Exhibit 10.16

                             CONSULTANT AGREEMENT

This  Agreement  is made and entered  into as of the 29th day of January,  2004,
between Bidville, Inc. and CEOcast. Inc. (the "Consultant")

     In  consideration  of and for the mutual  promises and covenants  contained
herein, and for other good and valuable  consideration,  the receipt of which is
hereby acknowledged, the parties agree as follows:

     Purpose.  The Company  hereby  employs the  Consultant  during the Term (as
     defined below) to render Investor Relations  services to the Company,  upon
     the terms and conditions as set forth herein.

2.   Term.  This  Agreement  shall be effective for a  twelve-month  period (the
     "Term") commencing on the date hereof

3.   Duties of  Consultant.  During the term of this  Agreement,  the Consultant
     shall  provide  to the  Company  those  services  outlined  in  Exhibit  A.
     Notwithstanding  the foregoing,  it is understood and  acknowledged  by the
     panics that the  Consultant:  (a) shall  perform its analysis and reach its
     conclusions  about the Company  independently,  and that the Company  shall
     have no  involvement  therein;  and (b)  shall  not  render  advice  and/or
     services to the Company in any manner,  directly or indirectly,  that is in
     connection  with  the  offer or sale of  securities  in a  capital  raising
     transaction or that could result in market making.

4.   Expenses.   The   Company,   upon   receipt   of   appropriate   supporting
     documentation,  shall  reimburse the  Consultant for any and all reasonable
     out-of-pocket expenses incurred by it in connection with services requested
     by the  Company,  including,  but not  limited  to, all charges for travel,
     printing  costs and  other  expenses  spent on the  Company's  behalf.  The
     Company  shall  immediately  pay such  expenses  upon the  presentation  or
     invoices. Consultant shall not incur more than $500 in expenses without the
     express consent of the Company.

5.   Compensation.  For services to be rendered by the Consultant hereunder, the
     Consultant  shall  receive  from  the  Company  upon  the  signing  of' the
     Agreement:  (a) $20,000 (the  "Retainer"),  which  represents the first and
     last month's  payment under the Agreement and 32,000  restricted  shares of
     the Company's  fully-paid  non-assessable,  common stock. In addition,  the
     Company  shall pay  Consultant  $10,000  on or before  the 29th day of each
     month  during the term of the  program,  excluding  the final  month of the
     Agreement.  The Company shall also pay  Consultant  expenses as outlined in
     Section 4 upon presentation of invoices.  Company agrees to give Consultant
     registration  rights  on  32,000  restricted  shares  after  any  secondary
     registration  offering  is  completed.  These  rights  are "NOT  PIGGY BACK
     REGISTRATION RIGHTS OR DEMAND REGISTRATION RIGHTS"


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6.   Further Agreements. Because of the nature of the services being provided by
     Consultant hereunder, Consultant acknowledges that if it may receive access
     to Confidential Information (as defined in Section 6 hereof) and that, as a
     consultant  to the Company,  it will attempt to provide  advice that serves
     the  best  interest  of the  Company.  Because  of the  uniqueness  of this
     relationship, the Consultant covenants and agrees that, with respect to the
     Common Stock that it receives.  Consultant  shall,  at all times that it is
     the beneficial owner of such shares, vote such shares on all matters coming
     before  it as a  stockholder  of the  Company  in the  same  manner  as the
     majority of the Board of Directors of the Company shall recommend.

7.   Confidentiality.  Consultant  acknowledges  that  as a  consequence  of its
     relationship  with the  Company,  it may be given  access  to  confidential
     information which may include the following types of information; financial
     statements and related  financial  information  with respect to the Company
     and its subsidiaries  (the  "Confidential  Financial  Information"),  trade
     secrets, products, product development, product packaging. future marketing
     materials,  business  plans,  certain  methods of  operations,  procedures,
     improvements,  systems,  customer lists, supplier lists and specifications,
     and other  private and  confidential  materials  concerning  the  Company's
     business (collectively, "Confidential Information").

          Consultant covenants and agrees to hold such Confidential  Information
     strictly confidential and shall only use such information solely to perform
     its duties under this Agreement, and Consultant shall refrain from allowing
     such  information  to be used in any way for its own private or  commercial
     purposes.   Consultant   shall  also  refrain  from   disclosing  any  such
     Confidential  Information to any third parties.  Consultant  further agrees
     that upon  termination or expiration of this Agreement,  it will return all
     Confidential Information and copies thereof to the Company and will destroy
     all notes,  reports and other  material  prepared  by or for it  containing
     Confidential  Information.  Consultant  understands  and  agrees  that  the
     Company might be irreparably harmed by violation of this Agreement and that
     monetary damages may be inadequate to compensate the Company.  Accordingly,
     the Consultant agrees that, in addition to any other remedies  available to
     it at law or in equity,  the Company shall be entitled to injunctive relief
     to enforce the terms of this Agreement.

