EFFECTIVE MANAGEMENT SYSTEMS, INC.

                             1993 STOCK OPTION PLAN
                                   AS AMENDED

        1.   Purpose.  The purpose of the Effective Management Systems, Inc.
   1993 Stock Option Plan (the "Plan") is to promote the best interests of
   Effective Management Systems, Inc. (the "Company") and its shareholders by
   providing employees of the Company and its subsidiaries and members of the
   Company's Board of Directors who are not employees of the Company or its
   subsidiaries with an opportunity to acquire a proprietary interest in the
   Company.  It is intended that the Plan will promote continuity of
   management and increased incentive and personal interest in the welfare of
   the Company by employees of the Company and its subsidiaries.  In
   addition, by encouraging stock ownership by non-employee directors, the
   Company seeks both to attract and retain on its Board of Directors (the
   "Board") persons of exceptional competence and to provide a further
   incentive to serve as a director of the Company.

        It is intended that certain of the options issued pursuant to the
   Plan will constitute incentive stock options ("Incentive Stock Options")
   within the meaning of Section 422 of the Internal Revenue Code of 1986, as
   amended, and successor provisions thereto (the "Code"), and the remainder
   of the options issued under the Plan will constitute nonstatutory stock
   options.

        2.   Administration.  The Plan shall be administered by a committee
   designated by the Board (the "Committee").  The Committee shall consist of
   not less than two members of the Board who are "non-employee directors" as
   defined in Rule 16b-3 under the Securities Exchange Act of 1934, as
   amended.  A majority of the members of the Committee shall constitute a
   quorum.  All determinations of the Committee shall be made by at least a
   majority of its members.  Any decision or determination reduced to writing
   and signed by all of the members of the Committee shall be fully as
   effective as if it had been made by a unanimous vote at a meeting duly
   called and held.

        In accordance with the provisions of the Plan, the Committee shall: 
   select the employees to whom options are granted; determine the number of
   shares to be covered by each option, the time at which the option is to be
   granted, the type of option, the option period, the option exercise price
   and the manner and time in which options become exercisable; and establish
   such other provisions of the option agreements as the Committee may deem
   necessary or desirable.  Grants of options to non-employee directors, all
   of which options shall be nonstatutory stock options, shall be automatic
   and the amount and the terms of such awards shall be determined in
   accordance with Section 5 hereof.

        The Committee may adopt such rules and regulations for carrying out
   the Plan as it may deem proper and in the best interests of the Company. 
   The interpretation of any provision of the Plan by the Committee and any
   determination made by the Committee on the matters referred to in this
   Section 2 shall be final.

        3.   Shares Subject to the Plan.  The shares to be subject to options
   under the Plan shall be shares of the Company's Common Stock ("Stock"). 
   The total number of shares of Stock which may be purchased pursuant to
   options granted under the Plan shall not exceed an aggregate of 750,025
   shares, subject to adjustment as provided in Section 8 hereof.  Shares of
   Stock delivered upon exercise of an option under the Plan may consist, in
   whole or in part, of authorized but unissued shares or of treasury shares. 
   In the event that an option granted under the Plan expires, is cancelled
   or terminates unexercised as to any shares of Stock covered thereby, such
   shares shall thereafter be available for the granting of additional
   options under the Plan.

        4.   Grants to Employees.

             (a)  Eligibility.  Any employee ("Employee") of the Company or
   its present and future subsidiaries, as defined in Section 424(f) of the
   Code ("Subsidiaries"), including any such Employee who is also an officer
   or director of the Company, whose judgment, initiative and efforts
   contribute to the successful performance of the Company shall be eligible
   to receive options under the Plan.  Notwithstanding any provision to the
   contrary herein, no Employee shall be granted options that could result in
   such Employee receiving more than 200,000 shares of Stock under the Plan
   (such number of Shares shall be subject to adjustment as provided in
   Section 8 hereof).

