Exhibit 10.5


 




LIMITED GUARANTEE


 


THIS
LIMITED GUARANTEE, dated as of June 17, 2018 (this “Limited Guarantee”), is made by B. Riley Financial,
Inc., a Delaware corporation (the “BR Guarantor”), and Vintage RTO, L.P., a Delaware limited partnership (the
“VRTO Guarantor”) (the BR Guarantor and the VRTO Guarantor each, a “Guarantor” and collectively
the “Guarantors”), in favor of Rent-A-Center, Inc., a Delaware corporation (the “Company”).
Reference is hereby made to that certain Agreement and Plan of Merger, dated as of the date hereof (without regard to any amendments
thereto unless such amendments are approved by the Guarantors in accordance with Section 8 of this Limited Guarantee, the “Merger
Agreement”), by and among the Company, Vintage Rodeo Parent, LLC, a Delaware limited liability company (“Parent”),
and Vintage Rodeo Acquisition, Inc., a Delaware corporation and a wholly owned Subsidiary of Parent (“Merger Sub”).
Capitalized terms used herein but not otherwise defined shall have the meanings ascribed to them in the Merger Agreement.


 


1.          Limited
Guarantee. To induce the Company to enter into the Merger Agreement, the Guarantors, jointly and severally, hereby expressly,
absolutely, irrevocably and unconditionally guarantee (as primary obligors and not merely as sureties) to the Company the due
and punctual payment, performance and discharge when required by Parent to the Company of (a) the Parent Termination Fee if and
when payable pursuant to Section 8.03(c) of the Merger Agreement (the “Parent Termination Fee Obligations”),
and (b) all of the liabilities and obligations of Parent or Merger Sub under the Merger Agreement (including any reimbursement
and indemnification obligations pursuant to Section 6.11(h) and Section 6.12(d) thereof) when required to be paid by Parent or
Merger Sub pursuant to and in accordance with the Merger Agreement and subject to the conditions set forth in Section 8.03(f)
of the Merger Agreement (the “Other Obligations” and, together with the Parent Termination Fee Obligations,
the “Guaranteed Obligations”); provided, that in no event shall the aggregate liability of the Guarantors
hereunder exceed $128,500,000.00 (the “Parent Cap”), and that the Guarantors jointly and/or severally, as the
case may be, shall in no event be required to pay more than the Parent Cap under or in respect of this Limited Guarantee, or otherwise
have any further liability hereunder relating to, or arising out of or in connection with the Merger Agreement and the transactions
contemplated thereby. If Parent fails to discharge the Guaranteed Obligations when due, then the Guarantors’ liabilities
to the Company hereunder in respect of the Guaranteed Obligations shall, at the Company’s option, become immediately due
and payable, and the Company may at any time and from time to time, at the Company’s option and in its sole discretion,
and so long as Parent has failed to perform any of the Guaranteed Obligations, take any and all actions available hereunder and
under applicable Law to collect the Guarantors’ liabilities hereunder in respect of the Guaranteed Obligations. The Guarantors
shall, upon the written request of the Company (a “Performance Demand”), promptly, and in any event within
ten (10) Business Days, pay such Guaranteed Obligations in full (but no earlier than when they are required to be paid pursuant
to the Merger Agreement). Each Guarantor acknowledges and agrees that (a) Vintage Rodeo, L.P. (“Vintage”) and
B. Riley Financial, Inc., in its capacity as a party to an Equity Commitment Letter with Parent and separate and apart from its
rights and obligations as BR Guarantor under this letter agreement (“B. Riley”), are delivering an Equity Commitment
Letter to the Parent and that the Company is relying on the obligations and commitments of Vintage and B. Riley under their respective
Equity Commitment Letter in connection with the Company’s decision to enter into and consummate the transactions contemplated
by the Merger Agreement, (b) the provisions set forth in Section 8.03 of the Merger Agreement and this Limited Guarantee (i) are
not intended to and do not adequately compensate for the harm that would result from a breach of the Merger Agreement or a breach
of Vintage’s or B. Riley’s obligations to fund the Commitment (as defined in the Equity Commitment Letter) in accordance
with the terms of the Equity Commitment Letter and (ii) shall not be construed to diminish or otherwise impair in any respect
the Company’s right to specific enforcement, (A) to cause Parent and Merger Sub to cause, or to directly cause, Vintage
or B. Riley, to fund, directly or indirectly, the Commitment under the Equity Commitment Letter, (B) to cause Parent to cause,
or directly cause, the Buddy’s Equityholder (as defined below) to perform its obligations under the Buddy’s Contribution
Agreement (as defined below), or (C) to cause Parent and Merger Sub to consummate the transactions contemplated by the Merger
Agreement and (c) the right of specific performance under the Equity Commitment Letter and Section 9.08 of the Merger Agreement
is an integral part of the transactions contemplated by the Merger Agreement and without those rights, the Company would not have
entered into the Merger Agreement. For the avoidance of doubt, the remedies available to the Company under Section 9.08 of the
Merger Agreement and the Equity Commitment Letter shall be in addition to any other remedy to which the Company is entitled, and
the election to pursue any injunction or specific performance under the Merger Agreement and/or the Equity Commitment Letter shall
not restrict, impair or otherwise limit the Company from, in the alternative, terminating the Merger Agreement in accordance with
its rights thereunder and collecting the Parent Termination Fee and the other Guaranteed Obligations, as applicable; provided,
that under no circumstances shall the Company be permitted or entitled to receive both (x) a grant of specific performance under
Section 9.08 of the Merger Agreement and (y) payment of the Parent Termination Fee and the other Guaranteed Obligations. All payments
hereunder shall be made in cash by wire transfer of immediately available funds.


