the
dissolution, liquidation or winding up of the Corporation; or


 


(v)         any
other event constituting a Disposition Event;


 


then the Corporation shall file with its corporate records and mail
to the holders of the Convertible Preference Shares at their last addresses as shown on the records of the Corporation, at least
ten (10) days prior to the record date specified in (A) below or ten (10) days prior to the date specified in (B) below,
a notice stating:


 


(A)         the
record date of such share split, combination, dividend or other distribution, or, if a record is not to be taken, the date as of
which the holders of Class A Shares of record to be entitled to such share split, combination, dividend or other distribution are
to be determined, or


 




    	 	 	 



     


    

  


(B)         the
date on which such reclassification, change, dissolution, liquidation, winding up or other event constituting a Disposition Event,
is estimated to become effective, and the date as of which it is expected that holders of Class A Shares of record will be entitled
to exchange their Class A Shares for the share capital, other securities or other property (including, but not limited to, cash
and evidences of indebtedness) deliverable upon such reclassification, change, liquidation, dissolution, winding up or other Disposition
Event.


 


Disclosures made by the Corporation in any public
filings made under the Exchange Act shall be deemed to satisfy the notice requirements set forth in this SECTION 5(g).


 


(h)          Certificate
of Adjustments. Upon the occurrence of each adjustment or readjustment of the Conversion Price pursuant to this SECTION 5,
the Corporation shall compute such adjustment or readjustment in accordance with the terms hereof and furnish to each holder of
Convertible Preference Shares a certificate, signed by an officer of the Corporation, setting forth such adjustment or readjustment
and showing in detail the facts upon which such adjustment or readjustment is based. The Corporation shall, upon the reasonable
written request of any holder of Convertible Preference Shares, furnish to such holder a similar certificate setting forth (i)
the calculation of such adjustments and readjustments in reasonable detail, (ii) the Conversion Price then in effect, and (iii)
the number of Class A Shares and the amount, if any, of share capital, other securities or other property (including, but not limited
to, cash and evidences of indebtedness) which then would be received upon the conversion of Convertible Preference Shares.


 


SECTION 6.        Redemption.


 


(a)          Redemption
at the Option of the Corporation.


 


(i)          In
connection with or following any Specified Event, the Corporation, at its option and (if applicable) subject to consummation of
such Specified Event, may redeem (out of funds legally available therefor) for cash all of the Convertible Preference Shares then
outstanding at a price (the “Redemption Price”) per Convertible Preference Share equal to the greater of (i)
the Base Liquidation Preference per such Convertible Preference Share plus all accrued and unpaid dividends thereon and (ii) an
amount equal to the amount the holder of such Convertible Preference Shares would have received in respect of such Convertible
Preference Share had such holder converted such Convertible Preference Share into Class A Shares immediately prior to such redemption
based on the Current Market Price, in each case on the date of redemption (the “Redemption Date”).


 


(ii)         If
the Corporation elects to redeem the Convertible Preference Shares pursuant to this SECTION 6, on or prior to the fifteenth (15th)
Business Day prior to the applicable Redemption Date, the Corporation shall mail a written notice of redemption (the “Redemption
Notice”) by first-class mail addressed to the holders of record of the Convertible Preference Shares as they appear in
the records of the Corporation; provided, however, that accidental failure to give any such notice to one or more
of such holders shall not affect the validity of such redemption. The Redemption Notice must state: (A) the expected Redemption
Price as of the expected Redemption Date, and specify the individual components thereof (it being understood that the actual Redemption
Price will be determined as of the actual Redemption Date); (B) the name of the redemption agent to whom, and the address of the
place to where, the Convertible Preference Shares are to be surrendered for payment of the Redemption Price; (C) if applicable,
that the consummation of the Redemption and the payment of the Redemption Price shall be subject to the consummation of the Specified
Event, and (D) the anticipated Redemption Date.


 




    	 	 	 



     


    

  


(b)          Mechanics
of Redemption.


 


(i)          On
the Redemption Date, the Corporation shall pay the applicable Redemption Price, upon surrender of the certificates representing
the Convertible Preference Shares to be redeemed (properly endorsed or assigned for transfer, if the Corporation shall so require,
and letters of transmittal and instructions therefor on reasonable terms are included in the notice sent by the Corporation); provided
that payment of the Redemption Price for certificates (and accompanying documentation, if required) surrendered to the Corporation
after 2:00 p.m. (New York City time) on the Redemption Date may, at the Corporation’s option, be made on the Business Day
immediately following the Redemption Date.


 


(ii)         Convertible
Preference Shares to be redeemed on the Redemption Date will from and after such date, no longer be deemed to be outstanding; and
all powers, designations, preferences and other rights of the holder thereof as a holder of Convertible Preference Shares (except
the right to receive from the Corporation the applicable Redemption Price) shall cease and terminate with respect to such shares;
provided, that in the event that a Convertible Preference Share is not redeemed due to a default in payment by the Corporation
or because the Corporation is otherwise unable to pay the applicable Redemption Price in cash in full, such Convertible Preference
Share will remain outstanding and will be entitled to all of the powers, designations, preferences and other rights as provided
herein.


 


(iii)        Notwithstanding
anything in this SECTION 6 to the contrary, each holder shall retain the right to convert Convertible Preference Shares to be redeemed
at any time on or prior to the Redemption Date; provided, however, that any Convertible Preference Shares for which
a holder delivers a conversion notice to the Corporation prior to the Redemption Date shall not be redeemed pursuant to this SECTION
6.


 


SECTION 7.        Antitrust
and Conversion Into Alternative Preference Shares.


 


(a)          If
(i) the Corporation validly delivers a notice of conversion pursuant to SECTION 5(c) to the Investor or any Permitted Transferee
at any time on and after the two (2) year anniversary of the Series 6 Original Issuance Date and (ii) the Investor or such Permitted
Transferee would not be permitted to convert one or more of its Beneficially Owned Convertible Preference Shares into Class A Shares
because any applicable waiting period has not lapsed, or approval has not been obtained, under the Hart-Scott Rodino Antitrust
Improvements Act of 1976, as amended, or other applicable law, the Accretion Rate will decrease to 0% per annum following, and
the Base Liquidation Preference per Convertible Preference Share will not increase during any period subsequent to, ten (10) Business
Days following the date of such validly delivered notice (which for the avoidance of doubt shall not be earlier than the two (2)
year anniversary of the Series 6 Original Issuance Date).


 


(b)          With
respect to any holder of Convertible Preference Shares other than the Investor or any Permitted Transferee, after receiving a notice
of conversion pursuant to SECTION 5(c), any such holder of Convertible Preference Shares as to whom the relevant provisions of
the following sentence are applicable may, at such holder’s option, convert Convertible Preference Shares subject to such
conversion at any time on or prior to the close of business on the Business Day immediately preceding the Conversion Date, as the
case may be, specified in such notice into Alternative Preference Shares to the extent necessary to address the conditions described
in SECTION 7(c).


 


(c)          (i)
If any holder of Convertible Preference Shares would not be permitted to convert one or more of its Beneficially Owned Convertible
Preference Shares into Class A Shares due to the restrictions contained in SECTION 5(b) or (ii) if any holder of Convertible Preference
Shares other than the Investor or any Permitted Transferee would not be permitted to convert one more of its Beneficially Owned
Convertible Preference Shares into Class A Shares (the shares described in clause (i) and (ii), the “Special Conversion
Shares”) because any applicable waiting period has not lapsed, or approval has not been obtained, under the Hart-Scott
Rodino Antitrust Improvements Act of 1976, as amended, or other applicable law, then in each case each Special Conversion Share
of such holder shall be converted into a number of Alternative Preference Shares equal to the number of Class A Shares such holder
would have received if such holder would have been permitted to convert such Special Conversion Shares into Class A Shares on the
Conversion Date.


 




    	 	 	 



     


    

  


(d)          As
soon as practicable (and in any event within three (3) Business Days) after receipt of notice of either of the events described
in SECTION 7(c), which notice shall include the amount of Alternative Preference Shares to which such holder is entitled and the
basis for such conversion into Alternative Preference Shares, the Corporation shall (i) issue and deliver to such holder a certificate
for the number of Alternative Preference Shares, if any, to which such holder is entitled in exchange for the certificates formerly
representing the Convertible Preference Shares and (ii) pay to such holder, to the extent of funds legally available therefor,
all declared and unpaid Dividends on the Convertible Preference Shares that are being converted into Alternative Preference Shares.
Such conversion will be deemed to have been made on the Conversion Date, and the person entitled to receive the Alternative Preference
Shares issuable upon such conversion shall be treated for all purposes as the record holder of such Alternative Preference Shares
on such Conversion Date. In case fewer than all of the Convertible Preference Shares represented by any such certificate are to
be converted into Alternative Preference Shares, a new certificate shall be issued representing the unconverted shares without
cost to the holder thereof, except for any documentary, stamp or similar issue or transfer tax due because any certificates for
Alternative Preference Shares or Convertible Preference Shares are issued in a name other than the name of the converting holder.
The Corporation shall pay any documentary, stamp or similar issue or transfer tax due on the issue of Alternative Preference Shares
upon conversion or due upon the issuance of a new certificate for any Convertible Preference Shares not converted other than any
such tax due because Alternative Preference Shares or a certificate for Convertible Preference Shares are issued in a name other
than the name of the converting holder.


 


SECTION 8.        Additional
Definitions. For purposes of these Articles of Amendment, the following terms shall have the following meanings:


 


(a)          “Additional
Rate” means an annual rate initially equal to 7.0% per annum, increasing by 1.0% on every anniversary of the occurrence
of the Specified Event.


 


(b)          “Affiliate”
means, with respect to any person, any other person that directly or indirectly through one or more intermediaries, controls, is
controlled by or is under common control with, such specified person. Notwithstanding the foregoing, the Corporation, its subsidiaries
and its other controlled Affiliates shall not be considered Affiliates of the Investor.


 


(c)          
“Alternative Preference Shares” means the Series 7 Convertible Preference Shares so denominated and authorized
by the Corporation concurrently with the Convertible Preference Shares.


 


(d)          “Articles
of Amendment” means these Articles of Amendment creating the Convertible Preference Shares.


 


(e)          “Beneficially
Own,” “Beneficially Owned” or “Beneficial Ownership” has the meaning set forth
in Rule 13d-3 of the rules and regulations promulgated under the Exchange Act, except that for purposes hereof the words “within
sixty days” in Rule 13d-3(d)(1)(i) shall not apply, to the effect that a person shall be deemed to be the Beneficial Owner
of a security if that person has the right to acquire beneficial ownership of such security at any time. For the avoidance of doubt,
for purposes hereof, except where otherwise expressly provided herein, the Investor (or any other person) shall at all times be
deemed to have Beneficial Ownership of Class A Shares issuable upon conversion of the Convertible Preference Shares directly or
indirectly held by them, irrespective of any applicable restrictions on transfer, conversion or voting.


 




    	 	 	 



     


    

  


(f)           “Board
of Directors” means the board of directors of the Corporation.


 


(g)          “Business
Day” means a day other than a Saturday, Sunday or other day on which commercial banking institutions are authorized or
required by law, regulation or executive order to close in New York City, New York.


 


(h)          “Closing
Price” of the Class A Shares on any date means the closing sale price per share (or if no closing sale price is reported,
the average of the bid and ask prices or, if more than one in either case, the average of the average bid and the average ask prices)
on that date as reported in composite transactions for the Exchange or, if the Class A Shares are not listed or admitted for trading
on an Exchange, as reported on the quotation system on which such security is quoted. If the Class A Shares are not listed or admitted
for trading on an Exchange and not reported on a quotation system on the relevant date, the “closing price” will be
the last quoted bid price for the Class A Shares in the over-the-counter market on the relevant date as reported by the National
Quotation Bureau or similar organization. If the Class A Shares are not so quoted, the last reported sale price will be the average
of the mid-point of the last bid and ask prices for the Class A Shares on the relevant date from each of at least three (3) nationally
recognized investment banking firms selected by the Corporation for this purpose.


 


(i)           “Common
Shares” means the Class A Shares, the Class B Shares and any other common shares in the capital of the Corporation.