             (b)  Option Price.  The option exercise price per share of Stock
   shall be fixed by the Committee, but shall not be less than 100% of the
   fair market value of a share of Stock on the date the option is granted;
   provided, however, that no Incentive Stock Option shall be granted to any
   Employee who, at the time such Incentive Stock Option is granted, owns
   stock possessing more than 10% of the total combined voting power of all
   classes of stock of the Company or of its parent corporation or
   Subsidiaries unless the option exercise price of such Incentive Stock
   Option is at least 110% of the fair market value of a share of Stock on
   the date of grant.  Unless otherwise determined by the Committee, the
   "fair market value" of a share of Stock on the date of grant shall be the
   last sale price for shares of Stock in the NASDAQ National Market System
   on the trading date next preceding the date on which the option is
   granted, as reported in The Wall Street Journal (Midwest Edition);
   provided, however, that if the principal market for the Stock is then a
   national securities exchange, the "fair market value" shall be the closing
   price for shares of Stock on the principal securities exchange on which
   the Stock is traded on the trading date next preceding the date of grant,
   or, in either case above, if no trading occurred on the trading date next
   preceding the date of grant, then the option price per share shall be
   determined with reference to the next preceding date on which the Stock is
   traded.

             (c)  Grant of Options.  Subject to the terms and conditions of
   the Plan, the Committee may, from time to time, grant to Employees options
   to purchase such number of shares of Stock and on such terms and
   conditions as the Committee may determine; provided, however, that any
   option granted to an Employee who is subject to the provisions of
   Section 16 of the Securities Exchange Act of 1934, as amended, on the date
   of the grant shall not become exercisable (except as otherwise
   specifically set forth in the option agreement) until at least six months
   elapse from the date of grant.  More than one option may be granted to the
   same Employee.  The date on which an option is granted shall be the date
   the Committee approves the granting of the option or if the Committee so
   specifies, such later date as the Committee may determine.  Options
   granted to Employees may be either Incentive Stock Options or nonstatutory
   stock options as determined by the Committee.  The terms of any Incentive
   Stock Option granted under the Plan shall comply in all respects with the
   provisions of Section 422 of the Code, or any successor provision thereto,
   and any regulations promulgated thereunder.

             (d)  Option Period.  The Committee shall determine the
   expiration date of each option, but such expiration date shall be not
   later than ten years after the date such option is granted; provided,
   however, that no Incentive Stock Option shall be granted to any Employee
   who, at the time such Incentive Stock Option is granted, owns stock
   possessing more than 10% of the total combined voting power of all classes
   of stock of the Company or of its parent corporation or Subsidiaries
   unless such Incentive Stock Option by its terms is not exercisable after
   the expiration of five years from the date of grant.

             (e)  Maximum Per Participant.  The aggregate fair market value
   (determined as of the date the option is granted) of the Stock with
   respect to which any Incentive Stock Options are exercisable for the first
   time by an Employee during any calendar year under the Plan or any other
   plan of the Company or any parent corporation or Subsidiary shall not
   exceed $100,000.

             (f)  Exercise of Options.  An option may be exercised, subject
   to its terms and conditions and the terms and conditions of the Plan, in
   full at any time or in part from time to time by delivery to the Assistant
   Secretary of the Company at the Company's principal office in Milwaukee,
   Wisconsin, of a written notice of exercise specifying the number of shares
   with respect to which the option is being exercised.  Any notice of
   exercise shall be accompanied by full payment of the option price of the
   shares being purchased (i) in cash or its equivalent; (ii) with the
   consent of the Committee (as set forth in the option agreement or
   otherwise), by tendering previously acquired shares of Stock (valued at
   their fair market value as of the date of exercise, as determined by the
   Committee consistent with the method of valuation set forth in
   Section 4(b) above); or (iii) with the consent of the Committee (as set
   forth in the option agreement or otherwise), by any combination of the
   means of payment set forth in subparagraphs (i) and (ii).  For purposes of
   this Section 4, the term "previously acquired shares of Stock" shall only
   include Stock owned by the Employee prior to the exercise of the option
   for which payment is being made and shall not include shares of Stock
   which are being acquired pursuant to the exercise of said option.  No
   shares shall be issued until full payment therefor has been made.

        5.   Grants to Non-Employee Directors.

             (a)  Eligibility.  Each member of the Board who is not an
   employee of the Company or any of its Subsidiaries or any parent
   corporation of the Company (a "Non-Employee Director") shall be eligible
   to be granted nonstatutory stock options under the Plan.  A Non-Employee
   Director may hold more than one option, but only on the terms and subject
   to any restrictions set forth in this Section 5.

             (b)  Option Price.  The option exercise price per share of Stock
   shall be equal to 100% of the fair market value of a share of Stock on the
   date the option is granted.  For purposes of this Section 5, the "fair
   market value" of a share of Stock shall be determined in the manner set
   forth in Section 4(b) hereof; provided, however, that, to the extent
   applicable, the fair market value of a share of Stock shall be determined
   with reference to the reported market price of the Stock determined in the
   manner provided in Section 4(b).

