# Patent

## Title
Apparatus and method for coordinating live computer network events

## Abstract

A method performed by a server in a computer network includes supplying tools to specify a live event. Messages associated with the live event are collected. A host is prompted to supply a video reply to a message. The video replay is associated with a textual question. The video reply and textual question are supplied.

## Background
CROSS-REFERENCE TO RELATED APPLICATION
This application is a continuation-in-part of U.S. Ser. No. 14/203,375, filed Mar. 10, 2014.


FIELD OF THE INVENTION
This invention relates generally to communications in computer networks. More particularly, this invention relates to techniques for coordinating network communications in connection with a live hosted event.
BACKGROUND OF THE INVENTION
Live hosted events are known in connection with television and radio broadcast mediums. In this context, a host will broadcast communications and listeners may place telephone calls to the host in an effort to participate in the broadcast.
Network messages, such as email messages, SMS text messages and social media posts are increasingly replacing telephone calls as a standard form of communication. Coordinating such disparate modes of communication in connection with a live event is a challenge.
SUMMARY OF THE INVENTION
A method performed by a server in a computer network includes supplying tools to specify a live event. Messages associated with the live event are collected. A host is prompted to supply a video reply to a message. The video replay is associated with a textual question. The video reply and textual question are supplied.



BRIEF DESCRIPTION OF THE FIGURES
The invention is more fully appreciated in connection with the following detailed description taken in conjunction with the accompanying drawings, in which:
FIG. 1 illustrates a system configured in accordance with an embodiment of the invention.
FIG. 2 illustrates processing operations associated with an embodiment of the invention.
FIG. 3 illustrates an event planning tool utilized in accordance with an embodiment of the invention.
FIG. 4 illustrates a pre-event social network post utilized in accordance with an embodiment of the invention.
FIG. 5 illustrates a live event social network post utilized in accordance with an embodiment of the invention.
FIG. 6 illustrates message processing operations performed in accordance with an embodiment of the invention.
FIG. 7 illustrates a moderator interface that may be used in accordance with an embodiment of the invention.
FIG. 8 illustrates a mobile moderator interface that may be used in accordance with an embodiment of the invention.
FIG. 9 illustrates a web based live event page that may be used in accordance with an embodiment of the invention.
FIGS. 10-12 illustrate mobile interfaces corresponding to the web based live event page of FIG. 9.
FIG. 13 illustrates processing operations associated with an alternate embodiment of the invention.
FIG. 14 illustrates a video message supplied in accordance with an embodiment of the invention.