 


(j)           “control,”
“controlling,” “controlled by” and “under common control with,” with respect
to any person, means the possession, directly or indirectly, of the power to direct or cause the direction of the management and
policies of such person, whether through the ownership of Voting Stock, by contract or otherwise.


 


(k)          “Convertible
Security” means any debt or other evidences of indebtedness, shares of capital or other securities directly or indirectly
convertible into or exercisable or exchangeable for Class A Shares.


 


(l)           “Corporation”
means MDC Partners Inc., a corporation governed by the Canada Business Corporations Act.


 


(m)         “Current
Market Price” of Class A Shares on any day means the average of the Closing Prices per Class A Share for each of the
five (5) consecutive Trading Days ending on the earlier of the day in question and the day before the Ex-Dividend Date with respect
to the issuance or distribution requiring such computation.


 


(n)          “Dividend
Payment Date” means (i) each January 1, April 1, July 1 and October 1 of each year, or (ii) with respect to any Convertible
Preference Share that is to be converted or redeemed, the Conversion Date or the Redemption Date, as applicable; provided
that if any such Dividend Payment Date would otherwise occur on a day that is not a Business Day, such Dividend Payment Date shall
instead be (and any dividend payable on Convertible Preference Shares on such Dividend Date shall instead be payable on) the immediately
succeeding Business Day.


 


(o)          “Dividend
Period” means the period which commences on and includes a Dividend Payment Date (other than the initial Dividend Period
which shall commence on and include the date on which the Specified Event occurs) pursuant to clauses (i) and (ii) of the definition
of “Dividend Payment Date” and ends on and includes the calendar day next preceding the next Dividend Payment Date.


 




    	 	 	 



     


    

  


(p)          “Ex-Dividend
Date” means, with respect to any issuance or distribution, the first date on which the Class A Shares trade on the applicable
exchange or in the applicable market, regular way, without the right to receive such issuance or distribution.


 


(q)          “Exchange”
means Nasdaq and, if the Class A Shares are not then listed on Nasdaq, the principal other U.S. national or regional securities
exchange or market on which the Class A Shares are then listed.


 


(r)          “Exchange
Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.


 


(s)          “Fair
Market Value” of the Class A Shares or any other security or property means the fair market value thereof as determined
in good faith by the Board of Directors, which determination must be set forth in a written resolution of the Board of Directors,
in accordance with the following rules:


 


(i)          for
Class A Shares or other security traded or quoted on an Exchange, the Fair Market Value will be the average of the Closing Prices
of such security on such Exchange over a ten (10) consecutive Trading Day period, ending on the Trading Day immediately prior to
the date of determination; and


 


(ii)         for
any other property, the Fair Market Value shall be determined by the Board of Directors assuming a willing buyer and a willing
seller in an arm’s-length transaction.


 


(t)          “Fundamental
Change” shall be deemed to have occurred at such time as any of the following events shall occur:


 


(i)          any
“person” or “group”, other than the Corporation, its Subsidiaries or any employee benefits plan of the
Corporation or its Subsidiaries, files, or is required by applicable law to file, a Schedule 13D or Schedule TO (or any successor
schedule, form or report) pursuant to the Exchange Act, disclosing that such person has become the direct or indirect beneficial
owner of shares with a majority of the total voting power of the Corporation’s outstanding Voting Stock; unless such beneficial
ownership arises solely as a result of a revocable proxy delivered in response to a proxy or consent solicitation made pursuant
to the applicable rules and regulations under the Exchange Act; or


 


(ii)         the
Corporation amalgamates, consolidates with or merges with or into another person (other than a Subsidiary of the Corporation),
or sells, conveys, transfers, leases or otherwise disposes of all or substantially all of the consolidated properties and assets
of the Corporation and its Subsidiaries (excluding for purposes of the calculation non-controlling interests and third party minority
interests) to any person (other than a Subsidiary of the Corporation) or any person (other than a Subsidiary of the Corporation)
consolidates with, amalgamates or merges with or into the Corporation, provided that none of the circumstances set forth
in this clause (ii) shall be a Fundamental Change if persons that beneficially own the Voting Securities of the Corporation immediately
prior to the transaction own, directly or indirectly, shares with a majority of the total voting power of all outstanding Voting
Stock of the surviving or transferee person immediately after the transaction in substantially the same proportion as their ownership
of the Corporation’s Voting Stock immediately prior to the transaction.


 


(u)          “group”
has the meaning assigned to such term in Section 13(d)(3) of the Exchange Act.


 




    	 	 	 



     


    

  


(v)         “hereof,”
“herein” and “hereunder” and words of similar import refer to these Articles of Amendment
as a whole and not merely to any particular clause, provision, section or subsection.


 


(w)         “Investor”
means Stagwell Agency Holdings LLC.


 


(x)          “Junior
Securities” means the Common Shares and each other class or series of shares in the capital of the Corporation the terms
of which do not expressly provide that they rank senior in preference or priority to or on parity, without preference or priority,
with the Convertible Preference Shares with respect to dividend rights or rights upon liquidation, dissolution or winding up of
the Corporation.


 


(y)          “Market
Disruption Event” means, with respect to the Class A Shares, (i) a failure by the Exchange to open for trading during
its regular trading session or (ii) the occurrence or existence for more than one half hour period in the aggregate on any scheduled
Trading Day for the Class A Shares of any suspension or limitation imposed on trading (by reason of movements in price exceeding
limits permitted by the Exchange, or otherwise) in the Class A Shares or in any options, contracts or future contracts relating
to the Class A Shares, and such suspension or limitation occurs or exists at any time before 1:00 p.m. (New York City time) on
such day.


 


(z)          “Nasdaq”
means The NASDAQ Global Market.


 


(aa)        “Original
Purchase Price” means $1,000 per Convertible Preference Share.


 


(bb)        “Parity
Securities” means any shares in the capital of the Corporation the terms of which expressly provide that they will rank
on parity, without preference or priority, with the Convertible Preference Shares with respect to dividend rights or rights upon
liquidation, dissolution or winding up of the Corporation. For the avoidance of doubt, the Series 4 Preference Shares and the Series
5 Preference Shares of the Corporation and the Alternative Preference Shares are Parity Securities.


 


(cc)        “Permitted
Transferee” means any holder of Convertible Preference Shares who received such Convertible Preference Shares in a Permitted
Transfer (as defined in the Securities Purchase Agreement), provided that such holder agrees, for the benefit of the Corporation,
to comply with Section 4.05 of the Securities Purchase Agreement.


 


(dd)        “person”
means any individual, corporation, limited liability company, limited or general partnership, joint venture, association, joint-stock
company, trust, unincorporated organization, government, any agency or political subdivisions thereof or other “person”
as contemplated by Section 13(d) of the Exchange Act.


 


(ee)        “Qualifying
Transaction” means a Fundamental Change (i) with regard to which the holder of Convertible Preference Shares is entitled
to receive, directly or indirectly, in respect of its Convertible Preference Shares, in connection with the consummation of such
transaction (including pursuant to the conversion of the Convertible Preference Shares (without regard to limitations or restrictions
on conversion) or the purchase or exchange of such Convertible Preference Shares in a tender or exchange offer), consideration
consisting solely of cash, equity securities that are immediately tradable on a national securities exchange and that have (or
the equity securities of the predecessor of the issuer of such equity securities have) an average trading volume per trading day
over the thirty (30) trading days preceding public announcement of such transaction at least equal to that of the Class A Shares
over the thirty (30) trading days preceding public announcement of such transaction, or a combination of cash and such equity consideration
(collectively, “qualifying consideration”), which qualifying consideration is in an amount per outstanding Convertible
Preference Share that is at least equal to the Base Liquidation Preference of such Convertible Preference Share plus all accrued
but unpaid dividends thereon (with the value of any non-cash consideration being the Fair Market Value of such non-cash consideration
at the time of signing of the definitive transaction agreement for the applicable transaction) or (ii) that is otherwise consented
to by the holders of two-thirds of the outstanding Convertible Preference Shares.


 




    	 	 	 



     


    

  


(ff)          “Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.


 


(gg)        “Securities
Purchase Agreement” means that certain Securities Purchase Agreement, dated as of March 14, 2019, between the Corporation
and the Investor.


 


(hh)        “Senior
Securities” means any shares in the capital of the Corporation the terms of which expressly provide that they will rank
senior in preference or priority to the Convertible Preference Shares with respect to dividend rights or rights upon liquidation,
dissolution or winding up of the Corporation.


 


(ii)          “Series
6 Original Issuance Date” means March 14, 2019.


 


(jj)          “share
capital” means any and all shares, interests, participations or other equivalents (however designated, whether voting
or non-voting) of capital, partnership interests (whether general or limited) or equivalent ownership interests in or issued by
such person, and with respect to the Corporation includes, without limitation, any and all Common Shares and the Preference Shares.


 


(kk)        “Specified
Event” means the tenth (10th) Business Day after the consummation of a Fundamental Change that does not constitute
a Qualifying Transaction.


 


(ll)          “Subsidiary”
means with respect to any person, any corporation, association or other business entity of which more than 50% of the outstanding
Voting Stock is owned, directly or indirectly, by, or, in the case of a partnership, the sole general partner or the managing partner
or the only general partners of which are, such person and one or more Subsidiaries of such person (or a combination thereof).
Unless otherwise specified, “Subsidiary” means a Subsidiary of the Corporation.


 


(mm)      “Trading
Day” means any day on which (i) there is no Market Disruption Event and (ii) the Exchange is open for trading or, if
the Class A Shares are not so listed, admitted for trading or quoted, any Business Day. A Trading Day only includes those days
that have a scheduled closing time of 4:00 p.m. (New York City time) or the then standard closing time for regular trading on the
relevant Exchange.


 


(nn)        “Voting
Stock” means the Class A Shares and the Class B Shares and securities of any class or kind ordinarily having the power
to vote generally for the election of directors of the Board of Directors of the Corporation or its successor.


 


(oo)        Each
of the following terms is defined in the Section set forth opposite such term:


 


	Term	 	Section
	Accretion Rate	 	SECTION 2(b)
	Additional Class A Shares	 	SECTION 5(f)(v)(B)
	Additional Dividends	 	SECTION 1(b)(i)
	Aggregate Amount	 	SECTION 5(f)(iii)
	Base Liquidation Preference	 	SECTION 2(b)
	Class A Equivalents	 	SECTION 5(f)(v)(B)


 




    	 	 	 



     


    

  


	Term	 	Section
	Class A Shares	 	SECTION 2(a)
	Class A Shares Outstanding	 	SECTION 5(f)(ii)
	Class B Shares	 	SECTION 2(a)
	Conversion Amount	 	SECTION 5(a)
	Conversion Date	 	SECTION 5(a)
	Conversion Price	 	SECTION 5(a)
	Convertible Preference Shares	 	Preamble
	Disposition Event	 	SECTION 5(f)(iv)
	Dividends	 	SECTION 1(b)(i)
	Expiration Date	 	SECTION 5(f)(iii)
	Expiration Time	 	SECTION 5(f)(iii)(A)
	Liquidation Preference	 	SECTION 2(a)
	Maximum Voting Power	 	SECTION 5(b)
	Participating Dividends	 	SECTION 1(a)
	Preference Shares	 	Preamble
	Purchased Shares	 	SECTION 5(f)(iii)
	qualifying consideration	 	SECTION 8(ee)
	Quarterly Compounding Date	 	SECTION 2(b)
	Redemption Date	 	SECTION 6(a)(i)
	Redemption Notice	 	SECTION 6(a)(ii)
	Redemption Price	 	SECTION 6(a)(i)
	Reference Property	 	SECTION 5(f)(iv)
	Rights Trigger	 	SECTION 5(f)(xii)
	Special Conversion Shares	 	SECTION 7(c)


 


SECTION 9.        Miscellaneous.
For purposes of these Articles of Amendment, the following provisions shall apply:


 


(a)          Withholding
Tax. Notwithstanding any other provision of these Articles of Amendment, the Corporation may deduct or withhold from any payment,
distribution, issuance or delivery (whether in cash or in shares) to be made pursuant to these Articles of Amendment any amounts
required or permitted by law to be deducted or withheld from any such payment, distribution, issuance or delivery and shall remit
any such amounts to the relevant tax authority as required. If the cash component of any payment, distribution, issuance or delivery
to be made pursuant to these Articles of Amendment is less than the amount that the Corporation is so required or permitted to
deduct or withhold, the Corporation shall be permitted to deduct and withhold from any noncash payment, distribution, issuance
or delivery to be made pursuant to these Articles of Amendment any amounts required or permitted by law to be deducted or withheld
from any such payment, distribution, issuance or delivery and to dispose of such property in order to remit any amount required
to be remitted to any relevant tax authority. Notwithstanding the foregoing, the amount of any payment, distribution, issuance
or delivery made to a holder of Convertible Preference Shares pursuant to these Articles of Amendment shall be considered to be
the amount of the payment, distribution, issuance or delivery received by such holder plus any amount deducted or withheld pursuant
to this SECTION 9. In the absence of any such deduction or withholding by the Corporation, and unless agreed otherwise by the Corporation
in writing, holders of Convertible Preference Shares shall be responsible for all withholding taxes under Part XIII of the Income
Tax Act (Canada) in respect of any payment, distribution, issuance or delivery made or credited to them pursuant to these Articles
of Amendment and shall indemnify and hold harmless the Corporation on an after-tax basis (for this purpose, having regard only
to taxes for which the Corporation is liable under Part XIII of the Income Tax Act (Canada)) for any such taxes imposed
on any payment, distribution, issuance or delivery made or credited to them pursuant to these Articles of Amendment.


