|                                              |                                                                                                                                                                                                                                                                                                                        | Exhibit 31.2                                                                                                                                                                                                                                                                                                                                                                                      
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|                                              | Certification
    of CFO Pursuant to
    18 U.S.C. Section 1350,
    As Adopted Pursuant to
    Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                          |                                                                                                                                                                                                                                                                                                                                                                                                   
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|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|                                              | I, Edward F. Dunlap, Chief
    Financial Officer of Wild Oats Markets, Inc., certify that:                                                                                                                                                                                                                            
|                                              |                                                                                                                                                                                                                                                                                                                       
|1.                                            | I have reviewed this report on
    Form 10-Q for the period ended June 26, 2004, of Wild Oats Markets, Inc.;                                                                                                                                                                                                          
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|2.                                            | Based on my knowledge, this report
    does not contain any untrue statement of a material fact or omit to state a material fact
    necessary to make the statements made, in light of the circumstances under which such
    statements were made, not misleading with respect to the period covered by this report;
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|3.                                            | Based on my knowledge, the
    financial statements, and other financial information included in this report, fairly
    present in all material respects the financial condition, results of operations and cash
    flows of the registrant as of, and for, the periods presented in this report;                   
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|4.                                            | The registrants other
    certifying officer and I are responsible for establishing and maintaining disclosure
    controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
    registrant and have:                                                                               
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|                                              | a)                                                                                                                                                                                                                                                                                                                     | Designed such disclosure controls
    and procedures, or caused such disclosure controls and procedures to be designed under our
    supervision, to ensure that material information relating to the registrant, including its
    consolidated subsidiaries, is made known to us by others within those entities,
    particularly during the period in which this report is being prepared; and
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|                                              | b)                                                                                                                                                                                                                                                                                                                     | Evaluated the effectiveness of the
    registrants disclosure controls and procedures and presented in this report our
    conclusions about the effectiveness of the disclosure controls and procedures as of the
    end of the period covered by this report based on such evaluation; and                                                                                                    
|                                              | c)                                                                                                                                                                                                                                                                                                                     | Disclosed in this report any
    changes in the registrants internal control over financial reporting that occurred
    during the registrants second fiscal quarter that has materially affected, or is
    reasonably likely to materially affect, the registrants internal control over
    financial reporting; and                                                                        
|5.                                            | The registrants other
    certifying officer and I have disclosed, based on our most recent evaluation of internal
    control over financial reporting, to the registrants auditors and the audit
    committee of registrants board of directors (or persons performing the equivalent
    functions):           
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|                                              | a)                                                                                                                                                                                                                                                                                                                     | All significant deficiencies and
    material weaknesses in the design or operation of internal controls over financial
    reporting which are reasonably likely to adversely affect the registrants ability to
    record, process, summarize and report financial information; and                                                                                                            
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|                                              | b)                                                                                                                                                                                                                                                                                                                     | Any fraud, whether or not
    material, that involves management or other employees who have a significant role in the
    registrants internal control over financial reporting.                                                                                                                                                                                                                
|                                              |                                                                                                                                                                                                                                                                                                                        |                                                                                                                                                                                                                                                                                                                                                                                                   
|Date: August 5, 2004                          |                                                                                                                                                                                                                                                                                                                       
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|/s/ Edward F. Dunlap                          |                                                                                                                                                                                                                                                                                                                       
|Edward F. Dunlap, Chief Financial
    Officer |