 






     


     


    

 


2.          Terms
of Limited Guarantee.


 


(a)          This
Limited Guarantee is one of unconditional payment, not collection, and a separate action or actions may be brought and prosecuted
against either or both of the Guarantors to enforce this Limited Guarantee, irrespective of whether any action is brought against
Parent or Merger Sub or any other Person, or whether Parent or Merger Sub or any other Person are joined in any such action or
actions.


 


(b)          Except
as otherwise expressly provided herein and without amending or limiting the other provisions of this Limited Guarantee (including
Section 6 hereof), the liability of the Guarantors under this Limited Guarantee shall, to the fullest extent permitted
under applicable law, be absolute and unconditional irrespective of, and the Guarantors hereby acknowledge and agree that the
obligations of the Guarantors hereunder shall not be released or discharged, in whole or in part, or otherwise affected by, and
the Guarantors hereby waive any defense based upon or arising out of:


 


(i)          the
value, genuineness, regularity, illegality or enforceability of the Merger Agreement, the Equity Commitment Letter, the Buddy’s
Contribution Agreement (the “Buddy’s Contribution Agreement”) to
be entered into by and among Vintage, Parent and the VRTO Guarantor as the Buddy’s
Equityholder (the “Buddy’s Equityholder”), or any other
agreement or instrument referred to herein, including this Limited Guarantee (other than in the case of defenses to the payment
of the Guaranteed Obligations that are available to Parent or Merger Sub under the Merger Agreement (excluding any insolvency,
bankruptcy, reorganization or other similar proceeding (or any consequences or effects thereof) affecting Parent or Merger Sub
or any other any Person now or hereafter liable with respect to the Guaranteed Obligations or otherwise interested in the transactions
contemplated by the Merger Agreement (an “Interested Person”);


 






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(ii)         any
change in the corporate existence, structure or ownership of Parent, Merger Sub, or any entity party to the Merger Agreement,
the Equity Commitment Letter or the Buddy’s Contribution Agreement, or any insolvency, bankruptcy, reorganization or other
similar proceeding (or any consequences or effects thereof) affecting Parent, Merger Sub, the Buddy’s Equityholder, or any
other such entity or any of their respective assets;


 


(iii)        any
duly-executed and delivered waiver, amendment or modification of the Merger Agreement, the Equity Commitment Letter, the Buddy’s
Contribution Agreement, or any other agreement evidencing, securing or otherwise entered into in connection therewith, or change
in the manner, place or terms of payment or performance, or any change or extension of the time of payment or performance of,
renewal or alteration of, any Guaranteed Obligation, any escrow arrangement or other security therefor, any liability incurred
directly or indirectly in respect thereof, or any duly-executed amendment or waiver of or any consent to any departure from the
terms of the Merger Agreement, the Equity Commitment Letter, the Buddy’s Contribution Agreement or any other agreement evidencing,
securing or otherwise entered into in connection therewith;


 


(iv)        the
existence of any claim, set off or other right that either Guarantor may have at any time against Parent, Merger Sub or the Company,
whether in connection with any Guaranteed Obligation or otherwise;


 


(v)         the
adequacy of any other means the Company may have of obtaining repayment of any of the Guaranteed Obligations;


 


(vi)        the
addition, substitution or release of Parent, Merger Sub or any other Interested Person with respect to the Guaranteed Obligations;


 


(vii)       the
failure of the Company to assert any claim or demand or to enforce any right or remedy against Parent or Merger Sub or any other
Interested Person with respect to the Guaranteed Obligations, or to pursue any other remedy in the Company’s power whatsoever,
and each Guarantor waives the right to have the proceeds of property of Parent or Merger Sub or any other Person liable on the
Guaranteed Obligations first applied to the discharge of the Guaranteed Obligations;


 


(viii)      any
lack of authority of any officer, director or any other person acting or purporting to act on behalf of each Guarantor, Parent
or Merger Sub, or any defect in the formation of each Guarantor, Parent or Merger Sub; or


 






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(ix)        any
other act or omission that may or might in any manner or to any extent vary the risk of either Guarantor or otherwise operate
as a discharge of either Guarantor as a matter of law or equity (other than payment of the Guaranteed Obligations); provided
that the Company hereby agrees that each Guarantor may assert, as a defense to, or release or discharge of, any payment or
performance by either Guarantor under this Limited Guarantee, any claim, set-off, deduction, defense or release that Parent or
Merger Sub could assert against the Company under the terms of, or with respect to, the Merger Agreement that would relieve each
of Parent and Merger Sub of its obligations under the Merger Agreement (excluding any insolvency, bankruptcy, reorganization or
other similar proceeding (or any consequences or effects thereof) affecting Parent or Merger Sub or any other Interested Person).