 




    	 	 	 



     


    

  


(b)          Wire
or Electronic Transfer of Funds. Notwithstanding any other right, privilege, restriction or condition attaching to the Convertible
Preference Shares, the Corporation may, at its option, make any payment due to registered holders of Convertible Preference Shares
by way of a wire or electronic transfer of funds to such holders. If a payment is made by way of a wire or electronic transfer
of funds, the Corporation shall be responsible for any applicable charges or fees relating to the making of such transfer. As soon
as practicable following the determination by the Corporation that a payment is to be made by way of a wire or electronic transfer
of funds, the Corporation shall provide a notice to the applicable registered holders of Convertible Preference Shares at their
respective addresses appearing on the books of the Corporation. Such notice shall request that each applicable registered holder
of Convertible Preference Shares provide the particulars of an account of such holder with a chartered bank in the United States
to which the wire or electronic transfer of funds shall be directed. If the Corporation does not receive account particulars from
a registered holder of Convertible Preference Shares prior to the date such payment is to be made, the Corporation shall deposit
the funds otherwise payable to such holder in a special account or accounts in trust for such holder. The making of a payment by
way of a wire or electronic transfer of funds or the deposit by the Corporation of funds otherwise payable to a holder in a special
account or accounts in trust for such holder shall be deemed to constitute payment by the Corporation on the date thereof and shall
satisfy and discharge all liabilities of the Corporation for such payment to the extent of the amount represented by such transfer
or deposit.


 


(c)          Amendments.
The provisions attaching to the Convertible Preference Shares may be deleted, varied, modified, amended or amplified by articles
of amendment with such approval as may then be required by the Canada Business Corporations Act.


 


(d)          U.S.
Currency. Unless otherwise stated, all references herein to sums of money are expressed in lawful money of the United States.


 


(e)          Specified
Amount. The amount specified in respect of each Convertible Preference Shares for the purposes of subsection 191(4) of the
Income Tax Act (Canada) is $1,000.


 


[Rest of page intentionally left blank.]


 




    	 	 	 



     


    

 


ARTICLES OF AMENDMENT


 


PROVISIONS ATTACHING TO THE 


SERIES 7 CONVERTIBLE PREFERENCE SHARES


 


To increase the authorized capital of the Corporation
by creating a seventh series of preference shares of the Corporation, which shall consist of an unlimited number of shares designated
as the “Series 7 Convertible Preference Shares” (the “Convertible Preference Shares”). The Convertible
Preference Shares shall have the following rights, privileges, restrictions and conditions. Capitalized terms not defined where
used shall have the meanings ascribed to such terms in SECTION 6.


 


SECTION 1.        Dividends.


 


(a)          (i)          Each
holder of issued and outstanding Convertible Preference Shares will be entitled to receive, when, as and if declared by the Board
of Directors, out of funds legally available for the payment of dividends for each Convertible Preference Share, dividends of the
same type as any dividends or other distribution, whether in cash, in kind or in other property, payable or to be made on outstanding
Class A Subordinate Voting Shares of the Corporation (the “Class A Shares”), in an amount equal to the amount
of such dividends or other distribution as would be made on the number of Class A Shares into which such Convertible Preference
Shares could be converted on the applicable record date for such dividends or other distribution on the Class A Shares, without
giving effect to the limitations set forth in SECTION 5(b) after aggregating all shares held by the same holder (the “Participating
Dividends”) and disregarding any rounding for fractional amounts; provided, however, that notwithstanding
the above, the holders of Convertible Preference Shares shall not be entitled to receive any dividends or distributions for which
an adjustment to the Conversion Amount (as defined below) shall be made pursuant to SECTION 5(f)(i)(A) or SECTION 5(f)(ii) (and
such dividends or distributions that are not payable to the holders of Convertible Preference Shares as a result of this proviso
shall not be deemed to be Participating Dividends).


 


(ii)         Participating
Dividends are payable at the same time as and when such dividends or other distributions on the Class A Shares are paid to the
holders of Class A Shares and are payable to holders of record of Convertible Preference Shares on the record date for the corresponding
dividend or distribution on the Class A Shares.


 


(b)          Holders
of the Convertible Preference Shares are not entitled to any dividend, whether payable in cash, in kind or other property, in excess
of the Participating Dividends as provided in this SECTION 1.


 


(c)          The
Corporation shall pay Participating Dividends (less any tax required to be deducted and withheld by the Corporation), except in
case of redemption or conversion in which case payment of Participating Dividends shall be made on surrender of the certificate,
if any, representing the Convertible Preference Shares to be redeemed or converted, by electronic funds transfer or by sending
to each holder of Convertible Preference Shares a check for such Participating Dividends payable to the order of such holder or,
in the case of joint holders, to the order of all such holders failing written instructions from them to the contrary or in such
other manner, not contrary to applicable law, as the Corporation shall reasonably determine. The making of such payment or the
posting or delivery of such check on or before the date on which such Dividend is to be paid to a holder shall be deemed to be
payment and shall satisfy and discharge all liabilities for the payment of such Dividends to the extent of the sum represented
thereby (plus the amount of any tax required to be and in fact deducted and withheld by the Corporation from the related Dividends
as aforesaid and remitted to the proper taxing authority) unless such check is not honored when presented for payment. Subject
to applicable law, Dividends which are represented by a check which has not been presented to the Corporation’s bankers for
payment or that otherwise remain unclaimed for a period of six years from the date on which they were declared to be payable shall
be forfeited to the Corporation.


 




    	 	 	 



     


    

  


SECTION 2.        Liquidation
Entitlement.


 


(a)          Upon
any voluntary or involuntary liquidation, dissolution or winding up of the Corporation, each Convertible Preference Share entitles
the holder thereof to receive and to be paid out of the assets of the Corporation available for distribution, before any distribution
or payment may be made to a holder of any Class A Shares, any Class B Shares of the Corporation (the “Class B Shares”)
or any other shares ranking junior as to capital to the Convertible Preference Shares, an amount per Convertible Preference Share
equal to the amount the holder of the Convertible Preference Share would have received if such holder had converted such Convertible
Preference Share into a Class A Share immediately prior thereto, without giving effect to the limitations set forth in SECTION
5(b) and disregarding any rounding for fractional amounts (the “Liquidation Entitlement”).


 


(b)          After
payment to the holders of the Convertible Preference Shares of the full Liquidation Entitlement to which they are entitled, the
Convertible Preference Shares as such will have no right or claim to any of the assets of the Corporation.


 


(c)          The
value of any property not consisting of cash that is distributed by the Corporation to the holders of the Convertible Preference
Shares will equal the Fair Market Value thereof on the date of distribution.


 


SECTION 3.        Voting
Rights. The holders of the Convertible Preference Shares shall not be entitled as such, except as required by law, to receive
notice of or to attend any meeting of the shareholders of the Corporation or to vote at any such meeting but shall be entitled
to receive notice of meetings of shareholders of the Corporation called for the purpose of authorizing the dissolution of the Corporation
or the sale of its undertaking or a substantial part thereof. The approval of the holders of the Convertible Preference Shares
with respect to any and all matters referred to in these Articles of Amendment may be given in writing by all of the holders of
the Convertible Preference Shares outstanding or by resolution duly passed and carried as may then be required by the Canada
Business Corporations Act at a meeting of the holders of the Convertible Preference Shares duly called and held for the purpose
of considering the subject matter of such resolution and at which holders of not less than a majority of all Convertible Preference
Shares then outstanding are present in person or represented by proxy in accordance with the by-laws of the Corporation; provided,
however, that if at any such meeting, when originally held, the holders of at least a majority of all Convertible Preference
Shares then outstanding are not present in person or so represented by proxy within 30 minutes after the time fixed for the meeting,
then the meeting shall be adjourned to such date, being not less than fifteen (15) days later, and to such time and place as may
be fixed by the chairman of such meeting, and at such adjourned meeting the holders of Convertible Preference Shares present in
person or so represented by proxy, whether or not they hold a majority of all Convertible Preference Shares then outstanding, may
transact the business for which the meeting was originally called, and a resolution duly passed and carried as may then be required
by the Canada Business Corporations Act at such adjourned meeting shall constitute the approval of the holders of the Convertible
Preference Shares. Notice of any such original meeting of the holders of the Convertible Preference Shares shall be given not less
than twenty-one (21) days prior to the date fixed for such meeting and shall specify in general terms the purpose for which the
meeting is called, and notice of any such adjourned meeting shall be given not less than ten (10) days prior to the date fixed
for such adjourned meeting, but it shall not be necessary to specify in such notice the purpose for which the adjourned meeting
is called. The formalities to be observed with respect to the giving of notice of any such original meeting or adjourned meeting
and the conduct of it shall be those from time to time prescribed in the by-laws of the Corporation with respect to meetings of
shareholders. On every poll taken at any such original meeting or adjourned meeting, each holder of Convertible Preference Shares
present in person or represented by proxy shall be entitled to one vote for each of the Convertible Preference Shares held by such
holder.


 




    	 	 	 



     


    

  


SECTION 4.        Purchase
for Cancellation. Subject to such provisions of the Canada Business Corporations Act as may be applicable, the Corporation
may at any time or times purchase (if obtainable) for cancellation all or any part of the Convertible Preference Shares outstanding
from time to time: (a) through the facilities of any Exchange or market on which the Convertible Preference Shares are listed,
(b) by invitation for tenders addressed to all the holders of record of the Convertible Preference Shares outstanding, or (c) in
any other manner, in each case at the lowest price or prices at which, in the opinion of the Board of Directors, such shares are
obtainable.


 


SECTION 5.        Conversion.


 


Each Convertible Preference Share is convertible
into Class A Shares as provided in this SECTION 5.


 


(a)          Conversion
at the Option of Holders of Convertible Preference Shares. Subject to SECTION 5(b), each holder of Convertible Preference Shares
is entitled to convert, in whole or in part, at any time and from time to time, at the option and election of such holder, each
outstanding Convertible Preference Share held by such holder into a number of duly authorized, validly issued, fully paid and nonassessable
Class A Shares equal to the number determined by dividing (i) one (1) by (ii) the Conversion Amount in effect at the
time of conversion. The “Conversion Amount” initially is one (1), as adjusted from time to time as provided
in SECTION 5(f). In order to convert the Convertible Preference Shares into Class A Shares, the holder must surrender the certificates
representing such Convertible Preference Shares, accompanied by transfer instruments satisfactory to the Corporation, free of any
adverse interest or liens at the office of the Corporation’s transfer agent for the Convertible Preference Shares, together
with written notice that such holder elects to convert all or such number of shares represented by such certificates as specified
therein. With respect to a conversion pursuant to this SECTION 5(a), the date of receipt of such certificates, together with such
notice and such other information or documents as may be required by the Corporation (including any certificates delivered pursuant
to SECTION 5(b)), by the transfer agent or the Corporation will be the date of conversion (the “Conversion Date”).


