<TABLE>
<CAPTION>
                                Day Runner, Inc.
                   Fiscal Year 2000 Officer Bonus Schedule (1)

       ------------------------------------------------------------------
                          Group I - Bonus Factor 1.21%
       ------------------------------------------------------------------
                            ---------------------  ---------------------
                            Chairman of the Board  Chief Executive Officer
                            ---------------------  ---------------------
                            ---------------------  ---------------------
                             Base Salary            Base Salary
---------------------------
Base N/I (2) =     $ 5,985   $ 330,000              $ 300,000                     Total
--------------------------- ---------------------  --------------------- ---------------------

Net Income      Net Income    Percent of Bonus     Percent of  Bonus     Percent of   Bonus
Growth Rate     Target        Salary     Amount    Salary      Amount    Salary       Amount

----------------------------------------------------------------------------------------------
<S>                <C>         <C>      <C>          <C>       <C>          <C>     <C>
  15.00%           $ 6,883     15.00%   $ 49,500     15.00%    $ 45,000     15.00%  $  94,500
  16.00%           $ 6,943     16.21%   $ 53,507     16.21%    $ 48,643     16.21%  $ 102,150
  17.00%           $ 7,002     17.43%   $ 57,514     17.43%    $ 52,286     17.43%  $ 109,800
  18.00%           $ 7,062     18.64%   $ 61,521     18.64%    $ 55,929     18.64%  $ 117,450
  19.00%           $ 7,122     19.86%   $ 65,529     19.86%    $ 59,571     19.86%  $ 125,100
--------------------------- ---------------------  --------------------- ---------------------
  20.00%           $ 7,182     21.07%   $ 69,536     21.07%    $ 63,214     21.07%  $ 132,750
  21.00%           $ 7,242     22.29%   $ 73,543     22.29%    $ 66,857     22.29%  $ 140,400
  22.00%           $ 7,302     23.50%   $ 77,550     23.50%    $ 70,500     23.50%  $ 148,050
  23.00%           $ 7,362     24.71%   $ 81,557     24.71%    $ 74,143     24.71%  $ 155,700
  24.00%           $ 7,421     25.93%   $ 85,564     25.93%    $ 77,786     25.93%  $ 163,350
--------------------------- ---------------------  --------------------- ---------------------
  25.00%           $ 7,481     27.14%   $ 89,571     27.14%    $ 81,429     27.14%  $ 171,000
  26.00%           $ 7,541     28.36%   $ 93,579     28.36%    $ 85,071     28.36%  $ 178,650
  27.00%           $ 7,601     29.57%   $ 97,586     29.57%    $ 88,714     29.57%  $ 186,300
  28.00%           $ 7,661     30.79%  $ 101,593     30.79%    $ 92,357     30.79%  $ 193,950
  29.00%           $ 7,721     32.00%  $ 105,600     32.00%    $ 96,000     32.00%  $ 201,600
--------------------------- ---------------------  --------------------- ---------------------
  30.00%           $ 7,781     33.21%  $ 109,607     33.21%    $ 99,643     33.21%  $ 209,250
  31.00%           $ 7,840     34.43%  $ 113,614     34.43%   $ 103,286     34.43%  $ 216,900
  32.00%           $ 7,900     35.64%  $ 117,621     35.64%   $ 106,929     35.64%  $ 224,550
  33.00%           $ 7,960     36.86%  $ 121,629     36.86%   $ 110,571     36.86%  $ 232,200
  34.00%           $ 8,020     38.07%  $ 125,636     38.07%   $ 114,214     38.07%  $ 239,850
--------------------------- ---------------------  --------------------- ---------------------
  35.00%           $ 8,080     39.29%  $ 129,643     39.29%   $ 117,857     39.29%  $ 247,500
  36.00%           $ 8,140     40.50%  $ 133,650     40.50%   $ 121,500     40.50%  $ 255,150
  37.00%           $ 8,199     41.71%  $ 137,657     41.71%   $ 125,143     41.71%  $ 262,800
  38.00%           $ 8,259     42.93%  $ 141,664     42.93%   $ 128,786     42.93%  $ 270,450
  39.00%           $ 8,319     44.14%  $ 145,671     44.14%   $ 132,429     44.14%  $ 278,100
--------------------------- ---------------------  --------------------- ---------------------
  40.00%           $ 8,379     45.36%  $ 149,679     45.36%   $ 136,071     45.36%  $ 285,750
  41.00%           $ 8,439     46.57%  $ 153,686     46.57%   $ 139,714     46.57%  $ 293,400
  42.00%           $ 8,499     47.79%  $ 157,693     47.79%   $ 143,357     47.79%  $ 301,050
  43.00%           $ 8,559     49.00%  $ 161,700     49.00%   $ 147,000     49.00%  $ 308,700
  44.00%           $ 8,618     50.21%  $ 165,707     50.21%   $ 150,643     50.21%  $ 316,350
--------------------------- ---------------------  --------------------- ---------------------
  45.00%           $ 8,678     51.43%  $ 169,714     51.43%   $ 154,286     51.43%  $ 324,000
  46.00%           $ 8,738     52.64%  $ 173,721     52.64%   $ 157,929     52.64%  $ 331,650
  47.00%           $ 8,798     53.86%  $ 177,729     53.86%   $ 161,571     53.86%  $ 339,300
  48.00%           $ 8,858     55.07%  $ 181,736     55.07%   $ 165,214     55.07%  $ 346,950
  49.00%           $ 8,918     56.29%  $ 185,743     56.29%   $ 168,857     56.29%  $ 354,600
--------------------------- ---------------------  --------------------- ---------------------
  50.00%           $ 8,978     57.50%  $ 189,750     57.50%   $ 172,500     57.50%  $ 362,250
--------------------------- ---------------------  --------------------- ---------------------