 


(c)       Each
Guarantor hereby waives any and all notice of the creation, renewal, extension or accrual of any of the Guaranteed Obligations
and notice of or proof of reliance by the Company upon this Limited Guarantee or acceptance of this Limited Guarantee. Without
expanding the obligations of the Guarantors hereunder, the Guaranteed Obligations, and any of them, shall conclusively be deemed
to have been created, contracted or incurred in reliance upon this Limited Guarantee, and all dealings between Parent, Merger
Sub or the Guarantors, on the one hand, and the Company, on the other, shall likewise be conclusively presumed to have been had
or consummated in reliance upon this Limited Guarantee. Each Guarantor acknowledges that it will receive substantial direct and
indirect benefits from the transactions contemplated by the Merger Agreement and that the waivers set forth in this Limited Guarantee
are knowingly made in contemplation of such benefits. Each Guarantor acknowledges and agrees that each of the waivers set forth
herein is made with such Guarantor’s full knowledge of its significance and consequences and made after the opportunity
to consult with counsel of its own choosing, and that under the circumstances, the waivers are reasonable and not contrary to
public policy or law. If any of such waivers are determined to be contrary to any applicable law or public policy, such waiver
shall be effective to the fullest extent permitted by law. When pursuing its rights and remedies hereunder against the Guarantors,
the Company shall be under no obligation to pursue such rights and remedies it may have against Parent or Merger Sub or any other
Person for the Guaranteed Obligations or any right of offset with respect thereto, and any failure by the Company to pursue such
other rights or remedies or to collect any payments from Parent or Merger Sub or any such other Person or to realize upon or to
exercise any such right of offset, and any release by the Company of Parent or Merger Sub or any such other Person or any right
of offset, shall not relieve the Guarantors of any liability hereunder, and shall not impair or affect the rights and remedies,
whether express, implied or available as a matter of law, of the Company.


 


(d)       The
Company shall not be obligated to file any claim relating to any Guaranteed Obligation in the event that Parent or Merger Sub
becomes subject to a bankruptcy, reorganization or similar proceeding, and the failure of the Company to so file any claim shall
not affect the Guarantors’ obligations hereunder. In the event that any payment to the Company in respect of any Guaranteed
Obligations hereunder is rescinded or must otherwise be returned for any reason whatsoever, this Limited Guarantee shall continue
to be effective or be reinstated, as the case may be, and the Guarantors shall remain liable hereunder with respect to the Guaranteed
Obligations as if such payment had not been made so long as this Limited Guarantee has not been terminated. Notwithstanding any
modification, discharge or extension of any part of the Guaranteed Obligations or any amendment, waiver, modification, stay or
cure of the Company’s rights which may occur in any bankruptcy or reorganization case or proceeding concerning Parent or
Merger Sub, whether permanent or temporary, and whether or not assented to by the Company, each Guarantor hereby agrees that it
shall be obligated hereunder to pay and perform the Guaranteed Obligations and discharge its other obligations hereunder in accordance
with the terms in effect on the date hereof. Each Guarantor understands and acknowledges that by virtue of this Limited Guarantee,
it has specifically assumed any and all risks of a bankruptcy or reorganization case or proceeding with respect to Parent and/or
Merger Sub. Any circumstance which operates to toll any statute of limitations applicable to Parent and/or Merger Sub or the Company
shall also operate to toll the statute of limitations applicable to the Guarantors.


 






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(e)          Each
Guarantor assumes the responsibility for being and keeping itself informed of the financial condition of Parent and Merger Sub
and of all other circumstances bearing upon the risk of nonpayment by Parent and Merger Sub of the Guaranteed Obligations which
diligent inquiry would reveal, represents that it has adequate means of obtaining such financial information from Parent and Merger
Sub on a continuing basis, and agrees that the Company shall have no duty to advise either Guarantor of information known to it
regarding such condition or any such circumstances.


 


3.          Waiver
of Acceptance, Presentment, etc. Subject to the proviso in Section 2(b)(ix) of this Limited Guarantee, each Guarantor
hereby expressly waives any and all rights or defenses arising by reason of any law that would otherwise require any election
of remedies by the Company. Each Guarantor waives promptness, diligence, notice of the acceptance of this Limited Guarantee and
of any Guaranteed Obligations, presentment, demand for payment, notice of non-performance, default, dishonor and protest, notice
of the incurrence of any Guaranteed Obligations and all other notices of any kind (other than notices to be provided in accordance
with Section 12 hereof or Section 9.02 of the Merger Agreement), all defenses which may be available by virtue of any valuation,
stay, moratorium law or other similar law now or hereafter in effect, any right to require the marshalling of assets of Parent,
Merger Sub or any other Interested Person, and all suretyship defenses generally (other than, in each case, breach by the Company
of this Limited Guarantee).


 


4.          Sole
Remedy.


 


(a)          The
Company acknowledges and agrees that, as of the date hereof, neither Parent nor Merger Sub has any assets, other than their respective
rights under the Merger Agreement, the Equity Commitment Letter and the agreements contemplated thereby. The Company acknowledges
and agrees that, except as specifically contemplated by the Equity Commitment Letter, and the Buddy’s Contribution Agreement,
no significant funds are expected to be contributed to Parent or Merger Sub unless the Closing occurs, and that, except for rights
against Parent and Merger Sub to the extent expressly provided in the Equity Commitment Letter, Section 9.08 of the Merger Agreement,
the Buddy’s Contribution Agreement and subject to all of the terms, conditions and limitations herein and therein, the Company
shall not have any right to cause any assets to be contributed to Parent or Merger Sub by the Guarantors, any Guarantor Affiliate
(as defined below) or any other Person.