 


(b)          Limitations
on Conversion. Notwithstanding SECTION 5(a), the Corporation shall not effect any conversion of the Convertible Preference
Shares or otherwise issue Class A Shares pursuant to SECTION 5(a), and no holder of Convertible Preference Shares will be permitted
to convert Convertible Preference Shares into Class A Shares if, and to the extent that, following such conversion, either (i)
such holder’s aggregate voting power on a matter being voted on by holders of Class A Shares would exceed 19.9% of the Maximum
Voting Power (as defined below) or (ii) such holder would Beneficially Own more than 19.9% of the then outstanding Common Shares;
provided, however, that such conversion restriction shall not apply to any conversion in connection with and subject
to completion of (A) a public sale of the Class A Shares to be issued upon such conversion, if following consummation of such public
sale such holder will not Beneficially Own in excess of 19.9% of the then outstanding Class A Shares or (B) a bona fide
third party tender offer for the Class A Shares issuable thereupon. For purposes of the foregoing sentence, the number of Class
A Shares Beneficially Owned by a holder shall include the number of Class A Shares issuable upon conversion of the Convertible
Preference Shares with respect to which a conversion notice has been given, but shall exclude the number of Class A Shares which
would be issuable upon conversion or exercise of the remaining, unconverted portion of the Convertible Preference Shares Beneficially
Owned by such holder. Upon the written request of the holder, the Corporation shall within two (2) Business Days confirm in writing
(which may be by email) to any holder the number of Class A Shares and Class B Shares then outstanding. In connection with any
conversion and as a condition to the Corporation effecting such conversion, upon request of the Corporation, a holder of Convertible
Preference Shares shall deliver to the Corporation a certificate, signed by a duly authorized officer of such holder, no less than
twelve (12) Business Days prior to the applicable conversion, certifying that, after giving effect to such conversion, (i) such
holder’s aggregate voting power on a matter being voted on by holders of Class A Shares will not exceed 19.9% of the Maximum
Voting Power or (ii) such holder will not Beneficially Own more than 19.9% of the then outstanding Common Shares. For purposes
hereof, “Maximum Voting Power” means, at the time of determination of the Maximum Voting Power, the total number
of votes which may be cast by all shares of the Corporation’s capital on a matter subject to the vote of the Common Shares
and any other securities that constitute Voting Stock voting together as a single class and after giving effect to any limitation
on voting power set forth herein and the articles of amendment or other similar document governing other Voting Stock. For purposes
of this SECTION 5(b), the aggregate voting power and Beneficial Ownership of Common Shares held by the Affiliates of a holder shall
be attributed to such holder.


 




    	 	 	 



     


    

  


(c)          Automatic
Conversion.


 


(i)          If
at any time the limitations in SECTION 5(b) would not prevent the conversion of one or more Convertible Preference Shares into
Class A Shares then, subject to any lapse or expiration of the applicable waiting period, or approval, under the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as amended, or other applicable antitrust law, the maximum number of Convertible Preference
Shares held by a holder and its Affiliates that can convert into Class A Shares without violating the limitations in SECTION 5(b)
will automatically convert into Class A Shares, provided that such automatic conversion shall only occur if the number of
Convertible Preference Shares that would be converted on the Conversion Date is equal to or greater than the lesser of (x) 1,000
and (y) all shares then held by such holder and its Affiliates; provided, further, that if the number of Convertible
Preference Shares that may be converted pursuant to this SECTION 5(c)(i) is less than all shares of the Convertible Preference
Shares Beneficially Owned by a holder and its Affiliates, the Corporation shall select the Convertible Preference Shares to be
converted by lot or in such other equitable manner as the Corporation may determine.


 


(d)          Fractional
Shares. No fractional Class A Shares will be issued upon conversion of the Convertible Preference Shares. In lieu of fractional
shares, the Corporation shall round, to the nearest whole number, the number of Class A Shares to be issued upon conversion of
the Convertible Preference Shares. If more than one Convertible Preference Share is being converted at one time by or for the benefit
of the same holder, then the number of full shares issuable upon conversion will be calculated on the basis of the aggregate number
of Convertible Preference Shares converted by or for the benefit of such holder at such time.


 


(e)          Mechanics
of Conversion.


 


(i)          Promptly
after the Conversion Date (and in any event within three (3) Business Days), the Corporation shall (A) issue and deliver to such
holder the number of Class A Shares to which such holder is entitled in exchange for the certificates formerly representing Convertible
Preference Shares and (B) pay to such holder, to the extent of funds legally available therefor, all declared and unpaid Participating
Dividends on the Convertible Preference Shares that are being converted into Class A Shares. Such conversion will be deemed to
have been made on the Conversion Date, and the person entitled to receive the Class A Shares issuable upon such conversion shall
be treated for all purposes as the record holder of such Class A Shares on such Conversion Date. In case fewer than all the shares
represented by any such certificate are to be converted, a new certificate shall be issued representing the unconverted shares
without cost to the holder thereof, except for any documentary, stamp or similar issue or transfer tax due because any certificates
for Class A Shares or Convertible Preference Shares are issued in a name other than the name of the converting holder. The Corporation
shall pay any documentary, stamp or similar issue or transfer tax due on the issue of Class A Shares upon conversion or due upon
the issuance of a new certificate for any Convertible Preference Shares not converted other than any such tax due because Class
A Shares or a certificate for Convertible Preference Shares are issued in a name other than the name of the converting holder.


 




    	 	 	 



     


    

  


(ii)         From
and after the Conversion Date, the Convertible Preference Shares to be converted on such Conversion Date will no longer be deemed
to be outstanding, and all rights of the holder thereof as a holder of Convertible Preference Shares (except the right to receive
from the Corporation the Class A Shares upon conversion, together with the right to receive any declared and unpaid Participating
Dividends thereon) shall cease and terminate with respect to such shares; provided, that in the event that a Convertible
Preference Share is not converted, such Convertible Preference Share will remain outstanding and will be entitled to all of the
rights as provided herein.


 


(iii)        If
the conversion is in connection with any sale, transfer or other disposition of the Class A Shares issuable upon conversion of
the Convertible Preference Shares, the conversion may, at the option of any holder tendering any Convertible Preference Share for
conversion, be conditioned upon the closing of the sale, transfer or the disposition of Class A Shares issuable upon conversion
of Convertible Preference Shares with the underwriter, transferee or other acquirer in such sale, transfer or disposition, in which
event such conversion of such Convertible Preference Shares shall not be deemed to have occurred until immediately prior to the
closing of such sale, transfer or other disposition.


 


(iv)        All
Class A Shares issued upon conversion of the Convertible Preference Shares will, upon issuance by the Corporation, be duly and
validly issued, fully paid and nonassessable.


 


(f)           Adjustments
to Conversion Amount.


 


(i)          Adjustment
for Change In Share Capital.


 


(A)         If
the Corporation shall, at any time and from time to time while any Convertible Preference Shares are outstanding, issue a dividend
or make a distribution on its Class A Shares payable in its Class A Shares to all or substantially all holders of its Class A Shares,
then the Conversion Amount at the opening of business on the Ex-Dividend Date for such dividend or distribution will be adjusted
by multiplying such Conversion Amount by a fraction:


 


(1)         the
numerator of which shall be the number of Class A Shares outstanding at the close of business on the Business Day immediately preceding
such Ex-Dividend Date; and


 


(2)         the
denominator of which shall be the sum of the number of Class A Shares outstanding at the close of business on the Business Day
immediately preceding the Ex-Dividend Date for such dividend or distribution, plus the total number of Class A Shares constituting
such dividend or other distribution.


 


If any dividend or distribution of the type
described in this SECTION 5(f)(i)(A) is declared but not so paid or made, the Conversion Amount shall again be adjusted to the
Conversion Amount which would then be in effect if such dividend or distribution had not been declared. Except as set forth in
the preceding sentence, in no event shall the Conversion Amount be increased pursuant to this SECTION 5(f)(i)(A).


 




    	 	 	 



     


    

  


(B)         If
the Corporation shall, at any time or from time to time while any of the Convertible Preference Shares are outstanding, subdivide
or reclassify its outstanding Class A Shares into a greater number of Class A Shares, then the Conversion Amount in effect at the
opening of business on the day upon which such subdivision becomes effective shall be proportionately decreased, and conversely,
if the Corporation shall, at any time or from time to time while any of the Convertible Preference Shares are outstanding, combine
or reclassify its outstanding Class A Shares into a smaller number of Class A Shares, then the Conversion Amount in effect at the
opening of business on the day upon which such combination or reclassification becomes effective shall be proportionately increased.
In each such case, the Conversion Amount shall be adjusted by multiplying such Conversion Amount by a fraction, the numerator of
which shall be the number of Class A Shares outstanding immediately prior to such subdivision or combination and the denominator
of which shall be the number of Class A Shares outstanding immediately after giving effect to such subdivision, combination or
reclassification. Such increase or reduction, as the case may be, shall become effective immediately after the opening of business
on the day upon which such subdivision, combination or reclassification becomes effective.


 


(ii)         Adjustment
for Rights Issue. If the Corporation shall, at any time or from time to time, while any Convertible Preference Shares are outstanding,
distribute rights, options or warrants to all or substantially all holders of its Class A Shares entitling them, for a period expiring
within sixty (60) days after the record date for such distribution, to purchase Class A Shares, or securities convertible into,
or exchangeable or exercisable for, Class A Shares, in either case, at less than the average of the Closing Prices for the five
(5) consecutive Trading Days immediately preceding the first public announcement of the distribution, then the Conversion Amount
shall be adjusted so that the same shall equal the rate determined by multiplying the Conversion Amount in effect at the opening
of business on the Ex-Dividend Date for such distribution by a fraction:


 


(A)         the
numerator of which shall be the sum of (1) the number of Class A Shares Outstanding on the close of business on the Business Day
immediately preceding the Ex-Dividend Date for such distribution, plus (2) the number of Class A Shares that the aggregate offering
price of the total number of Class A Shares issuable pursuant to such rights, options or warrants would purchase at the Current
Market Price of the Class A Shares on the declaration date for such distribution (determined by multiplying such total number of
Class A Shares so offered by the exercise price of such rights, options or warrants and dividing the product so obtained by such
Current Market Price); and


 


(B)         the
denominator of which shall be the number of Class A Shares Outstanding at the close of business on the Business Day immediately
preceding the Ex-Dividend Date for such distribution, plus the total number of additional Class A Shares issuable pursuant to such
rights, options or warrants.


 


The term “Class A Shares Outstanding”
shall mean, without duplication, and include the following, and the following shall be included whether vested or unvested, whether
contingent or non-contingent and whether exercisable or not yet exercisable, and without regard to any other limitations or restrictions
on conversion or exercise:


 


(1)          the
number of Class A Shares and Class B Shares then outstanding;


 


(2)          all
Class A Shares issuable upon conversion of outstanding Convertible Preference Shares; and


 




    	 	 	 



     


    

  


(3)          all
Class A Shares issuable upon exercise of outstanding options and any other Convertible Security.


 


Such adjustment shall become effective immediately
after the opening of business on the Ex-Dividend Date for such distribution.


 


To the extent that Class A Shares are not delivered
pursuant to such rights, options or warrants or upon the expiration or termination of such rights, options or warrants, the Conversion
Amount shall be readjusted to the Conversion Amount that would then be in effect had the adjustments made upon the issuance of
such rights, options or warrants been made on the basis of the delivery of only the number of Class A Shares actually delivered.
In the event that such rights, options or warrants are not so distributed, the Conversion Amount shall again be adjusted to be
the Conversion Amount which would then be in effect if the Ex-Dividend Date for such distribution had not occurred. In determining
whether any rights, options or warrants entitle the holders to purchase Class A Shares at less than the average of the Closing
Prices for the five (5) consecutive Trading Days immediately preceding the first public announcement of the relevant distribution,
and in determining the aggregate offering price of such Class A Shares, there shall be taken into account any consideration received
for such rights, options or warrants and the value of such consideration if other than cash, to be determined in good faith by
the Board of Directors. Except as set forth in this paragraph, in no event shall the Conversion Amount be increased pursuant to
this SECTION 5(f)(ii).