                                                         Group II - Bonus Factor 1.07%
                            ----------------------------------------------------------------------------------------
                            ---------------------  --------------------  ---------------------
                            Chief Operating        EVP - Product         Chief
                            Officer                Development           Financial Officer
                            ---------------------  --------------------  ---------------------
                            ---------------------  --------------------  ---------------------
                                Base Salary            Base Salary           Base Salary
---------------------------
Base N/I (2) =     $ 5,985   $ 225,000              $ 200,000             $ 180,000                   Total
--------------------------- ---------------------  --------------------  -------------------- -------------------

Net Income      Net Income    Percent of Bonus     Percent of  Bonus     Percent of   Bonus    Percent of  Bonus
Growth Rate     Target        Salary     Amount    Salary      Amount    Salary       Amount   Salary      Amount

-----------------------------------------------------------------------------------------------------------------
<S>                <C>         <C>      <C>         <C>      <C>          <C>       <C>         <C>     <C>
  15.00%           $ 6,883     15.00%   $ 33,750    15.00%   $ 30,000     15.00%    $ 27,000    15.00%  $  90,750
  16.00%           $ 6,943     16.07%   $ 36,161    16.07%   $ 32,143     16.07%    $ 28,929    16.07%  $  97,232
  17.00%           $ 7,002     17.14%   $ 38,571    17.14%   $ 34,286     17.14%    $ 30,857    17.14%  $ 103,714
  18.00%           $ 7,062     18.21%   $ 40,982    18.21%   $ 36,429     18.21%    $ 32,786    18.21%  $ 110,196
  19.00%           $ 7,122     19.29%   $ 43,393    19.29%   $ 38,571     19.29%    $ 34,714    19.29%  $ 116,679
--------------------------- --------------------- --------------------  -----------------------------------------
  20.00%           $ 7,182     20.36%   $ 45,804    20.36%   $ 40,714     20.36%    $ 36,643    20.36%  $ 123,161
  21.00%           $ 7,242     21.43%   $ 48,214    21.43%   $ 42,857     21.43%    $ 38,571    21.43%  $ 129,643
  22.00%           $ 7,302     22.50%   $ 50,625    22.50%   $ 45,000     22.50%    $ 40,500    22.50%  $ 136,125
  23.00%           $ 7,362     23.57%   $ 53,036    23.57%   $ 47,143     23.57%    $ 42,429    23.57%  $ 142,607
  24.00%           $ 7,421     24.64%   $ 55,446    24.64%   $ 49,286     24.64%    $ 44,357    24.64%  $ 149,089
--------------------------- --------------------- --------------------  -----------------------------------------
  25.00%           $ 7,481     25.71%   $ 57,857    25.71%   $ 51,429     25.71%    $ 46,286    25.71%  $ 155,571
  26.00%           $ 7,541     26.79%   $ 60,268    26.79%   $ 53,571     26.79%    $ 48,214    26.79%  $ 162,054
  27.00%           $ 7,601     27.86%   $ 62,679    27.86%   $ 55,714     27.86%    $ 50,143    27.86%  $ 168,536
  28.00%           $ 7,661     28.93%   $ 65,089    28.93%   $ 57,857     28.93%    $ 52,071    28.93%  $ 175,018
  29.00%           $ 7,721     30.00%   $ 67,500    30.00%   $ 60,000     30.00%    $ 54,000    30.00%  $ 181,500
--------------------------- --------------------- --------------------  -----------------------------------------
  30.00%           $ 7,781     31.07%   $ 69,911    31.07%   $ 62,143     31.07%    $ 55,929    31.07%  $ 187,982
  31.00%           $ 7,840     32.14%   $ 72,321    32.14%   $ 64,286     32.14%    $ 57,857    32.14%  $ 194,464
  32.00%           $ 7,900     33.21%   $ 74,732    33.21%   $ 66,429     33.21%    $ 59,786    33.21%  $ 200,946