 






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(b)          Each
Guarantor shall not have any obligation or liability to any Person under this Limited Guarantee other than as expressly set forth
herein. The Company further agrees that it has no remedy, recourse or right of recovery against, or contribution from, and no
personal liability shall attach to, (i) any former, current or future, direct or indirect director, officer, employee, agent or
Affiliates of any of the BR Guarantor, the VRTO Guarantor (including in its capacity as the Buddy’s Equityholder), Parent
or Merger Sub, (ii) any lender or prospective lender, lead arranger, arranger, or lending agent or representative of or to Parent
or Merger Sub, (iii) any former, current or future, holder of any securities or any equity interests of any kind of the BR Guarantor,
the VRTO Guarantor (including in its capacity as the Buddy’s Equityholder), Parent or Merger Sub (whether such holder is
a limited or general partner, member, stockholder or otherwise), or (iv) any former, current or future assignee of the BR Guarantor,
the VRTO Guarantor (including in its capacity as the Buddy’s Equityholder), Parent or Merger Sub or any former, current
or future director, officer, employee, agent, general or limited partner, manager, member, stockholder, Affiliate, controlling
person or assignee of any of the foregoing (those Persons described in the foregoing clauses (i), (ii), (iii) and (iv), together
with any other Non-Recourse Parent Party (as defined in the Equity Commitment Letter) but excluding Parent, Merger Sub and the
Guarantors, being referred to herein collectively as “Guarantor Affiliates”), through the Guarantors, Parent
or Merger Sub or otherwise, whether by or through attempted piercing of the corporate veil or similar action, by the enforcement
of any assessment or by any legal or equitable proceeding, by virtue of any statute, regulation or applicable law, by or through
a claim by or on behalf of either Guarantor, Parent or Merger Sub against either Guarantor, any Guarantor Affiliate, Parent or
Merger Sub or otherwise in respect of any liabilities or obligations relating to, arising out of or in connection with, this Limited
Guarantee, except, in each case, for (x) its rights against the Guarantors under this Limited Guarantee, (y) its third party beneficiary
rights under the Equity Commitment Letter and Buddy’s Contribution Agreement and (z) its rights against Parent or Merger
Sub under, and in accordance with, the terms and conditions of the Merger Agreement; provided that, in the event that either
Guarantor (i) consolidates with or merges with any other Person and is not the continuing or surviving entity of such consolidation
or merger or (ii) transfers or conveys all or a substantial portion of its properties and other assets to any Person such that
the sum of the Guarantors’ remaining net assets plus uncalled capital is less than the Parent Cap (less amounts paid under
this Limited Guarantee prior to such event), then, and in each such case, the Company shall be entitled to recourse, whether by
the enforcement of any judgment or assessment or by any legal or equitable proceeding or by virtue of any applicable law, against
such continuing or surviving entity or such Person (in either case, a “Successor Entity”), as the case may
be, but only to the extent of the unpaid liability of such Guarantor hereunder up to the amount of the Guaranteed Obligations
for which such Guarantor is liable, as determined in accordance with this Limited Guarantee. Except for Guarantee Claims, Merger
Agreement Claims and Equity Funding Claims (each as defined below), recourse against the Guarantors and any Successor Entity to
either of the Guarantors under this Limited Guarantee shall be the sole and exclusive remedy of the Company and all of its Affiliates
and Subsidiaries against the Guarantors and any Guarantor Affiliate in respect of any liabilities or obligations arising under,
or in connection with, the Merger Agreement or the transactions contemplated thereby, and such recourse shall be subject to the
limitations described herein and therein. Each Guarantor acknowledges and agrees that under no circumstance shall either Guarantor
be deemed to be a Non-Recourse Parent Party hereunder.


 






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(c)          The
Company hereby covenants and agrees that it shall not institute, and shall cause its Affiliates not to institute, any proceeding
or bring any other claim arising under, or in connection with, the Merger Agreement, this Limited Guarantee, the Equity Commitment
Letter, the Buddy’s Contribution Agreement or, in each case, the transactions contemplated hereby or thereby, against either
Guarantor or any Guarantor Affiliate except for (i) claims by the Company against the Guarantors and any Successor Entity to either
of the Guarantors under and in accordance with this Limited Guarantee (collectively, “Guarantee Claims”), (ii)
claims by the Company against Parent or Merger Sub under and in accordance with the Merger Agreement (“Merger Agreement
Claims”), and (iii) claims by the Company against Vintage, B. Riley and any Successor Entity under and in accordance
with the Equity Commitment Letter, or claims against the Buddy’s Equityholder and any Successor Entity under and in accordance
with the Buddy’s Contribution Agreement (“Equity Funding Claims”).


 


(d)          For
all purposes of this Limited Guarantee, a Person shall be deemed to have pursued a claim against another Person if such first
Person brings a legal action against such Person, adds such other Person to an existing legal action, suit or proceeding, or otherwise
asserts in writing a legal claim of any nature relating to the Merger Agreement and the other agreements contemplated hereby against
such Person other than such actions as are expressly contemplated and permitted in the Merger Agreement and the other agreements
contemplated hereby (including the Guarantee Claims, the Merger Agreement Claims and the Equity Funding Claims).


