EXHIBIT 21.1

ALLOY, INC. SUBSIDIARIES AND AFFILIATES



|                                                  |  |                       |  |                                              
|------------------------------------------------- |  | --------------------- |  | ---------------------------------------------
|Company Name                                      |  | Place of Organization |  | Other Names Under Which Company Does Business
|ALLOY, INC.                                       |  | DELAWARE              |  | Youth Stream                                 
|                                                  |  |                       |  | 360 Youth                                    
|                                                  |  |                       |  | Local 212                                    
|                                                  |  |                       |  | Alloy Media + Marketing                      
|                                                  |  |                      
|ARMED FORCES COMMUNICATIONS, INC.                 |  | NEW YORK              |  | Active Seniors Media                         
|                                                  |  |                       |  | All Campus Media                             
|                                                  |  |                       |  | American Minorities Media                    
|                                                  |  |                       |  | Market Place Media                           
|                                                  |  |                       |  | Prime Life Media                             
|                                                  |  |                       |  | 360 Youth                                    
|                                                  |  |                       |  | American Multicultural Media                 
|                                                  |  |                       |  | American Multicultural Marketing             
|                                                  |  |                       |  | Alloy Media + Marketing                      
|                                                  |  |                       |  | Alloy Access                                 
|                                                  |  |                      
|ALLOY EDWARD ACQUISITION SUB, INC.                |  | DELAWARE              |  |                                              
|                                                  |  |                      
|ALLOY MEDIA, LLC                                  |  | DELAWARE              |  | eStudentLoan                                 
|                                                  |  |                       |  | Phase Three                                  
|                                                  |  |                       |  | Private Colleges & Universities              
|                                                  |  |                       |  | Strength                                     
|                                                  |  |                       |  | 17th Street Productions                      
|                                                  |  |                       |  | 360 Career Recruitment Media                 
|                                                  |  |                       |  | Careers & Colleges                           
|                                                  |  |                       |  | Chalkboard Communications                    
|                                                  |  |                       |  | Alloy Entertainment                          
|                                                  |  |                       |  | Wintergreen Orchard House                    
|                                                  |  |                       |  | Alloy Media + Marketing                      
|                                                  |  |                       |  | Alloy Out of Home                            
|                                                  |  |                       |  | Alloy Education                              
|                                                  |  |                       |  | delias.com                                   
|                                                  |  |                       |  | ccs.com                                      
|                                                  |  |                       |  | alloy.com                                    
|                                                  |  |                       |  | Frontline Marketing                          
|                                                  |  |                       |  | Frontmark                                    
|                                                  |  |                       |  | Channel One                                  
|                                                  |  |                       |  | Alloy Access                                 
|                                                  |  |                      
|ALLOY MARKETING AND PROMOTIONS, LLC               |  | DELAWARE              |  | AMP                                          
|                                                  |  |                       |  | AMP Agency                                   
|                                                  |  |                       |  | Alloy Media + Marketing                      
|                                                  |  |                       |  | Alloy Access                                 
|                                                  |  |                      
|ALLOY MALL MARKETING SERVICES, LLC                |  | DELAWARE              |  | Satellite Radio Kiosk                        
|(in the process of dissolution)                   |  |                       |  |                                              
|                                                  |  |                      
|INSITE ADVERTISING, INC.                          |  | NEW YORK              |  | InSite Indoor Advertising                    
|                                                  |  |                       |  | Alloy Media + Marketing                      
|                                                  |  |                      
|ON CAMPUS MARKETING, LLC                          |  | DELAWARE              |  | Residence Hall Linens                        
|                                                  |  |                       |  | Campus Fund Raisers                          
|                                                  |  |                       |  | OCM                                          
|                                                  |  |                      
|SCONEX, LLC                                       |  | DELAWARE              |  | Alloy Media + Marketing                      
|                                                  |  |                      
|CANAL PARK, LLC                                   |  | DELAWARE              |  |                                              
|                                                  |  |                      
|DX COMPANY, INC.                                  |  | DELAWARE              |  |                                              
|                                                  |  |                      
|CARE PACKAGES, LLC                                |  | DELAWARE              |  |                                              
|                                                  |  |                      
|COLLEGIATE CARPETS, LLC                           |  | DELAWARE              |  |                                              
|                                                  |  |                      
|TRIPLE REWARDS, LLC                               |  | DELAWARE              |  |                                              
|                                                  |  |                      
|MPM HOLDING, INC.                                 |  | DELAWARE              |  |                                              
|                                                  |  |                      
|THE STAFFING AUTHORITY, LLC                       |  | DELAWARE              |  |                                              
|                                                  |  |                      
|CHANNEL ONE, LLC ( fka ALLOY C1 ACQUISITION, LLC) |  | DELAWARE              |  |