  33.00%           $ 7,960     34.29%   $ 77,143    34.29%   $ 68,571     34.29%    $ 61,714    34.29%  $ 207,429
  34.00%           $ 8,020     35.36%   $ 79,554    35.36%   $ 70,714     35.36%    $ 63,643    35.36%  $ 213,911
--------------------------- --------------------- --------------------  -----------------------------------------
  35.00%           $ 8,080     36.43%   $ 81,964    36.43%   $ 72,857     36.43%    $ 65,571    36.43%  $ 220,393
  36.00%           $ 8,140     37.50%   $ 84,375    37.50%   $ 75,000     37.50%    $ 67,500    37.50%  $ 226,875
  37.00%           $ 8,199     38.57%   $ 86,786    38.57%   $ 77,143     38.57%    $ 69,429    38.57%  $ 233,357
  38.00%           $ 8,259     39.64%   $ 89,196    39.64%   $ 79,286     39.64%    $ 71,357    39.64%  $ 239,839
  39.00%           $ 8,319     40.71%   $ 91,607    40.71%   $ 81,429     40.71%    $ 73,286    40.71%  $ 246,321
--------------------------- --------------------- --------------------  -----------------------------------------
  40.00%           $ 8,379     41.79%   $ 94,018    41.79%   $ 83,571     41.79%    $ 75,214    41.79%  $ 252,804
  41.00%           $ 8,439     42.86%   $ 96,429    42.86%   $ 85,714     42.86%    $ 77,143    42.86%  $ 259,286
  42.00%           $ 8,499     43.93%   $ 98,839    43.93%   $ 87,857     43.93%    $ 79,071    43.93%  $ 265,768
  43.00%           $ 8,559     45.00%  $ 101,250    45.00%   $ 90,000     45.00%    $ 81,000    45.00%  $ 272,250
  44.00%           $ 8,618     46.07%  $ 103,661    46.07%   $ 92,143     46.07%    $ 82,929    46.07%  $ 278,732
--------------------------- --------------------- --------------------  -----------------------------------------
  45.00%           $ 8,678     47.14%  $ 106,071    47.14%   $ 94,286     47.14%    $ 84,857    47.14%  $ 285,214
  46.00%           $ 8,738     48.21%  $ 108,482    48.21%   $ 96,429     48.21%    $ 86,786    48.21%  $ 291,696
  47.00%           $ 8,798     49.29%  $ 110,893    49.29%   $ 98,571     49.29%    $ 88,714    49.29%  $ 298,179
  48.00%           $ 8,858     50.36%  $ 113,304    50.36%  $ 100,714     50.36%    $ 90,643    50.36%  $ 304,661
  49.00%           $ 8,918     51.43%  $ 115,714    51.43%  $ 102,857     51.43%    $ 92,571    51.43%  $ 311,143
--------------------------- --------------------- --------------------  -----------------------------------------
  50.00%           $ 8,978     52.50%  $ 118,125    52.50%  $ 105,000     52.50%    $ 94,500    52.50%  $ 317,625
--------------------------- --------------------- --------------------  -----------------------------------------



                                                            Group III - Bonus Factor 0.64%
                            ------------------------------------------------------------------------------------
                            --------------------- --------------------  --------------------- ------------------
                            VP -                  VP - General Counsel  VP -                   VP -
                            Information Services  and Human Resources   BusinesscDevelopment   International
                            --------------------- --------------------  --------------------- ------------------
                            --------------------- --------------------  --------------------- ------------------
                            Base Salary           Base Salary           Base Salary           Base Salary
---------------------------
Base N/I (2) =     $ 5,985   $ 155,000             $ 155,000             $ 140,000             $ 125,000
--------------------------- --------------------- --------------------  --------------------- ------------------