Like reference numerals refer to corresponding parts throughout the several views of the drawings.
DETAILED DESCRIPTION OF THE INVENTION
FIG. 1 illustrates a system 100 configured in accordance with an embodiment of the invention. The system 100 includes one or more client devices 102 in communication with an event platform server 104 via a network 106, which may be any combination of wired and wireless network components. An event sponsor server 108 is also connected to the network 106, as is a social network server 109.
Each client device 102 may include standard components, such as a central processing unit 110 connected to input/output devices 112 via a bus 114. The input/output devices may include a keyboard, mouse, touch display and the like. A network interface circuit 116 is also connected to the bus 114 to provide connectivity to network 106. A memory 120 is also connected to the bus 114. The memory 120 stores a communication module, such as a browser 122. The client device may be a personal computer, tablet, smart phone, wearable device and the like.
The event platform server 104 also includes standard components, such as a central processing unit 130, input/output devices 132, bus 134 and network interface circuit 136 to provide connectivity to network 106. A memory 140 is also connected to the bus 134. The memory stores executable instructions, such as an event host module 142, to coordinate operations of the invention, as discussed below. The event host module may include executable instructions to store and access event data. The event data is made available to provide updates regarding an event, as demonstrated below.
The event sponsor server 108 also includes standard components, such as a central processing unit 145, input/output devices 146, bus 147 and network interface circuit 148 to provide connectivity to network 106. A memory 150 is also connected to the bus 144. The memory stores executable instructions, such as an event sponsor module 152, to interact with the event host module 142, as detailed below.
The social network server 109 also includes standard components, such as a central processing unit 160, input/output devices 162, bus 164 and network interface circuit 166 to provide connectivity to network 106. A memory 170 is also connected to the bus 164. The memory stores executable instructions, such as a social network module 172, to coordinate social network activities. The social network may be Twitter®, Facebook®, Linkedin® and the like, which provide services that allow an individual to broadcast messages to a network of followers. The social network module 172 includes an application program interface (API), which allows the event host module 142 to coordinate communications between the event host server 104 and the social network server 109, as discussed below.
FIG. 2 illustrates operations performed by the components of FIG. 1. The event platform server 104 hosts a toolbox 200. That is, the event host module 142 may include executable instructions to supply various tools to specify a live event. In one embodiment, the event sponsor server 108 accesses the host tool box 200 over network 106 to specify an event 202.
FIG. 3 illustrates an exemplary web page 300 supplied by the event platform server 104 to an event sponsor server 108. The web page 300 may include a calendar of scheduled events 302. Individual events may be scheduled through a settings interface 304, which allows one to set parameters, such as event title, page title, a hash tag, a description, a start time, an end time and a host name. After event parameters are set, event information 204 is available. The event information may be broadcast to the social network server 109 via network 106. This may result in social network posts 206. The event information 204 may also be available in the form of a web page hosted by the event sponsor server 108 and/or the event platform server 104. In one embodiment, event information can include start time, end time, title, textual event description and media, such as photos and/or videos.
In one embodiment, a social network post may promote an event and have an associated link. Activation of the link in the post may return a user to the event information 204 hosted by the event platform server 104 and/or the event sponsor server 108.
FIG. 4 provides an illustration of event information that may be distributed as a social network post viewable on a desktop computer or mobile device. In particular, FIG. 4 illustrates a formatted card 400, supported by Twitter®. The formatted card 400 has an event description 402, an associated graphic 404 and sponsorship information 406. This information may be from the event information 204 hosted on the event platform server 104, but the information is formatted by the social network server 109 relying upon metadata obtained from the event platform server 104.
The formatted card 400 may also include a link 408. Before the event, activating the link 408 directs a user to a web page describing the event. The web page may be hosted by the event sponsor server 108 and/or the event platform server 104. During the event, the link 408 may provide a link to the event. Alternately, the card 400 may automatically display content from the event, as shown in FIG. 5. FIG. 5 illustrates an event page 500 with an event title 502 and questions 504 and answers 506 from the event in progress. Thus, FIG. 5 provides an example of a social network post associated with a moderator controlled live event.
Returning to FIG. 2 the event platform server 104 starts the event 208 at the designated time. Thereafter, it collects messages 209. The messages are delivered over the network 106 from social media posts 210 associated with social network server 109 and/or client messages 212 from client devices 102. The social network posts 210 may be pulled by the event platform server 104 based upon specified criteria. For example, a social network server 109 API may be used by the event platform server 104 to pull event specific messages by hash tag, key word or user identification.
The messages are then processed 214 by the event platform server 104. FIG. 6 illustrates event message processing performed in accordance with an embodiment of the invention. Message processing starts 600 once the event is initiated. In one embodiment, the message inflow rate is evaluated to insure that it is not too high 602. If so (606—Yes), the messages are persisted to a log file 604. The messages are then logged for analytic purposes 606. The messages are throttled in this manner to preserve bandwidth.
If the inflow rate is not too high (602—No), then messages are persisted and queued for further processing 608. A message queue 610 stores the messages. Messages are retrieved from the queue 612. In one embodiment a content filter 614 is applied to the messages. For example, the content filter may be based upon static and user defined key terms. Certain objectionable terms may disqualify a message, while other favorable terms may prioritize a message. An adaptive filter may also be used based upon trending topics on a social network. For example, the event host module 142 may access the social network module 172 via its API to identify trending topics. For example, Twitter® hash tags may be searched and used to compile similar messages in a time line. Such topics may then be used to prioritize certain messages. If a message does not pass the content filter (614—No), then the processing of the message is halted 616.
If the content filter approves the message (614—Yes), in one embodiment the message is subject to a spam filter 618. Spam refers to undesired content, such as commercial content or other self-promoting content. Spammers employ a technique to insert their Twitter® Tweets® into an ongoing conversation by using trending hash tags to get into popular conversation. An embodiment of the invention identifies such activities to disqualify messages. An embodiment of the invention includes a spam filter that regularly monitors trending topics and uses that information to build an adaptive filter that is frequently modified to capture spam messages.
If the message does not pass the spam filter (618—No), then its processing is stopped 616. If the message is not deemed to be spam, then the message is evaluated for prioritized message senders 620. This results in ordered messages. Media processing 622 is applied to the ordered messages. The media processing may include formatting the messages for consumption by an event host.
The messages are persisted 624 to a log file 626. A reply rate is checked 628. If the reply rate is too high, then message processing is temporarily halted 630. Message processing is throttled to preserve bandwidth, if necessary. If curation is disabled 632, then message processing is halted 630. If curation is not disabled, then replies are sent 634. That is, a host is prompted to answer a prioritize message. In one embodiment, the event host module 142 allows a host to search for messages based upon hash tags, keywords or user names. Alternately, a host may coordinate replies supplied by designated message senders or social network participants.
Observe that the messages are received from social network posts 210 and client messages 212. The client messages may be sent directly to the event platform server 104 or may be sent to the event sponsor server 108, which relays them to the event platform server 104. In one embodiment, all messages may be received from and delivered to the social network server 109.
The reply is then distributed. The replies may be formatted to include individual messages distributed to the social network server and aggregated replies available on a single page for viewing by client devices. In one embodiment, the distribution of replies by video occurs both off and on the social network by virtue of the inclusion of the question in the video reply. This obviates the need for the social network to provide the context of the reply and thus makes the video reply standalone consumable digital content.