 


5.          Subrogation
and other Claims. Each Guarantor unconditionally and irrevocably agrees that it will not exercise against Parent, Merger Sub
or any other Interested Person any rights that it may now have or hereafter acquire against Parent, Merger Sub or any other Interested
Person that arise from the existence, payment, performance, or enforcement of the Guaranteed Obligations under or in respect to
this Limited Guarantee, including, without limitation, rights of subrogation or contribution, whether arising in equity, by contract
or operation of law (including, without limitation, any such right arising under bankruptcy or insolvency Laws) or otherwise,
including, without limitation, the right to take or receive from Parent, Merger Sub or such other Interested Person, directly
or indirectly, in cash or other property or by set-off or in any other manner, payment or security on account of such claim, remedy
or right, unless and until the Guaranteed Obligations have been indefeasibly paid in full in cash. If any amount shall be paid
to either Guarantor in violation of the immediately preceding sentence at any time prior to the payment in full in cash of the
Guaranteed Obligations and all other amounts payable under this Limited Guarantee (including reinstatement of any Guaranteed Obligations),
such amount shall be received and held in trust for the benefit of the Company, shall be segregated from other property and funds
of such Guarantor and shall forthwith be paid or delivered to the Company in the same form as so received (with any necessary
endorsement or assignment) to be credited and applied to the Guaranteed Obligations and all other amounts payable under this Limited
Guarantee, whether matured or unmatured, or to be held as collateral for the Guaranteed Obligations or other amounts payable under
this Limited Guarantee thereafter arising.


 


6.          Termination.
This Limited Guarantee shall terminate upon, and the Guarantors shall not have any further liability or obligation under this
Limited Guarantee, the Merger Agreement, the Equity Commitment Letter or the Buddy’s Contribution Agreement or otherwise,
from and after, the earliest of:


 






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(a)          the
consummation of the Closing,


 


(b)          the
valid termination of the Merger Agreement in accordance with its terms in any circumstances other than pursuant to which Parent
or Merger Sub would be required pursuant to the terms and subject to the conditions of the Merger Agreement to make any payment
of any Guaranteed Obligation,


 


(c)          the
indefeasible payment by either of the Guarantors, Parent and/or Merger Sub of an amount of Guaranteed Obligations equal to the
Parent Cap,


 


(d)          the
date that is one hundred twenty (120) days following the valid termination of the Merger Agreement in accordance with its terms
in any of the circumstances pursuant to which Parent would be required pursuant to the terms and subject to the conditions of
the Merger Agreement to make a payment of the Guaranteed Obligations described in Section 1 hereof (other than terminations
for which clause (b) applies), unless prior to the expiration of such one hundred twenty (120)-day period (i) the Company shall
have delivered a written notice with respect to any of the Guaranteed Obligations asserting that the either Guarantor, Parent
or Merger Sub is liable, in whole or in part, for any portion of the Guaranteed Obligations and (ii) the Company shall have commenced
a legal action, suit or proceeding against either Guarantor, Parent or Merger Sub alleging that Parent or Merger Sub are liable
for any payment obligations under the Merger Agreement (including Section 6.11(h) and Section 6.12(d) thereof) or against either
Guarantor that amounts are due and owing from the Guarantors pursuant to Section 1 hereof, in which case this Limited Guarantee
shall survive solely with respect to amounts so alleged to be owing; provided that, with respect to the foregoing clause
(d), if the Merger Agreement has been terminated, such notice has been provided and such legal action, suit or proceeding has
been commenced, the Guarantors shall have no further liability or obligation under this Limited Guarantee from and after the earliest
of (x) the entry of a final, non-appealable order of a court of competent jurisdiction in accordance with Section 14 hereof
(a “Final Order”) determining that the Guarantors do not owe any amount under this Limited Guarantee, or (y)
the entry of a Final Order, the execution and delivery of a written agreement between the Guarantors and the Company and the payment
by the Guarantors to the Guaranteed Party of all amounts payable by the Guarantors pursuant to such Final Order, subject to the
Parent Cap; and


 


(e)          the
execution and delivery of a written agreement among the Guarantors and the Company to terminate this Limited Guarantee.


 


Upon
any termination of this Limited Guarantee, no Person shall have any rights or claims (whether at law, in equity, in contract,
in tort or otherwise) against Parent, Merger Sub, the Guarantors under this Limited Guarantee, the Buddy’s Contribution
Agreement or in connection with the transactions contemplated hereby or thereby (or the termination or abandonment thereof), or
in respect of any oral representations made or alleged to be made in connection herewith, whether at law or equity, in contract,
in tort or otherwise, and none of Parent, Merger Sub or the Guarantors shall have any further liability or obligation relating
to or arising from this Limited Guarantee, the Buddy’s Contribution Agreement or the transactions contemplated hereby or
thereby, or in respect of any oral representations made or alleged to be made in connection herewith, whether at law or equity,
in contract, in tort or otherwise except that Section 4, this Section 6, Section 8, Section 9 and
Section 10 through and including Section 15, Section 18 through and including Section 22 hereof will
survive termination of this Limited Guarantee in accordance with their respective terms and conditions.