 


(iii)        Adjustment
for Certain Tender Offers or Exchange Offers. In case the Corporation or any of its Subsidiaries shall, at any time or from
time to time, while any Convertible Preference Shares are outstanding, distribute cash or other consideration in respect of a tender
offer or an exchange offer (that is treated as a “tender offer” under U.S. federal securities laws) made by
the Corporation or any Subsidiary for all or any portion of the Class A Shares, where the sum of the aggregate amount of such cash
distributed and the aggregate Fair Market Value, as of the Expiration Date (as defined below), of such other consideration distributed
(such sum, the “Aggregate Amount”) expressed as an amount per Class A Share validly tendered or exchanged, and
not withdrawn, pursuant to such tender offer or exchange offer as of the Expiration Time (as defined below) (such tendered or exchanged
Class A Shares, the “Purchased Shares”) exceeds the Closing Price per share of the Class A Shares on the Trading
Day immediately following the last date (such last date, the “Expiration Date”) on which tenders or exchanges
could have been made pursuant to such tender offer or exchange offer (as the same may be amended through the Expiration Date),
then, and in each case, immediately after the close of business on such date, the Conversion Amount shall be decreased so that
the same shall equal the rate determined by multiplying the Conversion Amount in effect immediately prior to the close of business
on the Trading Day immediately following the Expiration Date by a fraction:


 


(A)         the
numerator of which shall be equal to the product of (1) the number of Class A Shares outstanding as of the last time (the
“Expiration Time”) at which tenders or exchanges could have been made pursuant to such tender offer or exchange
offer (including all Purchased Shares) and (2) the Closing Price per share of the Class A Shares on the Trading Day immediately
following the Expiration Date; and


 


(B)         the
denominator of which is equal to the sum of (x) the Aggregate Amount and (y) the product of (I) an amount equal
to (1) the number of Class A Shares outstanding as of the Expiration Time, less (2) the Purchased Shares and (II) the
Closing Price per share of the Class A Shares on the Trading Day immediately following the Expiration Date.


 




    	 	 	 



     


    

  


An adjustment, if any, to the Conversion Amount
pursuant to this SECTION 5(f)(iii) shall become effective immediately prior to the opening of business on the second Trading Day
immediately following the Expiration Date. In the event that the Corporation or a Subsidiary is obligated to purchase Class A Shares
pursuant to any such tender offer or exchange offer, but the Corporation or such Subsidiary is permanently prevented by applicable
law from effecting any such purchases, or all such purchases are rescinded, then the Conversion Amount shall again be adjusted
to be the Conversion Amount which would then be in effect if such tender offer or exchange offer had not been made. Except as set
forth in the preceding sentence, if the application of this SECTION 5(f)(iii) to any tender offer or exchange offer would result
in an increase in the Conversion Amount, no adjustment shall be made for such tender offer or exchange offer under this SECTION
5(f)(iii).


 


(iv)        Disposition
Events.


 


(A)         If
any of the following events (any such event, a “Disposition Event”) occurs:


 


(1)         any
reclassification or exchange of the Class A Shares (other than as a result of a subdivision or combination);


 


(2)         any
merger, amalgamation, consolidation or other combination to which the Corporation is a constituent party; or


 


(3)         any
sale, conveyance, lease, or other disposal of all or substantially all the properties and assets of the Corporation to any other
person;


 


in each case, as a result of which all of the holders of Class A
Shares shall be entitled to receive cash, securities or other property for their Class A Shares, the Convertible Preference Shares
converted following the effective date of any Disposition Event shall be converted, in lieu of the Class A Shares otherwise deliverable,
into the same amount and type (in the same proportion) of cash, securities or other property received by holders of Class A Shares
in the relevant event (collectively, “Reference Property”) received upon the occurrence of such Disposition
Event by a holder of Class A Shares holding, immediately prior to the transaction, the number of Class A Shares into which such
Convertible Preference Shares would have been converted pursuant to SECTION 5(a) without giving effect to any limitations on conversion
set forth in SECTION 5(b) immediately prior to such Disposition Event; provided that if the Disposition Event provides the holders
of Class A Shares with the right to receive more than a single type of consideration determined based in part upon any form of
stockholder election, the Reference Property shall be comprised of the weighted average of the types and amounts of consideration
received by the holders of the Class A Shares.


 


(B)         The
above provisions of this SECTION 5(f)(iv) shall similarly apply to successive Disposition Events. If this SECTION 5(f)(iv) applies
to any event or occurrence, neither SECTION 5(f)(i) nor SECTION 5(f)(iii) shall apply; provided, however, that this SECTION 5(f)(iv)
shall not apply to any share split or combination to which SECTION 5(f)(i) is applicable or to a liquidation, dissolution or winding
up to which SECTION 2 applies. To the extent that equity securities of a company are received by the holders of Class A Shares
in connection with a Disposition Event, the portion of the Convertible Preference Shares which will be convertible into such equity
securities will continue to be subject to the anti-dilution adjustments set forth in this SECTION 5(f).


 


(v)         Minimum
Adjustment. Notwithstanding the foregoing, the Conversion Amount will not be reduced if the amount of such reduction would
be an amount less than one percent (1%) of such Conversion Amount, but any such amount will be carried forward and reduction with
respect thereto will be made at the time that such amount, together with any subsequent amounts so carried forward, aggregates
to one percent (1%) or more.


 




    	 	 	 



     


    

  


(vi)        When
No Adjustment Required. Notwithstanding anything herein to the contrary, no adjustment to the Conversion Amount need be made:


 


(A)         for
a transaction referred to in SECTION 5(f)(i) or SECTION 5(f)(ii) if the Convertible Preference Shares participate, without conversion,
in the transaction or event that would otherwise give rise to an adjustment pursuant to such Section at the same time as holders
of the Class A Shares participate with respect to such transaction or event and on the same terms as holders of the Class A Shares
participate with respect to such transaction or event as if the holders of Convertible Preference Shares, at such time, held a
number of Class A Shares equal to the number of Class A Shares into which the Convertible Preference Shares were convertible at
such time;


 


(B)         for
rights to purchase Class A Shares pursuant to any present or future plan by the Corporation for reinvestment of dividends or interest
payable on the Corporation’s securities and the investment of additional optional amounts in Class A Shares under any plan;
or


 


(C)         for
any event otherwise requiring an adjustment under this SECTION 5 if such event is not consummated.


 


(vii)       Rules
of Calculation; Treasury Shares. All calculations will be made to the nearest one-hundredth of a cent or to the nearest one-ten
thousandth of a share. Except as explicitly provided herein, the number of Class A Shares outstanding will be calculated on the
basis of the number of issued and outstanding Class A Shares.


 


(viii)      Waiver.
Notwithstanding the foregoing, the Conversion Amount will not be reduced if the Corporation receives, prior to the effective time
of the adjustment to the Conversion Amount, written notice from the holders representing at least a majority of the then outstanding
Convertible Preference Shares, voting together as a separate class, that no adjustment is to be made as the result of a particular
issuance of Class A Shares or other dividend or other distribution on Class A Shares. This waiver will be limited in scope and
will not be valid for any issuance of Class A Shares or other dividend or other distribution on Class A Shares not specifically
provided for in such notice.


 


(ix)         Tax
Adjustment. Anything in this SECTION 5 notwithstanding, the Corporation shall be entitled to make such downward adjustments
in the Conversion Amount, in addition to those required by this SECTION 5, as the Board of Directors in its sole discretion shall
determine to be advisable in order that any event treated for U.S. federal income tax purposes as a dividend or share split will
not be taxable to the holders of Class A Shares.


 


(x)          No
Duplication. If any action would require adjustment of the Conversion Amount pursuant to more than one of the provisions described
in this SECTION 5 in a manner such that such adjustments are duplicative, only one adjustment shall be made.


 




    	 	 	 



     


    

  


(xi)         Provisions
Governing Adjustment to Conversion Amount.  Rights, options or warrants distributed by the Corporation to all or substantially
all holders of Class A Shares entitling the holders thereof to subscribe for or purchase shares of the Corporation’s capital
(either initially or under certain circumstances), which rights, options or warrants, until the occurrence of a specified event
or events (“Rights Trigger”): (A) are deemed to be transferred with such Class A Shares; (B) are not
exercisable; and (C) are also issued in respect of future issuances of Class A Shares, shall be deemed not to have been distributed
for purposes of SECTION 5(f)(i), (ii), (iii) or (iv) (and no adjustment to the Conversion Amount under SECTION 5(f)(i), (ii), (iii)
or (iv) will be required) until the occurrence of the earliest Rights Trigger, whereupon such rights, options and warrants shall
be deemed to have been distributed, and (x) if and to the extent such rights, options and warrants are exercisable for Class A
Shares or the equivalents thereof, an appropriate adjustment (if any is required) to the Conversion Amount shall be made under
SECTION 5(f)(ii) (without giving effect to the sixty (60) day limit on the exercisability of rights, options and warrants ordinarily
subject to such SECTION 5(f)(ii)), and/or (y) if and to the extent such rights, options and warrants are exercisable for cash and/or
any shares of the Corporation’s capital other than Class A Shares or Class A Share equivalents, shall be subject to the provisions
of SECTION 1(a) applicable to Participating Dividends and shall be distributed to the holders of Convertible Preference Shares. 
If any such right, option or warrant, including any such existing rights, options or warrants distributed prior to the Series 7
Original Issuance Date, are subject to events, upon the occurrence of which such rights, options or warrants become exercisable
to purchase different securities, evidences of indebtedness or other assets, then the date of the occurrence of any and each such
event shall be deemed to be the date of distribution and Ex-Dividend Date with respect to new rights, options or warrants with
such rights (and a termination or expiration of the existing rights, options or warrants without exercise by any of the holders
thereof).  In addition, in the event of any distribution (or deemed distribution) of rights, options or warrants, or any Rights
Trigger or other event (of the type described in the preceding sentence) with respect thereto that was counted for purposes of
calculating a distribution amount for which an adjustment to the Conversion Amount under SECTION 5(f)(i), (ii), (iii) or (iv) was
made, (1) in the case of any such rights, options or warrants that shall all have been redeemed or repurchased without exercise
by any holders thereof, the Conversion Amount shall be readjusted at the opening of business of the Corporation immediately following
such final redemption or repurchase by multiplying such Conversion Amount by a fraction (x) the numerator of which shall be the
Current Market Price per Class A Share on such date, less the amount equal to the per share redemption or repurchase price
received by a holder or holders of Class A Shares with respect to such rights, options or warrants (assuming such holder had retained
such rights, options or warrants), made to all or substantially all holders of Class A Shares as of the date of such redemption
or repurchase and (y) the denominator of which shall be the Current Market Price, and (2) in the case of such rights, options
or warrants that shall have expired or been terminated without exercise by any holders thereof, the Conversion Amount shall be
readjusted as if such rights, options and warrants had not been issued. Notwithstanding the foregoing, (A) to the extent any such
rights, options or warrants are redeemed by the Corporation prior to a Rights Trigger or are exchanged by the Corporation, in either
case for Class A Shares, the Conversion Amount shall be appropriately readjusted (if and to the extent previously adjusted pursuant
to this SECTION 5(f)(xi)) as if such rights, options or warrants had not been issued, and instead the Conversion Amount will be
adjusted as if the Corporation had issued the Class A Shares issued upon such redemption or exchange as a dividend or distribution
of Class A Shares subject to SECTION 5(f)(i)(A) and (B) to the extent any such rights, options or warrants are redeemed by the
Corporation prior to a Rights Trigger or are exchanged by the Corporation, in either case for any shares of the Corporation’s
capital (other than Class A Shares) or any other assets of the Corporation, such redemption or exchange shall be deemed to be a
distribution and shall be subject to, and paid to the holders of Convertible Preference Shares pursuant to, the provisions of SECTION
1(a) applicable to Participating Dividends.


 


(xii)        Notwithstanding
anything herein to the contrary, any adjustment of the Conversion Amount or entitlement to acquire Class A Shares pursuant to these
Articles of Amendment shall be subject to the rules of the Exchange to the extent required to comply with such rules. If after
the date of effectiveness of these Articles of Amendment there is a change in the applicable rules of the Exchange on which the
Class A Shares are listed at the time such change becomes effective or in the interpretation of such applicable rules that would
cause the Class A Shares to be delisted by such Exchange as a result of the terms of these Articles of Amendment, the rights of
the holders of the Convertible Preference Shares set forth in these Articles of Amendment shall thereafter be limited to the extent
required by such changed rules in order for the Class A Shares to continue to be listed on such Exchange.