Returning to FIG. 2, after message processing 214, replies are formatted 216 and distributed 218. For example, the replies may be sent to the social network server 109 resulting in social network posts 220. The messages may also be distributed to the event sponsor server 108, which displays a page 222, which may be accessed 224 by a client device 102. Alternately, the page may be hosted at the event platform server 104.
FIG. 7 illustrates an example moderator page 700, which may be displayed. The page 700 includes pending questions 702 and answered questions (replies) 704. Questions may contain state markers, such as question queued for reply, question was replied to and question was declined by host. The moderator page 700 informs the moderator of prioritized questions waiting for replies 706. Prioritized questions may be selected for replies. In one embodiment, additional state markers, such as “question suggested” may be added to the question.
FIG. 8 illustrates an example moderator page 800 that may be displayed on a mobile device or wearable device with a smaller screen size. The page 800 includes a pending question 802 and answered questions 804. Replies may be based upon a template that includes event hash tags, short uniform resources locators and .@ options. The moderator page may be configured to keep the moderator focused on answering questions by hiding the details of answered questions. A summary may be provided of who has answered questions. An update link 806 may be used to hide all previously answered questions so that only unanswered queued questions are viewed.
In an event with multiple responding users, it is possible for the moderator to target a particular message to one or more of the individual responding users, so that each individual user has a unique view of the queue of unanswered questions. Also, a display of which responding user has responded to individual questions is provided, effectively giving a unique view of the list of queued questions to each responding user.
FIG. 9 illustrates a web based event page 900 for an event follower. The event page 900 includes a description of the event 902 and host information 904. The event page 900 may also include a question and answer section 906 and miscellaneous social network posts 908 related to the event. The web based event page 900 may be served from the event sponsor server 108 or the event platform server 104.
FIGS. 10-12 illustrate mobile device event pages 1000 corresponding to the web based event page 900. The different pages may be accessed by swiping the touch display on the mobile device. FIG. 10 illustrates a page with host information 1002, FIG. 11 illustrates a page with questions and answers 1004 and FIG. 12 illustrates a page with miscellaneous social network posts 1006. The mobile device event pages may be served from the event sponsor server 108 or the event platform server 104.
Returning to FIG. 2, after messages are distributed 218 during the event, the event eventually ends 226 and all of the activity associated with the event is logged for analytics 228. The archived records can then be accessed, for example, by activating a link 408 associated with the previously disclosed card 400. Alternately, the event platform server 104 and/or the event sponsor server 108 may supply access to an archived event.
FIG. 13 illustrates processing operations associated with an alternate embodiment of the invention. The processing operations are similar to those shown in FIG. 2, except in this case the event sponsor server 108 is omitted. Instead, the social network server 109 operates as the event sponsor. Thus, the social network specifies an event 202 by accessing the host toolbox 200. The host toolbox 200 supplies prompts to collect event information 204. The interface 300 of FIG. 3 may be used to collect the event information.
In this embodiment, the event platform server 104 performs host content collection 1300. That is, the event platform server 104 accesses network 106 to collect information on the host of the event. The event host module 142 includes executable instructions to collect information on the host. For example, the event host module 142 accesses web sites with current information about the host. The web sites may include Wikipedia®, news web sites, the host's own web site, and the like. The host content collection is used to create a body of knowledge about the host that can be used to filter questions during the event. In some cases, the body of knowledge may already exist and therefore a separate host content collection operation does not need to be performed.
In one embodiment, a corpus of key terms useful during question processing is maintained. The content collected for the host is compared to the corpus of key terms. Terms that are unique to the host compared to the corpus of key terms are used for question filtering. Latent Dirchlet Allocation may be used in conjunction with the corpus to categorize messages into a set of categories (e.g., current, family, food, music, politics, religion, sports, science, technology, health, television or movies).
The next operation of FIG. 13 is the start of the event 208. Messages are collected 209 at the event platform server 104. The terms obtained during host content collection that are unique to the host may be used to identify the most relevant messages. The messages are filtered for relevancy by scoring similar terms in the messages against the previously discussed corpus. Messages that score as highly relevant may be identified as relevant to the end user. In one embodiment, relevancy is defined as having a high level of correlation between the message in question and the corpus, both by having a high percentage of terms in the message that are similar to the terms in the corpus, as well as a low percentage of dissimilar terms in the message. As an example, a very long message with several similar terms, but a very large number of dissimilar terms will not be scored as highly relevant. Additionally, the corpus being used to determine relevancy also detects the topic of the message. This is used to categorize and filter or select questions based on the topic of the question stream. Sentiment analysis is performed to promote questions that display a positive sentiment. Questions from users with a higher social influence may be promoted. Based on analysis of question topic and meaning, questions with the same or extremely similar content will be grouped together and one questioner from the group may be selected as a representative of the group of questions.
A client device 102 operated by the host is used to generate a host response 1301. In one embodiment, the host response is a picture or video of the host collected by the client device in response to a prompt supplied by the event platform server 104. A camera associated with the client device 102 is used to collect the picture or video.
The event platform server 104 processes messages 214. In one embodiment, the message processing includes constructing a textual question overlay that accompanies a video response to a question. FIG. 14 illustrates a video response 1400 on a client device 102. The video response 1400 has a textual question overlay 1402 to provide context for the video response. Additional format operations 216 are performed to accommodate the requirements and restrictions of the social network's video service. These operations may include video transcoding, an increase or decrease of video bit-rate, change to resolution and aspect ratio of the video response, and the like.
The messages are then distributed 218. For example, the message may be a video reply sent directly to a client device 102. Alternately, the message may be in the form of a social network post 220 in a user's news feed.
The social network server 109 may maintain a separate page for the event. In this case, the page is supplied 1302 in response to a page access request 224 from a client device.
An embodiment of the present invention relates to a computer storage product with a non-transitory computer readable storage medium having computer code thereon for performing various computer-implemented operations. The media and computer code may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well known and available to those having skill in the computer software arts. Examples of computer-readable media include, but are not limited to: magnetic media, optical media, magneto-optical media and hardware devices that are specially configured to store and execute program code, such as application-specific integrated circuits (“ASICs”), programmable logic devices (“PLDs”) and ROM and RAM devices. Examples of computer code include machine code, such as produced by a compiler, and files containing higher-level code that are executed by a computer using an interpreter. For example, an embodiment of the invention may be implemented using JAVA®, C++, or other object-oriented programming language and development tools. Another embodiment of the invention may be implemented in hardwired circuitry in place of, or in combination with, machine-executable software instructions.
The foregoing description, for purposes of explanation, used specific nomenclature to provide a thorough understanding of the invention. However, it will be apparent to one skilled in the art that specific details are not required in order to practice the invention. Thus, the foregoing descriptions of specific embodiments of the invention are presented for purposes of illustration and description. They are not intended to be exhaustive or to limit the invention to the precise forms disclosed; obviously, many modifications and variations are possible in view of the above teachings. The embodiments were chosen and described in order to best explain the principles of the invention and its practical applications, they thereby enable others skilled in the art to best utilize the invention and various embodiments with various modifications as are suited to the particular use contemplated. It is intended that the following claims and their equivalents define the scope of the invention.