 






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In
the event that the Company or any of its Affiliates, who is acting on behalf of, or at the direction of, any of the Company, asserts,
directly or indirectly, in any litigation or any other proceeding (whether at law, in equity, in contract, in tort or otherwise)
(a) that the provisions of Section 1 hereof limiting the Guarantors’ aggregate liability to the Parent Cap or the
provisions of Section 4 hereof or the provisions of this Section 6 are illegal, invalid or unenforceable, in whole
or in part or (b) any theory of liability against the BR Guarantor, the VRTO Guarantor (including in its capacity as the Buddy’s
Equityholder) or any of the Guarantor Affiliates, Parent, Merger Sub, Vintage or B. Riley with respect to the transactions contemplated
by this Limited Guarantee, the Merger Agreement, the Equity Commitment Letter, the Buddy’s Contribution Agreement, or any
of the transactions contemplated hereby or thereby (or the termination or abandonment thereof) (including, in each case, in respect
of any oral representations made or alleged to be made in connection herewith or therewith) other than, solely with respect to
this clause (b), any Guarantee Claim, a Merger Agreement Claim or an Equity Funding Claim (in the event of any of the actions
described in this clause (e)), then (x) the obligations of the Guarantors under this Limited Guarantee shall immediately terminate
without the need for any further action by any Person and shall thereupon be null and void ab initio and of no further force and
effect, (y) if either Guarantor has previously made any payments under this Limited Guarantee, such Guarantor shall be entitled
to recover such payments from the Company and (z) none of Parent, Merger Sub, the Guarantors nor any of the Guarantor Affiliates
shall have any liability or obligation to the Company or any of its Affiliates with respect to this Limited Guarantee, the Merger
Agreement, the Buddy’s Contribution Agreement, or the transactions contemplated hereby (including in respect of any oral
representations made or alleged to be made in connection therewith), or the termination or abandonment thereof.


 


7.          Continuing
Guarantee. Unless terminated pursuant to the provisions of Section 6 of this Limited Guarantee, this Limited Guarantee
is a continuing one and may not be revoked or terminated and shall remain in full force and effect until the indefeasible payment
and satisfaction in full of the Guaranteed Obligations, shall be binding upon each Guarantor, its successors and permitted assigns,
and any Successor Entity to such Guarantor, and shall inure to the benefit of, and be enforceable by, the Company and its permitted
successors, transferees and assigns. All obligations to which this Limited Guarantee applies or may apply under the terms hereof
shall be conclusively presumed to have been created in reliance hereon.


 


8.          Entire
Agreement. This Limited Guarantee, the Merger Agreement, the Equity Commitment Letters and the Buddy’s Contribution
Agreement constitute the entire agreement with respect to the subject matter hereof and supersede all prior agreements and understandings,
both written and oral, between the parties with respect to the subject matter hereof. The parties hereto hereby acknowledge and
agree that the Guarantors are entering into this Limited Guarantee in reliance upon, among other things, the terms and conditions
of the Merger Agreement as in effect on the date of this Limited Guarantee. Accordingly, the parties hereto hereby acknowledge
and agree that no amendment, modification or waiver to the Merger Agreement, or consent to any departure therefrom, shall be effective
to amend, increase, alter, change, modify or supplement the obligations of the Guarantors under this Limited Guarantee (including,
without limitation, the Guaranteed Obligations) in any manner whatsoever, unless the same has been consented to in writing in
advance by each Guarantor in its respective sole discretion.


 






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9.          Amendment;
Waivers, etc. No amendment, modification or discharge of this Limited Guarantee, and no waiver hereunder, shall be valid or
binding unless set forth in writing and duly executed by the party against whom enforcement of the amendment, modification, discharge
or waiver is sought. Any such waiver shall constitute a waiver only with respect to the specific matter described in such writing
and shall in no way impair the rights of the party granting such waiver in any other respect or at any other time. The waiver
by any of the parties hereto of a breach of or a default under any of the provisions of this Limited Guarantee or a failure to
or delay in exercising any right or privilege hereunder, shall not be construed as a waiver of any other breach or default of
a similar nature, or as a waiver of any of such provisions, rights or privileges hereunder. The rights and remedies herein provided
are cumulative and none is exclusive of any other, or of any rights or remedies that any party may otherwise have at law or in
equity.


 


10.        No
Third Party Beneficiaries. Except for the provisions of this Limited Guarantee that reference Guarantor Affiliates (each of
which shall be for the benefit of and enforceable by each Guarantor Affiliate), the parties hereby agree that their respective
representations, warranties and covenants set forth herein are solely for the benefit of the other parties hereto, in accordance
with and subject to the terms of this Limited Guarantee, and this Limited Guarantee is not intended to, and does not, confer upon
any person other than the parties hereto and any Guarantor Affiliate any rights or remedies hereunder, including the right to
rely upon the representations and warranties set forth herein.


 


11.        Counterparts.
This Limited Guarantee may be executed by facsimile or other means of electronic transmission and in one or more counterparts,
and by the different parties hereto in separate counterparts, each of which when executed and delivered shall be deemed to be
an original but all of which taken together shall constitute one and the same agreement.