             (c)  Grant of Options.  Any person who is first elected as a
   Non-Employee Director after the date of approval of the Plan by the Board
   shall automatically on the date of such election be granted an option to
   purchase 2,030 shares of Stock (which number of shares shall be subject to
   adjustment in the manner as provided in Section 8).  Thereafter, in
   consideration for serving on the Board, each Non-Employee Director (if he
   or she continues to serve in such capacity) shall automatically be granted
   an option on the day following the annual meeting of shareholders in each
   year commencing with the 1995 annual meeting and continuing for so long as
   the Plan remains in effect and a sufficient number of shares are available
   thereunder for the granting of such option.  Such option shall entitle the
   Non-Employee Director to purchase 1,500 shares of Stock (which number of
   shares shall be subject to adjustment in the manner as provided in Section
   8).  In addition, in consideration for serving on committees of the Board,
   each Non-Employee Director (if he or she continues to serve in such
   capacity) shall automatically be granted an additional option on the day
   following the annual meeting of shareholders in each year commencing with
   the 1995 annual meeting and continuing for so long as the Plan remains in
   effect and a sufficient number of shares are available thereunder for the
   granting of such option.  Such option shall entitle the Non-Employee
   Director to purchase a number of shares of Stock equal to the product of
   (i) 1,000 shares of Stock (which number of shares shall be subject to
   adjustment in the manner as provided in Section 8) multiplied by (ii) the
   number of committees of the Board on which the Non-Employee Director is
   then serving.

             (d)  Exercisability and Termination of Options.  Options granted
   to Non-Employee Directors shall vest and become exercisable, but only
   during the time that the Non-Employee Director serves in such capacity, as
   to 10% of the shares of Stock subject thereto after one year has elapsed
   from the date of grant, as to an additional 20% after the second year has
   elapsed from the date of grant, as to an additional 30% after the third
   year has elapsed from the date of grant, and as to the final 40% after the
   fourth calendar year has elapsed from the date of grant; provided,
   however, that if a Non-Employee Director ceases to be a director of the
   Company by reason of death, disability or retirement within four years
   after the date of grant or in the event of a Change in Control (as defined
   in Section 5(f) below), the option shall become immediately exercisable in
   full.  Options granted to Non-Employee Directors shall terminate on the
   earlier of:

                 (i)   ten years after the date of grant;

                 (ii)  six months after the Non-Employee Director ceases
        to be a director of the Company by reason of death; or

                 (iii) three months after the Non-Employee Director
        ceases to be a director of the Company for any reason other than
        death.

             (e)  Exercise of Options.  An option may be exercised, subject
   to its terms and conditions and the terms and conditions of the Plan, in
   full at any time or in part from time to time by delivery to the Assistant
   Secretary of the Company at the Company's principal office in Milwaukee,
   Wisconsin, of a written notice of exercise specifying the number of shares
   with respect to which the option is being exercised.  Any notice of
   exercise shall be accompanied by full payment of the option price of the
   shares being purchased (i) in cash or its equivalent; (ii) by tendering
   previously acquired shares of Stock (valued at their fair market value as
   of the date of exercise as determined in the manner set forth in
   Section 4(b) above; provided, however, that, to the extent applicable, the
   fair market value of a share of Stock shall be determined with reference
   to the reported market price of the Stock determined in the manner
   provided in Section 4(b)); or (iii) by any combination of the means of
   payment set forth in subparagraphs (i) and (ii).  For purposes of
   subparagraphs (ii) and (iii) above, the term "previously acquired shares
   of Stock" shall only include Stock owned by the Non-Employee Director
   prior to the exercise of the option for which payment is being made and
   shall not include shares of Stock which are being acquired pursuant to the
   exercise of said option.  No shares shall be issued until full payment
   therefor has been made.

             (f)  Change in Control.  A "Change in Control" shall be deemed
   to have occurred if the events set forth in any one of the following
   paragraphs shall have occurred:

                  (i)  any "Person" (as such term is defined in section
        3(a)(9) of the Securities Exchange Act of 1934, as amended, as
        modified and used in sections 13(d) and 14(d) thereof), other
        than (A) the Company or any Subsidiaries, (B) a trustee or other
        fiduciary holding securities under any employee benefit plan of
        the Company or any Subsidiaries, (C) an underwriter temporarily
        holding securities pursuant to an offering of such securities or
        (D) a corporation owned, directly or indirectly, by the
        shareholders of the Company in substantially the same proportion
        as their ownership of Stock in the Company ("Excluded Persons"),
        is or becomes the "Beneficial Owner" (as defined in rule 13d-3
        under the Securities Exchange Act of 1934, as amended), directly
        or indirectly, of securities of the Company representing 25% or
        more of either the then outstanding shares of Stock or the
        combined voting power of the Company's then outstanding voting
        securities; or