## Claims

1. A method performed by a server in a computer network, comprising:
supplying from the server tools to specify a broadcast live event controlled by a moderator that provides between a start time and an end time of the broadcast live event a video reply to a textual question;
collecting at the server messages associated with the live event, wherein collecting includes collecting messages from social network posts to a social network server, wherein collecting includes accessing an application program interface associated with the social network server to obtain the social network posts, wherein the application program interface is used to coordinate communications between the server and the social network server, and wherein each social network post is a broadcast message from the social network server to a network of followers;
processing the messages at the server to form ordered messages including a high priority message with the textual question;
prompting the moderator to supply a video reply to the high priority message;
associating the video reply with the textual question, wherein the textual question is an overlay that accompanies the video reply; and
supplying the video reply and textual question as individual messages distributed to the social network server for display as social network posts.

2. The method of claim 1 wherein supplying the video reply and textual question includes supplying the video reply and the textual question as a message delivered to a client device.

3. The method of claim 1 further comprising accessing a network to collect information on the moderator.

4. The method of claim 3 further comprising using the information to filter messages.

5. The method of claim 1 wherein the moderator is selected from a plurality of moderators.

6. The method of claim 1 further comprising maintaining a corpus of key terms for question processing.

7. The method of claim 6 further comprising performing Latent Dirchlet Allocation on the corpus of key terms to categorize messages into categories.

8. The method of claim 6 further comprising supplying a message with a high relevancy score for having a high level of correlation with the corpus.

9. The method of claim 6 further comprising placing a message in a category based upon the corpus.

10. The method of claim 1 further comprising selecting a message based upon a positive sentiment expressed in the message.

11. The method of claim 1 further comprising selecting a message based upon the social influence of a sender of the message.

12. The method of claim 1 further comprising performing editing operations on the video reply prior to sending.

13. The method of claim 12 wherein the editing operations are selected from video transcoding, bit rate alteration, resolution alteration and aspect ratio alteration.