 


12.        Notices.
All notices, requests, claims, demands, waivers and other communications required or permitted to be given under this Limited
Guarantee shall be in writing and shall be deemed given when received if delivered personally; when transmitted if transmitted
by facsimile or by electronic mail (with written confirmation of transmission); the Business Day after it is sent, if sent for
next day delivery to a domestic address by overnight courier (providing proof of delivery) to the parties at the following addresses
(or at such other address for a party as shall be specified by like notice):


 






    -10- 


     


    

 


(a)           if
to the Company,


 


Rent-A-Center,
Inc. 


5501
Headquarters Dr., Third Floor 


Plano,
Texas 75024

Facsimile: (972) 943-0113

Email:         chris.korst@rentacenter.com 


Attn:           Christopher
A. Korst


 


with
a copy (which shall not constitute notice) to:


 


Winston
& Strawn LLP

2501 North Harwood Street, 17th Floor

Dallas, Texas 75201

Facsimile:    (214) 453-6400

Email:         twhughes@winston.com

                    tthorson@winston.com

Attn:           Thomas W. Hughes

                    Todd
J. Thorson


 


and


 


Sullivan
& Cromwell LLP

1888 Century Park East, 21st Floor

Los Angeles, California 90067-1725

Facsimile:   (310) 712-8800

Email:          resslera@sullcrom.com 


Attn:       
    Alison S. Ressler


 


if
to the VRTO Guarantor,


 


Vintage
RTO, L.P. 


4705
South Apopka Vineland Road, Suite 206 


Orlando,
Florida 32819

Email:        bkahn@vintcap.com 


Attn:          
Brian R. Kahn


 


with
a copy (which shall not constitute notice) to:


 


Wilson
Sonsini Goodrich & Rosati 


Professional
Corporation
 650 Page Mill
Road
 Palo Alto, California 94304-1050
 Facsimile:
  (650) 493-6811
 Email:
         bfinkelstein@wsgr.com
           
         dschnell@wsgr.com
 Attn:     
      Bradley L. Finkelstein
           
         Douglas K. Schnell


 






    -11- 


     


    

 


if
to the BR Guarantor,


 


B.
Riley Financial, Inc. 


299
Park Ave., 7th Floor 


New
York, NY 10171

Email:         aforman@brileyfin.com 


Attn:          
Alan Forman, EVP & GC


 


with
a copy (which shall not constitute notice) to:


 


Brown
Rudnick LLP 


One
Financial Center 


Boston,
MA 02111

Facsimile:   (617) 856-8201

Email:         PFlink@brownrudnick.com

Attn:           Philip J. Flink, Esq.


 


or,
in each case, at such other address as may be specified in writing to the other party.


 


13.        Governing
Law. THIS LIMITED GUARANTEE AND ANY ACTION (WHETHER AT LAW, IN CONTRACT OR IN TORT) THAT MAY BE DIRECTLY OR INDIRECTLY BASED
UPON, RELATING TO ARISING OUT OF THIS LIMITED GUARANTEE, OR THE NEGOTIATION, EXECUTION OR PERFORMANCE HEREOF, SHALL BE GOVERNED
BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF DELAWARE, REGARDLESS OF THE LAWS THAT MIGHT OTHERWISE GOVERN UNDER
APPLICABLE PRINCIPLES OF CONFLICTS OF LAWS THEREOF.


 


14.        Consent
to Jurisdiction, etc. Subject to Section 15 of this Limited Guarantee below, in any legal action, suit or proceeding
arising out of or relating to this Limited Guarantee or any of the transactions contemplated by this Limited Guarantee: (a) each
of the parties hereto irrevocably and unconditionally consents and submits to the exclusive jurisdiction and venue of the Chancery
Court of the State of Delaware and any state appellate court therefrom or, if such court lacks subject matter jurisdiction, the
United States District Court sitting in the State of Delaware (it being agreed that the consents to jurisdiction and venue set
forth in this Section 14 shall not constitute general consents to service of process in the State of Delaware and shall
have no effect for any purpose except as provided in this Section 14 and shall not be deemed to confer rights on any Person
other than the parties hereto); and (b) each of the parties hereto irrevocably consents to service of process by first class certified
mail, return receipt requested, postage prepaid, to the address at which such party is to receive notice in accordance with Section
12 hereof. The parties hereto agree that a final judgment in any such action, suit, or proceeding shall be conclusive and
may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by applicable Law; provided,
however, that nothing in the foregoing shall restrict any party’s rights to seek any post-judgment relief regarding,
or any appeal from, such final trial court judgment.


 






    -12- 


     


    

 


15.        Waiver
of Jury Trial. EACH PARTY TO THIS LIMITED GUARANTEE HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY IN ANY ACTION, SUIT,
PROCEEDING, OR COUNTERCLAIM (WHETHER BASED ON CONTRACT, TORT, OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS LIMITED GUARANTEE
OR THE ACTIONS OF SUCH PARTY IN THE NEGOTIATION, ADMINISTRATION, PERFORMANCE, AND ENFORCEMENT HEREOF.