 




    	 	 	 



     


    

  


(xiii)       Notwithstanding
anything to the contrary in these Articles of Amendment, if an adjustment to the Conversion Amount becomes effective on any Ex-Dividend
Date as described herein, and a holder of Convertible Preference Shares that have been converted on or after such Ex-Dividend Date
and on or prior to the related record date would be treated as the record holder of Class A Shares as of the related Conversion
Date based on an adjusted Conversion Amount for such Ex-Dividend Date, then, notwithstanding such Conversion Amount adjustment
provisions, the Conversion Amount adjustment relating to such Ex-Dividend Date will not be made for such converted Convertible
Preference Shares. Instead, the holder of such converted Convertible Preference Shares will be treated as if such holder were the
record owner of the Class A Shares on an unadjusted basis and participate in the related dividend, distribution or other event
giving rise to such adjustment.


 


(g)          Notice
of Record Date. In the event of:


 


(i)          any
share split or combination of the outstanding Class A Shares;


 


(ii)         any
declaration or making of a dividend or other distribution to holders of Class A Shares in additional Class A Shares, any other
share capital, other securities or other property (including, but not limited to, cash and evidences of indebtedness);


 


(iii)        any
reclassification or change to which SECTION 5(f)(i)(B) applies;


 


(iv)        the
dissolution, liquidation or winding up of the Corporation; or


 


(v)         any
other event constituting a Disposition Event;


 


then the Corporation shall file with its corporate records and mail
to the holders of the Convertible Preference Shares at their last addresses as shown on the records of the Corporation, at least
ten (10) days prior to the record date specified in (A) below or ten (10) days prior to the date specified in (B) below,
a notice stating:


 


(A)         the
record date of such share split, combination, dividend or other distribution, or, if a record is not to be taken, the date as of
which the holders of Class A Shares of record to be entitled to such share split, combination, dividend or other distribution are
to be determined, or


 


(B)         the
date on which such reclassification, change, dissolution, liquidation, winding up or other event constituting a Disposition Event,
is estimated to become effective, and the date as of which it is expected that holders of Class A Shares of record will be entitled
to exchange their Class A Shares for the share capital, other securities or other property (including, but not limited to, cash
and evidences of indebtedness) deliverable upon such reclassification, change, liquidation, dissolution, winding up or other Disposition
Event.


 


Disclosures made by the Corporation in any public
filings made under the Exchange Act shall be deemed to satisfy the notice requirements set forth in this SECTION 5(g).


 




    	 	 	 



     


    

  


(h)          Certificate
of Adjustments. Upon the occurrence of each adjustment or readjustment of the Conversion Amount pursuant to this SECTION 5,
the Corporation shall compute such adjustment or readjustment in accordance with the terms hereof and furnish to each holder of
Convertible Preference Shares a certificate, signed by an officer of the Corporation, setting forth such adjustment or readjustment
and showing in detail the facts upon which such adjustment or readjustment is based. The Corporation shall, upon the reasonable
written request of any holder of Convertible Preference Shares, furnish to such holder a similar certificate setting forth (i)
the calculation of such adjustments and readjustments in reasonable detail, (ii) the Conversion Amount then in effect, and (iii)
the number of Class A Shares and the amount, if any, of share capital, other securities or other property (including, but not limited
to, cash and evidences of indebtedness) which then would be received upon the conversion of Convertible Preference Shares.


 


SECTION 6.        Additional
Definitions. For purposes of these Articles of Amendment, the following terms shall have the following meanings:


 


(a)          “Affiliate”
means, with respect to any person, any other person that directly or indirectly through one or more intermediaries, controls, is
controlled by or is under common control with, such specified person. Notwithstanding the foregoing, the Corporation, its subsidiaries
and its other controlled Affiliates shall not be considered Affiliates of the Investor.


 


(b)          “Articles
of Amendment” means these articles of amendment creating the Convertible Preference Shares.


 


(c)          “Beneficially
Own,” “Beneficially Owned” or “Beneficial Ownership” has the meaning set forth
in Rule 13d-3 of the rules and regulations promulgated under the Exchange Act, except that for purposes hereof the words “within
sixty days” in Rule 13d-3(d)(1)(i) shall not apply, to the effect that a person shall be deemed to be the Beneficial Owner
of a security if that person has the right to acquire beneficial ownership of such security at any time. For the avoidance of doubt,
for purposes hereof, except where otherwise expressly provided herein, the Investor (or any other person) shall at all times be
deemed to have Beneficial Ownership of Class A Shares issuable upon conversion of the Convertible Preference Shares directly or
indirectly held by them, irrespective of any applicable restrictions on transfer, conversion or voting.


 


(d)          “Board
of Directors” means the board of directors of the Corporation.


 


(e)          “Business
Day” means a day other than a Saturday, Sunday or other day on which commercial banking institutions are authorized or
required by law, regulation or executive order to close in New York City, New York.


 


(f)           “Closing
Price” of the Class A Shares on any date means the closing sale price per share (or if no closing sale price is reported,
the average of the bid and ask prices or, if more than one in either case, the average of the average bid and the average ask prices)
on that date as reported in composite transactions for the Exchange or, if the Class A Shares are not listed or admitted for trading
on an Exchange, as reported on the quotation system on which such security is quoted. If the Class A Shares are not listed or admitted
for trading on an Exchange and not reported on a quotation system on the relevant date, the “closing price” will be
the last quoted bid price for the Class A Shares in the over-the-counter market on the relevant date as reported by the National
Quotation Bureau or similar organization. If the Class A Shares are not so quoted, the last reported sale price will be the average
of the mid-point of the last bid and ask prices for the Class A Shares on the relevant date from each of at least three nationally
recognized investment banking firms selected by the Corporation for this purpose.


 


(g)          “Common
Shares” means the Class A Shares, the Class B Shares and any other common shares in the capital of the Corporation.


 




    	 	 	 



     


    

  


(h)          “control,”
“controlling,” “controlled by” and “under common control with,” with respect
to any person, means the possession, directly or indirectly, of the power to direct or cause the direction of the management and
policies of such person, whether through the ownership of Voting Stock, by contract or otherwise.


 


(i)           “Convertible
Security” means any debt or other evidences of indebtedness, shares of capital or other securities directly or indirectly
convertible into or exercisable or exchangeable for Class A Shares.         


 


(j)           “Corporation”
means MDC Partners Inc., a corporation governed by the Canada Business Corporations Act.


 


(k)          “Current
Market Price” of Class A Shares on any day means the average of the Closing Prices per Class A Share for each of the
five (5) consecutive Trading Days ending on the earlier of the day in question and the day before the Ex-Dividend Date with respect
to the issuance or distribution requiring such computation.


 


(l)           “Ex-Dividend
Date” means, with respect to any issuance or distribution, the first date on which the Class A Shares trade on the applicable
exchange or in the applicable market, regular way, without the right to receive such issuance or distribution.


 


(m)         “Exchange”
means Nasdaq and, if the Class A Shares are not then listed on Nasdaq, the principal other U.S. national or regional securities
exchange or market on which the Class A Shares are then listed.


 


(n)          “Exchange
Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.


 


(o)          “Fair
Market Value” of the Class A Shares or any other security or property means the fair market value thereof as determined
in good faith by the Board of Directors, which determination must be set forth in a written resolution of the Board of Directors,
in accordance with the following rules:


 


(i)          for
Class A Shares or other security traded or quoted on an Exchange, the Fair Market Value will be the average of the Closing Prices
of such security on such Exchange over a ten (10) consecutive Trading Day period, ending on the Trading Day immediately prior to
the date of determination; and


 


(ii)         for
any other property, the Fair Market Value shall be determined by the Board of Directors assuming a willing buyer and a willing
seller in an arm’s-length transaction.


 


(p)          “group”
has the meaning assigned to such term in Section 13(d)(3) of the Exchange Act.


 


(q)          “hereof,”
“herein” and “hereunder” and words of similar import refer to these Articles of Amendment
as a whole and not merely to any particular clause, provision, section or subsection.


 


(r)          “Investor”
shall mean Stagwell Agency Holdings LLC.


 




    	 	 	 



     


    

  


(s)          “Market
Disruption Event” means, with respect to the Class A Shares, (i) a failure by the Exchange to open for trading during
its regular trading session or (ii) the occurrence or existence for more than one half hour period in the aggregate on any scheduled
Trading Day for the Class A Shares of any suspension or limitation imposed on trading (by reason of movements in price exceeding
limits permitted by the Exchange, or otherwise) in the Class A Shares or in any options, contracts or future contracts relating
to the Class A Shares, and such suspension or limitation occurs or exists at any time before 1:00 p.m. (New York City time) on
such day.


 


(t)          “Nasdaq”
means The NASDAQ Global Market.


 


(u)          “person”
means any individual, corporation, limited liability company, limited or general partnership, joint venture, association, joint-stock
company, trust, unincorporated organization, government, any agency or political subdivisions thereof or other “person”
as contemplated by Section 13(d) of the Exchange Act.


 


(v)         “Securities
Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.


 


(w)         “Securities
Purchase Agreement” means that certain Securities Purchase Agreement, dated as of March 14, 2019, between the Corporation
and the Investor.


 


(x)          “Series
7 Original Issuance Date” means, with respect to any Convertible Preference Share, the original issue date of such Convertible
Preference Share.


 


(y)          “share
capital” means any and all shares, interests, participations or other equivalents (however designated, whether voting
or non-voting) of capital, partnership interests (whether general or limited) or equivalent ownership interests in or issued by
such person, and with respect to the Corporation includes, without limitation, any and all Common Shares and the Convertible Preference
Shares.


 


(z)          “Subsidiary”
means with respect to any person, any corporation, association or other business entity of which more than 50% of the outstanding
Voting Stock is owned, directly or indirectly, by, or, in the case of a partnership, the sole general partner or the managing partner
or the only general partners of which are, such person and one or more Subsidiaries of such person (or a combination thereof).
Unless otherwise specified, “Subsidiary” means a Subsidiary of the Corporation.


 


(aa)        “Trading
Day” means any day on which (i) there is no Market Disruption Event and (ii) the Exchange is open for trading or, if
the Class A Shares are not so listed, admitted for trading or quoted, any Business Day. A Trading Day only includes those days
that have a scheduled closing time of 4:00 p.m. (New York City time) or the then standard closing time for regular trading on the
relevant Exchange.


 


(bb)        “Voting
Stock” shall mean the Class A Shares and the Class B Shares and securities of any class or kind ordinarily having the
power to vote generally for the election of directors of the Board of Directors of the Corporation or its successor.


 


(cc)        Each
of the following terms is defined in the Section set forth opposite such term:


 


	Term	 	Section
	Aggregate Amount	 	SECTION 5(f)(iii)
	Class A Shares	 	SECTION 2(a)
	Class A Shares Outstanding	 	SECTION 5(f)


 




    	 	 	 



     


    

  


	Term	 	Section
	Class B Shares	 	SECTION 2(a)
	Conversion Amount	 	SECTION 5(a)
	Conversion Date	 	SECTION 5(a)
	Convertible Preference Shares	 	Preamble
	Disposition Event	 	SECTION 5(f)(iv)
	Expiration Date	 	SECTION 5(f)(iii)
	Expiration Time	 	SECTION 5(f)(iii)(A)
	Liquidation Entitlement	 	SECTION 2(a)
	Maximum Voting Power	 	SECTION 5(b)
	Participating Dividends	 	SECTION 1(a)
	Purchased Shares	 	SECTION 5(f)(iii)
	Reference Property	 	SECTION 5(f)(iv)
	Rights Trigger	 	SECTION 5(f)(xi)


 


SECTION 7.        Miscellaneous.
For purposes of these Articles of Amendment, the following provisions shall apply:


 


(a)          Withholding
Tax. Notwithstanding any other provision of these Articles of Amendment, the Corporation may deduct or withhold from any payment,
distribution, issuance or delivery (whether in cash or in shares) to be made pursuant to these Articles of Amendment any amounts
required or permitted by law to be deducted or withheld from any such payment, distribution, issuance or delivery and shall remit
any such amounts to the relevant tax authority as required. If the cash component of any payment, distribution, issuance or delivery
to be made pursuant to these Articles of Amendment is less than the amount that the Corporation is so required or permitted to
deduct or withhold, the Corporation shall be permitted to deduct and withhold from any noncash payment, distribution, issuance
or delivery to be made pursuant to these Articles of Amendment any amounts required or permitted by law to be deducted or withheld
from any such payment, distribution, issuance or delivery and to dispose of such property in order to remit any amount required
to be remitted to any relevant tax authority. Notwithstanding the foregoing, the amount of any payment, distribution, issuance
or delivery made to a holder of Convertible Preference Shares pursuant to these Articles of Amendment shall be considered to be
the amount of the payment, distribution, issuance or delivery received by such holder plus any amount deducted or withheld pursuant
to this SECTION 7. In the absence of any such deduction or withholding by the Corporation, and unless agreed otherwise by the Corporation
in writing, holders of Convertible Preference Shares shall be responsible for all withholding taxes under Part XIII of the Income
Tax Act (Canada) in respect of any payment, distribution, issuance or delivery made or credited to them pursuant to these Articles
of Amendment and shall indemnify and hold harmless the Corporation on an after-tax basis (for this purpose, having regard only
to taxes for which the Corporation is liable under Part XIII of the Income Tax Act (Canada)) for any such taxes imposed
on any payment, distribution, issuance or delivery made or credited to them pursuant to these Articles of Amendment.