                  (ii) the shareholders of the Company approve a merger
        or consolidation of the Company with any other corporation or
        approve the issuance of voting securities of the Company in
        connection with a merger or consolidation of the Company (or any
        direct or indirect Subsidiary) pursuant to applicable stock
        exchange requirements, other than (i) a merger or consolidation
        that would result in the voting securities of the Company
        outstanding immediately prior to such merger or consolidation
        continuing to represent (either by remaining outstanding or by
        being converted into voting securities of the surviving entity
        or any parent thereof) at least 50% of the combined voting power
        of the voting securities of the Company or such surviving entity
        or any parent thereof outstanding immediately after such merger
        or consolidation, or (ii) a merger or consolidation effected to
        implement a recapitalization of the Company (or similar
        transaction) in which no Person (other than an Excluded Person)
        is or becomes the Beneficial Owner, directly or indirectly, of
        securities of the Company representing 25% or more of either the
        then outstanding shares of Stock or the combined voting power of
        the Company's then outstanding voting securities; or

                  (iii)     the shareholders of the Company approve a
        plan of complete liquidation or dissolution of the Company or an
        agreement for the sale or disposition by the Company of all or
        substantially all of the Company's assets (in one transaction or
        a series of related transactions within any period of 24
        consecutive months), other than a sale or disposition by the
        Company of all or substantially all of the Company's assets to
        an entity at least 75% of the combined voting power of the
        voting securities of which are owned by Persons in substantially
        the same proportion as their ownership of the Company
        immediately prior to such sale.

   Notwithstanding the foregoing, no "Change in Control" shall be deemed to
   have occurred if there is consummated any transaction or series of
   integrated transactions immediately following which the record holders of
   the Stock immediately prior to such transaction or series of transactions
   continue to have substantially the same proportionate ownership in an
   entity that owns all or substantially all of the assets of the Company
   immediately following such transaction or series of transactions.

        6.   Nontransferability of Options.  No option shall be transferable
   by an optionee other than by will or the laws of descent and distribution. 
   Options under the Plan may be exercised during the life of the optionee
   only by the optionee or his guardian or legal representative.

        7.   Powers of the Company Not Affected.  The existence of the Plan
   or any options granted under the Plan shall not affect in any way the
   right or power of the Company or its shareholders to make or authorize any
   or all adjustments, recapitalizations, reorganizations or other changes in
   the Company's capital structure or its business, or any merger or
   consolidation of the Company, or any issuance of bonds, debentures, or
   preferred or prior preference stock ahead of or affecting the Stock or the
   rights thereof, or any dissolution or liquidation of the Company, or any
   sale or transfer of all or any part of the Company's assets or business or
   any other corporate act or proceeding, whether of a similar character or
   otherwise.

        8.   Capital Adjustments Affecting Stock.  In the event of a capital
   adjustment resulting from a stock dividend (other than a stock dividend in
   lieu of an ordinary cash dividend), stock split, reorganization, spin-off,
   split up or distribution of assets to shareholders, recapitalization,
   merger, consolidation, combination or exchange of shares or the like
   following Board approval of the Plan, the number of shares of Stock
   subject to the Plan, the number of shares referenced in the limitation in
   Section 4(a) hereof, the number of shares subject to options to be granted
   to Non-Employee Directors pursuant to Section 5(c) hereof, and the number
   of shares under option in outstanding option agreements shall be adjusted
   in a manner consistent with such capital adjustment; provided, however,
   that no such adjustment shall require the Company to sell any fractional
   shares and the adjustment shall be limited accordingly.  The price of any
   shares under option shall be adjusted so that there will be no change in
   the aggregate purchase price payable upon exercise of any such option. 
   The determination of the Committee as to any adjustment shall be final.

        9.   Corporate Mergers and Other Consolidations.  The Committee may
   also grant options having terms and provisions which vary from those
   specified in the Plan provided that any options granted pursuant to this
   Section 9 are granted in substitution for, or in connection with the
   assumption of, existing options granted by another corporation and assumed
   or otherwise agreed to be provided for by the Company pursuant to or by
   reason of a transaction involving a corporate merger, consolidation,
   acquisition or other combination or reorganization to which the Company is
   a party.