 


16.        Representations
and Warranties. Each Guarantor hereby represents and warrants with respect to itself to the Company that: (a) it is duly organized
and validly existing under the laws of its jurisdiction of organization, (b) it has all requisite power and authority to execute,
deliver and perform this Limited Guarantee, (c) the execution, delivery and performance of this Limited Guarantee by such Guarantor
has been duly and validly authorized and approved by all necessary action, and no other proceedings or actions on the part of
such Guarantor are necessary therefor, (d) this Limited Guarantee has been duly and validly executed and delivered by it and constitutes
a valid and legally binding obligation of it, enforceable against such Guarantor in accordance with its terms, subject to laws
of general application relating to bankruptcy, insolvency and the relief of debtors, (e) it, taken together with the other Guarantor,
has available capital equal to or in excess of the Parent Cap, (f) the execution, delivery and performance by such Guarantor of
this Limited Guarantee do not and will not (i) violate the organizational documents of such Guarantor, (ii) violate any applicable
law or order, or (iii) result in any violation of, or default (with or without notice or lapse of time, or both) under, or give
rise to a right of termination, cancelation or acceleration of any obligation, any contract to which such Guarantor is a party,
in any case, for which the violation, default or right would be reasonably likely to prevent or materially impede, interfere with,
hinder or delay the consummation by such Guarantor of the transactions contemplated by this Limited Guarantee on a timely basis,
(g) all approvals of, filings with and notifications to, any Governmental Entity or other Person necessary for the due execution,
delivery and performance of this letter agreement by it have been obtained or made and all conditions thereof have been duly complied
with, and no other action by, and no notice to or filing with, any Governmental Entity or other Person is required in connection
with the execution, delivery or performance by it of this letter agreement, (h) it is fully familiar with the Merger Agreement
and the other documents or instruments delivered in connection therewith and (i) it has the financial capacity to pay and perform
all of its obligations under this Limited Guarantee.


 


17.        Covenants.
So long as this Limited Guarantee is in effect, each Guarantor hereby covenants and agrees that: (a) it shall not institute, and
shall cause each of its controlled Affiliates not to institute, directly or indirectly, any action, suit or proceeding or bring
any other claim, asserting that this Limited Guarantee is illegal, invalid or unenforceable in accordance with its terms, but
subject to the terms of this Limited Guarantee; (b) it will comply in all material respects with all applicable laws and orders
of Governmental Entities to which it may be subject if failure to so comply would impair its ability to perform its obligations
under this Limited Guarantee; and (c) it will not take any action or omit to take any action that would or would reasonably be
expected to cause or result in any of its representations and warranties set forth in Section 16 hereof to become untrue.


 






    -13- 


     


    

 


18.        Survival.
All representations, warranties, covenants and agreements of each Guarantor contained herein shall survive the execution and delivery
of this letter and shall be deemed made continuously, and shall continue in full force and effect, until the termination of this
Limited Guarantee in accordance with Section 6 hereof.


 


19.        No
Assignment. Neither the Guarantors nor the Company may assign their respective rights, interests or obligations hereunder
to any other person (except by operation of law) without the prior written consent of the Company (in the case of an assignment
by either Guarantor) or both of the Guarantors (in the case of an assignment by the Company), and any attempted assignment without
such required consents shall be null and void and of no force or effect. Subject to the foregoing, all of the terms and provisions
of this Limited Guarantee shall inure to the benefit of and be binding upon the parties hereto and their respective successors
and permitted assigns.


 


20.        Severability.
If any provision, including any phrase, sentence, clause, section or subsection, of this Limited Guarantee is invalid, inoperative
or unenforceable for any reason, such circumstances shall not have the effect of rendering such provisions in question invalid,
inoperative or unenforceable in any other case or circumstance, or of rendering any other provision herein contained invalid,
inoperative, or unenforceable to any extent whatsoever; provided, that this Limited Guarantee may not be enforced without
giving effect to the limitation of the amount payable hereunder provided to the Parent Cap in Section 1 hereof and to the
provisions of Section 4 and Section 6 hereof.


 


21.        Headings.
The headings contained in this Limited Guarantee are for convenience purposes only and will not in any way affect the meaning
or interpretation hereof.


 


22.        Relationship
of the Parties. Each party acknowledges and agrees that (a) this Limited Guarantee is not intended to, and does not, create
any agency, partnership, fiduciary or joint venture relationship between or among any of the parties hereto and neither this Limited
Guarantee nor any other document or agreement entered into by any party hereto relating to the subject matter hereof shall be
construed to suggest otherwise and (b) the obligations of the Guarantors under this Limited Guarantee are solely contractual in
nature. In no event shall Parent, Merger Sub or either Guarantor be considered an “Affiliate”, “security holder”
or “representative” of the Company for any purpose of this Limited Guarantee.


 


*
* * * *


 




    -14- 


     


    

 


IN
WITNESS WHEREOF, the undersigned have executed and delivered this Limited Guarantee as of the date first written above.


 





	 	B. RILEY FINANCIAL, INC.
	 	 	 
	 	By:	/s/ Bryant
    Riley
	 	 	Name: Bryant Riley
	 	 	Its: CEO



 






    [Signature Page to Limited Guarantee]


     


    

 





	 	VINTAGE RTO, L.P.
	 	 	 
	 	By:	Vintage RTO GP LLC, its General Partner
	 	 	 
	 	By:	/s/ Brian
    R. Kahn
	 	 	Name: Brian R. Kahn
	 	 	Its: Manager



 






    [Signature Page to Limited Guarantee]


     


    

 





	RENT-A-CENTER, INC.	 
	 	 	 
	By:	/s/ Mitchell E. Fadel	 
	 	Name: Mitchell E. Fadel	 
	 	Title: Chief Executive Officer	 



 






    [Signature Page to Limited Guarantee]