Net Income      Net Income    Percent of Bonus    Percent of  Bonus     Percent of   Bonus     Percent of  Bonus
Growth Rate     Target        Salary     Amount   Salary      Amount    Salary       Amount    Salary      Amount
-------------------------------------------------------------------------------------------------------------
<S>             <C>         <C>      <C>         <C>      <C>          <C>       <C>          <C>      <C>
  15.00%        $ 6,883     15.00%   $ 23,250    15.00%   $ 23,250     15.00%    $ 21,000     15.00%   $ 18,750
  16.00%        $ 6,943     15.64%   $ 24,246    15.64%   $ 24,246     15.64%    $ 21,900     15.64%   $ 19,554
  17.00%        $ 7,002     16.29%   $ 25,243    16.29%   $ 25,243     16.29%    $ 22,800     16.29%   $ 20,357
  18.00%        $ 7,062     16.93%   $ 26,239    16.93%   $ 26,239     16.93%    $ 23,700     16.93%   $ 21,161
  19.00%        $ 7,122     17.57%   $ 27,236    17.57%   $ 27,236     17.57%    $ 24,600     17.57%   $ 21,964
------------------------ --------------------- --------------------  --------------------- ---------------------
  20.00%        $ 7,182     18.21%   $ 28,232    18.21%   $ 28,232     18.21%    $ 25,500     18.21%   $ 22,768
  21.00%        $ 7,242     18.86%   $ 29,229    18.86%   $ 29,229     18.86%    $ 26,400     18.86%   $ 23,571
  22.00%        $ 7,302     19.50%   $ 30,225    19.50%   $ 30,225     19.50%    $ 27,300     19.50%   $ 24,375
  23.00%        $ 7,362     20.14%   $ 31,221    20.14%   $ 31,221     20.14%    $ 28,200     20.14%   $ 25,179
  24.00%        $ 7,421     20.79%   $ 32,218    20.79%   $ 32,218     20.79%    $ 29,100     20.79%   $ 25,982
------------------------ --------------------- --------------------  --------------------- ---------------------
  25.00%        $ 7,481     21.43%   $ 33,214    21.43%   $ 33,214     21.43%    $ 30,000     21.43%   $ 26,786
  26.00%        $ 7,541     22.07%   $ 34,211    22.07%   $ 34,211     22.07%    $ 30,900     22.07%   $ 27,589
  27.00%        $ 7,601     22.71%   $ 35,207    22.71%   $ 35,207     22.71%    $ 31,800     22.71%   $ 28,393
  28.00%        $ 7,661     23.36%   $ 36,204    23.36%   $ 36,204     23.36%    $ 32,700     23.36%   $ 29,196
  29.00%        $ 7,721     24.00%   $ 37,200    24.00%   $ 37,200     24.00%    $ 33,600     24.00%   $ 30,000
------------------------ --------------------- --------------------  --------------------- ---------------------
  30.00%        $ 7,781     24.64%   $ 38,196    24.64%   $ 38,196     24.64%    $ 34,500     24.64%   $ 30,804
  31.00%        $ 7,840     25.29%   $ 39,193    25.29%   $ 39,193     25.29%    $ 35,400     25.29%   $ 31,607
  32.00%        $ 7,900     25.93%   $ 40,189    25.93%   $ 40,189     25.93%    $ 36,300     25.93%   $ 32,411
  33.00%        $ 7,960     26.57%   $ 41,186    26.57%   $ 41,186     26.57%    $ 37,200     26.57%   $ 33,214
  34.00%        $ 8,020     27.21%   $ 42,182    27.21%   $ 42,182     27.21%    $ 38,100     27.21%   $ 34,018
------------------------ --------------------- --------------------  --------------------- ---------------------
  35.00%        $ 8,080     27.86%   $ 43,179    27.86%   $ 43,179     27.86%    $ 39,000     27.86%   $ 34,821
  36.00%        $ 8,140     28.50%   $ 44,175    28.50%   $ 44,175     28.50%    $ 39,900     28.50%   $ 35,625
  37.00%        $ 8,199     29.14%   $ 45,171    29.14%   $ 45,171     29.14%    $ 40,800     29.14%   $ 36,429
  38.00%        $ 8,259     29.79%   $ 46,168    29.79%   $ 46,168     29.79%    $ 41,700     29.79%   $ 37,232
  39.00%        $ 8,319     30.43%   $ 47,164    30.43%   $ 47,164     30.43%    $ 42,600     30.43%   $ 38,036
------------------------ --------------------- --------------------  --------------------- ---------------------
  40.00%        $ 8,379     31.07%   $ 48,161    31.07%   $ 48,161     31.07%    $ 43,500     31.07%   $ 38,839
  41.00%        $ 8,439     31.71%   $ 49,157    31.71%   $ 49,157     31.71%    $ 44,400     31.71%   $ 39,643
  42.00%        $ 8,499     32.36%   $ 50,154    32.36%   $ 50,154     32.36%    $ 45,300     32.36%   $ 40,446
  43.00%        $ 8,559     33.00%   $ 51,150    33.00%   $ 51,150     33.00%    $ 46,200     33.00%   $ 41,250
  44.00%        $ 8,618     33.64%   $ 52,146    33.64%   $ 52,146     33.64%    $ 47,100     33.64%   $ 42,054
------------------------ --------------------- --------------------  --------------------- ---------------------
  45.00%        $ 8,678     34.29%   $ 53,143    34.29%   $ 53,143     34.29%    $ 48,000     34.29%   $ 42,857
  46.00%        $ 8,738     34.93%   $ 54,139    34.93%   $ 54,139     34.93%    $ 48,900     34.93%   $ 43,661
  47.00%        $ 8,798     35.57%   $ 55,136    35.57%   $ 55,136     35.57%    $ 49,800     35.57%   $ 44,464
  48.00%        $ 8,858     36.21%   $ 56,132    36.21%   $ 56,132     36.21%    $ 50,700     36.21%   $ 45,268
  49.00%        $ 8,918     36.86%   $ 57,129    36.86%   $ 57,129     36.86%    $ 51,600     36.86%   $ 46,071
------------------------ --------------------- --------------------  --------------------- ---------------------
  50.00%        $ 8,978     37.50%   $ 58,125    37.50%   $ 58,125     37.50%    $ 52,500     37.50%   $ 46,875
------------------------ --------------------- --------------------  --------------------- ---------------------