        10.  Option Agreements.  All options granted under the Plan shall be
   evidenced by written agreements (which need not be identical) in such form
   as the Committee shall determine.  Each option agreement shall specify
   whether the option granted thereunder is intended to constitute an
   Incentive Stock Option or a nonstatutory stock option.

        11.  Rights as a Shareholder; Rights as an Employee or a Director. 
   An optionee shall have no rights as a shareholder with respect to shares
   covered by an option until the date of issuance of stock certificates to
   him or her and only after such shares are fully paid.  Neither the Plan
   nor any option granted hereunder shall confer upon any optionee the right
   to continue as an employee or as a director of the Company.

        12.  Transfer Restrictions.  Shares of Stock purchased under the Plan
   and held by any person who is an officer or director of the Company, or
   who directly or indirectly controls the Company, may not be sold or
   otherwise disposed of except pursuant to an effective registration
   statement under the Securities Act of 1933, as amended, or except in a
   transaction which, in the opinion of counsel for the Company, is exempt
   from registration under said Act.  The Committee may waive the foregoing
   restrictions in whole or in part in any particular case or cases or may
   terminate such restrictions whenever the Committee determines that such
   restrictions afford no substantial benefit to the Company.

        13.  Amendment of Plan.  The Board shall have the right to amend the
   Plan at any time and for any reason; provided, however, that the
   provisions of Section 5 of the Plan shall not be amended more than once
   every six months, other than to comport with changes in the Code, the
   Employee Retirement Income Security Act of 1974, as amended, or the rules
   promulgated thereunder; and provided further that shareholder approval of
   any amendment to the Plan shall also be obtained:  (a) if otherwise
   required by (i) the rules and/or regulations promulgated under Section 16
   of the Securities Exchange Act of 1934, as amended (in order for the Plan
   to remain qualified under Rule 16b-3 or any successor provision under such
   Act), (ii) the Code, or any rules promulgated thereunder (in order to
   allow for Incentive Stock Options to be granted under the Plan) or (iii)
   the quotation or listing requirements of NASDAQ or any principal
   securities exchange or market on which the Stock is then traded (in order
   to maintain the Stock's quotation or listing thereon); (b) if such
   amendment materially modifies the eligibility requirements as provided in
   Sections 4(a) and 5(a) hereof; (c) if such amendment increases the total
   number of shares of Stock, except as provided in Section 8 hereof, which
   may be purchased pursuant to the exercise of options granted under the
   Plan; or (d) if such amendment reduces the minimum option price per share
   at which options may be granted as provided in Sections 4(b) and 5(b)
   hereof.  Any amendment of the Plan shall not, without the consent of the
   optionee, alter or impair any of the rights or obligations under any
   option previously granted to the optionee.

        14.  Termination of Plan.  The Board shall have the right to suspend
   or terminate the Plan at any time; provided, however, that no Incentive
   Stock Options may be granted after the tenth anniversary of the effective
   date of the Plan.  Termination of the Plan shall not affect the rights of
   optionees under options previously granted to them, and all unexpired
   options shall continue in force and operation after termination of the
   Plan except as they may lapse or be terminated by their own terms and
   conditions.

        15.  Effective Date.  The Plan shall become effective on the date of
   adoption by the Board, subject to approval and ratification by the
   shareholders of the Company within twelve months of the date of adoption
   by the Board.  All options granted prior to shareholder approval and
   ratification of the Plan shall be subject to such approval and
   ratification and shall not be exercisable until after such approval and
   ratification.

        16.  Tax Withholding.  The Company may deduct and withhold from any
   cash otherwise payable to the optionee (whether payable as salary, bonus
   or other compensation) such amount as may be required for the purpose of
   satisfying the Company's obligation to withhold Federal, state or local
   taxes.  Further, in the event the amount so withheld is insufficient for
   such purpose, the Company may require that the optionee pay to the Company
   upon its demand or otherwise make arrangements satisfactory to the Company
   for payment of such amount as may be requested by the Company in order to
   satisfy its obligation to withhold any such taxes.

        With the consent of the Committee, an Employee may be permitted to
   satisfy the Company's withholding tax requirements by electing to have the
   Company withhold shares of Stock otherwise issuable to the Employee or to
   deliver to the Company shares of Stock having a fair market value on the
   date income is recognized pursuant to the exercise of an option equal to
   the amount required to be withheld.  The election shall be made in writing
   and shall be made according to such rules and in such form as the
   Committee may determine.