|                           |                                                                                                                                                                                                                                                                                                                            | Exhibit 31.2                                                                                                                                                                                                                                                                                                                                                                                      
|-------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                           | Certification
    of CFO Pursuant to
    18 U.S.C. Section 1350,
    As Adopted Pursuant to
    Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                              |                                                                                                                                                                                                                                                                                                                                                                                                   
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|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|                           | I, Edward F.
    Dunlap, certify that:                                                                                                                                                                                                                                                                                    
|                           |                                                                                                                                                                                                                                                                                                                           
|1.                         | I have reviewed
    this report on Form 10-Q for the period ended September 25, 2004, of Wild Oats Markets,
    Inc.;                                                                                                                                                                                                     
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|2.                         | Based on my
    knowledge, this report does not contain any untrue statement of a material fact or omit to
    state a material fact necessary to make the statements made, in light of the circumstances
    under which such statements were made, not misleading with respect to the period covered
    by this report;
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|3.                         | Based on my
    knowledge, the financial statements, and other financial information included in this
    report, fairly present in all material respects the financial condition, results of
    operations and cash flows of the registrant as of, and for, the periods presented in this
    report;                   
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|4.                         | The
    registrants other certifying officer and I are responsible for establishing and
    maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
    and 15d-15(e)) for the registrant and have:                                                                                   
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|                           | a)                                                                                                                                                                                                                                                                                                                         | Designed such
    disclosure controls and procedures, or caused such disclosure controls and procedures to
    be designed under our supervision, to ensure that material information relating to the
    registrant, including its consolidated subsidiaries, is made known to us by others within
    those entities, particularly during the period in which this report is being prepared; and
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|                           | b)                                                                                                                                                                                                                                                                                                                         | Evaluated the
    effectiveness of the registrants disclosure controls and procedures and presented in
    this report our conclusions about the effectiveness of the disclosure controls and
    procedures as of the end of the period covered by this report based on such evaluation;
    and                                                                                                
|                           | c)                                                                                                                                                                                                                                                                                                                         | Disclosed in
    this report any changes in the registrants internal control over financial reporting
    that occurred during the registrants third fiscal quarter that has materially
    affected, or is reasonably likely to materially affect, the registrants internal
    control over financial reporting; and                                                                         
|5.                         | The
    registrants other certifying officer and I have disclosed, based on our most recent
    evaluation of internal control over financial reporting, to the registrants auditors
    and the audit committee of registrants board of directors (or persons performing the
    equivalent functions):               
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|                           | a)                                                                                                                                                                                                                                                                                                                         | All significant
    deficiencies and material weaknesses in the design or operation of internal controls over
    financial reporting which are reasonably likely to adversely affect the registrants
    ability to record, process, summarize and report financial information; and                                                                                                            
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|                           | b)                                                                                                                                                                                                                                                                                                                         | Any fraud,
    whether or not material, that involves management or other employees who have a
    significant role in the registrants internal control over financial reporting.                                                                                                                                                                                                                
|                           |                                                                                                                                                                                                                                                                                                                            |                                                                                                                                                                                                                                                                                                                                                                                                   
|Date: November
    1, 2004 |                                                                                                                                                                                                                                                                                                                           
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|                           |                                                                                                                                                                                                                                                                                                                           
|/s/ Edward
    F. Dunlap   |                                                                                                                                                                                                                                                                                                                           
|Edward F.
    Dunlap       |