          Notwithstanding  the  foregoing,  nothing herein shall be construed as
     prohibiting  Consultant  from disclosing any  Confidential  Information (a)
     which at the time of disclosure.  Consultant can demonstrate  either was in
     the  public  domain and  generally  available  to the  public or  hereafter
     becomes a part of the  public  domain  and is  generally  available  to the
     public by publication or otherwise  through no act of the  Consultant;  (b)
     which Consultant can establish was independently developed by a third party
     who developed it without the use of the  Confidential  Information  and who
     did not  acquire  it  directly  or  indirectly  from  Consultant  under  an
     obligation of confidence;  (c) which Consultant can show was received by it
     after the  termination  of this  Agreement  from a third  party who did not
     acquire it directly or  indirectly  from the Company under an obligation of
     confidence;  or  (d) to the  extent  that  the  Consultant  can  reasonably
     demonstrate such disclosure is required by law or in any legal  proceeding,
     governmental investigation, or other similar proceeding.


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     Severability.  If any  provision  of this  Agreement  shall be held or made
     invalid  by  a  statute,  rule,  regulation,  decision  of  a  tribunal  or
     otherwise,  the remainder of this Agreement  shall not be affected  thereby
     and, to this extent, the provisions of this Agreement shall be deemed to be
     severable.

8.   Governing Law; Venue:  Jurisdiction.  This Agreement shall be construed and
     enforced in  accordance  with and  governed by the laws of the State of New
     York,  without  reference  to  principles  of  conflicts  or  choice of law
     thereof.  Each of the  parties  consents  to the  jurisdiction  of the U.S.
     District Court in the Southern  District of New York in connection with any
     dispute  arising  under this  Agreement and hereby  waives,  to the maximum
     extent  permitted by law, any objection,  including any objection  based on
     forum  non  conveniens.  to the  bringing  of any such  proceeding  in such
     jurisdictions.  Each party  hereby  agrees  that if  another  party to this
     Agreement  obtains a judgment  against it in such a  proceeding,  the party
     which  obtained such  judgment may enforce same by summary  judgment in the
     courts of any country having  jurisdiction over the party against whom such
     judgment was obtained,  and each party hereby waives any defenses available
     to it under  local law and agrees to the  enforcement  of such a  judgment.
     Each party to this Agreement irrevocably consents to the service of process
     in any such  proceeding  by the mailing of copies  thereof by registered or
     certified  mail,  postage  prepaid,  to such party at it address  set forth
     herein. Nothing herein shall affect the right of any party to serve process
     in any other  manner  permitted  by law.  Each party  waives its right to a
     trial by jury.

9.   Miscellaneous.

     (a)  Any notice or other  communication  between  parties  hereto  shall be
          sufficiently  given if sent by certified or registered  mail,  postage
          prepaid, if tote Company, addressed to it at__________________________
          or if to the  Consultant,  addressed to it at CEOcast,  Inc.,  55 John
          Street,   11th   Floor,   New  York,   New  York   10038,   Attention:
          Administrator, facsimile number: (212) 732-1131, or to such address as
          many hereafter be designated in writing by one party to the other. Any
          notice or other  communication  hereunder  shall be deemed given three
          days after  deposit in the mail if mailed by  certified  mail,  return
          receipt  requested,  or on the day  after  deposit  with an  overnight
          courier  service for next day  delivery,  or on the date  delivered by
          hand or by  facsimile  with  accurate  confirmation  generated  by the
          transmitting  facsimile  machine,  at the address or number designated
          above (if  delivered on a business day during  normal  business  hours
          where  such  notice  is to be  received),  or the first  business  day
          following  such  delivery (if  delivered  other than on a business day
          during normal business hours where such notice is to be received).

     b)   This Agreement embodies the entire Agreement and understanding between
          the  Company  and  the   Consultant   and   supersedes   any  and  all
          negotiations, prior discussions and preliminary and prior arrangements
          and understandings related to the central subject matter hereof.

     c)   This Agreement has been duly authorized, executed and delivered by and
          on behalf of the Company and the Consultant.


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     d)   This Agreement and all rights,  liabilities and obligations  hereunder
          shall  be  binding  upon  and  inure to the  benefit  of each  party's
          successors by may not be assigned  without the prior written  approval
          of the other party.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
the date hereof.



                                      BIDVILLE, INC.

                             By: /s/ Gerald C. Parker
                                --------------------------------
                                Gerald C. Parker, Chairman


                                      CEOCAST, INC.

                             By:/s/ Michael Wachs
                                --------------------------------
                                Michael Wachs, President




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