 


(b)          Wire
or Electronic Transfer of Funds. Notwithstanding any other right, privilege, restriction or condition attaching to the Convertible
Preference Shares, the Corporation may, at its option, make any payment due to registered holders of Convertible Preference Shares
by way of a wire or electronic transfer of funds to such holders. If a payment is made by way of a wire or electronic transfer
of funds, the Corporation shall be responsible for any applicable charges or fees relating to the making of such transfer. As soon
as practicable following the determination by the Corporation that a payment is to be made by way of a wire or electronic transfer
of funds, the Corporation shall provide a notice to the applicable registered holders of Convertible Preference Shares at their
respective addresses appearing on the books of the Corporation. Such notice shall request that each applicable registered holder
of Convertible Preference Shares provide the particulars of an account of such holder with a chartered bank in the United States
to which the wire or electronic transfer of funds shall be directed. If the Corporation does not receive account particulars from
a registered holder of Convertible Preference Shares prior to the date such payment is to be made, the Corporation shall deposit
the funds otherwise payable to such holder in a special account or accounts in trust for such holder. The making of a payment by
way of a wire or electronic transfer of funds or the deposit by the Corporation of funds otherwise payable to a holder in a special
account or accounts in trust for such holder shall be deemed to constitute payment by the Corporation on the date thereof and shall
satisfy and discharge all liabilities of the Corporation for such payment to the extent of the amount represented by such transfer
or deposit.


 




    	 	 	 



     


    

 


 


(c)          Amendments.
The provisions attaching to the Convertible Preference Shares may be deleted, varied, modified, amended or amplified by articles
of amendment with such approval as may then be required by the Canada Business Corporations Act.


 


(d)          U.S.
Currency. Unless otherwise stated, all references herein to sums of money are expressed in lawful money of the United States.


 


[Rest of page intentionally left blank.]


 




    	 	 	 



     


    

 


EXHIBIT C


 


OPINIONS OF COMPANY’S COUNSEL


 


Stikeman Elliott LLP Opinion Paragraphs


 


		1.	The Corporation (a) is a corporation amalgamated and
existing under the laws of Canada and (b) has the corporate power to enter into and perform its obligations under the Securities
Purchase Agreement.



 


		2.	All necessary corporate action has been taken by the
Corporation to authorize the issuance of the Class A Shares, and the Class A Shares, when issued and paid for in accordance with
the terms of the Securities Purchase Agreement, will be validly issued and outstanding as fully paid and non-assessable.



 


		3.	All necessary corporate action has been taken by the
Corporation to authorize the creation and issuance of the Series 6 Preference Shares, and the Series 6 Preference Shares, when
issued and paid for in accordance with the terms of the Securities Purchase Agreement, will be validly issued and outstanding
as fully paid and non-assessable.



 


		4.	All necessary corporate action has been taken by the
Corporation to authorize the creation of and to reserve the Series 7 Preference Shares for issuance to holders of Series 6 Preference
Shares, and the Series 7 Preference Shares, when issued upon the due conversion of the Series 6 Preference Shares in accordance
with the terms of the Series 6 Preference Shares, will be validly issued and outstanding as fully paid and non-assessable.



 


		5.	All necessary corporate action has been taken by the
Corporation to reserve the Class A Shares issuable to holders of Series 6 Preference Shares and of Series 7 Preference Shares
on conversion of such shares in accordance with their terms, and such Class A Shares, when issued upon the due conversion of the
Series 6 Preference Shares or the Series 7 Preference Shares in accordance with the terms of the Series 6 Preference Shares or
the Series 7 Preference Shares, as applicable, will be validly issued and outstanding as fully paid and non-assessable.



 


		6.	The Series 6 Preference Shares and the Series 7 Preference
Shares have been created, and have the respective rights, privileges, restrictions and conditions set out in the Articles of Amendment
as attaching to such shares, and neither the creation nor the issuance of the Series 6 Preference Shares, nor the creation of
the Series 7 Preference Shares, conflict with, result in a breach of, or constitute a default under the Existing Articles or the
By-laws.



 


		7.	The issuance of the Class A Shares does not conflict
with, result in a breach of, or constitute a default under the Existing Articles or the By-laws.



 


		8.	The execution and delivery of and performance by the
Corporation of the Securities Purchase Agreement has been authorized by all necessary corporate action on the part of the Corporation.



 




    	 	 	 



     


    

  


		9.	The execution and delivery of and performance by the
Corporation of its obligations under the Securities Purchase Agreement does not constitute or result in a violation or breach
of or a default under the Existing Articles or the By-laws.



 




    	 	 	 



     


    

  


Simpson Thacher & Bartlett LLP Opinion Paragraphs


 


		1.	Assuming the Purchase Agreement is a valid and legally
binding obligation of the Purchaser, (a) the obligation of the Company to issue and sell to the Purchaser the Shares on the date
hereof pursuant to the terms of the Purchase Agreement constitutes a valid and legally binding obligation of the Company enforceable
against the Company in accordance with the terms of Purchase Agreement and (b) the obligations of the Company pursuant to Article
5 of the Purchase Agreement constitute valid and legally binding obligations of the Company enforceable against the Company in
accordance with the terms of Purchase Agreement.



 


		2.	No registration under the Securities Act of 1933,
as amended, of the Shares is required for (a) the offer and sale of the Shares by the Company to the Purchasers on the date hereof
solely in the manner contemplated by the Purchase Agreement or (b) the issuance to the Purchaser of Alternative Preference Shares
or Class A Shares upon conversion of the Preference Shares at the option of the Company in accordance with the terms of the Preference
Shares, it being understood that we express no opinion regarding any reoffer or resale of Shares, Alternative Preference Shares
or Class A Shares.



 




    	 	 	 



     


    

 


EXHIBIT D


 


CONFIDENTIALITY AGREEMENT


 


March 14, 2019


 


Stagwell Agency Holdings LLC


c/o The Stagwell Group LLC


1808 Eye Street, NW, Sixth Floor


Washington, DC 20006


Attention: Mark J. Penn


 


Ladies and Gentlemen:


 


This letter agreement (this
“Agreement”) is being entered into pursuant to the Securities Purchase Agreement, dated as of the date hereof
(as it may be amended, supplemented or otherwise modified from time to time, the “SPA”), by and between Stagwell
Agency Holdings LLC (“you” or “your”) and MDC Partners Inc. (the “Company”,
“we” or “us”).


 


1.           Proprietary
Information; Other Defined Terms.


 


(a)          All
information furnished directly or indirectly by the Company or any of its Representatives (as defined below), including, without
limitation, trade secrets and intellectual property whether or not marked as confidential, whether furnished prior to, on or after
the date hereof, whether oral, written or electronic, and regardless of the manner in which it is furnished, together with any
notes, reports, summaries, analyses, compilations, forecasts, studies, interpretations, memoranda or other materials prepared by
you or any of your Representatives that contain, reference, or are based upon, in whole or in part, any information so furnished
to you or any of your Representatives pursuant hereto (such notes, reports, summaries, analyses, compilations, forecasts, studies,
interpretations, memoranda or other materials are referred to herein as “Derivative Materials”), is referred
to herein as “Proprietary Information”. Proprietary Information does not include, however, information that
(i) was or becomes available to you or your Representatives on a non-confidential basis from a source other than the Company
or any of its Representatives; provided that, to your knowledge after reasonable inquiry, such source was not prohibited
from disclosing such information to you by a legal, contractual, or fiduciary duty owed to the Company, (ii) was or becomes
generally available to and known by the public (other than as a result of a breach by you or any of your Representatives of this
Agreement), (iii) is lawfully already in your possession other than as a result of being furnished by the Company or any of
its Representatives; provided that such information is not known by you, or to your knowledge (in each case after reasonable
inquiry), known by any of your Representatives to be subject to another confidentiality agreement or other obligation of secrecy
to the Company or any of its affiliates, or (iv) you can reasonably establish is independently developed by you or your Representatives
without use of the Proprietary Information. To the extent that any Proprietary Information may include materials subject to the
attorney-client privilege, work product doctrine or any other applicable privilege concerning pending or threatened legal proceedings
or governmental investigations, you and the Company understand and agree that you and the Company have a commonality of interest
with respect to such matters, and it is the mutual desire, intention and understanding of you and the Company that the sharing
of such materials is not intended to, and shall not, waive or diminish in any way the confidentiality of such materials or its
continued protection under the attorney-client privilege, work product doctrine or other applicable privilege. Accordingly, and
in furtherance of the foregoing, you agree not to claim or contend that the Company or any of its Subsidiaries has waived any attorney-client
privilege, work product doctrine or any other applicable privilege by providing information pursuant to or in connection with the
SPA, this Agreement or your direct or indirect interest in the Company and its Subsidiaries.


 




    	 	 	 



     


    

  


(b)          For
purposes of this Agreement, references herein to your “Representatives” shall mean only your commonly-controlled
affiliates and your and their respective officers, directors, general partners, employees, financial advisors (in their capacity
as such and not as a financing source), accountants, counsel, consultants and other agents and representatives, and “Representatives”
in respect of the Company shall mean its affiliates and its and their respective officers, directors, employees, financial advisors,
accountants, counsel, consultants and other agents and representatives. As used in this Agreement, (i) the term “person”
shall be broadly interpreted to include, without limitation, any corporation, company, limited liability company, partnership,
joint venture, trust, other entity or individual and (ii) the term “affiliate” shall have the meaning ascribed
thereto in Rule 12b-2 of the General Rules and Regulations under the Securities Exchange Act of 1934, as amended (the “Exchange
Act”).


 


2.           Use
of Proprietary Information and Confidentiality. Except as (i) otherwise permitted under the SPA or this Agreement, (ii) otherwise
agreed to in writing by the Company, or (iii) required by applicable law, regulation, stock exchange rule or by legal, judicial,
regulatory or administrative process (by oral questions, interrogatories, requests for information or documents in legal proceedings,
subpoena, civil investigative demand or other similar process) (“Legally Required”), but, in any such case described
in the foregoing clause (iii), only if such requirement did not arise by discretionary acts by you or any of your Representatives
after the Closing (as defined in the SPA) that triggered such disclosure or requirement and only in accordance with Paragraph 3,
you shall keep all Proprietary Information confidential and not disclose or reveal any Proprietary Information to any person other
than your Representatives who have a reasonable need to know the Proprietary Information (all of whom shall be specifically informed
of the confidential nature of such Proprietary Information and that by receiving such Proprietary Information they are agreeing
to be bound by the terms of this Agreement relating to the confidential treatment of such Proprietary Information), in accordance
with the Restricted Persons Procedures (as defined in the SPA), and make commercially reasonable efforts to ensure your Representatives
treat such Proprietary Information in a confidential manner and in accordance with the terms hereof. You shall use the Proprietary
Information solely for monitoring, holding, exiting, or increasing your direct and indirect investment in the Company and its Subsidiaries
(to the extent such use complies with applicable law), undertaking the activities contemplated by the SPA in accordance therewith
and with the Restricted Persons Procedures, and as otherwise contemplated in any other written agreement between the Purchaser
or its Affiliates, on the one hand, and the Company or its Subsidiaries, on the other.