VP - Operations
North America
---------------
---------------
Base Salary

 $ 125,000                    Total
------------------------------------------

Percent of  Bonus       Percent of Bonus
Salary      Amount      Salary     Amount
------------------------------------------
<S>         <C>          <C>     <C>
   15.00%   $ 18,750     15.00%  $ 105,000
   15.64%   $ 19,554     15.64%  $ 109,500
   16.29%   $ 20,357     16.29%  $ 114,000
   16.93%   $ 21,161     16.93%  $ 118,500
   17.57%   $ 21,964     17.57%  $ 123,000
---------------------  --------------------
   18.21%   $ 22,768     18.21%  $ 127,500
   18.86%   $ 23,571     18.86%  $ 132,000
   19.50%   $ 24,375     19.50%  $ 136,500
   20.14%   $ 25,179     20.14%  $ 141,000
   20.79%   $ 25,982     20.79%  $ 145,500
---------------------  --------------------
   21.43%   $ 26,786     21.43%  $ 150,000
   22.07%   $ 27,589     22.07%  $ 154,500
   22.71%   $ 28,393     22.71%  $ 159,000
   23.36%   $ 29,196     23.36%  $ 163,500
   24.00%   $ 30,000     24.00%  $ 168,000
---------------------  --------------------
   24.64%   $ 30,804     24.64%  $ 172,500
   25.29%   $ 31,607     25.29%  $ 177,000
   25.93%   $ 32,411     25.93%  $ 181,500
   26.57%   $ 33,214     26.57%  $ 186,000
   27.21%   $ 34,018     27.21%  $ 190,500
---------------------  --------------------
   27.86%   $ 34,821     27.86%  $ 195,000
   28.50%   $ 35,625     28.50%  $ 199,500
   29.14%   $ 36,429     29.14%  $ 204,000
   29.79%   $ 37,232     29.79%  $ 208,500
   30.43%   $ 38,036     30.43%  $ 213,000
---------------------  --------------------
   31.07%   $ 38,839     31.07%  $ 217,500
   31.71%   $ 39,643     31.71%  $ 222,000
   32.36%   $ 40,446     32.36%  $ 226,500
   33.00%   $ 41,250     33.00%  $ 231,000
   33.64%   $ 42,054     33.64%  $ 235,500
---------------------  --------------------
   34.29%   $ 42,857     34.29%  $ 240,000
   34.93%   $ 43,661     34.93%  $ 244,500
   35.57%   $ 44,464     35.57%  $ 249,000
   36.21%   $ 45,268     36.21%  $ 253,500
   36.86%   $ 46,071     36.86%  $ 258,000
---------------------  --------------------
   37.50%   $ 46,875     37.50%  $ 262,500
---------------------  --------------------
(1)    The officer's  bonus amount is calculated  by  multiplying  the officer's
       base  salary  times a percent  of salary at various  targeted  net income
       levels. Additionally, this is only a partial schedule.
(2)    Net income amounts are in thousands.

</TABLE>