EXHIBIT 21.1

The following is a list of the Alloy, Inc.s wholly-owned direct and indirect subsidiaries:

ALLOY, INC., SUBSIDIARIES AND
AFFILIATES



|                                    |  |                       |  |                                              
|----------------------------------- |  | --------------------- |  | ---------------------------------------------
|Company Name                        |  | Place of Organization |  | Other Names Under Which Company Does Business
|ALLOY, INC.                         |  | DELAWARE              |  |                                              
|                                    |  |                       |  | 360 Youth                                    
|                                    |  |                       |  | Alloy Media + Marketing                      
|                                    |  |                      
|ARMED FORCES COMMUNICATIONS, INC.   |  | NEW YORK              |  |                                              
|                                    |  |                       |  | Active Seniors Media                         
|                                    |  |                       |  | All Campus Media                             
|                                    |  |                       |  | American Minorities Media                    
|                                    |  |                       |  | Market Place Media                           
|                                    |  |                       |  | Prime Life Media                             
|                                    |  |                       |  | 360 Youth                                    
|                                    |  |                       |  | American Multicultural Media                 
|                                    |  |                       |  | American Multicultural Marketing             
|                                    |  |                       |  | Alloy Media + Marketing                      
|                                    |  |                      
|ALLOY EDWARD ACQUISITION SUB, INC.  |  | DELAWARE              |  |                                              
|                                    |  |                      
|ALLOY MEDIA, LLC                    |  | DELAWARE              |  |                                              
|                                    |  |                       |  | Private Colleges & Universities              
|                                    |  |                       |  | 17th Street Productions                      
|                                    |  |                       |  | 360 Career Recruitment Media                 
|                                    |  |                       |  | Careers & Colleges                           
|                                    |  |                       |  | Chalkboard Communications                    
|                                    |  |                       |  | Alloy Entertainment                          
|                                    |  |                       |  | Wintergreen Orchard House                    
|                                    |  |                       |  | Alloy Media + Marketing                      
|                                    |  |                       |  | Alloy Out of Home                            
|                                    |  |                       |  | Alloy Education                              
|                                    |  |                       |  | delias.com                                   
|                                    |  |                       |  | ccs.com                                      
|                                    |  |                       |  | alloy.com                                    
|                                    |  |                      
|ALLOY MARKETING AND PROMOTIONS, LLC |  | DELAWARE              |  |                                              
|                                    |  |                       |  | AMP                                          
|                                    |  |                       |  | AMP Agency                                   
|                                    |  |                       |  | Alloy Media + Marketing                      
|                                    |  |                      
|ALLOY MALL MARKETING SERVICES, LLC  |  | DELAWARE              |  |                                              
|(in the process of dissolution)     |  |                       |  |                                              
|                                    |  |                       |  | Satellite Radio Kiosk                        
|                                    |  |                      
|INSITE ADVERTISING, INC.            |  | NEW YORK              |  |                                              
|                                    |  |                       |  | Alloy Media + Marketing                      
|                                    |  |                      
|ON CAMPUS MARKETING, LLC            |  | DELAWARE              |  |                                              
|                                    |  |                       |  | Residence Hall Linens                        
|                                    |  |                       |  | Campus Fund Raisers                          
|                                    |  |                       |  | OCM                                          
|                                    |  |                      
|SCONEX, LLC                         |  | DELAWARE              |  |                                              
|                                    |  |                       |  | Alloy Media + Marketing                      
|                                    |  |                      
|CANAL PARK, LLC                     |  | DELAWARE              |  |                                              
|                                    |  |                      
|DX COMPANY, INC.                    |  | DELAWARE              |  |                                              
|                                    |  |                      
|CARE PACKAGES, LLC                  |  | DELAWARE              |  |                                              
|                                    |  |                      
|COLLEGIATE CARPETS, LLC             |  | DELAWARE              |  |                                              
|                                    |  |                      
|TRIPLE REWARDS, LLC                 |  | DELAWARE              |  |                                              
|                                    |  |                      
|MPM HOLDING, INC.                   |  | DELAWARE              |  |                                              
|                                    |  |                      
|THE STAFFING AUTHORITY, LLC         |  | DELAWARE              |  |