 




    	 	 	 



     


    

  


3.           Legally
Required Disclosure. In the event that you (or any of your affiliates or Representatives) should be Legally Required to disclose
any Proprietary Information, you shall, to the extent practicable and legally permissible and in advance of such disclosure, provide
the Company with prompt written notice of such requirement. You also agree, to the extent practicable and legally permissible,
to provide the Company, in advance of any such disclosure, with a list of any Proprietary Information that you intend (or that
your affiliate or Representative intends) to disclose (and, if applicable, the text of the disclosure language itself) and to reasonably
cooperate with the Company (at its expense) to the extent it may seek to limit such disclosure, including, if requested, taking
all reasonable steps to resist or avoid any such legal, judicial, regulatory or administrative process. If, in the absence of a
protective order or other remedy or the receipt of a waiver from the Company after a request in writing therefor is made by you
(such request to be made as soon as reasonably practicable to allow the Company a reasonable amount of time to respond thereto),
you are (or any of your affiliates or Representatives is) Legally Required to disclose any Proprietary Information in any legal,
judicial, regulatory or administrative process, you or your affiliate or Representative, as applicable, (a) will exercise
reasonable efforts to obtain assurance that confidential treatment will be accorded to that Proprietary Information, as applicable,
and (b) may disclose, without liability hereunder, such portion of the Proprietary Information that, according to the advice
of counsel, is legally required to be disclosed (the “Public Disclosure”); provided, however,
that, prior to such disclosure, you shall have (i) provided the Company with the text of the Public Disclosure as far in advance
of its disclosure as is practicable and (ii) considered in good faith the Company’s suggestions concerning the scope
and nature of the information to be contained in the Public Disclosure. Nothing in this Agreement shall restrict you or your Representatives
from Public Disclosure in Legally Required filings with the Securities and Exchange Commission in connection with your investment
in the Company, provided, however, that, prior to such Public Disclosure, you shall have (i) provided the Company
with the text of the Public Disclosure as far in advance of its disclosure as is practicable and (ii) considered in good faith
the Company’s suggestions concerning the scope and nature of the information to be contained in the Public Disclosure.


 


4.           Responsibility
for Representatives. You agree that you shall undertake commercially reasonable measures necessary or appropriate, including,
without limitation, court proceedings, (i) to restrain your Representatives from prohibited or unauthorized disclosure or
use of any Proprietary Information and (ii) to safeguard and protect the confidentiality of the Proprietary Information disclosed
to you or any of your Representatives and to prevent the use of any Proprietary Information in any way that would violate this
Agreement or any applicable law. You agree to notify the Company promptly, in writing, of any misuse, misappropriation or unauthorized
disclosure of any Proprietary Information which may come to your attention. You agree that you will be responsible for any breach
of this Agreement by you or any of your Representatives. You are aware, and will advise your Representatives to whom any Proprietary
Information is disclosed, of the restrictions imposed by the United States securities laws on the purchase or sale of securities
by any person who has received material, non-public information about the issuer of such securities and on the communication of
such information to any other person when it is reasonably foreseeable that such other person is likely to purchase or sell such
securities in reliance upon such information. Each party hereto agrees that it and its affiliates will refrain from trading in
the securities of the other party hereto until such trading is permitted under the United States securities laws and any other
applicable law while in possession of any such material non-public information.


 




    	 	 	 



     


    

  


5.           No
Representations Regarding Proprietary Information.


 


(a)          You
understand and agree that neither the Company nor any of its Representatives makes any representation or warranty, express or implied,
on which you may rely as to the accuracy or completeness of the Proprietary Information.


 


(b)          Without
limiting the generality of Paragraph 5(a), the Proprietary Information may include certain statements, estimates and projections
with respect to the Company’s anticipated future performance. Such statements, estimates and projections reflect various
assumptions made by the Company, which assumptions may or may not prove to be correct, and are subject to various risks and uncertainties.
No representations, warranties or assurances are made by the Company or any of its Representatives as to such assumptions, statements,
estimates or projections, including, without limitation, any budgets, and you hereby waive any claims in respect thereof.


 


6.           Return
or Destruction of Proprietary Information. At such time as you cease to meet the Minimum Ownership Threshold (as defined in
the SPA), you shall (and shall cause your Representatives to) promptly and in any event within ten (10) days either (at your option)
return to the Company or destroy (and confirm in writing to the Company by an authorized officer supervising such destruction)
all copies or other reproductions of Proprietary Information, other than any Derivative Materials, in your possession or the possession
of any of your Representatives and shall not retain any copies or other reproductions, in whole or in part, of such materials.
You shall destroy all Derivative Materials (including, without limitation, expunging all such Derivative Materials from any computer,
word processor or other device containing such information), and such destruction will be confirmed in writing to the Company by
an authorized officer supervising such destruction; provided, however, that you and your Representatives may retain
data or electronic records containing Proprietary Information for the purposes of backup, recovery, contingency planning or business
continuity planning so long as such data or records are not accessible in the ordinary course of business and are not accessed
except as required for backup, recovery, contingency planning or business continuity planning or as Legally Required or as required
for bona fide document retention purposes. All Derivative Materials or Proprietary Information that is not returned or destroyed
shall remain subject to the confidentiality and use provisions of this Agreement for the earlier of five years or at any time at
which the Derivative Materials or Proprietary Information cease to be Derivative Materials or Proprietary Information under Paragraph
1. Notwithstanding the return or destruction of Proprietary Information required by this Paragraph 6, you and your Representatives
shall continue to be bound by all duties and obligations hereunder in accordance with the terms hereof.


 


7.           Ownership
of Proprietary Information. You agree that the Company is and shall remain the exclusive owner of the Proprietary Information
and all patent, copyright, trade secret, trademark, domain name and other intellectual property rights therein. No license or conveyance
of any such rights to you or any of your Representatives is granted or implied under this Agreement.


 




    	 	 	 



     


    

  


8.           Miscellaneous.


 


(a)          You
acknowledge that irreparable damage would occur to the Company if any of the provisions of this Agreement were not performed in
accordance with their specific terms or were otherwise breached. Accordingly, you agree that the Company, without prejudice to
any rights and remedies otherwise available, shall be entitled to equitable relief, including, without limitation, specific performance
and injunction, in the event of any breach or threatened breach by you or any of your Representatives of the provisions of this
Agreement without proof of actual damages. You will not oppose the granting of such relief on the basis that the Company has an
adequate remedy at law. You also agree not to seek, and agree to waive any requirement for, the securing or posting of a bond in
connection with the Company’s seeking or obtaining such relief.


 


(b)          You
agree that no failure or delay by the Company in exercising any right, power or privilege hereunder shall operate as a waiver thereof,
nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right,
power or privilege hereunder. The Company’s waiver of any right, power or privilege hereunder, and the Company’s consent
to any action that requires its consent hereunder, shall be effective only if given in writing by the Company.


 


(c)          If
any provision contained in this Agreement or the application thereof to you, the Company or any other person or circumstance shall
be invalid, illegal or unenforceable in any respect under any applicable law as determined by a court of competent jurisdiction,
the validity, legality and enforceability of the remaining provisions contained in this Agreement, or the application of such provision
to such persons or circumstances other than those as to which it has been held invalid, illegal or unenforceable, shall remain
in full force and effect and shall in no way be affected, impaired or invalidated thereby. In the case of any such invalidity,
illegality or unenforceability, such invalid, illegal or unenforceable provision shall be replaced with one that most closely approximates
the effect of such provision that is not invalid, illegal or unenforceable. Should a court refuse to so replace such provision,
the parties hereto shall negotiate in good faith in an effort to agree upon a suitable and equitable substitute provision to effect
the original intent of the parties hereto.


 


(d)          This
Agreement will be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns. Any
assignment of this Agreement by you (including by operation of law) without the prior written consent of the Company shall be void.
Any purchaser of the Company or of all, or substantially all, of the Company’s assets shall be entitled to the benefits of
this Agreement, whether or not this Agreement is assigned to such purchaser.


 


(e)          This
Agreement (i) constitutes the entire agreement between the parties hereto with respect to the subject matter hereof and supersedes
all prior discussions, negotiations, agreements, arrangements and understandings between the parties hereto with respect to the
subject matter hereof; provided, however, to the extent the parties (or their affiliates) are subject to any other
confidentiality or similar non-disclosure agreements, those agreements shall remain in effect with respect to the subject matter
thereof in accordance with their terms, but shall not apply to the subject matter of this agreement, (ii) may be amended or
modified only in a written instrument executed by the parties hereto, and (iii) shall, except as otherwise specifically set
forth herein, cease to be effective two years after such time as you cease to meet the Minimum Ownership Threshold.


 




    	 	 	 



     


    

  


(f)           This
Agreement shall be governed by, and construed in accordance with, the laws of the State of New York applicable to contracts executed
in and to be performed in that State. Each party hereto irrevocably and unconditionally consents to submit to the exclusive personal
jurisdiction of the courts of the State of New York and the United States of America, in each case located in the county of New
York, New York, for such actions, suits or proceedings arising out of or relating to this Agreement and the transactions contemplated
hereby (and agrees not to commence any action, suit or proceeding related thereto except in such courts). Notwithstanding the foregoing,
any party hereto may commence an action, suit or proceeding with any governmental entity anywhere in the world for the sole purpose
of seeking recognition and enforcement of a judgment of any court referred to in the preceding sentence. Each party hereto irrevocably
and unconditionally waives any objection to the laying of venue of any action, suit or proceeding arising out of or relating to
this Agreement and the transactions contemplated hereby in the courts of the State of New York and the United States of America,
in each case in the county of New York, New York, and further waives the right to, and agrees not to, plead or claim that any such
action, suit or proceeding brought in any such court has been brought in an inconvenient forum. Service of any process, summons,
notice or document by U.S. registered mail to your address set forth below or to the Company’s address set forth below shall
be effective service of process for any action, suit or proceeding brought against you or the Company, as applicable, in any court
of competent jurisdiction. EACH PARTY HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING
OUT OF OR RELATING TO THIS AGREEMENT. Any notice or other communication required or permitted under this Agreement shall be treated
as having been given or delivered when (i) delivered personally or by overnight courier service (costs prepaid), (ii) sent
by facsimile or e-mail with confirmation of transmission by the transmitting equipment, or (iii) received or rejected by the
addressee, if sent by certified mail, return receipt requested, in each case, subject to the preceding sentence, to the addresses,
facsimile numbers or e-mail addresses and marked to the attention of the person (by name or title) designated below (or to such
other address, facsimile number, e-mail address or person as such party may designate by a written notice delivered to the other
party hereto).


 


(g)          This
Agreement may not be amended or modified, in whole or in part, except by a separate writing signed by each party hereto expressly
so amending or modifying this Agreement. This agreement may not be assigned by either party hereto (whether by operation of law
or otherwise) without the prior written consent of the other party.


 


(h)          For
the convenience of the parties, this Agreement may be executed by PDF or facsimile and in counterparts, each of which shall be
deemed to be an original, and both of which, taken together, shall constitute one agreement binding on both parties hereto.


 




    	 	 	 



     


    

 


Please confirm your agreement with the foregoing
by signing and returning to the undersigned the duplicate copy of this Agreement enclosed herewith.


 


	 	Very truly yours,
	 	 
	 	MDC Partners Inc.


 


	 	By:  	 
	 	 	Name: Mitchell Gendel
	 	 	Title: General Counsel


 


	 	Address:
	 	 
	 	745 Fifth Avenue
	 	New York, NY 10151
	 	Attention: Mitchell Gendel
	 	Email: mgendel@mdc-partners.com


 


Accepted and Agreed


as of the date


first written above:


 


Stagwell Agency Holdings LLC


 


	 	By: The Stagwell Group LLC, its Manager


 


	By:	 	 
	 	Name: Mark Penn	 
	 	Title: Manager	 


 


Address:


 


c/o The Stagwell Group LLC


1808 Eye Street, NW, Sixth Floor


Washington, DC 20006


Attention: Mark J. Penn


Email: mjp@stagwellgroup.com